Перевод: с английского на русский

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advertising agency manager

Толкование Перевод

1 advertising agency manager

эк. тр., рекл., амер. менеджер [директор\] рекламного агентства* (относится к группе "специальности, связанные с менеджментом по продажам и распределению" DOT)

See:

Dictionary of Occupational Titles, Sales and Distribution Management Occupations

Англо-русский экономический словарь > advertising agency manager
2 advertising agency

рекл. рекламное агентство, рекламная фирма [компания\] (компания, занимающаяся созданием и размещением рекламы по поручению рекламодателей)

Today, the advertising agency is primarily responsible for the production of commercial spots as well as the purchasing of air time on behalf of clients. — На сегодняшний день рекламное агентство прежде всего отвечает за производство коммерческих рекламных роликов и за покупку эфирного времени за счет клиентов.

Syn:

advertising company, advertising firm

See:

advertising agency manager, advertising contractor, reference media

* * *
рекламное агентство: компания, которая специализируется на производстве и размещении рекламы.
* * *

рекламное агентство
. . Словарь экономических терминов .
* * *

Реклама

рекламное агентство

фирма, предоставляющая клиентам услуги в области рекламы и маркетинга и получающая за это компенсацию в виде комиссионных от средств распространения рекламы или в виде гонорара, получаемого от рекламодателя в заранее обусловленном размере

Англо-русский экономический словарь > advertising agency
3 manager

сущ.

сокр. mgr

1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)

manager's office — дирекция (предприятия)

manager's assistant — помощник руководителя

agribusiness manager — управляющий агропромышленным предприятием

colliery manager — управляющий угольной шахтой

construction manager — руководитель строительных работ

advertisement manager — менеджер по рекламе

design manager — менеджер по дизайну

insurance manager — менеджер по страхованию

labor relations manager — менеджер по трудовым отношениям

manager of engineering — менеджер по инжинирингу

manager of commercial real estate — менеджер по коммерческой недвижимости

manager of new technology — менеджер по новым технологиям

manager for global product marketing — менеджер по глобальному маркетингу товаров

managers for corporate clients — менеджер по корпоративным клиентам

manager for products — менеджер по продуктам

advertising agency manager — менеджер рекламного агентства

bank manager — менеджер банка

commissary manager — менеджер склада

factory manager — менеджер завода

group manager — менеджер группы

industrial organization manager — менеджер промышленного предприятия

Syn:

managerial employee, administrator, superintendent, leader

See:

absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.

2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)

Syn:

governor, administrator

See:

data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)

3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)

See:

joint manager 2), lead manager, underwriting 3)

* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;
lead-manager.

* * *

руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке)
. . Словарь экономических терминов .

Англо-русский экономический словарь > manager
4 Advertising Management Occupations

эк. тр. специальности, связанные с рекламным менеджментом [с менеджментом в области рекламы\]* (раздел 164 в "Словаре названий профессий"; включает в себя 4 профессии)

See:

Dictionary of Occupational Titles, advertising manager, advertising agency manager, media director, account executive

Англо-русский экономический словарь > Advertising Management Occupations
5 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

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Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
6 advertising

реклама ; рекламное дело ; ? advertising agency ; ? advertising as an industry ; ? advertising costs ; ? advertising expenses ; ? advertising man ; ? advertising manager ;

Англо-Русский словарь финансовых терминов > advertising
7 advertizing

сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicity

Большой англо-русский и русско-английский словарь > advertizing
8 SAM

1) Общая лексика: Supplier Approval Module

2) Компьютерная техника: Sequential Access Model, Super Automated Machine, Switch Adapted Mouse, System Administration Manager

3) Биология: S-adenosyl-L-methionine

4) Медицина: S-adenosylmethionine, systolic anterior motion

5) Американизм: Save American Manufacturing, Space Available Mail

6) Спорт: Snowmobile Association Of Massachusetts, Stand Against Me, Student Athlete Mentor, Student Athlete Mentors

7) Военный термин: (сокр. от surface-to-air missile) ракета класса "земля-воздух", Salvage All Materials, School of Aerospace Medicine, School of Assets Management, School of Aviation Medicine, Skill Allocation Module, Sleep/Activity Monitor, Software Asset Maintenance, Special Air Missions, Standard ARM missile, Summary Assessment Matrix, Super- Absorbent Material, selective automatic monitoring, self-propelled anthropomorphic manipulator, signal analyzing monitor, sound-absorbing material, special advisory message, special air mission, special airlift mission, special ammunition, specialized aircraft maintenance, stage assembly and maintenance, standard avionics module, surface-to-air missile, system accuracy model, system activity monitor, systems analysis machine, ЗУР, МСОС, Миссия по содействию осуществлению санкций, зенитная ракета, зенитная управляемая ракета

8) Техника: Sound Abatement Membrane, safeguards assessment methodology, satellite amplitude modulation, selective activity monitor, semiconductor active memory, sequential access memory, serial analog memory, spectral analysis microcomputer, stabilized assay meter, stratospheric aerosol measurement, strong-absorption model, sub-audio magnetics, subsequent address message, substitute alloy material, surface-to-air missile system, synchronous amplitude modulation

9) Шутливое выражение: Secret Agent Man, Slow As Molasses, Strategically Altered Mutant

10) Религия: Senior Adult Ministries

11) Юридический термин: Statements Acts Marriages

12) Экономика: матрица счётов для анализа социальных аспектов экономического процесса

13) Фармакология: standard analytical method

14) Грубое выражение: Smart Assed Masochist

15) Оптика: scanning Auger microscopy, scanning acoustical microscope

16) Телекоммуникации: Service Access Multiplexer

17) Сокращение: Samaritan Aramaic, Sea Air Mariner (USA), Self-Assembled Monolayer (bioelectronics), Self-propelled Acoustic-magnetic Mine-countermeasures vehicle (Sweden), Sentient Autonomous Mechanism, Signal Analysis Module, Single Agency Manager, Situation Awareness Mode, Small Android Model, Society of Airline Meteorologists, Sonde Aerologique Motorisee (Atmospheric sounding vehicle (France)), Space Available Mail (military airlift mail), Special Air Missions squadron (USAF), Stalking Awareness Month, Standard Avionic Module, Swept Amplitude Modulation, Systems Acquisition Manpower, SCSI-3 Architecture Model, Scanning Auger Microanalysis, Serial Access Memory, Shuttle Attachment Manipulator, Single Application Mode, Standard Allowed Minute, System Availability Model

18) Университет: Student Access Module, Student Aid Management, Student Art Movement, Student Athletic Mentor, Students At Macquarie

19) Электроника: Self Assembled Monolayer, Substrates Assembly And Microsystems, Synthetic Audio Micro

20) Вычислительная техника: Security Access Manager, Sort And Merge, расширение файлов графики в формате Ami Professional, Symantec Anti-virus for Macintosh (Apple), Security Access Manager (MS, Windows, XP), Sequential Access Method / Mode (SAM, DAM), Standard Application Model (XTM), security account manager

21) Нефть: модель эксплуатационной готовности системы (system availability model)

22) Иммунология: substrate-adhesion molecules

23) Биохимия: S-аденозил-L-метионин

24) Банковское дело: ипотека, по условиям которой заёмщик должен поделиться прибылью с кредитором (shared appreciation mortgage)

25) Биотехнология: Significance Analysis of Microarrays

26) Геофизика: электромагнитная разведка на инфразвуковых частотах

27) Транспорт: Safety Always Matters, South American Region

28) Воздухоплавание: Surface-to-Air Missiles

29) Деловая лексика: Sales Access Module, Sales Advertising And Marketing, Self Adjusting Mattress, Site Assets Management

30) Глоссарий компании Сахалин Энерджи: сканирующая акустическая микроскопия

31) Образование: Self Assessment Method, Society for Adolescent Medicine, Sport Art And Music, Student Assistance Model, Student Attendance Monitoring, Styles, Abilities, And Motivations

32) Инвестиции: shared appreciation mortgage

33) Сетевые технологии: Scalable Active Management, Scalable Adsl Modem, Secure Access Management, Storage Application Model, System Administrator Means, sequential access method

34) Автоматика: scanning acoustic microscope, sequential-access memory

35) Ядерная физика: Strong Absorption Model

36) Полупроводники: scanning acoustic microscopy

37) Макаров: scanning Auger microprobe

38) Безопасность: Symantec Antivirus For Macintosh

39) Расширение файла: Security Accounts Manager (Microsoft), Single Application Mode (Microsoft)

40) Военно-политический термин: Sanctions Assistance Missions

41) HR. supervisory administrative management

42) Имена и фамилии: Susan Allen Morgan

43) Уровнеметрия: (3202) Smart Applications Module

44) Должность: Security Accounts Manager, Service And Accounting Manager

45) Чат: Samantha And My, Secret Admirer Of Me

46) NYSE. Boston Beer, Inc. (Sam Adams)

47) НАСА: Safety And Maintenance, Sensor Actuator Module, Sun Acquisition Mode, System Assurance Manage

48) Программное обеспечение: Safety Argument Manager, Sofa Artwork Manager, Software Adaptation Management, Software Asset Management, Sound Audio Motion

49) Музеи: Seattle Art Museum

Универсальный англо-русский словарь > SAM
9 Sam

1) Общая лексика: Supplier Approval Module

2) Компьютерная техника: Sequential Access Model, Super Automated Machine, Switch Adapted Mouse, System Administration Manager

3) Биология: S-adenosyl-L-methionine

4) Медицина: S-adenosylmethionine, systolic anterior motion

5) Американизм: Save American Manufacturing, Space Available Mail

6) Спорт: Snowmobile Association Of Massachusetts, Stand Against Me, Student Athlete Mentor, Student Athlete Mentors

7) Военный термин: (сокр. от surface-to-air missile) ракета класса "земля-воздух", Salvage All Materials, School of Aerospace Medicine, School of Assets Management, School of Aviation Medicine, Skill Allocation Module, Sleep/Activity Monitor, Software Asset Maintenance, Special Air Missions, Standard ARM missile, Summary Assessment Matrix, Super- Absorbent Material, selective automatic monitoring, self-propelled anthropomorphic manipulator, signal analyzing monitor, sound-absorbing material, special advisory message, special air mission, special airlift mission, special ammunition, specialized aircraft maintenance, stage assembly and maintenance, standard avionics module, surface-to-air missile, system accuracy model, system activity monitor, systems analysis machine, ЗУР, МСОС, Миссия по содействию осуществлению санкций, зенитная ракета, зенитная управляемая ракета

8) Техника: Sound Abatement Membrane, safeguards assessment methodology, satellite amplitude modulation, selective activity monitor, semiconductor active memory, sequential access memory, serial analog memory, spectral analysis microcomputer, stabilized assay meter, stratospheric aerosol measurement, strong-absorption model, sub-audio magnetics, subsequent address message, substitute alloy material, surface-to-air missile system, synchronous amplitude modulation

9) Шутливое выражение: Secret Agent Man, Slow As Molasses, Strategically Altered Mutant

10) Религия: Senior Adult Ministries

11) Юридический термин: Statements Acts Marriages

12) Экономика: матрица счётов для анализа социальных аспектов экономического процесса

13) Фармакология: standard analytical method

14) Грубое выражение: Smart Assed Masochist

15) Оптика: scanning Auger microscopy, scanning acoustical microscope

16) Телекоммуникации: Service Access Multiplexer

17) Сокращение: Samaritan Aramaic, Sea Air Mariner (USA), Self-Assembled Monolayer (bioelectronics), Self-propelled Acoustic-magnetic Mine-countermeasures vehicle (Sweden), Sentient Autonomous Mechanism, Signal Analysis Module, Single Agency Manager, Situation Awareness Mode, Small Android Model, Society of Airline Meteorologists, Sonde Aerologique Motorisee (Atmospheric sounding vehicle (France)), Space Available Mail (military airlift mail), Special Air Missions squadron (USAF), Stalking Awareness Month, Standard Avionic Module, Swept Amplitude Modulation, Systems Acquisition Manpower, SCSI-3 Architecture Model, Scanning Auger Microanalysis, Serial Access Memory, Shuttle Attachment Manipulator, Single Application Mode, Standard Allowed Minute, System Availability Model

18) Университет: Student Access Module, Student Aid Management, Student Art Movement, Student Athletic Mentor, Students At Macquarie

19) Электроника: Self Assembled Monolayer, Substrates Assembly And Microsystems, Synthetic Audio Micro

20) Вычислительная техника: Security Access Manager, Sort And Merge, расширение файлов графики в формате Ami Professional, Symantec Anti-virus for Macintosh (Apple), Security Access Manager (MS, Windows, XP), Sequential Access Method / Mode (SAM, DAM), Standard Application Model (XTM), security account manager

21) Нефть: модель эксплуатационной готовности системы (system availability model)

22) Иммунология: substrate-adhesion molecules

23) Биохимия: S-аденозил-L-метионин

24) Банковское дело: ипотека, по условиям которой заёмщик должен поделиться прибылью с кредитором (shared appreciation mortgage)

25) Биотехнология: Significance Analysis of Microarrays

26) Геофизика: электромагнитная разведка на инфразвуковых частотах

27) Транспорт: Safety Always Matters, South American Region

28) Воздухоплавание: Surface-to-Air Missiles

29) Деловая лексика: Sales Access Module, Sales Advertising And Marketing, Self Adjusting Mattress, Site Assets Management

30) Глоссарий компании Сахалин Энерджи: сканирующая акустическая микроскопия

31) Образование: Self Assessment Method, Society for Adolescent Medicine, Sport Art And Music, Student Assistance Model, Student Attendance Monitoring, Styles, Abilities, And Motivations

32) Инвестиции: shared appreciation mortgage

33) Сетевые технологии: Scalable Active Management, Scalable Adsl Modem, Secure Access Management, Storage Application Model, System Administrator Means, sequential access method

34) Автоматика: scanning acoustic microscope, sequential-access memory

35) Ядерная физика: Strong Absorption Model

36) Полупроводники: scanning acoustic microscopy

37) Макаров: scanning Auger microprobe

38) Безопасность: Symantec Antivirus For Macintosh

39) Расширение файла: Security Accounts Manager (Microsoft), Single Application Mode (Microsoft)

40) Военно-политический термин: Sanctions Assistance Missions

41) HR. supervisory administrative management

42) Имена и фамилии: Susan Allen Morgan

43) Уровнеметрия: (3202) Smart Applications Module

44) Должность: Security Accounts Manager, Service And Accounting Manager

45) Чат: Samantha And My, Secret Admirer Of Me

46) NYSE. Boston Beer, Inc. (Sam Adams)

47) НАСА: Safety And Maintenance, Sensor Actuator Module, Sun Acquisition Mode, System Assurance Manage

48) Программное обеспечение: Safety Argument Manager, Sofa Artwork Manager, Software Adaptation Management, Software Asset Management, Sound Audio Motion

49) Музеи: Seattle Art Museum

Универсальный англо-русский словарь > Sam
10 sam

1) Общая лексика: Supplier Approval Module

2) Компьютерная техника: Sequential Access Model, Super Automated Machine, Switch Adapted Mouse, System Administration Manager

3) Биология: S-adenosyl-L-methionine

4) Медицина: S-adenosylmethionine, systolic anterior motion

5) Американизм: Save American Manufacturing, Space Available Mail

6) Спорт: Snowmobile Association Of Massachusetts, Stand Against Me, Student Athlete Mentor, Student Athlete Mentors

7) Военный термин: (сокр. от surface-to-air missile) ракета класса "земля-воздух", Salvage All Materials, School of Aerospace Medicine, School of Assets Management, School of Aviation Medicine, Skill Allocation Module, Sleep/Activity Monitor, Software Asset Maintenance, Special Air Missions, Standard ARM missile, Summary Assessment Matrix, Super- Absorbent Material, selective automatic monitoring, self-propelled anthropomorphic manipulator, signal analyzing monitor, sound-absorbing material, special advisory message, special air mission, special airlift mission, special ammunition, specialized aircraft maintenance, stage assembly and maintenance, standard avionics module, surface-to-air missile, system accuracy model, system activity monitor, systems analysis machine, ЗУР, МСОС, Миссия по содействию осуществлению санкций, зенитная ракета, зенитная управляемая ракета

8) Техника: Sound Abatement Membrane, safeguards assessment methodology, satellite amplitude modulation, selective activity monitor, semiconductor active memory, sequential access memory, serial analog memory, spectral analysis microcomputer, stabilized assay meter, stratospheric aerosol measurement, strong-absorption model, sub-audio magnetics, subsequent address message, substitute alloy material, surface-to-air missile system, synchronous amplitude modulation

9) Шутливое выражение: Secret Agent Man, Slow As Molasses, Strategically Altered Mutant

10) Религия: Senior Adult Ministries

11) Юридический термин: Statements Acts Marriages

12) Экономика: матрица счётов для анализа социальных аспектов экономического процесса

13) Фармакология: standard analytical method

14) Грубое выражение: Smart Assed Masochist

15) Оптика: scanning Auger microscopy, scanning acoustical microscope

16) Телекоммуникации: Service Access Multiplexer

17) Сокращение: Samaritan Aramaic, Sea Air Mariner (USA), Self-Assembled Monolayer (bioelectronics), Self-propelled Acoustic-magnetic Mine-countermeasures vehicle (Sweden), Sentient Autonomous Mechanism, Signal Analysis Module, Single Agency Manager, Situation Awareness Mode, Small Android Model, Society of Airline Meteorologists, Sonde Aerologique Motorisee (Atmospheric sounding vehicle (France)), Space Available Mail (military airlift mail), Special Air Missions squadron (USAF), Stalking Awareness Month, Standard Avionic Module, Swept Amplitude Modulation, Systems Acquisition Manpower, SCSI-3 Architecture Model, Scanning Auger Microanalysis, Serial Access Memory, Shuttle Attachment Manipulator, Single Application Mode, Standard Allowed Minute, System Availability Model

18) Университет: Student Access Module, Student Aid Management, Student Art Movement, Student Athletic Mentor, Students At Macquarie

19) Электроника: Self Assembled Monolayer, Substrates Assembly And Microsystems, Synthetic Audio Micro

20) Вычислительная техника: Security Access Manager, Sort And Merge, расширение файлов графики в формате Ami Professional, Symantec Anti-virus for Macintosh (Apple), Security Access Manager (MS, Windows, XP), Sequential Access Method / Mode (SAM, DAM), Standard Application Model (XTM), security account manager

21) Нефть: модель эксплуатационной готовности системы (system availability model)

22) Иммунология: substrate-adhesion molecules

23) Биохимия: S-аденозил-L-метионин

24) Банковское дело: ипотека, по условиям которой заёмщик должен поделиться прибылью с кредитором (shared appreciation mortgage)

25) Биотехнология: Significance Analysis of Microarrays

26) Геофизика: электромагнитная разведка на инфразвуковых частотах

27) Транспорт: Safety Always Matters, South American Region

28) Воздухоплавание: Surface-to-Air Missiles

29) Деловая лексика: Sales Access Module, Sales Advertising And Marketing, Self Adjusting Mattress, Site Assets Management

30) Глоссарий компании Сахалин Энерджи: сканирующая акустическая микроскопия

31) Образование: Self Assessment Method, Society for Adolescent Medicine, Sport Art And Music, Student Assistance Model, Student Attendance Monitoring, Styles, Abilities, And Motivations

32) Инвестиции: shared appreciation mortgage

33) Сетевые технологии: Scalable Active Management, Scalable Adsl Modem, Secure Access Management, Storage Application Model, System Administrator Means, sequential access method

34) Автоматика: scanning acoustic microscope, sequential-access memory

35) Ядерная физика: Strong Absorption Model

36) Полупроводники: scanning acoustic microscopy

37) Макаров: scanning Auger microprobe

38) Безопасность: Symantec Antivirus For Macintosh

39) Расширение файла: Security Accounts Manager (Microsoft), Single Application Mode (Microsoft)

40) Военно-политический термин: Sanctions Assistance Missions

41) HR. supervisory administrative management

42) Имена и фамилии: Susan Allen Morgan

43) Уровнеметрия: (3202) Smart Applications Module

44) Должность: Security Accounts Manager, Service And Accounting Manager

45) Чат: Samantha And My, Secret Admirer Of Me

46) NYSE. Boston Beer, Inc. (Sam Adams)

47) НАСА: Safety And Maintenance, Sensor Actuator Module, Sun Acquisition Mode, System Assurance Manage

48) Программное обеспечение: Safety Argument Manager, Sofa Artwork Manager, Software Adaptation Management, Software Asset Management, Sound Audio Motion

49) Музеи: Seattle Art Museum

Универсальный англо-русский словарь > sam
11 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
12 national

1. прил.
1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)

national interests — национальные интересы

national law — национальное [внутригосударственное\] право

national price average — средний уровень цен по стране

national producer — общенациональный производитель

Syn:

nationwide

See:

international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State 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2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)

national library — государственная [национальная\] библиотека

See:

national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration
2. сущ.
общ. подданный, гражданин (какого-л. государства)

French nationals — французские граждане

enemy nationals — граждане враждебного государства

fellow nationals, one's own nationals — сограждане, соотечественники

See:

specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)

* * *
1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного.

Англо-русский экономический словарь > national
13 promotion

сущ.

1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)

promotion material — рекламные материалы

promotion programme — программа продвижения

promotion planner — разработчик планов стимулирования [продвижения\]

sales promotion devices — способ продвижения товаров

local promotion — продвижение на местном уровне

promotion of health — укрепление здоровья, оздоровление

promotion of a company — продвижение компании

promotion costs — издержки по стимулированию спроса [продвижению товара\]

promotion measures — мероприятия по стимулированию [продвижению\]

See:

above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter

2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)

See:

renewal promotion, promotion spot, advertising

3) упр. продвижение, повышение ( по службе)

I got ( a) promotion at work. — Меня повысили на работе.

COMBS: discrimination in promotion

Syn:

advance 1. 4)

See:

competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion

* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.
* * *

стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование
. . Словарь экономических терминов .
* * *

Маркетинг

продвижение

совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью

Англо-русский экономический словарь > promotion
14 contract

1. сущ.
1) контракт, договор, соглашение

а) эк., юр. (устное или письменное соглашение между двумя и более сторонами, направленное на установление, изменение или прекращение гражданских прав или обязанностей)

COMBS:

according to the contract, in accordance with the contract — в соответствии с договором, согласно условиям договора

contrary to the contract, in violation of the contract — в нарушение данного контракта

default on a contract — неисполнение контракта

delivery under contract — поставка по контракту

under the terms of the contract — согласно условиям контракта

within the limits of a contract — в рамках контрактных обязательств

terms and conditions of a contract — условия контракта

to be in breach of a contract — нарушать контракт

to avoid [void, rescind, cancel\] a contract — аннулировать [расторгнуть\] контракт

to repudiate a contract — отказаться от контракта, расторгнуть контракт

to break [infringe\] a contract — нарушать контракт

to complete a contract — исполнить контракт

to conclude [make, effect, celebrate, enter into\] a contract — заключить контракт

to consider a contract — рассматривать контракт

to draft [draw up\] a contract — составлять проект контракта

to perform a contract — выполнить [исполнить\] контракт

to sign a contract — подписать контракт

should the contract be terminated [cancelled\] — в случае расторжения контракта

contract market — фьючерсный рынок

Syn:

indenture 1. 1)

See:

adhesion contract, advertising contract, affreightment contract, agency contract, agent's contract, aleatory contract, annuity contract, assignment contract, barter contract, blanket contract, capitated contract, commission contract, contract for delivery, contract for sale, contract of adhesion, contract of affreightment, contract of agency, contract of barter, contract of carriage, contract of purchase, contract of purchase and sale, contract of sale, contract of sale and purchase, credit sale contract, deferred payment contract, delivery contract, deposit administration contract, divisible contract, endowment contract, enforceable contract, entire contract, explicit contract, export contract, express contract, expressed contract, forward contract, futures contract, group contract, guaranteed investment contract, immediate participation guarantee contract, implicit contract, implied contract, import contract, indivisible contract, instalment contract, instalment sale contract, instalment sales contract, insurance contract, international contract, life care contract, marketing contract, multimodal transport contract, purchase contract, relational contract, renewable contract, sale contract, sales contract, separable contract, severable contract, supply contract, trade contract, unenforceable contract, valid contract, vendor contract, viatical settlement contract, void contract, voidable contract, action in contract, amount of contract, assignment of contract, breach of contract, carriage contract, contract administrator, contract assignment, contract bond, contract carrier, contract curve, contract duty, contract employee, contract enforcement, contract guarantee, contract law, contract manager, contract obligation, contract owner, contractowner, contract price, contract specialist, contract value, essence of contract, law of contract, law of contracts, renewal of contract, value of contract, United Nations Convention on Contracts for the International Sale of Goods, 1956 Geneva Convention on the Contract for the International Carriage of Goods by Road, agreement 1), addendum 2) precontract

б) торг., амер. (согласно определению Единообразного торгового кодекса США: всеохватывающие законные обязательства, которые вытекают из соглашения сторон)

See:

Uniform Commercial Code, Uniform Commercial Code

в) эк. (в неоинституциональной теории: соглашение между двумя сторонами о совершении какой-л. трансакции, выполнение которой может быть принудительно осуществлено в судебном порядке)

See:

new institutional economics, contract theory, enforcement 3), asset specificity, safeguard 1) в), transaction cost economics

2) общ., сленг договоренность об убийстве, заказ на убийство ( наемному убийце)

3) марк. = trailer 2),

4) общ., уст. помолвка, обручение
2. гл.
1) эк., юр. заключать контракт [договор, соглашение\]; заключать сделку; принимать на себя обязательства

to contract a debt — брать в долг

No generation can contract debts greater than may be paid during the course of its own existence. — Ни одно поколение не может наделать долгов больших, чем может быть выплачено в течение срока его существования.

See:

contracting party, contract in, contract out, contractor

2) общ. сжимать(ся), сокращать(ся); уменьшать(ся)

3) общ. приобретать (напр., привычку); подхватывать (напр., болезнь)

to contract good [bad\] habits — приобретать хорошие [дурные\] привычки

* * *
контракт: 1) контракт: устное или письменное соглашение между двумя и более сторонами, по которому одна из сторон добровольно берет обязательство что-либо сделать для другой стороны на определенных условиях или передать какие-либо права, а другая сторона добровольно с этим соглашается; такое соглашение можно заставить выполнять по суду; 2) единица торговли на срочных биржах (стандартное соглашение о купле-продаже товара).
* * *

договор; договор подряда; контракт; подряд
. ДОГОВОР КУПЛИ-ПРОДАЖИ (договор (контракт), по условиям которого одна сторона (продавец) предлагает другой стороне (покупателю) какой-либо товар в вещественно-материальной форме, либо знания, опыт, результаты творческой деятельности, оказывает услуги, осуществляет строительство объекта, выполняет другие работы за определенную плату; обычно включает в себя следующие основные положения (статьи): определение сторон; предмет договора; количество товара и его качество; способы определения качества; упаковку и маркировку; цену; срок и место поставки; базисные условия поставки; транспортные условия; порядок сдачи-приемки; условия страхования; гарантии и санкции; обстоятельства непреодолимой силы; претензии; арбитраж; форс-мажор; юридические адреса сторон; подписи и др. Число и последовательность статей Д.к.-п. зависят от характера сделки, товара, объема взаимных обязательств сторон.); ПОДРЯД ВО ВНЕШНЕТОРГОВОЙ ДЕЯТЕЛЬНОСТИ (форма экономического сотрудничества, при которой сооружение объекта в стране заказчика осуществляется по контракту с иностранной организацией-подрядчиком, несущей полную административно-хозяйственную ответственность за качество, объемы и сроки проектно-изыскательских и строительно-монтажных работ, поставок материалов и оборудования, связанных с сооружением объекта. Право собственности на материально-технические ресурсы и объект в период его сооружения и гарантийной эксплуатации находится у подрядчика. В обязанности заказчика входит предоставление исходных данных, выделение строительной площадки, обеспечение объекта водой, электроэнергией и внеплощадными коммуникациями, а также своевременная оплата счетов подрядчика.) . Термин, обозначающий торговую единицу финансовой или товарной срочной сделки. Также обозначает принятое на бирже действительное двустороннее соглашение между покупателем и продавцом в сделке Словарь экономических терминов .
* * *

Менеджмент

договор, контракт

юридически закрепленное соглашение

-----

Международное страхование

см. agreement

-----

Контракты

1. контракт

договор, соглашение

2. подряд

форма экономического сотрудничества, при которой сооружение объекта в стране заказчика осуществляется по контракту с иностранным партнером (подрядчиком), который несет всю ответственность за объект

Англо-русский экономический словарь > contract
15 house

1. сущ.
1) общ. дом; жилище

See:

, household

2) эк., юр. компания, фирма, заведение, учреждение

See:

acceptance house, accepting house, barter house, confirming house, coffee house, custom house, eating house, export finance house, export house, factoring house, finance house, fulfilment house, gaming house, list house, wholesale house, house manager 2), 3)

3) гос. упр. палата (парламента; обычно с прописной буквы)

Syn:

chamber

See:

bicameral, House of Commons, House of Delegates, House of Lords, House of Representatives, house calendar

4) эк. семья, домашнее хозяйство

Syn:

household

See:

house husband, housewife, housekeeping

5) т. игр казино, игорный дом; множество игроков

6) театр; кинотеатр; зрители, публика; представление, сеанс

empty house — пустой зал

full / packed house — аншлаг, полный зал

opera house — здание оперного театра

to play to a packed house — играть при полном зале

Syn:

theater

See:

house manager 1)
2. прил.
эк. внутрифирменный, корпоративный, домашний ( относящийся к своей организации)

See:

house advertisement, house advertising, house journal, house maintenance requirements, house call, house shop, house style, house agency, house bill of lading, House Air Waybill
3. гл.
общ. предоставлять жилище

* * *
"дом": 1) разг. название Лондонской фондовой биржи; торговый зал биржи; 2) фирма, компания (в т. ч. банковская, брокерская).
* * *

• /vt/ размещать

• 1) дом; 2) фирма

Англо-русский экономический словарь > house
16 media

сущ.

1) общ. мн. от medium

2) СМИ = mass media

media market — медиа-рынок, рынок средств массовой информации

See:

rich media, media broker, media buyer, media manager 1), media market

3) рекл. медиа, средства (распространения) рекламы

media availability — доступность средств рекламы

media specialist — специалист по средствам рекламы

See:

advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy

4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)

See:

media manager 2)

* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1.

Англо-русский экономический словарь > media
17 procurement

сущ.

эк. приобретение, получение; закупка; снабжение

procurement activity — закупочная деятельность

procurement agency — закупочное агентство, агентство по снабжению

military procurement instruction — инструкция по военным закупкам

Syn:

purchasing

See:

government procurement, procurement advertising, procurement card, procurement services manager, procurement manager, procurement price, Agreement on Government Procurement, bid and proposal cost, central purchasing, award 1. 4)

* * *
снабжение, поставка, приобретение, получение, заказ, подбор (консультанта, специалиста).
* * *

закупки товаров, работ и услуг; закупки
. . Словарь экономических терминов .

Англо-русский экономический словарь > procurement
18 regional

прил.

общ. областной, районный, региональный; ограниченный пределами региона

regional (broadcasting) channel — канал регионального вещания

regional market — региональный рынок

regional electricity market — региональный рынок электричества

Syn:

district, provincial

See:

regional advertising, regional agency, regional agreement, regional aid, regional authority, regional bank, regional body, regional brand, regional community, regional council, regional departmentalization, regional development, regional development bank, regional differences, regional division of labour, regional edition, regional fund, regional geopolitics, regional integration, regional manager, regional market, regional marketing, regional mutual fund, regional organization, regional patent, regional retailer, regional sales agent, regional sales force, regional sales manager, regional sales representative, regional salesman, regional selective assistance, regional shopping centre, regional specificity, regional stock exchange, regional trade, regional trade agreement, regional wholesaler, United Nations Regional Commissions, ASEAN Regional Forum, Regional Cooperation for Development

Англо-русский экономический словарь > regional
19 executive

1. сущ.
1) упр. администратор, руководитель, руководящий работник (осуществляет управление организацией в соответствии с решениями, принятыми на более высоком уровне, напр., советом директоров)

She is now a senior executive. — Теперь она руководитель высшего ранга.

See:

advertising executive, client executive, board of directors

2) гос. упр., амер. чиновник высокого ранга; глава исполнительной власти; амер. президент ( с определенным артиклем и с капитализацией)

See:

chief executive, executive agreement, executive order

3) гос. упр. исполнительная власть ( с определенным артиклем и с капитализацией)

Syn:

executive authority

See:

executive budget

4) исполнительный орган, исполнительный комитет, исполком

а) гос. упр. ( орган исполнительной власти)

б) упр. ( руководящий и контролирующий отдел в фирме)

5) комп. управляющая программа
2. прил.
1) пол. исполнительный ( относящийся к исполнительной власти)

See:

executive agent, executive official, executive power, executive authority, legislative, executive director, executive committee, executive agency, executive body, executive office, executive system

2) упр. администраторский, организационный, руководящий, распорядительский

executive talent — организаторский талант

His executive skills will be very useful to the company. — Его навыки руководителя будут очень полезны компании.

See:

executive director, executive manager, executive officer, executive session, executive administrative personnel

3)

а) общ. дорогой, представительского класса

an executive car — машина представительского класса

б) общ. предназначенный для руководителей

executive airplane — самолет корпорации

executive parking — парковка для начальства

* * *
1) руководитель (менеджер, администратор); ответственный служащий; сотрудник, имеющий право принимать деловые решения в пределах своей компетенции; 2) исполнительная власть.
* * *

руководитель
. . Словарь экономических терминов .

Англо-русский экономический словарь > executive
20 office

сущ.

1) общ. должность, служба, пост

elective office — выборная должность

oath of office — присяга при вступлении в должность, должностная присяга

accession to office — вступление в должность

continuance in office — пребывание в должности

execution of office — исполнение служебных обязанностей

the party in office — партия, находящаяся у власти

holder of office — должностное лицо

scramble for office — погоня за должностью, борьба за должность

to be in office, to hold office — быть у власти, занимать пост [должность\]

to enter upon the office, to come [get\] into office, to take office — приступать к исполнению служебных обязанностей, вступить в должность, придти к власти

to go out of office, to resign office — сложить с себя полномочия, уйти со службы [в отставку\]

He held office for 10 years. — Он занимал должность 10 лет.

See:

abuse of office, official 1. 2), term of office, incumbent, office of profit, office of honour

2) упр. офис, кабинет, контора, канцелярия, отдел

post office — почтовое отделение

inquiry office — справочное бюро

office of information — информационное бюро

private office — личный [отдельный\] кабинет

The chairman's office is to the left. — Кабинет председателя налево.

See:

advertising office, branch office, buyers office, cashier's office, director's office б) office block, office employee, office manager, office work, office worker, clerical work, paper work

3)

а) гос. упр. ведомство, служба

Syn:

bureau

See:

Agricultural Trade Office, Export Development Office, register office, registry office, registration office, European Patent Office, Office of Antiboycott Compliance, Office of Defense Trade Controls, Office of Export Trading Company Affairs, Office of Foreign Assets Control, Office of Munitions Control, Office of Price Administration, Office of Special Counsel for Immigration-Related Unfair Employment Practices, Office of the United States Trade Representative, Office of the US Trade Representative, office of price stabilization, Statistical Office of the European Communities

б) брит. министерство

to be in office, to hold office — входить в состав правительства, иметь министерский портфель

Syn:

agency, department 2) а)

See:

Cabinet Office, Department for Constitutional Affairs, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport

4) упр. обязанность, задача, функция

to perform various little domestic offices — выполнять различные несложные домашние обязанности

5) общ. услуга

through smb.'s good offices — благодаря чьему-л. посредничеству

See:

good offices

6) упр. конторские служащие, сотрудники, коллеги (как правило, с определенным артиклем)

The whole office was at her wedding. — На ее свадьбе присутствовали все ее коллеги.

See:

director's office а) office staff, office and management personnel, office personnel

* * *
офис, рабочее помещение.
* * *

• офис

• офисный

Англо-русский экономический словарь > office

Страницы

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Словари и энциклопедии на Академике

Перевод: с английского на русский

advertising agency manager

См. также в других словарях:

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Словари и энциклопедии на Академике

Перевод: с английского на русский

advertising agency manager

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