-
1 pre-marketing
-
2 pre-marketing
пре-маркетинг(см. book-building) -
3 pre-marketing approval
торг. предпродажное одобрение* (подтверждение уполномоченным органом наличия у товара определенных свойств, напр., требуемого уровня качества или безопасности, до выпуска товара на рынок; некоторые товары не могут быть выпущены на рынок без получения предпродажного одобрения)See:Англо-русский экономический словарь > pre-marketing approval
-
4 pre-marketing study
Фармация: предпродажное исследование -
5 priced at a substantial premium to pre-marketing trading levels
Универсальный англо-русский словарь > priced at a substantial premium to pre-marketing trading levels
-
6 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
7 pre-market
прил.тж. premarket1) марк. предпродажный, дорыночный (о каком-л. процессе, происходящем до выпуска товара на рынок, напр., проверка качества товара, проверка безопасности использования товара, получение разрешения на продажу и т. д.)While advocates and opponents have focused on pre-market approval of bioengineered crops, post-market monitoring issues have been largely ignored. — Пока между сторонниками и противниками шли споры о предпродажной оценке безопасности использования биоинженерных культур, проблемами послепродажного мониторинга никто не занимался.
Syn:Ant:See:2) эк. дорыночный (об экономике, в которой не появились рыночные отношения)We will examine the pre-market economy and the emergence of market society. — Мы проанализируем дорыночную экономику и процесс возникновения рыночных отношений в обществе.
3) эк. досессионный*, до открытия сессии* (о торговле ценными бумагами, происходящей до официального открытия торговой сессии)pre-market stock trading — досессионная фондовая торговля*, фондовая торговля до открытия сессии*
Ant:See: -
8 pre-emptive marketing
марк. опережающий [упреждающий\] маркетинг (пропаганда компанией товара, еще не выпущенного на рынок, с целью отвлечь внимание от аналогичных изделий конкурентов, как уже предлагаемых на рынке, так и готовящихся к выпуску, и создать у целевой аудитории представление о своей компании как о первой выпустившей данный товар)See:presell 2) -
9 PMS
1) Общая лексика: ПМС2) Компьютерная техника: picturephone meeting service3) Медицина: пост-маркетинговое наблюдение (post-marketing surveillance), предменструальный синдром (premenstrual syndrome)4) Спорт: Pass My Sweat, Pass My Sweatpants5) Военный термин: Phoenix missile system, Polaris missile system, Precision Mensuration Software, Property Management System, Provost Marshal School, pedestal-mounted Stinger, performance measurement system, performance monitoring system, personnel management system, planned maintenance system, planned missile system, power management system, predicted manning system, preventive maintenance schedule, preventive maintenance school, preventive maintenance system, professor of military science, program management support, program management system, program master schedule, project management system, project manager, ship, projected map system, Program Management, Sea (NAVSEA)6) Техника: plant monitoring system, pregnant mare scrum, primary makeup system, probable maximum surge, program management staff7) Сельское хозяйство: Pregnant Mare's Serum8) Шутливое выражение: Packing My Suitcase, Permissible Man Slaughter, Perpetual Munching Spree, Pimples May Surface, Pony Mare Syndrome, Pretty Miserable Syndrome, Punish Men Severely, Punish Men Severly9) Юридический термин: Pardon My Screaming, Possible Murder Suspect, Potential Murder Suspect10) Бухгалтерия: Payment Management System11) Грубое выражение: Penis Must Suffer, Pummel Mens Scrotums, Putting up with Man's Shit12) Сокращение: Pedestal Mounted Stinger, Performance Monitoring System (USA), Personnel Management Squadron (UK Royal Air Force), Physiological Monitoring System, Plastic Media Stripping, Portable Monitoring Set, preventive maintenance services, Policy Management System, Preventive Maintenance Service, Processor-Memory-Switch, premenstrual syndrome, Pulse, Motor function, Sensation (Emergency Care)13) Университет: Peninsula Medical School14) Физиология: Pre Menstrual Syndrome, Psychotic Mood Shift, Psychotic Mood Swings, Puffy Mid Section15) Электроника: Particle Measuring System16) Вычислительная техника: Personal Mailing System, Public Message System, personal measuring system, Pantone matching system17) Нефть: Project Management Schedule, pipeline monitoring system, профилактическое техническое обслуживание (preventive maintenance service), система планово-предупредительного технического обслуживания (planned maintenance system), система профилактического технического обслуживания18) Иммунология: pregnant mare serum19) Транспорт: Pavement Management System, Performance Management System20) Пищевая промышленность: Pepperoni, Mushrooms, and Sausage21) Воздухоплавание: Project Map System22) Метрология: подвижная оптическая шкала (projected moving scale)23) Реклама: цвета PANTONE24) Глоссарий компании Сахалин Энерджи: система управления энергосистемой (Power Management System)25) Менеджмент: project master schedule26) Сетевые технологии: Perl Mail Sorter, Port Management Switch, public message service, персональная измерительная система, система обмена сообщениями коллективного пользования27) Иммунофармакология: pre-master seed28) Авиационная медицина: probability of mission success29) Безопасность: Possible Malicious Software30) Нефть и газ: production management system31) Военно-политический термин: Politico-military aspects of security32) Водоснабжение: Piping Material Specification33) Фармация: pre-marketing study, post marketing surveillance34) Чат: Pack My Stuff, Pardon My Sobbing, Pissy Mood Syndrome35) NYSE. Policy Management Systems Corporation36) СМС: Please Make Sense -
10 approval
сущ.1) общ. одобрение, согласиеSee:2) упр. одобрение, утверждение; санкционирование, санкция; визирование, разрешение (официальное признание чего-л. правильным, официальное выражение согласия на что-л.)to submit a budget for approval by committee — представить бюджет для одобрения в комитете.
If you want to use any of the machines tools, you must see shop personnel to be properly instructed in its use and receive their approval to use it. — Если вы хотите использовать какой-л. из станков, вы обязаны поговорить с работниками цеха, чтобы получить соответствующие инструкции по эксплуатации и разрешение на использование станка.
See:CHILD [type\]: advance approval, approval by acclamation CHILD [agent\]: European Technical Approval, government approval CHILD [object\]:, invoice approval, label approval, pre-marketing approval, approval mark, approve3) соц. одобрение (со стороны членов социальной группы или общества; средство поддержания единства социального объекта как одна из форм социального контроля)See:* * *одобрение; утверждение (проекта). . Словарь экономических терминов . -
11 post-market surveillance
эк. послепродажный надзор [контроль\]* (отслеживание качества и эффективности проданных товаров путем рассмотрения и реагирования на жалобы и пожелания потребителей; термин чаще всего употребляется в отношении медицинских товаров)See:Англо-русский экономический словарь > post-market surveillance
-
12 premarketing
прил.марк. = pre-marketing -
13 defensive warfare
1) воен. оборонительные действия, оборонительные военные действия2) марк. оборонительная маркетинговая война*, оборонительные маркетинговые стратегии*, оборонительная война (группа маркетинговых стратегий, при которых компания концентрирует свои усилия на том, чтобы блокировать атаки конкурентов и сохранить свои рыночные позиции, а не на том, чтобы активно вытеснять конкурентов с рынка)Syn:Ant:marketing warfare, position defense, flank position, counter offensive, pre-emptive strike, strategic withdrawalSee: -
14 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
15 SLAM
1) Общая лексика: hum. сокр. Signalling Lymphocyte Activation Molecule2) Компьютерная техника: Syntactic Language Abstraction Method, Syntactical Language Abstraction Methodology3) Американизм: Standoff Land Attack Missile4) Спорт: Science Lab Assistant Mile, Scuba Lifesaving Accident Management, South Lancashire Advanced Motorcyclists, Super Large Action Madness5) Военный термин: STACCS LAN Management System, Simultaneous Localization And Mapping (Одновременная локализация и картографирование, мгновенная визуальная локализация и ориентирование), seeking, locating, annihilating, monitoring, semi-active laser-guided aerial munitions, space-launched air missile, strategic low-altitude missile, supersonic low-altitude missile, surface-launched antiship missile, Standoff Land Attack Missile (Navy)6) Техника: Signaal low air-defense module, scanning laser acoustic microscope, single-layer metallization7) Шутливое выражение: Something Like Another Monday8) Религия: Students Living A Mission9) Бухгалтерия: Super Low Administrative Mortgage10) Грубое выражение: Slow Low And Mean11) Музыка: Support for Local Artists and Musicians12) Оптика: scanning laser acoustical microscope13) Сокращение: Selectable Lightweight Attack Munition, Simulation Language for Alternative Modeling, Stand-off Land Attack Missile, submarine launched air missile14) Университет: Software Learning At Maximum, Student Leaders Are Moving, Student Liberation Action Movement15) Хирургия: сканирующий растровый лазерный акустический микроскоп (scanning laser acoustic microscopy)16) Электроника: Stereo Limiter And Microphone Pre-amplifier17) СМИ: Sex Love And Marketing18) Деловая лексика: Sound Logic Advertising Marketing19) Образование: Support Local Art and Music, Support Local Arts and Music20) Океанография: Scuba Lifesaving And Accident Management21) Безопасность: Site Logging And Monitoring22) НАСДАК: Suburban Lodges of America23) Чат: So Learn About Me, Stop Looking At Me -
16 slam
1) Общая лексика: hum. сокр. Signalling Lymphocyte Activation Molecule2) Компьютерная техника: Syntactic Language Abstraction Method, Syntactical Language Abstraction Methodology3) Американизм: Standoff Land Attack Missile4) Спорт: Science Lab Assistant Mile, Scuba Lifesaving Accident Management, South Lancashire Advanced Motorcyclists, Super Large Action Madness5) Военный термин: STACCS LAN Management System, Simultaneous Localization And Mapping (Одновременная локализация и картографирование, мгновенная визуальная локализация и ориентирование), seeking, locating, annihilating, monitoring, semi-active laser-guided aerial munitions, space-launched air missile, strategic low-altitude missile, supersonic low-altitude missile, surface-launched antiship missile, Standoff Land Attack Missile (Navy)6) Техника: Signaal low air-defense module, scanning laser acoustic microscope, single-layer metallization7) Шутливое выражение: Something Like Another Monday8) Религия: Students Living A Mission9) Бухгалтерия: Super Low Administrative Mortgage10) Грубое выражение: Slow Low And Mean11) Музыка: Support for Local Artists and Musicians12) Оптика: scanning laser acoustical microscope13) Сокращение: Selectable Lightweight Attack Munition, Simulation Language for Alternative Modeling, Stand-off Land Attack Missile, submarine launched air missile14) Университет: Software Learning At Maximum, Student Leaders Are Moving, Student Liberation Action Movement15) Хирургия: сканирующий растровый лазерный акустический микроскоп (scanning laser acoustic microscopy)16) Электроника: Stereo Limiter And Microphone Pre-amplifier17) СМИ: Sex Love And Marketing18) Деловая лексика: Sound Logic Advertising Marketing19) Образование: Support Local Art and Music, Support Local Arts and Music20) Океанография: Scuba Lifesaving And Accident Management21) Безопасность: Site Logging And Monitoring22) НАСДАК: Suburban Lodges of America23) Чат: So Learn About Me, Stop Looking At Me -
17 KAM
менеджер по работе с ключевыми клиентами
Единое контактное лицо для клиента. Маркетинг-партнерам предоставляется менеджер по работе с ключевыми клиентами для обработки их запросов и решения проблем в период до начала Игр. Во время Игр персональные менеджеры присутствуют на объектах для ответов на вопросы маркетинг-партнеров, обработки запросов и решения проблем.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
key account manager (KAM)
Single point of contact for a client. Marketing partners are assigned with key account managers for inquiries handling, issues management during pre-Games time. Games-time account managers are stationed at the venues to provide answers for marketing partners' questions and inquiries/issues resolution.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > KAM
-
18 key account manager
менеджер по работе с ключевыми клиентами
Единое контактное лицо для клиента. Маркетинг-партнерам предоставляется менеджер по работе с ключевыми клиентами для обработки их запросов и решения проблем в период до начала Игр. Во время Игр персональные менеджеры присутствуют на объектах для ответов на вопросы маркетинг-партнеров, обработки запросов и решения проблем.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
key account manager (KAM)
Single point of contact for a client. Marketing partners are assigned with key account managers for inquiries handling, issues management during pre-Games time. Games-time account managers are stationed at the venues to provide answers for marketing partners' questions and inquiries/issues resolution.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > key account manager
-
19 presell
гл.1) марк. предварительно продавать*, продавать заранее* (договариваться о продаже товара, которого еще нет в наличии, напр. принимать заказы на книгу до ее выхода из печати или заключать договор о купле-продаже здания до завершения строительства)2) марк. предварительно рекламировать* (рекламировать, продвигать товар, который еще не появился на рынке)See:* * *продавать товар, которого нет еще в наличиивид торговли, когда товар заказывается по образцам или каталогу -
20 society
сущ.1)а) общ. общество, нация, народ (совокупность людей, объединенных общими историческими и культурными условиями жизни)See:б) эк., соц., пол. общество, общественный строй (тип общества, характеризующийся определенными экономическими, социальными или политическими чертами)advanced society — современное [передовое\] общество
affluent society — богатое общество, общество изобилия
See:acephalous society, affluent society, agrarian society, pre-agrarian society, ancient society, atomistic society, capitalist society, consumer society, court society, dual society, feudal society, hydraulic society, industrial society, knowledge society, mass society, peasant society, postindustrial society, traditional society, pastoral society, horticultural society, herding society, nonliterate society, sacred society, secular societyв) общ. общество, социум ( в отличие от индивида)See:2)а) общ. общество, объединение, организацияSee:б) общ. общество, сообщество, компания, кружок (круг людей, объединенных общностью происхождения, интересов, положения, проводящих вместе время)See:в) юр. (кооперативное) товарищество; кооперативный союзSee:
- 1
- 2
См. также в других словарях:
pre-marketing — pre market(ing) see pre B. 2 a … Useful english dictionary
Pre-marketing — A meeting of investment bankers with potential investors before an initial public offering, or a secondary offering, to determine potential demand … Financial and business terms
Marketing Par Courriel — Cet article traite du marketing par courriel, et notamment du marketing indésirable appelé aussi spam. Sommaire 1 Origines 2 Les filtres anti spam 3 L’utilisation du courriel comme véhicule de communication personnalisée … Wikipédia en Français
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Politique — Le marketing politique est une variante de la politique de communication marketing qui consiste à promouvoir un homme ou un projet politique sur le modèle des techniques de marketing commercial. Il représente donc un ensemble de méthodes dont… … Wikipédia en Français
Marketing warfare strategies — Marketing Key concepts Product marketing · Pricing … Wikipedia
pre-approach — UK US noun [C or U] ► MARKETING a range of marketing activities that happen before a sales person meets or phones a customer: »Once the prospect has been identified the next step in the selling process is the pre approach. »pre approach… … Financial and business terms
marketing services — UK US noun [plural] MARKETING ► all the activities that are involved in marketing: » It is estimated that companies around the world spend in the region of $800 billion a year on marketing services. a marketing services company/division/group… … Financial and business terms
Pre-Launch-Marketing — Pre Launch Mar|ke|ting 〈[prilɔ:ntʃ ] n.; Gen.: od. s; Pl.: unz.; Wirtsch.〉 Bewerben eines Produktes, bevor es auf den Markt gebracht wird [Etym.: <engl. pre »vor, bevor« + launch »auf den Markt bringen« + Marketing] … Lexikalische Deutsches Wörterbuch
pre-pay — Ⅰ. pre pay UK US (also prepay) adjective [before noun] ► UK COMMUNICATIONS relating to a mobile phone service that you pay for before making calls, rather than receiving an invoice for them later: »Even the most basic pre pay phone will enable… … Financial and business terms
pre-packaged — UK US (also prepackaged) adjective ► (also pre packed) already wrapped or in a container: »Britons spend more than £3 billion a year on pre packed sandwiches. ► MARKETING offered as a standard set of products or services without making changes… … Financial and business terms
