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Un panorama unique de l'anglais et du français > micromarketing
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Englisch-Deutsch Fachwörterbuch der Wirtschaft > micromarketing
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Mktgmarketing to individuals or very small groups. Micromarketing contrasts with mass marketing and targets the specific interests and needs of individuals by offering customized products or services. It is similar to niche marketing, but rather than targeting one large niche, a micromarketing company targets a large number of very small niches. -
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micromarketing m -
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сущ.тж. micro-marketing марк. точечный маркетинг*, микромаркетинг* (разработка продукции, рыночных стратегий и рекламных кампаний для специфических географических, демографических и психографических сегментов рынка, в том числе для отдельного магазина)See: -
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Реклама: микромаркетинг -
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Técnica directa de marketing que utiliza información demográfica y de compra del consumidor con el fin de dirigir promociones especiales y programas de marketing a un consumidor en particular. -
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сущ.фин. микромаркетинг -
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s.microcomercialización, micromercadotecnia. -
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Англо-русский словарь промышленной и научной лексики > micromarketing
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микромаркетинг -
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микромаркетинг; изучение экономических связей фирм -
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• micromarketing -
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15 изучение экономических связей фирм
Русско-английский большой базовый словарь > изучение экономических связей фирм
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сущ.марк. макромаркетинга) (маркетинговая деятельность, предпринимаемая с позиции учета интересов общества в целом)б) (маркетинговая деятельность, направленная на широкие массы потребителей и не учитывающая специфических географических, демографических и психографических особенностей различных сегментов рынка)Syn:в) (маркетинговая деятельность фирмы, направленная на приспособление к неконтролируемым ею условиям внутри отрасли)See:* * * -
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сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
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сущ.марк. = micromarketing
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См. также в других словарях:
Micromarketing — was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. [1]. The subject of micromarketing was developed further in an article in February 1990, which emphasised… … Wikipedia
micromarketing — UK US /ˈmaɪkrəʊˌmɑːkɪtɪŋ/ noun [U] COMMERCE, MARKETING ► the activity of marketing products or services directly to particular groups of people based on information that has been collected about them: » Micromarketing allows retailers to stand… … Financial and business terms
micromarketing — /mī krō märˈkə ting/ noun Marketing set in the context of individual business firms (cf ↑macro marketing under ↑macro ) ORIGIN: ↑micro (1d) … Useful english dictionary
Micromarketing — A marketing strategy in which advertising efforts are focused on a small group of highly targeted consumers. Micromarketing requires a company to narrowly define a particular audience by a particular characteristic, such as ZIP code or job title … Investment dictionary
micromarketing — A form of target marketing in which companies tailor their marketing programmes to the needs of a narrowly defined geographic, demographic, psychographic, or behavioural market segment … Big dictionary of business and management
micromarketing — /maɪkroʊˈmakətɪŋ/ (say muykroh mahkuhting) noun Commerce the development of products, marketing procedures, and advertising all geared to target small but identifiable segments of the consumer market. –micromarketer, noun …
micromarketing — Marketing strategy targeting very small groups or individual customers. ► “A 4 market test of a new micro marketing program will customize Heinz ketchup TV ads for specific grocery stores.” (Brandweek, June 26, 1995, p. 3) … American business jargon
micromarketing — / maɪkrəυ ˌmɑ:kɪtɪŋ/ prefix the study of the marketing strategy of an individual business … Marketing dictionary in english
Школьный портал — единая стартовая страница — Школьный портал http://www.portalschool.ru/ Коммерческий: нет … Википедия
Market customization — “Customize”– to modify (something) according to a customer’s individual requirements. [Collins English Dictionary, 8th Ed 2006. Harper Collins Publishers.] Micro Marketing include, segment, niche, local and custom.Future of mass productionMass… … Wikipedia
Microbusiness — A microbusiness is a small business or enterprise with less than 5 employees and little access to commercial banking. Many microbusinesses are side businesses run from the house or via the internet. Starting a microbusiness is often a possibility … Wikipedia
