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1 large-scale demonstration
= major demonstration крупная демонстрацияPolitics english-russian dictionary > large-scale demonstration
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2 large-scale demonstration
СМИ: большая демонстрацияУниверсальный англо-русский словарь > large-scale demonstration
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3 demonstration
n1) демонстрация; манифестация2) демонстрация; показ3) проявление; обнаружение•to achieve smth by demonstrations — добиваться чего-л. с помощью демонстраций
to crush / to disperse a demonstration — разгонять демонстрацию
to gain some ground by demonstrations — добиваться чего-л. с помощью демонстраций
to give a demonstration of one's intentions — обнаруживать свои намерения
to hold an illegal demonstration — проводить / устраивать несанкционированную демонстрацию
to make / to mount an illegal demonstration — проводить / устраивать несанкционированную демонстрацию
to put down / to quell a demonstration — разгонять демонстрацию
to seek for a demonstration of smb's guilt — искать доказательства чьей-л. вины
to sponsor / to stage a demonstration — организовывать демонстрацию
- anarchic demonstrationsto use tear-gas, batons and water canons to disperse a demonstration — применять слезоточивый газ, дубинки и водометы для разгона демонстрации
- anti-fascist demonstration
- anti-government demonstration
- anti-nuclear demonstrations
- anti-nuke demonstrations
- anti-war demonstration
- ban-the-bomb demonstration
- convincing demonstration of smth
- demonstration erupted in violence
- demonstration failed to materialize
- demonstration got out of hand
- demonstration got under way
- demonstration in protest against smth
- demonstration in support of the government
- demonstration of military strength
- demonstration of solidarity
- demonstration outside the American embassy
- demonstration passed off without incident
- demonstrations are winding down
- demonstrations gather force
- demonstrations have gathered such a momentum that...
- demonstrations in favor of smth
- direct demonstration
- dispersal of a demonstration
- government-orchestrated demonstration
- hostile demonstration
- huge demonstrations
- indirect demonstration
- integration demonstration
- job demonstration
- large-scale demonstration
- major demonstration
- mammoth demonstration
- mass demonstration
- massive demonstration
- May Day demonstration
- nationalist demonstration
- negative demonstration
- nonviolent demonstration
- peace demonstration
- peaceful demonstration
- police fired on the demonstration
- police intervened in the demonstration
- political demonstration
- positive demonstration
- powerful demonstrations
- pro-democracy demonstration
- pro-government demonstration
- pro-independence demonstration
- protest demonstration
- sit-down demonstration
- sit-in demonstration
- street demonstrations
- suppression of a demonstration
- unauthorized demonstration
- violent demonstration
- well-orchestrated demonstration
- widespread demonstrations -
4 major demonstration
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5 model
n1) модель, образец2) модель, тип, марка конструкции
- activity analysis model
- advertising model
- aggregate econometric model
- allocation model
- approved model
- backlogging model
- bargaining model
- basic model
- basic decision model
- behavioral model
- bidding model
- bid price determination model
- bilateral monopoly model
- binomial model
- buffer-stock model
- business cycle model
- capital asset pricing model
- closed model
- collective risk model
- company model
- competition model
- competitive model
- continuous-time model
- control model
- corporate financial model
- cost model
- cost benefit model
- cost effectiveness model
- cost minimizing model
- cut-away model
- decision model
- decision theory model
- demonstration model
- discreet-time model
- distributed lag model
- double-risk model
- dynamic model
- dynamic sequential model
- econometric model
- economic growth model
- estimation model
- expanded model
- expected cost model
- expected value model
- experimental model
- export model
- feasibility model
- financial model
- fixed-service-level model
- forecasting model
- full-scale model
- functional model
- game model
- generalized model
- growth model
- industrial model
- in-process inventory model
- input-output model
- inspection model
- inventory model
- jazz model
- large-scale model
- learning model
- linear model
- long-range transport model
- loss transfer model
- lot-size model
- low-volume model
- macrolevel model
- marketing model
- market split model
- master model
- mathematical model
- maximum reliability model
- migration model
- modern model
- multicommodity model
- multicontract bidding model
- multiechelon model
- multiplier model
- multiproduct model
- multisectoral model
- multistage model
- network model
- new model
- obsolete model
- one-commodity model
- one-product model
- open model
- out-of-date model
- planning model
- prediction model
- preference model
- price adjustment model
- price breaks model
- price speculation model
- probability model
- production model
- production scheduling model
- profitability model
- programming model
- queueing model
- reduced model
- reduced-scale model
- registered model
- replacement model
- return model
- sampling model
- scale model
- scheduling model
- service model
- shortage model
- shortest-route model
- simulation model
- single period model
- single product model
- single purchase model
- single-stage model
- software model
- statistical model
- stockage model
- storage model
- test model
- trade-cycle model
- traffic model
- transportation model
- transhipment model
- up-to-date model
- utility model
- working model
- model of export-driven growth
- modify a model
- test a model -
6 operation
1) работа; функционирование2) матем. действие3) эксплуатация4) (технологическая) операция; процесс; цикл ( обработки)6) управление7) вчт. операция; команда8) предприятие•-
abnormal operation
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acquisition operation
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aerial operation
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aerial survey operation
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aerial work operation
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aerobatics operation
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aerospace operations
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air-bumped-and-rinse operation
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aircraft operations
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air-lift well operation
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airport facilities operation
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alignment operation
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all-weather operations
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AND operation
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approach operation
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arithmetic operation
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artificial-lift well operation
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associated fire control operation
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asynchronous operation
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attached operation
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attempted operation
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attended operation
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authorized operation
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automated operation
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automatic block operation
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averaging operation
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background operation
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batch operation
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bidirectional operation
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bilevel operation
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binary operation
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bistable operation
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bitwise operation
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bit operation
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blanking operation
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blasting operation
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blocking-off operation
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bookkeeping operations
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Boolean operation
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both-way operation
-
brake test operation
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braking operation
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branch operation
-
breaking operation
-
bytewise operation
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byte operation
-
cable operation
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Carnot operation
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carrier-recovery operation
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cation-anion operation
-
caving operations
-
cavitation-free operation
-
centralized operation
-
channel operation
-
check operation
-
chipping-and-hauling operation
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class A operation
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class B operation
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class C operation
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climb to cruise operation
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closing operation
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CNC operation
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cocurrent operation
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coded operation
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co-frequency operation
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cold end operation
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commercial operation
-
comparison operation
-
complete operation
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concurrent operation
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conjunction operation
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continual harvesting operations
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continuous operation
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continuous-wave operation
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control operation
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counter-current operation
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critical operation
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cutting operation
-
cycle operation
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declarative operation
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decrement operation
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demonstration operation
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dependent manual operation
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dependent power operation
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diplex operation
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disjunction operation
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diversity operation
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docked operation
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docking operations
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domestic operations
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double-track operation
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dredging operations
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dressing operation
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drifting operation
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drilling and blasting operations
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drilling operation
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dual operation
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dual-point operation
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duplex operation
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dyadic operation
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emergency operation
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engine run-up operation
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en-route operation
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except operation
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exclusive OR operation
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experimental operation
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explosionproof operation
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face operations
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fail-safe operation
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fail-soft operation
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failure-free operation
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false operation
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fault tolerant operation
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faulty operation
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felling operation
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ferry operation
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field operation
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final felling operations
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finite reflux operation
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fire control operation
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fixed-cycle operation
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fixed-point operation
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flashing operation
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floating-point operation
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flowing well operation
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foreground operation
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forest harvesting operations
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free-flier operation
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free-flying operation
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freight operation
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fretting operation
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fringe operation
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full tree operations
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full-duplex operation
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gas-lift well operation
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gate operation
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general aviation operations
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generic operation
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get-home engine operation
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half-duplex operation
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hands-off operation
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harvesting operations
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hauling operation
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helicopter logging operation
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high-gain operation
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high-speed operation
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hot end operation
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hot-stick operation
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housekeeping operation
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hydropacker plunger lift well operation
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idling engine operation
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IF-THEN operation
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illegal operation
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impeded harmonic operation
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implication operation
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in-channel operation
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increment operation
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independent manual operation
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individual-point operation
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indoor operation
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infinite reflux operation
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in-phase operation
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input/output operation
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instruction operation
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instrument flight rules operation
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integer operation
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international operations
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iterative operation
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jump operation
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kernel operation
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kiln operation
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lagging power factor operation
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landing operation
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large-scale space operations
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large-signal operation
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leading power factor operation
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leveling operation
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level-off operation
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linear operation
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lock-on operation
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logging operations
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logical operation
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loop operation
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low flying operation
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low-effort operation
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low-gain operation
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lumbering operation
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machine operation
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machining operation
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maintenance operation
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manual operation
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marginal operation
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measuring operation
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mechanical operation
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mechanized logging operations
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melting operation
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mill operation
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minimally-manned operation
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minimal operation
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model operation
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monadic operation
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monostable operation
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move operation
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multicarrier operation
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multimode operation
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multiple operation
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multiple-stream operation
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multiple-unit operation
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multiplex operation
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NAND operation
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no operation
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no-load operation
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noncentralized operation
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noncommercial operations
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noncondensing operation
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nonextraction operation
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nonfailure operation
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nonresiduum operation
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nonscheduled operations
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nonslagging operation
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NOR operation
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normal pump operation
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NOT operation
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NOT-AND operation
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NOT-OR operation
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off-design operation
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off-line operation
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one-shot operation
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one-step operation
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on-line operation
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on-off operation
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open-air operation
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open-hearth operation
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opening operation
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OR operation
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outdoor operation
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overburden operations
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packet-mode operation
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packet-switching operation
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parallel operation
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partial reflux operation
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passenger operations
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peak load operation
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pleasure operation
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point operation
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point-to-point operation
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positioning operation
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post-drill operation
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post-fault operation
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power patrol operation
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power station operation
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power system operation
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practice operation
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predrill operation
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primitive operation
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products pipeline operation
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pull-in operation
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pulse laser operation
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pulsed operation
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punched tape operation
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push-pull operation
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push-push operation
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quadrature operation
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quantizing operation
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quarry operation
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rafting operation
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read operation
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real-time operation
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refusing operation
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remote operation
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rendezvous operations
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repetitive operation
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rescue operations
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reservoir operation
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retarder operation
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rotorcraft operations
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rough engine operation
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run-of-river operation
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scale operation
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scheduled operation
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search operation
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self-contained and self-monitored operation
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semifinish operation
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sensory operation
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settling operation
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shift operation
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shunting operation
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signal operation
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simplex operation
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simultaneous operation
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single-block operation
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single-contact operation
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single-mode operation
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single-pulse operation
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single-step operation
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sinking operation
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slag-free operation
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slag-tap operation
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slightly manned operation
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small-signal operation
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solo supervised operation
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solo operation
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speed range operation
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spike operation
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stable operation
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staggered-parallel operation
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standby operation
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starting engine operation
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start-stop operation
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staying operation
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steady operation
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steaming operation
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steelmaking operation
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step-and-repeat operation
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step-by-step operation
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stitch transfer operation
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stone-free operation
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storage operation
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straight gas-lift well operation
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string operation
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studio operation
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stump wood operation
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suppressed-carrier operation
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switch operation
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switching operation
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synchronous operation
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tap-change operation
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taxing operation
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terminal operation
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test operation
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thinning operations
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threading operation
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throttled engine operation
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timber-harvesting operations
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total reflux operation
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touchdown operation
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track-while-scan operation
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training operation
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transfer operation
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transient operation
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tree length operations
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trial operation
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trouble-free operation
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turbine operation
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two-shift operation
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two-vessel operation
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typical operation
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unary operation
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unattended operation
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unauthorized operation
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underground operation
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undocked operation
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undocking operations
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uninterrupted operation
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unmanned operation
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unthrottled engine operation
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variable-load operation
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vertical rotorcraft operation
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water-system operation
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well operation
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whole tree operations
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wide-open throttle operation
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word operation
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working operation
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write operation
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yard operation
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year-round operations -
7 mass
mass [mæs]1 noun∎ Textiles dyed in the mass teinté dans la masse(b) (large quantity or amount) masse f, quantité f;∎ a mass of documents une masse de documents;∎ a mass of work une quantité de travail;∎ the streets were a solid mass of people/traffic les rues regorgeaient de monde/de voitures∎ the dark mass of the mountains la masse sombre des montagnes(d) (majority) majorité f, plupart f;∎ the mass of the people are in favour of this policy la majorité des gens est favorable à cette politique;∎ in the mass dans l'ensemble∎ land mass masse f continentale(for all → communication, education) de masse; (large-scale → starvation, unemployment) à ou sur une grande échelle; (involving many → resignation) massif, en masse; (collective → funeral) collectif;∎ this product will appeal to a mass audience ce produit plaira à un large public∎ the crowds were massing in the square des milliers de personnes se massaient sur la place(troops) masser(a) the masses les masses fpl;∎ culture for the masses la culture à la portée de tous∎ we've got masses on en a plein;∎ masses of des masses de, plein de;∎ we ate masses of sweets on a mangé plein de bonbons►► mass circulation grande diffusion f, diffusion f de masse;mass communication communication f de masse;mass consumption consommation f de masse;mass culture culture f de masse;mass demonstration grande manifestation f;Marketing mass display présentation f en masse;mass distribution distribution f de masse, grande distribution f;mass distribution sector secteur m de la grande distribution;mass execution exécution f en masse;mass extinction extinction f de masse ou massive;mass grave charnier m;mass hypnosis hypnose f collective;mass hysteria hystérie f collective;mass mailing envoi m en nombre;mass market marché m de masse;mass marketing marketing m de grande consommation, marketing m de masse;mass media mass media mpl;mass meeting grand rassemblement m;mass murder tuerie f;Grammar mass noun nom m non comptable;Chemistry mass number nombre m de masse;mass production fabrication f ou production f en série;∎ it goes into mass production next week la production en série commence la semaine prochaine;mass protest protestation f en masse;Computing mass storage mémoire f de masse;mass suicide suicide m collectif;mass tourism tourisme m de masse;mass unemployment chômage m sur une grande échelle -
8 programme
1. nпрограмма; план
- ad hoc programme
- adjustment programme
- administrative programme
- advertising programme
- advertising and promotional programme
- allocation programme
- application programme
- approved programme
- audit programme
- austerity programme
- baseline programme
- bilateral programme
- bills programme
- broadened programme
- budgeting programme
- business support programme
- buy-out programme
- census programme
- certification programme
- commercial paper programme
- commissioning programme
- common programme
- comprehensive programme
- construction programme
- control programme
- cost-effectiveness programme
- crash programme
- credit programme
- current programme
- demonstration programme
- design programme
- detailed programme
- development programme
- diagnostic programme
- diversification programme
- economic programme
- efficient programme
- emergency programme
- engineering programme
- evaluation programme
- exhibition programme
- expansion programme
- expense reduction programme
- experimental programme
- exploration programme
- export programme
- extended programme
- extension programme
- extra-budgetary programme
- feasible programme
- federal programme
- financial programme
- follow-up programme
- framework programme
- frequent buyer programme
- general programme
- general work programme
- harvesting programme
- health care programme
- heavy programme
- import programme
- index programme
- indicative programme
- industrial programme
- industrialization programme
- industry-oriented programme
- inspection programme
- investigation programme
- investment programme
- joint programme
- large-scale programme
- licensed programme
- licensing programme
- loading programme
- long-range programme
- long-term programme
- management programme
- manufacturing programme
- marketing programme
- military programme
- modernization programme
- modified programme
- operating programme
- operational programme
- operative programme
- optimum programme
- original programme
- output programme
- output control programme
- outreach programme
- package programme
- packaged computer programme
- pilot programme
- preliminary programme
- price support programme
- priority programme
- privatization programme
- processing programme
- product improvement programme
- production programme
- promotion programme
- proposed programme
- public housing programme
- public welfare programme
- public works programme
- purchasing programme
- purpose-oriented programme
- quality programme
- quality check programme
- rebuilding programme
- recovery programme
- reinterview programme
- relief programme
- research programme
- restructuring programme
- revised programme
- safety programme
- sale-and-leaseback programme
- sales programme
- sales development programme
- sales promotion programme
- selling programme
- source programme
- special programme
- sponsored programme
- stabilization programme
- standardization programme
- standby lending programme
- stock-buyback programme
- target programme
- technical programme
- technological programme
- testing programme
- training programme
- turnaround programme
- updating programme
- user programme
- working programme
- World Food Programme
- zero-defects programme
- programme for economic rehabilitation
- programme for exploration
- programme for investigation
- programme for research
- programme of action
- programme of cooperation
- programme of demonstration
- programme of development
- programme of financing
- programme of instruction
- programme of purchases
- programme of training
- programme of a visit
- programme of work
- agree upon a programme
- approve a programme
- carry out a programme
- commit smb to a programme
- continue with a programme
- co-finance a programme
- coordinate programmes
- cooperate in a programme
- curtail the investment programme
- define a programme
- develop a programme
- disclose a programme
- draw up a programme
- elaborate a programme
- endorse a programme
- establish a programme
- execute a programme
- finance a programme
- formulate a programme
- implement a programme
- initiate a programme
- launch a programme
- lay down a programme
- maintain a programme
- make a programme
- map out a programme
- modify a programme
- negotiate a programme
- offer a programme
- prepare a programme
- project a programme
- propose a programme
- realize a programme
- reconsider a programme
- revise a programme
- roll back a programme
- sponsor a programme
- squeeze social programmes
- suspend a programme
- work out a programme2. vсоставлять программу или план; планировать; программироватьEnglish-russian dctionary of contemporary Economics > programme
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9 project
1. n1) проект; план; схема•to approve a project — одобрять / утверждать проект
to estimate / to evaluate a project — оценивать проект
to implement a project — осуществлять проект / план
to initiate a project — приступать к осуществлению проекта; начинать проект
to sponsor projects — субсидировать / финансировать проекты
- ambitious projectto support a project — поддерживать / финансировать проект
- approved project
- building project
- carefully selected projects
- commissioning of projects
- completion of a project
- construction project
- constructional project
- cost sharing project
- defense project
- demonstration project
- description of a project
- development project
- economic project
- estimated cost of the project
- evaluation of industrial projects
- family-planning project
- famine relief project
- feasible project
- field implementation of projects
- field projects
- follow-on project
- global project
- high priority project
- individual project
- industrial project
- infrastructure project
- initial project
- inter-country project
- interregional project
- irrigation project
- joint project
- larger project
- large-scale project
- long-term project
- major project
- Manhattan Project
- medium-sized project
- military project
- model project
- modified version of the project
- multicountry project
- multipurpose project
- national development project
- nonmilitary project
- on-going project
- operational project
- original project
- particular project
- physical feasibility of a project
- pilot project
- pre-investment project
- productive project
- program-assisted projects
- project of the century
- regional project
- research project
- short-term project
- smaller project
- small-scale project
- small-sized project
- sound project
- specialized project
- specific project
- subregional project
- technical assistance project
- technical cooperation project
- transnational project
- turn-key project
- umbrella project
- UNDP-supported projects
- unfair project
- United Nations-operated projects
- unsound project
- viable project 2. vпроектировать, составлять проект; прогнозировать; планировать -
10 exercise
учение, занятие; боевая подготовка; маневры; упражнение; тренировка; отработка (напр. порядка действий)logistic(al) and interoperability exercise — учение по тыловому обеспечению интероперабельности систем
— Iogistical landing exercise— logistical exercise— logistical map exercise -
11 project
1) проект, план2) новостройка, строительный объект3) конструкция, устройство4) проектировать; планировать5) выдаваться, выступать•project in design stage — объект ( строительства) в стадии проектирования
- building project - construction of a project - contract project - core-housing project - description of a project - extension project - handing over of a project - housing development project - large-scale project - non-operational project - pilot project - pilot-demonstration project - set-up of a project - start-up of a project - turnkey project - upgrading project - water quality improvement projectproject under construction — объект в стадии строительства, сооружаемый объект
* * *1. строительный объект; стройка2. проект- building projectproject under construction — строящийся объект, объект в стадии строительства
- completed project
- constructional project
- construction project
- fast-track project
- Federal government project
- housing project
- large project
- major project
- multipurpose project
- pilot project
- refurbishment project
- rehabilitation project
- retrofit project
- state project
- tunneling project
- turn-key type project
- typical project -
12 mass
A n1 ( voluminous body) masse f (of de) ; ( cluster) amas m (of de) ; a mass of trees une masse d'arbres ; a mass of particles un amas de particules ; the tree was just a mass of flowers l'arbre était couvert de fleurs ;2 ( large amount) ( of people) foule f (of de) ; (of evidence, legislation, details) quantité f (of de) ;3 Relig messe f ; to celebrate/say mass célébrer/dire la messe ; to attend ou go to mass aller à la messe ;1 ( the people) the masses gen la foule ; ( working class) les masses fpl ; the labouring masses les masses laborieuses ;2 ○ GB ( lots) to have masses of work/friends avoir beaucoup or plein ○ de travail/d'amis ; there were masses of people il y avait une foule de gens ; there was masses of food il y avait un tas ○ de choses à manger ; to have masses of time avoir tout son temps, avoir largement le temps.C modif1 ( large scale) [audience] de masse ; [destruction, exodus, protest, unemployment] massif/-ive ; mass meeting rassemblement m de masse ; mass shooting massacre m ;2 ( of the people) [communications, consciousness, culture, demonstration, movement, tourism] de masse ; [hysteria] collectif/-ive ; to have mass appeal avoir un succès de masse ;3 ( simultaneous) [sackings, desertions] en masse.D vi [troops] se regrouper ; [bees] se masser ; [clouds] s'amonceler. -
13 массовость
жен. mass characterмассов|ость - ж. mass character;
~ый mass attr. ;
(общедоступный) popular;
~ая демонстрация mass demonstration;
~ые игры popular games;
~ое производство large-scale production;
средства ~ой информации mass media;
~ый читатель the general reader;
товары ~ого потребления consumer goods;
~ые сцены crowd scenes.Большой англо-русский и русско-английский словарь > массовость
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14 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
15 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
16 maneuver
маневр; прием; pl. маневры; учения; маневрировать, выполнять маневр; передвигаться; линейный ( о подразделении)course, speed, altitude antimissile maneuver — ПР маневр изменением направления полета, скорости, высоты (ЛА)
— firepower maneuver— wheeling orbiting maneuver -
17 unit
организационная единица; боевая единица (напр. корабль, ЛА танк); подразделение; часть; соединение; расчетно-снабженческая единица; секция; орган; элемент; комплект; агрегат; установка; см. тж. elementbulk petrol (transport) unit — Бр. часть [подразделение] подвоза наливного (бестарного) горючего
counter C3 unit — часть [подразделение] подавления системы оперативного управления и связи
Fleet Marine (Corps) reconnaissance unit — разведывательное подразделение [часть] флотских сил МП
multisensor (AA) firing unit 3PK — с приборным комплексом из нескольких систем обнаружения и сопровождения
photo (graphic) reconnaissance unit — фоторазведывательная часть [подразделение]
surface-launched unit, fuel air explosive — установка дистанционного разминирования объемным взрывом
surface-launched unit, mine — установка дистанционного минирования
tactical (air) control unit — часть [подразделение] управления ТА
war (time) strength (TOE) unit — часть, укомплектованная по штатам военного времени
— air unit— ASA unit— BM unit— border operation unit— car unit— depot support unit— dry unit— EW unit— GM unit— host country unit— HQ unit— logistics support unit— manpack radio unit— marksmanship training unit— mechanized infantry unit— missile-armed unit— nuclear weapon unit— provisional unit— QM unit— Rangers unit— supported unit— TOE unit— transportation unit— truck transport unit— van unit— wet unit* * *1) часть; 2) единица -
18 aircraft
воздушное судно [суда], атмосферный летательный аппарат [аппараты]; самолёт (ы) ; вертолёты); авиация; авиационный; см. тж. airplane, boostaircraft in the barrier — самолёт, задержанный аварийной (аэродромной) тормозной установкой
aircraft off the line — новый [только что построенный] ЛА
B through F aircraft — самолёты модификаций B, C, D, E и F
carrier(-based, -borne) aircraft — палубный ЛА; авианосная авиация
conventional takeoff and landing aircraft — самолёт с обычными взлетом и посадкой (в отличие от укороченного или вертикального)
keep the aircraft (headed) straight — выдерживать направление полёта ЛА (при выполнении маневра); сохранять прямолинейный полет ЛА
keep the aircraft stalled — сохранять режим срыва [сваливания] самолёта, оставлять самолёт в режиме срыва [сваливания]
nearly wing borne aircraft — верт. ЛА в конце режима перехода к горизонтальному полёту
pull the aircraft off the deck — разг. отрывать ЛА от земли (при взлете)
put the aircraft nose-up — переводить [вводить] ЛА на кабрирование [в режим кабрирования]
put the aircraft through its paces — определять предельные возможности ЛА, «выжимать все из ЛА»
reduced takeoff and landing aircraft — самолёт укороченного взлета и посадки (с укороченным разбегом и пробегом)
rocket(-powered, -propelled) aircraft — ракетный ЛА, ЛА с ракетным двигателем
roll the aircraft into a bank — вводить ЛА в крен, накренять ЛА
rotate the aircraft into the climb — увеличивать угол тангажа ЛА для перехода к набору высоты, переводить ЛА в набор высоты
short takeoff and landing aircraft — самолёт короткого взлета и посадки (с коротким разбегом и пробегом)
single vertical tail aircraft — ЛА с одинарным [центральным] вертикальным оперением
strategic(-mission, -purpose) aircraft — ЛА стратегического назначения; стратегический самолёт
take the aircraft throughout its entire envelope — пилотировать ЛА во всем диапазоне полётных режимов
trim the aircraft to fly hands-and-feet off — балансировать самолёт для полёта с брошенным управлением [с брошенными ручкой и педалями]
turbofan(-engined, -powered) aircraft — ЛА с турбовентиляторными двигателями, ЛА с ТРДД
turbojet(-powered, -propelled) aircraft — ЛА с ТРД
undergraduate navigator training aircraft — учебно-тренировочный самолёт для повышенной лётной подготовки штурманов
water(-based, takeoff and landing) aircraft — гидросамолёт
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19 mass
̈ɪmæs I сущ. литургия, месса( у католиков), обедня( у православных) to celebrate, offer, say mass ≈ служить обедню to attend mass ≈ ходить к обедне high mass, solemn mass ≈ торжественная месса (месса с участием дьякона, сопровождаемая курением ладана и пением) low mass ≈ малая месса (без музыки, в противоп. торжественной) requiem mass ≈ заупокойная месса votive mass ≈ месса, исполненная по обету Syn: liturgy II
1. сущ.
1) масса а) густая смесь a mass of clay ≈ глиняная масса a mass of metal ≈ металлическая масса shapeless mass ≈ бесформенная масса sticky mass ≈ клейкая масса plastic mass ≈ пластмасса б) нечто большое land mass ≈ земля, континент, суша dense mass (of smoke) ≈ плотная завеса( дыма) A large gray, indistinct mass stretched all along from east to west. ≈ Большая серая смутная масса протянулась с востока на запад.
2) масса, множество, большое количество There were masses of camellias and azaleas. ≈ Там было огромное количество камелий и азалий. There is a mass of letters on my table this morning. ≈ Сегодня на моем столе груда писем. a mass of information ≈ масса информации He is a mass of bruises. ≈ Он весь в синяках. in the mass ≈ в целом Syn: pile I
1., bulk
1., great amount
3) большинство, большая часть( чего-л.) The great mass of the people had no part in the election of representatives. ≈ Большая часть населения не принимает участия в выборах представителей.
4) (the masses) мн. народные массы
5) воен. сосредоточение, скопление mass of manoeuvre ≈ маневренный кулак;
ударная группа
6) физ. масса atomic mass ≈ атомная масса critical mass ≈ критическая масса
2. прил.
1) массовый, широкий, многочисленный mass demonstration ≈ многочисленная демонстрация mass education ≈ всеобщее образование mass production ≈ массовое, поточное, серийное производство mass media ≈ средства массовой информации
2) общий, рассматриваемый в целом the mass effect of a design ≈ общий эффект проекта Syn: total
2.
3. гл.
1) а) собирать в кучу б) собираться в кучу, скапливаться The great bands of caribou massed up on the edge of the woods. ≈ Большие стада карибу собрались на опушке леса. The weather had somewhat lightened, and the clouds massed in squadron. (Stevenson) ≈ Погода несколько прояснилась, и облака сбились в эскадрон.
2) воен. массировать, сосредоточивать troops massed on the border ≈ войска, сосредоточенные на границе месса, литургия (у католиков) ;
обедня - high * торжественная месса, обедня с пением - low * обедня без пения - pastoral * рождественская месса - M. for the Dead реквием, заупокойная месса - to say * (for smb.'s soul) служить обедню (за упокой чьей-л. души) - to go to * идти к обедне (редкое) служить обедню (редкое) присутствовать на обедне масса - a * of clay глиняная масса - a solid * of earth сплошная /плотная/ масса земли - to mix flour and water until you get a uniform * смешивать муку и воду до получения однородной массы - the ship cut its way slowly through a * /*es/ of ice корабль медленно прокладывал путь через сплошную массу льда куча, груда;
глыба - a * of rock каменная глыба;
груда /куча/ камня - a * of snow сугроб тж. pl масса, множество, большое количество;
куча - a * of flowers масса /множество, изобилие/ цветов - a * of things масса /множество/ вещей - *es of people (разговорное) масса народу - a * of evidence множество /большое количество/ свидетельских показаний - he gave me a * of useless information он сообщил мне массу /кучу/ бесполезных сведений - there's *es of food (разговорное) полно еды скопление - a * of traffic скопление машин;
сплошной поток автомобилей - to gather in *es скапливаться большинство, большая часть - the (great) * of the people (огромное) большинство народа /людей/ - the * of the division( военное) главные силы дивизии (the *es) pl народные массы - to improve the living conditions of the *es улучшить условия жизни /поднять жизненный уровень/ простого народа - Shakespeare for the *es Шекспир, изданный в серии народной библиотеки;
дешевое издание Шекспира (доступное всем) (военное) массирование;
сосредоточение - a * of fire сосредочение огня линия колонн на сомкнутых интервалах (физическое) масса - * at rest масса покоя - * on the chemical scale масса по химической шкале - the * of a particle масса частицы - * analysis анализ по массе - * number массовое число - * scale шкала масс - * unit единица массы - electrical charge per * unit удельный (электрический) заряд > in the * в массе, в целом > the nation in the * весь народ > to be a /one/ * of mistakes быть полным ошибок > he is a /one/ * of bruises он весь в синяках > his story is a * of lies его рассказ - сплошная ложь массовый, широкий - * execution массовая казнь - * grave братская могила - * hysteria повальная истерия - * suggestion массовое внушение;
массовый гипноз - there was a * drive against narcotics развернулось широкое движение против наркомании собирать в кучу;
скапливать (тж. * up) - the flowers were *ed for effect для создания эффекта цветы собрали в большой букет собраться в кучу;
скапливать (тж. * up) - crowds *ed along the road вдоль дороги скапливался народ - dark clouds *ed and we expected rain собирались темные тучи, предвещавшие дождь /следовало ждать дождя/ (военное) сосредоточивать, массировать - to * troops сосредоточивать войска ~ груда;
множество;
in the mass в целом;
he is a mass of bruises он весь в синяках ~ груда;
множество;
in the mass в целом;
he is a mass of bruises он весь в синяках mass большая часть (чего-л.) ~ большинство ~ большое количество ~ груда;
множество;
in the mass в целом;
he is a mass of bruises он весь в синяках ~ физ. масса ~ масса ~ воен. массирование;
сосредоточение;
mass of manoeuvre маневренный кулак;
ударная группа ~ воен. массировать, сосредоточивать ~ attr. массовый;
a mass meeting массовый митинг;
mass production поточное (или серийное) производство ~ месса, обедня ~ множество ~ скопление ~ собирать(ся) в кучу ~ (the masses) народные массы ~ attr. массовый;
a mass meeting массовый митинг;
mass production поточное (или серийное) производство meeting: mass ~ массовое собрание ~ воен. массирование;
сосредоточение;
mass of manoeuvre маневренный кулак;
ударная группа ~ attr. массовый;
a mass meeting массовый митинг;
mass production поточное (или серийное) производство production: mass ~ массовое производство mass ~ поточно-массовое производство mass ~ серийное производство -
20 LIDS
1) Компьютерная техника: Large Interactive Display System2) Военный термин: laser illumination detection system, laser infrared demonstration system, logistics item data system3) Сокращение: liverpool infant distress scale4) Физиология: Latex Induced Disease Syndrome5) Безопасность: Linux Intrusion Detection System
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