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101 ganar
v.1 to win.ganaron por tres a uno they won three oneRicardo gana siempre Richard wins always.Ricardo ganó el premio Richard won the prize.2 to earn (sueldo, dinero).¿cuánto ganas? how much do you earn?María gMaría dinero Mary earns money.3 to gain.ganar fama to achieve fameen tren ganas una hora you save an hour by taking the trainRicardo ganó reconocimiento Richard gained renown.4 to beat.te voy a ganar I'm going to beat you5 to reach, to make it to (llegar a) (place).6 to take, to capture.7 to obtain profits, to come out with profits, to win, to realize profits.La empresa ganó The company obtained profits.* * *1 (partido, concurso, premio) to win2 (dinero) to earn■ ¿cuánto ganas al año? how much do you earn a year?3 (conquistar) to capture4 (alcanzar) to reach5 (lograr) to win1 (mejorar) to improve2 (cambiar favorablemente) to gain1 to earn2 (ser merecedor) to deserve\ganar a alguien en algo to be better than somebody at somethingganar terreno to gain groundllevar las de ganar figurado to hold the winning card, hold all the cardsno ganar para disgustos figurado to be one thing after anothersalir ganando to gain, benefit, do well out of itganarse la vida to earn a living, earn one's livingganarse el pan familiar to earn one's bread and butter¡te la vas a ganar! familiar you're going to get it!* * *verb1) to win2) earn3) gain4) profit5) make* * *1. VT1) [+ sueldo] to earn¿cuánto ganas al mes? — how much do you earn o make a month?
2) [+ competición, partido, premio, guerra] to win¿quién ganó la carrera? — who won the race?
3) [+ contrincante] to beat¡les ganamos! — we beat them!
no hay quien le gane — there's nobody who can beat him, he's unbeatable
como orador no hay quien le gane o no le gana nadie — as a speaker there is no one to touch him, no one outdoes him at speaking
4) (=conseguir) [+ tiempo, peso, terreno] to gain¿qué gano yo con todo esto? — what do I gain o get from all this?
tierras ganadas al mar — land reclaimed o won from the sea
ganar popularidad — to win o earn popularity
5) (=alcanzar) [+ objetivo] to achieve, attain6) (=convencer) to win overdejarse ganar por algo — to allow o.s. to be won over by sth
7) (=aventajar)8) (Mil) [+ plaza, pueblo] to take, capture2. VI1) [trabajando] to earn2) [en competición, guerra] to win3) (=mejorar) to benefit, improvela película ganaría mucho si se cortase — the film would greatly benefit from being cut, the film would be greatly improved if it was cut
•
ha ganado mucho en salud — his health has greatly improved•
salir ganando — to do well3.See:* * *1.verbo transitivo1)a) < sueldo> to earn¿cuánto ganas al mes? — how much do you earn a month?
b) ( conseguir) to gain2)a) <partido/guerra/elecciones> to winb) <premio/dinero> to win3) ( adquirir) < experiencia> to gain4)a) ( conquistar)b) ( reclamar) to reclaim5) (liter) < meta> to attain (frml); <cumbre/orilla> to gain (liter)2.ganar vi1) ( mediante el trabajo) to earn2)a) ( vencer) to winb)a mentiroso nadie le gana or no hay quien le gane — when it comes to lying there's noone to touch him
3) ( aventajar)ganarle a alguien en algo: le ganas en estatura you're taller than him; me gana en todo — he beats me on every count
4)a) ( mejorar)b) (obtener provecho, beneficiarse) to gainganó mucho con su estancia en Berlín — he gained a lot from o got a lot out of his stay in Berlin
3.salir ganando: es el único que salió ganando con el trato/en ese asunto he's the only one who did well out of the deal/who came out well in that business; al final salí ganando — in the end I came out of it better off
ganarse v pron1) (enf) ( mediante el trabajo) to earn2) (enf) <premio/apuesta> to win3) <afecto/confianza> to win; < persona> to win... oversupo ganarse el respeto de todos — she managed to win o earn everyone's respect
4) ( ser merecedor de) < descanso> to earn oneselfganársela — (Esp fam)
se la va a ganar — she's going to get it o she's for it (colloq)
* * *= earn, conquer, win, win out, prevail, go + one better.Ex. The article 'Women in industry: where and how they administrate' concludes that there are fewer women in management than men and they earn less.Ex. The tools and technologies provided by the Internet enable scholars to communicate or disseminate information in ways which conquer the barriers of time and space.Ex. Those who perform in this manner can be characterized as those who would 'rather fight than win'.Ex. It remains to be seen which approach will win out, in the current tug-of-war.Ex. The emphasis on title entry came from the specialized libraries, primarily the technical libraries, that were small but had the money and the power behind them to see that their view prevails.Ex. I think Murray will go one better than Wimbledon, but will lose to Federer again in the final.----* actuar con la intención de ganarse la admiració = play to + Nombre.* actuar con la intención de ganarse la admiración de Alguie = play to + Nombre.* dinero que tanto ha costado ganar = hard-earned money.* ganar a Alguien sin apenas hacer ningún esfuerzo = beat + Nombre + hands down, win + hands down.* ganar adeptos = gain + currency.* ganar bastante dinero = make + good money, earn + good money.* ganar cada vez más importancia, ir viento en popa, ir cada vez mejor = go from + strength to strength, grow from + strength to strength, go from + strength to strength.* ganar cómodamente = beat + Nombre + hands down, win + hands down.* ganar con dificultar = eke out.* ganar confianza en uno mismo = gain + confidence (with/in).* ganar cuando todo parece estar perdido = victory from the jaws of defeat.* ganar de forma abrumadora = beat + Nombre + hands down, win + hands down.* ganar de forma aplastante = beat + Nombre + hands down, win + hands down, win by + a landslide.* ganar de forma arrolladora = win by + a landslide.* ganar dinero = make + money, make + Dinero, earn + money.* ganar el pulso = the nod + go to.* ganar enemigos = make + enemies.* ganar fácilmente = coast + home, coast to + victory, beat + Nombre + hands down, win + hands down.* ganar fama = win + fame.* ganar fuerza = gather + strength, gather + steam.* ganar ímpetu = gather + momentum, gain + impetus, gather + strength, gather + steam, gather + pace.* ganar importancia = grow in + importance, grow in + strength, gain + prominence, grow in + significance, gain + significance, gain in + importance.* ganar la partida a = outmanoeuvre [outmaneuver, -USA].* ganarle la mano a Alguien = steal + a march on.* ganarle la partida = out-think [outthink].* ganarle la partida a = outfox, outwit, outsmart.* ganarle la vez a = outdo, trump.* ganar mucho dinero = make + good money, earn + good money.* ganar peso = put on + weight, gain + weight.* ganar popularidad = gain in + popularity, gain + popularity, increase in + popularity.* ganar prestigio = gain in + ascendancy.* ganar prosélitos = proselytise [proselytize, -USA].* ganar protagonismo = gain in + importance.* ganar reconocimiento = gain + credit.* ganar resistencia = grow in + stamina.* ganarse = win over, propitiate.* ganarse a Alguien = win + Nombre + heart.* ganarse a la gente = win + hearts and minds.* ganarse el apoyo = earn + support.* ganarse el aprecio = earn + appreciation.* ganarse el cariño = endear.* ganarse el corazón de Alguien = win + Nombre + heart.* ganarse el favor de = win + the favour of.* ganarse el pan = get + Posesivo + bread, earn + Posesivo + bread, earn + Posesivo + bread and butter.* ganarse el pan con el sudor de la frente = earn + Posesivo + daily bread with the sweat of + Posesivo + brow.* ganarse el pan de cada día = get + Posesivo + bread, earn + Posesivo + bread, earn + Posesivo + bread and butter.* ganarse el respeto = earn + respect.* ganarse el sueldo = earn + Posesivo + salary.* ganarse la confianza = earn + trust.* ganarse la confianza de = achieve + credibility with, gain + the confidence of, win + the confidence of.* ganarse la existencia = earn + a living, earn + Posesivo + living.* ganarse la fama de = earn + a reputation as.* ganarse la vida = earn + a living, make + a living, earn + income, earn + Posesivo + living, make + Posesivo + living, Verbo + for a living.* ganarse la vida a duras penas = eke out + a living, scratch (out) + a living, scrape + a living, eke out + an existence.* ganarse partidarios = gather + a following, win + Nombre + a following, gain + a following.* ganarse seguidores = gather + a following, win + Nombre + a following, gain + a following.* ganarse una reputación = achieve + reputation, secure + reputation.* ganarse un lugar en el corazón de Alguien = win + a place in + heart.* ganarse unos ingresos = earn + income.* ganar sin ninguna dificultad = beat + Nombre + hands down, win + hands down.* ganar sobradamente = beat + Nombre + hands down, win + hands down.* ganar terreno = gain + ground, make + headway.* ganar tiempo = win + time, buy + time, free up + time.* ganar una batalla = win + battle.* ganar una elección = win + election.* ganar una guerra = win + war.* ganar un asalto = win + round.* ganar un buen sueldo = make + good money, earn + good money.* ganar un premio = win + prize, win + award, earn + an award.* ganar un título = win + title.* ganar vigencia = gain + currency.* haber ganado la mitad de la batalla = be half the battle.* haber ganado sólo la mitad de la ba = be only half the battle.* hacer que Alguien se lo gane a pulso = give + Nombre + a run for + Posesivo + money.* intentar ganar tiempo = play for + time, temporise [temporize, -USA].* interés por ganar dinero = profit motive.* lo que se gana por un lado se pierde por otro = swings and roundabouts.* lo que se pierda en una cosa se gana en la otra = what you lose on the swings you gain on the roundabouts.* ni ganar ni perder = break + even.* no se ganó Zamora en una hora = Rome wasn't built in a day.* ¡que gane el mejor! = may the best man win!, may the best man win!.* quien nada arriesga nada gana = nothing ventured, nothing gained.* salir ganando = make + a profit, compare + favourably, be better off, win + the day, win out, be better served by, come out on + top.* salir sin ganar ni perder = break + even.* se pierda o se gane = win or lose.* tener ganada la mitad de la batalla = be half the battle.* tener ganada sólo la mitad de la batalla = be only half the battle.* tratar de ganar tiempo = temporise [temporize, -USA], play for + time.* * *1.verbo transitivo1)a) < sueldo> to earn¿cuánto ganas al mes? — how much do you earn a month?
b) ( conseguir) to gain2)a) <partido/guerra/elecciones> to winb) <premio/dinero> to win3) ( adquirir) < experiencia> to gain4)a) ( conquistar)b) ( reclamar) to reclaim5) (liter) < meta> to attain (frml); <cumbre/orilla> to gain (liter)2.ganar vi1) ( mediante el trabajo) to earn2)a) ( vencer) to winb)a mentiroso nadie le gana or no hay quien le gane — when it comes to lying there's noone to touch him
3) ( aventajar)ganarle a alguien en algo: le ganas en estatura you're taller than him; me gana en todo — he beats me on every count
4)a) ( mejorar)b) (obtener provecho, beneficiarse) to gainganó mucho con su estancia en Berlín — he gained a lot from o got a lot out of his stay in Berlin
3.salir ganando: es el único que salió ganando con el trato/en ese asunto he's the only one who did well out of the deal/who came out well in that business; al final salí ganando — in the end I came out of it better off
ganarse v pron1) (enf) ( mediante el trabajo) to earn2) (enf) <premio/apuesta> to win3) <afecto/confianza> to win; < persona> to win... oversupo ganarse el respeto de todos — she managed to win o earn everyone's respect
4) ( ser merecedor de) < descanso> to earn oneselfganársela — (Esp fam)
se la va a ganar — she's going to get it o she's for it (colloq)
* * *= earn, conquer, win, win out, prevail, go + one better.Ex: The article 'Women in industry: where and how they administrate' concludes that there are fewer women in management than men and they earn less.
Ex: The tools and technologies provided by the Internet enable scholars to communicate or disseminate information in ways which conquer the barriers of time and space.Ex: Those who perform in this manner can be characterized as those who would 'rather fight than win'.Ex: It remains to be seen which approach will win out, in the current tug-of-war.Ex: The emphasis on title entry came from the specialized libraries, primarily the technical libraries, that were small but had the money and the power behind them to see that their view prevails.Ex: I think Murray will go one better than Wimbledon, but will lose to Federer again in the final.* actuar con la intención de ganarse la admiració = play to + Nombre.* actuar con la intención de ganarse la admiración de Alguie = play to + Nombre.* dinero que tanto ha costado ganar = hard-earned money.* ganar a Alguien sin apenas hacer ningún esfuerzo = beat + Nombre + hands down, win + hands down.* ganar adeptos = gain + currency.* ganar bastante dinero = make + good money, earn + good money.* ganar cada vez más importancia, ir viento en popa, ir cada vez mejor = go from + strength to strength, grow from + strength to strength, go from + strength to strength.* ganar cómodamente = beat + Nombre + hands down, win + hands down.* ganar con dificultar = eke out.* ganar confianza en uno mismo = gain + confidence (with/in).* ganar cuando todo parece estar perdido = victory from the jaws of defeat.* ganar de forma abrumadora = beat + Nombre + hands down, win + hands down.* ganar de forma aplastante = beat + Nombre + hands down, win + hands down, win by + a landslide.* ganar de forma arrolladora = win by + a landslide.* ganar dinero = make + money, make + Dinero, earn + money.* ganar el pulso = the nod + go to.* ganar enemigos = make + enemies.* ganar fácilmente = coast + home, coast to + victory, beat + Nombre + hands down, win + hands down.* ganar fama = win + fame.* ganar fuerza = gather + strength, gather + steam.* ganar ímpetu = gather + momentum, gain + impetus, gather + strength, gather + steam, gather + pace.* ganar importancia = grow in + importance, grow in + strength, gain + prominence, grow in + significance, gain + significance, gain in + importance.* ganar la partida a = outmanoeuvre [outmaneuver, -USA].* ganarle la mano a Alguien = steal + a march on.* ganarle la partida = out-think [outthink].* ganarle la partida a = outfox, outwit, outsmart.* ganarle la vez a = outdo, trump.* ganar mucho dinero = make + good money, earn + good money.* ganar peso = put on + weight, gain + weight.* ganar popularidad = gain in + popularity, gain + popularity, increase in + popularity.* ganar prestigio = gain in + ascendancy.* ganar prosélitos = proselytise [proselytize, -USA].* ganar protagonismo = gain in + importance.* ganar reconocimiento = gain + credit.* ganar resistencia = grow in + stamina.* ganarse = win over, propitiate.* ganarse a Alguien = win + Nombre + heart.* ganarse a la gente = win + hearts and minds.* ganarse el apoyo = earn + support.* ganarse el aprecio = earn + appreciation.* ganarse el cariño = endear.* ganarse el corazón de Alguien = win + Nombre + heart.* ganarse el favor de = win + the favour of.* ganarse el pan = get + Posesivo + bread, earn + Posesivo + bread, earn + Posesivo + bread and butter.* ganarse el pan con el sudor de la frente = earn + Posesivo + daily bread with the sweat of + Posesivo + brow.* ganarse el pan de cada día = get + Posesivo + bread, earn + Posesivo + bread, earn + Posesivo + bread and butter.* ganarse el respeto = earn + respect.* ganarse el sueldo = earn + Posesivo + salary.* ganarse la confianza = earn + trust.* ganarse la confianza de = achieve + credibility with, gain + the confidence of, win + the confidence of.* ganarse la existencia = earn + a living, earn + Posesivo + living.* ganarse la fama de = earn + a reputation as.* ganarse la vida = earn + a living, make + a living, earn + income, earn + Posesivo + living, make + Posesivo + living, Verbo + for a living.* ganarse la vida a duras penas = eke out + a living, scratch (out) + a living, scrape + a living, eke out + an existence.* ganarse partidarios = gather + a following, win + Nombre + a following, gain + a following.* ganarse seguidores = gather + a following, win + Nombre + a following, gain + a following.* ganarse una reputación = achieve + reputation, secure + reputation.* ganarse un lugar en el corazón de Alguien = win + a place in + heart.* ganarse unos ingresos = earn + income.* ganar sin ninguna dificultad = beat + Nombre + hands down, win + hands down.* ganar sobradamente = beat + Nombre + hands down, win + hands down.* ganar terreno = gain + ground, make + headway.* ganar tiempo = win + time, buy + time, free up + time.* ganar una batalla = win + battle.* ganar una elección = win + election.* ganar una guerra = win + war.* ganar un asalto = win + round.* ganar un buen sueldo = make + good money, earn + good money.* ganar un premio = win + prize, win + award, earn + an award.* ganar un título = win + title.* ganar vigencia = gain + currency.* haber ganado la mitad de la batalla = be half the battle.* haber ganado sólo la mitad de la ba = be only half the battle.* hacer que Alguien se lo gane a pulso = give + Nombre + a run for + Posesivo + money.* intentar ganar tiempo = play for + time, temporise [temporize, -USA].* interés por ganar dinero = profit motive.* lo que se gana por un lado se pierde por otro = swings and roundabouts.* lo que se pierda en una cosa se gana en la otra = what you lose on the swings you gain on the roundabouts.* ni ganar ni perder = break + even.* no se ganó Zamora en una hora = Rome wasn't built in a day.* ¡que gane el mejor! = may the best man win!, may the best man win!.* quien nada arriesga nada gana = nothing ventured, nothing gained.* salir ganando = make + a profit, compare + favourably, be better off, win + the day, win out, be better served by, come out on + top.* salir sin ganar ni perder = break + even.* se pierda o se gane = win or lose.* tener ganada la mitad de la batalla = be half the battle.* tener ganada sólo la mitad de la batalla = be only half the battle.* tratar de ganar tiempo = temporise [temporize, -USA], play for + time.* * *ganar [A1 ]vtA1 (mediante el trabajo) to earngana un buen sueldo she earns o she's on a good salary¿cuánto ganas al mes? how much do you earn a month?lo único que quiere es ganar dinero all he's interested in is making money2 (conseguir) to gain¿y qué ganas con eso? and what do you gain by (doing) that?no ganamos nada con ponernos nerviosos getting all worked-up won't get us anywhereB1 ‹carrera/competición/partido› to win; ‹elecciones› to win; ‹guerra/batalla› to win; ‹juicio› to winganaron el campeonato they won the championshiple gané la apuesta I won my bet with him2 (en un juego, concurso) ‹premio/dinero› to win¿cuánto ganaste en las carreras de caballos? how much did you win on the horses?ha ganado mucho dinero al póquer she's won a lot of money at o playing pokerC(adquirir): ganó fama y fortuna she won fame and fortunesu partido ha ido ganando popularidad his party has been gaining in popularityha ganado importancia en los últimos años it has grown in importance in recent yearsD1 ‹persona› ganar a algn PARA algo to win sb over TO sthlo ganó para su causa she won him over to her cause2 (reclamar) to reclaimlas tierras ganadas al mar the land that has been reclaimed from the sea■ ganarviA (mediante el trabajo) to earnapenas gana para vivir she hardly earns enough to live onno ganar para disgustos/sustos to have nothing but troubleB1 (vencer) to winque gane el mejor may the best man winganaron los Republicanos the Republicans won o were victoriousvan ganando 2 a 1 they're winning 2-1, they're 2-1 up o ahead2ganarle a algn to beat sbnos ganaron por cuatro puntos they beat us by four pointssiempre que juega al ajedrez con su hijo se deja ganar she always lets her son beat her at chess, whenever she plays chess with her son she lets him winme ha vuelto a ganar she's beaten me againa mentiroso nadie le gana or no hay quien le gane when it comes to lying there's no one to touch himse dejó ganar por el abatimiento he allowed his depression to get the better of himC (aventajar) ganarle a algn EN algo:le ganas en estatura you're taller than himhabla mejor inglés, es más guapo … la verdad es que me gana en todo he speaks better English, he's better looking … the truth is he beats me on every countD(mejorar, obtener provecho): ha ganado mucho con el nuevo peinado her new hairstyle has really done a lot for hercon estas modificaciones el texto ha ganado en claridad the text has become much clearer o has gained in clarity with these changesel salón ha ganado mucho con estos cambios these changes have really improved the living roomganó mucho con su estancia en Berlín he gained a lot from o got a lot out of his stay in Berlinsalir ganando: es el único que salió ganando de la mudanza he's the only one who benefited o gained from the moveno lo esperaba pero al final salí ganando I didn't expect to but in the end I came out of it better off o I did well out of it, I didn't expect to but I ended up better offsaldrán ganando de esta reestructuración they will benefit from o they stand to gain from this restructuringEF(Ur arg) (con el sexo opuesto): estás ganando con aquél/aquélla you're well in with that guy/girl over there ( colloq)■ ganarseA ( enf) (mediante el trabajo) to earnse ganó mil dólares en una semana she earned (herself) a thousand dollars in one weekB ( enf) (en una rifa, un juego) to winC ‹afecto› to win; ‹amistad/confianza› to win, gain; ‹persona› to win … overha sabido ganarse el respeto de todos she has managed to win o earn everyone's respectsabe ganarse a los amigos he knows how to make friendsD(ser merecedor de): te has ganado unas buenas vacaciones you've earned yourself a good vacation ( AmE) o ( BrE) holidayte estás ganando una paliza you're going to get a good thrashing, you're asking for a good thrashingganarse algo a pulso to earn sthel ascenso se lo ha ganado a pulso he's really worked (hard) for o he's really earned this promotionganársela ( Esp fam): como no te calles te la vas a ganar if you don't shut up, you're going to get it o you're for it ( colloq)Egánate para acá come over here o come closer* * *
ganar ( conjugate ganar) verbo transitivo
1
◊ ¿qué ganas con eso? what do you gain by (doing) that?
2 ‹partido/guerra/premio› to win;
verbo intransitivo
ganarle a algn to beat sb;
nos ganaron por cuatro puntos they beat us by four pointsb) ( aventajar):
me gana en todo he beats me on every count;
salir ganando: salió ganando con el trato he did well out of the deal;
al final salí ganando in the end I came out of it better off
ganarse verbo pronominal
1 ( enf) ( mediante el trabajo) to earn;◊ ganarse la vida to earn a/one's living
2 ( enf) ‹premio/apuesta› to win
3 ‹afecto/confianza› to win;◊ se ganó el respeto de todos she won o earned everyone's respect
4 ‹ descanso› to earn oneself;
ganar
I verbo transitivo
1 (un salario) to earn
2 (un premio) to win
3 (superar) to beat: le gana en estatura, she is taller than him
4 (al contrincante) to beat
5 (una cima, una orilla) to reach
ganar la cumbre, to reach the peak
II verbo intransitivo
1 (vencer) to win
2 (mejorar) improve: ganó en simpatía, she became more and more charming
ganas mucho cuando sonríes, you look nicer when you smile
' ganar' also found in these entries:
Spanish:
A
- actual
- baño
- contender
- flexibilizar
- llevar
- óptima
- óptimo
- peso
- probabilidad
- redoblar
- savia
- terrena
- terreno
- todavía
- chance
- expectativa
- hacer
- interés
- meta
- premio
- sensación
- tiempo
- tratar
- triunfar
- valer
English:
actual
- amateurish
- beat
- break
- bring in
- buck
- catch on
- chance
- close-run
- comfortably
- day
- default
- earn
- even
- exert
- fact
- fair
- fluke
- gain
- gain on
- gather
- get
- ground
- hand
- key
- killing
- make
- money
- one-upmanship
- optimistic
- outsider
- rig
- score
- speed
- take
- ultimate
- win
- case
- certainly
- clinch
- deliver
- expect
- height
- odds
- premium
- run
- stand
- toss
- yet
* * *♦ vt1. [premio, competición] to win;ganaron las elecciones they won the elections;ganó un millón en la lotería he won a million on the lottery2. [obtener] [sueldo, dinero] to earn;gana dos millones al año she earns o she's on two million a year;¿cuánto ganas? how much do you earn?3. [obtener] [peso, tiempo] to gain;ganar fama to achieve fame;ganar importancia to grow in importance;ganar terreno [avanzar] to gain ground;en tren ganas una hora you save an hour by taking the train;ganaron nuevos adeptos para la causa they won over new converts to the cause4. [conseguir]¿qué gano yo con eso? what's in it for me?, what do I stand to gain from that?;llorando no ganas nada it's no use crying, crying won't change anything5. [derrotar] to beat;te voy a ganar I'm going to beat you;RP Famganar de mano a alguien to beat sb to itme gana en hermosura pero no en inteligencia she's prettier than me, but not as intelligent;Fama tonto no hay quien le gane he's as thick as they come7. [alcanzar] to reach, to make it to;ganó la orilla a nado she made it to o gained the shore8. [conquistar] to take, to capture;los aliados ganaron la playa tras una dura batalla the Allies took o captured the beach after a hard battle♦ vi1. [vencer] to win;ganaron por penalties they won on penalties;ganan de cuatro puntos they're winning by four points, they're four points ahead;no es justo, te has dejado ganar it's not fair, you let me beat you o you lost on purpose;que gane el mejor may the best man win2. [lograr dinero] to earn money;Amganar bien to be well paid;ganar mal not to earn very much, to be badly paid;sólo gana para subsistir she earns only enough to live on;Famha ganado con el cambio de trabajo he has benefited from changing jobs;ganar en algo to gain in sth;ha ganado en amplitud [parece mayor] it looks bigger;hemos salido ganando con el cambio we've benefited from the change4. Urug Fam [con hombre, mujer]¿viste como te mira? estás ganando have you seen her looking at you? she fancies you o you're well in there* * *I v/t1 win;le gané cincuenta dólares I won fifty dollars off him;ganar a alguien beat s.o.II v/i2 ( vencer) win;ganar por dos sets a uno win (by) two sets to one3 ( mejorar) improve;salir ganando con algo be better off with sth4 ( aventajar):le gano en velocidad/inteligencia I’m faster/more intelligent than him o than he is* * *ganar vt1) : to win2) : to gainganar tiempo: to buy time3) : to earnganar dinero: to make money4) : to acquire, to obtainganar vi1) : to win2) : to profitsalir ganando: to come out ahead* * *ganar vb¿quién ganó el torneo? who won the tournament?2. (un sueldo) to earn¿cuánto ganas al mes? how much do you earn a month?4. (un trabajo) to get5. (superar a alguien) to be better -
102 mismo
adj.same, selfsame, self-same, very same.adv.himself, per se, as such, in itself.El hombre mismo The man himself. El mismo hombre = The same man.* * *► adjetivo1 (idéntico) same2 (enfático) very1 same1 same\yo (ti, etc) mismo,-a myself (yourself, etc)■ con el sr. Suárez por favor --yo mismo may I speak to Mr Suárez please? --speakinglo mismo da it doen't mattero lo que es lo mismo that is to say¡por eso mismo! preciselyvolver a las mismas / estar en las mismas to be back at square one————————► adverbio1 same* * *(f. - misma)adj.1) same2) very3) oneself* * *1. ADJ1) (=igual) samerespondieron al mismo tiempo — they answered together, they answered at the same time
•
el mismo... que — the same... as2) [reflexivo]valerse 2)3) [enfático]a) [relativo a personas]yo mismo lo vi — I saw it myself, I saw it with my own eyes
-¿quién responde? -a ver, tú mismo — "who's going to answer?" - "well, why don't you answer yourself!"
b) [relativo a cosas]-¿cuál quieres? -ese mismo — "which one do you want?" - "that one there"
-¡es un canalla! -eso mismo pienso yo — "he's a swine!" - "my thoughts exactly"
en todos los países europeos, España misma incluida — in all European countries, including Spain itself
Ana es la generosidad misma — Ana is generosity itself, Ana is the epitome of generosity
•
por eso mismo, era pobre y por eso mismo su ascenso tiene más mérito — he was poor and for that very reason his promotion is all the more commendable4) [como pronombre]-¿y qué edad tienes tú? -la misma que él — "and how old are you?" - "I'm the same age as him"
-¿es usted la señorita Sánchez? -¡la misma! — "are you Miss Sánchez?" - "I am indeed!"
5)•
lo mismo —a) (=la misma cosa) the same (thing)¡hombre, no es lo mismo! — it's not the same (thing) at all!
- son unos canallas -lo mismo digo yo — "they're swine" - "that's (exactly) what I say"
-¡enhorabuena! -lo mismo digo — "congratulations!" - "likewise" o "the same to you"
- eres un sinvergüenza -lo mismo te digo — "you're completely shameless" - "you too" o "so are you"
-¿qué desea de beber? -lo mismo (de antes), por favor — "what would you like to drink?" - "(the) same again, please"
cuando le interese a él, o lo que es lo mismo, nunca — when it suits him, in other words never
•
por lo mismo, no es inteligente y por lo mismo tiene que estudiar el doble — he's not clever, which is exactly why he has to study twice as hard•
lo mismo que, le dijo lo mismo que yo — she told him the same thing o the same as she told meno es lo mismo hablar en público que en privado — it's not the same thing to talk in public as to talk in private
b)• dar lo mismo, da lo mismo — it's all the same, it makes no difference
me da lo mismo, lo mismo me da — I don't mind, it's all the same to me
c) * (=a lo mejor)no lo sé todavía, pero lo mismo voy — I don't know yet, but I may well come
pídeselo, lo mismo te lo presta — ask him for it; you never know, he may lend it to you
d)• lo mismo que (=al igual que) —
en Europa, lo mismo que en América — in Europe, (just) as in America
lo mismo que usted es médico yo soy ingeniero — just as you are a doctor, so I am an engineer
suspendí el examen, lo mismo que Íñigo — I failed the exam, just like Íñigo
yo, lo mismo que mi padre, odio el baloncesto — I hate basketball, just like my father
nos divertimos lo mismo que si hubiéramos ido al baile — we had just as good a time as if we had gone to the dance
e)• lo mismo... que (=tanto... como) —
aquí lo mismo te venden una vajilla que una bicicleta — they'll sell you anything here, from a dinner service to a bicycle
2.ADV [enfático]hazlo ahora mismo — do it right away o now
ahora mismo acabo de hablar con él — I've just been talking to him, I was talking to him only a moment ago
•
aquí mismo, -¿dónde lo pongo? -aquí mismo — "where shall I put it?" - "right here"•
así mismo, -¿cómo quieres el filete? -así mismo está bien — "how would you like your steak?" - "it's fine as it is"•
ayer mismo — only yesterday•
hoy mismo, he llegado hoy mismo — I just arrived today•
mañana mismo, llegará mañana mismo — he's arriving tomorrow, no less* * *I- ma adjetivo1)a) (delante del n) ( expresando identidad) samehacer dos cosas al mismo tiempo — to do two things at once o at the same time
b) (como pron) same¿usted es Pedro Lecue? - el mismo — are you Pedro Lecue? - I am indeed o that's right
en las mismas: no ha llegado, así que seguimos en las mismas it hasn't arrived so we're no further on; si vienes tú pero falta él, estamos en las mismas — if you come but he doesn't turn up, then we're no better off
2) ( uso enfático)a) (refiriéndose a lugares, momentos, cosas)eso mismo pienso yo — that's exactly o just what I think
b) ( refiriéndose a personas)te perjudicas a ti mismo — you're only spiting o hurting yourself
3)lo mismo — ( la misma cosa)
lo mismo para mí — the same for me, please
dar lo mismo: me da lo mismo si lo rompe I don't care if he breaks it; le da lo mismo con o sin azúcar he doesn't mind with or without sugar; da lo mismo quién lo haga — it doesn't matter o it makes no difference who does it
4)a) (fam) ( expresando posibilidad)te ve por la calle y lo mismo no te saluda — you can meet him in the street and sometimes he doesn't even say hello to you
¿pregúntaselo? lo mismo dice que sí — ask him, he might (well) o may (well) say yes
lo mismo puedes conseguir caramelos que una botella de whisky — you can get anything, from sweets to a bottle of whiskey
b) (RPl fam) ( de todos modos) just o all the same, anyway5)lo mismo que — ( al igual que)
nuestra empresa, lo mismo que tantas otras — our company, like so many others
6)a) (como pron) (frml)se detuvo un coche y tres individuos bajaron del mismo — a car pulled up and three individuals got out
b) (como pron relativo) (Méx frml)IIagradecemos su donativo, mismo que fue aplicado a la compra de medicamentos — we thank you for your donation, which has been used to buy medicines
aquí/ahora mismo — right here/now
* * *= identical, same, equal.Ex. The DISPLAY command is identical to the TYPE command except when using a format which includes only a few lines per record.Ex. The command function 'SAVE' is used to save a search formulation for later use on the same or another data base on the same system.Ex. Collection development should ideally involve de-acquisitions as an on-going program of equal importance.----* admitido por Uno mismo = self-professed.* ahora mismo = right now, just now.* a la misma altura que = in the same league as.* allí mismo = on the spot, there and then.* al mismo nivel de = flush with.* al mismo nivel que = on a par with, in the same league as.* al mismo tiempo = at once, at the same time, concurrently, in the process, simultaneously, at one and the same time, contemporaneously, at the same instant, in parallel, concomitantly, at the one time, all the while.* al mismo tiempo que = in parallel to/with, while, as the same time as, cum, in conjunction with.* al mismo tiempo que + Indicativo = whilst + Gerundio.* a mí también me gustaría tener la misma oportunidad = turnabout is fair play.* apuntar a la misma conclusión = point to + the same conclusion.* aquí mismo = right here.* a ti mismo = yourself, thyself.* a usted mismo = thyself.* bajo un mismo techo = under one roof.* brillar por Uno mismo = shine on + Posesivo + own.* concepto de uno mismo = self-image.* conciencia de sí mismo = self-awareness.* conciencia de uno mismo = self-awareness.* con confianza en uno mismo = self-confident.* con el mismo = therewith.* con el mismo + Nombre + como el que... = as + Adverbio + as....* con el mismo planteamiento que = on the same lines as.* confianza en uno mismo = self-belief.* conócete a ti mismo = know + thyself.* consciente de uno mismo = self-conscious.* cuestionario rellenado por uno mismo = self-administered questionnaire.* cuidado de uno mismo = self-caring, self-care.* definido por uno mismo = self-defined.* definir por uno mismo = self-define.* de la misma categoría que = in a class with.* de la misma forma que = in the same way (as), in the same manner (as), in much the same way as.* de la misma manera = by the same token.* de la misma manera (que) = in the same way (as), in the same manner (as).* del mismo calibre que = in a class with.* del mismo modo = exactly, in the same vein, by the same token.* del mismo modo que = as, in the form that, in the same way (as), in the same way that, just as, in the same manner (as), along the lines, after the fashion of, similar to, in common with.* del mismo + Nombre = equally + Adjetivo.* del mismo sexo = same-sex.* del mismo tipo que las oficinas = office-type.* desde esta misma perspectiva = along the same lines.* de una misma manera = in a similar fashion.* dirigido hacia uno mismo = self-oriented.* dirigido por uno mismo = self-directed.* ella misma = herself.* él mismo = himself.* el mismo + Nombre (+ que) = every bit as much + Nombre (+ as).* el mismo número = as many.* encerrado en sí mismo = closeted.* en el mismo centro (de) = plumb in the middle (of).* en el mismo número de años = in as many years.* en el mismo orden que = in sync with.* en ese mismo instante = at that very moment.* en ese mismo momento = at that very moment.* en este mismo sentido = along the same lines.* en la misma época = contemporaneously.* en la misma habitación = ensuite.* en la misma línea de = in the vein of.* en la misma línea que = in line with.* en sí mismo = in itself, unto + Reflexivo, per se.* en sí mismos = in themselves.* escogido por uno mismo = self-chosen.* estar a la misma altura que = rank with.* estar al mismo nivel = be on a par.* estar en la misma categoría que = rank with.* estar en las mismas = be back to square one.* estar hecho con la mismas dimensiones que el original = be to scale.* estar todos en el mismo barco = be all in the same boat.* evidente por sí mismo = self-evident.* grupo de personas o cosas de la misma edad o categoría = peer group.* hablar del mismo modo = talk + alike.* hablar por Uno mismo = speak for + Reflexivo.* hacer del mismo molde = cast in + the same mould as.* hasta el mismo = right up to.* imagen de uno mismo = self-presentation.* intentar hacer Algo por uno mismo = try + Posesivo + own hand at.* justo de la misma manera que = in just the same way as.* la misma persona = one and the same person.* la personificación de la confianza en uno mismo = confidence personified.* lo mismo ocurre con = the same goes for.* lo mismo que = the same as, along the lines of, in much the same way as.* lo mismo que antes = the same as before.* lo mismo que para = the same as that for.* lo mismo se aplica a = the same is true (for/of/with).* más de lo mismo = more of the same.* mí mismo = myself.* mismo, lo = same difference, the.* mismo tipo de = same range of.* no es lo mismo en el caso de = the same is not true (for/of/with).* Nombre + mismo = very + Nombre.* nosotros mismos = ourselves.* orientado hacia uno mismo = self-oriented.* pasar a Alguien lo mismo que a = suffer + the fate of.* pensar del mismo modo = think + alike.* percepción de uno mismo = self-perception.* pero al mismo tiempo = but then again.* perseguir los mismos fines = work + on the same lines.* perseguir los mismos objetivos = work + on the same lines.* poner al mismo nivel que = bring + Nombre + to a par with.* por + Pronombre + mismo = all by + Reflexivo, by + Reflexivo.* por sí mismo = for its/their own sake, in itself, itself, unto + Reflexivo.* por sí mismos = in themselves.* por uno mismo = on + Posesivo + own, for + Reflexivo.* presentación de uno mismo = self-presentation.* probar a hacer Algo por uno mismo = try + Posesivo + own hand at.* quedarse en el mismo sitio = stay + put.* que lo hace uno mismo = do-it-yourself (DIY).* que se explica por sí mismo = self-explanatory [self explanatory/selfexplanatory].* reconocido por Uno mismo, admitido por Uno mismo = self-professed.* seguir lo mismo = remain + the same.* seguir siendo lo mismo = remain + the same.* seguridad en uno mismo = self-belief.* seguro de sí mismo = assured, self-assured, poised.* seguro de uno mismo = self-confident.* ser la representación misma de = be a picture of.* ser lo mismo = be one and the same.* ser un fin en sí mismos = be ends in themselves.* siempre lo mismo = the same old thing.* tener el mismo destino = suffer + the same fate.* tener la misma importancia = carry + equal weight.* tener las mismas prerrogativas = have + an equal voice in.* todo al mismo tiempo = all at once.* tres goles en un mismo partido = hat trick.* una misma cosa = one and the same.* valerse de sí mismo = self-serve.* valérselas por uno mismo = negotiate + Posesivo + way, fly + solo.* valerse por sí mismo = self-serve.* ver con los mismos ojos = see + eye to eye (with/on).* y al mismo tiempo = and in the process, yet.* yo mismo = myself.* * *I- ma adjetivo1)a) (delante del n) ( expresando identidad) samehacer dos cosas al mismo tiempo — to do two things at once o at the same time
b) (como pron) same¿usted es Pedro Lecue? - el mismo — are you Pedro Lecue? - I am indeed o that's right
en las mismas: no ha llegado, así que seguimos en las mismas it hasn't arrived so we're no further on; si vienes tú pero falta él, estamos en las mismas — if you come but he doesn't turn up, then we're no better off
2) ( uso enfático)a) (refiriéndose a lugares, momentos, cosas)eso mismo pienso yo — that's exactly o just what I think
b) ( refiriéndose a personas)te perjudicas a ti mismo — you're only spiting o hurting yourself
3)lo mismo — ( la misma cosa)
lo mismo para mí — the same for me, please
dar lo mismo: me da lo mismo si lo rompe I don't care if he breaks it; le da lo mismo con o sin azúcar he doesn't mind with or without sugar; da lo mismo quién lo haga — it doesn't matter o it makes no difference who does it
4)a) (fam) ( expresando posibilidad)te ve por la calle y lo mismo no te saluda — you can meet him in the street and sometimes he doesn't even say hello to you
¿pregúntaselo? lo mismo dice que sí — ask him, he might (well) o may (well) say yes
lo mismo puedes conseguir caramelos que una botella de whisky — you can get anything, from sweets to a bottle of whiskey
b) (RPl fam) ( de todos modos) just o all the same, anyway5)lo mismo que — ( al igual que)
nuestra empresa, lo mismo que tantas otras — our company, like so many others
6)a) (como pron) (frml)se detuvo un coche y tres individuos bajaron del mismo — a car pulled up and three individuals got out
b) (como pron relativo) (Méx frml)IIagradecemos su donativo, mismo que fue aplicado a la compra de medicamentos — we thank you for your donation, which has been used to buy medicines
aquí/ahora mismo — right here/now
* * *= identical, same, equal.Ex: The DISPLAY command is identical to the TYPE command except when using a format which includes only a few lines per record.
Ex: The command function 'SAVE' is used to save a search formulation for later use on the same or another data base on the same system.Ex: Collection development should ideally involve de-acquisitions as an on-going program of equal importance.* admitido por Uno mismo = self-professed.* ahora mismo = right now, just now.* a la misma altura que = in the same league as.* allí mismo = on the spot, there and then.* al mismo nivel de = flush with.* al mismo nivel que = on a par with, in the same league as.* al mismo tiempo = at once, at the same time, concurrently, in the process, simultaneously, at one and the same time, contemporaneously, at the same instant, in parallel, concomitantly, at the one time, all the while.* al mismo tiempo que = in parallel to/with, while, as the same time as, cum, in conjunction with.* al mismo tiempo que + Indicativo = whilst + Gerundio.* a mí también me gustaría tener la misma oportunidad = turnabout is fair play.* apuntar a la misma conclusión = point to + the same conclusion.* aquí mismo = right here.* a ti mismo = yourself, thyself.* a usted mismo = thyself.* bajo un mismo techo = under one roof.* brillar por Uno mismo = shine on + Posesivo + own.* concepto de uno mismo = self-image.* conciencia de sí mismo = self-awareness.* conciencia de uno mismo = self-awareness.* con confianza en uno mismo = self-confident.* con el mismo = therewith.* con el mismo + Nombre + como el que... = as + Adverbio + as....* con el mismo planteamiento que = on the same lines as.* confianza en uno mismo = self-belief.* conócete a ti mismo = know + thyself.* consciente de uno mismo = self-conscious.* cuestionario rellenado por uno mismo = self-administered questionnaire.* cuidado de uno mismo = self-caring, self-care.* definido por uno mismo = self-defined.* definir por uno mismo = self-define.* de la misma categoría que = in a class with.* de la misma forma que = in the same way (as), in the same manner (as), in much the same way as.* de la misma manera = by the same token.* de la misma manera (que) = in the same way (as), in the same manner (as).* del mismo calibre que = in a class with.* del mismo modo = exactly, in the same vein, by the same token.* del mismo modo que = as, in the form that, in the same way (as), in the same way that, just as, in the same manner (as), along the lines, after the fashion of, similar to, in common with.* del mismo + Nombre = equally + Adjetivo.* del mismo sexo = same-sex.* del mismo tipo que las oficinas = office-type.* desde esta misma perspectiva = along the same lines.* de una misma manera = in a similar fashion.* dirigido hacia uno mismo = self-oriented.* dirigido por uno mismo = self-directed.* ella misma = herself.* él mismo = himself.* el mismo + Nombre (+ que) = every bit as much + Nombre (+ as).* el mismo número = as many.* encerrado en sí mismo = closeted.* en el mismo centro (de) = plumb in the middle (of).* en el mismo número de años = in as many years.* en el mismo orden que = in sync with.* en ese mismo instante = at that very moment.* en ese mismo momento = at that very moment.* en este mismo sentido = along the same lines.* en la misma época = contemporaneously.* en la misma habitación = ensuite.* en la misma línea de = in the vein of.* en la misma línea que = in line with.* en sí mismo = in itself, unto + Reflexivo, per se.* en sí mismos = in themselves.* escogido por uno mismo = self-chosen.* estar a la misma altura que = rank with.* estar al mismo nivel = be on a par.* estar en la misma categoría que = rank with.* estar en las mismas = be back to square one.* estar hecho con la mismas dimensiones que el original = be to scale.* estar todos en el mismo barco = be all in the same boat.* evidente por sí mismo = self-evident.* grupo de personas o cosas de la misma edad o categoría = peer group.* hablar del mismo modo = talk + alike.* hablar por Uno mismo = speak for + Reflexivo.* hacer del mismo molde = cast in + the same mould as.* hasta el mismo = right up to.* imagen de uno mismo = self-presentation.* intentar hacer Algo por uno mismo = try + Posesivo + own hand at.* justo de la misma manera que = in just the same way as.* la misma persona = one and the same person.* la personificación de la confianza en uno mismo = confidence personified.* lo mismo ocurre con = the same goes for.* lo mismo que = the same as, along the lines of, in much the same way as.* lo mismo que antes = the same as before.* lo mismo que para = the same as that for.* lo mismo se aplica a = the same is true (for/of/with).* más de lo mismo = more of the same.* mí mismo = myself.* mismo, lo = same difference, the.* mismo tipo de = same range of.* no es lo mismo en el caso de = the same is not true (for/of/with).* Nombre + mismo = very + Nombre.* nosotros mismos = ourselves.* orientado hacia uno mismo = self-oriented.* pasar a Alguien lo mismo que a = suffer + the fate of.* pensar del mismo modo = think + alike.* percepción de uno mismo = self-perception.* pero al mismo tiempo = but then again.* perseguir los mismos fines = work + on the same lines.* perseguir los mismos objetivos = work + on the same lines.* poner al mismo nivel que = bring + Nombre + to a par with.* por + Pronombre + mismo = all by + Reflexivo, by + Reflexivo.* por sí mismo = for its/their own sake, in itself, itself, unto + Reflexivo.* por sí mismos = in themselves.* por uno mismo = on + Posesivo + own, for + Reflexivo.* presentación de uno mismo = self-presentation.* probar a hacer Algo por uno mismo = try + Posesivo + own hand at.* quedarse en el mismo sitio = stay + put.* que lo hace uno mismo = do-it-yourself (DIY).* que se explica por sí mismo = self-explanatory [self explanatory/selfexplanatory].* reconocido por Uno mismo, admitido por Uno mismo = self-professed.* seguir lo mismo = remain + the same.* seguir siendo lo mismo = remain + the same.* seguridad en uno mismo = self-belief.* seguro de sí mismo = assured, self-assured, poised.* seguro de uno mismo = self-confident.* ser la representación misma de = be a picture of.* ser lo mismo = be one and the same.* ser un fin en sí mismos = be ends in themselves.* siempre lo mismo = the same old thing.* tener el mismo destino = suffer + the same fate.* tener la misma importancia = carry + equal weight.* tener las mismas prerrogativas = have + an equal voice in.* todo al mismo tiempo = all at once.* tres goles en un mismo partido = hat trick.* una misma cosa = one and the same.* valerse de sí mismo = self-serve.* valérselas por uno mismo = negotiate + Posesivo + way, fly + solo.* valerse por sí mismo = self-serve.* ver con los mismos ojos = see + eye to eye (with/on).* y al mismo tiempo = and in the process, yet.* yo mismo = myself.* * *A1 ( delante del n) (expresando identidad) sameno puedo hacer dos cosas al mismo tiempo I can't do two things at once o at the same timees la misma historia de siempre it's the same old storymismo … QUE:le gustan las mismas películas que a mí she likes the same movies as I do o as me2 ( como pron) sameRoma ya no es la misma Rome isn't the same any more¿mi hermana? siempre la misma, no escribe nunca my sister? just the same as ever o she hasn't changed, she never writes¿usted es Pedro Lecue? — el mismo are you Pedro Lecue? — I am indeed o that's right o ( hum) the very samemismo QUE:es el mismo que vimos ayer it's the same one we saw yesterdayen las mismas: el pedido no ha llegado, así que seguimos en las mismas the order hasn't arrived so we're no further onsi vienes el sábado pero faltas mañana, estamos en las mismas if you come on Saturday but you don't turn up tomorrow, then we're no better off o we're back to square one1(refiriéndose a lugares, momentos, cosas): queda en el centro mismo or en el mismo centro de Lima it's right in the center of Lima, it's in the very center of Limaen este mismo instante lo estaba por hacer I was (just) about to do it this very minuteeso mismo pienso/digo yo that's exactly o just what I think/sayme resulta difícil — por eso mismo debes esforzarte más I find it difficult — that's just the reason o that's precisely o that's exactly why you have to make more of an effort2(referiéndose a personas): el obispo mismo salió a recibirlos the bishop himself came out to welcome themhablé con el mismísimo presidente I spoke to the president himselfeste niño es el mismísimo diablo this child is a real little devil! ( colloq)lo haré yo misma I'll do it myself, I'll deal with it personallyte perjudicas a ti mismo you're only spiting o hurting yourselfél mismo lo trajo he brought it himselftiene que aprender a valerse por sí mismo he has to learn to manage o cope by himselfse corta el pelo ella misma she cuts her own hairél mismo se pone las inyecciones he gives himself the injectionsC¿por qué llora? — por lo mismo de siempre why is she crying? — the same as usual o what does she ever cry about?si lo haces con aceite ya no es lo mismo if you make it with oil it's not quite the same (thing)un café y una tostada — lo mismo para mí a coffee and a slice of toast — the same for me, please o I'll have the same, please¡qué elegante te has venido! — lo mismo digo you're looking very smart! — so are you o you, too¡que lo pases bien! — lo mismo (te) digo have a good time — you too o I hope you do too o and youlo despidieron o, lo que es lo mismo le dijeron que ya no necesitaban sus servicios they fired him, or at least they told him his services were no longer required, which comes to the same thinglo mismo (…) QUE the same (…) ASno es lo mismo cocinar para dos que para una familia cooking for a family is quite different from o is not the same as cooking for twose murió de lo mismo que su padre he died of the same thing as his fatherpidió lo mismo que yo he ordered the same as medar lo mismo: si sigues así lo vas a romper — me da lo mismo if you carry on like that you'll break it — I don't care¿lo quieres con o sin leche? — me da lo mismo do you want it black or white? — I don't mind¿prefieres un cheque o dinero en efectivo? — me da lo mismo, con tal de que me paguen … would you prefer a check or cash? — I don't mind o it makes no difference (to me) o ( BrE) it makes no odds (to me), as long as I get paidda lo mismo quién lo haga it doesn't matter o it makes no difference who does itD1 ( fam)(expresando posibilidad): te ve por la calle y lo mismo no te saluda you can meet him in the street and he might not even say hello to you o and sometimes he doesn't even say hello to you¿por qué no le preguntas? lo mismo dice que sí why don't you ask him? he might (well) o may (well) say yeslo mismo (…) QUE:¿cuántos años crees que tiene? — lo mismo puede tener cuarenta que cincuenta how old do you think he is? — he could just as easily be forty as fifty o he could be anything from forty to fiftylo mismo puedes conseguir un destornillador que una botella de whisky you can get anything, from a screwdriver to a bottle of whiskeyya sé que se va a enojar pero lo mismo se lo voy a decir I know he's going to get annoyed but I'm going to tell him just the same o all the same o anywayyo le dije que no había sido yo pero me pegó lo mismo I told her it wasn't me but she still hit me o she hit me anywayElo mismo que (al igual que): nuestra empresa, lo mismo que tantas otras, se ha visto afectada por la crisis our company, like so many others, has been affected by the crisissi lo mismo que decidiste ir en tren hubieras ido en avión, no habrías contado el cuento if you'd decided to go by plane instead of by train, you wouldn't be here to tell the taleFse detuvo un coche y tres individuos bajaron del mismo a car pulled up and three individuals got out2 ( como pron relativo)( Méx frml): agradecemos su generoso donativo, mismo que fue aplicado a la compra de medicamentos we thank you for your generous donation, which has been used to buy medicinesveintidós millones de estudiantes reanudarán sus clases, mismos que serán atendidos por unos 900 mil maestros twenty-two million students will resume classes, to be taught by some 900 thousand teachersA(uso enfático): aquí mismo podemos comer we can eat right herehoy mismo te mando el cheque I'll send you the check todaymañana mismo nos podemos ver we can see each other tomorrow¿cómo puede ser? si ayer mismo hablé con él y estaba de acuerdo how do you mean? I spoke to him only yesterday and he agreedquiero que lo hagas ahora mismo I want you to do it right o ( BrE) straightaway, I want you to do it right nowse visten muy bien, mismo con la crisis they dress very well, even in these times of shortageresultó muy difícil, mismo para él que tiene mucha experiencia it was very difficult, even for him with all his experience* * *
mismo 1◊ -ma adjetivo
1
◊ hacer dos cosas al mismo tiempo to do two things at once o at the same time
el mismo que vimos ayer the same one we saw yesterday
2 ( uso enfático)a) (refiriéndose a lugares, momentos, cosas):
en este mismo instante this very minute;
eso mismo pienso yo that's exactly what I thinkb) ( refiriéndose a personas):
te perjudicas a ti mismo you're only hurting yourself;
ella misma lo trajo she brought it herself
3◊ lo mismo: siempre dice lo mismo he always says the same thing;
lo mismo para mí the same for me, please;
nuestra empresa, lo mismo que tantas otras our company, like so many others;
los niños pueden ir lo mismo que los adultos children can go as well as adults;
o lo que es lo mismo in other words;
da lo mismo it doesn't matter;
me/le da lo mismo I don't care/he/she doesn't care
mismo 2 adverbio ( uso enfático):◊ aquí/ahora mismo right here/now;
hoy mismo te mando el cheque I'll send you the check today;
ayer mismo hablé con él I spoke to him only yesterday
mismo,-a
I adjetivo
1 same
el mismo acento, the same accent
2 (uso enfático) el rey mismo apareció en el umbral, the king himself appeared on the threshold
II pron same: comemos siempre lo mismo, we always eat the same thing
me da lo mismo, it makes no difference to me
es el mismo árbol, it's the same tree
por uno o sí mismo, by oneself
III adverbio
1 (intensificador) murió allí mismo, he died right there
ahora mismo, right now
2 (por ejemplo) for instance: Pedro mismo te ayudará, Pedro will help you, for instance
(incluso) yo mismo estoy de acuerdo, even I agree 3 así mismo, likewise
' mismo' also found in these entries:
Spanish:
abogada
- abogado
- actualmente
- ahora
- allí
- aquí
- aunar
- ayudarse
- balancearse
- bar
- barco
- batalla
- coincidir
- cojear
- confianza
- conforme
- congénere
- conmigo
- consigo
- contigo
- continuismo
- costearse
- decirse
- doblete
- dominio
- dueña
- dueño
- encerrarse
- encogerse
- enfoque
- enviudar
- esperar
- igual
- igualmente
- intentar
- machacar
- meter
- misma
- mismamente
- parecerse
- presentarse
- rasero
- replegarse
- ruin
- saber
- saco
- satisfecha
- satisfecho
- se
- sí
English:
alike
- assurance
- autograph
- boat
- central
- charity
- chase
- close
- complacent
- concurrently
- currently
- dare
- day
- diffidence
- directly
- ditto
- do-it-yourself
- end
- equal
- exam
- fabric
- fly
- follow
- fuck
- fund
- himself
- itself
- just
- lay
- level
- likewise
- maybe
- middle
- millionaire
- myself
- need
- neither
- now
- number one
- odds
- one
- oneself
- only
- outdo
- overconfident
- pace
- par
- presently
- price
- proper
* * *mismo, -a♦ adj1. [igual, idéntico] same;son del mismo pueblo they're from the same town/village;vive en la misma calle que yo she lives in the same street as me, she lives in my street;del mismo color/tipo que the same colour/type asen aquel mismo momento at that very moment;delante de sus mismas narices right in front of his nose;eso mismo digo yo that's exactly what I say;y por eso mismo deberíamos ayudarles and that is precisely why we should help them¿lo hiciste tú mismo? did you do it (by) yourself?;él mismo se construyó la casa he built his house (by) himself, he built his own house;me dije a mí mismo… I said to myself…;por mí/ti mismo by myself/yourself;Fam¡tú mismo! it's up to you!, suit yourself!♦ pron1. [igual cosa o persona]el mismo/la misma the same;el pueblo ya no era el mismo the town was no longer the same;la misma del otro día the same one as the other day;el mismo que vi ayer the same one I saw yesterday;Fam¿ése es el presidente? – sí, el mismo (que viste y calza) is that the president? – yes, the very same o yes, that's him all right;Méxenviamos un paquete a su oficina, mismo que no ha llegado a destino we sent a package to his office which didn't arrive o but it didn't arrive;estar en las mismas to be no further forward2.lo mismo [igual cosa, iguales cosas] the same (thing);¡qué aburrimiento, todos los días lo mismo! how boring, it's the same every day!;pónganos otra de lo mismo (the) same again, please;Famlo mismo se pone a hablar contigo que no te saluda one day he might start chatting to you and the next he won't even say hello;lo mismo que the same as;me gusta lo mismo que a él I like the same things as him;yo tengo mis manías, lo mismo que todo el mundo I've got my idiosyncrasies just like everyone else;lloraba lo mismo que un niño she was crying like a child;me da lo mismo it's all the same to me, I don't mind o care;¿vamos o nos quedamos? – da lo mismo should we go or should we stay? – it doesn't make any difference;me da lo mismo I don't care;lo mismo digo [como respuesta] likewise, you too;más de lo mismo more of the same;o lo que es lo mismo [en otras palabras] or in other words;por lo mismo for that (very) reason3. [tal vez]lo mismo llegamos y ya no hay entradas it's quite possible that we might arrive there and find there are no tickets left;lo mismo está enfermo maybe o perhaps he's ill, he may be ill;lo mismo te saluda que te ignora por completo he's just as likely to say hello to you as to ignore you completely4. [antes mencionado]hay una cripta y un túnel para acceder a la misma there is a crypt and a tunnel leading to itle dije que se callara y lo mismo siguió hablando I told him to be quiet but he still carried on talking o he carried on talking all the same;está nevando pero lo mismo el avión va a salir it's snowing but the plane is still going to take off♦ advahora/aquí mismo right now/here;ayer mismo only yesterday;salimos hoy mismo we are leaving this very day;llegarán mañana mismo they'll be arriving tomorrow, actually;tiene que estar listo para mañana mismo it absolutely has to be ready by tomorrow;por eso mismo precisely for that reason2. [por ejemplo]escoge uno cualquiera, este mismo choose any one, this one, for instance;¿y ahora quién me arregla a mí esto? – yo mismo who's going to fix this for me now? – I will o I'll do it (myself)* * *I adj same;el mismo the (self)same;lo mismo the same;lo mismo que the same as;yo mismo I myself;da lo mismo it doesn’t matter, it’s all the same;me da lo mismo I don’t care, it’s all the same to me;el mismo rey the king himselfII adv:aquí mismo right here;ahí mismo right there;ahora mismo right now, this very minute;hoy mismo today, this very day;lo mismo llueve que hace sol you never know whether it’s going to be rainy or sunny* * *hazlo ahora mismo: do it right nowte llamará hoy mismo: he'll definitely call you todaymismo, -ma adj1) : sameen ese mismo momento: at that very moment3) : oneselflo hizo ella misma: she made it herself4)por lo mismo : for that reason* * *mismo1 adj1. (igual) same2. (uso enfático) myself, yourself, etcmismo2 advmismo3 pron same person -
103 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
104 view
[vju:] 1. noun1) ((an outlook on to, or picture of) a scene: Your house has a fine view of the hills; He painted a view of the harbour.) pogled2) (an opinion: Tell me your view/views on the subject.) pogled3) (an act of seeing or inspecting: We were given a private view of the exhibition before it was opened to the public.) ogled2. verb(to look at, or regard (something): She viewed the scene with astonishment.) gledati- viewer- viewpoint
- in view of
- on view
- point of view* * *I [vju:]nounvidenje, gledanje; pogled, razgled, pregled; prizor; juridically ogled; vidik, ozir, stališče, mnenje, mišljenje, naziranje, nazor, sodba (on, of o); namera, namen, nakana, smoter; načrt; upanje; photography posnetek, slikain view of — z ozirom na, gledé; colloquially z namenomon view — razstavljen (za ogled), na ogled(u), na razstaviwith a view to ( —ali of) — z namenom (da), nameravajoč, računajoč na; imajoč pred očmi, v načrtuto the view — odprto, odkrito, javnomy end in view (is...) — cilj, ki ga imam pred očmi, (je...)plain to the view — dobro, jasno videnpoint of view — vidik, stališče, glediščehe did that with a view to promotion — to je naredil, da bi napredovalto fall in with (to meet) s.o.'s views — strinjati se z namerami (željami) kake osebeto form a view on s.th. — ustvariti si mnenje o čemto give a general view of s.th. — dati splošen pregled o čemto have in view — imeti pred očmi (v načrtu, v vidu); imeti na umu, nameravatito hold (to take, to keep) a view of s.th. — imeti (svoje) mnenje o čemto keep in view — ne odvrniti oči (od), ne izgubiti izpred očito lose view of s.th. — izgubiti kaj iz vidato sell views of Paris — prodajati razglednice, slike itd. Parizato take short views figuratively ne biti dalekovidenII [vju:]1.transitive verbvideti, zagledati; pogledati; pregledati; (raz)motriti, razgledati, ogled(ov)ati; razmotrivati; presoditi; ustvariti si (imeti) sodbo, presojati, razumevati; imeti v viduan order to view — pismeno pooblastilo za ogled hiše ipd. (z namenom nakupa)he doesn't view the question in the right light — on ne vidi (gleda) vprašanja (problema) v pravi luči;2.krajšava za televiewgledati televizijo -
105 to
1.go to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
throw the ball to me — wirf mir den Ball zu
2) (towards a condition or quality) zu3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
with one's back to the wall — mit dem Rücken zur Wand
5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
secretary to the Minister — Sekretär des Ministers
that's all there is to it — mehr ist dazu nicht zu sagen
what's that to you? — was geht das dich an?
7) (until) bisto the end — bis zum Ende
five [minutes] to eight — fünf [Minuten] vor acht
8) with infinitive of a verb zu; expressing purpose, or after academic.ru/75540/too">too um [...] zutoo young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
to rebel is pointless — es ist sinnlos zu rebellieren
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverb1) (just not shut)be to — [Tür, Fenster:] angelehnt sein
2)* * *1. [tə,tu] preposition1) (towards; in the direction of: I cycled to the station; The book fell to the floor; I went to the concert/lecture/play.) zu, auf2) (as far as: His story is a lie from beginning to end.) bis3) (until: Did you stay to the end of the concert?) bis4) (sometimes used to introduce the indirect object of a verb: He sent it to us; You're the only person I can talk to.) zu, mit5) (used in expressing various relations: Listen to me!; Did you reply to his letter?; Where's the key to this door?; He sang to (the accompaniment of) his guitar.) zu, für6) (into a particular state or condition: She tore the letter to pieces.) in7) (used in expressing comparison or proportion: He's junior to me; Your skill is superior to mine; We won the match by 5 goals to 2.) gegenüber, zu8) (showing the purpose or result of an action etc: He came quickly to my assistance; To my horror, he took a gun out of his pocket.) zu9) ([tə] used before an infinitive eg after various verbs and adjectives, or in other constructions: I want to go!; He asked me to come; He worked hard to (= in order to) earn a lot of money; These buildings were designed to (= so as to) resist earthquakes; She opened her eyes to find him standing beside her; I arrived too late to see him.) zu, um zu10) (used instead of a complete infinitive: He asked her to stay but she didn't want to.) zu2. [tu:] adverb1) (into a closed or almost closed position: He pulled/pushed the door to.) zu2) (used in phrasal verbs and compounds: He came to (= regained consciousness).) zu sich, dran•* * *to[tu:, tu, tə]I. PREPOSITION, nach + dat, zu + datshe walked over \to the window sie ging [hinüber] zum Fenster [o ans Fenster]we're going \to town wir gehen/fahren in die Stadtthey go \to work on the bus sie fahren mit dem Bus zur ArbeitI'm going \to a party/concert ich gehe auf eine Party/ein Konzertshe has to go \to a meeting now sie muss jetzt zu einem Meeting [gehen]we moved \to Germany last year wir sind letztes Jahr nach Deutschland gezogenhe flew \to the US er flog in die USAshe's never been \to Mexico before sie ist noch nie [zuvor] in Mexiko gewesenmy first visit \to Africa mein erster Aufenthalt in Afrikathis is a road \to nowhere! diese Straße führt nirgendwohin!parallel \to the x axis parallel zur x-Achsefrom here \to the station von hier [bis] zum Bahnhofon the way \to the mountains/the sea/the town centre auf dem Weg in die Berge/zum Meer/ins [o zum] Stadtzentrum\to the north/south nördlich/südlichtwenty miles \to the north of the city zwanzig Meilen nördlich der Stadtthe suburbs are \to the west of the city die Vororte liegen im Westen der Stadtfrom place \to place von Ort zu Ort\to the right/left nach rechts/linksthere \to the right dort rechtshe's standing \to the left of Adrian er steht links neben Adrian, in + datshe goes \to kindergarten sie geht in den Kindergartenhe goes \to university er geht auf die Universitätdo you go \to church? gehst du in die Kirche?I go \to the gym twice a week ich gehe zweimal wöchentlich zum Fitnessan invitation \to a wedding eine Einladung zu einer HochzeitI've asked them \to dinner ich habe sie zum Essen eingeladenshe took me out \to lunch yesterday sie hat mich gestern zum Mittagessen ausgeführt [o eingeladenshe pointed \to a distant spot on the horizon sie zeigte auf einen fernen Punkt am Horizontto have one's back \to sth/sb etw/jdm den Rücken zudrehenback \to front verkehrt herumthey were dancing cheek \to cheek sie tanzten Wange an Wangeshe put her hand \to his breast sie legte die Hand auf seine Brustshe clasped the letter \to her bosom sie drückte den Brief an ihre Brusttie the lead \to the fence mach die Leine am Zaun festthey fixed the bookshelves \to the wall sie brachten die Bücherregale an der Wand anstick the ads \to some paper klebe die Anzeigen auf ein Blatt Papier7. (with indirect object)I lent my bike \to my brother ich habe meinem Bruder mein Fahrrad geliehengive that gun \to me gib mir das Gewehrchildren are often cruel \to each other Kinder sind oft grausam zueinanderwho's the letter addressed \to? an wen ist der Brief adressiert?what have they done \to you? was haben sie dir [an]getan?her knowledge proved useful \to him ihr Wissen erwies sich als hilfreich für ihnthey made a complaint \to the manager sie reichten beim Geschäftsleiter eine Beschwerde eina threat \to world peace eine Bedrohung des Weltfriedens [o für den Weltfrieden]to be grateful \to sb jdm dankbar seinto be married \to sb mit jdm verheiratet seinto tell/show sth \to sb jdm etw erzählen/zeigenand what did you say \to that? und was hast du dazu gesagt?he finally confessed \to the crime er gestand schließlich das Verbrechenthis is essential \to our strategy dies ist ein wesentlicher Bestandteil unserer Strategiea reference \to Psalm 22:18 ein Verweis auf Psalm 22:18her reply \to the question ihre Antwort auf die Frageand what was her response \to that? und wie lautete ihr Antwort darauf?the keys \to his car seine Autoschlüsselthe top \to this pen die Kappe, die auf diesen Stift gehörtshe has a mean side \to her sie kann auch sehr gemein seinthere is a very moral tone \to this book dieses Buch hat einen sehr moralischen Untertonthere's a funny side \to everything alles hat auch seine komische SeiteI prefer beef \to seafood ich ziehe Rindfleisch Meeresfrüchten vorshe looked about thirty \to his sixty neben ihm mit seinen sechzig Jahren wirkte sie wie dreißigto be comparable \to sth mit etw dat vergleichbar sein[to be] nothing \to sth nichts im Vergleich zu etw dat [sein]her wage is nothing \to what she could earn ihr Einkommen steht in keinem Vergleich zu dem, was sie verdienen könnteto be superior \to sb jdm übergeordnet sein, höher stehen als jdPaul beat me by three games \to two Paul hat im Spiel drei zu zwei gegen mich gewonnenManchester won three \to one Manchester hat drei zu eins gewonnen, zu + datI read up \to page 100 ich habe bis Seite 100 gelesenunemployment has risen \to almost 8 million die Arbeitslosigkeit ist auf fast 8 Millionen angestiegencount \to 20 zähle bis 20it's about fifty miles \to New York es sind [noch] etwa fünfzig Meilen bis New Yorkhe converted \to Islam er ist zum Islam übergetretenhis expression changed from amazement \to joy sein Ausdruck wechselte von Erstaunen zu Freudethe change \to the metric system der Wechsel zum metrischen Systemher promotion \to department manager ihre Beförderung zur Abteilungsleiterinthe meat was cooked \to perfection das Fleisch war bestens zubereitethe drank himself \to death er trank sich zu Todeshe nursed me back \to health sie hat mich [wieder] gesund gepflegtsmashed \to pieces in tausend Stücke geschlagenshe was close \to tears sie war den Tränen nahehe was thrilled \to bits er freute sich wahnsinnigthe shop is open \to 8.00 p.m. der Laden hat bis 20 Uhr geöffnetwe're in this \to the end wir führen dies bis zum Endeand \to this day... und bis auf den heutigen Tag...it's only two weeks \to your birthday! es sind nur noch zwei Wochen bis zu deinem Geburtstag!16. (including)▪ from... \to... von... bis...from beginning \to end von Anfang bis Endefrom morning \to night von morgens bis abendsfront \to back von vorne bis hinten, von allen SeitenI read the document front \to back ich habe das Dokument von vorne bis hinten gelesenhe's done everything from snowboarding \to windsurfing er hat von Snowboarden bis Windsurfen alles [mal] gemachtfrom simple theft \to cold-blooded murder vom einfachen Diebstahl bis zum kaltblütigen Mordit's twenty \to six es ist zwanzig vor sechs\to my relief/horror/astonishment zu meiner Erleichterung/meinem Entsetzen/meinem Erstaunenmuch \to her surprise zu ihrer großen Überraschung\to me, it sounds like she's ending the relationship für mich hört sich das an, als ob sie die Beziehung beenden wolltethat outfit looks good \to me das Outfit gefällt mir gutif it's acceptable \to you wenn Sie einverstanden sindthis would be \to your advantage das wäre zu deinem Vorteil, das wäre für dich von Vorteildoes this make any sense \to you? findest du das auf irgendeine Weise einleuchtend?fifty pounds is nothing \to him fünfzig Pfund sind nichts für ihnwhat's it \to you? ( fam) was geht dich das an?he works as a personal trainer \to the rich and famous er arbeitet als Personal Trainer für die Reichen und Berühmtenthey are hat makers \to Her Majesty the Queen sie sind Hutmacher Ihrer Majestät, der Königineconomic adviser \to the president Wirtschaftsberater des Präsidentenshe was Ophelia \to Olivier's Hamlet in der Verfilmung von Olivier spielte sie neben Hamlet die Opheliahere's \to you! auf dein/Ihr Wohl!\to the cook! auf den Koch/die Köchin!the record is dedicated \to her mother die Schallplatte ist ihrer Mutter gewidmetI propose a toast \to the bride and groom ich bringe einen Toast auf die Braut und den Bräutigam ausa memorial \to all the soldiers who died in Vietnam ein Denkmal für alle im Vietnamkrieg gefallenen Soldaten23. (per)the car gets 25 miles \to the gallon das Auto verbraucht eine Gallone auf 25 Meilenthree parts oil \to one part vinegar drei Teile Öl auf einen Teil Essigthe odds are 2 \to 1 that you'll lose die Chancen stehen 2 zu 1, dass du verlierstshe awoke \to the sound of screaming sie wurden durch laute Schreie wachI like exercising \to music ich trainiere gerne mit MusikI can't dance \to this sort of music ich kann zu dieser Art Musik nicht tanzenthe band walked on stage \to rapturous applause die Band zog unter tosendem Applaus auf die Bühnethirty \to thirty-five people dreißig bis fünfunddreißig Leuteten \to the power of three zehn hoch drei27.▶ that's all there is \to it das ist schon alles▶ there's not much [or nothing] \to it das ist nichts Besonderes, da ist nichts Besonderes dabei1. (expressing future intention) zushe agreed \to help sie erklärte sich bereit zu helfenI'll have \to tell him ich werde es ihm sagen müssenI don't expect \to be finished any later than seven ich denke, dass ich spätestens um sieben fertig sein werdehe lived \to see his first grandchild er durfte erleben, dass sein erstes Enkelkind geboren wurdeI have \to go on a business trip ich muss auf eine Geschäftsreisethe company is \to pay over £500,000 die Firma muss über 500.000 Pfund bezahlenhe's going \to write his memoirs er wird seine Memoiren schreibenI have some things \to be fixed ich habe einige Dinge zu reparierenBlair \to meet with Bush Blair trifft Bushto be about \to do sth gerade etw tun wollen, im Begriff sein, etw zu tun2. (forming requests) zushe was told \to have the report finished by Friday sie wurde gebeten, den Bericht bis Freitag fertigzustellenhe told me \to wait er sagte mir, ich solle wartenI asked her \to give me a call ich bat sie, mich anzurufenwe asked her \to explain wir baten sie, es uns zu erklärenyou've not \to do that du sollst das nicht tunthat man is not \to come here again der Mann darf dieses Haus nicht mehr betretenyoung man, you're \to go to your room right now junger Mann, du gehst jetzt auf dein Zimmer3. (expressing wish) zuI need \to eat something first ich muss zuerst etwas essenI'd love \to live in New York ich würde nur zu gern in New York lebenwould you like \to dance? möchten Sie tanzen?that child ought \to be in bed das Kind sollte [schon] im Bett seinI want \to go now ich möchte jetzt gehenI need \to go to the bathroom ich muss mal auf die Toilettedo you want \to come with us? willst du [mit uns] mitkommen?I'd love \to go to France this summer ich würde diesen Sommer gern nach Frankreich fahren4. (omitting verb)are you going tonight? — I'm certainly hoping \to gehst du heute Abend? — das hoffe ich sehrwould you like to go and see the Russian clowns? — yes, I'd love \to möchtest du gern die russischen Clowns sehen? — ja, sehr gerncan you drive? — yes I'm able \to but I prefer not \to kannst du Auto fahren? — ja, das kann ich, aber ich fahre nicht gernit's not likely \to happen es ist unwahrscheinlich, dass das geschieht, das wird wohl kaum geschehenI was afraid \to tell her ich hatte Angst, es ihr zu sagenhe's able \to speak four languages er spricht vier Sprachenshe's due \to have her baby sie bekommt bald ihr BabyI'm afraid \to fly ich habe Angst vorm Fliegenshe's happy \to see you back sie ist froh, dass du wieder zurück bistI'm sorry \to hear that es tut mir leid, das zu höreneasy \to use leicht zu bedienenlanguages are fun \to learn Sprachenlernen macht Spaßit is interesting \to know that es ist interessant, das zu wissenthree months is too long \to wait drei Monate zu warten ist zu langI'm too nervous \to talk right now ich bin zu nervös, um jetzt zu sprechenI'm going there \to see my sister ich gehe dort hin, um meine Schwester zu treffenshe's gone \to pick Jean up sie ist Jean abholen gegangenmy second attempt \to make flaky pastry mein zweiter Versuch, einen Blätterteig zu machenthey have no reason \to lie sie haben keinerlei Grund zu lügenI have the chance \to buy a house cheaply ich habe die Gelegenheit, billig ein Haus zu kaufensomething \to eat etwas zu essenthe first person \to arrive die erste Person, die ankam [o eintraf]Armstrong was the first man \to walk on the moon Armstrong war der erste Mann, der den Mond betrat7. (expressing intent)we tried \to help wir versuchten zu helfen\to make this cake, you'll need... für diesen Kuchen braucht man...he managed \to escape es gelang ihm zu entkommenI don't know what \to do ich weiß nicht, was ich tun sollI don't know where \to begin ich weiß nicht, wo ich anfangen sollshe was wondering whether \to ask David about it sie fragte sich, ob sie David deswegen fragen solltecan you tell me how \to get there? könne Sie mir sagen, wie ich dort hinkomme?9. (introducing clause)\to tell the truth [or \to be truthful] um die Wahrheit zu sagen\to be quite truthful with you, Dave, I never really liked the man ich muss dir ehrlich sagen, Dave, ich konnte diesen Mann noch nie leiden\to be honest um ehrlich zu sein10. (in consecutive acts) um zuhe looked up \to greet his guests er blickte auf, um seine Gäste zu begrüßenshe reached out \to take his hand sie griff nach seiner Handthey turned around \to find their car gone sie drehten sich um und bemerkten, dass ihr Auto verschwunden warIII. ADVERBinv zuto come \to zu sich dat kommenthey set \to with a will, determined to finish the job sie machten sich mit Nachdruck daran, entschlossen, die Arbeit zu Ende zu bringen* * *[tuː]1. PREPOSITION1) = in direction of, towards zuto go to the doctor( 's)/greengrocer's etc — zum Arzt/Gemüsehändler etc gehen
to go to the opera/concert etc — in die Oper/ins Konzert etc gehen
to go to France/London — nach Frankreich/London fahren
to go to Switzerland —
to go to school to go to bed — zur Schule or in die Schule gehen ins or zu Bett gehen
he came up to where I was standing —
to turn a picture/one's face to the wall — ein Bild/sich mit dem Gesicht zur Wand drehen
2) = as far as, until bisto count (up) to 20 —
3) = in in (+dat)I have never been to Brussels/India — ich war noch nie in Brüssel/Indien
4)= secure to
he nailed it to the wall/floor etc — er nagelte es an die Wand/auf den Boden etcthey tied him to the tree —
5)to give sth to sb — jdm etw gebena present from me to you —
I said to myself... — ich habe mir gesagt...
he was muttering/singing to himself — er murmelte/sang vor sich hin
"To... " (on envelope etc) to pray to God — "An (+acc)..." zu Gott beten
6) in toasts auf (+acc)to drink to sb's health — auf jds Wohl (acc) trinken
7)= next to
with position bumper to bumper — Stoßstange an Stoßstangeclose to sb/sth — nahe bei jdm/etw
at right angles to the wall —
to the west (of)/the left (of) — westlich/links (von)
8) with expressions of time vorit was five to when we arrived — es war fünf vor, als wir ankamen
9) = in relation to zuA is to B as C is to D —
they won by 4 goals to 2 — sie haben mit 4:2 (spoken: vier zu zwei) Toren gewonnen
one person to a room — eine Person pro Zimmer
11) MATH3 to the 4th, 3 to the power of 4 — 3 hoch 4
12)= concerning
what do you say to the idea? — was hältst du von der Idee?to repairing television £30 (Comm) — (für) Reparatur eines Fernsehers £ 30
13)= according to
to the best of my knowledge — nach bestem Wissen14)= accompanied by
to sing to the guitar —to sing sth to the tune of... — etw nach der Melodie von... singen
to dance to a tune/a band — zu einer Melodie/den Klängen or der Musik eines Orchesters tanzen
15)= of
ambassador to America/the King of France — Botschafter in Amerika/am Hofe des Königs von Frankreich16)= producing
to everyone's surprise — zu jedermanns Überraschung17)to begin to do sth — anfangen, etw zu tunI want him to do it — ich will, dass er es tut
18)to see him now, one would never think... — wenn man ihn jetzt sieht, würde man nicht glauben,...19)infinitive expressing purpose, result
to eat/work to live —I did it to help you — ich tat es, um dir zu helfen
to get to the point,... — um zur Sache zu kommen,...
well, not to exaggerate... — ohne zu übertreiben,...
I arrived to find she had gone — als ich ankam, war sie weg
20)I don't want to — ich will nichtwe didn't want to but we were forced to — wir wollten nicht, aber wir waren dazu gezwungen
I intended to (do it), but I forgot (to) — ich wollte es tun, aber ich habe es vergessen
buy it, it would be silly not to — kaufe es, es wäre dumm, es nicht zu tun
he often does things one doesn't expect him to — er macht oft Dinge, die man nicht von ihm erwartet
21)__diams; noun/pronoun + to + infinitive he is not the sort to do that — er ist nicht der Typ, der das täte, er ist nicht der Typ dazuI have done nothing to deserve this — ich habe nichts getan, womit ich das verdient hätte
who is he to order you around? — wer ist er denn, dass er dich so herumkommandiert?
he was the first to arrive — er kam als Erster an, er war der Erste, der ankam
who was the last to see her? —
what is there to do here? —
now is the time to do it — jetzt ist die (beste) Zeit, es zu tun
you are foolish to try it — du bist dumm, das überhaupt zu versuchen
is it good to eat? —
he's too old to be still in short trousers — er ist schon so alt und trägt noch kurze Hosen
2. ADJECTIVEdoor (= ajar) angelehnt; (= shut) zu3. ADVERBto and fro — hin und her; walk auf und ab
* * *toA präp [tuː; tʊ; tə]1. (Grundbedeutung) zu2. (Richtung und Ziel, räumlich) zu, nach, an (akk), in (akk), auf (akk):go to London nach London fahren;from east to west von Osten nach Westen;throw sth to the ground etwas auf den oder zu Boden werfen3. in (dat):have you ever been to London?4. (Richtung, Ziel, Zweck) zu, auf (akk), an (akk), in (akk), für, gegen:that is all there is to it das ist alles;a cap with a tassel to it eine Mütze mit einer Troddel (daran);a key to the case ein Schlüssel für den oder zum Koffer;a room to myself ein Zimmer für mich (allein); → assistant B 1, end C 7, moral B 1, secretary 1, etcthe score is three to one (3-1) das Spiel oder es steht drei zu eins (3:1);two is to four as four is to eight zwei verhält sich zu vier wie vier zu acht8. (Ausmaß, Grenze, Grad) bis, (bis) zu, (bis) an (akk), auf (akk), in (dat):to the clouds bis an die Wolken;from three to four von drei bis vier (Uhr);it’s ten to five es ist zehn vor fünf10. (Begleitung) zu, nach:sing to a guitar zu einer Gitarre singen;a) betont:he gave the book to me, not to you! er gab das Buch mir, nicht Ihnen!b) unbetont:she was a good mother to him sie war ihm eine gute MutterB partikel [tʊ; tə]to go gehen;easy to understand leicht zu verstehen;she was heard to cry man hörte sie weinen2. (Zweck, Absicht) um zu, zu:he only does it to earn money er tut es nur, um Geld zu verdienenI weep to think of it ich weine, wenn ich daran denke;he was the first to arrive er kam als Erster;why blame you me to love you? obs oder poet was tadelst du mich, weil ich dich liebe?5. zur Andeutung eines aus dem Vorhergehenden zu ergänzenden Infinitivs:I don’t go because I don’t want to ich gehe nicht, weil ich nicht (gehen) willC adv [tuː]1. a) zu, geschlossen:pull the door to die Türe zuziehenb) angelehnt:3. SCHIFF nahe am Wind:keep her to!4. to and froa) hin und her,b) auf und ab* * *1.[before vowel tʊ, before consonant tə, stressed tuː] prepositiongo to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
4) (next to, facing)5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
to me — (in my opinion) meiner Meinung nach
7) (until) bisfive [minutes] to eight — fünf [Minuten] vor acht
do something to annoy somebody — etwas tun, um jemanden zu ärgern
too young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverbbe to — [Tür, Fenster:] angelehnt sein
2) -
106 put
put [pʊt]━━━━━━━━━━━━━━━━━3. compounds━━━━━━━━━━━━━━━━━► vb: pret, ptp put━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━► For set combinations consisting of put + noun, eg put out of business, put an end to, look up the noun. For put + preposition/adverb combinations, see also phrasal verbs.━━━━━━━━━━━━━━━━━a. ( = place) mettre► to put + on• he put me on the train il m'a accompagné au train► to put + over• he put his head round the door il a passé la tête par la porte► to put + throughc. ( = rank) placerd. ( = express) dire• how shall I put it? comment dire ?• let me put it this way... disons que...e. ( = suggest) I put it to you that... n'est-il pas vrai que... ?f. ( = submit) [+ case, problem, opinion, suggestion] présenter ; [+ proposal] soumettre ; [+ question] poser• he put the arguments for and against the project il a présenté les arguments pour et contre le projetg. ( = cause to be) mettre• to put sb in a good/bad mood mettre qn de bonne/mauvaise humeurh. ( = invest)► to put + intoi. ( = estimate)► to put + at estimer• they put the loss at £10,000 ils estiment à 10 000 livres la perte subie• the population was put at 50,000 la population a été estimée à 50 000 habitants3. compounds( = feigned) affectéa. [+ rumour] faire courir( = communicate) [+ ideas, intentions, desires] faire comprendre• he knows his stuff but he can't put it across il connaît son sujet à fond mais il n'arrive pas à transmettre son savoir► put aside separable transitive verba. [+ object, food, money] mettre de côtéa. ( = put in proper place) [+ clothes, toys, books] rangerb. (Sport) [+ ball] mettre au fond des filetsa. ( = replace) remettre en place• put it back! remets-le à sa place !b. ( = retard) retarder[+ money] mettre de côté► put down[aircraft, pilot] se posera. [+ parcel, book, child] poser ; [+ passenger] déposer• put it down! pose ça !• he put down £500 on the car il a versé 500 livres d'arrhes pour la voiturec. ( = suppress) [+ revolt, movement] réprimere. ( = record) noterf. (British = have destroyed) [+ dog, cat] faire piquer ; [+ horse] faire abattre► put down as separable transitive verb( = consider, assess) considérer comme• I had put him down as a complete fool je le considérais comme un parfait imbécile► put down to separable transitive verb( = attribute) mettre sur le compte• I put it down to his inexperience je mets ça sur le compte de son inexpérience► put forth separable transitive verb[+ idea, proposal] émettre[ship] mouiller (at dans le port de)• have you put in the camera? ( = pack) est-ce que tu as pris l'appareil photo ?b. ( = insert) [+ word, paragraph] ajouter ; [+ remark] glisserc. ( = submit) to put in a request for sth faire une demande de qchd. ( = install) [+ political party] élire ; [+ central heating, double glazing] faire installere. ( = spend) [+ time] passerf. ( = work) travailler• can you put in a few hours at the weekend? pourrais-tu travailler quelques heures ce week-end ?► put in for inseparable transitive verb[+ job] poser sa candidature à ; [+ promotion] demanderb. ( = discourage) dissuader ; ( = repel) dégoûter• the failure may put them off trying again il est possible que cet échec les dissuade d'essayer à nouveau• the divorce figures don't seem to put people off marriage les statistiques de divorce ne semblent pas dégoûter les gens du mariagec. ( = distract) talking in the audience put him off les bavardages de l'auditoire le déconcentraienta. [+ clothes, glasses, lotion] mettreb. ( = increase) [+ speed] augmenterc. ( = assume) [+ air, accent] prendre• to put it on ( = pretend) faire semblantd. ( = deceive) faire marcher (inf)e. ( = organize) organiser ; [+ extra train, bus] mettre en serviceg. ( = switch on) allumer ; [+ tape, CD, music] mettreh. ( = begin to cook) I'll just put the potatoes on je vais juste mettre les pommes de terre à cuire• a fellow journalist put me onto the story c'est un collègue journaliste qui m'a mis sur l'affaire (inf)• what put you onto it? qu'est-ce qui vous en a donné l'idée ?► put out[ship] to put out to sea quitter le porta. ( = put outside) [+ rubbish] sortir ; ( = expel) [+ person] expulserb. ( = stretch out) [+ arm, leg] allonger ; [+ foot] avancer ; [+ tongue] tirer ; [+ shoots] produirec. ( = lay out in order) étalerd. ( = extinguish) éteindree. ( = make unconscious) endormirf. ( = inconvenience) déranger• the government will put out a statement about it le gouvernement va faire une déclaration à ce sujeth. ( = broadcast) passeri. to put out to tender [+ contract, service] mettre en adjudicationj. ( = dislocate) [+ shoulder, back] se démettre• a knee injury put him out of the first two games une blessure au genou l'a empêché de jouer les deux premiers matchs► put over separable transitive verb= put acrossa. ( = make) [+ change] effectuer ; [+ plan] mener à bienb. ( = connect) [+ call] passer ; [+ caller] mettre en communication• put me through to Mr Smith passez-moi M. Smithd. ( = make suffer) to put sb through hell mener la vie dure à qn• they really put him through it (inf) ils lui en ont fait voir de dures (inf)► put together separable transitive verb• it's more important than all the other factors put together c'est plus important que tous les autres facteurs confondus• he's worth more than the rest of the family put together à lui tout seul il vaut plus que toute la famille réuniea. ( = raise) [+ hand] lever ; [+ flag] hisser ; [+ tent] monter ; [+ umbrella] ouvrir ; [+ notice] afficher ; [+ picture] accrocher ; [+ building] construire ; [+ fence, barrier] érigerb. ( = increase) augmenter ; [+ prices] faire monter• that puts up the total to over 1,000 cela fait monter le total à plus de 1 000c. ( = offer) [+ proposal] soumettre ; [+ resistance] opposer• he put up a real fight to keep you in your job il s'est vraiment battu pour que tu conserves ton posted. ( = provide) fournir( = incite)* * *[pʊt] 1.1) ( place) mettre [object, person]2) ( cause to go or undergo)to put something through — glisser quelque chose dans [letterbox]; passer quelque chose par [window]
to put somebody through — envoyer quelqu'un à [university, college]; faire passer quelqu'un par [suffering, ordeal]; faire passer [quelque chose] à quelqu'un [test]; faire suivre [quelque chose] à quelqu'un [course]
to put one's hand to — porter la main à [mouth]
3) (devote, invest)to put money/energy into something — investir de l'argent/son énergie dans quelque chose
to put a lot into — s'engager à fond pour [work, project]; sacrifier beaucoup à [marriage]
4) ( add)to put tax/duty on something — taxer/imposer quelque chose
to put a penny on income tax — GB augmenter l'impôt sur le revenu d'un pourcent
5) ( express)6) ( offer for consideration) présenter [point of view, proposal]to put something to — soumettre quelque chose à [meeting, conference, board]
7) (rate, rank) placer8) ( estimate)9) Sport lancer [shot]2.to put oneself in a strong position/in somebody's place — se mettre dans une position de force/à la place de quelqu'un
Phrasal Verbs:- put away- put back- put by- put down- put in- put off- put on- put out- put over- put up- put upon••to put one over ou across GB on somebody — (colloq) faire marcher quelqu'un (colloq)
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107 step
step [step]1. nouna. ( = movement, sound, track) pas m• to take a step back/forward faire un pas en arrière/en avant• what's the next step? qu'est-ce qu'il faut faire maintenant ?• the first step is to decide... la première chose à faire est de décider...c. (in marching, dancing) pas m• to be out of step with [+ person] être déphasé par rapport à ; [+ regulations] ne pas être conforme àe. ( = step aerobics) step m( = place at intervals) échelonner4. compounds• it was like stepping back into the Victorian era c'était comme un retour à l'époque victorienne► step down intransitive verb descendre ( from de ) ; (figurative) se retirer ( in favour of sb en faveur de qn)► step forward intransitive verb faire un pas en avant ; ( = show o.s., make o.s. known) se faire connaître ; ( = volunteer) se présenter( = go outside) sortir• to step up to sb/sth s'approcher de qn/qch* * *[step] 1.1) ( pace) pas mto walk ou keep in step — marcher au pas
to watch one's step — lit faire attention où l'on met les pieds
you'd better watch your step! — (colloq) fig tu ferais mieux de faire attention!
to be one step ahead of the competition — fig avoir une longueur d'avance sur ses concurrents
I'm with you every step of the way — fig tu peux compter sur moi
2) ( footsteps) pas ma step forwards/backwards — un pas en avant/en arrière
the first step is to... — la première chose à faire est de...
6) ( way of walking) pas m7) ( dance step) pas m8) ( stair) marche f2.a flight of steps — ( to upper floor) un escalier m; ( outside building) des marches fpl
steps plural noun1) ( small ladder) escabeau m2) ( outdoor) marches fpl3.intransitive verb (p prés etc - pp-) marcher (in dans; on sur)to step into — entrer dans [lift]; monter dans [dinghy]
to step off — descendre de [pavement]
to step onto — monter sur [scales, pavement]
to step through — passer derrière [curtains]
to step out of line — fig faire un pas de travers
to step up to — s'approcher de [microphone]
Phrasal Verbs:- step in- step up••to step on it — (colloq) se grouiller (sl)
to step on the gas — (colloq) appuyer sur le champignon (colloq)
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108 pal|ec
m 1. Anat. digit 2. (u ręki) finger; (kciuk) thumb- mały palec the fourth a. the little finger; the pinkie pot.- palec wskazujący the first a. the index finger, the forefinger- palec serdeczny the third a. the ring finger- zwinne palce deft a. nimble fingers- wodzić po czymś palcami to run one’s fingers over sth- grozić (komuś) palcem to wag a a. one’s finger at sb, to shake one’s finger at sb- wskazywać kogoś/coś palcem to point one’s finger at sb/sth3. (u nogi) toe- wielki palec u nogi the big toe- stanąć na palcach to stand on tiptoe a. on tiptoes a. on one’s toes US- iść/chodzić na palcach to tiptoe4. (część rękawiczki, buta, pończoch) rękawiczka z jednym palcem a mitten- pantofle wąskie w palcach pointed shoes- pantofle z odkrytymi palcami peeptoe shoes5. Techn. palec rozdzielacza a rotor arm■ palcem nie kiwnąć a. nie kiwnąć palcem w bucie not to (even) lift a. raise a finger, not to do a hand’s turn- palec boży the hand of God- palcem na wodzie pisane written on the wind- mój awans jest palcem na wodzie pisany my promotion is written on the wind- ludzi w jej wieku/rodowitych Rosjan/jamniki można było policzyć na palcach (jednej ręki) people (of) her age/native Russians/dachshunds could be counted on the fingers of one hand- daj mu palec, a on całą rękę chwyta give him an inch and he will take a mile przysł.- gdzie palcem tknąć wherever you turn- maczać w czymś palce to have a finger in the pie, to have a hand in sth- mieć coś w małym palcu to have sth at one’s fingertips- mieć w jednym palcu więcej rozumu a. wiedzy niż ktoś inny w głowie to have more brains in one’s little finger than somebody else has in his/her whole body- nie kładź palca między drzwi don’t get your fingers burned, mind you don’t burn your fingers- pociąg był tak bardzo zatłoczony, że nie było gdzie palca wcisnąć a. wetknąć the train was crammed full of a. jam-packed with passengers- publiczność stała – nie było gdzie palca wetknąć the audience stood jam-packed- sypialnia była tak wyładowana jej rzeczami, że palca by nie wetknął the bedroom was stuffed to the gunwales with her things- nie tknąć a. nie trącić kogoś palcem not even to lay a finger on sb- owinąć kogoś dokoła a. koło a. wokół (małego) palca to twist a. wind a. wrap sb around one’s little finger- patrzeć na coś przez palce to turn a blind eye to sth, to wink at sth- pieniądze/zarobki przeciekają nam przez palce we let money slip through our fingers- podać komuś jeden palec a. dwa palce na powitanie to greet sb disdainfully- pokazywać a. wytykać kogoś palcami to point a finger a. an accusing finger at sb- mieszkał/został sam jak palec he lived/was all alone a. all on his own- jestem sam jak palec na tym świecie I am all alone in the world- (to) zarzut wyssany/historia wyssana z palca (that is) a trumped-up charge/story- wystarczy palcem kiwnąć you have only to lift your little finger- wystarczy palcem kiwnąć na nią, a ona już leci you’ve only to lift your little finger, and she’ll come running- znać Paryż/katechizm jak (swoje) pięć a. dziesięć palców to know Paris/the catechism like the back of one’s (own) hand- palce lizać (o jedzeniu) yum-yum! pot., scrumptious pot.; (o osobie, rzeczy) scrumptious (stuff a. thing) pot.- kobitka palce lizać! she’s quite a dish!- mała jak palec, a zła jak padalec przysł. ≈ nasty little vicious twerp pot.The New English-Polish, Polish-English Kościuszko foundation dictionary > pal|ec
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109 elevation
1. n поднятие, повышение2. n повышение; возведение3. n возвышенность, величие4. n возвышение, возвышенность; высота, пригорок5. n высота6. n астр. высота небесного тела над горизонтом7. n спец. высотная отметка8. n воен. вертикальная наводка9. n воен. угол возвышения10. n воен. стр. профиль, вертикальная проекцияfront elevation — передний фасад, вид спереди
11. n воен. элевацияСинонимический ряд:1. advancement (noun) advancement; jump; preference; preferment; prelation; promotion; upgrading2. altitude (noun) altitude; eminence; height; hill; platform; promontory; rise; top3. exaltation (noun) aggrandisement; dignity; exaltation; glorification; grandeur; loftiness; nobility; nobleness; refinement; sublimation4. uplift (noun) boost; hoist; levitation; uplift -
110 head
A n1 Anat (of person, animal) tête f ; the top of one's head le sommet de la tête or du crâne ; he had a beret on his head il avait un béret sur la tête ; she put her head round the door elle a passé la tête par la porte ; my head aches j'ai mal à la tête ; to nod one's head hocher la tête ; to have a fine head of hair avoir une belle chevelure ; to get ou keep ou have one's head down lit avoir or garder la tête baissée ; fig ( be inconspicuous) ne pas se faire remarquer ; ( work hard) avoir le nez sur son travail ; with one's head in one's hands la tête dans les mains ; from head to foot ou toe de la tête aux pieds, des pieds à la tête ; he pulled his sweater over his head il a retiré son pull ; the decision was made over the heads of the members la décision a été prise sans consulter les membres ; she was promoted over the heads of her colleagues elle a obtenu une promotion qui revenait de droit à ses collègues ; to stand on one's head faire le poirier ; to stand an argument/theory on its head fig [person] prendre le contre-pied d'un argument/d'une théorie ; [evidence, fact] contredire un argument/une théorie ; heads turned at the sight of… tout le monde s'est retourné en voyant… ; to hold a gun ou pistol to sb's head lit braquer un pistolet contre la tête de qn ; fig tenir le couteau sous la gorge de qn ;2 ( mind) tête f, crâne ○ m pej ; her head was full of grand ideas elle avait la tête pleine de grandes idées ; I can't get it into her head that je n'arrive pas à lui enfoncer dans la tête or le crâne que ; he has got it into his head that I love him il s'est mis dans la tête que je l'aime ; he has taken it into his head to resign il s'est mis en tête de démissionner ; what(ever) put that idea into her head? qu'est-ce qui lui a mis cette idée dans la tête? ; I can't get the faces of those starving children out of my head je n'arrive pas à oublier les visages affamés de ces enfants ; I can't get that tune out of my head je n'arrive pas à m'ôter cet air de la tête ; you can put that idea out of your head! tu peux oublier cette idée! ; he put the idea of danger out of his head il a chassé l'idée du danger de sa tête ; all these interruptions have put it out of my head toutes ces interruptions me l'ont fait sortir de la tête ; the name has gone right out of my head le nom m'est complètement sorti de la tête ; I can't add them up in my head je ne peux pas les additionner de tête ; I wonder what's going on in her head? je me demande ce qui lui passe par la tête ; to be ou go above ou over sb's head ( too difficult) passer par-dessus la tête de qn, dépasser qn ; don't worry ou bother your (pretty little) head about that ○ ! ne te casse pas la tête pour ça ○ ! ; use your head ○ ! sers-toi de tes méninges ○ ! ; to turn sb's head tourner la tête à qn ; her success has turned her head son succès lui a tourné la tête ; to have a (good) head for figures/business être doué pour le calcul/les affaires ; I have a good head for heights je n'ai pas le vertige ; to have no head for heights avoir le vertige ;3 Meas, Turf tête f ; to be a head/half a head taller than sb, to be taller than sb by a head/half a head dépasser qn d'une tête/d'une demi-tête ; to win by a (short) head Turf, fig gagner d'une (courte) tête ;4 ○ ( headache) mal m de tête ; to have a bad head ○ gen avoir mal à la tête ; ( hangover) avoir mal aux cheveux ○ ;5 (leader, director) (of family. church, agency, section) chef m ; (of social service, organization) responsable mf, directeur/-trice m/f ; at the head of à la tête de ; a team of experts with Dubois at its head une équipe d'experts avec Dubois à sa tête ; head of government/State chef de gouvernement/d'État ; head of department Admin chef de service ; Sch professeur principal ; head of Maths/German Sch responsable de la section de Maths/d'allemand ; head of personnel/marketing Comm chef du personnel/du marketing ;6 Admin, Comm ( individual person or animal) we paid £10 a head ou per head nous avons payé 10 livres sterling par personne ; to count heads compter les gens ; 50 head of cattle Agric 50 têtes de bétail ; 30 head of sheep 30 moutons ;7 Sport, Tech (of pin, nail etc, hammer, golf club) tête f ; (of axe, spear, arrow) fer m ; ( of tennis racquet) tamis m ; ( of stick) pommeau m ;8 ( front or top end) ( of bed) chevet m ; ( of table) (haut) bout m ; ( of procession) tête f ; (of pier, river, valley, glacier, lake) extrémité f ; at the head of the stairs/page/list en haut de l'escalier/de la page/de la liste ; a letter with his address at the head une lettre avec son adresse en en-tête ; at the head of the queue en tête de la file d'attente ;9 Bot, Hort (of cabbage, lettuce) pomme f ; ( of celery) pied m ; ( of garlic) tête f ; to cut the dead heads off the roses couper les fleurs fanées des rosiers ;10 Comput, Elec (of computer, video, tape recorder) tête f ; reading head, playback head tête f de lecture ; writing head, recording head tête f d'écriture ;11 ( on beer) mousse f ;12 Med (on boil, spot) tête f ; to come to a head lit, Med mûrir ; fig [crisis, trouble, unrest] arriver au point critique ; to bring sth to a head Med faire mûrir ; fig précipiter [crisis, trouble, unrest] ; amener [qch] au point critique [situation] ;13 ( in plumbing) ( height of water) hauteur f de chute d'eau ; ( water pressure) pression f ; head of water colonne f d'eau ;14 Phys ( of steam) pression f, volant m de vapeur spec ; to have a good head of steam fig ( be progressing well) avoir le vent en poupe ;15 Geog cap m ;1 ( tossing coin) face f ; ‘heads or tails?’ ‘pile ou face?’ ; ‘heads!’ ‘face!’ ; ‘heads it is!’ ‘c'est face!’ ; heads I win/we go face je gagne/on y va ;C modif1 Anat [movement] de tête ; [injury] à la tête ; [covering, bandage] sur la tête ; Zool [markings, feathers] de la tête ;2 ( chief) [cashier, cook, gardener] en chef.D vtr2 ( be in charge of) être à la tête de [business, firm, delegation, committee, team] ; mener [expedition, inquiry, revolt] ; the inquiry headed by Inspector Lacôte l'enquête menée par l'inspecteur Lacôte ;3 ( entitle) intituler [article, chapter, essay] ; this paragraph is headed by a quotation ce paragraphe est précédé d'une citation ; to head a letter with one's address mettre son adresse en tête d'une lettre ; headed writing paper, headed stationery papier m à lettres à en-tête ;4 ( steer) diriger [vehicle] (towards vers) ; naviguer [boat] (towards vers) ; I headed the car for the sea j'ai pris le volant en direction de la mer ; he headed the sheep away from the cliff il a éloigné les moutons de la falaise ;5 Sport to head the ball faire une tête ; he headed the ball into the net il a marqué un but de la tête.E vi where was the train headed ou heading? dans quelle direction est-ce que le train allait? ; to head south/north Naut mettre le cap au sud/au nord ; he headed straight back into the room il est retourné tout droit dans la pièce ; it's time to head home ou for home il est temps de rentrer ; she headed across the dunes elle s'est engagée à travers les dunes ; look out! he's heading this way attention! il se dirige par ici! ; there's good luck heading your way ( in horoscope) la chance va vous sourire ; ⇒ head for.F - headed (dans composés) black-headed bird oiseau à tête noire ; red-headed boy garçon (aux cheveux) roux ; two-headed monster monstre à deux têtes.on your own head be it! à tes risques et périls! ; to go to sb's head [alcohol, success, praise] monter à la tête de qn ; you've won, but don't let it go to your head tu as gagné, mais ne te monte pas la tête ; to go off one's head ○ perdre la boule ○ ; are you off your head? tu as perdu la boule ○ ? ; to keep/lose one's head garder/perdre son sang-froid ; to be soft ou weak in the head ○ être faible d'esprit ; he's not right in the head ○ il a un grain ○ ; to laugh one's head off ○ éclater de rire ; to shout one's head off ○ crier à tue-tête ; to talk one's head off ○ ne pas arrêter de parler ; she talked my head off ○ all the way elle m'a cassé les oreilles ○ tout le long du trajet ; off the top of one's head [say, answer] sans réfléchir ; I can't think of anything off the top of my head rien ne me vient à l'esprit pour l'instant ; to give a horse its head lâcher la bride à un cheval ; to give sb their head lâcher la bride à qn ; to give sb head ● US tailler une pipe ● à qn ; to be able to do sth standing on one's head faire qch les doigts dans le nez ○ ; I can't make head (n)or tail of it je n'y comprends rien, ça n'a ni queue ni tête ; I couldn't make head (n)or tail of what she was saying je ne comprenais rien à ce qu'elle disait ; if we all put our heads together si nous nous y mettons tous ; so Louise and I put our heads together and… donc Louise et moi nous y sommes mis à deux et… ; the leaders put their heads together les dirigeants se sont consultés ; two heads are better than one Prov deux avis valent mieux qu'un.■ head for:▶ head for [sth]1 lit, gen se diriger vers ; Naut ( set sail) mettre le cap sur ; the car was heading ou headed for Paris la voiture se dirigeait vers Paris ; the ship was heading ou headed for New York le navire faisait route vers New York ; where were they heading ou headed for? dans quelle direction est-ce qu'ils allaient? ; we were heading ou headed for the coast when we broke down nous roulions en direction de la côte quand nous sommes tombés en panne ; to head for home prendre le chemin du retour ; to head for the whisky bottle foncer sur la bouteille de whisky ;2 fig courir à [defeat, victory] ; courir vers [trouble] ; to be heading for a fall courir à l'échec.■ head off partir (for, in the direction of, towards vers) ; he headed off across the fields il est parti à travers les champs ;▶ head off [sb/sth], head [sb/sth] off2 fig ( forestall) éluder [question] ; éviter [complaint, quarrel, rebellion] ; he headed her off onto a more interesting topic of conversation il a fait dévier sa conversation vers un sujet plus intéressant.■ head up:▶ head up [sth] diriger [department, team]. -
111 pitch
pitch [pɪtʃ]∎ figurative she found herself pitched into the political arena elle se trouva propulsée dans l'arène politique;∎ he pitched a great game last night (in baseball) il a très bien joué hier soir∎ I can't pitch my voice any higher je n'arrive pas à chanter dans un ton ou un registre plus aigu;∎ the music was pitched too high/low for her le ton était trop haut/bas pour elle∎ we must pitch the price at the right level il faut fixer le prix au bon niveau;∎ our prices are pitched too high nos prix sont trop élevés;∎ he pitched his speech at the level of the man in the street son discours était à la portée de l'homme de la rue, il avait rendu son discours accessible à l'homme de la rue;∎ stories pitched at older children histoires écrites pour des enfants plus âgés(d) (set up → camp) établir;∎ let's pitch camp here établissons notre camp ou dressons nos tentes ici;∎ to pitch wickets (in cricket) planter ou dresser les guichets(a) (fall over) tomber;∎ he pitched into the water il est tombé dans l'eau;∎ to pitch headlong tomber la tête la première;∎ the passengers pitched forwards/backwards les passagers ont été projetés en avant/en arrière(b) (bounce → ball) pitcher(d) (in baseball → player) lancer, être lanceur;∎ American familiar figurative to be in there pitching y mettre du sien□(e) (slope → roof) être incliné;∎ the roof pitches sharply le toit est fortement incliné(g) (in golf → player) pitcher;∎ she pitched to within three feet of the hole elle a pitché à moins d'un mètre du trou3 noun∎ the pitch of his voice grew higher and higher sa voix devint de plus en plus aiguë;∎ to give the orchestra the pitch donner le ton à l'orchestre;∎ to rise in pitch monter de ton∎ a high pitch of excitement was reached l'excitation était presque à son comble;∎ how did their relationship reach such a pitch? comment leurs relations ont-elles pu se détériorer à ce point?;∎ the suspense was at its highest pitch le suspense était à son comble∎ rugby pitch terrain m de rugby(d) (act of throwing) lancer m, lancement m;∎ the ball went full pitch through the window la balle passa à travers la vitre sans rebondir∎ the salesman's pitch le boniment du vendeur(g) (slope → of roof) pente f, inclinaison f; (→ of staircase) pente f, rampant m; Technology (→ of plane) inclinaison f, basile f(h) (movement → of boat, aircraft) tangage m;∎ angle of pitch angle m de tangage(i) Technology (of rivets, holes) espacement m, écartement m; (of screw, cogwheel, rotor) pas m; Typography (of characters) pas m(m) (in climbing) longueur f∎ to make a pitch for sth jeter son dévolu sur qch□ ;∎ he made a pitch at her il lui a fait du plat, il a essayé de la draguer►► pitch angle angle m de tangage;pitch circle cercle m primitif; (of wheel) ligne f d'engrènement;pitch mark (in golf) pitch m;pitch pine pitchpin m;Music pitch pipe diapason m (sifflet)(start work) s'attaquer au travail; (lend a hand) donner un coup de main;∎ everybody is expected to pitch in on attend de chacun qu'il mette la main à la pâte(attack) s'en prendre à;∎ to pitch into a task se mettre à une tâche;∎ they pitched into the meal ils ont attaqué le repaschoisir, opter pour -
112 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
113 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
114 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
115 повышение
1) <cosm.> boost
2) elevation
3) increase
4) increment
5) promotion
6) raising
7) rise
-
116 ATP
1) Общая лексика: hum. сокр. Advanced Technology Program, according to protocol2) Компьютерная техника: All Tests Passed3) Медицина: acute thrombocytopenic purpura, интенсивность передачи возбудителя (annual transmission potential), антитахикардическая стимуляция5) Военный термин: Advanced Tactical Planner, Advanced Tracking Prototype, Allied Tactical Publication, Allied Tasking Publication, Allied Technical Publication, Allied Training Publication, Army training program, Army transportation plan, acceptance test procedure, acquisition, tracking, and pointing, acquisition, tracking, and pointing acquis, acquisition, advanced technology program, advanced test plan, advanced test plant, air tactical publication, air technical publication, alert transmit panel, ammunition transfer point, antitank platoon, authority to proceed, automated terminal program6) Техника: adenosine-5'-triphosphate, aiming, tracking and pointing, authorized test procedure, automated telecommunications program, automatic telephone payment, automatic trace picking7) Шутливое выражение: Al The Pal, All Tomorrows Party8) Химия: Ambient Temperature Pressure9) Юридический термин: Alternative Transient Program10) Экономика: Азиатско-Тихоокеанский регион11) Автомобильный термин: automotive telemetry protocol12) Оптика: acceptance test plan13) Телекоммуникации: Application Transaction Program14) Сокращение: Accepted Test Procedures, Acquisition, Tracking & Pointing, Air Turbine Pump, Allied Tactical Publication (NATO), Anti-Tactical Patriot, Army Training Plan, Association of Tennis Professionals, Attack Plot, Australian Technical Publications, Authority to Participate Vouchers (federal food coupons), Authority-to-Proceed15) Физиология: Attending physician16) Электроника: Autotransformer Thermal Protection17) Вычислительная техника: Advanced Technology Partner, Appletalk Transaction Protocol (Apple), Application Transaction Program (IBM, APPC), (Macromedia) Authorized Training Program (Macromedia), Available To Promise (SCM)18) Нефть: кажущаяся полная пористость (apparent total porosity), accounting transformation project19) Биохимия: АТФ (Adenosine--triphosphate)20) Транспорт: Airline Transport Pilot, Automatic Train Protection21) Воздухоплавание: Accepted Test Procedure22) Фирменный знак: American Tennis Psychologists23) Экология: Agreement on the International Carriage of Perishable Foodstuffs and on the Special Equipment to be Used for Such Carriage, adenosine triphosphate, Adaptation to Technical Progress24) Деловая лексика: Advanced Test Products25) Бурение: полная кажущаяся пористость (apparent total porosity)26) Образование: Approved Training Provider27) Сетевые технологии: ATM Interface Processor, AppleTalk Transaction Protocol, интерфейсный процессор АТМ28) Полимеры: apparent total porosity29) Химическое оружие: Alternative Technology Program30) Должность: Air Transport Pilot31) Международные перевозки: Agreement for the International Carriage of Perishable Foodstuffs -
117 BPA
1) Медицина: blood products aerobic2) Американизм: Bonneville Power Administration3) Военный термин: Battlefield Psychological Activities, Branch Planning Analysis, British Parachute Association, blanket purchase agreement, blanket purchase authority4) Техника: balanced parametric amplifier, breakpoint address5) Бухгалтерия: blind persons allowance6) Автомобильный термин: mechanical bypass air7) Ветеринария: British Pig Association8) Грубое выражение: Big Powerful Ass9) Сокращение: Basic Pricing Agreement, Berm Processing Assembly, Book Publishers Association, British Pediatric Association, British Ports Association, Bureau of Public Affairs, Business Publications Audit of Circulation Inc. (for 2nd class permit audits), blanket purchasing agreement, БФА (Бисфенол А - bisphenol A, добавка - стабилизатор поликарбонатных пластиков. Токсичен.)10) Иммунология: burst-promoting activity11) Реклама: Бюро по Исследованию Тиражей Отраслевых Изданий США12) СМИ: Broadcasters Promotion Association13) Деловая лексика: Business Process Automation14) Глоссарий компании Сахалин Энерджи: Business Process Analysis15) Полимеры: bisphenol A16) Автоматика: break point address17) Нефтеперерабатывающие заводы: нижнее циркуляционное орошение (bottom pumparound)18) NYSE. B P Amoco, P. L. C. -
118 MPB
1) Общая лексика: menadione dimethylpyrimidol bisulfite2) Военный термин: Molecular Particle Beam, maintenance parts breakdown, materials properties branch, materiel performance branch, mean point of burst, merit promotion bulletin, military police battalion, mobilization production base3) Техника: maximum pressure boost4) Физиология: Male Pattern Baldness, Metabolic Pathways of Biochemistry5) СМИ: Maryland Public Broadcasting6) Сетевые технологии: multiprocessor parallel bus, мультипроцессорная параллельная шина7) Химическое оружие: munitions processing bay8) Строительные материалы: многоцелевое здание (Multi Purpose Building)9) Аэропорты: Public Sea- Plane Base, Miami, Florida USA10) Программное обеспечение: MIT Photonic-Bands -
119 PO
1) Общая лексика: polyolefine2) Компьютерная техника: Primary Output3) Американизм: Political Outlines5) Военный термин: Pacific Ocean, Peace Operations, Provocative Operation, Pull Out, personnel office, personnel officer, personnel order, petroleum officer, pilot officer, planning objectives, police officer, political officer, post office, power-operated, previous orders, private office, probation officer, procurement objectives, procurement office, procurement officer, production order, program objective, program office, program originator, project office, project officer, project order, provisioning order, psychological operation, purchase order, Pilot Officer (Royal Air Force)6) Техника: partially ordered, pay-off, polarity, program objectives, pulled-out, pumps off, обозначение для подвижных станций7) Шутливое выражение: Pig Out8) Химия: Polymerizable Oligomers9) Математика: частично упорядоченный (partially ordered)10) Юридический термин: Parents Of11) Экономика: purchase order (заказ на поставку)12) Биржевой термин: principal-only14) Оптика: power oscillator15) Политика: Portugal16) Сокращение: Petty Officer, Physical Optics, Pole Operator, Postal Order, Primary out, paints and oils, pickled and oiled, Per Os (Latin: by mouth, orally), Portugal (NATO country code), Petty Officer (UK Royal Navy), Program Region, by mouth, Directie Primair Onderwijs (Dutch), Disney's Port Orleans Resort, Packet Oriented, Palm Oil, Parity Odd, Parole Officer, Partial Order, Partial Overlaps (spatial reasoning), Partido Obrero (Argentina political party), Partition Organized, Patrologia Orientalis, Payment Order, Peace Opportunity, Peace Out, Peak Oil, Performance Objective, Personnel & Organization, Petite Ondes (French: microwave), Phone Order (medical), Pick Off, Pilot Officer (Royal Air Force), Pilot-Only Receiver, Piss Off, Pissed Off, Planning Objective, Planning Order, Platforma Obywatelska (Citizens Platform, Poland), Point of Observation, Polikarpov (Soviet aircraft designer), Pool, Poop Occurs:-), Por Orden (Spanish: on Behalf of and By Order Of), Port Orchard (Washington), Portsmouth (UK postal code), Portugal (Including Azores Island & Madeirais), Possession of the US (IRB), Post-Operative, Pouces (French: Inches), Prato, Toscana (Italian province), Prenegotiation Objective (USACE), Presidential Office, Presiding Officer, Preventive Officer, Previous Owner, Primary Objective, Probability of Outage, Procurement Operations, Production Offset, Program Office(r), Program Operations, Program Originator Code, Program/Procurement Objective, Prologue Overhead, Propositioning Objective, Propylene Oxide, Provocative Operation (Edward De Bono), Pull Off (guitar playing technique), Pump Operator (fire department), Purchasing Office, Put Out, Sand/Dust Whirls (METAR weather), peace operations (US DoD)18) Электроника: Power Outage19) Вычислительная техника: parallel object, printout20) Нефть: payout, pulled out, pulling, pump off, насосы остановлены (pumps off), поднятый из скважины (pulled-out)21) Транспорт: Passenger Operation22) Деловая лексика: Partner Organization, Powerful Organization, Private Offer, Process Order23) Глоссарий компании Сахалин Энерджи: pilot-operated, заказ на поставку (purchase order)24) Менеджмент: владелец процесса (Process Owner)25) Сетевые технологии: параллельный объект26) Программирование: Plus One27) Пластмассы: Polyolefin28) Электротехника: partial outage, planned outage, power output29) Должность: Personal Offer, Presenting Officer, Printer Operator, Promotion Opportunity30) Чат: Pooped Out32) НАСА: Periodic Orbit33) Программное обеспечение: Portable Object -
120 POSI
1) Сокращение: Promoting Conference for OSI2) Вычислительная техника: portable operating system interface, Promoting conference for OSI (Japan, organization, Conference)3) Сетевые технологии: Promotion of OSI, переносимый интерфейс для операционных систем4) НАСДАК: Point Of Sale, LTD.
См. также в других словарях:
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Point de Suture — Infobox Album | Name = Point de Suture Type = Album Artist = Mylène Farmer Released = August 25, 2008 Recorded = Brussels, Belgium Paris, France 2007 2008 Genre = Electronica, Electronic rock, Pop, Pop rock Length = 53:00 Label = Producer =… … Wikipedia
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