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81 press
press [pres]presse ⇒ 1 (a)-(e) serrement ⇒ 1 (i) appuyer (sur) ⇒ 3 (a), 3 (e), 4 (a) presser ⇒ 3 (b), 3 (c) forcer ⇒ 3 (d) faire pression ⇒ 4 (b)1 noun(a) (newspapers) presse f;∎ the national/local press la presse nationale/locale;∎ freedom of the press la liberté de la presse;∎ they advertised in the press ils ont fait passer une annonce dans les journaux;∎ reports in the press were biased les comptes rendus parus dans la presse étaient tendancieux;∎ they managed to keep her name out of the press ils ont réussi à ce que son nom ne paraisse pas dans la presse(b) (journalists) presse f;∎ the press were there la presse était là;∎ she's a member of the press elle a une carte de presse;∎ ironic the gentlemen of the press ces messieurs de la presse(c) (report, opinion) presse f;∎ to get (a) good/bad press avoir bonne/mauvaise presse;∎ to give sb (a) good/bad press faire l'éloge/la critique de qn(d) (printing) presse f;∎ we go to press at 5 p.m. on est mis sous presse à 5 heures; (copy deadline) on boucle à 5 heures;∎ in or at (the) press sous presse;∎ hot or straight from the press tout frais;∎ ready for press prêt à mettre sous presse;∎ the proofs were passed for press on a donné le bon à tirer;∎ prices correct at time of going to press prix corrects au moment de la mise sous presse∎ (printing) press presse f;∎ to set the presses rolling mettre les presses en marche; figurative mettre la machine en marche(f) (publisher) presses fpl(g) (for tennis racket, handicrafts, woodwork, trousers) presse f; (for cider, oil, wine) pressoir m∎ the machine dispenses hot coffee at the press of a button il suffit d'appuyer sur un bouton pour que la machine distribue du café chaud;∎ give it a slight press appuyez légèrement là-dessus∎ he gave my hand a quick press il m'a serré la main rapidement∎ in the press for the door we became separated dans la ruée de la foule vers la porte, nous avons été séparés;∎ to force one's way through the press fendre la foule, se frayer un chemin à travers la foule∎ to give sth a press donner un coup de fer à qch(m) (in weightlifting) développé m(n) (in basketball) pressing m;∎ full court press zone-presse f (tout terrain);∎ American figurative it was the full court press on faisait le maximum;∎ to be engaged in a full court press to do sth faire le maximum ou tout son possible pour faire qch∎ press of sail or canvas pleine voilure f;∎ under press of sail toutes voiles dehors(reporter, photographer) de presse; (advertising) dans la presse(a) (push → button, bell, trigger, accelerator) appuyer sur;∎ try pressing it essayez d'appuyer dessus;∎ he pressed the lid shut il a fermé le couvercle (en appuyant dessus);∎ to press sth flat aplatir qch;∎ to press sth home enfoncer qch;∎ to press sth (back) into shape rendre sa forme à qch;∎ to press one's way through a crowd/to the front se frayer un chemin à travers une foule/jusqu'au premier rang;∎ he was pressed (up) against the railings il s'est trouvé coincé contre le grillage;∎ I pressed myself against the wall je me suis collé contre le mur;∎ she pressed a note into my hand elle m'a glissé un billet dans la main;∎ he pressed his nose (up) against the window il a collé son nez à la vitre;∎ he pressed his hat down on his head il rabattit ou enfonça son chapeau sur sa tête;∎ she pressed the papers down into the bin elle a enfoncé les papiers dans la poubelle∎ she pressed her son to her elle serra son fils contre elle∎ to press sb for payment/an answer presser qn de payer/répondre;∎ she pressed me to tell her the truth elle me pressa de lui dire la vérité;∎ if you press her she'll tell you si tu insistes, elle te le dira;∎ if pressed, he would admit… quand on insistait ou le poussait, il admettait…;∎ his creditors were pressing him hard ses créanciers le harcelaient ou ne lui laissaient pas le moindre répit;∎ to be pressed for time/money être à court de temps/d'argent∎ I was pressed into signing the contract j'ai été obligé de signer le contrat;∎ don't let yourself be pressed into going ne laissez personne vous forcer à y aller∎ can I press a cup of tea on you? puis-je vous offrir une tasse de thé?;∎ to press a gift on sb forcer qn à accepter un cadeau;∎ to press (home) one's advantage profiter d'un avantage;∎ to press one's attentions on sb poursuivre qn de ses assiduités;∎ I don't want to press the point je ne veux pas insister;∎ Law to press charges against sb engager des poursuites contre qn(f) (iron → shirt, tablecloth) repasser(h) (preserve by pressing → flower) presser, faire sécher (dans un livre ou un pressoir)(i) (in weightlifting) soulever∎ figurative to press into service réquisitionner;∎ the local mechanic was pressed into service le mécanicien du coin fut réquisitionné pour la circonstance∎ press here appuyez ou pressez ici;∎ he pressed (down) on the accelerator il appuya sur l'accélérateur;∎ the crowd pressed against the barriers/round the President la foule se pressait contre les barrières/autour du président;∎ they pressed forward to get a better view ils poussaient pour essayer de mieux voir;∎ to press through a crowd se frayer un chemin à travers une foule;∎ to press close against sb se serrer contre qn∎ the rucksack pressed on his shoulders le sac à dos pesait sur ses épaules;∎ her problems pressed on her mind ses problèmes lui pesaient;∎ time presses! le temps presse!∎ he pressed hard to get the grant il a fait des pieds et des mains pour obtenir la bourse;∎ to press for an answer insister pour avoir une réponse immédiate;∎ to press for an adjournment/the law to be tightened up exiger un ajournement/que la loi soit renforcée∎ some shirts press easily il y a des chemises qui se repassent facilement►► press agency agence f de presse;press agent attaché(e) m,f de presse;British the Press Association = la principale agence de presse britannique;press attaché attaché(e) m,f de presse;press badge macaron m de presse;press baron magnat m de la presse;press box tribune f de (la) presse;press button bouton-poussoir m;press campaign campagne f de presse;press card carte f de presse ou de journaliste;press clipping coupure f de presse or de journal;British the Press Complaints Commission = organisme britannique de contrôle de la presse;press conference conférence f de presse;press copy (of book) exemplaire m de service de presse;press corps journalistes mpl;∎ the White House press corps = les journalistes accrédités à la Maison-Blanche;British the Press Council = organisme indépendant veillant au respect de la déontologie dans la presse britannique;press coverage couverture-presse f;∎ the resignation got a lot of press coverage la démission a été largement couverte dans la presse;British press cutting coupure f de presse ou de journal;∎ a collection of press cuttings une collection de coupures de journaux, un dossier de presse;press gallery tribune f de (la) presse;press handout communiqué m de presse;press insert encart m presse;press kit dossier m de presse (distribué aux journalistes);press lord magnat m de la presse;press office service m de presse;press officer responsable mf des relations avec la presse;press pack dossier m de presse;press pass carte f de presse;Typography press proof tierce f;press relations relations fpl presse;press release communiqué m de presse;press report reportage m;∎ press reports of the incident were inaccurate les articles de presse relatant l'incident étaient inexacts;press run tirage m;Politics press secretary ≃ porte-parole m inv du gouvernement;British press stud bouton-pression m, pression f➲ press ahead = press onappuyer sur; (with force) enfoncer∎ to press down on sb peser sur qn(demand) exiger, réclamer;∎ they pressed for a pay rise ils ont réclamé ou exigé une augmentation de salaire;∎ the residents are pressing for a pedestrian zone les résidents font pression pour obtenir une zone piétonnière;∎ the opposition are pressing for an enquiry l'opposition exige une enquête ou insiste pour que l'on fasse une enquêteenfoncer(continue → on journey) poursuivre ou continuer son chemin; (→ with activity) continuer; (persevere → in enterprise, job) poursuivre, persévérer;∎ the travellers pressed on in the darkness les voyageurs poursuivirent leur chemin dans la nuit;∎ we must press on to York or as far as York il faut poursuivre jusqu'à York;∎ we pressed on regardless nous avons continué malgré tout(job, negotiations) continuer, poursuivre;∎ they pressed on with the plan in spite of opposition ils ont poursuivi leur projet malgré l'opposition rencontrée(a) (juice etc) exprimer -
82 текст
муж. text;
words мн. (к музыке) машинописный текст ≈ typescriptм.
1. text;
(отрывок тж.) passage;
~ субтитров list of subtitles;
~ к фильму spoken commentary;
основной ~ body copy, body text;
подрисуночный ~ general text caption;
рекламный ~ advertising text;
исправленный ~ amended/altered text;
~ контракта text of a contract;
обязательный ~ mandatory text;
первоначальный ~ original text/wording;
подлинный ~ authentic text;
полный ~ full text;
согласованный ~ agreed text;
вставка в ~ insertion;
дополнение к ~у supplement to a text;
исправление ~а amendment/alteration of a text;
одобрять ~ approve a text;
печатать ~ print a text;
снабжать ~ом furnish a text;
2. (к музыке) words pl. ;
(оперы) libretto. -
83 brief
1. прил.1) общ. короткий, недолгий ( о действии)2) общ. краткий, сжатый, лаконичный ( о тексте)2. сущ.brief copy — краткий [сжатый, лаконичный\] текст
1) общ. сводка, резюмеin brief — вкратце, в немногих словах, коротко, кратко
See:2)а) юр. краткое изложение дела* (в анлосаксонском праве: краткое письменное изложение дела с привлечением фактов и документов, ссылок на законодательные акты и юридические прецеденты, с которыми сторона намерена выступать в суде)б) юр., разг. дело, клиентto take a brief — принимать ведение дела в суде; выступать в защиту (кого-л.)
to hold a brief — вести дело в суде в качестве адвоката; выступать в защиту (кого-л.)
3) воен. (инструкция, даваемая летчику перед боевым вылетом)4) общ. папское бреве (грамота папы римского с лаконичным изложением распоряжений по второстепенным церковным вопросам)3. гл.1) общ. резюмировать2) юр.3) упр., воен. инструктировать; подробно осведомлятьOur two salesmen were briefed on the format of the magazine, the advert sizes and costs, and the general article content. — Два наших продавца были проинструктированы о формате журнала, размерах и стоимости рекламных объявлений, а также об общем содержании статьи.
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84 copywriter
сущ.рекл. копирайтер, текстовик, составитель рекламных текстов (творческий работник, составляющий рекламные тексты)See: -
85 copywriting
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86 coverage
сущ.1)а) общ. сфера действия; рамки; границы; масштаб; охватб) стат. охват; зона переписи, область обследованияв) рекл. охват (целевой группы) (выраженное в процентах отношение представителей целевой группы, охваченной рекламной кампанией, к общей численности целевой группы в генеральной совокупности)See:2) СМИ освещение события (в печати, по радио и т. п.)newspaper coverage (of smth.) — газетное освещение (чего-л.), освещение (чего-л.) в газетах/газете
news coverage of (smth.) — освещение (чего-л.) в новостях
television news coverage of the Israeli-Palestinian conflict — освещение в телевизионных новостях израильско-палестинского конфликта
3) страх. страховое покрытие, страховая защита (границы страховой защиты, определенные договором страхования; может применяться как для обозначения суммы обеспечиваемого возмещения, так и для обозначения рисков, от которых обеспечивается страхование)Medicare coverage — (страховое) покрытие по программе "Медикэр"
insurance coverage commences, insurance coverage begins — страховое покрытие начинает действовать
Basic coverage commences upon the first day of employment. — Базовое (страховое) покрытие начинает действовать с первого дня начала работы.
Such welfare plans typically commence coverage immediately, on the first day of the next following month, or after a 30, 60, or 90 day waiting period. — Такие планы социального обеспечения обычно предусматривают немедленное начало действия страхового покрытия, начало действия страхового покрытия с первого дня ближайшего нового месяца или по истечении периода ожидания продолжительностью 30, 60 или 90 дней.
The employee shall be entitled to commence coverage under the health insurance plan on the first day of the month following the month in which the board is satisfied that the employee is so eligible. — Работник должен быть наделен правом на начало использования страхового покрытия по плану страхования здоровья с первого дня месяца, следующего за месяцем, когда совет убедиться в том, что работник соответствует требованиям для получения права на такое страховое покрытие.
Coverage ends upon the earliest of: your termination of employment; the date you begin to receive your pension; December 1 of the year in which you attain age 69; and the cancellation of coverage. — Действие страхового покрытия прекращается на наиболее раннюю из дат: дату прекращения работы; дату начала получения пенсии; 1 декабря того года, когда вам исполниться 69 лет; дату аннулирования страховки.
to provide [to give\] coverage — предоставлять [обеспечивать\] страховое покрытие [страховую защиту\]
Does this policy provide coverage for acts of war or terrorism? — Предоставляет ли этот полис страховое покрытие на случай военных действий или терроризма?
Make sure the policy gives adequate coverage against burglary. — Убедитесь, что полис предоставляет адекватную страховую защиту от кражи со взломом.
to issue coverage — предоставлять страховое покрытие [страховую защиту\]*
Once they decide to issue coverage, they will send you a notification and a copy of the policy for your review. — Как только они решат предоставить страховое покрытие, они вышлют вам уведомление и копию полиса для рассмотрения.
coverage issued as a supplement to liability insurance — страховое покрытие, предоставленное в качестве дополнения к полису страхования ответственности
coverage against smth. — страховое покрытие [страховая защита\] от (чего-л.)
to take out coverage — приобрести страховку [страховое покрытие\], застраховаться
We strongly recommend that you take out travel insurance coverage, including coverage for trip cancellations. — Мы настоятельно рекомендуем вам приобрести наше туристическое страховое покрытие [нашу туристическую страховку\], включая страховое покрытие на случай отмены поездки.
to carry coverage — иметь страховое покрытие, иметь страховку
to purchase [to buy\] insurance coverage — приобрести страховое покрытие, купить [приобрести\] страховку
to obtain [to get\] insurance coverage — приобрести страховое покрытие, приобрести страховку
to cancel insurance coverage — аннулировать страховку [страховое покрытие\]
to terminate insurance coverage — аннулировать страховку [страховое покрытие\], прекратить действие страховки [страхового покрытия\]
to void insurance coverage — признавать страховое покрытие недействительным, аннулировать страховку [страховое покрытие\]
to sell [to write, to underwrite\] insurance coverage — продавать страховку [страховое покрытие\]
to apply for insurance coverage — подавать заявление на приобретение страховки [страхового покрытия\]
insurance coverage expires [lapses\] on June 30 — срок действия страховки [страхового покрытия\] истекает 30 июля
The coverage remains in force for the life of the insured and premiums are paid for a period of time selected by the policy owner. — Страховое покрытие остается в силе в течение всей жизни застрахованного, а (страховые) премии уплачиваются на протяжении периода, выбранного владельцем полиса.
If you choose to reject UM/UIM coverage, you are required by law to sign a special insurance form acknowledging your decision to do so. — Если вы решите отказаться от страховой защиты от незастрахованных/недостаточно застрахованных водителей, вам в соответствии с требованиями закона придется подписать специальный страховой бланк, уведомляющий о вашем решении отказаться от страхового покрытия.
Employees may enroll in dental coverage during their initial 30 days of eligibility or during the annual Summer Enrollment period. — Работники могут присоединиться к программе зубного страхования в течение первых 30 дней с момента получения такого права или в течение периода ежегодного летнего приема на страхование.
to deny insurance coverage — 1) отказываться от страхового покрытия, 2) отказывать в предоставлении страхового покрытия
insurance coverage amount, amount of insurance coverage — сумма страхового покрытия
insurance coverage in the amount of— страховое покрытие в сумме
Syn:See:all risk coverage, blanket coverage 2), claims-made coverage, dependent coverage, electronic and computer crime coverage, employee dishonesty coverage, extended coverage, individual coverage, occurrence coverage, workers' coverage, commencement of coverage, coverage part, evidence of coverage, limit of coverage, covered risk, insurance, assurance4) фин. покрытие, обеспечение; степень покрытия (напр., расходов доходами)See:coverage ratio, asset coverage, cash debt coverage ratio, cash flow interest coverage ratio, current cash debt coverage ratio, debt coverage ratio, interest coverage ratio
* * *
coverage workers' compensation компенсация работников: страховое покрытие потерянной зарплаты и медицинских расходов в случае болезни или несчастных случаев на работе при исполнении служебных обязанностей.* * *охват; покрытие рисков; покрытие капитала; зона действия сети (в подвижной телефонии); зона действия; покрытие. . Словарь экономических терминов .* * * -
87 handbill
сущ.1) рекл. листовка, рекламный листок ( предназначенный для широкого распространения)Syn:See:2) общ. театральная программка, афиша, объявление3) юр. письменное обязательство, долговая расписка* * ** * *вид напечатанной рекламы, которая раздается в руки потенциальным потребителям; такие рекламные листки могут также приклеиваться на стекло автомобиля или опускаться в почтовый ящик -
88 mail order
1) торг. почтовый заказ ( заказ на товар с доставкой по почте)See:2) мн., торг. посылочная торговля, посылторг, почтовая торговля, посылочные операции (розничная торговля, осуществляемая по заказам, выполняемым путем почтовых отправлений)See:
* * *
почтовый перевод: платежное поручение банка по просьбе клиента в пользу какого-либо лица, направляемое банку-корреспонденту по почте (форма платежа). -
89 price
1. сущ.1) эк. цена (денежное выражение стоимости товара, т. е. количество денежных единиц, которое должно быть уплачено за единицу товара; термин также может относиться к количеству другого товара, которое необходимо отдать в обмен на данный товар)ATTRIBUTES: actual 1. 1), adjustable 1. 2), adjusted 1. 1), administered 1. 1), 1. 2), arm's length, base 3. 2), base period, basic 3. 5), best 2. 5), budget 3. 2), n1&g1n1а clean 1. 1), comparable, competitive 1. 1), &2а current 1. 2), depressed 1. 2), а dirty 1. 1), discount 1. 1), а domestic 1. 2) а), dutiable, duty-paid, fair 2. 5), n1 final 1. 2), firm II 1. 1) б), fixed II 1. 4) б), flat 2. 5), n2&g2n4 flexible 1. 2), б full 1. 2), going, graduated 1. 2), gross II 1. 3) а), internal II 1. 2) а), negotiable 1. 2), negotiated, net 3. 2), n1а nominal II 1. 3) а), original 2. 5), n1 pegged 1. 2), planned, premium 2. 5), n2&g1n3б present I 2. 2) а), published, quoted I 2. 2) а), I 2. 3) а), I 2. 4) а), reasonable 1. 2), regular 1. 1), set 2. 5), n1 special I 1. 6) а), standard 2. 5), n2 stated 1. 1), target 3. 2), threshold, total 2. 5), n4 usual, variable II 1. 2) а), advertise 1. 1), discount 2. 5), n1 suggest 1. 1)
aggregate price — совокупная [суммарная, общая, итоговая\] цена
Option is the right to buy or sell a specified quantity of a security at an agreed price. — Опцион — это право купить или продать определенное количество ценных бумаг по согласованной цене.
consumer-friendly [customer-friendly, user-friendly\] price — цена, приемлемая для потребителя [клиента, пользователя\]*; цена, дружественная к потребителю [клиенту, пользователю\]*
estimated price — ориентировочная [предполагаемая\] цена
The price was fabulous and so was the room and continental breakfast. — Цена была просто сказочной, так же как и комната, и континентальный завтрак.
famine prices — недоступные цены; дороговизна ( как при товарном голоде)
give-away price — бросовая цена, крайне низкая цена
honest price — честная цена, справедливая цена
prevailing price — преобладающая [господствующая\] цена
reduced price — сниженная [пониженная\] цена
remunerative price — выгодная [прибыльная\] цена; цена, дающая [обеспечивающая\] прибыль; цена, обеспечивающая получение прибыли
stable [steady, stationary\] prices — стабильные цены
top price — высшая [максимальная, потолочная\] цена
Prices are exclusive of VAT. — Цены не включают НДС.
VAT inclusive price, price inclusive of VAT — цена с НДС, цена с учетом НДС; цена, включая НДС
Prices shown are VAT inclusive. — Указанные цены включают НДС.
GST inclusive price, price inclusive of GST — австр., новозел. цена, включая налог на товары и услуги*; цена с учетом налога на товары и услуги*; цена с налогом на товары и услуги*
dollar price, price in dollars — цена в долларах
The real price in silver is only $0.229 a gallon. — Реальная цена в серебре составляет всего лишь $0.229 за галлон.
crude oil price ( COP) — цена на сырую нефть
Farmland prices are continuing to rise, but it's not so much due to farmers trying to outbid one another. — Цены на сельскохозяйственную землю продолжают расти, но это не так уж зависит от фермеров, старающихся перебить цены друг друга.
member price — цена для членов/участников
COMBS:
price decline, reduction in price(s), fall in price(s), decline in price(s), price decrease, decrease in price(s), downturn in price(s), price downturn, drop in price(s), drop of price(s), dip in price(s) — снижение [падение\] цен(ы)
jump [bounce\] in prices — скачок цен, резкое повышение цен
agricultural product prices, farm product prices — цены на сельскохозяйственную продукцию
price per gallon, per gallon price — цена за галлон
at a price of $1 per copy — по цене (в) 1 долл. за экземпляр
price per person — цена на (одного) человека, цена с человека
for half price — за половинную цену, за полцены
at current [present, going\] prices — по текущим ценам
at a greatly reduced price — по значительно сниженной цене, с большой скидкой
to sell (smth.) at a discount price — продавать (что-л.) со скидкой [с дисконтом\]
to sell at a sacrifice price — продавать по убыточной цене, продавать себе в убыток
to buy (smth.) at a premium price — покупать (что-л.) с премией [с надбавкой, по более высокой цене\]
at a price below $55 — по цене ниже $55
U.S. companies with a stock price above $500 — американские компании с ценами акций, превышающими $500
The base price under the contract is $21 per unit. — Базовая цена по контракту [в соответствии с контрактом\] составляет $21 за единицу.
Price before discount is $32.95. — Цена до скидки составляет $32.95.
The purchase price after discount is $51000. — Покупная цена после скидки — $51000.
to put a price on smth. — назначать цену за что-л., оценить что-л.
to make a price — объявлять цену, назначать цену
to arrive at a price — устанавливать цену, определять цену; договариваться о цене
to bargain on [about\] a price — торговаться о цене, торговаться из-за цены
to knock $1 off price — сбавлять [снижать\] цену на $1, делать скидку с цены на $1
to bring down [to cut, to lower, to reduce, to slash, to roll back, to shave, to undercut, to scale down, to force down, to put down, to send down, to squeeze down, to mark down\] prices, to send prices down, to put prices down, to ease prices — понижать [снижать, срезать\] цены
to hike [to increase, to mark up, to raise, to enhance, to bump up, to boost\] prices; to bid up prices, to push up prices, to force up prices, to send prices up, to send up prices — повышать цены; вздувать [взвинчивать\] цены
Natural gas, in particular, has increased in price during the past year. — В частности, за прошлый год подорожал природный газ.
to go down in price, to decrease in price, to fall in price, to decline in price, to sink in price, to drop in price — понижаться в цене, дешеветь
to keep to the price — придерживаться (какой-л.) цены
We will do our very best to keep the price as low as possible. — Мы приложим все усилия, чтобы сохранить цену на как можно более низком уровне.
to keep down prices, to keep prices down — не допускать повышения цен
to gripe about prices — выражать недовольство по поводу (высоких) цен, жаловаться на (высокие) цены
to administer prices, to regulate prices — регулировать цены
to control prices — регулировать [контролировать\] цены
prices eased [dropped, dipped\] — цены снизились [упали\]
prices tend downward(s)/upward(s) — цены имеют тенденцию к понижению/повышению
Prices closed firm yesterday. — Вчера цены окрепли к закрытию.
Gold prices closed down $3.80 to $554.60/oz. — Цены золота закрылись с понижением на $3,80, сократившись до уровня в $554,60 за унцию.
The price works out to [at\] $29. — Цена составляет 29 долларов.
See:absolute price, accounting price, acquisition price, actual price, adjustable price, adjusted price, administered price, admission price, advertised price, advertising price, after-hours price, agricultural price, all-in price, all-inclusive price, arbitrage price, arbitrage-free price, arm's length price, ask price, asked price, asking price, auction price, bargain price, bargain sale price, bargained price, base period price, base price, base-point price, basic price, basing-point price, basis price, best price, bid price, bond price, book price, border price, bride price, brideprice, budget price, budget-conscious price, budget-friendly price, budget-pleasing price, buy price, buyback price, buyer's price, buying price, C&F price, call price, cancellation price, cartel price, cash price, catalogue price, ceiling price, CFR price, CIF price, CIP price, clean price, close price, closing price, comparable prices, competitive price, consumer price, contract price, conversion price, 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insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, 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insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price 1. 1) а), cost, insurance, freight price 1. 3) а), cost, insurance, freight price 1. 1) а), cost, insurance, freight price 1. 3) а), а cost, insurance, freight price 1. 1) а), а cost, insurance, freight price 1. 1) а), б cost, insurance, freight price 1. 3) а) cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price 2., cost, insurance, freight price 2., cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price 2., cost, insurance, freight price2) общ. цена, жертва, платаATTRIBUTES:
at any price — любой ценой, во что бы то ни стало
not at any price — ни за что; ни при каких обстоятельствах
to pay the price — расплачиваться, уплатить цену
These individuals are often willing to pay the price for success by investing time, energy, and even money into developing their success. — Эти люди часто готовы платить за успех, вкладывая свое время, силы и даже деньги в достижение этого успеха.
We all have to pay a high price for freedom. — Мы все вынуждены дорого платить за свободу.
The price of progress was paid with the blood of the American Indian. — За прогресс было заплачено кровью американских индейцев.
Syn:worth 1. 2), value 1. 2)3) общ. ценностьabove [beyond, without\] price — бесценный
See:unpriced 2)2. гл.1) эк. назначать цену, оценивать (определять, по какой цене должен продаваться данный товар или услуга); указывать цену ( на товаре)the seller priced the house at $359000 — продавец оценил дом в $359000
to be priced at $10 — быть оцененным в $10
The book is priced at $30.00 plus shipping and handling of $5.00. — Книга оценена в 30 долл. плюс затраты на погрузку и перевозку в размере 5 долл.
See:misprice, overprice 1., preprice, price out 1., price-conscious, priced, pricer, pricing, reprice, underprice 1., unpriced2) эк. узнавать цену, прицениватьсяyou can price the different models and compare features — вы можете прицениться к разным моделям и сравнить характеристики
I did make the usual trip to the local home improvement store and priced the different models. — Я все-таки посетил местный магазин бытовых товаров и приценился к различным моделям.
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abbrev.: PX price цена; стоимость; курс.* * *• /vt/ оценивать• 1) цена; 2) /stock exchange/ курс; 3) ценовой* * *. . Словарь экономических терминов .* * *сумма, которую следует уплатить при приобретении товара или услуги; обычно имеет денежное выражение-----денежное выражение обязательства произвести платеж за проданную продукцию, выполненные работы или оказанные услуги -
90 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
91 readership
сущ.1) рекл. круг читателей, читательcкая аудитория ( общее число читателей издания)See:2) рекл. advertising readership3) обр., брит. звание доцента, доцентура -
92 testing
сущ.общ. проверка, испытание, тестированиеSyn:See: -
93 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
94 ♦ free
♦ free /fri:/A a.1 libero: free choice, libera scelta; free press, stampa libera; free enterprise, libera iniziativa; libera impresa; free spirit, spirito libero; free translation, traduzione libera; This is a free country, questo è un paese libero; Are you free this afternoon?, sei libero oggi pomeriggio?; DIALOGO → - Free time- What do you do in your free time?, cosa fai nel tempo libero?; Is this seat free?, è libero questo posto?; free to choose, libero di scegliere; to go free, andarsene libero; to set sb. free, mettere q. in libertà; liberare q.; to feel free to do st., sentirsi libero di fare qc.; sentirsi autorizzato a fare q.; Feel free to ask, chiedi pure liberamente; DIALOGO → - In a meeting- If anyone has a question then please feel free to interrupt, se qualcuno ha una domanda interrompetemi pure; DIALOGO → - Television- Feel free, fa' pure; accomodati4 gratuito; gratis; libero; omaggio: free admission, ingresso gratuito (o libero); DIALOGO → - At the museum- It's free admission on Tuesdays, il martedì l'ingresso è gratuito; free health care, cure sanitarie gratuite; DIALOGO → - Enrolment- The course is free, il corso è gratuito; free copy, copia omaggio; DIALOGO → - At the station 2- The boy goes free but the girl pays half price, il bambino entra gratis mentre la bambina paga la metà6 (dog., trasp.) franco; franco spese: free port, porto franco; free of charges, franco di ogni spesa; franco a domicilio; free of freight, franco di nolo; free delivery, consegna franco spese (o gratuita)7 – free from (o of) privo di; libero da; senza; esente: free from pain, senza dolori; free from worries, senza preoccupazioni; free from (o of) difficulty, privo di difficoltà; free from doubt, privo di dubbi; free of debt, privo di debiti; free from mortgage, libero da ipoteca; free of tax, esente dal pagamento delle imposte; esentasse8 ( nei composti) senza; privo di; esente da: fat-free, senza (o privo di) grassi; rent-free, senza canone d'affitto9 (di gesto, movimento) ampio; disinvolto; sciolto; spigliato: free step, passo disinvolto (o sciolto)10 dai modi franchi, liberi; (spreg.) troppo confidenziale: She's too free with everyone, si prende troppa confidenza con tutti; free manners, maniere troppo confidenziali; eccessiva familiarità11 – free with, generoso di; largo di; prodigo di; munifico di: free with one's advice, prodigo di consigli; free with praise, largo di lodi14 (mecc.) libero; in folle15 (chim., fis.) libero; allo stato libero: free carbon [electron], carbonio [elettrone] libero; free oxygen, ossigeno allo stato liberoB avv.3 (idiom.): to pull (o to push, etc.) free, estrarre (districare, o liberare, ecc.): I pulled the wounded man free from the wrecked car, estrassi il ferito dai rottami dell'auto; He shook himself free, si è liberato con uno scrollone; The bolt has worked itself free, il bullone si è allentato● free agent, persona indipendente; persona libera di agire; individuo padrone di sé □ (trasp.) free allowance, franchigia ( di peso) per il bagaglio □ (trasp., naut.) free alongside ship (abbr. F.A.S.), FAS partenza; franco lungo bordo □ free and easy, rilassato; accomodante; (spreg.) molto disinvolto □ (psic.) free association, libera associazione ( d'idee, ecc.) □ (trasp.) free baggage, bagaglio in franchigia □ (telef.) free call out, chiamata gratuita □ (comm.) free carrier, franco vettore □ the Free Churches, le Chiese non conformiste (d' Inghilterra) □ ( alpinismo) free climb, arrampicata libera ( singola); libera □ ( alpinismo) free climbing, arrampicata libera ( lo sport); libera □ (market., econ.) free competition, libera concorrenza □ (leg.) free consent, libero consenso □ free diving, immersione senza scafandro □ free economy, economia di mercato □ free fall, caduta libera: free-fall drop, lancio a caduta libera ( dall'aereo) □ free fight, mischia generale; ( anche) zuffa, rissa; (fig.) competizione aperta a tutti □ free-floating, ► free-floating □ ( di prodotto) free from vice, senza difetti; esente da imperfezioni □ free-form, ► free-form □ (market.) free gift, omaggio □ (pubbl.) free-gift advertising, pubblicità con l'invio di campioni gratuiti □ free gold, oro allo stato puro; (fin., USA) oro che eccede il fabbisogno della riserva legale □ (econ.) free good, bene non economico ( come l'aria) □ free hand, mano libera: to give sb. a free hand, dare mano libera a q.; to have (o to get) a free hand in st., avere (o ottenere) mano libera in qc. □ free-handed, generoso; munifico □ free-handedness, generosità; munificenza □ free-hearted, franco, spontaneo, sincero; generoso, munifico, prodigo □ ( polo) free hit, tiro libero (o di punizione) □ (GB) free house, pub non legato a una determinata fabbrica di birra □ (trasp., naut.) free in and out, franco di spese di caricazione e discarica □ (trasp., ferr.) free into wagon, franco vagone partenza □ (fin.) free issue, emissione di azioni gratuite □ ( sport) free kick, ( calcio) (calcio di) punizione; ( rugby) tiro libero □ (GB) free labour, operai non iscritti a sindacati □ (leg.) free legal aid, patrocinio gratuito; difesa d'ufficio □ free library, biblioteca con prestito gratuito □ free list, (comm. est.) lista di merci d'importazione libera; (teatr.) elenco delle entrate di favore □ free living, che fa vita libera, da gaudente; (biol.) che vive libero, non in simbiosi □ free love, libero amore □ (trasp.) free luggage, bagaglio in franchigia □ (econ.) free market, libero mercato; libero scambio, liberismo □ (econ.) free-market capitalism, capitalismo liberista □ free-market economy, economia di libero mercato □ (ass., naut.) free of ( all) average, franco d'avaria □ (trasp.) free of carriage, franco di porto □ free of charge, gratuitamente; gratis; (fisc.) esente da imposta (o da tassa); (leg.) a titolo gratuito □ (leg.) free of mortgage, libero da ipoteche □ (market.) free offer, offerta gratuita □ (trasp., naut.) free on board (abbr. F.O.B.), franco a bordo; FOB partenza □ (trasp., ferr.) free on rail (abbr. F.O.R.), franco stazione (di partenza); franco vagone □ (trasp., naut.) free on wharf, franco banchina □ (trasp., naut.) free overside, franco sotto paranco; FOB destino □ free paper, giornale locale distribuito gratuitamente □ (leg.) free pardon, condono □ free pass, lasciapassare; (ferr.) biglietto di libera circolazione □ ( a scuola) free period, ora libera; ‘buco’ (fam.) □ (chim.) free radicals, radicali liberi □ free-range chicken, pollo ruspante □ free-range eggs, uova di fattoria (o di campagna); uova di gallina allevate in libertà □ free ride, viaggio senza pagare; (fig.) uso indebitamente gratuito o agevolato □ (econ.) free rider, opportunista; (fam.) portoghese; ‘free rider’ ( chi trae beneficio da un bene pubblico senza pagarne il costo): the free-rider problem, il problema del free rider □ free-running, libero; regolare; di regime: (ferr.) free-running speed, velocità di regime □ ( Internet) free search, ricerca a testo libero □ free shop, negozio in franchigia doganale □ ( sport) free skating, pattinaggio libero □ (comput.) free space, spazio libero □ free speech, libertà di parola □ free spender, spendaccione □ free-spoken, franco; esplicito; sincero □ (stor. USA) free State, Stato antischiavista □ (econ.) free supply, offerta libera □ ( basket) free throw, tiro libero □ (TV, di canale e trasmissioni satellitari) free-to-air, gratuito; in chiaro □ (econ.) free trade, libero scambio; liberismo, liberoscambismo: free trade area, area di libero scambio; (dog.) free trade zone, punto franco □ (leg.) free union, unione libera □ ( poesia) free verse, versi sciolti □ (leg.) free waters, acque internazionali □ (mecc.) free wheel, ruota libera ( di bicicletta) □ (relig., filos.) free will, libero arbitrio □ of my own free will, di mia spontanea volontà □ free-will, volontario; spontaneo □ (antiq.) the free world, il mondo libero; i paesi occidentali □ (dog.) free zone, punto franco □ to be free of st., sbarazzarsi di qc.; essersi sbarazzato di qc. □ to be free with one's money, spendere con larghezza; essere uno spendaccione □ (fam.) for free, gratis □ to get free, liberarsi; sciogliersi ( da corde o vincoli) □ to give sb. free rein, dare completa libertà d'azione a q.; dare carta bianca a q. □ to have one's hands free, avere le mani libere ( anche fig.); essere libero da lavori o impegni □ to make free with sb., prendersi delle libertà con q. □ to make free with st., servirsi liberamente di qc.; approfittare di qc. □ (naut.) to sail free, navigare a vento largo (o con il vento favorevole) □ (fig., scherz.) There's no such thing as a free lunch, nessuno fa qualcosa per niente; niente è gratis nella vita.♦ (to) free /fri:/v. t.1 liberare; mettere in libertà: All the prisoners were freed, tutti i prigionieri sono stati liberati; to free from captivity, liberare dalla prigionia; to free from jail, scarcerare; He freed himself from the wreckage of his car, si è liberato dai rottami dell'auto4 (econ., fin.) liberalizzare; togliere le restrizioni a: to free capital movements, liberalizzare i movimenti di capitali5 (autom., mecc.) sbloccare. -
95 matter
1. noun1) (affair) Angelegenheit, diemoney matters — Geldangelegenheiten od. -fragen
that's another or a different matter altogether or quite another matter — das ist etwas ganz anderes
and to make matters worse... — und was die Sache noch schlimmer macht/machte,...
a/no matter for or of... — ein/kein Grund od. Anlass zu...
it's a matter of complete indifference to me — es ist mir völlig gleichgültig
4)a matter of... — (something that amounts to) eine Frage (+ Gen.)...; eine Sache von...
it's a matter of taste/habit — das ist Geschmack- / Gewohnheitssache
[only] a matter of time — [nur noch] eine Frage der Zeit
it's just a matter of working harder — man muss sich ganz einfach [bei der Arbeit] mehr anstrengen
in a matter of minutes — in wenigen Minuten
Do you know him? - Yes, as a matter of fact, I do — Kennst du ihn? - Ja, ich kenne ihn tatsächlich
5)what's the matter? — was ist [los]?
is something the matter? — stimmt irgendetwas nicht?; ist [irgend]was (ugs.) ?
6)7)no matter! — [das] macht nichts!
no matter how/who/what/why — etc. ganz gleich od. egal (ugs.), wie/wer/was/warum usw.
8) (material, as opposed to mind, spirit, etc.) Materie, die2. intransitive verb[in]organic/solid/vegetable matter — [an]organische/feste/pflanzliche Stoffe
what does it matter? — was macht das schon?; was macht's? (ugs.)
what matters is that... — worum es geht, ist...
doesn't matter — [das] macht nichts (ugs.)
it doesn't matter how/when — etc. es ist einerlei, wie/wann usw.
does it matter to you if...? — macht es dir etwas aus, wenn...?
the things which matter in life — [das,] worauf es im Leben ankommt
* * *['mætə] 1. noun1) (solids, liquids and/or gases in any form, from which everything physical is made: The entire universe is made up of different kinds of matter.) die Materie2) (a subject or topic (of discussion etc): a private matter; money matters.) die Angelegenheit3) (pus: The wound was infected and full of matter.) der Eiter2. verb- academic.ru/45646/matter-of-fact">matter-of-fact- be the matter
- a matter of course
- a matter of opinion
- no matter
- no matter who
- what
- where* * *mat·ter[ˈmætəʳ, AM -t̬ɚ]I. norganic \matter organische Stoffe plprinted \matter Gedrucktes nt, Drucksache[n] f[pl]reading \matter Lesestoff mvegetable \matter pflanzliche Stoffe pl\matter in suspension Schwebstoffe plthat's a different \matter das ist eine andere Sacheit's a \matter of complete indifference to me das ist mir völlig egalthis is a \matter for the police das sollte man der Polizei übergebento get to the heart of the \matter zum Kern der Sache vordringena \matter of urgency etwas Dringendesto be no easy \matter doing sth nicht einfach sein, etw zu tunfamily \matters Familienangelegenheiten plfinancial \matters pl Geldangelegenheiten pl, Geldsachen plmoney \matters pl Geldangelegenheiten pla personal \matter eine persönliche Angelegenheit [o Sache]in the \matter of... was... angehtthe British are given pre-eminence in the \matter of tea was Tee angeht, da haben die Briten die Nase vornit's simply a \matter of following the recipe/learning the rules man muss einfach nur das Rezept befolgen/die Regeln erlernenas a \matter of course selbstverständlicha \matter of fact eine Tatsacheas a \matter of fact (by the way) übrigens, im Übrigen; (expressing agreement or disagreement) in der Tathave you got his address? — as a \matter of fact, I have hast du seine Adresse? — ja, die hab ich tatsächlichI suppose you're leaving soon? — no, as a \matter of fact, I'll be staying for another two weeks ich nehme an, Sie reisen bald ab? — keineswegs, in der Tat habe ich vor, noch zwei Wochen zu bleibena \matter of form eine Formsacheas a \matter of interest aus Interesse, interessehalberjust as a \matter of interest, how much did you pay for it? ich frage nur aus Interesse, aber wie viel hast du dafür bezahlt?it's a \matter of life and [or or] death es geht um Leben und Todthat's a \matter of opinion das ist Ansichtssachea \matter of principle eine Frage des Prinzipsa \matter of record eine Tatsacheit's a \matter of record that... es ist allgemein bekannt, dass...a \matter of taste eine Geschmacksfragea \matter of time eine Frage der Zeitthe subject \matter of the book das Thema des Buchesit's no laughing \matter das ist nicht zum Lachenthat's another \matter das ist etwas anderesthat's another \matter altogether [or quite another \matter] das ist [wieder] etwas völlig [o ganz] anderesto let the \matter drop etwas auf sich beruhen lassen; (in a conversation) das Thema fallenlassen5. (problem)is anything the \matter? stimmt etwas nicht?there's nothing the \matter es ist alles in Ordnungwhat's the \matter with you? was ist los mit dir?what's the \matter with asking for a pay rise? was ist so schlimm daran, um eine Gehaltserhöhung zu bitten?no \matter das macht nichts, [das ist] kein Problemno \matter, I'll go myself kein Problem, ich gehe selbstno \matter what was auch [immer] passiertwe've got to get to the airport on time, no \matter what wir müssen pünktlich zum Flughafen kommen, egal wieno \matter what/when/who... ganz gleich [o egal], was/wann/wer...no \matter what you say, I won't leave him was du auch sagst, ich werde ihn nicht verlassento pretend that nothing is the \matter so tun, als ob nichts wäre6.that's how \matters stand at the moment so sieht es im Moment aus\matters came to a head with her resignation mit ihrem Rücktritt spitzte sich die Lage dann noch zuto help \matters/make \matters worse die Lage verbessern/verschlimmernto make \matters worse, it then started to rain heavily zu allem Überfluss fing es auch noch an, in Strömen zu regnento take \matters into one's own hands die Dinge selbst in die Hand nehmenin a \matter of seconds he was by her side es dauerte nur Sekunden bis er bei ihr warit was all over in a \matter of minutes nach wenigen Minuten war alles vorbeiit's only a \matter of a few dollars es geht nur um ein paar Dollarsand then there's the little \matter of the 80 euros you owe me und dann ist da noch die Kleinigkeit von 80 Euro, die du mir schuldest8. LAW\matter of fact Tatfrage f\matter of law Rechtsfrage f10.▶ not to mince \matter kein Blatt vor den Mund nehmen▶ for that \matter eigentlichI don't like him, nor does Ann, for that \matter ich mag ihn nicht, und Ann mag ihn im Grunde auch nichtII. vi1. (be of importance) von Bedeutung seinto him, animals \matter more than human beings ihm sind Tiere wichtiger als Menschenwhat \matters now is that... worauf es jetzt ankommt, ist, dass...that's the only thing that \matters das ist das Einzige, was zähltit really \matters to me das bedeutet mir wirklich etwas, das ist wirklich wichtig für mich▪ it \matters that... es macht etwas aus, dass...▪ it doesn't \matter das ist nicht wichtigI've spilt something on the carpet — it doesn't \matter ich habe etwas auf dem Teppich verschüttet — das macht nichtswould you rather go on Wednesday or Thursday — it doesn't \matter möchten Sie lieber am Mittwoch oder am Donnerstag fahren — das ist mir egalit doesn't \matter what the guests wear es spielt keine Rolle, wie die Gäste angezogen sindit didn't \matter anything to them es war ihnen völlig egalit doesn't \matter how long your hair is as long as it's tidy es spielt keine Rolle, wie lang deine Haare sind, solange sie gepflegt sindpeople who \matter Leute von Einfluss* * *['mtə(r)]1. norganic/inorganic matter — organische/anorganische Stoffe pl
2) (particular kind) Stoff madvertising matter — Reklame f, Werbung f
3) (MED: pus) Eiter m5) (= content) Inhalt mthe main matter of his speech was... — (der) Hauptgegenstand seiner Rede war...
6) (= question, affair) Sache f, Angelegenheit f; (= topic) Thema nt, Stoff mcan I talk to you on a matter of great urgency? — kann ich Sie in einer äußerst dringenden Angelegenheit sprechen?
in the matter of... — was... (+acc) anbelangt, hinsichtlich... (+gen)
there's the matter of my expenses —
it's no great matter — das macht nichts, das ist nicht so wichtig
that's another matter altogether, that's a very different matter — das ist etwas völlig anderes
it will be no easy matter (to)... — es wird nicht einfach sein, zu...
it's a serious matter — das ist eine ernste Angelegenheit, die Sache ist ernst
7) pl Angelegenheiten plbusiness matters — geschäftliche Angelegenheiten or Dinge pl, Geschäftliche(s) nt
8)I haven't seen him for weeks, nor for that matter has anybody else —
he wants to complain about it and for that matter, so do I — er will sich darüber beschweren und ich eigentlich auch
9)a matter of — eine Frage (+gen), eine Sache von
it's a matter of form/time — das ist eine Formsache/Zeitfrage or Frage der Zeit
it's a matter of taste/opinion — das ist Geschmacks-/Ansichtssache
it's a matter of adjusting this part exactly — es geht darum, dieses Teil genau einzustellen
it's a matter of 10 miles from... —
if it's just a matter of another 10 minutes, then I'll wait — wenn es sich nur noch um 10 Minuten handelt, dann warte ich solange
it's not just a matter of increasing the money supply — es ist nicht damit getan, die Geldzufuhr zu erhöhen
it's just a matter of trying harder — man muss sich ganz einfach etwas mehr anstrengen
you should always take your passport with you as a matter of course — es sollte für Sie eine Selbstverständlichkeit sein, stets Ihren Pass bei sich zu haben
earthquakes happen as a matter of course in that part of the world — Erdbeben sind in der Gegend an der Tagesordnung
10)I've decided to leave tomorrow, no matter what — ich gehe morgen, egal was passiert
no matter how/what/when/where etc... — egal, wie/was/wann/wo etc...
no matter how you do it — wie du es auch machst, egal, wie du es machst
11)sth is the matter with sb/sth — etw ist mit jdm/etw los; (ill) etw fehlt jdm
what's the matter? — was ist (denn) los?, was ist (denn)?
what's the matter with you this morning? – nothing's the matter — was hast du denn heute Morgen? – gar nichts
what's the matter with having a little fun? — was ist denn schon dabei, wenn man ein bisschen Spaß hat?
something's the matter with the lights — mit dem Licht ist irgendetwas nicht in Ordnung
as if nothing was the matter — als ob nichts (los) wäre
2. viit doesn't matter — (es or das) macht nichts, ist schon gut
I forgot it, does it matter? – yes, it does matter —
does it matter to you if I go? — macht es dir etwas aus, wenn ich gehe?
doesn't it matter to you at all if I leave you? — macht es dir denn gar nichts aus, wenn ich dich verlasse?
why should it matter to me if people are starving? — was geht es mich an, wenn Menschen verhungern?
it doesn't matter to me what you do — es ist mir (ganz) egal, was du machst
* * *matter [ˈmætə(r)]A sorganic matter organische Substanz;b) MED Eiter mthis is an entirely different matter das ist etwas ganz anderes;a matter of convention eine Frage des Anstandes;a matter of course eine Selbstverständlichkeit;as a matter of course selbstverständlich, natürlich;a matter of discretion eine Ermessensfrage;a) eine Tatsache,as a matter of fact tatsächlich, eigentlich, ehrlich gesagt;a matter of form eine Formsache;as a matter of form der Form halber;it is a matter of life and death es geht um Leben und Tod;as a matter of principle grundsätzlich, prinzipiell;it is a matter of finishing in time es geht darum, rechtzeitig fertig zu werden;a matter of taste (eine) Geschmackssache;a matter of time eine Frage der Zeit, eine Zeitfrage;for that matter eigentlich;a) hinsichtlich (gen),4. pl (ohne Artikel) die Sache, die Dinge pl:a) die Sache schlimmer machen,b) (Redew) was die Sache noch schlimmer macht;carry matters too far es zu weit treiben;as matters stand wie die Dinge liegen, nach Lage der Dinge;matters were in a mess es war eine verfahrene Geschichte5. the matter die Schwierigkeit:what’s the matter? was ist los?, wo fehlts?;what’s the matter with it (with him)? was ist (los) damit (mit ihm)?;what’s the matter with having the occasional glass of wine? was ist (schon) dabei, wenn man ab und zu ein Glas Wein trinkt?;what’s the matter now? was ist denn jetzt schon wieder los?;there’s nothing the matter nichts ist los;no matter! es hat nichts zu sagen!, nichts von Bedeutung!;it’s no matter whether … es spielt keine Rolle, ob …;no matter what he says was er auch sagt; ganz egal, was er sagt;no matter who … gleichgültig oder ganz egal, wer …;it made no matter to him that … es machte ihm nichts aus, dass …it’s a matter of £5 es kostet 5 Pfund;in a matter of weeks in ein paar Wochen;a matter of three weeks ungefähr drei Wochen;it is only a matter of minutes till … es kann nur ein paar Minuten dauern, bis …;it was a matter of 5 minutes es dauerte nur 5 Minuten;in a matter of minutes in Minutenschnelle;in a matter of seconds in Sekundenschnelle;it’s a matter of common knowledge es ist allgemein bekanntfor zu):a matter for reflection etwas zum Nachdenken8. (Ggs äußere Form)a) Stoff m, Thema n, (behandelter) Gegenstand, Inhalt m (eines Buches etc)b) (innerer) Gehalt, Substanz f:strong in matter but weak in style inhaltlich stark, aber stilistisch schwach;matter and manner Gehalt und Gestaltmatter of Britain Bretonischer Sagenkreis (um König Arthur)for für, zu):13. TYPOa) Manuskript nB v/iit doesn’t matter es macht nichts (aus), es tut nichts;it didn’t matter to them es machte ihnen nichts aus;it hardly matters to me es macht mir nicht viel aus;it little matters es spielt kaum eine Rolle, es ist ziemlich einerlei2. MED eitern* * *1. noun1) (affair) Angelegenheit, diemoney matters — Geldangelegenheiten od. -fragen
that's another or a different matter altogether or quite another matter — das ist etwas ganz anderes
and to make matters worse... — und was die Sache noch schlimmer macht/machte,...
2) (cause, occasion)a/no matter for or of... — ein/kein Grund od. Anlass zu...
4)a matter of... — (something that amounts to) eine Frage (+ Gen.)...; eine Sache von...
it's a matter of taste/habit — das ist Geschmack- / Gewohnheitssache
[only] a matter of time — [nur noch] eine Frage der Zeit
it's just a matter of working harder — man muss sich ganz einfach [bei der Arbeit] mehr anstrengen
Do you know him? - Yes, as a matter of fact, I do — Kennst du ihn? - Ja, ich kenne ihn tatsächlich
5)what's the matter? — was ist [los]?
is something the matter? — stimmt irgendetwas nicht?; ist [irgend]was (ugs.) ?
6)7)no matter! — [das] macht nichts!
no matter how/who/what/why — etc. ganz gleich od. egal (ugs.), wie/wer/was/warum usw.
8) (material, as opposed to mind, spirit, etc.) Materie, die2. intransitive verb[in]organic/solid/vegetable matter — [an]organische/feste/pflanzliche Stoffe
what does it matter? — was macht das schon?; was macht's? (ugs.)
what matters is that... — worum es geht, ist...
doesn't matter — [das] macht nichts (ugs.)
it doesn't matter how/when — etc. es ist einerlei, wie/wann usw.
does it matter to you if...? — macht es dir etwas aus, wenn...?
the things which matter in life — [das,] worauf es im Leben ankommt
* * *n.Angelegenheit f.Gegenstand m.Grund ¨-e m.Materie -n f.Sache -n f. -
96 voucher
voucher 1. ACC Buchungsbeleg m; 2. BANK Verrechnungsscheck m; 3. GEN Beleg m, Bon m, Gutschein m (coupon); 4. S&M Belegkopie f, Durchführungsbeleg m, Unterlage f (advertising, voucher copy) -
97 plan
мен. план; проект; програмазаздалегідь розроблена, підготовлена менеджментом (management²) програма дій, процедур тощо, за якою передбачають виконання організаційних цілей, завдань, обсягу роботи і т. ін.═════════■═════════action plan план заходів; advertising plan план реклами • рекламний план • план рекламної кампанії; allocation plan план розподілу чого-небудь; alternative plan варіант плану • альтернативний план; amended plan уточнений план; annual plan річний план; appraisal plan система оцінювання; approved plan затверджений план; assistance plan план допомоги; balanced plan збалансований план; basic plan основний план • опорний план; bonus plan система заохочення • система заохочувальних винагород; brand plan план випуску марки • план випуску марочного товару; budget plan кошторисний план; business plan комерційний план • бізнес-план • план ділової активності; business-building plan план розширення діяльності; business-portfolio plan план розвитку сфери діяльності; campaign plan план рекламної кампанії; capacity plan план підвищення продуктивності • план розвитку виробничої потужності; capital investment plan план капіталовкладень; capital spending plan програма капіталовкладень; coherent plan послідовний план • внутрішньо скоординований план; combined plan поєднаний план; communications plan план комунікації; company-wide plan загальнофірмовий план; compensation plan програма відшкодовування; complete plan комплексний план; comprehensive plan комплексний план; concrete plan конкретний план; consumption plan план споживання; contingent consumption plan умовний план споживання; coordinated plan координований план; copy plan структура тексту; cost finding plan система калькуляційних відомостей; counter plan зустрічний план; coupon plan купонна програма; creative plan творчий план; credit plan кредитний план; current plan поточний план; daily plan добовий план • план на добу; decision plan схема прийняття рішень; delivery plan план постачання; departmental plan план відділу; development plan план розвитку; differential time plan почасово-прогресивна система заробітної плати; distribution plan план розподілу; draft plan проект плану; economic plan економічний план • господарський план; editorial plan редакційний план; elaborate plan старанно продуманий план; emergency plan план на випадок надзвичайних обставин • план на непередбачені випадки; employment plan програма забезпечення зайнятості; export plan план експорту; export-import plan план експорту-ім-порту товарів; family assistance plan програма допомоги багатодітним родинам; feasible plan допустимий план (у задачах лінійного програмування); financial plan фінансовий план; financing plan план фінансування; fixed plan твердий план • встановлений план; food stamp plan програма харчових купонів; formal plan формальний план; general plan загальний план; health insurance plan план медичного страхування; housing development plan програма житлового будівництва; implementation plan план здійснення наміченого; import plan план імпорту; initial plan вихідний план; inspection plan план інспекції • план приймального контролю; instalment plan план купівлі на виплат; integrated plan комплексний план; introductory plan ввідний план • план виходу на ринок; investment plan програма капіталовкладень; layaway plan відкладання і сплачування товару на виплат; lease plan план оренди; long-range plan перспективний план • довгостроковий план; long-term plan перспективний план • довгостроковий план; management plan план організаційної діяльності; market plan план роботи на ринку • план ринкової діяльності; marketing plan план збуту • план маркетингу; master plan генеральний план • зведений план; media plan план застосування засобів реклами • медіа-план; medium-term plan середньостроковий план; multistage plan багатоетапний план; multiple-time plan відрядно-прогресивна система заробітної плати; national plan національний план; national economic plan народногосподарський план; national media plan план застосування загальнонаціональних засобів реклами; objectionable plan неприйнятний план; on-going plan поточний план • план, який здійснюється в поточний період; operating plan виробничий план • оперативний фінансовий план; operational plan оперативний план; optimal plan оптимальний план; organization plan схема організаційної структури; organizational plan організаційний план • організаційна структура; outline plan схематичний план; output plan план випуску продукції; overall plan всеосяжний план; package plan комплексний план • пакет заходів • комплекс заходів; pay plan порядок виплати зарплати; payment plan план виплати; payout plan схема виплати; pension plan система пенсійного забезпечення; practicable plan здійсненний план; preliminary plan попередній план; procurement plan план закупівлі; product plan план виробництва товару • план випуску товару; product promotion plan план просування товару; production plan виробничий план; profit plan заходи для отримання прибутку; profit-sharing plan система участі в прибутках; projected plan план на майбутнє; promotion plan план стимулювання збуту • план стимулювання; provisional plan тимчасовий план; publicity plan план популяризації • рекламний план; purchase plan план закупівлі; quality assurance plan програма забезпечення якості продукції; quarterly plan квартальний план; recruitment plan план набору персоналу; research plan план досліджень; retirement plan план пенсійного забезпечення • пенсійна програма; revised plan переглянутий план; rough plan приблизний план • орієнтовний план; sales plan план збуту; sales promotion plan план стимулювання збуту; sampling plan програма вибіркового обстеження • план вибіркового контролю; short-range plan короткостроковий план; short-term plan короткостроковий план; spending plan програма витрат; stowage plan план розміщення вантажу в вантажних приміщеннях судна; strategic plan стратегічний план; summary plan зведений план; supply plan план постачання; support plan план допомоги; survey plan план обстеження; systematic plan комплексний план; tactical plan тактичний план; target profit plan заходи для отримання цільового прибутку; technical plan технічний план; trial-use plan пробне вживання товару; turnover plan план обороту; unacceptable plan неприйнятний план; underestimated plan нереальний план; wage plan система заробітної плати; workable plan здійсненний план; working plan робочий план; yearly plan річний план; zone plan зональний план═════════□═════════according to plan згідно з планом • за планом • відповідно до плану; plan for expansion програма розвитку; plan of action план дій; plan of distribution план розподілу • план розміщення; plan of operation план роботи; to abandon a plan відмовлятися/відмовитися від плану • скасовувати/скасувати план; to adhere to a plan дотримуватися/дотриматися плану • додержуватися/додержатися плану; to adjust a plan вивіряти/вивірити план • коригувати/відкоригувати план; to approve a plan затверджувати/затвердити план; to carry out a plan виконувати/ виконати план; to coordinate plans координувати/скоординувати плани; to draw up a plan упорядковувати/упорядкувати план • накреслювати/накреслити план; to elaborate onaplan розробляти/розробити план; to execute a plan виконувати/ виконати план; to finance a plan фінансувати план; to fund a plan фінансувати план; to go ahead with plans реалізовувати/реалізувати план; to implement a plan виконувати/виконати план; to incorporate in a plan включати/включити в план; to interfere with plans розладнувати/розладнати плани; to launch a plan братися/взятися за виконання плану; to make plans складати/скласти плани; to negotiate a plan обговорювати/обговорити план; to offer a plan пропонувати/запропонувати план; to outline a plan накреслювати/накреслити план; to prepare a plan готувати/підготувати план; to propose a plan пропонувати/запропонувати план; to put forward a plan висувати/висунути план; to reconsider a plan переглядати/переглянути план; to refine a plan уточнювати/уточнити план; to revise a plan переглядати/переглянути план; to spoil plans розладнувати/розладнати плани; to submit a plan подавати/подати план на розгляд; to work out a plan розробляти/розробити план -
98 soft
1 nounsofts biens m pl non durablessoft commodities biens m pl non durables;COMPUTING soft copy visualisation f sur écran;soft currency devise f ou monnaie f faible;soft goods biens non durables; British tissus m pl, textiles m pl;soft loan prêt m bonifié;American POLITICS soft money = sommes employées pour le financement d'une campagne électorale en utilisant divers stratagèmes afin de rester dans la légalité;COMPUTING soft return saut m de ligne automatique;soft sell méthode f de vente non agressiveThe result has been to introduce advertising material that marketers describe as relevant to, as an extension of, or as "contextual" to the content -- less intrusive and in-your-face than flashy, oversized banners or pop-up ads. The soft sell in other words.
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99 circulation
тираж; распространение; обращение; кругооборот♦ "all other" circulation районы распространения газеты за пределами города, в котором она издается; зоны розничной продажи издания♦ daily effective circulation (DEC) эффективная суточная аудитория имевших контакт с наружной рекламой в течение суток♦ net advertising circulation (NAC) чистый рекламный тираж♦ net paid circulation оплаченная часть тиража♦ newsstand circulation тираж издания, продаваемый в розницу♦ quality circulation качественная часть тиража, распространяемая среди аудитории с желательными для издания демографическими характеристиками♦ waste circulation бросовый тираж; часть аудитории издания, не являющаяся целевой группой рекламодателя♦ single-copy circulation распространение печатного издания в розницу -
100 paper
1. n бумага2. n лист бумагиmachine-glazed paper — бумага, глазированная с одной стороны
3. n пакетpaper bag — пакет; бумажный мешок
4. n листок5. n документfalsified paper — подложный, фальшивый документ
6. n личные или служебные документыboxed paper — бумага, уложенная или упакованная в коробку
7. n собир. бумажные деньги, бумажные денежные знаки, банкноты, кредитные билетыpaper shale — листоватый глинистый сланец, бумажный сланец
paper web — лента бумаги, бумажная лента; бумажный рулон
8. n собир. векселяpaper is as good as ready money — вексель — всё равно что наличные деньги
9. n собир. газета, журнал10. n собир. экзаменационный билет11. n собир. письменная работа12. n собир. научный доклад, статьяinvited paper — заказная статья; заказной доклад
13. n собир. обои14. n разг. контрамарка15. n разг. контрамарочникhow much paper there was yesterday we do not know but the hall was full — мы не знаем, сколько вчера было контрамарочников, но театр был полон
16. n разг. амер. сл. краплёные карты17. n разг. амер. сл. доллар18. n разг. папье-машеcases, stands, tea-boards all of paper finely varnished and painted — коробки, подставки, чайные подносы из папье-маше, искусно разрисованные и покрытые лаком
19. a бумажный; сделанный из бумаги20. a существующий только на бумаге; фиктивныйpaper profits — доходы, имеющиеся только на бумаге, фиктивные доходы
21. a газетный22. a тонкий как бумага23. a канцелярский24. a театр. заполненный контрамарочниками25. v завёртывать в бумагу26. v оклеивать обоями27. v снабжать бумагой28. v тех. обрабатывать наждачной бумагой29. v полигр. подклеивать форзацСинонимический ряд:1. commercial paper (noun) bank note; bill; bill of exchange; commercial paper; draft; money; note2. document (noun) certificate; document; legal paper; official document; proof; record3. newspaper (noun) daily; daily journal; journal; newspaper; publication; tabloid4. report (noun) article; composition; essay; exposition; report; theme; writing5. hang wallpaper (verb) decorate; hang; hang wallpaper; line; overlay; paste up; plaster; refinish; wallpaper
См. также в других словарях:
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