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81 election
[ɪˈlekʃən]accept an election признавать результаты выборов call early election назначать досрочные выборы call election назначать выборы council election муниципальные выборы county council election выборы в совет округа early election досрочные выборы election выбор election выборы; general (special) election всеобщие (амер. дополнительные) выборы; to hold an election проводить выборы election выборы election избрание election отбор election рел. предопределение election attr. избирательный, связанный с выборами; election campaign избирательная кампания election by direct suffrage прямые выборы election by direct vote прямые выборы election by proportional representation выборы путем пропорционального представительства election of officers выборы должностных лиц election scrutiny committee комиссия по проверке правильности подсчета избирательных бюллетеней election to parliament выборы в парламент election validation committee комиссия по утверждению результатов выборов election выборы; general (special) election всеобщие (амер. дополнительные) выборы; to hold an election проводить выборы general election всеобщие выборы election выборы; general (special) election всеобщие (амер. дополнительные) выборы; to hold an election проводить выборы indirect election непрямые выборы invalidate an election считать выборы недействительными landslide election победа на выборах подавляющим большинством голосов list election выборы по списку local council election выборы в местные органы самоуправления local election выборы в местные органы власти local election выборы в органы местного самоуправления local election местные выборы majority election выборы большинством голосов majority election избрание большинством голосов municipal election муниципальные выборы new election новые выборы presidential election президентские выборы primary election предварительные выборы quash an election признавать недействительными результаты голосования uninominal election выборы с единственным кандидатом win an election побеждать на выборах -
82 recruitment
rɪˈkru:tmənt сущ.
1) а) воен. набор, вербовка, привлечение к военной службе, комплектование личным составом б) набор (кадров), наем( сотрудников) recruitment advertising ≈ публикация рекламных объявлений о наборе сотрудников
2) восстановление здоровья, поправка
3) подкрепление, усиление, пополнение Syn: reinforcement
4) экол. увеличение численности популяции по мере взросления потомства
5) анат. пересадка тканей или клеток в пределах одного организма
6) физиол. последовательное задействование все большего количества двигательных нейронов как реакция на непрерывное раздражение( военное) вербовка;
комплектование личным составом набор, наем - staff * подбор персонала - direct * by employers прием на работу непосредственно нанимателем (без биржи труда) - * advertisement объявление о найме - * campaign вербовочная кампания;
подписная кампания (на журнал и т. п.) восстановление здоровья, поправка recruitment восстановление здоровья, поправка ~ комплектование личным составом ~ набор новобранцев ~ пополнение, подкреплениеБольшой англо-русский и русско-английский словарь > recruitment
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83 recruitment
[rıʹkru:tmənt] n1. 1) воен. вербовка; комплектование личным составом2) набор, наёмdirect recruitment by employers - приём на работу непосредственно нанимателем ( без биржи труда)
recruitment campaign - а) вербовочная кампания; б) подписная кампания (на журнал и т. п.)
2. восстановление здоровья, поправка -
84 anchor
1. сущ.1) мор. якорь2)а) СМИ ведущий (напр., телепрограммы)б) СМИ (журналист, ведущий репортажи с места событий)Syn:3)а) упр. "опора" (лицо, вносящее основной вклад в какое-л. дело)Mike is the anchor of our team. — Майк является ключевой фигурой нашей команды.
Syn:б) торг. "якорь" ( самый крупный магазин в торговом центре)Syn:See:4) эк. "якорь" ( концепция фиксации валютного курса для контроля за темпами инфляции)See:5) псих. якорь (в НЛП: любой стимул, вызывающий у человека определенную реакцию; якоря возникают естественным путем, но их можно останавливать преднамеренно, напр., звонить в колокольчик, чтобы привлечь внимание людей)See:2. прил.мор. якорныйanchor cable — якорная цепь, якорный канат
See:3. гл.1) мор. ставить (стать) на якорь2) общ. обосноваться, осесть (устроиться на постоянное жительство где-л.)3)а) СМИ быть ведущим; вести (напр., телепередачу)They also operate cameras, direct and anchor the television newscast. — Они также управляют камерами, руководят и ведут телевизионную программу новостей.
б) общ. быть инициатором, вдохновителем (чего-л.)It is she who is anchoring the rebuilding campaign. — Именно она является инициатором кампании по реконструкции.
* * *
якорь: 1) концепция фиксации валютного курса для контроля за темпами инфляции; см. nominal anchor; 2) самый крупный магазин в торговом центре. -
85 rollout
сущ.1) рекл. основная рассылка* (основная масса почтовых отправлений в рамках общей кампании прямой почтовой рекламы, в которой реклама рассылается по адресам, оставшимся в рассылочном списке после одной или нескольких пробных выборочных рассылок, показавших хорошие результаты)See:2) марк. массовый выпуск* ( продвижение новой продукции на весь рынок после успешных пробных попыток)See:3) марк. = rolling launchSee: -
86 test
1. сущ.1) общ. проба, опробование; анализ2) тест, испытание, испытания; проверкаа) общ. (определение соответствия знаний, компетенции или квалификации установленным требованиям)See:activity test, advertisement test, advertising test, advertising effectiveness test, consumer use tests, consumer's test, vendor test, direct test of financial balance, test of compliance, test of transaction, test panelб) марк. (продвижение на рынок новой продукции или проведение новой рекламной компании в малых масштабах с целью определения реакции потребителей)в) бирж. (исследование приближения цены к точке сопротивления или поддержки; цена проходит тест, если такая точка не проходится, т. е. цена не выходит на новый нижний или верхний уровень)See:г) фин. (расчет какого-л. финансового коэффициента и сравнение его со стандартным или желаемым значением)See:3) мет. показатель; критерий ( соответствия требованиям), признак (напр., финансовый показатель, применяемый для оценки кредитоспособности заемщика)4) общ. дегустацияSyn:2. гл.общ. подвергать испытанию, проверять3. прил.общ. испытательный, пробный, контрольный, проверочныйSee:
* * *
тест, проверка: 1) критерий соответствия требованиям (напр., критерий исполнения различного рода финансовых соотношений в банковском надзоре); 2) приближение цены к точке сопротивления или поддержки; цена проходит "тест", если такая точка не проходится, т. е. не выходит на новый уровень; см. resistance/support level; 3) определение финансового коэффициента.* * *испытание; проверка; критерий. . Словарь экономических терминов . -
87 wage
1. сущ.эк. тр., часто мн. заработная плата, зарплата (сумма, выплачиваемая работодателем наемному работнику в зависимости от количества отработанного времени или выполненного объема работ; часто устанавливается на почасовой или понедельной основе; обычно термин применяется к оплате труда рабочих и неквалифицированных работников; в статистике национального дохода рассматривается как элемент национального дохода наряду с процентом и рентой)ATTRIBUTES:
starting [initial\] wage — [начальная\] заработная плата
male wage — заработная плата, получаемая мужчинами
female wage — заработная плата, получаемая женщинами
farm wage — заработная плата сельскохозяйственного рабочего*, фермерская заработная плата*, заработная плата в фермерском хозяйстве*
Since 1990, farm wage rates have risen more than 40 percent. — С 1990 г. ставки заработной платы сельскохозяйственным рабочим увеличились более чем на 40 процентов.
COMBS:
reduction of wages, a wage cut, cut in wages — снижение [сокращение\] заработной платы
wage increase — рост [повышение\] заработной платы
wage rise [hike\] — прибавка к заработной плате
wage payment — выплата [выдача\] заработной платы
deduction from wage — вычет [удержание\] из заработной платы
workers, whose wages average $10 to $12 an hour — работники, заработная плата которых составляет в среднем от 10 до 12 долл. за час
to cut [dock\] wages — снижать [сокращать, урезать\] заработную плату
to get [earn, be paid\] a good wage — хорошо зарабатывать
to pay wage — платить [выплачивать\] заработную плату
to pay high [low\] wages — платить высокую [низкую\] заработную плату
See:above-equilibrium wage, acceptance wage, all-in wage, annual wages, asking wage, back wages, base wage, basic wage, below-equilibrium wage, black wage, board wages, cash wage, community wage, daily wage, day wage, day's wage, direct wages, dismissal wage, efficiency wage, equilibrium wage, family wage, fixed wage, flexible wage, full-time wage, graduated wage, gross wage, guaranteed wage, hourly wage, incentive wage, living minimum wage, market clearing wage, market equilibrium wage, minimum wage, money wage, monthly wage, net wage, nominal wage, non-union wage, part-time wage, piece wage, piece-rate wage, premium wage, progressive wage, real wage, reservation wage, severance wage, social wage, subminimum wage, subsistence wage, take-home wage, terminal wage, time wage, union wage, wage in kind, wage per hour, wage per week, wages payable, weekly wage, white wage, yearly wages, assignment of wages, wage agreement, wage ceiling, wages clerk, wage compression, wage control, wage differential, wage dumping, wage earner, wage employee, wage erosion, wage freeze, wage labour, wage level, wage rate, salary 1. wage and salary administration, pay packet, pay range, time rate 1), piece rate, fee 1. 1) а), commission 1. 2) а), earnings 1), remuneration 1), emolument 1), pay 1. 1) а), waged, W-2 form2. гл.общ. вести, проводить, осуществлять (войну, общественную кампанию и т. п.)to wage a war on [against\] smb./smth. — вести войну против кого-л./чего-л.
to wage a war against [on\] terrorism — вести войну с терроризмом
to wage a contest — состязаться, соревноваться
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заработная плата; плата за выполненную работу в зависимости от часов или дней работы или от количества произведенной продукции. -
88 WDC
1) Спорт: White Dove Consulting2) Военный термин: Western Defense Command, Westinghouse Defense Center, World Disarmament Campaign, World Disarmament Conference, weapon delivery computer3) Техника: waste disposal cask, weld data card, wide-band directional coupler, working direct current4) Грубое выражение: Whole Damn County, World Domination Chick5) Сокращение: Washington Document Center, Weapons Development Committee, World Data Centres, woman detective constable6) Космонавтика: World Data Centres for Rockets and Satellites, World Data Center (ICSU)7) Фирменный знак: Web Development Center8) Экология: World Data Center Oceanography, World Data Center on Microorganisms9) Деловая лексика: Wheeling Distribution Center10) Сетевые технологии: Web Domain Controller11) Океанография: World Data Center12) Правительство: Washington Department of Commerce, Washington, District of Columbia, Wisconsin Department of Commerce13) NYSE. Western Digital Corporation14) СМС: We Don't Care -
89 AIM
eim
1. verb1) ((usually with at, for) to point or direct something at; to try to hit or reach etc: He picked up the rifle and aimed it at the target.) apuntar2) ((with to, at) to plan, intend or to have as one's purpose: He aims at finishing tomorrow; We aim to please our customers.) pretender, tener la intención, proponerse
2. noun1) (the act of or skill at aiming: His aim is excellent.) puntería2) (what a person intends to do: My aim is to become prime minister.) objetivo, meta•- aimless- aimlessly
- aimlessness
- take aim
aim1 n1. objetivo / propósito2. punteríaaim2 vb1. apuntar / dirigir2. querer / proponerse / tener como objetivotr[eɪm]1 (marksmanship) puntería2 (objective) meta, objetivo■ what's your aim in life? ¿qué objetivo tienes en la vida?1 (gun) apuntar2 (attack) dirigir■ I aimed my punch at his nose, but I hit his shoulder dirigí el golpe a la cara, pero le di en el hombro■ this advertising campaign is aimed at smokers esta campaña publicitaria está dirigida a los fumadores\SMALLIDIOMATIC EXPRESSION/SMALLto aim for something intentar conseguir algoto aim to do something tener la intención de hacer algo, pretender hacer algoto aim high ser ambicioso,-a, apuntar altoto take aim apuntarto miss one's aim errar el tiroaim ['eɪm] vt1) : apuntar (un arma), dirigir (una observación)2) intend: proponerse, quererhe aims to do it tonight: se propone hacerlo esta nocheaim vi1) point: apuntar2)to aim at : aspirar aaim n1) marksmanship: puntería f2) goal: propósito m, objetivo m, fin mn.• blanco s.m.• hito s.m.• meta s.f.• objetivo s.m.• propósito s.m.• puntería s.f.v.• apuntar v.• asestar v.• dirigir v.• encarar v.• enfilar v.• pretender (Banca) v.
I
1. eɪma)to aim something (at somebody/something): he aimed the gun at her le apuntó con la pistola; their missiles are aimed at the capital sus misiles apuntan a la capital; she aimed a blow at his head — intentó darle en la cabeza
b) (usu pass)to be aimed at somebody/something/-ing: the talks were aimed at ending the strike las conversaciones tenían como objetivo acabar con la huelga; the movie is aimed at a young audience — la película está or va dirigida a un público joven
2.
via) ( point weapon) apuntarto aim at something/somebody — apuntar(le) a algo/alguien
b) ( aspire) aspirarto aim for something: we must aim for peace — nuestro objetivo debe ser la paz
c) (intend, plan)to aim to + inf — querer* + inf, proponerse* + inf
II
a) c (goal, object) objetivo m, propósito mwith the aim of -ing — con la intención or el propósito de + inf
b) u ( with weapon) puntería fto take aim — hacer* puntería, apuntar
N ABBR(Brit) (St Ex) = Alternative Investment Market segundo mercado m, mercado m de títulos no cotizados* * *
I
1. [eɪm]a)to aim something (at somebody/something): he aimed the gun at her le apuntó con la pistola; their missiles are aimed at the capital sus misiles apuntan a la capital; she aimed a blow at his head — intentó darle en la cabeza
b) (usu pass)to be aimed at somebody/something/-ing: the talks were aimed at ending the strike las conversaciones tenían como objetivo acabar con la huelga; the movie is aimed at a young audience — la película está or va dirigida a un público joven
2.
via) ( point weapon) apuntarto aim at something/somebody — apuntar(le) a algo/alguien
b) ( aspire) aspirarto aim for something: we must aim for peace — nuestro objetivo debe ser la paz
c) (intend, plan)to aim to + inf — querer* + inf, proponerse* + inf
II
a) c (goal, object) objetivo m, propósito mwith the aim of -ing — con la intención or el propósito de + inf
b) u ( with weapon) puntería fto take aim — hacer* puntería, apuntar
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90 aim
eim
1. verb1) ((usually with at, for) to point or direct something at; to try to hit or reach etc: He picked up the rifle and aimed it at the target.) apuntar2) ((with to, at) to plan, intend or to have as one's purpose: He aims at finishing tomorrow; We aim to please our customers.) pretender, tener la intención, proponerse
2. noun1) (the act of or skill at aiming: His aim is excellent.) puntería2) (what a person intends to do: My aim is to become prime minister.) objetivo, meta•- aimless- aimlessly
- aimlessness
- take aim
aim1 n1. objetivo / propósito2. punteríaaim2 vb1. apuntar / dirigir2. querer / proponerse / tener como objetivotr[eɪm]1 (marksmanship) puntería2 (objective) meta, objetivo■ what's your aim in life? ¿qué objetivo tienes en la vida?1 (gun) apuntar2 (attack) dirigir■ I aimed my punch at his nose, but I hit his shoulder dirigí el golpe a la cara, pero le di en el hombro■ this advertising campaign is aimed at smokers esta campaña publicitaria está dirigida a los fumadores\SMALLIDIOMATIC EXPRESSION/SMALLto aim for something intentar conseguir algoto aim to do something tener la intención de hacer algo, pretender hacer algoto aim high ser ambicioso,-a, apuntar altoto take aim apuntarto miss one's aim errar el tiroaim ['eɪm] vt1) : apuntar (un arma), dirigir (una observación)2) intend: proponerse, quererhe aims to do it tonight: se propone hacerlo esta nocheaim vi1) point: apuntar2)to aim at : aspirar aaim n1) marksmanship: puntería f2) goal: propósito m, objetivo m, fin mn.• blanco s.m.• hito s.m.• meta s.f.• objetivo s.m.• propósito s.m.• puntería s.f.v.• apuntar v.• asestar v.• dirigir v.• encarar v.• enfilar v.• pretender (Banca) v.
I
1. eɪma)to aim something (at somebody/something): he aimed the gun at her le apuntó con la pistola; their missiles are aimed at the capital sus misiles apuntan a la capital; she aimed a blow at his head — intentó darle en la cabeza
b) (usu pass)to be aimed at somebody/something/-ing: the talks were aimed at ending the strike las conversaciones tenían como objetivo acabar con la huelga; the movie is aimed at a young audience — la película está or va dirigida a un público joven
2.
via) ( point weapon) apuntarto aim at something/somebody — apuntar(le) a algo/alguien
b) ( aspire) aspirarto aim for something: we must aim for peace — nuestro objetivo debe ser la paz
c) (intend, plan)to aim to + inf — querer* + inf, proponerse* + inf
II
a) c (goal, object) objetivo m, propósito mwith the aim of -ing — con la intención or el propósito de + inf
b) u ( with weapon) puntería f[eɪm]to take aim — hacer* puntería, apuntar
1. N1) (=purpose, object) objetivo m, propósito mhis one aim was to escape — su único objetivo or propósito era escaparse
•
to achieve one's aims — conseguir sus propósitos or lo que se proponeI achieved the aim I set myself — conseguí mi propósito, conseguí lo que me había propuesto
•
with the aim of doing sth — con miras a hacer algo, con la intención de hacer algo2) (with gun, arrow) puntería f•
to have a good/ poor aim — tener buena/mala puntería•
to miss one's aim — fallar or errar el tiro•
to take aim (at sth/sb) — apuntar (a algo/algn)2.VT [+ gun] apuntar; [+ camera] dirigir, enfocar; [+ blow] lanzar, intentar dar; [+ remark, criticism] dirigir•
he aimed the pistol at me — me apuntó con la pistolahe aimed a kick at my shins — me lanzó una patada a las canillas, intentó darme una patada en las canillas
talks aimed at ending the war — conversaciones fpl or negociaciones fpl encaminadas a la finalización de la guerra
3. VI1) (with weapon) apuntar•
I aimed at his forehead — le apunté a or en la frente•
aim for the centre of the green — intenta lanzar la pelota al centro del green2) (=aspire)•
we must aim at reducing inflation — debemos aspirar a or dirigir nuestros esfuerzos a reducir la inflación•
to aim for sth — aspirar a algo- aim high3) (=intend)to aim to do sth — [person] proponerse or pretender hacer algo
I aim to finish it today — me he propuesto or me propongo terminarlo hoy, pretendo terminarlo hoy
the book aims to answer these questions — el libro tiene como objetivo or pretende contestar estas preguntas
* * *
I
1. [eɪm]a)to aim something (at somebody/something): he aimed the gun at her le apuntó con la pistola; their missiles are aimed at the capital sus misiles apuntan a la capital; she aimed a blow at his head — intentó darle en la cabeza
b) (usu pass)to be aimed at somebody/something/-ing: the talks were aimed at ending the strike las conversaciones tenían como objetivo acabar con la huelga; the movie is aimed at a young audience — la película está or va dirigida a un público joven
2.
via) ( point weapon) apuntarto aim at something/somebody — apuntar(le) a algo/alguien
b) ( aspire) aspirarto aim for something: we must aim for peace — nuestro objetivo debe ser la paz
c) (intend, plan)to aim to + inf — querer* + inf, proponerse* + inf
II
a) c (goal, object) objetivo m, propósito mwith the aim of -ing — con la intención or el propósito de + inf
b) u ( with weapon) puntería fto take aim — hacer* puntería, apuntar
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91 headquarters
noun singular or plural ((often abbreviated to HQ ei 'kju: noun) the place from which the chief officers or leaders of an organization (especially an army) direct and control the activities of that organization: During the election, his house was used as the campaign headquarters.) sede/oficina central; cuartel general1. oficina principal / sede2. cuartel generalthe soldier reported to headquarters el soldado se presentó en el cuartel general headquarters puede considerarse singular o pluraltr['hedkwɔːtəz]2 (of a firm) razón nombre femenino social, domicilio social3 SMALLMILITARY/SMALL cuartel nombre masculino general4 figurative use centro de operaciones, cuartel nombre masculino general Table 1SMALLNOTA/SMALL Puede considerarse tanto singular como plural/Table 1 ■ our headquarters is/are in New York nuestra sede está en Nueva Yorkheadquarters ['hɛd.kwɔrt̬ərz] ns & pl1) seat: oficina f central, sede f2) : cuartel m general (de los militares)n.• central s.m.• cuartel general s.m.• jefatura s.f.• oficina central s.f.• sede s.f.'hed'kwɔːrtərz, ˌhed'kwɔːtəz['hed'kwɔːtǝz]police headquarters — jefatura f de policía
1.NPL (Mil) cuartel msing general; (police etc) jefatura fsing de policía; [of party, organization] sede fsing ; (Comm) oficina fsing central, central fsing2.CPDheadquarters staff N — plantilla fsing de la oficina central
* * *['hed'kwɔːrtərz, ˌhed'kwɔːtəz]police headquarters — jefatura f de policía
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92 propaganda
propə'ɡændə(the activity of spreading particular ideas, opinions etc according to an organized plan, eg by a government; the ideas etc spread in this way: political propaganda.) propagandapropaganda n propaganda
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail ' propaganda' also found in these entries: Spanish: octavilla - prospecto - publicidad - cartel - repartir - volante English: advertising - build-up - direct-mail advertising - junk mail - mail - plug - propaganda - propagandize - sales brochure - build - junktr[prɒpə'gændə]1 propagandapropaganda [.prɑpə'gændə,.pro:-] n: propaganda fn.• propaganda s.f.'prɑːpə'gændə, ˌprɒpə'gændəmass noun propaganda f[ˌprɒpǝ'ɡændǝ]1.N propaganda f2.CPD [leaflet, campaign] de propagandapropaganda machine N — aparato m propagandístico
* * *['prɑːpə'gændə, ˌprɒpə'gændə]mass noun propaganda f -
93 Hauptquartier
n headquarters Pl. (auch V. im Sg.)* * *das Hauptquartierheadquarters* * *Haupt|quar|tiernt (MIL fig)headquarters sing or pl* * *((often abbreviated to HQ noun) the place from which the chief officers or leaders of an organization (especially an army) direct and control the activities of that organization: During the election, his house was used as the campaign headquarters.) headquarters* * *Haupt·quar·tiernt headquarters* * *das (Milit., auch fig.) headquarters sing. or pl.* * ** * *das (Milit., auch fig.) headquarters sing. or pl.* * *n.head quarter n.headquarter (HQ) n. -
94 headquarters
Hauptquartier, das; (of firm) Zentrale, die* * *noun singular or plural ((often abbreviated to HQ [ei 'kju:] noun) the place from which the chief officers or leaders of an organization (especially an army) direct and control the activities of that organization: During the election, his house was used as the campaign headquarters.) das Hauptquartier* * *head·ˈquar·tersn pl + sing/pl vbHQn MIL Hauptquartier nt; (of firms, companies) Hauptsitz m, Hauptgeschäftsstelle f, Zentrale f; (of the police) Polizeidirektion f* * *headquarters spl (oft als sg konstruiert)1. MILa) Hauptquartier nb) Stab mc) Kommandostelle fd) Oberkommando n:headquarters company Stabskompanie f4. a) (Partei-)Zentrale fb) → academic.ru/33991/head_office">head office* * *singular or plural nounHauptquartier, das; (of firm) Zentrale, die* * *(HQ) n.Standquartier n. (military) n.Stabsquartier n. n.Leitstelle -n f. -
95 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
96 headquarters
noun singular or plural ((often abbreviated to HQ ei 'kju: noun) the place from which the chief officers or leaders of an organization (especially an army) direct and control the activities of that organization: During the election, his house was used as the campaign headquarters.) hovedkvarter/-kontoreadquarters) \/ˌhedˈkwɔːtəz\/, \/ˈhedˌkwɔːtəz\/1) (militærvesen, politi) hovedkvarter2) hovedsete, hovedkontor, sentralat headquarters i hovedkvarteret, ved hovedkontoret -
97 turn
tə:n 1. verb1) (to (make something) move or go round; to revolve: The wheels turned; He turned the handle.) snu, dreie, gå rundt, vende, vri2) (to face or go in another direction: He turned and walked away; She turned towards him.) snu (seg), dreie (seg)3) (to change direction: The road turned to the left.) snu, bikke, bøye av4) (to direct; to aim or point: He turned his attention to his work.) snu (seg), vende seg mot5) (to go round: They turned the corner.) gå rundt6) (to (cause something to) become or change to: You can't turn lead into gold; At what temperature does water turn into ice?) forvandle(s), bli til7) (to (cause to) change colour to: Her hair turned white; The shock turned his hair white.) skifte farge2. noun1) (an act of turning: He gave the handle a turn.) (om)dreiing, sving, vending2) (a winding or coil: There are eighty turns of wire on this aerial.) kveil, tørn, bukt3) ((also turning) a point where one can change direction, eg where one road joins another: Take the third turn(ing) on/to the left.) (vei)sving; sidevei4) (one's chance or duty (to do, have etc something shared by several people): It's your turn to choose a record; You'll have to wait your turn in the bathroom.) tur, omgang5) (one of a series of short circus or variety acts, or the person or persons who perform it: The show opened with a comedy turn.) nummer•- turnover
- turnstile
- turntable
- turn-up
- by turns
- do someone a good turn
- do a good turn
- in turn
- by turns
- out of turn
- speak out of turn
- take a turn for the better
- worse
- take turns
- turn a blind eye
- turn against
- turn away
- turn back
- turn down
- turn in
- turn loose
- turn off
- turn on
- turn out
- turn over
- turn updreie--------kurve--------snu--------svinge--------vendingIsubst. \/tɜːn\/1) vending, vridning, dreining, sving(ing)2) snuing, helomvending3) omdreining, vridning4) sving, kurve5) ( ved retningsangivelse) gate, vei6) sidevei7) vending, vendepunkt, retningsendring8) skifte9) forandring, (om)skiftning, endring, omslag10) tur, omgang11) skift, (arbeids)tørn13) tjeneste14) legning, anlegg, medfødt evne, sansjeg har teknisk sans, jeg er teknisk anlagt16) liten tur, runde, slag, promenade18) opptredende (i nummer)19) anfall, ri, raptus, tokt21) ( hverdagslig) sjokk, støkk, forskrekkelse22) formulering23) form24) preg, form, stilat every turn hvor man enn snur og vender seg, overalt ved enhver anledning, i tide og utide, bestandigby the turn of a hair på hengende håret, med nød og neppe, på håretby turns i tur og orden på omgang vekselvis, skiftevisdone to a turn (amer., hverdagslig) vellaget, passe stekt, passe koktdo somebody a good turn gjøre noen en stor tjenestegive a new turn to gi en ny tolkninggive turn for turn gi igjen med samme mynta good turn en god gjerninghave a turn forsøke, sette i gangin turn i tur og ordenvekselvis, skiftevis igjen, atter i sin tur, på sin side• and this, in turn, means• he, in turn, thinksit serves its turn det tjener sin hensikt, det gjør nyttenone good turn deserves another den ene tjenesten er den andre verdtout of turn utenfor tur, når det ikke er ens turi utide taktløstserve somebody's turn tjene noens hensikterspeak out of turn uttale seg taktløst, snakke om noe man ikke skal snakke omtake a turn at hjelpe til med, ta i et tak medtake turns skifte på, bytte påtake turns in doing something eller take something in turns bytte på å gjøre noetake turns with somebody bytte på med noento a turn på en prikk ( spesielt om matlaging) perfekt, utmerketto the turn of a hair på en prikk på håretturn and turn about vekselvis, skiftevis, etter tur, i tur og ordena turn of expression (en) uttrykksmåteturn of mind sinnelag innstilling, tankeganghun er praktisk anlagt, hun har praktisk sansa turn of speech (en) talemåte, (en) vendingturn of the scales ( om vekt) utslagturn of the screw skjerpelse, intensiveringwait one's turn vente på turIIverb \/tɜːn\/1) snu (på), vende (på), vri (på), dreie (på), snu rundt, vende om, dreie rundt, vri rundt, vri om2) vende bort3) snu, vende (om), gjøre helomvending• shall we turn and go back now?4) snu seg, vende seghan hørte noen rope på ham, men snudde seg ikke5) svinge (av), ta av, bøye avta av til høyre, svinge av til høyre6) skru (på), snurre (på), sno, sveive, svinge på, svinge rundt, dreie om, snu rundt7) svinge (rundt), snurre (rundt), vri seg (rundt), gå rundt, rotere• what turns the wheels?8) ( overført) snu og vende på9) stramme (til)10) ( på dreiebenk) dreie, forme11) formulere spirituelt og elegant, turnere12) runde, passere13) ( militærvesen) omgå14) rette, vende• turn the hose on the fire!15) gjøre, få til å bli17) bli sur, surne, få til å bli sur, få til å surne18) krumme, bøye19) avverge, avvende, avlede, lede bort20) fylle år, passereklokken er litt over tre, klokken har nettop slått tre22) sende bort, vise bort, jage bort23) helle (opp), tappe (opp)25) ( hverdagslig) tjene penger26) (om tidevann, vind e.l.) vende, snu• when does the tide turn?27) vri seg, kantrelykken snudde seg, og han mistet alt han eide29) bliværet klarner opp, det blir fint vær30) vri, vrikke, forstue31) bli kvalm, gjøre kvalm32) ( om klesplagg) vrenge33) henvende seg til, gå tileven a worm will turn se ➢ worm, 1have something turned down få noe avslåttmake one's stomach turn over se ➢ stomach, 1turn about snu, vende (vri) og vende på la bytte plass, bytte om på snu seg rundt, vende seg rundt, gjøre helt om• turn about!helt om!, helomvending!turn a film se ➢ film, 1turn against vende seg motsette opp motturn a hand to se ➢ hand, 1turn around (amer.) forberede et fartøy eller et fly for en returreise ( overført) foreta en snuoperasjon med• the company was turned around from its previous bad performance to become very successfulturn aside gå til side, vike unna vende seg bort ta av, svinge av, kjøre inn på en sidevei avvikeavvende, avvergeavlede, gi en annen retningturn away vende seg bort, snu seg bortvende bort, vri bortjage bort, sende bort, vise bort, avviseutvise, avskjedige avverge, avvendesnu og gå sin vei, gå sin veiturn back drive tilbake, slå tilbakevise tilbake, avvisevende (og gå) tilbake, vende (om), snukomme tilbake gå tilbake, bla tilbakebrette tilbaketurn back on gå tilbake på, bryteturn down brette ned, slå nedbrette innbrette tilbakeskru ned• please turn down the volume?kan du være så snill å skru ned lyden? avvise, forkaste, avslåbli kjent stridsudyktigstille seg avvisende til legge (et spillkort) med bildesiden ned vende ned(over), bøye ned(over), sige ned(over)turn down into svinge inn påturn from vende seg bort fra forlateturn in brette inn, bøye inn, folde innvende inn, være vendt innover, være innoverbøydsende inn, levere inn, sende tilbake, levere tilbakebytte innbytte inn bilen sin mot en ny prestere, frembringe, komme medangi, forrådeoverlevere, overgita av, svinge inn, kjøre inn( landbruk) pløye ned ( sjøfart) tørne inn, gå av vakt ( hverdagslig) krype til køys, gå og legge seg ( hverdagslig) gi opp• turn it in!hold opp (med det der)!, kutt ut (det der)!turn in\/upon oneself trekke seg inn i seg selv, bli innadvendt (være nødt til å) stole på seg selvturn in one's grave se ➢ grave, 1turn into gjøre til, forvandle(s) til, gjøre om, bli tilomsette ivende tilhan vendte sin ulykke til en spøk oversette til, gjengi• can you turn the text into good English?gå over til, snu til, vendes til, slå over i, slå omsvinge inn på, slå inn påturn it up hold opp (med det der)turn loose sette frislippe utturn low skru nedturn off skru av, slå av, stenge (av)• turn off the radio!avskjedige avvise svinge av (fra), ta av (fra)avlede, lede bort, avlede oppmerksomheten fra slå bort, avvende, avverge, parereprestere, frembringe, produsere, tilvirke, riste ut av ermet ( hverdagslig) frastøte, avskrekke, avsky, virke motbydelig på, vekke avsky(få til å) miste lysten, få til å miste interessenturn on vri på, skru på, sette pådreie seg om, handle omavhenge av, stå og falle på, hvile påvende seg mot, gå løs på(få til å) tenne, (få til å) vekke begeistring for( hverdagslig) tenne (på), bli kåt påturn one's back (up)on somebody\/somethingse ➢ back, 1turn one's coat se ➢ coat, 1turn one's eyes from se ➢ eye, 1turn one's stomach se ➢ stomach, 1turn on one's heel se ➢ heel, 1turn on the charm se ➢ charmturn out bøye (seg) utover, vende utover, være bøyd nedover, være vendt nedoverslokke, slå avprodusere, fremstille, frembringe, tilvirke( om skole) utdanneslippe utslippe ut på beite, sette på beitekaste ut, jage ut, vise bortfjerne, avskjedigeutelukke, ekskludere( britisk) rydde, tømme( matlaging) hvelve, tømme, hellemøte frem, møte opp, troppe opp, stille opp( spesielt militærvesen) rykke ut, stille (seg) opp ( sjøfart) purre, tørne ut( hverdagslig) stå opp få et visst utfall, falle ut, ende, gå, bli, utvikle seg, forløpe segvise seg å være• he was, as it turned out, a charming persondet viste seg, tross alt, at han var en sjarmerende personekvipere, utstyreturn over vende (på), snu (på)snu opp ned på vende på seg, snu seg, vende seg over på den andre siden• please turn over!se neste side!, bla om!velte (over ende), kaste over ende, (få til å) kantre( om omkobler e.l.) slå om overlate, overdrajobben ble overlatt til en annen (mann) overlevere, overgiMartin overgav skurken til politiet, Martin meldte skurken til politiet( handel) omsette• they turn over £10,000 a weekde omsetter for mer enn £10 000 pr. uke gå overfundere på noe, tenke over noeturn round vende (med), velte (med) dreie på, vende på, vri påvende seg om, snu seggå rundt, dreie rundtslå om, endre oppfatning• you help him and then he turns round and treats you like that!du er hyggelig og hjelper ham, og så behandler han deg på den måten!svinge( sjøfart) ekspedere• they turned round a ship, they turned a ship roundde ekspederte et skip, de losset og lastet et skipturn someone off something få noen til å miste interessen for noeturn someone on tenne noen, gjøre noen (seksuelt) opphissetturn someone on to do something sette noen til å gjøre noeturn someone's head se ➢ head, 1turn the other cheek se ➢ cheek, 1turn the wrong side out se ➢ side, 1turn to vende seg mot, snu seg mothenvende seg til, vende seg tilsøke tilflukt hos, ty tilgå til, slå opp igå over tilslå seg på, vie seg til, slå inn påvende, snubli til, forvandles til sette i gang, gå i gang, ta fattturn towards vende seg motturn up brette opp, slå opplegge oppvende oppover, være vendt oppover, være bøyd oppover være oppbrettet skru oppskru opp volumet, skru opp lydentenne på, skru oppslå opp( i kortspill) lette (et kort) med billedsiden opp, vende opp, snu ( landbruk) pløye opp ( også overført) grave frem, grave opp dukke opp, komme (til rette), innfinne segkomme for dagen, komme frem, vise seg by segoppstå, inntreffe( handel) øke, få et oppsving ( hverdagslig) gjøre kvalm, ekle, få til å vende seg i magen påoppgiturn upon dreie seg om, handle om avhenge av vende seg mot, gå løs påturn up rough bråke, begynne å bråketurn where one will hvor man enn snur segwhatever turns you on ( hverdagslig) hver sin lyst, hver sin smak, du får gjøre som du vil• snakeskin boots! Well, whatever turns you on...slangeskinnsstøvler! Ja, ja hver sin smak... -
98 atak
m (G ataku) 1. (napaść) attack, assault (na kogoś/coś on sb/sth)- atak chuliganów/wilków an attack by hooligans/wolves2. (wojska, policji) attack, assault- atak bombowy/rakietowy/atomowy a bomb/missile/nuclear attack- atak lotniczy an air strike- atak czołgów/samolotów a tank/plane attack- atak na wroga an attack on the enemy- atak na bagnety a bayonet attack- frontalny atak a frontal attack- iść do ataku to go into attack- przypuścić atak na coś to launch an attack a. make an assault on sth- atak na pisarza an attack on a writer- atak propagandowy a propaganda attack- ataki polityczne political attacks- frontalny atak a full-scale a. an all-out attack (na coś on sth)- ostre/werbalne ataki przeciwko komuś sharp/verbal attacks on sb- przypuścić atak do rodziców o pozwolenie na coś to wage a campaign against one’s parents for permission to do sth- atak nerwowy an attack of nerves- atak serca a heart attack- atak śmiechu a fit of laughter- mieć atak duszności to be unable to breathe- mieć ataki kaszlu to have coughing fits- dostać ataku szału to get in a rage- rzucić się na kogoś w ataku furii to go for sb in a fit of rage- atak mrozu/upałów a sudden spell of cold weather/hot weather6. Sport (akcja) attack- atak na bramkę przeciwnika an attack on the opponents’ goal- atak skrzydłami an attack down the wings a. sides- atak wieżą/królem an attack with a. by the rook/king- atak na szczyt nie powiódł się the assault on the peak failed7. sgt Sport (zawodnicy) attack- grać w ataku to play in attack* * *attack; MED fit, attack; SPORT the forwards* * *mi1. wojsk. (= natarcie) attack, raid, assault; atak bombowy bomb raid, blitz; atak lotniczy air raid; ruszyć do ataku launch an attack; odeprzeć atak fend off an attack, ward off an attack, repel an attack, repulse an attack; do ataku! attack!; przypuścić atak make an attack; być celem głównego ataku come under a major attack, be subjected to a direct l. major attack, stand in the breach; najskuteczniejszą obroną jest atak attack is the best form of defense.2. przen. (= napaść, nagonka, krytyka) attack ( na kogoś against l. on sb); wystąpić z gwałtownym atakiem przeciw komuś attack sb violently, launch a violent attack against sb, make a blistering attack on sb; ataki prasy/mediów press/media attacks; być przedmiotem ataków z czyjejś strony be subjected to attacks from sb, come under attack from sb.4. med. ( nagłe wystąpienie objawów choroby lub przejaw stanu psychicznego) attack, fit, bout; atak gorączki fit of fever; atak malarii attack of malaria; atak złości/melancholii/wściekłości fit of anger/melancholy/fury; atak nerwowy nervous fit, attack of nerves; dostać ataku nerwowego throw a fit; dostać ataku szału go berserk, be seized with a fit of rage; atak serca heart attack.5. sport ( akcja wobec przeciwnika) attack; atak bez piłki off the ball (play l. attack); atak ciałem hokej bodycheck; atak na bramkę l. na kosz drive (and shot); atak przy siatce slam.The New English-Polish, Polish-English Kościuszko foundation dictionary > atak
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99 reklamowy
adjadvertising (attr)* * *a.advertising; agencja reklamowa advertising agency, publicity bureau l. agency; materiały reklamowe advertising materials, publicity matter; kampania reklamowa advertising l. publicity l. promotion campaign; ulotki reklamowe przesyłane pocztą direct mail, pot. junk mail; bezpłatna gazeta reklamowa freesheet, giveaway; ulotka reklamowa flier l. flyer, handout, leaflet; powierzchnia reklamowa advertising space.The New English-Polish, Polish-English Kościuszko foundation dictionary > reklamowy
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100 вести
повести1. (в разн. знач.) см. водить 1вести кружок — conduct / run* a circle
вести собрание — preside over a meeting
вести (чьё-л.) хозяйство — keep* house (for smb.)
вести дела — run* a business
♢
вести бой — fight* an action / battle, be engaged in battleвести огонь (по дт.) — fire (on); (снарядами тж.) shell (d.)
вести борьбу (с тв.) — combat (d.), struggle (against, with), carry on a struggle (against, with)
вести научную работу — do scientific work, be engaged in scientific work
вести войну — wage war, fight* a war
вести переписку (с тв.) — correspond (with), be in correspondence (with)
вести разговор — have / hold* a conversation; talk
вести переговоры (с тв.) — negotiate (with), carry on negotiations (with)
вести рассказ — tell* a story
вести правильный образ жизни — lead* a regular life
вести процесс (с тв.) — carry on a lawsuit (against), be at law (with)
вести счёт, вести книги — keep* account(s), keep* the books
вести себя — conduct oneself, behave
вести себя дурно (гл. обр. о ребёнке) — misbehave
вести себя хорошо (гл. обр. о ребёнке) — behave (oneself)
вести своё начало от чего-л. — take* rise in smth., have its origin in smth., originate from / in smth.
вести своё начало от кого-л. — originate / with / from smb.
См. также в других словарях:
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