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1 joint campaign
Экономика: совместная кампания -
2 joint campaign
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3 joint campaign
English-russian dctionary of contemporary Economics > joint campaign
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4 campaign
n
- advertising campaign
- bear campaign
- bull campaign
- canvassing campaign
- combined campaign
- current campaign
- economy campaign
- editorial campaign
- election campaign
- extensive campaign
- international campaign
- joint campaign
- marketing campaign
- press campaign
- press advertising campaign
- promotional campaign
- publicity campaign
- public relations campaign
- sales campaign
- selling campaign
- trade press campaign
- TV campaign
- carry on a campaign
- conduct a campaign
- embark on a campaign
- enter upon a campaign
- launch a campaign
- start a campaign
- support a campaign
- undertake a campaign
- wage a campaignEnglish-russian dctionary of contemporary Economics > campaign
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5 plan
план; замысел; порядок; система; плановая таблица; планировать; организовыватьlogistical capability plan, fiscal year — план возможностей тылового обеспечения на финансовый год
— air plan— CAS plan— CBR plan— chemical operations plan— contingency operations plan— contingent operations plan— day plan— logistical plan— net plan— war plan -
6 manager
ˈmænɪdʒə сущ.
1) а) управляющий, заведующий;
глава, директор, руководитель account manager ≈ амер. рекламный агент assistant manager ≈ помощник заведующего, администратора, управляющего branch manager ≈ заведующий отделением, заведующий филиалом business manager ≈ управляющий делами;
коммерческий директор, заведующий коммерческой частью campaign manager ≈ руководитель избирательной кампании city manager ≈ амер. управляющий городом (невыборное должностное лицо) general manager ≈ генеральный директор hotel manager ≈ управляющий гостиницей office manager ≈ управляющий офисом sales manager ≈ менеджер по продажам service manager ≈ менеджер по обслуживанию stage manager ≈ помощник режиссера Syn: chief, head б) муз. импресарио, менеджер
2) владелец, хозяин
3) парл. представитель одной из палат, уполномоченный вести переговоры по вопросу, касающемуся обеих палат управляющий, заведующий, руководитель, администратор;
директор;
менеджер - canteen * заведующий или директор столовой - sales * заведующий отделом сбыта (юридическое) управляющий имуществом хозяин - good * хороший хозяин - my wife is an excellent * моя жена - отличная хозяйка - she is not much of a * она не очень хорошая хозяйка импрессарио (парламентское) представитель одной из палат, уполномоченный вести переговоры по вопросу, касающемуся обеих палат (американизм) деятель политической партии, занимающийся, в основном, организационными вопросами account ~ заведующий отделом рекламы accounting ~ главный бухгалтер administrative ~ директор-распорядитель advertising ~ руководитель рекламного агентства assistant general ~ заместитель генерального директора assistant ~ заместитель директора assistant ~ заместитель заведующего assistant ~ помощник руководителя bank ~ управляющий банком branch ~ руководитель отделения branch ~ руководитель филиала brand ~ ответственный за рекламирование торговой марки budget ~ руководитель бюджетного отдела business ~ коммерческий директор business ~ менеджер по торгово-промышленной деятельности business ~ управляющий делами;
коммерческий директор, заведующий коммерческой частью chief general ~ генеральный управляющий chief general ~ главный управляющий chief general ~ директор предприятия chief ~ главный менеджер city ~ (амер.) управляющий городом colead ~ один из банков - организаторов займа complaints ~ начальник отдела рекламаций configurator ~ вчт. конфигуратор construction ~ руководитель строительных работ contract ~ руководитель отдела контрактов cooperative store ~ директор кооперативного магазина corporate ~ руководитель корпорации cost-accounting ~ менеджер по калькулированию издержек data ~ руководитель отдела обработки данных data processing ~ руководитель отдела обработки данных database ~ вчт. система управления базой данных departmental ~ заведующий отделом deputy ~ заместитель директора deputy ~ заместитель управляющего district ~ районный менеджер district ~ управляющий сбытовым районом компании division ~ начальник отдела division ~ руководитель отделения компании division ~ руководитель филиала divisional ~ заведующий сектором divisional ~ начальник отдела divisional ~ руководитель отделения компании divisional ~ руководитель подразделения divisional ~ руководитель филиала executive bank ~ управляющий банком executive general ~ генеральный директор executive general ~ главный управляющий executive ~ управляющий export ~ руководитель экспортного отдела factory ~ руководитель предприятия factory ~ управляющий заводом file ~ вчт. файловая система finance ~ руководитель финансовой службы financial ~ финансовый менеждер foreign exchange ~ руководитель валютных операций functional ~ руководитель функционального подразделения fund ~ руководитель фонда general ~ генеральный менеджер general ~ генеральный управляющий general ~ главный управляющий general ~ директор предприятия ~ хозяин;
good (bad) manager хороший (плохой) хозяин heap ~ вчт. программа управления динамической областью hotel ~ управляющий гостиницей information ~ администратор потоков информации joint lead ~ смешанное управление joint lead ~ совместное управление junior ~ помощник управляющего lead ~ банк, являющийся главным организатором и гарантом займа lead ~ ведущий менеджер line ~ вчт. программа управления строками lock ~ вчт. администратор защиты данных manager вчт. администратор ~ администратор ~ деятель политической партии, занимающийся организационными вопросами ~ директор ~ заведующий ~ импресарио, менеджер ~ менеджер ~ парл. представитель одной из палат, уполномоченный вести переговоры по вопросу, касающемуся обеих палат ~ распорядитель ~ руководитель ~ управляющий, заведующий;
директор ~ управляющий, директор, руководитель ~ управляющий ~ управляющий имуществом ~ хозяин;
good (bad) manager хороший (плохой) хозяин ~ хозяин ~ of securities department руководитель отдела ценных бумаг ~ of trust руководитель доверительного фонда marketing ~ агент по сбыту marketing ~ заведующий отделом сбыта memory ~ вчт. программа управления памятью middle ~ руководитель среднего звена municipal ~ муниципальный управляющий nominee executive ~ кандидат на должность директора-распорядителя office ~ руководитель конторы office ~ управляющий конторой operations ~ директор-распорядитель overlay ~ вчт. администратор оверлейной загрузки personal ~ управляющий персоналом( начальник управления кадров) personnel ~ начальник отдела кадров personnel ~ руководитель отдела кадров plant ~ директор предприятия plant ~ руководитель предприятия portfolio ~ брокер, отвечающий за управление инвестициями клиента portfolio ~ сотрудник банка, отвечающий за управление инвестициями клиента presentation ~ вчт. администратор представлений product ~ руководитель, ответственный за конструирование, производство и реализацию изделия production ~ начальник производственного отдела production ~ руководитель производства project ~ руководитель проекта project ~ управляющий проектом prospective ~ перспективный руководитель public relations ~ руководитель отдела по связям с общественными организациями purchasing ~ начальник отдела снабжения regional ~ управляющий сбытовым районом resource ~ вчт. администратор ресурсов sales ~ заведующий отделом сбыта sales ~ коммерческий директор sales ~ руководитель службы сбыта sales ~ управляющий службой сбыта shop ~ директор магазина software product ~ вчт. администратор программного изделия special ~ руководитель, занимающийся специальными вопросами stage ~ режиссер syndicate ~ руководитель синдиката system ~ вчт. системный программист technical sales ~ заведующий отделом сбыта top ~ главный управляющий vice ~ заместитель директора vice ~ заместитель управляющего window ~ вчт. администратор окон works ~ директор предприятия works ~ руководитель предприятия -
7 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
8 JDAC
1) Военный термин: Joint District Area Command, Joint Doctrine Air Campaign2) Общественная организация: Juvenile Diabetes Awareness club -
9 chairman
nпредседатель; председательствующийto confirm smb as party chairman — утверждать кого-л. в качестве председателя партии
- chairman of a Senate subcommitteeto re-elect smb chairman — переизбирать кого-л. председателем
- chairman of the committee
- Chairman of the Council of Economic Advisers
- Chairman of the Council of Ministers
- Chairman of the Joint Chiefs of Staff - former chairman
- human rights chairman
- interim chairman
- Joint Chiefs of Staff Chairman
- nonvoting chairman
- outgoing chairman
- past chairman
- retiring chairman
- temporary chairman -
10 committee
nкомитет, комиссияto appear before a committee — присутствовать / выступать на заседании комитета
to assign a task to a committee — передавать вопрос в комитет; поручать решение вопроса комитету
to chair a committee — быть председателем комитета; возглавлять комитет
to define the competence of the committee — определять / устанавливать круг полномочий комитета
to entrust a committee with a task — передавать вопрос в комитет, поручать решение вопроса комитету
to establish a committee — образовывать / создавать / учреждать комитет
to exclude smb from a committee — выводить кого-л. из состава комитета
to form a committee — образовывать / создавать / учреждать комитет
to go before a committee — присутствовать / выступать на заседании комитета
to introduce smb into a committee — включать / вводить кого-л. в состав комитета
to refer / to remit smth to a committee — передавать что-л. на рассмотрение комитета
to set up a committee — образовывать / создавать / учреждать комитет
- administrative committeeto specify the terms of reference of the committee — определять / устанавливать круг полномочий комитета
- advisory committee
- Aeronautical and Space Science Committee
- Agriculture and Forestry Committee
- Appropriations Committee
- arbitration committee
- Armed Service Committee
- auditing committee
- back-bench committee
- Banking and Currency Committee
- budget committee
- cabinet committee
- cabinet-level committee
- censorship committee
- citizens' committee
- city committee
- Committee for Economic Development
- committee for national redemption
- committee is holding a sitting
- committee is in session
- committee is sitting
- committee of action
- committee of experts
- committee of five
- committee of inquiry
- Committee of Permanent Representatives of Member States of the EU
- Committee of the Whole House
- Committee on Committees
- committee on juridical questions
- committee on legal questions
- Committee on Rules
- conference committee
- Congressional campaign committee
- Congressional committee
- consultative committee
- coordination committee
- COPEREP
- county committee
- credentials committee
- cross-party committee
- DAC
- Defense Ministers' Committee
- Democratic National Committee
- Development Assistance Committee
- District of Columbia Committee
- drafting committee
- Education and Labor Committee
- election committee
- emergency committee
- enlarged committee
- Ethics Committee
- executive committee
- exhibition committee
- Expenditures in the Executive Departments Committee
- Finance Committee
- Foreign Affairs Committee of the House of Representatives
- Foreign Ministers' Committee
- four-strong committee
- general committee
- Good Offices Committee
- government committee
- Government Operations Committee
- high level committee
- hospitality committee
- House Administration Committee
- House Intelligence Committee
- Human Rights Committee
- ICRC
- inter-agency committee
- interim committee
- Interior and Insular Affairs Committee
- Internal Security Committee
- International Committee of the Red Cross
- International Olympic Committee
- Interstate and Foreign Commerce Committee
- joint committee
- joint Congressional committee
- judicial screening committee
- Labor and Public Welfare Committee
- law-and-order committee
- legal committee
- main committees
- management committee
- Merchant Marine and Fisheries Committee
- Military Staff Committee
- mixed committee
- National Olympic Committee
- National Salvation Committee
- negotiating committee
- Nobel Prize Committee
- nominations committee
- organizing committee
- parliamentary committee
- party committee
- patronage committee
- permanent committee
- policy-making committee
- political action committee
- political committee
- Post Office and Civil Service Committee
- press committee
- procedural committees
- Public Lands Committee
- Public Works Committee
- reception committee
- recess committee
- report of the committee
- Republic Election committee
- Rules and Administration Committee
- Science and Astronautics Committee
- select committee
- selection committee
- Senate Appropriations Committee
- Senate Armed Services Committee
- Senate Intelligence Committee
- senatorial committee
- sessional committee
- sifting committee
- smelling committee
- special committee
- Standards of Official Conduct Committee
- standing committee
- steering committee
- strike committee
- style committee
- subsidiary committee
- trade-union committee
- UN Sanctions Committee
- Un-American Activities Committee
- Veterans Affairs Committee
- Ways and Means Committee
- welfare committee
- working committee -
11 life
1) живые организмы, флора и фауна ( данной среды или территории)2) срок службы; долговечность; ресурс3) стойкость; ресурс стойкости ( инструмента)4) кампания; продолжительность кампании (печи, реактора)6) эл. количество циклов ( переключения)7) время жизни (носителей заряда, частицы)•life between overhauls — наработка между капитальными ремонтамиlife of roof — стойкость свода ( печи)life of structure — эксплуатационный срок службы сооружения-
accuracy life
-
active life
-
aircraft safe life
-
aquatic life
-
average life
-
balanced life
-
battery cycle life
-
campaign life
-
car life
-
cold storage life
-
commercial life
-
corrosion fatigue life
-
creep life
-
creep-rupture life
-
cycle life
-
cylinder life
-
design life
-
designed useful life
-
designed life
-
electrode life
-
endurance life
-
extrapolated mean life
-
fatigue life
-
finite life
-
flex life
-
full-load life
-
furnace life
-
good tool life
-
guaranteed tire life
-
infinite life
-
in-orbit life
-
interrepair life
-
in-use life
-
joint life
-
ladle life
-
lining life
-
low-cycle fatigue life
-
mean life
-
mechanical life
-
mine life
-
mold life
-
no-failure life
-
nonskid life
-
observed mean life
-
operating life
-
orbital life
-
orbit life
-
original life
-
overhaul life
-
past life
-
pick life
-
plate life
-
pot life
-
potential service life
-
predicted mean life
-
process life
-
producing life of well
-
projected service life
-
rated life
-
refractory life
-
refrigerated storage life
-
regenerator life
-
reliable life
-
remaining tool life
-
robot life
-
roll life
-
rolling bearing fatigue life
-
rupture life
-
scheduling service life
-
service life
-
sewage life
-
shelf life
-
sidewall life
-
snorkel life
-
specified life
-
spreadable life
-
stack life
-
storable life
-
stress-corrosion life
-
stress-relaxation rupture life
-
target life
-
terrestrial life
-
thermal neutron life
-
thermal-fatigue life
-
tire life
-
tool life
-
total service life
-
trouble-free service life
-
unit roof life
-
useful life
-
water life
-
wear life
-
well flowing life
-
wheel life -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 committee
сущ.1) упр. комитет, комиссия (группа лиц, которая организует или планирует деятельность более обширной группы либо решает определенный круг задач в рамках какой-л. организации)to be [sit\] on a committee, to be a member of a committee — быть членом комитета, входить в состав комиссии
Syn:See:new product committee, Boundary Committee for England, cabinet committee, Capital Issues Committee, Central Arbitration Committee, Consumer Protection Advisory Committee, equal representation committee, interagency committee, investment committee, Judicial Committee of the Privy Council, Monetary Policy Committee, Zangger Committee, Interim Coordinating Committee for International Commodity Arrangements, convener, Advisory Committee for Trade Policy and Negotiations, Committee for the Implementation of Textile Agreements, Committee on Food Aid Policies and Programmes, Committee on Foreign Investment in the United States, Committee on Trade and Development, Administrative Committee on Coordination, Advisory Committee on Export Policy, Bank Advisory Committee, Basel Committee, Basel Committee on Banking Supervision, Basle Committee, Committee for Economic Development, Development Assistance Committee, equal representation committee, European Committee for Electrotechnical Standardization, European Committee for Standardization, Food Aid Committee, Intergovernmental Committee for European Migration, Interim Coordinating Committee for International Commodity Arrangements, International Accounting Standards Committee, International Cotton Advisory Committee, International Maritime Committee, International Tea Committee, NPT Exporters Committee, Nuclear Exporters Committee, Operating Committee, Provisional Intergovernmental Committee for the Movements of Migrants from Europe, Technical Advisory Committee, Trade Negotiations Committee, Trade Policy Committee2) пол., гос. упр. комитет (структурное подразделение законодательного органа (напр., палаты Конгресса или парламента), созданное для рассмотрения законопроектов, проведения расследований или выполнения других задач в соответствии с поручениями этого органа)Syn:See:ad hoc committee, public body, party committee, conference committee, standing committee, select committee, joint committee, Appeal Committee, Appropriations Committee, budget committee, business committee, campaign committee, Committee of Privileges, committee of the whole, House Appropriations Committee, permanent committee, policy committee, research committee, Rules Committee, Senate Committee on Labor and Public Welfare, special committee, steering committee, subcommittee, Ways and Means Committee, Public Accounts Committee, Committee of Selection, Committee of Privileges, delegated powers3) гос. упр. комитет ( консультативной орган или институт управления в Европейском союзе)See:commitology, European Union, Committee of the Regions, Economic and Social Committee, Committee of Permanent Representatives, Committee for Monetary, Financial and Balance of Payments statistics
* * *
1) комитет, комиссия; 2) опекун; см. ad hoc committee. -
14 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
15 IJC
1) Юридический термин: Impartial Justice Campaign2) Грубое выражение: Intentional Jerking Conman3) Сокращение: Ink Jet Canceller (on AFCS-IJC, 2004)4) Океанография: International Joint Commission -
16 rally
1. n1) митинг; сбор; слет; собрание3) подъем ( курса валюты) после падения•to hold a rally in defiance of an official ban — проводить митинг, не взирая на официальный запрет
- anti-government rallyto tell a rally that... — в своем выступлении на митинге говорить, что...
- anti-independence rally
- anti-nuclear rally
- anti-nuke rally
- authorization for a rally
- authorized rally
- ban on rallies
- campaign rally
- city rally
- continual rally
- democracy rally
- election rally
- friendship rally
- hastily organized rally
- huge rally
- independence rally
- joint rally
- mammoth rally
- mass rally
- modest rally in the value of the dollar
- opposition rally
- peace rally
- pro-merger rally
- protest rally
- public rally
- rallies passed off peacefully
- rally against smth
- rally drew 100,000 people
- rally has passed off without incident
- rally in support of smb / smth
- rally marking smth
- senate rally
- strike rally
- traditional rally
- unauthorized rally
- unofficial rally
- victory rally 2. v1) собирать(ся); сплачивать(ся); собирать на митинг2) оживляться ( о спросе)3) повышаться ( о курсе валюты)•to rally around smb — сплачиваться вокруг кого-л.
to rally smb against smth — сплачивать кого-л. против чего-л.
-
17 committee
1) комитет; комиссия2) опекун, попечитель•committee with a standby status — комитет, функционирующий в случае необходимости
- committee of conferenceJudicial committee of the Privy Council — англ. судебный комитет тайного совета
- committee of inquiry
- committee of privileges
- committee of supply
- committee of the whole house
- committee of visitors
- committee of ways and means
- ad hoc committee
- adjustment committee
- advisory committee
- appeal committee
- auditing committee
- budget committee
- campaign committee
- case committee
- classification committee
- conference committee
- credentials committee
- disciplinary committee
- drafting committee
- executive committee
- full committee
- House committee
- interdepartmental committee
- intergovernmental committee
- interim committee
- international committee
- investigating committee
- joint committee
- judiciary committee
- legislative committee
- liaison committee
- majority steering committee
- minority steering committee
- mixed committee
- national committee
- parliamentary committee
- plenary committee
- steering committee
- sublegislature-Congress committee
- superintending committee
- probation committee
- provisional committee
- preparatory committee
- rules committee
- select committee
- Senate committee
- special committee
- Staff committee
- standing committee
- treatment classification committee
- visiting committee
- watch committee
- investigative committee
- supervising committee -
18 step
1. n1) мера, действие, шаг- take a step to smth.- take a step towards smth.2) ступень; шаг; продвижение, ход, этап•- be out of step with smb.2. v- step up -
19 project
1. n проект, план; программа2. n отдельная тема, проблема или работаdevelopment project — опытно-конструкторская работа, ОКР
3. n новостройка; строительный объект; осуществляемое строительство4. n амер. студ. внеаудиторная работа; практические занятия5. n амер. микрорайон6. v проектировать, составлять проект, план; планировать7. v прогнозировать; предполагатьto project a population increase of 10 per cent — прогнозировать увеличение численности населения на 10 процентов
8. v выдаваться, выступать9. v выбрасывать, выталкивать10. v выпускать11. v бросать, отбрасывать12. v отчётливо выступать на фоне13. v перенестись мысленно; передавать14. v воплощать, живо изображать, представлятьto project oneself into a character — перевоплотиться в образ; слиться с образом
15. v психол. облекать в конкретную, материальную форму16. v мат. проектироваться17. v мат. кино проецировать, демонстрировать18. v мат. доводить; передавать19. v мат. выдвинуть; представить на рассмотрениеСинонимический ряд:1. plan (noun) aim; ambition; blueprint; design; game plan; goal; idea; intention; layout; plan; proposal; proposition; schema; scheme; strategy2. undertaking (noun) activity; assignment; business; enterprise; homework; lesson; undertaking; venture; work3. bulge (verb) bag; balloon; beetle; belly; bulge; extend; jut; jut out; obtrude; overhang; overlap; poke; pouch; pout; protrude; protuberate; stand out; stick out4. calculate (verb) calculate; forecast; predetermine5. cast (verb) cast; emit; heave; irradiate; pitch; radiate; shed; throw; toss6. fire (verb) discharge; fire; hurtle; launch; loose; propel; shoot7. mean (verb) aim; contemplate; design; intend; mean; propose; purpose8. plan (verb) arrange; blueprint; brew; chart; concoct; contemplate; contrive; design; devise; draft; draw up; frame; intend; plan; plot; propose9. think (verb) conceive; envisage; envision; fancy; feature; image; imagine; realize; see; think; vision; visualizeАнтонимический ряд:
См. также в других словарях:
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