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1 media landscape
массовые средства коммуникации
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[Л.Г.Суменко. Англо-русский словарь по информационным технологиям. М.: ГП ЦНИИС, 2003.]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > media landscape
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2 general telecommunication landscape
всемирная структура электросвязи
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[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > general telecommunication landscape
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 plan
plæn
1. сущ.
1) а) план;
проект to concoct, devise a plan ≈ придумать, изобрести план (пренебр.) to draw up, formulate, map out a plan ≈ составлять, намечать план to make plans ≈ строить планы to outline a plan ≈ набросать план to unveil a plan ≈ открывать, раскрывать( кому-л.) план to accept a plan ≈ принимать, одобрять план to carry out, execute, implement a plan ≈ выполнять план to put a plan into operation ≈ осуществлять план to present, propose a plan ≈ предлагать план to foil, frustrate, thwart a plan ≈ расстраивать, срывать, разрушать план, мешать чьему-л. плану to reject a plan ≈ отвергать, забраковывать план to shelve a plan ≈ откладывать приведение плана в действие brilliant, ingenious plan ≈ блестящий, гениальный план complicated, elaborate plan ≈ тщательно продуманный план contingency plan ≈ план на случай непредвиденных дополнительных обстоятельств feasible plan ≈ осуществимый, выполнимый план five-year plan ≈ пятилетний план, пятилетка flight plan ≈ план полета;
полетный лист floor plan ≈ поэтажный план здания( с указанием толщины стен, расположения оконных и дверных проемов и назначения помещений) ;
мор. план палубы grandiose plan ≈ грандиозный план sweeping plan ≈ захватывающий, увлекательный план impracticable plan ≈ неосуществимый план impractical plan ≈ неосуществимый план long-term plan ≈ долгосрочный план master plan ≈ генеральный (сводный) план realistic plan ≈ реалистичный план secret plan ≈ тайный, секретный план short-term plan ≈ краткосрочный план well-laid, well-thought-out plan ≈ хорошо проработанный, продуманный план the installment plan ≈ система оплаты товаров в рассрочку on the installment plan ≈ в кредит, в рассрочку pension, retirement plan ≈ пенсионное страхование a plan calls for (smth.) ≈ план предусматривает (что-л.) plans materialize ≈ планы осуществляются, претворяются в жизнь qualified plan ≈ программа условного участия в прибылях Syn: blueprint, design, proposal, scheme, programme б) замысел, план All history is in one sense the fulfilment of a divine plan. Westcott ≈ Вся история является в некотором смысле воплощением божественного плана. Syn: intention, purpose
2) а) способ действий, образ действий Syn: procedure б) цель, намерение Syn: goal
1., aim
1.
3) а) график, диаграмма, схема б) план (местности) в) чертеж (объекта в разных проекциях) ;
спец. план (как одна из существующих проекций) Syn: graph, diagram
4) система, целостность
2. гл.
1) а) распланировать;
запланировать (очередность каких-либо дел) б) проектировать, задумывать, разрабатывать Syn: design
2.
2) строить планы;
надеяться;
намереваться;
затевать What events have you got planned for next week? ≈ Что ты запланировал на следующую неделю? plan ahead Syn: intend
3) архит., строит. делать проект, планировать;
чертить план The gardens were planned by the best landscape gardeners of the day. ≈ Сады были спроектированы (распланированы) лучшими специалистами по ландшафту нашего времени. план, программа действий - counter * встречный план - short-term * краткосрочный план - five-year * пятилетний план, пятилетка - economic * программа /план/ экономического развития - development * план развития;
план (технической) разработки - piece rate wage * (экономика) сдельная система оплаты труда - to adopt a * принять план - to carry out /to fulfill, to implement, to realize/ a * осуществить /выполнить, претворить в жизнь/ план - to put forward a * выдвинуть план - to work out the * of a speech набросать план выступления - to buy things on the installment * покупать товары в кредит /в рассрочку/ (специальное) план - * of site план общего расположения - sketch * эскизный план, кроки - street * план улицы проект - a building erected after the *s of an eminent architect здание, воздвигнутое по проекту известного архитектора чертеж;
схема;
диаграмма - working * рабочий чертеж - general * общий план - master * генеральный план - ground * (специальное) план по нулевой отметке - lines * (техническое) теоретический чертеж корабля - capacity /cargo/ * _ тех грузовой план, чертеж вместимости грузовых трюмов и цистерн горизонтальная проекция - body * корпус( проекция теоретического чертежа корабля) крупномасштабная карта, план замысел, план, намерение - to change one's * изменить свои намерения /планы/ - to form a new * составить новый план - to cripple /to defeat, to upset, to frustrate, to ruin, to thwart, to torpedo, to wreck/ one's * сорвать /расстроить, разрушить/ чьи-л. планы - to have no fixed *s не иметь определенных планов - what are your *s? каковы ваши планы /намерения/? - everything went according to * все прошло согласно намеченному плану /как было намечено/ - it is not a bad * (это) неплохо придумано;
неплохая идея способ действий - the best * would be... самое лучшее будет... - he has changed his whole * он полностью изменил свою тактику цель, задача - his * was to get a degree in medicine его целью было получить диплом врача (церковное) расписание служб на квартал( в церквях методистов) > according to * (военное) (жаргон) поневоле, "по заранее намеченному плану" > on the American * с полным пансионом составлять план, планировать - to * a piece of work спланировать какую-л. работу проектировать;
чертить план, эскизы и т. п. - the school was *ned for 500 pupils школа была запроектирована на 500 учащихся строить планы;
намереваться, затевать - to * everything ahead планировать заранее - to * for the future строить планы на будущее;
думать о будущем - to * to do smth. намереваться сделать что-л. - to * a visit собираться нанести визит /посетить/ - we had *ned an ascent of the mountain together мы собирались вместе подняться на гору - we have *ned for you to stop till tomorrow мы расчитывали, что вы останетесь (у нас) до завтра распланировать;
запланировать (обыкн. to * out) - to * out one's time распланировать свое время - he had *ned it all out он все уже распланировал - have you *ned your trip? вы уже спланировали свою поездку? action area ~ план мероприятий amended ~ исправленный план aquatic environment ~ план размещения окружающих водоемов audit ~ план ревизии bonus ~ система премирования cadastral ~ кадастровый план care ~ план мероприятий по уходу (за больным, выздоравливающим) city ~ план города comprehensive ~ комплексный план conditional sale ~ план условной продажи contingency ~ план действий в чрезвычайных обстоятельствах crisis ~ план выхода из кризиса decision ~ вчт. схема принятия решений development ~ план застройки development ~ план развития development ~ план разработки distribution ~ план распределения district ~ план округа district ~ план района economic ~ народнохозяйственный план educational ~ план образования, план переподготовки, план обучения, план переквалификации financing ~ финансовый план forestry ~ план лесничества ground ~ план местности implement a ~ осуществлять план instalment ~ график платежей при покупке в рассрочку instalment ~ система платежей в рассрочку jobs ~ план увеличения занятости land use ~ землеустроительный план land use ~ план использования земель local ~ план застройки marketing ~ план сбыта продукции marketing ~ план торговли master ~ генеральный план master ~ основной план media ~ план использования средств рекламы medical benefit ~ система пособий по болезни merger ~ план слияния national comprehensive ~ государственный комплексный план on instalment ~ в рассрочку operating ~ оперативный финансовый план operating ~ план работы operating ~ прооизводственный план organization ~ организационный план parcelling ~ план раздела pension ~ система пенсионного обеспечения personal equity ~ (PEP) программа продажи акций служащим компании perspective ~ перспективный план plan замысел, намерение, предположение ~ замысел, намерение;
предположение ~ замысел ~ намереваться, затевать ~ намереваться;
затевать ~ план, проект ~ план;
проект ~ план ~ планировать ~ программа ~ проект ~ проектировать ~ система ~ составлять план, планировать, проектировать ~ составлять план ~ способ действий ~ строить планы;
надеяться ~ схема, диаграмма, чертеж ~ схема, диаграмма, чертеж ~ схема ~ чертеж ~ of actions план действий ~ of operation план работы plot ~ план делянки plot ~ план земельного участка policy ~ план деятельности preconceived ~ заранее составленный план production ~ производственный план quality ~ план обеспечения качества redemption ~ план погашения redevelopment ~ план перепланировки и новой застройки жилого района regional development ~ план регионального развития regional ~ региональный план rehabilitation ~ план реабилитации rescue ~ план спасательных работ retirement benefit ~ система пенсионного обеспечения retirement ~ порядок выхода на пенсию sampling ~ stat. план выборочного контроля savings ~ план экономии service ~ служебный план share repurchase ~ скупка корпорацией собственных акций для поддержания их цены site ~ ориентационный план site ~ ситуационный план sketch ~ набросок плана social welfare ~ план социального обеспечения staff retirement ~ план выхода персонала на пенсию stock option ~ exc. система фондовых опционов stock purchase ~ программа покупки акций служащими корпорации structure ~ план сооружения subdivision ~ план раздела земельных участков test ~ план проведения испытаний town ~ план развития города town ~ схема города training ~ тренировочный план;
план профподготовки treatment ~ план лечения unit-linked ~ система страхования, в которой взносы идут в паевой фонд, а полученные доходы повышают стоимость полиса
См. также в других словарях:
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