-
41 кампания прямой рекламы
Advertising: direct advertising campaignУниверсальный русско-английский словарь > кампания прямой рекламы
-
42 руководить кампанией
Makarov: direct a campaignУниверсальный русско-английский словарь > руководить кампанией
-
43 gezielte
gezielte, die Börse beeinflussende Indiskretionen vornehmen
to leak market-sensitive information.
Briefwerbeaktion, gezielte
targeted direct mail campaign;
• Briefzensur postal censorship, censorship of the mail (US);
• Briefzustellung delivery of letters, postal (letter) delivery;
• Briefzweck aim of a letter.
Indiskretion, gezielte
news (inspired) leak;
• gezielte, die Börse beeinflussende Indiskretionen vornehmen to leak market-sensitive information.
Sanktionen, gezielte
targeted sanctions;
• wirtschaftliche Sanktionen economic (trade, commercial) sanctions;
• wirtschaftliche Sanktionen zur Anwendung bringen (UNO) to apply economic sanctions;
• Sanktionen erlassen to put sanctions into motion;
• Sanktionen fallen lassen to recede from sanctions;
• Sanktionen gegen einen Angreiferstaat verhängen to apply sanctions against an aggressor country. -
44 Briefwerbeaktion
Briefwerbeaktion, gezielte
targeted direct mail campaign;
• Briefzensur postal censorship, censorship of the mail (US);
• Briefzustellung delivery of letters, postal (letter) delivery;
• Briefzweck aim of a letter. -
45 envío masivo de emails con anuncios comerciales
• direct e-mailing• direct emailing• e-mailing campaignDiccionario Técnico Español-Inglés > envío masivo de emails con anuncios comerciales
-
46 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
47 object
I 'ob‹ikt noun1) (a thing that can be seen or felt: There were various objects on the table.) objeto, cosa2) (an aim or intention: His main object in life was to become rich.) objetivo, objeto, fin, propósito3) (the word or words in a sentence or phrase which represent(s) the person or thing affected by the action of the verb: He hit me; You can eat what you like.) complemento
II əb'‹ekt verb(often with to) to feel or express dislike or disapproval: He wanted us to travel on foot but I objected (to that). objetar- objectionable
- objectionably
object1 n1. objeto2. objetivo / propósito3. complementoobject2 vb oponerse / no estar de acuerdo1 (thing) objeto, cosa2 (aim, purpose) objetivo, objeto, fin nombre masculino, propósito3 (focus of feelings) objeto4 (obstacle) inconveniente nombre masculino5 SMALLLINGUISTICS/SMALL complemento■ direct/indirect object complemento directo/indirecto1 objetar■ she objected that... objetó que...1 (oppose) oponerse (to, a), poner reparos (to, a)■ I object to the use of the term "chairman' me opongo al uso del término "presidente"2 (disapprove, mind) molestar■ do you object to my smoking? ¿le molesta que fume?3 SMALLLAW/SMALL protestar\SMALLIDIOMATIC EXPRESSION/SMALLobject glass / object lens objetivoobject lesson ejemplo práctico, perfecta demostración nombre femeninoobject [əb'ʤɛkt] vt: objetarobject vi: oponerse, poner reparos, hacer objecionesobject ['ɑbʤɪkt] n1) : objeto m2) objective, purpose: objetivo m, propósito m3) : complemento m (en gramática)n.• artículo s.m.• cosa s.f.• fin s.m.• materia s.f.• objeto s.m.• propósito s.m.v.• objetar v.• oponerse v.
I 'ɑːbdʒɪkt, 'ɒbdʒɪkt1)a) ( thing) objeto mb)no object: distance is no object la distancia no importa or no es inconveniente; money's no object for them — el dinero no les preocupa
c) (of actions, feelings) objeto m2) (aim, purpose) objetivo m, propósito m, fin mwith this object in mind — teniendo en mente este objetivo or propósito
3) ( Ling) complemento mdirect/indirect object — complemento (de objeto) directo/indirecto
II
1. əb'dʒekta) (express objection, oppose)to object (TO something) — oponerse* or poner* objeciones (a algo)
to object to a question — ( Law) oponerse* a or objetar una pregunta
b) (disapprove, mind)if you don't object — si no le molesta or (frml) importuna
to object TO -ING: do you object to my smoking? ¿le molesta que fume?; I object to your using this house as a hotel — no estoy dispuesta a aceptar que uses esta casa como un hotel
2.
vt objetar
I ['ɒbdʒɪkt]1. N1) (=item) objeto msex 3.2) (=focus) objeto mthe economy was the object of heated discussion — la economía fue el objeto de una acalorada discusión
the object of her hatred/love — el objeto de su odio/su amor
3) (=aim) objetivo mwhat's the object of doing that?, what object is there in doing that? — ¿de qué sirve hacer eso?
•
the object of the exercise is to raise money for charity — lo que se persigue con esto es recaudar dinero con fines benéficos4) (=obstacle)•
I want the best, money is no object — quiero lo mejor, no importa cuánto cuesteI want to have a great holiday, money is no object — quiero tirarme unas vacaciones estupendas, el dinero no es problema
money is no object to him — el dinero no es problema or obstáculo para él
5) (Gram) complemento m2.CPDobject clause N — (Gram) proposición f en función de complemento
object language N — (Comput) lengua f objeto
object lesson N (fig) —
it was an object lesson in how not to drive a car — fue un perfecto ejemplo de cómo no conducir un coche
object pronoun N — (Gram) pronombre m que funciona como objeto
direct/indirect object pronoun — pronombre m que funciona como objeto directo/indirecto
II [ǝb'dʒekt]1.VT objetar"you can't do that," he objected — -no puedes hacer eso -objetó
he objected that there wasn't enough time — puso la objección de que or objetó que no tenían suficiente tiempo
2. VI1) (=disapprove) oponerseto object to sth: a lot of people will object to the book — mucha gente se opondrá al libro
to object to sb: she objects to my friends — no le gustan mis amigos
I would object to Paul but not to Robert as chairman — me opondría a que Paul fuera presidente, pero no a que lo fuera Robert
to object to sb doing sth: he objects to her drinking — no le gusta que beba
do you object to my smoking? — ¿le molesta que fume?
do you object to my going? — ¿te importa que vaya?
2) (=protest) oponerse, poner objecioneshe didn't object when... — no su opuso or no puso objeciones cuando...
I object! — frm ¡protesto!
I object to that remark! — ¡ese comentario no lo tolero!
3) (Jur)* * *
I ['ɑːbdʒɪkt, 'ɒbdʒɪkt]1)a) ( thing) objeto mb)no object: distance is no object la distancia no importa or no es inconveniente; money's no object for them — el dinero no les preocupa
c) (of actions, feelings) objeto m2) (aim, purpose) objetivo m, propósito m, fin mwith this object in mind — teniendo en mente este objetivo or propósito
3) ( Ling) complemento mdirect/indirect object — complemento (de objeto) directo/indirecto
II
1. [əb'dʒekt]a) (express objection, oppose)to object (TO something) — oponerse* or poner* objeciones (a algo)
to object to a question — ( Law) oponerse* a or objetar una pregunta
b) (disapprove, mind)if you don't object — si no le molesta or (frml) importuna
to object TO -ING: do you object to my smoking? ¿le molesta que fume?; I object to your using this house as a hotel — no estoy dispuesta a aceptar que uses esta casa como un hotel
2.
vt objetar -
48 relación
f.1 relation, association, relationship, connection.2 relation, treatment, intercourse, dealing.3 acquaintance, relation.4 account, recitation, narration, recital.5 report, recountal.6 friendship.7 relative, member of the family, relation.* * *1 (correspondencia) relation, relationship■ una relación amistosa a friendship, a friendly relationship2 (conexión) link, connection3 (lista) list, record4 (relato) account, telling5 (en matemática) ratio1 (conocidos) acquaintances; (contactos) contacts, connections\con relación a / en relación a with regard to, regardingestar en buenas relaciones con alguien to be on good terms with somebodyestar en relación con alguien to be in contact with somebodyhacer relación a algo to refer to somethingtener buenas relaciones to be well connectedtener relaciones con alguien (salir) to go out with somebodyrelación de compresión TÉCNICA compression ratiorelaciones diplomáticas diplomatic relationsrelaciones públicas public relationsrelaciones sexuales sexual relations* * *noun f.1) relation2) relationship3) account4) connection5) liaison•- relación sexual* * *SF1) (=vínculo) connectionno existe ninguna relación entre los dos accidentes — there is no connection between the two accidents
existe una relación entre el tabaco y el cáncer — there is a connection o relation o relationship between cigarettes and cancer
•
guardar o tener relación con algo — [suceso] to be connected with sth, be related to sth; [persona] to be connected with sthno guardar relación (alguna) con algo — (=no parecerse) to bear no relation (whatsoever) to sth; (=no estar relacionado) to have no connection o relation (at all) with sth
relación calidad/precio — value for money
tener buena relación calidad/precio — to be good value for money
2)• con relación a, en relación a o con — (=comparado con) compared to, compared with; (=en lo referente a) with regard to, in connection with
un aumento del 3% con relación al año anterior — an increase of 3% over o compared to o compared with the previous year
con relación a la encuesta publicada por este periódico — with regard to o in connection with the survey published by this newspaper
3) (=entre personas)a) [en el momento presente] relations pl¿cómo es su relación o son sus relaciones con su jefe? — how are relations between you and your boss?
•
estar en o mantener buenas relaciones con — [+ persona] to be on good terms with; [+ organización] to have good relations with•
romper las relaciones con — [+ país, organización] to break off relations with; [+ familiar, amigo] to break off all contact withb) [de larga duración] relationship¿cómo eran las relaciones con su padre? — what was your relationship with your father like?
tenía una relación de amistad con algunos de sus alumnos — he had a friendly relationship with some of his students
¿sigues manteniendo las relaciones con tus antiguos compañeros de universidad? — do you still keep in touch with people from your university days?
4) [con empresa, organización] connection¿tiene alguna relación con esa empresa? — do you have any connection with that company?
ha sido detenido por sus relaciones con la Mafia — he has been arrested because of his connections with the Mafia
relaciones laborales — labour relations, labor relations (EEUU)
relaciones públicas — (=actividad) public relations, PR; (=profesional) public relations officer, PR officer
5) (tb: relación amorosa) relationshipno veían con buenos ojos sus relaciones con una extranjera — they did not view his relationship with a foreign woman favourably
mantener o tener relaciones sexuales con algn — [de forma esporádica] to have sex with sb; [de forma continuada] to be in a sexual relationship with sb
relaciones prematrimoniales — premarital sex, sex before marriage
7) (=referencia)•
hacer relación a algo — to refer to sthtener (buenas) relaciones — to be well connected, have good contacts o connections
9) (Mat) (=proporción) ratiolos superan numéricamente en una relación 46-36% — they outnumber them by a ratio of 46-36%
10) frm (=narración) account•
hacer una relación de algo — to give an account of sth11) (=lista) listla relación de aprobados se publicará en marzo — the list of those who have passed will be issued in March
el usuario dispone, junto a la factura telefónica, de una relación de sus llamadas — the customer receives, together with the telephone bill, a breakdown of calls made
12) (Jur) (=informe) record, (official) return* * *1)a) ( conexión) connectioncon relación a or en relación con — ( con respecto a) in connection with; ( en comparación con) relative to
en relación con su carta... — with regard to o regarding your letter...
b) ( correspondencia)en una relación de diez a uno — (Mat) in a ratio of ten to one
2)a) ( trato)relaciones diplomáticas/comerciales — diplomatic/trade relations
es nulo en lo que respecta a las relaciones humanas — he's hopeless when it comes to dealing with people
b) relaciones femenino plural ( influencias) contacts (pl), connections (pl)3)a) ( exposición) accountb) ( lista) list* * *= association, chaining, connection [connexion], connectivity, dealing, interaction, interplay, involvement, link, ratio, relation, relationship, relationship link, relatedness, alliance, liaison, exposure, tie, tie-up.Ex. It is possible and convenient to select a viewpoint on the scope, associations and labels for subjects which coincides with the way in which subjects are handled in the literature.Ex. The information seeking patterns of a variety of academic social scientists were broken down into 6 characteristics: starting; chaining; browsing; differentiating; monitoring; and extracting.Ex. Access is via modified television set, a telephone (and its connections) and a simple keypad.Ex. An information system architecture defines a structure for describing communications connectivity between users of information and sources of information.Ex. The most serious problem for librarians in their dealings with media materials is the massive multiplication of formats, making it difficult for librarians to decide what to buy in what format.Ex. One trend for the future is likely to be the development of hosts which are designed for interaction with the end user.Ex. In the case of the book, it is the interplay of such multifarious trends that will determine its destiny.Ex. Clearly, anyone having any dealings at all with the CAP needs a general understanding of how the system works, at a level which is appropriate to their involvement.Ex. Explanatory references give a little more explanation as to why the link between two names is being made in the catalogue or index.Ex. The microfiche is a common form for catalogues and indexes, usually 208 or 270 frames per fiche, in a piece of film and with a reduction ratio of 42 or 48:1.Ex. The catalogue often forms the basis for co-operation and good relations between the libraries in a region.Ex. Related works are separately catalogued works that have a relationship to another work.Ex. The bibliographic record for the volume is also a monographic record, but with a series entry and a relationship link to the bibliographic record for the series as a whole.Ex. The frequency of co-occurrence of articles from different subfields in selected periodicals is used for measuring the degree of relatedness between these subfields.Ex. This type of alliance is already evident in countries like Thailand, where library science students and educators have been actively involved in writing and illustrating children's books.Ex. It is important to make sure that there is close liaison between the cataloguing department and the order department, otherwise cards are liable to be ordered twice or in insufficient quantity to meet the total demand.Ex. This article also examines the need for exposure to AI by all students in order to become familiar with capabilities and limitations of AI-based systems.Ex. Eastern European countries longing for western scientific ties have wanted to participate in the Internet for a long time, but were excluded by government regulations.Ex. The report of findings may consist simply of a few pages, or be a trends and proposals report, or may suggest tie-ups with other groups.----* beneficios en relación con la inversión = return on investment (ROI).* bloque funcional de relaciones entre registros = linking entry block.* buena relación calidad-precio = value for money.* buscar el origen de la relación entre = trace + the relationship between.* campaña de relaciones públicas = public relations campaign.* campo de relación = linking field.* con relación a = as regards, re, in relation to, in connection with, regarding, concerning.* crear relaciones = structure + relationships.* definir relaciones = structure + relationships.* de segunda importancia en relación con = secondary to.* diagrama de relaciones = relationship display.* encargado de relaciones públicas = public liaison.* en relación a = as for.* en relación con = in association with, in conjunction with, in connection with, in relation to, in respect of, in terms of, in the way of, relating to, relative to, vis à vis, with reference to, with regard(s) to, apropos of, as it relates to, in the context of, on the matter of, re, regarding, apropos to, in reference to, concerning, in keeping with.* en relación proporcional con = in proportion to.* entablar relaciones = enter into + relations, enter into + relationships, build + relationships, develop + relationships, develop + relations, build + relations.* entablar relaciones comerciales = transact.* entablar relaciones con = forge + links with, forge + relationships with, forge + ties.* establecer relaciones = build + relationships, develop + relationships, develop + relations, build + relations, structure + relationships.* establecer relaciones con = forge + links with, forge + relationships with, forge + ties.* estrechar la relación = strengthen + links.* estropear una relación = poison + a relationship.* fortalecer la relación = strengthen + links.* ganancias en relación con la inversión = return on investment (ROI).* grado de relación = relatedness measure.* guardar relación con = bear + relation to, stand in + relation to, stand in + relationship to, bear + relationship to, be commensurate with.* guardar una relación directamente proporcional = vary + proportionately.* guardar una relación inversamente proporcional = vary + inversely.* hacer una relación de = list.* indicador de relación = relation indicator, relational operator, role operator.* ley de relación exponencial inversa al cuadrado = inverse square law.* ley de relación exponencial inversa al cubo = inverse cube law.* mantener relaciones = maintain + contact, maintain + relationships, maintain + relations.* mantener relaciones comerciales = do + business.* mantener una relación con = carry on + relationship with.* mejor relación calidad-precio, la = best value for money, the.* negar tener relación con = disclaim + connection with.* no guardar relación con = be incommensurate with.* número de relación = linking number.* operador de relación = link, relational operator, linking device.* persona encargada de las relaciones públicas = PR man [PR men, -pl.].* poner en relación = bring into + relationship.* que guarde relación con = in keeping with.* relación "es un tipo de" = is-a relationship.* relación afín = affinitive relationship.* relación amorosa = love affair.* relación ascendente = upward reference.* relación asociativa = associative relation, collateral link, collateral reference.* relación calidad-precio = price-performance ratio.* relación causa-efecto = cause-effect relation, causal relationship.* relación clase-tipo = type-token ratio.* relación comparativa = comparative relation.* relación consecutiva = consecutive relation.* relación contractual = contractual relationship.* relación coordinada = coordinate relation.* relación costes-beneficios = cost-benefit ratio.* relación costos-beneficios = cost-benefit ratio.* relación de aplicación = bias relation.* relación de confianza = trusting relationship.* relación de contenido = contents notes.* relación de equivalencia = equivalence relationship.* relación de inclusión = part-whole relation.* relación de poder = power relationship.* relación de preferencia = preferential relation, preferential relationship.* relación descendente = downward reference.* relación de trabajo = working relation, working relationship, work relationship, work relation.* relación directa = direct relationship, linear relationship, linear relation.* relación directamente proporcional significativa = significant direct relationship.* relación directa significativa = significant direct relationship.* relación entre compañeros = peer interaction.* relación entre cuasisinónimos = near-synonymous relationship.* relaciones = intercourse.* relaciones comerciales = business dealings, commercial relations, trade relations.* relaciones de género = gender relations.* relaciones de poder = power relations.* relaciones diplomáticas = diplomatic relations.* relaciones entre hombres y mujeres = gender relations.* relaciones humanas = human relations, human relationships.* relaciones industriales = industrial relations.* relaciones jerárquicas = role relationships.* relaciones laborales = labour relations, employment relations.* relación específica = downward reference.* relaciones prematrimoniales = premarital sex.* relaciones públicas = public relations (PR), PR activities, public relations exercise, public liaison.* relaciones sexuales = sexual intercourse, intercourse.* relaciones sexuales promiscuas = casual sex(ual) encounters, casual sex.* relaciones sociales = social relations.* relación estrecha = close contact.* relación formal = formal relation.* relación genérica = generic relation, generic relationship, upwards link, upward reference.* relación género/especie = genus/species relationship.* relación internacional = international relation.* relación interracial = interracial relationship.* relación inversa = inverse relationship.* relación inversamente proporcional significativa = inverse relationship, significant inverse relationship.* relación inversa significativa = significant inverse relationship.* relación jerárquica = hierarchical relation, hierarchical relationship.* relación laboral = working relation, working relationship, work relationship, work relation.* relación negativa = negative relationship.* relación parte-todo = whole/part relationship, whole-part relationship.* relación positiva = positive relationship.* relación semántica = semantic relation, semantic relationship.* relación sexual = sexual relationship.* relación sexual sin protección = unprotected sex.* relación simbiótica = symbiotic relationship.* relación sintáctica = syntactic relation, syntactic relationship, syntactical relationship.* relativo a la relación costos-beneficios = cost-benefit, cost-benefit.* romper una relación = break off + relationship, sever + connection.* sin relación = unrelated, unconnected.* sin relación con = unrelated to.* sociología de las relaciones industriales = industrial sociology, sociology of industrial relations.* tener relación con = have + bearing on.* tener relaciones amorosas = have + an affair.* tener relaciones con = have + dealings with.* tener relaciones sexuales con = have + intercourse with.* * *1)a) ( conexión) connectioncon relación a or en relación con — ( con respecto a) in connection with; ( en comparación con) relative to
en relación con su carta... — with regard to o regarding your letter...
b) ( correspondencia)en una relación de diez a uno — (Mat) in a ratio of ten to one
2)a) ( trato)relaciones diplomáticas/comerciales — diplomatic/trade relations
es nulo en lo que respecta a las relaciones humanas — he's hopeless when it comes to dealing with people
b) relaciones femenino plural ( influencias) contacts (pl), connections (pl)3)a) ( exposición) accountb) ( lista) list* * *= association, chaining, connection [connexion], connectivity, dealing, interaction, interplay, involvement, link, ratio, relation, relationship, relationship link, relatedness, alliance, liaison, exposure, tie, tie-up.Ex: It is possible and convenient to select a viewpoint on the scope, associations and labels for subjects which coincides with the way in which subjects are handled in the literature.
Ex: The information seeking patterns of a variety of academic social scientists were broken down into 6 characteristics: starting; chaining; browsing; differentiating; monitoring; and extracting.Ex: Access is via modified television set, a telephone (and its connections) and a simple keypad.Ex: An information system architecture defines a structure for describing communications connectivity between users of information and sources of information.Ex: The most serious problem for librarians in their dealings with media materials is the massive multiplication of formats, making it difficult for librarians to decide what to buy in what format.Ex: One trend for the future is likely to be the development of hosts which are designed for interaction with the end user.Ex: In the case of the book, it is the interplay of such multifarious trends that will determine its destiny.Ex: Clearly, anyone having any dealings at all with the CAP needs a general understanding of how the system works, at a level which is appropriate to their involvement.Ex: Explanatory references give a little more explanation as to why the link between two names is being made in the catalogue or index.Ex: The microfiche is a common form for catalogues and indexes, usually 208 or 270 frames per fiche, in a piece of film and with a reduction ratio of 42 or 48:1.Ex: The catalogue often forms the basis for co-operation and good relations between the libraries in a region.Ex: Related works are separately catalogued works that have a relationship to another work.Ex: The bibliographic record for the volume is also a monographic record, but with a series entry and a relationship link to the bibliographic record for the series as a whole.Ex: The frequency of co-occurrence of articles from different subfields in selected periodicals is used for measuring the degree of relatedness between these subfields.Ex: This type of alliance is already evident in countries like Thailand, where library science students and educators have been actively involved in writing and illustrating children's books.Ex: It is important to make sure that there is close liaison between the cataloguing department and the order department, otherwise cards are liable to be ordered twice or in insufficient quantity to meet the total demand.Ex: This article also examines the need for exposure to AI by all students in order to become familiar with capabilities and limitations of AI-based systems.Ex: Eastern European countries longing for western scientific ties have wanted to participate in the Internet for a long time, but were excluded by government regulations.Ex: The report of findings may consist simply of a few pages, or be a trends and proposals report, or may suggest tie-ups with other groups.* beneficios en relación con la inversión = return on investment (ROI).* bloque funcional de relaciones entre registros = linking entry block.* buena relación calidad-precio = value for money.* buscar el origen de la relación entre = trace + the relationship between.* campaña de relaciones públicas = public relations campaign.* campo de relación = linking field.* con relación a = as regards, re, in relation to, in connection with, regarding, concerning.* crear relaciones = structure + relationships.* definir relaciones = structure + relationships.* de segunda importancia en relación con = secondary to.* diagrama de relaciones = relationship display.* encargado de relaciones públicas = public liaison.* en relación a = as for.* en relación con = in association with, in conjunction with, in connection with, in relation to, in respect of, in terms of, in the way of, relating to, relative to, vis à vis, with reference to, with regard(s) to, apropos of, as it relates to, in the context of, on the matter of, re, regarding, apropos to, in reference to, concerning, in keeping with.* en relación proporcional con = in proportion to.* entablar relaciones = enter into + relations, enter into + relationships, build + relationships, develop + relationships, develop + relations, build + relations.* entablar relaciones comerciales = transact.* entablar relaciones con = forge + links with, forge + relationships with, forge + ties.* establecer relaciones = build + relationships, develop + relationships, develop + relations, build + relations, structure + relationships.* establecer relaciones con = forge + links with, forge + relationships with, forge + ties.* estrechar la relación = strengthen + links.* estropear una relación = poison + a relationship.* fortalecer la relación = strengthen + links.* ganancias en relación con la inversión = return on investment (ROI).* grado de relación = relatedness measure.* guardar relación con = bear + relation to, stand in + relation to, stand in + relationship to, bear + relationship to, be commensurate with.* guardar una relación directamente proporcional = vary + proportionately.* guardar una relación inversamente proporcional = vary + inversely.* hacer una relación de = list.* indicador de relación = relation indicator, relational operator, role operator.* ley de relación exponencial inversa al cuadrado = inverse square law.* ley de relación exponencial inversa al cubo = inverse cube law.* mantener relaciones = maintain + contact, maintain + relationships, maintain + relations.* mantener relaciones comerciales = do + business.* mantener una relación con = carry on + relationship with.* mejor relación calidad-precio, la = best value for money, the.* negar tener relación con = disclaim + connection with.* no guardar relación con = be incommensurate with.* número de relación = linking number.* operador de relación = link, relational operator, linking device.* persona encargada de las relaciones públicas = PR man [PR men, -pl.].* poner en relación = bring into + relationship.* que guarde relación con = in keeping with.* relación "es un tipo de" = is-a relationship.* relación afín = affinitive relationship.* relación amorosa = love affair.* relación ascendente = upward reference.* relación asociativa = associative relation, collateral link, collateral reference.* relación calidad-precio = price-performance ratio.* relación causa-efecto = cause-effect relation, causal relationship.* relación clase-tipo = type-token ratio.* relación comparativa = comparative relation.* relación consecutiva = consecutive relation.* relación contractual = contractual relationship.* relación coordinada = coordinate relation.* relación costes-beneficios = cost-benefit ratio.* relación costos-beneficios = cost-benefit ratio.* relación de aplicación = bias relation.* relación de confianza = trusting relationship.* relación de contenido = contents notes.* relación de equivalencia = equivalence relationship.* relación de inclusión = part-whole relation.* relación de poder = power relationship.* relación de preferencia = preferential relation, preferential relationship.* relación descendente = downward reference.* relación de trabajo = working relation, working relationship, work relationship, work relation.* relación directa = direct relationship, linear relationship, linear relation.* relación directamente proporcional significativa = significant direct relationship.* relación directa significativa = significant direct relationship.* relación entre compañeros = peer interaction.* relación entre cuasisinónimos = near-synonymous relationship.* relaciones = intercourse.* relaciones comerciales = business dealings, commercial relations, trade relations.* relaciones de género = gender relations.* relaciones de poder = power relations.* relaciones diplomáticas = diplomatic relations.* relaciones entre hombres y mujeres = gender relations.* relaciones humanas = human relations, human relationships.* relaciones industriales = industrial relations.* relaciones jerárquicas = role relationships.* relaciones laborales = labour relations, employment relations.* relación específica = downward reference.* relaciones prematrimoniales = premarital sex.* relaciones públicas = public relations (PR), PR activities, public relations exercise, public liaison.* relaciones sexuales = sexual intercourse, intercourse.* relaciones sexuales promiscuas = casual sex(ual) encounters, casual sex.* relaciones sociales = social relations.* relación estrecha = close contact.* relación formal = formal relation.* relación genérica = generic relation, generic relationship, upwards link, upward reference.* relación género/especie = genus/species relationship.* relación internacional = international relation.* relación interracial = interracial relationship.* relación inversa = inverse relationship.* relación inversamente proporcional significativa = inverse relationship, significant inverse relationship.* relación inversa significativa = significant inverse relationship.* relación jerárquica = hierarchical relation, hierarchical relationship.* relación laboral = working relation, working relationship, work relationship, work relation.* relación negativa = negative relationship.* relación parte-todo = whole/part relationship, whole-part relationship.* relación positiva = positive relationship.* relación semántica = semantic relation, semantic relationship.* relación sexual = sexual relationship.* relación sexual sin protección = unprotected sex.* relación simbiótica = symbiotic relationship.* relación sintáctica = syntactic relation, syntactic relationship, syntactical relationship.* relativo a la relación costos-beneficios = cost-benefit, cost-benefit.* romper una relación = break off + relationship, sever + connection.* sin relación = unrelated, unconnected.* sin relación con = unrelated to.* sociología de las relaciones industriales = industrial sociology, sociology of industrial relations.* tener relación con = have + bearing on.* tener relaciones amorosas = have + an affair.* tener relaciones con = have + dealings with.* tener relaciones sexuales con = have + intercourse with.* * *A1 (conexión) connectionesto no tiene or no guarda ninguna relación con los hechos this has no connection with o bears no relation to the factsexiste una relación entre los dos sucesos there is a connection o link between the two eventscon relación a or en relación con (con respecto a) in connection with; (en comparación con) relative toen relación con su carta de fecha … in connection with o with regard to your letter dated …hubo un descenso con relación al año anterior there was a decrease relative to the previous year2tiene una excelente relación calidad-precio it is excellent value for moneyuna relación causa-efecto a relationship of cause and effectCompuesto:equivalence relationB1(trato): ha establecido una buena relación con él she has built up a good relationship with himrelaciones amistosas/sexuales friendly/sexual relationsrelaciones prematrimoniales premarital sextuvo relaciones amorosas con una famosa actriz he had an affair with a famous actressmantienen relaciones formales desde hace años they have been courting for yearssiempre ha tenido muy buenas relaciones con su jefe she has always had o enjoyed a very good relationship with her bossahora estoy en buenas relaciones con él I'm on good terms with him nowrelaciones comerciales trading o trade relationshan roto las relaciones diplomáticas they have broken off diplomatic relationses nulo en lo que respecta a las relaciones humanas he's hopeless when it comes to dealing with people o when it comes to the human side of thingslas relaciones entre padres e hijos the relationship between parents and their childrentiene buenas relaciones en la empresa he has some good contacts o connections in the companyCompuestos:fpl foreign affairs (pl)C1 (exposición) accounthizo una detallada relación de los hechos she gave a detailed account of the facts2 (lista) list* * *
relación sustantivo femenino
1
con relación a or en relación con ( con respecto a) in connection with;
( en comparación con) relative to;◊ en relación con su carta … with regard to o regarding your letter …b) ( correspondencia):
una relación causa-efecto a relationship of cause and effect
2
estoy en buenas relaciones con él I'm on good terms with himb)
(trato comercial, diplomático) relations (pl);
( trato carnal) sex;
relaciones prematrimoniales premarital sex;
relaciones públicas ( actividad) public relations (pl);
( persona) public relations officer;
(de cantante, artista) PR;
3
relación sustantivo femenino
1 (entre personas) relationship: no tengo relación alguna con ellos, I don't maintain any form of contact with them
estar en buenas relaciones con alguien, to be on good terms with sb
tener relaciones influyentes, to have good contacts
2 (entre ideas o cosas) connection, relation
con relación a su pregunta, regarding your question
3 (de nombres, elementos, etc) list
4 (de un hecho o situación) account: la relación de los hechos es algo confusa, the description of the facts is somewhat confusing
5 Mat ratio, proportion
6 relaciones públicas, (actividad) public relations
(persona) public relations officer
' relación' also found in these entries:
Spanish:
ajena
- ajeno
- causa
- cimentar
- comercio
- con
- consonancia
- cortar
- definitivamente
- desconectarse
- enlace
- enrarecerse
- entrañable
- escarceo
- extramatrimonial
- hermandad
- intimidad
- laboral
- lazo
- murmuración
- paréntesis
- proporción
- regañar
- relucir
- rencilla
- romperse
- salir
- sexo
- tambalearse
- tempestuosa
- tempestuoso
- tirantez
- trabajada
- trabajado
- tratar
- tratarse
- trato
- ver
- vendedor
- vendedora
- asfixiante
- asunto
- aventura
- clandestino
- comunicación
- conexión
- conocer
- consolidar
- correspondencia
- desgastar
English:
association
- bearing
- blossom
- breakup
- bust up
- close
- commensurate
- connect
- connected
- connection
- damage
- fall apart
- intimate
- involvement
- liaison
- money
- of
- pertinent
- record
- relation
- relationship
- rob
- stormy
- strain
- strained
- strengthen
- terminate
- to
- two-timer
- unrelated
- value
- walk out
- acquaintance
- disclaim
- further
- involve
- irrelevant
- obviously
- put
- rapport
- re
- reference
- regard
- relevance
- unconnected
* * *♦ nf1. [nexo] relation, connection;con relación a, en relación con in relation to, with regard to;no hay ninguna relación entre los dos secuestros the two kidnappings are unrelated o unconnected;guardar relación con algo to be related to sth;no guardar relación con algo to bear no relation to sth;relación calidad-precio value for money;2. [comunicación, trato] relations, relationship;mantener relaciones con alguien to keep in touch with sb;relaciones comerciales [vínculos] business links; [comercio] trade;relaciones diplomáticas diplomatic relations;han roto las relaciones diplomáticas they have broken off diplomatic relations;relaciones internacionales international relations;relaciones laborales industrial relations;relación de pareja: [m5] los problemas de las relaciones de pareja relationship problems;dice que no necesita de la relación de pareja she says she doesn't need to be in a relationship with anybody;relaciones de parentesco kinship;relaciones personales personal relationships;relaciones públicas [actividad] public relations, PR3. [lista] list4. [descripción] account5. [informe] report6.relaciones [noviazgo] relationship;llevan cinco años de relaciones they've been going out together for five years;un cursillo sobre las relaciones de pareja a course on being in a relationship;relaciones prematrimoniales premarital sex;mantener relaciones prematrimoniales to have premarital sex;relaciones sexuales sexual relations7.relaciones [contactos] contacts, connections;tener buenas relaciones to be well connected8. Mat ratio♦ nmf invrelaciones públicas [persona] public relations officer, PR officer* * *f1 relationship;la relación calidad-precio es muy buena it’s good value for money;relación causa-efecto cause and effect relationship;mantener relaciones (amorosas) con alguien have an affair with s.o.2 ( conexión) relation;no guardar relación con bear no relation to;con oen relación a with o in relation to* * *1) : relation, connection, relevance2) : relationship3) relato: account4) lista: list5)en relación con : in relation to, concerning6)relacionespúblicas : public relations* * *relación n1. (trato) relationship2. (correspondencia, unión) connectioncon relación a / en relación con with regard to / in relation to -
49 conduct
1. noun1) (behaviour) Verhalten, das2. transitive verb1) (Mus.) dirigieren2) führen [Geschäfte, Krieg, Gespräch]; durchführen [Operation, Untersuchung]3) (Phys.) leiten [Wärme, Elektrizität]4)5) (guide) führena conducted tour [of a museum/factory] — eine [Museums-/Werks]führung
* * *1. verb1) (to lead or guide: We were conducted down a narrow path by the guide; He conducted the tour.) führen2) (to carry or allow to flow: Most metals conduct electricity.) leiten3) (to direct (an orchestra, choir etc).) dirigieren4) (to behave (oneself): He conducted himself well at the reception.) sich betragen5) (to manage or carry on (a business).) betreiben2. noun1) (behaviour: His conduct at school was disgraceful.) das Betragen2) (the way in which something is managed, done etc: the conduct of the affair.) die Führung•- academic.ru/115742/conducted_tour">conducted tour- conduction
- conductor* * *con·ductI. vt[kənˈdʌkt]1. (carry out)to \conduct an experiment/an inquiry/a study ein Experiment/eine Ermittlung/eine Studie durchführento \conduct one's private life sein Privatleben gestaltento \conduct negotiations Verhandlungen führento \conduct a religious service einen Gottesdienst abhalten2. (direct)to \conduct a business/meeting einen Betrieb/eine Besprechung leitento \conduct an orchestra ein Orchester dirigieren3. (guide)▪ to \conduct sb jdn führen\conducted tour Führung f4. ELECto \conduct electricity/heat Strom/Wärme leitenII. vi[kənˈdʌkt]MUS dirigierenIII. n[ˈkɒndʌkt, AM ˈkɑ:n-]code of \conduct Verhaltenskodex m* * *['kɒndʌkt]1. n1) (= behaviour) Verhalten nt, Benehmen nt (towards gegenüber); (of children also) Betragen nt; (of prisoner) Führung f2) (= management) Führung f; (of conference, commission of inquiry) Leitung f; (of investigation) Durchführung fhis conduct of the war —
their conduct of the campaign — die Art, wie sie die Kampagne durchführen/durchgeführt haben
2. vt[kən'dʌkt]conducted tour (of) (of country) — Gesellschaftsreise f (durch); (of building) Führung f (durch)
2) (= direct, manage) war, campaign, correspondence, conversation führen; meeting, business also leiten; investigation durchführen; private affairs handhabenhe conducted his own defence — er übernahm seine eigene Verteidigung
4) (PHYS, PHYSIOL) leiten; lightning ableiten, erden3. vi[kən'dʌkt]4. vr[kən'dʌkt] sich verhalten, sich benehmen; (prisoner) sich führen* * *A s [ˈkɒndʌkt; -dəkt; US ˈkɑn-]1. Führung f:a) Leitung f, Verwaltung fb) Handhabung f, Durchführung f:conduct of state Staatsverwaltung;conduct of war Krieg(s)führung3. fig Führung f, Betragen n, Benehmen n, Verhalten n, Haltung f:4. obs Schutzgeleit n5. MAL etc Ausführung fB v/t [kənˈdʌkt]1. führen, geleiten, begleiten:a) Führung f (durch),b) Gesellschaftsreise f (durch)2. ein Geschäft führen, betreiben, leiten, verwalten:conduct a campaign (a lawsuit, negotiations) einen Feldzug (einen Prozess, Verhandlungen) führen;conduct war Krieg führen4. conduct o.s. sich betragen, sich benehmen, sich (auf)führen, sich verhalten5. PHYS Wärme, Elektrizität etc leitenC v/i1. PHYS leiten, als Leiter wirken2. MUS dirigieren* * *1. noun1) (behaviour) Verhalten, das2. transitive verb1) (Mus.) dirigieren2) führen [Geschäfte, Krieg, Gespräch]; durchführen [Operation, Untersuchung]3) (Phys.) leiten [Wärme, Elektrizität]4)5) (guide) führena conducted tour [of a museum/factory] — eine [Museums-/Werks]führung
* * *n.Benehmen -ungen n.Führung -en f.Gebaren - n.Handlungsweise f. v.dirigieren v.führen v.leiten v.verhalten v. -
50 orientar
v.1 to direct.mi ventana está orientada hacia el sur my window faces south o is south-facing2 to give advice or guidance to.3 to guide, to direct, to show the way, to give a direction.* * *2 (esfuerzos, investigaciones) to direct3 (guiar) to guide; (aconsejar) to advise1 to find one's bearings* * *verb1) to guide2) orient* * *1. VT1) (=situar)orientar algo hacia o a algo — to position sth to face sth
orientaron la parabólica hacia el norte — they positioned the satellite dish to face north, they put the satellite dish facing north
la casa está orientada hacia el suroeste — the house faces south-west, the house looks south-west
2) (=enfocar) to directtenemos que orientar nuestros esfuerzos hacia un aumento de la productividad — we must direct our efforts towards improving productivity
hay que orientar las investigaciones en otro sentido — we shall have to follow a different path of enquiry
cómics orientados a un público adulto — comics oriented o targeted at adult readers
3) (=guiar) to guideme ha orientado en la materia — he has guided me through the subject, he has given me guidance about the subject
4) (Náut) [+ vela] to trim2.See:* * *1.verbo transitivo1)a) < reflector> to positionoriente la antena hacia el este — position/turn the antenna (AmE) o (BrE) aerial to face east
b) < edificio>c) (Náut) < velas> to trim2) ( encaminar)orienté mis esfuerzos hacia... — I directed my efforts toward...
una política orientada a combatir la inflación — a policy designed to fight inflation o directed at fighting inflation
3) < personas> faro/estrellas to guide; profesor/amigo to advise2.orientarse v pron1) ( ubicarse) to get one's bearings, orient oneselforientarse por las estrellas — (Náut) to steer by the stars
2)a) ( girar)b) ( inclinarse)mis hijos se orientaron hacia las ciencias — my sons went in for o opted for science
c) ( informarse) to get information* * *= gear (to/toward(s)/for), orient, orientate, give + advice on, guide, give + direction, angle, lend + direction, put + Nombre + on the right track, point + Nombre + in the right direction.Ex. Most of the main subject headings lists are geared to the alphabetical subject approach found in dictionary catalogues.Ex. Supermarket hosts have their own specialised, and often unique command languages, and have been oriented to specialist searchers.Ex. In this category the majority of programmes were found to be orientated towards information systems for business and management.Ex. She also gives valuable advice on distinguishing between the Lost Sheep and Confidence Personified.Ex. You can press F2 key at this point to take advantage of menus that will guide you through Command Search.Ex. To give direction to these physical resources, there are objectives for the project and a framework timetable.Ex. This publication seems to find particular favour in law firms, possibly because of its currency and the way it is angled towards the commercial world.Ex. Policies are guidelines that lend direction to planning and decision-making.Ex. The most natural way out is to ask the enquirer: usually he will know, or at least will be able to put the librarian on the right track.Ex. These metaphors point us in the right direction and set us off on a discussion of fiction as a symbolic structure that is to life what metaphors are to reality.----* encargado de orientar al lector = readers' adviser.* orientarse = get + Posesivo + bearings.* orientar un servicio hacia = target + service.* * *1.verbo transitivo1)a) < reflector> to positionoriente la antena hacia el este — position/turn the antenna (AmE) o (BrE) aerial to face east
b) < edificio>c) (Náut) < velas> to trim2) ( encaminar)orienté mis esfuerzos hacia... — I directed my efforts toward...
una política orientada a combatir la inflación — a policy designed to fight inflation o directed at fighting inflation
3) < personas> faro/estrellas to guide; profesor/amigo to advise2.orientarse v pron1) ( ubicarse) to get one's bearings, orient oneselforientarse por las estrellas — (Náut) to steer by the stars
2)a) ( girar)b) ( inclinarse)mis hijos se orientaron hacia las ciencias — my sons went in for o opted for science
c) ( informarse) to get information* * *= gear (to/toward(s)/for), orient, orientate, give + advice on, guide, give + direction, angle, lend + direction, put + Nombre + on the right track, point + Nombre + in the right direction.Ex: Most of the main subject headings lists are geared to the alphabetical subject approach found in dictionary catalogues.
Ex: Supermarket hosts have their own specialised, and often unique command languages, and have been oriented to specialist searchers.Ex: In this category the majority of programmes were found to be orientated towards information systems for business and management.Ex: She also gives valuable advice on distinguishing between the Lost Sheep and Confidence Personified.Ex: You can press F2 key at this point to take advantage of menus that will guide you through Command Search.Ex: To give direction to these physical resources, there are objectives for the project and a framework timetable.Ex: This publication seems to find particular favour in law firms, possibly because of its currency and the way it is angled towards the commercial world.Ex: Policies are guidelines that lend direction to planning and decision-making.Ex: The most natural way out is to ask the enquirer: usually he will know, or at least will be able to put the librarian on the right track.Ex: These metaphors point us in the right direction and set us off on a discussion of fiction as a symbolic structure that is to life what metaphors are to reality.* encargado de orientar al lector = readers' adviser.* orientarse = get + Posesivo + bearings.* orientar un servicio hacia = target + service.* * *orientar [A1 ]vtA1 ‹antena/reflector› orientar algo HACIA/A algo:oriente la antena al este or hacia el este position/turn the antenna ( AmE) o ( BrE) aerial to face eastorientó el avión hacia el sur he headed the plane south2 ‹edificio›decidieron orientarlo hacia el sur they decided to build it facing southla casa está orientada al sur or hacia el sur the house faces south o is south-facing, the house has a southern aspect ( frml)3 ( Náut) ‹velas› to trimB(encaminar): orientemos nuestros esfuerzos hacia la consecución de este objetivo let us direct our efforts toward the achievement of this goaluna política orientada a combatir la inflación a policy designed to fight inflation o directed at fighting inflationC (guiar) ‹persona›1 «faro/estrellas» to guide2 «profesor/amigo» to adviseorientar a los jóvenes en la elección de una carrera to give young people guidance on their choice of a careerA (ubicarse) to get one's bearings, orient oneself, orientate oneself ( BrE); (no perderse) to find one's way aroundlos antiguos navegantes se orientaban por las estrellas in ancient times sailors steered by the starsB1(girar): plantas que se orientan hacia el sol plantas that turn toward(s) the sun2(inclinarse): las tres hermanas se orientaron hacia las ciencias the three sisters went in for o opted for science3 ( caus) (informarse) to get information* * *
orientar ( conjugate orientar) verbo transitivo
1
2 ( encaminar) ‹esfuerzos/política› to direct
3 ‹ persona›
( mostrar el camino):
orientarse verbo pronominal ( ubicarse) to get one's bearings, orient oneself;
orientar verbo transitivo
1 (un objeto) to position: compraron un terreno orientado al norte, they bought a piece of land facing north
2 (a una persona) to advise, guide
3 (indicar camino) to give directions
4 (actitud, acción, etc, hacia un fin determinado) to direct, aim
una campaña publicitaria orientada hacia los jóvenes, an advertising campaign aimed at young people
' orientar' also found in these entries:
English:
orient
- orientate
- trim
- gear
* * *♦ vt1. [dar una posición] to direct;hay que orientar el foco hacia abajo the spotlight needs to be pointed downwards;orientó la popa hacia el este he pointed the stern eastwards;mi ventana está orientada hacia el sur my window faces south o is south-facing2. [indicar una dirección] to guide;un lugareño les orientó a local pointed them in the right direction3. [aconsejar] to give advice o guidance to;necesito que me orienten sobre el mejor modelo I need some advice about the best modelorientaron las medidas a reducir la inflación the measures were aimed at reducing inflation;orientó sus investigaciones hacia la biogenética he focused his research on biogenetics* * *v/t1 ( aconsejar) advise2:orientar algo hacia algo turn sth toward sth* * *orientar vt1) : to orient, to position2) : to guide, to direct* * *orientar vb1. (telescopio, antena) to point2. (guiar a una persona) to direct / to guide3. (aconsejar a una persona) to advise -
51 akcja
-i; -e; gen pl -i; f( kampania) campaign, operation; ( działalność) action; ( fabuła) plot; FIN share; SPORT breakaway* * *f.1. (= zorganizowane działanie) campaign, (cooperative l. organised) effort, action; akcja wyborcza political campaign; akcja charytatywna charitable effort; akcja ratowania rescue efforts; akcja społeczna social welfare efforts; podjąć akcję start l. initiate a campaign; prowadzić akcję carry out l. be engaged in a campaign; przystąpić do akcji join a campaign; brać udział w akcji take part in a campaign; akcja bezpośrednia direct action; zasada akcji i reakcji fiz. law l. principle of action and reaction.2. wojsk. (= działania wojenne) action, operation; akcja zbrojna military action; akcja bojowa combat l. battle; akcja dywersyjna diversion; wprowadzać czołgi do akcji lead the tanks into action l. battle.4. sl. (= sensacja, zamieszanie) affair, fuss.5. ( fabuła) story, plot, action; miejsce akcji scene of the action; akcja się rozwija plot l. story unfolds; akcja się rozgrywa action l. story takes place.6. ekon. share; pakiet akcji interest; wartość akcji share value; wypuścić akcje issue stocks l. shares; kurs akcji stock l. share price; akcje zwyżkują stocks l. shares are rising; akcje spadają stocks l. shares are falling; czyjeś akcje idą w górę przen. sb's star is on the rise.The New English-Polish, Polish-English Kościuszko foundation dictionary > akcja
-
52 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
53 election
ɪˈlekʃən сущ.
1) выборы, избирательная компания to carry an election ≈ победить на выборах to win an election ≈ победить на выборах to concede election ≈ проигрывать на выборах;
признать свое поражение на выборах to lose an election ≈ проигрывать на выборах to decide an election ≈ успешно провести выборы to swing an election ≈ успешно провести выборы to fix an election ≈ подтасовывать/фальсифицировать результаты выборов to rig an election ≈ подтасовывать/фальсифицировать результаты выборов to hold an election ≈ проводить выборы to schedule an election ≈ проводить выборы disputed election ≈ опротестованные выборы (выборы, результаты которых оспориваются соперниками кандидата) authorization election ≈ "санкционирующие выборы" (процедура, проводимая местной или федеральной трудовой администрацией, предшествующая предоставлению данному профсоюзу права представлять интересы работников данной профессии, см. certification election certification election ≈ "уполномочивающие выборы" (процедура, проводимая местной или федеральной трудовой администрацией с целью определения официального профсоюза - представителя интересов работников данной профессии;
прочие профсоюзы, при условии прохождения санкционирующих выборов, authorization election, также имеют право представлять интересы работников данной сферы, однако не имеют официального статуса) free election ≈ свободные выборы general election ≈ всеобщие (амер. дополнительные) выборы local election ≈ местные выборы (выборы в местные органы власти) national elections ≈ всеобщие выборы primary election ≈ предварительные выборы realigning election ≈ выборы, изменяющие соотношение сил special election ≈ довыборы, дополнительные выборы watershed election ≈ "выборы-водораздел" (выборы, результаты которых радикально определяют судьбу страны на многие годы) election campaign ≈ избирательная кампания election fever ≈ предвыбораная лихорадка
2) выбор, избрание( результат)
3) рел. предопределение выборы - general * всеобщие выборы - midterm *(s) промежуточные выборы - presidential *(s) выборы президента - special * (американизм) дополнительные выборы - * results результаты выборов - to stand for (an) * баллотироваться на выборах - he is seeking * to the House of Representatives он выдвинул свою кандидатуру в палату представителей выбор - students will make their * of courses студенты выберут дисциплины, которые они хотят изучать отбор - the * of winners in the music contest определение победителей на конкурсе музыкантов (религия) предопределение;
участь( божьего) избранника accept an ~ признавать результаты выборов call early ~ назначать досрочные выборы call ~ назначать выборы council ~ муниципальные выборы county council ~ выборы в совет округа early ~ досрочные выборы election выбор ~ выборы;
general (special) election всеобщие (амер. дополнительные) выборы;
to hold an election проводить выборы ~ выборы ~ избрание ~ отбор ~ рел. предопределение ~ attr. избирательный, связанный с выборами;
election campaign избирательная кампания ~ by direct suffrage прямые выборы ~ by direct vote прямые выборы ~ by proportional representation выборы путем пропорционального представительства ~ of officers выборы должностных лиц ~ scrutiny committee комиссия по проверке правильности подсчета избирательных бюллетеней ~ to parliament выборы в парламент ~ validation committee комиссия по утверждению результатов выборов ~ выборы;
general (special) election всеобщие (амер. дополнительные) выборы;
to hold an election проводить выборы general ~ всеобщие выборы ~ выборы;
general (special) election всеобщие (амер. дополнительные) выборы;
to hold an election проводить выборы indirect ~ непрямые выборы invalidate an ~ считать выборы недействительными landslide ~ победа на выборах подавляющим большинством голосов list ~ выборы по списку local council ~ выборы в местные органы самоуправления local ~ выборы в местные органы власти local ~ выборы в органы местного самоуправления local ~ местные выборы majority ~ выборы большинством голосов majority ~ избрание большинством голосов municipal ~ муниципальные выборы new ~ новые выборы presidential ~ президентские выборы primary ~ предварительные выборы quash an ~ признавать недействительными результаты голосования uninominal ~ выборы с единственным кандидатом win an ~ побеждать на выборахБольшой англо-русский и русско-английский словарь > election
-
54 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
55 baby
'beibiplural - babies; noun1) (a very young child: Some babies cry during the night; (also adjective) a baby boy.) bebé2) ((especially American, often babe) a girl or young woman.) chica, nena, ricura•- babyish- baby buggy/carriage
- baby grand
- baby-sit
- baby-sitter
- baby-sitting
baby n1. bebé / niñoshe's going to have a baby va a tener un niño / va a tener un hijo2. críatr['beɪbɪ]1 bebé nombre masculino2 (young child) niño,-a3 (youngest son) benjamín nombre masculino4 (of animal) cría5 figurative use (infantile person) niño,-a■ don't be such a baby! ¡no seas niño!6 (brainchild) invento1 (pamper) mimar\SMALLIDIOMATIC EXPRESSION/SMALLto have a baby dar a luz, tener un niñoto be left holding the baby pagar el patoto throw the baby out with the bath-water tirar las frutas frescas con las pochasit's your baby! ¡ya te las apañarás!baby boom explosión nombre femenino demográficababy boomer persona nacida durante una explosión demográficababy boy niñobaby carriage SMALLAMERICAN ENGLISH/SMALL cochecito de niñobaby farm SMALLAMERICAN ENGLISH/SMALL guardería infantilbaby girl niñababy grand piano de media colababy powder polvos nombre masculino plural (de talco) para niñosbaby tooth diente nombre masculino de lechebaby adj1) : de niñoa baby carriage: un cochecitobaby talk: habla infantil2) tiny: pequeño, minúsculoadj.• infantil adj.• pequeño, -a adj.n.• bebé s.m.• criatura s.f.• guagua s.f.• nene s.m.• niño de pecho s.m.• rorro s.m.v.• mimar v.
I 'beɪbia) ( infant) bebé m, niño, -ña m,f, bebe, -ba m,f (Per, RPl), guagua f (Andes)to have a baby — tener* un hijo or un niño
to leave somebody holding the baby — (BrE) cargarle* el muerto a alguien (fam)
to throw the baby out with the bathwater — tirar las frutas frescas con las podridas or (Esp tb) las pochas
b) ( animal) cría fc) ( youngest member) benjamín, -mina m,fd) ( pet concern) (colloq)the campaign is her baby — la campaña es su proyecto or su criatura
II
adjective <corn/car> pequeño
III
transitive verb -bies, -bying, -bied mimar, malcriar*['beɪbɪ]1. N1) (=infant) bebé mf, bebe(-a) m / f (Arg), guagua f (And); (=small child) nene(-a) m / f, niño(-a) m / fthe baby of the family — el benjamín/la benjamina
don't be such a baby! — ¡no seas niño/niña!
- throw out the baby with the bathwater2) (US) ** (=girlfriend) chica * f ; (in direct address) nena * f, cariño m ; (=boyfriend) chico * m ; (in direct address) cariño3) *(fig)a) (=special responsibility)b) (esp US) (=thing)2.VT mimar, consentir3. ADJ1) (=for a baby) de niñobaby clothes — ropita f de niño
2) (=young)baby hedgehog — cría f de erizo
baby rabbit — conejito m
3) (=small) pequeñobaby sweetcorn — mazorca f pequeña
4.CPDbaby bath N — (=bowl, bath) bañera f para bebé; (=gel) gel m de baño para bebé
baby batterer N — persona que maltrata a los niños
baby battering N — maltrato m de los niños
baby bed N — (US) cuna f
baby blues * NPL — (=depression) depresión fsing posparto
baby bonds NPL — (US) bonos mpl depreciados
baby boomer N — niño(-a) m / f nacido(-a) en época de un boom de natalidad (esp de los años 60)
Baby bouncer ® N — columpio m para bebés
baby break N — interrupción f de las actividades profesionales por maternidad
baby brother N — hermano m pequeño
baby buggy N — cochecito m (de bebé)
baby carriage N — (US) cochecito m (de bebé)
baby clothes NPL — ropita fsing de niño
baby doll N — (=toy) muñeca f (en forma de bebé) ; (=nightdress) baby doll m (camisón)
baby doll nightie N — baby doll m (camisón)
baby food(s) N (PL) — comida f para bebés, potitos mpl (Sp) *
baby grand N — (Mus) piano m de media cola
baby lotion N — loción f para bebé
baby milk N — (powdered) leche f maternizada
baby minder N — niñera f
baby monitor N — monitor m de bebés
baby seat N — (Aut) sillita f or asiento m de seguridad para bebés
baby shower N — (US) fiesta con entrega de regalos a la madre y al recién nacido
baby sister N — hermana f pequeña
baby snatcher N — mujer f que roba un bebé
baby tender N — (US) canguro mf
baby tooth * N — diente m de leche
baby walker N — andador m, tacatá m (Sp) *
* * *
I ['beɪbi]a) ( infant) bebé m, niño, -ña m,f, bebe, -ba m,f (Per, RPl), guagua f (Andes)to have a baby — tener* un hijo or un niño
to leave somebody holding the baby — (BrE) cargarle* el muerto a alguien (fam)
to throw the baby out with the bathwater — tirar las frutas frescas con las podridas or (Esp tb) las pochas
b) ( animal) cría fc) ( youngest member) benjamín, -mina m,fd) ( pet concern) (colloq)the campaign is her baby — la campaña es su proyecto or su criatura
II
adjective <corn/car> pequeño
III
transitive verb -bies, -bying, -bied mimar, malcriar* -
56 headquarters
noun singular or plural ((often abbreviated to HQ [ei 'kju:] noun) the place from which the chief officers or leaders of an organization (especially an army) direct and control the activities of that organization: During the election, his house was used as the campaign headquarters.) hovedkvarter* * *noun singular or plural ((often abbreviated to HQ [ei 'kju:] noun) the place from which the chief officers or leaders of an organization (especially an army) direct and control the activities of that organization: During the election, his house was used as the campaign headquarters.) hovedkvarter -
57 puntare
1. v/t pin (su to)( scommettere) bet (su on)fig puntare i piedi dig one's heels inpuntare a successo, matrimonio aspire to, set one's sights onpuntare su contare su rely on* * *puntare1 v.tr.1 ( dirigere, volgere) to point; to direct (anche fig.); ( volgere e prendere la mira) to point, to aim, to sight, to level: puntò il bastone verso di me, he pointed the stick at me; puntare l'attenzione su qlco., qlcu., to direct one's attention to sthg., s.o.; puntare un cannocchiale, ( dirigerlo) to point (o to train) a pair of field glasses, ( metterlo a fuoco) to focus a pair of field glasses; puntare il dito verso qlcu., to point at (o to) s.o.; puntò la torcia verso l'alto, he directed (o pointed) the torch upwards; puntare i propri sforzi su qlco., to concentrate one's efforts on sthg. (o to direct one's efforts towards sthg. o to aim at sthg.); puntò il fucile contro la tigre, he aimed (o levelled) his gun at the tiger; devi puntare con cura prima di sparare, you must take careful aim (o aim carefully) before shooting // egli puntò alla lepre e sparò, he aimed at the hare and fired; mi puntò gli occhi addosso, he fixed his eyes on me // puntare un orologio, to set a clock2 ( spingere, appoggiare con forza) to push, to thrust*, to plant: puntò il remo alla riva per allontanare la barca, he pushed the boat away from the bank (o he thrust away from the bank) with the oar; puntò l'asta della bandiera in terra, he planted the flagstaff in the ground; puntare i gomiti sulla tavola, to put one's elbows on the table3 ( scommettere) to bet*, to wager, to put*, to stake: ho puntato novanta euro su quel cavallo, I have bet (o put) ninety euros on that horse // hanno puntato tutto sulla campagna pubblicitaria, (fig.) they've staked everything on the advertising campaign4 (fam.) ( appuntare) to fix: puntò l'orlo con quattro spilli, he fixed the hem with four pins; ha puntato il messaggio alla bacheca, he pinned the message to the board◆ v. intr.1 ( dirigersi) to head; ( spingersi) to press: puntammo verso la città, we pressed on towards the city; puntavamo a nord, we were heading north; puntavano diritti su Londra, they were heading straight for London2 ( aspirare a qualcosa) to aspire, to aim: punta alla carica di primo ministro, he aspires (o aims) to be prime minister; è uno che punta in alto, he aims high.puntare2 v.tr.1 ( di cane da caccia) to set*, to point: puntare una lepre, to point a hare; il cane puntò, poi si lanciò sulla preda, the dog pointed (o set) and then dashed on the prey2 (estens.) ( guardare fissamente) to stare at (s.o., sthg.); to eye (s.o., sthg.): puntare una ragazza, to stare at a girl* * *[pun'tare]1. vt1) (arma) to point, aim, (cannocchiale, dito) to pointpuntare il dito verso qn/qc — to point (one's finger) at sb/sth
puntare l'attenzione su qn/qc — to turn one's attention to sb/sth
2) (piantare: gomiti, piedi) to plant3)puntare su — to bet on4) (sogg : cane) to point to1)puntare su, puntare verso — (aereo, nave) to make for, head for
puntare a qc/a fare qc — (mirare) to aim for sth/to do sth
2)puntare su qn/qc — to rely on sb/sth, count on sb/sth* * *[pun'tare] 1.verbo transitivo1) (appoggiare con forza) to rest, to lean, to bracepuntare i gomiti sul tavolo — to lean o rest one's elbows on the table
puntare i piedi — to brace one's feet against the ground; fig. to dig in one's heels
2) (dirigere) to aim, to point, to direct [ arma] ( contro at); to turn, to point [telecamera, telescopio] (su at)puntare una pistola alla testa di qcn. — to hold a gun to sb.'s head
puntare il dito contro qcn. — fig. to point the finger at sb.
3) (scommettere) to bet*, to place a bet, to gamble (su on)puntare tutto su qcs. — to stake one's all on sth
4) sart. to pin [ vestito]5) venat. [ cane] to point2.1) (dirigersi) to headpuntare verso nord, verso un'isola — to head north, for an island
puntare su qcn., qcs. — to count on sb., sth
3) (tendere)puntare a qcs., a fare — to aim at sth., at doing
* * *puntare/pun'tare/ [1]1 (appoggiare con forza) to rest, to lean, to brace; puntare i gomiti sul tavolo to lean o rest one's elbows on the table; puntare le racchette (da sci) to plant the ski poles; puntare i piedi to brace one's feet against the ground; fig. to dig in one's heels2 (dirigere) to aim, to point, to direct [ arma] ( contro at); to turn, to point [telecamera, telescopio] (su at); puntare una pistola alla testa di qcn. to hold a gun to sb.'s head; puntare il dito contro qcn. fig. to point the finger at sb.; puntare la sveglia alle to set the alarm clock for3 (scommettere) to bet*, to place a bet, to gamble (su on); puntare tutto su qcs. to stake one's all on sth.4 sart. to pin [ vestito]5 venat. [ cane] to point(aus. avere)1 (dirigersi) to head; puntare verso nord, verso un'isola to head north, for an island2 (fare affidamento) puntare su qcn., qcs. to count on sb., sth.3 (tendere) puntare a qcs., a fare to aim at sth., at doing; puntare in alto to aim high; puntare troppo in alto to set one's sights too high. -
58 press
1. уст. машина; печатный станок2. пресс; прессовать; давитьmultiple-deck press — многоплитный пресс; многоэтажный пресс
3. пресса; печать; печатать4. типографияto pass for press — сдавать в набор, сдавать в типографию
5. издательствоpress book — книга, выпущенная частным издательством
6. тиражный оттиск7. нажиматьto be off the press — выходить в свет, выходить из печати
autographic press — машина для печатания с литографских форм, изготовленных способом автографии
back-to-back perfecting press — машина с секциями типа «резина к резине»
baling press — пресс для упаковки бумаги в кипы, паковальный макулатурный пресс
belt press — печатная машина с ленточным формоносителем, печатная машина с формами, смонтированными на бесконечной ленте
blanket-to-blanket press — офсетная печатная машина с секциями типа «резина к резине»
8. машина для печатания книг, книжная печатная машинаpress conditions — данные, характеризующие состояние машины
9. переплётный прессBoston press — тигельная машина типа «Бостон»
bundling press — паковальный пресс; паковально-обжимной пресс
carbon tissue lay down press — переводной станок для пигментной бумаги, пигментно-переводной станок
10. нелегальная литератураcolor press — машина для многокрасочной печати, многокрасочная печатная машина
common-impression cylinder press — машина для многокрасочной печати с общим цилиндром, многокрасочная печатная машина планетарного типа
convertible press — машина, переналаживаемая на несколько вариантов печатания
copperplate printing press — машина металлографской печати, станок для печатания офортов
copying press — копировальная машина, копировальный аппарат
11. машина для печатания провинциальных газет12. провинциальная прессаcustom-built press — печатная машина, сконструированная по особому заказу
cutting creasing-and-embossing press — пресс для высечки, биговки и тиснения
decuple press — пятисекционная печатная машина, печатная машина с десятью печатными аппаратами, печатная машина с пятью секциями для двусторонней печати
digital input press — печатная машина с цифровым управлением; машина, печатающая без формы
Dilitho press — машина для печатания по способу «Ди-лито»
direct flat-bed cylinder press — плоскопечатная машина для непосредственного печатания с формы на бумаге
direct planographic rotary press — ротационная машина для непосредственного печатания с плоских форм на бумаге, ротационная литографская печатная машина
double acting printing press — плоскопечатная машина, в которой используются оба хода талера
13. рулонная печатная машина с двумя приёмными устройствамиpress noise — шум, создаваемый печатной машиной
14. рулонная печатная машина с поворотными штангамиdouble-feeder platen press — двухнакладный печатный станок; двухнакладная тигельная печатная машина
duodecuple press — шестисекционная печатная машина, печатная машина с двенадцатью печатными аппаратами, печатная машина с шестью секциями для двусторонней печати
eight-page press — узкорулонная печатная машина; машина, печатающая 8 страниц формата А4 в 4 краски за один прогон
engine press — печатная машина с механическим приводом, печатная машина с моторным приводом, приводная печатная машина
flexoprinting press — машина для печатания с эластичных форм, флексографская печатная машина
15. печатная машина линейного типа16. одноярусная печатная машинаfour pillar embossing press — четырёхколонный пресс; позолотный пресс
17. свободная прессаgranulating press — пресс — гранулятор
18. распространяемая бесплатно печатная продукцияfully automatic press — печатный автомат, полностью автоматизированная печатная машина
19. ручной пресс20. печатная машина с ручным приводом21. издания тайной типографии22. тайная типография23. нелегальная печать24. нелегальная типография25. машина для печатания через промежуточную поверхность26. печатная машина с офсетным цилиндромindirect flat-bed cylinder press — плоскопечатная машина для печатания через промежуточную поверхность
27. печатная машина секционного типа28. машина, входящая в состав поточной линииiron press — металлический печатный станок; металлический печатный пресс
label-cutting press — высекальная машина, машина для высечки этикеток
leftist press — левая печать; левая пресса
29. ручной корректурный станокprinting press — печатная машина; печатный станок
30. рычажный печатный станокliberty job printing press — тигельная печатная машина со сложным движением тигля иили талера перемещаются в вертикальном направлении
31. офсетная печатная машина, машина офсетной печатиBoston press — тигельная машина типа < Бостон>
32. литографская печатная машина33. обрезные тиски с гобелем34. ручной пресс переплётчикаmultistage press — многоплитный пресс; многоэтажный пресс
35. обжимной пресс36. матричный прессmash filter press — фильтр — пресс для отделения затора
37. пресс для изготовления пластмассовых стереотиповmulticolor flexographic press — многокрасочная флексографская печатная машина, многокрасочная машина для печатания с эластичных форм
multicolor flexographic rotary press — многокрасочная ротационная флексографская печатная машина, многокрасочная ротационная машина для печатания с эластичных форм
38. печатная машина одинарной ширины39. узкорулонная печатная машинаoctuple press — печатная машина с восемью печатными аппаратами; печатная машина с четырьмя секциями для двусторонней печати, четырёхсекционная печатная машина двойной ширины
offset press — офсетная печатная машина, машина офсетной печати
offset press for offices — малая офсетная машина конторского типа, ротапринт
offset gravure press — машина глубокой офсетной печати, машина глубокой печати с промежуточной передачей изображения
one-color press — машина для однокрасочной печати, однокрасочная печатная машина
pad-transfer press — тампопечатная машина, машина для тампопечати
128-page press — машина, печатающая за один цикл 128 страниц
paste ink letter press — машина высокой печати, использующая густотёртые краски
pillar press — пресс на колонне, колонный пресс
power press — приводная печатная машина, машина
printing press — печатная машина; печатный станок
production press — работающая печатная машина; машина, печатающая тиражные оттиски
40. пробопечатный станок41. корректурный станокquadruple press — печатная машина с четырьмя печатными аппаратами, печатная машина с двумя секциями для двусторонней печати
rightist press — правая печать; правая пресса
roller press — плоскопечатная машина с печатным аппаратом, состоящим из двух цилиндров
42. лощильный пресс43. машина металлографской печати -
59 hit
1. transitive verb,-tt-, hitI've been hit! — (struck by bullet) ich bin getroffen!
I could hit him — (fig. coll.) ich könnte ihm eine runterhauen (ugs.)
2) (come forcibly into contact with) [Fahrzeug:] prallen gegen [Mauer usw.]; [Schiff:] laufen gegen [Felsen usw.]the aircraft hit the ground — das Flugzeug schlug auf den Boden auf
hit the roof or ceiling — (fig. coll.): (become angry) an die Decke od. in die Luft gehen (ugs.)
3) (cause to come into contact) [an]stoßen; [an]schlagenhit one's head on something — mit dem Kopf gegen etwas stoßen; sich (Dat.) den Kopf an etwas (Dat.) stoßen
4) (fig.): (cause to suffer)hit badly or hard — schwer treffen
5) (fig.): (affect) treffenhave been hit by frost/rain — etc. durch Frost/Regen usw. gelitten haben
6) (fig.): (light upon) finden; stoßen od. treffen auf (+ Akk.); finden [Bodenschätze]7) (fig. coll.): (arrive at) erreichen [Höchstform, bestimmten Ort, bestimmte Höhe, bestimmtes Alter usw.]I think we've hit a snag — ich glaube, jetzt gibt's Probleme
[begin to] hit the bottle — das Trinken anfangen
9) (Cricket) erzielen [Lauf]hit the ball for six — (Brit.) sechs Läufe auf einmal erzielen
2. intransitive verb,hit somebody for six — (fig.) jemanden übertrumpfen
-tt-, hit1) (direct a blow) schlagenhit at somebody/something — auf jemanden/etwas einschlagen
hit and run — [Autofahrer:] Fahrer- od. Unfallflucht begehen; [Angreifer:] einen Blitzüberfall machen
2) (come into forcible contact)3. nounhit against or upon something — gegen od. auf etwas (Akk.) stoßen
1) (blow) Schlag, der2) (shot or bomb striking target) Treffer, der3) (success) Erfolg, der; Knüller, der (ugs.); (success in entertainment) Schlager, der; Hit, der (ugs.)make a hit — gut ankommen
Phrasal Verbs:- hit back- hit off- hit out- hit upon* * *[hit] 1. present participle - hitting; verb1) (to (cause or allow to) come into hard contact with: The ball hit him on the head; He hit his head on/against a low branch; The car hit a lamp-post; He hit me on the head with a bottle; He was hit by a bullet; That boxer can certainly hit hard!) schlagen, treffen2) (to make hard contact with (something), and force or cause it to move in some direction: The batsman hit the ball (over the wall).) stoßen3) (to cause to suffer: The farmers were badly hit by the lack of rain; Her husband's death hit her hard.) treffen4) (to find; to succeed in reaching: His second arrow hit the bull's-eye; Take the path across the fields and you'll hit the road; She used to be a famous soprano but she cannot hit the high notes now.) treffen2. noun1) (the act of hitting: That was a good hit.) der Schlag2) (a point scored by hitting a target etc: He scored five hits.) der Treffer3) (something which is popular or successful: The play/record is a hit; ( also adjective) a hit song.) der Hit, Hit-...•- hit-and-run- hit-or-miss
- hit back
- hit below the belt
- hit it off
- hit on
- hit out
- make a hit with* * *[hɪt]I. nto give sb a \hit [on the head] jdm einen Schlag [auf den Kopf] versetzenthe hurricane scored a direct \hit on Miami der Orkan traf Miami mit voller Wuchtfew animals survive a \hit from a speeding car nur wenige Tiere überleben es, wenn sie von einem Auto angefahren werdento score a \hit einen Punkt machento score a \hit jdn umlegen fam11.▶ to take a [big] \hit einen [großen] Verlust hinnehmen [müssen]\hit song Hit mhis musical was a \hit show sein Musical war ein Riesenerfolgshe had a one-\hit wonder five years ago sie hatte vor fünf Jahren einen einzigen HitIII. vt<-tt-, hit, hit>1. (strike)▪ to \hit sb/an animal jdn/ein Tier schlagento \hit sb a blow jdm einen Schlag versetzento \hit sb in the stomach jdm einen Schlag in den Magen versetzen2. (come in contact)▪ to \hit sb/sth jdn/etw treffenthe house was \hit by lightning in das Haus schlug der Blitz einto \hit sb hard jdn schwer treffento \hit a button einen Knopf drückento \hit a key auf eine Taste drücken4. (crash into)their car \hit a tree ihr Auto krachte gegen einen Baum famshe \hit her head on the edge of the table sie schlug sich den Kopf an der Tischkante anthe glass \hit the floor das Glas fiel zu Bodento \hit an iceberg mit einem Eisberg kollidieren▪ to be \hit getroffen werdenI've been \hit! mich hat's erwischt! famJohn was \hit in the leg John wurde am Bein getroffen6. SPORTto \hit a ball [with a bat] einen Ball [mit einem Schläger] treffento \hit sb below the belt jdn unter der Gürtellinie treffento \hit a century hundert Punkte erzielento \hit a home run einen Homerun erzielen7. (affect negatively)▪ to \hit sb/sth jdn/etw treffenSan Francisco was \hit by an earthquake last night San Francisco wurde letzte Nacht von einem Erdbeben erschüttertto be badly \hit by sth von etw dat hart getroffen werdenproduction has been badly \hit by the strike die Produktion leidet sehr unter dem Streik▪ to \hit sth:we should \hit the main road after five miles or so wir müssten nach ungefähr fünf Meilen auf die Hauptstraße stoßenmy sister \hit forty last week meine Schwester wurde letzte Woche 40to \hit the headlines in die Schlagzeilen kommento \hit an internet page [or a web site] eine Webseite besuchento \hit the market auf den Markt kommento \hit the papers in die Zeitungen kommento \hit 200 kph 200 Sachen machen famto \hit rock bottom [or an all-time low] einen historischen Tiefstand erreichento \hit a patch of ice auf Glatteis geratento \hit a reef/a sandbank auf ein Riff/eine Sandbank auflaufenwe \hit the snack bar for something to eat wir gingen in die Snackbar und kauften uns was zu essenlet's \hit the dance floor lass uns tanzen!10. (encounter)to \hit oil auf Öl stoßento \hit a lot of resistance auf heftigen Widerstand stoßento \hit the rush hour/a traffic jam in die Stoßzeit/einen Stau geratento \hit trouble in Schwierigkeiten geraten11. (occur to)▪ to \hit sb jdm aufgehen [o auffallen]it suddenly \hit me that... mir war plötzlich klar, dasshas it ever \hit you...? ist dir schon mal aufgefallen,...12. (produce)to \hit a [wrong] note einen [falschen] Ton treffen15.\hit the deck! someone's coming! alle Mann runter! da kommt jemand!▶ to \hit home:the full horror of the war only \hit home when we... die Schrecklichkeit des Krieges wurde uns erst so richtig bewusst, als...his insults really \hit home! seine Beleidigungen saßen! fam▶ to \hit the jackpot das große Los ziehen▶ sth really \hits the spot etw ist genau das Richtige▶ to \hit one's stride seinen Rhythmus findenIV. vi1. (strike)▪ to \hit [at sb/sth] [nach jdm/etw] schlagento \hit hard kräftig zuschlagen2. (collide)two cars \hit on the sharp bend zwei Autos stießen in der scharfen Kurve zusammen3. (attack)4. (take effect) wirkenwe sat waiting for the alcohol to \hit wir warteten, bis der Alkohol wirkte* * *[hɪt] vb: pret, ptp hit1. nSee:→ scoreto be or make a ( big) hit with sb — bei jdm (ausgesprochen) gut ankommen
that's a hit at me — das ist eine Spitze gegen mich; (indirect also) das ist auf mich gemünzt
hits counter — Zugriffs- or Besucherzähler m, Counter m
6) (inf: murder) Mord m2. vthe hit him a blow over the head — er gab ihm einen Schlag auf den Kopf
to hit one's head against sth — sich (dat) den Kopf an etw (dat) stoßen
he was hit by a stone —
the tree was hit by lightning —
to hit one's way out of trouble (Tennis) (Boxing) we're going to hit the enemy as hard as we can — sich freischlagen sich freispielen sich freiboxen wir werden so hart wie möglich gegen den Feind vorgehen
the commandos hit the town at dawn — die Kommandos griffen die Stadt im Morgengrauen an
the smell hit me as I entered the room — der Geruch schlug mir entgegen, als ich ins Zimmer kam
you won't know what has hit you (inf) — du wirst dein blaues Wunder erleben (inf)
2) (= wound) treffenhe's been hit in the leg —
I've been hit! — ich bin getroffen worden, mich hats erwischt (inf)
3) mark, target treffenthat hit home (fig) — das hat getroffen, das saß (inf)
you've hit it (on the head) (fig) — du hast es (genau) getroffen
4) (= affect adversely) betreffen6)the news hit us/Wall Street like a bombshell — die Nachricht schlug bei uns/in Wall Street wie eine Bombe ein
7)(= occur to)
to hit sb — jdm aufgehenhas it ever hit you how alike they are? — ist dir schon mal aufgefallen, wie ähnlich sie sich sind?
8) (= come to, arrive at) beaches etc erreichenwe eventually hit the right road — schließlich haben wir den richtigen Weg gefunden or erwischt (inf)
to hit trouble/a problem — auf Schwierigkeiten/ein Problem stoßen
9) (= score) schlagen11) (US inf)to hit sb for 50 dollars — jdn um 50 Dollar anhauen (inf)
12)to hit the bottle — zur Flasche greifento hit the deck — sich zu Boden werfen, sich hinwerfen
the vase hit the deck and shattered — die Vase schlug or knallte (inf) auf den Boden und zerschellte
to hit the dance floor —
in April the candidates will hit the campaign trail — im April werden sich die Kandidaten in den Wahlkampf stürzen
3. vi1) (= strike) schlagen2) (= collide) zusammenstoßen3) (= attack, go in) losschlagen* * *hit [hıt]A s1. Schlag m, Hieb ma) einen Treffer erzielen,3. Glücksfall m, -treffer m4. Hit m (Buch, Schlager etc):it (he) was a big hit es (er) hat groß eingeschlagen5. a) treffende Bemerkung, guter Einfallb) Hieb m (at gegen), sarkastische Bemerkung:that was a hit at me das ging gegen mich6. TYPO US (Ab)Druck m7. sl Schuss m (Drogeninjektion):give o.s. a hit sich einen Schuss setzen oder drückenB v/t prät und pperf hit1. schlagen, einen Schlag versetzen (dat):2. (auch fig seelisch, finanziell etc) treffen:he was hit by a bullet (on the head) er wurde von einer Kugel (am Kopf) getroffen;hit the nail on the head fig den Nagel auf den Kopf treffen;he’s badly hit ihn hat es schlimm erwischt umg;hit the bottle umg saufen;hit it sl sich in die Falle oder Klappe hauen; → brick A 1, ceiling 1, deck A 1, hard B 2, hay1 A 1, road 1, sack1 A 6be hit by a car auch von einem Auto erfasst werden;hit a mine SCHIFF auf eine Mine laufen5. hit sb a blow jemandem einen Schlag versetzenhit oil auf Öl stoßen;hit the right road auf die richtige Straße kommen;hit the right solution die richtige Lösung finden;you have hit it! du hast es getroffen!, so ist es!8. fig geißeln, scharf kritisieren9. erreichen, etwas schaffen:for um)12. umg ankommen in (dat):hit town die Stadt erreichenC v/i1. treffen2. schlagen (at nach):hit hard einen harten Schlag haben3. stoßen, schlagen ( beide:against gegen;on, upon auf akk)4. MIL einschlagen (Granate etc)6. AUTO US umg zünden, laufen:hit on all four cylinders gut laufen (a. fig)* * *1. transitive verb,-tt-, hit1) (strike with blow) schlagen; (strike with missile) treffen; [Geschoss, Ball usw.:] treffenI've been hit! — (struck by bullet) ich bin getroffen!
I could hit him — (fig. coll.) ich könnte ihm eine runterhauen (ugs.)
2) (come forcibly into contact with) [Fahrzeug:] prallen gegen [Mauer usw.]; [Schiff:] laufen gegen [Felsen usw.]hit the roof or ceiling — (fig. coll.): (become angry) an die Decke od. in die Luft gehen (ugs.)
3) (cause to come into contact) [an]stoßen; [an]schlagenhit one's head on something — mit dem Kopf gegen etwas stoßen; sich (Dat.) den Kopf an etwas (Dat.) stoßen
4) (fig.): (cause to suffer)hit badly or hard — schwer treffen
5) (fig.): (affect) treffenhave been hit by frost/rain — etc. durch Frost/Regen usw. gelitten haben
6) (fig.): (light upon) finden; stoßen od. treffen auf (+ Akk.); finden [Bodenschätze]7) (fig. coll.): (arrive at) erreichen [Höchstform, bestimmten Ort, bestimmte Höhe, bestimmtes Alter usw.]I think we've hit a snag — ich glaube, jetzt gibt's Probleme
[begin to] hit the bottle — das Trinken anfangen
9) (Cricket) erzielen [Lauf]hit the ball for six — (Brit.) sechs Läufe auf einmal erzielen
2. intransitive verb,hit somebody for six — (fig.) jemanden übertrumpfen
-tt-, hit1) (direct a blow) schlagenhit at somebody/something — auf jemanden/etwas einschlagen
hit and run — [Autofahrer:] Fahrer- od. Unfallflucht begehen; [Angreifer:] einen Blitzüberfall machen
3. nounhit against or upon something — gegen od. auf etwas (Akk.) stoßen
1) (blow) Schlag, der2) (shot or bomb striking target) Treffer, der3) (success) Erfolg, der; Knüller, der (ugs.); (success in entertainment) Schlager, der; Hit, der (ugs.)Phrasal Verbs:- hit back- hit off- hit out- hit upon* * *n.Hieb -e m.Hit -s m.Stoß ¨-e m.Treffer - m. v.(§ p.,p.p.: hit)= anschlagen v.aufschlagen v.schlagen v.(§ p.,pp.: schlug, geschlagen)treffen v.(§ p.,pp.: traf, getroffen) -
60 promoción
f.1 promotion, advancement, furtherance, development.2 promotion, giveaway.3 promotion, preferment, raise of position.* * *1 (gen) promotion2 EDUCACIÓN year, US class\campaña de promoción promotion campaignpromoción interna internal promotion* * *noun f.* * *SF1) (=ascenso) [gen] promotion, advancement; [profesional] promotion2) [de producto, oferta] promotion3)4) (=año) class, yearestaba en mi promoción — he was from my class o year, he was the same class o year as me
5) (=ganga) special offer* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex. The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.Ex. In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex. These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex. Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex. This article studies job mobility of men and women librarians and how it affects career advancement.Ex. Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex. Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex. The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex. Race was identified in previous studies as a perceived barrier to professional advancement.Ex. This article examines the views of librarians held by a number of faculty cohorts.Ex. However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.----* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex: The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.
Ex: In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex: These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex: Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex: This article studies job mobility of men and women librarians and how it affects career advancement.Ex: Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex: Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex: The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex: Race was identified in previous studies as a perceived barrier to professional advancement.Ex: This article examines the views of librarians held by a number of faculty cohorts.Ex: However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *A1 (de una actividad, un producto) promotionhacer la promoción de un nuevo producto to promote a new productpromoción de ventas sales promotion2 (ascenso) promotionB ( Educ):somos de la misma promoción we graduated together o at the same timelos médicos de la promoción de 1988 the doctors who qualified in 1988los oficiales de mi promoción ( Mil) the officers who were commissioned at the same time as meC (en fútbol) play-off* * *
promoción sustantivo femenino
1
2 (Educ):
promoción sustantivo femenino
1 (de una persona) promotion
2 (de estudios, etc) year, class: son de la promoción del 58, they graduated together in '58
3 (de un producto) promotion, special offer
' promoción' also found in these entries:
Spanish:
escalada
- hornada
English:
advancement
- class
- endorsement
- freebie
- hype
- promotion
- sales promotion
- promotional
* * *promoción nf1. [de producto, candidato] promotionCom promoción de ventas sales promotion2. [ascenso] promotion3. [en deportes] promotion;van a jugar la promoción they will play off to decide who is promoted4. [curso] class, year;compañeros de promoción classmates;la promoción del 91 the class of 91* * *f1 en empresa promotion2 EDU class, Bryear3 DEP play-offs pl* * *1) : promotion2) : class, year3) : play-off (in soccer)
См. также в других словарях:
Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of … Wikipedia
direct marketer — ➔ marketer * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… … Financial and business terms
direct marketing — ➔ marketing * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… … Financial and business terms
direct mail — ➔ mail1 * * * direct mail UK US noun [U] MARKETING ► advertisements that are sent through the mail to a large number of consumers: »In many ways, the Web is more effective than television advertising and direct mail. »Typically, most of the… … Financial and business terms
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
direct mail — noun advertising sent directly to prospective customers via the mail • Hypernyms: ↑ad, ↑advertisement, ↑advertizement, ↑advertising, ↑advertizing, ↑advert * * * noun [noncount] : papers containing advertisements that are mailed directly to people … Useful english dictionary
Campaign finance — refers to the means by which money is raised for election campaigns. As campaigns have many expenditures, ranging from the cost of travel for the candidate and others to the purchasing of air time for TV advertisements, candidates often spend a… … Wikipedia
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… … Wikipedia
Campaign for the Accountability of American Bases — is a UK grassroots campaign which evolved out of a long protest campaign against the American spybase Menwith Hill near Harrogate, North Yorkshire in 1992. It is part of an effort to bring public scrutiny and accountability to US military bases… … Wikipedia
Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… … Wikipedia