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41 drive
draɪv
1. сущ.
1) а) езда full drive ≈ езда на полной скорости test drive ≈ пробная поездка (право покупателя при покупке автомобиля в магазине) б) катание, прогулка( в экипаже, автомобиле) to go for a drive, go on a drive ≈ отправиться на прогулку to have a drive, to take a drive ≈ совершить прогулку easy drive ≈ легкая прогулка Come with us for a drive in the country. ≈ Поехали с нами погулять за город. Syn: ride, outing, excursion;
trip
2) а) дорога (для экипажей) ;
подъездная аллея (к дому) Syn: driveway б) дорога, по которой гонят дичь или загоняют скот в загон
3) преследование( неприятеля или зверя) ;
гон There were four drives, or large hunts, organized during the winter. ≈ В течение зимы были организованы четыре крупных охоты, или гона.
4) а) сплав (леса) б) сплавляемая масса( леса)
5) спорт сильный удар( в гольфе, бейсболе, теннисе, крикете)
6) воен. наступление, атака
7) амер. а) (общественная) кампания to put on a drive ≈ начать кампанию to initiate, launch a drive for ≈ начинать кампанию a drive to raise funds ≈ кампания по сбору средств a charity drive ≈ благотворительная кампания Syn: campaign б) разг. продажа по низким ценам (с целью конкуренции)
8) энергичные, настойчивые усилия, напористость, настойчивость( в достижении какой-л. цели) Does she have enough drive to finish the job? ≈ Достаточно ли у нее энергии, чтобы закончить эту работу? Such men seem to lack the drive and confidence needed for public life. (J. S. Huxley) ≈ Таким людям, по-видимому, не хватает напористости и уверенности в себе, которые необходимы для общественной жизни. the drive ended in a touchdown ≈ непрерывные атаки, закончившиеся голом Syn: zest, energy, intensity, persistence
9) спешка, гонка, напряженность в работе
10) а) физиологическое желание или потребность б) побуждение, стимул, внутренний импульс an elemental drive ≈ стихийный порыв She has tremendous drive toward success. ≈ Мощный внутренний импульс толкал ее к успеху. Syn: motivation, ambition, impulse
11) амер.;
сл. возбуждение( особ. под влиянием наркотиков) Syn: thrill, exhilaration
12) тенденция Syn: drift, tendency
13) а) передача, привод, приводной механизм Syn: driving-gear б) рабочее состояние рычага переключения (в автоматической коробке передач) в) комп. дисковод, накопитель( на дисках или ленте)
14) горн. штрек
2. гл.;
прош. вр. - drove, прич. прош. вр. - driven
1) а) везти, перевозить, подвозить( в автомобиле, экипаже и т. п.) She drove me to the station. ≈- Она подвезла меня до станции. б) ездить;
ехать We usually drive to the country on Sunday. ≈ Мы обычно ездим за город по воскресеньям. Syn: ride, motor, go by car, go driving в) управлять( автомобилем и т. п.), править( лошадьми) She drives a car skillfully. ≈ Она ловко управляет автомобилем. to drive a pair ≈ править парой drive yourself car Syn: guide, steer;
operate
2) а) мчаться, нестись Syn: dash, rush, hasten б) мчаться, нестись (перемещаться с помощью ветра, воды и других естественных агентов)
3) а) подгонять, подталкивать;
гнать;
преследовать( употребляется обыкн. с наречиями или предложными фразами away, back, down, in, off, on, out, up;
from, to, toward, through и т. д., указывающими направление) to drive into a corner ≈ загнать в угол;
перен. припереть к стенке driven ashore ≈ выброшенный на берег drive back ≈ отгонять drive out ≈ выгонять They drove the cattle along the Chisholm Trail. ≈ Они гнали скот вдоль чисхольмской дороги. Syn: advance;
lead, guide, conduct;
push forward, spur, urge along б) наступать;
устремляться вперед Our troops are driving toward the enemy stronghold. ≈ Наши войска устремились к опорному пункту противника. Syn: advance, press forward;
rush
4) направлять и вести вперед (о животных, запряженных в коляски, плуг и т. п.;
тж. о локомотивах, паровозах и т. п.) ;
тж. перен. The engine-driver drove his train at the rate of forty miles an hour. ≈ Машинист вел поезд со скоростью сорок миль в час. Louie isn't an easy one to drive. ≈ Луи не тот человек, которого легко направлять.
5) сплавлять( лес)
6) спорт быстро и резко отбивать мяч( в бейсболе, теннисе)
7) вбивать, вколачивать (столбы, гвозди и т. п.) ;
тж. перен. to drive through ≈ вбивать The elephant drove his long tusks between the tiger's shoulders. ≈ Слон вонзил свои длинные бивни в спину тигра. to drive home upon the public mind the evils of perjury ≈ вбить в людские умы, что клятвопреступление - это зло drive a nail home drive the centre drive the cross drive the nail
8) а) проводить, прокладывать (туннель и т. п.) to drive a railway through the desert ≈ строить железную дорогу через пустыню б) горн. проходить горизонтальную выработку
9) ударять, стукать( кого-л., что-л.;
тж.) to let drive
10) побуждать, стимулировать;
заставлять, принуждать Thirst for knowledge drove him to Jerusalem. ≈ Жажда знаний привела его а Иерусалим. His pride drove him to complete the job. ≈ Гордость заставила его закончить работу. Syn: motivate;
force, compel, coerce
11) доводить( до какого-л. состояния), приводить( к какому-л. состоянию) to drive to despair ≈ доводить до отчаяния drive mad drive out of one's senses drive crazy
12) а) перегружать работой The boss drives her workers hard. ≈ Начальница здорово перегружает своих рабочих. Syn: press, urge, prod, goad;
incite, impel б) разг. усердно работать, 'нажимать' My cottage is not yet finished, but I shall drive at it as soon as the opening of spring will permit. ≈ Мой коттедж еще не готов, но я вплотную им займусь, как только позволит весна.
13) вести, совершать to drive a bargain ≈ заключать сделку to drive a trade ≈ вести торговлю
14) тянуть, затягивать, доводить до последнего (время, дело и т. п.;
тж. с) off, out, on) You had better not drive it to the last minute. ≈ Лучше не затягивай это до последней минуты. Syn: protract, prolong ∙ drive at drive away drive away at drive for drive home drive home to drive in drive into drive off drive out drive up drive a quill drive a pen let drive at езда - full * на полной скорости;
полным ходом - within two hour's * of Oxford в двух часах езды до Оксфорда - a * of 100 kilometres пробег в 100 километров прогулка, катание (в экипаже, машине) ;
поездка - to go for a * поехать (по) кататься подъездная дорога, аллея дорога для экипажей просека гон, гоньба, преследование (неприятеля, зверя и т. п.) (военное) наступление;
атака, удар - a massive export * in African markets массированное экспортное наступление на африканские рынки - Arab diplomatic * in Europe дипломатические инициативы арабов в Европе гонка, спешка - armament(s) * гонка вооружений - the constant * of work постоянная спешка в работе (американизм) (общественная) кампания - membership * кампания по по привлечению новых членов( в партию и т. п.) - economy * поход за экономию;
борьба за режим экономии - * for signatures кампания по сбору подписей - * to raise funds кампания по сбору средств - to put on a * начать кампанию стремление - a * for self-affirmation стремление к самоутверждению - * for power борьба за власть энергия, напористость - his style has * у него энергичный стиль - what he lacked in physical size he more than made up in sheer * and determination свой маленький рост он с избытком компенсировал исключительной напористостью и решительностью стимул, побуждение, внутренний импульс тенденция, направление - liberal economic * либеральные тенденции в экономике (американизм) (разговорное) распродажа товаров по низким ценам сплав леса сплавной лес удар (по мячу) ;
драйв (теннис, крикет) толчок (легкая атлетика) (техническое) привод, передача - front wheel * (автомобильное) привод на передние колеса - electric * электрический привод - flexible * привод с гибким валом( компьютерное) дисковод;
лентопротяжное устройство;
лентопротяжный механизм - tape * привод лентопротяжного устройства (горное) штрек дека (магнитофон без усилителя) водить, вести, править;
управлять - to * a car вести машину - to * a pair править парой - to * one's own carriage иметь собственный выезд ездить, ехать - to * in a car ехать на машине - to * to one's door подъехать к двери дома - to * on the right( of the road) держаться правой стороны( дороги) водить машину;
управлять лошадью - to learn to * научиться водить машину - to * recklessly легко водить машину, быть лихачем - to * like mad гнать как сумасшедший /во весь опор/ - to * to the public danger нарушать все правила дорожной безопасности - to * to the bit (спортивное) взять лошадь на повод быть хорошим или плохим в эксплуатации (о машине) - the car *s well (эту) машину легко водить, эта машина (хорошо) слушается руля гнать - to * cattle гнать скот - to * smb. from /out of/ the house выгнать кого-л. из дому отбрасывать, теснить - to * the enemy from his positions выбить противника с позиций - to * the enemy down the hill сбросить противника с высоты - to * the invaders across the border изгнать интервентов за пределы страны /со своей земли/ гнать;
рассеивать - to * the image out of one's head гнать от себя /стараться забыть/ этот образ - his words drove all doubts from my mind его слова рассеяли все мои сомнения гнать, нести, перемещать - the wind is driving the clouds ветер гонит тучи - the waves drove the ship upon the rocks волны вынесли корабль на скалы - the ship was *n ashore корабль был выброшен на берег нестись;
налетать;
перемещаться - the rain was driving against the window-panes дождь барабанил в окна - the snow was driving against the walls стены заметало снегом - the rain drove faster every minute с каждой минутой дождь усиливался нестись, мчаться - the ship drove across the waves корабль резал волну - he drove rudely past her into the room оттолкнув ее, он влетел /ворвался/ в комнату - to * to accelerate( спортивное) бежать с ускорением - to * for the tape (спортивное) заканчивать дистанцию;
финишировать - to * into the curve( спортивное) войти в поворот загонять, забивать, вбивать;
вонзать - to * a rivet посадить заклепку - to * a wedge вбить клин( военное) вклиниться - to * a nail home to the head загнать гвоздь по самую шляпку;
довести дело до конца, урегулировать( что-л.) - to * bullets straight посылать пули точно в цель входить, вонзаться - the nail won't * гвоздь никак не забьешь подгонять - to * a committee подгонять /торопить/ комиссию /комитет/ перегружать;
заваливать работой - don't * me too hard (разговорное) не наседай /не нажимай/ на меня (разговорное) затягивать, оттягивать - to * smt. to the last minute затянуть что-л. до последней минуты преследовать, гнать (зверя) - to * game преследовать /загонять/ дичь гнать, сплавлять (лес) вести (дело и т. п.) - to * a trade вести торговлю - to * a bargain заключить сделку проводить, прокладывать (дорогу и т. п.) - to * a railroad through the desert провести железную дорогу через пустыню (горное) проходить (горизонтальную выработку) (горное) бурить( скважину) ловить дрифтерной сетью( рыбу) нагнетать, напускать( воду, газ и т. п.) - to * water into the bath напускать воду в ванну (под большим напором) (спортивное) ударять (по мячу) (спортивное) отбивать драйвом (мяч) крутить (обруч, серсо) to drive smb., smth. to a place подвозить отвозить кого-л., что-л. куда-л. - to * smb. home подвезти кого-л. домой to have smb., smth. driven to a place отправлять кого-л., что-л. куда-л. - to have the luggage *n to the station отправить багаж на станцию (машиной) to drive smb. into a place загонять кого-л. куда-л. - to * smb. into a corner загнать кого-л. в угол;
перен. тж. поставить кого-л. в безвыходное положение to drive smb, out of a place выгонять, выживать кого-л. откуда-л. - to * smb. out of a flat выжить кого-л. из квартиры - the noise would * you out of the place из-за шума вы сами оттуда сбежите - to * smb. out of a market вытеснить кого-л. с рынка - to drive a place for smb., smth. устраивать облаву где-л., прочесывать какую-л. местность - to * a wood for a tiger устроить в лесу облаву на тигра to drive smb. to smth. /to do smth./ заставить, вынудить кого-л. сделать что-л. - to * smb. to a decision /to take a decision/ вынудить кого-л. принять решение - he was *n to steal by hunger голод заставил его пойти на воровство - he won't /can't/ be *n он не из тех, кого можно принудить;
его не заставишь сделать то, что он не хочет to drive by smth. приводить в движение чем-л., при помощи чего-л. - to * a mill by water power приводить машину в движение водой - an engine *n by steam двигатель, приводимый в действие паром - he is *n by his own passions им движут собственные страсти, он раб своих страстей to drive smb. into a state довести кого-л. до какого-л. состояния - to * smb. to drink довести кого-л. до пьянства - to * smb. mad /crazy/, to * smb. out of his senses /out of his mind/ доводить кого-л. до безумия, сводить кого-л. с ума - to * smb. into panic привести кого-л. в паническое состояние - to * smb. wild вывести кого-л. из себя, довести кого-л. до крайности to drive at smth. вести, клонить к чему-л. - what are you driving at? куда ты клонишь? к чему ты ведешь? чего ты хочешь? (разговорное) to let drive at smb. with smth ударить /стукнуть/ кого-л. чем-л. - he let * at the boy with his fists он набросился на мальчишку с кулаками to let drive at smth. with smth. ударить по чему-л. чем-л. - he let * at the ball with his club он стукнул по мячу клюшкой /лаптой/ > to * a guill /a pen/ писать, быть писателем > to * stakes( американизм) располагаться лагерем, разбивать лагерь;
застолбить участок;
делать заявку (на участок) ;
обосноваться > to * smb. round the bend доводить кого-л. до безумия, сводить кого-л. с ума > to * smb. to the wall прижать кого-л. к стенке > to * it home to smb. убедить кого-л. (в чем-л.) ;
растолковать кому-л. свою мысль > to * a lesson into smb.'s head втолковать /вдолбить/ кому-л. урок cartridge disk ~ вчт. кассетный дисковый накопитель cartridge disk ~ вчт. кассетный накопитель на дисках cartridge tape ~ вчт. кассетный ленточный накопитель cassette tape ~ кассетное лентопротяжное устройство correct ~ вчт. нужный дисковод disk ~ вчт. дисковод disk ~ вчт. накопитель на дисках diskette ~ вчт. накопитель на дискетах drive большая энергия, напористость ~ вбивать, вколачивать (тж. drive into) ;
to drive a nail home вбить гвоздь по самую шляпку;
перен. довести (что-л.) до конца;
убедить ~ (drove;
driven) везти (в автомобиле, экипаже и т. п.) ~ вести, править, управлять ~ гнать;
преследовать (зверя, неприятеля) ;
to drive into a corner загнать в угол;
перен. тж. припереть к стенке;
driven ashore выброшенный на берег ~ гнать ~ гонка, спешка (в работе) ~ движение ~ спорт. делать плоский удар (в теннисе, крикете) ~ вчт. диск ~ вчт. дисковод ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума ~ дорога (для экипажей) ;
подъездная аллея (к дому) ~ езда ~ ехать (в автомобиле, экипаже и т. п.) ;
быстро двигаться, нестись ~ запускать в производство ~ амер. (общественная) кампания (по привлечению новых членов и т. п.) ;
to put on a drive начать кампанию;
a drive to raise funds кампания по сбору средств ~ катание, езда, прогулка (в экипаже, автомобиле) ;
to go for a drive совершить прогулку ~ направление ~ общественная компания ~ отбрасывать ~ перегружать работой ~ тех. передача, привод ~ переутомлять, перегружать работой;
he was very hard driven он был очень перегружен ~ плоский удар (в теннисе, крикете) ~ побуждение, стимул ~ побуждение ~ подгонять ~ править (лошадьми) ;
to drive a pair править парой ~ преследование (неприятеля или зверя) ~ вчт. привод ~ приводить в движение ~ проводить, прокладывать;
to drive a railway through the desert строить железную дорогу через пустыню ~ амер. разг. продажа по низким ценам (с целью конкуренции) ~ горн. проходить горизонтальную выработку;
drive at метить;
клонить (к чему-л.) ;
what is he driving at? куда он гнет? ~ распродажа товаров по низким ценам ~ совершать, вести;
to drive a bargain заключать сделку;
to drive a trade вести торговлю ~ сплав, гонка (леса) ~ стимул ~ стремление ~ тенденция ~ тенденция ~ торопить ~ управлять (машиной, автомобилем) ~ управлять ~ устремление ~ цель ~ горн. штрек ~ воен. энергичное наступление, удар, атака driving: driving = drive ~ совершать, вести;
to drive a bargain заключать сделку;
to drive a trade вести торговлю ~ вбивать, вколачивать (тж. drive into) ;
to drive a nail home вбить гвоздь по самую шляпку;
перен. довести (что-л.) до конца;
убедить ~ править (лошадьми) ;
to drive a pair править парой to ~ a quill, to ~ a pen быть писателем to ~ a quill, to ~ a pen быть писателем ~ проводить, прокладывать;
to drive a railway through the desert строить железную дорогу через пустыню ~ совершать, вести;
to drive a bargain заключать сделку;
to drive a trade вести торговлю ~ горн. проходить горизонтальную выработку;
drive at метить;
клонить (к чему-л.) ;
what is he driving at? куда он гнет? ~ away прогонять ~ away рассеивать ~ away уехать ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума to ~ home убеждать, внедрять в сознание ~ in въехать ~ in загонять;
to drive the cows in загнать коров ~ in procession двигаться вереницей ~ in procession ехать в колонне ~ into вбивать;
перен. вдалбливать, растолковывать ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума ~ not ready вчт. устройство не готово ~ out выбивать;
вытеснять ~ out проехаться, прокатиться( в автомобиле) ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума ~ in загонять;
to drive the cows in загнать коров ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума ~ амер. (общественная) кампания (по привлечению новых членов и т. п.) ;
to put on a drive начать кампанию;
a drive to raise funds кампания по сбору средств ~ up подъехать, подкатить ~ yourself car машина напрокат без шофера ~ гнать;
преследовать (зверя, неприятеля) ;
to drive into a corner загнать в угол;
перен. тж. припереть к стенке;
driven ashore выброшенный на берег economy ~ кампания за экономию export ~ кампания за увеличение экспорта floppy disk ~ вчт. накопитель на гибких магнитных дисках floppy ~ вчт. дисковод гибких дисков ~ катание, езда, прогулка (в экипаже, автомобиле) ;
to go for a drive совершить прогулку ~ переутомлять, перегружать работой;
he was very hard driven он был очень перегружен hypertape ~ вчт. кассетное лентопротяжное устройство incorrect ~ вчт. не тот дисковод to let ~ at метить, направлять удар в local ~ вчт. локальный дисковод logical ~ вчт. логический дисковод n-high disk ~ вчт. накопитель с n дисками network ~ вчт. сетевой дисковод publicity ~ рекламная кампания ~ амер. (общественная) кампания (по привлечению новых членов и т. п.) ;
to put on a drive начать кампанию;
a drive to raise funds кампания по сбору средств ribbon ~ вчт. привод красящей ленты sales ~ кампания за увеличение сбыта servo ~ вчт. следящий привод slim-line ~ вчт. малогабаритный накопитель tape ~ вчт. лентопротяжное устройство tape ~ лентопротяжное устройство tape ~ лентопротяжный механизм tape ~ накопитель на магнитной ленте test ~ испытание автомобиля для принятия решения о его приобретении tractor ~ вчт. тянущая передача ~ горн. проходить горизонтальную выработку;
drive at метить;
клонить (к чему-л.) ;
what is he driving at? куда он гнет? -
42 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
43 ♦ on
♦ on (1) /ɒn, ən/prep.1 (compl. di luogo: stato e moto, anche fig.) su; sopra; a; in: He was sitting [he sat down] on a chair, era seduto [si sedette] su una sedia; There's a book on the table, c'è un libro sulla (o sopra la) tavola; ( sport: calcio, ecc.) to play on the wing, giocare sulla fascia; (TV) to watch a new serial on Channel 4, guardare un serial nuovo su Canale 4; They live on the fifth floor, abitano al quinto piano; He lived on a farm, viveva in una fattoria; I don't like travelling on buses, non mi piace andare in autobus; There were paintings on the walls, c'erano quadri alle pareti; He's on the phone, è al telefono; The house was on fire, la casa era in fiamme; a house on the river, una casa sul fiume; to launch an attack on the enemy, sferrare un attacco al nemico; war on terrorism, la guerra al terrorismo; (naut., aeron.) on board, a bordo; to go on a trip, andare in gita; to wear a ring on one's finger, avere un anello al dito; The door is on your right, la porta è alla tua destra; The teachers are on strike, i docenti sono in sciopero; to be on duty, essere in servizio; essere di turno; to travel on horseback, viaggiare a cavallo; ( sport) shots on goal, tiri a rete; tiri in porta2 ( argomento) su; riguardo a; circa: a lecture on Shakespeare, una conferenza su Shakespeare; This is my opinion on racial segregation, questa è la mia opinione sulla segregazione razziale3 ( tempo) di, in (o idiom.); ( spesso seguito da un gerundio) a: on Sunday, (la) domenica; on a Sunday, una domenica; on Sundays, di domenica; on this occasion, in questa occasione; on my birthday, nel (o il) giorno del mio compleanno; on Christmas eve, la vigilia di Natale; on their arrival, al loro arrivo; (comm.) on delivery, alla consegna; (fin.) on sight, a vista; On seeing the accident, she fainted, svenne alla vista dell'incidente4 ( mezzo) a; con; di: My car runs on diesel, la mia automobile va a gasolio; I've cut my hand on a piece of glass, mi sono tagliato la mano con un pezzo di vetro; Man cannot live on bread alone, non si vive di solo pane; My sons live on the dole, i miei figli vivono del sussidio di disoccupazione5 ( modo) a; in; con; per: I went there on foot, ci sono andato a piedi; I heard the news on the radio, ho sentito la notizia alla radio (o per radio); He delivered a speech on TV, fece un discorso alla tivù; I bought the goods on credit, ho comprato la merce a credito; (comm.) on account, in conto; ( anche) in acconto; to buy st. on the cheap, comprare qc. a buon mercato6 ( causa) per; a motivo di; in virtù di; per merito di: He's been arrested on suspicion of murder, è stato arrestato per sospetto omicidio; He was appointed sales manager on his long experience in this field, è stato nominato direttore delle vendite per la sua lunga esperienza in questo campo7 ( beneficio, vantaggio) per; in: He spends a lot of money on presents for his wife, spende un mucchio di soldi in regali per la moglie; I've wasted a lot of time on trifles, ho perso un sacco di tempo per inezie8 a confronto di; rispetto a: Sales are down on last year, le vendite sono calate rispetto all'anno scorso9 in; al servizio (o alle dipendenze) di; in organico presso; ( sport) in squadra con: He's got a job on a newspaper, lavora in un giornale; Which side is he on?, con quale squadra gioca?10 (fam.) a spese di; in conto a; a carico di: You can get your dentures on the NHS, puoi avere la dentiera a carico dell'ASL; l'ASL ‘passa’ la dentiera; DIALOGO → - Arranging lunch appointment- Lunch is on me!, il pranzo lo offro io!11 (fam.: indica il danno subìto da q.; è idiom.): The phone went dead on me, mi cadde la linea ( del telefono); The truck broke down on him, gli si ruppe il camion12 ( slang) sul conto di; contro: The police have nothing on him, la polizia non ha niente in mano contro di lui● on account of, per conto di; a causa di □ ( radio, TV) on the air, in onda (avv.) □ on ( the o an) average, in media; di media □ to be on the ball, ( sport) essere sulla palla; avere la palla al piede; (fig.) essere un tipo sveglio □ on-call, ( di servizio, ecc.) a chiamata; senza appuntamento □ to be on drugs, drogarsi; farsi (pop.) □ on examination, dietro esame □ to be on guard, stare in guardia □ (leg.) to be on the jury, fare parte della giuria □ on loan, in prestito □ to be on the lookout, essere di sentinella; stare in guardia □ on no account, per nessuna ragione; per nessun motivo □ on penalty of death, pena la morte □ on the phone, al telefono; ( anche) in elenco □ ( di donna) to be on the pill, prendere la pillola ( anticoncezionale) □ on purpose, di proposito; a bella posta; apposta □ on reaching home, quando sono arrivato (sei arrivato, ecc.) a casa □ to be on the regular staff, essere di ruolo (o in pianta stabile) □ on sale, in vendita □ (comm.) on sale or return, da vendere o restituire; in conto deposito □ on the spot, su due piedi (fig.); immediatamente: an on-the-spot decision, una decisione immediata □ to be on the staff, fare parte del personale; essere in organico □ to be on strike, essere in sciopero □ on tap, ( della birra) alla spina; (fig.: di merce) disponibile □ on time (o on the minute), in tempo esatto; puntualmente □ on my way home, andando a casa; mentre andavo a casa □ on the whole, nel complesso □ (fam.) Drinks are on the house!, offre la ditta (il padrone, ecc.)! □ just on ten o'clock, proprio verso le dieci □ to be mad on st., andare pazzo per qc. □ ( anche fig.) to turn one's back on sb., voltare le spalle a q. □ He made a profit on the sale, ricavò un guadagno dalla vendita □ I dropped the tray on the floor, ho lasciato cadere a terra il vassoio.NOTA D'USO: - on o in?- ♦ on (2) /ɒn/avv.1 avanti; innanzi: Go on!, va' avanti!; Come on!, vieni avanti!; fatti avanti!; to send on, mandare avanti (q.); inoltrare ( una lettera, ecc.)2 sopra; addosso; in testa: He had his raincoat on, aveva addosso l'impermeabile; He came in with his hat on, è entrato col cappello in testa3 (per indicare continuazione, è idiom.; per es.:) to read on, continuare a leggere4 (nei verbi frasali, è idiom.; per es.:) to bring on, causare, provocare, ecc.; to come on, venire ( bene, male, ecc.); apparire; cominciare; ecc. (► to bring, to come, ecc.) NOTA D'USO: - onto o on to?-5 ( Borsa, fin.: di titoli) su; in ascesa; in rialzo; in ripresa: Industrials were on five points yesterday, le azioni industriali ieri erano in rialzo di cinque punti● to be on about st., parlare di continuo di qc.; blaterare qc.: What is he on about this time?, e adesso, che cosa sta blaterando? □ to be on at sb., stare addosso a q.; assillare, importunare q.: She's always on at her husband to stop going to the pub, assilla sempre il marito perché smetta di andare al pub □ ( sport: calcio, ecc.) to be on for, entrare in campo al posto di: ( in una radiocronaca o telecronaca) Jones on for Martins, entra in campo Jones al posto di Martins □ to be on to, mettersi in contatto con, rivolgersi a, chiamare ( anche al telefono); ( anche) stare dietro a (q.); tenere d'occhio (q. o qc.); essere sulle tracce di; stare addosso a (q.); assillare, tormentare; (fam. USA) essere al corrente (o informato) di; avere scoperto (qc.): I've been on to the headmaster, but it was no use, mi sono rivolto al preside, ma non è servito a nulla; We'd better be on to the fire brigade, sarebbe meglio chiamare i pompieri; I've been on to his moves for weeks, sono settimane che tengo d'occhio le sue mosse; The police were on to the kidnappers, la polizia era sulle tracce dei rapitori; He's been on to me to buy a new car for years, sono anni che mi sta addosso perché compri una macchina nuova; Mother wasn't on to what was happening, la mamma non era al corrente di quel che stava accadendo □ (fam.) to be on to sb., avere capito il gioco di q. (o come stanno le cose) □ on and off, a intervalli; in modo intermittente; saltuariamente □ on and on, incessantemente, senza posa, senza sosta: He talked on and on, non la smetteva mai di parlare □ and so on, e così via; eccetera □ far on in the night, fino a notte avanzata □ from that day on, da quel giorno in poi □ later on, più tardi; dopo; poi □ He's well on in years, è avanti con gli (o negli) anni □ It's getting on for ten o'clock, si stanno facendo le dieci; manca poco alle dieci □ Come on!, suvvia!; via!; orsù!♦ on (3) /ɒn/a. pred.1 attaccato; fissato: The button is on, il bottone è attaccato; The lid of the trunk is on, il coperchio del baule è fissato2 attaccato; inserito; acceso; in funzione; aperto; avviato: The iron is on, il ferro da stiro è attaccato; DIALOGO → - Downloading and printing- Is the printer on?, la stampante è accesa?; The fire was on, il fuoco era acceso; When I go out, I usually leave the lights on, di solito, quando esco, lascio la luce accesa; The gas is on, il gas è aperto; The tap is on, il rubinetto è aperto; The water is on, l'acqua viene (o arriva); ( anche) la sto tirando; The handbrake is on, il freno a mano è inserito (o è tirato); The engine is on, il motore è avviato3 (= on duty) in servizio; di turno: Only two policemen were on, erano in servizio soltanto due poliziotti4 fissato; stabilito; programmato: The meeting is on for tomorrow, la riunione è fissata per domani; Do you have anything on tonight?, hai niente in programma per stasera?; che si fa stasera?5 (cinem., teatr.) in cartellone; in corso di programmazione: DIALOGO → - Television- What's on TV tonight?, che cosa danno questa sera in TV?; DIALOGO → - Television- There's absolutely nothing on as usual, non c'è assolutamente niente come al solito; ‘Hamlet’ will be on for ten nights, l'‘Amleto’ terrà il cartellone per dieci sere6 ( di un attore, ecc.) di scena; ( radio, TV) in onda: You're on in five minutes, fra cinque minuti sei di scena (o vai in onda)7 ( di un evento, una gara, un concerto, ecc.) in svolgimento; in corso; in atto; (già) cominciato; ( sport) The match is on, la partita è in corso; The performance is on, lo spettacolo è già cominciato9 che è d'accordo; che ci sta; che è della partita: ‘How about a trip to Venice?’ ‘I'm on’, ‘che ne dici di una gita a Venezia?’ ‘ci sto’; There's a party tonight; are you on?, c'è una festa stasera; ci stai? (o ci vai?)10 (fam. USA) che capisce; che si rende conto: I tried to act as if nothing had happened, but my wife was on at once, cercai di comportarmi come se non fosse successo nulla, ma mia moglie capì subito11 ( sport: di un giocatore) in campo; che gioca: Carew has been on for half an hour, Carew è in campo da mezz'ora● (fam.) an on day, una giornata buona, una giornata sì ( in cui si è di buonumore, ecc.) □ (agric., comm.) an on year, un anno buono (o favorevole); una buona annata □ not on, non attaccato, disinserito, spento, staccato, ecc.; non programmato, rinviato, non più attuale; ( al ristorante: di un piatto) finito, non disponibile; (fam.) inaccettabile, improponibile, intollerabile; non fattibile, impossibile: It's just not on to treat my house as if it were a hotel!, non mi va affatto che si tratti la mia casa come fosse un albergo!; I'm afraid a holiday abroad is not on this summer, temo proprio che una vacanza all'estero non sia possibile quest'estate □ (fam.) DIALOGO → - Arranging lunch appointment- You're on, d'accordo.on (4) /ɒn/nei composti:( radio, TV) on-air, in onda; in trasmissione; in diretta; (fam. USA) on-and-offer, chi fa lavori occasionali; on-board ► onboard; (cinem., TV) on-camera, inquadrato; (edil.) on centre, interasse; (mecc.) on-centre, centrato; (ling.) on-glide, catastasi; on-the-job injury, infortunio sul lavoro; (org. az.) on-the-job training, formazione sul lavoro; (market.) on-licence, licenza per la vendita di alcolici da consumare sul posto; (comput., elettr.) on-line ► online; (spec. polit.) on-message, in linea, allineato ( con la politica del proprio partito); ( di luce) on-off, intermittente; ( nei sistemi di controllo) on-off control, regolazione on-off; (elettr.) on-off switch, interruttore acceso/spento; (autom.) on-road performance, comportamento (o prestazioni) su strada; on-screen, (TV, cinem.) sullo schermo, inquadrato; sugli schermi; (comput.) a video, sullo schermo: on-screen keyboard, tastiera su schermo; (TV) on-screen dialogue, dialogo con i personaggi inquadrati; on-screen violence, la violenza al cinema (o in TV); (teatr.) on-stage, in scena; che avviene sul palcoscenico ( non dietro le quinte); (ind.) on-stream, (avv.) in produzione, in esercizio, produttivamente; (agg.) produttivo: (org. az.) on-stream factor, saturazione produttiva; (autom.) on-street parking, parcheggio in strada; (elettr.) the on switch, l'interruttore per l'accensione (o per il collegamento).on (5) /ɒn/n. e a. attr.( cricket) settore del campo alla sinistra del battitore destrimano.on (6) /ɒn/inter.● On with the show!, si dia inizio allo spettacolo! -
44 float
fləut
1. сущ.
1) редк. покачивание на поверхности воды, удерживание на плаву и т. д. (действие по значению глагола float) on the float ≈ на плаву
2) плавающая по поверхности воды масса( льда, растений и т. д.)
3) плот;
паром;
плоскодонка
4) устройство, поддерживающее что-л. на плаву а) поплавок( у удочки, рыболовной сети) ;
буй б) пузырь (рыбы) в) поплавок гидросамолета г) плавательный пояс
5) поплавок (уровнемера)
6) лопасть( гребного колеса)
7) а) телега б) платформа на колесах (на которой размещаются декорации, красочные фигуры и т. д. во время праздников, карнавальных шествий и т. п.) в) тележка или электрокар для развозки молока Syn: milk-float
8) лесосплав
9) геол. нанос
10) фин. свободное колебание курса, плавающий курс( валют)
11) док или место стоянки судов The old rivers at Bristol have been penned up, and they are now made floats. ≈ Старые реки в окрестностях Бристоля запружены и превращены в стоянки для судов.
12) часто мн.;
театр. рампа
13) стр. мастерок;
терка;
гладилка;
правило
14) амер. избиратель, которого можно подкупить;
колеблющийся избиратель Syn: floater
2)
15) сл. сумма для размена денег (в начале работы магазина и т. п.) ;
касса( магазина)
2. гл.
1) а) плавать;
всплывать;
держаться на поверхности воды When you're tired of swimming just float for a while. ≈ Когда вы устаете плавать, просто полежите немного на поверхности воды без движения. Syn: rest on water;
be poised in air;
drift, hover, waft, slide, bob, move gently, be buoyant, be buoyed up;
levitate б) поддерживать на поверхности Is there enough water in the tub to float your boat? ≈ В ванне достаточно воды, чтобы твоя лодка плавала? Syn: buoy up, bear up, hold up, make buoyant, keep afloat, give support to;
launch
2) а) плыть yellow leaves floated down ≈ желтые листья плыли вниз по течению б) перемещать по поверхности воды
3) стаскивать в воду (о лодке и т. п.) ;
снимать с мели
4) сплавлять( лес)
5) а) плыть в воздухе( об облаках и т. п.) ;
гнать, перемещать б) проплывать, проноситься (в уме, перед глазами) ;
распространять(ся) (о слухах) to float in the mind ≈ проноситься в мыслях He tried to read, but the page floated before his eyes. ≈ Он старался читать, но страница плыла у него перед глазами. в) амер.;
сл. перемещаться, передвигаться (свободно, без особой цели) ;
скитаться с места на место
6) а) заливать водой;
орошать Syn: irrigate, flood б) затоплять, наводнять (естественным путем или искусственно) Syn: drench, inundate
7) коммерч. а) выпускать (заем, акции) ;
размещать( заем, акции) б) обеспечивать поддержку( фирме и т. п.) ;
пускать в ход When will it be time to float the new firm on the open market? ≈ Когда же настанет время выпустить эту фирму на открытый рынок?
8) фин. а) плавать (о курсе валют) б) вводить свободно колеблющийся курс валют
9) тех. работать вхолостую
10) тех. быть в равновесии ∙ float about float around плавучая масса (льда и т. п.) пробка, поплавок;
буек поплавок гидросамолета буй плот, паром лопасть, плица( гребного колеса) пузырь (у рыбы) плавательный пояс;
надувная подушка и т. п. для обучающихся плавать полок, телега низкая платформа на колесах, используемая на карнавалах для рекламы и т. п. электрокар - milk * электрокар для развозки молока часто pl (театроведение) рампа (американизм) (сленг) избиратель, (незаконно) голосующий несколько раз;
подставное лицо на выборах (американизм) (сленг) колеблющийся избиратель, голосующий то за одну, то за другую политическую партию (строительство) мастерок, гладилка, терка (геология) нанос (сельскохозяйственное) волокуша, шлейф( финансовое) плавающий курс (валют) (американизм) прохладительный напиток с мороженым (американизм) (университетское) (жаргон) свободный час, окно в расписании плавать, держаться на поверхности (воды или другой жидкости) - wood *s on water дерево не тонет в воде плыть, нестись (по течению, по воздуху) - the boat *ed down the river лодка плыла вниз по реке - the clouds * slowly тучи плывут медленно - dust *s in the air пыль носится в воздухе - to * before one's eyes проноситься /промелькнуть/ перед глазами затоплять, наводнять - to * oil over a swamp залить нефтью болото спускать( на воду) ;
снимать (с мели) выпускать (заем, акции) ;
пускать в ход (предприятие) ;
обеспечивать поддержку (деньгами) пускать (слух) (американизм) проявлять неустойчивость( во взглядах) ;
вносить частые изменения( в обстановку и Т. П.) (техническое) работать вхолостую( техническое) быть в равновесии нежестко крепить( горное) флотировать( финансовое) свободно колебаться, плавать ( о курсах валют) ;
вводить свободно колеблющийся, плавающий курс валют (американизм) (просторечие) быть на седьмом небе;
чувствовать наслаждение, быть в приподнятом настроении;
ощущать эйфорию (от наркотика) dirty ~ управляемый плавающий курс float = floater: on the float на плаву ~ быть в равновесии ~ вводить плавающий курс ~ вводить свободно колеблющийся курс ~ фин. вводить свободно колеблющийся курс валюты ~ выпускать, размещать (заем, акции) ~ выпускать заем ~ гонка, сплав( леса) ~ задел деталей ~ запас полуфабрикатов ~ затоплять, наводнять ~ избыточный запас ~ колебаться (о курсах валют) ~ лопасть (гребного колеса) ~ мастерок (штукатура) ~ геол. нанос ~ обеспечивать финансовую поддержку ~ паром;
плот ~ плавательный пояс ~ плавать;
всплывать;
держаться на поверхности воды ~ плавающий курс (валют) ~ плавающий курс ~ плавучая масса (льда и т. п.) ~ плыть по небу (об облаках) ~ поддерживать на поверхности воды ~ пробка;
поплавок;
буй ~ проноситься;
to float in the mind проноситься в мыслях;
to float before the eyes промелькнуть перед глазами ~ пузырь (у рыбы) ~ пустить в ход (торговое предприятие, проект) ~ тех. работать вхолостую ~ размещать (ценные бумаги) ~ (часто pl) театр. рампа ~ распространять (слух) ~ свободное колебание курса ~ сплавлять (лес) ~ спускать на воду;
снимать с мели ~ телега ~ низкая платформа на колесах, используемая для рекламных, карнавальных и др. целей ~ чеки, находящиеся в процессе инкассации ~ проноситься;
to float in the mind проноситься в мыслях;
to float before the eyes промелькнуть перед глазами ~ проноситься;
to float in the mind проноситься в мыслях;
to float before the eyes промелькнуть перед глазами float = floater: on the float на плаву floater: floater амер. избиратель, голос которого можно купить;
to make a floater попасть впросак, влипнуть ~ непостоянный клиент банка ~ первоклассные ценные бумаги ~ сезонный рабочий ~ случайный клиент банка ~ учредитель managed ~ регулируемый плавающий курс float = floater: on the float на плаву -
45 movement
ˈmu:vmənt сущ.
1) а) движение (вообще или какой-л. вид) ;
передвижение, перемещение;
воен. передислокация downward movement ≈ движение вниз upward movement ≈ движение вверх jerky movements ≈ тряские движения rhythmic movements ≈ ритмические движения uncoordinated movements ≈ некоординируемые движения б) жест, телодвижение в) ход( механизма) г) мед. перистальтика д) переезд, переселение е) взлет или посадка самолета 130 aircraft movements on a peak Summer day. ≈ 130 взлетов и посадок самолетов по воскресеньям, в пиковый день.
2) а) шаг, ход ( в достижении какой-л. цели) б) развитие действия, динамика( в литературном произведении) в) коммерч. изменение, движение какого-л. показателя в каком-л. направлении, динамика;
спрос на что-л.
3) а) муз. темп, ритм б) муз. часть( музыкального произведения) A symphony in four movements. ≈ Симфония в четырех частях.
4) движение (общественно-политическое) to launch a movement ≈ открывать/инициировать движение to support a movement ≈ поддерживать движение to oppose a movement ≈ противодействовать движению to suppress a movement ≈ подавлять движение civil-rights movement consumer movement feminist movement women's movement labor movement peace movement political movement radical movement revolutionary movement social movement in the movement движение;
перемещение, передвижение - there was a general * toward the door все направились /двинулись/ к двери (военное) передвижение;
переброска;
марш - * away from the enemy отход назад, отступление - * to contact сближение с противником, подход к противнику - stealth of * скрытность передвижения ход механизма (часов) жест, телодвижение - a * of impatience нетерпеливый жест /-ое движение/ - to lie without * лежать без движения /неподвижно/ - to study smb.'s *s изучать чьи-л. жесты /движения, чью-л. походку/ pl осанка;
выправка;
манера держаться - her *s were easy and dignified она держалась свободно и с достоинством( военное) прием, маневр (в строевой подготовке) переезд, переселение pl действия;
поведение - to study smb.'s *s следить за кем-л. (обыкн. за преступником) движение, (общественная) деятельность - popular * народное движение - youth * молодежное движение - peace * движение за мир, движение сторонников мира - the * to abolish child labour движение за отмену детского труда - to be in the * быть в центре событий, принимать участие в общественной жизни течение, направление( литературное и т. п.) - a * for realism in art движение за реализм в искусстве (литературоведение) развитие действия, сюжета;
динамика - the novel lacks * в этом романе мало действия, этот роман статичен (искусство) динамика, динамичность - * in painting динамика в живописи (музыкальное) темп;
ритм - dance * танцевальный ритм (стихосложение) ритм;
ритмичность часть (музыкального произведения) - symphony in three *s симфония в трех частях (коммерческое) оживление;
изменение в ценах - upward * повышение цен( физиологическое) акт дефекации (редкое) побуждение, внутренний импульс bear ~ бирж. снижение курса capital ~ движение капитала cooperative ~ кооперативное движение currency ~ колебания курсов валюты cursor ~ вчт. перемещение курсора data ~ вчт. перемещение данных external capital ~ вывоз капитала foreign exchange ~ динамика валютных курсов foreign exchange ~ колебания валютных курсов free ~ свободное движение free ~ свободное перемещение grass-root ~ массовое движение identified capital ~ движение идентифицированного капитала insurrectionary ~ повстанческое движение labour ~ движение рабочей силы labour ~ динамика рабочей силы liberalized capital ~ свободное движение капитала market ~ оживление на рынке mass ~ массовое движение movement движение (общественное) ~ движение, перемещение, передвижение ~ движение ~ мед. действие кишечника ~ динамика ~ жест, телодвижение ~ ком. изменение;
оживление;
upward (downward) movement повышение (понижение) цен ~ изменение цен ~ общественная деятельность ~ оживление ~ передвижение ~ переезд, переселение ~ переезд ~ перемещение ~ переселение ~ развитие действия, динамика (литературного произведения) ~ муз. темп;
ритм ~ трудовое движение ~ ход (механизма) ~ часть музыкального произведения ~ of carriage вчт. движение каретки ~ of funds движение фондов ~ of goods движение товаров ~ on an account движение денежных средств на счете ~ over time вчт. движение во времени price ~ динамика цен random ~s случайные отклонения resistance ~ полит. движение Сопротивления resistance ~ движение сопротивления secession ~ сепаратистское движение single-tax ~ движение за единый налог trade union ~ профсоюзное движение underground ~ подпольное движение ~ ком. изменение;
оживление;
upward (downward) movement повышение (понижение) цен upward ~ повышение upward ~ подъем worldwide ~ всемирное движение youth ~ молодежное движениеБольшой англо-русский и русско-английский словарь > movement
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46 float
[fləut] 1. гл.1)а) плавать; всплывать; держаться на поверхности водыWhen you're tired of swimming just float for a while. — Когда вы устанете плыть, просто полежите немного на поверхности воды без движения.
Syn:Is there enough water in the tub to float your boat? — В ванне достаточно воды, чтобы твоя лодка плавала?
Syn:2)а) плытьYellow leaves floated down. — Жёлтые листья плыли вниз по течению.
3) стаскивать в воду (о лодке и т. п.); снимать с мели5) плыть в воздухе (об облаках и т. п.), парить; гнать, перемещать6) проплывать, проноситься (в уме, перед глазами); распространяться ( о слухах)He tried to read, but the page floated before his eyes. — Он попробовал почитать, но страница плыла у него перед глазами.
7) амер.; разг. слоняться, бесцельно бродить, скитатьсяAs he floats aimlessly, he comes to recognize that he has no sense of himself, no sense of his own identity or being. — Во время своих бесцельных скитаний он осознаёт, что потерял себя, утратил чувство собственного «я».
8)а) заливать водой; орошатьSyn:б) затоплять, наводнять ( естественным путём или искусственно)Syn:9) эк.а) выпускать (заём, акции); размещать (заём, акции)б) обеспечивать поддержку (фирме и т. п.)When will it be time to float the new firm on the open market? — Когда же настанет время выпустить новую фирму на открытый рынок?
10) фин.а) плавать ( о курсе валют)11) тех. работать вхолостую12) тех. быть в равновесии•- float about
- float round 2. сущ.1) плавающая по поверхности воды масса (льда, растений)2) плот; паром; плоскодонка3)а) поплавок (у удочки, рыболовной сети)б) буй4) поплавок ( уровнемера)5) лопасть ( гребного колеса)6)а) телегаб) платформа на колёсах (на которой размещаются декорации, красочные фигуры во время праздников, карнавальных шествий)Syn:7) лесосплав8) геол. нанос9) фин.; = free float свободное колебание курса, плавающий курс ( валют)The old rivers at Bristol have been penned up, and they are now made floats. — Старые реки в окрестностях Бристоля запружены и превращены в стоянки для судов.
11) ( floats) театр. рампа12) стр. мастерок; тёрка; гладилка; правило13) амер. избиратель, которого можно подкупить; колеблющийся избирательSyn:floater 2)14) фин.; = free float (фри-)флоут ( ценные бумаги компании в свободном обращении) -
47 operation
сущ.1) общ. деятельность, работа, функционированиеto come into operation — приступить к работе, начать работу
There are several reactors of the type in operation at the moment.— В данный момент функционируют (задействованы в работе) несколько реакторов данного типа.
Syn:See:2)а) общ. действие, операцияfinancial [business, stock-exchange, check\] operations — финансовые [деловые, биржевые, чековые\] операции
See:б) упр. операция (последовательность элементарных действий, имеющая своим результатом переход к новой стадии создания продукта или оказания услуги)Syn:See:3) мн., упр. производство, производственная деятельность (деятельность организации по непосредственному превращению ресурсов в продукт; управление производством представляет собой одну из основных составных частей управления организацией)See:4) эк., амер. управление (напр., станком, автомобилем, предприятием)Her smooth operation of the vehicle gave us a surprisingly comfortable ride. — Ее плавный стиль управления автомобилем обеспечил нам удивительно комфортную поездку.
5) общ. действие, воздействие -
48 operation
n1) работа; деятельность; операция; действие; эксплуатация2) сделка•to achieve economic operation — достигать рентабельной эксплуатации (оборудования и т.п.)
to carry out an operation — проводить / осуществлять операцию
to come into operation — начинать действовать; вступать в силу
to conduct operations — вести / осуществлять деятельность / работу
to expand one's foreign operations — расширять свои внешние ( зарубежные) операции
to give the green light for an operation — давать "добро" на проведение какой-л. операции
to go into operation — начинать действовать; вступать в силу
to mount an operation — организовывать / предпринимать операцию
to put into operation — вводить / пускать в эксплуатацию; вводить в действие
to set in operation — вводить / пускать в эксплуатацию; вводить в действие
to streamline operations — рационализировать (производственную, хозяйственную) деятельность
- administrative operationsto supervise operations — руководить операциями / работой
- air operations
- alien smuggling operation
- all weather operations
- anti-insurgency operation
- arms smuggling operation
- assistance operations
- auxiliary operations
- badly carried out operation
- banking operations
- black operations
- budgetary operations
- bungled operation
- cessation of combat operations
- clandestine operation
- clean-up operation
- code-named operation
- combat operations
- counter-guerrilla operations
- covert operation
- covert operations under the guise of aid
- cover-up operation
- cross-border operation
- day-to-day operations
- delaying operations
- drug trafficking operation
- drugs-for-guns operation
- emergency aid operation
- emergency relief operation
- espionage operation
- exchange operations
- external operation
- extraterritorial operations
- field operations
- financial operations
- fire-fighting operation
- guerrilla operations
- ill-planned operation
- intelligence operation
- internal operation
- joint operation
- landing operations
- lending operations
- market operations
- military operation
- monetary operation
- mutual aim operations
- nationwide operation
- oilcan operation
- ongoing operation
- Operation Desert Storm
- Operation Iraq Freedom
- operation defensive in nature
- operation is going according to plan
- operation of atomic powerstations
- operation of economy
- operation of the trusteeship system
- pacification operation
- payment operations
- peace-keeping operations
- personnel operations
- plan of operations
- poll-watching operation
- processing operations
- progress of the operation
- psychological operation s
- punitive operations
- relief and rebuilding operation
- rescue operation
- salvage operations
- scale of business operations
- sea operations
- search-and-destroy operation
- secret operation
- sensitive operation
- special operations
- spy operation
- steady operation
- stop-and-search operation
- subversive operations
- successful operation
- termination of combat operations
- theater of operation
- UN peace-keeping operation
- undercover operation
- widespread operation
- working operations -
49 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
50 ♦ product
♦ product /ˈprɒdʌkt/n.1 (econ.) prodotto; manufatto; articolo: the products of industry, i prodotti dell'industria; (ind.) secondary product, prodotto secondario; unfinished product, prodotto non finito; semilavorato; to launch a product, lanciare un prodotto2 (chim., mat.) prodotto● (ind.) product design, progettazione □ (econ., market.) product differentiation, differenziazione del prodotto □ (ind.) product diversification, diversificazione produttiva □ (org. az.) product manager, product manager □ (mat.) product notation, produttoria □ (econ.) product sector, settore economico; settore merceologico. -
51 loan
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