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101 high
high [haɪ]haut ⇒ 1 (a), 1 (b), 1 (d), 1 (f), 1 (g), 1 (m), 1 (o), 1 (p), 2 (a), 2 (b), 3 (a), 3 (b) élevé ⇒ 1 (b)-(e), 1 (k) grand ⇒ 1 (c), 1 (d) noble ⇒ 1 (e) aigu ⇒ 1 (g) excité ⇒ 1 (s) en haut ⇒ 2 (a)∎ how high is that building? quelle est la hauteur de ce bâtiment?;∎ the walls are three metres high les murs ont ou font trois mètres de haut, les murs sont hauts de trois mètres;∎ the building is eight storeys high c'est un immeuble de ou à huit étages;∎ the highest mountain in the country la plus haute montagne du pays;∎ when I was only so high quand je n'étais pas plus grand que ça∎ built on high ground construit sur un terrain élevé;∎ the sun was high in the sky le soleil était haut(c) (above average → number) grand, élevé; (→ speed, value) grand; (→ cost, price, rate) élevé; (→ salary) élevé, gros (grosse); (→ pressure) élevé, haut; (→ polish) brillant;∎ to the highest degree au plus haut degré, à l'extrême;∎ of the highest importance de première importance;∎ to pay a high price payer le prix fort;∎ to fetch a high price se vendre cher;∎ to make a higher bid faire une offre supérieure, surenchérir;∎ highest bidder surenchérisseur(euse) m,f;∎ she suffers from high blood pressure elle a de la tension;∎ also figurative to play for high stakes jouer gros (jeu);∎ built to withstand high temperatures conçu pour résister à des températures élevées;∎ he has a high temperature il a beaucoup de température ou fièvre;∎ areas of high unemployment des régions à fort taux de chômage;∎ ore with a high mineral content minerai m à haute teneur;∎ milk is high in calcium le lait contient beaucoup de calcium;∎ high winds des vents mpl violents, de grands vents mpl;∎ Mathematics the highest common factor le plus grand commun diviseur(d) (better than average → quality) grand, haut; (→ standard) haut, élevé; (→ mark, score) élevé, bon; (→ reputation) bon;∎ our chances of success remain high nos chances de succès restent très bonnes;∎ to have a high opinion of sb avoir une bonne ou haute opinion de qn;∎ he has a high opinion of himself il a une haute idée de lui-même;∎ to have a high profile être très en vue;∎ she speaks of you in the highest terms elle dit le plus grand bien de vous;∎ one of the highest honours in the arts l'un des plus grands honneurs dans le monde des arts;∎ a man of high principles un homme qui a des principes (élevés);∎ he took a very high moral tone il prit un ton très moralisateur;∎ she has very high moral standards elle a des principes (de moralité) très élevés(f) (of great importance or rank) haut, important;∎ a high official un haut fonctionnaire;∎ we have it on the highest authority nous le tenons de la source la plus sûre;∎ to have friends in high places avoir des relations haut placées, avoir le bras long;∎ of high rank de haut rang∎ high summer plein été m;∎ it was high summer c'était au cœur de l'été;∎ it's high time we were leaving il est grand temps qu'on parte∎ resentment was high il y avait énormément de ressentiment;∎ moments of high drama des moments mpl extrêmement dramatiques;∎ high adventure grande aventure f;∎ to be high farce tourner à la farce∎ to have a high colour avoir le visage congestionné(k) (elaborate, formal → language, style) élevé, soutenu(l) (prominent → cheekbones) saillant∎ the highest card la carte maîtresse∎ a high Tory un tory ultra-conservateur;∎ a high Anglican un(e) anglican(e) de tendance conservatrice∎ to be in high spirits être plein d'entrain;∎ our spirits were high nous avions le moral;∎ high on cocaine défoncé à la cocaïne;∎ figurative they were high on success ils ne se sentaient plus après ce succès;∎ figurative he gets high on sailing il prend son pied en faisant de la voile;∎ they were (as) high as kites (drunk) ils étaient bien partis; (drugged) ils planaient; (happy) ils avaient la pêche2 adverb∎ up high en haut;∎ higher up plus haut;∎ higher and higher de plus en plus haut;∎ he raised both hands high il a levé les deux mains en l'air;∎ the kite flew high up in the sky le cerf-volant est monté très haut dans le ciel;∎ she threw the ball high into the air elle a lancé le ballon très haut;∎ the geese flew high over the fields les oies volaient très haut au-dessus des champs;∎ the shelf was high above her head l'étagère était bien au-dessus de sa tête;∎ he rose high in the company il a accédé aux plus hauts échelons de la société;∎ figurative we looked high and low for him nous l'avons cherché partout;∎ figurative to set one's sights high, to aim high viser haut;∎ figurative they're flying high ils visent haut, ils voient grand;∎ also figurative to hold one's head high porter la tête haute;∎ figurative to leave sb high and dry laisser qn en plan(b) (in intensity) haut;∎ they set the price/standards too high ils ont fixé un prix/niveau trop élevé;∎ I turned the heating up high j'ai mis le chauffage à fond;∎ he rose higher in my esteem il est monté encore plus dans mon estime;∎ salaries can go as high as £50,000 les salaires peuvent monter jusqu'à ou atteindre 50 000 livres;∎ I had to go as high as £50 il a fallu que j'aille ou que je monte jusqu'à 50 livres;∎ the card players played high les joueurs de cartes ont joué gros (jeu);∎ feelings were running high les esprits se sont échauffés∎ I can't sing that high je ne peux pas chanter aussi haut∎ to live high off or on the hog vivre comme un roi ou nabab3 noun∎ humorous the decision came from on high la décision fut prononcée en haut lieu(b) (great degree or level) haut m;∎ to reach a new high atteindre un nouveau record;∎ prices are at an all-time high les prix ont atteint leur maximum;∎ the Stock Market reached a new high la Bourse a atteint un nouveau record ou maximum;∎ the highs and lows (of share prices, career, life) les hauts mpl et les bas mpl(c) (setting → on iron, stove)∎ I put the oven on high j'ai mis le four sur très chaud∎ she's been on a permanent high since he came back elle voit tout en rose depuis son retour∎ Religion the Most High le Très-Haut►► Religion high altar maître-autel m;History High Antiquity Haute Antiquité f;Swimming high board plongeoir m le plus haut;high camp (affectation) affectation f, cabotinage m; (effeminate behaviour) manières fpl efféminées; (style) kitsch m;high chair chaise f haute (pour enfants);1 noun= fraction de l'Église d'Angleterre accordant une grande importance à l'autorité du prêtre, au rituel etc(a) = de tendance conservatrice dans l'Église anglicane;British Religion High Churchman = membre du mouvement conservateur à l'intérieur de l'Église anglicane;high comedy Theatre comédie f au dialogue brillant;∎ figurative the debate ended in scenes of high comedy le débat se termina par des scènes du plus haut comique;Military high command haut commandement m;Administration high commission haut-commissariat m;Administration high commissioner haut-commissaire m;Law the High Court (of Justice) ≃ le tribunal de grande instance (principal tribunal civil en Angleterre et au pays de Galles);Law High Court judge ≃ juge m du tribunal de grande instance;Law the High Court of Judiciary = la plus haute instance de justice en Écosse;Military high explosive explosif m puissant;high fashion haute couture f;high fidelity haute-fidélité f;high finance haute finance f;familiar high five = tape amicale donnée dans la paume de quelqu'un, bras levé, pour le saluer, le féliciter ou en signe de victoire;∎ they always give each other a high five when they meet ils se tapent dans la main à chaque fois qu'ils se voient;Electronics high frequency haute fréquence f;∎ figurative they moved into high gear ils se sont dépêchés;High German haut allemand m;high heels hauts talons mpl;high jump Sport saut m en hauteur;∎ British familiar figurative you're for the high jump when he finds out! qu'est-ce que tu vas prendre quand il l'apprendra!;Sport high jumper sauteur(euse) m,f (qui fait du saut en hauteur);the high life la grande vie;∎ she has a taste for the high life elle a des goûts de luxe;∎ to lead or to live the high life mener la grande vie;Computing high memory mémoire f haute;Computing high memory area zone f de mémoire haute;History the High Middle Ages le Haut Moyen Âge;high noon plein midi m;∎ at high noon à midi pile;American Transport High Occupancy Vehicle = voiture particulière transportant au moins deux passagers;Religion high place haut lieu m;high point (major event → of news) événement m le plus marquant; (→ of evening, holiday) point m culminant, grand moment m; (→ of film, novel) point m culminant;∎ the high point of the party le clou de la soirée;high priest Religion grand prêtre m;∎ figurative the high priests of fashion les gourous mpl de la mode;high priestess Religion grande prêtresse f;∎ figurative the high priestess of rock la grande prêtresse du rock;Linguistics high register language langage m élevé ou soutenu;Art high relief haut-relief m;high rise tour f (immeuble);high road (main road) route f principale, grand-route f; figurative (most direct route) bonne voie f;∎ he's on the high road to success il est en bonne voie de réussir;∎ the high road to fame la voie de la gloire;high school School (in UK) = établissement d'enseignement secondaire regroupant collège et lycée; (in US) lycée m;∎ she's still at high school elle est toujours scolarisée ou va toujours au lycée;the high seas la haute mer;∎ on the high seas en haute ou pleine mer;high season haute ou pleine saison f;∎ during the high season en haute ou pleine saison;British Administration High Sheriff = dans les comtés anglais et gallois, représentant officiel du monarque;American high sign signe m;∎ to give sb the high sign faire signe à qn;high society haute société f, grand monde m;high spirits pétulance f, vitalité f, entrain m;∎ to be in high spirits avoir de l'entrain, être plein d'entrain;∎ to put sb in high spirits mettre qn de bonne humeur;(a) (major event → of news) événement m le plus marquant; (→ of evening, holiday) point m culminant, grand moment m; (→ of film, novel) point m culminant∎ we hit all the high spots (tourists) nous avons vu toutes les attractions touristiques;British the high street (street) la grand-rue, la rue principale; (shops) les commerçants mpl, le commerce;∎ Commerce & Economics the high street has been badly hit by the recession les commerçants ont été durement touchés par la récession;British high table (for guests of honour) table f d'honneur; School & University table f des professeurs;British high tea = repas léger pris en début de soirée et accompagné de thé;∎ at high tide à marée haute;Theatre high tragedy grande tragédie f;high treason haute trahison f;Electricity high voltage haute tension f;∎ the river is at high water le fleuve est en crue;high wire corde f raide ou de funambule;∎ to walk the high wire marcher sur la corde raide -
102 sign
[saɪn] 1. сущ.1) знак; символfor sale sign — вывеска "продаётся"
no trespassing sign — знак, запрещающий проход или проезд
to put up / post a sign — вывешивать знак
- sign manualThe police put up a sign that the road was closed. — Полиция поставила знак, говорящий о том, что проезд закрыт.
- road sign
- traffic sign
- sure sign
- telltale sign
- unmistakable sign
- vital signs
- warning signsSyn:2)а) признак, приметаThere had been no sign that the volcano would erupt. — Не было никаких признаков того, что вулкан начнёт извержение.
They showed no signs of life. — Они не подавали признаков жизни.
Syn:б) знамение, предзнаменование, предвестие; суевериев) мед. симптом ( заболевания растения или животного)He showed signs of advanced emphysema. — У него наблюдались симптомы эмфиземы на последней стадии.
•Syn:3)а) жест, знакGive me a sign when they come. — Дай мне знать, когда они придут.
б) сигнал, знак ( звуковой)Syn:signal 1.5)а) = signboard вывескаThe sign, in faded letters, was suspended over a shop window. — Вывеска, все буквы на которой выцвели, висела над витриной.
yard sign — амер. предвыборный плакат
Syn:б) табло6) астрол.; = Zodiac sign знак зодиака7) муз. знак музыкальной грамоты, используемый в партитуре (бемоль, диез, реприза и т. п.)Syn:••- sign of the cross 2. гл.1)а) подписывать ( документ)to sign an agreement / a cheque / a contract — подписать соглашение / чек / контракт
б) расписываться, ставить подписьWould you please sign for this parcel? — Распишитесь, пожалуйста, в получении посылки.
He signed on the dotted line. — Он поставил свою подпись под контрактом.
A week earlier, they had been allowed into an England training session and David Beckham had signed his autograph for every single one of them. — Неделей раньше им разрешили присутствовать на тренировке сборной Англии, и Дэйвид Бекхэм каждому из них дал свой автограф.
3)а) = sign away отказываться, оформлять отказHe felt as if he'd signed away his life. — Ему казалось, что он подписал себе смертный приговор.
б) = sign over отписывать имущество (в пользу кого-л.)He wanted me to sign over the house to him. — Он хотел, чтобы я оформила передачу дома в его собственность.
4) = sign on / upа) заключать контракт, наниматьThe Yankees signed him for another season. — "Нью-Йорк янкиз" заключили с ним контракт ещё на один сезон.
We have been lucky to sign on / up so many experienced workers. — Нам повезло, что мы заполучили так много опытных сотрудников.
б) заключать контракт, наниматьсяto sign on / up as a teacher — устраиваться на должность учителя
He signed for / with Glasgow Rangers in 1995. — В 1995 году он заключил контракт с клубом "Глазго рейнджерз".
After missing the 2004 season because of the injury, he signed on with Cleveland Indians. — Пропустив сезон 2004 года из-за травмы, он подписал контракт с командой "Кливленд индианс".
If you join the army, you'll have to sign on for at least three years. — Если ты пойдёшь в армию, тебе нужно будет подписать контракт как минимум на три года.
5) выражать жестом; подавать знак6) общаться на специальном языке жестов, используемом глухонемымиStrangely, many educators of deaf students don't sign. — Это странно, но многие преподаватели, работающие с глухими учениками, не могут изъясняться на языке глухонемых.
7) помечать, отмечать; ставить знак или знакиSyn:mark II 2.8) крестить, осенять крестным знамениемHe signed himself with the cross. — Он осенил себя крестным знамением.
Syn:cross 3.9) значить, обозначатьto sign the productivity of nature — обозначать плодородность, быть признаком плодородности
Syn:•- sign in- sign off
- sign on
- sign out
- sign up -
103 flat
flæt
1. adjective1) (level; without rise or fall: a flat surface.) llano, plano, liso2) (dull; without interest: She spent a very flat weekend.) monótono3) ((of something said, decided etc) definite; emphatic: a flat denial.) rotundo4) ((of a tyre) not inflated, having lost most of its air: His car had a flat tyre.) desinflado5) ((of drinks) no longer fizzy: flat lemonade; (also adverb) My beer has gone flat.) sin gas6) (slightly lower than a musical note should be: That last note was flat; (also adverb) The choir went very flat.) desafinado
2. adverb(stretched out: She was lying flat on her back.) horizontalmente
3. noun1) ((American apartment) a set of rooms on one floor, with kitchen and bathroom, in a larger building or block: Do you live in a house or a flat?) apartamento2) ((in musical notation) a sign (♭) which makes a note a semitone lower.) bemol3) (a level, even part: the flat of her hand.) plano; palma4) ((usually in plural) an area of flat land, especially beside the sea, a river etc: mud flats.) llano, llanura•- flatly- flatten
- flat rate
- flat out
flat1 adj1. llano / planoa flat roof un tejado plano / una azotea2. desinfladoflat2 n piso / apartamentodo you live in a house or a flat? ¿vives en una casa o en un piso?tr[flæt]1 (level, even) llano,-a, plano,-a; (smooth) liso,-a2 (shallow) llano,-a3 (shoes) sin tacón4 (tyre, ball etc) desinflado,-a5 (battery) descargado,-a6 (drink) sin gas7 figurative use (dull) monótono,-a, soso,-a8 (having single price) fijo,-a9 (firm, absolute, categorical) rotundo,-a10 (exact) justo,-a1 (plain) llano, llanura2 (of hand) palma3 SMALLMUSIC/SMALL bemol nombre masculino4 SMALLAMERICAN ENGLISH/SMALL (tyre) pinchazo1 (completely) categóricamente2 SMALLMUSIC/SMALL desafinadamente3 (exactly) exactamente1 (low level plain) llano sing\SMALLIDIOMATIC EXPRESSION/SMALLand that's flat no hay más que deciras flat as a pancake liso,-a como la palma de la manoflat broke sin blancato be in a flat spin (person) estar hecho,-a un líoto fall flat (joke etc) caer mal, no hacer graciato fall flat on one's face caer de brucesto go flat out ir a toda pastilla, ir a todo gasto lay flat estirar, extenderto play flat / sing flat desafinarflat cap gorraflat racing carreras nombre femenino plural de caballos sin vallasflat spin SMALLAVIATION/SMALL barrenamud flats marismas nombre femenino plural————————tr[flæt]1 (apartment) piso1) flatten: aplanar, achatar2) : bajar de tono (en música)flat adv1) exactly: exactamentein ten minutes flat: en diez minutos exactos2) : desafinado, demasiado bajo (en la música)1) even, level: plano, llano2) smooth: liso3) definite: categórico, rotundo, explícitoa flat refusal: una negativa categórica4) dull: aburrido, soso, monótono (dícese la voz)5) deflated: desinflado, pinchado, ponchado Mex6) : bemol (en música)to sing flat: cantar desafinadoflat n1) plain: llano m, terreno m llano2) : bemol m (en la música)3) apartment: apartamento m, departamento mn.• apartamento s.m. (Drink)adj.n.n.• insípido (Vino) s.m.adj.• bemol adj.• desanimado, -a adj.• deslustrado, -a adj.• empañado, -a adj.• horizontal adj.• insulso, -a adj.• insípido, -a adj.• liso, -a adj.• llano, -a adj.• mate adj.• mocho, -a adj.• monótono, -a adj.• muerto, -a adj.• plano, -a adj.• raso, -a adj.• tendido, -a adj.n.• apartamiento s.m.• bemol s.m.• palma de la mano s.f.• pantano s.m.• piso s.m.• plano s.m.
I flæt1)a) < surface> plano; < countryside> llanohouses with flat roofs — casas fpl con techos planos or con azoteas
I lay down flat and tried to relax — me tumbé or me tendí e intenté relajarme; face I 1) a)
b) < dish> llano, bajo (Chi), playo (RPl)flat shoes — zapatos mpl bajos, zapatillas fpl de piso (Méx)
flat cap o hat — (BrE) gorra f ( de lana con visera)
you have a flat tire o (BrE) tyre — tienes un neumático desinflado or una rueda desinflada or (Méx) una llanta ponchada
2)a) <lemonade/beer> sin efervescencia, sin gasb) < battery> descargado3) (dull, uninteresting) <conversation/party> soso (fam); < joke> sin gracia; < voice> monótonoshe felt a bit flat — estaba un tanto alicaída or baja de moral
to fall flat — \<\<play/project\>\> fracasar*, no ser* bien recibido
4) (total, firm) <denial/refusal> rotundo, categóricothey've said they won't do it and that's flat — han dicho que no lo harán y no hay vuelta de hoja (fam)
5) ( Mus)a) ( referring to key) bemolb) ( too low)7) ( broke) (AmE colloq) (pred)to be flat — estar* pelado (fam)
II
1)a) <refuse/turn down> de plano, categóricamenteb) ( exactly)it took him two hours flat — tardó dos horas justas or exactas
2) ( Mus) demasiado bajo
III
1) ( apartment) (BrE) apartamento m, departamento m (AmL), piso m (Esp)2)a) ( surface - of sword) cara f de la hoja; (- of hand) palma fb) ( level ground) llano m, terreno m llano3) ( Mus) bemol m4) ( Theat) bastidor m5) flats pla) ( low-lying ground) llano mb) ( shoes) (esp AmE) zapatos mpl bajos, zapatillas fpl de piso (Méx)
I [flæt]1. ADJ(compar flatter) (superl flattest)1) (=level) [surface, roof] plano; [countryside] llanohe was flat on his back for a month after the accident — tuvo que guardar cama durante un mes después del accidente
spin•
to fall flat on one's face — (lit) caer(se) de bruces2) (=smooth, even) [road, surface] liso, llanoto smooth sth flat — [+ paper etc] alisar algo
3) (=shallow) [dish] llano; [box] plano4) [foot, shoe] plano; [nose] chato5) (=deflated) [tyre, ball] pinchado, desinfladowe got a flat tyre — se nos pinchó una rueda, se nos ponchó una llanta (Mex)
I had a flat tyre — tenía una rueda pinchada or desinflada, tenía un pinchazo, tenía una ponchada (Mex)
6) (=dull, lifeless) [voice, colour] apagado; [taste, style] soso; [light] sin contraste; [drink] sin burbujas or gas; [battery] descargado•
the atmosphere at the party was a bit flat — el ambiente de la fiesta estaba un poco apagado•
I'm feeling rather flat — estoy un poco deprimido•
she meant it as a joke, but it fell flat — lo dijo de broma, pero nadie le vio la gracia•
the champagne has gone flat — al champán se le ha ido la fuerza or se le han ido las burbujas7) (=inactive) [trade, business] flojosales have been flat this summer — las ventas han estado flojas este verano, no ha habido mucho movimiento de ventas este verano
8) (=outright) [refusal, denial] rotundo, terminante9) (Mus)a) [voice, instrument] desafinadoshe/her singing was flat — desafinaba cantando
b) (of key) bemol10) (=fixed) [rate, fee, charge] fijo11) (Horse racing)12) (=not shiny) (of painted surface) mate, sin brillo2. ADV1) (=absolutely)2) (=outright) [refuse] rotundamente, terminantemente•
I told her flat that she couldn't have it — le dije terminantemente que no se lo podía quedar3) (=exactly)4) (esp Brit)flat out: flat out, the car can do 140mph — cuando pones el coche a toda máquina, llega a las 140 millas por hora
•
to go flat out — ir a toda máquina•
to work flat out (to do sth) — trabajar a toda máquina (para hacer algo)5) (Mus)to play/sing flat — tocar/cantar demasiado bajo, desafinar
3. N1) [of hand] palma f; [of sword] cara f de la hoja2) (Mus) bemol m3) (Aut) pinchazo m, ponchada f (Mex)•
we got a flat — se nos pinchó una rueda, se nos ponchó una llanta (Mex)•
I had a flat — tenía una rueda pinchada or desinflada, tenía un pinchazo, tenía una ponchada (Mex)5) (Theat) bastidor m6) (Horse racing)4.CPDflat cap N — gorra de lana con visera
flat pack N —
it comes in a flat pack — viene en una caja plana para el automontaje; see flat-pack
flat racing N — carreras fpl de caballos sin obstáculos
flat screen N — (TV, Comput) pantalla f plana; see flat-screen
II
[flæt]N (Brit) apartamento m, piso m (Sp), departamento m (LAm)* * *
I [flæt]1)a) < surface> plano; < countryside> llanohouses with flat roofs — casas fpl con techos planos or con azoteas
I lay down flat and tried to relax — me tumbé or me tendí e intenté relajarme; face I 1) a)
b) < dish> llano, bajo (Chi), playo (RPl)flat shoes — zapatos mpl bajos, zapatillas fpl de piso (Méx)
flat cap o hat — (BrE) gorra f ( de lana con visera)
you have a flat tire o (BrE) tyre — tienes un neumático desinflado or una rueda desinflada or (Méx) una llanta ponchada
2)a) <lemonade/beer> sin efervescencia, sin gasb) < battery> descargado3) (dull, uninteresting) <conversation/party> soso (fam); < joke> sin gracia; < voice> monótonoshe felt a bit flat — estaba un tanto alicaída or baja de moral
to fall flat — \<\<play/project\>\> fracasar*, no ser* bien recibido
4) (total, firm) <denial/refusal> rotundo, categóricothey've said they won't do it and that's flat — han dicho que no lo harán y no hay vuelta de hoja (fam)
5) ( Mus)a) ( referring to key) bemolb) ( too low)7) ( broke) (AmE colloq) (pred)to be flat — estar* pelado (fam)
II
1)a) <refuse/turn down> de plano, categóricamenteb) ( exactly)it took him two hours flat — tardó dos horas justas or exactas
2) ( Mus) demasiado bajo
III
1) ( apartment) (BrE) apartamento m, departamento m (AmL), piso m (Esp)2)a) ( surface - of sword) cara f de la hoja; (- of hand) palma fb) ( level ground) llano m, terreno m llano3) ( Mus) bemol m4) ( Theat) bastidor m5) flats pla) ( low-lying ground) llano mb) ( shoes) (esp AmE) zapatos mpl bajos, zapatillas fpl de piso (Méx) -
104 period
nпериод, срок; время
- accrual period
- accounting period
- actual period
- additional period
- adjustment period
- annual accounting period
- apprehensive period
- assessment period
- audit period
- availability period
- average period
- average collection period
- bailout period
- base period
- bidding period
- blocked period
- blocking period
- breaking-in period
- broken period
- budgeting period
- business period
- busy period
- calendar period
- collection period
- collection period on debts
- commissioning period
- commitment period
- comparable period
- compensation period
- consignment period
- contractual period
- convention priority period
- conversion period
- cooling-off period
- credit period
- crediting period
- credit repayment period
- crisis period
- current period
- cycle period
- delivery period
- depression period
- design period
- discount period
- disinflation period
- dispatch period
- drawdown period
- earning period
- economic period
- effective period
- emergency period
- employment period
- erection period
- evaluation period
- execution period
- exhibition period
- expired period
- exploration period
- extended period for filing
- filing period
- financial period
- fiscal period
- fixed period
- fixed assets turnover period
- full period
- grace period
- guarantee period
- guarantee-covered period
- holding period
- idle period
- implementation period
- inaction period
- indefinite period
- indemnity period
- indicated period
- inexpired period
- inflationary period
- installation period
- insurance period
- insured period
- interest period
- interest capitalization period
- interest paying period
- introduction period
- inventory period
- lease period
- leasing period
- licence period
- life period of capital
- loading period
- long period
- long-run period
- maintenance period
- maturity period
- maximum period
- minimum period
- motion period
- negotiation period
- nonextendable period
- normal operating period
- normative period
- observation period
- offering period
- off-season period
- operating period
- operation period
- order period
- organization period
- past period
- payback period
- payment period
- payoff period
- payout period
- payroll period
- peak period
- peak trading period
- peak traffic period
- planned period
- planning period
- policy period
- prior period
- priority period
- probationary period
- processing period
- project period
- projected period
- prolonged period
- qualifying period
- quoted period
- recessionary period
- recoupment period
- recovery period
- redemption period
- reference period
- renewal period
- reorder period
- repayment period
- replenishment period
- reporting period
- repricing period
- reproduction period
- reserve computation period
- reserve maintenance period
- rest period
- revaluation period
- review period
- running period
- running-in period
- run time period
- scheduling period
- service period
- shipping period
- short period
- shutdown period
- slack period
- specified period
- standard period
- standby period
- starting period
- start-up period
- stated period
- statutory period
- subscription period
- succeeding period
- taxable period
- taxation period
- tendering period
- tender validity period
- testing period
- time period
- training period
- transitional period
- trial period
- turnover period
- unemployment period
- usage period
- useful life period
- validity period
- waiting period
- warranty period
- wearout period
- working period
- write-off period
- period for exchange
- period for eligibility for benefits and deductions
- period for making a claim
- period of adjustment
- period of an agreement
- period of availability
- period of cancellation
- period of circulation
- period of consignment
- period of a contract
- period of coupon payments
- period of credit
- period of delay
- period of delivery
- period of designing
- period of dispatch
- period of distribution
- period of employment
- period of encumbrance
- period of execution of a contract
- period of forecast
- period of grace
- period of guarantee
- period of high demand
- period of inflation
- period of insurance
- period of a licence
- period of a licence agreement
- period of limitation
- period of loan repayment
- period of maturity
- period of migration
- period of nonuse
- period of notice
- period of operation
- period of probation
- period of production
- period of recession
- period of reconstruction
- period of recoupment
- period of rehabilitation
- period of repayment
- period of rescheduling
- period of restructuring
- period of service
- period of storage
- period of storing
- period of studies
- period of survey operation
- period of time
- period of training
- period of transition
- period of transportation
- period of turnover
- period of unemployment
- period of upward tendency
- period of upward trend
- period of use
- period of validity
- period of warranty
- period to maturity
- period under report
- period under review
- for a period of
- over a period
- over the period to maturity
- within the prescribed period
- period allowed for appealing
- exceed a period
- extend a period
- grant an additional period
- prolong a period
- prolong a guarantee period
- quote a periodEnglish-russian dctionary of contemporary Economics > period
-
105 spread
1 noun(a) (diffusion, growth → of epidemic, fire) propagation f, progression f; (→ of technology, idea) diffusion f, dissémination f; (→ of religion) propagation f;∎ they are trying to prevent the spread of unrest to other cities ils essaient d'empêcher les troubles d'atteindre ou de gagner d'autres villes(b) (range → of ages, interests) gamme f, éventail m;∎ spread in interest rates différentiel m de taux d'intérêt;∎ the commission represented a broad spread of opinion la commission représentait un large éventail d'opinions;∎ maximum May temperatures show a ten-point spread les températures maximales du mois de mai montrent une variation de dix degrés(c) (of wings) envergure f∎ growth occurred over a spread of several years la croissance s'étala sur une période de plusieurs années∎ salmon spread beurre m de saumon;∎ chocolate spread chocolat m à tartiner(h) Press & Typography (two pages) double page f; (two-page advertisement) double page f publicitaire;∎ the event was given a good spread l'événement a été largement couvert par la presse∎ the hotel lays on a decent spread l'hôtel propose des repas tout à fait convenables□ ;∎ cold spread repas m froid□∎ nice spread you've got here! belle propriété que vous avez là!(k) Stock Exchange spread m(a) (arms, fingers, legs) écarté∎ I spread mustard on the ham, I spread the ham with mustard j'ai étalé de la moutarde sur le jambon;∎ he spread butter on a slice of toast or a slice of toast with butter il a tartiné de beurre une tranche de pain grillé;∎ to spread ointment on a burn appliquer ou mettre de la pommade sur une brûlure;∎ to spread the paint evenly étendre ou étaler la peinture en couches égales(b) (open out, unfold → wings, sails) étendre, déployer; (→ arms, legs, fingers) écarter; (→ map, napkin, blanket) étaler; (→ rug) étendre; (→ fan) ouvrir;∎ he spread his handkerchief over his face il étala son mouchoir sur son visage;∎ she lay on her back, her arms spread elle était allongée sur le dos, les bras écartés;∎ a bird with its wings spread un oiseau aux ailes déployées;∎ figurative it's time you spread your wings il est temps que vous voliez de vos propres ailes(c) (disseminate → disease, fire) propager, répandre; (→ news, idea, faith) propager; (→ rumour) répandre, faire courir; (→ lies) colporter; (→ terror, panic) répandre;∎ the disease is spread by rats la maladie est propagée par les rats;∎ the wind will spread the fire to the fields le vent va propager l'incendie jusque dans les champs;∎ trade helped to spread the new technology to Asia le commerce a facilité la diffusion ou la dissémination de cette nouvelle technologie en Asie;∎ the attack is at noon, spread the word! l'attaque est pour midi, faites passer ou passez le mot!;∎ to spread the gospel prêcher ou répandre l'Évangile; figurative répandre la bonne parole∎ he spread his papers on the desk il étala ses papiers sur le bureau;∎ her hair was spread over the pillow ses cheveux s'étalaient sur l'oreiller;∎ we spread the contents of the bag over the floor nous étalâmes le contenu du sac sur le sol;∎ the floor was spread with straw le sol était recouvert de paille;∎ take your shoes off, you're spreading dirt everywhere! enlève tes chaussures, tu salis tout!;∎ the explosion had spread debris over a large area l'explosion avait dispersé des débris sur une grande superficie;∎ their troops are spread too thinly to be effective leurs troupes sont trop dispersées pour être efficaces;∎ figurative to spread oneself too thinly se disperser(e) (space out over a period of time) échelonner, étaler;∎ the tourist season is now spread over six months la saison touristique s'étale maintenant sur six mois;∎ the payments are spread over several months les paiements sont échelonnés ou étalés ou répartis sur plusieurs mois;∎ to spread the losses over five years répartir les pertes sur cinq ans(f) (divide up → tax burden, work load) répartir;∎ a policy designed to spread wealth more evenly une mesure qui vise à distribuer plus équitablement les richesses(a) (stain) s'élargir; (disease, fame, suburb) s'étendre; (fire, desert, flood) gagner du terrain, s'étendre; (rumour, ideas, faith, terror, crime, suspicion) se répandre;∎ panic spread through the crowd la panique a envahi ou gagné la foule;∎ the epidemic is spreading to other regions l'épidémie gagne de nouvelles régions;∎ the cancer had spread through her whole body le cancer s'était généralisé;∎ the suburbs are spreading further everyday les banlieues s'étendent chaque jour un peu plus;∎ the flood waters have spread across or over the whole plain l'inondation a gagné toute la plaine;∎ the species spread throughout Africa l'espèce s'est répandue à travers toute l'Afrique(b) (extend → over a period of time, a range of subjects) s'étendre;∎ their correspondence spreads over twenty years leur correspondance s'étend sur vingt ans(c) (butter, glue) s'étaler;∎ the icing should spread easily le glaçage devrait s'étaler facilement(d) Stock Exchange spéculer sur les différentiels de cours►► spread betting = système de paris portant sur le résultat d'un événement sportif ou autre, où les gains sont proportionnels à la justesse des prédictions, selon une fourchette de résultats préétablie;(b) (in skating) grand aigle m;∎ to do a spread eagle faire un grand aigle(rumour) répandre;∎ have you been spreading it about that I…? est-ce que tu as été raconter partout que je…?(a) (disperse) disperser, éparpiller;∎ the buildings are spread out among the trees les bâtiments sont dispersés parmi les arbres;∎ the runners are now spread out (along the course) les coureurs sont maintenant éparpillés le long du parcours;∎ the population is very spread out la population est très dispersée;∎ in a city as spread out as Los Angeles dans une ville aussi étendue que Los Angeles(b) (space out in time → deliveries, payments) échelonner;∎ to spread out over several financial years étaler sur plusieurs exercices;∎ to spread out the losses over five years répartir les pertes sur cinq ans(c) (open out, unfold → wings) étendre, déployer; (→ arms, legs, fingers) écarter; (→ map, napkin, blanket) étaler; (→ rug) étendre; (→ fan) ouvrir; (lay out → photos, cards, possessions) étaler;∎ she lay on her back, her arms spread out elle était allongée sur le dos, les bras écartés;∎ a bird with its wings spread out un oiseau aux ailes déployées;∎ to spread oneself out (on sofa etc) s'étendre, s'allonger;∎ the plain lay spread out in front of us la plaine s'étalait ou se déployait devant nous;∎ he spread his papers out on the desk il étala ses papiers sur le bureau;∎ their troops are spread out too thinly to be effective leurs troupes sont trop dispersées pour être efficaces(a) (town, forest) s'étendre∎ the search party had spread out through the woods l'équipe de secours s'était déployée à travers les bois(c) (open out → sail) se déployer, se gonfler(d) (make oneself at ease) s'installer confortablement;∎ I need an office where I can spread out j'ai besoin d'un bureau où je puisse étaler mes affaires -
106 McCormick, Cyrus
SUBJECT AREA: Agricultural and food technology[br]b. 1809 Walnut Grove, Virginia, USAd. 1884 USA[br]American inventor of the first functionally and commercially successful reaping machine; founder of the McCormick Company, which was to become one of the founding companies of International Harvester.[br]Cyrus McCormick's father, a farmer, began to experiment unsuccessfully with a harvesting machine between 1809 and 1816. His son took up the challenge and gave his first public demonstration of his machine in 1831. It cut a 4 ft swathe, but, wanting to perfect the machine, he waited until 1834 before patenting it, by which time he felt that his invention was threatened by others of similar design. In the same year he entered an article in the Mechanics Magazine, warning competitors off his design. His main rival was Obed Hussey who contested McCormick's claim to the originality of the idea, having patented his own machine six months before McCormick.A competition between the two machines was held in 1843, the judges favouring McCormick's, even after additional trials were conducted after objections of unfairness from Hussey. The rivalry continued over a number of years, being avidly reported in the agricultural press. The publicity did no harm to reaper sales, and McCormick sold twenty-nine machines in 1843 and fifty the following year.As the westward settlement movement progressed, so the demand for McCormick's machine grew. In order to be more central to his markets, McCormick established himself in Chicago. In partnership with C.M.Gray he established a factory to produce 500 harvesters for the 1848 season. By means of advertising and offers of credit terms, as well as production-line assembly, McCormick was able to establish himself as sole owner and also control all production, under the one roof. By the end of the decade he dominated reaper production but other developments were to threaten this position; however, foreign markets were appearing at the same time, not least the opportunities of European sales stimulated by the Great Exhibition in 1851. In the trials arranged by the Royal Agricultural Society of England the McCormick machine significantly outperformed that of Hussey's, and as a result McCormick arranged for 500 to be made under licence in England.In 1874 McCormick bought a half interest in the patent for a wire binder from Charles Withington, a watchmaker from Janesville, Wisconsin, and by 1885 a total of 50,000 wire binders had been built in Chicago. By 1881 McCormick was producing twine binders using Appleby's twine knotter under a licence agreement, and by 1885 the company was producing only twine binders. The McCormick Company was one of the co-founders of the International Harvester Company in 1901.[br]Bibliography1972, The Century of the Reaper, Johnson Reprint (the original is in the New York State Library).Further ReadingGraeme Quick and Wesley Buchele, 1978, The Grain Harvesters, American Society of Agricultural Engineers (deals in detail with McCormick's developments).G.H.Wendell, 1981, 150 Years of International Harvester, Crestlink (though more concerned with the machinery produced by International Harvester, it gives an account of its originating companies).T.W.Hutchinson, 1930, Cyrus Hall McCormick, Seedtime 1809–1856; ——1935, Cyrus Hall McCormick, Harvest 1856–1884 (both attempt to unravel the many claims surrounding the reaper story).Herbert N.Casson, 1908, The Romance of the Reaper, Doubleday Page (deals with McCormick, Deering and the formation of International Harvester).AP -
107 shank
ʃæŋk
1. сущ.
1) а) голень б) нога в) плюсна
2) узкая часть подошвы между каблуком и стопой
3) а) стержень( в технических деталях) б) ствол, стебель( растений)
4) а) черенок, хвостовик (инструмента) б) трубка( ключа)
5) веретено( якоря)
6) полигр. ножка (литеры)
7) амер.;
разг. остаток;
оставшаяся часть the shank of the day ≈ остаток дня ∙ on Shanks's mare on Shanks's pony
2. гл.
1) а) ходить пешком Syn: walk
2. б) вывести( кого-л. откуда-л.) Shank him away! ≈ Уберите его отсюда!
2) гнить (чаще всего о стволе, стебле растений) The first season the grapes shanked badly. ≈ В первый год виноград сильно погнил.
3) нанести удар клюшкой по мячу (в гольфе) нога большеберцовая кость голень плюсна голяшка, рулька (часть разделанной туши) узкая часть подошвы между каблуком и подметкой стержень, ствол, стебель стержень (гвоздя, иглы) хвостовик (инструмента) тело( болта, ключа) ручка( ложки) чубук( курительной трубки) веретено (якоря, весла) (американизм) (разговорное) остаток, оставшаяся часть (особ. времени) - the * of a journey конец путешествия начало или основная часть периода времени - * of the evening ранний вечер, сумерки (сленг) нож (полиграфия) ножка (литеры) литейный ковш > red *s (ироничное) шотландские горцы ~ амер. разг. остаток;
оставшаяся часть;
the shank of the evening конец вечера;
on Shanks's mare (или pony) на своих на двоих, пешком shank веретено (якоря) ~ голень ~ нога ~ ножка (литеры) ~ опадать( обыкн. shank off) ~ амер. разг. остаток;
оставшаяся часть;
the shank of the evening конец вечера;
on Shanks's mare (или pony) на своих на двоих, пешком ~ плюсна ~ стержень;
ствол ~ трубка (ключа) ~ узкая часть подошвы между каблуком и стопой ~ черенок, хвостовик (инструмента) ~ амер. разг. остаток;
оставшаяся часть;
the shank of the evening конец вечера;
on Shanks's mare (или pony) на своих на двоих, пешком -
108 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
109 wet
wet
1. adjective1) (containing, soaked in, or covered with, water or another liquid: We got soaking wet when it began to rain; His shirt was wet through with sweat; wet hair; The car skidded on the wet road.) mojado2) (rainy: a wet day; wet weather; It was wet yesterday.) lluvioso
2. verb(to make wet: She wet her hair and put shampoo on it; The baby has wet himself / his nappy / the bed.) mojarse
3. noun1) (moisture: a patch of wet.) humedad2) (rain: Don't go out in the wet.) lluvia•- wetness- wet blanket
- wet-nurse
- wetsuit
- wet through
wet1 adj1. mojado / húmedo"Wet paint" "Recién pintado"2. lluviosowet2 vb mojarhow did you wet your shirt? ¿cómo te has mojado la camisa?tr[wet]2 (weather) lluvioso,-a3 (paint, ink) fresco,-a■ 'Wet paint' "Recién pintado"1 (damp) humedad nombre femenino2 (rain) lluvia1 mojar, humedecer\SMALLIDIOMATIC EXPRESSION/SMALLto get wet mojarseto wet oneself orinarse, mearse encimato wet the bed orinarse en la camato be wet behind the ears estar verdewet blanket aguafiestas nombre masulino o femeninowet fish pescado frescowet nurse ama de cría, nodrizawet suit traje nombre masculino isotérmico1) : mojado, húmedowet clothes: ropa mojada2) rainy: lluvioso3)wet paint : pintura f frescawet n1) moisture: humedad f2) rain: lluvia fv.• abrevar v.• deslavar v.• humedecer v.• mojar v.adj.• aguanoso, -a adj.• húmedo, -a adj.• lluvioso, -a adj.• mojado, -a adj.n.• humedad s.f.
I wet1)you are wet through — estás calado hasta los huesos, estás empapado
wet paint — pintura fresca or recién pintado or (Esp tb) ojo, pinta
b) ( rainy) <weather/day> lluvioso2) (ineffectual, foolish) (BrE colloq) < person> apocado, timorato
II
to wet one's lips — mojarse/humedecerse* los labios
to wet the bed — mojar la cama, hacerse* pipí or pis en la cama
to wet oneself — orinarse, hacerse* pipí or pis (encima) (fam), mearse (fam o vulg)
III
1) u ( rain) (colloq)come in out of the wet — entra, no te quedes ahí bajo la lluvia
2) c ( ineffectual person) (BrE colloq) timorato, -ta m,f[wet]a Tory wet — ( in UK) un conservador moderado
1. ADJ(compar wetter) (superl wettest)1) [person, clothes, nappy, bed] mojado; (=sopping) calado; [paint, ink, plaster] frescoto get one's feet/shoes wet — mojarse los pies/zapatos
to be soaking or wringing wet — estar chorreando
to be wet through — estar empapado, estar calado
- be wet behind the ears3) (=rainy) [day, month, winter, climate] lluviosothe wet season — la estación lluviosa or de las lluvias
4) * pej (=feeble) soso, blandengue; (Brit) (Pol) término aplicado a los políticos conservadores de tendencias centristas, desdeñados por la parte más radicalmente conservadora del partido5) (US) (=against prohibition) antiprohibicionista2. N1)the wet — (=rain, wet weather) la lluvia
2) (Brit) (Pol) * político conservador de tendencias centristas, desdeñado por la parte más radicalmente conservadora del partido3. VT1) (=make wet) mojar- wet one's whistle2) (=urinate on)he's wet his trousers — se ha orinado en los pantalones, se ha hecho pis en los pantalones *, se ha meado en los pantalones **
to wet the bed — orinarse en la cama, hacerse pis en la cama *, mearse en la cama **
to wet o.s. — orinarse encima, hacerse pis encima *, mearse encima **
- wet o.s.4.CPDwet blanket * N — aguafiestas * mf inv
to have a wet dream — tener una polución nocturna, correrse dormido ***
wet fish N — (Culin) pescado m fresco
he's a bit of a wet fish — (fig) es un poco soso
* * *
I [wet]1)you are wet through — estás calado hasta los huesos, estás empapado
wet paint — pintura fresca or recién pintado or (Esp tb) ojo, pinta
b) ( rainy) <weather/day> lluvioso2) (ineffectual, foolish) (BrE colloq) < person> apocado, timorato
II
to wet one's lips — mojarse/humedecerse* los labios
to wet the bed — mojar la cama, hacerse* pipí or pis en la cama
to wet oneself — orinarse, hacerse* pipí or pis (encima) (fam), mearse (fam o vulg)
III
1) u ( rain) (colloq)come in out of the wet — entra, no te quedes ahí bajo la lluvia
2) c ( ineffectual person) (BrE colloq) timorato, -ta m,fa Tory wet — ( in UK) un conservador moderado
-
110 ♦ half
♦ half /hɑ:f/A n. (pl. halves)1 metà; mezzo: ( The) half of eight is four, la metà di otto è quattro; Two halves make a whole, due mezzi fanno un intero; in half, a metà: She cut the apple in half, ha tagliato la mela a metà; He wants half (of) the money [the profits], vuole la metà del denaro [dei profitti]; Half (of) the people I met, la metà della gente che incontrai; The film isn't half as good as the original play, il film non è bello neanche la metà (o vale molto meno) della commedia originale; the latter half, la seconda metà3 (fam., = half-pint) mezza pinta: A half of bitter, please!, mezza pinta di birra amara, per favore!6 ( sport) tempo: first [second] half, primo [secondo] tempo: DIALOGO → - Discussing football- They played okay in the first half, hanno giocato bene nel primo tempo NOTA D'USO: - time e tempo-7 ( sport) metà campo: to receive the ball in one's own half, ricevere un passaggio nella propria metà campo8 ( sport: calcio, ecc.) girone: first half of the football season, girone di andata del campionato di calcioB a.1 mezzo; semi-; (la) metà (di): a half length, una mezza lunghezza; a half share, una mezza parte; una metà; half a pound, mezza libbra; half an hour [a mile], mezz'ora [mezzo miglio]; a half-hour [half-mile, half-day], mezz'ora [mezzo miglio, mezza giornata]; He wastes half his time, spreca metà del suo tempo; half lustre, semilucidoC avv.1 a mezzo; a metà; mezzo: The chicken was only half cooked, il pollo era cotto soltanto a metà; half dead, mezzo (o quasi) morto; stanco morto; half educated, che ha poca istruzione; (fam.) I was half convinced, ero mezzo convinto; half past two [three], le due [le tre] e mezza2 (fam.) fino a un certo punto; quasi: I half wish I had gone with them, vorrei quasi essere andato con loro● ( un tempo) half a crown, mezza corona (1/8 di sterlina) □ half-and-half, (agg.) mezz'e mezzo; (avv.) metà e metà; (sost.) (arc.) miscela di birra chiara e birra scura; ( USA) miscela di latte e panna □ (scherz.) bisessuale □ half-and-half policy, politica delle mezze misure (o del compromesso) □ (geom.) half-angle, semiangolo □ (volg. ingl.) half-arsed, incompetente, inefficiente, mediocre; goffo, malfatto □ half as much, la metà: He ate half as much as me, ha mangiato la metà di me □ half as much again, una volta e mezza; il 50% in più: Our company produces half as much again as our main rival, la produzione della nostra azienda è una volta e mezza quella della nostra maggiore concorrente □ (volg. USA) half-assed = half-arsed ► sopra □ half-baked, cotto a metà, mezzo crudo; (fig.) incompleto; difettoso; immaturo; sciocco: a half-baked scheme, un piano incompleto (o che non sta in piedi); half-baked ideas, idee sciocche □ half-ball ( stroke), ( biliardo) colpo a mezza bilia; ( golf, ecc.) colpo a mezza palla □ half-binding, rilegatura in mezza pelle (o in mezza tela) □ half-blood, parentela (o parente) per parte di un solo genitore; (antiq. o offensivo) meticcio, meticcia; ( di cavallo) mezzosangue □ half-blooded, parente per parte di un solo genitore; ( d'uomo, antiq. o offensivo) di razza mista; ( d'animale) ibrido, bastardo □ ( sport: a Oxford e Cambridge) half-blue, sostituto, rimpiazzo □ (tur.) half board, mezza pensione: half-board accommodation, sistemazione a mezza pensione □ half-boot, stivaletto; stivale al polpaccio □ ( di libro) half-bound, rilegato in mezza pelle (o in mezza tela) □ half-bred, di sangue misto; meticcio, bastardo □ (antiq. o offensivo) half-breed, persona di sangue misto; meticcio, meticcia □ half-brother, fratellastro □ (antiq. o offensivo) half-caste, (sost.) persona di sangue misto; meticcio, meticcia; (agg.) di sangue misto, meticcio □ (fon.) half-closed, semichiuso □ (mil.) half cock, mezzo cane, cane alzato per metà ( d'arma da fuoco): to go off at half cock (o half-cocked) sparare a mezzo cane; (fig.) scattare anzitempo, agire o parlare troppo presto (e fallire) □ half-cocked, ( d'arma da fuoco) a mezzo cane; (fig.) prematuro, avventato; male preparato; goffo; sciocco □ half-cooked, mezzo cotto □ ( basket, tennis, ecc.) half-court line, linea di metà campo □ ( un tempo) half crown = half a crown ► sopra □ ( nelle corse) half distance, metà gara □ ( pallanuoto) half distance line, linea di metà campo □ half dollar, ( USA) mezzo dollaro □ half (a) dozen, mezza dozzina; ( per indicare genericamente un numero esiguo anche) cinque o sei □ half-duplex, (telef.) semiduplex; (comput.) half-duplex ( comunicazione che avviene in un solo verso alla volta) □ (ferr., ecc.) half-fare ticket, biglietto a tariffa ridotta □ half-finished, finito a metà □ (ind.) half-finished product, (prodotto) semilavorato □ half-grown, a metà dello sviluppo □ (bot.) half-hardy ► hardy (1) □ half-hearted, fiacco; flebile; tiepido (fig.); poco convinto; svogliato: a half-hearted attempt, un fiacco (o timido) tentativo; un tentativo poco convinto □ half-heartedly, con scarso entusiasmo; svogliatamente; con scarsa convinzione □ half-heartedness, mancanza di entusiasmo; fiacchezza; scarsa convinzione □ (naut.) half-hitch, mezzo collo ( nodo) □ half-holiday, mezza festa □ half-hose, calza corta; calzino □ half-hourly, (agg.) di mezzora; che avviene (passa, ecc.) ogni mezzora; (avv.) ogni mezzora □ half-inch, mezzo pollice (misura inglese di lunghezza: cfr. inch /1/, def. 1) □ half-length, di metà lunghezza; ( di quadro) a mezzo busto; (sost.) mezza figura, mezzobusto □ half-lie, mezza bugia □ (scient.) half-life, tempo di dimezzamento; emivita; semivita □ half-light, mezza luce; semioscurità; penombra □ (geom.) half-line, semiretta □ ( sport) half-marathon, mezza maratona □ half mast, posizione di mezz'asta ( di una bandiera): at half-mast, a mezz'asta; (GB scherz.) (di cravatta, ecc.) penzolante □ ( di bandiera) half-mast high, a mezz'asta □ (fam.) half-masters, calzoni a mezza gamba; calzoni che si sono fatti corti □ half measures, mezze misure; compromessi □ half moon, mezza luna; (astron.) semilunio; ( per estens.) oggetto a mezzaluna □ half-moon, (fatto) a mezzaluna □ half mourning, mezzo lutto □ half-naked, seminudo □ (mus., USA) half-note, minima □ (fam.) the half of it, metà della storia: That is only the half of it, questa è solo metà della storia; But you don't know the half of it, ma questa non è che una parte della storia; ma questo è solo l'inizio □ (fon.) half-open, semiaperto □ (ind., mil.) half pay, mezza paga □ half pint, mezza pinta; (fig. fam.) tappo, mezza tacca, mezza cartuccia □ ( sport) half-pipe ► half pipe □ (geom.) half-plane, semipiano □ half-price, a metà prezzo □ (scult.) half-relief, mezzorilievo □ ( poesia) half-rhyme, rima imperfetta □ (fam. antiq.) half-seas-over, brillo; mezzo ubriaco □ half-sibling, fratellastro; sorellastra □ half-sister, sorellastra □ half-size, ( di capo di vestiario) mezza taglia; ( di scarpa) mezza misura □ half-slip, sottogonna □ half sole, soprassuola □ (stor.) half-sovereign, mezza sovrana ( moneta d'oro ingl.) □ (naut.) half speed ahead!, avanti a mezza forza! □ ( USA) half staff = half mast ► sopra □ (mus., USA) half-step, semitono □ (in GB) half term (= half-term holiday), breve vacanza di metà quadrimestre ( a scuola) □ (archit.) half-timbered, in legno e muratura ( come una casa elisabettiana) □ half-time, orario ridotto ( di lavoro); ( sport) intervallo ( fra due tempi di una partita), «metà partita»: half-time score, punteggio alla fine del primo tempo □ a half-time job, un lavoro «part time»; un lavoro a mezza giornata □ half-timer, chi lavora a mezza giornata; studente lavoratore □ (tipogr.) half-title, occhiello □ half-tone ► halftone □ (spec. mil.) half-track, semicingolato (sost.) □ (spec. mil.) half-tracked, semicingolato (agg.) □ half-truth, mezza verità □ ( sport) half volley, demi-volée; mezza volée □ half-wit, stupido, idiota, imbecille; (psic.) frenastenico □ half-witted, stupido, scemo; (psic.) frenastenico □ half year, semestre □ half-yearly, semestrale; semestralmente □ (fam.) and a half, non plus ultra: That was a party and a half, questa sì che è stata una festa! □ at half strength, (mil. e sport) a ranghi dimezzati; ( anche) diluito al 50% □ (scherz.) one's better half, la propria (dolce) metà ( la moglie o il marito) □ by half, a metà; della metà; (fam., GB) ( con disapprovazione) di gran lunga; davvero: We are planning to reduce fees by half, progettiamo di ridurre le tariffe della metà (o di dimezzare le tariffe); He's too talkative by half, è davvero troppo loquace □ to cry halves, reclamare la metà (di qc.) □ to go halves (o half and half), fare metà e metà; ( nel pagare il conto) fare alla romana; DIALOGO → - Wrong bill- Let's go halves on the bill, facciamo alla romana □ more than half, una buona metà □ (fam.) not half, affatto, del tutto, moltissimo; ( anche) per niente: not half bad, niente male (fam.); ottimo, eccellente; It isn't half windy, altro che se tira vento!; «Did you like the film?» «Not half», «T'è piaciuto il film?» «Eccome!» (o «Altro che!») □ not to do anything (o things) by halves, non lasciare le cose a metà; fare le cose perbene □ (trasp.: negli orari) on the half hour, ogni mezzora; ai trenta (all'1.30, 2.30, ecc.) □ one's other half = one's better half ► sopra □ (prov.) Half a loaf is better than no bread, bisogna prendere quello che passa il convento; qualcosa è meglio di niente □ (prov.) Well begun is half done, chi ben comincia è alla metà dell'opera.NOTA D'USO: - half o mid?- -
111 flight
1. n полётinstrument flight — полёт по приборам, слепой полёт
flight plan — план полёта; полётный лист
flight service — диспетчерская служба, служба обеспечения полётов
sailing flight — парение, парящий полёт
2. n перелётcross-country flight — маршрутный полёт; перелёт через страну
3. n ав. рейсFlight 447 is ready to leave — заканчивается посадка на самолёт, вылетающий рейсом 447
inclusive flight — туристический рейс типа "инклюзив тур"
4. n быстрое течение5. n подъём, возбуждение, порыв6. n стая7. n град8. n ав. звено, отряд9. n маховые перья10. n спорт. ряд барьеров на скачках11. n лестничный марш; пролёт лестницы12. n скребок, лопасть13. n ав. косм. штатныйin the first flight — в первых рядах, в авангарде
14. n бегство; побег15. n утечка16. v обращать в бегство; пугатьflight strip — взлётно-посадочная полоса, ВПП
17. v оперять18. v стрелять по движущейся цели19. v лететь, совершать перелёт стаейСинонимический ряд:1. effort (noun) effort; flight of fancy; imagination; inspiration; soaring above the mundane; sublime conception2. escape (noun) break; breakout; escape; escapement; escaping; exodus; getaway; lam; retreat; slip3. fleeing (noun) avoidance; fleeing; retreating; running away; saving oneself4. flying (noun) aeronautics; air transport; atmospheric travel; aviation; ballooning; flying; gliding; soaring; space flight; travel by air5. passage (noun) passage; trip; voyage6. stairs (noun) ascent; fire escape; series of steps; staircase; stairs; steps7. trajectory (noun) distance flown; movement through space; path after launching; projectile's path; time remaining aloft; trajectory -
112 travel
1. n путешествиеsea travel, travel by boat — морские путешествия
air travel — путешествие по воздуху, самолётом
2. n l3. n поездки; странствия4. n описание путешествий5. n движение; продвижение6. n распространение7. n скоростьtravel and nose are the most necessary qualifications of a dog — у собаки важнее всего скорость бега и чутьё
8. n движение, продвижение9. n амер. уличное движение10. n воен. перемещение цели11. n воен. спец. подача; ход; длина ходаtravel - out, direct rear-in — переход - вход без дохвата
travel - out, double rear-in — переход - вход
12. n воен. физ. пройденный путь13. v путешествоватьto travel a great deal — много путешествовать, объехать много стран
14. v ездить; ехать15. v ехатьto travel dawk — ехать, на перекладных
16. v проезжать, покрывать расстояние17. v ездить в качестве коммивояжёра18. v перевозить19. v перевозитьсяcases which travel in freight cars — чемоданы, которые перевозятся в товарных вагонах
20. v допускать перевозку21. v двигаться, передвигаться, перемещаться22. v перемещаться, распространятьсяbad news travels quickly — плохие вести быстро доходят ;
23. v перебирать24. v переходить от предмета к предмету25. v разг. ехать с большой скоростью26. v вращаться, быть вхожим; принадлежатьto travel in wealthy circles — вращаться в богатом обществе, быть вхожим в круг богатых
27. v пастись, постепенно продвигаясь вперёд28. v диал. идти пешкомСинонимический ряд:1. journey (noun) expedition; journey; peregrination; peregrinations; travels; trek; trip2. passage (noun) passage; transit3. taking a trip (noun) being on the road; globe-trotting; going abroad; going on a cruise; making a voyage; seeing the world; space travel; taking a trip; trekking4. traffic (noun) traffic5. commute (verb) commute; jaunt; range; tour; voyage; wander6. cover (verb) cover; do; pass over; track; traverse7. go (verb) fare; go; hie; journey; pass; proceed; push on; repair; wend8. leave earth (verb) leave earth; orbit; rocket9. see the world (verb) cruise; go on a tour; hit the road; journey; peregrinate; ramble; see the world; take a trip; trek10. spread (verb) circulate; get about; get around; go around; spread -
113 slack
slack [slæk](a) (loose → rope, wire) lâche, insuffisamment tendu; (→ knot) mal serré, desserré; (→ chain) lâche; (→ grip) faible; (→ handshake) mou (molle);∎ the rope is very slack la corde a du mou;∎ the chain is very slack la chaîne n'est pas assez tendue∎ he's becoming very slack about his appearance/his work il commence à négliger son apparence/son travail;∎ her work has become rather slack lately il y a eu un certain laisser-aller dans son travail dernièrement;∎ she's very slack about or at getting orders ready on time elle n'est pas très sérieuse pour ce qui est de préparer les commandes en temps voulu∎ the slack season for tourists la période creuse pour le tourisme;∎ after lunch is my slack period après le déjeuner, c'est mon heure creuse;∎ business is slack at the moment les affaires marchent au ralenti en ce moment∎ they're rather slack about discipline ils sont plutôt laxistes∎ slack water, slack tide mer f étale2 noun∎ to take up the slack in a rope tendre une corde;∎ leave a bit of slack laissez un peu de mou;∎ American familiar figurative cut me some slack! fiche-moi la paix!∎ to take up the slack in the economy relancer les secteurs faibles de l'économie(person → become negligent) se laisser aller; (→ in one's work, efforts) se relâcherfamiliar (slow down) se laisser aller -
114 flight
1) бегство; утечка2) полёт; рейс -
115 Big Boefe Cotton
A variety of cotton grown in Minas, Brazil. Has a coarse, strong fibre and staple 3/4-in. to 11/8-in. Yields about 30 per cent of lint. The plant is grown for two or three years, after the first crop is picked the plant is cut off about 3-in. above ground, in/the next season it sprouts again and yields another crop which is heavier than the first. -
116 закрытие
ср. closing, shutting;
close, end, finish (окончание)закрыт|ие - с. closing, close;
~ театрального сезона the close/end of the theatre season;
время ~ия магазинов shop closing-time;
~ый close;
кран закрыт the tap is turned off;
~ое платье high-necked dress;
~ое заседание closed meeting;
(съезда и т. п.) closed/private/secret session;
~ое учебное заведение private school;
~ый просмотр private view;
~ое голосование secret ballot;
в ~ом помещении indoors;
~ое море inland sea.Большой англо-русский и русско-английский словарь > закрытие
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117 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
118 application
1) заявка, заявление (напр. на получение займа)2) применение, использование, употребление3) внесение (напр. удобрений, ядохимикатов) -
119 мертвый сезон
the dead/off/dull seasonБольшой англо-русский и русско-английский словарь > мертвый сезон
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120 slack
̈ɪslæk I
1. прил.
1) слабый;
изможденный, уставший After such a trip he felt absolutely slack. ≈ После такого вояжа он чувствовал себя совершенно разбитым. Syn: tired, exhausted
2) не достаточно энергичный, интенсивный;
как следствие ≈ приводящий к негативному результату а) вялый, неактивный( о торговле, рынке) a slack season ≈ период затишья б) недопеченный( о хлебе) в) несильный, слабый slack fire in the oven ≈ слабый огонь в печи
3) а) ненатянутый( о веревке, канате, вожжах) б) дряблый, вялый ( о мышцах)
4) медленный, неспешный, расслабленный slack расе ≈ медленный шаг, медленная ходьба Syn: slow
5) разг. расхлябанный;
небрежный, нерадивый, ленивый, неорганизованный He showed himself as a very slack workman. ≈ Он проявил себя как очень недисциплинированный работник.
6) расслабляющий( о погоде) ∙ to keep a slack hand/rein ≈ опустить поводья slack water
2. сущ.
1) ослабнувшая, провисшая веревка;
слабина
2) а) бездействие;
безделье, пассивность, инертность have a good slack б) экон., фин. спад деловой активности;
затишье( в торговле)
3) = slack water [см. slack
1. ]
3. гл.
1) а) ослаблять, распускать б) слабнуть, слабеть, становиться менее натянутым
2) замедлять ход, замедляться
3) а) ослаблять, уменьшать активность At the end of the academic year he felt very tired and slacked his efforts in his studies. ≈ К концу учебного года он очень устал и снизил интенсивность занятий. б) фин., эк. становиться неактивным, вялым( о рынке) ;
ослабевать( о торговле)
4) утолять( жажду)
5) а) разг. лодырничать б) халатно относиться к обязанностям (на производстве, на рабочем месте)
6) гасить (известь) ∙ slack away slack off slack up II сущ. угольная пыль слабая, плохо натянутая, провисшая часть (чего-либо) ;
слабина - to pull in the * натянуть, подтянуть( веревку, брезент) ;
рационализировать, подтянуть (производственный процесс) (техническое) зазор, игра, люфт( техническое) стрела провисания затишье (в работе) ;
спад (деловой активности) - a sudden * in production неожиданное снижение производительности( разговорное) бездействие, ничегонеделание( морское) стояние прилива или отлива;
время между приливом и отливом (американизм) (разговорное) наглость, дерзость - let's have none of your * перестань дерзить неудачный слог( в метрическом стихосложении) резерв времени медленный, замедленный, ленивый - * pace медленный шаг - * comprehension замедленное восприятие слабый, несильный - * heat небольшой жар - * oven негорячая печь, слабый жар в печи вялый, неактивный;
неэнергичный - to feel * чувствовать вялость - * season мертвый сезон - * hours время, когда на улицах нет большого движения - the correspondence was * переписка шла вяло - * demand (экономика) слабый спрос небрежный;
нерадивый, ленивый;
разболтанный, расхлябанный - * soldier недисциплинированный солдат - * workman нерадивый работник - * discipline слабая дисциплина - to be * in one's duty небрежно выполнять свои обязанности - their labour was * они не очень утруждали себя работой - not to be * at smth. не преминуть сделать что-либо - he was not * in keeping the appointment он не преминул прийти на свидание свободный, плохо натянутый - * belt слабый пояс - * bandage слабая повязка - * screw слабо завинченная гайка - * canvas слабо натянутый брезент - * line провисающий канат - to ride with a * rein ехать, опустив поводья;
относиться (к кому-либо) снисходительно вялый (о мышцах) нетребовательный, нестрогий - * parents нестрогие родители нетвердый, слабеющий - * hand нетвердая рука расслабляющий - * weather расслабляющая погода - * day душный день расслабленный, разбитый - to feel * чувствовать себя разбитым;
испытывать слабость раскисший, разжижившийся - * dough клеклое тесто > * lip надоедливая болтовня ослаблять, распускать - to * a rope ослабить веревку - *! (спортивное) ослабь! (команда) слабеть;
становиться менее крепким - the rope *ed веревка ослабла замедлять, сбавлять (ход, темп;
тж. * up) ослаблять (интенсивность, силу) ;
уменьшать (напряжение;
тж. * off) - to * one's efforts ослабить усилия - to * one's endeavours умерить свои стремления - to * one's labour работать с меньшим усердием - I did not * my love of life я не стал меньше любить жизнь глушить, уменьшать, умерять - to * the knell приглушить звон - to * the fire убавить огонь стихать, ослабевать, уменьшаться (тж. * off) - the rain *ed дождь стих - his zeal *ed off его рвение остыло (разговорное) бездельничать, лодырничать, бить баклуши утолять (жажду) идти вяло( о делах, торговле) (редкое) пренебрегать, относиться небрежно, недобросовестно - to * one's work работать спустя рукава( редкое) тормозить, задерживать( редкое) медлить, мешкать (строительство) гасить (известь) угольный шлам, мелкий уголь, угольная пыль ~ медленный;
at a slack расе медленным шагом ~ слабый;
дряблый;
to feel slack чувствовать себя разбитым ~ бездействие;
безделье;
to have a good slack бездельничать, ничего не делать ~ расслабляющий (о погоде) ;
to keep a slack hand (или rein) опустить поводья organizational ~ организационный застой slack = slack water ~ бездействие;
безделье;
to have a good slack бездельничать, ничего не делать ~ бездействие ~ бездействующий ~ вялый (о торговле, рынке) ;
неактивный;
a slack season период затишья ~ гасить (известь) ;
slack away мор. травить( канат) ~ замедлять(ся) ~ затишье (в торговле) ~ разг. лодырничать ~ медленный;
at a slack расе медленным шагом ~ наличие избыточных производственных мощностей ~ недогрузка производственных мощностей ~ недопеченный (о хлебе) ~ ненатянутый (о канате, вожжах) ;
вялый (о мышцах) ~ ослаблять, распускать ~ ослабнувшая веревка, слабина ~ простаивающий ~ простой ~ расслабляющий (о погоде) ;
to keep a slack hand (или rein) опустить поводья ~ разг. расхлябанный;
небрежный;
slack in duty нерадивый ~ слабнуть ~ слабый, несильный;
slack oven негорячая печь ~ слабый;
дряблый;
to feel slack чувствовать себя разбитым ~ угольная пыль ~ утолять (жажду) ~ гасить (известь) ;
slack away мор. травить (канат) ~ off = slack away;
slack up замедлять ход ~ разг. расхлябанный;
небрежный;
slack in duty нерадивый ~ off = slack away;
slack up замедлять ход ~ off ослаблять свое рвение, напряжение ~ слабый, несильный;
slack oven негорячая печь ~ off = slack away;
slack up замедлять ход slack = slack water ~ water время между приливом и отливом ~ water стоячая вода
См. также в других словарях:
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