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41 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
42 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
43 of
acknowledgement of receiptподтверждение приемаactual time of arrivalфактическое время прибытияaerodrome of callаэродром выхода на радиосвязьaerodrome of departureаэродром вылетаaerodrome of intended landingаэродром предполагаемой посадкиaerodrome of originаэродром припискиaircraft center - of - gravityцентровка воздушного суднаairport of departureаэропорт вылетаairport of destinationаэропорт назначенияairport of entryаэропорт прилетаallocation of dutiesраспределение обязанностейallocation of frequenciesраспределение частотallotment of frequenciesвыделение частотalternative means of communicationрезервные средства связиamount of controlsстепень использованияamount of feedbackстепень обратной связиamount of precipitationколичество осадковangle of allowanceугол упрежденияangle of approachугол захода на посадкуangle of approach lightугол набора высотыangle of ascentугол набора высотыangle of attackугол атакиangle of climbугол набора высотыangle of coverageугол действияangle of crabугол сносаangle of descentугол сниженияangle of deviationугол отклоненияangle of dipугол магнитного склоненияangle of diveугол пикированияangle of downwashугол скоса потока внизangle of elevationугол местаangle of exitугол сходаangle of glideугол планированияangle of incidenceугол атакиangle of indraftугол входа воздушной массыangle of lagугол отставанияangle of landingпосадочный уголangle of pitchугол тангажаangle of rollугол кренаangle - of - sideslip transmitterдатчик угла скольженияangle of sightугол прицеливанияangle of slopeугол наклона глиссадыangle of stallугол сваливанияangle of turnугол разворотаangle of upwashугол скоса потока вверхangle of visibilityугол обзораangle of yawугол рысканияantimeridian of Greenwichмеридиан, противоположный Гринвичскомуapparent drift of the gyroкажущийся уход гироскопаapplication of tariffsприменение тарифовapproach rate of descentскорость снижения при заходе на посадкуarc of a pathдуга траекторииarc of equal bearingsдуга равных азимутовarea of coverageзона действияarea of coverage of the forecastsрайон обеспечения прогнозамиarea of occurenceрайон происшествияarea of responsibilityзона ответственностиarrest the development of the stallпрепятствовать сваливаниюassessment of costsустановление размеров расходовassignment of dutiesраспределение обязанностейAssociation of European AirlinesАссоциация европейских авиакомпанийAssociation of South Pacific AirlinesАссоциация авиакомпаний южной части Тихого океанаassumption of control messageприем экипажем диспетчерского указанияat a speed ofна скоростиat the end ofв конце циклаat the end of segmentв конце участка(полета) at the end of strokeв конце хода(поршня) at the start of cycleв начале циклаat the start of segmentв начале участка(полета) aviation-to-aviation type of interferenceпомехи от авиационных объектовavoidance of collisionsпредотвращение столкновенийavoidance of hazardous conditionsпредупреждение опасных условий полетаaxial of bankпродольная осьaxis of precessionось прецессии гироскопаaxis of rollпродольная осьaxis of rotationось вращенияaxis of yawвертикальная осьbackward movement of the stickвзятие ручки на себяbe out of trimбыть разбалансированнымbest rate of climbнаибольшая скороподъемностьbias out of viewвыходить из поля зренияbill of entryтаможенная декларацияbill of ladingгрузовая накладнаяblanketing of controlsзатенение рулейbody of compass cardдиск картушки компасаboundary of the areaграница зоныBureau of Administration and ServicesАдминистративно-хозяйственное управлениеcamber of a profileкривизна профиляcare of passengersобслуживание пассажировcarriage of passengersперевозка пассажировcarry out a circuit of the aerodromeвыполнять круг полета над аэродромомcause of aircraft troubleпричина неисправности воздушного суднаcenter of air pressureцентр аэродинамического давленияcenter of depressionцентр низкого давленияcenter of forceцентр приложения силыcenter of gravityцентр тяжестиcenter of massцентр массcenter of pressureцентр давленияCentral Agency of Air ServiceГлавное агентство воздушных сообщенийcertificate of revaccinationсертификат ревакцинацииcertificate of safety for flightсвидетельство о допуске к полетамcertificate of vaccinationсертификат вакцинацииchoice of fieldвыбор посадочной площадкиclass of liftкласс посадкиclearance of goodsтаможенное разрешение на провозclearance of obstaclesбезопасная высота пролета препятствийclearance of the aircraftразрешение воздушному суднуcoefficient of heat transferкоэффициент теплопередачиcome clear of the groundотрываться от землиcomplex type of aircraftкомбинированный тип воздушного суднаcomposition of a crewсостав экипажаconcept of separationэшелонированиеconditions of carriageусловия перевозокcone of raysпучок лучейcongestion of informationнасыщенность информацииcontinuity of guidanceнепрерывность наведенияcontour of perceived noiseконтур воспринимаемого шумаcontrol of an investigationконтроль за ходом расследованияcorrelation of levelsприведение эшелонов в соответствиеcountry of arrivalстрана прилетаcountry of originстрана вылетаcourse of trainingкурс подготовкиcoverage of the chartкартографируемый районcurve of equal bearingsлиния равных азимутовdanger of collisionsопасность столкновенияdegree of accuracyстепень точностиdegree of freedomстепень свободыdegree of skillуровень квалификацииdegree of stabilityстепень устойчивостиdenial of carriageотказ в перевозкеDepartment of TransportationМинистерство транспортаderivation of operating dataрасчет эксплуатационных параметровdetermination of causeустановление причиныdetermine amount of the errorопределять величину девиацииdetermine the extent of damageопределять степень поврежденияdetermine the sign of deviationопределять знак девиацииdevelopment of the stallпроцесс сваливанияdirection of approachнаправление захода на посадкуdirection of rotationнаправление вращенияdirection of turnнаправление разворотаduration of noise effectпродолжительность воздействия шумаelevation of the stripпревышение летной полосыelevation setting of light unitsустановка углов возвышения глиссадных огнейeliminate the cause ofустранять причинуeliminate the source of dangerустранять источник опасности(для воздушного движения) end of runwayначало ВППenforce rules of the airобеспечивать соблюдение правил полетовen-route change of levelизменение эшелона на маршрутеerection of the gyroвосстановление гироскопаestimated position of aircraftрасчетное положение воздушного суднаestimated time of arrivalрасчетное время прибытияestimated time of departureрасчетное время вылетаestimated time of flightрасчетное время полетаeven use of fuelравномерная выработка топливаextension of ticket validityпродление срока годности билетаextent of damageстепень поврежденияfacilitate rapid clearance ofобеспечивать быстрое освобождениеfactor of safetyуровень безопасностиfiling of statistical dataпредставление статистических данныхfirst freedom of the airпервая степень свободы воздухаfirst type of occurenceпервый тип событияflow of air trafficпоток воздушного движенияfly under the supervision ofлетать под контролемfor reasons of safetyв целях безопасностиfreedom of actionсвобода действийfreedom of the airстепень свободы воздухаfrequency of operationsчастота полетовgathering of informationсбор информацииgeneral conditions of carriageосновные условия перевозкиGeneral Conference of Weights and MeasureГенеральная конференция по мерам и весамGeneral Department of International Air Services of AeroflotЦентральное управление международных воздушных сообщений гражданской авиацииget out of controlтерять управлениеgiven conditions of flightзаданные условия полетаgo out of controlстановиться неуправляемымgo out of the spinвыходить из штопораgrade of serviceкатегория обслуживанияgrade of the pilot licenceкласс пилотского свидетельстваgrading of runwayнивелирование ВППheight at start of retractionвысота начала уборкиhover at the height ofзависать на высотеidentification of signalsопознавание сигналовinconventional type of aircraftнестандартный тип воздушного суднаincrease a camber of the profileувеличивать кривизну профиляindication of a requestобозначение запросаin interests of safetyв интересах безопасностиinitial rate of climbначальная скороподъемностьinitial stage of go-aroundначальный участок ухода на второй кругinlet angle of attackугол атаки заборного устройстваintake angle of attackугол атаки воздухозаборникаintegrated system of airspace controlкомплексная система контроля воздушного пространстваinterception of civil aircraftперехват гражданского воздушного суднаInternational Co-ordinating Council of Aerospace Industries AssociationМеждународный координационный совет ассоциаций авиакосмической промышленностиInternational Council of Aircraft Owner and Pilot AssociationsМеждународный совет ассоциаций владельцев воздушных судов и пилотовInternational Federation of Air Line Pilots' AssociationsМеждународная федерация ассоциаций линейных пилотовInternational Federation of Air Traffic Controllers' AssociationsМеждународная федерация ассоциаций авиадиспетчеровInternational Relations Department of the Ministry of Civil AviationУправление внешних сношений Министерства гражданской авиацииinterpretation of the signalрасшифровка сигналаinterpretation of weather chartчтение метеорологической картыintersection of air routesпересечение воздушных трассin the case of delayв случае задержкиin the event of a mishapв случае происшествияin the event of malfunctionв случая отказаintroduction of the correctionsввод поправокkeep clear of rotor bladesостерегаться лопастей несущего винтаkeep clear of the aircraftдержаться на безопасном расстоянии от воздушного суднаkeep out of the wayне занимать трассуlayout of aerodrome markingsмаркировка аэродромаlayout of controlsрасположение органов управленияlessee of an aircraftарендатор воздушного суднаlevel of airworthinessуровень летной годностиlevel of safetyуровень безопасностиlevel of speech interferenceуровень помех речевой связиlimiting range of massпредел ограничения массыline of flightлиния полетаline of positionлиния положенияline of sightлиния визированияlocation of distressрайон бедствияloss of controlпотеря управленияloss of pressurizationразгерметизацияloss of strengthпотеря прочностиmagnetic orientation of runwayориентировка ВПП по магнитному меридиануmargin of errorдопуск на погрешностьmargin of liftзапас подъемной силыmargin of safetyдопустимый уровень безопасностиmargin of stabilityзапас устойчивостиmarking of pavementsмаркировка покрытияmean scale of the chartсредний масштаб картыmeans of communicationсредства связиmeans of identificationсредства опознаванияmeridian of Greenwichгринвичский меридианmethod of steepest descentспособ резкого сниженияmode of flightрежим полетаmoment of inertiaмомент инерцииmoment of momentumмомент количества движенияname-code of the routeкодирование названия маршрутаonset of windрезкий порыв ветраoperation of aircraftэксплуатация воздушного суднаout of ground effectвне зоны влияния землиout of serviceизъятый из эксплуатацииovershoot capture of the glide slopeпоздний захват глиссадного лучаperiod of rating currencyпериод действия квалифицированной отметкиpersonal property of passengersличные вещи пассажировpilot's field of viewполе зрения пилотаplane of rotationплоскость вращенияplane of symmetry of the aeroplaneплоскость симметрии самолетаpoint of arrivalпункт прилетаpoint of callпункт выхода на связьpoint of departureпункт вылетаpoint of destinationпункт назначенияpoint of discontinuityточка разрываpoint of intersectionточка пересеченияpoint of loadingпункт погрузкиpoint of no returnрубеж возвратаpoint of originпункт вылетаpoint of turn-aroundрубеж разворотаpoint of unloadingпункт выгрузкиportion of a flightотрезок полетаportion of a runwayучасток ВППprevention of collisionsпредотвращение столкновенийprimary element of structureосновной элемент конструкцииprohibition of landingзапрещение посадкиprolongation of the ratingпродление срока действия квалификационной отметкиpromotion of safetyобеспечение безопасности полетовproof of complianceдоказательство соответствияpropagation of soundраспространение шумаprotection of evidenceсохранение вещественных доказательствpull out of the spinвыводить из штопораpull the aircraft out ofбрать штурвал на себяradar transfer of controlпередача радиолокационного диспетчерского управленияradius of curvatureрадиус кривизныrange of coverageрадиус действияrange of motionдиапазон отклоненияrange of revolutionsдиапазон оборотовrange of visibilityдальность видимостиrange of visionдальность обзораrate of climbскороподъемностьrate of closureскорость сближенияrate of descentскорость сниженияrate of disagreementскорость рассогласованияrate of dutyскорость таможенной пошлиныrate of exchangeкурс обмена валютыrate of flaps motionскорость отклонения закрылковrate of growthтемп ростаrate of pitchскорость по тангажуrate of rollскорость кренаrate of sideslipскорость бокового скольженияrate of trimскорость балансировкиrate of turnскорость разворотаrate of yawскорость рысканияreception of telephonyприем телефонных сообщенийrecord of amendmentsлист учета поправокrecord of revisionsвнесение поправокregularity of operationsрегулярность полетовrelay of messagesпередача сообщенийrelease of controlпередача управленияremoval of aircraftудаление воздушного суднаremoval of limitationsотмена ограниченийreplacement of partsзамена деталейrepresentative of a carrierпредставитель перевозчикаreservation of a seatбронирование местаretirement of aircraftсписание воздушного суднаright - of - entryпреимущественное право входаroll out of the turnвыходить из разворотаrules of the airправила полетовsafe handling of an aircraftбезопасное управление воздушным судномsecond freedom of the airвторая степень свободы воздухаsecond type of occurenceвторой тип событияselection of engine modeвыбор режима работы двигателяsequence of fuel usageочередность выработки топлива(по группам баков) sequence of operationпоследовательность выполнения операцийshowers of rain and snowливневый дождь со снегомsimultaneous use of runwaysодновременная эксплуатация нескольких ВППsite of occurrenceместо происшествияslope of levelнаклон кривой уровня(шумов) source of dangerисточник опасностиStanding Committee of PerformanceПостоянный комитет по летно-техническим характеристикамstart of leveloffначало выравниванияstart of takeoffначало разбега при взлетеstate of aircraft manufactureгосударство - изготовитель воздушного суднаstate of dischargeстепень разряженности(аккумулятора) state of emergencyаварийное состояниеstate of occurenceгосударство места событияstate of transitгосударство транзитаsteadiness of approachустойчивость при заходе на посадкуsteady rate of climbустановившаяся скорость набора высотыstructure of frontsструктура атмосферных фронтовsubmission of a flight planпредставление плана полетаsystem of monitoring visual aidsсистема контроля за работой визуальных средств(на аэродроме) system of unitsсистема единиц(измерения) table of cruising levelsтаблица крейсерских эшелоновtable of intensity settingsтаблица регулировки интенсивностиtable of limitsтаблица ограниченийtable of toleranceтаблица допусковtake out of serviceснимать с эксплуатацииtarget level of safetyзаданный уровень безопасности полетовtemporary loss of controlвременная потеря управляемостиtermination of controlпрекращение диспетчерского обслуживанияtheory of flightтеория полетаtime of lagвремя запаздыванияtime of originвремя отправленияtitl of the gyroзавал гироскопаtop of climbконечный участок набора высотыtransfer of controlпередача диспетчерского управленияtransmission of telephonyпередача радиотелефонных сообщенийtransmit on frequency ofвести передачу на частотеtriangle of velocitiesтреугольник скоростейunder any kind of engine failureпри любом отказе двигателяuneven use of fuelнеравномерная выработка топливаunit of measurementединица измеренияvelocity of soundскорость звукаwall of overpressureфронт избыточного давленияwarn of dangerпредупреждать об опасностиwithin the frame ofв пределахworking language of ICAOрабочий язык ИКАОzone of intersectionзона пересеченияzone of silenceзона молчания -
44 Agency for Toxic Substances and Disease Registry
орг.сокр. ATSDR гос. упр., амер. Агентство токсических веществ и регистрации заболеваний* ( ведомство Министерства здравоохранения и социальных услуг США)See:Англо-русский экономический словарь > Agency for Toxic Substances and Disease Registry
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45 PSD
1) Компьютерная техника: Performance Stretching Device2) Медицина: power spectral density (спектральная плотность мощности)3) Военный термин: Personal Security Detail, Personnel Services Division, Post Security Detachment, Product System Demonstration, Protective Structures Division, parts support digest, personal services department, personnel service division, personnel subsystem development, personnel support detachment, procurement surveys division, product support department, professional service date, program support document, promotion service date, propellant storage depot4) Техника: phase-sensitive demodulator, physical sciences division, position-sensitive detector, power spectral distribution, power spectrum density, preliminary systems design, processing status display, грансостав, гранулометрический состав, классификация по крупности5) Шутливое выражение: Phantom Souls Domain6) Математика: диаграмма вероятностей состояний (probability state diagram), положительно полуопределённый (positive semidefinite)7) Юридический термин: Personal Security Device, Police Search And Destroy, Police Security Dogs8) Фармакология: распределение размера частиц (particle size distribution, распределение размера частиц в твердых формах лекарственных средств)9) Ветеринария: Pesticides Safety Directorate10) Грубое выражение: Printing Something Dumb11) Оптика: position-sensing detector, pseudo-second derivative12) Сокращение: Propulsion System Demonstrator13) Физиология: Post Stroke Depression, postsynaptic density14) Электроника: Pulse Shape Discrimination15) Вычислительная техника: Printer Sharing Device, preliminary system design, расширение файлов в формате Adobe Photoshop, Programmer's Supplementary Documents (BSD, Unix)16) Нефть: permanently shut down, process shutdown system, production shutdown, project specific dictionaries17) Транспорт: Position Sensitive Detector18) Целлюлозно-бумажная промышленность: напорный шнековый разгрузчик19) СМИ: Play Sequence Descriptor20) Глоссарий компании Сахалин Энерджи: prediction based on seismic data, process shut down, остановка технологического процесса (process shutdown)21) Образование: Personal And Social Development, Practical Self Defense22) Сетевые технологии: Programmable System Device23) Программирование: индивидуальная программная документация (см. personal software documentation)24) Сахалин Р: process shutdown25) Химическое оружие: prevention of significant deterioration26) Молочное производство: Paternal Sister Dam27) Расширение файла: Periscope Debugger Definition file, Periscope Debugger Def file (Periscope)28) Нефть и газ: pore size distribution29) МИД: power spectral density30) Электротехника: phase-sensitive detector31) Фантастика Power Stroke Diesel32) Цемент: particle size distribution, распределение по размерам частиц, распределение частиц, распределение частиц по размерам33) Должность: Performance Standards Development34) NYSE. Puget Sound Energy, Inc.35) Аэропорты: Port Said, Arab Republic of Egypt -
46 psd
1) Компьютерная техника: Performance Stretching Device2) Медицина: power spectral density (спектральная плотность мощности)3) Военный термин: Personal Security Detail, Personnel Services Division, Post Security Detachment, Product System Demonstration, Protective Structures Division, parts support digest, personal services department, personnel service division, personnel subsystem development, personnel support detachment, procurement surveys division, product support department, professional service date, program support document, promotion service date, propellant storage depot4) Техника: phase-sensitive demodulator, physical sciences division, position-sensitive detector, power spectral distribution, power spectrum density, preliminary systems design, processing status display, грансостав, гранулометрический состав, классификация по крупности5) Шутливое выражение: Phantom Souls Domain6) Математика: диаграмма вероятностей состояний (probability state diagram), положительно полуопределённый (positive semidefinite)7) Юридический термин: Personal Security Device, Police Search And Destroy, Police Security Dogs8) Фармакология: распределение размера частиц (particle size distribution, распределение размера частиц в твердых формах лекарственных средств)9) Ветеринария: Pesticides Safety Directorate10) Грубое выражение: Printing Something Dumb11) Оптика: position-sensing detector, pseudo-second derivative12) Сокращение: Propulsion System Demonstrator13) Физиология: Post Stroke Depression, postsynaptic density14) Электроника: Pulse Shape Discrimination15) Вычислительная техника: Printer Sharing Device, preliminary system design, расширение файлов в формате Adobe Photoshop, Programmer's Supplementary Documents (BSD, Unix)16) Нефть: permanently shut down, process shutdown system, production shutdown, project specific dictionaries17) Транспорт: Position Sensitive Detector18) Целлюлозно-бумажная промышленность: напорный шнековый разгрузчик19) СМИ: Play Sequence Descriptor20) Глоссарий компании Сахалин Энерджи: prediction based on seismic data, process shut down, остановка технологического процесса (process shutdown)21) Образование: Personal And Social Development, Practical Self Defense22) Сетевые технологии: Programmable System Device23) Программирование: индивидуальная программная документация (см. personal software documentation)24) Сахалин Р: process shutdown25) Химическое оружие: prevention of significant deterioration26) Молочное производство: Paternal Sister Dam27) Расширение файла: Periscope Debugger Definition file, Periscope Debugger Def file (Periscope)28) Нефть и газ: pore size distribution29) МИД: power spectral density30) Электротехника: phase-sensitive detector31) Фантастика Power Stroke Diesel32) Цемент: particle size distribution, распределение по размерам частиц, распределение частиц, распределение частиц по размерам33) Должность: Performance Standards Development34) NYSE. Puget Sound Energy, Inc.35) Аэропорты: Port Said, Arab Republic of Egypt -
47 put\ out
1. III1) put out smth. /smth. out/ all trees /plants/ put out their green.leaves in spring весной все деревья покрываются зеленой листвой; the birches are beginning to put out their buds на березах начинают распускаться почки; put out flags вывешивать флаги; put linen out развешивать белье2) put out smth. /smth. out/ put out one's washing отдать белье в прачечную; put work out (от)давать работу надомникам3) put out smb. /smb. out/ bis landlord wanted to put him out домовладелец хотел выселить его4) put out smth. /smth. out/ put out one's shoulder (a knee-joint, a foot, a jaw, etc.) вывихнуть плечо и т.д.5) put out smth. /smth. out/ put out one's strength /one's energies/ не жалеть сил, выкладываться6) put out smth. /smth. out/ put out books (a bulletin, a circular, etc.) выпускать /издавать/ книги и т.д.; the government put out a statement правительство выступило с заявлением; put out a rumour пустить слух7) put out smth. /smth. out/ put out goods (cotton sheeting, etc.) производить товары и т.д.8) put out smth. /smth. out/ put out lights (gas, etc.) выключать свет и т.д.; put out a candle (a pipe, a cigarette, a stove, flames, etc.) потушить /погасить/ свечу и т.д.; the fire department had to be called to put the fire out пришлось вызвать пожарных, чтобы затушить пожар9) put smb. out noise and music (her letters, foolish questions, etc.) put him out шум и музыка и т.д. раздражают его; nothing ever puts him out ничто не может вывести его из себя; do stay the night, it won't in the least put us out оставайтесь у нас ночевать, нас это нисколько не стеснят; I don't want to put you out я не хочу вас затруднять10) || put smb.'s eyes out выколоть кому-л. глаза2. IV1) put out smth. /smth. out/ in some manner put out one's hand in welcome протянуть руку, чтобы поздороваться2) put out smth. /smth. out/ at some time the publishers put out fifty new books (one new book every week, etc.) last season в прошлом сезоне издатели выпустили пятьдесят новых книг и т.д.; they put out 1000 bales of cotton sheeting weekly они производят тысячу тюков хлопчатобумажной ткани еженедельно3) put out smth. /smth. out/ at some time put out a fire in the early stage потушить пожар в самом начале3. VII1) put out smth. /smth. out/ to do smth. put limn out to dry развесить белье для просушки2) || put a baby out to nurse отдать ребенка на попечение кормилицы3) put out smth. /smth. out/ to do smth. put out all one's strength to move the piano напрячь все силы [для того], чтобы подвинуть пианино4) put out smb. /smb. out/ to do smth. would /will/ it put you out to take me to the station? вас не затруднит отвезти или проводить меня на станцию?; will it put you out to lend me l 5 until Friday? вы не смогли бы дать мне взаймы до пятницы пять фунтов?4. XI1) be put out the lights were put out выключили свет; be put out in some manner the fire was quickly put out пожар быстро потушили; be put out by smb. the fire was put out by the firemen пожарные потушили пожар2) be put out by smth., smb. the products put out by the firm (by the plant, by the workers, etc.) продукты, производимые данной фирмой и т.д.3) be put out all repairs are done on the premises and nothing is put out весь ремонт производится на месте, ничего не делается на стороне; our linen is always put out мы всегда отдаем стирать белье /отдаем белье в стирку/4) be (look) put out you are put out вы расстроились; you look put out у вас расстроенный вид; be put out in some manner he is not easily put out его трудно вывести из себя; be put out with smb. about (by, at) smth. she was evidently quite put out with me она, очевидно, сердилась на меня; he was not at all put out at this rudeness эта грубость совсем его не расстроила; he was put out about my promotion мое повышение [по службе] привело его в раздражение; be put out by the news (by the loss of the purse, by being kept waiting, etc.) быть расстроенным /раздосадованным/ этой новостью и т.д.; he was very much put out by the late arrival of his guests позднее прибытие гостей доставило ему массу беспокойства; be put out when... (because..., etc.) he was much put out when I refused он был очень огорчен, когда я отказался; he was very much put out because he heard his landlord would put him out он был огорчен, узнав, что домовладелец отказывает ему в жилье5) || be put out at some interest быть отданным /одолженным/ в рост /под проценты/; the money was put out at five per cent эти деньги были отданы под пять процентов годовых5. XII1) have smth. put out I had my light put out у меня отключили /выключили/ свет2) have smth. put out at some per cent he has t 1000 put out at 5 per cent он дал взаймы тысячу фунтов под пять процентов6. XVIput out to (from) some place put out to sea выходить в море; put out from a harbour выходить из гавани7. XVIIIput oneself out don't put yourself out не беспокойтесь /не утруждайте себя/; put oneself out for smb. /on smb.'s account/ стараться изо всех сил /сделать все возможное/ для /ради/ кого-л.; put oneself out to do smth. изо всех сил постараться /выложиться, чтобы/ сделать что-л.; he put himself out to help me он так старался мне помочь8. XXI11) put out smth. with smth. put out a fire with water залить огонь водой и т.д.2) || put out smb.'s eye with an umbrella (with a spike, etc.) выколоть кому-л. глаз зонтиком к т.д.3) put out smb. /smb. out/ to (in) smth. put a boy out to trade (in service, etc.) отдать мальчика в учение и т.д.; put out a cow (a horse, etc.) to grass выгонять на пастбище /в поле/ корову и т.д.4) put out smth. in smth. put out articles in a little booklet выпустить статьи отдельной брошюркой; put out smth. about smth. the Health Department has put out a warning about dangerous drugs министерство здравоохранения опубликовало предупреждение об опасных наркотиках5) || put out money at interest давать деньги в рост /под проценты/;' put out i 1000000 at 6 per cent дать взаймы миллион долларов под шесть процентов годовых -
48 sale
1) прода́жа жsales department — отде́л сбы́та
2) распрода́жа ж ( at reduced prices)- sales departmentsale price — сни́женная цена́
- sales promotion
- sales talk
- sales tax
- cash sale
- credit card sale
- for sale
- on sale
- white sale -
49 PSD
PSD, parts support digestсводка об обеспечении запасными частями [деталями]————————PSD, Бр personal services departmentотдел [управление] по обслуживанию ЛС————————PSD, personnel service divisionотдел [отделение] обеспечения культурно-бытовых потребностей ЛС; отдел [отделение] по делам ЛС————————PSD, personnel subsystem development————————PSD, personnel support detachment————————PSD, procurement surveys division————————PSD, product support department————————PSD, professional service date————————PSD, program support document————————PSD, promotion service date————————PSD, propellant storage depot————————PSD, Protective Structures DivisionEnglish-Russian dictionary of planing, cross-planing and slotting machines > PSD
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50 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
51 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
52 Food, Nutrition and Consumer Services
сокр. FNCS гос. упр., амер. Службы продовольствия, питания и потребления* (обобщенное название служб Министерства сельского хозяйства, отвечающих за исследования в облости диетологии и качества продуктов питания и пропаганду здорового питания)See:Англо-русский экономический словарь > Food, Nutrition and Consumer Services
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53 health
сущ.1) общ. здоровьеmental health — психическое [душевное, умственное\] здоровье
promotion of health — укрепление здоровья, оздоровление
See:health agent, Agency for Healthcare Research and Quality, Department of Health and Human Services, Confederation of Health Service Employees, Federal Mine Safety and Health Review Commission, National Occupational Health and Safety Commission, Health and Safety Commission, Mine Safety and Health Administration, Occupational Safety and Health Administration, Occupational Safety and Health Review Commission, employee-health maintenance program specialist, field health officer, health and safety officer, health care facilities inspector, industrial-safety-and-health technician, occupational-safety-and-health inspector, Health and Safety at Work Act, Health and Safety at Work etc. Act 1974, Occupational Safety and Health Act, World Health Organization, health fund, occupational health, health insurance, health plan, health maintenance organization, health and safety officer2)а) общ. благосостояние, процветание, благополучие (страны и т. п.)б) общ. общее состояние (какого-л. феномена, процесса, явления)environmental health — состояние [здоровье\] окружающей среды
economic health — экономическое благосостояние [здоровье\]
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54 Market Access Program
прогр.сокр. MAP межд. эк., амер. Программа доступа на рынок* (программа финансовой поддержки американских производителей и экспортеров, направленная на стимулирование освоения и расширения экспортных рынков сельскохозяйственной продукции; в соответствии с программой из фондов Корпорации товарного кредита осуществляются выплаты, предназначенные для компенсации расходов по проведению маркетинговых исследований, стимулированию продаж и т. д.)See: -
55 product planning
марк. планирование товара, товарное планирование (систематическое принятие решений по всем аспектам разработки и управления продукцией фирмы; предполагает следующие виды деятельности: генерация новых идей; разработка и выведение на рынок новых товаров; ценообразование; товарное позиционирование; реклама; брендинг; проведение рыночных исследований, напр., поведения потребителей или рыночных возможностей; анализ товарных неудач; модификация и усовершенствование товаров компании в ответ на изменение предпочтений; стимулирование спроса и продаж и др.)See:product planning centre, product planning department, new product idea, product concept, product pricing, market positioning, advertising, branding, product modification, product promotion, product failure* * * -
56 specialist
1) эк. специалист, профессионал (человек, профессионально занимающийся определенной деятельностью); эксперт (в какой-л. области)She's a specialist in modern French literature. — Она специализируется на современной французской литературе.
specialist advice [help\] — совет [помощь\] эксперта
Syn:See:advertising specialist, agricultural extension specialist, agricultural specialist, computer specialists, contract specialist, creative specialist, customs import specialist, design specialist, financial specialists, functional specialist, go-ahead specialist, graphics specialist, job development specialist, market specialist, marketing specialist, media specialist, nutritional specialist, pricing specialist, public relations specialists, recreation specialist, sales promotion specialist, skin care specialists, takeover specialist, tax specialist, technical specialist, training specialist, trash-collection specialist, specialist buyer, specialist contractor, specialist farm, specialist farmer, specialist unit, specialist's book2) бирж., амер. специалист (член фондовой биржи, зарегистрированный как специалист по одному или нескольким видам ценных бумаг; поддерживает рынок по этим бумагам, проводя операции за свой счет)Syn:See:3) ауд. специалист (консультант аудитора по не связанным с бухгалтерией вопросам, напр., оценщик или эколог)See:
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"специалист" (США): члены фондовой биржи, зарегистрированные как специалисты по одному или нескольким видам ценных бумаг (примерно 400 на Нью-Йоркской фондовой бирже); поддерживают рынок по этим бумагам (оперируя за свой счет) и выступают в роли посредников между брокерскими фирмами, исполняя ограниченные приказы за часть комиссии брокеров; к специалистам предъявляются жесткие требования относительно собственного капитала и правил проведения операций; = specialist unit.* * *Специалист, первичный дилер. Компания - член фондовой биржи, которая зарегистрирована как специалист по одному или нескольким видам ценных бумаг, поддерживает рынок по этим бумагам (оперируя за свой счет) и выступает посредником между брокерскими фирмами. На один вид акций может быть назначен лишь один 'специалист', однако дилеры по обращающимся на бирже обычным акциям могут быть 'специалистами' по нескольким видам акций. В противоположность этому, на внебиржевом рынке может быть несколько компаний, специализирующихся на одном и том же виде ценных бумаг . Инвестиционная деятельность . -
57 PED
1) Общая лексика: pigment epithelium detachment, отслоение пигментного эпители2) Военный термин: Program Entry Device, personal equipment data, probable error of deflection, production eligibility date, program element description, program element directive, program evaluation division, program execution directive, promotion eligibility date, proposal for engineering development3) Техника: pedal, plasma-enriched deposition, proton-enhanced diffusion, директива ЕС для оборудования, работающего под давлением (Pressure Equipment Directive (EU))4) Сокращение: parole eligibility date, pedestal, PIN Entry Device5) Банковское дело: устройство ввода PIN (тж. PIN PED)6) Воздухоплавание: Pulse Edge Discrimination7) Глоссарий компании Сахалин Энерджи: pre-construction engineering & design8) Нефтегазовая техника Pressure Equipment Directive9) ЕБРР: Project Evaluation Department10) Безопасность: Programmable Encryption Device11) Расширение файла: Program Editor delete save (WordPerfect Library)12) Должность: Pediatrician13) Клинические исследования: Protocol Elements Document -
58 PL
1) Общая лексика: Польша, место, множественное число, плюс, ПЛ2) Компьютерная техника: Page Length, Power Loss, Procedural Language, Procedure Library, Program Location3) Медицина: phospholipid, plasma level4) Американизм: Perfect Liberty5) Ботаника: Potato Leaf6) Спорт: Play Live, Premier League, Pro Level7) Военный термин: Personnel Laboratory, Plans, Plans and Operations Division, Propulsion Laboratory, packing list, parts list, patrol land, phase line, pipeline, plain language, platoon leader, position line, post laundry, private line, production list, promotion list, propagation loss, propellant loading, prospective loss, pulse length, рубеж регулирования8) Техника: panel left, party line, pile, pilot lamp, piping load, plug, processing loss, proof line, обозначение станций радиоопределения9) Сельское хозяйство: Psittacosis Lymphogranuloma, plastic limit10) Шутливое выражение: Penny's League11) Математика: Piecewise Linear12) Юридический термин: Pamphlet Law, Partially Limited, Preventive Law, Product Litigation (Department) (Русский язык настолько могуч, что никак не могу перевести на наш великий ;))13) Бухгалтерия: Plan Loan14) Страхование: partial loss, professional liability15) Биржевой термин: parallel loan16) Грубое выражение: Pot Limit17) Кино: Parental Lock18) Оптика: photoluminescence19) Политика: Partido Liberal, Poland20) Сокращение: Poland (NATO country code), Polish, Powered Lift, Propogation Loss, padlock, pitch line, plain, power and lighting, property line, proportional limit, parting line (castings)21) Физика: Planck Length, Proton Loss22) Физиология: Pigmented Lesions23) Электроника: Photo Luminescence, Positive Low, Power Level, Prototype Limit24) Вычислительная техника: Physical Layer (ISO, OSI)25) Нефть: photon, pipe line, proximity log, трубопровод (pipeline)26) Иммунология: Participant Life27) Биохимия: Phospholipids28) Банковское дело: курсовой бюллетень (price list)29) Транспорт: Parking Lot30) Машиностроение: proof load31) Фирменный знак: Penta Labs32) Деловая лексика: Production Line, Project Leader, Public Liability33) Бурение: pressure loss34) Образование: Practical Living35) Таможенная деятельность: прейскурант (price list) (Карачаганак, язык контрактов)36) Инвестиции: price list37) Сетевые технологии: Packet Loss, Print Local, programming language38) Программирование: Program Line39) Сахалин Ю: lube oil40) Химическое оружие: Process line, public law41) Расширение файла: Harvard Graphics Palette, Perl script language source code file, Prolog language source code file, TeX Property List font metric file42) Нефть и газ: low-limit alarm setpoint, Production License (добыча нефти и газа на норвежском континентальном шельфе, обычно употр. вместе с цифрой, напр.: PL 193.)43) Имена и фамилии: Percival Lowell44) NYSE. Protective Life Corporation45) Программное обеспечение: Patch Level, Perl Library, Portable Level46) Библиотечное дело: Public Library -
59 PO
1) Общая лексика: polyolefine2) Компьютерная техника: Primary Output3) Американизм: Political Outlines5) Военный термин: Pacific Ocean, Peace Operations, Provocative Operation, Pull Out, personnel office, personnel officer, personnel order, petroleum officer, pilot officer, planning objectives, police officer, political officer, post office, power-operated, previous orders, private office, probation officer, procurement objectives, procurement office, procurement officer, production order, program objective, program office, program originator, project office, project officer, project order, provisioning order, psychological operation, purchase order, Pilot Officer (Royal Air Force)6) Техника: partially ordered, pay-off, polarity, program objectives, pulled-out, pumps off, обозначение для подвижных станций7) Шутливое выражение: Pig Out8) Химия: Polymerizable Oligomers9) Математика: частично упорядоченный (partially ordered)10) Юридический термин: Parents Of11) Экономика: purchase order (заказ на поставку)12) Биржевой термин: principal-only14) Оптика: power oscillator15) Политика: Portugal16) Сокращение: Petty Officer, Physical Optics, Pole Operator, Postal Order, Primary out, paints and oils, pickled and oiled, Per Os (Latin: by mouth, orally), Portugal (NATO country code), Petty Officer (UK Royal Navy), Program Region, by mouth, Directie Primair Onderwijs (Dutch), Disney's Port Orleans Resort, Packet Oriented, Palm Oil, Parity Odd, Parole Officer, Partial Order, Partial Overlaps (spatial reasoning), Partido Obrero (Argentina political party), Partition Organized, Patrologia Orientalis, Payment Order, Peace Opportunity, Peace Out, Peak Oil, Performance Objective, Personnel & Organization, Petite Ondes (French: microwave), Phone Order (medical), Pick Off, Pilot Officer (Royal Air Force), Pilot-Only Receiver, Piss Off, Pissed Off, Planning Objective, Planning Order, Platforma Obywatelska (Citizens Platform, Poland), Point of Observation, Polikarpov (Soviet aircraft designer), Pool, Poop Occurs:-), Por Orden (Spanish: on Behalf of and By Order Of), Port Orchard (Washington), Portsmouth (UK postal code), Portugal (Including Azores Island & Madeirais), Possession of the US (IRB), Post-Operative, Pouces (French: Inches), Prato, Toscana (Italian province), Prenegotiation Objective (USACE), Presidential Office, Presiding Officer, Preventive Officer, Previous Owner, Primary Objective, Probability of Outage, Procurement Operations, Production Offset, Program Office(r), Program Operations, Program Originator Code, Program/Procurement Objective, Prologue Overhead, Propositioning Objective, Propylene Oxide, Provocative Operation (Edward De Bono), Pull Off (guitar playing technique), Pump Operator (fire department), Purchasing Office, Put Out, Sand/Dust Whirls (METAR weather), peace operations (US DoD)18) Электроника: Power Outage19) Вычислительная техника: parallel object, printout20) Нефть: payout, pulled out, pulling, pump off, насосы остановлены (pumps off), поднятый из скважины (pulled-out)21) Транспорт: Passenger Operation22) Деловая лексика: Partner Organization, Powerful Organization, Private Offer, Process Order23) Глоссарий компании Сахалин Энерджи: pilot-operated, заказ на поставку (purchase order)24) Менеджмент: владелец процесса (Process Owner)25) Сетевые технологии: параллельный объект26) Программирование: Plus One27) Пластмассы: Polyolefin28) Электротехника: partial outage, planned outage, power output29) Должность: Personal Offer, Presenting Officer, Printer Operator, Promotion Opportunity30) Чат: Pooped Out32) НАСА: Periodic Orbit33) Программное обеспечение: Portable Object -
60 Ped
1) Общая лексика: pigment epithelium detachment, отслоение пигментного эпители2) Военный термин: Program Entry Device, personal equipment data, probable error of deflection, production eligibility date, program element description, program element directive, program evaluation division, program execution directive, promotion eligibility date, proposal for engineering development3) Техника: pedal, plasma-enriched deposition, proton-enhanced diffusion, директива ЕС для оборудования, работающего под давлением (Pressure Equipment Directive (EU))4) Сокращение: parole eligibility date, pedestal, PIN Entry Device5) Банковское дело: устройство ввода PIN (тж. PIN PED)6) Воздухоплавание: Pulse Edge Discrimination7) Глоссарий компании Сахалин Энерджи: pre-construction engineering & design8) Нефтегазовая техника Pressure Equipment Directive9) ЕБРР: Project Evaluation Department10) Безопасность: Programmable Encryption Device11) Расширение файла: Program Editor delete save (WordPerfect Library)12) Должность: Pediatrician13) Клинические исследования: Protocol Elements Document
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