-
21 effect
[ɪˈfekt]advertising effect воздействие рекламы advertising effect эффект рекламы effect действие, влияние; воздействие; the effect of light on plants действие света на растения; argument has no effect on him убеждение на него никак не действует beneficial effect благоприятное воздействие binding effect обязательное действие binding effect обязывающее действие to bring to effect, to give effect to, to carry (или to put) into effect осуществлять, приводить в исполнение, проводить в жизнь effect эффект, впечатление; general effect общее впечатление; calculated for effect рассчитанный на эффект carrying into effect ввод в действие carrying into effect вступление в силу effect следствие, результат; cause and effect причина и следствие clustering effect вчт. образование кластеров collateral effect побочное воздействие collateral effect побочный эффект combined effect комбинированный эффект combined effect совместный эффект coming into effect вступление в действие coming into effect вступление в силу communication effect рекл. эффект взаимопонимания consequent effect последствие counterbalance the effect нейтрализовать действие crowding-out effect полит.эк. эффект вытеснения deflationary effect дефляционный эффект degrading effect вчт. эффект ухудшения delaying effect задерживающий эффект delaying effect замедляющее воздействие deterrent effect сдерживающий эффект to do (smth.) for effect делать (что-л.), чтобы произвести впечатление, пустить пыль в глаза edge effect вчт. краевой эффект effect влияние, последствие, эффект, действие, сила effect влияние effect воздействие effect выполнять effect действенность effect действие, сила; to go (или to come) into effect, to take effect вступать в силу (о законе, постановлении, правиле и т. п.) effect действие, влияние; воздействие; the effect of light on plants действие света на растения; argument has no effect on him убеждение на него никак не действует effect заключать effect pl театр., кино звуковые эффекты effect pl имущество, пожитки; sale of household effects распродажа домашних вещей; to leave no effects умереть ничего не оставив наследникам effect исполнение effect осуществлять, совершать, заключать (договор) effect осуществлять effect оформлять effect тех. полезный эффект, производительность (машины) effect предпринимать effect причинять effect производить; выполнять, совершать; осуществлять; to effect a change in a plan произвести изменение в плане; to effect an insurance policy застраховать effect производить (платеж) effect результат effect сила effect следствие, результат; cause and effect причина и следствие effect следствие, результат effect следствие effect содержание; the letter was to the following effect письмо было следующего содержания effect содержание, существо effect цель, намерение; to this effect для этой цели; в этом смысле effect эффект, впечатление; general effect общее впечатление; calculated for effect рассчитанный на эффект effect эффект effect юридическое действие effect производить; выполнять, совершать; осуществлять; to effect a change in a plan произвести изменение в плане; to effect an insurance policy застраховать effect производить; выполнять, совершать; осуществлять; to effect a change in a plan произвести изменение в плане; to effect an insurance policy застраховать effect of legitimacy законное действие effect действие, влияние; воздействие; the effect of light on plants действие света на растения; argument has no effect on him убеждение на него никак не действует effect of validation законное действие failure effect вчт. последствия отказа feedback effect вчт. эффект обратной связи field effect полевой эффект fiscal effect налог. финансовый результат funnelting effect эффект суммирования шумов effect эффект, впечатление; general effect общее впечатление; calculated for effect рассчитанный на эффект to bring to effect, to give effect to, to carry (или to put) into effect осуществлять, приводить в исполнение, проводить в жизнь give effect to осуществлять give effect to приводить в действие give effect to приводить в исполнение give effect to проводить в жизнь effect действие, сила; to go (или to come) into effect, to take effect вступать в силу (о законе, постановлении, правиле и т. п.) halo effect рекл. эффект ореола to have effect иметь желательный результат; подействовать immediate effect немедленный эффект in effect в действительности, в сущности income effect эффект дохода inflationary effect инфляционный эффект injurious effect неблагоприятное воздействие the law goes into effect soon закон скоро вступит в силу leading effect эффект опережения effect pl имущество, пожитки; sale of household effects распродажа домашних вещей; to leave no effects умереть ничего не оставив наследникам legal effect правовые последствия legal effect юридическая сила effect содержание; the letter was to the following effect письмо было следующего содержания leverage effect влияние системы рычагов государственного регулирования liquidity absorbing effect поглощающий эффект ликвидности liquidity effect эффект ликвидности liquidity tightening effect уплотняющий эффект ликвидности long-term effect вчт. отдаленное последействие magnetostrictive effect магнитострикционный эффект masking effect вчт. эффект маскировки material effect существенное влияние memory effect вчт. эффект запоминания изображения no effects нет средств (надпись банка на неакцептованном чеке) of (или to) no effect, without effect безрезультатно; бесцельно of (или to) no effect, without effect безрезультатный of (или to) no effect, without effect бесполезный Pigou effect эффект Пигу (рост потребительского спроса под влиянием увеличения реальной стоимости кассовых остатков, вызванного понижением цен) predictive effect предсказуемостный эффект prejudicial effect наносящее ущерб юридическое действие price-raising effect результат повышения цен probe effect эффект зондирования protective effect защитный эффект publicity effect влияние рекламы put into effect осуществлять put into effect проводить в жизнь real balance effect эффект Пигу real balance effect эффект реальных кассовых остатков reinforcing effect усиливающее действие resulting effect конечный результат retroactive effect обратная сила retroactive effect обратное действие ripple effect волновой эффект effect pl имущество, пожитки; sale of household effects распродажа домашних вещей; to leave no effects умереть ничего не оставив наследникам second-system effect эффект вторичной системы secondary effect побочный эффект side effect побочный эффект side: effect attr. побочный; a side effect побочное действие (лекарства, лечения и т. п.); to put on one side игнорировать stage effect сценический эффект suspensive effect приостанавливающий эффект effect действие, сила; to go (или to come) into effect, to take effect вступать в силу (о законе, постановлении, правиле и т. п.) take effect вступать в силу take effect иметь желаемый результат take effect оказывать действие take effect приводить к желаемому результату take effect производить передачу фьючерсного контракта биржевым брокером третьему лицу take: to effect effect вступить в силу; возыметь действие; to take leave уходить; прощаться (of); to take notice замечать; to take a holiday отдыхать effect цель, намерение; to this effect для этой цели; в этом смысле useful effect полезное действие useful: effect полезный, пригодный; useful effect тех. полезное действие, отдача wave effect волновой эффект weaken the effect ослаблять эффект wealth effect эффект богатства with effect from today вступающий в силу с сегодняшнего дня with immediate effect с немедленным вступлением в силу of (или to) no effect, without effect безрезультатно; бесцельно of (или to) no effect, without effect безрезультатный of (или to) no effect, without effect бесполезный -
22 spot
[spɔt]to act on the spot действовать без промедления; to be on the spot быть очевидцем advertising spot рекламная вставка телевизионной или радиопередачи advertising spot рекламная пауза во время телевизионной или радиопередачи announcer spot рекламное сообщение, читаемое диктором to act on the spot действовать без промедления; to be on the spot быть очевидцем blind spot радио зона молчания blind spot мертвая точка blind spot область, в которой данное лицо плохо разбирается buy currency spot покупать наличную валюту buy spot покупать за наличные buy spot покупать реальный товар deal currency spot совершать валютную сделку с расчетом на второй рабочий день defective spot вчт. дефективный участок spot прыщик; a face covered with spots прыщеватое лицо spot разг. небольшое количество еды или питья; how about a spot of lunch? не позавтракать ли?; will you have a spot of whisky? хотите немного виски? I spotted his roguery as soon as I met him я догадался о его мошенничестве, как только его увидел spot разг. затруднительное положение; on (или upon) the spot, in a spot в опасности, в затруднительном положении spot разг. накрапывать (о дожде); it's beginning to spot, it is spotting with rain пошел дождик spot разг. накрапывать (о дожде); it's beginning to spot, it is spotting with rain пошел дождик spot разг. затруднительное положение; on (или upon) the spot, in a spot в опасности, в затруднительном положении spot место; a retired spot уединенное место; on the spot на месте; сразу, немедленно the people on the spot люди, живущие на месте и знакомые с обстоятельствами to put (smb.) on the spot поставить (кого-л.) в затруднительное положение ready-made spot заранее отснятая передача spot место; a retired spot уединенное место; on the spot на месте; сразу, немедленно sell currency spot продавать валюту sell spot продавать наличный товар soft spot акции, выделяющиеся падением курса soft spot акции, выделяющиеся неустойчивостью spot = spot goods spot валютный своп spot выводить пятна spot готовый к сдаче spot действительный spot действительный товар spot разг. затруднительное положение; on (или upon) the spot, in a spot в опасности, в затруднительном положении spot капля (дождя) spot кассовый spot воен. корректировать стрельбу spot место; a retired spot уединенное место; on the spot на месте; сразу, немедленно spot место spot вчт. место spot разг. накрапывать (о дожде); it's beginning to spot, it is spotting with rain пошел дождик spot наличный spot разг. небольшое количество еды или питья; how about a spot of lunch? не позавтракать ли?; will you have a spot of whisky? хотите немного виски? spot немедленно оплачиваемый spot определить местонахождение, обнаружить spot позор, пятно; without a spot on his reputation с незапятнанной репутацией spot прыщик; a face covered with spots прыщеватое лицо spot пятнать, позорить spot пятнать, пачкать, покрывать(ся) пятнами; this silk spots with water на этом шелке от воды остаются пятна spot пятно; пятнышко; крапинка spot реальный spot реальный товар spot товар по кассовым сделкам spot разг. увидеть, узнать; определить, опознать; to spot the cause of the trouble определить причину неполадок spot условия расчетов, при которых оплата производится немедленно spot вчт. ячейка spot attr. радио местный; spot broadcasting передача местной радиостанции spot attr. наличный; имеющийся на складе; spot cash наличный расчет; spot goods наличный товар; товар с немедленной сдачей spot attr. радио местный; spot broadcasting передача местной радиостанции spot разг. увидеть, узнать; определить, опознать; to spot the cause of the trouble определить причину неполадок to spot the winner определить заранее будущего победителя в состязании spot пятнать, пачкать, покрывать(ся) пятнами; this silk spots with water на этом шелке от воды остаются пятна spot разг. небольшое количество еды или питья; how about a spot of lunch? не позавтракать ли?; will you have a spot of whisky? хотите немного виски? spot позор, пятно; without a spot on his reputation с незапятнанной репутацией yellow spot анат. желтое пятно -
23 target
1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) blanco2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) blanco3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) blancotarget n blanco / objetivotr['tɑːgɪt]1 (of missile, goal, aim) objetivo2 (in shooting, of criticism) blanco3 (board) diana1 (aim at target) apuntar2 (cause to have effect on) dirigir a, destinar a1 (date, figure) fijado,-a; (audience, market) objetivo\SMALLIDIOMATIC EXPRESSION/SMALLto be on target ir de acuerdo a lo previstotarget language idioma nombre masculino de destinotarget practice prácticas nombre femenino plural de tiromoving target blanco móviltarget ['tɑrgət] vt: fijar como objetivo, dirigir, destinartarget n1) : blanco mtarget practice: tiro al blanco2) goal, objective: meta f, objetivo mn.• blanco s.m.• hito s.m.• mira s.f.• mirilla s.f.• objetivo s.m.
I 'tɑːrgət, 'tɑːgɪt1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir*['tɑːɡɪt]1. N1) (Sport) blanco m, diana f ; (Mil) objetivo mhe missed the target — no dio en el blanco or la diana
•
an easy target — (lit, fig) un blanco fácil•
a fixed target — un blanco fijo•
a moving target — un blanco móvil•
the shot was off target — (Ftbl, Hockey etc) el tiro iba desviado a gol•
the shot was on target — (Ftbl, Hockey etc) el tiro iba directo a gol•
a soft target — (lit, fig) un blanco fácil2) (=person on receiving end) [of criticism, remark] blanco m ; [of advertising] objetivo mhe has been the target of criticism over his handling of the affair — ha sido el blanco de las críticas por su manejo del asunto
this made him a prime target for blackmail — esto le convirtió en un blanco perfecto para el chantaje
3) (=objective) objetivo m, meta fproduction targets for 1980 — los objetivos or las metas de producción para 1980
•
the project is on target for completion — el proyecto lleva camino de terminarse dentro del plazo previsto•
to set a target for sth — fijar un objetivo para algoto set o.s. a target — fijarse un objetivo
2. VT1) (Mil) [+ positions, installations] fijar como objetivo2) (=select, single out)cigarette companies seem to be targeting children intentionally — las tabacaleras parecen estar dirigiendo su publicidad a los niños deliberadamente
•
to target sth/sb for sth, the government will target high earners for tax increases — el gobierno hará recaer la subida de los impuestos particularmente sobre aquellos con sueldos elevados3) (fig) (=aim)•
to target sth at sb/sth, products targeted at children — productos dirigidos a los niñosprograms targeted at reducing infant deaths — programas que tienen como objetivo reducir el número de muertes infantiles
3.CPDtarget area N — (Mil) zona f objetivo
target audience N — público m objetivo
target date N — fecha f límite
target group N — grupo m objetivo, grupo m destinatario
target language N — lengua f de destino
target market N — mercado m objetivo
target practice N — tiro m al blanco, prácticas fpl de tiro
target price N — precio m indicativo
target weight N — peso m ideal
* * *
I ['tɑːrgət, 'tɑːgɪt]1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir* -
24 campaign
1. noun1) (Mil.) Feldzug, der2) (organized course of action) Kampagne, die3) (for election) Wahlkampf, der; see also academic.ru/57692/presidential">presidential2. intransitive verbbe campaigning — (for election) [Politiker:] im Wahlkampf stehen
* * *[kæm'pein] 1. noun1) (the operations of an army while fighting in one area or for one purpose: the Burma campaign in the Second World War.) der Feldzug2) (a series of organized actions in support of a cause: a campaign against smoking.) die Kampagne2. verb(to take part in a campaign: He has campaigned against smoking for years.) zu Felde ziehen* * *cam·paign[kæmˈpeɪn]I. nadvertising \campaign Werbekampagne f, Reklamefeldzug fdoor-to-door \campaign Haustüraktion fpublicity \campaign Werbeaktion f, Werbefeldzug m\campaign of violence Gewaltaktion fpolitical \campaign politische Aktionto launch a \campaign eine Kampagne starten[election] \campaign Wahlkampf m, Wahlkampagne fthe Republican \campaign der Wahlkampf der Republikaner\campaign button Wahlkampfplakette f, Wahlkampfanstecker m\campaign donation Wahlgeschenk nt\campaign issue Wahlkampfthema nt\campaign pledge [or promise] Wahlversprechen ntthey've been \campaigning for years to get him out of prison sie setzen sich seit Jahren für seine Freilassung ein▪ to \campaign against sb/sth gegen jdn/etw kämpfen* * *[km'peɪn]1. n2) (fig) Kampagne f, Aktion f; (= election campaign) Feldzug m, Kampagne f2. vi1) (MIL) kämpfen, Krieg führencampaigning in Ruritania — im Einsatz in Ruritanien
2) (fig) (for für against gegen) sich einsetzen, sich starkmachen (inf), agitieren; (outdoors also) auf die Straße gehen; (politician, candidate) im Wahlkampf stehen, den Wahlkampf führen; (supporters) Wahlwerbung treiben* * *campaign [kæmˈpeın]A s1. MIL Feldzug m2. fig Kampagne f, Feldzug m, Aktion f:3. POL Wahlkampf m:campaign button Wahlkampfplakette f;campaign worker Wahlhelfer(in)4. METALL Hütten-, Ofenreise f5. obs Landpartie fB v/i1. MIL an einem Feldzug teilnehmen, kämpfenfor für;against gegen)3. POLa) sich am Wahlkampf beteiligen, im Wahlkampf stehenb) Wahlkampf machen ( for für)* * *1. noun1) (Mil.) Feldzug, der2) (organized course of action) Kampagne, die2. intransitive verbbe campaigning — (for election) [Politiker:] im Wahlkampf stehen
* * *(military) n.Feldzug -¨e m. n.Kampagne -n f.Kampf ¨-e m. -
25 jingle
I ['dʒɪŋgl]1) (of keys) tintinnio m.; (of bells) scampanellio m.2) (verse) cantilena f., filastrocca f.3) (in advertising) jingle m., motivo m. musicaleII 1. ['dʒɪŋgl]verbo transitivo fare tintinnare [ keys]2.* * *['‹iŋɡl] 1. noun1) (a slight metallic ringing sound (made eg by coins or by small bells): The dog pricked up its ears at the jingle of its master's keys.) tintinnio2) (a simple rhyming verse or tune: nursery rhymes and other little jingles; advertising jingles.) ritornello; musichetta2. verb(to (cause to) make a clinking or ringing sound; He jingled the coins in his pocket.) tintinnare, far tintinnare* * *jingle /ˈdʒɪŋgl/n.1 tintinnio; scampanellio2 campanello; campanellino; sonaglio3 filastrocca; poesiola(to) jingle /ˈdʒɪŋgl/A v. i.1 tintinnare; scampanellareB v. t.far tintinnare: He jingled the coins in his pocket, fece tintinnare le monetine che aveva in tasca.* * *I ['dʒɪŋgl]1) (of keys) tintinnio m.; (of bells) scampanellio m.2) (verse) cantilena f., filastrocca f.3) (in advertising) jingle m., motivo m. musicaleII 1. ['dʒɪŋgl]verbo transitivo fare tintinnare [ keys]2. -
26 work
work [wɜ:k]travail ⇒ 1 (a)-(e), 1 (g) œuvre ⇒ 1 (a), 1 (f) besogne ⇒ 1 (b) emploi ⇒ 1 (c) ouvrage ⇒ 1 (f) recherches ⇒ 1 (g) travailler ⇒ 2A (a)-(e), 3A (b), 3A (c), 3A (e), 3C (a) fonctionner ⇒ 2B (a) marcher ⇒ 2B (a), 2B (b) réussir ⇒ 2B (b) agir ⇒ 2B (c), 2B (d) faire travailler ⇒ 3A (a) faire marcher ⇒ 3B (a) façonner ⇒ 3C (a) mécanisme ⇒ 4 1 (a) travaux ⇒ 4 1 (b) usine ⇒ 4 2 (a)1 noun(a) (effort, activity) travail m, œuvre f;∎ computers take some of the work out of filing les ordinateurs facilitent le classement;∎ this report needs more work il y a encore du travail à faire sur ce rapport, ce rapport demande plus de travail;∎ she's done a lot of work for charity elle a beaucoup travaillé pour des associations caritatives;∎ it will take a lot of work to make a team out of them ça va être un drôle de travail de faire d'eux une équipe;∎ keep up the good work! continuez comme ça!;∎ nice or good work! c'est du bon travail!, bravo!;∎ that's fine work or a fine piece of work c'est du beau travail;∎ your work has been useful vous avez fait du travail utile;∎ work on the tunnel is to start in March (existing tunnel) les travaux sur le tunnel doivent commencer en mars; (new tunnel) la construction du tunnel doit commencer en mars;∎ work in progress Administration travail en cours; Accountancy travaux mpl en cours, inventaire m de production; (sign) travaux en cours;∎ she put a lot of work into that book elle a beaucoup travaillé sur ce livre;∎ to make work for sb compliquer la vie à qn;∎ to start work, to set to work se mettre au travail;∎ she set or she went to work on the contract elle a commencé à travailler sur le contrat;∎ he set to work undermining their confidence il a entrepris de saper leur confiance;∎ I set him to work (on) painting the kitchen je lui ai donné la cuisine à peindre;∎ they put him to work in the kitchen ils l'ont mis au travail dans la cuisine;∎ let's get (down) to work! (mettons-nous) au travail!;∎ proverb all work and no play makes Jack a dull boy beaucoup de travail et peu de loisirs ne réussissent à personne(b) (duty, task) travail m, besogne f;∎ I've got loads of work to do j'ai énormément de travail à faire;∎ she gave us too much work elle nous a donné trop de travail;∎ he's trying to get some work done il essaie de travailler un peu;∎ they do their work well ils travaillent bien, ils font du bon travail;∎ it's hard work c'est du travail, ce n'est pas facile;∎ it's thirsty work ça donne soif;∎ to make short or light work of sth expédier qch;∎ figurative to make short work of sb ne faire qu'une bouchée de qn;∎ familiar it's nice work if you can get it! c'est une bonne planque, encore faut-il la trouver!(c) (paid employment) travail m, emploi m;∎ what (kind of) work do you do? qu'est-ce que vous faites dans la vie?, quel travail faites-vous?;∎ I do translation work je suis traducteur, je fais des traductions;∎ to find work trouver du travail;∎ to look for work chercher du travail ou un emploi;∎ to be in work travailler, avoir un emploi;∎ to be out of work être au chômage ou sans travail ou sans emploi;∎ he had a week off work (holiday) il a pris une semaine de vacances; (illness) il n'est pas allé au travail pendant une semaine;∎ to take time off work prendre des congés;∎ she's off work today elle ne travaille pas aujourd'hui;∎ to do a full day's work faire une journée entière de travail;∎ I go to work by bus je vais au travail en bus;∎ I'm late for work je suis en retard pour le travail;∎ he's a friend from work c'est un collègue;∎ where is your (place of) work? où travaillez-vous?, quel est votre lieu de travail?;∎ on her way home from work en rentrant du travail(e) (papers, material etc being worked on) travail m;∎ to take work home prendre du travail à la maison;∎ her work was all over the table son travail était étalé sur la table∎ it's all my own work j'ai tout fait moi-même;∎ it's an interesting piece of work (gen) c'est un travail intéressant; Art, Literature & Music c'est une œuvre intéressante;∎ very detailed/delicate work (embroidery, carving etc) ouvrage très détaillé/délicat;∎ these formations are the work of the wind ces formations sont l'œuvre du vent;∎ the silversmith sells much of his work to hotels l'orfèvre vend une grande partie de ce qu'il fait ou de son travail à des hôtels;∎ the complete works of Shakespeare les œuvres complètes ou l'œuvre de Shakespeare;∎ a new work on Portugal un nouvel ouvrage sur le Portugal;∎ a work of art une œuvre d'art;∎ works of fiction des ouvrages de fiction(g) (research) travail m, recherches fpl;∎ there hasn't been a lot of work done on the subject peu de travail a été fait ou peu de recherches ont été faites sur le sujet∎ good works bonnes œuvres fpl;∎ each man will be judged by his works chaque homme sera jugé selon ses œuvres;∎ charitable works actes mpl de charité, actes mpl charitables;∎ the murder is the work of a madman le meurtre est l'œuvre d'un fou∎ wait until the medicine has done its work attendez que le médicament ait agi ou ait produit son effetA.(a) (exert effort on a specific task, activity etc) travailler;∎ we worked for hours cleaning the house nous avons passé des heures à faire le ménage;∎ they worked in the garden ils ont fait du jardinage;∎ we work hard nous travaillons dur;∎ she's working on a novel just now elle travaille à un roman en ce moment;∎ a detective is working on this case un détective est sur cette affaire;∎ he works at or on keeping himself fit il fait de l'exercice pour garder la forme;∎ we have to work to a deadline nous devons respecter des délais dans notre travail;∎ we have to work to a budget nous devons travailler avec un certain budget;∎ I've worked with the handicapped before j'ai déjà travaillé avec les handicapés;∎ I work with the Spanish on that project je travaille (en collaboration) avec les Espagnols sur ce projet(b) (be employed) travailler;∎ he works as a teacher il a un poste d'enseignant;∎ I work in advertising je travaille dans la publicité;∎ who do you work for? chez qui est-ce que vous travaillez?;∎ she works in or for a bank elle travaille dans ou pour une banque;∎ I work a forty-hour week je travaille quarante heures par semaine, je fais une semaine de quarante heures;∎ to work for a living travailler pour gagner sa vie;∎ Industry to work to rule faire la grève du zèle∎ to work for a good cause travailler pour une bonne cause;∎ they're working for better international relations ils s'efforcent d'améliorer les relations internationales∎ you're going to have to work if you want to pass the exam il va falloir que tu travailles ou que tu étudies si tu veux avoir ton examen(e) (use a specified substance) travailler;∎ this sculptor works in or with copper ce sculpteur travaille avec le cuivre;∎ she has always worked in or with watercolours elle a toujours travaillé avec de la peinture à l'eauB.(a) (function, operate → machine, brain, system) fonctionner, marcher;∎ the lift doesn't work at night l'ascenseur ne marche pas la nuit;∎ the lift never works l'ascenseur est toujours en panne;∎ the radio works off batteries la radio fonctionne avec des piles;∎ a pump worked by hand une pompe actionnée à la main ou manuellement;∎ they soon got or had it working ils sont vite parvenus à le faire fonctionner;∎ she sat still, her brain or her mind working furiously elle était assise immobile, le cerveau en ébullition;∎ figurative everything worked smoothly tout s'est déroulé comme prévu;∎ your idea just won't work ton idée ne peut pas marcher;∎ this relationship isn't working cette relation ne marche pas;∎ that argument works both ways ce raisonnement est à double tranchant;∎ how does the law work exactly? comment la loi fonctionne-t-elle exactement?(b) (produce results, succeed) marcher, réussir;∎ it worked brilliantly ça a très bien marché;∎ their scheme didn't work leur complot a échoué;∎ that/flattery won't work with me ça/la flatterie ne prend pas avec moi(c) (drug, medicine) agir, produire ou faire son effet∎ the acid works as a catalyst l'acide agit comme ou sert de catalyseur;∎ events have worked against us/in our favour les événements ont agi contre nous/en notre faveur;∎ I'm working on the assumption that they'll sign the contract je pars du principe qu'ils signeront le contratC.∎ to work loose se desserrer;∎ to work free se libérer;∎ the nail worked through the sole of my shoe le clou est passé à travers la semelle de ma chaussure(b) (face, mouth) se contracter, se crisperA.(a) (worker, employee, horse) faire travailler;∎ the boss works his staff hard le patron exige beaucoup de travail de ses employés;∎ you work yourself too hard tu te surmènes;∎ to work oneself to death se tuer à la tâche;∎ to work one's fingers to the bone s'user au travail∎ they worked their passage to India ils ont payé leur passage en Inde en travaillant;∎ I worked my way through college j'ai travaillé pour payer mes études à l'université∎ he works the southern sales area il travaille pour le service commercial de la région sud;∎ the pollster worked both sides of the street le sondeur a enquêté des deux côtés de la rue;∎ figurative the candidate worked the crowd le candidat s'efforçait de soulever l'enthousiasme de la foule;∎ a real-estate agent who works the phones un agent immobilier qui fait de la prospection par téléphone;∎ she works the bars (prostitute) elle travaille dans les bars(d) (achieve, accomplish)∎ the new policy will work major changes la nouvelle politique opérera ou entraînera des changements importants;∎ the story worked its magic or its charm on the public l'histoire a enchanté le public;∎ to work a spell on sb jeter un sort à qn;∎ to work miracles faire ou accomplir des miracles;∎ to work wonders faire merveille;∎ she has worked wonders with the children elle a fait des merveilles avec les enfantsB.∎ this switch works the furnace ce bouton actionne ou commande la chaudière;∎ he knows how to work the drill il sait se servir de la perceuse∎ I worked the handle up and down j'ai remué la poignée de haut en bas;∎ to work one's hands free parvenir à dégager ses mains;∎ she worked the ropes loose elle a réussi à desserrer les cordes petit à petit∎ I worked my way along the ledge j'ai longé la saillie avec précaution;∎ he worked his way down/up the cliff il a descendu/monté la falaise lentement;∎ the beggar worked his way towards us le mendiant s'est approché de nous;∎ they worked their way through the list ils ont traité chaque élément de la liste tour à tour;∎ he's worked his way through the whole grant il a épuisé toute la subvention;∎ a band of rain working its way across the country un front de pluie qui traverse le pays;∎ they have worked themselves into a corner ils se sont mis dans une impasse∎ she managed to work a few days off elle s'est arrangée ou s'est débrouillée pour avoir quelques jours de congé;∎ I worked it or worked things so that she's never alone j'ai fait en sorte qu'elle ou je me suis arrangé pour qu'elle ne soit jamais seuleC.(a) (shape → leather, metal, stone) travailler, façonner; (→ clay, dough) travailler, pétrir; (→ object, sculpture) façonner; Sewing (design, initials) broder;∎ she worked the silver into earrings elle a travaillé l'argent pour en faire des boucles d'oreilles;∎ she worked a figure out of the wood elle a sculpté une silhouette dans le bois;∎ the flowers are worked in silk les fleurs sont brodées en soie;∎ work the putty into the right consistency travaillez le mastic pour lui donner la consistance voulue∎ gently work the cream into your hands massez-vous les mains pour faire pénétrer la crème;∎ work the dye into the surface of the leather faites pénétrer la teinture dans le cuir(c) (excite, provoke)∎ the orator worked the audience into a frenzy l'orateur a enflammé ou a galvanisé le public;∎ she worked herself into a rage elle s'est mise dans une colère noire4 works∎ familiar to foul up or to gum up the works tout foutre en l'air∎ road works travaux mpl; (sign) travaux;∎ Minister/Ministry of Works ministre m/ministère m des Travaux publics2 noun∎ a printing works une imprimerie;∎ a gas works une usine à gaz;∎ price ex works prix m sortie usine∎ the (whole) works tout le bataclan ou le tralala;∎ they had eggs, bacon, toast, the works ils mangeaient des œufs, du bacon, du pain grillé, tout, quoi!;∎ American to shoot the works jouer le grand jeu;∎ American we shot the works on the project nous avons mis le paquet sur le projet;∎ to give sb the works (special treatment) dérouler le tapis rouge pour qn; (beating) passer qn à tabac5 at work∎ to be at work on sth/(on) doing sth travailler (à) qch/à faire qch;∎ he's at work on a new book il travaille à un nouveau livre;∎ they're hard at work painting the house ils sont en plein travail, ils repeignent la maison∎ there are several factors at work here il y a plusieurs facteurs qui entrent en jeu ou qui jouent ici;∎ there are evil forces at work des forces mauvaises sont en action2 adverb∎ she's at work (gen) elle est au travail; (office) elle est au bureau; (factory) elle est à l'usine;∎ I'll phone you at work je t'appellerai au travail;∎ we met at work on s'est connus au travailworks band fanfare m (d'une entreprise);American work coat blouse f;works committee, works council comité m d'entreprise;work ethic = exaltation des valeurs liées au travail;work experience stage m (en entreprise);∎ the course includes two months' work experience le programme comprend un stage en entreprise de deux mois;American work farm = camp de travail forcé où les détenus travaillent la terre;Computing work file fichier m de travail;work flow déroulement m des opérations;work group groupe m de travail;works manager directeur(trice) m,f d'usine;work permit permis m de travail;Computing work sheet feuille f de travail;∎ I need more work space j'ai besoin de plus d'espace pour travailler;work surface surface f de travail;American work week semaine f de travailtravailler;∎ while he worked away at fixing the furnace tandis qu'il travaillait à réparer la chaudière;∎ we worked away all evening nous avons passé la soirée à travaillerglisser;∎ her socks had worked down around her ankles ses chaussettes étaient tombées sur ses chevilles(a) (incorporate) incorporer;∎ work the ointment in thoroughly faites bien pénétrer la pommade;∎ Cookery work the butter into the flour incorporez le beurre à la farine∎ he worked in a few sly remarks about the boss il a réussi à glisser quelques réflexions sournoises sur le patron;∎ I'll try and work the translation in some time this week (into schedule) j'essayerai de (trouver le temps de) faire la traduction dans le courant de la semaine(a) (dispose of → fat, weight) se débarrasser de, éliminer; (→ anxiety, frustration) passer, assouvir;∎ I worked off my excess energy chopping wood j'ai dépensé mon trop-plein d'énergie en cassant du bois;∎ he worked off his tensions by running il s'est défoulé en faisant du jogging;∎ to work off one's anger on sb passer sa colère sur qn(b) (debt, obligation)∎ it took him three months to work off his debt il a dû travailler trois mois pour rembourser son emprunt➲ work on∎ we've been working on him but he still won't go nous avons essayé de le persuader mais il ne veut toujours pas y aller;∎ I'll work on her je vais m'occuper d'elle(b) (task, problem)∎ the police are working on who stole the jewels la police s'efforce de retrouver celui qui a volé les bijoux;∎ he's been working on his breaststroke/emotional problems il a travaillé sa brasse/essayé de résoudre ses problèmes sentimentaux;∎ have you got any ideas? - I'm working on it as-tu des idées? - je cherche∎ have you any data to work on? avez-vous des données sur lesquelles vous fonder?(continue to work) continuer à travailler➲ work out(a) (discharge fully) acquitter en travaillant;∎ to work out one's notice faire son préavis∎ I work it out at £22 d'après mes calculs, ça fait 22 livres∎ have they worked out their differences? est-ce qu'ils ont réglé ou résolu leurs différends?;∎ I'm sure we can work this thing out (your problem) je suis sûr que nous pouvons arranger ça; (our argument) je suis sûr que nous finirons par nous mettre d'accord;∎ things will work themselves out les choses s'arrangeront toutes seules ou d'elles-mêmes∎ to work out a solution trouver une solution;∎ have you worked out yet when it's due to start? est-ce que tu sais quand ça doit commencer?;∎ she had it all worked out elle avait tout planifié;∎ we worked out an easier route nous avons trouvé un itinéraire plus facile(e) (figure out) arriver à comprendre;∎ I finally worked out why he was acting so strangely j'ai enfin découvert ou compris pourquoi il se comportait si bizarrement;∎ the dog had worked out how to open the door le chien avait compris comment ouvrir la porte;∎ I can't work her out je n'arrive pas à la comprendre;∎ I can't work their relationship out leurs rapports me dépassent(f) (mine, well) épuiser∎ it depends on how things work out ça dépend de la façon dont les choses se passent;∎ the trip worked out as planned le voyage s'est déroulé comme prévu;∎ I wonder how it will all work out je me demande comment tout cela va s'arranger;∎ it all worked out for the best tout a fini par s'arranger pour le mieux;∎ but it didn't work out that way mais il en a été tout autrement;∎ it worked out badly for them les choses ont mal tourné pour eux∎ she worked out fine as personnel director elle s'est bien débrouillée comme directeur du personnel;∎ are things working out for you OK? est-ce que ça se passe bien pour toi?;∎ did the new job work out? ça a marché pour le nouveau boulot?;∎ it didn't work out between them les choses ont plutôt mal tourné entre eux;∎ their project didn't work out leur projet est tombé à l'eau∎ how much does it all work out at? ça fait combien en tout?;∎ the average price for an apartment works out to or at $5,000 per square metre le prix moyen d'un appartement s'élève ou revient à 5000 dollars le mètre carré;∎ that works out at three hours a week ça fait trois heures par semaine;∎ electric heating works out expensive le chauffage électrique revient cher∎ the wind worked round to the north le vent a tourné au nord petit à petit∎ he finally worked round to the subject of housing il a fini par aborder le sujet du logement;∎ what's she working round to? où veut-elle en venir?∎ (bring round) I worked the conversation round to my salary j'ai amené la conversation sur la question de mon salaire∎ we worked our way through the crowd nous nous sommes frayé un chemin à travers la foule;∎ he worked his way through the book il a lu le livre du début à la fin;∎ figurative I worked the problem through j'ai étudié le problème sous tous ses aspects∎ she worked through lunch elle a travaillé pendant l'heure du déjeuner∎ he worked through his emotional problems il a réussi à assumer ses problèmes affectifs➲ work up(a) (stir up, rouse) exciter, provoquer;∎ he worked up the crowd il a excité la foule;∎ he worked the crowd up into a frenzy il a rendu la foule frénétique;∎ he works himself up or he gets himself worked up over nothing il s'énerve pour rien;∎ she had worked herself up into a dreadful rage elle s'était mise dans une rage terrible∎ I want to work these ideas up into an article je veux développer ces idées pour en faire un article;∎ to work up an appetite se mettre en appétit;∎ we worked up a sweat/a thirst playing tennis jouer au tennis nous a donné chaud/soif;∎ I can't work up any enthusiasm for this work je n'arrive pas à avoir le moindre enthousiasme pour ce travail;∎ he tried to work up an interest in the cause il a essayé de s'intéresser à la cause∎ to work one's way up faire son chemin;∎ she worked her way up from secretary to managing director elle a commencé comme secrétaire et elle a fait son chemin jusqu'au poste de P-DG;∎ I worked my way up from nothing je suis parti de rien(a) (clothing) remonter∎ the film was working up to a climax le film approchait de son point culminant;∎ things were working up to a crisis une crise se préparait, on était au bord d'une crise;∎ she's working up to what she wanted to ask elle en vient à ce qu'elle voulait demander;∎ what are you working up to? où veux-tu en venir? -
27 direct
di'rekt
1. adjective1) (straight; following the quickest and shortest way: Is this the most direct route?) directo2) ((of manner etc) straightforward and honest: a direct answer.) franco, sincero, directo3) (occurring as an immediate result: His dismissal was a direct result of his rudeness to the manager.) directo4) (exact; complete: Her opinions are the direct opposite of his.) exacto5) (in an unbroken line of descent from father to son etc: He is a direct descendant of Napoleon.) directo
2. verb1) (to point, aim or turn in a particular direction: He directed my attention towards the notice.) dirigir2) (to show the way to: She directed him to the station.) indicar el camino3) (to order or instruct: We will do as you direct.) ordenar4) (to control or organize: A policeman was directing the traffic; to direct a film.) dirigir•- directional
- directive
- directly
- directness
- director
- directory
direct1 adj directodirect2 adv directodirect3 vb dirigir / indicartr[dɪ'rekt, daɪ'rekt]1 (gen) directo,-a■ there is a direct link between smoking and cancer hay una relación directa entre el tabaco y el cáncer2 (exact, complete) exacto,-a3 (straightforward - person, manner) franco,-a, sincero,-a; (- question) directo,-a; (- answer) claro,-a1 (go, write, phone) directamente; (broadcast) en directo■ does this train go direct to Bristol? ¿este tren va directo a Bristol?1 (show the way) indicar el camino a2 (letter, parcel) mandar, dirigir3 (attention, remark) dirigir4 (traffic, organization, inquiry) dirigir5 (play, actors) dirigir6 formal use (order, command) ordenar1 (play, actors) dirigir\SMALLIDIOMATIC EXPRESSION/SMALLto be a direct descendent of somebody ser descendiente directo,-a de alguien, descender de alguien por línea directato make/score a direct hit dar en el blancodirect current corriente nombre femenino continuadirect debit domiciliación nombre femenino de pagosdirect object complemento directodirect speech estilo directodirect [də'rɛkt, daɪ-] vt1) address: dirigir, mandar2) aim, point: dirigir3) guide: indicarle el camino (a alguien), orientar4) manage: dirigirto direct a film: dirigir una película5) command: ordenar, mandardirect adv: directamentedirect adj1) straight: directo2) frank: francoadj.• directo, -a adj.• exacto, -a adj.• seguido, -a adj.• sincero, -a adj.adv.• derecho adv.v.• conducir v.• dirigir v.• encaminar v.• encauzar v.• enderezar v.• enjergar v.• gobernar v.• guiar v.• mandar v.• menear v.• regentar v.də'rekt, daɪ-, daɪ'rekt, dɪ-
I
1)a) <route/flight> directo; < contact> directo; <cause/consequence> directodirect dialing o (BrE) dialling — ( Telec) servicio m automático, discado m directo or automático (AmL)
direct taxation — tributación f directa
b) ( in genealogy)c) ( exact) <equivalent/quotation> exactoto score a direct hit — dar* en el blanco
d) ( Ling) (before n) <question/command> en estilo directodirect discourse o (BrE) speech — estilo m directo
2) (frank, straightforward) <person/manner> franco, directo; < question> directo
II
1) <write/phone> directamente; < goavel> (BrE) directo, directamenteto dial direct — ( Telec) marcar* or (AmL tb) discar* directamente el número
2) ( straight) directamentedirect from Paris — (Rad, TV) en directo desde París
3) ( straightforwardly) (esp AmE colloq) directamente, sin rodeos
III
1.
1)a) ( give directions to) indicarle* el camino ab) ( address) \<\<letter/parcel\>\> mandar, dirigir*2) ( aim) dirigir*3) \<\<play/orchestraaffic\>\> dirigir*4) ( order) (frml) ordenarto direct somebody to + INF — ordenarle a alguien que (+ subj)
2.
vi (Cin, Theat) dirigir*[daɪ'rekt]1. ADJ1) (=without detour) [route, train, flight] directo2) (=immediate) [cause, result] directo; [contact, control, responsibility, descendant] directo"keep away from direct heat" — "no exponer directamente al calor"
3) (=straightforward, not evasive) [answer, refusal] claro, inequívoco; [manner, character] abierto, franco2. ADV1) (=straight) [go, fly, pay] directamentewe fly direct to Santiago — volamos directo or directamente a Santiago
2) (=frankly) con franqueza, sin rodeos3. VT1) (=aim) [+ remark, gaze, attention] dirigir (at, to a)2) (=give directions to)can you direct me to the station? — ¿me puede indicar cómo llegar a la estación?
3) (=control) [+ traffic, play, film] dirigir4) (=instruct)to direct that... — mandar que...
4.CPDdirect access N — (Comput) acceso m directo
direct action N — acción f directa
direct advertising N — publicidad f directa
direct cost N — costo m directo
direct current N — (Elec) corriente f continua
direct debit N — pago m a la orden
direct debiting N — domiciliación f (de pagos)
direct dialling N — servicio m (telefónico) automático, discado m directo (LAm)
direct discourse N — (esp US) (Gram) estilo m directo
direct free kick N — golpe m libre directo
direct grant school N — (Brit) † escuela f subvencionada
direct hit N — (Mil) impacto m directo
direct mail N — publicidad f por correo, correspondencia f directa
direct mail shot N — (Brit) campaña f publicitaria por correo, mailing m
direct marketing N — márketing m directo
direct object N — (Gram) complemento m directo
direct rule N — gobierno m directo
direct selling N — ventas fpl directas
direct speech N — (Ling) estilo m directo
direct tax N — impuesto m directo
direct taxation N — tributación f directa
* * *[də'rekt, daɪ-, daɪ'rekt, dɪ-]
I
1)a) <route/flight> directo; < contact> directo; <cause/consequence> directodirect dialing o (BrE) dialling — ( Telec) servicio m automático, discado m directo or automático (AmL)
direct taxation — tributación f directa
b) ( in genealogy)c) ( exact) <equivalent/quotation> exactoto score a direct hit — dar* en el blanco
d) ( Ling) (before n) <question/command> en estilo directodirect discourse o (BrE) speech — estilo m directo
2) (frank, straightforward) <person/manner> franco, directo; < question> directo
II
1) <write/phone> directamente; <go/travel> (BrE) directo, directamenteto dial direct — ( Telec) marcar* or (AmL tb) discar* directamente el número
2) ( straight) directamentedirect from Paris — (Rad, TV) en directo desde París
3) ( straightforwardly) (esp AmE colloq) directamente, sin rodeos
III
1.
1)a) ( give directions to) indicarle* el camino ab) ( address) \<\<letter/parcel\>\> mandar, dirigir*2) ( aim) dirigir*3) \<\<play/orchestra/traffic\>\> dirigir*4) ( order) (frml) ordenarto direct somebody to + INF — ordenarle a alguien que (+ subj)
2.
vi (Cin, Theat) dirigir* -
28 splash
1. transitive verb1) spritzen2) (Journ.) als Aufmacher bringen [Story usw.]2. intransitive verb1) (fly about in drops) spritzen2) (cause liquid to fly about) [umher]spritzen3) (move with splashing) platschen (ugs.)3. noun1) Spritzen, dashit the water with a splash — ins Wasser platschen (ugs.)
make a [big] splash — (fig.) Furore machen
2) (liquid) Spritzer, der3) (noise) Plätschern, dasPhrasal Verbs:- academic.ru/120833/splash_about">splash about* * *[splæʃ] 1. verb1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) bespritzen2) (to (cause to) fly about in drops: Water splashed everywhere.) spritzen3) (to fall or move with splashes: The children were splashing in the sea.) planschen4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) auffallend anbringen2. noun1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) das Klatschen2) (a mark made by splashing: There was a splash of mud on her dress.) der Spritzer3) (a bright patch: a splash of colour.) der Fleck* * *[splæʃ]I. n<pl -es>he dived into the pool with a big \splash es platschte, als er in den Pool spranga \splash in the pool eine Runde im Beckena \splash of brandy/rum/vodka ein Schuss m Weinbrand/Rum/Wodka\splash of colour Farbklecks m, Farbtupfer mto make a \splash Furore machenIII. vt1. (scatter liquid)▪ to \splash sth etw verspritzento \splash soda into a drink Sodawasser in ein Getränk spritzen2. (stain with liquid)▪ to \splash sth etw bespritzena stream of coffee \splashed the counter ein Kaffeestrahl ergoss sich über die Theke3. (spray)▪ to \splash sb/sth jdn/etw bespritzento \splash water all over sb jdn mit Wasser vollspritzenthe press has \splashed the story on the front page die Presse hat die Geschichte auf der ersten Seite groß rausgebracht famher picture was \splashed all over the newspapers ihr Bild erschien groß in allen ZeitungenIV. vi2. (play in water)▪ to \splash [about] [herum]planschen3. (spill) spritzena stream of juice \splashed over the counter ein Saftstrahl ergoss sich über die Theke* * *[splʃ]1. nhe dived in with a splash — es spritzte/platschte, als er hineinsprang
it made a splash as it hit the water — das Wasser spritzte nach allen Seiten, als es hineinfiel; (noise) es fiel platschend ins Wasser
to make a splash (fig) — Furore machen; (news) wie eine Bombe einschlagen; (book) einschlagen
2) (= sth splashed) Spritzer m; (esp in drink etc) Schuss m; (of colour, light) Tupfen m; (= patch) Fleck m2. vtto splash sb with water, to splash water over sb — jdn mit Wasser bespritzen
to splash paint on sth — etw mit Farbe bespritzen; (with brush) Farbe auf etw (acc) klatschen
the story was splashed all over the papers — die Geschichte wurde in allen Zeitungen groß rausgebracht (inf)
3. vi(liquid) spritzen; (rain, waves) klatschen; (tears) tropfen; (when diving, walking etc) platschen; (when playing) plan(t)schen* * *splash [splæʃ]A v/t1. bespritzen ( with mit)2. a) Wasser etc spritzen (on, over über akk):splash one’s money about bes Br umg mit Geld um sich werfen;splash out £500 bes Br umg 500 Pfund springen lassen (on für)b) Farbe etc klatschen (on auf akk)4. (be)sprenkeln5. umg (in der Zeitung) in großer Aufmachung bringen, groß herausstellen6. Plakate etc anbringen (on an dat)B v/i1. spritzen2. platschen:a) plan(t)schen:b) plumpsen umg:splash down wassern, eintauchen (Raumkapsel)C s1. Spritzen n2. Platschen n3. Klatschen n4. Spritzer m, (Spritz)Fleck m5. (Farb-, Licht) Fleck m6. umga) Aufsehen n, Sensation f:make a splash Aufsehen erregen, Furore machenb) große Aufmachung (in der Presse etc):get a splash groß herausgestellt werdenc) protziger Aufwand7. besonders Br Schuss m (Sodawasser etc)* * *1. transitive verb1) spritzensplash somebody/something with something — jemanden/etwas mit etwas bespritzen
2) (Journ.) als Aufmacher bringen [Story usw.]2. intransitive verb1) (fly about in drops) spritzen2) (cause liquid to fly about) [umher]spritzen3) (move with splashing) platschen (ugs.)3. noun1) Spritzen, dasmake a [big] splash — (fig.) Furore machen
2) (liquid) Spritzer, der3) (noise) Plätschern, dasPhrasal Verbs:* * *v.anspritzen v.bespritzen v.platschen v. -
29 jingle
'‹iŋɡl
1. noun1) (a slight metallic ringing sound (made eg by coins or by small bells): The dog pricked up its ears at the jingle of its master's keys.) tintineo2) (a simple rhyming verse or tune: nursery rhymes and other little jingles; advertising jingles.) tonadilla (publicitaria)
2. verb(to (cause to) make a clinking or ringing sound; He jingled the coins in his pocket.) tintinearjingle vb tintinearthe bells jingled as the horse trotted along al trotar el caballo, tintineaban las campanillastr['ʤɪŋgəl]1 tintineo2 SMALLTELEVISION/SMALL tonadilla publicitaria1 tintinear1 hacer sonar: tintinearjingle vt: hacer sonarjingle n1) tinkle: tintineo m, retintín m2) : canción f rimadan.• anuncio rimado s.m.• cascabeleo s.m.• retintín s.m.• rima infantil s.f.• tintineo s.m.• tintín s.m.v.• cascabelear v.• hacer sonar v.• retiñir v.• sonajear v.• tintinear v.
I 'dʒɪŋgəl1) ( sound) (no pl) tintineo m; ( of harness bells) cascabeleo m, tintineo m2) c ( Marketing) jingle m (publicitario)
II
intransitive verb tintinear['dʒɪŋɡl]1. N1) (=sound) tintineo m, retintín m2) (Literat) poemita m popular, rima f infantil; (=advertising jingle) cancioncilla f, musiquilla f (de anuncio)2.VT [+ coins, jewellery] hacer tintinear3.VI [bells] tintinear* * *
I ['dʒɪŋgəl]1) ( sound) (no pl) tintineo m; ( of harness bells) cascabeleo m, tintineo m2) c ( Marketing) jingle m (publicitario)
II
intransitive verb tintinear -
30 jingle
1. noun1) Klingeln, das; Bimmeln, das (ugs.); (of cutlery, chains, spurs) Klirren, das; (of coins, keys) Geklimper, das2) (trivial verse) Wortgeklingel, das (abwertend); (Commerc.) Werbespruch, der; Jingle, der (Werbespr.)2. intransitive verb[Metallgegenstände:] klimpern; [Kasse, Schelle:] klingeln; [Glöckchen:] bimmeln3. transitive verbklingeln mit, (ugs.) bimmeln mit [Glöckchen]; klimpern mit [Münzen, Schlüsseln, Armreifen]* * *['‹iŋɡl] 1. noun1) (a slight metallic ringing sound (made eg by coins or by small bells): The dog pricked up its ears at the jingle of its master's keys.) das Klimpern2) (a simple rhyming verse or tune: nursery rhymes and other little jingles; advertising jingles.) das Wortgeklingel2. verb* * *jin·gle[ˈʤɪŋgl̩]I. vtto \jingle bells Glöckchen klingeln [o bimmeln] lassento \jingle coins mit Münzen klimpernto \jingle keys mit Schlüsseln klirren [o rasselnIII. n1. no pl (metallic ringing) of bells Klingeln nt, Bimmeln nt, Läuten nt SCHWEIZ; of coins Klimpern nt; of keys Klirren nt* * *['dZɪŋgl]1. n2. vi(keys, bracelets, coins etc) klimpern; (bells) bimmeln3. vtkeys, bracelets, coins klimpern mit; bells bimmeln lassen* * *jingle [ˈdʒıŋɡl]A v/i klimpern (Münzen etc), bimmeln (Glöckchen etc)B v/t klimpern mit, bimmeln lassenC s1. Klimpern n, Bimmeln n:a) → C 3,b) Schlittenglocke f,c) TECH Signalglocke f2. Glöckchen n3. Jingle m (einprägsames Verschen oder Liedchen, besonders in der Werbung)* * *1. noun1) Klingeln, das; Bimmeln, das (ugs.); (of cutlery, chains, spurs) Klirren, das; (of coins, keys) Geklimper, das2) (trivial verse) Wortgeklingel, das (abwertend); (Commerc.) Werbespruch, der; Jingle, der (Werbespr.)2. intransitive verb[Metallgegenstände:] klimpern; [Kasse, Schelle:] klingeln; [Glöckchen:] bimmeln3. transitive verbklingeln mit, (ugs.) bimmeln mit [Glöckchen]; klimpern mit [Münzen, Schlüsseln, Armreifen]* * *v.klimpern v.klingeln v. -
31 promotion
1. n содействие; поощрение, поддержка2. n подстрекательство3. n продвижение по службе, повышение в должности; производство в чинsales promotion — стимулирование сбыта; продвижение товара
4. n учреждение, основаниеpromotion money, expenses of promotion — расходы по учреждению
5. n реклама; рекламная кампания; рекламирование; рекламно-пропагандистская деятельностьpromotion man — посредник, агент
6. n шахм. продвижение пешкиabove-the-line promotion — продвижение товаров и услуг посредством рекламы в средствах массовой информации
Синонимический ряд:1. advance (noun) advance; betterment; graduation; move up; raise; rise2. advancement (noun) advancement; elevation; jump; preference; preferment; prelation; upgrading3. advertising (noun) advertisement; advertising; broadcasting; buildup; fanfare; notice; plugging; pr job; press-agentry; propaganda; publicity; puffery; pushing4. encouragement (noun) aid; boosting; encouragement; enhancement; furtherance; help; improvement; patronage; sanction; support -
32 direct
direct [dɪ'rekt]diriger ⇒ 1 (a), 1 (d), 1 (g), 2 (a), 2 (b) réaliser ⇒ 1 (b) adresser ⇒ 1 (c) ordonner ⇒ 1 (e) instruire ⇒ 1 (f) faire de la réalisation ⇒ 2 (c) direct ⇒ 3 (a)-(c), 3 (e) exact ⇒ 3 (d) directement ⇒ 4(a) (supervise → business) diriger, gérer, mener; (→ office, work) diriger; (→ movements) guider; (→ traffic) régler(b) Cinema, Radio & Television (film, programme) réaliser; (actors) diriger; Theatre (play) mettre en scène;∎ directed by Danny Boyle Cinema, Radio & Television réalisation Danny Boyle; Theatre mise f en scène Danny Boyle∎ please direct your remarks to the chairperson veuillez adresser vos observations au président;∎ the accusation was directed at him l'accusation le visait;∎ he directed my attention to the map il a attiré mon attention sur la carte;∎ we should direct all our efforts towards improving our education service nous devrions consacrer tous nos efforts à améliorer notre système scolaire∎ I directed my steps homewards je me suis dirigé vers la maison;∎ can you direct me to the train station? pourriez-vous m'indiquer le chemin de la gare?(e) (instruct) ordonner;∎ he directed them to leave at once il leur a donné l'ordre de partir immédiatement;∎ she directed him to take control of the project elle l'a chargé de prendre en main le projet;∎ I did as I was directed j'ai fait comme on m'avait dit ou comme on m'en avait donné l'ordre;∎ take as directed (on drugs packaging) se conformer à la prescription du médecin∎ to direct the jury instruire le jury;∎ the judge directed the jury to bring in a verdict of guilty le juge incita le jury à rendre un verdict de culpabilité;∎ American directed verdict = verdict rendu par le jury sur la recommandation du juge∎ it's her first chance to direct Cinema, Radio & Television c'est la première fois qu'elle a l'occasion de faire de la réalisation; Theatre c'est la première fois qu'elle a l'occasion de faire de la mise en scène;∎ he's never directed before il n'a jamais fait de mise en scène(a) (straight) direct;∎ direct flight/route vol m/chemin m direct;∎ direct heating/lighting chauffage m/éclairage m direct(b) (immediate → cause, effect) direct, immédiat;∎ she has direct control over the finances les questions financières relèvent directement de sa responsabilité;∎ he's a direct descendant of the King il descend du roi en ligne directe;∎ keep out of direct sunlight (on packaging) évitez l'exposition directe au soleil;∎ you're not in direct danger of catching the disease vous ne courez pas de risque immédiat d'attraper cette maladie∎ he was always very direct with us il nous a toujours parlé très franchement;∎ she asked some very direct questions elle a posé des questions parfois très directes∎ direct quotation citation f exacte;∎ it's the direct opposite of what I said c'est exactement le contraire de ce que j'ai dit4 adverb(go) directement, tout droit;∎ to travel direct from London to Edinburgh prendre un train/un vol/ etc direct de Londres à Edimbourg;∎ to dispatch goods direct to sb expédier des marchandises directement à qn;∎ the concert will be broadcast direct from Paris ce concert sera transmis en direct de Paris►► Computing direct access accès m direct;direct action action f directe;direct advertising publicité f directe;direct banking banque f à distance;Telecommunications direct broadcast satellite satellite m de télédiffusion directe;direct costs charges fpl directes, frais mpl directs;direct cost accounting (méthode f de) comptabilité f des coûts variables;direct costing méthode f des coûts variables ou proportionnels;Electricity direct current courant m continu;∎ to pay by direct debit payer par prélèvement automatique;Telecommunications direct dialling automatique m;direct fixed costs coûts mpl fixes directs ou attribuables;direct hit coup m au but;∎ to score a direct hit on sth (of bomber) toucher qch en plein dans le mille; (of bomb) tomber en plein dans qch;∎ the missile made a direct hit le missile a atteint son objectif;∎ the palace is built to withstand a direct hit le palais a été construit pour résister à une bombe lâché d'un avion ou à un missile;∎ the ship suffered two direct hits from missiles le bateau a été touché par deux missiles;direct investment investissement m direct;direct labour main-d'œuvre f directe;direct labour cost prix m de la main-d'œuvre directe;Telecommunications direct line ligne f directe;direct mail advertising publicité f directe, publicité f par publipostage;direct mail campaign campagne f de publicité directe;direct marketing marketing m direct;Computing direct memory access accès m direct à la mémoire;Grammar direct object complément m (d'objet) direct;direct purchasing achats mpl directs;Grammar direct question question f au style direct;Politics direct rule = contrôle direct du maintien de l'ordre par le gouvernement britannique en Irlande du Nord imposé en 1972;direct selling vente f directe;Finance direct tax impôt m direct;Finance direct taxation imposition f directe -
33 prime
I
1.
adjective1) (first or most important: the prime minister; a matter of prime importance.) primer, primero2) (best: in prime condition.) óptimo, perfecto
2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) flor de la vida, plenitud- primary- primarily
- primary colours
- prime minister
- prime number
- prime time
3. adjectiveprime-time advertising.) horas de máxima audiencia
II
verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) cebar- primertr[praɪm]1 (main, chief) principal, primero,-a; (major) primordial2 (first-rate - meat) de primera (calidad); (example, location) excelente3 SMALLMATHEMATICS/SMALL primo1 (best time of life) flor nombre femenino de la vida1 (engine, pump, bomb) cebar; (surface, wood) imprimar, preparar2 figurative use (person) preparar, enseñar\SMALLIDIOMATIC EXPRESSION/SMALLto be in one's prime / be in the prime of life estar en la flor de la vidaprime cost coste nombre masculino de producciónPrime Minister primer,-a ministro,-aprime time horas nombre femenino plural de máxima audiencia1) : cebarto prime a pump: cebar una bomba2) prepare: preparar (una superficie para pintar)3) coach: preparar (a un testigo, etc.)prime adj1) chief, main: principal, primero2) excellent: de primera (categoría), excelenteprime nthe prime of one's life : la flor de la vidaadj.• de primera clase adj.• fundamental adj.• primero, -a adj.• primo, -a adj.• principal adj.• selecto, -a adj.n.• flor s.f.• primavera s.f.v.• aparejar v.• aprestar v.• cebar v.• imprimar v.• instruir v.• preparar v.
I praɪmadjective (no comp)a) ( major) principalto be of prime importance — ser* de primordial or fundamental importancia
b) ( first-rate) <example/location> excelente; < cut> de primera (calidad)in prime condition — <athlete/racehorse> en óptimas condiciones; <car/antique> en excelente estado
II
to be in one's prime o in the prime of life — estar* en la flor de la vida or en la mejor edad
III
a) ( prepare for painting) \<\<wood/metal\>\> aplicar* una capa de imprimación or de base a; \<\<canvas\>\> preparar, aprestarb) \<\<pump/gun\>\> cebarc) ( brief) preparar[praɪm]1. ADJ1) (=major, main) [cause, objective, target] principalthe/a prime cause of stress in the workplace — la principal causa/una de las principales causas de estrés en el trabajo
•
the prime candidate to take over his job is May Reid — May Reid es la candidata con más posibilidades de sustituirle en el puesto•
our prime concern is public safety — nuestra mayor or principal preocupación es la seguridad ciudadana•
to be of prime importance — ser de primordial importancia, ser de fundamental importancia2) (=top-quality, excellent) [real estate, property] de primera; [ingredient, cut] de primera (calidad)•
to be in prime condition — [cattle, fruit, car] estar en perfecto estado; [athlete] estar en plena forma3) (=classic) perfecto4) (Math) [number] primo2. N1) (=best years)•
when trade unionism was in its prime — cuando el sindicalismo estaba en su apogeoto be in one's prime or in the prime of life — [person] estar en la flor de la vida
to be cut off or cut down in one's prime — morir en la flor de la vida
•
he's past his prime — ya ha dejado atrás los mejores años de su vidathe hotel was past its prime — hum el hotel ya había dejado atrás sus días de gloria
2) (Rel) prima f3. VT1) (prior to painting) imprimar, preparar; (with primer) aplicar una capa de imprimación a; (with undercoat) aplicar una capa de (pintura) base a; (with anticorrosive) aplicar una capa de pintura anticorrosiva a2) (prior to use) [+ gun, pump] cebar- prime the pumphe was willing to prime the pump by offering finance — estaba dispuesto a ofrecerse a financiarlo para que saliera adelante
public investment is the best way of priming the pump of economic activity — la inversión pública es la mejor forma de promover la actividad económica
3) (=prepare) [+ student, politician, soldier] preparar4) (with drink)he primed himself for the interview with a stiff whisky — se tomó un whisky fuerte como preparación para la entrevista
4.CPDprime cost N — coste m neto, coste m de producción
prime factor N — factor m primordial, factor m principal
the prime meridian N — (Geog) el meridiano de Greenwich
prime minister N — primer(a) ministro(-a) m / f
prime ministership N — (=period of office) mandato m como primer ministro; (=office) cargo m de(l) primer ministro
prime mover N — (=person) promotor(a) m / f ; (Philos) primer motor m
a prime mover in Middle East events — una de las promotoras de los acontecimientos en el Oriente Medio
prime number N — (Math) número m primo
prime rate N — tipo m de interés preferencial
prime lending rate — tipo m de interés preferencial sobre los préstamos
prime time N — (TV) horas fpl de máxima or mayor audiencia
prime-timethe programme was repeated in prime time — el programa se repitió a una de las horas de máxima or mayor audiencia
* * *
I [praɪm]adjective (no comp)a) ( major) principalto be of prime importance — ser* de primordial or fundamental importancia
b) ( first-rate) <example/location> excelente; < cut> de primera (calidad)in prime condition — <athlete/racehorse> en óptimas condiciones; <car/antique> en excelente estado
II
to be in one's prime o in the prime of life — estar* en la flor de la vida or en la mejor edad
III
a) ( prepare for painting) \<\<wood/metal\>\> aplicar* una capa de imprimación or de base a; \<\<canvas\>\> preparar, aprestarb) \<\<pump/gun\>\> cebarc) ( brief) preparar -
34 matter
1. noun1) (affair) Angelegenheit, diemoney matters — Geldangelegenheiten od. -fragen
that's another or a different matter altogether or quite another matter — das ist etwas ganz anderes
and to make matters worse... — und was die Sache noch schlimmer macht/machte,...
a/no matter for or of... — ein/kein Grund od. Anlass zu...
it's a matter of complete indifference to me — es ist mir völlig gleichgültig
4)a matter of... — (something that amounts to) eine Frage (+ Gen.)...; eine Sache von...
it's a matter of taste/habit — das ist Geschmack- / Gewohnheitssache
[only] a matter of time — [nur noch] eine Frage der Zeit
it's just a matter of working harder — man muss sich ganz einfach [bei der Arbeit] mehr anstrengen
in a matter of minutes — in wenigen Minuten
Do you know him? - Yes, as a matter of fact, I do — Kennst du ihn? - Ja, ich kenne ihn tatsächlich
5)what's the matter? — was ist [los]?
is something the matter? — stimmt irgendetwas nicht?; ist [irgend]was (ugs.) ?
6)7)no matter! — [das] macht nichts!
no matter how/who/what/why — etc. ganz gleich od. egal (ugs.), wie/wer/was/warum usw.
8) (material, as opposed to mind, spirit, etc.) Materie, die2. intransitive verb[in]organic/solid/vegetable matter — [an]organische/feste/pflanzliche Stoffe
what does it matter? — was macht das schon?; was macht's? (ugs.)
what matters is that... — worum es geht, ist...
doesn't matter — [das] macht nichts (ugs.)
it doesn't matter how/when — etc. es ist einerlei, wie/wann usw.
does it matter to you if...? — macht es dir etwas aus, wenn...?
the things which matter in life — [das,] worauf es im Leben ankommt
* * *['mætə] 1. noun1) (solids, liquids and/or gases in any form, from which everything physical is made: The entire universe is made up of different kinds of matter.) die Materie2) (a subject or topic (of discussion etc): a private matter; money matters.) die Angelegenheit3) (pus: The wound was infected and full of matter.) der Eiter2. verb- academic.ru/45646/matter-of-fact">matter-of-fact- be the matter
- a matter of course
- a matter of opinion
- no matter
- no matter who
- what
- where* * *mat·ter[ˈmætəʳ, AM -t̬ɚ]I. norganic \matter organische Stoffe plprinted \matter Gedrucktes nt, Drucksache[n] f[pl]reading \matter Lesestoff mvegetable \matter pflanzliche Stoffe pl\matter in suspension Schwebstoffe plthat's a different \matter das ist eine andere Sacheit's a \matter of complete indifference to me das ist mir völlig egalthis is a \matter for the police das sollte man der Polizei übergebento get to the heart of the \matter zum Kern der Sache vordringena \matter of urgency etwas Dringendesto be no easy \matter doing sth nicht einfach sein, etw zu tunfamily \matters Familienangelegenheiten plfinancial \matters pl Geldangelegenheiten pl, Geldsachen plmoney \matters pl Geldangelegenheiten pla personal \matter eine persönliche Angelegenheit [o Sache]in the \matter of... was... angehtthe British are given pre-eminence in the \matter of tea was Tee angeht, da haben die Briten die Nase vornit's simply a \matter of following the recipe/learning the rules man muss einfach nur das Rezept befolgen/die Regeln erlernenas a \matter of course selbstverständlicha \matter of fact eine Tatsacheas a \matter of fact (by the way) übrigens, im Übrigen; (expressing agreement or disagreement) in der Tathave you got his address? — as a \matter of fact, I have hast du seine Adresse? — ja, die hab ich tatsächlichI suppose you're leaving soon? — no, as a \matter of fact, I'll be staying for another two weeks ich nehme an, Sie reisen bald ab? — keineswegs, in der Tat habe ich vor, noch zwei Wochen zu bleibena \matter of form eine Formsacheas a \matter of interest aus Interesse, interessehalberjust as a \matter of interest, how much did you pay for it? ich frage nur aus Interesse, aber wie viel hast du dafür bezahlt?it's a \matter of life and [or or] death es geht um Leben und Todthat's a \matter of opinion das ist Ansichtssachea \matter of principle eine Frage des Prinzipsa \matter of record eine Tatsacheit's a \matter of record that... es ist allgemein bekannt, dass...a \matter of taste eine Geschmacksfragea \matter of time eine Frage der Zeitthe subject \matter of the book das Thema des Buchesit's no laughing \matter das ist nicht zum Lachenthat's another \matter das ist etwas anderesthat's another \matter altogether [or quite another \matter] das ist [wieder] etwas völlig [o ganz] anderesto let the \matter drop etwas auf sich beruhen lassen; (in a conversation) das Thema fallenlassen5. (problem)is anything the \matter? stimmt etwas nicht?there's nothing the \matter es ist alles in Ordnungwhat's the \matter with you? was ist los mit dir?what's the \matter with asking for a pay rise? was ist so schlimm daran, um eine Gehaltserhöhung zu bitten?no \matter das macht nichts, [das ist] kein Problemno \matter, I'll go myself kein Problem, ich gehe selbstno \matter what was auch [immer] passiertwe've got to get to the airport on time, no \matter what wir müssen pünktlich zum Flughafen kommen, egal wieno \matter what/when/who... ganz gleich [o egal], was/wann/wer...no \matter what you say, I won't leave him was du auch sagst, ich werde ihn nicht verlassento pretend that nothing is the \matter so tun, als ob nichts wäre6.that's how \matters stand at the moment so sieht es im Moment aus\matters came to a head with her resignation mit ihrem Rücktritt spitzte sich die Lage dann noch zuto help \matters/make \matters worse die Lage verbessern/verschlimmernto make \matters worse, it then started to rain heavily zu allem Überfluss fing es auch noch an, in Strömen zu regnento take \matters into one's own hands die Dinge selbst in die Hand nehmenin a \matter of seconds he was by her side es dauerte nur Sekunden bis er bei ihr warit was all over in a \matter of minutes nach wenigen Minuten war alles vorbeiit's only a \matter of a few dollars es geht nur um ein paar Dollarsand then there's the little \matter of the 80 euros you owe me und dann ist da noch die Kleinigkeit von 80 Euro, die du mir schuldest8. LAW\matter of fact Tatfrage f\matter of law Rechtsfrage f10.▶ not to mince \matter kein Blatt vor den Mund nehmen▶ for that \matter eigentlichI don't like him, nor does Ann, for that \matter ich mag ihn nicht, und Ann mag ihn im Grunde auch nichtII. vi1. (be of importance) von Bedeutung seinto him, animals \matter more than human beings ihm sind Tiere wichtiger als Menschenwhat \matters now is that... worauf es jetzt ankommt, ist, dass...that's the only thing that \matters das ist das Einzige, was zähltit really \matters to me das bedeutet mir wirklich etwas, das ist wirklich wichtig für mich▪ it \matters that... es macht etwas aus, dass...▪ it doesn't \matter das ist nicht wichtigI've spilt something on the carpet — it doesn't \matter ich habe etwas auf dem Teppich verschüttet — das macht nichtswould you rather go on Wednesday or Thursday — it doesn't \matter möchten Sie lieber am Mittwoch oder am Donnerstag fahren — das ist mir egalit doesn't \matter what the guests wear es spielt keine Rolle, wie die Gäste angezogen sindit didn't \matter anything to them es war ihnen völlig egalit doesn't \matter how long your hair is as long as it's tidy es spielt keine Rolle, wie lang deine Haare sind, solange sie gepflegt sindpeople who \matter Leute von Einfluss* * *['mtə(r)]1. norganic/inorganic matter — organische/anorganische Stoffe pl
2) (particular kind) Stoff madvertising matter — Reklame f, Werbung f
3) (MED: pus) Eiter m5) (= content) Inhalt mthe main matter of his speech was... — (der) Hauptgegenstand seiner Rede war...
6) (= question, affair) Sache f, Angelegenheit f; (= topic) Thema nt, Stoff mcan I talk to you on a matter of great urgency? — kann ich Sie in einer äußerst dringenden Angelegenheit sprechen?
in the matter of... — was... (+acc) anbelangt, hinsichtlich... (+gen)
there's the matter of my expenses —
it's no great matter — das macht nichts, das ist nicht so wichtig
that's another matter altogether, that's a very different matter — das ist etwas völlig anderes
it will be no easy matter (to)... — es wird nicht einfach sein, zu...
it's a serious matter — das ist eine ernste Angelegenheit, die Sache ist ernst
7) pl Angelegenheiten plbusiness matters — geschäftliche Angelegenheiten or Dinge pl, Geschäftliche(s) nt
8)I haven't seen him for weeks, nor for that matter has anybody else —
he wants to complain about it and for that matter, so do I — er will sich darüber beschweren und ich eigentlich auch
9)a matter of — eine Frage (+gen), eine Sache von
it's a matter of form/time — das ist eine Formsache/Zeitfrage or Frage der Zeit
it's a matter of taste/opinion — das ist Geschmacks-/Ansichtssache
it's a matter of adjusting this part exactly — es geht darum, dieses Teil genau einzustellen
it's a matter of 10 miles from... —
if it's just a matter of another 10 minutes, then I'll wait — wenn es sich nur noch um 10 Minuten handelt, dann warte ich solange
it's not just a matter of increasing the money supply — es ist nicht damit getan, die Geldzufuhr zu erhöhen
it's just a matter of trying harder — man muss sich ganz einfach etwas mehr anstrengen
you should always take your passport with you as a matter of course — es sollte für Sie eine Selbstverständlichkeit sein, stets Ihren Pass bei sich zu haben
earthquakes happen as a matter of course in that part of the world — Erdbeben sind in der Gegend an der Tagesordnung
10)I've decided to leave tomorrow, no matter what — ich gehe morgen, egal was passiert
no matter how/what/when/where etc... — egal, wie/was/wann/wo etc...
no matter how you do it — wie du es auch machst, egal, wie du es machst
11)sth is the matter with sb/sth — etw ist mit jdm/etw los; (ill) etw fehlt jdm
what's the matter? — was ist (denn) los?, was ist (denn)?
what's the matter with you this morning? – nothing's the matter — was hast du denn heute Morgen? – gar nichts
what's the matter with having a little fun? — was ist denn schon dabei, wenn man ein bisschen Spaß hat?
something's the matter with the lights — mit dem Licht ist irgendetwas nicht in Ordnung
as if nothing was the matter — als ob nichts (los) wäre
2. viit doesn't matter — (es or das) macht nichts, ist schon gut
I forgot it, does it matter? – yes, it does matter —
does it matter to you if I go? — macht es dir etwas aus, wenn ich gehe?
doesn't it matter to you at all if I leave you? — macht es dir denn gar nichts aus, wenn ich dich verlasse?
why should it matter to me if people are starving? — was geht es mich an, wenn Menschen verhungern?
it doesn't matter to me what you do — es ist mir (ganz) egal, was du machst
* * *matter [ˈmætə(r)]A sorganic matter organische Substanz;b) MED Eiter mthis is an entirely different matter das ist etwas ganz anderes;a matter of convention eine Frage des Anstandes;a matter of course eine Selbstverständlichkeit;as a matter of course selbstverständlich, natürlich;a matter of discretion eine Ermessensfrage;a) eine Tatsache,as a matter of fact tatsächlich, eigentlich, ehrlich gesagt;a matter of form eine Formsache;as a matter of form der Form halber;it is a matter of life and death es geht um Leben und Tod;as a matter of principle grundsätzlich, prinzipiell;it is a matter of finishing in time es geht darum, rechtzeitig fertig zu werden;a matter of taste (eine) Geschmackssache;a matter of time eine Frage der Zeit, eine Zeitfrage;for that matter eigentlich;a) hinsichtlich (gen),4. pl (ohne Artikel) die Sache, die Dinge pl:a) die Sache schlimmer machen,b) (Redew) was die Sache noch schlimmer macht;carry matters too far es zu weit treiben;as matters stand wie die Dinge liegen, nach Lage der Dinge;matters were in a mess es war eine verfahrene Geschichte5. the matter die Schwierigkeit:what’s the matter? was ist los?, wo fehlts?;what’s the matter with it (with him)? was ist (los) damit (mit ihm)?;what’s the matter with having the occasional glass of wine? was ist (schon) dabei, wenn man ab und zu ein Glas Wein trinkt?;what’s the matter now? was ist denn jetzt schon wieder los?;there’s nothing the matter nichts ist los;no matter! es hat nichts zu sagen!, nichts von Bedeutung!;it’s no matter whether … es spielt keine Rolle, ob …;no matter what he says was er auch sagt; ganz egal, was er sagt;no matter who … gleichgültig oder ganz egal, wer …;it made no matter to him that … es machte ihm nichts aus, dass …it’s a matter of £5 es kostet 5 Pfund;in a matter of weeks in ein paar Wochen;a matter of three weeks ungefähr drei Wochen;it is only a matter of minutes till … es kann nur ein paar Minuten dauern, bis …;it was a matter of 5 minutes es dauerte nur 5 Minuten;in a matter of minutes in Minutenschnelle;in a matter of seconds in Sekundenschnelle;it’s a matter of common knowledge es ist allgemein bekanntfor zu):a matter for reflection etwas zum Nachdenken8. (Ggs äußere Form)a) Stoff m, Thema n, (behandelter) Gegenstand, Inhalt m (eines Buches etc)b) (innerer) Gehalt, Substanz f:strong in matter but weak in style inhaltlich stark, aber stilistisch schwach;matter and manner Gehalt und Gestaltmatter of Britain Bretonischer Sagenkreis (um König Arthur)for für, zu):13. TYPOa) Manuskript nB v/iit doesn’t matter es macht nichts (aus), es tut nichts;it didn’t matter to them es machte ihnen nichts aus;it hardly matters to me es macht mir nicht viel aus;it little matters es spielt kaum eine Rolle, es ist ziemlich einerlei2. MED eitern* * *1. noun1) (affair) Angelegenheit, diemoney matters — Geldangelegenheiten od. -fragen
that's another or a different matter altogether or quite another matter — das ist etwas ganz anderes
and to make matters worse... — und was die Sache noch schlimmer macht/machte,...
2) (cause, occasion)a/no matter for or of... — ein/kein Grund od. Anlass zu...
4)a matter of... — (something that amounts to) eine Frage (+ Gen.)...; eine Sache von...
it's a matter of taste/habit — das ist Geschmack- / Gewohnheitssache
[only] a matter of time — [nur noch] eine Frage der Zeit
it's just a matter of working harder — man muss sich ganz einfach [bei der Arbeit] mehr anstrengen
Do you know him? - Yes, as a matter of fact, I do — Kennst du ihn? - Ja, ich kenne ihn tatsächlich
5)what's the matter? — was ist [los]?
is something the matter? — stimmt irgendetwas nicht?; ist [irgend]was (ugs.) ?
6)7)no matter! — [das] macht nichts!
no matter how/who/what/why — etc. ganz gleich od. egal (ugs.), wie/wer/was/warum usw.
8) (material, as opposed to mind, spirit, etc.) Materie, die2. intransitive verb[in]organic/solid/vegetable matter — [an]organische/feste/pflanzliche Stoffe
what does it matter? — was macht das schon?; was macht's? (ugs.)
what matters is that... — worum es geht, ist...
doesn't matter — [das] macht nichts (ugs.)
it doesn't matter how/when — etc. es ist einerlei, wie/wann usw.
does it matter to you if...? — macht es dir etwas aus, wenn...?
the things which matter in life — [das,] worauf es im Leben ankommt
* * *n.Angelegenheit f.Gegenstand m.Grund ¨-e m.Materie -n f.Sache -n f. -
35 leave
A n1 ( also leave of absence) ( time off) gen congé m ; Mil permission f ; to take leave prendre des congés ; to take three days' leave prendre trois jours de congé ; I've taken all my leave for this year j'ai pris tous mes congés pour cette année ; to be granted 24 hours' leave Mil recevoir une permission de 24 heures ; to be on leave gen être en congé ; Mil être en permission ; to come home on leave Mil rentrer en permission ;2 ( permission) autorisation f ; to give sb leave to do donner à qn l'autorisation de faire ; to have sb's leave to do avoir l'autorisation de qn de faire ; to ask sb's leave to do, to ask leave of sb (to do) sout demander à qn l'autorisation de faire ; by ou with your leave avec votre permission ; without so much as a by your leave sans autre forme de procès ;1 ( depart from) gen partir de [house, station etc] ; ( more permanently) quitter [country, city etc] ; ( by going out) sortir de [room, building] ; he left home early il est parti tôt de chez lui ; to leave school ( permanently) quitter l'école ; the plane/train leaves Paris for Nice at 9.00 l'avion/le train pour Nice part de Paris à 9 heures ; to leave the road/table quitter la route/table ; to leave France to live in Canada quitter la France pour aller vivre au Canada ; to leave the track [train] dérailler ; to leave the ground [plane] décoller ; to leave one's seat se lever ; I left him cleaning his car quand je suis parti, il nettoyait sa voiture ; the smile left her face fig son sourire s'est effacé ; as soon as the words left her lips… à peine eut-elle fini de parler… ;2 ( leave behind) ( forgetfully) laisser [person] ; oublier [object] ; ( deliberately) quitter [partner] ; laisser [key, instructions, name, tip, address] (for pour ; with chez) ; ( permanently) abandonner [animal, children, family] ; he left his umbrella on the train il a oublié son parapluie dans le train ; the kittens had been left in a sack on avait abandonné les chatons dans un sac ; she's left her husband elle a quitté son mari ; to leave sb sth laisser qch à qn ; I've left him some instructions/the key je lui ai laissé des instructions/la clé ; to leave sb/sth in sb's care confier qn/qch à qn ;3 ( let remain) laisser [food, drink, gap, choice] ; he left his vegetables/wine il a laissé ses légumes/son vin ; you leave me no choice ou alternative but to… vous ne me laissez pas d'autre choix que de… ; he left us in no doubt as to ou about his feelings il ne nous a laissé aucun doute quant à ses sentiments ; to leave sth lying around laisser traîner qch ; to leave sth tidy/open/in ruins laisser qch en ordre/ouvert/en ruines ; to leave sb homeless laisser qn sans domicile ; to be left homeless se retrouver sans domicile ; there are/we have five minutes left il reste/il nous reste cinq minutes ; he was left short of money/time il ne lui restait plus beaucoup d'argent/de temps ; he stared at what was left of the house il a regardé longuement ce qui restait de la maison ; ten minus seven leaves three Math sept ôtés de dix, il reste trois ; the accident left him an orphan/a cripple l'accident a fait de lui un orphelin/un invalide ; the attack left her with a scar/a broken nose elle a gardé une cicatrice/un nez cassé après l'agression ; where does that leave me? qu'est-ce que je vais devenir? ;4 ( allow to do) to leave sth to sb laisser [qch] à qn [job, task] ; to leave it (up) to sb to do laisser à qn le soin de faire ; it will be left to him to do it on lui laissera le soin de le faire ; to leave the decision/choice (up) to sb laisser à qn le soin de décider/choisir ; to leave it up to sb where/how etc to do laisser qn décider où/comment etc faire ; to leave sb to do laisser qn faire ; leave him to sleep laisse-le dormir ; to leave sb to it ( to do something) laisser qn se débrouiller ; ( to be alone) laisser qn tranquille ; to leave sb to himself, to leave sb be ○ laisser qn tranquille ; leave him/me alone laisse-le/-moi tranquille ; leave it to ou with me je m'en occupe, je m'en charge ; leave everything to me! je m'en occupe, je me charge de tout! ;5 ( result in) [oil, wine, tea] faire [stain] ; [cup, plate etc] laisser [stain, mark] ; [cup, heel, chair] faire [hole, dent] ; the operation will leave a scar vous garderez une cicatrice de l'opération ;6 ( postpone) laisser [task, homework, housework] ; leave it till tomorrow/Friday/the end laisse ça pour demain/vendredi/la fin ;8 Jur ( bequeath) laisser, léguer [money, property] ; to leave sth to sb, to leave sb sth léguer qch à qn ;9 ( be survived by) laisser [widow, son, daughter] ;10 ( pass) to leave sth on one's left/right passer qch à gauche/à droite.C vi ( prét, pp left) partir ; to leave for partir pour [airport, France] ; to leave for work partir travailler ; to leave for another company partir dans une autre société ; he left for a career in advertising il est parti pour faire carrière dans la publicité.D v refl ( prét, pp left) to leave oneself (with) se réserver [time, money] ; to leave oneself short of money/time ne pas prévoir assez d'argent/de temps.■ leave about, leave around:▶ leave [sth] around ( carelessly) laisser traîner [books, papers, toys] ; ( deliberately) disposer [cushions, books, magazines].■ leave aside:▶ leave [sth] aside, leave aside [sth] laisser [qch] de côté ; leaving aside the question of ( ignoring for now) si on laisse de côté la question de ; ( not mentioning) sans parler du problème de.■ leave behind:▶ leave [sb/sth] behind1 ( go faster than) distancer [person, competitor] ; fig (in business, intellectually) distancer [person, competitor] ; the teacher left the students behind les étudiants n'arrivaient pas à suivre le professeur ;2 ( move away from) [vehicle, plane] s'éloigner de [coast, country, ground] ; [traveller] laisser [qch] derrière soi [town, country] ; [person] quitter [family, husband] ; fig en finir avec, tirer un trait sur [past, problems, relationship] ;3 ( fail to bring) ( accidentally) oublier, laisser [object, child, animal] ; ( deliberately) laisser [object, child, animal] ;▶ leave [sth] behind ( cause to remain) [person] laisser [chaos, problems, bitterness] ; [earthquake, storm, flood] faire [damage] ; to leave chaos behind laisser la pagaille ○ ; the army/tornado left a trail of destruction behind it l'armée/la tornade a tout détruit sur son passage ; to be ou get left behind ( not keep up) ( physically) [person] se faire distancer ; ( intellectually) ne pas suivre, être largué ○ ; ( in business) [country, company] se laisser distancer ; ( not be taken) ( accidentally) être oublié ; ( deliberately) the plants were left behind on a laissé les plantes.■ leave in:▶ leave [sth] in laisser [object, paragraph, quote].■ leave off:▶ leave off [rain] cesser ; [person] s'interrompre ; to carry on ou continue where one left off reprendre là où on en était ; where did we leave off? où en étions-nous? ; leave off ○ ! arrête ○ ! ;▶ leave [sth] off, leave off [sth]1 ( not put on) ne pas mettre [coat, tie, hat, lid, blanket] ; ( not put back on) ne pas remettre [coat, tie, hat, lid, blanket] ;2 ( not switch on) ne pas allumer [light, TV] ; ne pas brancher [iron, kettle] ; ( leave switched off) laisser [qch] éteint [light, central heating, TV] ; laisser [qch] débranché [iron, kettle] ;3 ( omit) omettre [name, item, letter] ; ( by mistake) oublier [name, item, letter] ; to leave sth off a list omettre qch d'une liste.■ leave on:▶ leave [sth] on2 ( not switch off) laisser [qch] allumé [light, TV, central heating] ; laisser [qch] branché [iron] ; laisser [qch] ouvert [gas, tap] ; laisser [safety catch].■ leave out:▶ leave [sb/sth] out, leave out [sb/sth]1 ( fail to include) ( accidentally) omettre, oublier [word, line, name, fact] ; oublier [ingredient, object, person] ( deliberately) omettre [name, fact, reference] ; ne pas mettre [ingredient, object] ; (from social group, activity) tenir [qn] à l'écart ; to feel left out se sentir tenu à l'écart ; leave it out ○ ! arrête ○ ! ; to leave sth out of omettre qch de [text] ; to leave sb out of exclure qn de [group] ; leave me out of it! ne me mêlez pas à ça! ; to leave sth out of one's calculations ne pas tenir compte de qch dans ses calculs ;2 ( let remain outdoors) laisser [qch] dehors [bicycle, washing, milk] ;3 ( not put away) laisser [qch] dehors [clothes] ;4 ( not put in) ne pas mettre [contact lenses, plug] ; ( not put back) ne pas remettre [contact lenses, plug].■ leave over:▶ leave [sth] over1 ( cause to remain) laisser [food, drink] ; there is/we have some money left over il reste/il nous reste de l'argent ;2 ( postpone) remettre [qch] à plus tard [discussion, meeting]. -
36 involved
involved [ɪn'vɒlvd](a) (complicated) compliqué, complexe;∎ I can't explain, it's all terribly involved je ne peux pas expliquer, c'est terriblement compliqué(b) (implicated) impliqué;∎ were the CIA involved? est-ce que la CIA était impliquée?;∎ I don't want to get involved je ne veux pas être impliqué, je ne veux rien avoir à faire avec cela;∎ they became involved in a long war ils se sont trouvés entraînés dans une longue guerre;∎ the amount of work involved is enormous la quantité de travail à fournir est énorme;∎ there are important principles involved les principes en cause ou en jeu sont importants;∎ he had no idea of the problems involved il n'avait aucune idée des problèmes en jeu ou en cause;∎ over a hundred companies are involved in the scheme plus de cent sociétés sont associées à ou parties prenantes dans ce projet;∎ I think he's involved in advertising je crois qu'il est dans la publicité;∎ to be involved in politics prendre part à la vie politique;∎ he's getting involved with the school orchestra il commence à prendre part aux activités de l'orchestre de l'école(c) (absorbed) absorbé;∎ she's too involved in her work to notice elle est trop absorbée par son travail pour remarquer quoi que ce soit∎ to be involved with sb avoir une liaison avec qn;∎ she's heavily involved with him elle est très éprise de lui, elle est très accrochée;∎ he doesn't want to get involved il ne veut pas s'engager -
37 sell
1. [sel] n1. разг. умение торговать, показать товар лицомhard sell - навязывание товара; настойчивое рекламирование; броская /навязчивая/ реклама
soft sell - тонкое /ненавязчивое/ рекламирование; популяризация товара (путём бесед по радио и т. п.)
2. разг. разочарование, досадаwhat a sell! - какая досада!, как жаль!
we were late for the lunch which was a sell - досадно, что мы опоздали к завтраку
3. разг. обман, надувательство, «покупка»it was just a sell - это была просто «покупка»
4. сл.1) предательство2) передача, выдача в руки властей2. [sel] v (sold)1. 1) продатьto sell a horse [a house, a book] - продать лошадь [дом, книгу]
agreement to sell - ком. соглашение о продаже
to sell for a song /for nothing/ - отдать почти задаром, продать что-л. за бесценок
to sell at best /at the market/ - бирж. продать по наиболее выгодной достижимой цене или по наилучшему достижимому курсу
2) торговать, продаватьto sell on credit [for cash] - продавать в кредит [за наличные]
to sell dear [cheap] - продавать дорого [по дешёвке /дёшево/]
to sell forward, to sell for forward /for future/ delivery - продавать с будущей поставкой /на срок/
to sell insurance - страх. заключать страхование
to sell subscriptions - собирать подписку (на газеты и т. п.)
to sell wholesale [retail] - продавать оптом [в розницу]
to sell time - амер. предоставлять (за плату) возможность выступить по радио или телевидению в определённое время
to sell space - предоставлять (за плату) страницы газеты /журнала/ (для объявлений и т. п.)
to sell oneself - продавать себя, продаваться ( чаще о женщине) [см. тж. 2, 2)]
eggs [fabrics] are sold by the dozen [by the yard] - яйца [ткани] продаются на дюжины [на ярды]
I am selling very low /poorly/ now - торговля у меня сейчас идёт очень вяло /плохо/
what are you selling plums for today? - почём у вас сегодня сливы?
3) продаватьсяto sell well /easily, readily/ - иметь хороший сбыт, легко продаваться; быть ходким товаром
to sell badly /hard, heavily/ - плохо продаваться; иметь плохой сбыт
the book is selling well - книга хорошо идёт /не залёживается на полках/
the book will never sell - эта книга никогда не будет пользоваться спросом
goods of that quality will never sell - товары такого качества никто не купит /никогда не продать/
tennis balls sell best in summer - лето - время самого большого спроса на теннисные мячи
to sell for /at/... - продаваться по... цене
goods made to sell - ходкий товар; товар, который не залёживается
to sell like hot cakes /like wildfire/ - быть нарасхват
which books sell best? - какие книги быстрее всего расходятся?
4) ком. поставлять товарhe sells gift shops /druggists/ - он поставляет товар магазинам подарков /аптекам/
2. 1) содействовать продажеgood advertising will sell goods - хорошая реклама помогает продавать товары
his name on the cover sells the book - люди покупают книгу, увидев его фамилию на обложке
the radio sells many goods - много товаров удаётся продать благодаря рекламе по радио
2) амер. рекламировать; популяризировать; пропагандировать; расхваливать, восхвалятьto sell the free-enterprise system - пропагандировать /рекламировать, расхваливать/ систему свободного предпринимательства
this was the model set up and ❝sold❞ in many a lecture and pamphlet - этот пример приводился и восхвалялся во многих лекциях и брошюрах
to sell oneself - а) разг. заниматься саморекламой; to sell oneself and one's ideas - уметь подать себя и свои мысли; б) проявлять себя положительно; завоёвывать авторитет ( часто показной); [см. тж. 1, 2)]
3) разг. находить распространениеdo you think the idea will sell? - вы думаете, эта мысль будет подхвачена /найдёт отклик, будет воспринята положительно/?
3. предавать (родину, дело и т. п.)to sell one's country [one's cause] - предать родину [дело]
to sell one's honour [one's self-respect, one's peace of mind] - поступиться честью [самоуважением, душевным спокойствием]
to sell a match [a game] - проиграть матч [игру] за взятку
to sell one's vote - продать свой голос (на выборах и т. п.)
to sell the pass - а) выдать врагу военную тайну /пароль/; б) обмануть доверие; предать, изменить своему делу; совершить предательство
he would sell his soul for success - он за успех душу продаст /отдаст, заложит/
to sell children on reading - приохотить детей к чтению; внушить детям любовь к чтению
campaign manager trying to sell his candidate - руководитель избирательной кампании, пытающийся протащить /навязать избирателям/ своего кандидата
to be sold on smth. - принимать что-л. на веру; воспринимать некритически
he was sold on the idea - его в этом убедили; он ухватился за эту мысль
I am not sold on this - я от этого не в восторге; я против этого
couldn't I sell you (on) one more coffee? - неужели вы не выпьете ещё чашку кофе?
I don't expect to sell anything to anyone - я никого ни в чём не собираюсь убеждать
I am not sold on either of these programs - я не убеждён в правильности ни той ни другой программы
she was still reluctant, still not completely sold - она ещё колебалась, ещё не была вполне убеждена
to sell oneself (on) the idea - убедить себя в том, что...; поверить в то, что...
he couldn't sell the scheme even to his friends - он не смог даже своих друзей склонить к принятию этого плана
you have been sold - вас обвели вокруг пальца /купили/
sold again! - опять попался (на обман)!, опять надули!, опять купился!
♢
to sell one's saddle - амер. диал. впасть в нищету; ≅ дойти до ручкиto sell smb. a pup - сл. вовлечь кого-л. в невыгодную сделку; провести кого-л.
to sell a bill of goods - а) обмануть, надуть; б) всучить, навязать (что-л. ненужное)
to sell smb. down the river - а) амер. ист. продать на Юг ( рабов); продать в рабство; б) сл. предать кого-л.; отдать в руки врагов
-
38 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
39 flight
сущ.1) общ. полет; рейсSee:2)а) общ. бегствоб) эк. отказ; сброс (продажа какого-л. актива при угрозе его обесценения)High inflation may cause a flight from money. — Высокая инфляция может вызвать отказ от использования денег.
See:3) эк. утечка [отток\] капитала ( за границу)Syn:See:4) рекл. этап, шаг, ступень; серия (одна из нескольких частей рекламной компании, имеющая определенную продолжительность; после нее следует небольшая передышка)The Newspaper Association of America has launched the second flight of its highly successful national advertising campaign. — Ассоциация газет Америки начала второй этап своей очень высоко успешной рекламной кампании.
See:5) рекл. период, срок ( продолжительность одного из этапов или всей рекламной кампании)This Network will deliver over 133 million gross impressions per 4 week flight. — Эта рекламная сеть обеспечит 133 миллиона валовых показов за четырехнедельный срок кампании.
6) общ. возбуждение, порыв7) рекл. "нажим", "напор" ( интенсификация рекламных усилий)Syn:See:frontload 2)* * *период времени, в течение которого рекламодатель проводит кампанию -
40 ballyhoo
bæli'hu:, ]( American) 'bælihu:(noisy or sensational advertising or publicity: a lot of ballyhoo about the filmstar's visit.) bombo, propaganda estrepitosatr['bælɪhʊː]1 (commotion) jaleo2 (publicity) bombo\SMALLIDIOMATIC EXPRESSION/SMALLto cause a ballyhoo armar un jaleoto make a great ballyhoo about something dar mucho bombo a algoballyhoo ['bæli.hu:] n: propaganda f, publicidad f, bombo m famn.• bombo s.m.• propaganda sensacional s.f.
I 'bælihuːmass noun (colloq) propaganda f, bombo m (fam)
II
transitive verb (esp AmE colloq) \<\<event\>\> anunciar con bombos y platillos or (Esp) a bombo y platillo[ˌbælɪ'huː]N (=publicity) bombo * m, propaganda f estrepitosa* * *
I ['bælihuː]mass noun (colloq) propaganda f, bombo m (fam)
II
transitive verb (esp AmE colloq) \<\<event\>\> anunciar con bombos y platillos or (Esp) a bombo y platillo
См. также в других словарях:
cause marketing — USA cause marketing, Also known as cause related marketing. A marketing relationship between a for profit business and a non profit charity for the purpose of promoting both the business goods or services and the charitable cause. In a cause… … Law dictionary
cause-related marketing — USA cause marketing, Also known as cause related marketing. A marketing relationship between a for profit business and a non profit charity for the purpose of promoting both the business goods or services and the charitable cause. In a cause… … Law dictionary
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising postcard — An advertising postcard is a postcard used for advertising purposes (as opposed to tourism and greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless. Postcards are used in… … Wikipedia
advertising — by Malcolm Barnard Advertising (like fashion (q.v.) to which it is closely related) is a central part of Baudrillard s account of consumption and consumerism. Baudrillard s explanation of advertising begins from the observation that… … The Baudrillard dictionary
advertising campaign — /ˈædvətaɪzɪŋ kæmpeɪn/ (say advuhtuyzing kampayn) noun a sequence of advertisements in the media designed to promote a product, support a cause, etc …
advertising campaign — noun an organized program of advertisements (Freq. 1) • Syn: ↑ad campaign, ↑ad blitz • Hypernyms: ↑campaign, ↑cause, ↑crusade, ↑drive, ↑movement, ↑ … Useful english dictionary
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
Tobacco advertising — Part of a series on Tobacco … Wikipedia
False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… … Wikipedia
Mobile advertising — Not to be confused with Mobile billboard. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Contents 1 Overview 2 Types of mobile ads 3 Mobile Rich Media … Wikipedia