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61 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
62 chief
1. сущ.1) общ. вождь (рода, племени, клана, небольшого сообщества)House of Chiefs — Палата вождей (высший совещательный орган в Ботсване, государстве на юге Африки)
Syn:2) общ. правитель; руководитель. глава, лидер; начальник; шеф ( часто как обращение в разговорной речи); директор, заведующийthe chief of party — лидер партии, руководитель партии
Syn:2. прил.1) общ. главный; руководящий; старший (о служебном положении, должности; используется в названиях многих должностных лиц)Syn:main, principalSee:chief accountant, Chief Administrative Officer, Chief Adviser, chief financial officer, chief information officer, chief knowledge officer, chief officer, chief operating officer, chief risk officer, Lord Chief Justice, Chief Justice, chief minister, Chief Secretary to the Treasury, chief buyer, chief bank examiner2) общ. основной; базисный, важнейший, главный (по своему значению, влиянию; о человеке и предмете)3. нареч.chief difficulty — основная, главная трудность
общ., архаич. главным образом, преимущественноSyn: -
63 justification
сущ.1) общ. оправдание (поиск убедительных причин для осуществление какого-л. действия)2) юр. оправдание, оправдывающее обстоятельство (обстоятельство, которое делает законным и оправдывает действия человека, обвиненного в нарушении закона или причинении ущерба; напр., в случае обвинения в клевете или оскорблении личного достоинства оправдывающим обстоятельством является то, что соответствующее высказывание ответчика является правдой)3) эк. обоснование (в узком смысле: обоснование какого-л. проекта с точки зрения необходимости его осуществления)Although it is very early in the life of the project, two important questions should be asked: Is this problem worth solving? and Does a potential solution exist? These two questions address the issues of justification and feasibility, respectively.
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64 management
сущ.сокр. mgmt1)а) общ. управление, регулирование (оказание воздействия на какой-л. процесс или объект, чтобы достичь его желаемого поведения или состояния)See:account management, asset management, asset/liability management, cash management, cost management, community management, customer management, customer relationship management, credit management, database management, debt management, distribution management, facilities management, fiduciary management, investment management, liability management, liquidity management, pension management, pensions management, price management, risk management, stakeholder management, trust management, portfolio managementб) общ. ведение; осуществление; содержаниеSyn:See:2)а) упр. менеджмент, управление (научная дисциплина и практическая деятельность, связанная с управлением организацией; включает в себя определение целей и стратегии развития организации, оценку имеющихся ресурсов и распределение их между различными видами деятельности, планирование структуры организации, контроль за ее деятельностью)Will an external institutional investor attempt to interfere in the management of the company? — Будет ли внешний институциональный инвестор вмешиваться в управление компанией?
poor [bad\] management — менеджмент низкого уровня, слабый менеджмент
Many companies go bankrupt due to bad management. — Многие компании разоряются из-за непрофессионального управления.
Syn:See:organization, manager, manage, sector of management CHILD [type\]: adaptive management CHILD [time\]: strategic management, day-to-day management CHILD [entity\]: administrative management, business management, non-profit management, event management, factory management, bank management CHILD [function\]: advertising management, operations management, financial management, information management, international management, labour management, personnel management, human resource management, supplier relationship management, managerial accounting, sales-force management, marketing management, management accountant, management consultant, approach to management, concentration of management, management assistance, Chartered Management Institute, Heller's Law, industrial managementб) упр. управление, заведование, руководство, администрирование (выполнение функции начальника в какой-л. организации, руководителя какой-л. деятельностью и т. п.)Syn:3) упр. правление; администрация, дирекция, руководство (руководители какой-л. организации)The management are aware of the problem. — Администрации известно об этой проблеме.
All senior management were told to leave. — Все высшее руководство попросили уйти.
Syn:See:incumbent management, management-controlled corporation, top management, senior management, general management, higher management, top executive management4) эк. менеджмент, управление (в экономической теории: деятельность, представляющая собой соединение различных ресурсов для производства продукта; иногда отождествляется с предпринимательством, при этом часто рассматривается как четвертый фактор производства наряду с трудом, капиталом и землей; некоторые теоретики считают разновидностью труда — "труд управляющих" — за который управляющие получают зарплату; в последнем случае предпринимательство часто понимается как поиск новых коммерческих идей в отличие от менеджмента, который рассматривается как реализация уже известных способов производства)5) общ., устар. умение владеть (инструментом, оружием и т. п.); умение справляться (с делами, ситуацией и т. п.); прием, уловка, хитрость (достижение цели с помощью хитрости и т. п.)We rely not upon management or trickery, but upon our own hearts and hands. — Мы полагаемся не на хитрости и обман, а на наши собственные сердца и руки.
Syn:trick, ruseSee:
* * *
менеджмент: 1) управление: постановка целей, выработка методов их достижения и реализация поставленных задач, т. е. управление деятельностью корпорации в интересах самой корпорации и ее акционеров; включает эффективное использование всех ресурсов корпорации; см. five m's; 2) люди - управляющие (менеджеры) корпорации.* * *руководство ЕБРР; руководство (банка, компании); менеджмент; управление. . Словарь экономических терминов .* * *1. руководство организацией, что в экономической теории иногда рассматривается как фактор производства2. люди, занятые, руководством организации -
65 structure
1. сущ.1) мет. структура, устройство ( постоянные элементы и связи в системе)See:commissionaire structure, organization structure, structural change, market structure, system, price structure2)а) общ. постройка, строение, здание, сооружениеб) общ. конструкция; сооружениеSee:2. гл.упр. структурировать, систематизировать, упорядочиватьSyn:See:
* * *
структура: 1) любые постройки, здания, ограды, беседки и т. д.; 2) что-либо, состоящее из многих взаимосвязанных элементов; см. financial structure. -
66 PAM
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
67 Pam
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
68 pam
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
69 statement
1) (the act of stating.)2) (something that is stated: The prime minister will make a statement tomorrow on the crisis.)3) (a written statement of how much money a person has, owes etc: I'll look at my bank statement to see how much money is in my account.)statement n declaracióntr['steɪtmənt]2 SMALLFINANCE/SMALL estado de cuentas, extracto de cuenta\SMALLIDIOMATIC EXPRESSION/SMALLto make a statement SMALLLAW/SMALL prestar declaraciónstatement ['steɪtmənt] n1) declaration: declaración f, afirmación fn.• cuenta s.f.• declaración s.f.• estado de cuentas s.m.• exposición s.f.• informe s.m.• relación s.f.'steɪtmənt1)a) c ( declaration) declaración f, afirmación fofficial statement — comunicado m oficial
the poem was seen as a political/feminist statement — se interpretó el poema como una proclama política/feminista
b) c (to police, in court) declaración fto make a statement — ( Law) prestar declaración
c) c u ( exposition) exposición f['steɪtmǝnt]N1) (=declaration) (also Jur) declaración fa written statement of terms and conditions — una declaración escrita de los términos y las condiciones
•
to make a statement — (Jur) prestar declaración•
in an official statement, the government said... — en un comunicado oficial, el gobierno dijo...•
to issue a press statement — emitir un comunicado de prensapolicy I, 2.•
a signed and sworn statement — una declaración firmada bajo juramento2) (=exposition) [of views, facts, problem, theory] exposición fhe gave a detailed statement of his party's position — hizo una exposición detallada de la postura de su partido
3) (fig) (=critique) alegato m, proclama f•
the paintings are intended to make a statement about contemporary society — lo que se pretende con los cuadros es expresar una opinión acerca de la sociedad contemporánea4) (Econ) (also: statement of account) estado m de cuenta; (also: bank statement) extracto m de cuenta; financial5) (Ling) afirmación f6) (Comput) instrucción f, sentencia f* * *['steɪtmənt]1)a) c ( declaration) declaración f, afirmación fofficial statement — comunicado m oficial
the poem was seen as a political/feminist statement — se interpretó el poema como una proclama política/feminista
b) c (to police, in court) declaración fto make a statement — ( Law) prestar declaración
c) c u ( exposition) exposición f -
70 handling
1) (management) Handhabung, die; (of troops, workforce, bargaining, discussion) Führung, die; (of situation, class, crowd) Umgang, der (of mit)3) (treatment) Behandlung, die* * *han·dling[ˈhændl̩ɪŋ]n no pl2. (treatment) Handhabung f (of + gen); of person Behandlung f (of + gen), Umgang m (of mit + dat); of a theme [literarische] Abhandlunghe made his reputation through his \handling of the Cuban missile crisis er erwarb sich seinen Ruf durch die erfolgreiche Bewältigung der Kubakrisepower steering improves a car's \handling eine Servolenkung erleichtert die Lenkung eines Autos5. (processing of material) Verarbeitung f (of + gen); (treating of material) Bearbeitung f (of mit + dat)* * *['hndlɪŋ]n1) (= touching) Berühren ntof +gen); (of person, patient etc) Umgang m (of mit), Behandlung f ( of +gen); (of vehicle, plane, ship, drug, explosive) Umgang m (of mit); (of tool, weapon, machine) Umgang m (of mit), Handhabung f; (of writer's material) Verarbeitung f, Bearbeitung f; (of legal or financial matters) Erledigung f; (= official handling of matters, of legal case) Bearbeitung fhis adroit handling of the car/troops — sein geschickter Umgang mit dem Auto/den Truppen
the policeman's tactful handling of the drunk/crowd — das taktvolle Verhalten des Polizisten gegenüber dem Betrunkenen/der Menge
his handling of the matter/situation — die Art, wie er die Angelegenheit/die Situation angefasst hat
his successful handling of the crisis/task — seine Bewältigung der Krise/der Aufgabe
toxic waste requires very careful handling — mit Giftmüll muss sehr vorsichtig umgegangen werden
this package needs careful handling — dieses Paket muss vorsichtig behandelt werden
3)what's its handling like? — wie fährt es sich?a car not renowned for its easy handling — ein Auto, das sich nicht gerade durch leichte Lenkung auszeichnet
* * *handling s1. Berührung f2. Handhabung f, Gebrauch m3. Durchführung f, Erledigung f4. Behandlung f5. WIRTSCH Beförderung f, Weiterleitung fbe cautioned for handling wegen Handspiels verwarnt werden* * *noun, no pl.1) (management) Handhabung, die; (of troops, workforce, bargaining, discussion) Führung, die; (of situation, class, crowd) Umgang, der (of mit)3) (treatment) Behandlung, die* * *n.Bedienung f.Behandlung f.Handhabung f.Warenumschlag m. -
71 help
1. transitive verb1)help oneself — sich (Dat.) selbst helfen
can I help you? — was kann ich für Sie tun?; (in shop also) was möchten Sie bitte?
2) (serve)help oneself — sich (Dat.) nehmen; sich bedienen
help oneself to something — sich (Dat.) etwas nehmen; (coll.): (steal) etwas mitgehen lassen (ugs.)
3) (avoid)if I/you can help it — wenn es irgend zu vermeiden ist
not if I can help it — nicht wenn ich es verhindern kann
I can't help it — (remedy) ich kann nichts dafür (ugs.)
4) (refrain from)I can't help thinking or can't help but think that... — ich kann mir nicht helfen, ich glaube,...
2. nounI can't help laughing — ich muss einfach lachen
Hilfe, diebe of [some]/no/much help to somebody — jemandem eine gewisse/keine/eine große Hilfe sein
Phrasal Verbs:- academic.ru/34412/help_out">help out* * *[help] 1. verb1) (to do something with or for someone that he cannot do alone, or that he will find useful: Will you help me with this translation?; Will you please help me (to) translate this poem?; Can I help?; He fell down and I helped him up.) helfen2) (to play a part in something; to improve or advance: Bright posters will help to attract the public to the exhibition; Good exam results will help his chances of a job.) beitragen zu3) (to make less bad: An aspirin will help your headache.) lindern5) ((with can(not), could( not)) to be able not to do something or to prevent something: He looked so funny that I couldn't help laughing; Can I help it if it rains?) verhindern2. noun1) (the act of helping, or the result of this: Can you give me some help?; Your digging the garden was a big help; Can I be of help to you?) die Hilfe2) (someone or something that is useful: You're a great help to me.) die Hilfe3) (a servant, farmworker etc: She has hired a new help.) die (Aus-)Hilfe4) ((usually with no) a way of preventing something: Even if you don't want to do it, the decision has been made - there's no help for it now.) die Abhilfe•- helper- helpful
- helpfully
- helpfulness
- helping
- helpless
- helplessly
- helplessness
- help oneself
- help out* * *[help]I. ndo you need any \help with those boxes? soll ich dir mit diesen Kisten helfen?can I be of \help to you? kann ich Ihnen irgendwie helfen?the victims were beyond \help den Opfern war nicht mehr zu helfenthis guy is beyond \help! dem Typ ist nicht mehr zu helfen!there's no \help for it, I'll have to call the police ich werde wohl doch die Polizei rufen müssento give \help to sb jdm helfento run [or go running] for \help Hilfe suchen▪ to be of \help to sb für jdn eine Stütze [o Hilfe] sein▪ to be a \help helfento be a big \help with sth bei etw dat eine große Hilfe sein▪ the \help + sing/pl vb das Personalto be short of \help wenig Personal habenII. interj▪ \help! Hilfe!III. viis there any way that I can \help? kann ich irgendwie behilflich sein?IV. vt1. (assist)▪ to \help sb jdm helfen [o beistehen]\help me! Hilfe![how] can I \help you? was kann ich für Sie tun?; (in shop) kann ich Ihnen behilflich sein?nothing can \help her now ihr ist nicht mehr zu helfenI wonder if you could \help me vielleicht könnten Sie mir weiterhelfenso \help me God so wahr mir Gott helfeto \help sb down the stairs/into a taxi jdm die Treppe hinunterhelfen/in ein Taxi helfento \help sb through their depression/a difficult time jdm über eine Depression/eine schwierige Zeit hinweghelfen▪ to \help sb/sth [to] do sth jdm/etw dabei helfen, etw zu tuncould you \help me with my coat? würden Sie mir in den Mantel helfen?2. (improve)a little make-up would \help your appearance a lot mit ein bisschen Make-up würdest du viel besser aussehen3. (contribute)the drought has \helped to make this a disastrous year for Somalia die Dürre war auch ein Grund dafür, dass dies ein katastrophales Jahr für Somalia wurde4. (prevent)I can't \help it [or myself] ich kann nicht andersstop giggling! — I can't \help it! hör auf zu kichern! — ich kann nichts dagegen machen!he can't \help his looks er kann nichts für sein AussehenI can't \help thinking that... ich denke einfach, dass...she couldn't \help wondering whether... sie musste sich wirklich fragen, ob...I couldn't \help staring at the strange man ich musste den seltsamen Mann einfach anstarrennot if I can \help it nicht wenn ich es irgendwie verhindern kann5. (take)please \help yourself bitte bedienen Sie sichhe \helped himself from the sweets tray er nahm sich etwas aus der Bonbonschale7.* * *[help]1. n no plHilfe f; (= person with pl) Hilfe fhis help with the project —
we need all the help we can get — wir brauchen jede nur mögliche Hilfe
to ask sb for help — jdn um Hilfe bitten
to be of help to sb — jdm helfen; (person also) jdm behilflich sein; (thing also) jdm nützen
there's no help for it — da ist nichts zu machen
2. vt1) helfen (+dat)to help sb (to) do sth — jdm (dabei) helfen, etw zu tun
to help sb with the cooking/his bags — jdm beim Kochen/mit seinen Taschen helfen
help! — Hilfe!, zu Hilfe!
this will help the pain/your headache — das wird gegen die Schmerzen/gegen Ihr Kopfweh helfen
it will help the crops to grow — es wird das Wachstum des Getreides fördern
God helps those who help themselves (Prov) — hilf dir selbst, so hilft dir Gott
a man is helping the police with their inquiries (form euph) — ein Mann wird zurzeit von der Polizei vernommen
2)take some water to help the pill down — trinken Sie etwas Wasser, damit die Tablette besser rutscht
to help sb on/off with his/her etc coat —
he helped her out of the car — er half ihr aus dem Auto
to help sb through a difficult time (belief, hope, pills etc) — jdm in einer schwierigen Zeit durchhelfen; (person also) jdm in einer schwierigen Zeit beistehen
to help sb up (from floor, chair etc) — jdm aufhelfen or (up stairs etc) hinaufhelfen
I helped him in with his cases — ich half ihm mit seinem Gepäck
3)she helped him to potatoes/meat — sie gab ihm Kartoffeln/Fleisch
to help oneself to sth — sich (dat) etw nehmen; ( inf
help yourself! —
4)he can't help it, he's only a baby — er kann nichts dafür, er ist doch noch ein BabyI can't help being clever — (ich kann nichts dafür,) ich bin nun mal ein Genie or so schlau (inf)
don't say more than you can help — sagen Sie nicht mehr als unbedingt nötig
not if I can help it — nicht, wenn es nach mir geht
I couldn't help laughing — ich konnte mir nicht helfen, ich musste (einfach) lachen
I had to do it, I couldn't help it or myself — ich konnte mir nicht helfen, ich musste es einfach tun
I couldn't help thinking or but think... — ich konnte nicht umhin zu denken...
one cannot help wondering whether... — man muss sich wirklich fragen, ob...
it can't be helped — das lässt sich nicht ändern, das ist nun mal so
I can't help it if he's always late — ich kann nichts dafür, dass er immer zu spät kommt
3. vihelfenit helps (to) fight pollution — es trägt zur Bekämpfung der Umweltverschmutzung bei
* * *help [help]A s1. (Mit)Hilfe f, Beistand m, Unterstützung f:help! Hilfe!;he came to my help er kam mir zu Hilfe;it (she) is a great help es (sie) ist eine große Hilfe;not be (of) much help to sb jemandem keine große Hilfe sein;can I be of any help to you? kann ich Ihnen (irgendwie) helfen oder behilflich sein?2. Abhilfe f:there’s no help for it da kann man nichts machen, es lässt sich nicht ändernb) koll (Dienst)Personal n4. Hilfsmittel nB v/thelp sb (to) do sth jemandem helfen, etwas zu tun;help me think denk doch (mal) mit!;we help you look for accommodation wir sind Ihnen bei der Suche nach Unterkunft behilflich;help sb into their coat jemandem in den Mantel helfen;can I help you?a) werden Sie schon bedient?,b) kann ich Ihnen helfen oder behilflich sein?;help sb out of a difficulty jemandem aus einer Schwierigkeit (heraus)helfen;2. fördern, einer Sache nachhelfen, beitragen zu:help sb’s downfall;help solve a problem zur Lösung eines Problems beitragen3. lindern, helfen oder Abhilfe schaffen bei:a) jemandem zu etwas verhelfen,help o.s. sich bedienen (a. pej), zugreifen;help o.s. toa) sich bedienen mit, sich etwas nehmen,a) ich kann es nicht ändern,b) ich kann nichts dafür;it cannot be helped da kann man nichts machen, es ist nicht zu ändern;if I can help it wenn ich es vermeiden kann;don’t be late if you can help it komm möglichst nicht zu spät!;how could I help it?a) was konnte ich dagegen tun?,b) was konnte ich dafür?;she can’t help her freckles für ihre Sommersprossen kann sie nichts;I could not help laughing ich musste einfach lachen;I cannot help feeling ich werde das Gefühl nicht los, ich kann mich des Eindrucks nicht erwehren ( beide:that dass);one can’t help liking him man muss ihn einfach gernhaben;I can’t help thinking that … ich werde den Gedanken nicht los, dass …;I can’t help wondering where … ich frage mich ununterbrochen, wo …;a) ich kann nicht anders,b) ich kann es nicht lassenC v/i1. helfen, Hilfe leisten:every little helps jede Kleinigkeit hilft;nothing will help now jetzt hilft nichts mehr;2. don’t be longer than you can help bleib nicht länger als nötig!* * *1. transitive verb1)help somebody [to do something] — jemandem helfen [, etwas zu tun]
help oneself — sich (Dat.) selbst helfen
can I help you? — was kann ich für Sie tun?; (in shop also) was möchten Sie bitte?
2) (serve)help oneself — sich (Dat.) nehmen; sich bedienen
help oneself to something — sich (Dat.) etwas nehmen; (coll.): (steal) etwas mitgehen lassen (ugs.)
3) (avoid)if I/you can help it — wenn es irgend zu vermeiden ist
I can't help it — (remedy) ich kann nichts dafür (ugs.)
2. nounI can't help thinking or can't help but think that... — ich kann mir nicht helfen, ich glaube,...
Hilfe, diebe of [some]/no/much help to somebody — jemandem eine gewisse/keine/eine große Hilfe sein
Phrasal Verbs:- help out* * *n.Hilfe -n f.Mithilfe -n f. v.helfen v.(§ p.,pp.: half, geholfen) -
72 global
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73 to
1. tə,tu preposition1) (towards; in the direction of: I cycled to the station; The book fell to the floor; I went to the concert/lecture/play.) til, mot, på2) (as far as: His story is a lie from beginning to end.) til3) (until: Did you stay to the end of the concert?) til4) (sometimes used to introduce the indirect object of a verb: He sent it to us; You're the only person I can talk to.) til, med5) (used in expressing various relations: Listen to me!; Did you reply to his letter?; Where's the key to this door?; He sang to (the accompaniment of) his guitar.) på, til6) (into a particular state or condition: She tore the letter to pieces.) i7) (used in expressing comparison or proportion: He's junior to me; Your skill is superior to mine; We won the match by 5 goals to 2.) sammenliknet med; til, mot8) (showing the purpose or result of an action etc: He came quickly to my assistance; To my horror, he took a gun out of his pocket.) til9) (tə used before an infinitive eg after various verbs and adjectives, or in other constructions: I want to go!; He asked me to come; He worked hard to (= in order to) earn a lot of money; These buildings were designed to (= so as to) resist earthquakes; She opened her eyes to find him standing beside her; I arrived too late to see him.) for å (kunne)10) (used instead of a complete infinitive: He asked her to stay but she didn't want to.)2. tu: adverb1) (into a closed or almost closed position: He pulled/pushed the door to.) igjen2) (used in phrasal verbs and compounds: He came to (= regained consciousness).) til (bevissthet), (sette) i gang•for--------til--------åIadv. \/tuː\/1) igjen, lukket2) vendt fremover3) ( sjøfart) opp til vinden4) (hverdagslig, om hest) spent forIIprep. tsterk: \/tuː\/, trykksva \/, foran vokal: \/tʊ\/, foran konsonant: \/tə, t\/1) (om bevegelse, overgang eller retning) til, mot2) ( om plassering) til3) ( om resultatet av en handling eller prosess) til, i, med• what happened to them?4) ( om den personen eller tingen som berøres) til, mot, for, på, hos• what did he say to you?• a toast to the President!• here's to you!5) ( om en mottaker) til, mot, for• to whom did you give it?• give the book to him!6) ( om forholdet mellom personer eller ting) til, med, for, ved, overforhan er sekretær ved\/for den britiske legasjonen7) ( om konkret eller abstrakt forbindelse) til, på, mot• do you have a key to the door?• have you found the solution to the problem?8) ( om reaksjon) til, etter• to my surprise, she started to cry• to my thinking, the reaction was correct• what do you say to a nice beefsteak?9) ( i sammenligninger) mot, i forhold til, sammenlignet med, i, enn• ten to one he'll do it!10) ( i uttrykk med mengde) på, i, mot11) ( i klokkeslett) påbe equal to the situation være situasjonen voksentake somebody to witness ta noen til vitnetell somebody something to his\/her face si noen noe rett opp i ansiktettestify to vitne om bevitne, attestere, bekrefte bære vitnesbyrd omto it (again)! sett i gang (igjen), friskt mot!to one's heart's content av hjertens lyst så mye man vilto the ( matematikk) ito the day på dagenwhat is that to you? hva angår det deg?, hva betyr det for deg?would to God that... Gud gi at...IIIsubjunksjon \/tuː\/1) ånår man hører ham snakke, skulle man tro at han hadde problemer2) for å, til å3) for å, til å, etter å, over å• we didn't want to go, but we had tovi ville ikke gå, men vi måtte (gjøre det)• they asked me to come, but I haven't time tode bad meg om å komme, men det har jeg ikke tid tilbe to skulle, være bestemt tilin order to for åso as to for (på den måten) å -
74 dificultad
Del verbo dificultar: ( conjugate dificultar) \ \
dificultad es: \ \2ª persona plural (vosotros) imperativoMultiple Entries: dificultad dificultar
dificultad sustantivo femenino difficulty; tiene dificultades en hacerse entender she has difficulty in making herself understood; me pusieron muchas dificultades para entrar they made it very hard for me to get in; meterse en dificultades to get into difficulties
dificultar ( conjugate dificultar) verbo transitivo to make … difficult
dificultad sustantivo femenino
1 difficulty
2 (penalidad, contrariedad) trouble, problem
dificultades económicas, financial problems ' dificultad' also found in these entries: Spanish: coja - cojo - elevarse - encarar - escollo - evadir - fatiga - impedimento - infranqueable - intríngulis - necesidad - nudo - obstáculo - pena - remontar - retroceder - salir - salvar - tela - tumbo - vencer - apuro - complicación - confrontar - contra - contrariedad - encontrar - esquivar - insuperable - miga - ofrecer - pantano - pega - pero - presentar - radicar - sortear - subsanar - superar - surgir - traba - tropezar English: difficulty - experience - extricate - gasp - hassle - hitch - hobble - inarticulate - iron out - job - manage - painless - squash in - struggle - struggle along - struggle on - tongue-tied - trial - trouble - trudge - considerable - difficult - grade - hiccup - pit - scramble - wheeze - wriggle -
75 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
76 ♦ reason
♦ reason /ˈri:zn/n.1 [uc] ragione; motivo; for financial [legal, economic] reasons, per ragioni finanziarie [legali, economiche]; for reasons of safety, per ragioni di sicurezza; for some reason, per qualche ragione; for obvious reasons, per ovvi motivi; for no specific reason, senza un preciso motivo; unaccountable reason, strana ragione; There is no reason to believe that he lied, non c'è motivo di credere che abbia mentito; What is the reason for your visit?, qual è la ragione della tua visita?; He told her his reasons for wanting to interrupt his studies, le ha spiegato le sue ragioni per interrompere gli studi; There's no reason why you shouldn't come, non c'è motivo per cui tu non debba venire; The reason you feel so tired is that you don't sleep enough, la ragione per la quale ti senti così stanco è che non dormi abbastanza; She said she was leaving but gave no reasons, ha detto che se ne andava ma non ha dato spiegazioni; I see no reason why she shouldn't come with us, non vedo perché non dovrebbe venire con noi; All the more reason for you to refuse, a maggior ragione dovresti rifiutare (o avresti fatto bene a rifiutare); There is no earthly reason why he should refuse, non c'è un motivo al mondo perché debba rifiutare; for reasons best known to himself [herself, etc.], per ragioni che solo lui [lei, ecc.] conosce: For reasons best known to themselves, they decided not to report the accident, per ragioni che solo loro conoscono, hanno deciso di non denunciare l'incidente; for no ( apparent) reason, senza motivo (apparente); for one reason or another, per un motivo o per l'altro; a good reason, un buon (o valido) motivo; to set out one's reasons, dichiarare (o spiegare) le proprie ragioni; to specify the reasons for st., indicare esattamente le cause di qc.; to state the reason for st., motivare qc.; all the more reason, una ragione di più: All the more reason to accept their offer, una ragione di più per accettare la loro offerta2 ragione ( contrario di torto): He always complains, with or without reason, si lamenta sempre, a torto o a ragione NOTA D'USO: - ragione-3 ragione, intelletto: the age of reason, l'età della ragione; to listen to (o to hear) reason, essere ragionevole; farsi convincere: He won't listen to reason, non vuole sentir ragione; to lose one's reason, perdere la ragione; to regain one's reason, riacquistare l'uso della ragione; There is reason in what you say, quel che dici è ragionevole; c'è del vero in ciò che dici● for reasons beyond sb. 's control, per ragioni di forza maggiore □ to bring sb. to reason, ridurre q. alla ragione; far ragionare q. □ by reason of, a causa di; a motivo di □ to give reasons for st., render ragione di qc. □ out of all reason, (in modo) del tutto irragionevole □ to be restored to reason, riacquistare l'uso della ragione □ to see reason, diventare ragionevole; farsi convincere □ to see reason to do st., aver motivo di far qc. □ within reason, nei limiti del ragionevole □ It stands to reason that…, non si può negare che…; è ovvio che…(to) reason /ˈri:zn/A v. i.2 – to reason with, ragionare con; cercare di convincere: You simply cannot reason with him, con lui non si può proprio ragionareB v. t.2 arguire: Comparing men and apes, Darwin reasoned that they must have a common ancestor, confrontando l'uomo e la scimmia, Darwin arguì che dovevano avere un antenato comune; He reasoned that the robbers must have had inside knowledge, ha riflettuto e concluso che i rapinatori dovevano esser stati informati da qualcuno all'interno3 convincere ( con il ragionamento): to reason sb. into doing st., convincere q. a fare qc.; to reason sb. out of an idea, convincere q. a rinunciare a un'idea● to reason out, risolvere con il ragionamento: to reason out a problem, risolvere un problema. -
77 difficulty
difficulty [ˈdɪfɪkəltɪ]* * *['dɪfɪkəltɪ]1) (of task, situation) difficulté f2) ( problem) difficulté f, problème m3) ( trouble) -
78 statement
statement [ˈsteɪtmənt]a. [of one's views, the facts] exposition f ; [of time, place] spécification f ; [of theory, conditions] formulation f ; [of problem] énonciation f* * *['steɪtmənt]1) ( expression of view) déclaration f (by de; on, about à propos de); ( official) communiqué mstatement of belief — profession f de foi
statement of fact — exposé m des faits
2) Finance ( of bank account) relevé m de compte3) Law déclaration f -
79 snag
[snæg] nto \snag sth1) ( cause problems) etw belasten;financial problems have \snagged the project for the past six months in den letzten sechs Monaten hat das Projekt unter finanziellen Problemen gelittenbe careful not to \snag your coat on the barbed wire pass auf, dass du mit deiner Jacke nicht am Stacheldraht hängen bleibstto \snag on sth durch etw akk belastet sein -
80 loan
См. также в других словарях:
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problem — {{Roman}}I.{{/Roman}} noun 1 sth that causes difficulties ADJECTIVE ▪ acute, big, enormous, grave, great, huge, important, major, serious, significant … Collocations dictionary