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1 product mix
Mktgthe variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. -
2 mix
mix [mɪks]1. nouna. ( = combination) mélange m• pupils study a broad mix of subjects at this school les élèves étudient des matières diverses dans cette école• never mix your drinks! évitez les mélanges !b. [+ track, album] mixera. se mélanger4. compounds• there was a mix-up over tickets il y a eu confusion en ce qui concerne les billets► mix in separable transitive verba. ( = confuse) confondreb. ( = put in disorder) mélangerc. ( = involve) to mix sb up in sth impliquer qn dans qchd. ( = muddle) to be mixed up [person] être perturbé* * *[mɪks] 1.1) gen, Culinary mélange m2) Music mixage m, mix m2.transitive verb1) ( combine) mélanger [colours, ingredients] ( with avec; and à); combiner [styles, methods, systems] ( with avec; and à)to mix something into — ( add to) incorporer quelque chose à
2) ( make) préparer [drink]; malaxer [cement, paste]3) Music mixer3.1) ( combine) (also mix together) se mélanger ( with avec, à)2) ( socialize) être sociable•Phrasal Verbs:- mix in- mix up -
3 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
4 producto
m.1 product (bien, objeto).productos (agrícolas) produceproducto acabado finished productproducto alimenticio foodstuffproductos de belleza cosmeticsproducto final end productproductos lácteos dairy produceproducto manufacturado manufactured productproducto químico chemical2 result, product (resultado).el accidente fue producto de un despiste del conductor the accident resulted from a lapse of attention on the part of the driver3 product (Mat).4 produce, result, return.* * *1 (gen) product2 MATEMÁTICAS product3 (resultado) result, product4 (provecho) fruit\producto acabado finished productproducto interior bruto gross domestic productproducto nacional bruto gross national productproducto químico chemicalproductos agrícolas agricultural produceproductos alimenticios foodstuffsproductos de belleza cosmeticsproductos de limpieza cleaning products* * *noun m.* * *SM1) (=artículo) productproductos de primera necesidad — staple items, staple products, basic necessities
"consuma productos españoles" — "buy Spanish goods"
productos agrícolas — agricultural produce sing, farm produce sing
productos derivados de la leche — dairy products, dairy produce sing
producto químico — chemical product, chemical
productos de marca — branded goods, brand name goods
productos lácteos — dairy products, dairy produce sing
2) (=producción) production3) (=resultado) result, productla clonación es producto de años de investigación — cloning is the result o product of years of research
4) (Econ) (=beneficio) yield, profitproducto interno bruto — Arg gross domestic product
5) (Mat) product* * *1)a) ( artículo producido) productproductos nacionales — home-produced goods o products
b) ( resultado) result, productsu éxito es el producto de mucho esfuerzo — her success is the result o product of a great deal of effort
todo es producto de su imaginación — it's all a product o a figment of his imagination
2) (Mat) product* * *= commodity, product, offering, emanation.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. Printed title indexes which could be used as elementary subject indexes were one of the first products of computerised information retrieval systems.Ex. Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex. CCRC has considered radical things that don't seem to fit in with any of these aims, such as abandoning main entry and restricting corporate authorship by eliminating it entirely, and now euphemistically calling it corporate emanation.----* asociación de compradores de un tipo de productos = consumers union.* comercializar un producto = carry, market + product.* comprar comparando productos = shop around, shopping around.* Denominación Común de Productos Industriales (NIPRO) = Common Nomenclature of Industrial Products (NIPRO).* Denominación de Productos para las Estadísticas del Comercio Externo de la = Nomenclature of Goods for the External Trade Statistics of the Community and Statistics of Trade between Member States (NIMEXE).* desarrollo de nuevos productos = product development.* documentos producto de investigación = research materials.* empresa dedicada al desarrollo de productos = product developer.* energía producto de la fisión = fission energy.* evaluación de los productos = product rating.* exposición de productos artesanales = craft show.* gama de productos = product mix, product range.* gestión de la oferta de productos = range management.* industria de los productos lácteos, la = dairy industry, the.* información de precios de productos para el consumo = retail prices.* información sobre un producto = product literature.* ley de responsabilidad por el producto = product liability law.* línea de productos = product line.* oferta de productos = product offering.* producto agrícola = agricultural product, farm product.* producto alimenticio = food product.* producto bandera = showpiece.* producto básico = staple.* producto bibliográfico = bibliographic product.* producto comercial = commercial product, retail product.* producto cosmético = cosmetic product.* producto cultural = cultural product.* producto de = born of.* producto de consumo = consumable, consumer product, convenience product.* producto de cosmética = cosmetic product.* producto de fumigar = fumigant.* producto de importación = imported product.* producto de la combinación = recombinant.* producto de la imaginación = work of imagination.* producto de la información = information commodity.* producto de la necesidad = born of necessity.* producto del conocimiento = knowledge record.* producto de limpieza = cleaning product, cleanser, cleaner.* producto derivado = outgrowth, by-product [byproduct], spinoff [spin-off], off-shoot [offshoot].* producto derivado de la grasa animal = fat product.* producto desconocido = foreign substance.* producto de temporada = seasonal food, seasonal product.* producto emblemático = showpiece.* producto especializado = specialist product.* producto estrella = star product.* producto farmacéutico = pharmaceutical, pharmaceutical product.* producto final = end product, finished product, deliverable, final product.* producto final, el = finished work, the.* producto fresco = fresh food.* producto higiénico = hygiene product.* producto importado = import, imported product.* producto industrial = industrial product.* producto informativo = information product.* producto inorgánicoquímico = inorganic chemical.* Producto Interior Bruto (PIB) = Gross Domestic Product (GDP).* producto lácteo = dairy product, milk product.* producto lógico = logical product.* producto medicinal = medicinal product.* Producto Nacional Bruto (PNB) = Gross National Product (GNP).* producto natural = natural product.* producto ofrecido = offering.* producto orgánicoquímico = organic chemical.* producto para el hogar = household product.* producto para especialistas = specialist product.* producto para la conservación = preservative.* producto para la higiene = hygiene product.* producto para profesionales = specialist product.* producto petroquímico = petrochemical.* producto principal = staple.* producto profesional = specialist product.* producto promocional = tie-in.* producto químico = chemical, chemical product.* producto químico usado en agricultura = agrochemical.* productos = goods, wares, merchandise.* productos agrícolas = agricultural produce.* productos alimenticios = food supply, supply of food.* productos artesanos en madera = woodcraft.* productos cárnicos = meat products.* productos de confitería = confectionery.* productos decorados con tela escocesa = tartanware.* productos de imitación = imitation goods, replica goods.* productos de pastelería = confectionery.* productos de temporada = seasonal produce.* producto secundario = off-shoot [offshoot], by-product [byproduct].* productos enlatados = tinned goods.* productos impresos = print media.* productos lácteos = dairy produce.* productos manufacturados = manufacturing goods, manufactured goods.* productos nacionales = domestic goods.* productos ópticos = optical media, optical products.* productos perecederos = perishables.* productos prohibidos = contraband.* producto tóxico = toxic.* promoción de productos = product-promoting.* representante de productos farmacéuticos = pharmaceutical company representative.* selección de productos = merchandise selection.* ser producto de = spin off, be the product of.* ser un producto de su tiempo = be a product of + Posesivo + time.* tienda de productos ecológicos = health food shop, health food store.* vender un producto = carry.* volver a promover un producto = rehyping.* * *1)a) ( artículo producido) productproductos nacionales — home-produced goods o products
b) ( resultado) result, productsu éxito es el producto de mucho esfuerzo — her success is the result o product of a great deal of effort
todo es producto de su imaginación — it's all a product o a figment of his imagination
2) (Mat) product* * *= commodity, product, offering, emanation.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.
Ex: Printed title indexes which could be used as elementary subject indexes were one of the first products of computerised information retrieval systems.Ex: Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex: CCRC has considered radical things that don't seem to fit in with any of these aims, such as abandoning main entry and restricting corporate authorship by eliminating it entirely, and now euphemistically calling it corporate emanation.* asociación de compradores de un tipo de productos = consumers union.* comercializar un producto = carry, market + product.* comprar comparando productos = shop around, shopping around.* Denominación Común de Productos Industriales (NIPRO) = Common Nomenclature of Industrial Products (NIPRO).* Denominación de Productos para las Estadísticas del Comercio Externo de la = Nomenclature of Goods for the External Trade Statistics of the Community and Statistics of Trade between Member States (NIMEXE).* desarrollo de nuevos productos = product development.* documentos producto de investigación = research materials.* empresa dedicada al desarrollo de productos = product developer.* energía producto de la fisión = fission energy.* evaluación de los productos = product rating.* exposición de productos artesanales = craft show.* gama de productos = product mix, product range.* gestión de la oferta de productos = range management.* industria de los productos lácteos, la = dairy industry, the.* información de precios de productos para el consumo = retail prices.* información sobre un producto = product literature.* ley de responsabilidad por el producto = product liability law.* línea de productos = product line.* oferta de productos = product offering.* producto agrícola = agricultural product, farm product.* producto alimenticio = food product.* producto bandera = showpiece.* producto básico = staple.* producto bibliográfico = bibliographic product.* producto comercial = commercial product, retail product.* producto cosmético = cosmetic product.* producto cultural = cultural product.* producto de = born of.* producto de consumo = consumable, consumer product, convenience product.* producto de cosmética = cosmetic product.* producto de fumigar = fumigant.* producto de importación = imported product.* producto de la combinación = recombinant.* producto de la imaginación = work of imagination.* producto de la información = information commodity.* producto de la necesidad = born of necessity.* producto del conocimiento = knowledge record.* producto de limpieza = cleaning product, cleanser, cleaner.* producto derivado = outgrowth, by-product [byproduct], spinoff [spin-off], off-shoot [offshoot].* producto derivado de la grasa animal = fat product.* producto desconocido = foreign substance.* producto de temporada = seasonal food, seasonal product.* producto emblemático = showpiece.* producto especializado = specialist product.* producto estrella = star product.* producto farmacéutico = pharmaceutical, pharmaceutical product.* producto final = end product, finished product, deliverable, final product.* producto final, el = finished work, the.* producto fresco = fresh food.* producto higiénico = hygiene product.* producto importado = import, imported product.* producto industrial = industrial product.* producto informativo = information product.* producto inorgánicoquímico = inorganic chemical.* Producto Interior Bruto (PIB) = Gross Domestic Product (GDP).* producto lácteo = dairy product, milk product.* producto lógico = logical product.* producto medicinal = medicinal product.* Producto Nacional Bruto (PNB) = Gross National Product (GNP).* producto natural = natural product.* producto ofrecido = offering.* producto orgánicoquímico = organic chemical.* producto para el hogar = household product.* producto para especialistas = specialist product.* producto para la conservación = preservative.* producto para la higiene = hygiene product.* producto para profesionales = specialist product.* producto petroquímico = petrochemical.* producto principal = staple.* producto profesional = specialist product.* producto promocional = tie-in.* producto químico = chemical, chemical product.* producto químico usado en agricultura = agrochemical.* productos = goods, wares, merchandise.* productos agrícolas = agricultural produce.* productos alimenticios = food supply, supply of food.* productos artesanos en madera = woodcraft.* productos cárnicos = meat products.* productos de confitería = confectionery.* productos decorados con tela escocesa = tartanware.* productos de imitación = imitation goods, replica goods.* productos de pastelería = confectionery.* productos de temporada = seasonal produce.* producto secundario = off-shoot [offshoot], by-product [byproduct].* productos enlatados = tinned goods.* productos impresos = print media.* productos lácteos = dairy produce.* productos manufacturados = manufacturing goods, manufactured goods.* productos nacionales = domestic goods.* productos ópticos = optical media, optical products.* productos perecederos = perishables.* productos prohibidos = contraband.* producto tóxico = toxic.* promoción de productos = product-promoting.* representante de productos farmacéuticos = pharmaceutical company representative.* selección de productos = merchandise selection.* ser producto de = spin off, be the product of.* ser un producto de su tiempo = be a product of + Posesivo + time.* tienda de productos ecológicos = health food shop, health food store.* vender un producto = carry.* volver a promover un producto = rehyping.* * *A1 (artículo producido) productconsuma productos nacionales buy home-produced goods o productslos productos derivados del petróleo products derived from petroleum, petroleum derivativesproductos de granja farm produce2 (resultado) result, productel acuerdo es el producto de varios meses de negociaciones the agreement is the result o product of several months of negotiationssu éxito es el producto de muchos años de esfuerzo her success is the result o product of many years of effortes el típico producto de esa clase de colegio he's the typical product of that kind of schooltodo es producto de su imaginación it's all a product o a figment of his imaginationCompuestos:foodstuffbeauty product, cosmeticwaste product, by-productbrand name productpromotional itemspin-offgross domestic product, GDPdairy productmanufactured productgross national product, GNPstaplechemical product, chemicalby-productfinished productB ( Mat) product* * *
producto sustantivo masculino
◊ productos agrícolas/de granja agricultural/farm produce;
producto alimenticio foodstuff;
producto lácteo dairy product
producto sustantivo masculino
1 (artículo producido) product
productos alimenticios, foodstuffs
2 Econ producto interior bruto (PIB), gross domestic product (GDP)
3 (consecuencia, resultado) esa enciclopedia es producto del esfuerzo de muchas personas, this encyclopedia is the result of a large team's efforts
' producto' also found in these entries:
Spanish:
accidental
- anestesia
- anunciar
- dañar
- decolorar
- derivado
- doméstica
- doméstico
- duda
- eficaz
- elaborada
- elaborado
- humectante
- indicada
- indicado
- lanzamiento
- liquidar
- liquidación
- mezcla
- muestra
- obra
- PIB
- PNB
- presentar
- presentación
- promoción
- promocionar
- pura
- puro
- salazón
- salida
- sintética
- sintético
- tierra
- abaratar
- bueno
- calidad
- comercializar
- confianza
- consumir
- contener
- contenido
- cosecha
- cotización
- crear
- cultivo
- desatascador
- desgravar
- desprestigiar
- distinguir
English:
accidental
- bring out
- call
- cleanser
- collaboration
- come out
- competition
- deceive
- development
- domestic
- figment
- finish
- flaw
- GDP
- GNP
- Gross National Product
- hype
- impure
- introduce
- introduction
- label
- launch
- launching
- marketable
- moneymaker
- needlework
- one-off
- opportunity
- patent
- produce
- product
- promote
- promotion
- push
- put off
- reputable
- rework
- spin-off
- staple
- stuff
- test
- top-selling
- trial
- unavailable
- window cleaner
- withdraw
- woodcarving
- chemical
- cleaner
- commodity
* * *producto nm1. [bien, objeto] product;productos agrícolas agricultural produce;un producto derivado del petróleo an oil derivativeproducto acabado finished product;producto alimenticio foodstuff;producto básico [de primera necesidad] staple;productos de belleza cosmetics;producto final end product;Esp producto interior bruto gross domestic product; Am producto interno bruto gross domestic product;producto líder product leader;producto manufacturado manufactured product;producto milagro miracle product;producto nacional bruto gross national product;producto de primera necesidad staple;producto químico chemical;productos de la tierra agricultural o farm produce2. [ganancia] profit3. [resultado] result, product;el accidente fue producto de un despiste del conductor the accident was caused by a lapse of attention on the part of the driver;la obra es el producto de un gran esfuerzo colectivo the work is the product of a great collective effort4. Mat product* * *m product;producto acabado finished product* * *producto nm1) : product2) : proceeds pl, yield* * *producto n product -
5 comercial
adj.1 commercial.relaciones comerciales trade relations2 store.f. & m.sales rep (vendedor, representante).m.commercial, ad, advertisement, advert.* * *► adjetivo1 (del comercio) commercial2 (de tiendas) shopping\banco comercial commercial banktratado comercial commercial treaty* * *adj.* * *1. ADJ1) (=de tiendas) [área, recinto] shopping antes de s2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercialel interés comercial de la empresa — the commercial o trading interests of the company
agente 1., local 2., 1)su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success
3) [aviación, avión, piloto] civil4) [cine, teatro, literatura] commercial2.SMF (=vendedor) salesperson* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex. Information producers and sellers are profit-orientated.Ex. Central to this is the belief that information is a marketable commodity.Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex. The market oriented economy is changing the role of information and business information services.Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex. Software vendors provide manuals for the ' out of the box' programs they sell.Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.----* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront] .* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex: Information producers and sellers are profit-orientated.Ex: Central to this is the belief that information is a marketable commodity.Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex: The market oriented economy is changing the role of information and business information services.Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex: Software vendors provide manuals for the ' out of the box' programs they sell.Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront].* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *1 ‹distrito/operación› business ( before n)una importante firma comercial an important companyel desequilibrio comercial entre los dos países the trade imbalance between the two countriesun emporio comercial fenicio a Phoenician trading postalgunos critican su agresividad comercial some people criticize their aggressive approach to businessel déficit comercial the trade deficituna carta comercial a business letternuevas iniciativas comerciales new business initiativesnuestra división comercial our sales o marketing departmentel derribo de un avión comercial the shooting down of a civil aircraft2 ‹película/arte› commercial( AmL)commercial, advert ( BrE)orA(tienda): [ S ] Comercial Hernández Hernandez's StoresB (CS) ( Educ) business school* * *
comercial adjetivo
el déficit comercial the trade deficit;
See Also→ galería, centro
■ sustantivo masculino
b) (CS) (Educ) business school
comercial adjetivo commercial
' comercial' also found in these entries:
Spanish:
balanza
- centro
- depresión
- erotizar
- galería
- propaganda
- recibo
- Sres.
- feria
- gerente
- pasaje
- relación
- señalización
- señalizar
- zona
English:
accessible
- arcade
- brand name
- business
- commercial
- commercialize
- delay
- delegation
- head-hunt
- mall
- merchant bank
- moneymaker
- profit margin
- rep
- run across
- sales brochure
- sales promotion
- sales rep
- selling point
- shopping centre
- trade agreement
- trade deficit
- trade embargo
- trade gap
- trade route
- tradename
- trading partner
- trading results
- unbusinesslike
- break
- cash
- fair
- for
- mix
- opening
- plaza
- precinct
- representative
- shopping
- trade
- trading
* * *♦ adj1. [de empresas] commercial;[embargo, déficit, disputa] trade;relaciones comerciales trade relations;aviación comercial civil aviation;política comercial trade policy;gestión comercial business management2. [que se vende bien] commercial;una película muy comercial a very commercial film♦ nmf[vendedor, representante] sales rep♦ nmAm commercial, Br advert* * *el déficit comercial the trade deficitII m/f representative* * *comercial adj & nm: commercial♦ comercialmente adv* * *comercial1 adj commercial -
6 contribution margin
Fina way of showing how much individual products or services contribute to net profit.EXAMPLEIts calculation is straightforward:Sales price – variable cost = contribution marginOr, for providers of services:Total revenue – total variable cost = contribution marginFor example, if the sales price of a good is $500 and variable cost is $350, the contribution margin is $150, or 30% of sales. This means that 30 cents of every sales dollar remain to contribute to fixed costs and to profit, after the costs directly related to the sales are subtracted.Contribution margin is especially useful to a company comparing different products or services. For example:Obviously, Product C has the highest contribution percentage, even though Product A generates more total profit. The analysis suggests that the company might do well to aim to achieve a sales mix with a higher proportion of Product C. It further suggests that prices for Products A and B may be too low, or that their cost structures need attention. Notably, none of this information appears on a standard income statement.Contribution margin can be tracked over a long period of time, using data from several years of income statements. It can also be invaluable in calculating volume discounts for preferred customers, and break-even sales or volume levels. -
7 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
8 monde
monde [mɔ̃d]masculine nouna. world• où va le monde ? whatever is the world coming to?• envoyer or expédier qn dans l'autre monde to send sb to meet his (or her) maker• c'est le monde à l'envers ! whatever next!• le monde est petit ! it's a small world!• c'est un monde ! (inf) it's just not right!• musique/cuisine du monde world music/food• pas le moins du monde ! not at all!• ce village, c'est le bout du monde that village is in the middle of nowhere• ce n'est pas le bout du monde ! ( = ce n'est rien) it won't kill you!b. ( = gens) est-ce qu'il y a du monde ? ( = quelqu'un) is there anybody there? ; ( = foule) are there many people there?• il y avait un monde fou ! (inf) the place was packed!c. ( = milieu social) set* * *mɔ̃dnom masculin1) gén worldaller or voyager de par le monde, parcourir le monde — to travel the world
il irait jusqu'au bout du monde pour la retrouver — he would go to the ends of the earth to find her again
c'est le bout du monde!, c'est au bout du monde! — it's in the back of beyond!
ce n'est pas le bout du monde! — fig it' s not such a big deal!
elle n'est plus de ce monde — euph she's no longer with us euph
quand je ne serai plus de ce monde — euph when I have departed this world
je n'étais pas encore au monde — I wasn't yet born; grand
2) ( milieu) worldun monde nous sépare — we are worlds apart; nouveau
3) ( gens) peoplej'ai du monde ce soir — (colloq) I'm having people round GB ou over US tonight
4) ( bonne société) societyle beau or grand monde — high society
••c'est un monde! — (colloq) that's a bit much!
* * *mɔ̃d nm1) (= planète) world2) (= bonne société)femme du monde — socialite, society woman
3) (= milieu) world4) (= gens)beaucoup de monde — many people, a lot of people
Il y avait beaucoup de monde au concert. — There were a lot of people at the concert.
peu de monde — not many people, few people
* * *monde nm1 ( terre) world; l'homme le plus grand/le plus riche du monde the tallest/the wealthiest man in the world; ce sont les meilleurs amis du monde they are the best of friends; expliquer le plus calmement/logiquement du monde que to explain quite calmly/logically that; pas le moins du monde not in the least ou slightest; si vous êtes le moins du monde soucieux if you are (in) the least bit worried; s'il souffrait le moins du monde if he felt any pain at all ou the slightest pain; se porter le mieux du monde to be fine; au monde gén on earth, in the world; personne/rien au monde ne la fera changer d'avis she won't change her mind for anybody/anything; pour rien au monde il ne raterait le match he wouldn't miss the match for anything; dans le monde entier all over the world; à travers le monde throughout the world; aller or voyager de par le monde liter, parcourir le monde to travel the world; il irait jusqu'au bout du monde pour la retrouver he would go to the ends of the earth to find her again; c'est le bout du monde!, c'est au bout du monde! it's miles from anywhere!, it's in the back of beyond!; mon père habite à l'autre bout du monde my father lives halfway around the world; ce n'est pas le bout du monde! fig it's not such a big deal!; comme le monde est petit! it's a small world!; ⇒ métier;2 ( société humaine) world; la faim/paix dans le monde world famine/peace; être les premiers au monde à faire to be the first in the world to do; vouloir refaire le monde to want to change the world ; être ouvert sur le monde to be aware of what is going on in the world; se retirer du monde to withdraw from the world; à la face du monde for all the world to see;3 ( ici-bas) les biens de ce monde worldly goods; en ce bas monde here below; l'autre monde the next world, the world to come; elle n'est plus de ce monde euph she's no longer with us euph; quand je ne serai plus de ce monde euph when I have departed this world; la perfection n'est pas de ce monde there is no such thing as perfection; le monde des vivants the land of the living; je n'étais pas encore au monde I wasn't yet born; ⇒ grand;4 (microcosme, section) world; le monde du travail/des idées the world of work/of ideas; le monde arabe/médical the Arab/medical world; le monde libre the free world; le monde moderne the modern world; le monde animal the animal kingdom; ils ne sont pas du même monde ( milieu) they are from different social backgrounds; c'est un monde à part it's a completely different world; cet événement marqua la fin d'un monde this event marked the end of an era; ⇒ ancien;5 ( gens) people; il y a du monde ( une foule) there are a lot of people; ( des gens) there's someone there; de plus en plus de monde more and more people; il n'y a pas grand monde there aren't many people; tout le monde everybody, everyone; voir beaucoup de monde to have a busy social life ; j'ai du monde ce soir○ I'm having people round GB ou over US tonight; elle se moque or se fout◑ du monde! what does she take us for?; tout mon petit monde my family and friends (pl); réunir tout son monde ( entourage) to get everyone together;6 ( bonne société) society; sortir dans le monde to go out into society; le beau or grand monde high society;7 ( écart) il y a un monde entre there's a world of difference between; un monde nous sépare, il y a un monde entre nous we are worlds apart.mettre un enfant au monde to bring a child into the world; venir au monde to come into the world; se faire (tout) un monde de qch to get all worked up about sth; ainsi va le monde that's the way it goes; depuis que le monde est monde since the beginning of time; il faut de tout pour faire un monde Prov it takes all sorts to make a world Prov; c'est le monde à l'envers! the world's turned upside down!; c'est un monde○! that's a bit much![mɔ̃d] nom masculin1. [univers] worldil est connu dans le monde entier he's known worldwide ou the world overil n'est plus de ce monde he's no longer with us, he's gone to the next worlden ce bas monde here on earth, here belowdepuis que le monde est monde since the beginning of time, since the world beganc'est le monde renversé ou à l'envers! what's the world coming to?2. [humanité] worldtout le monde everybody, everyonetout le monde sait cela everybody ou the whole world knows that3. [pour intensifier]le plus célèbre au ou du monde the most famous in the worldle plus simplement/gentiment du monde in the simplest/kindest possible wayc'est ce que j'aime/je veux le plus au monde it's what I love/want most in the worldpour rien au monde not for anything, not for the worldnul ou personne au monde nobody in the worldon m'a dit tout le bien du monde de ce nouveau shampooing I've been told the most wonderful things about this new shampoo4. [communauté] worldle monde de la finance the world of finance, the financial worldle monde capitaliste/communiste the capitalist/communist worldle monde animal/végétal the animal/plant world5. [gens] people (pluriel)il y a du monde? [en entrant chez quelqu'un] is there anybody home ou there?il y a un monde fou, c'est noir de monde the place is swarming ou alive with peopletu attends du monde? are you expecting people ou company?ne t'en fais pas, je connais mon monde! don't worry, I know who I'm dealing with!grand-mère aime bien avoir tout son petit monde autour d'elle grandmother likes to have all her family ou brood (humoristique) around herc'est qu'il faut s'en occuper de tout ce petit monde! [enfants] all that little lot takes some looking after!tu te moques ou fiches (familier) ou fous (familier) du monde! you've got a nerve ou a bloody nerve!6. [société] world[classes élevées]le (beau) ou grand monde high societyfréquenter le beau ou grand monde to mix with high society ou in societygens du monde socialites, society people8. PRESSE9. (locution)pourquoi ne ranges-tu jamais tes affaires, c'est un monde tout de même! (familier) why in the world ou why oh why don't you ever put your things away? -
9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
11 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
* * *
клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик
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