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61 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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62 vote
1.1) голосование; баллотировка2) голос; право голоса3) вотум•to approve smth by vote — одобрять что-л. открытым голосованием
to campaign for a "no" vote — вести кампанию за отрицательное голосование ( в ходе референдума)
to cancel a vote — отменять голосование / баллотировку
to corral almost all the black votes — разг. получать голоса почти всего чернокожего населения
to defer a vote — откладывать / переносить голосование
to double one's share of the votes — собирать вдвое больше голосов (чем, напр. на предыдущих выборах)
to enter a name in the vote list / roll — вносить кого-л. в список избирателей
to exercise one's vote — воспользоваться своим избирательным правом
to explain one's vote — выступать по мотивам голосования
to gather the votes of smb — собирать / заполучать чьи-л. голоса
to get a "yes" vote — добиваться голосования "за"
to get the vote — набирать нужное число голосов; побеждать на выборах
to give a casting vote — подавать голос, дающий перевес; подавать решающий голос
to give a resounding vote of confidence — выражать кому-л. убедительный вотум доверия
to give one's vote to smth — отдавать свой голос за что-л.
to have a simple "yes"-or-"no" vote — проводить простой референдум, варианты ответа при котором только "да" или "нет"
to have the right to vote — обладать избирательным правом; иметь право голоса
to increase one's share of the votes — увеличивать процент собранных голосов
to look to smb for vote — рассчитывать на чьи-л. голоса
to pass a vote by a show of hands — принимать что-л. открытым голосованием
to peel off smb's vote — отколоть часть голосов избирателей, ранее голосовавших за кого-л.
to poll 43 per cent of the vote — набрать 43% голосов
to postpone a vote — откладывать / переносить голосование
to proceed to the vote on smth — приступать к голосованию по какому-л. вопросу
to push an issue to a vote — настаивать на голосовании по какому-л. вопросу
to push off / to put off a vote — откладывать голосование
to put the "yes" vote well behind the "no" vote — собирать намного больше голосов "против", чем голосов "за"
to reverse a vote — голосовать за решение, обратное принятому в результате предыдущего голосования
to secure the vote of smb — заручаться чьими-л. голосами
to stand by one's vote — подтверждать результаты своего голосования
to strengthen smb's vote — увеличивать число голосов, поданных за кого-л.
to submit oneself to a vote of confidence — ставить вопрос о вотуме доверия в отношении своей политики
to swivel a crucial vote of confidence in parliament — удержаться у власти при решающем вотуме доверия в парламенте
to take a vote on smth — голосовать / проводить голосование по какому-л. вопросу
to tally the vote — вести подсчет голосов, подсчитывать голоса
to tip the electoral vote to smb — склонять симпатии избирателей в чью-л. пользу
to transfer smb's vote to — переносить полученные кем-л. голоса на...
- no vote- yes vote
- 3000 electorate are still undecided how to cast their votes
- absentee vote
- act of vote
- affirmative vote
- annual vote
- binding vote
- black votes
- bloc votes
- block vote
- bull vote
- bullet vote
- by direct vote
- calling for a postponement of the vote
- cemetery vote
- chase for vote
- clean vote
- close vote
- clothespin vote
- collapse of the vote for a party
- complimentary vote
- compromise vote
- conclusion of the vote
- concurring votes
- confidence vote
- confirmation vote
- conservative votes
- convincing vote - crossover vote
- crucial vote
- direct vote
- dissenting vote
- division of votes
- early vote
- electoral college vote
- electoral vote
- eligible to vote
- equality of vote
- equally divided votes
- explanation of vote after
- explanation of vote before
- fair count of votes
- final vote
- floating votes
- free vote
- heavy vote
- if the vote goes against him
- in pursuit of votes
- inconclusive vote
- ineligible to vote
- it will lose them votes
- majority vote
- massive no vote
- minority vote
- nationwide vote
- negative vote
- no-confidence vote
- non-recorded vote
- number of votes
- open vote
- opposition vote
- outcome of the vote
- overwhelming vote
- party-line vote
- payroll vote
- plural vote
- popular vote
- postal vote
- primary votes
- protest vote
- proxy vote
- recorded vote
- rejection as the result of an equal vote
- rerun of a vote
- rising vote
- roll-call vote
- secret vote
- separated vote
- silent votes
- skewed vote
- soft votes
- solid votes
- straw vote
- strong female votes
- swing votes
- the casting vote
- the die was cast for a vote of no-confidence
- the opposition vote was split
- there is equality of vote
- ticket vote
- tie vote
- token vote
- unanimous vote
- validly cast votes
- vendible votes
- voice vote
- vote and proceedings
- vote article by article
- vote at the rostrum
- vote by yes and no
- vote by a tiny margin
- vote by cards
- vote by correspondence
- vote by proxy
- vote by roll-call
- vote by secret ballot
- vote by show of hands
- vote by sitting and standing
- vote cast against smb
- vote cast for favor of smb
- vote cast in favor of smb
- vote cast
- vote ended in defeat
- vote for change
- vote for more of the same
- vote in the normal way
- vote is not binding
- vote is not conclusive
- vote is taking place in a climate of nervousness
- vote of censure
- vote of confidence in smb
- vote of no confidence in the President
- vote of thanks
- vote on defense
- vote on the floor
- vote puts the party narrowly forward of its rivals
- vote without debate
- votes are being counted
- white votes
- without a vote
- write-in vote 2. vголосовать; баллотироватьto be entitled to vote — обладать избирательным правом, иметь право голоса
to vote according to smb's conscience — голосовать так, как велит / подсказывает совесть
to vote against smb — голосовать против кого-л.
to vote article by article — голосовать отдельно по статьям, проводить постатейное голосование
to vote by "yes" and "no" — голосовать ответом "да" или "нет"
to vote by a big majority to do smth — принимать решение сделать что-л. значительным большинством голосов
to vote by roll-call — голосовать поименно; проводить поименное голосование
to vote conservative — брит. голосовать за консерваторов
to vote green — голосовать за партию "зеленых"
to vote in the affirmative — голосовать "за"
to vote in the first round of the presidential election — голосовать в первом туре президентских выборов
to vote into a committee — избирать кого-л. в члены комитета
to vote labour — брит. голосовать за лейбористов
to vote Mr. X. — голосовать за г-на Х.
to vote narrowly against smth — голосовать / принимать решение незначительным большинством голосов
to vote narrowly for / in favor of smth — голосовать за что-л. незначительным большинством
- Which way to vote?to vote the straight ticket — полит. жарг. голосовать за всех кандидатов, выдвинутых партией
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63 objeto
m.1 object (asunto, cosa).ser objeto de to be the object ofobjetos de valor valuablesobjeto volador no identificado unidentified flying object2 purpose, object.el objeto de la visita the purpose o object of the visittener por objeto to be aimed at; (sujeto: plan) to have as one's aim (sujeto: persona)¿con qué objeto? to what end?sin objeto to no purpose, pointlessly (inútilmente)al o con objeto de hacer algo in order to do something, with the aim of doing st3 body, solid body.pres.indicat.1st person singular (yo) present indicative of spanish verb: objetar.* * *1 (cosa) object2 (fin) aim, purpose, object3 (finalidad) intention■ ¿con qué objeto acudió Vd. al domicilio de la acusada? with what intention did you visit the home of the accused?4 (blanco) object5 (tema) subject\sin objeto pointlesslycon objeto de in order tono tiene objeto que + subjuntivo there's no point in + gerundtener por objeto + inf to be designed to + infobjetos de regalo giftsobjetos de valor valuablesobjetos perdidos lost property sing* * *noun m.1) object2) objective* * *SM1) (=cosa) objectobjetos de regalo — giftware sing, gifts
2) (=propósito) object, aimdesconocían el objeto de su visita — they did not know the object o aim of his visit
al o con objeto de hacer algo — with the object o aim of doing sth
estas medidas tienen por objeto reducir la inflación — the aim of these measures is to reduce inflation
no tiene objeto que sigas preguntándome — there's no point in you continuing to ask me, it's no use you continuing to ask me
3) (=blanco) objectfue objeto de un asalto — he was the target of an attack, he suffered an attack
4) (Ling) object* * *1) ( cosa) objectobjetos de uso personal — items o articles for personal use
objetos perdidos — lost and found (AmE), lost property (BrE)
2) ( finalidad) objecttuvo por objeto facilitar el diálogo — the aim o objective was to make it easier to hold talks
con el objeto de coordinar la operación — in order to coordinate o with the aim of coordinating the operation
3)a) (de admiración, críticas) objectb) (Ling) objectc) ( de ciencia) object* * *= artifact [artefact], body, focus, object, object, locus [loci, -pl.], physical object, butt, artefact [artifact].Ex. There is also a review by Ken Bierman of the future of the catalog insofar as it is a physical artifact.Ex. Cartographic materials are, according to AACR2, all the materials that represent, in whole or in part, the earth or any celestial body.Ex. Our focus in this text is on the first stage in the following diagram.Ex. The object of classification is to group related subjects.Ex. An object is a tree-dimensional artefact (or replica of an artefact) or a specimen of a naturally occurring entity.Ex. The locus of government policy making has been shifted to the Ministry of Research and Technology.Ex. The rolls, which it was customary to keep in the bosom, contained exhortations, messages and promises and were considered very valuable as physical objects.Ex. The author discusses art critic Harry Quilter, usually remembered today as 'Arry,' the butt of merciless lampooning by J.M. Whistler.Ex. An artefact is any object made or modified by man.----* basado en el objeto = artefact-centred [artefact-centered, -USA].* basado en los objetos = object-specific.* centrado en el objeto = artefact-centred [artefact-centered, -USA].* colección de objetos de las artes escénicas = theatre arts collection.* con el objeto de = in the attempt to, in the drive to, in a drive to.* con objeto de = in order to, in an attempt to, in an effort to, aimed at, with the purpose of, in a bid to, with the aim of.* con objeto de hacer = toward(s).* con objeto de (+ Infinitivo) = with a view to (+ Gerundio).* con objeto de + Verbo = for the purpose of + Nombre.* conocimiento del objeto = object knowledge.* DOI (Identificador de Objeto Digital) = DOI (Digital Object Identifier).* gestión de objetos = object management.* indización según el objeto = entity-oriented indexing.* lenguaje de objetos = object language.* libro como objeto = book-object.* mujer objeto = sex object.* objeto coleccionable = collectable item, collectable, collectible, collectible item.* objeto cultural = cultural object.* objeto curioso = knick knack.* objeto de aprendizaje = learning object.* objeto de arte = art object.* objeto de barro = earthenware.* objeto de bronce = bronze.* objeto de burla = object of ridicule.* objeto de culto = cult object.* objeto de curiosidad = object of curiosity.* objeto de delito contra el estado = impeachable.* objeto de estudio = subject, object of study, under study.* objeto de información electrónico = electronic information object.* objeto de interés = object of interest.* objeto del debate = at issue.* objeto de valor = valuable.* objeto de valor cultural = cultural valuable.* objeto en forma de caja = enclosure.* objeto expuesto = exhibit.* objeto lacado = lacquer.* objeto material = material object.* objeto natural = natural object.* objeto que da consuelo = comforter.* objetos curiosos = bric-a-brac.* objetos de bronce = brassware.* objetos de Eslovenia = Slovenica.* objetos de valor = valuables.* objetos esotéricos = esoterica.* objeto sexual = sex object.* objetos naturales = realia.* objetos o estilo asociado a Canadá = Canadiana.* objetos o estilo asociado a los Estados Unidos de América = Americana.* objetos o estilo asociado o conmemorativo de Gandhi = Gandhiana.* objetos perdidos = lost property, lost property, lost and found.* objetos y utensilios de escritura = stationery.* objeto tridimensional = three-dimensional object.* objeto volador = flying object.* Objeto Volador No Identificado (OVNI) = UFO (Unidentified Flying Object).* orientado hacia el objeto = object-oriented, artefact-centred [artefact-centered, -USA].* perder un objeto personal = lose + property.* programación orientada a objetos = object-oriented programming (OOP).* programa objeto = object program(me).* ser objeto de = be a matter for/of, be subject to, experience, come in for, run + the gauntlet of, make + Nombre + subject to.* ser objeto de crítica = attract + criticism, come in + for criticism, be under criticism, be subjected to + criticism, be (the) subject of/to criticism, take + heat.* ser objeto de debate = be at issue.* ser objeto de discriminación = suffer + discrimination.* tratar como un objeto = objectify.* * *1) ( cosa) objectobjetos de uso personal — items o articles for personal use
objetos perdidos — lost and found (AmE), lost property (BrE)
2) ( finalidad) objecttuvo por objeto facilitar el diálogo — the aim o objective was to make it easier to hold talks
con el objeto de coordinar la operación — in order to coordinate o with the aim of coordinating the operation
3)a) (de admiración, críticas) objectb) (Ling) objectc) ( de ciencia) object* * *= artifact [artefact], body, focus, object, object, locus [loci, -pl.], physical object, butt, artefact [artifact].Ex: There is also a review by Ken Bierman of the future of the catalog insofar as it is a physical artifact.
Ex: Cartographic materials are, according to AACR2, all the materials that represent, in whole or in part, the earth or any celestial body.Ex: Our focus in this text is on the first stage in the following diagram.Ex: The object of classification is to group related subjects.Ex: An object is a tree-dimensional artefact (or replica of an artefact) or a specimen of a naturally occurring entity.Ex: The locus of government policy making has been shifted to the Ministry of Research and Technology.Ex: The rolls, which it was customary to keep in the bosom, contained exhortations, messages and promises and were considered very valuable as physical objects.Ex: The author discusses art critic Harry Quilter, usually remembered today as 'Arry,' the butt of merciless lampooning by J.M. Whistler.Ex: An artefact is any object made or modified by man.* basado en el objeto = artefact-centred [artefact-centered, -USA].* basado en los objetos = object-specific.* centrado en el objeto = artefact-centred [artefact-centered, -USA].* colección de objetos de las artes escénicas = theatre arts collection.* con el objeto de = in the attempt to, in the drive to, in a drive to.* con objeto de = in order to, in an attempt to, in an effort to, aimed at, with the purpose of, in a bid to, with the aim of.* con objeto de hacer = toward(s).* con objeto de (+ Infinitivo) = with a view to (+ Gerundio).* con objeto de + Verbo = for the purpose of + Nombre.* conocimiento del objeto = object knowledge.* DOI (Identificador de Objeto Digital) = DOI (Digital Object Identifier).* gestión de objetos = object management.* indización según el objeto = entity-oriented indexing.* lenguaje de objetos = object language.* libro como objeto = book-object.* mujer objeto = sex object.* objeto coleccionable = collectable item, collectable, collectible, collectible item.* objeto cultural = cultural object.* objeto curioso = knick knack.* objeto de aprendizaje = learning object.* objeto de arte = art object.* objeto de barro = earthenware.* objeto de bronce = bronze.* objeto de burla = object of ridicule.* objeto de culto = cult object.* objeto de curiosidad = object of curiosity.* objeto de delito contra el estado = impeachable.* objeto de estudio = subject, object of study, under study.* objeto de información electrónico = electronic information object.* objeto de interés = object of interest.* objeto del debate = at issue.* objeto de valor = valuable.* objeto de valor cultural = cultural valuable.* objeto en forma de caja = enclosure.* objeto expuesto = exhibit.* objeto lacado = lacquer.* objeto material = material object.* objeto natural = natural object.* objeto que da consuelo = comforter.* objetos curiosos = bric-a-brac.* objetos de bronce = brassware.* objetos de Eslovenia = Slovenica.* objetos de valor = valuables.* objetos esotéricos = esoterica.* objeto sexual = sex object.* objetos naturales = realia.* objetos o estilo asociado a Canadá = Canadiana.* objetos o estilo asociado a los Estados Unidos de América = Americana.* objetos o estilo asociado o conmemorativo de Gandhi = Gandhiana.* objetos perdidos = lost property, lost property, lost and found.* objetos y utensilios de escritura = stationery.* objeto tridimensional = three-dimensional object.* objeto volador = flying object.* Objeto Volador No Identificado (OVNI) = UFO (Unidentified Flying Object).* orientado hacia el objeto = object-oriented, artefact-centred [artefact-centered, -USA].* perder un objeto personal = lose + property.* programación orientada a objetos = object-oriented programming (OOP).* programa objeto = object program(me).* ser objeto de = be a matter for/of, be subject to, experience, come in for, run + the gauntlet of, make + Nombre + subject to.* ser objeto de crítica = attract + criticism, come in + for criticism, be under criticism, be subjected to + criticism, be (the) subject of/to criticism, take + heat.* ser objeto de debate = be at issue.* ser objeto de discriminación = suffer + discrimination.* tratar como un objeto = objectify.* * *A (cosa) objectguardaron los objetos de valor en la caja fuerte they put the valuables o the items of value o the things of value in the safeobjetos de uso personal items o articles for personal useobjetos de escritorio office stationeryCompuestos:objet d'artunidentified flying object, UFO( Esp) unidentified flying object, UFOB (finalidad) objectel objeto de esta reunión the object o purpose of this meetingtuvo por objeto facilitar el diálogo it was intended to make it easier to hold talks, the aim o objective was to make it easier to hold talkscon el objeto de coordinar la operación in order to coordinate the operation, with a view to o with the aim of coordinating the operationcon el objeto de que se conozcan antes de empezar el curso so that o in order that you can get to know each other before the course startsC1 (de admiración, críticas) objectel museo fue objeto de críticas muy duras the museum was the object o target of very harsh criticism, the museum was criticized very harshlyel niño había sido objeto de malos tratos the child had been ill-treated, the child had been the victim of ill treatmentese crimen es ahora objeto de una minuciosa investigación that crime is now the subject of a detailed investigationfue objeto de grandes demostraciones de afecto he was the object of great displays of affection2 ( Ling) object3 (de una ciencia) object* * *
Del verbo objetar: ( conjugate objetar)
objeto es:
1ª persona singular (yo) presente indicativo
objetó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
objetar
objeto
objetó
objetar ( conjugate objetar) verbo transitivo
to object;◊ ¿tienes algo que objeto? do you have any objection?
verbo intransitivo (Esp fam) to declare oneself a conscientious objector
objeto sustantivo masculino
1 ( cosa) object;
objetos de uso personal items o articles for personal use;
objetos perdidos lost and found (AmE), lost property (BrE);
objeto volador no identificado unidentified flying object, UFO
2
con el objeto de que se conozcan so that they can get to know each other;
ser objeto de algo (de admiración/críticas) to be the object of sth;
(de investigación/estudio) to be the subject of sth;
b) (Ling) object
objetar
I verbo transitivo to object: no hay nada que objetar, there's no reason to object
II vi Mil to be a conscientious objector
objeto sustantivo masculino
1object: no olviden sus objetos personales, don't forget your personal belongings
(de una acción, pasión) fue objeto de admiración/malos tratos, she was the object of admiration/physical abuse
2 (finalidad) aim, purpose: no tiene objeto que madruguemos tanto, there's no sense in getting up so early
3 Ling object
♦ Locuciones: con (el) objeto de..., in order to...
' objeto' also found in these entries:
Spanish:
abanico
- adaptable
- adefesio
- aferrarse
- alquiler
- amordazar
- antigüedad
- armatoste
- atinar
- bagatela
- baño
- bien
- botar
- brillante
- bulto
- cacharro
- caer
- carga
- castaña
- castaño
- categoría
- chata
- chato
- chisme
- compra
- consistente
- contundente
- cual
- dar
- deforme
- dentro
- descambiar
- desconcharse
- desechar
- desfasada
- desfasado
- destrozada
- destrozado
- devolver
- disimulada
- disimulado
- embrujada
- embrujado
- enfriamiento
- envío
- escurridiza
- escurridizo
- estrenar
- estría
- extraviarse
English:
adaptable
- article
- buoyancy
- buoyant
- discover
- drop
- dud
- exhibit
- fake
- finished
- genuine
- glasscutter
- guinea pig
- hand on
- height
- her
- here
- him
- inconspicuous
- it
- jig
- me
- missing
- object
- of
- poke
- polish
- push aside
- shove away
- sit
- spic-and-span
- spick-and-span
- spiky
- study
- them
- thing
- to
- UFO
- undamaged
- unidentified
- unwanted
- us
- versatile
- versatility
- workmanship
- worthless
- you
- blunt
- come
- prop
* * *objeto nm1. [cosa] objectobjetos perdidos lost property, US lost and found;objetos personales personal effects;objetos de valor valuables;objeto volador no identificado unidentified flying object2. [propósito] purpose, object;el objeto de la visita the purpose o object of the visit;¿cuál es el objeto de estos cambios? what is the purpose of these changes?;tener por objeto [sujeto: persona] to have as one's aim;[sujeto: plan] to be aimed at;el ministro tiene por objeto reducir las importaciones the minister is aiming to reduce imports;con (el) objeto de [para] in order to, with the aim of;¿con qué objeto? to what end?;sin objeto [inútilmente] to no purpose, pointlesslyel artículo ha sido objeto de duras críticas the article has come in for some harsh criticism;fue objeto de las burlas de sus compañeros he was the butt of his classmates' jokes;de niño fue objeto de malos tratos he was beaten as a child4. Gram objectobjeto directo direct object;objeto indirecto indirect object* * *m1 object;objetos de regalo pl gifts, gift items2:con objeto de with the aim of* * *objeto nm1) cosa: object, thing2) objetivo: objective, purposecon objeto de: in order to, with the aim of3)objeto volador no identificado : unidentified flying object* * *objeto n1. (cosa) object2. (fin) aim / purpose -
64 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
65 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
66 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
67 drive
I 1. [draɪv]3) (motivation, energy) iniziativa f., energia f.; (inner urge) pulsione f., istinto m.4) inform. drive m., unità f.5) mecc. trasmissione f.6) (path) (of house) vialetto m., strada f. privata2.modificatore mecc. [ mechanism] di trasmissioneII 1. [draɪv]1) [ driver] guidare, condurre [car, bus, train]; pilotare [ racing car]; trasportare [cargo, load, passenger]; percorrere (in auto) [ distance]to drive sb. home — portare a casa qcn. (in auto)
to drive sth. into — portare qcs. dentro [garage, space]
to be driven out of business — essere costretto a cessare l'attività, a ritirarsi dagli affari
to drive sb. mad o crazy — colloq. fare impazzire o diventare matto qcn. (anche fig.)
3) (chase or herd) spingere, condurre [herd, cattle]; spingere [ game]4) (power, propel) azionare, fare funzionare [engine, pump]to drive sth. into sb.'s head — fig. fare entrare qcs. nella testa di qcn., ficcare qcs. in testa a qcn
6) (force to work hard) incalzare, fare lavorare sodo [pupil, recruit]2.1) aut. guidareto drive into — entrare (con l'auto) in [garage, space]; andare a sbattere contro [tree, lamppost]
3.to drive up, down a hill — salire su, scendere da una collina (in auto)
1) aut.•- drive at- drive on* * *1. past tense - drove; verb1) (to control or guide (a car etc): Do you want to drive (the car), or shall I?) guidare2) (to take, bring etc in a car: My mother is driving me to the airport.) portare3) (to force or urge along: Two men and a dog were driving a herd of cattle across the road.) spingere innanzi4) (to hit hard: He drove a nail into the door; He drove a golf-ball from the tee.) battere; scagliare5) (to cause to work by providing the necessary power: This mill is driven by water.) azionare2. noun1) (a journey in a car, especially for pleasure: We decided to go for a drive.) gita in automobile2) (a private road leading from a gate to a house etc: The drive is lined with trees.) viale d'accesso, strada privata3) (energy and enthusiasm: I think he has the drive needed for this job.) energia4) (a special effort: We're having a drive to save electricity.) campagna5) (in sport, a hard stroke (with a golf-club, a cricket bat etc).) colpo6) ((computers) a disk drive.) drive, lettore, unità•- driver- driver's license
- drive-in
- drive-through
- driving licence
- be driving at
- drive off
- drive on* * *drive /draɪv/n.1 giro (o viaggio) in macchina: to go for a drive, fare un giro in macchina; to take sb. for a drive, portare q. a fare un giro in macchina; It's two hours' drive there and back, ci sono due ore di macchina per andare e venire; a long and boring drive, un viaggio in macchina lungo e noioso; a 50 mile drive, un percorso in macchina di 50 miglia; The mountains are a short drive away, ci vuole poco in macchina per andare in montagna; a drive in the country [along the coast], un giro in macchina in campagna [lungo la costa]2 strada carrozzabile; (spec.) viale, vialetto ( di una casa): The house is reached by means of a tree-lined drive, si raggiunge la casa per mezzo di un viale alberato4 [u] determinazione, volontà: the drive to succeed, la volontà di riuscire; You need a lot of drive to succeed in business, ci vuole molta determinazione per riuscire in affari5 [uc] (psic.) pulsione, impulso: basic human drives, le pulsioni fondamentali dell'essere umano; the sex drive, l'impulso sessuale6 [u] aspirazione: the drive for peace, l'aspirazione alla pace; the drive for perfection [improvement, change], l'aspirazione alla perfezione [al miglioramento, al cambiamento]7 ( anche comm.) sforzo collettivo, campagna: a recruitment [sales] drive, una campagna di assunzioni [di vendite]; an export drive, una campagna per promuovere le esportazioni; a concerted drive to raise the firm's profile, una campagna comune per far salire il profilo dell'azienda8 (comput.) drive; ( anche) lettore, unità: hard ( disk) drive, hard disk, disco fisso; disk drive, unità disco9 ( sport) colpo ( dato a una palla); ( tennis) diritto, drive; ( calcio) tiro; ( golf) colpo lungo, drive; ( pallavolo) attacco, schiacciata: drive against the post, palo ( il tiro sul montante); drive at goal, tiro in porta; drive down the sideline, lungolinea (sost.)10 [uc] (autom.) guida ( il meccanismo, lo sterzo): left-hand drive, guida a sinistra ( negli automezzi dei paesi in cui il traffico tiene la destra); right-hand drive, guida a destra ( negli automezzi dei paesi in cui il traffico tiene la sinistra)11 [uc] (autom., mecc.) trazione: front-[rear-]wheel drive, trazione anteriore [posteriore]; four-wheel drive, trazione integrale12 [uc] (mecc.) comando trasmissione; presa: belt drive, trasmissione a cinghia; direct drive, presa diretta13 battuta di caccia; inseguimento14 (mil.) attacco; offensiva● drive belt, cinghia di trasmissione □ (mecc.) drive gear, ingranaggio conduttore □ (elettr.) drive pulse, impulso di comando □ (mecc.) drive screw, vite autofilettante □ (mecc.) drive wheel, ruota motrice.♦ (to) drive /draɪv/A v. t.1 guidare ( un veicolo); ( sport) pilotare: to drive a car [a van, a bus, a train], guidare una macchina [un furgone, un autobus, un treno]; to drive a racing car, pilotare una vettura da corsa; What do you drive?; che macchina hai?2 accompagnare, portare (q.) in macchina: to drive sb. home, accompagnare q. a casa in macchina; Can you drive me to the office?, puoi portarmi in macchina in ufficio?3 (fig.) spingere, portare (q. a qc.): to drive sb. to drink, spingere q. a bere (o a darsi all'alcol); to drive sb. to suicide, spingere q. al suicidio; to drive sb. to despair, portare q. alla disperazione; His insane jealousy drove her to leave him, la sua folle gelosia l'ha spinta a lasciarlo; High interest rates drove them to bankruptcy, gli alti tassi di interesse li hanno portati al fallimento; ( anche fig.) to drive sb. crazy (o mad) fare impazzire q.; (fam.) to drive sb. nuts (o round the bend, round the twist, up the wall) fare impazzire q.4 spingere, motivare: He is driven by a need to outshine his older brother, è motivato dal bisogno di superare il fratello più grande; I want to find out what drives him, voglio scoprire cos'è che lo motiva; His novels are driven by plot rather than character, i suoi romanzi sono incentrati più sulla trama che sui personaggi5 condurre un gregge (o una mandria) di: to drive sheep [cattle], condurre un gregge di pecore [una mandria di bovini]6 (fig.) far lavorare (duro): He drives his employees hard, fa lavorare duro i suoi dipendenti; She drives herself too hard, si dà troppo da fare7 ( sport) battere, scagliare; ( calcio) spedire ( la palla); ( tennis) colpire di diritto; ( golf) colpire con un driver: ( baseball) The batter drove the ball into the bleachers, il battitore ha scagliato la palla nelle gradinate8 conficcare, piantare: to drive a stake into the ground [a nail into a wall], piantare un palo per terra [un chiodo nel muro]10 sospingere: The storm drove the boat onto the reef, la tempesta ha sospinto la barca sulla scogliera11 fare andare, cacciare: The enemy were driven out of the town, i nemici sono stati cacciati dalla città; They drove the animals away by shouting and waving their arms, hanno mandato via gli animali urlando e agitando le braccia; Heavy rain drove them inside, la forte pioggia li ha fatti rientrare in casa; Thousands were driven from their home, migliaia di persone sono state costrette a lasciare la loro casa; Lots of holidaymakers were driven away by the bad weather, il cattivo tempo ha fatto partire in tutta fretta molti vacanzieri12 (di solito al passivo) azionare; far funzionare: The turbines are driven by water, le turbine sono azionate dall'acquaB v. i.1 (autom.) guidare: He's learning to drive, sta imparando a guidare; Let me drive, please!, fa' guidare me, per favore; I can't drive, non so guidare; He drives very well [too fast], guida molto bene [troppo forte]; Shall we drive back?, torniamo indietro?; He drove into a wall, è andato a sbattere con la macchina contro un muro; to drive out of the garage, uscire dal garage2 andare ( con un veicolo privato); andare in macchina: Shall we drive or walk?, andiamo in macchina o a piedi?; They drove to the airport, sono andati all'aeroporto in macchina; We got into the car and drove home, siamo saliti in macchina e siamo andati a casa; I don't drive anymore into town, there's never anywhere to park, non vado più in centro in macchina, non si trova mai parcheggio; After waiting for five minutes, the taxi-driver drove away, dopo avere aspettato cinque minuti, il tassista è andato via3 ( di veicolo) andare: The car drove into a lamppost, la macchina è andata a sbattere contro un lampione4 ( della pioggia, ecc.) cadere (forte); battere: The snow was driving down, nevicava forte; Rain was driving against the windows, la pioggia batteva contro le finestre5 (mil.) spingersi; addentrarsi: Napoleon drove ( ahead) into the plains of Russia, Napoleone si addentrò nelle pianure della Russia● to drive oneself, guidare: She can't drive herself any more, her daughter has to do it, non può più guidare, deve accompagnarla sua figlia □ ( slang USA) to drive the big (o the porcelain) bus, vomitare nella toilette □ (ingl.) to drive a coach and horses through st., mostrare chiaramente tutte le falle di qc.: This verdict drives a coach and horses through the legislation, questo verdetto mostra chiaramente tutte le falle della legislazione □ (autom., GB) to drive with excess alcohol, guidare in stato di ebbrezza □ to drive st. home, chiarire (bene) qc.: to drive home one's point, chiarire bene il proprio punto di vista; I drove home to them what the problem was, gli ho fatto capire qual era il problema □ to drive a hard bargain, fare un accordo molto vantaggioso □ to drive a wedge between, seminare zizzania tra □ (fig.) to drive sb. into a corner, mettere q. alle strette (o con le spalle al muro) □ (fig.) to drive st. into the ground, portare qc. alla rovina: They drove the business into the ground, hanno portato l'azienda alla rovina □ to drive prices through the roof, far salire i prezzi alle stelle.* * *I 1. [draɪv]3) (motivation, energy) iniziativa f., energia f.; (inner urge) pulsione f., istinto m.4) inform. drive m., unità f.5) mecc. trasmissione f.6) (path) (of house) vialetto m., strada f. privata2.modificatore mecc. [ mechanism] di trasmissioneII 1. [draɪv]1) [ driver] guidare, condurre [car, bus, train]; pilotare [ racing car]; trasportare [cargo, load, passenger]; percorrere (in auto) [ distance]to drive sb. home — portare a casa qcn. (in auto)
to drive sth. into — portare qcs. dentro [garage, space]
to be driven out of business — essere costretto a cessare l'attività, a ritirarsi dagli affari
to drive sb. mad o crazy — colloq. fare impazzire o diventare matto qcn. (anche fig.)
3) (chase or herd) spingere, condurre [herd, cattle]; spingere [ game]4) (power, propel) azionare, fare funzionare [engine, pump]to drive sth. into sb.'s head — fig. fare entrare qcs. nella testa di qcn., ficcare qcs. in testa a qcn
6) (force to work hard) incalzare, fare lavorare sodo [pupil, recruit]2.1) aut. guidareto drive into — entrare (con l'auto) in [garage, space]; andare a sbattere contro [tree, lamppost]
3.to drive up, down a hill — salire su, scendere da una collina (in auto)
1) aut.•- drive at- drive on -
68 aim
[eɪm] I1) (purpose) intenzione f., scopo m. (to do, of doing di fare)2) (with weapon) mira f.II 1.to take aim at sth., sb. — mirare a qcs., qcn.
1)to be aimed at sb. — [campaign, product, remark] essere rivolto a qcn.
to be aimed at doing — [effort, action] mirare a fare
2) puntare [ gun] (at contro); tirare, lanciare [ball, stone] (at a, contro); cercare di dare [blow, kick] (at a); dirigere [ vehicle] (at contro)2.to aim for at sth. mirare a qcs. (anche fig.); to aim at doing to do (try) mirare o aspirare a fare; (intend) avere l'intenzione di fare; to aim high — fig. puntare in alto
* * *[eim] 1. verb1) ((usually with at, for) to point or direct something at; to try to hit or reach etc: He picked up the rifle and aimed it at the target.) puntare2) ((with to, at) to plan, intend or to have as one's purpose: He aims at finishing tomorrow; We aim to please our customers.) avere l'intenzione di2. noun1) (the act of or skill at aiming: His aim is excellent.) mira, scopo2) (what a person intends to do: My aim is to become prime minister.) aspirazione, scopo•- aimless- aimlessly
- aimlessness
- take aim* * *[eɪm] I1) (purpose) intenzione f., scopo m. (to do, of doing di fare)2) (with weapon) mira f.II 1.to take aim at sth., sb. — mirare a qcs., qcn.
1)to be aimed at sb. — [campaign, product, remark] essere rivolto a qcn.
2.to be aimed at doing — [effort, action] mirare a fare
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69 premium
1. сущ.сокр. prem1) общ. награда, вознаграждение, премия (что-л. предоставляемое в качестве стимула в каком-л. проекте, какой-л. системе и пр.)consumer premium — подарок [премия\] потребителю*
The program will award points to consumers for each brewery visit during the week, allowing them to earn premiums such as beer mugs and logo shirts.
Mortgage brokers, who match borrowers with lenders, can earn premiums by steering borrowers to higher-rate loans.
They claim that lenders on the higher-than-market rate loans will pay a premium to the mortgage broker and that those payments will be used to pay the fees associated with the low-interest loans.
See:bonus 1), 2) advertising premium, consumer premium, container premium, employment premium, fast food premium, free-in-the-mail premium, in-pack premium, mail-in premium, on-pack premium, referral premium, reverse premium, self-liquidating premium, service release premium, with-pack premium, yield spread premium, premium bond 2), premium buyer 1), premium campaign, premium container, premium coupon, premium merchandise 1), premium offer, premium pack, premium product 2), premium service 1) а)2) страх. = insurance premiumATTRIBUTES: adjustable, assumed 3) а), base 3. 3) а), direct 1. 3) а), earned 1. 1) а), fixed 1. 4) а), flexible 1. 2) б), gross 1. 3) а), а initial 1. 2) б), level 2. 3) б), lump sum, net 3. 3) а), n1а outstanding 1. 3) а), periodic 1. 1) а), regular 1. 2) б), n2 subject 1. 2) б), n2 underlying 1. 2) б), n2 variable 1. 2) б), n2 written 1. 4) а), б
annual [yearly\] premium — ежегодная премия
monthly [biweekly, weekly\] premium — ежемесячная [двухнедельная, еженедельная\] премия
annual [monthly, weekly\] premium insurance — страхование с ежегодной [ежемесячной, еженедельной\] уплатой премий [премии\]
annual premium policy — полис с ежегодной уплатой премий [премии\]
ATTRIBUTES:
paid premium — уплаченная [выплаченная\] премия
The refund of paid premium is based on the insured's age at death and is decreased by any benefits paid under the plan.
Company-paid premiums are deductible by the employer as an ordinary and necessary business expense. — Уплаченные компанией премии подлежат вычету работодателем как обычные и необходимые деловые расходы.
For federal tax purposes the employer-paid premiums are taxed as additional earned income for the employee. — Для целей федерального налогообложения, уплаченные работодателем премии облагаются налогом как дополнительный заработанный доход работника.
Employee-paid premiums for health insurance vary by salary. — Размер уплачиваемых работником премий по страхованию здоровья меняется в зависимости от размера оклада.
We can recover overpaid premiums for the last three policy years.
unpaid premium — неуплаченная [невыплаченная\] премия
The late charge formula is the unpaid premium amount multiplied by four percent.
COMBS:
life insurance premiums, life premiums — премии по страхованию жизни
non-life insurance premiums, non-life premiums — премии по страхованию иному, чем страхование жизни; премии по страхованию "не жизни"
health insurance premiums, health premiums — премии по страхованию здоровья
liability insurance premiums, liability premiums — премии по страхованию ответственности
disability insurance premiums, disability premiums — премии по страхованию от [на случай\] нетрудоспособности
property insurance premiums, property premiums — премии по страхованию имущества
premium payment — уплата [выплата\] премии; премиальный платеж
Mortgage insurance premium payments are made once per year. — Выплаты премий по ипотечному страхованию осуществляются раз в год.
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
Our commercial premium finance program allows you to finance premiums from $0 to $200000 or more.
The policies in question have a waiver of premium benefit, whereby the insurer would waive premiums during any period in which the policyholder is disabled.
We cede premiums and losses to reinsurers under quota share reinsurance agreements. — Мы передаем премии и убытки перестраховщиками на основании договоров квотного перестрахования.
Also, under our quota share assumed reinsurance contracts, we will continue to assume premiums through the third quarter of 2006. — Также, на основании принятых договоров квотного перестрахования, мы будем продолжать принимать премии на протяжении третьего квартала 2006 г.
to write premiums — подписывать премии*; страховать*, принимать на страхование*, осуществлять страхование*
In general, for insurers to write premiums in California, they must be admitted by the Insurance Commissioner. — В общем, для того, чтобы страховщики смогли осуществлять страховую деятельность в Калифорнии, они должны получить разрешение уполномоченного по страхованию.
The company is licensed to write insurance business in all 50 states, has specialty lines in risk insurance for architects and lawyers and is expected to write premiums of $75 million this year. — Компания имеет лицензию на осуществление страховой деятельности во все 50 штатах, предлагает специальные разновидности страхования рисков для архитекторов и юристов и, как ожидается, подпишет в этом году премий на сумму 75 млн долл.
Moreover, an insurance company that earns premiums between $300,000 and $1,000,000 is taxed at a reduced rate.
If you want to pay premiums for a limited time, the limited payment whole life policy gives you lifetime protection but requires only a limited number of premium payments.
to raise [to increase\] premiums — увеличивать премии
to reduce [to decrease, to cut\] premiums — уменьшать премии
premiums go down — премии снижаются [уменьшаются\]
See:adjustable premium, advance premium, annual premium, annuity premium, base premium, beneficiary premium, deposit premium, direct premiums, earned premium, financed insurance premium, financed premium, fixed premium, flexible premium, graded premium, gross premium, in-force premiums, initial premium, level premium, lump sum premium, modified premium, mortgage insurance premium, net premium, net retained premiums, new business premiums, outstanding premiums, periodic premium, premium earned, premiums in force, premium written, regular premium, reinsurance premium, renewal premium, retained premiums, retrospective premium, return premium, single premium, subject premium, surplus line premium, surplus lines premium, underlying premium, unearned premium, valuation premium, vanishing premium, variable premium, written premium, yearly premium, overall premium limit, premium audit, premium auditor, premium base, premium bordereau, premium conversion, premium discount, premium financing, premium holiday, premium income б), premium loan, premium notice, premium rate 1) б), premium receipt, premium refund, premium subsidy, premium tax, premium trust fund, return of premium, waiver of premium, continuous-premium whole life, premium only plan, premium-to-surplus ratio3)а) торг. премия; наценка, надбавка ( сумма или процент сверх стандартной цены товара или услуги)to fetch a premium [a premium price\] — продаваться с надбавкой [с премией\]
Premium products generally fetch a premium price. — Премиальные товары обычно продаются с надбавкой [с премией\].
to command a premium [a premium price\] — продаваться с надбавкой [с премией\], продаваться по премиальной цене
Some products command a premium price in the marketplace simply because they are considered to be higher in quality. — Некоторые товары продаются на рынке по премиальной цене просто из-за того, что они считаются товарами более высокого качества.
to command a premium — содержать надбавку [премию\]* (о ценах, ставках)
As long as there is a threat of war in the Middle Eastern oil fields, oil prices will command a premium. — До тех пор, пока существует угроза войны на территории средневосточных нефтяных месторождений, цены на нефть будут содержать надбавку.
to attract a premium/a premium price/a premium rate — продаваться с премией [надбавкой\], стоить дороже; оплачиваться с надбавкой [с премией\]*
Because of their locations these houses attract a premium. — Благодаря своему расположению эти дома стоят дороже.
Therefore, when we buy your diamond, we can pay a premium over the current market price.
For which services are customers willing to pay a premium when flying with a low-fare airline?
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:б) фин. премия (сумма, на которую цена размещения или текущая рыночная цена ценной бумаги больше ее номинала)ATTRIBUTES: amortizable б)
COMBS:
$20-a-share premium — премия в размере $20 на (одну) акцию
H-P will buy 1,2 million Convex shares at $14.875 a share, representing a 1,25-a-share premium over the price of Convex stock. — "H-P" купит 1,2 млн акций компании "Конвекс" по цене 14,875 долл. за штуку, что означает уплату премии в размере 1,25 долл. на акцию сверх цены акций "Конвекса".
COMBS:
premium over [to\] market price — премия к рыночной цене, премия сверх рыночной цены
premium over [to\] issue price — премия к эмиссионной цене, премия сверх эмиссионной цены
premium payment — уплата [выплата\] премии; премиальный платеж
Mortgage insurance premium payments are made once per year. — Выплаты премий по ипотечному страхованию осуществляются раз в год.
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
10% premium, premium of 10% — премия [надбавка\] в размере 10%
The shares jumped to a 70 per cent premium on the first day.
Of all the common bond-tax errors, the most surprising to me is neglecting to amortize premiums paid on taxable bonds.
For premium securities, we project the excess coupon. payments using our prepayment assumption.
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:amortized premium, bond premium, call premium 1), debt premium 1) а), market premium 1) а), original issue premium, premium on capital stock, premium on share, premium on stock, price premium 1) б), redemption premium, share premium, tender offer premium, unamortized premium, amortization of premium, premium bond 1), premium price 1) б), premium raid, issue price, market price, face value а) at a premium 1) а)в) фин. премия (при оценке стоимости предприятия или крупных пакетов акций: разница, на которую фактически согласованная цена предприятия/пакета акций больше базовой рыночной цены)See:г) эк. премия; надбавка (сумма, на которую цена товара, услуги или ценной бумаги превышает цену сходного товара, услуги или ценной бумаги)Currently, US small caps are trading at a 15.7 per cent premium to large caps. — В настоящее время, акции американских компаний с маленькой капитализацией по сравнению с акциями компаний с большой капитализацией торгуются с премией в размере 15,7%.
Platinum usually trades at a premium to gold. — Платина обычно продается по более высокой цене, чем золото.
See:at a premium 1)д) фин. ажио (превышение стоимости золотых или серебряных денег по сравнению с бумажными деньгами)Syn:agio в)See:е) эк. премия; надбавка (в самом общем смысле: дополнительная сумма, на которую увеличена базовая стоимость или другая базовая величина)перен. to put [place\] a premium on (smth.) — считать (что-л.) исключительно важным [ценным\], придавать (чему-л.) большое значение
He put a premium on peace and stability. — Он считает исключительно важным поддержание мира и стабильности.
Employers today put a premium on reasoning skills and willingness to learn. — В наше время работодатели придают большое значение умению рассуждать и готовности учиться.
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:conversion premium, forward premium, inflation premium, investment currency premium, liquidity premium 2), 3), mortgage indemnity guarantee premium, mortgage indemnity premium, premium over conversion value, revenue premium, risk premium, time premium, union premium, union wage premium, warrant premium, yield premium, premium rate 1) а) at a premium 2), Canada Premium Bond, high-premium convertible debenture4) эк. тр. премия, (премиальная) надбавка (дополнительное вознаграждение, выплачиваемое в дополнение к заработной плате в качестве поощрения за хорошую работу, работу в сверхурочные и т. п.)COMBS:
premiums for work outside basic workday or workweek — премии за работу сверх базового рабочего дня или рабочей недели
premium payment — уплата [выплата\] премии; премиальный платеж
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
to attract a premium/a premium rate — оплачиваться с надбавкой [с премией\]*
In many industries work on Saturday or Sunday will attract a premium on the ordinary hourly rate. — Во многих отраслях работа в субботу или воскресенье предусматривает выплату надбавки сверх обычной часовой ставки.
Neither federal law nor state law requires local government employers to give employees paid holidays or to pay a premium when employees must work on what would otherwise be a holiday.
Syn:bonus 3)See:expatriate premium, foreign service premium, holiday premium, incentive premium, mobility premium, on-call premium, overtime premium, shift premium, Halsey premium plan, premium pay, premium rate 1) а)5) фин. = option premiumInvestors willing to buy stock at certain prices might consider selling puts to earn premiums, while those willing to sell shares at certain prices might think about selling calls.
When you purchase an option, you pay a premium. — Покупая опцион, вы уплачиваете премию.
See:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium option2. прил.1) общ. первосортный, высшего качества [сорта\], исключительный, премиальныйpremium product — премиальный товар, товар высшего сорта
premium card — первоклассная [приоритетная, премиальная\] карта [карточка\]*
premium space — привилегированное [премиальное\] место*
premium advertising — премиальная [первосортная, элитная\] реклама*
premium customer — премиальный клиент [покупатель\]*
premium quality — премиальное [высшее\] качество; премиальный [высший\] сорт
premium grade — премиальный [высший\] сорт
See:premium advertising, premium buyer 2), premium card, premium customer, premium grade, premium merchandise 2), premium position, premium product 1), premium quality, premium service 1) б), premium space, quality 2., inferior 2., n32) эк. премиальный, с премией, с надбавкой (о ценах, ставках выше обычного уровня)premium price — цена с надбавкой, цена с премией, премиальная цена
See:
* * *
premium; PM; Prem премия, маржа: 1) премия (надбавка) к цене, курсу: разница между более высокой текущей (рыночной) и номинальной ценами финансового актива (напр., облигации); см. discount; 2) разница между более высоким срочным (форвардным) и наличным валютными курсами, т. е. валюта на срок продается с премией; 3) ажио: более высокая стоимость золотых или бумажных денег по отношению к бумажным деньгам; 4) цена опциона: сумма, уплачиваемая за получение права продать или купить финансовый инструмент; 5) = insurance premium; 6) платеж по рентному контракту; 7) = call premium; 8) льгота, призванная привлечь вкладчиков или заемщиков, а также покупателей товаров и услуг (напр., повышенная процентная ставка, скидки с цен и др.); 9) надбавка к рыночной цене, которую иногда приходится уплачивать при заимствованиях ценных бумаг для их поставки по "короткой" продаже; 10) разница в цене между данной ценной бумагой и сходными бумагами или индексом (напр., говорят: "бумага продается с премией к аналогичным бумагам"); 11) новая ценная бумага, продающаяся с премией; 12) надбавка к рыночной цене ценных бумаг в случае тендерного предложения; см. premium raid;* * *Финансы/Кредит/Валютаотклонение в сторону превышения рыночного курса денежных знаков и ценных бумаг от их нарицательной стоимости-----разница между рыночной ценой и ценой эмиссии акции или ценной бумаги; при начале операции с акциями нового выпуска говорится, что рыночная цена включает премию по отношению к цене эмиссии-----сумма, выплачиваемая держателем полиса для получения страховой суммы в нужный момент-----Банки/Банковские операциипремия, вознаграждение, надбавка -
70 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
71 Finanzierung
Finanzierung f FIN finance, financing (Kapitalbeschaffungsprozess); funding (Projekt) • Finanzierung besorgen FIN raise finance* * *f < Finanz> finance, financing, Projekt funding ■ Finanzierung besorgen < Finanz> raise finance* * *Finanzierung
financing, funding, provision of finance, (von Anleihen) floating, (Bergbau) habilitation (US), (Unterstützung) subsidizing;
• bei Finanzierung und Verleih in financing and distributing;
• bankmäßige Finanzierung financing through banks;
• bilanzneutrale Finanzierung off-balance-sheet financing;
• kurzfristige Finanzierung short-term financing (finance);
• langfristige Finanzierung long-term financing;
• mittelfristige Finanzierung medium-range financing;
• regresslose Finanzierung non-recourse finance;
• ungenügende Finanzierung insufficient capitalization;
• Finanzierung durch Abtretung der Debitoren (mittels Forderungsabtretung) debt (accounts receivable, US) financing;
• Finanzierung von Abzahlungsgeschäften instalment (hire-purchase, Br.) finance, financing of hire-purchase transactions (Br.);
• Finanzierung von Aktiengesellschaften financing of joint-stock companies, corporation finance (US);
• Finanzierungen jeglicher Art every type of financing;
• Finanzierung durch Ausgabe von Wandelschuldverschreibungen convertible financing;
• Finanzierung von Ausgabenspitzen langfristiger Projekte durch Anleihen pay as you use principle;
• Finanzierung des Außenhandels foreign-trade financing;
• Finanzierung durch eine Bank bank finance;
• Finanzierung von Eigenheimen financing of new homes;
• Finanzierung durch Einräumung eines Erbbaurechts leasehold financing;
• Finanzierung auf dem Eurodollarmarkt Eurocurrency financing;
• Finanzierung von Exportgeschäften export finance;
• Finanzierung durch Fremdmittel outside financing, trading on the equity, equity trading;
• maßgeschneiderte Finanzierungen für Großkunden financial engineering;
• Finanzierung von Großprojekten large-scale financing;
• Finanzierung von Investitionen investment financing;
• Finanzierung durch unmittelbare Kapitalmarktunterbringung direct placement financing;
• privatwirtschaftliche Finanzierung von Rundfunkprogrammen commercial sponsoring of program(me)s;
• Finanzierung der Staatsausgaben government financing;
• Finanzierung eines Versicherungsrisikos risk financing;
• Finanzierung eines Wahlfeldzuges campaign financing;
• Finanzierung von Warenforderungen debt (accounts receivable, US) financing;
• Finanzierung von Wohnungen financing of housing, home financing;
• Kapitalgeber wegen der Finanzierung eines Unternehmens ansprechen to sound a capitalist with regard to a proposed investment;
• Finanzierung eines Unternehmens durchführen to finance a scheme (an enterprise);
• für die Finanzierung eines Projektes geradestehen to underwrite the cost of a project;
• größeren Unternehmen mit langfristigen Obligationen eine direkte Finanzierung gewähren to lend long-term bond finance direct to major companies;
• Finanzierung sicherstellen to wrap up financing;
• Finanzierung einer Reise sicherstellen to find the money for a journey;
• Finanzierung eines Rundfunkprogramms übernehmen to sponsor a radio program(me);
• Finanzierung eines Unternehmens übernehmen to finance an enterprise. -
72 target
1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) blanco2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) blanco3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) blancotarget n blanco / objetivotr['tɑːgɪt]1 (of missile, goal, aim) objetivo2 (in shooting, of criticism) blanco3 (board) diana1 (aim at target) apuntar2 (cause to have effect on) dirigir a, destinar a1 (date, figure) fijado,-a; (audience, market) objetivo\SMALLIDIOMATIC EXPRESSION/SMALLto be on target ir de acuerdo a lo previstotarget language idioma nombre masculino de destinotarget practice prácticas nombre femenino plural de tiromoving target blanco móviltarget ['tɑrgət] vt: fijar como objetivo, dirigir, destinartarget n1) : blanco mtarget practice: tiro al blanco2) goal, objective: meta f, objetivo mn.• blanco s.m.• hito s.m.• mira s.f.• mirilla s.f.• objetivo s.m.
I 'tɑːrgət, 'tɑːgɪt1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir*['tɑːɡɪt]1. N1) (Sport) blanco m, diana f ; (Mil) objetivo mhe missed the target — no dio en el blanco or la diana
•
an easy target — (lit, fig) un blanco fácil•
a fixed target — un blanco fijo•
a moving target — un blanco móvil•
the shot was off target — (Ftbl, Hockey etc) el tiro iba desviado a gol•
the shot was on target — (Ftbl, Hockey etc) el tiro iba directo a gol•
a soft target — (lit, fig) un blanco fácil2) (=person on receiving end) [of criticism, remark] blanco m ; [of advertising] objetivo mhe has been the target of criticism over his handling of the affair — ha sido el blanco de las críticas por su manejo del asunto
this made him a prime target for blackmail — esto le convirtió en un blanco perfecto para el chantaje
3) (=objective) objetivo m, meta fproduction targets for 1980 — los objetivos or las metas de producción para 1980
•
the project is on target for completion — el proyecto lleva camino de terminarse dentro del plazo previsto•
to set a target for sth — fijar un objetivo para algoto set o.s. a target — fijarse un objetivo
2. VT1) (Mil) [+ positions, installations] fijar como objetivo2) (=select, single out)cigarette companies seem to be targeting children intentionally — las tabacaleras parecen estar dirigiendo su publicidad a los niños deliberadamente
•
to target sth/sb for sth, the government will target high earners for tax increases — el gobierno hará recaer la subida de los impuestos particularmente sobre aquellos con sueldos elevados3) (fig) (=aim)•
to target sth at sb/sth, products targeted at children — productos dirigidos a los niñosprograms targeted at reducing infant deaths — programas que tienen como objetivo reducir el número de muertes infantiles
3.CPDtarget area N — (Mil) zona f objetivo
target audience N — público m objetivo
target date N — fecha f límite
target group N — grupo m objetivo, grupo m destinatario
target language N — lengua f de destino
target market N — mercado m objetivo
target practice N — tiro m al blanco, prácticas fpl de tiro
target price N — precio m indicativo
target weight N — peso m ideal
* * *
I ['tɑːrgət, 'tɑːgɪt]1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir* -
73 colocación
f.1 placement, laying, putting, laying down.2 job, employment, position, post.3 investment, deposit.* * *1 (situación) positioning2 (de una alfombra, moqueta) laying; (de un cuadro) hanging3 (de dinero) investment4 (empleo) employment, job5 LINGÚÍSTICA collocation* * *SF1) (=acto) [gen] placing; [de bomba] planting; [de baldosa, moqueta, primera piedra] laying; [de cuadro] hangingla simple colocación de un espejo frente a otro da sensación de espacio — simply placing one mirror opposite another creates an impression of space
una fuga de gas producida por la incorrecta colocación del regulador — a gas leak caused by the incorrect installation of the regulator o by installing the regulator incorrectly
la campaña consistirá en la colocación de carteles en lugares públicos — the campaign will consist of putting up posters in public places
2) (=empleo) job3) (=situación) positioningel balón no entró gracias a la buena colocación del portero — thanks to the good positioning of the goalkeeper, the ball did not go in
4) (Com) [de acciones] placing, placement* * *1) ( empleo) job2)a) ( acción) positioning, placing; (de losas, baldosas) layingb) (Fin) investment, deposit* * *= collocation, disposition, filing, location, placement, laying, posting.Ex. In particular, Lubetzky proposed that a direct catalogue was to be preferred, with any necessary collocation achieved by references.Ex. Their main concern was the readable disposition of machine readable records.Ex. The schedule allows the filing of photographs under headings that designate photographic processes or apparatus.Ex. Having been alerted to the existence of a document, the user needs information concerning the actual location of the document, in order that the document may be read.Ex. A scheme should allow relocation, in order to rectify an inappropriate placement, to eliminate dual provision (more than one place for one subject) to make room for new subjects.Ex. Due to their lighter weight optical-fibre cables can be suspended to form aerial cables in the rugged countryside of Wales where the laying of ducts would be prohibitively expensive.Ex. Throughout the story references are made to Indian customs, such as the posting of a lookout for whales and enemies while others prepare food for winter storage = En toda la historia se hacen referencias a las costumbres indias, como, por ejemplo, la colocación de un vigía para detectar la presencia de ballenas y enemigos mientras que otros preparan comida para almacenarla para el invierno.----* colocación del material de vuelta en los estantes = shelving.* colocación de los documentos de vuelta en los estantes = reshelving.* colocación del tejuelo = spine labelling.* colocación de publicación en la web por el propio autor = self-archiving.* colocación electrónica = electro-deposition.* colocación en los estantes sin distinguir tipo de material = intershelving.* colocación fuera de lugar = misplacement.* mala colocación = misplacement, misfiling.* mala colocación en los estantes = misshelving.* * *1) ( empleo) job2)a) ( acción) positioning, placing; (de losas, baldosas) layingb) (Fin) investment, deposit* * *= collocation, disposition, filing, location, placement, laying, posting.Ex: In particular, Lubetzky proposed that a direct catalogue was to be preferred, with any necessary collocation achieved by references.
Ex: Their main concern was the readable disposition of machine readable records.Ex: The schedule allows the filing of photographs under headings that designate photographic processes or apparatus.Ex: Having been alerted to the existence of a document, the user needs information concerning the actual location of the document, in order that the document may be read.Ex: A scheme should allow relocation, in order to rectify an inappropriate placement, to eliminate dual provision (more than one place for one subject) to make room for new subjects.Ex: Due to their lighter weight optical-fibre cables can be suspended to form aerial cables in the rugged countryside of Wales where the laying of ducts would be prohibitively expensive.Ex: Throughout the story references are made to Indian customs, such as the posting of a lookout for whales and enemies while others prepare food for winter storage = En toda la historia se hacen referencias a las costumbres indias, como, por ejemplo, la colocación de un vigía para detectar la presencia de ballenas y enemigos mientras que otros preparan comida para almacenarla para el invierno.* colocación del material de vuelta en los estantes = shelving.* colocación de los documentos de vuelta en los estantes = reshelving.* colocación del tejuelo = spine labelling.* colocación de publicación en la web por el propio autor = self-archiving.* colocación electrónica = electro-deposition.* colocación en los estantes sin distinguir tipo de material = intershelving.* colocación fuera de lugar = misplacement.* mala colocación = misplacement, misfiling.* mala colocación en los estantes = misshelving.* * *A (empleo) jobbuscar colocación to look for a jobB1 (acción) positioning, placing; (de losas, baldosas) layingla colocación de la primera piedra the laying of the foundation stonela colocación de azulejos requiere mucha paciencia tiling requires a lot of patience2 ( Fin) investment, deposit* * *
colocación sustantivo femenino
(de losas, alfombra) laying
colocación sustantivo femenino
1 (distribución) layout
2 (empleo) job, employment
' colocación' also found in these entries:
Spanish:
orden
- instalación
English:
arrangement
- employment agency
- order
- placement
* * *colocación nf1. [acción] placing, positioning;yo me encargaré de la colocación de los cuadros I'll see to the hanging of the paintings2. [posición] place, position;se encontraba en una colocación inmejorable she was in a perfect position3. [empleo] position, job;oficina de colocación employment agency4. Bolsa placing, placement;5. Ling collocation* * *f1 positioning, placing2 ( trabajo) position* * *colocación nf, pl - ciones1) : placement, placing2) : position, job3) : investment -
74 oriente
m.east.el oriente the East, the Orientoriente Medio/Próximo Middle/Near EastLejano o Extremo oriente Far Eastpres.subj.3rd person singular (él/ella/ello) Present Subjunctive of Spanish verb: orientar.* * *1 East\el Extremo Oriente the Far Eastel Lejano Oriente the Far Eastel Oriente Medio the Middle Eastel Oriente Próximo the Near East* * *adj.1) east2) the East, the Orient•* * *SM1) (=este) east2)el Oriente — the Orient, the East
el Cercano o Próximo Oriente — the Near East
el Extremo o Lejano Oriente — the Far East
3) (=viento) east wind4) [de masones] masonic lodge* * *1) ( punto cardinal) (liter) east; (Geog) East; ( viento) east wind2) ( de las perlas) orient* * *1) ( punto cardinal) (liter) east; (Geog) East; ( viento) east wind2) ( de las perlas) orient* * *el oriente= Orient, the.Ex: The article 'Libraries in late Ottoman Palestine between the Orient and the Occident' reveals historically Palestine's transformation from a backward region of the Ottoman Empire to a focus for international.
* del Extremo Oriente = Far Eastern.* del Medio Oriente = Middle Eastern.* del Oriente Medio = Middle Eastern.* del Oriente Próximo = Near-Eastern.* Extremo Oriente, el = Far East, the.* habitante del Medio Oriente = Middle Easterner.* Lejano Oriente, el = Far East, the.* Oriente Exprés, el = Orient Express, the.* Oriente Medio = Middle East.* Oriente Próximo = Near East.* * *A1 ( liter) (punto cardinal) east3 (viento) east windCompuestos:Middle EastNear EastB (de las perlas) orientC (en masonería) masonic lodge* * *
Del verbo orientar: ( conjugate orientar)
orienté es:
1ª persona singular (yo) pretérito indicativo
oriente es:
1ª persona singular (yo) presente subjuntivo3ª persona singular (él/ella/usted) presente subjuntivo3ª persona singular (él/ella/usted) imperativo
Multiple Entries:
orientar
oriente
orientar ( conjugate orientar) verbo transitivo
1
2 ( encaminar) ‹esfuerzos/política› to direct
3 ‹ persona›
( mostrar el camino):
orientarse verbo pronominal ( ubicarse) to get one's bearings, orient oneself;
oriente sustantivo masculino ( punto cardinal) east;
( viento) east wind;◊ Ooriente Medio/Próximo Middle/Near East
orientar verbo transitivo
1 (un objeto) to position: compraron un terreno orientado al norte, they bought a piece of land facing north
2 (a una persona) to advise, guide
3 (indicar camino) to give directions
4 (actitud, acción, etc, hacia un fin determinado) to direct, aim
una campaña publicitaria orientada hacia los jóvenes, an advertising campaign aimed at young people
oriente sustantivo masculino East
el Extremo/Medio Oriente, the Far/Middle East
' oriente' also found in these entries:
Spanish:
cercana
- cercano
- extrema
- extremo
- saliente
- lejano
- Medio Oriente
- oriental
English:
East
- envoy
- Far East
- Middle East
- Near East
- orient
- east
- far
- middle
* * *oriente nm1. [este] east;el Oriente the East, the Orient;Oriente Medio Middle East;Oriente Próximo Near East2. [de perla] orient* * *m1 east2:Oriente Orient;Extremo oLejano Oriente Far East;Próximo Oriente Near East* * *oriente nm1) : east, East2)el Oriente : the Orient* * *oriente n the East -
75 election
вибори; обрання; відбір- election agent of a candidateelection expenses of presidential and vice presidential candidates — витрати на вибори кандидатів у президенти і віце-президенти
- election ahead of schedule
- election as a deputy
- election ballot day
- election by electoral college
- election by direct suffrage
- election by direct vote
- election campaign
- election commission
- election committee
- election costs
- election court
- election date
- election day
- election district
- election district lines
- election districting
- election expenses
- election fraud
- election fund
- election judge
- election law
- election laws
- election meeting
- election of an officer
- election of an official
- election of president
- election on a population basis
- election outcome
- election outcomes
- election period
- election petition
- election platform
- election pledge
- election polling day
- election poster
- election procedure
- election program
- election programme
- election promise
- election propaganda
- election reform
- election results
- election returns
- election rigging
- election scrutiny committee
- election seniority
- election system
- election tax
- election to a judgeship
- election to fill a vacancy
- election to judicial office
- election to office
- election to parliament
- election validation committee
- election victory
- election winner -
76 orientar
orientar ( conjugate orientar) verbo transitivo 1 2 ( encaminar) ‹esfuerzos/política› to direct 3 ‹ persona› ( mostrar el camino): orientarse verbo pronominal ( ubicarse) to get one's bearings, orient oneself;
orientar verbo transitivo
1 (un objeto) to position: compraron un terreno orientado al norte, they bought a piece of land facing north
2 (a una persona) to advise, guide
3 (indicar camino) to give directions
4 (actitud, acción, etc, hacia un fin determinado) to direct, aim
una campaña publicitaria orientada hacia los jóvenes, an advertising campaign aimed at young people ' orientar' also found in these entries: English: orient - orientate - trim - gear -
77 oriente
Del verbo orientar: ( conjugate orientar) \ \
orienté es: \ \1ª persona singular (yo) pretérito indicativo
oriente es: \ \1ª persona singular (yo) presente subjuntivo3ª persona singular (él/ella/usted) presente subjuntivo3ª persona singular (él/ella/usted) imperativoMultiple Entries: orientar oriente
orientar ( conjugate orientar) verbo transitivo 1 2 ( encaminar) ‹esfuerzos/política› to direct 3 ‹ persona› ( mostrar el camino): orientarse verbo pronominal ( ubicarse) to get one's bearings, orient oneself;
oriente sustantivo masculino ( punto cardinal) east; ( viento) east wind;◊ Ooriente Medio/Próximo Middle/Near East
orientar verbo transitivo
1 (un objeto) to position: compraron un terreno orientado al norte, they bought a piece of land facing north
2 (a una persona) to advise, guide
3 (indicar camino) to give directions
4 (actitud, acción, etc, hacia un fin determinado) to direct, aim
una campaña publicitaria orientada hacia los jóvenes, an advertising campaign aimed at young people
oriente sustantivo masculino East
el Extremo/Medio Oriente, the Far/Middle East ' oriente' also found in these entries: Spanish: cercana - cercano - extrema - extremo - saliente - lejano - Medio Oriente - oriental English: East - envoy - Far East - Middle East - Near East - orient - east - far - middle -
78 вести
1) (вн.; помогать идти) lead (d), guide (d); direct (d)вести́ слепо́го — lead a blind man
2) (вн.; возглавлять) lead (d)вести́ войска́ — lead the armies
3) (вн.; управлять транспортным средством) drive (d); operate (d)вести́ маши́ну [соста́в] — drive a car [train]
вести́ кора́бль — navigate / steer a ship
вести́ самолёт — pilot / fly a plane
4) (сов. провести́) (вн.; прокладывать) lay (d); build (d)вести́ газопрово́д — lay a gas main
5) (сов. провести́) (тв.; двигать) move (d)вести́ смычко́м по стру́нам — run one's bow over the strings
вести́ па́льцем по стро́чкам — follow the lines with one's finger
6) (сов. привести́) (к; куда-л; о дороге, тропе и т.п.) lead (to); ( о двери) open (on), lead (to)куда́ ведёт э́та доро́га? — where does this road lead to?
7) (сов. привести́) (к дт.; иметь следствия) lead to, result inэ́то ни к чему́ не ведёт — this is leading nowhere
8) (вн.; осуществлять, поддерживать) have (d), lead (d); carry on (d)вести́ разгово́р (о) — talk (about)
вести́ перегово́ры (с тв.) — negotiate (with), carry on negotiations (with)
вести́ перепи́ску (с тв.) — correspond (with), be in correspondence (with)
вести́ бой — fight an action / battle, be engaged in battle
вести́ ого́нь (по дт.) — fire (on); (снарядами тж.) shell (d)
вести́ войну́ — wage war, fight a war
вести́ борьбу́ (с тв.) — combat (d), struggle (against, with), carry on a struggle (against, with)
вести́ кампа́нию — carry on a campaign
вести́ проце́сс (с тв.) юр. — carry on a lawsuit (against), be at law (with)
вести́ нау́чную рабо́ту — do research, be a researcher
вести́ пра́вильный о́браз жи́зни — lead a regular life
вести́ расска́з — tell a story
9) (вн.; руководить) conduct (d), direct (d)вести́ кружо́к — conduct / run a circle
вести́ собра́ние — preside over a meeting
вести́ (чьё-л) хозя́йство — keep house (for smb)
вести́ чьи-л дела́ — run the affairs (of)
10) (вн.; заниматься кем-чем-л, отвечать за кого-что-л) be in charge (of); be responsible (for); take care (of)кто ведёт э́тот уча́сток рабо́ты? — who's in charge of this area of work?
врач вёл пацие́нта три го́да — the physician advised the patient for three years
вести́ в счёте — lead the score
••вести́ счета́ [кни́ги] — keep account(s) [the books]
вести́ себя́ — conduct oneself, behave
вести́ себя́ ду́рно (гл. обр. о ребёнке) — misbehave
веди́ себя́ хорошо́! — behave yourself!
вести́ стол (быть тамадой) — do the honours
вести́ своё нача́ло (от) — take rise (in), have its origin (in), originate (from / in)
вести́ своё нача́ло от кого́-л — originate with / from smb
вести́ свой род (от) — be descended (from)
и бро́вью / у́хом не вести́ — not to move a muscle; pay no heed
-
79 lead
I [led] 1. сущ.1) хим. свинец- red lead- white lead2) = black lead графит для карандашей; грифельSyn:3) разг.; = cold lead пуля4) диал. бак, котёл5)а) мор. лотto heave / cast the lead — бросать лот; измерять глубину лотом
б) грузило, отвес6) ( leads) свинцовые полосы для покрытия крыши; покрытая свинцом крыша; плоская крыша7) ( leads) полигр. шпоны••- swing the lead- put lead in one's pencil 2. прил. 3. гл.1) тех. освинцовывать, покрывать свинцом2) полигр. разделять шпонамиII [liːd] 1. сущ.1)а) лидерство; руководство; инициативаto assume / take the lead — взять на себя инициативу, выступить инициатором; брать на себя руководство
to build up / increase one's lead — укреплять лидирующую позицию
to give up / lose / relinquish the lead — уступать лидерство
to hold / maintain the lead — держать лидерство
Syn:б) пример, образецMost of the legislators followed the lead of the governor. — Большинство законодателей последовали примеру губернатора.
to follow the lead of smb. — следовать примеру кого-л.
Syn:в) директива, указаниег) ключ (к разгадке чего-л.); указатель, намёкto run / track down a lead — найти решение
The police haven't a single lead. — У полиции нет ни единой зацепки.
Syn:д) журн. краткое изложение газетной статьи ( помещается непосредственно перед статьёй); первое, наиболее важное сообщение в сводке, информационном сообщении2) первое место, место впереди; спорт. преимущество, перевесin the lead — в положении лидера, в лидирующей позиции
to gain / have the lead — занять первое место
Each of our porters took the lead in turn. — Каждый наш носильщик по очереди занимал место во главе (отряда).
The black horse took the lead. — Чёрная лошадь вышла вперёд.
Your candidate has a slight lead. — Ваш кандидат немного впереди.
3)б) разводье ( во льдах), проход ( среди ледяного поля)в) тропинка; аллеяг) поводок, цепь ( на которой водят собак)to return one's partner's lead — получив руку, ходить с той же масти, что партнёр
6) геол.а) жилаSyn:б) = deep-lead / great-blue-lead золотоносный песок ( наносные залежи золота вдоль русла древних рек)7) театр.; киноа) главная рольSyn:leading role, star part8) муз. наиболее яркая часть пьесы (исполняемая оркестром, особенно джаз-бандом; солирующий исполнитель или инструмент; начальная часть пассажа, исполняемая солирующим инструментом)9) эл. подводящий провод10) тех.а) опережение, предварение (впуска пара и т. п.)в) стрела, укосина11) воен. упреждение, приведение огня ( по движущейся цели)12) концерт, даваемый в пользу нуждающегося, больного человека его друзьями; от friendly lead2. прил.передний; передовой, лидирующий3. гл.; прош. вр., прич. прош. вр. led1)а) вести, сопровождать, быть проводником; вести (за руку, на поводке); воен. возглавить войско и направить движениеto lead (a bride) to the altar, to church — вести (невесту) к алтарю, жениться
They led us down to the river. — Они вывели нас к реке.
She led the group from the bus to the auditorium. — Она провела группу из автобуса в аудиторию.
The prisoners were led into the courtroom. — Заключённых ввели в зал суда.
He longed to lead his men on to victory. — Он мечтал повести свои войска к победе.
Syn:I led him by roughly two feet and pressed the trigger of the Luger. (D. Hamilton) — Я взял упреждение на два фута и спустил курок.
2) влиять, склонять, убеждатьThe candidate's integrity and strength led the voters to support him. — Честность и сила кандидата побудили избирателей оказать ему поддержку.
She knew the colonel was easily led. — Она знала, что полковник легко поддаётся убеждению.
There was nothing in the prospectus to lead him to such a conclusion. — В проспекте не было ничего, что могло бы привести его к такому заключению.
Syn:3)а) вести, служить каналомThe path leads down to the river. — Тропинка ведёт к реке.
Their road led them through a little copse. — Дорога вела их через небольшую рощицу.
The road leads back to town. — Эта дорога ведёт обратно в город.
The path leads down to the main road. — Дорожка приводит к главной дороге.
Road signs lead the traffic out of the city. — Дорожные знаки указывают транспорту выезд из города.
б) вести, приводить (о мотивах, условиях, обстоятельствах)Chance led him to London. — Случай привёл его в Лондон.
Instinct early led him into the political arena. — Природное чутьё рано привело его на политическую арену.
в) ( lead to) приводить к (каким-л. результатам); быть причиной (чего-л.)Social drinking may lead to alcoholism. — Пьянство в компаниях может привести к алкоголизму.
г) ( lead into) приводить к (чему-л., обычно плохому), ввергать во (что-л.)Behaviour like this will lead you into trouble. — С таким поведением вам гарантированы неприятности.
4) вести (какой-л. образ жизни)He leads a full, active life. — Он живёт полной насыщенной жизнью.
- lead a depraved life- lead a loose life
- lead a dissolute lifeSyn:5) возглавлять, руководить, управлять, командоватьto lead a band / an orchestra — руководить оркестром, дирижировать оркестром
The vice-chairman will lead the meeting. — Собрание будет вести заместитель председателя.
The quarterback leads the football team. — Защитник возглавляет свою команду.
Of the causes pneumonia led the list. — Пневмония возглавляет список всех болезней.
Syn:6)а) быть первым, опережать ( в состязании); иметь преимущество, превосходитьAs a teacher he leads. — Как учитель он превосходит всех других.
б) ( lead into) приступать к (чему-л.), вступать во (что-л.)The pianist led into the next piece of music. — Пианист перешёл к новой мелодии.
7) юр. действовать в качестве главного адвоката в деле, возглавлять (защиту, обвинение)Lead originally from your strongest suit. — Сначала ходи с масти, которой у тебя больше всего.
I led the king of trumps. — Я положил козырного короля.
9) тех. опережать•- lead back to
- lead off
- lead on
- lead out
- lead through
- lead up to••- lead smb. a dance- lead smb. a chase
- lead the dance
- lead the van
- lead by the nose
- lead me to
- lead with one's chin -
80 lay
1. n положение, расположениеthe lay of the land — очертания и расположение страны; характер или рельеф местности
2. n мор. спуск3. n сл. род занятий, профессия, работа4. n сл. план, намерениеlay down an aim — поставить цель; составить план
5. n груб. любовница; любовник6. n груб. совокупление7. n груб. мор. проф. доля в предприятии8. n груб. с. -х. яйценоскость; яйцекладкаlength of lay — период яйцекладки; период яйценоскости
9. v класть, положитьlay down — класть, положить
lay foundation — заложить фундамент; положить; начало
10. v прост. ложитьсяlay to — ложиться в дрейф; уменьшать ход до самого малого
11. v класть определённым образомto lay bricks — класть кирпичи, делать кирпичную кладку
12. v устанавливать; разрабатыватьto lay eggs — сбрасывать бомбы; устанавливать мины
13. v прокладывать, закладывать14. v повалить, свалить15. v разг. накидываться, набрасываться16. v примять, прибить17. v обыкн. помещать; переносить18. v предлагать пари, биться об заклад; делать ставкуto lay a bet that … — держать пари, что …
19. n лэ, баллада20. a светский, мирской; не духовный21. a не имеющий монашеского сана22. a непрофессиональный23. a некозырнойСинонимический ряд:1. amateur (adj.) amateur; beginner; inexpert; neophyte; nonprofessional; novice2. laic (adj.) laic; laical; nonecclesiastical; profane; secular; temporal; unsacred; worldly3. lyric (noun) ballad; lyric; musical poem; ode; poem; rhyme4. melody (noun) air; diapason; measure; melisma; melodia; melody; strain; tune; warble5. position (noun) angle; lie; position; site6. song (noun) aria; descant; ditty; hymn; lied; song7. adduce (verb) adduce; advance; allege; cite; offer; present8. appease (verb) allay; appease; calm; quiet; still; suppress9. arrange (verb) arrange; contrive; devise; systematize10. ascribe (verb) accredit; ascribe; assign; attribute; blame; credit; impute; point; refer11. direct (verb) address; aim; cast; direct; head; incline; train; turn; zero in12. draft (verb) draft; draw up; formulate; frame13. even (verb) even; flatten; flush; level; plane; smooth; smoothen14. expose (verb) expose; subject; surprise; uncover15. impose (verb) assess; burden; charge; impose; penalise; penalize16. put (verb) bet; deposit; establish; fix; gamble; game; go; locate; place; play; post; put; put on; rest; risk; set; settle; spread; stake; stick; venture; wager17. rested (verb) consisted; dwelled; dwelt or dwelled; existed; inhered; lay; lay down; lie down; reclined; reposed; resided; rested; stretch out; stretched outАнтонимический ряд:abrade; clerical; disarrange; disorder; erect; excite; lift; ordained; pick up; professional; raise; remove; spiritual
См. также в других словарях:
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