-
21 breed
bri:d 1. past tense, past participle - bred; verb1) (to produce young: Rabbits breed often.) yngle, formere seg2) (to keep animals for the purpose of breeding young: I breed dogs and sell them as pets.) avle, oppdrette2. noun(a type, variety or species (of animal): a breed of dog.) rase- bred- breedingavle--------fostre--------raseIsubst. \/briːd\/1) rase, avkom, besetning2) sort, slag, stamme3) (amer., nedsettende) halvblods indianerII1) ale opp (dyr), foredle, dyrke, avle2) ( overført) frembringe, avle, fø (opp), oppale, skape, vekke3) ( overført) lede til, være årsak til4) ( også breed up) (opp)fostre, utdanne, oppdra5) få barn, føde barn, formere seg, forplante seg, hekke (om fugler)6) oppstå, fremkomme, spre segbred in the bone nedarvet, medfødt, uutryddeligbreed bad blood avle dårlig blod -
22 breed
I [briːd]1) zool. razza f.2) (type of person, thing) tipo m.II 1. [briːd]2) fig. generare [disease, unrest]3) educare [ person]2.* * *[bri:d] 1. past tense, past participle - bred; verb1) (to produce young: Rabbits breed often.) riprodursi, figliare2) (to keep animals for the purpose of breeding young: I breed dogs and sell them as pets.) allevare2. noun(a type, variety or species (of animal): a breed of dog.) razza, tipo- bred- breeding* * *breed /bri:d/n.1 (zool.) razza (spec. ottenuta per selezione); specie: breeds of dogs, razze canine NOTA D'USO: - race o breed?-2 (bot.) varietà3 (fig.) varietà; razza; genere: a new breed of journalists, una nuova razza di giornalisti; a dying breed, una razza in via d'estinzione; a breed apart, una razza tutta speciale4 (arc.) progenie; discendenza; stirpe; razza.♦ (to) breed /bri:d/(pass. e p. p. bred)A v. t.1 far riprodurre ( un animale); accoppiare; ( per estens.) allevare: to breed horses, allevare cavalli2 selezionare ( una specie animale o vegetale); produrre, ottenere ( una varietà): to breed a new variety of rose, ottenere un nuovo tipo di rosa; cattle bred for meat, bestiame allevato per la carne; a dog bred for speed, un cane selezionato per la velocità; to be bred in captivity, nascere in cattività3 allevare; educare; addestrare (fin dalla nascita): He was bred for his role, è stato addestrato a questo ruolo fin dalla nascita; born and bred in the country, nato e cresciuto in campagna5 (fis. nucl.) produrre materiale fissileB v. i.2 (fig.) nascere; avere origine; propagarsi● to breed like rabbits (o flies), essere prolifici come conigli □ bred in the bone, profondamente radicato; convinto.* * *I [briːd]1) zool. razza f.2) (type of person, thing) tipo m.II 1. [briːd]2) fig. generare [disease, unrest]3) educare [ person]2. -
23 machine
1) машина; станок; двигатель; механизм3) машинный4) механически обрабатывать; обрабатывать на станке•machine for laying track ballast, panels and sleepers — машина для прокладки щебня для балластировки пути, путевых звеньев и шпал
- asphalt-placing machine - asphalt-spreading machine - auger brick machine - automatic arc welding machine - automatic setting machine - band-sawing machine - bending machine - bind machine - binding machine - bitumen melting, conveying and application machines for roofs - blade machine - blending machine - block machine - block-cutting machine - block-making machine - blue-printing machine - bolting machine - bolt-threading machine - borehole drilling machine - boring machine - boring and mortising machine - bottom-facing machine - box-hole boring machine - brick-moulding machine - Brinell's machine - brush machine - bucket-trenching machine - butt-welding machine - cable-dragging machine - cable-laying machine - calculating machine - cambering machine - capacity of a machine - caterpillar excavating machine - cement injection machine - cement testing machine - centrifugal machine - chain-and-tooth machine - clay-cutting machine - clay-working machine - cleaving machine - cold saw-cutting-off machine - component assembly machine - compression testing machine - concrete finishing machine - concrete smoothing machine - concrete spraying machine - concrete trowel machine - concrete vibratory machine - concreting machine - cooling machine - corrosion-fatigue testing machine - crane boom machine - crane-boring machine - crushing machine - cutting machine - dado-head machine - deairing machine - dependability of a machine operations - design of a machine - digging machine - direct stress machine - ditching machine - drawing machine - dredging machine - drill-ripping machine - dynamic machine - edge-grinding and polishing machine - excavating machine - excelsior cutting machine - extruding machine - fatigue testing machine - felling and milling machine - finishing machine - frozen-earth-excavating machine - gang-sawing machine - gas-welding machine - glass-washing machine - grooving machine - grouting machine - Guillery impact machine - gutters machine - hack-sawing machine - hand bending machine - handle attaching, screen printing, decal application machine - hardness testing machine - hoisting machine - hydraulic machine - hydraulic casing machine - idle time of a machine - impact machine - insulating tape winding machine - jarring machine - joint-cutting machine - jolt-moulding machine - jolt-ramming machine - knapping machine - kneading machine - knock-boring machine - lacerating machine - lazer-guided machine - lime hydrating machine - lining machine - loaded machine - magnetic pulsed arc welding machine - manner-type slaking machine - match-boarding machine - mixing machine - mortar-mixing machine - mortising slot machine - nail-driving machine - nailing machine - one head automatic arc welding machine - operational machine - packing machine - pavement-marking machine - paving machine - pavingstone-laying machine - percussion riveting machine - pile-drawing machine - pipe-bending machine - pipe-cleaning machine - pipe-cutting machine - pipe-laying machine - pipe-threading machine - pipe-welding machine - planing machine - plaster-floating and trowelling machine - plastering machine - plate-punching machine - polishing machine - power polymer concrete spraying machine for the road - pressure casting machine - profiling machine - ram impact machine - refrigerating machine - reinforcement welding machine - reinforcement winding machine - reversed torsion machine - road marking machine - rock-boring machine - roof bolting machine - rotating beam-type machine - rotating cantilever beam-type machine - scooping machine - scraper machine - screening machine - separating machine - service life of machine - sieving machine - skid proofing machine - slotting machine - soil-compacting machine - sorting machine - sounding machine - spinning machine - splitting machine - spot welding machine - spraying machine for road binders - standard machine capacity - stationary processing machine for sleepers and rails - stone-laying machine - strikeoff machine - stripper machine - synchronous machine - tensile-testing machine - testing machine - track lifting and slewing machine - trench-cutting machine - trenching machine - tunnelling machine - universal machine for track-laying - universal testing machine - unpiling machine - vibration machine - vibratory impact machine - welding machine - wire-winding machineto operate a machine — управлять машиной, работать на станке
* * *машина; станок; механизм; устройство; установка- absorption refrigerating machine
- absorption machine
- adsorption refrigerating machine
- adsorption machine
- air placing machine
- air refrigerating machine
- all-purpose machine
- ammonia refrigerating machine
- anchor machine
- automatic tamping and leveling machine
- axial piston machine
- backhoe tunneling machine
- bag filling machine
- bag packing machine
- ballast cleaning machine
- ballast dressing machine
- ballast screening machine
- ballast tamping machine
- bar bending machine
- bar-cropping machine
- basic machine
- bead-forming machine
- beam-molding machine
- bending machine
- bending testing machine
- bitumen spraying machine
- blasting machine
- block-making machine
- building material machines
- bulk-handling machines
- carrying and lifting machines
- casting machine
- centrifugal refrigerating machine
- Charpy impact machine
- cleaning priming and taping machine
- cold air machine
- combination floating-troweling machine
- compaction machine
- compression refrigerating machine
- compression testing machine
- concrete core drilling machine
- concrete finishing machine
- concrete molding machine
- concrete placing machine
- concrete vibrating machine
- construction machines
- creasing machine
- cribbing machine
- cutting-off machine
- ditching machine
- drafting machine
- drag scraper machine
- drilling machine
- drum digger tunneling machine
- duct forming machine
- excavating machines
- finishing machine
- flanging machine
- folding machine
- forming machine
- frost gritting machine
- gauging machine
- grinding machine
- grouting machine
- guniting machine
- hoisting machine
- Izod impact machine
- Izod machine
- joint grouting machine
- joint sealing machine
- laser-guided machine
- laydown machine
- laying and finishing machine
- lithium bromide refrigerating machine
- lockforming machine
- material handling machine
- materials testing machine
- material testing machine
- molding machine
- mortise machine
- padding machine
- pavement diamond core drilling machine
- pavement core drilling machine
- pendulum impact testing machine
- pendulum impact machine
- percussion riveting machine
- piling machine
- pipe-bending machine
- pipe-cutting machine
- pipelining machine
- pipemaking machine
- pipe threading machine
- plasma cutting machine
- pneumatic riveting machine
- pneumatic wood-boring machine
- polishing machine
- portable planing machine
- precast concrete machine
- rail-welding machine
- refrigerating machine
- road grooving machine
- rollforming machine
- rounding machine
- screeding machine
- seam closing machine
- self-propelled machine
- single rail-mounted machine
- slab-making machine
- slipforming machine
- soft ground tunneling machine
- spiking machine
- steam jet refrigerating machine
- stirrup bending machine
- strikeoff machine
- stump pulling machine
- swaging machine
- tamping machine
- tensile machine
- tensile-and-compression machine
- testing machine
- thread-cutting machine
- tile ditching machine
- towed machine
- tracked machine
- trenching machine
- triaxial compression machine
- troweling machine
- tunnel boring machine
- vacuum refrigeration machine
- vibrating machine
- vibrating and finishing machine
- vibroflot machine
- walk-behind machine
- wire winding machine
- wrapping machine -
24 support
sə'po:t
1. verb1) (to bear the weight of, or hold upright, in place etc: That chair won't support him / his weight; He limped home, supported by a friend on either side of him.) aguantar, sostener2) (to give help, or approval to: He has always supported our cause; His family supported him in his decision.) apoyar, secundar, respaldar3) (to provide evidence for the truth of: New discoveries have been made that support his theory; The second witness supported the statement of the first one.) corroborar, confirmar4) (to supply with the means of living: He has a wife and four children to support.) mantener
2. noun1) (the act of supporting or state of being supported: That type of shoe doesn't give the foot much support; The plan was cancelled because of lack of support; Her job is the family's only means of support; I would like to say a word or two in support of his proposal.) apoyo, soporte2) (something that supports: One of the supports of the bridge collapsed.) soporte•- supporting
support1 n1. apoyo2. soportesupport2 vb1. sostener2. mantenerhe is the only one with a job and he supports the whole family es el único que trabaja y mantiene a toda la familia3. apoyar4. ser dewhich team do you support? ¿de qué equipo eres?tr[sə'pɔːt]1 (physical - gen) apoyo, sostén nombre masculino; (- thing worn on body) protector nombre masculino3 (moral) apoyo, respaldo4 (financial) ayuda económica, apoyo económico; (sustenance) sustento; (person) sostén nombre masculino5 (supporters) afición nombre femenino6 (evidence) pruebas nombre femenino plural■ I don't think that shelf can support so many books no creo que esa estantería aguante tantos libros2 (back, encourage) apoyar, respaldar, ayudar; (cause, motion, proposal) apoyar, estar de acuerdo con■ my parents have always supported me in everything I've done mis padres siempre me han apoyado en todo lo que he hecho■ which team do you support? ¿de qué equipo eres?4 (keep, sustain) mantener, sustentar, sostener; (feed) alimentar5 (corroborate, substantiate) confirmar, respaldar, apoyar, respaldar6 formal use (endure) soportar, tolerar\SMALLIDIOMATIC EXPRESSION/SMALLin support (in reserve) de apoyoin support of somebody/something en apoyo de alguien/algo, a favor de alguien/algoto drum up support for somebody/something conseguir apoyo para alguien/algoto support oneself ganarse la vidasupport [sə'port] vt1) back: apoyar, respaldar2) maintain: mantener, sostener, sustentar3) prop up: sostener, apoyar, apuntalar, soportarsupport n1) : apoyo m (moral), ayuda f (económica)2) prop: soporte m, apoyo mn.• apoyo s.m.• arrimadero s.m.• arrimo s.m.• ayuda s.f.• báculo s.m.• encomienda s.f.• entibo s.m.• muleta s.f.• puntal s.m.• pábulo s.m.• respaldo s.m.• soporte s.m.• sostenimiento s.m.• sostén s.m.• suspensorio s.m.• sustento s.m.• sustentáculo s.m.v.• afianzar v.• apadrinar v.• apoyar v.• apuntalar v.• mantener v.(§pres: -tengo, -tienes...-tenemos) pret: -tuv-fut/c: -tendr-•)• respaldar v.• soportar v.• sostener v.(§pres: -tengo, -tienes...-tenemos) pret: -tuv-fut/c: -tendr-•)• sustentar v.
I sə'pɔːrt, sə'pɔːt1) ( hold up) \<\<bridge/structure\>\> sostener*the roof is supported by six columns — el tejado descansa sobre or se apoya en seis columnas
the chair couldn't support his weight — la silla no pudo aguantar or resistir su peso
2)a) (maintain, sustain) \<\<family/children\>\> mantener*, sostener*, sustentarto support oneself — ganarse la vida or (liter) el sustento
the hospital is supported entirely by private donations — el hospital está enteramente financiado por donaciones de particulares
b) ( Comput) admitir3)a) ( back) \<\<cause/motion\>\> apoyarwhich team do you support? — ¿de qué equipo eres (hincha)?
b) ( back up) apoyar4) ( corroborate) \<\<theory\>\> respaldar, confirmar, sustentar
II
1)a) c ( of structure) soporte mb) u ( physical)2)a) u ( financial) ayuda f (económica), apoyo m (económico)b) c ( person) sostén m3) u (backing, encouragement) apoyo m, respaldo mI went with her to give her (moral) support — la acompañé para que se sintiera apoyada or respaldada
4) ua) ( Mil) apoyo m, refuerzo mb) ( backup) servicio m al clientetechnical/dealer support — servicio técnico/de ventas; (before n) <package, material> adicional, suplementario
5)in support of — (as prep)
he spoke in support of the motion — habló a favor de or en apoyo de la moción
[sǝ'pɔːt]she could produce no evidence in support of her claim — no pudo presentar pruebas en apoyo de su demanda
1. N1) (for weight)a) (=object) soporte msteel supports — soportes mpl de acero
b) (=capacity to support) soporte ma good bed should provide adequate support for your back — una buena cama debe ofrecerle un soporte adecuado para su espalda
c) (Med) soporte m2) (fig)a) (=help) apoyo mI've had a lot of support from my family — mi familia me ha apoyado mucho or me ha dado mucho apoyo
•
to give sb support — dar apoyo a algn, apoyar a algn•
moral support — apoyo moralb) (=backing) apoyo mhe has given his support to the reform programme — ha apoyado or respaldado el programa de reforma, ha dado su apoyo or respaldo al programa de reforma
do I have I your support in this? — ¿puedo contar con tu apoyo para esto?
•
their capacity to act in support of their political objectives — su capacidad de actuar en pos de sus objetivos políticosfinancial support — ayuda f económica, respaldo m económico
with Government support — con la ayuda del Gobierno, respaldado por el Gobierno
d) (esp Comm) (=backup) servicio m de asistencia (al cliente)e) (Mil) apoyo mf) (=evidence)scholars have found little support for this interpretation — los académicos han encontrado pocas pruebas que apoyen or respalden esta interpretación
in support of this argument he states that... — para apoyar or respaldar este argumento aduce que...
2. VT1) (=hold up) sostenerthat chair won't support your weight — esa silla no resistirá or aguantará tu peso
raise your upper body off the ground, supporting your weight on your arms — apoyándose en los brazos levante el tronco del suelo
to support o.s. — (physically) apoyarse (on en)
2) (=help)a) (emotionally) apoyarto support o.s. — (financially) ganarse la vida
3) (=back) [+ proposal, project, person] apoyar4) (Sport) [+ team]who do you support? — ¿de qué equipo eres (hincha)?
come and support your team! — ¡ven a animar a tu equipo!
5) (=corroborate) [+ theory, view] respaldar, confirmar6) (=sustain)an environment capable of supporting human life — un medio en que existen las condiciones necesarias para que se desarrolle la vida humana
land so poor that it cannot support a small family — un terreno tan poco fértil que no puede sustentar a una familia pequeña
7) frm (=tolerate) tolerar8) (Mus) [+ band] actuar de telonero/teloneros dea good band supported by an exciting new group — un buen grupo con unos teloneros nuevos muy interesantes
9) (Cine, Theat) [+ principal actor] secundar3.CPDsupport band N — (Mus) teloneros mpl
support group N — grupo m de apoyo
a support group for victims of crime — un grupo de apoyo or una asociación de ayuda a las víctimas de la delincuencia
support hose N — medias fpl de compresión graduada
support network N — red f de apoyo
support ship N — barco m de apoyo
support stocking N — media f de compresión graduada
support tights NPL — medias fpl de compresión (graduada)
support troops NPL — tropas fpl de apoyo
* * *
I [sə'pɔːrt, sə'pɔːt]1) ( hold up) \<\<bridge/structure\>\> sostener*the roof is supported by six columns — el tejado descansa sobre or se apoya en seis columnas
the chair couldn't support his weight — la silla no pudo aguantar or resistir su peso
2)a) (maintain, sustain) \<\<family/children\>\> mantener*, sostener*, sustentarto support oneself — ganarse la vida or (liter) el sustento
the hospital is supported entirely by private donations — el hospital está enteramente financiado por donaciones de particulares
b) ( Comput) admitir3)a) ( back) \<\<cause/motion\>\> apoyarwhich team do you support? — ¿de qué equipo eres (hincha)?
b) ( back up) apoyar4) ( corroborate) \<\<theory\>\> respaldar, confirmar, sustentar
II
1)a) c ( of structure) soporte mb) u ( physical)2)a) u ( financial) ayuda f (económica), apoyo m (económico)b) c ( person) sostén m3) u (backing, encouragement) apoyo m, respaldo mI went with her to give her (moral) support — la acompañé para que se sintiera apoyada or respaldada
4) ua) ( Mil) apoyo m, refuerzo mb) ( backup) servicio m al clientetechnical/dealer support — servicio técnico/de ventas; (before n) <package, material> adicional, suplementario
5)in support of — (as prep)
he spoke in support of the motion — habló a favor de or en apoyo de la moción
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25 book
1. книга, литературное произведение2. том; издание3. азбука4. букварь5. литература, отпечатанная за рубежом6. зарубежная литератураaddress book — адресная книга, адресный справочник
adult hardbound trade books — книги торгового ассортимента для взрослых читателей в твёрдой переплётной крышке
annotated book — книга, снабжённая примечаниями
anopistographic block book — книга с текстом, отпечатанным с деревянных досок на одной стороне листа
as-told-to book — книга, созданная писателем по устным рассказам или запискам известной личности
audio book — книга, начитанная на кассету
autumn book — книга, которая выйдет в свет осенью
auxiliary book — приложение; указатель к печатному изданию
backlist books — книги, находящиеся в печати
bargain book — книга, продаваемая по значительно сниженной цене
best-selling book — бестселлер, ходкая книга
to flood the book market with dirt — наводнить книжный рынок бульварной или порнографической литературой
7. бухгалтерская отчётно-конторская книга8. книга, состоящая из чистых листов-бланков для записейblock book — книга, отпечатанная с деревянных форм; ксилографическая книга
9. "Синяя книга"; книга, содержащая официальные материалы английского парламента10. "Синяя книга" правительств штатов СШАcataloged book — каталогизированная книга, книга, внесённая в каталог
11. детская книгаBlue Book — " Голубая книга "
12. детская литератураcirculation book — книга отдела абонемента, книга, подлежащая выдаче
children's picture book — детска книжка — картинка
13. книга заказов14. книга, изданная целиком на средства автораcomputer printed book — издание, полученное на распечатывающем устройстве ЭВМ
contents book — блок-карточный каталог для записи содержания книг, заглавий, томов или номеров периодических и серийных изданий
controlled-vocabulary books — книги, написанные с использованием ограниченного словаря
controversial book — книга, вызывающая противоречивые отклики
cut flush book — книга, обрезанная после вставки блока в переплётную крышку или крытья обложкой
15. настольная книга16. справочник17. книга, полученная в дар; дарственный экземпляр18. книга регистрации подаренных изданийdouble title book — книга с двойным титулом; книга с двойным названием
19. учебникeducational book — учебник, учебное пособие
20. педагогическая книга21. популярно написанная книга; научно-популярная книга22. книга о событияхfall book — книга, которая выйдет в свет осенью
day book — журнал; книга записей
23. книга для начального чтения24. первый сборник упражнений по чтению и правописаниюfiscal blue book — "Синяя книга" английского правительства, содержащая статистические и данные о промышленности и торговле
folded book — книга-раскладка; книга, страницы которой сложены "гармошкой", книга-ширма
forthcoming book — книга, которая скоро выйдет в свет
game book — сборник игр; книжка-забава
25. книга, об издании которой было объявлено, но которая не издаваласьgolden book — "золотая книга", в которую золотыми буквами вписывались фамилии итальянской знати
handy book — книга, удобная для пользования
hard-cover supplementary reading books — книги для дополнительного чтения в твёрдой переплётной крышке
heavily used book — книга, пользующаяся большим спросом; зачитанная книга
higher-priced paper book — книга, печатаемая на дорогостоящей бумаге
26. сборник увлеченийto assemble a book — составлять книгу; делать сборник
27. книга об увлеченияхhonor book — издание, получившее премию на конкурсе
hot-melt book — блок, скреплённый термоклеем
imposition book — сборник вариантов раскладки бумажного листа; сборник вариантов фальцовки
insetted book — книжный блок, вставленный в переплётную крышку
know-how book — руководство; самоучитель
28. письмовник29. журнал исходящей корреспонденции30. непереплетённая книга31. блок, скреплённый разъёмными скобами32. книга со свободно скреплёнными листами; издание в виде листков33. утраченная книга34. книга, о существовании которой известно только по библиографическим или литературным источникамmail-order books — книги, издаваемые и распространяемые по почтовым заказам потребителей
35. книги по смежным вопросам36. книги спорного содержанияmedalist books — издания, награждённые медалью выставки
microfiche book — книга, записанная на микрофишах
multivolume book — многотомная книга, многотомник
new book — новая книга, новое поступление
noncirculating book — книга, не подлежащая выдаче
obsolete book — вышедшая из употребления книга; устаревшая книга
one-shot book — блок, скреплённый одноразовым нанесением клея
one-volume book — однотомная книга, однотомник
desideratum book — книга — дезидерат
37. книга в бумажной обложке38. брошюраpersonalized books — детская литература, печатаемая избранными родителями кеглем и рисунком шрифта
phone book — телефонный справочник, телефонная книга
pirated book — книга, изданная без разрешения владельца авторского права
press book — книга, выпущенная частным издательством
saddle-stitched book — брошюра, сшитая внакидку
39. задачник40. сборник задачprocessed books — книги, прошедшие библиотечную обработку
professional books — профессиональная литература; литература по специальности
rag book — детская книга, отпечатанная на высокопрочной тряпичной бумаге
fake book — песенник, сборник текстов популярных песен
run book — документация по задаче; книга регистрации вычислительных работ
high-interest low-reading level book — сборник произведений, интересных для школьников
41. хорошо написанная книга42. удобочитаемая книга43. "Красная книга"; официальная книга пэров44. порнографическая книгаvicious book — книга, развращающая умы
45. эротическая книгаsewed book — книга, сшитая нитками
side-wired book — книга, скреплённая проволокой втачку
singing book — песенник, сборник песен
sound-recorded book — "говорящая книга", книга со звуковым приложением
spring book — книга, которая выйдет в свет весной
square book — книга, ширина которой больше 3
stabbed book — книга, сшитая втачку
stapled book — книга, скреплённая металлическими скобами
stitched book — сшитая книга; сброшюрованная книга
summer book — книга, которая выйдет в свет летом
talking book — "говорящая" книга, книга со звуковым приложением
46. литература массового издания47. книги торгового ассортимента48. книга о путешествиях49. туристическая литератураtrimmed flush book — книга, поля которой обрезаны вместе с обложкой
two-shot book — блок, скреплённый бесшвейным способом с двукратным нанесением клея
two-up book — двойник, двойной блок
type specification book — книга с образцами шрифтов, каталог шрифтов
undated book — недатированная книга, книга без выходной даты
unpaged book — книга с ненумерованными страницами, книга без пагинации
unpublished book — неизданная книга; книга в рукописи
vacation book — "лёгкая" для чтения книга
50. книга из списка "на очередь"desk book — настольная книга; справочник
51. книга из списка дезидератовwhite book — "Белая книга" ; книга, содержащая отчёт о деятельности английского правительства
winter book — книга, которая выйдет в свет зимой
wire-bound book — книга, скреплённая проволокой
writing book — книга с чистыми листами; записная книжка
yellow book — "Жёлтая книга" ; книга, содержащая отчёт о деятельности правительства
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26 turn
turn [tɜ:n]tourner ⇒ 1A (a), 1B (a), 1B (d), 1C (d), 2 (a), 2 (b), 2 (f) faire tourner ⇒ 1A (a) retourner ⇒ 1B (a) changer ⇒ 1C (a) faire devenir ⇒ 1C (a) se tourner ⇒ 2 (a) se retourner ⇒ 2 (b) devenir ⇒ 2 (d) se changer ⇒ 2 (e) tour ⇒ 3 (a), 3 (d), 3 (f), 3 (g) tournant ⇒ 3 (b), 3 (c) virage ⇒ 3 (b), 3 (c) tournure ⇒ 3 (d)A.(a) (cause to rotate, move round) tourner; (shaft, axle) faire tourner, faire pivoter; (direct) diriger;∎ she turned the key in the lock (to lock) elle a donné un tour de clé (à la porte), elle a fermé la porte à clé; (to unlock) elle a ouvert la porte avec la clé;∎ turn the wheel all the way round faites faire un tour complet à la roue;∎ Cars to turn the (steering) wheel tourner le volant;∎ turn the knob to the right tournez le bouton vers la droite;∎ turn the knob to "record" mettez le bouton en position "enregistrer";∎ she turned the oven to its highest setting elle a allumé ou mis le four à la température maximum;∎ she turned her chair towards the window elle a tourné sa chaise face à la fenêtre;∎ he turned the car into the drive il a engagé la voiture dans l'allée;∎ we turned our steps homeward nous avons dirigé nos pas vers la maison;∎ turn your head this way tournez la tête de ce côté∎ she turned the conversation to sport elle a orienté la conversation vers le sport;∎ their votes could turn the election in his favour leurs voix pourraient faire basculer les élections en sa faveur;∎ he would not be turned from his decision to resign il n'y a pas eu moyen de le faire revenir sur sa décision de démissionner;∎ nothing would turn the rebels from their cause rien ne pourrait détourner les rebelles de leur cause;∎ you've turned my whole family against me vous avez monté toute ma famille contre moi;∎ we turned his joke against him nous avons retourné la plaisanterie contre lui;∎ let's turn our attention to the matter in hand occupons-nous de l'affaire en question;∎ she turned her attention to the problem elle s'est concentrée sur le problème;∎ to turn one's thoughts to God tourner ses pensées vers Dieu;∎ research workers have turned the theory to practical use les chercheurs ont mis la théorie en pratique;∎ how can we turn this policy to our advantage or account? comment tirer parti de cette politique?, comment tourner cette politique à notre avantage?;∎ to turn one's back on sb tourner le dos à qn;∎ she looked at the letter the minute his back was turned dès qu'il a eu le dos tourné, elle a jeté un coup d'œil à la lettre;∎ how can you turn your back on your own family? comment peux-tu abandonner ta famille?;∎ she turned her back on her friends elle a tourné le dos à ses amis;∎ to turn one's back on the past tourner la page, tourner le dos au passé;∎ she was so pretty that she turned heads wherever she went elle était si jolie que tout le monde se retournait sur son passage;∎ success had not turned his head la réussite ne lui avait pas tourné la tête, il ne s'était pas laissé griser par la réussite;∎ all their compliments had turned her head tous leurs compliments lui étaient montés à la tête ou lui avaient tourné la tête;∎ to turn the tables on sb reprendre l'avantage sur qn;∎ figurative now the tables are turned maintenant les rôles sont renversésB.∎ the very thought of food turns my stomach l'idée même de manger me soulève le cœur;∎ to turn sth on its head bouleverser qch, mettre qch sens dessus dessous;∎ recent events have turned the situation on its head les événements récents ont retourné la situation∎ he turned the beggar from his door il a chassé le mendiant;∎ they turned the poachers off their land ils ont chassé les braconniers de leurs terres(c) (release, let loose)∎ he turned the cattle into the field il a fait rentrer le bétail dans le champ(d) (go round → corner) tourner(e) (reach → in age, time) passer, franchir;∎ I had just turned twenty je venais d'avoir vingt ans;∎ she's turned thirty elle a trente ans passés, elle a dépassé le cap de la trentaine;∎ it has only just turned four o'clock il est quatre heures passées de quelques secondes(f) (do, perform) faire;∎ the skater turned a circle on the ice la patineuse a décrit un cercle sur la glace;∎ to turn a cartwheel faire la roue∎ I've turned my ankle je me suis tordu la chevilleC.∎ to turn sth into sth transformer ou changer qch en qch;∎ bitterness turned their love into hate l'amertume a transformé leur amour en haine;∎ she turned the remark into a joke elle a tourné la remarque en plaisanterie;∎ they're turning the book into a film ils adaptent le livre pour l'écran;∎ the sight turned his heart to ice le spectacle lui a glacé le cœur ou l'a glacé;∎ Stock Exchange you should turn your shares into cash vous devriez réaliser vos actions;∎ time had turned the pages yellow le temps avait jauni les pages(b) (make bad, affect)∎ the lemon juice turned the milk (sour) le jus de citron a fait tourner le lait∎ to turn a good profit faire de gros bénéfices;∎ he turns an honest penny il gagne sa vie honnêtement;∎ familiar he was out to turn a fast buck il cherchait à gagner ou faire du fric facilement∎ a well-turned leg une jambe bien faite;∎ figurative to turn a phrase faire des phrases∎ to turn on an axis tourner autour d'un axe;∎ the crane turned (through) 180° la grue a pivoté de 180°;∎ the key won't turn la clé ne tourne pas;∎ he turned right round il a fait volte-face;∎ they turned towards me ils se sont tournés vers moi ou de mon côté;∎ they turned from the gruesome sight ils se sont détournés de cet horrible spectacle;∎ turn (round) and face the front tourne-toi et regarde devant toi∎ figurative the smell made my stomach turn l'odeur m'a soulevé le cœur(c) (change direction → person) tourner; (→ vehicle) tourner, virer; (→ luck, wind) tourner, changer; (→ river, road) faire un coude; (→ tide) changer de direction;∎ Military right turn! à droite!;∎ we turned towards town nous nous sommes dirigés vers la ville;∎ he turned (round) and went back il a fait demi-tour et est revenu sur ses pas;∎ the road turns south la route tourne vers le sud;∎ the car turned into our street la voiture a tourné dans notre rue;∎ we turned onto the main road nous nous sommes engagés dans ou nous avons pris la grand-route;∎ we turned off the main road nous avons quitté la grand-route;∎ Stock Exchange the market turned downwards/upwards le marché était à la baisse/à la hausse;∎ figurative I don't know where or which way to turn je ne sais plus quoi faire∎ it's turning cold il commence à faire froid;∎ the weather's turned bad le temps s'est gâté;∎ the argument turned nasty la dispute s'est envenimée;∎ she turned angry when he refused elle s'est mise en colère quand il a refusé;∎ to turn red/blue virer au rouge/bleu;∎ he turned red il a rougi;∎ a lawyer turned politician un avocat devenu homme politique;∎ to turn professional passer ou devenir professionnel;∎ the whole family turned Muslim toute la famille s'est convertie à l'islam(e) (transform) se changer, se transformer;∎ the pumpkin turned into a carriage la citrouille s'est transformée en carrosse;∎ the rain turned to snow la pluie s'est transformée en neige;∎ the little girl had turned into a young woman la petite fille était devenue une jeune femme;∎ their love turned to hate leur amour se changea en haine ou fit place à la haine∎ the weather has turned le temps a changé3 noun(a) (revolution, rotation) tour m;∎ he gave the handle a turn il a tourné la poignée;∎ give the screw another turn donnez un autre tour de vis;∎ with a turn of the wrist avec un tour de poignet∎ take the second turn on the right prenez la deuxième à droite;∎ no right turn (sign) défense de tourner à droite;∎ figurative at every turn à tout instant, à tout bout de champ(c) (bend, curve in road) virage m, tournant m;∎ there is a sharp turn to the left la route fait un brusque virage ou tourne brusquement à gauche(d) (change in state, nature) tour m, tournure f;∎ the conversation took a new turn la conversation a pris une nouvelle tournure;∎ it was an unexpected turn of events les événements ont pris une tournure imprévue;∎ things took a turn for the worse/better les choses se sont aggravées/améliorées;∎ the patient took a turn for the worse/better l'état du malade s'est aggravé/amélioré;∎ the situation took a tragic turn la situation a tourné au tragique∎ at the turn of the year vers la fin de l'année;∎ at the turn of the century au tournant du siècle(f) (in game, order, queue) tour m;∎ it's my turn c'est à moi, c'est mon tour;∎ it's his turn to do the dishes c'est à lui ou c'est son tour de faire la vaisselle;∎ you'll have to wait your turn il faudra attendre ton tour;∎ they laughed and cried by turns ils passaient tour à tour du rire aux larmes;∎ to take it in turns to do sth faire qch à tour de rôle;∎ let's take it in turns to drive relayons-nous au volant;∎ we took turns sleeping on the floor nous avons dormi par terre à tour de rôle;∎ turn and turn about à tour de rôle(g) (action, deed)∎ to do sb a good/bad turn rendre service/jouer un mauvais tour à qn;∎ he did them a bad turn il leur a joué un mauvais tour;∎ I've done my good turn for the day j'ai fait ma bonne action de la journée;∎ proverb one good turn deserves another = un service en vaut un autre, un service rendu en appelle un autre∎ she had one of her (funny) turns this morning elle a eu une de ses crises ce matin∎ you gave me quite a turn! tu m'as fait une sacrée peur!, tu m'as fait une de ces peurs!;∎ it gave me such a turn! j'ai eu une de ces peurs!∎ let's go for or take a turn in the garden allons faire un tour dans le jardin(k) (tendency, style)∎ to have an optimistic turn of mind être optimiste de nature ou d'un naturel optimiste;∎ he has a strange turn of mind il a une drôle de mentalité;∎ to have a good turn of speed rouler vite;∎ turn of phrase tournure f ou tour m de phrase;∎ she has a witty turn of phrase elle est très spirituelle ou pleine d'esprit(l) (purpose, requirement) exigence f, besoin m;∎ this book has served its turn ce livre a fait son temps(n) Stock Exchange (transaction) transaction f (qui comprend l'achat et la vente); British (difference in price) écart m entre le prix d'achat et le prix de vente∎ a comedy turn un numéro de comédie∎ she interviewed each of us in turn elle a eu un entretien avec chacun de nous l'un après l'autre;∎ I told Sarah and she in turn told Paul je l'ai dit à Sarah qui, à son tour, l'a dit à Paul;∎ I worked in turn as a waiter, an actor and a teacher j'ai travaillé successivement ou tour à tour comme serveur, acteur et enseignant∎ to be on the turn être sur le point de changer;∎ the tide is on the turn c'est le changement de marée; figurative le vent tourne;∎ the milk is on the turn le lait commence à tourner∎ don't play out of turn attends ton tour pour jouer;∎ figurative to speak out of turn faire des remarques déplacées, parler mal à proposAmerican turn signal lever (manette f de) clignotant mse retourner contre, s'en prendre à∎ she turned aside to blow her nose elle se détourna pour se moucheralso figurative écarter, détourner∎ she turned her head away from him elle s'est détournée de lui∎ the college turned away hundreds of applicants l'université a refusé des centaines de candidats;∎ she turned the salesman away elle chassa le représentant;∎ to turn people away (in theatre etc) refuser du monde;∎ we've been turning business away nous avons refusé du travailse détourner;∎ he turned away from them in anger en ou de colère, il leur a tourné le dos∎ it was getting dark so we decided to turn back comme il commençait à faire nuit, nous avons décidé de faire demi-tour;∎ my mind is made up, there is no turning back ma décision est prise, je ne reviendrai pas dessus∎ turn back to chapter one revenez ou retournez au premier chapitre∎ to turn the clock back remonter dans le temps, revenir en arrière(a) (heating, lighting, sound) baisser∎ to turn down the corner of a page corner une page;∎ to turn down the bed ouvrir le lit∎ they offered him a job but he turned them down ils lui ont proposé un emploi mais il a rejeté leur offre;∎ familiar she turned me down flat elle m'a envoyé balader(move downwards) tourner vers le bas;∎ the corners of his mouth turned down il a fait la moue ou une grimace désapprobatrice➲ turn in(a) (return, give in → borrowed article, equipment, piece of work) rendre, rapporter; (→ criminal) livrer à la police;∎ they turned the thief in (took him to the police) ils ont livré le voleur à la police; (informed on him) ils ont dénoncé le voleur à la police∎ turn in the edges rentrez les bords∎ the actor turned in a good performance l'acteur a très bien joué;∎ the company turned in record profits l'entreprise a fait des bénéfices record(a) (feet, toes)∎ my toes turn in j'ai les pieds en dedans∎ he turned in at the gate arrivé à la porte, il est entré∎ to turn in on oneself se replier sur soi-même➲ turn off(a) (switch off → light) éteindre; (→ heater, radio, television) éteindre, fermer; (cut off at mains) couper; (tap) fermer;∎ she turned the ignition/engine off elle a coupé le contact/arrêté le moteur∎ her superior attitude really turns me off son air suffisant me rebute(a) (leave road) tourner;∎ we turned off at junction 5 nous avons pris la sortie d'autoroute 5(b) (switch off) s'éteindre;∎ the heater turns off automatically l'appareil de chauffage s'éteint ou s'arrête automatiquement➲ turn on(a) (switch on → electricity, heating, light, radio, television) allumer; (→ engine) mettre en marche; (→ water) faire couler; (→ tap) ouvrir; (open at mains) ouvrir;∎ figurative she can turn on the charm/the tears whenever necessary elle sait faire du charme/pleurer quand il le faut(b) familiar (person → interest) intéresser□ ; (→ sexually) exciter; (→ introduce to drugs) initier à la drogue□ ;∎ to be turned on (sexually) être excité;∎ the movie didn't turn me on at all le film ne m'a vraiment pas emballé;∎ he turned us on to this new pianist il nous a fait découvrir ce nouveau pianiste(attack) attaquer;∎ the dogs turned on him les chiens l'ont attaqué ou se sont jetés sur lui;∎ his colleagues turned on him and accused him of stealing ses collègues s'en sont pris à lui et l'ont accusé de vol(take drugs) se droguer(a) (switch on) s'allumer;∎ the oven turns on automatically le four s'allume automatiquement(b) (depend, hinge on) dépendre de, reposer sur;∎ the whole case turned on or upon this detail toute l'affaire reposait sur ce détail;∎ everything turns on whether he continues as president tout dépend s'il reste président ou non➲ turn out∎ she turns her toes out when she walks elle marche en canard∎ he turned his daughter out of the house il a mis sa fille à la porte ou a chassé sa fille de la maison;∎ he was turned out of his job il a été renvoyé∎ turn the cake out onto a plate démoulez le gâteau sur une assiette∎ to turn out a room faire une pièce à fond∎ he turns out a book a year il écrit un livre par an;∎ few schools turn out the kind of people we need peu d'écoles forment le type de gens qu'il nous faut(g) (police, troops) envoyer;∎ turn out the guard! faites sortir la garde!∎ nicely or smartly turned out élégant;∎ he was turned out in a suit and a tie il portait un costume-cravate;∎ she always turns her children out beautifully elle habille toujours bien ses enfants(a) (show up) venir, arriver; Military (guard) (aller) prendre la faction; (troops) aller au rassemblement;∎ thousands turned out for the concert des milliers de gens sont venus ou ont assisté au concert;∎ the doctor had to turn out in the middle of the night le docteur a dû se déplacer au milieu de la nuit(b) (car, person) sortir, partir;∎ the car turned out of the car park la voiture est sortie du parking∎ my feet turn out j'ai les pieds en canard ou en dehors∎ his statement turned out to be false sa déclaration s'est révélée fausse;∎ her story turned out to be true ce qu'elle a raconté était vrai;∎ he turned out to be a scoundrel il s'est révélé être un vaurien, on s'est rendu compte que c'était un vaurien;∎ it turns out that… il se trouve que… + indicative∎ I don't know how it turned out je ne sais pas comment cela a fini;∎ how did the cake turn out? le gâteau était-il réussi?;∎ the story turned out happily l'histoire s'est bien terminée ou a bien fini;∎ the evening turned out badly la soirée a mal tourné;∎ everything will turn out fine tout va s'arranger ou ira bien;∎ as it turns out, he needn't have worried en l'occurrence ou en fin de compte, ce n'était pas la peine de se faire du souci(a) (playing card, mattress, person, stone) retourner; (page) tourner; (vehicle) retourner; (boat) faire chavirer;∎ I was turning over the pages of the magazine je feuilletais la revue;∎ figurative to turn over a new leaf s'acheter une conduite;∎ Agriculture to turn over the soil retourner la terre(b) (consider) réfléchir à ou sur;∎ I was turning the idea over in my mind je tournais et retournais ou ruminais l'idée dans ma tête(c) (hand over, transfer) rendre, remettre;∎ he turned the responsibility over to his deputy il s'est déchargé de la responsabilité sur son adjoint;∎ to turn sb over to the authorities livrer qn aux autorités∎ he's turning the land over to cattle farming il reconvertit sa terre dans l'élevage du bétail∎ the store turns over £1,000 a week la boutique fait un chiffre d'affaires de 1000 livres par semaine(f) (search through) fouiller(g) British familiar (rob → person) voler□, dévaliser□ ; (→ store) dévaliser□ ; (→ house) cambrioler□(a) (roll over → person) se retourner; (→ vehicle) se retourner, faire un tonneau; (→ boat) se retourner, chavirer(c) (when reading) tourner;∎ please turn over (in letter) TSVP∎ she turned round and waved goodbye elle se retourna et dit au revoir de la main;∎ the dancers turned round and round les danseurs tournaient ou tournoyaient (sur eux-mêmes)(b) (face opposite direction → person) faire volte-face, faire demi-tour; (→ vehicle) faire demi-tour;∎ figurative she turned round and accused us of stealing elle s'est retournée contre nous et nous a accusés de vol(a) (rotate → head) tourner; (→ object, person) tourner, retourner; (→ vehicle) faire faire demi-tour à;∎ could you turn the car round please? tu peux faire demi-tour, s'il te plaît?(b) (quantity of work) traiter∎ to turn a situation round renverser une situation;∎ Commerce to turn a company round sauver une entreprise de la faillite(d) (sentence, idea) retourner∎ turn to chapter one allez au premier chapitre(b) (seek help from) s'adresser à, se tourner vers;∎ to turn to sb for advice consulter qn, demander conseil à qn;∎ I don't know who to turn to je ne sais pas à qui m'adresser ou qui aller trouver;∎ he turned to his mother for sympathy il s'est tourné vers sa mère pour qu'elle le console;∎ she won't turn to me for help elle ne veut pas me demander de l'aide;∎ he turned to the bottle il s'est mis à boire∎ her thoughts turned to her sister elle se mit à penser à sa sœur;∎ the discussion turned to the war on se mit à discuter de la guerre(d) (address → subject, issue etc) aborder, traiter;∎ we shall now turn to the problem of housing nous allons maintenant aborder le problème du logement;∎ let us turn to another topic passons à un autre sujet➲ turn up(a) (heat, lighting, radio, TV) mettre plus fort;∎ to turn the sound up augmenter ou monter le volume;∎ she turned the oven up elle a mis ou réglé le four plus fort, elle a augmenté la température du four;∎ British very familiar turn it up! la ferme!∎ her research turned up some interesting new facts sa recherche a révélé de nouveaux détails intéressants(c) (point upwards) remonter, relever;∎ she has a turned-up nose elle a le nez retroussé(d) (collar) relever; (trousers) remonter; (sleeve) retrousser, remonter; (in order to shorten) raccourcir en faisant un ourlet(e) (uncover → card) retourner∎ she turned up at my office this morning elle s'est présentée à mon bureau ce matin;∎ he'll turn up again one of these days il reviendra bien un de ces jours;∎ I'll take the first job that turns up je prendrai le premier poste qui se présentera(b) (be found) être trouvé ou retrouvé;∎ her bag turned up eventually elle a fini par retrouver son sac∎ don't worry, something will turn up ne t'en fais pas, tu finiras par trouver quelque chose;∎ until something better turns up en attendant mieux -
27 Dancer, John Benjamin
SUBJECT AREA: Photography, film and optics[br]b. 1812 Englandd. 1887 England[br]English instrument maker and photographer, pioneer of microphotography.[br]The son of a scientific instrument maker, Dancer was educated privately in Liverpool, where from 1817 his father practised his trade. John Benjamin became a skilled instrument maker in his own right, assisting in the family business until his father's death in 1835. He set up on his own in Liverpool in 1840 and in Manchester in 1841. In the course of his career Dancer made instruments for several of the leading scientists of the day, his clients including Brewster, Dalton and Joule.Dancer became interested in photography as soon as the new art was announced in 1839 and practised the processes of both Talbot and Daguerre. It was later claimed that as early as 1839 he used an achromatic lens combination to produce a minute image on a daguerreotype plate, arguably the world's first microphotograph and the precursor of modern microfilm. It was not until the introduction of Archer's wet-collodion process in 1851 that Dancer was able to perfect the technique however. He went on to market a long series of microphotographs which proved extremely popular with both the public and contemporary photographers. It was examples of Dancer's microphotographs that prompted the French photographer Dagron to begin his work in the same field. In 1853 Dancer constructed a binocular stereoscopic camera, the first practicable instrument of its type. In an improved form it was patented and marketed in 1856.Dancer also made important contributions to the magic lantern. He was the first to suggest the use of limelight as an illuminant, pioneered the use of photographic lantern slides and devised an ingenious means of switching gas from one lantern illuminant to another to produce what were known as dissolving views. He was a resourceful innovator in other fields of instrumentation and suggested several other minor improvements to scientific apparatus before his working life was sadly terminated by the loss of his sight.[br]Further ReadingAnon., 1973, "John Benjamin Dancer, originator of microphotography", British Journal of Photography (16 February): 139–41.H.Gernsheim and A.Gernsheim, 1969, The History of Photography, rev. edn, London.JW -
28 Edison, Thomas Alva
SUBJECT AREA: Architecture and building, Automotive engineering, Electricity, Electronics and information technology, Metallurgy, Photography, film and optics, Public utilities, Recording, Telecommunications[br]b. 11 February 1847 Milan, Ohio, USAd. 18 October 1931 Glenmont[br]American inventor and pioneer electrical developer.[br]He was the son of Samuel Edison, who was in the timber business. His schooling was delayed due to scarlet fever until 1855, when he was 8½ years old, but he was an avid reader. By the age of 14 he had a job as a newsboy on the railway from Port Huron to Detroit, a distance of sixty-three miles (101 km). He worked a fourteen-hour day with a stopover of five hours, which he spent in the Detroit Free Library. He also sold sweets on the train and, later, fruit and vegetables, and was soon making a profit of $20 a week. He then started two stores in Port Huron and used a spare freight car as a laboratory. He added a hand-printing press to produce 400 copies weekly of The Grand Trunk Herald, most of which he compiled and edited himself. He set himself to learn telegraphy from the station agent at Mount Clements, whose son he had saved from being run over by a freight car.At the age of 16 he became a telegraphist at Port Huron. In 1863 he became railway telegraphist at the busy Stratford Junction of the Grand Trunk Railroad, arranging a clock with a notched wheel to give the hourly signal which was to prove that he was awake and at his post! He left hurriedly after failing to hold a train which was nearly involved in a head-on collision. He usually worked the night shift, allowing himself time for experiments during the day. His first invention was an arrangement of two Morse registers so that a high-speed input could be decoded at a slower speed. Moving from place to place he held many positions as a telegraphist. In Boston he invented an automatic vote recorder for Congress and patented it, but the idea was rejected. This was the first of a total of 1180 patents that he was to take out during his lifetime. After six years he resigned from the Western Union Company to devote all his time to invention, his next idea being an improved ticker-tape machine for stockbrokers. He developed a duplex telegraphy system, but this was turned down by the Western Union Company. He then moved to New York.Edison found accommodation in the battery room of Law's Gold Reporting Company, sleeping in the cellar, and there his repair of a broken transmitter marked him as someone of special talents. His superior soon resigned, and he was promoted with a salary of $300 a month. Western Union paid him $40,000 for the sole rights on future improvements on the duplex telegraph, and he moved to Ward Street, Newark, New Jersey, where he employed a gathering of specialist engineers. Within a year, he married one of his employees, Mary Stilwell, when she was only 16: a daughter, Marion, was born in 1872, and two sons, Thomas and William, in 1876 and 1879, respectively.He continued to work on the automatic telegraph, a device to send out messages faster than they could be tapped out by hand: that is, over fifty words per minute or so. An earlier machine by Alexander Bain worked at up to 400 words per minute, but was not good over long distances. Edison agreed to work on improving this feature of Bain's machine for the Automatic Telegraph Company (ATC) for $40,000. He improved it to a working speed of 500 words per minute and ran a test between Washington and New York. Hoping to sell their equipment to the Post Office in Britain, ATC sent Edison to England in 1873 to negotiate. A 500-word message was to be sent from Liverpool to London every half-hour for six hours, followed by tests on 2,200 miles (3,540 km) of cable at Greenwich. Only confused results were obtained due to induction in the cable, which lay coiled in a water tank. Edison returned to New York, where he worked on his quadruplex telegraph system, tests of which proved a success between New York and Albany in December 1874. Unfortunately, simultaneous negotiation with Western Union and ATC resulted in a lawsuit.Alexander Graham Bell was granted a patent for a telephone in March 1876 while Edison was still working on the same idea. His improvements allowed the device to operate over a distance of hundreds of miles instead of only a few miles. Tests were carried out over the 106 miles (170 km) between New York and Philadelphia. Edison applied for a patent on the carbon-button transmitter in April 1877, Western Union agreeing to pay him $6,000 a year for the seventeen-year duration of the patent. In these years he was also working on the development of the electric lamp and on a duplicating machine which would make up to 3,000 copies from a stencil. In 1876–7 he moved from Newark to Menlo Park, twenty-four miles (39 km) from New York on the Pennsylvania Railway, near Elizabeth. He had bought a house there around which he built the premises that would become his "inventions factory". It was there that he began the use of his 200- page pocket notebooks, each of which lasted him about two weeks, so prolific were his ideas. When he died he left 3,400 of them filled with notes and sketches.Late in 1877 he applied for a patent for a phonograph which was granted on 19 February 1878, and by the end of the year he had formed a company to manufacture this totally new product. At the time, Edison saw the device primarily as a business aid rather than for entertainment, rather as a dictating machine. In August 1878 he was granted a British patent. In July 1878 he tried to measure the heat from the solar corona at a solar eclipse viewed from Rawlins, Wyoming, but his "tasimeter" was too sensitive.Probably his greatest achievement was "The Subdivision of the Electric Light" or the "glow bulb". He tried many materials for the filament before settling on carbon. He gave a demonstration of electric light by lighting up Menlo Park and inviting the public. Edison was, of course, faced with the problem of inventing and producing all the ancillaries which go to make up the electrical system of generation and distribution-meters, fuses, insulation, switches, cabling—even generators had to be designed and built; everything was new. He started a number of manufacturing companies to produce the various components needed.In 1881 he built the world's largest generator, which weighed 27 tons, to light 1,200 lamps at the Paris Exhibition. It was later moved to England to be used in the world's first central power station with steam engine drive at Holborn Viaduct, London. In September 1882 he started up his Pearl Street Generating Station in New York, which led to a worldwide increase in the application of electric power, particularly for lighting. At the same time as these developments, he built a 1,300yd (1,190m) electric railway at Menlo Park.On 9 August 1884 his wife died of typhoid. Using his telegraphic skills, he proposed to 19-year-old Mina Miller in Morse code while in the company of others on a train. He married her in February 1885 before buying a new house and estate at West Orange, New Jersey, building a new laboratory not far away in the Orange Valley.Edison used direct current which was limited to around 250 volts. Alternating current was largely developed by George Westinghouse and Nicola Tesla, using transformers to step up the current to a higher voltage for long-distance transmission. The use of AC gradually overtook the Edison DC system.In autumn 1888 he patented a form of cinephotography, the kinetoscope, obtaining film-stock from George Eastman. In 1893 he set up the first film studio, which was pivoted so as to catch the sun, with a hinged roof which could be raised. In 1894 kinetoscope parlours with "peep shows" were starting up in cities all over America. Competition came from the Latham Brothers with a screen-projection machine, which Edison answered with his "Vitascope", shown in New York in 1896. This showed pictures with accompanying sound, but there was some difficulty with synchronization. Edison also experimented with captions at this early date.In 1880 he filed a patent for a magnetic ore separator, the first of nearly sixty. He bought up deposits of low-grade iron ore which had been developed in the north of New Jersey. The process was a commercial success until the discovery of iron-rich ore in Minnesota rendered it uneconomic and uncompetitive. In 1898 cement rock was discovered in New Village, west of West Orange. Edison bought the land and started cement manufacture, using kilns twice the normal length and using half as much fuel to heat them as the normal type of kiln. In 1893 he met Henry Ford, who was building his second car, at an Edison convention. This started him on the development of a battery for an electric car on which he made over 9,000 experiments. In 1903 he sold his patent for wireless telegraphy "for a song" to Guglielmo Marconi.In 1910 Edison designed a prefabricated concrete house. In December 1914 fire destroyed three-quarters of the West Orange plant, but it was at once rebuilt, and with the threat of war Edison started to set up his own plants for making all the chemicals that he had previously been buying from Europe, such as carbolic acid, phenol, benzol, aniline dyes, etc. He was appointed President of the Navy Consulting Board, for whom, he said, he made some forty-five inventions, "but they were pigeonholed, every one of them". Thus did Edison find that the Navy did not take kindly to civilian interference.In 1927 he started the Edison Botanic Research Company, founded with similar investment from Ford and Firestone with the object of finding a substitute for overseas-produced rubber. In the first year he tested no fewer than 3,327 possible plants, in the second year, over 1,400, eventually developing a variety of Golden Rod which grew to 14 ft (4.3 m) in height. However, all this effort and money was wasted, due to the discovery of synthetic rubber.In October 1929 he was present at Henry Ford's opening of his Dearborn Museum to celebrate the fiftieth anniversary of the incandescent lamp, including a replica of the Menlo Park laboratory. He was awarded the Congressional Gold Medal and was elected to the American Academy of Sciences. He died in 1931 at his home, Glenmont; throughout the USA, lights were dimmed temporarily on the day of his funeral.[br]Principal Honours and DistinctionsMember of the American Academy of Sciences. Congressional Gold Medal.Further ReadingM.Josephson, 1951, Edison, Eyre \& Spottiswode.R.W.Clark, 1977, Edison, the Man who Made the Future, Macdonald \& Jane.IMcN -
29 Matteucci, Felice
SUBJECT AREA: Steam and internal combustion engines[br]b. 1803 Italyd. 1887 Italy[br]Italian engineer, co-inventor of internal-combustion engines.[br]A distinguished hydraulic engineer, Matteucci is more widely known for his work on early internal-combustion engines. In 1851, during a landreclamation project in Florence, he became acquainted with Eugenio Barsanti. Together they succeeded in designing and producing a number of the first type of gas engines to produce a vacuum within a closed cylinder, atmospheric pressure then being utilized to produce the power stroke. The principle was demonstrated by Cecil in 1820 and was used by Samuel Brown in 1827 and by N.A. Otto in 1867. The company Società Promotrice del Nuovo Motore Barsanti e Matteucci was formed in 1860, but ill health forced Matteucci to resign in 1862, and in 1864 Barsanti, whilst negotiating mass production of engines with Cockerill of Seraing, Belgium, contracted typhoid and later died. Efforts to continue the business in Italy subsequently failed and Matteucci returned to his engineering practice.[br]Bibliography13 May 1852, British Provisional Patent no. 1,072 (the Barsanti and Matteucci engine). 12 June 1857, British patent no. 1,655 (contained many notable improvements to the design).Further ReadingThe Engineer (1858) 5:73–4 (for an account of the Italian engine).Vincenzo Vannacci, 1955, L'invenzione del motore a scoppio realizzota dai toscani Barsanti e Matteucci 1854–1954, Florence.KAB -
30 fruit
fru:t
1. noun1) (the part of a plant that produces the seed, especially when eaten as food: The fruit of the vine is the grape.) fruta2) (a result; something gained as a result of hard work etc: the fruit of his hard work.) fruto
2. verb(to produce fruit: This tree fruits early.) dar fruto- fruitful- fruition
- fruitless
- fruitlessly
- fruity
fruit n frutatr[frʊːt]1 (food) fruta2 SMALLBOTANY/SMALL fruto3 (result, reward) fruto1 de fruta1 dar fruto\SMALLIDIOMATIC EXPRESSION/SMALLfruit bowl / fruit dish fruterofruit cake plum cake nombre masculinofruit cocktail macedonia (de frutas)fruit fly mosca de la frutafruit juice zumo de frutafruit knife cuchillo de frutafruit machine máquina tragaperrasfruit salad macedonia (de frutas)fruit tree árbol nombre masculino frutalfruit ['fru:t] vi: dar frutofruit n1) : fruta f (término genérico), fruto m (término particular)2) fruits nplrewards: frutos mplthe fruits of his labor: los frutos de su trabajoadj.• de fruta adj.• frutal adj.• frutero, -a adj.n.• fruta s.f.• fruto s.m.• hijo s.m.• producto s.m.• resultado s.m.v.• dar frutos v.fruːt1)a) u ( collectively) fruta fdried fruit — (BrE) fruta f seca; (before n)
fruit bowl — frutero m, frutera f (CS)
fruit juice — jugo m or (Esp) zumo m de frutas
fruit tree — árbol m frutal
2) u c ( product) fruto m[fruːt]to bear fruit — dar* (su) fruto
1. N1) (also Bot) fruto m ; (=piece of fruit) fruta fwould you like some fruit? — ¿quieres fruta?
to be in fruit — [tree, bush] haber dado or echado fruto, tener fruta
to bear fruit — (lit, fig) dar fruto
2) fruits(fig) (=benefits)3) (US) ** pej (=male homosexual) maricón * m4) †* (as term of address)hello, old fruit! — ¡hola, compadre! *
2.VI dar fruto3.CPDfruit basket N — frutero m, canasto m de la fruta
fruit bowl N — frutero m
fruit cocktail N — macedonia f de frutas
fruit cup N — ≈ sangría f
fruit dish N — frutero m
fruit drink N — bebida f de frutas
fruit drop N — bombón m de fruta
fruit farm N — granja f frutícola or hortofrutícola
fruit farmer N — fruticultor(a) m / f, granjero(-a) m / f frutícola or hortofrutícola
fruit farming N — fruticultura f
fruit grower N — fruticultor(a) m / f, granjero(-a) m / f frutícola or hortofrutícola
fruit growing N — fruticultura f
fruit gum N — (Brit) gominola f
fruit juice N — zumo m or jugo m de frutas
fruit knife N — cuchillo m de la fruta
fruit machine N — (Brit) máquina f tragaperras
fruit salad N — macedonia f de frutas
fruit salts NPL — sal f de fruta(s)
fruit shop N — frutería f
fruit stall N — puesto m de frutas
fruit tree N — árbol m frutal
* * *[fruːt]1)a) u ( collectively) fruta fdried fruit — (BrE) fruta f seca; (before n)
fruit bowl — frutero m, frutera f (CS)
fruit juice — jugo m or (Esp) zumo m de frutas
fruit tree — árbol m frutal
2) u c ( product) fruto mto bear fruit — dar* (su) fruto
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31 make
I [meɪk]1) (brand) marca f.2) (type of manufacture) produzione f., fabbricazione f.••II 1. [meɪk]to be on the make — colloq. (for profit) badare al proprio interesse; (for sex) essere a caccia
1) (create) fare [dress, cake, stain, hole, will, pact, film, sketch, noise]to make sb. sth. — fare qcs. a qcn.
to be made for sb. — essere fatto per qcn.
to make the time for sth. — trovare il tempo per qcs.
to make sb. happy — fare felice qcn.
to make sb. jealous — fare ingelosire qcn.
to make sb. popular — rendere qcn. popolare
to make sb. hungry — fare venire fame a qcn.
to make sth. better, worse — migliorare, peggiorare qcs.
to make passing exams easier to make it easier to pass exams facilitare il superamento degli esami; to make it possible to do — rendere possibile fare
to make sb. cry, smile — fare piangere, sorridere qcn.
to make sth. happen — fare in modo che succeda qcs.
to make sth. work — fare funzionare qcs.
4) (force)to make sb. do — obbligare qcn. a fare
to make sb. talk — fare parlare qcn
5) (turn into)to make sb. a star — fare di qcn. una star
we made him treasurer — l'abbiamo fatto o nominato tesoriere
to make a monster of sb. — fare di qcn. un mostro
it'll make a man of you — scherz. questo farà di te un uomo
to make sth. sth. to make sth. of sth. fare qcs. di qcs.; to make a habit of sth. fare di qcs. un'abitudine; to make too much of it farne una questione di stato; that will make a good shelter — potrà essere un buon riparo
6) (amount to)8) (reach) arrivare a, raggiungere [place, ranking, level]; fare [speed, distance]to make the front page of — essere sulla prima pagina di [ newspaper]
9) (estimate, say)10) (cause success of) garantire il successo di [holiday, day]it really makes the room — [feature, colour] è proprio ciò che rende la stanza perfetta
to make or break sb., sth. — fare la fortuna o essere la rovina di qcn., qcs
11) el. chiudere [ circuit]12) gioc. mischiare [ cards]2.to make a trick — (win) vincere una mano
- make do- make for- make off- make out- make up••to make it — colloq. (in career, life) farcela; (be on time) farcela (ad arrivare) in tempo
I'm afraid I can't make it — (to party, meeting) ho paura che non ce la farò (a venire)
* * *[meik] 1. past tense, past participle - made; verb1) (to create, form or produce: God made the Earth; She makes all her own clothes; He made it out of paper; to make a muddle/mess of the job; to make lunch/coffee; We made an arrangement/agreement/deal/bargain.) fare, creare2) (to compel, force or cause (a person or thing to do something): They made her do it; He made me laugh.) fare3) (to cause to be: I made it clear; You've made me very unhappy.) rendere4) (to gain or earn: He makes $100 a week; to make a profit.) guadagnare5) ((of numbers etc) to add up to; to amount to: 2 and 2 make(s) 4.) fare6) (to become, turn into, or be: He'll make an excellent teacher.) diventare, essere7) (to estimate as: I make the total 483.) valutare8) (to appoint, or choose, as: He was made manager.) nominare9) (used with many nouns to give a similar meaning to that of the verb from which the noun is formed: He made several attempts (= attempted several times); They made a left turn (= turned left); He made (= offered) a suggestion/proposal; Have you any comments to make?) fare2. noun(a (usually manufacturer's) brand: What make is your new car?) marca- maker- making
- make-believe
- make-over
- makeshift
- make-up
- have the makings of
- in the making
- make a/one's bed
- make believe
- make do
- make for
- make it
- make it up
- make something of something
- make of something
- make something of
- make of
- make out
- make over
- make up
- make up for
- make up one's mind
- make up to* * *make /meɪk/n.1 [u] fabbricazione; produzione; fattura; confezione2 marca; tipo; ( d'abito) forma, taglio: spare parts for all makes of car, pezzi di ricambio per auto di tutte le marche3 [u] costituzione fisica (o morale); carattere; temperamento: a man of this make, un uomo di siffatto temperamento4 (elettr.) chiusura d'un circuito: at make, nel momento in cui si chiude il circuito (o avviene il contatto)● (elettr.) make contact, contatto in chiusura; contatto normalmente aperto □ (econ.) make-work activities, attività creatrici di (posti di) lavoro □ ( slang) to be on the make, essere intento a far quattrini (o a far carriera); essere in cerca di sesso □ ( slang USA) to put the make on sb., tentare un approccio con q.; provarci con q.♦ (to) make /meɪk/(pass. e p. p. made)A v. t.1 fare; creare; costruire; comporre; formare; confezionare; fabbricare; produrre; causare; rendere; nominare: to make tea [bread, wine], fare il tè [il pane, il vino]; DIALOGO → - At the museum- I'll make some sandwiches, faccio dei panini; What time do you make it?, che ora fai?; to make roads [bridges], costruire strade [ponti]; What is it made of?, di che cosa è fatto?; di che cosa è?; Two and two make four, due più due fa quattro; to make a noise, far rumore; to make a mistake, fare un errore (o uno sbaglio); They made him president, lo hanno fatto (o nominato) presidente2 (causativo) fare; costringere; obbligare; indurre: Don't make me laugh!, non farmi ridere!; He made her cry, la fece piangere; This photograph makes you look older, questa fotografia ti fa (apparire) più vecchio; They made her resign ( o She was made to resign), la costrinsero a dimettersi3 valutare; supporre; ritenere; credere: I make the distance about ten miles, suppongo che la distanza sia di circa dieci miglia4 (spec. naut.) arrivare a, raggiungere; toccare: We made land at sunrise, abbiamo toccato terra (o siamo approdati a terra) all'alba5 diventare; dimostrarsi; essere per (q.): I think he will make a good teacher, credo che diventerà un buon insegnante7 fare la fortuna di: Fleet Street can make or break a politician, i giornali inglesi possono fare la fortuna o provocare la rovina di un uomo politico8 guadagnare: to make money, fare soldi, guadagnare soldi; She makes €50,000 a year, guadagna €50 000 all'anno9 fare (fig.); completare; rendere perfetto: It's the furniture that really makes a house, è il mobilio che fa una casa10 farcela ad arrivare a: We made the airport in ten minutes, in dieci minuti siamo riusciti ad arrivare all'aeroportoB v. i.(lett. o arc.) fare per; stare per; fare la mossa di: to make as if, far mostra di; fingere di; He made as if he were going to strike me, fece come per colpirmi● to make an appointment with sb., prendere un appuntamento con q. □ to make approaches to sb., cercare di avvicinare q. □ to make st. available to sb., mettere qc. a disposizione di q. □ to make believe, fare finta, fingere □ to make the best of st., sfruttare al meglio qc. □ to make the best of a bad job (o of a bad bargain), fare buon viso a cattiva sorte □ to make bold, diventare audace; osare: I make bold to say that…, oso (o mi permetto di) dire che… □ to make or break = to make or mar ► sotto □ a make or break case, un caso di o la va o la spacca □ a make or break plan, un piano disperato; un progetto audacissimo □ to make a call, fare una (breve) visita; (telef.) fare una telefonata; (naut.) fare scalo □ to make the cards (o the pack), fare le carte; mescolare e dare le carte □ to make certain, assicurarsi; accertarsi: Make certain that the door is locked, assicurati che la porta sia chiusa a chiave! □ (elettr.) to make a circuit, chiudere un circuito □ to make it clear that…, mettere in chiaro (o chiarire) che… □ (elettr.) to make a contact, stabilire (o chiudere) un contatto □ to make a decision, prendere una decisione; decidere □ to make st. do (o to make do with st.), far bastare qc.; arrangiarsi con qc. □ to make do and mend, tirare avanti con quello che si ha ( con un abito vecchio, ecc.) □ (naut.) to make fast, ormeggiarsi; dar volta a ( un cavo) □ to make st. fast, assicurare (o legare) qc. □ to make a fool of oneself, rendersi ridicolo; fare una figuraccia □ to make friends with sb., fare amicizia con q. □ to make fun of sb., prendere in giro q. □ to make good, aver successo, fare fortuna; ( anche) tornare sulla retta via □ to make st. good, risarcire ( una perdita); recuperare ( il tempo perduto); mantenere ( una promessa); mettere in atto ( una minaccia); dimostrare la validità di ( un argomento, ecc.): to make good a promise, tener fede a una promessa □ to make good time, andare in fretta; (autom., aeron., naut.) viaggiare bene (o in orario) □ to make a habit of st., prendere l'abitudine di fare qc. □ to make headway, (naut.) fare abbrivio in avanti; (fig.) far progressi □ (fam.) to make it, farcela; riuscire; fare in tempo, arrivare in tempo; avere successo, sfondare (fig.): DIALOGO → - Parent-teacher meeting- Can you make it?, ce la fai?; Unfortunately I can't make it to Florence, purtroppo non ce la faccio a venire a Firenze □ (fam.) to make it big, avere un grande successo; sfondare davvero (fig.) □ (fam.) to make sb. 's day, fare di un giorno una data memorabile per q. □ to make it difficult for sb., rendere la vita difficile a q. □ (fam.) to make it (o things) hot for sb., rendere la vita difficile a q. □ (fam. USA) to make like st. (o sb.), imitare qc. (o q.); fare finta di essere qc. (o q.) □ to make little of, tenere in scarsa considerazione; trarre scarso vantaggio da □ to make sb. lose his balance, sbilanciare q. □ to make love ► love □ (arc.) to make merry, far festa; far baldoria □ (fig. fam.) to make mincemeat of sb., fare a pezzi (o distruggere) q. □ to make the most of st., trarre il massimo vantaggio da qc.; sfruttare al massimo qc.: He makes the most of the little he has, sfrutta al massimo quel poco che possiede; DIALOGO → - At the museum- We'll just have to make the most of it now we're here, dobbiamo godercelo il più possibile dal momento che siamo qui □ to make much of, tenere in gran conto; trarre grande vantaggio da □ to make no bones about doing st., non esitare (fam.: non fare una piega) a fare qc. □ to make no difference, non fare differenza, essere indifferente □ to make oneself (seguito da aggettivo, causativo) farsi; rendersi: to make oneself understood, farsi capire; Make yourself useful, renditi utile! □ to make oneself, fare per sé; farsi ( anche) mettersi; considerarsi: to make oneself a cup of tea, farsi una tazza di tè; Make yourself at home!, mettiti comodo!; fa come se fossi a casa tua! □ to make ready, preparare; approntare; prepararsi □ to make room (o place) for sb., far posto a q. □ (naut.) to make sail, far vela, salpare; ( anche) aumentare la velatura □ (comm.) to make a sale, fare una vendita □ to make sense, avere senso: These words don't make sense, queste parole non hanno senso; to make sense of st., capire q., cavare un significato da q.; Can you make sense of this article?, ci capisci qualcosa in questo articolo? □ to make sure, accertarsi, assicurarsi; fare in modo (di) □ (a bridge) to make a trick, fare una presa □ to make one's way, dirigersi, andare: to make one's way home, prendere la strada di casa □ to make way for sb., far largo a q. □ to make one's way in the world, farsi strada nel mondo; fare carriera □ ( boxe) to make the weight, fare il peso □ (prov.) Make hay while the sun shines, batti il ferro finché è caldo!NOTA D'USO: - to make-* * *I [meɪk]1) (brand) marca f.2) (type of manufacture) produzione f., fabbricazione f.••II 1. [meɪk]to be on the make — colloq. (for profit) badare al proprio interesse; (for sex) essere a caccia
1) (create) fare [dress, cake, stain, hole, will, pact, film, sketch, noise]to make sb. sth. — fare qcs. a qcn.
to be made for sb. — essere fatto per qcn.
to make the time for sth. — trovare il tempo per qcs.
to make sb. happy — fare felice qcn.
to make sb. jealous — fare ingelosire qcn.
to make sb. popular — rendere qcn. popolare
to make sb. hungry — fare venire fame a qcn.
to make sth. better, worse — migliorare, peggiorare qcs.
to make passing exams easier to make it easier to pass exams facilitare il superamento degli esami; to make it possible to do — rendere possibile fare
to make sb. cry, smile — fare piangere, sorridere qcn.
to make sth. happen — fare in modo che succeda qcs.
to make sth. work — fare funzionare qcs.
4) (force)to make sb. do — obbligare qcn. a fare
to make sb. talk — fare parlare qcn
5) (turn into)to make sb. a star — fare di qcn. una star
we made him treasurer — l'abbiamo fatto o nominato tesoriere
to make a monster of sb. — fare di qcn. un mostro
it'll make a man of you — scherz. questo farà di te un uomo
to make sth. sth. to make sth. of sth. fare qcs. di qcs.; to make a habit of sth. fare di qcs. un'abitudine; to make too much of it farne una questione di stato; that will make a good shelter — potrà essere un buon riparo
6) (amount to)8) (reach) arrivare a, raggiungere [place, ranking, level]; fare [speed, distance]to make the front page of — essere sulla prima pagina di [ newspaper]
9) (estimate, say)10) (cause success of) garantire il successo di [holiday, day]it really makes the room — [feature, colour] è proprio ciò che rende la stanza perfetta
to make or break sb., sth. — fare la fortuna o essere la rovina di qcn., qcs
11) el. chiudere [ circuit]12) gioc. mischiare [ cards]2.to make a trick — (win) vincere una mano
- make do- make for- make off- make out- make up••to make it — colloq. (in career, life) farcela; (be on time) farcela (ad arrivare) in tempo
I'm afraid I can't make it — (to party, meeting) ho paura che non ce la farò (a venire)
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32 compose
1. v сочинять, создавать2. v задумать3. v составить4. v полигр. набирать5. v улаживать6. v успокаивать7. v обыкн. составлять8. v убрать и положить, обрядитьСинонимический ряд:1. arrange (verb) adjust; align; arrange; array; line up; order; organise; organize; place; rank2. collect (verb) collect; contain; cool; re-collect; rein; repress; restrain; simmer down; smother; suppress3. constitute (verb) be comprised of; be made of; belong to; comprise; consist of; constitute; form; make4. control (verb) allay; balm; becalm; calm; contain oneself; control; cool off; lull; pacify; placate; quiet; regain one's composure; settle; soothe; still; tranquilize; tranquillise5. create (verb) combine; consolidate; create; design; devise; fashion; forge; originate; produce; shape; synthesise; synthesize6. set type (verb) make up; set; set type7. write (verb) author; coin; conceive; draft; imagine; invent; program; score; set to music; writeАнтонимический ряд:agitate; annul; arouse; break; destroy; disarrange; discompose; disperse; excite; ruin; scatter -
33 mold
1. шаблон2. пресс-форма; формовать; отформовать; прессовать3. формовать; плесень; слепок; шаблонСинонимический ряд:1. form (noun) cast; cavity; die; form; matrix; model; molding; pattern; shape2. fungus (noun) black mold; blue mold; decay; fungus; lichen; mildew; mould; parasite3. type (noun) breed; character; class; cut; description; distinctive nature; feather; ilk; kidney; kind; lot; nature; order; persuasion; sort; species; stamp; stripe; type; variety; way4. decay (verb) decay; mildew; molder; rot; rust; spoil5. influence (verb) bend; convert; develop; govern; influence; transfigure; transform6. make (verb) assemble; build; construct; erect; fabricate; fashion; forge; form; frame; make; manufacture; model; produce; put together; shape -
34 Blenkinsop, John
[br]b. 1783 near Newcastle upon Tyne, Englandd. 22 January 1831 Leeds, England[br]English coal-mine manager who made the first successful commercial use of steam locomotives.[br]In 1808 Blenkinsop became agent to J.C.Brandling, MP, owner of Middleton Colliery, from which coal was carried to Leeds over the Middle-ton Waggonway. This had been built by Brandling's ancestor Charles Brandling, who in 1758 obtained an Act of Parliament to establish agreements with owners of land over which the wagon way was to pass. That was the first railway Act of Parliament.By 1808 horse haulage was becoming uneconomic because the price of fodder had increased due to the Napoleonic wars. Brandling probably saw the locomotive Catch-Me- Who-Can demonstrated by Richard Trevithick. In 1811 Blenkinsop patented drive by cog-wheel and rack rail, the power to be provided preferably by a steam engine. His object was to produce a locomotive able to haul a substantial load, while remaining light enough to minimize damage to rails made from cast iron which, though brittle, was at that date the strongest material from which rails could be made. The wagonway, formerly of wood, was relaid with iron-edge rails; along one side rails cast with rack teeth were laid beside the running surface. Locomotives incorporating Blenkinsop's cog-wheel drive were designed by Matthew Murray and built by Fenton Murray \& Wood. The design was developed from Trevithick's to include two cylinders, for easier starting and smoother running. The first locomotive was given its first public trial on 24 June 1812, when it successfully hauled eight wagons of coal, on to which fifty spectators climbed. Locomotives of this type entered regular service later in the summer and proved able to haul loads of 110 tons; Trevithick's locomotive of 1804 had managed 25 tons.Blenkinsop-type locomotives were introduced elsewhere in Britain and in Europe, and those upon the Kenton \& Coxlodge Wagonway, near Newcastle upon Tyne, were observed by George Stephenson. The Middleton locomotives remained at work until 1835.[br]Bibliography10 April, 1811, "Certain Mechanical Means by which the Conveyance of Coals, Minerals and Other Articles is Facilitated….", British patent no. 3,431.Further ReadingJ.Bushell, 1975, The World's Oldest Railway, Sheffield: Turntable (describes Blenkinsop's work).E.K.Scott (ed.), 1928, Matthew Murray, Pioneer Engineer, Leeds.C.von Oeynhausen and H.von Dechen, 1971, Railways in England 1826 and 1827, Cambridge: W.Heffer \& Sons.PJGR -
35 Blériot, Louis
SUBJECT AREA: Aerospace[br]b. 1 July 1872 Cambrai, Franced. 2 August 1936 Paris, France[br]French aircraft manufacturer and pilot who in 1909 made the first flight across the English Channel in an aeroplane.[br]Having made a fortune with his patented automobile lamp, Blériot started experimenting with model aircraft in about 1900. He tried a flapping-wing layout which, surprisingly, did fly, but a full-size version was a failure. Blériot tried out a wide variety of designs: a biplane float-glider built with Gabriel Voisin; a powered float-plane with ellipsoidal biplane wings; a canard (tail-first) monoplane; a tandem monoplane; and in 1907 a monoplane of conventional layout. This last was not an immediate success, but it led to the Type XI in which Blériot made history by flying from France to England on 25 July 1909.Without a doubt, Blériot was an accomplished pilot and a successful manufacturer of aircraft, but he sometimes employed others as designers (a fact not made known at the time). It is now accepted that much of the credit for the design of the Type XI should go to Raymond Saulnier, who later made his name with the Morane-Saulnier Company.Blériot-Aéronautique became one of the leading manufacturers of aircraft and by the outbreak of war in 1914 some eight hundred aircraft had been produced. By 1918, aircraft were being built at the rate of eighteen per day. The Blériot company continued to produce aircraft until it was nationalized in 1937.[br]Principal Honours and DistinctionsCommandeur de la Légion d'honneur. Daily Mail £1,000 prize for the first cross-Channel aeroplane flight.Further ReadingC.H.Gibbs-Smith, 1965, The Invention of the Aeroplane 1799–1909, London (contains a list of all Blériot's early aircraft).J.Stroud, 1966, European Transport Aircraft since 1920, London (for information about Blériot's later aircraft).For information relating to the cross-Channel flight, see: C.Fontaine, 1913, Comment Blériota traversé la, Manche, Paris.T.D.Crouch, 1982, Blériot XI, the Story of a Classic Aircraft, Washington, DC: National Air \& Space Museum.JDS -
36 Blickensderfer, George Canfield
SUBJECT AREA: Paper and printing[br]b. 1850 Erie, Pennsylvania, USAd. 14 August 1917[br]American maker of the first successful portable typewriter and the first electric typewriter.[br]Blickensderfer was educated at the academy in Erie and at Allegheny College. He seems to have followed a business career, and in the course of his travels he became aware of the need for a simple, durable, but portable typewriter. He was in business in Stanford, Connecticut, where he developed but did not patent a number of typewriters, including a machine in which a type wheel could print short words such as "an" and "as" by depressing a single key. In 1889 he set up the Blickensderfer Manufacturing Company to perfect and mass-produce the machine he had in mind. He needed two years to test and perfect the model, and in 1891 work started on the factory that was to manufacture it. On the verge of mass-production in 1893, he produced a few machines for the Chicago World Exhibition in that year. Their success was sensational, and the "Blickensderfer" received the highest accolades from the judges, who hailed it as "extraordinary progress in the art of typewriting". The "Blickensderfer" appeared with successive modifications in the following years: they were durable, lightweight machines, with interchangeable type wheels, and were the first widely-used readily-portable typewriters.Around 1902 Blickensderfer produced the first electric typewriter. A few electric machines were produced and some were sent to Europe, including England, but they are now very rare. One Blick Electric has been preserved in the Beeching Typewriter Collection in Bournemouth, England.[br]Further ReadingM.H.Adler, 1973, The Writing Machine, London: Allen \& Unwin.Historische Burowelt 10 (July 1985):11 (provides brief biographical details in German with an English summary).LRDBiographical history of technology > Blickensderfer, George Canfield
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37 Bruce, David
SUBJECT AREA: Paper and printing[br]b. c.1801 USAd. 13 September 1892 USA[br]American inventor of the first successful typecaster.[br]He was the son of David Bruce, typefounder, who introduced stereotyping into the USA. As a boy, he was employed on various tasks about the typefoundry and printing works of D. \& G. Bruce until 1819, when he was apprenticed to William Fry of Philadelphia, at that time the most eminent printer in America. However, he ran away from Fry and returned to his father, from whom he continued to learn the typefounder's trade. Around 1828 he moved to Albany, where he took charge of a typefoundry. Two years later he was back in New York and joined the firm of George Bruce \& Co. In 1834 he moved to New Jersey, where he set about producing the improved form of typecasting machine for which he is chiefly known. Having achieved success, he set up in business again in New York and remained there until his retirement some twenty-five years before his death. Bruce in fact invented the first effective typecasting machine in New York in 1838 and patented it the same year. His machine incorporated a force pump to drive the molten metal from the pot into the mould. The machine, operated by a wheel turned by hand, could produce forty sorts of various sizes per minute. The machine speeded up the production of type: between 3,000 and 7,000 pieces of type could be cast by hand, whereas these figures were raised to between 12,000 and 20,000 by the casting machine. The Bruce caster was not introduced into Britain until 1853. It was later supplanted by improved machines, notably that invented by Wicks.[br]Bibliography1887, letter, Inland Printer (September) (provides some biographical details).Further ReadingObituary, 1892, Inland Printer (November): 150.James Moran, 1965, The Composition of Reading Matter, London: Wace (provides some details of the Bruce machine).LRD -
38 set up
1) настраивать, производить настройку, регулировку
2) воздвигать, устанавливать, ставить Do you know how to set up a tent? ≈ Ты умеешь ставить палатку? Syn: found, constitute
3) учреждать The journal was set up in
1924. ≈ Этот журнал основали в 1924 году.
4) основывать, открывать (дело, предприятие и т. п.) They needed the money to set up a special school for gifted children. ≈ Им были нужны деньги, чтобы открыть специальную школу для одаренных детей. Syn: found, originate, create, establish, produce, build up
5) помочь( кому-л.) устроиться He gave his son some capital to set him up. ≈ Он выделил сыну часть своего капитала, чтобы тот мог стать на ноги.
6) подготавливать, планировать
7) вызывать( что-л.) ;
причинять (боль и т. п.) This wet weather sets up the ache in my old wound. ≈ От этой мокрой погоды у меня болят старые раны.
8) восстанавливать( силы, здоровье) You need a holiday to set you up again after all that hard work. ≈ После всей этой работы тебе нужно отдохнуть, чтобы восстановить силы.
9) (in, with) снабжать, обеспечивать( чем-л.) We had to set him up with a large sum of money. ≈ Ему пришлось дать большую сумму денег.
10) поднимать (крик, шум и т. п.) The crowd set up a shout as the winner neared the post. ≈ Когда победитель вышел на финишную прямую, толпа завопила.
11) выдавать себя за кого-л. He doesn't set himself up to be an experienced pointer. ≈ Он не выдает себя за опытного наводчика.
12) спорт достичь( высоких результатов), установить (новый рекорд) The young swimmer has set up a new fast time for the backstroke. ≈ Этот юный пловец поставил новый мировой рекорд по плаванию на спине.
13) полигр. набирать We can't change any wording once the article is set up. ≈ После того, как статья набрана, мы не можем изменить в ней ни слова.
14) тренировать;
физически развивать
15) разг. 'подставить' (кого-л.) I'm not to blame;
I've been set up. ≈ Я невиновен, меня подставили. помещать, ставить, класть - to * a picture on the floor поставить картину на пол - the portrait was * on the stage портрет был установлен на сцене - special seats had to be * around the sides of the hall по бокам зала пришлось поставить дополнительные ряды стульев - a Latin inscription was * on the tablet на мемориальной доске была сделана латинская надпись поднимать, ставить - to * ninepins again поднимать упавшие кегли вывешивать( для обозрения) - to * a notice вывесить объявление воздвигать, устанавливать, ставить - to * a monument воздвигнуть памятник - to * a post ставить столб возводить( на престол и т. п.) основывать, учреждать - to * a company основать компанию - to * a government сформировать правительство - to * a committee организовать /учредить/ комитет - to * a laboratory создать лабораторию - to * house начать (вести) семейную жизнь - to * an account открыть счет( в банке) - the journal was * in 1942 этот журнал начал выходить /был основан/ в 1942 г. - it wasn't till later that the camp and the aerodrome were * лишь позже были построены поселок и аэродроме вводить, устанавливать - to * new arrangements устанавливать /вводить/ новые порядки - to * a custom вводить обычай - to * a record( спортивное) установить рекорд открывать (какое-л. дело) - to * as a grocer открыть бакалейную торговлю /лавку/ - to * in trade открывать торговое предприятие - to * oneself in business, to * for oneself открыть собственное дело (свою лавку, контору и т. п.) помочь (кому-л.) устроиться - to set smb. up in the business помочь кому-л. открыть торговое дело /магазин/ - the legacy set him up in his profession благодаря доставшемуся наследству он смог работать по специальности - to set smb. up in life давать кому-л. путевку в жизнь выдвигать, предлагать - to * a counter claim предъявлять /выдвигать/ встречный иск - to * a candidate выдвигать кандидата - to * a principle выдвигать принцип - the latest theory to be * последняя из выдвигаемых теорий излагать, формулировать - to * a principle сформулировать принцип подготавливать;
планировать - to * a bank robbery подготовить ограбление банка поднимать (крик, шум и т. п.) - to * a hullabaloo поднимать шум - to * a row поднимать скандал - to * a cry for home rule провозгласить лозунг самоуправления - the boy * an alarm мальчик поднял тревогу снабжать, обеспечивать - to set smb. up with /in/ books снабжать кого-л. книгами - to set smb. up in funds обеспечивать кого-л. деньгами восстанавливать (силы, здоровье) - the country air set him up again деревенский воздух восстановил его здоровье - the medicine set him up это лекарство поставило его на ноги - a fortnight in the country will set you up again двухнедельное пребывание в деревне вернет вам силы тренировать, физически развивать;
закалять - physically she was not well * физически она была слабо развита - you want some good walks to aet you up для тренировки вам необходимы длительные прогулки - a month in the ranks sets up a recruit wonderfully месяц пребывания в армии является прекрасной закалкой для новобранца вызывать, причинять - the cold air * an irritation in his throat от холодного воздуха у него началось раздражение в горле (полиграфия) набирать - to * type набирать шрифт - to * a book набирать книгу - to * a word in capitals набрать слово заглавными буквами выдавать себя за кого-л.;
безосновательно считать себя (кем-л.) - to * as an expert считать себя знатоком - he set himself up as an authority он претендовал на авторитет гордиться( чем-л.), проявлять удовлетворение - I am quite * with my new job я вполне удовлетворен своей новой работой набивать, делать (чучело) (редкое) восстанавливать, подстрекать( техническое) собирать, монтировать;
налаживать (станок) платить за выпивку (в баре) угощать( чем-л.) (карточное) объявлять (масть) - to * spades объявить пики -
39 reservoir
2) коллектор (нефти, газа, воды); продуктивный пласт3) водохранилище; водоём, бассейн4) регулировать сток водохранилища•to empty а reservoir — срабатывать [опорожнять\] водохранилище;to operate а reservoir for recreation — использовать водохранилище в рекреационных целях;to produce а reservoir — вести добычу из коллектора, разрабатывать коллектор;to tap а reservoir with wells — вскрывать коллектор скважинами-
air reservoir
-
anticipated reservoir
-
atmospheric reservoir
-
auxiliary air reservoir
-
auxiliary reservoir
-
balancing reservoir
-
brake fluid reservoir
-
brake valve reservoir
-
clear-water reservoir
-
compensating reservoir
-
conservation reservoir
-
control reservoir
-
daily-storage reservoir
-
detention reservoir
-
distribution reservoir
-
earth reservoir
-
economically productive reservoir
-
elevated reservoir
-
emergency reservoir
-
equalizing reservoir
-
expansion-type water drive reservoir
-
flood-control reservoir
-
fluid reservoir
-
gas reservoir
-
gas-and-oil reservoir
-
gas-cap reservoir
-
gas-oil-condensate reservoir
-
gas-water drive reservoir
-
gravity water-drive reservoir
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gravity-drive reservoir
-
groundwater reservoir
-
hydraulic oil reservoir
-
hydraulic reservoir
-
impounding reservoir
-
ink reservoir
-
integral reservoir
-
long-period storage reservoir
-
lower reservoir
-
main reservoir
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metallic reservoir
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metal reservoir
-
multilayer reservoir
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multipurpose reservoir
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nonintegral reservoir
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off-channel reservoir
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oil reservoir
-
pressure reservoir
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pressure sealed reservoir
-
pressurized reservoir
-
pumped reservoir
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rafting reservoir
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regulating reservoir
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reregulating reservoir
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retaining reservoir
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retarding reservoir
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sealed reservoir
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seasonal-storage reservoir
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sedimentation reservoir
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service reservoir
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settling reservoir
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single-purpose reservoir
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solution gas reservoir
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storage reservoir
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strip reservoir
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supply reservoir
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surface reservoir
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tape reservoir
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undersaturated reservoir
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upper reservoir
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vented reservoir
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water drive reservoir
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water-storage reservoir
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weekly-storage reservoir -
40 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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