-
81 flight
1. полёт || полётный2. режим полёта3. рейс || рейсовыйflight over the high seas — полёт над открытым морем;
to be experienced in flight — иметь место [происходить] в полёте
to carry out the flight — выполнять полёт;
to monitor the flight — следить за полётом; контролировать полёт
to replan the flight — изменять маршрут полёта; изменять план полёта
— hovering flight— in flight— inclusive tour flight— instrument rules flight— low-altitude flight— visual rules flight -
82 power
n1) сила; мощь; способность2) энергия3) власть, сила4) право, полномочия5) держава•to accord powers to smb — предоставлять полномочия кому-л.
to act outside one's powers — выходить за пределы своих полномочий
to assume power — брать власть в свои руки; приходить к власти
to bolster one's challenge to political power — усиливать свои притязания на политическую власть
to cede power to smb — уступать власть кому-л.
to check a country's power — преграждать путь мощи какой-л. страны
to come to power — приходить к власти; брать власть в свои руки
to concentrate all power in one's hands — сосредоточивать всю полноту власти в своих руках
to confirm smb in power — утверждать чье-л. назначение во главе государства
to delegate powers to smb — передавать / делегировать полномочия кому-л.
to do everything in one's legitimate power — делать все в пределах своей законной власти
to entrench oneself in power — закрепляться у власти
to exclude smb from power — не допускать кого-л. к власти
to exhibit one's full powers — предъявлять свои полномочия
to furnish smb with powers — предоставлять кому-л. полномочия
to gain power — захватывать власть; приходить к власти
to go beyond one's constitutional powers — превышать свои конституционные права
to hand over power to smb — передавать власть кому-л.
to lodge a great deal of power in smb's hands — сосредоточивать большую власть в чьих-л. руках
to lose one's power over smb — утрачивать власть над кем-л.
to preserve one's present power and privilege — сохранять свою власть и привилегии
to put too much power into smb's hands — наделять кого-л. слишком большой властью
to restore smb to power — восстанавливать кого-л. у власти
to share power with smb — разделять власть с кем-л.
to take power into one's hands — брать власть в свои руки
to take over power — приходить к власти; захватывать власть
to take some power away from smb — уменьшать чью-л. власть
to tighten one's grip on power — укреплять свою власть
to transfer power to smb — передавать власть кому-л.
to undermine smb's power — подрывать чью-л. власть
- absolute powerto win power — захватывать / завоевывать власть; приходить к власти
- abuse of power - administering power
- administrative power
- advent of power
- allied powers
- alternation of power
- alternative sources of power
- appointive power
- arrogance of power
- assumption of power
- atomic powers
- authoritarian power
- autocratic power
- Axis Powers - bid for greater powers
- bodies of power
- broad powers
- buying power
- capitalist power
- centralized power
- centrally organized political power
- change of power
- colonial power
- competitive power
- conquest of political power
- constituent power
- constitutional powers
- contender for power - dangerous power
- de facto power - decline in purchasing power - departure from power
- depleted power
- derogation of the powers
- detaining power
- deterrent power
- developing nuclear power
- devolution of power to the regions
- dictatorial powers
- discretionary power
- display of power
- division of power - electric power
- emergency powers
- emerging nuclear power
- Entente powers
- enumerated powers
- equilibrium of power
- executive power
- exercise of the power
- extension in power
- extension of powers
- extensive powers
- extra powers
- extra-constitutional powers
- fall from power
- federally generated power
- foreign power
- full powers
- general powers
- great power
- greater powers
- greater reliance on nuclear power
- grip on power
- handover of power
- hold on power
- imperial power
- imperialist power
- implied powers
- in power
- increased powers
- increased pressure on smb to relinquish power
- industrial power
- inherent powers
- inland power
- invincible power
- jockeying for power
- judicial power
- judiciary power
- labor power
- large powers
- leading power
- legal power
- legislative power
- limited powers
- limitless power
- long run of power
- lust for power
- major power
- majority power
- mandatory powers
- maritime power
- market power
- military power
- misuse of power
- monopoly of power
- monopoly power
- motive power
- naval power
- non-nuclear power
- nuclear power
- occupying power
- official powers - overthrow of smb's power
- Pacific power - peaceful transfer of power
- peace-loving power
- personal power
- plenary power
- plenipotentiary power
- political power
- popular power
- power has passed out of the hands of a party
- power is ebbing
- power of attorney
- power of influence
- power of organization
- power of recognition
- power of the law
- power of the purse
- power to sign
- powers of arrest and interrogation
- powers of internment
- powers of stop and search
- powers of the presidency
- powers that be
- powers to do smth
- principle power
- purchasing power
- push for power
- real power
- real purchasing power
- redistribution of power
- reduction in purchasing power
- reduction of smb's power
- regional power
- reins of power
- removal from power
- reserved power
- resurgence of military power
- retaliatory power
- return to power
- revolutionary power
- rise of power
- road to power
- royal power - signatory power
- source of power
- space power
- special powers
- specific powers
- state power
- strengthening of the economic and defense power of the state
- strengthening of the power
- strong executive powers
- struggle for power
- succession to power
- supreme power
- surrender of powers to smb
- sweeping powers
- switch of power from... to...
- the dollar's holding power
- the main power behind the throne
- third power
- time in power
- too much power is invested in the president
- trading power
- transfer of power to smb
- transforming power
- transition of power
- treaty-making power
- tutelary power
- under existing powers
- unlimited power
- untrammeled power
- unwarranted power
- usurpation of power
- vast powers
- verification of powers
- vested with broad powers
- veto powers
- victorious powers
- war powers
- Western Powers
- wide powers
- with deciding voting power
- world power -
83 violence
n1) сила; ярость2) насилие; принуждение; произвол; вооруженное столкновение; ожесточенность•to appeal for an end to the violence — призывать / обращаться с призывом положить конец насилию
to attack an enemy with violence — ожесточенно нападать на противника / врага
to condone violence — попустительствовать насилию; закрывать глаза на насилие
to curb violence — ограничивать насилие; сдерживать волну насилия
to curtail increased violence by extremists — обуздывать распространившиеся акты насилия со стороны экстремистов
to defuse political violence — разряжать обстановку и уменьшать число вооруженных политических стычек
to do violence to smth — грубо нарушать что-л.
to end violence — положить конец насилию; прекращать насилие
to halt violence — положить конец насилию; прекращать насилие
to quell violence — положить конец насилию; прекращать насилие
to smother the propaganda of those advocating violence — препятствовать пропаганде тех, кто выступает за насилие
to stamp out / to stem violence — положить конец насилию; прекращать насилие
to touch off a new wave of ethnic violence — служить толчком к новой волне насилия на этнической / национальной основе
to use violence — применять силу / меры принуждения
to use violence as political tactics — применять силу в качестве политического средства / как политическое орудие
- actual violenceto use violence to extract confessions from prisoners — прибегать к насилию для того, чтобы вырвать признание у арестованных
- alcohol-related violence
- antigovernment violence
- armed violence
- background for the violence
- cessation of violence
- challenged violence
- communal violence
- continuing wave of violence
- crime-related violence
- curb to violence
- deadlocked violence
- domestic violence
- drugs-related violence
- election-related violence
- electoral violence
- end to violence
- escalation of the violence
- ethnic violence
- explosion of violence
- extremist violence
- factional violence
- gang violence
- gruesome violence
- gun violence
- high level of violence
- incitement to violence
- intercommunal violence
- interethnic violence
- massive violence
- mounting campaign of violence
- mounting political violence
- mounting toll of violence
- naked violence
- nationalist violence
- official violence
- on the brink of violence
- organized violence
- outbreak of violence
- outburst of violence
- paramilitary violence
- personal violence
- police violence
- politically motivated violence
- pre-election violence
- pretext for violence
- public violence
- racial violence
- recourse to violence
- renewal of violence
- renewed violence
- renunciation of violence
- right wing violence
- rising tide of violence
- sectarian violence
- selective violence
- senseless violence
- separatist violence
- several months free of violence - sporadic violence
- stifle of violence
- street violence
- student violence
- surge in violence
- suspension of violence
- terrorist violence
- the day was marred by violence
- tribal violence
- upsurge of violence
- use of violence for political reasons
- violence against human rights
- violence blighted the nation for so many years
- violence broke out
- violence claimed 30 lives
- violence continues unabated
- violence erupted
- violence escalates
- violence flared in various parts of the country
- violence from the right
- violence goes on unabated
- violence has died down
- violence is growing by the day
- violence is widespread
- violence of invective
- violence rises
- violence subsided
- wave of violence
- week of violence
- widespread violence -
84 attack
наступление, наступательный бой; атака; нападение; удар; стрельба; воздействие; высадка десанта; группировка сил и средств для наступательных действий [удара]; наступать; атаковать; наносить удар; нападать; поражать ( цели) ; обстреливать; воздействовать; см. тж. assault, offensive, strikeattack from (march) column (formations) — наступление с ходу [марша]
attack in (successive) waves — наступление с последовательным вводом эшелонов; высадка (морского) десанта «волнами»;
— ballistic missile attack— bombing-missile air attack— chemical agent attack— close-in attack— converging axis attack— illuminated night attack— limited objective attack— low-level bombing attack— low-low attack— massive air attack— massive attack— massive ground attack— multiple pronged attack— night-time bombing attack— nonilluminated night attack— toss air attack— toxic chemical attack— two-prong ed attack -
85 cost
1. n1) цена; стоимость; себестоимость2) обыкн. pl расходы, издержки, затраты3) pl судебные издержки, судебные расходы
- absorbed costs
- accident costs
- acquisition cost
- actual cost
- actual costs
- actual manufacturing cost
- added cost
- additional cost
- adjusted historical cost
- administration costs
- administrative costs
- administrative and management costs
- administrative and operational services costs
- advertising costs
- after costs
- after-shipment costs
- aggregate costs
- agreed cost
- airfreight cost
- allocable costs
- allowable costs
- alternative costs
- amortization costs
- amortized cost
- ancillary costs
- annual costs
- anticipated costs
- applied cost
- arbitration costs
- assembly costs
- assessed cost
- average cost
- average costs
- average cost per unit
- average variable costs
- avoidable costs
- back-order costs
- basic cost
- billed cost
- book cost
- borrowing cost
- breakage cost
- break-even costs
- budget costs
- budgeted cost
- budgeted costs
- budgeted operating costs
- building costs
- burden costs
- calculated costs
- capacity costs
- capital costs
- capital floatation costs
- carriage costs
- carrying cost
- carrying costs
- centrally-managed costs
- changeover costs
- cleaning costs
- clerical costs
- closing costs
- collection costs
- combined cost
- commercial cost
- commercial costs
- committed costs
- common staff costs
- comparative costs
- competitive costs
- competitive marginal costs
- complaint costs
- conditional cost
- consequential costs
- considerable costs
- constant cost
- constant costs
- construction costs
- contract cost
- contractual costs
- controllable costs
- court costs
- crane costs
- credit costs
- cumulative costs
- current cost
- current costs
- current outlay costs
- current standard cost
- cycle inventory costs
- debt-servicing costs
- declining costs
- decorating costs
- decreasing costs
- defect costs
- defence costs
- deferred costs
- deficiency costs
- degressive costs
- delivery costs
- departmental costs
- depleted cost
- depreciable cost
- depreciated cost
- depreciated replacement cost
- depreciation costs
- designing costs
- deterioration costs
- development costs
- differential costs
- direct costs
- direct labour costs
- direct operating costs
- direct payroll costs
- discretionary fixed costs
- dismantling costs
- distribution costs
- distribution marketing cost
- domestic resource costs
- double-weighted borrowing cost
- downtime costs
- economic costs
- eligible costs
- engineering costs
- entry cost
- environmental costs
- equipment capital costs
- erection costs
- escalating costs
- escapable costs
- estimated cost
- estimated costs
- evaluation cost
- excess cost
- excess costs
- excessive costs
- exhibition costs
- exploration costs
- extra costs
- extra and extraordinary costs
- extraordinary costs
- fabrication cost
- factor cost
- factor costs
- factory cost
- factory costs
- factory overhead costs
- failure costs
- farm production costs
- farmer's cost
- farming costs
- feed costs
- fertilizing costs
- final cost
- financial costs
- financing costs
- first cost
- fixed costs
- fixed capital replacement costs
- flat cost
- floatation costs
- food costs
- foreign housing costs
- formation costs
- freight costs
- fuel costs
- full cost
- full costs
- funding cost
- general costs
- general running costs
- government-controlled production costs
- guarantee costs
- harvesting costs
- haul costs
- haulage costs
- heavy costs
- hedging cost
- hidden costs
- high cost
- hiring costs
- historical cost
- hospitality costs
- hotel costs
- hourly costs
- idle capacity costs
- idle time costs
- implicit costs
- implied interest costs
- imputed costs
- incidental costs
- increasing costs
- incremental costs
- incremental cost of capital
- incremental costs of circulation
- incremental costs of service
- incurred costs
- indirect costs
- indirect labour costs
- indirect manufacturing costs
- indirect payroll costs
- indirect production costs
- individual costs
- industrial costs
- industry-average costs
- initial cost
- inland freight cost
- inspection costs
- installation costs
- insurance costs
- insured cost
- intangible costs
- integrated cost
- interest costs
- inventoriable costs
- inventory cost
- inventory costs
- inventory acquisition costs
- inventory possession costs
- investigation costs
- investment costs
- invoiced cost
- issuing cost
- joint cost
- labour costs
- landed cost
- launching cost
- launching costs
- layoff costs
- legal costs
- legitimate costs
- life cycle costs
- life repair cost
- liquidation cost
- litigation costs
- living costs
- loading costs
- loan cost
- long-run average costs
- long-run marginal costs
- low costs
- low operating costs
- lump-sum costs
- machining cost
- maintenance costs
- maintenance-and-repair costs
- management costs
- man-power cost
- man-power costs
- manufacturing cost
- manufacturing costs
- manufacturing overhead costs
- marginal costs
- marginal-factor costs
- maritime costs
- marketing costs
- material costs
- material handling costs
- merchandising costs
- miscellaneous costs
- mixed cost
- mounting costs
- net cost
- nominal cost
- nonmanufacturing costs
- obsolescence costs
- offering cost
- one-off costs
- one-off costs of acquiring land, buildings and equipment
- one-shot costs
- operating costs
- operation costs
- operational costs
- opportunity costs
- order cost
- ordering cost
- order initiation cost
- ordinary costs
- organization costs
- organizational costs
- original cost
- original cost of the assets
- original cost of capital
- out-of-pocket costs
- overall cost
- overall costs
- overhead costs
- overtime costs
- own costs
- owning costs
- packaging cost
- packing cost
- past costs
- past sunk costs
- payroll cost
- payroll costs
- penalty cost
- penalty costs
- period costs
- permissible costs
- personnel costs
- piece costs
- planned costs
- postponable costs
- predetermined costs
- prepaid costs
- preproduction costs
- prime cost
- processing costs
- procurement costs
- product cost
- production cost
- production costs
- product unit cost
- progress-generating costs
- progressive costs
- prohibitive costs
- project costs
- project development cost
- projected costs
- promotional costs
- protected costs
- publicity costs
- purchase costs
- purchasing costs
- pure costs of circulation
- quality costs
- quality-inspection costs
- real cost
- real costs
- recall costs
- reconstruction cost
- recoverable cost
- recurring costs
- reduction costs
- reimbursable cost
- relative cost
- relevant costs
- removal costs
- renewal cost
- reoperating costs
- reoperation costs
- reorder cost
- repair cost
- repair costs
- replacement cost
- replacement costs
- replacement cost at market rates
- replacement cost of borrowing
- replacement cost of capital assets
- replacement cost of equipment
- replacement depreciation cost
- replenishment cost
- reproduction cost
- reproduction costs
- research costs
- research and development costs
- reservation costs
- rework costs
- rising costs
- road maintenance costs
- running costs
- run-on costs
- salvage cost
- salvage costs
- scheduled costs
- scrap cost
- selling costs
- semi-variable costs
- service costs
- servicing costs
- setting-up costs
- set-up costs
- shadow costs
- shelter costs
- shipping costs
- shortage costs
- single cost
- social costs
- social marginal costs
- social overhead costs
- sorting costs
- special costs
- specification costs
- spoilage costs
- staff costs
- stand costs
- standard cost
- standard costs
- standard direct labour costs
- standard direct materials cost
- standard factory overhead cost
- standing costs
- start-up costs
- stepped costs
- stocking cost
- stockout costs
- storage costs
- sunk costs
- supervision costs
- supplementary costs
- supplementary costs of circulation
- tangible costs
- target cost
- target costs
- taxable cost of shares
- tentative cost
- time-related cost
- total cost
- training cost
- training costs
- transaction costs
- transfer costs
- transhipment costs
- transport costs
- transportation costs
- travel costs
- travelling costs
- trim costs
- true cost
- true costs
- trust cost
- unamortized cost
- unavoidable costs
- underwriting cost
- unexpired costs
- unit cost
- unit costs
- unloading costs
- unrecovered cost
- unscheduled costs
- upkeep costs
- upward costs
- utility's costs
- variable costs
- variable capital costs
- wage costs
- war costs
- warehouse costs
- warehousing costs
- weighted average cost
- welfare costs
- wintering costs
- working cost
- working costs
- costs for bunker
- costs for storing
- costs of administration
- cost of appraisal
- cost of arbitration
- cost of borrowing
- cost of boxing
- cost of bunker
- cost of capital
- cost of capital deeping
- cost of carriage
- cost of carry
- cost of carrying inventory
- costs of circulation
- cost of civil engineering work
- cost of construction
- cost of a contract
- cost of credit
- cost of delivery
- cost of demonstration
- cost of discounting
- cost of disposal
- cost of education
- cost of equipment
- cost of equity capital
- cost of filing
- cost of financing
- cost of fixed capital
- cost of funds
- cost of goods
- cost of haulage
- cost of hotel accommodation
- costs of housing
- costs of idleness
- cost of installation
- cost of insurance
- costs of inventory
- cost of issue
- cost of labour
- cost of a licence
- cost of living
- cost of manpower
- cost of manufacture
- cost of manufactured goods
- cost of manufacturing
- costs of material
- costs of material inputs
- cost of money
- cost of obtaining funds
- costs of operations
- cost of an order
- cost of packaging
- cost of packing
- cost of postage
- costs of production
- cost of product sold
- cost of a project
- cost of publication
- cost of putting goods into a saleable condition
- cost of reclamation
- cost of reinsurance
- costs of reliability
- cost of renting
- cost of renting a trading post
- cost of repairs
- costs of routine maintenance
- cost of sales
- costs of sales
- cost of scrap
- cost of service
- cost of servicing
- costs of shipping
- cost of storage
- cost of a suit
- costs of supervision
- cost of tare
- costs of trackage
- costs of transportation
- cost of work
- cost per inquiry
- costs per unit
- above cost
- at cost
- at the cost of
- at extra cost
- below cost
- less costs
- minus costs
- next to cost
- under cost
- with costs
- without regard to cost
- exclusive of costs
- free of cost
- cost of market, whichever is lower
- cost plus percentage of cost
- absorb costs
- allocate costs
- assess the cost
- assess costs
- assume costs
- award costs against smb.
- bear costs
- calculate costs
- charge cost
- compute the cost
- cover the cost
- cover costs
- curb costs
- curtail costs
- cut down on costs
- cut production costs
- decrease the cost
- defray the costs
- determine the cost
- disregard costs
- distort the cost
- distribute costs
- entail costs
- estimate costs
- exceed the cost
- impose costs
- increase cost
- incur costs
- inflict economic and social costs
- involve costs
- itemize costs
- keep down costs
- meet the cost
- meet costs
- offset the cost
- offset the costs
- offset high interest costs
- overestimate production costs
- pay costs
- prune away costs
- push up costs
- recompense the cost
- recoup the cost
- recover costs
- reduce costs
- refund the cost
- revise the cost
- save costs
- sell at a cost
- share the cost
- slash costs
- split up the cost
- trim costs
- write off costs
- write off costs against revenues
- write off capital costs2. v1) стоить -
86 flight
полет; рейс; перелёт; звено; летательный аппарат ( в полете) ; ркт. стартовый комплекс; лётный; полётный; бортовой1g flight — прямолинейный горизонтальный полет, полет с единичной перегрузкой, полет без ускорения или торможения
45° climbing inverted flight — набор высоты под углом 45° в перевёрнутом положении
45° climbing knife flight — набор высоты под углом 45° с боковым скольжением, подъём «по лезвию» под углом 45°
45° diving knife flight — пикирование под углом 45° с боковым скольжением, пикирование «по лезвию» под углом 45°
45° sliding flight — набор высоты под углом 45° с боковым скольжением, подъём «по лезвию» под углом 45°
45° sliding flight — пикирование под углом 45° с боковым скольжением, пикирование «по лезвию» под углом 45°
90° climbing flight — вертикальный подъём, отвесный набор высоты
break up in flight — разрушаться в воздухе [в полете]
Doppler hold hovering flight — полет на висении со стабилизацией по доплеровскому измерителю скорости сноса
flight at the controls — полет за рычагами управления (в качестве лётчика, пилотирующего самолёт)
flight on the deck — бреющий полет, полет на предельно малой высоте
— q flight -
87 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
88 mass
[mæs] 1. сущ.1) массаа) густая смесьland mass — земля, континент, суша
A large gray, indistinct mass stretched all along from east to west. — Большая серая смутная масса протянулась с востока на запад.
2) масса, множество, большое количествоThere were masses of camellias and azaleas. — Там было огромное количество камелий и азалий.
There is a mass of letters on my table this morning. — Сегодня утром на моём столе груда писем.
He is a mass of bruises. — Он весь в синяках.
Syn:3) большинство, большая часть (чего-л.)The great mass of the people had no part in the election of representatives. — Большая часть населения не принимала участия в выборах представителей.
4) ( the masses) употр. с гл. во мн. народные массыSyn:Ant:5) воен. сосредоточение, скоплениеmass of manoeuvre — манёвренный кулак; ударная группа
6) физ.; сокр. M масса2. гл.1)б) собираться в кучу, скапливатьсяThe great bands of caribou massed up on the edge of the woods. — Большие стада карибу собрались на опушке леса.
The weather had somewhat lightened, and the clouds massed in squadron. (R. L. Stevenson) — Погода несколько прояснилась, и облака сбились в эскадрон.
2) воен. массировать, сосредоточивать3. прил.troops massed on the border — войска, сосредоточенные на границе
1) массовый, широкий, многочисленныйmass production — массовое, поточное, серийное производство
2) общий, рассматриваемый в целомSyn:total 2. -
89 car
автомобиль; легковой автомобиль; тележка; повозка; вагон; вагонетка; электрокар- break new car- car body- car-care centre - car-carrier - car control for disabled drivers - car covers - car dealer - car door - car driver - car drives in first- second- car dumper - car elevator - car embodying chassis and body shell in one unit - car fleet - car for sale - car for the owner-driver - car lift - car lifting jack - CAR of the Year - car operation - car ownership - car park - car polish - car population - car post - car repair shop - car road test - car taken at random from assembly line - car washer - car washers - car washing plant - car wired for radio - car with four independent wheels - car with rigid axles - drive the car in first - keep a car propely tuned up - lay up a car for winter - let a car free-wheel - overtyre a car - put a car on the road - new car on the road - start a car in gear - style a car - the car has good or poor wind shape - the car has good or air shape - the car has km on it - the so many km on it - the car nose-dives - the car oversteers - the car understeers - undertyre a car - winterize a car - ambulance car- baby car- base car- battery car - box car - cab-forward car - type car - cab-over-engine car - cattle car - chain-driven car - charging car - cistern car - city car - closed car - combat car - command car - commercial car - commuter car - compact car - competition car - convertible car - soft-top car - course car - crane car - cross-country car - custom-built car - cycle-car - demonstration car - diesel car - diesel-motor car - door-type car - dream car - drop-bottom car - drop-frame car - dummy car - dump car - economy car - electric car - electric motor car - emergency car - enclosed car - estate car - exhibition car - experimental car - express freight car - express goods motor car - family car - five-seater car - flag car - flat car - four-light car - freight car - front-drive car - front-wheel-drive car - front wheel drive car - full-size car - funeral car - gas-electric car - gasoline tank car - goods car - half-track car - half-track armoured car - hardtop car - high-performance car - high-priced car - high-speed car - hire car - Humberette scout car - Hummer armoured car - hybrid car - imported car - independently sprung car - isothermal liquefied gas tank car - jet-powered car - ladle car - large car - large-capacity car - left-hand drive car - light car - limit-production car - limited-edition car - line axle car - little-used car - low-price car - low-sided car - luxury car - mass-produced car - medium car - medium-powered car - mid-engined car - midjet car - mine car - mini-car - motor car - motor water car - nitrocellulose paint for car bodies - non-tipping car - oil tank car - open car - oversteering car - package car - partially loaded car - passenger car - patrol car - people's car - performance car - permanent open car - peraonal car - petroleum car - plastics-bodied car - pleasure car - police car - pony car - popular car - postal car - premium car - present-day car - private car - production car - prototype car - race car - racing car - racing-sport car - radio car - rail car - railway car loader - railway motor car - rarity car - rear-drive car - rear-engined car - rear-steering car - reconnaissance car - record car - renewed car - rental car - repair car - right-hand car - road car - road-tank car - road-test car - rotary car dumper - scout car - second-hand car - sedan car - self-discharge car - semienclosed car - seven-seater car - shop car - short-chassis car - show car - side car - sightseeing car - slag car - sledge car - small medium car - solar car - speed car - sport-racing car - sports car - sprint car - stake car - standard car - station car - steam car - stock car - street car - street watering car - motoring car - stretched car - supercharged car - supervisor's car - tank-car - taximeter car - test car - thoroughbred car - tonnage of a car dumper - touring car - tow-car - town car - trail car - trailer car - trailing car - traveller's car - tripping car - trouble car - two-seater car - unattended car - understeering car - unitary-construction car - unit-construction car - used car - utility car - vehicle car - vintage car - volume car -
90 scene
1. n место действия2. n местоthe scene of the disaster — место, где произошла катастрофа
3. n театр. сцена; картина; явление4. n эпизод5. n кино сцена кинофильма; монтажный кадрcrowd scene — массовая сцена, массовка
6. n сцена, эпизод, происшествие7. n объяснение, крупный разговор, скандал; сцена8. n вид, пейзажa scene full of glamour — пейзаж, полный очарования
9. n часто декорация10. n обстановка; окружение11. n редк. театральные подмостки12. n поэт. жизньto quit this scene of troubles — покинуть этот суетный мир; умереть
13. n разг. положение дел; обстоятельства; мир14. n арх. театр, театральное искусство15. n арх. каменный или деревянный задник сцены16. n арх. театральное представление17. n арх. занавес18. n арх. фото сюжетСинонимический ряд:1. arena (noun) arena; environment; locate; region; spot; theater; theatre2. incident (noun) commotion; demonstration; display; episode; exhibition; incident; show; situation; spectacle3. mise-en-scene (noun) mise-en-scene; scenery; set; stage set; stage setting4. picture (noun) landscape; picture; seascape5. setting (noun) locale; location; setting; site; stage6. view (noun) outlook; panorama; perspective; prospect; sight; view; vista -
91 show
1. n показ, демонстрация2. n выставкаtravelling show — бродячий зверинец; бродячий цирк, балаган
3. n пышная процессия4. n разг. зрелище, спектакль, представлениеice show — эстрадное представление на льду; балет на льду
5. n шоу, эстрадное представлениеa sock show — шоу, пользующееся огромным успехом
6. n тлв. радио, передачаa popular programme was pre-empted by a news show — вместо популярной передачи показали выпуск новостей
7. n киносеанс8. n спорт. выступлениеto gag a show — вставить в выступление шутки, остроты
9. n авиационный праздник; показательные полёты10. n разг. вечер, приём, банкет, торжество11. n картина, вид, зрелище12. n жалкое зрелище, нелепая картина13. n книжн. внешний вид; видимостьfor show — для видимости, для виду
14. n показная сторона; внешний эффектfor show — для внешнего эффекта, напоказ
light show — фантастическое представление, шоу, основанное не световых эффектах
15. n разг. дело, предприятие16. n воен. разг. дело, бой, операцияto put up a show — драться, сражаться, побывать в деле
17. n проявление, признакsome suggested, without good show of reason, that … — некоторые высказали мысль, без особых на то оснований, что …
the party was a dull show — на вечере была отчаянная возможность, шанс
18. n амер. австрал. следы, признаки наличия19. n горн. ореол20. n спорт. жарг. третье место или одно из трёх первых мест21. n физиол. водыto show cause — привести основания ; представить доводы
22. a показательный23. v показываться, появляться24. v указывать25. v показывать, объяснять, учить26. v выставлять; экспонировать27. v выставлять для продажи, предлагать28. v изображать29. v разг. театр. играть, даватьgame show — телеигра, телевизионная игра
to show in color — закрашивать, давать в красках
show a profit — давать прибыль; приносить прибыль
30. v разг. выступать на рингеhopefully we will get to the show on time — надо надеяться, что мы не опоздаем на представление
31. v разг. выявлять, устанавливатьhe showed the plan to be faulty on — показал, что план составлен неудачно
32. v разг. проявлять, обнаруживатьhe showed every mark of extreme agitation — но всему было видно, что он очень возбуждён
33. v разг. оттенять, выделятьshow off — представлять в выгодном свете; оттенять, подчёркивать
34. v разг. выделяться, виднеться; быть видным, заметнымshow through — проступать, быть заметным; просвечивать
35. v разг. появляться, быватьhe showed himself in public places to quiet rumours that he was ill — он стал появляться в обществе, чтобы положить конец слухам о своей выглядеть, казаться, иметь вид
36. v разг. спорт. жарг. занять третье место или одно из трёх первых местa bet to win, place or show — тройное пари ; ставка на первую, вторую и третью лошадь
Синонимический ряд:1. affectation (noun) affectation; front; pose2. appearance (noun) appearance; appearances; guise; out; seeming; semblance; simulacrum3. comedy (noun) comedy; drama; musical; opera4. display (noun) array; demonstration; display; expression; fanfare; manifestation; mark; panoply; parade; pomp; shine5. indication (noun) indication; occurrence; representation; showing; sight; trace6. mask (noun) cloak; color; coloring; colour; colouring; cover; disguise; disguisement; facade; face; false front; gloss; mask; muffler; put-on; veil; veneer; window dressing; window-dressing7. movie (noun) cine; film; flick; motion picture; movie; moving picture; photoplay; picture; picture show8. opportunity (noun) break; chance; look-in; occasion; opening; opportunity; shot; squeak; time9. pretense (noun) act; deception; illusion; masquerade; ostentation; pretence; pretense; pretext; sham; simulation10. production (noun) ceremony; concert; exhibit; exhibition; exposition; fair; pageant; performance; play; presentation; production; program; spectacle11. appear (verb) appear; emerge; issue; loom; materialise12. bare (verb) bare; disclose; expose; lay open; uncover; unmask; unveil13. brandish (verb) brandish; disport; flash; flaunt; offer; parade; show off; sport; trot out14. come (verb) arrive; come; get; get in; reach; show up; turn up15. demonstrate (verb) demonstrate; display; evidence; evince; exhibit; illustrate; look; manifest; ostend; present; seem; unfurl16. give (verb) accord; bestow; confer; dispense; give; grant17. guide (verb) accompany; conduct; direct; escort; guide; lead; pilot; route; see; shepherd; steer; usher18. image (verb) delineate; depict; describe; image; limn; picture; portray; render; represent19. indicate (verb) denote; designate; indicate; mark; point out; read; record; register; say; specify20. prove (verb) authenticate; bear out; confirm; corroborate; determine; establish; make out; prove; substantiate; validate; verify21. read (verb) mark; read; record; register22. reveal (verb) clarify; divulge; elucidate; explain; explicate; proclaim; publish; reveal23. run (verb) play; run24. stage (verb) mount; produce; put on; stageАнтонимический ряд:conceal; confound; disguise; disprove; dissimilarity; falsify; hide; misinterpret; mystify; non-appearance; obscure -
92 display
dɪsˈpleɪ
1. сущ.
1) показ, проявление, демонстрация an occasion for the display of his powers ≈ возможность демонстрации своей силы Syn: demonstration, showing, exhibition, manifestation, exhibition
2) а) выставка, представление, спектакль, шоу The display of dahlias was most excellent. ≈ Выставка георгинов была великолепна. constant parades and military displays with bands and flags ≈ постоянные парады и военные представления с оркестрами и флагами Syn: show, exhibition б) орнит. брачные танцы самцов
3) выставление напоказ;
хвастовство lavish display, ostentatious display ≈ действие на показ, игра на публику public display ≈ проявление на публике to make a public display of grief ≈ выставлять свое горе на общее обозрение put on a display Syn: ostentation, show
1.
4) полигр. выделение особым шрифтом
5) дисплей a graphic display ≈ графический дисплей
2. гл.
1) выставлять, показывать;
демонстрировать Syn: show
2) обнаруживать, проявлять to display great skill ≈ проявить большую ловкость
3) хвастаться He liked to display his erudition. ≈ Он любит похвастаться своей эрудицией. Syn: boast I
2., brag
2., show off
4) орнит. исполнять брачные танцы
5) полигр. выделять особым шрифтом показ, демонстрация - military *, * of troops военный парад - fashion * демонстрация мод - simultaneous * (шахматное) сеанс одновременной игры - * note надпись на выставочном стенде - * stand( техническое) демонстрационный /ремонтный/ стенд - * window витрина выставка - * of pictures выставка картин экспонат - in the local musuem many rooms were devoted to * s about the war в местном музее многие залы были отведены под военные экспонаты проявление, демонстрация - * of loyalty демонстрация лояльности - to give a * of courage проявить мужество - to give a * of stupidity показать /обнаружить/ свою глупость выставление напоказ;
хвастовство - to make a * of wit щеголять своим остроумием - to make a * of generosity кичиться своей щедростью - he is fond of * он любит порисоваться (полиграфия) выделение особым шрифтом воспроизводящее устройство( магнитофона и т. п.) (специальное) дисплей (устройство для визуального отображения информации) ;
экран дисплея;
монитор - black-and-white * дисплей с черно-белым изображением - computer * дисплей ЭВМ - * capacity емкость дисплея - * field поле экрана дисплея;
окно индикация, отображение( информации) показывать, демонстрировать - to * the national flag вывесить национальный флаг - to * goods in a shop-window выставить товары в витрине магазина - she pulled up her sleeve to * a scratch она завернула /отогнула/ рукав, чтобы показать царапину проявлять, демонстрировать - to * one's intelligence проявить ум выказывать, выдавать;
обнаруживать - to * one's ignorance выдать свое невежество /незнание/ - to * one's plans обнаружить свои намерения - he *ed no sign of the emotion he was feeling он ни единым знаком не выдал своих чувств выставлять напоказ;
кичиться, хвастать( полиграфия) выделять особым шрифтом (компьютерное) воспроизводить на (видео) дисплее active ~ вчт. активный дисплей all-points-addressable ~ вчт. полноадресуемый дисплей alphanumeric ~ вчт. алфавитно-цифровой дисплей binary ~ вчт. двоичное отображение bit-map ~ вчт. дисплей с поточечной адресацией bit-mapped ~ вчт. дисплей с поточечной адресацией black-and-white ~ вчт. черно-белый дисплей calligraphic ~ вчт. векторный дисплей cathode ray tube ~, CRT ~ вчт. дисплей (с электронно-лучевой трубкой) color ~ вчт. цветной дисплей color ~ system вчт. цветная дисплейная система colour ~ вчт. дисплей с цветным изображением colour ~ вчт. цветной дисплей control and ~ вчт. символ управления и индикации cathode ray tube ~, CRT ~ вчт. дисплей (с электронно-лучевой трубкой) CRT ~ вчт. дисплей с электронно-лучевой трубкой data ~ вчт. вывод данных на дисплей data ~ вчт. вывод данных на устройство отображения data ~ вчт. индикатор данных data ~ информационное табло data ~ вчт. информационное табло data ~ вчт. информационный дисплей data ~ вчт. отображение данных data ~ вчт. отображение информации direct-beam ~ вчт. векторный дисплей directory ~ вчт. изображение каталога display вчт. выводить данные на экран ~ выдавать ~ полигр. выделение особым шрифтом ~ полигр. выделять особым шрифтом ~ высветить ~ высвечивать ~ выставка ~ выставление напоказ;
хвастовство;
to make great display of generosity хвастаться своей щедростью ~ выставлять, показывать;
демонстрировать;
to display the colours украсить флагами ~ выставлять напоказ ~ демонстрация ~ демонстрировать ~ вчт. дисплей ~ вчт. дисплейный ~ изображение ~ вчт. индикатор ~ вчт. индикация ~ вчт. индицировать ~ обнаруживать ~ вчт. отображать данные ~ вчт. отображение ~ отображение данных ~ показ, выставка;
there was a great display of goods было выставлено много товаров ~ показ ~ показывать ~ проявление (смелости и т. п.) ~ проявлять, обнаруживать ~ вчт. устройство индикации ~ вчт. устройство отображения ~ хвастаться ~ экспонат ~ вчт. электронное табло ~ of force демонстрация силы ~ of price указание цены ~ выставлять, показывать;
демонстрировать;
to display the colours украсить флагами dot-matrix ~ вчт. растровый дисплей enhanced color ~ вчт. дисплей с расширенными цветовыми возможностями fill-in-blanks ~ вчт. документальный дисплей flat ~ вчт. плоский дисплей flat-panel ~ вчт. плоский дисплей flicker-free ~ вчт. немерцающий дисплей formatted ~ вчт. форматированный отображение forms ~ вчт. документальный дисплей full-page ~ вчт. полностраничный дисплей gas-plasma ~ вчт. плазменный дисплей green-phosphor ~ вчт. дисплей зеленого свечения image ~ вчт. графический дисплей incremental ~ вчт. представление в приращениях intensified ~ вчт. дисплей с подсветкой частей изображения isometric ~ вчт. изометрическое изображение keyboard ~ вчт. дисплей с клавиатурой landscape ~ вчт. ландшафтный дисплей LED ~ вчт. светодиодный индикатор liquid-crystal ~ вчт. дисплей на жидких кристаллах ~ выставление напоказ;
хвастовство;
to make great display of generosity хвастаться своей щедростью makeup ~ вчт. верстальный дисплей matrix ~ вчт. матричный дисплей monochrome ~ вчт. монохроматический дисплей monochrome ~ вчт. монохромный дисплей multiple window ~ вчт. полиэкранный дисплей multiuser ~ вчт. многопользовательский дисплей numeric ~ вчт. цифровой дисплей operator's ~ вчт. операторский дисплей plasma ~ вчт. плазменная панель plasma ~ вчт. плазменный дисплей plasma ~ вчт. плазменный индикатор plasma-panel ~ вчт. плазменный дисплей portrait ~ вчт. портретный дисплей raster ~ вчт. растровый дисплей remote ~ вчт. дистанционный дисплей status ~ вчт. информация о состоянии television ~ вчт. телевизионный дисплей ~ показ, выставка;
there was a great display of goods было выставлено много товаров unformatted ~ вчт. неформатированное отображение vector-mode ~ вчт. векторный дисплей video ~ вчт. видеодисплей video ~ вчт. индикатор video ~ вчт. устройство визуальной индикации video ~ вчт. устройство отображения video ~ вчт. электронное табло -
93 exhibition
ˌeksɪˈbɪʃən сущ.
1) выставка to put on exhibition, stage an exhibition ≈ организовывать выставку, проводить показ to close an exhibition ≈ закрыть выставку to open an exhibition ≈ открыть выставку art exhibition ≈ художественная выставка international exhibition ≈ международная выставка photo exhibition ≈ фотовыставка trade exhibition ≈ выставка-продажа
2) показ, проявление, демонстрация He responded in champion's style by treating the fans to an exhibition of power and speed. ≈ Он ответил в чемпионском стиле, продемонстрировав болельщикам силу и скорость. an exhibition of presumption ≈ демонстрация наглости I know I've made a silly exhibition of myself here. ≈ Я знаю, что я здесь сделал из себя глупое посмешище. Syn: demonstration, showing
3) повышенная стипендия, именная стипендия Syn: scholarship, grant
4) амер. публичный экзамен At the close of the school next spring, we had the exhibition, with charades, dialogues, recitations, and so forth. ≈ При закрытии школы следующей весной мы проведем экзамен с шарадами, диалогами, декламацией и т. п.
5) представление суду (документов и т. п.)
6) мед. назначение или применение лекарств as the result of the exhibition of arsenical treatment ≈ как результат применения мышьяковой терапии выставка - art * выставка картин или скульптуры - industrial * промышленная выставка - simultaneous * (шахматное) сеанс одновременной игры в шахматы - * case выставочный шкаф, выставочная витрина - * goods образцы товаров, отправляемые на выставку - * of flowers выставка цветов экспонаты проявление - an * of bad manners проявление невоспитанности - a notable * of courage пример выдающегося мужества - an opportunity for the * of one's knowledge случай блеснуть своей ученостью /выставить напоказ свои знания/ - to make an * of oneself показать себя с дурной стороны;
выставлять напоказ свои недостатки;
сделать себя посмешищем показ, демонстрация - to stop the * of a film запретить показ (какого-л.) фильма (спортивное) показательное выступление - * match показательный матч (американизм) публичный экзамен повышенная или именная стипендия (дипломатическое) предъявление, представление ( полномочий и т. п.) (юридическое) представление суду (документов, состязательных бумаг и т. п.) (медицина) назначение, применение лекарства exhibition выставка ~ демонстрация ~ показ, проявление ~ показ ~ представление суду (документов и т. п.) ~ представление суду документов ~ публичный экзамен ~ стипендия industrial ~ промышленная выставка to make an ~ of oneself делать из себя посмешище to make an ~ of oneself показывать себя с дурной стороны, вызывать осуждение marketing ~ торговая выставка sales ~ торговая выставка travelling ~ передвижная выставкаБольшой англо-русский и русско-английский словарь > exhibition
-
94 project
1. n1) проект; план; схема•to approve a project — одобрять / утверждать проект
to estimate / to evaluate a project — оценивать проект
to implement a project — осуществлять проект / план
to initiate a project — приступать к осуществлению проекта; начинать проект
to sponsor projects — субсидировать / финансировать проекты
- ambitious projectto support a project — поддерживать / финансировать проект
- approved project
- building project
- carefully selected projects
- commissioning of projects
- completion of a project
- construction project
- constructional project
- cost sharing project
- defense project
- demonstration project
- description of a project
- development project
- economic project
- estimated cost of the project
- evaluation of industrial projects
- family-planning project
- famine relief project
- feasible project
- field implementation of projects
- field projects
- follow-on project
- global project
- high priority project
- individual project
- industrial project
- infrastructure project
- initial project
- inter-country project
- interregional project
- irrigation project
- joint project
- larger project
- large-scale project
- long-term project
- major project
- Manhattan Project
- medium-sized project
- military project
- model project
- modified version of the project
- multicountry project
- multipurpose project
- national development project
- nonmilitary project
- on-going project
- operational project
- original project
- particular project
- physical feasibility of a project
- pilot project
- pre-investment project
- productive project
- program-assisted projects
- project of the century
- regional project
- research project
- short-term project
- smaller project
- small-scale project
- small-sized project
- sound project
- specialized project
- specific project
- subregional project
- technical assistance project
- technical cooperation project
- transnational project
- turn-key project
- umbrella project
- UNDP-supported projects
- unfair project
- United Nations-operated projects
- unsound project
- viable project 2. vпроектировать, составлять проект; прогнозировать; планировать -
95 set\ off
1. I1) the runners set off бегуны взяли старт; we set off мы тронулись /отправились/ в путь2) the look on his face is enough to set you off coll. достаточно одного его вида, чтобы испортить вам настроение2. IIset off at some time set off at once (at last, etc.) отправляться /трогаться в путь/ немедленно и т.д.; set off in some manner set off quickly (slowly again etc.) трогаться в путь быстро и т.д.3. III1) set off smth. /smth. off/ set off a charge (a bomb, a mine, etc.) взрывать заряд и т.д.; set off a gun разряжать ружье [выстрелом]; set off a rocket запускать ракету; set off fireworks /firecrackers/ устраивать фейерверк; set off a chain of explosions произвести серию взрывов2) set off smth. /smth. off/ set off fresh rumours (a wave of sympathy strikes, new developments, a wave of selling, etc.) вызывать новые толки /пересуды/ и т.д.; Gagarin's landing set off a nation-wide demonstration когда приземлился Гагарин, весь народ вышел на улицу; his remark set off an argument его замечание породило спор /дискуссию/; set off heavy fighting приводить к тяжелым боям3) set off smth., smb. /smth., smb. off/ the dress sets off her figure платье выгодно подчеркивает ее фигуру; jewellery sets off her beauty драгоценности придают блеск ее красоте; а large hat sets off her charming face большая шляпа оттеняет ее прелестное лицо; the gold frame sets off the picture картина хорошо смотрится в золотой раме; their plainness set off her delicate beauty ее нежная красота выделялась на фоне их некрасивых лиц: she does not need fine clothes to set her off она так хороша, что ей не нужны никакие наряды4. IVset off smth. /smth. off/ in some manner set off her complexion nicely (delightfully, etc.) прекрасно и т.д. оттенять /подчеркивать/ ее цвет лица; that belt sets her dress off nicely этот пояс очень украшает ее платье5. VIIIset off smb. /smb. off/ doing smth. set them off thinking (wondering, running, etc.) заставить их задуматься и т.д.; this answer set us laughing этот ответ рассмешил нас6. XI1) be set off in some manner if the TNT is roughly handled it will be set off при неосторожном обращении тол может взорваться; be set off somewhere an atomic bomb was set off over Hiroshima на Хиросиму была сброшена атомная бомба2) be set off with smth. the dress was set off with gold braid (with fillets of silver, with embroidery, etc.) платье было отделано золотой тесьмой и т.д.; the description was set off with a touch of humour описание оживлялось легким юмором; be set off by smth. the house was set off by two tall trees дом выделялся /выступал/ на фоне двух больших деревьев7. XIVset off doing smth. set off jumping (crying, singing, etc.) начать прыгать и т.д.; set off running пуститься бежать; set off laughing расхохотаться8. XVIset off for /to/ smth. set off for town (for home, for a trip, for a holiday, to a village, etc.) отправляться в город и т.д.; set off at smth. the horse set off at a great pace лошадь понеслась вскачь; set off on smth. set off on an expedition (on his travels, on a journey, etc.) поехать /отправиться/ в экспедицию и т.д.; set off in smth. set off in pursuit (in search of smth., etc.) пуститься в погоню и т.д.9. XXI11) set off smb. /smb. off/ on (into) smth. set him off on his pet subject (on a long debate, on recollections, etc.) вызвать его на разговор о любимом предмете и т.д.; he always set us off into fits of laughter он всегда заставлял нас безудержно хохотать2) set off smth. /smth. off/ with /by/ smth. set off one colour with another оттенять или подчеркивать один цвет другим; set off a clause by a comma выделить придаточное предложение запятой; set a room off with coloured tapes and flags украшать комнату цветными флажками и лентами; set a dress off with embroidery отделывать платье вышивкой3) set off smth. /smth. off/ against smth. set off gains against losses компенсировать потери выигрышем; set, off these heavy expenses against a probable increase in his salary пойти на большие затраты в надежде на повышение зарплаты; you call set off this loan against what you own me вы можете вычесть эту ссуду из той суммы, которую вы мне должны: you should set off his quick temper against his kindness and generosity учитывая его доброту и щедрость, вы должны быть снисходительными к его вспыльчивости -
96 join
[dʒɔɪn]v1) соединять, присоединять, связывать- join theory and practice- bridge joins the island to the mainland
- road joins the two parts of the townI'll join you later (as soon as I am free, in the square). — Я присоединюсь к вам позднее (как только освобожусь, на площади).
- join smb- join smb's party3) присоединяться к чему-либо, принимать участиеI'll gladly join you in a walk. — Я с удовольствием пройдусь с вами.
Would you join us for a snack? — Пойдешь с нами перекусить? /Вы бы с нами вместе не перекусили?
We join with him in wishing you happiness. — Мы присоединяемся к нему и тоже желаем вам счастья.
- join in a conversation- join smb in a game
- join in singing- join the club- join the army
- join the navy -
97 approach
приближение, подход; сближение; заход на посадку; приближение к срыву [к сваливанию]; метод ( исследования) ; подходить, приближать(ся); заходить на посадку180-degree overhead — заход на посадку над ВПП с разворотом на 180° перед приземлением
360-degree overhead approach — заход на посадку с разворотом на 360° над ВПП (со снижением по спирали)
6-degree final approach — заход на посадку по глиссаде с углом 6° к горизонту
approach on the deck — разг. выход на цель на минимальной высоте
approach to the throat of a nozzle — суживающаяся [докритическая] часть сопла
automatic direction finder approach — заход на посадку с использованием автоматического радиокомпаса
fully coupled automatic approach — автоматический заход на посадку по сигналам курсоглиссадной системы
simulated engine-out missed approach — имитация ухода на второй круг с одним неработающим двигателем
very high-frequency omnirange approach — заход на посадку по системе ВОР [с использованием маяков системы ВОР]
-
98 stall
срыв ( потока) ; срыв, сваливание ( самолёта) ; режим срыва [сваливания]; вводить или попадать в режим срыва [сваливания]; сваливаться ( о самолёте) ; останавливаться)full landing configuration stall — срыв [сваливание] в посадочной конфигурации 1-g stall срыв [сваливание] в горизонтальном прямолинейном полете (с единичной перегрузкой)
go into a stall — входить [попадать] в режим срыва [сваливания]
go out of stall — выходить из режима срыва [сваливания]
put an airplane into a stall — вводить самолёт в режим срыва [сваливания]
slow down to stall — гасить скорость до срыва [сваливания]
stall due to gusts — срыв [сваливание] вследствие воздействия воздушных порывов
stall in level flight — срыв [сваливание] в горизонтальном полете
stall in the clean configuration — срыв [сваливание] с убранными механизацией и шасси
stall in the takeoff configuration — срыв [сваливание] во взлетной конфигурации (шасси выпущено, закрылки отклонены на взлетный угол)
stall with full flaps — срыв [сваливание] при полностью отклонённых закрылках [с полностью выпущенными закрылками]
stall with no flaps — срыв [сваливание] при неотклонённых закрылках [с убранными закрылками]
stall with partial flaps — срыв [сваливание] при частично отклонённых закрылках [с частично выпущенными закрылками]
top and bottom rudder stall — срыв [сваливание] на вираже при смене (действия) рулей
-
99 lay-out
ˈleɪaut сущ.;
тж. layout
1) планировка, план, расположение, разметка He tried to recall the layout of the farmhouse. ≈ Он пытался вспомнить планировку усадьбы. This boat has a good deck layout making everything easy to operate. ≈ У этого судна очень удобно размещены все части и оборудование, что позволяет легко управлять им.
2) макет( книги, газеты и т. п.) Syn: dummy
1.
3) схема, план;
планирование, разработка (плана действий и т. п.;
преим. амер.) Syn: scheme
1., plan,
1.
4) выставка, показ Syn: demonstration, showing
5) а) оборудование;
набор инструментов б) амер.;
сл. приспособление для курения опиума
6) амер.;
разг. группа (людей) Surround this layout, lads, and let's examine them more closely. (A. Adams) ≈ Окружаем эту группу, парни, и посмотрим, что они из себя представляют. n
1) план, разбивка( сада и т. п.) ;
2) положение дел;
3) амер. оборудование;
4) набор инструментов;
5) макет (книги, газеты и т. п.) ;
6) показ, выставка;
7) планировка оборудования, планировка сооружения, компоновка;
8) проект, чертёж, генеральный план, проектная схема, план ( дорожной сети) ;
9) группа, партия ~ разг. угощение;
the dinner was a splendid lay-out обед был великолепен lay-out макет (книги, газеты и т. п.) ~ оборудование;
набор инструментов ~ показ, выставка;
the lay-out of goods выкладка товаров ~ расположение;
планировка;
план, разбивка, разметка (сада и т. п.) ~ разг. угощение;
the dinner was a splendid lay-out обед был великолепен ~ показ, выставка;
the lay-out of goods выкладка товаров -
100 flight
1) полёт, режим полёта, продолжительность полёта; дальность полёта || лётный, полётный2) рейс4) лестничный марш, пролёт лестницы7) пищ. гонок ( рассева)•to cancel the flight — отменять полёт;to carry out the flight — выполнять полёт;to commence the flight — начинать полёт;to complete the flight — завершать полёт;to decelerate in flight — гасить скорость в полёте;to jeopardize the flight — подвергать полёт опасности;to replan the flight — изменять план полёта;while in flight — во время полёта; в процессе полёта;whilst awaiting in flight — в ожидании ( очередной команды с земли) в полёте;-
accelerated flight
-
acceptance flight
-
accident-free flight
-
advertising flight
-
aerial survey flight
-
aerial work flight
-
aero-tow flight
-
altitude flight
-
around-the-world flight
-
asymmetric flight
-
back-to-back flight
-
blind flight
-
box-pattern flight
-
bumpy-air flight
-
business flight
-
calibration flight
-
cancelled flight
-
cargo flight
-
certification test flight
-
charter flight
-
checkout flight
-
climbing flight
-
closed-circuit flight
-
coast-to-coast flight
-
commercial flight
-
contact flight
-
controlled flight
-
conventional flight
-
conveyor flight
-
crop control flight
-
delayed flight
-
delivery flight
-
demonstration flight
-
direct flight
-
directed reference flight
-
emergency flight
-
endurance flight
-
en-route flight
-
experimental flight
-
familiarization flight
-
ferry flight
-
formation flight
-
fuelless flight
-
high altitude flight
-
horizontal flight
-
hovering flight
-
hover flight
-
instructional check flight
-
instructional dual flight
-
instructional solo flight
-
instrument flight
-
interstellar flight
-
laser-powered flight
-
level flight
-
local flight
-
lock flight
-
long-term manned space flight
-
low-level flight
-
manned space flight
-
meteorological reconnaissance flight
-
non-revenue flight
-
nonscheduled flight
-
non-stop flight
-
non-visual flight
-
off-airway flight
-
orbital flight
-
out-and-return flight
-
out-of-trim flight
-
pleasure flight
-
point-to-point flight
-
positioning flight
-
practice flight
-
production test flight
-
record-breaking flight
-
return flight
-
revenue earning flight
-
round-trip flight
-
scheduled flight
-
shakedown flight
-
short-haul flight
-
solar-powered flight
-
solar flight
-
steady flight
-
subsonic flight
-
supersonic flight
-
supervised flight
-
taxi-class flight
-
test flight
-
through flight
-
training dual flight
-
training flight
-
training solo flight
-
transit flight
-
turn-round flight
-
uncontrolled flight
-
unscheduled flight
-
visual flight
-
wings-level flight
См. также в других словарях:
The Demonstration Archive — Infobox Album | Name = The Demonstration Archive Type = compilation Artist = Agalloch Released = August 4, 2008 Recorded = 1996 1998 Genre = Folk metal, black metal, doom metal Length = 62:20 Label = Licht von Dämmerung Arthouse [… … Wikipedia
dispersed the demonstration — scattered the protesters, broke up the demonstration … English contemporary dictionary
Demonstration effect — Demonstration effects are effects on the behavior of individuals caused by observation of the actions of others and their consequences. The term is particularly used in political science and sociology to describe the fact that developments in one … Wikipedia
Demonstration — Dem on*stra tion, n. [L. demonstratio: cf. F. d[ e]monstration.] 1. The act of demonstrating; an exhibition; proof; especially, proof beyond the possibility of doubt; indubitable evidence, to the senses or reason. [1913 Webster] Those intervening … The Collaborative International Dictionary of English
The Gardens at the Las Vegas Springs Preserve — The Gardens at the Springs Preserve, is an 8 acre (3.2 ha) desert botanical garden located in Las Vegas, Nevada. The gardens are currently located in the Las Vegas Springs Preserve at 333 S. Valley View Blvd. Designed to teach water… … Wikipedia
The Katurran Odyssey — is a fantasy children s story book written by screenwriter David Michael Wieger, created and drawn by Star Wars creature designer Terryl Whitlatch, and digitally colored by Stephanie Lostimolo. It takes place in the fictional world of Katurrah,… … Wikipedia
The Satanic Verses controversy — refers to the controversy surrounding Salman Rushdie s novel The Satanic Verses . In particular it involves the novel s alleged blasphemy or unbelief; the 1989 fatwa issued by Ayatollah Ruhollah Khomeini ordering Muslims to kill Rushdie; and the… … Wikipedia
The Grammar of Science — is a book by Karl Pearson first published at London by Walter Scott in 1892. It was recommended by Einstein to his friends of the Olympia Academy. Several themes were covered in this book that later became part of the theories of Einstein and… … Wikipedia
The Complexity of Songs — was an article published by Donald Knuth, an example of an in joke in computer science, namely, in computational complexity theory. The article capitalizes on the tendency of popular songs to evolve from long and content rich ballads to highly… … Wikipedia
The Threepenny Opera (1931 film) — The Threepenny Opera Directed by G. W. Pabst Produced by Seymour Nebenzal … Wikipedia
The whole world is watching — was an iconic chant by anti war demonstrators outside the Democratic National Convention in Chicago in 1968.The event was broadcast from taped footage on the night of Wednesday, August 28, the third day of the convention. Demonstrators took up… … Wikipedia