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1 brand quality
Реклама: качество марочного товара -
2 brand
марка имя существительное:головешка (firebrand, brand)фабричное клеймо (brand, mark)выжженное клеймо (brand, stigma)глагол: -
3 quality
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4 class
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5 grade
класс имя существительное:градус (degree, grade)градиент (gradient, grade)глагол:нивелировать (level, grade)улучшать породу скрещиванием (grade, grade up)ставить оценку (rate, grade) -
6 sort
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7 variety
разнообразие имя существительное:эстрадное представление (variety show, burlesque, vaudeville, variety entertainment, variety, entertainment) -
8 rates
ставки имя существительное:пропорция (proportion, ratio, rate)глагол:тарифицировать (tariff, rate)ставить оценку (rate, grade) -
9 марка
brand, ( в штукатурных работах) dot, (напр. смазочных масел, стали) grade, brand mark, mark, quality, stamp -
10 класс
brand, category, class, group, ( трикотажной машины) gage, genus, grade, range, type, quality, rate, ( судна) rating мор., sort -
11 сорт
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12 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
13 Mark
1. n Марк2. n знакinterrogation mark, mark of interrogation — вопросительный знак
mark of accent — ударение, знак ударения
trade mark — фабричная марка; фабричный знак; товарный знак
textual mark — корректурный знак, проставляемый в тексте
3. n метка, пометкаcontaining mark — метка сосуда, калиброванного на наливание
tank "full" mark — отметка верхнего уровня топливного бака
4. n штамп, штемпель5. n клеймо, тавро; фабричная марка, фабричное клеймо; торговый знак6. n штемпель7. n ярлык; ценник8. n ориентир; метка; зарубка; веха9. n отметка, черта10. n спорт. линия старта, стартto get off the mark — стартовать, взять старт
11. n спорт. линия финиша12. n шрам, рубец; порез; царапинаarrow mark — веерообразная царапина; «комета»
scratch mark — царапина; риска
13. n след, отпечаток14. n пятно, родинка15. n норма; стандарт; уровеньto be near the mark — приближаться к принятой норме, приближаться к принятому стандарту
datum mark — базис, репер, отметка уровня
16. n отметка, балл, оценкаthe highest mark — высший балл, высшая оценка
she got top marks in the exam — она сдала экзамен на «отлично»
17. n цель; мишеньto overshoot the mark — стрелять с перелётом, давать перелёт
you have overshot the mark — ты зашёл слишком далеко, это ты хватил
off the mark — неточно; ошибочно, неправильно, неверно
you are right off the mark — ты ошибаешься; ты попал пальцем в небо
he was afraid to become a mark for talkers — он опасался стать мишенью для признак, показатель
18. n известность; значительностьa man of mark — известный человек; значительный человек; человек, достойный внимания
of great mark — очень известный, заслуживающий внимания
of little mark — малоизвестный, не стоящий внимания
19. n ист. рубеж, граница; марка20. n ист. марка, крестьянская община в средневековой Германии21. n ист. спорт. жарг. подложечная ямка22. n ист. груб. то, что по вкусуfield mark — метка поля; маркер поля
23. n ист. лингв. помета, знак; признак24. n ист. стирание зубов у лошади, по которому можно определить её возрастto toe the mark — подчиняться требованиям, строго придерживаться правил; выполнять свой долг;
25. v ставить знак, меткуdot mark — точка; метка в виде точки
end mark — метка конца; маркер конца
26. v штамповать, штемпелевать27. v клеймить, таврить28. v маркировать; ставить фабричную марку, фабричное клеймо или торговый знакall furs are plainly marked as to the country of origin — на всех шкурках стоит клеймо страны-экспортёра
long mark — знак долготы,
29. v ставить расценку30. v отмечать, обозначать; размечать; расставлять указательные знакиhe marked the passage I was to read — он отметил отрывок, который мне следовало прочесть
31. v наносить32. v отмечать; указыватьthe thermometer marked 40° in the shade — термометр показывал 40 градусов в тени
33. v оставлять след, пятноthe wet cups have marked the table badly — стол испортили, потому что ставили на него мокрые чашки
34. v оставаться35. v оставлять шрам, рубец36. v оставлять след, отпечатокher face was marked with suffering — по её лицу было видно, что она много страдала в жизни
37. v иметь родимые пятна или естественные метиныhole registration mark — световое пятно, используемое для приводки
38. v выставлять отметку, балл39. v выставлять балл40. v вести счёт, записывать очки41. v отмечать, характеризовать; отличать, выделятьgreat scientific discoveries marked the 19th century — девятнадцатый век был отмечен великими научными открытиями
qualities which mark him off from his colleagues — качества, которые отличают его от его коллег
42. v отмечать, ознаменовыватьhe called for champaign to mark the event — он велел подать шампанского, чтобы отпраздновать это событие
43. v выражать, проявлять44. v замечать, запоминать45. v поэт. замечать, наблюдать46. v книжн. назначать, предназначать; предопределятьhe was marked for greatness by his extraordinary talents — при таких необыкновенных способностях его, несомненно, ждало большое будущее
47. v опекать, прикрыватьСинонимический ряд:1. blemish (noun) blemish; dent; scar; scratch; stain2. effect (noun) consequence; effect; impact; influence; manifestation; repercussion; result3. fool (noun) butt; chump; dupe; easy mark; fall guy; fish; fool; gudgeon; gull; monkey; patsy; pigeon; sap; saphead; simple; sitting duck; sucker; target; tool; victim4. imprint (noun) blaze; impression; imprint; underlining5. indication (noun) evidence; index; indication; indicator; indicia; sign; significant; signification; stamp; symbol; symptom; token; witness6. logo (noun) badge; brand; emblem; label; logo; logotype; representation; trade mark; trademark7. note (noun) distinction; eminence; glory; illustriousness; lustre; notability; note; pre-eminence; prestige; prominence; renown8. notice (noun) attention; cognisance; cognizance; ear; heed; notice; observance; observation; regard; remark9. quality (noun) affection; attribute; character; characteristic; difference; feature; idiosyncrasy; peculiarity; property; quality; savor; savour; trait; virtue10. test (noun) benchmark; criterion; gauge; measure; standard; test; touchstone; yardstick11. use (noun) aim; ambition; bull's-eye; duty; function; goal; object; objective; purpose; quaesitum; use12. aim for (verb) aim for; target13. argue (verb) argue; attest; bespeak; betoken; point to; testify; witness14. beat (verb) beat; count15. brand (verb) brand; earmark; impress16. characterize (verb) characterise; characterize; individualize; individuate; qualify; signalize; singularize17. choose (verb) choose; cull; elect; opt for; optate; pick; pick out; prefer; select; single out; take18. deface (verb) deface; disfigure; grade; score19. denote (verb) denote; designate; indicate20. dirty (verb) dirty; soil; stain21. distinguish (verb) differentiate; discriminate; distinguish; individualise; set apart; signalise22. imprint (verb) blaze; identify; imprint; inscribe; label; print; sign; tag23. see (verb) behold; descry; discern; espy; mind; note; notice; observe; perceive; remark; see; twig; view24. show (verb) chronicle; demonstrate; evidence; evince; exhibit; illustrate; list; manifest; ostend; proclaim; read; record; register; say; showАнтонимический ряд:clean; conceal; ignore; obliteration; omit; overlook; plainness -
14 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
15 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
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менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
16 mark's
Синонимический ряд:1. brand's (noun) brand's; label's; trade mark2. fool's (noun) butt's; dupe's; fool's; gull's; target's; tool's; victim's3. note's (noun) distinction's; eminence's; glory's; illustriousness; lustre's; notability's; note's; pre-eminence's; prestige's; prominence's; renown's4. notice's (noun) attention's; cognisance's; heed's; notice's; observance's; observation's; regard's; remark's5. object's (noun) aim's; ambition's; goal's; objective's; object's6. quality's (noun) affection's; attribute's; characteristic's; character's; feature's; peculiarity's; property's; quality's; savour's; trait's7. sign's (noun) evidence's; index's; indication's; indicator's; signification's; sign's; stamp's; symptom's; token's; witness's8. test's (noun) benchmark's; criterion's; gauge's; measure's; standard's; test's; touchstone's; yardstick's -
17 марка
I жен.
1) (postage-) stamp погасить почтовую марку ≈ to cancel/frank a postage stamp гербовая марка ≈ duty stamp
2) (клеймо) mark;
sign;
brand;
trademark( фабричная) ;
make, model фабричная марка
3) (сорт, качество) grade, sort;
brand перен. под маркой чего-л. ≈ under cover of держать марку ≈ to uphold/maintain one's reputation высшей марки ≈ of the highest quality;
of the best type (о человеке) II жен.
1) (денежная единица Германии) mark
2) (фишка) counter;
token;
chip (используемая в играх) III жен.;
ист. (древнегерманская сельская община) markмарк|а - ж.
1. (почтовая) (postage-) stamp;
2. (клеймо) mark;
brand;
3. (сорт, тип изделия, товара) make;
высшей ~и of the first water;
под ~ой чего-л. under the guise of smth. ;
держать ~у maintain one`s reputation (for) ;
торговая ~а trade mark. -
18 awareness
сущ. осведомленностьосведомленность, информированностьawareness информированность ~ осведомленность, информированность ~ осведомленность~ of responsibility осознание ответственностиbrand ~ осведомленность о торговой маркеcost ~ осведомленность о затратахunaided brand ~ осведомленность о марке товара без помощи рекламыБольшой англо-русский и русско-английский словарь > awareness
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19 awareness
aided brand awareness информированность о торговой марке благодаря средствам рекламы awareness информированность awareness осведомленность, информированность awareness осведомленность awareness of liability осознание ответственности awareness of responsibility осознание ответственности brand awareness осведомленность о торговой марке cost awareness осведомленность о затратах network awareness вчт. осведомленность о состоянии сети quality awareness знание методов обеспечения качества unaided brand awareness осведомленность о марке товара без помощи рекламы -
20 image
[ˈɪmɪdʒ]application image вчт. образ прикладного объекта background image вчт. фоновое изображение before image вчт. исходный вид записи binary image вчт. двухуровневое изображение bit image вчт. двоичный образ blurred image вчт. неясное изображение boot image вчт. область начальной загрузки brand image образ торговой марки brand image престиж торговой марки brand image репутация торговой марки brilliant image вчт. яркое изображение character image вчт. изображение знака coded image вчт. закодированное изображение comic-strip oriented image горизонтальное изображение continuous-tone image вчт. полутоновое изображение corporate image образ фирмы в глазах потребителей display image вчт. визуальное отображение display image визуальное отображение display image вчт. выводимое изображение dithered image вчт. псевдополутоновое изображение flip image вчт. зеркальное изображение foreground image вчт. основное изображение freeze-frame image вчт. статическое изображение ghost image вчт. фантомное изображение halftone image вчт. растровое изображение image воплощение image вчт. изображать image вчт. изображение image изображение image мысленное представление image рекл. мысленный образ image вчт. образ image образец image символ intensified image вчт. полутоновое изображение inverse image вчт. прообраз latent image вчт. скрытое изображение low-luminosity image вчт. неконтрастное изображение monochrome image вчт. монохромное изображение nondistinct image вчт. нечеткое изображение process image вчт. образ процесса product image образ товара quality image представление о качестве reverse image вчт. обращенное изображение screen image изображение на экране screen image вчт. отображаемое изображение search image вчт. поисковый образ sharp image вчт. четкое изображение shrunk image вчт. сжатое изображение soft image вчт. неконтрастное изображение source image вчт. исходное изображение spitting image разг. вылитый портрет, "копия" task image вчт. образ задачи terminal image вчт. виртуальный терминал virtual image вчт. виртуальное изображение visible image вчт. видимое изображение visible: image видимый; visible image видимое изображение visual image вчт. визуальное изображение
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См. также в других словарях:
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Brand — Brand, v. t. [imp. & p. p. {Branded}; p. pr. & vb. n. {Branding}.]. 1. To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict). [1913 Webster] 2. To put an actual… … The Collaborative International Dictionary of English
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