-
21 desfasado
adj.out of phase, out of place, off-time.past part.past participle of spanish verb: desfasar.* * *1→ link=desfasar desfasar► adjetivo1 outdated, out of date (persona) old-fashioned, behind the times■ ¡eres un desfasado! you're just not with it!* * *(f. - desfasada)adj.* * *ADJ1) (=anticuado) behind the times2) (Téc) out of phase3)estar desfasado — (Aer) to be suffering from jetlag
* * *- da adjetivoa) (Fís) out of phase; <mecanismo/ritmo> out of sync; <planes/etapas> out of stepb) <ideas/persona> old-fashioned* * *= out of date [out-of-date], outdated [out-dated], outmoded, superseded, outworn, musty [mustier -comp., mustiest -sup.], out of sync, overaged, out of touch with + reality, fossilised [fossilized, -USA], byzantine, moth-eaten, mothy [mothier -comp., mothiest -sup.], stale, long in the tooth.Ex. It is for this reason that many special libraries have constructed their own indexing language; they have avoided being tied to a possibly out of date published list.Ex. For example, the outdated subject heading 'Female emancipation' could be changed to the newer term 'Women's liberation' with this function.Ex. With computerization some libraries took the opportunity to replace outmoded abstracts bulletins with SDI services.Ex. Nonetheless, shelves fill up and eventually must be relieved of duplicated, superseded or obsolete books.Ex. This advertisement was part of a publicity campaign which was based on a presentation of Europe so outworn as to be almost meaningless.Ex. Only if we continuously redefine our goals in accordance with the developments in our societies will we remain dynamic libraries and not turn into musty institutions.Ex. The article 'Reading: an activity out of sync' emphasizes the need for the librarian and the teacher to work together to ensure that pupils are taught about a wide range of quality literature titles and authors.Ex. Bielefeld University is replacing its overaged mainframe data processing systems in the library.Ex. Some librarians seem to be out of touch with reality.Ex. The article deals with matters of image and status, professional associations, cultural policies, collections, censorship, outdated infrastructure and fossilised mentalities.Ex. Those elderly bureaucrats and their byzantine procedures are cherished by the customers, who tend to be uninterested in the arcane details of 'digital,' and so are relentlessly passé themselves.Ex. He said: 'The outer shell of democracy is, no doubt, intact but it appears to be moth-eaten from inside'.Ex. So, he cleaned the bird cage from top to bottom and threw out all the mothy bird seed.Ex. Does the library continue a stale tradition, or does it interpret social change?.Ex. Training would be needed for the reception staff, who all said they were a bit long in the tooth for learning how to use a computer.* * *- da adjetivoa) (Fís) out of phase; <mecanismo/ritmo> out of sync; <planes/etapas> out of stepb) <ideas/persona> old-fashioned* * *= out of date [out-of-date], outdated [out-dated], outmoded, superseded, outworn, musty [mustier -comp., mustiest -sup.], out of sync, overaged, out of touch with + reality, fossilised [fossilized, -USA], byzantine, moth-eaten, mothy [mothier -comp., mothiest -sup.], stale, long in the tooth.Ex: It is for this reason that many special libraries have constructed their own indexing language; they have avoided being tied to a possibly out of date published list.
Ex: For example, the outdated subject heading 'Female emancipation' could be changed to the newer term 'Women's liberation' with this function.Ex: With computerization some libraries took the opportunity to replace outmoded abstracts bulletins with SDI services.Ex: Nonetheless, shelves fill up and eventually must be relieved of duplicated, superseded or obsolete books.Ex: This advertisement was part of a publicity campaign which was based on a presentation of Europe so outworn as to be almost meaningless.Ex: Only if we continuously redefine our goals in accordance with the developments in our societies will we remain dynamic libraries and not turn into musty institutions.Ex: The article 'Reading: an activity out of sync' emphasizes the need for the librarian and the teacher to work together to ensure that pupils are taught about a wide range of quality literature titles and authors.Ex: Bielefeld University is replacing its overaged mainframe data processing systems in the library.Ex: Some librarians seem to be out of touch with reality.Ex: The article deals with matters of image and status, professional associations, cultural policies, collections, censorship, outdated infrastructure and fossilised mentalities.Ex: Those elderly bureaucrats and their byzantine procedures are cherished by the customers, who tend to be uninterested in the arcane details of 'digital,' and so are relentlessly passé themselves.Ex: He said: 'The outer shell of democracy is, no doubt, intact but it appears to be moth-eaten from inside'.Ex: So, he cleaned the bird cage from top to bottom and threw out all the mothy bird seed.Ex: Does the library continue a stale tradition, or does it interpret social change?.Ex: Training would be needed for the reception staff, who all said they were a bit long in the tooth for learning how to use a computer.* * *desfasado -da1 ( Fís) out of phase2 ‹mecanismo/ritmo› out of sync; ‹planes/etapas› out of step3 ‹ideas/persona› old-fashionedestá algo desfasado it's a little behind the times o old-fashioned* * *
Del verbo desfasarse: ( conjugate desfasarse)
desfasado es:
el participio
desfasado◊ -da adjetivo ‹ideas/persona› old-fashioned
desfasado,-a adjetivo
1 (objeto, moda, etc) outdated
2 (persona) old-fashioned, behind the times
3 Téc out of phase
' desfasado' also found in these entries:
Spanish:
desfasada
- atrasado
English:
time
- out
* * *desfasado, -a adj1. [desincronizado] out of synch o sync2. [persona] out of touch;[libro, moda] old-fashioned; [ideas] old-fashioned, out of date* * *adj figold-fashioned* * *desfasado, -da adj1) : out of sync2) : out of step, behind the times* * *desfasado adj out of date -
22 plan
I.plan1 [plɑ̃]1. masculine nouna. [de maison, machine, dissertation] plan ; [de ville, région] mapb. ( = surface) planec. (Cinema, photography) shotd. ( = niveau) level• au plan national/international at the national/international levele. ( = projet) plan• plan de relance or de redressement de l'économie economic recovery plan• laisser en plan (inf) [+ personne] to leave in the lurch ; [+ affaires, projet, travail] to abandon• c'est un super plan ! it's a great idea!2. compounds► plan d'eau ( = lac) lakeII.plan2, e [plɑ̃, plan]adjectivea. ( = plat) flat* * *
1.
plane plɑ̃, plan adjectif1) gén flat, even2) Mathématique, Physique plane
2.
nom masculin1) ( carte) (de ville, métro) map; ( dans un bâtiment) plan, map2) Architecture, Construction, Bâtiment plan3) ( de machine) ( schéma directeur) blueprint; ( après construction) plan4) Mathématique, Physique plane5) ( de dissertation) plansecond plan — middle-distance; gros
7) ( niveau) levelêtre relégué au second plan — [personne, problème] to be relegated to the background
de (tout) premier plan — [personnalité] leading (épith); [œuvre] key, major
8) ( projet) plan, programme [BrE]j'ai un bon plan (colloq) pour voyager pas cher — I know a good way of travelling [BrE] cheaply
c'est (pas) le bon plan — (colloq) it's (not) a good idea
•Phrasal Verbs:••laisser quelqu'un en plan — (colloq) to leave somebody in the lurch, to leave somebody high and dry
laisser quelque chose en plan — (colloq) to leave something unfinished
* * *plɑ̃, plan plan, -e1. adj(surface) flat2. nm1) (= carte) map2) (d'architecte) plan3) (= schéma directeur) plan4) (= projet personnel) plan5) * (= idée) idea6) (= point de vue)Sur le plan de l'équipement, cela laisse encore beaucoup à désirer. — As far as equipment is concerned, it still leaves a lot to be desired.
sur le plan sexuel — sexually, as far as sex is concerned
7) MATHÉMATIQUE plane8) CINÉMA shot9)* * *A adj1 gén [surface] flat, even;B nm1 ( carte) (de région, ville, métro) map; (dans bâtiment, domaine, paquebot) plan, map; je te fais un plan pour que tu ne te perdes pas I'll draw you a map so you won't get lost;2 Archit, Constr plan; tirer des plans to draw up plans; c'est lui qui a fait les plans de sa maison he drew up the plans for his house himself; acheter/vendre une maison sur plan to buy/sell a house on architect's plans;3 Ind, Tech (de machine, d'appareil) ( schéma directeur) blueprint; ( après construction) plan; les plans du nouvel avion de chasse the blueprint for the new fighter plane;5 ( canevas) outline, framework, plan; fais un plan au lieu de rédiger directement draw up a plan before you start writing; plan détaillé detailed plan;6 Cin, Phot ( image) shot; montage plan par plan shot-to-shot editing; premier plan foreground; second plan middle-distance; au premier plan in the foreground; au second plan in the middle distance; ⇒ gros;7 ( niveau) level; mettre deux personnes sur le même plan fig to put two people at the same level; cette question vient au premier plan de sa campagne électorale this issue is at the forefront of his electoral campaign; ce dossier est au premier plan de l'actualité this issue is front- page news ou is at the forefront of the news; être relégué au second plan [personne, problème] to be relegated to the background, to take a back seat; de (tout) premier plan [personnalité] leading ( épith); [œuvre] key, major; de second plan second-rate; sur le plan politique/économique/personnel from a political/an economic/a personal point of view, in political/economic/personal terms; sur le plan de l'efficacité from the point of view of efficiency, in terms of efficiency; au plan régional/national at regional/national level;8 ( projet) plan, programmeGB; un plan pour l'emploi a plan for employment, an employment programmeGB; un plan anti-inflation an anti-inflation plan ou programmeGB; le gouvernement a présenté son plan de relance économique the government has presented its plan to boost the economy; j'ai un plan, voilà ce qu'on va faire I have a plan, here's what we'll do; j'ai un bon plan○ pour voyager pas cher/entrer gratuitement I know a good way of travellingGB cheaply/getting in free; on se fait un plan restaurant○? shall we go out for a meal?; ⇒ comète.plan d'action plan of action; plan américain Cin thigh shot; plan d'amortissement repayment schedule ou plan; plan de campagne plan of campaign; plan de carrière career plan; plan comptable code of legal requirements in accounting practice; plan directeur Mil battle map; Écon master plan; plan d'eau man-made lake; plan d'ensemble Cin long shot; plan d'épargne savings plan; plan épargne entreprise, PEE company savings plan; plan d'épargne logement, PEL savings scheme entitling depositor to cheap mortgage; plan d'épargne retraite top-up pension scheme; plan de faille fault plane; plan fixe Cin static shot; plan incliné inclined plane; en plan incliné sloping; plan de masse overall building plan; plan de métro map of the underground GB ou subway US; plan moyen Cin medium close-up; plan d'occupation des sols, POS land use plan; plan quinquennal five-year plan; plan rapproché Cin waist shot; plan social Écon, Entr planned redundancy scheme GB, scheduled lay-off program US; plan de travail ( pour projet) working schedule; ( surface) worktop; plan d'urbanisme urban planning policy; plan de vol flight plan.laisser qn en plan○ to leave sb in the lurch, to leave sb high and dry; laisser qch en plan○ to leave sth unfinished; il a tout laissé en plan pour la rejoindre à Rome he dropped everything to go and join her in Rome; rester en plan○ [personne] to be left stranded ou high and dry; [projets] to be left unfinished.I( féminin plane) [plɑ̃, plan] adjectif1. [miroir] plane[surface] flatII[plɑ̃] nom masculinA.1. [surface plane] plane2. CONSTRUCTION [surface] surfaceplan de travail [d'une cuisine] worktop, working surfacegros plan, plan serré close-upplan général/moyen/rapproché long/medium/close shotplan horizontal/incliné/médian/tangent level/inclined/median/tangent planeB.je veux un plan détaillé de votre thèse I want a detailed outline ou a synopsis of your thesisplan de licenciement, plan social planned redundancy schemeC.plan d'une machine/voiture blueprint of a machine/car————————de second plan locution adjectivale[question] of secondary importance[artiste, personnalité] second-rate————————en plan locution adverbiale————————sur le plan de locution prépositionnelle————————plan d'eau nom masculin[naturel] stretch of water[artificiel] reservoir[ornemental] (ornamental) lake————————premier plan nom masculin1. CINÉMA foreground2. (figuré)de (tout) premier plan [personnage] leading, prominentjouer un rôle de tout premier plan dans to play a leading ou major part inPlan VIGIPIRATE is a series of measures to fight against terrorist attacks. There are two levels: simple and renforcé. Vigipirate includes monitoring public buildings, public transportation system. Other measures such as no parking near school buildings can also be applied. -
23 flashy
['flæʃɪ]aggettivo colloq. spreg. [driver, player] sbruffone; [ car] vistoso; [dress, tie] pacchiano, vistoso; [ jewellery] appariscente; [campaign, image] di cattivo gusto* * *adjective (big, bright etc but cheap and of poor quality: flashy clothes.) appariscente* * *flashy /ˈflæʃɪ/a.appariscente; vistoso; chiassoso; sgargiante; pacchiano.* * *['flæʃɪ] -
24 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
25 cara
f.1 face (rostro).esa cara me suena de algo I remember that face from somewhere, I've seen that face somewhere before2 face (person).acudieron muchas caras famosas a lot of famous faces were there3 side (lado).4 heads.echar algo a cara o cruz to toss (a coin) for something, to flip a coin for something (United States)5 front (parte frontal).6 cheek, nerve (informal) (desvergüenza).tener (mucha) cara, tener la cara muy dura to have a lot of cheek o nerve, to have a real brass neck (British)tener la cara de hacer algo to have the nerve to do something7 appearance, aspect, image, countenance.8 dial.9 Cara.10 expression, look.* * *1 (rostro) face2 (expresión) face, expression3 (lado) side; (de moneda) right side■ ¿cara o cruz? heads or tails?4 (superficie) face■ ¡vaya cara! what a cheek!■ ¡vaya cara que tienes! you've got a cheek!, you've got a nerve!1 familiar (caradura) cheeky person\a la cara to somebody's facecaérsele a uno la cara de vergüenza familiar to die of shamecara a facingcara a cara face to facedar la cara figurado to face the consequencesdar la cara por alguien figurado to stand up for somebodyde cara facingechar algo a cara o cruz to toss for somethingechar en cara figurado to reproach foren la cara in somebody's facejugar algo a cara o cruz to toss for somethinglavar la cara a algo figurado to give something a facelift, give something a once-over■ si le lavamos la cara al piso lo venderemos más caro if we give the flat a once-over we'll get more for itno saber qué cara poner not to know what to do with oneselfno tener cara para hacer algo figurado not to dare do somethingplantar cara a alguien figurado to face up to somebodyponer al mal tiempo buena cara to put on a brave face, grin and bear itponer buena cara to look pleasedponer mala cara to pull a long faceromperle la cara a alguien familiar to smash somebody's face intener buena cara to look welltener cara de to looktener mala cara to look badtener más cara que espalda familiar to have a lot of cheekverse las caras figurado to come face to facevolver la cara to look the other waycara de circunstancias figurado serious lookcara de perro familiar scowling facecara de pocos amigos familiar unfriendly face■ ¡qué cara más dura! what a cheek!, what a nerve!cara larga figurado long face* * *1. noun f.1) face2) side3) look, appearance4) nerve, cheek2. f., (m. - caro)* * *SF1) (=rostro) faceconocido como "cara cortada" — known as "Scarface"
cara a cara: se encontraron cara a cara — they met face to face
•
asomar la cara — to show one's face•
de cara, corrimos con el viento de cara — we ran into the wind•
de cara a, nos sentamos de cara al sol — we sat facing the sunreformas de cara a las próximas elecciones — reforms with an eye on the next elections o for the next elections
•
volver la cara hacia algn — to turn one's face towards sbcaérsele a algn la cara de vergüenza —
a dos caras —
echaron en cara a los estudiantes su escasa participación — they reproached the students for not joining in enough
por la cara * —
está viviendo con sus padres y cobrando el paro por la cara — he's living with his parents and getting away with claiming dole money at the same time
- romper la cara a algn2) (=expresión)•
poner mala cara — to grimace, make a (wry) face•
tener cara de, tenía cara de querer pegarme — he looked as if he wanted to hit metener buena cara — [enfermo] to be looking well; [comida] to look appetizing
tener mala cara — [enfermo] to look ill; [comida] to look bad
- tener cara de justo juez- tener cara de pascuas3) * (=descaro) cheek *, nerve *; (=valor) nerve *¡qué cara más dura! — * what a cheek o nerve! *
¡qué cara tienes! — what a cheek you've got! *, you've got a nerve! *
¿con qué cara le voy a pedir eso? — how do you expect me to have the nerve to ask her for that? *
•
tener cara para hacer algo — to have the nerve to do sth *4) (=lado) [de moneda, montaña, figura geométrica] face; [de disco, planeta, papel] side; [de tela] face, right side; (Arquit) face, frontcara A — [en disco] A side
echar o jugar o sortear algo a cara o cruz — to toss for sth
cara y cruz —
* * *1)a) (Anat) faceb) (en locs)de cara: llevaban el viento de cara they were running (o riding etc) into the wind; el sol me da de cara the sun is in my eyes; de cara a: se puso de cara a la pared she turned to face the wall, she turned her face to the wall; la campaña de cara a las próximas elecciones the campaign for the forthcoming elections; las medidas a tomar (de) cara a esta situación the measures to take in view of o in the light of this situation; a cara descubierta openly; cruzarle la cara a alguien to slap somebody's face; dar or (Col) poner la cara: nunca da la cara he never does his own dirty work; dar or sacar la cara por alguien to stand up for somebody; echarle algo en cara a alguien to throw something back in somebody's face; echarle cara a algo (Esp fam) to be bold; echarse algo a la cara (Esp fam): es lo más antipático que te puedes echar/que me he echado a la cara he's the most unpleasant person you could ever wish to meet/I've ever met (colloq); hacer cara a algo to face (up to) something; hacerle caritas a alguien (Méx) to give somebody the eye; me/le/nos volteó (AmL) or (Esp) volvió or (CS) dio vuelta la cara she turned her head away; partirle or romperle la cara a alguien (fam) to smash somebody's face in (colloq); plantarle cara a alguien ( resistir) to stand up to somebody; por tu cara bonita or (CS) tu linda cara: si crees que por tu cara bonita vas a conseguirlo todo... if you think everything is just going to fall into your lap...; se te/le debería caer la cara de vergüenza you/he should be ashamed of yourself/himself; verse las caras: ya nos veremos las caras tú y yo — you haven't seen the last of me
2)a) ( expresión)no pongas esa cara que no es para tanto — don't look like that, it's not that bad
no pongas cara de bueno — don't play o act the innocent
anda con cara de pocos amigos or (fam) de vinagre — he has a sour look on his face
poner cara de perro or de sargento — (fam) to look fierce
andaba con/puso cara larga — (fam) he had/he pulled a long face
tiene cara de cansado/de no haber dormido — he looks tired/as if he hasn't slept
b) ( aspecto) look3)a) (Mat) faceb) (de disco, papel) sidecara o cruz or (Arg) ceca or (Andes, Ven) sello — heads or tails
la otra cara de la moneda — the other side of the coin
c) ( de situación) face, side4)a) (fam) (frescura, descaro) nerve (colloq), cheek (BrE colloq)b) cara masculino y femenino: tb* * *= face, face, side.Ex. They are followed in turn by the see and see also references to the heading: HEAD see also BRAIN; EAR; EYE; FACE; HAIR; NOSE.Ex. The genesis of this brave new world of solid state logic, in which bibliographic data are reduced to phantasmagoria on the faces of cathode-ray tubes (CRT), extends at most only three-quarters of a decade into the dim past.Ex. The red ON/OFF switch for the terminal is located at the left side of the screen.----* acabar con mejor cara = end up on + a high note.* actuar de cara a la galería = play to + the gallery.* cambiar de cara = arrange + countenance.* cara a cara = face-to-face [face to face], face-to-face [face to face], double-faced, head-to-head, confrontational, one-on-one, eyeball-to-eyeball, eyeball-to-eyeball confrontation, in person.* cara B, la = flip side, the.* cara de póker = poker face, deadpan expression.* cara de póquer = deadpan expression, poker face.* cara dura = impudence, effrontery, blatancy, shameless, shamelessness.* cara expresiva = expressive face.* cara inexpresiva = poker face.* cara inmutable = poker face.* cara larga = straight face.* cara o cruz = heads or tails.* cara oculta = underside.* cara oculta, la = dark side, the.* carapálida = white man [white men, -pl.].* caras de Chernoff = Chernoff faces.* cara seria = straight face.* con cara de cansado = bleary-eyed.* con cara de sueño = bleary-eyed.* con dos caras = double-faced.* costar un ojo de la cara = cost + the earth, cost + an arm and a leg, cost + a pretty penny, cost + a fortune.* dar de cara a = front.* dar un lavado de cara = spruce up.* dar un ojo de la cara por Algo = give + an eye-tooth for/to.* de cara a = facing.* de dos caras = two-sided, two-faced.* de la cara = facial.* echar en cara = fault.* edición cara = hardcover.* encontrarse cara a cara = come + face to face.* enfrentamiento cara a cara = eyeball-to-eyeball confrontation.* enfrentarse a Algo cara a cara = address + Nombre + head-on, meet + Nombre + head-on, tackle + Nombre + head-on, face + Nombre + head-on.* enfrentarse cara a cara con = go + eyball to eyeball with.* hacer Algo de cara a la galería = play to + the gallery.* hacer cara a = brave.* lavar la cara = spin-doctor.* lavarse la cara = wash + Posesivo + face.* otra cara, la = flip side, the.* pagar un ojo de la cara = pay through + the nose.* paño para la cara = facecloth, face flannel, washcloth, washrag.* paño para lavarse la cara = washcloth, facecloth, face flannel, washrag.* partirse la cara por = work + Reflexivo + to death, work + Reflexivo + to the ground.* poner a mal tiempo buena cara = keep + Posesivo + chin up.* sin cara = faceless.* tener cara de muerto = look like + death warmed (over/up).* tener la cara de = have + the nerve(s) to, have + the cheek to.* tener la cara descompuesta = look like + death warmed (over/up).* tener muy mala cara = look like + death warmed (over/up).* terminar con mejor cara = end up on + a high note.* valer un ojo de la cara = cost + the earth, cost + an arm and a leg, cost + a pretty penny, cost + a fortune.* viento de cara = headwind.* * *1)a) (Anat) faceb) (en locs)de cara: llevaban el viento de cara they were running (o riding etc) into the wind; el sol me da de cara the sun is in my eyes; de cara a: se puso de cara a la pared she turned to face the wall, she turned her face to the wall; la campaña de cara a las próximas elecciones the campaign for the forthcoming elections; las medidas a tomar (de) cara a esta situación the measures to take in view of o in the light of this situation; a cara descubierta openly; cruzarle la cara a alguien to slap somebody's face; dar or (Col) poner la cara: nunca da la cara he never does his own dirty work; dar or sacar la cara por alguien to stand up for somebody; echarle algo en cara a alguien to throw something back in somebody's face; echarle cara a algo (Esp fam) to be bold; echarse algo a la cara (Esp fam): es lo más antipático que te puedes echar/que me he echado a la cara he's the most unpleasant person you could ever wish to meet/I've ever met (colloq); hacer cara a algo to face (up to) something; hacerle caritas a alguien (Méx) to give somebody the eye; me/le/nos volteó (AmL) or (Esp) volvió or (CS) dio vuelta la cara she turned her head away; partirle or romperle la cara a alguien (fam) to smash somebody's face in (colloq); plantarle cara a alguien ( resistir) to stand up to somebody; por tu cara bonita or (CS) tu linda cara: si crees que por tu cara bonita vas a conseguirlo todo... if you think everything is just going to fall into your lap...; se te/le debería caer la cara de vergüenza you/he should be ashamed of yourself/himself; verse las caras: ya nos veremos las caras tú y yo — you haven't seen the last of me
2)a) ( expresión)no pongas esa cara que no es para tanto — don't look like that, it's not that bad
no pongas cara de bueno — don't play o act the innocent
anda con cara de pocos amigos or (fam) de vinagre — he has a sour look on his face
poner cara de perro or de sargento — (fam) to look fierce
andaba con/puso cara larga — (fam) he had/he pulled a long face
tiene cara de cansado/de no haber dormido — he looks tired/as if he hasn't slept
b) ( aspecto) look3)a) (Mat) faceb) (de disco, papel) sidecara o cruz or (Arg) ceca or (Andes, Ven) sello — heads or tails
la otra cara de la moneda — the other side of the coin
c) ( de situación) face, side4)a) (fam) (frescura, descaro) nerve (colloq), cheek (BrE colloq)b) cara masculino y femenino: tb* * *= face, face, side.Ex: They are followed in turn by the see and see also references to the heading: HEAD see also BRAIN; EAR; EYE; FACE; HAIR; NOSE.
Ex: The genesis of this brave new world of solid state logic, in which bibliographic data are reduced to phantasmagoria on the faces of cathode-ray tubes (CRT), extends at most only three-quarters of a decade into the dim past.Ex: The red ON/OFF switch for the terminal is located at the left side of the screen.* acabar con mejor cara = end up on + a high note.* actuar de cara a la galería = play to + the gallery.* cambiar de cara = arrange + countenance.* cara a cara = face-to-face [face to face], face-to-face [face to face], double-faced, head-to-head, confrontational, one-on-one, eyeball-to-eyeball, eyeball-to-eyeball confrontation, in person.* cara B, la = flip side, the.* cara de póker = poker face, deadpan expression.* cara de póquer = deadpan expression, poker face.* cara dura = impudence, effrontery, blatancy, shameless, shamelessness.* cara expresiva = expressive face.* cara inexpresiva = poker face.* cara inmutable = poker face.* cara larga = straight face.* cara o cruz = heads or tails.* cara oculta = underside.* cara oculta, la = dark side, the.* carapálida = white man [white men, -pl.].* caras de Chernoff = Chernoff faces.* cara seria = straight face.* con cara de cansado = bleary-eyed.* con cara de sueño = bleary-eyed.* con dos caras = double-faced.* costar un ojo de la cara = cost + the earth, cost + an arm and a leg, cost + a pretty penny, cost + a fortune.* dar de cara a = front.* dar un lavado de cara = spruce up.* dar un ojo de la cara por Algo = give + an eye-tooth for/to.* de cara a = facing.* de dos caras = two-sided, two-faced.* de la cara = facial.* echar en cara = fault.* edición cara = hardcover.* encontrarse cara a cara = come + face to face.* enfrentamiento cara a cara = eyeball-to-eyeball confrontation.* enfrentarse a Algo cara a cara = address + Nombre + head-on, meet + Nombre + head-on, tackle + Nombre + head-on, face + Nombre + head-on.* enfrentarse cara a cara con = go + eyball to eyeball with.* hacer Algo de cara a la galería = play to + the gallery.* hacer cara a = brave.* lavar la cara = spin-doctor.* lavarse la cara = wash + Posesivo + face.* otra cara, la = flip side, the.* pagar un ojo de la cara = pay through + the nose.* paño para la cara = facecloth, face flannel, washcloth, washrag.* paño para lavarse la cara = washcloth, facecloth, face flannel, washrag.* partirse la cara por = work + Reflexivo + to death, work + Reflexivo + to the ground.* poner a mal tiempo buena cara = keep + Posesivo + chin up.* sin cara = faceless.* tener cara de muerto = look like + death warmed (over/up).* tener la cara de = have + the nerve(s) to, have + the cheek to.* tener la cara descompuesta = look like + death warmed (over/up).* tener muy mala cara = look like + death warmed (over/up).* terminar con mejor cara = end up on + a high note.* valer un ojo de la cara = cost + the earth, cost + an arm and a leg, cost + a pretty penny, cost + a fortune.* viento de cara = headwind.* * *A1 [ Vocabulary notes (Spanish) ] ( Anat) faceesa cara me suena I know that face (from somewhere), that face is familiarle encuentro cara conocida his face is familiarmírame a la cara cuando te hablo look at me when I'm talking to youlas mismas caras conocidas the same old facesno se atreve a decírmelo a la cara he doesn't dare say it to my facese le rió en la cara she laughed in his faceno pienso mirarlo más a la cara I don't ever want to set eyes on him again2 ( en locs):cara a cara face to facede cara: llevaban el viento de cara they were running ( o riding etc) into the windno puedo conducir cuando el sol me da de cara I can't drive with the sun in my eyesde cara a: se puso de cara a la pared she turned to face the wall, she turned her face to the wallla campaña de propaganda de cara a las próximas elecciones the advertising campaign for the forthcoming electionsla importancia de estas reuniones de cara a su futuro the importance of these meetings vis-à-vis o for their futurelas medidas a tomar (de) cara a esta situación the measures to take in view of o in the light of o vis-à-vis this situationa cara descubierta openlycara de póquer poker facecara de poto ( Chi fam) (cara — fea) ugly mug ( colloq); (— de enfermo) pasty face ( colloq); (— larga) long facecara larga or de dos metros ( fam): puso cara larga (de depresión) he put on o pulled a long face; (de disgusto) he pulled a facecruzarle la cara a algn to slap sb's facedar or ( Col) poner la cara: nunca da la cara, siempre me manda a mí he never does his own dirty work, he always sends mehacen lo que les da la gana y luego tengo que dar la cara yo they do what they want and then I'm the one who has to suffer the consequencesdar or sacar la cara por algn to stand up for sbecharle or sacarle algo en cara a algn to throw sth back in sb's faceecharse algo a la cara ( Esp fam): es lo más antipático que te puedes echar/que me he echado a la cara he's the most unpleasant person you could ever wish to meet/I've ever met ( colloq)hacerle caritas a algn ( Méx); to give sb the eyelavarle la cara a algo to give sth a quick once-overme/le/nos volteó la cara ( AmL) or ( Esp) me volvió la caraor (CS) me dio vuelta la cara she turned her head away, she turned the other waypartirse la cara por algn: yo me parto la cara por ti I work myself to death o into the ground for youse parte la cara por sus empleados she really puts herself out for her employeesplantarle cara a algn (resistir) to stand up to sbno le plantes cara a tu madre don't answer your mother backpor tu cara bonita or (CS) tu linda cara: si crees que por tu cara bonita vas a conseguirlo todo … if you think everything is just going to fall into your lap …se te/le debería caer la cara de vergüenza you/he should be ashamed of yourself/himselfverse las caras: ha logrado escapar pero ya nos veremos las caras he's managed to escape but he hasn't seen the last of melos dos boxeadores que se verán las caras el jueves the two boxers who will come face to face o meet on Thursdayvolver la cara atrás to look backcuando se proponía algo no volvía la cara atrás once she decided to do something, she would never look backCompuesto:masculine face-to-face o head-to-head debateB1(expresión): no pongas esa cara que no es para tanto don't look like that, it's not that badalegra esa cara, vamos come on, cheer upno pongas cara de bueno don't play o act the innocentpuse cara de circunstancias I tried to look serioussiempre anda con cara de pocos amigos or de vinagre he always has such a sour look on his facesi no pongo cara de perro or de sargento no me hacen caso if I don't look fierce they don't take any notice of mepuso mala cara cuando le pedí que me ayudara he pulled a face when I asked him to help metiene cara de cansado/de no haber dormido he looks tired/as if he hasn't slepttienes mala cara you don't look well2 (aspecto) lookno me gusta la cara de esa herida I don't like the look of that wound¡qué buena cara tiene la comida! the food looks delicious!le cambiará la cara al país it will change the face of the countryC1 ( Mat) face2 (de un disco, un papel) sidesalió cara it came up headscara o cruz or ( Arg) ceca or (Andes, Ven) sello heads or tailslo echaron a cara o cruz they tossed for itdos caras de la misma moneda two sides of the same coinla otra cara de la moneda the other side of the coin3 (de una situación) face, sidela otra cara del régimen the other face of the regimeD¡qué cara (más dura) tienes! you have some nerve!, you've got a nerve o cheek!se lo llevó por la cara he just took it quite openlyentraron en la fiesta por la cara they gatecrashed the party ( colloq)lo dijo con toda la cara del mundo he said it as cool as you liketiene más cara que espalda he has such a nerve! ( colloq)2cara masculine and feminine tb cara dura ( fam) (persona) sassy devil ( AmE colloq), cheeky swine ( BrE colloq)* * *
cara sustantivo femenino
1a) (Anat) face;
se le rio en la cara she laughed in his face;
mírame a la cara look at meb) ( en locs)
de cara: el sol me da de cara the sun is in my eyes;
se puso de cara a la pared she turned to face the wall, she turned her face to the wall;
dar la cara: nunca da la cara he never does his own dirty work;
dar la cara por algn to stand up for sb;
echarle algo en cara a algn to throw sth back in sb's face;
romperle la cara a algn (fam) to smash sb's face in (colloq
2a) ( expresión):◊ no pongas esa cara que no es para tanto don't look like that, it's not that bad;
alegra esa cara cheer up;
le cambió la cara cuando … her face changed when …;
poner cara de bueno to play o act the innocent;
poner cara de asco to make o (BrE) pull a face;
andaba con/puso cara larga (fam) he had/he pulled a long face
tienes mala cara you don't look well;
¡qué buena cara tiene la comida! the food looks delicious!
3a) (Mat) face
cara o cruz or (Arg) ceca or (Andes, Ven) sello heads or tails;
4 (fam) (frescura, descaro) nerve (colloq), cheek (BrE colloq);◊ ¡qué cara (más dura) tienes! you have some nerve!
■ sustantivo masculino y femenino: tb
caro,-a
I adjetivo expensive, dear
II adverbio (en el precio) el piso nos costó caro, we paid a lot for the flat
(en las consecuencias) pagará caro su desprecio, he'll pay dearly for his scorn
cara
I sustantivo femenino
1 face: quise darle un beso, pero me torció la cara, I wanted to give her a kiss but she turned her face away
2 (expresión del rostro) puse cara de póquer, I tried to look as if nothing was happening
tiene buena/mala cara, he looks good/bad
tienes cara de circunstancias, you look serious
3 familiar (desfachatez) cheek, nerve: ¡qué cara tienes!, what a cheek you've got!
4 (de un folio, disco) side: está escrito por las dos caras, it's written on both sides
5 (anverso de una moneda) right side: ¿cara o cruz?, heads or tails?
echar algo a cara o cruz, to toss (a coin) for sthg
II mf familiar (fresco, descarado) cheeky person
♦ Locuciones: figurado dar la cara, to face the consequences (of one's acts)
figurado dar o sacar la cara por alguien, to stand up for somebody
figurado echarle a alguien algo en cara, to reproach sb for sthg
plantarle cara a alguien, to face up to sb
figurado poner mala cara, to pull a long face
cara a cara, face to face
cara a la pared, facing the wall
de cara, (en dirección a uno, directamente): el sol me da de cara, the sun is right in my face
(a favor) hoy tengo la suerte de cara, this is my lucky day
figurado (de) cara a, (pensando en) with a view to: ya tienen un nuevo modelo de cara al próximo año, they've already got a new model for the following year
(mirando a) facing: una casa cara a la montaña, a house facing the mountain
familiar por la cara, for nothing: quería que hiciese el trabajo por la cara, he wanted me to do the work for nothing
familiar irón por su cara bonita, because they like her face
' cara' also found in these entries:
Spanish:
abotargada
- abotargado
- arruga
- arrugar
- arrugarse
- barba
- bobalicón
- bobalicona
- cachete
- capaz
- comer
- cruz
- decir
- denotar
- estampar
- evanescente
- galería
- incapaz
- jeta
- lavado
- maquillar
- marca
- momentáneamente
- mona
- mono
- ojo
- plantar
- plena
- pleno
- poema
- reconocer
- rozar
- salir
- santa
- santo
- señalar
- simiesca
- simiesco
- sonar
- sur
- taparse
- tête à tête
- ubicar
- vislumbrar
- abotagado
- alargar
- alegrar
- amarillo
- ancho
- apergaminado
English:
angular
- antiallergenic
- ashen
- best
- black
- blank
- bomb
- bright
- brighten
- brim
- carp
- cheek
- close
- coin
- contort
- cost
- cover
- craggy
- deadpan
- dearly
- deflect
- disappointment
- disfigure
- distort
- drawn
- everyplace
- exasperation
- expression
- face
- fall
- familiar
- feature
- flip side
- florid
- flush
- flushed
- forlorn
- freckle
- frightful
- full
- furrow
- furtive
- glow
- glowing
- grin
- head
- hideous
- hollow
- ill
- job
* * *cara1 nf1. [rostro] face;tiene una cara muy bonita she has a very pretty face;me ha salido un grano en la cara I've got a spot on my face;esa cara me suena de algo I remember that face from somewhere, I've seen that face somewhere before;los atracadores actuaron a cara descubierta the robbers didn't bother covering their faces;castigar a alguien de cara a la pared to make sb stand facing the wall (as a punishment);arrugar la cara to screw up one's face;también Figasomar la cara to show one's face;¡mira quién asoma la cara! look who's here!;cara a cara face-to-face;un (encuentro) cara a cara entre los dos candidatos a head-to-head (debate) between the two candidates2. [expresión, aspecto]¡alegra esa cara, ya es viernes! cheer up o don't look so miserable, it's Friday!;cuando se enteró de la noticia, puso muy buena cara when she heard the news, her face lit up;no supe qué cara poner I didn't know how to react;¡no pongas mala cara! don't look so miserable!;cuando le contamos nuestro plan, puso muy mala cara when we told her our plan, she pulled a face;tener buena/mala cara [persona] to look well/awful;tiene cara de buena persona she has a kind face, she looks like a nice person;tener cara de enfadado to look angry;tienes cara de no haber dormido you look like you haven't slept;tiene cara de querer comer she looks as if she'd like something to eat;tiene cara de ponerse a llover it looks as if it's going to rain;esta comida tiene buena cara this meal looks goodEsp Fam cara de acelga:tener cara de acelga to have a pale face;cara de ángel: [m5] tener cara de ángel to look like an angel;cara de asco: [m5] poner cara de asco to pull a face, to look disgusted;Fam cara bonita eye candy, glamourpuss; Fam cara de circunstancias:puso cara de circunstancias his face took on a serious expression o turned serious;RP Fam cara de culo: Fam cara de hereje:tener cara de hereje to have an ugly mug;Fam cara larga:poner cara larga to pull a long face;Esp Fam cara de pascua:tener cara de pascua to have a happy face;Fam cara de perro:no pongas esa cara de perro don't look so miserable;tiene cara de perro he has an unfriendly face;un enfrentamiento a cara de perro a crunch match;cara de pocos amigos: [m5] tener cara de pocos amigos to have an unfriendly face;Esp Fam cara de póquer:tener/poner cara de póquer to have/pull a poker face;cara de tonto: [m5]tener/poner cara de tonto to have/pull a stupid face;Fam cara de viernes:tener cara de viernes to have a long face;Fam cara de vinagre:tener cara de vinagre to have a sour face3. [persona] face;acudieron muchas caras famosas a lot of famous faces were there;veo muchas caras nuevas I see a lot of new faces here4. [lado] side;cara A [de disco] A side5. Geom face6. [parte frontal] front7. [de moneda] heads;Figla otra cara de la moneda the other side of the coin;echar algo a cara o cruz to toss (a coin) for sth, US to flip a coin for sth;si sale cara, elijo yo if it's heads, I get to choosequiero un apartamento cara al mar I want an apartment that looks out on to the sea;cara al futuro with regard to the future, in future;cara arriba/abajo face up/down;Espde cara [sol, viento] in one's face;los ciclistas tenían el viento de cara the cyclists were riding into the wind9.de cara a [indicando objetivo] with a view to;de cara a mejorar with a view to improving10. Compse le cayó la cara de vergüenza she blushed with shame;¡no sé cómo no se te cae la cara de vergüenza al hablar así a tu madre! you should be ashamed of yourself, talking to your mother like that!;dar cara a algo to face o confront sth;dar la cara [responsabilizarse] to face up to the consequences;siempre que quiere mandar un mensaje me manda a mí, en vez de dar la cara él whenever he has a message to deliver, he always sends me instead of doing it himself;ya estoy harto de ser yo el que siempre dé la cara I'm fed up of always being the one who takes the flak;dar la cara por alguien [disculpar] to make excuses for sb;[defender] to stick up for sb; RPdar vuelta la cara a alguien to look away from sb;Famsi tiene algo que decir, que me lo diga Esp [m5] a la cara o Am [m5] en la cara if she has something to say to me, she can say it to my face;Famechar algo en cara a alguien to reproach sb for sth;Esp Fames lo más grosero/estúpido que me he echado a la cara he's the rudest/most stupid person I've ever met;Famhacer cara a to stand up to;lavar la cara a algo to make cosmetic changes to sth;mirar a alguien a la cara to look sb in the face;Fampartir la cara a alguien to smash sb's face in;Espplantar cara a alguien to confront sb;Andes, RPponer la cara [responsabilizarse] to face up to the consequences;Esp Fampor la cara: entrar por la cara [sin pagar] to get in without paying;[sin ser invitado] to gatecrash; Fampor su cara bonita, por su linda cara: le dieron el trabajo por su cara bonita o [m5] por su linda cara she got the job because her face fitted;reírse de alguien en su cara to laugh in sb's face;en mi cara no se me ríe nadie nobody laughs at me to my face;Famromper la cara a alguien to smash sb's face in;sacar la cara por alguien to stick up for sb;saltar a la cara to be blindingly obvious;tener dos caras to be two-faced;verse las caras [pelearse] to have it out;[enfrentarse] to fight it out; Andesvoltear la cara a alguien to look away from sb♦ nf[desvergüenza] cheek, nerve;tener la cara de hacer algo to have the nerve to do sth;tener mucha cara, tener la cara muy dura to have a lot of cheek o nerve, Br to have a real brass neck;¡qué cara más dura! what a cheek o nerve!;¡qué cara, ahora me echa las culpas a mí! the cheek of it! now he's trying to put the blame on me!;¡hay que tener cara para decir eso! what a cheek o nerve to say a thing like that!;Esptener más cara que espalda to have a cheek o nerve♦ nmfFam* * *f1 face;a cara descubierta not wearing a mask;cara a algo facing sth;cara a cara face to face;en el cara a cara face to face;de cara a facing; fig with regard to;de cara al exterior on the surface, outwardly;hacer cara a face up to;dar la cara face the consequences;sacar la cara por alguien stick one’s neck out for s.o.;plantar cara a stand up to;echar algo en cara a alguien remind s.o. of sth;a la cara de alguien say sth to s.o.’s face;por su linda cara fig he did it just because he felt like it;cruzar la cara a alguien slap s.o. in the face, slap s.o.’s face;romper opartir la cara a alguien pop smash s.o.’s face in;¡nos veremos las caras! you haven’t heard the last of this!;tenían el viento/el sol de cara they had the wind in their faces/the sun in their eyes;todo le sale de cara everything goes right for him2 ( expresión) look;tiene cara de pocos amigos he doesn’t look very friendly;tiene cara de preocupación/alegría he looks worried/happy;cara larga long face;poner buena cara a mal tiempo look on the bright side3 fignerve;tener cara dura have a nerve4:la otra cara de la moneda fig the other side of the coin* * *cara nf1) : face2) aspecto: look, appearance¡qué buena cara tiene ese pastel!: that cake looks delicious!4)cara a orde cara a : facing5)de cara a : in view of, in the light of* * *cara n1. (en general) face¿veo una cara nueva? do I see a new face?2. (de página, disco) side3. (expresión) look4. (descaro) cheek / nerve¡vaya cara! what a cheek!¿cara o cruz? heads or tails? -
26 CL
2) Компьютерная техника: Clock Latency, Command Line, Compile And Link, Connectionless, Control Language, Core Image Library3) Авиация: climb, clip, cloud, Cabin Log ( журнал замечаний по пассажирской кабине)4) Американизм: Compliance Letter, Congressional Library5) Военный термин: CSSCS Lightweight Computer Unit, Combat Level, Combat Load, Contact Line, catapult launched, central laboratory, centre line, chemical laboratory, chemical laser, circular letter, climatic laboratory, combat and liaison, combat loss, component list, consolidated listing, contact lost, control leader, coordination level, craft loss, critical list6) Психиатрия: Cochrane Library7) Техника: Champions League, Chemiluminescence, Cherenkov light, Culham Lab, I am closing my station, capacitive load, cathode luminescence, cellular logic, clearing, collimating lens, completely labeled, computer language, containment leakage, conversion loss, convertible lens, core-image library, cylindrical lens, liquid crystal8) Сельское хозяйство: certified litter9) Математика: Confidence Level, доверительный предел (confidence limit), доверительный уровень (confidence level)10) Бухгалтерия: current liabilities11) Страхование: Center line12) Автомобильный термин: closed loop13) Металлургия: campaign life14) Оптика: cathodoluminescence15) Сокращение: Central Line, Chile, Light cruiser16) Физиология: Clean, Contact Lens17) Электроника: Cable Links18) Вычислительная техника: Column Address Strobe Latency (CAS, IC), ConnectionLess (CO), Conversion Layer (HiperLAN/2, UMTS), Control Language (IBM, OS/400), (входной) язык компилятора комплементарные логические схемы с переключением сигналов постоянного тока19) Нефть: Love wave velocity, caliper log, car load, chrome lignite, combustible liquid, compiler language, condensate or natural gas liquids content, constant level20) Онкология: Caseous Lymphadenitis, Clinical Leaflet21) Космонавтика: Current Layer, осевая линия22) Транспорт: Cabin Lighting, Carload or containerload23) Фирменный знак: Case Laboratories, Combi Limousine24) Холодильная техника: condenser line25) Деловая лексика: Company Logo, Conference Location26) Бурение: загрузка вагона (car load), постоянный уровень (constant level), средняя линия (center line), средняя ось (center line), хромлигнит (chrome lignite), центральная линия (center line), центральная ось (center line)27) Сетевые технологии: cable link, current loop, кабельная шина, токовая петля28) Полимеры: center of lift29) Программирование: Command Language30) Автоматика: centerline, cutter location31) Химическое оружие: current limiting32) Макаров: lethal concentration33) Велосипеды: crank length34) Расширение файла: Common LISP language source code file35) SAP.тех. следующая строка36) Собаководство: canine leptospirosis37) Электротехника: connecting lines, contact loss38) Имена и фамилии: Catherine Lockhart, Chicken Little39) НАСДАК: Common Lisp40) NYSE. Colgate Palmolive Company41) Федеральное бюро расследований: Civil Litigation -
27 Cl
2) Компьютерная техника: Clock Latency, Command Line, Compile And Link, Connectionless, Control Language, Core Image Library3) Авиация: climb, clip, cloud, Cabin Log ( журнал замечаний по пассажирской кабине)4) Американизм: Compliance Letter, Congressional Library5) Военный термин: CSSCS Lightweight Computer Unit, Combat Level, Combat Load, Contact Line, catapult launched, central laboratory, centre line, chemical laboratory, chemical laser, circular letter, climatic laboratory, combat and liaison, combat loss, component list, consolidated listing, contact lost, control leader, coordination level, craft loss, critical list6) Психиатрия: Cochrane Library7) Техника: Champions League, Chemiluminescence, Cherenkov light, Culham Lab, I am closing my station, capacitive load, cathode luminescence, cellular logic, clearing, collimating lens, completely labeled, computer language, containment leakage, conversion loss, convertible lens, core-image library, cylindrical lens, liquid crystal8) Сельское хозяйство: certified litter9) Математика: Confidence Level, доверительный предел (confidence limit), доверительный уровень (confidence level)10) Бухгалтерия: current liabilities11) Страхование: Center line12) Автомобильный термин: closed loop13) Металлургия: campaign life14) Оптика: cathodoluminescence15) Сокращение: Central Line, Chile, Light cruiser16) Физиология: Clean, Contact Lens17) Электроника: Cable Links18) Вычислительная техника: Column Address Strobe Latency (CAS, IC), ConnectionLess (CO), Conversion Layer (HiperLAN/2, UMTS), Control Language (IBM, OS/400), (входной) язык компилятора комплементарные логические схемы с переключением сигналов постоянного тока19) Нефть: Love wave velocity, caliper log, car load, chrome lignite, combustible liquid, compiler language, condensate or natural gas liquids content, constant level20) Онкология: Caseous Lymphadenitis, Clinical Leaflet21) Космонавтика: Current Layer, осевая линия22) Транспорт: Cabin Lighting, Carload or containerload23) Фирменный знак: Case Laboratories, Combi Limousine24) Холодильная техника: condenser line25) Деловая лексика: Company Logo, Conference Location26) Бурение: загрузка вагона (car load), постоянный уровень (constant level), средняя линия (center line), средняя ось (center line), хромлигнит (chrome lignite), центральная линия (center line), центральная ось (center line)27) Сетевые технологии: cable link, current loop, кабельная шина, токовая петля28) Полимеры: center of lift29) Программирование: Command Language30) Автоматика: centerline, cutter location31) Химическое оружие: current limiting32) Макаров: lethal concentration33) Велосипеды: crank length34) Расширение файла: Common LISP language source code file35) SAP.тех. следующая строка36) Собаководство: canine leptospirosis37) Электротехника: connecting lines, contact loss38) Имена и фамилии: Catherine Lockhart, Chicken Little39) НАСДАК: Common Lisp40) NYSE. Colgate Palmolive Company41) Федеральное бюро расследований: Civil Litigation -
28 cl
2) Компьютерная техника: Clock Latency, Command Line, Compile And Link, Connectionless, Control Language, Core Image Library3) Авиация: climb, clip, cloud, Cabin Log ( журнал замечаний по пассажирской кабине)4) Американизм: Compliance Letter, Congressional Library5) Военный термин: CSSCS Lightweight Computer Unit, Combat Level, Combat Load, Contact Line, catapult launched, central laboratory, centre line, chemical laboratory, chemical laser, circular letter, climatic laboratory, combat and liaison, combat loss, component list, consolidated listing, contact lost, control leader, coordination level, craft loss, critical list6) Психиатрия: Cochrane Library7) Техника: Champions League, Chemiluminescence, Cherenkov light, Culham Lab, I am closing my station, capacitive load, cathode luminescence, cellular logic, clearing, collimating lens, completely labeled, computer language, containment leakage, conversion loss, convertible lens, core-image library, cylindrical lens, liquid crystal8) Сельское хозяйство: certified litter9) Математика: Confidence Level, доверительный предел (confidence limit), доверительный уровень (confidence level)10) Бухгалтерия: current liabilities11) Страхование: Center line12) Автомобильный термин: closed loop13) Металлургия: campaign life14) Оптика: cathodoluminescence15) Сокращение: Central Line, Chile, Light cruiser16) Физиология: Clean, Contact Lens17) Электроника: Cable Links18) Вычислительная техника: Column Address Strobe Latency (CAS, IC), ConnectionLess (CO), Conversion Layer (HiperLAN/2, UMTS), Control Language (IBM, OS/400), (входной) язык компилятора комплементарные логические схемы с переключением сигналов постоянного тока19) Нефть: Love wave velocity, caliper log, car load, chrome lignite, combustible liquid, compiler language, condensate or natural gas liquids content, constant level20) Онкология: Caseous Lymphadenitis, Clinical Leaflet21) Космонавтика: Current Layer, осевая линия22) Транспорт: Cabin Lighting, Carload or containerload23) Фирменный знак: Case Laboratories, Combi Limousine24) Холодильная техника: condenser line25) Деловая лексика: Company Logo, Conference Location26) Бурение: загрузка вагона (car load), постоянный уровень (constant level), средняя линия (center line), средняя ось (center line), хромлигнит (chrome lignite), центральная линия (center line), центральная ось (center line)27) Сетевые технологии: cable link, current loop, кабельная шина, токовая петля28) Полимеры: center of lift29) Программирование: Command Language30) Автоматика: centerline, cutter location31) Химическое оружие: current limiting32) Макаров: lethal concentration33) Велосипеды: crank length34) Расширение файла: Common LISP language source code file35) SAP.тех. следующая строка36) Собаководство: canine leptospirosis37) Электротехника: connecting lines, contact loss38) Имена и фамилии: Catherine Lockhart, Chicken Little39) НАСДАК: Common Lisp40) NYSE. Colgate Palmolive Company41) Федеральное бюро расследований: Civil Litigation -
29 animación
f.1 animation, excitement, life, liveliness.2 high spirits, elation.3 enlivenment, cheering up.4 animation, animation process.* * *1 (actividad) activity, movement, bustle2 (viveza) liveliness3 CINEMATOGRAFÍA animation* * *noun f.1) life, activity2) animation* * *SF1) (=alegría) lifea la fiesta le faltaba un poco de animación — the party lacked a bit of life, the party was a bit dead *
hemos logrado darle un poco de animación al bar — we have managed to liven up the bar, we have managed to put some life into the bar
2) (=bullicio) activityuna plaza con muchísima animación — a square with a lot of bustle o activity, a very lively square
3) (=impulso)animación (socio)cultural, en verano aumenta la animación cultural — there are more cultural things going on in the summer
4) (Cine) animation* * *1) (bullicio, actividad) activity2) ( de una velada) entertainment3) (Cin) animation* * *= animation.Ex. The Web offers many downloadable CGI scripts for basic functions, including counters, timers, guest books, image maps, and server-push animations.----* animación a la lectura = reading animation, reading promotion.* animación informática = computer animation.* animación por ordenador = computer animation.* * *1) (bullicio, actividad) activity2) ( de una velada) entertainment3) (Cin) animation* * *= animation.Ex: The Web offers many downloadable CGI scripts for basic functions, including counters, timers, guest books, image maps, and server-push animations.
* animación a la lectura = reading animation, reading promotion.* animación informática = computer animation.* animación por ordenador = computer animation.* * *A (bullicio, actividad) activityhabía gran animación en las calles the streets were full of life o activity, the streets were bustling with life o activityes un bar en el que hay siempre mucha animación it's always a very lively barse debatió con gran animación it was the subject of a lively debateB (de una velada) entertainmentC ( Cin) animation* * *
animación sustantivo femenino
1 (bullicio, actividad) activity;
2 ( de una velada) entertainment
3 (Cin) animation
animación sustantivo femenino
1 (diversión) entertainment
2 (concurrencia, bullicio) activity
3 Cine (simulación de movimiento en dibujos) animation
' animación' also found in these entries:
Spanish:
ambiente
- marcha
English:
sprightliness
- action
- animation
* * *animación nf1. [alegría] liveliness;los desfiles callejeros dan mucha animación a las fiestas the street parades make the celebrations very lively o really liven up the celebrations2. [bullicio] hustle and bustle, activity3. Cine animationAm animación por computadora computer animation; Esp animación por ordenador computer animation animación (socio)cultural = organization of social and cultural activities for young people or pensioners;animación turística = organization of games, outings and social activities for guests* * *f1 liveliness;hay mucha animación it’s very lively2 en películas animation* * *1) : animation2) viveza: liveliness -
30 desacreditar
v.to discredit.Ella desacredita a Ricardo She discredits Richard.Ella desacreditó a su amiga She discredited=debunked her friend.El político desacreditó al oponente The politician discredited his opponent* * *1 to discredit, bring discredit on, bring into discredit* * *verb* * *1.VT [+ político, gobierno] to discredit2.See:* * *1.verbo transitivoa) < persona> to discredit; <buen nombre/institución> to discredit, bring... into disreputeb) < teoría> to discredit2.desacreditarse v pron (refl) to discredit oneself, damage one's reputation* * *= discredit, denigrate, debunk, bring + Nombre + into disrepute, disgrace, taint.Ex. Such circulation may contribute little to the creation of whole personalities but it may do much to discredit the circulators.Ex. This is not to denigrate such writing, much of which is extremely valuable.Ex. Process reengineering is in the debunking phase of its life cycle - an evolutionary pattern in which management ideas and techniques are first presented as panaceas for business success and subsequently debunked as worthless.Ex. This article considers the danger that inherent bias in such research might bring library and information science research into disrepute.Ex. The League of Nations was a comically ham-handed debacle which collapsed in complete failure, disgracing all who were associated with it.Ex. This article shows how the dowdy and boring image of the stereotypical librarian as presented in fiction, taints the portrayal of all who work in libraries.----* desacreditarse = come into + disrepute, fall into + disrepute.* desacreditar un mito = debunk + a myth.* estar desacreditado = hold in + disrepute.* * *1.verbo transitivoa) < persona> to discredit; <buen nombre/institución> to discredit, bring... into disreputeb) < teoría> to discredit2.desacreditarse v pron (refl) to discredit oneself, damage one's reputation* * *= discredit, denigrate, debunk, bring + Nombre + into disrepute, disgrace, taint.Ex: Such circulation may contribute little to the creation of whole personalities but it may do much to discredit the circulators.
Ex: This is not to denigrate such writing, much of which is extremely valuable.Ex: Process reengineering is in the debunking phase of its life cycle - an evolutionary pattern in which management ideas and techniques are first presented as panaceas for business success and subsequently debunked as worthless.Ex: This article considers the danger that inherent bias in such research might bring library and information science research into disrepute.Ex: The League of Nations was a comically ham-handed debacle which collapsed in complete failure, disgracing all who were associated with it.Ex: This article shows how the dowdy and boring image of the stereotypical librarian as presented in fiction, taints the portrayal of all who work in libraries.* desacreditarse = come into + disrepute, fall into + disrepute.* desacreditar un mito = debunk + a myth.* estar desacreditado = hold in + disrepute.* * *desacreditar [A1 ]vtesos rumores lo han desacreditado mucho those rumors have done his reputation a great deal of harm o have seriously damaged his reputationla oposición intentó desacreditarlo the opposition tried to discredit him( refl) to discredit oneself, damage one's reputation* * *
desacreditar ( conjugate desacreditar) verbo transitivo
to discredit
desacreditarse verbo pronominal ( refl) to discredit oneself, damage one's reputation
desacreditar verbo transitivo (desprestigiar) to discredit, bring into discredit
' desacreditar' also found in these entries:
Spanish:
descalificar
English:
discredit
- disgrace
- disparage
- debunk
- disrepute
* * *♦ vtto discredit;hubo una campaña para desacreditarla there was a campaign to discredit her;este nuevo fracaso lo desacredita como político this latest failure has destroyed his credibility as a politician;su actuación ha desacreditado al partido his behaviour has brought the party into disrepute* * *v/t discredit* * *desacreditar vtdesprestigiar: to discredit, to disgrace -
31 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
32 twofold
adjective1) zweifachbe twofold — zweifacher Art od. Natur sein
2) (double)* * *two·fold[ˈtu:fəʊld, AM -foʊld]we are looking for \twofold results from this new advertising campaign — a more modern image and a younger clientele wir erwarten uns zweierlei von dieser neuen Werbekampagne — ein moderneres Image und eine jüngere Klientelto increase one's income \twofold sein Einkommen verdoppeln* * *twofold [ˈtuːfəʊld]A adj & adv zweifach, doppelt* * *adjective1) zweifachbe twofold — zweifacher Art od. Natur sein
2) (double)* * *adj.zweifach adj.zweifältig adj. adv.zweifach adv. -
33 twofold
( double) zweifach, doppelt;( with two parts) zweiteilig;we are looking for \twofold results from this new advertising campaign - a more modern image and a younger clientele wir erwarten uns zweierlei von dieser neuen Werbekampagne - ein moderneres Image und eine jüngere Klientel adv( double) zweifach;to increase one's income \twofold sein Einkommen verdoppeln -
34 analysis
анализ, исследование; разбор; оценка— target-oriented analysis -
35 go
go ⇒ Usage note: go1 (move, travel) aller (from de ; to à, en) ; to go to London/Paris aller à Londres/Paris ; to go to Wales/to Ireland/to California aller au Pays de Galles/en Irlande/en Californie ; to go to town/to the country aller en ville/à la campagne ; they went home ils sont rentrés chez eux ; she's gone to Paris elle est allée à Paris ; to go up/down/across monter/descendre/traverser ; I went into the room je suis entré dans la pièce ; to go by bus/train/plane voyager en bus/train/avion ; we went there by bus nous y sommes allés en bus ; to go by ou past [person, vehicle] passer ; that car's going very fast! cette voiture roule très vite! ; there he goes again! ( that's him again) le revoilà! ; fig ( he's starting again) le voilà qui recommence!, c'est reparti! ; who goes there? Mil qui va là? ; where do we go from here? fig et maintenant qu'est-ce qu'on fait? ;2 (on specific errand, activity) aller ; to go shopping aller faire des courses ; to go swimming (in sea, river) aller se baigner ; ( in pool) aller à la piscine ; to go for a walk aller se promener ; to go on a journey/on holiday partir en voyage/en vacances ; to go for a drink aller prendre un verre ; he's gone to get some wine il est allé chercher du vin ; go and answer the phone va répondre au téléphone ; go and tell them that… va leur dire que… ; go after him! poursuivez-le! ;3 ( attend) aller ; to go to school/ church aller à l'école/l'église ; to go to work aller or se rendre au travail ; to go to the doctor's/dentist's aller chez le médecin/dentiste ;4 ( used as auxiliary with present participle) she went running up the stairs elle a monté l'escalier en courant ; she went complaining to the principal elle est allée se plaindre au directeur ;5 ( depart) partir ; I must go, I must be going il faut que je parte or que je m'en aille ; the train goes at six o'clock le train part à six heures ; a train goes every hour il y a un train toutes les heures ; to go on holiday partir en vacances ; be gone! va-t'en!, allez-vous en! ;6 euph ( die) mourir, disparaître ; when I am gone quand je ne serai plus là ; the doctors say she could go at any time d'après les médecins elle risque de mourir d'un instant à l'autre ;7 ( disappear) partir ; half the money goes on school fees la moitié de l'argent part en frais de scolarité ; the money/cake has all gone il ne reste plus d'argent/de gâteau ; I left my bike outside and now it's gone j'ai laissé mon vélo dehors et il n'est plus là or il a disparu ; there goes my chance of winning! c'en est fait de mes chances de gagner! ;8 (be sent, transmitted) it can't go by post on ne peut pas l'envoyer par la poste ; these proposals will go before parliament ces propositions seront soumises au parlement ;9 ( become) to go red rougir ; to go white blanchir ; his hair ou he is going grey il commençe à avoir les cheveux blancs ; to go mad devenir fou/folle ; to go bankrupt faire faillite ;10 ( change over to new system) to go Labour/Conservative Pol [country, constituency] voter travailliste/conservateur ; to go metric adopter le système métrique ; ⇒ private, public ;11 (be, remain) the people went hungry les gens n'avaient rien à manger ; we went for two days without food nous avons passé deux jours sans rien manger ; to go unnoticed passer inaperçu ; to go unpunished rester impuni ; the question went unanswered la question est restée sans réponse ; to go naked se promener tout nu ; he was allowed to go free il a été libéré or remis en liberté ;12 (weaken, become impaired) his memory/mind is going il perd la mémoire/l'esprit ; his hearing is going il devient sourd ; my voice is going je n'ai plus de voix ; the battery is going la batterie est presque à plat ; the engine is going le moteur a des ratés ;13 ( of time) ( elapse) s'écouler ; three hours went by before… trois heures se sont écoulées avant que… (+ subj) ; there are only three days to go before Christmas il ne reste plus que trois jours avant Noël ; how's the time going? quelle heure est-il? ; it's just gone seven o'clock il est un peu plus de sept heures ;14 ( be got rid of) he's totally inefficient, he'll have to go! il est complètement incapable, il va falloir qu'on se débarrasse de lui! ; that new lampshade is hideous, it'll have to go! ce nouvel abat-jour est affreux, il va falloir qu'on s'en débarrasse! ; the car will have to go il va falloir vendre la voiture ; either she goes or I do! c'est elle ou moi! ; six down and four to go! six de faits, et encore quatre à faire! ;15 (operate, function) [vehicle, machine, clock] marcher, fonctionner ; to set [sth] going mettre [qch] en marche ; to get going [engine, machine] se mettre en marche ; fig [business] démarrer ; to get the fire going allumer le feu ; to keep going [person, business, machine] tenir le coup ○, se maintenir ; we have several projects going at the moment nous avons plusieurs projets en route en ce moment ; ⇒ keep ;16 ( start) let's get going! allons-y!, allez, on commençe! ; we'll have to get going on that translation il va falloir qu'on se mette à faire cette traduction ; to get things going mettre les choses en train ; ready, steady, go! à vos marques, prêts, partez! ; here goes!, here we go! c'est parti! ; once he gets going, he never stops une fois lancé, il n'arrête pas ;17 ( lead) aller, conduire, mener (to à) ; that corridor goes to the kitchen le couloir va or conduit à la cuisine ; the road goes down to the sea/goes up the mountain la route descend vers la mer/monte au sommet de la montagne ; this road goes past the cemetery ce chemin passe à côté du cimetière ;18 ( extend in depth or scope) the roots of the plant go very deep les racines de la plante s'enfoncent très profondément ; the historical reasons for this conflict go very deep les raisons historiques de ce conflit remontent très loin ; these habits go very deep ces habitudes sont profondément ancrées or enracinées ; as far as that goes pour ce qui est de cela ; it's true as far as it goes c'est vrai dans un sens or dans une certaine mesure ; she'll go far! elle ira loin! ; this time he's gone too far! cette fois il est allé trop loin! ; a hundred pounds doesn't go far these days on ne va pas loin avec cent livres sterling de nos jours ; one leg of lamb doesn't go very far among twelve people un gigot d'agneau n'est pas suffisant pour douze personnes ; this goes a long way towards explaining his attitude ceci explique en grande partie son attitude ; you can make £5 go a long way on peut faire beaucoup de choses avec 5 livres sterling ;19 (belong, be placed) aller ; where do these plates go? où vont ces assiettes? ; that table goes beside the bed cette table va à côté du lit ; the suitcases will have to go in the back il va falloir mettre les valises derrière ;20 ( fit) gen rentrer ; it won't go into the box ça ne rentre pas dans la boîte ; five into four won't go quatre n'est pas divisible par cinq ; three into six goes twice six divisé par trois, ça fait deux ;21 (be expressed, sung etc in particular way) I can't remember how the poem goes je n'arrive pas à me rappeler le poème ; how does the song go? quel est l'air de la chanson? ; the song goes something like this la chanson ressemble à peu près à ça ; as the saying goes comme dit le proverbe ; the story goes that le bruit court que, on dit que ; her theory goes something like this… sa théorie consiste à peu près à dire que… ;22 ( be accepted) what he says goes c'est lui qui fait la loi ; it goes without saying that il va sans dire que ; that goes without saying cela va sans dire ; anything goes tout est permis ;23 ( be about to) to be going to do aller faire ; it's going to snow il va neiger ; I was just going to phone you j'étais justement sur le point de t'appeler, j'allais justement t'appeler ; I'm going to phone him right now je vais l'appeler tout de suite ; I'm not going to be treated like that! je ne vais pas me laisser faire comme ça! ; we were going to go to Italy, but we changed our plans nous devions aller en Italie, mais nous avons changé d'idée ;24 ( happen) the party went very well la soirée s'est très bien passée ; so far the campaign is going well jusqu'à maintenant la campagne a bien marché ; how did the evening go? comment s'est passée la soirée? ; the way things are going, I don't think we'll ever get finished vu la façon dont les choses se passent or si ça continue comme ça, je pense qu'on n'aura jamais fini ; how's it going ○ ?, how are things going? comment ça va ○ ? ; how goes it? hum comment ça va ○ ?, comment va ◑ ? ;25 ( be on average) it's old, as Australian towns go c'est une ville assez vieille pour une ville australienne ; it wasn't a bad party, as parties go c'était une soirée plutôt réussie par rapport à la moyenne ;26 ( be sold) the house went for over £100,000 la maison a été vendue à plus de 100 000 livres ; we won't let the house go for less than £100,000 nous ne voulons pas vendre la maison à moins de 100 000 livres ; those rugs are going cheap ces tapis ne sont pas chers ; the house will go to the highest bidder la maison sera vendue au plus offrant ; ‘going, going, gone!’ ( at auction) ‘une fois, deux fois, trois fois, adjugé!’ ;27 ( be on offer) I'll have some coffee, if there's any going je prendrai bien un café, s'il y en a ; are there any drinks going? est-ce qu'il y a quelque chose à boire? ; I'll have whatever's going je prendrai ce qu'il y a ; it's the best machine going c'est la meilleure machine sur le marché ; there's a job going at their London office il y a un poste libre dans leur bureau de Londres ;28 ( contribute) the money will go towards a new roof l'argent servira à payer un nouveau toit ; the elements that go to make a great film les éléments qui font un bon film ; everything that goes to make a good teacher toutes les qualités d'un bon enseignant ;29 ( be given) [award, prize] aller (to à) ; [estate, inheritance, title] passer (to à) ; the money will go to charity les bénéfices iront aux bonnes œuvres ; most of the credit should go to the author la plus grande partie du mérite revient à l'auteur ; the job went to a local man le poste a été donné à un homme de la région ;30 ( emphatic use) she's gone and told everybody! elle est allée le dire à tout le monde! ; why did he go and spoil it? pourquoi est-il allé tout gâcher ? ; you've gone and ruined everything! tu t'es débrouillé pour tout gâcher! ; he went and won the competition! il s'est débrouillé pour gagner le concours! ; you've really gone and done it now! tu peux être fier de toi! iron ; then he had to go and lose his wallet comme s'il ne manquait plus que ça, il a perdu son portefeuille ;31 ( of money) (be spent, used up) all his money goes on drink tout son argent passe dans l'alcool ; most of his salary goes on rent la plus grande partie de son salaire passe dans le loyer ; I don't know where all my money goes (to)! je ne sais pas ce que je fais de mon argent! ;32 (make sound, perform action or movement) gen faire ; [bell, alarm] sonner ; the cat went ‘miaow’ le chat a fait ‘miaou’ ; wait until the bell goes attends que la cloche sonne ( subj) ; she went like this with her fingers elle a fait comme ça avec ses doigts ; so he goes ‘what about my money ○ ?’ et puis il dit or il fait, ‘et mon argent?’ ;33 (resort to, have recourse to) to go to war [country] entrer en guerre ; [soldier] partir à la guerre ; to go to law GB ou to the law US aller en justice ;34 (break, collapse etc) [roof] s'effondrer ; [cable, rope] se rompre, céder ; ( fuse) [light bulb] griller ;35 (bid, bet) aller ; I'll go as high as £100 j'irai jusqu'à 100 livres sterling ; I went up to £100 je suis allé jusqu'à 100 livres sterling ;36 ( take one's turn) you go next c'est ton tour après, c'est à toi après ; you go first après vous ;37 ( be in harmony) those two colours don't go together ces deux couleurs ne vont pas ensemble ; the curtains don't go with the carpet les rideaux ne vont pas avec le tapis ; white wine goes better with fish than red wine le vin blanc va mieux avec le poisson que le rouge ;38 ○ euph ( relieve oneself) aller aux toilettes ;1 ( travel) we had gone ten miles before we realized that… nous avions déjà fait dix kilomètres quand nous nous sommes rendu compte que… ; are you going my way? tu vas dans la même direction que moi? ; to go one's own way fig suivre son chemin ;2 ○ (bet, bid) I go two diamonds ( in cards) j'annonce deux carreaux ; he went £20 il a mis or parié 20 livres sterling.1 GB ( person's turn) tour m ; ( try) essai m ; it's your go ( in game) c'est ton tour, c'est à toi ; whose go is it? gen à qui le tour? ; ( in game) à qui de jouer? ; you've had two goes ( in game) tu as eu deux tours ; ( two attempts at mending sth) tu as déjà essayé deux fois ; to have a go at sth essayer de faire qch ; have another go! essaie encore une fois or un coup! ; she had several goes at the exam elle a repassé l'examen plusieurs fois ; I had to have several goes before passing j'ai dû m'y reprendre à plusieurs fois avant de réussir ;2 ○ ( energy) dynamisme m ; to be full of go, to be all go être très dynamique, avoir beaucoup d'allant ; he has no go in him il manque de dynamisme ;to have a go at sb s'en prendre à qn ; to make a go of sth réussir qch ; she's always on the go elle n'arrête jamais ; he's all go ○ ! il n'arrête pas! ; it's all the go ○ ! ça fait fureur! ; we have several different projects on the go at the moment nous avons plusieurs projets différents en chantier or en cours en ce moment ; (it's) no go! pas question! ; from the word go dès le départ ; that was a near go ○ ! on l'a échappé belle! ; in one go d'un seul coup ; to go one better than sb renchérir sur qn ; that's how it goes!, that's the way it goes! ainsi va le monde!, c'est la vie! ; there you go ○ ! voilà!■ go about:▶ go about1 = go around ;2 Naut virer de bord ; prepare to go about! parer à virer! ;▶ go about [sth]1 ( undertake) s'attaquer à [task] ; how do you go about writing a novel? comment est-ce que vous vous y prenez pour écrire un roman? ; he knows how to go about it il sait s'y prendre ;2 ( be busy with) to go about one's business vaquer à ses occupations ; she went about her work mechanically elle faisait son travail machinalement.■ go across:▶ go across traverser ; he's gone across to the shop/neighbour's il est allé au magasin en face/chez les voisins en face ;▶ go across [sth] traverser [street, river, bridge etc].■ go after:▶ go after [sth/sb]1 ( chase) poursuivre [person] ;2 fig ( try hard to get) he really went after that job il a fait tout son possible pour avoir ce travail.■ go against:▶ go against [sb/sth]1 ( prove unfavourable to) the vote/verdict/decision went against them le vote/le verdict/la décision leur a été défavorable or n'a pas été en leur faveur ; the war is going against them la guerre tourne à leur désavantage ;2 ( conflict with) être contraire à [rules, principles] ; to go against the trend aller à l'encontre de or être contraire à la tendance ; to go against the party line Pol ne pas être dans la ligne du parti ;3 (resist, oppose) s'opposer à, aller à l'inverse de [person, sb's wishes].■ go ahead1 ( go in front) go ahead, I'll follow you on partez devant, je vous suis ;2 fig ( proceed) go! ( in conversation) continue! ; go ahead and shoot! vas-y, tire! ; they are going ahead with the project ils ont décidé de mettre le projet en route ; we can go ahead without them nous pouvons continuer sans eux ; next week's strike is to go ahead la grève de la semaine prochaine va avoir lieu.■ go along1 ( move along) [person, vehicle] aller, avancer ; to make sth up as one goes along fig inventer qch au fur et à mesure ;2 ( attend) aller ; she went along as a witch elle y est allée déguisée en sorcière ; I went along as a witness j'y suis allé or je me suis présenté comme témoin.▶ go along with [sb/sth] être d'accord avec, accepter [plans, wishes] ; I can't go along with that je ne peux pas accepter ça ; I'll go along with you there je suis d'accord avec vous sur ce point.■ go around:1 (move, travel about) se promener, circuler ; to go around naked/barefoot se promener tout nu/pieds nus ; she goes around on a bicycle elle circule à bicyclette ; they go around everywhere together ils vont partout ensemble ;2 ( circulate) [rumour] courir ; there's a rumour going around that le bruit court que ; there's a virus going around il y a un virus qui traîne ; there isn't enough money to go around il n'y a pas assez d'argent pour tout le monde ;▶ go around [sth] faire le tour de [house, shops, area] ; to go around the world faire le tour du monde ; they went around the country looking for him ils l'ont cherché dans tout le pays.■ go at:▶ go at [sb] ( attack) attaquer, tomber sur ;▶ go at [sth] s'attaquer à, s'atteler à [task, activity].■ go away [person] partir ; to go away on holiday GB ou vacation US partir en vacances ; go away and leave me alone! va-t-en et laisse-moi tranquille! ; go away and think about it réfléchissez-y ; don't go away thinking that ne va pas croire que ; this cold/headache just won't go away! je n'arrive pas à me débarrasser de ce rhume/mal de tête! ; the problems aren't just going to go away! les problèmes ne vont pas disparaître tout seuls!■ go back1 ( return) retourner ; ( turn back) rebrousser chemin, faire demi-tour ; ( resume work) reprendre le travail ; (resume classes, studies) reprendre les cours ; as it was raining, they decided to go back comme il pleuvait, ils ont décidé de faire demi-tour or de rebrousser chemin ; they went back home ils sont rentrés chez eux ; let's go back to France rentrons en France ; to go back to the beginning recommencer ; to go back to sleep se rendormir ; to go back to work/writing se remettre au travail/à écrire ; go back! the path isn't safe reculez! le chemin est dangereux ; once you've committed yourself, there's no going back une fois que vous vous êtes engagé, vous ne pouvez plus reculer ;2 ( in time) remonter ; to go back in time remonter dans le temps ; to understand the problem we need to go back 20 years pour comprendre le problème il faut remonter 20 ans en arrière ; this tradition goes back a century cette tradition est vieille d'un siècle ; we go back a long way ça fait longtemps qu'on se connaît ;3 ( revert) revenir (to à) ; to go back to teaching revenir à l'enseignement ; to go back to being a student reprendre des études ; let's go back to what we were discussing yesterday revenons à ce que dont nous parlions hier.■ go back on:▶ go back on [sth] revenir sur [promise, decision].■ go before:▶ go before ( go in front) aller au devant ; fig ( in time) se passer avant ; all that had gone before tout ce qui s'était passé avant ;▶ go before [sb/sth] [person] comparaître devant [court, judge] ; the bill went before parliament le projet de loi a été soumis au parlement.■ go by:▶ go by [person] passer ; [time] passer, s'écouler ; as time goes by avec le temps ; don't let such opportunities go by il ne faut pas laisser passer de telles occasions ;▶ go by [sth]1 ( judge by) juger d'après ; to go by appearances juger d'après or sur les apparences ; going by her looks, I'd say she was about 30 à la voir, je lui donne 30 ans ; you mustn't go by what you read in the papers il ne faut pas croire tout ce que disent les journaux ; if the trailer is anything to go by, it should be a good film à en juger par la bande-annonce, ça doit être un bon film ; if the father is anything to go by, I wouldn't like to meet the son! quand on voit le père, on n'a pas envie de rencontrer le fils! ;2 ( proceed by) to go by the rules suivre or observer le règlement ; promotion goes by seniority la promotion se fait à l'ancienneté or en fonction de l'ancienneté.■ go down:▶ go down1 ( descend) gen descendre ; [diver] effectuer une plongée ; to go down to the cellar descendre à la cave ; to go down to the beach aller à la plage ; to go down to the pub aller au pub ; they've gone down to Brighton for a few days ils sont allés passer quelques jours à Brighton ; ‘going down!’ ( in elevator) ‘on descend!’ ; to go down on one's knees se mettre à genoux ;2 ( fall) [person, aircraft] tomber ; ( sink) [ship] couler, sombrer ; [person] couler, disparaître sous les flots ; most of the passengers went down with the ship la plupart des passagers ont coulé avec le navire ; the plane went down in flames l'avion s'est écrasé en flammes ; the plane went down over Normandy/the Channel l'avion s'est écrasé en Normandie/est tombé dans la Manche ; to go down for the third time [drowning person] disparaître sous les flots et se noyer ;3 [sun] se coucher ;4 ( be received) to go down well/badly être bien/mal reçu ; this remark didn't go down at all well cette remarque n'a pas été appréciée du tout ; his jokes went down well/didn't go down well with the audience le public a apprécié/n'a pas beaucoup apprécié ses plaisanteries ; another cup of coffee would go down nicely! une autre tasse de café serait la bienvenue! ;5 ( be swallowed) it went down the wrong way c'est passé de travers ;6 ( become lower) [water level, temperature] baisser ; [tide] descendre ; [price, standard] baisser ; ( abate) [storm, wind] se calmer ; [fire] s'éteindre ; the river has/the floods have gone down le niveau de la rivière/des inondations a baissé ; foodstuffs are going down (in price) les produits alimentaires deviennent moins chers ;8 GB Univ ( break up for holiday) terminer les cours ; ( leave university permanently) quitter l'université ; when do you go down? quand est-ce que vous êtes en vacances? ;9 gen, Sport (fail, be defeated) perdre ; ( be downgraded) redescendre ; Corby went down 6-1 to Oxford Corby a perdu 6-1 contre Oxford ; the team has gone down to the second division l'équipe est redescendue en deuxième division ;10 ( be remembered) he will go down as a great statesman on se souviendra de lui comme d'un grand homme d'État ;11 ( be recorded) être noté ; it all goes down in her diary elle note tout dans son journal ;12 ( continue) the book goes down to 1939 le livre va jusqu'en 1939 ; if you go down to the second last line you will see that si vous regardez à l'avant-dernière ligne, vous verrez que ;13 ( be stricken) to go down with flu/malaria attraper la grippe/la malaria ;14 ○ GB ( be sent to prison) être envoyé en prison ;15 Comput [computer, system] tomber en panne ;▶ go down [sth]■ go down on:▶ go down on [sth] ( set) [sun] se coucher sur ; when the sun went down on the Roman Empire fig quand l'empire romain commençait à décliner ;■ go for:▶ go for [sb/sth]1 ○ (favour, have liking for) craquer ○ pour [person, physical type] ; aimer [style of music, literature etc] ; he really goes for blondes il craque ○ pour or il adore les blondes ; I don't go much for modern art je ne suis pas emballé ○ par l'art moderne, je n'aime pas tellement l'art moderne ;2 ( apply to) être valable pour, s'appliquer à ; that goes for all of you! c'est valable pour tout le monde! ; the same goes for him c'est valable pour lui aussi!, ça s'applique à lui aussi! ;▶ go for [sb]1 ( attack) ( physically) attaquer, tomber sur ; ( verbally) attaquer, s'en prendre à [person] ; the two youths went for him les deux jeunes l'ont attaqué or lui ont sauté dessus ; to go for sb's throat [animal] attaquer qn à la gorge ; she really went for him! (in argument, row) elle l'a vraiment incendié!, elle s'en est prise violemment à lui! ;2 he has a lot going for him il a beaucoup de choses pour lui ;▶ go for [sth]1 ( attempt to achieve) essayer d'obtenir [honour, victory] ; she's going for the gold medal/world record elle vise la médaille d'or/le record mondial ; go for it ○ ! vas-y, fonce ○ ! ; the company is going for a new image l'entreprise cherche à se donner une nouvelle image ; the team is going for a win against Italy l'équipe compte bien gagner contre l'Italie ;2 ( choose) choisir, prendre ; I'll go for the blue one je prendrai le bleu.■ go forth sout [person] ( go out) sortir ; ( go forward) aller, avancer ; go forth and multiply allez et multipliez-vous.■ go forward(s) avancer.■ go in1 ( enter) entrer ; ( go back in) rentrer ;3 ( disappear) [sun, moon] se cacher.■ go in for:▶ go in for [sth]1 ( be keen on) aimer [sport, hobby etc] ; I don't go in for sports much je n'aime pas tellement le sport ; he goes in for opera in a big way il adore l'opéra, c'est un fou d'opéra ○ ; we don't go in for that sort of thing nous n'aimons pas ce genre de chose ; they don't go in much for foreign languages at Ben's school ils ne s'intéressent pas beaucoup aux langues étrangères dans l'école de Ben ;2 ( take up) to go in for teaching entrer dans l'enseignement ; to go in for politics se lancer dans la politique ;3 ( take part in) s'inscrire à [exam, competition].■ go into:▶ go into [sth]1 ( enter) entrer dans ; fig ( take up) se lancer dans ; to go into hospital entrer à l'hôpital ; to go into parliament entrer au parlement ; to go into politics/business se lancer dans la politique/les affaires ;2 (examine, investigate) étudier ; we need to go into the question of funding il faut que nous étudiions la question du financement ;3 (explain, describe) I won't go into why I did it je n'expliquerai pas pourquoi je l'ai fait ; let's not go into that now laissons cela de côté pour l'instant ;4 ( launch into) se lancer dans ; she went into a long explanation of what had happened elle s'est lancée dans une longue explication de ce qui s'était passé ;5 ( be expended) a lot of work/money went into this project beaucoup de travail/d'argent a été investi dans ce projet ; a lot of effort went into organizing the party l'organisation de la soirée a demandé beaucoup de travail ;6 ( hit) [car, driver] rentrer dans, heurter ; the car went into a lamp post la voiture est rentrée dans or a heurté un réverbère.■ go in with:▶ go in with [sb] se joindre à [person, ally, organization] ; he went in with us to buy the present il s'est mis avec nous pour acheter le cadeau.■ go off:▶ go off2 [alarm clock] sonner ; [fire alarm] se déclencher ;3 ( depart) partir, s'en aller ; he went off to work il est parti au travail ; she went off to find a spade elle est allée chercher une pelle ; they went off together ils sont partis ensemble ;4 GB ( go bad) [milk, cream] tourner ; [meat] s'avarier ; [butter] rancir ; ( deteriorate) [performer, athlete etc] perdre sa forme ; [work] se dégrader ; ( lose one's attractiveness) [person] être moins beau/belle qu'avant ; he used to be very handsome, but he's gone off a bit il était très beau, mais il est moins bien maintenant ; the first part of the film was good, but after that it went off la première partie du film était bien, mais après ça s'est dégradé ;5 ○ ( fall asleep) s'endormir ;6 ( cease to operate) [lights, heating] s'éteindre ;7 (happen, take place) [evening, organized event] se passer ; the concert went off very well le concert s'est très bien passé ;8 Theat quitter la scène ;▶ go off [sb/sth] GB I used to like him but I've gone off him je l'aimais bien avant, mais je ne l'aime plus tellement ; I've gone off opera/whisky je n'aime plus tellement l'opéra/le whisky ; I think she's gone off the idea je crois qu'elle a renoncé à l'idée.■ go off with:▶ go off with [sb/sth] partir avec [person, money] ; she went off with all his money elle est partie avec tout son argent ; who's gone off with my pen? qui a pris mon stylo?■ go on:▶ go on1 (happen, take place) se passer ; what's going on? qu'est-ce qui se passe? ; there's a party going on upstairs il y a une fête en haut ; how long has this been going on? depuis combien de temps est-ce que ça dure? ; a lot of stealing goes on il y a beaucoup de vols ; a lot of drinking goes on at Christmas time les gens boivent beaucoup à Noël ;2 ( continue on one's way) poursuivre son chemin ;3 ( continue) continuer ; go on with your work continuez votre travail, continuez de travailler ; go on looking continuez à or de chercher ; she went on speaking elle a continué de parler ; go on, we're all listening! continue, nous t'écoutons tous! ; ‘and another thing,’ she went on, ‘you're always late’ ‘et autre chose,’ a-t-elle ajouté, ‘vous êtes toujours en retard’ ; if he goes on like this, he'll get into trouble! s'il continue comme ça, il va s'attirer des ennuis ; we can't go on like this! nous ne pouvons pas continuer comme ça! ; life must go on la vie continue ; the meeting went on into the afternoon la réunion s'est prolongée jusque dans l'après-midi ; you can't go on being a pen pusher all your life! tu ne peux pas rester gratte-papier toute ta vie! ; the list goes on and on la liste est infinie or interminable ; that's enough to be going on with ça suffit pour le moment ; have you got enough work to be going on with? est-ce que tu as assez de travail pour le moment? ; here's £20 to be going on with voici 20 livres pour te dépanner ; go on (with you) ○ ! allons donc! ;4 ( of time) ( elapse) as time went on, they… avec le temps, ils… ; as the evening went on, he became more animated au fur et à mesure que la soirée avançait, il devenait plus animé ;5 ( keep talking) to go on about sth ne pas arrêter de parler de qch, parler de qch à n'en plus finir ; he was going on about the war il parlait de la guerre à n'en plus finir ; don't go on about it! arrête de parler de ça!, change de disque! ; she went on and on about it elle en a fait toute une histoire ; he does tend to go on a bit! il a tendance à radoter ○ ! ; the way she goes on, you'd think she was an expert on the subject! à l'entendre, on croirait qu'elle est experte en la matière! ;6 ( proceed) passer ; let's go on to the next item passons au point suivant ; he went on to say that/describe how puis il a dit que/décrit comment ;7 ( go into operation) [heating, lights] s'allumer ;8 Theat entrer en scène ; what time do you go on? à quelle heure est-ce que vous entrez en scène? ;9 ( approach) it's going on three o'clock il est presque trois heures ; she's four going on five elle va sur ses cinq ans ; he's thirty going on three hum il a trente ans mais il pourrait bien en avoir trois ;10 ( fit) these gloves won't go on ces gants ne m'iront pas ; the lid won't go on properly le couvercle ne ferme pas bien ;▶ go on [sth] se fonder sur [piece of evidence, information] ; that's all we've got to go on tout ce que nous savons avec certitude ; we've got nothing else to go on nous n'avons pas d'autre point de départ ; the police haven't got much evidence to go on la police n'a pas beaucoup de preuves à l'appui.■ go on at:▶ go on at [sb] s'en prendre à [person] ; he's always going on at me for writing badly il s'en prend toujours à moi à cause de ma mauvaise écriture ; they're always going on at us about deadlines ils sont toujours sur notre dos pour des histoires de délais.■ go out1 (leave, depart) sortir ; she went out of the room elle a quitté la pièce, elle est sortie de la pièce ; to go out walking aller se promener ; to go out for a drink aller prendre un verre ; they go out a lot ils sortent beaucoup ; she likes going out elle aime sortir ; she had to go out to work at 14 il a fallu qu'elle aille travailler à 14 ans ;2 ( travel long distance) partir (to à, pour) ; she's gone out to Australia/Africa elle est partie pour l'Australie/l'Afrique ;3 ( have relationship) to go out with sb sortir avec qn ; they've been going out together for six weeks ils sortent ensemble depuis six semaines ;4 [tide] descendre ; the tide is going out la marée descend, la mer se retire ;5 Ind ( go on strike) se mettre en grève ;6 ( become unfashionable) passer de mode ; ( no longer be used) ne plus être utilisé ; mini-skirts went out in the 1970s les mini-jupes ont passé de mode dans les années 70 ; gas went out and electricity came in l'électricité a remplacé le gaz ;7 ( be extinguished) [fire, light] s'éteindre ;8 ( be sent) [invitation, summons] être envoyé ; ( be published) [journal, magazine] être publié ; Radio, TV ( be broadcast) être diffusé ;9 ( be announced) word went out that he was coming back le bruit a couru qu'il revenait ; the news went out from Washington that Washington a annoncé que ;10 ( be eliminated) gen, Sport être éliminé ; she went out in the early stages of the competition elle a été éliminée au début de la compétition ;11 (expressing compassion, sympathy) my heart goes out to them je les plains de tout mon cœur, je suis de tout cœur avec eux ; our thoughts go out to absent friends nos pensées vont vers nos amis absents ;12 ( disappear) all the spirit seemed to have gone out of her elle semblait avoir perdu tout son entrain ; the romance seemed to have gone out of their relationship leur relation semblait avoir perdu tout son charme ;13 ( end) [year, month] se terminer ;14 ( in cards) terminer.■ go over:▶ go over1 ( cross over) aller ; she went over to him/to the window elle est allée vers lui/vers la fenêtre, elle s'est approchée de lui/de la fenêtre ; to go over to Ireland/to America aller en Irlande/aux États-Unis ; we are now going over to Washington for more news Radio, TV nous passons maintenant l'antenne à Washington pour plus d'informations ;2 ( be received) how did his speech go over? comment est-ce que son discours a été reçu? ; his speech went over well son discours a été bien reçu ; to go over big ○ avoir un grand succès ;3 ( switch over) he went over to Labour from the Conservatives il est passé du parti des conservateurs au parti des travaillistes ; to go over to the other side fig passer dans l'autre camp ; we've gone over to gas (central heating) nous sommes passés au chauffage central au gaz ; to go over to Islam se convertir à l'Islam ;▶ go over [sth]1 ( review) passer [qch] en revue [details] ; she went over the events of the day in her mind elle a passé en revue les événements de la journée ; we've gone over the details again and again nous avons déjà passé les détails en revue mille fois ; to go over one's lines ( actor) répéter son texte ; there's no point in going over old ground il n'y a aucune raison de revenir là-dessus ;2 (check, inspect) vérifier [accounts, figures] ; revoir [facts, piece of work] ; I want to go over this article once more before I hand it in je veux relire cet article une dernière fois avant de le remettre ; to go over a house faire le tour d'une maison ;3 ( clean) he went over the room with a duster il a donné un coup de chiffon dans la pièce ; after cleaning, go over the surface with a dry cloth après l'avoir nettoyée, essuyez la surface avec un chiffon sec or passez un chiffon sec sur la surface ;4 to go over a sketch in ink repasser un dessin à l'encre ;5 ( exceed) dépasser ; don't go over £100 ne dépassez pas 100 livres sterling.■ go round GB:▶ go round1 ( turn) [wheel, propeller etc] tourner ; the wheels went round and round les roues n'ont pas arrêté de tourner ; my head's going round j'ai la tête qui tourne ;2 ( call round) to go round to see sb aller voir qn ; he's gone round to Anna's il est allé chez Anna ;3 ( suffice) there isn't enough food/money to go round il n'y a pas assez de nourriture/d'argent pour tout le monde ; there was barely enough to go round il y en avait à peine assez pour tout le monde ;4 ( circulate) there's a rumour going round that le bruit court que ;5 ( make detour) faire un détour ; we had to go round the long way ou the long way round il a fallu qu'on prenne un chemin plus long ; I had to go round by the bridge il a fallu que je passe par or que je fasse un détour par le pont ;■ go through:1 ( come in) entrer ; if you'll just go (on) through, I'll tell them you're here si vous voulez bien entrer, je vais leur dire que vous êtes arrivé ;2 ( be approved) [law, agreement] passer ; the law failed to go through la loi n'est pas passée ; the divorce hasn't gone through yet le divorce n'a pas encore été prononcé ;3 ( be successfully completed) [business deal] être conclu ;▶ go through [sth]1 ( undergo) endurer, subir [experience, ordeal] ; ( pass through) passer par [stage, phase] ; in spite of all he's gone through malgré tout ce qu'il a enduré ; we've all gone through it nous sommes tous passés par là ; she's gone through a lot elle a beaucoup souffert ; he went through the day in a kind of daze toute la journée il a été dans un état second ; the country has gone through two civil wars le pays a connu deux guerres civiles ; to go through a crisis traverser une crise ; as you go through life au fur et à mesure que tu vieillis, en vieillissant ; you have to go through the switchboard/right authorities il faut passer par le standard/les autorités compétentes ; it went through my mind that l'idée m'a traversé l'esprit que ;2 (check, inspect) examiner, étudier ; ( rapidly) parcourir [documents, files, list] ; to go through one's mail parcourir son courrier ; let's go through the points one by one étudions or examinons les problèmes un par un ;3 ( search) fouiller [person's belongings, baggage] ; to go through sb's pockets/drawers fouiller dans les poches/tiroirs de qn ; at customs they went through all my things à la douane ils ont fouillé toutes mes affaires ;4 (perform, rehearse) répéter [scene] ; expliquer [procedure] ; let's go through the whole scene once more répétons or reprenons toute la scène une dernière fois ; there are still a certain number of formalities to be gone through il y a encore un certain nombre de formalités à remplir ; I went through the whole procedure with him je lui ai expliqué comment il fallait procéder en détail ;5 (consume, use up) dépenser [money] ; we went through three bottles of wine nous avons bu or descendu ○ trois bouteilles de vin ; I've gone through the elbows of my jacket j'ai usé ma veste aux coudes.▶ go through with [sth] réaliser, mettre [qch] à exécution [plan] ; in the end they decided to go through with the wedding finalement ils ont décidé de se marier ; I can't go through with it je ne peux pas le faire ; you'll have to go through with it now il va falloir que tu le fasses maintenant.1 ( harmonize) [colours, pieces of furniture etc] aller ensemble ; these colours don't go together ces couleurs ne vont pas ensemble ;2 ( entail each other) aller de pair ; poverty and crime often go together la pauvreté et le crime vont souvent de pair ;3 ○ †( have relationship) [couple] sortir ensemble.■ go under1 [boat, ship] couler, sombrer ; [drowning person] couler, disparaître sous les flots ;■ go up:▶ go up1 ( ascend) monter ; to go up to bed monter se coucher ; they've gone up to London ils sont allés or montés à Londres ; they've gone up to Scotland ils sont allés en Écosse ; ‘going up!’ ( in elevator) ‘on monte!’ ;2 ( rise) [price, temperature] monter ; Theat [curtain] se lever (on sur) ; petrol has gone up (in price) (le prix de) l'essence a augmenté ; unemployment is going up le chômage augmente or est en hausse ; our membership has gone up le nombre de nos adhérents a augmenté ; a cry went up from the crowd un cri est monté or s'est élevé de la foule ;3 ( be erected) [building] être construit ; [poster] être affiché ; new office blocks are going up all over the place on construit de nouveaux immeubles un peu partout ;4 (be destroyed, blown up) [building] sauter, exploser ;6 ( be upgraded) the team has gone up to the first division l'équipe est passée en première division ;7 ( continue) the book/series goes up to 1990 le livre/la série va jusqu'en 1990 ;▶ go up [sth]1 ( mount) monter, gravir [hill, mountain] ;2 to go up a class Sch passer dans une classe supérieure.■ go with:▶ go with [sth]1 (match, suit) aller avec ; your shirt goes with your blue eyes ta chemise va bien avec tes yeux bleus ; white wine goes better with fish than red wine le vin blanc va mieux avec le poisson que le rouge ;2 ( accompany) aller de pair avec ; the car goes with the job la voiture va de pair avec la situation ; the responsibilities that go with parenthood les responsabilités qui vont de pair avec le fait d'être parent ;■ go without:▶ go without s'en passer ; you'll just have to go without! il va falloir que tu t'en passes!, il va falloir que tu fasses sans! ;▶ go without [sth] se passer de [food, luxuries]. -
36 sell
sell [sel](pt & pp sold [səʊld])1 noun∎ to sell sb sth or sth to sb vendre qch à qn;∎ he sold me his car for $1,000 il m'a vendu sa voiture (pour) 1000 dollars;∎ stamps are now also sold in some shops les timbres sont maintenant vendus aussi dans certains magasins;∎ he sells computers for a living il gagne sa vie en vendant des ordinateurs;∎ a shop that sells clothes/furniture un magasin de vêtements/meubles;∎ the book sold 50,000 copies, 50,000 copies of the book were sold le livre s'est vendu à 50 000 exemplaires;∎ to sell sth for cash vendre qch au comptant;∎ to sell sth on credit vendre qch à crédit;∎ to sell sth cheap vendre qch à bas prix;∎ to sell sth at a loss vendre qch à perte;∎ they sell the cassettes at £3 each ils vendent les cassettes 3 livres pièce;∎ she was sold into slavery/prostitution on l'a vendue comme esclave/prostituée;∎ she sold her body or herself to buy food elle s'est prostituée pour acheter à manger;∎ they sold classified information to our competitors ils ont vendu des renseignements confidentiels à nos concurrents;∎ he sold state secrets to the enemy il a vendu des secrets d'État à l'ennemi;∎ he'd sell his own grandmother for a pint of beer il vendrait son âme pour une bière;∎ to sell one's soul to the devil vendre son âme au diable;∎ humorous I'd sell my soul for a holiday in the Caribbean je ferais ou donnerais n'importe quoi pour passer des vacances aux Caraïbes;∎ to sell oneself short ne pas se montrer à sa juste valeur;∎ don't sell yourself short il faut vous mettre en valeur;∎ I'm often accused of selling the country short on m'accuse souvent de donner une mauvaise image du pays;∎ familiar we were sold a pup or a dud (cheated) on nous a roulés; (sold rubbish) on nous a vendu de la camelote;∎ to sell sb down the river trahir qn(b) (cause to be sold) faire vendre;∎ what really sells newspapers is scandal ce sont les scandales qui font vraiment vendre les journaux;∎ you need a star to sell the movie (to backers) il faut une star dans la distribution du film pour intéresser les investisseurs potentiels; (to the public) il faut une star dans la distribution du film pour attirer le public(c) (promote → idea, image, policy) faire accepter;∎ she sold the idea to the whole council elle a fait accepter l'idée à tout le conseil;∎ to sell an idea to the electorate faire passer une idée auprès des électeurs;∎ a campaign to sell the new party une campagne de publicité pour le nouveau parti;∎ as a politician, it is important to be able to sell yourself les hommes politiques doivent savoir se mettre en valeur∎ she tried to sell me some story or line about running out of petrol elle a essayé de me faire avaler une histoire de panne d'essence∎ we've been sold! on s'est fait avoir ou posséder!∎ the record is selling well le disque se vend bien;∎ the cakes sell for or at 70 pence each les gâteaux se vendent (à) ou valent 70 pence pièce;∎ shares in the company are selling at 109 pence les actions de cette compagnie s'échangent à 109 pence;∎ to sell like hot cakes se vendre comme des petits pains(b) (person, shop) vendre;∎ sorry, I'm not interested in selling désolé, je ne cherche pas à vendre;∎ Stock Exchange to sell short vendre à découvert►► American sell date date f limite de vente;Stock Exchange sell order injonction f à la vente;Stock Exchange sell price prix m (du) comptantrevendrevendre à terme∎ to sell sth forward vendre qch à terme∎ the house was sold off to pay debts la maison a été vendue pour régler des créances;∎ they're selling the plates off at bargain prices ils liquident les assiettes à des prix défiant toute concurrencerevendre (en faisant du bénéfice)➲ sell out∎ the tickets are sold out tous les billets ont été vendus(b) (betray → person, principles) trahir(c) Stock Exchange vendre, réaliser(a) Commerce (sell business) vendre son commerce; (sell stock) liquider (son stock); (run out) vendre ou écouler tout le stock;∎ my father sold out and retired mon père a vendu son affaire et a pris sa retraite;∎ he sold out to some Japanese investors il a vendu à des investisseurs japonais;∎ we've sold out of sugar nous n'avons plus de sucre, nous avons vendu ou écoulé tout notre stock de sucre∎ to sell out to sb vendre ses parts à qn(c) (betray one's principles) renier ses principes;∎ to sell out to the enemy passer à l'ennemi;∎ the government were accused of selling out to terrorism le gouvernement fut accusé d'avoir traité avec les terroristes;∎ critics accused the writer of selling out les critiques ont accusé l'écrivain d'avoir renié ses principes pour plaire au plus grand nombre(shopkeeper) vendre son fonds de commerce ou son affaire; (businessman) vendre son affaire;∎ he sold up and went to Canada il a tout vendu et est parti au Canada -
37 drive
draɪv
1. сущ.
1) а) езда full drive ≈ езда на полной скорости test drive ≈ пробная поездка (право покупателя при покупке автомобиля в магазине) б) катание, прогулка( в экипаже, автомобиле) to go for a drive, go on a drive ≈ отправиться на прогулку to have a drive, to take a drive ≈ совершить прогулку easy drive ≈ легкая прогулка Come with us for a drive in the country. ≈ Поехали с нами погулять за город. Syn: ride, outing, excursion;
trip
2) а) дорога (для экипажей) ;
подъездная аллея (к дому) Syn: driveway б) дорога, по которой гонят дичь или загоняют скот в загон
3) преследование( неприятеля или зверя) ;
гон There were four drives, or large hunts, organized during the winter. ≈ В течение зимы были организованы четыре крупных охоты, или гона.
4) а) сплав (леса) б) сплавляемая масса( леса)
5) спорт сильный удар( в гольфе, бейсболе, теннисе, крикете)
6) воен. наступление, атака
7) амер. а) (общественная) кампания to put on a drive ≈ начать кампанию to initiate, launch a drive for ≈ начинать кампанию a drive to raise funds ≈ кампания по сбору средств a charity drive ≈ благотворительная кампания Syn: campaign б) разг. продажа по низким ценам (с целью конкуренции)
8) энергичные, настойчивые усилия, напористость, настойчивость( в достижении какой-л. цели) Does she have enough drive to finish the job? ≈ Достаточно ли у нее энергии, чтобы закончить эту работу? Such men seem to lack the drive and confidence needed for public life. (J. S. Huxley) ≈ Таким людям, по-видимому, не хватает напористости и уверенности в себе, которые необходимы для общественной жизни. the drive ended in a touchdown ≈ непрерывные атаки, закончившиеся голом Syn: zest, energy, intensity, persistence
9) спешка, гонка, напряженность в работе
10) а) физиологическое желание или потребность б) побуждение, стимул, внутренний импульс an elemental drive ≈ стихийный порыв She has tremendous drive toward success. ≈ Мощный внутренний импульс толкал ее к успеху. Syn: motivation, ambition, impulse
11) амер.;
сл. возбуждение( особ. под влиянием наркотиков) Syn: thrill, exhilaration
12) тенденция Syn: drift, tendency
13) а) передача, привод, приводной механизм Syn: driving-gear б) рабочее состояние рычага переключения (в автоматической коробке передач) в) комп. дисковод, накопитель( на дисках или ленте)
14) горн. штрек
2. гл.;
прош. вр. - drove, прич. прош. вр. - driven
1) а) везти, перевозить, подвозить( в автомобиле, экипаже и т. п.) She drove me to the station. ≈- Она подвезла меня до станции. б) ездить;
ехать We usually drive to the country on Sunday. ≈ Мы обычно ездим за город по воскресеньям. Syn: ride, motor, go by car, go driving в) управлять( автомобилем и т. п.), править( лошадьми) She drives a car skillfully. ≈ Она ловко управляет автомобилем. to drive a pair ≈ править парой drive yourself car Syn: guide, steer;
operate
2) а) мчаться, нестись Syn: dash, rush, hasten б) мчаться, нестись (перемещаться с помощью ветра, воды и других естественных агентов)
3) а) подгонять, подталкивать;
гнать;
преследовать( употребляется обыкн. с наречиями или предложными фразами away, back, down, in, off, on, out, up;
from, to, toward, through и т. д., указывающими направление) to drive into a corner ≈ загнать в угол;
перен. припереть к стенке driven ashore ≈ выброшенный на берег drive back ≈ отгонять drive out ≈ выгонять They drove the cattle along the Chisholm Trail. ≈ Они гнали скот вдоль чисхольмской дороги. Syn: advance;
lead, guide, conduct;
push forward, spur, urge along б) наступать;
устремляться вперед Our troops are driving toward the enemy stronghold. ≈ Наши войска устремились к опорному пункту противника. Syn: advance, press forward;
rush
4) направлять и вести вперед (о животных, запряженных в коляски, плуг и т. п.;
тж. о локомотивах, паровозах и т. п.) ;
тж. перен. The engine-driver drove his train at the rate of forty miles an hour. ≈ Машинист вел поезд со скоростью сорок миль в час. Louie isn't an easy one to drive. ≈ Луи не тот человек, которого легко направлять.
5) сплавлять( лес)
6) спорт быстро и резко отбивать мяч( в бейсболе, теннисе)
7) вбивать, вколачивать (столбы, гвозди и т. п.) ;
тж. перен. to drive through ≈ вбивать The elephant drove his long tusks between the tiger's shoulders. ≈ Слон вонзил свои длинные бивни в спину тигра. to drive home upon the public mind the evils of perjury ≈ вбить в людские умы, что клятвопреступление - это зло drive a nail home drive the centre drive the cross drive the nail
8) а) проводить, прокладывать (туннель и т. п.) to drive a railway through the desert ≈ строить железную дорогу через пустыню б) горн. проходить горизонтальную выработку
9) ударять, стукать( кого-л., что-л.;
тж.) to let drive
10) побуждать, стимулировать;
заставлять, принуждать Thirst for knowledge drove him to Jerusalem. ≈ Жажда знаний привела его а Иерусалим. His pride drove him to complete the job. ≈ Гордость заставила его закончить работу. Syn: motivate;
force, compel, coerce
11) доводить( до какого-л. состояния), приводить( к какому-л. состоянию) to drive to despair ≈ доводить до отчаяния drive mad drive out of one's senses drive crazy
12) а) перегружать работой The boss drives her workers hard. ≈ Начальница здорово перегружает своих рабочих. Syn: press, urge, prod, goad;
incite, impel б) разг. усердно работать, 'нажимать' My cottage is not yet finished, but I shall drive at it as soon as the opening of spring will permit. ≈ Мой коттедж еще не готов, но я вплотную им займусь, как только позволит весна.
13) вести, совершать to drive a bargain ≈ заключать сделку to drive a trade ≈ вести торговлю
14) тянуть, затягивать, доводить до последнего (время, дело и т. п.;
тж. с) off, out, on) You had better not drive it to the last minute. ≈ Лучше не затягивай это до последней минуты. Syn: protract, prolong ∙ drive at drive away drive away at drive for drive home drive home to drive in drive into drive off drive out drive up drive a quill drive a pen let drive at езда - full * на полной скорости;
полным ходом - within two hour's * of Oxford в двух часах езды до Оксфорда - a * of 100 kilometres пробег в 100 километров прогулка, катание (в экипаже, машине) ;
поездка - to go for a * поехать (по) кататься подъездная дорога, аллея дорога для экипажей просека гон, гоньба, преследование (неприятеля, зверя и т. п.) (военное) наступление;
атака, удар - a massive export * in African markets массированное экспортное наступление на африканские рынки - Arab diplomatic * in Europe дипломатические инициативы арабов в Европе гонка, спешка - armament(s) * гонка вооружений - the constant * of work постоянная спешка в работе (американизм) (общественная) кампания - membership * кампания по по привлечению новых членов( в партию и т. п.) - economy * поход за экономию;
борьба за режим экономии - * for signatures кампания по сбору подписей - * to raise funds кампания по сбору средств - to put on a * начать кампанию стремление - a * for self-affirmation стремление к самоутверждению - * for power борьба за власть энергия, напористость - his style has * у него энергичный стиль - what he lacked in physical size he more than made up in sheer * and determination свой маленький рост он с избытком компенсировал исключительной напористостью и решительностью стимул, побуждение, внутренний импульс тенденция, направление - liberal economic * либеральные тенденции в экономике (американизм) (разговорное) распродажа товаров по низким ценам сплав леса сплавной лес удар (по мячу) ;
драйв (теннис, крикет) толчок (легкая атлетика) (техническое) привод, передача - front wheel * (автомобильное) привод на передние колеса - electric * электрический привод - flexible * привод с гибким валом( компьютерное) дисковод;
лентопротяжное устройство;
лентопротяжный механизм - tape * привод лентопротяжного устройства (горное) штрек дека (магнитофон без усилителя) водить, вести, править;
управлять - to * a car вести машину - to * a pair править парой - to * one's own carriage иметь собственный выезд ездить, ехать - to * in a car ехать на машине - to * to one's door подъехать к двери дома - to * on the right( of the road) держаться правой стороны( дороги) водить машину;
управлять лошадью - to learn to * научиться водить машину - to * recklessly легко водить машину, быть лихачем - to * like mad гнать как сумасшедший /во весь опор/ - to * to the public danger нарушать все правила дорожной безопасности - to * to the bit (спортивное) взять лошадь на повод быть хорошим или плохим в эксплуатации (о машине) - the car *s well (эту) машину легко водить, эта машина (хорошо) слушается руля гнать - to * cattle гнать скот - to * smb. from /out of/ the house выгнать кого-л. из дому отбрасывать, теснить - to * the enemy from his positions выбить противника с позиций - to * the enemy down the hill сбросить противника с высоты - to * the invaders across the border изгнать интервентов за пределы страны /со своей земли/ гнать;
рассеивать - to * the image out of one's head гнать от себя /стараться забыть/ этот образ - his words drove all doubts from my mind его слова рассеяли все мои сомнения гнать, нести, перемещать - the wind is driving the clouds ветер гонит тучи - the waves drove the ship upon the rocks волны вынесли корабль на скалы - the ship was *n ashore корабль был выброшен на берег нестись;
налетать;
перемещаться - the rain was driving against the window-panes дождь барабанил в окна - the snow was driving against the walls стены заметало снегом - the rain drove faster every minute с каждой минутой дождь усиливался нестись, мчаться - the ship drove across the waves корабль резал волну - he drove rudely past her into the room оттолкнув ее, он влетел /ворвался/ в комнату - to * to accelerate( спортивное) бежать с ускорением - to * for the tape (спортивное) заканчивать дистанцию;
финишировать - to * into the curve( спортивное) войти в поворот загонять, забивать, вбивать;
вонзать - to * a rivet посадить заклепку - to * a wedge вбить клин( военное) вклиниться - to * a nail home to the head загнать гвоздь по самую шляпку;
довести дело до конца, урегулировать( что-л.) - to * bullets straight посылать пули точно в цель входить, вонзаться - the nail won't * гвоздь никак не забьешь подгонять - to * a committee подгонять /торопить/ комиссию /комитет/ перегружать;
заваливать работой - don't * me too hard (разговорное) не наседай /не нажимай/ на меня (разговорное) затягивать, оттягивать - to * smt. to the last minute затянуть что-л. до последней минуты преследовать, гнать (зверя) - to * game преследовать /загонять/ дичь гнать, сплавлять (лес) вести (дело и т. п.) - to * a trade вести торговлю - to * a bargain заключить сделку проводить, прокладывать (дорогу и т. п.) - to * a railroad through the desert провести железную дорогу через пустыню (горное) проходить (горизонтальную выработку) (горное) бурить( скважину) ловить дрифтерной сетью( рыбу) нагнетать, напускать( воду, газ и т. п.) - to * water into the bath напускать воду в ванну (под большим напором) (спортивное) ударять (по мячу) (спортивное) отбивать драйвом (мяч) крутить (обруч, серсо) to drive smb., smth. to a place подвозить отвозить кого-л., что-л. куда-л. - to * smb. home подвезти кого-л. домой to have smb., smth. driven to a place отправлять кого-л., что-л. куда-л. - to have the luggage *n to the station отправить багаж на станцию (машиной) to drive smb. into a place загонять кого-л. куда-л. - to * smb. into a corner загнать кого-л. в угол;
перен. тж. поставить кого-л. в безвыходное положение to drive smb, out of a place выгонять, выживать кого-л. откуда-л. - to * smb. out of a flat выжить кого-л. из квартиры - the noise would * you out of the place из-за шума вы сами оттуда сбежите - to * smb. out of a market вытеснить кого-л. с рынка - to drive a place for smb., smth. устраивать облаву где-л., прочесывать какую-л. местность - to * a wood for a tiger устроить в лесу облаву на тигра to drive smb. to smth. /to do smth./ заставить, вынудить кого-л. сделать что-л. - to * smb. to a decision /to take a decision/ вынудить кого-л. принять решение - he was *n to steal by hunger голод заставил его пойти на воровство - he won't /can't/ be *n он не из тех, кого можно принудить;
его не заставишь сделать то, что он не хочет to drive by smth. приводить в движение чем-л., при помощи чего-л. - to * a mill by water power приводить машину в движение водой - an engine *n by steam двигатель, приводимый в действие паром - he is *n by his own passions им движут собственные страсти, он раб своих страстей to drive smb. into a state довести кого-л. до какого-л. состояния - to * smb. to drink довести кого-л. до пьянства - to * smb. mad /crazy/, to * smb. out of his senses /out of his mind/ доводить кого-л. до безумия, сводить кого-л. с ума - to * smb. into panic привести кого-л. в паническое состояние - to * smb. wild вывести кого-л. из себя, довести кого-л. до крайности to drive at smth. вести, клонить к чему-л. - what are you driving at? куда ты клонишь? к чему ты ведешь? чего ты хочешь? (разговорное) to let drive at smb. with smth ударить /стукнуть/ кого-л. чем-л. - he let * at the boy with his fists он набросился на мальчишку с кулаками to let drive at smth. with smth. ударить по чему-л. чем-л. - he let * at the ball with his club он стукнул по мячу клюшкой /лаптой/ > to * a guill /a pen/ писать, быть писателем > to * stakes( американизм) располагаться лагерем, разбивать лагерь;
застолбить участок;
делать заявку (на участок) ;
обосноваться > to * smb. round the bend доводить кого-л. до безумия, сводить кого-л. с ума > to * smb. to the wall прижать кого-л. к стенке > to * it home to smb. убедить кого-л. (в чем-л.) ;
растолковать кому-л. свою мысль > to * a lesson into smb.'s head втолковать /вдолбить/ кому-л. урок cartridge disk ~ вчт. кассетный дисковый накопитель cartridge disk ~ вчт. кассетный накопитель на дисках cartridge tape ~ вчт. кассетный ленточный накопитель cassette tape ~ кассетное лентопротяжное устройство correct ~ вчт. нужный дисковод disk ~ вчт. дисковод disk ~ вчт. накопитель на дисках diskette ~ вчт. накопитель на дискетах drive большая энергия, напористость ~ вбивать, вколачивать (тж. drive into) ;
to drive a nail home вбить гвоздь по самую шляпку;
перен. довести (что-л.) до конца;
убедить ~ (drove;
driven) везти (в автомобиле, экипаже и т. п.) ~ вести, править, управлять ~ гнать;
преследовать (зверя, неприятеля) ;
to drive into a corner загнать в угол;
перен. тж. припереть к стенке;
driven ashore выброшенный на берег ~ гнать ~ гонка, спешка (в работе) ~ движение ~ спорт. делать плоский удар (в теннисе, крикете) ~ вчт. диск ~ вчт. дисковод ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума ~ дорога (для экипажей) ;
подъездная аллея (к дому) ~ езда ~ ехать (в автомобиле, экипаже и т. п.) ;
быстро двигаться, нестись ~ запускать в производство ~ амер. (общественная) кампания (по привлечению новых членов и т. п.) ;
to put on a drive начать кампанию;
a drive to raise funds кампания по сбору средств ~ катание, езда, прогулка (в экипаже, автомобиле) ;
to go for a drive совершить прогулку ~ направление ~ общественная компания ~ отбрасывать ~ перегружать работой ~ тех. передача, привод ~ переутомлять, перегружать работой;
he was very hard driven он был очень перегружен ~ плоский удар (в теннисе, крикете) ~ побуждение, стимул ~ побуждение ~ подгонять ~ править (лошадьми) ;
to drive a pair править парой ~ преследование (неприятеля или зверя) ~ вчт. привод ~ приводить в движение ~ проводить, прокладывать;
to drive a railway through the desert строить железную дорогу через пустыню ~ амер. разг. продажа по низким ценам (с целью конкуренции) ~ горн. проходить горизонтальную выработку;
drive at метить;
клонить (к чему-л.) ;
what is he driving at? куда он гнет? ~ распродажа товаров по низким ценам ~ совершать, вести;
to drive a bargain заключать сделку;
to drive a trade вести торговлю ~ сплав, гонка (леса) ~ стимул ~ стремление ~ тенденция ~ тенденция ~ торопить ~ управлять (машиной, автомобилем) ~ управлять ~ устремление ~ цель ~ горн. штрек ~ воен. энергичное наступление, удар, атака driving: driving = drive ~ совершать, вести;
to drive a bargain заключать сделку;
to drive a trade вести торговлю ~ вбивать, вколачивать (тж. drive into) ;
to drive a nail home вбить гвоздь по самую шляпку;
перен. довести (что-л.) до конца;
убедить ~ править (лошадьми) ;
to drive a pair править парой to ~ a quill, to ~ a pen быть писателем to ~ a quill, to ~ a pen быть писателем ~ проводить, прокладывать;
to drive a railway through the desert строить железную дорогу через пустыню ~ совершать, вести;
to drive a bargain заключать сделку;
to drive a trade вести торговлю ~ горн. проходить горизонтальную выработку;
drive at метить;
клонить (к чему-л.) ;
what is he driving at? куда он гнет? ~ away прогонять ~ away рассеивать ~ away уехать ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума to ~ home убеждать, внедрять в сознание ~ in въехать ~ in загонять;
to drive the cows in загнать коров ~ in procession двигаться вереницей ~ in procession ехать в колонне ~ into вбивать;
перен. вдалбливать, растолковывать ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума ~ not ready вчт. устройство не готово ~ out выбивать;
вытеснять ~ out проехаться, прокатиться( в автомобиле) ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума ~ in загонять;
to drive the cows in загнать коров ~ доводить, приводить;
to drive to despair доводить до отчаяния;
to drive mad, to drive out of one's senses, to drive crazy сводить с ума ~ амер. (общественная) кампания (по привлечению новых членов и т. п.) ;
to put on a drive начать кампанию;
a drive to raise funds кампания по сбору средств ~ up подъехать, подкатить ~ yourself car машина напрокат без шофера ~ гнать;
преследовать (зверя, неприятеля) ;
to drive into a corner загнать в угол;
перен. тж. припереть к стенке;
driven ashore выброшенный на берег economy ~ кампания за экономию export ~ кампания за увеличение экспорта floppy disk ~ вчт. накопитель на гибких магнитных дисках floppy ~ вчт. дисковод гибких дисков ~ катание, езда, прогулка (в экипаже, автомобиле) ;
to go for a drive совершить прогулку ~ переутомлять, перегружать работой;
he was very hard driven он был очень перегружен hypertape ~ вчт. кассетное лентопротяжное устройство incorrect ~ вчт. не тот дисковод to let ~ at метить, направлять удар в local ~ вчт. локальный дисковод logical ~ вчт. логический дисковод n-high disk ~ вчт. накопитель с n дисками network ~ вчт. сетевой дисковод publicity ~ рекламная кампания ~ амер. (общественная) кампания (по привлечению новых членов и т. п.) ;
to put on a drive начать кампанию;
a drive to raise funds кампания по сбору средств ribbon ~ вчт. привод красящей ленты sales ~ кампания за увеличение сбыта servo ~ вчт. следящий привод slim-line ~ вчт. малогабаритный накопитель tape ~ вчт. лентопротяжное устройство tape ~ лентопротяжное устройство tape ~ лентопротяжный механизм tape ~ накопитель на магнитной ленте test ~ испытание автомобиля для принятия решения о его приобретении tractor ~ вчт. тянущая передача ~ горн. проходить горизонтальную выработку;
drive at метить;
клонить (к чему-л.) ;
what is he driving at? куда он гнет? -
38 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
39 CL
1. cable link - кабельная линия;2. campaign life - продолжительность кампании;3. capacitive load - ёмкостная нагрузка;4. cathode luminescence - катод о люминесценция;5. cellular logic - регулярная логика; логические схемы с регулярной структурой;6. center line - линия центров; осевая линия; центровая линия;7. central line - центральная линия связи;8. certified litter - кондиционный помёт;9. Cherenkov light - черенковское излучение;10. chlorine - хлор;11. classifier - классификатор;12. clause - пункт; статья контракта;13. clearing - общее условное обозначение трансляций важных событий;14. closed loop - замкнутая цепь; замкнутый контур;15. collimating lens - коллиматорная линза;16. compiler language - входной язык компилятора; язык компилятора;17. completely labeled - полностью размеченный;18. computer language - машинный язык;19. condenser line - трубопровод конденсатора;20. confidence level - уровень достоверности;21. contact loss - нарушение контакта; потеря контакта;22. containment leakage - утечка теплоносителя из гермооболочки ядерного реактора;23. conversion loss - потери преобразования;24. convertible lens - составной объектив;25. core-image library - загрузочная библиотека;26. Culham Lab - Калэмская лаборатория;27. cylindrical lens - цилиндрическая линза;28.1 am closing my station - "я выключаю свою станцию";29. liquid crystal - жидкий кристалл -
40 scan
skæn 1. past tense, past participle - scanned; verb1) (to examine carefully: He scanned the horizon for any sign of a ship.) granske, studere2) (to look at quickly but not in detail: She scanned the newspaper for news of the murder.) fare over med en harelabb3) (to pass radar beams etc over: The area was scanned for signs of enemy aircraft.) skanne, (av)søke4) (to pass an electronic or laser beam over a text or picture in order to store it in the memory of a computer.) skanne5) (to examine and get an image of what is inside a person's body or an object by using ultra-sound and x-ray: They scanned his luggage at the airport to see if he was carrying drugs.) skanne, gjennomlyse6) (to fit into a particular rhythm or metre: The second line of that verse doesn't scan properly.) skandere2. nounShe had an ultrasound scan to see whether the baby was a boy or a girl; a brain scan; a quick scan through the report.) ultralyd(bilde); raskt blikk- scannergranskeIsubst. \/skæn\/1) raskt gjennomblikk, skumlesing2) forskende blikk, prøvende blikk3) ( teknikk) skanning, avsøkingIIverb \/skæn\/1) granske, studere, undersøke nøye2) kikke igjennom, kaste et raskt blikk på, skumme3) ( matematikk) analysere metrisk, skandere, kunne skanderes4) ( teknikk) skanne, (av)lese, (av)søke5) ( om røntgenbilde) avlesescan through kikke gjennom, skumlese
См. также в других словарях:
Campaign button — Campaign buttons are used in an election as political advertising for (or against) a candidate or political party, or to proclaim the issues that are part of the political platform. Political buttons, date as far back as President George… … Wikipedia
Campaign finance reform — is the common term for the political effort in the United States to change the involvement of money in politics, primarily in political campaigns.Although attempts to regulate campaign finance by legislation date back to 1867, the first… … Wikipedia
image — im‧age [ˈɪmɪdʒ] noun [countable] 1. MARKETING the general opinion that most people have of a person, organization, product etc: • Law suits hurt a company s image and may hinder future fund raising. • A good advertising campaign will promote a… … Financial and business terms
Campaign For Real Ale — Le logo de la CAMRA. La CAMpaign for Real Ale (acronyme CAMRA) est une organisation indépendante de consommateurs de bière du Royaume Uni. Sommaire 1 Fondation … Wikipédia en Français
Campaign for real ale — Le logo de la CAMRA. La CAMpaign for Real Ale (acronyme CAMRA) est une organisation indépendante de consommateurs de bière du Royaume Uni. Sommaire 1 Fondation … Wikipédia en Français
Campaign to Suppress Bandits in Northeast China — Infobox Military Conflict conflict= Campaign to Suppress Bandits in Northeast China partof=the Chinese Civil War place=Northeast China date=November, 1945 April, 1947 result=Communist victory combatant1= combatant2= commander1= Jiang Pengfei 姜朋飞… … Wikipedia
Campaign timeline of the Year Zero alternate reality game — The following is a campaign timeline of the Year Zero alternate reality game . The Year Zero alternate reality game, and its accompanying concept album of the same name, criticizes the United States government s policies as of 2007, [cite web url … Wikipedia
Image retrieval — An image retrieval system is a computer system for browsing, searching and retrieving images from a large database of digital images. Most traditional and common methods of image retrieval utilize some method of adding metadata such as captioning … Wikipedia
image — imageable, adj. imager, n. /im ij/, n., v., imaged, imaging. n. 1. a physical likeness or representation of a person, animal, or thing, photographed, painted, sculptured, or otherwise made visible. 2. an optical counterpart or appearance of an… … Universalium
Campaign for Dark Skies — The Campaign for Dark Skies (CfDS) is the United Kingdom s biggest anti light pollution campaign group. It is part of the British Astronomical Association[1] (BAA) and affiliated with the International Dark Sky Association[2] (IDA), and composed… … Wikipedia
Campaign for Real Ale — 51° 45′ 06″ N 0° 18′ 51″ W / 51.7518, 0.3141 … Wikipédia en Français