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121 agreement
n1) соглашение; договор; контракт
- accord-cadre framework agreement
- after-sales servicing agreement
- agency agreement
- arbitration agreement
- area agreement
- assignment agreement
- average demurrage agreement
- bank agreement
- barter agreement
- best-efforts agreement
- bilateral agreement
- blanket agreement
- bonus agreement
- brokerage agreement
- business agreement
- buy-and-sell agreement
- buy-back agreement
- cartel agreement
- clearing agreement
- collateral agreement
- collective agreement
- collective wage agreement
- commercial agreement
- compensation agreement
- complete agreement
- composition agreement
- composition agreement with creditors
- consignment agreement
- contractual agreement
- coproduction agreement
- credit agreement
- credit trading agreement
- crosslease agreement
- cross-licensing agreement
- double taxation agreement
- Dutch agreement
- early agreement
- economic agreement
- economic cooperation agreement
- employment agreement
- engineering agreement
- financial agreement
- foreign economic agreement
- framework agreement
- franchise agreement
- free-trade agreement
- general agreement
- General agreement on Tariffs and Trade
- gentlemen's agreement
- global agreement
- government agreement
- hire purchase agreement
- indemnity agreement
- interbank agreement
- intergovernmental agreement
- international agreement
- international commodity agreement
- interstate agreement
- joint liability agreement
- joint venture agreement
- knock-for-knock agreement
- lease agreement
- leasing agreement
- licence agreement
- licensing agreement
- loan agreement
- long-standing agreement
- long-term agreement
- loss-sharing agreement
- maintenance agreement
- management agreement
- market sharing agreement
- matched sale-purchase agreement
- monetary agreement
- multilateral agreement
- mutual agreement
- national agreement
- negotiated agreement
- one-time agreement
- operating agreement
- original agreement
- package agreement
- partnership agreement
- patent agreement
- payments agreement
- preferential agreement
- preliminary agreement
- price fixing agreement
- private agreement
- procedural agreement
- production cooperation agreement
- provisional agreement
- project agreement
- reciprocal agreement
- reciprocity agreement
- recourse agreement
- rental agreement
- repurchase agreement
- revolving credit agreement
- sale and repurchase agreement
- salvage agreement
- selective distribution agreement
- service agreement
- servicing agreement
- ship's agency service agreement
- short-term agreement
- sole agency agreement
- standby agreements
- standard agreement
- standstill agreement
- sublicence agreement
- submission agreement
- surety bond agreement
- tacit agreement
- tariff agreement
- tax exemption agreement
- temporary agreement
- tenancy agreement
- tentative agreement
- threshold agreement
- trade agreement
- trade-and-payments agreement
- trademark agreement
- trust agreement
- trusteeship agreement
- underwriting agreement
- unilateral agreement
- verbal agreement
- working agreement
- agreement in force
- agreement of intent
- agreement on cooperation
- agreement on delivery
- agreement on supply
- agreement on tariffs and trade
- agreement on tourism
- agreement on trade and navigation
- agreement to sell
- accede to an agreement
- achieve agreement
- amend a trade agreement
- annul an agreement
- attain agreement
- break an agreement
- bring an agreement into force
- cancel an agreement
- come to an agreement
- conclude an agreement
- confirm an agreement
- contract out of an agreement
- dissolve an agreement
- draft an agreement
- draw up an agreement
- enter into an agreement
- finalize an agreement
- infringe an agreement
- initial an agreement
- join an agreement
- keep an agreement
- make an agreement
- observe an agreement
- prolong an agreement
- ratify an agreement
- reach agreement
- renew an agreement
- repudiate an agreement
- rescind an agreement
- revise an agreement
- revoke an agreement
- sign an agreement
- terminate an agreement
- violate an agreement
- witness an agreementEnglish-russian dctionary of contemporary Economics > agreement
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122 purchase contract
юр., торг. договор покупки, контракт на закупку (договор между продавцом и покупателем, оговаривающий условия покупки какого-л. актива)Syn:See:
* * *
purchase agreement (contract) = underwriting agreement.* * * -
123 пользоваться спросом
1) General subject: be desirable (Chinese art and antiques remain highly desirable in the international market), (большим) be in demand, be in requisition, have the call, (большим) to be in (great) demand, to be in favor, to be in requisition, sell at a premium2) Economy: be in demand, be in favor, be in request3) Accounting: be in favour4) Advertising: be in fashion, be in great demand, find ready market5) Business: meet a ready market, meet with a ready market sale6) Makarov: find a market, find a quick sale, find a ready market, find a ready saleУниверсальный русско-английский словарь > пользоваться спросом
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124 salida
f.1 departure (partida).va a efectuar su salida it's about to depart2 start (sport).dar la salida a una carrera to start a racesalida nula false start3 exit, way out (place).¿dónde está la salida? where's the way out?salida de emergencia emergency exitsalida de humos air ventsalida de incendios fire exit4 trip (viaje).5 appearance (aparición) (de revista, nuevo modelo).a la salida del sol at sunriseesta llave regula la salida del agua this tap o (British) faucet controls the flow of water (United States)6 output (commerce) (producción).este producto no tiene salida there's no market for this product7 output (computing).8 way out.si no hay otra salida if there's no alternative9 witty remark (ocurrencia).tener salidas to be wittysalida de tono out-of-place remark10 departure gate.11 starting point, start.12 excursion, sally.13 computer output, output.14 exodus, exit.15 production.16 exitus, outlet.17 efflux.past part.past participle of spanish verb: salir.* * *1 (partida) departure2 (puerta etc) exit, way out4 (viaje corto) trip5 (de un astro) rising6 DEPORTE start7 COMERCIO outlet, market8 FINANZAS outlay, expenditure9 figurado (ocurrencia) witty remark, witticism10 figurado (escapatoria) solution, way out11 figurado (perspectiva) opening12 TÉCNICA outlet13 INFORMÁTICA output14 (en naipes) lead15 (parte que sobresale) projection\de salida from the startno tener otra salida figurado to have no other optiontener salida a to open on to, come out atsalida de artistas stage doorsalida de efectivo cash outflowsalida de emergencia emergency exitsalida de incendios fire exitsalida de tono unfortunate remark, improper remarksalida del sol sunrisesalida nula false start* * *noun f.1) exit2) departure3) way out4) witty remark•* * *SF1) [de un lugar]•
a la salida, te esperaremos a la salida — we'll wait for you on the way outhubo salida a hombros para el primero de los diestros — the first matador was carried out of the ring shoulder-high
•
dar salida a, el pasillo que da salida a la pista de tenis — the passageway which leads out (on)to the tennis courtnecesitaba dar salida a su creatividad — he needed to give expression to o find an outlet for his creativity
visado•
puerta de salida — exit door2) (=aparición)los fans esperaban su salida al escenario — the fans were waiting for her to come (out) onto the stage
tras la salida de los futbolistas al terreno de juego — after the footballers came/went out onto the pitch
3) (=lugar) [de edificio] exit, way out; [de autopista] exit, turn-off¿dónde está la salida? — where's the exit o the way out?
salida — [encima de la puerta] exit; [en el pasillo] way out, exit
callejón•
tener salida a algo, nuestro edificio tiene salida a las dos calles — our building has access onto both streets4) [de avión, tren] departureel autobús efectuará su salida desde el andén número cuatro — the bus will depart from bay number four
después de la salida del tren — after the train leaves, after the departure of the train
5) (=escapada) [de viaje] trip; [de excursión] trip, outing; [por la noche] night out, evening outen mi primera salida al extranjero — on my first trip abroad, on my first foreign trip
me controlaban mucho las salidas por la noche — they kept tight control of my nights out o my going out at night
6) (=comienzo) [de carrera, desfile] startfuimos a ver la salida de la procesión — we went to see the start of the procession, we went to see the procession move off
los corredores estaban preparados para la salida — the runners were ready for the start (of the race)
Palmer tuvo una mala salida del tee — (Golf) Palmer played a poor tee shot
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dar la salida — to give the starting signales el encargado de dar la salida a la carrera — he is the one who starts the race o gives the starting signal for the race
salida en falso, salida falsa — false start
parrilla 2)salida lanzada — running start, flying start
7) (Teat) [al entrar en escena] appearance; [para recibir aplausos] curtain-callhago una sola salida al principio de la obra — I only make one appearance at the beginning of the play
8) (=solución) solutionla única salida está en la negociación — the only way out is through negotiation, the only solution is to negotiate
buscan en la música una salida a sus frustraciones — they try to find an outlet for their frustration in music
no le quedaba otra salida que la dimisión — she had no alternative o option but to resign
9) [al hablar]hum¡qué buena salida! — that was a really witty comment!
¡vaya salidas de bombero que tuvo! — he dropped some real clangers! *
salida de tono, fue una salida de tono — it was inappropriate o uncalled-for
10) (Com) [de producto] launch•
dar salida a, dar salida a los excedentes agrícolas — to find an outlet for surplus produce•
tener salida — to sell welltener una salida fácil — to have a ready market, be a soft sell
11) (Econ) (=cargo) debit entry12) pl salidas [en el trabajo] openings, job opportunitiesesa carrera no tiene apenas salidas — there are very few openings o job opportunities for someone with that degree
13) (Téc) [de aire, gas, vapor] vent; [de agua] outlet14) (Inform) output15) (=prenda)salida de baño — Cono Sur [en casa] bathrobe; [en playa, piscina] beach robe
16) (Arquit) (=saliente) projection17) (Mil) [para el ataque] sortie18) (Naipes) lead* * *1) ( hacia el exterior)( lugar)a) (de edificio, lugar) exitb) ( de tubería) outlet, outflow; ( de circuito) outlet2)a) ( acción)el gobierno les ha negado la salida del país — the government has refused to allow them to leave the country
impedir la salida de divisas — to prevent currency being taken out of o leaving the country
b) ( como distracción)una salida al campo — an outing o a trip to the country
c) (de líquido, gas, electricidad) outputd)3) ( partida)(de tren, avión) departuresalidas nacionales/internacionales — domestic/international departures
4) (Dep) ( en una carrera) start5)a) ( solución)b) ( posibilidades)6) (Com, Fin) ( gasto) payment7) ( ocurrencia)este chico tiene cada salida... — this child comes out with the funniest things...
fue una salida que nos hizo reír mucho — his remark o comment had us all in stitches
•* * *1) ( hacia el exterior)( lugar)a) (de edificio, lugar) exitb) ( de tubería) outlet, outflow; ( de circuito) outlet2)a) ( acción)el gobierno les ha negado la salida del país — the government has refused to allow them to leave the country
impedir la salida de divisas — to prevent currency being taken out of o leaving the country
b) ( como distracción)una salida al campo — an outing o a trip to the country
c) (de líquido, gas, electricidad) outputd)3) ( partida)(de tren, avión) departuresalidas nacionales/internacionales — domestic/international departures
4) (Dep) ( en una carrera) start5)a) ( solución)b) ( posibilidades)6) (Com, Fin) ( gasto) payment7) ( ocurrencia)este chico tiene cada salida... — this child comes out with the funniest things...
fue una salida que nos hizo reír mucho — his remark o comment had us all in stitches
•* * *salida11 = departure, egress, exit, outlet, outing, escape route, turnover, work-around [workaround], stock turnover, turnover of stock, flight mission, way out, turn-off.Ex: Apart from its undoubted value in its own right, Sears' provides a valuable model or point of departure for others.
Ex: The reduction of public access and egress to a single point well controlled by electronic or other means goes some way to reduce the loss of books.Ex: A cash desk should be placed by each exit.Ex: Hawthorne gave an uneasy laugh, which was merely the outlet for her disappointment.Ex: The 1st calendar of events included a slide show, a literary afternoon, travel tips, and a picnic and outing.Ex: At present the onus appears to be on individual library directors to develop alternative career paths and escape routes = Por ahora la responsabilidad de desarrollar trayectorias profesionales y vías de escape alternativas parece recaer sobre los directores de la biblioteca en cuestión.Ex: Yet the genuine stockholding bookseller is committed to holding good stocks of books for the customers' benefit which means that he does not aim simply at buying in the books with the quickest turnover.Ex: Obviously, the work-around is to cut-and-paste this into the end of the document, but why did this happen in the first place?.Ex: The booksellers in the sample 'turned over their stocks on average about four times a year' though rates of stock turnover varied widely.Ex: ' Turnover of stock' is, then, an important part of successful and lively bookselling.Ex: The collection is composed of more than 400,000 prints and negatives from photographs taken during 1,258 separate flight missions, most of which were flown over California.Ex: She racked her brains for a way out but could not find anything successful.Ex: There's a great gas station and convenience store at the turn-off.* a la salida = on the way out.* asesor de salidas profesionales = career(s) adviser.* bandera de salida, la = checkered flag, the.* callejón sin salida = blind alley, catch 22, cul-de-sac, dead end, impasse, dead end street, deadlock, standoff.* caudal de salida = flow rate.* con salida al mercado = due out.* consejero sobre salidas profesionales = career advisor, career counsellor.* control de salida = exit barrier.* dar el pistoletazo de salida = fire + the starting gun.* dar salida a = vent.* de salida = outgoing.* disco de salida = output diskette.* dispositivo de salida = output equipment.* encontrar la salida a = find + a/the way out of.* encontrar una salida a = find + a/the way out of.* entradas y salidas = comings and goings.* estrategia de salida = exit strategy.* fecha de salida = departure date.* fichero de salida = outgoing file.* fichero de salida de datos = communication output file.* hora de salida = departure time, check-out time.* información sobre salidas profesionales = career(s) information.* la mejor salida = the best way forward.* libro de registro de entrada y salida de cartas = letterbook [letter book].* no tener salida = be stuck, get + stuck.* orientación sobre salidas profesionales = career guidance.* parrilla de salida = starting grid.* pasillo de salida = exit lane.* pistoletazo de salida = starting signal, starting gun.* precio de salida = starting price.* primera posición de salida = pole start, pole position.* puerta de salida = exit door.* registro de salida de cartas = outward letterbook.* salida de aire = venting.* salida de artistas = stage door.* salida de datos = output.* salida de emergencia = emergency exit.* salida de humos = flue.* salida de incendios = fire exit.* salida de lectores = public exit.* salida del sol = sunrise.* salida del sol, la = rising of the sun, the.* salida en falso = false start.* salida lateral = side entrance.* salida nula = false start.* salida profesional = career opportunity, career path, career pattern, career option.* salidas profesionales = careers guidance, career development, career planning, careers education, employability, job opportunities.* sin salida al mar = land-bound [landbound], land-locked [landlocked].* sistema de control de la salida = exit control system.* sondeo hecho a la salida = exit survey.* tacos de salida = starting blocks.* válvula de salida = outlet valve.* vía de salida = exit lane.salida22 = witticism, witty remark, witty remark, quip.Ex: It uses humor rather than witticisms, and self-deprecation rather than deprecation of the professional field.
Ex: Youll never be short on a witty remark with a database of almost 180000 jokes.Ex: Youll never be short on a witty remark with a database of almost 180000 jokes.Ex: His genius is sometimes most evident in his quips.* * *A (lugar)1 (de un edificio, lugar) exit[ S ] salida exitdimos mil vueltas buscando la salida we went round and round looking for the way out o the exittodas las salidas de Bilbao all the roads out of BilbaoBolivia no tiene salida al mar Bolivia has no access to the seaes una calle sin salida it's a dead end2 (de una tubería) outlet, outflow; (de un circuito) outlet3 ( Inf) tbsalida del sistema logoff, logoutCompuestos:(en un teatro) stage door; (en una sala de conciertos) artists' entrance● salida de emergencia/incendiosemergency/fire exitB1(acción): me lo encontré a la salida I met him on the way out, I met him as I was leavingquedamos en encontrarnos a la salida del concierto we arranged to meet at the end of o after the concertacelera a la salida de la curva accelerate (as you come) out of the curveel gobierno les ha negado la salida del país the government has refused to allow them to leave the countryimpedir la salida de divisas to prevent currency being taken out of o leaving the countryestaban esperando la salida de la novia they were waiting for the bride to appearla salida del primer toro the entry of the first bull2(como distracción): es su primera salida desde que la operaron it's the first time she's been out since her operationuna salida a la ópera an evening at the operauna salida al campo an outing o a trip to the country3 (de un líquido, gas) output; (de un circuito) output4la salida del sol sunriseCompuesto:(para la playa) beach robe; (para la casa) bathrobeA (de un tren, avión) departureLANSA anuncia la salida del vuelo 503 LANSA announces the departure of flight 503el tren efectuará su salida por vía cinco the train will leave from track five[ S ] salidas nacionales/internacionales domestic/international departuresB ( Dep) (en una carrera) startdan la salida con un disparo a gun is fired to start the race o to signal the startCompuestos:false startfalse startA1(solución): no le veo ninguna salida a esta situación I can see no way out of this situationhay que buscar una salida a la crisis económica a solution must be found to the economic crisisvamos a tener que aceptar, no nos queda otra salida we're going to have to accept, we have no option2(posibilidades): la informática, hoy en día, tiene muchas salidas nowadays there are many openings o job opportunities in computingesta prenda no tiene mucha salida this garment doesn't sell very wellentradas y salidas income and expenditure, receipts and outgoings ( BrE)C(ocurrencia): este chico tiene cada salida … this child comes out with the funniest things …fue una salida que nos hizo reír mucho his remark o comment had us all in stitchesCompuesto:fue una salida de tono it was totally out of place, it was a totally inappropriate thing to say/do* * *
salida sustantivo femenino ( hacia el exterior)
1
◊ salida de emergencia/incendios emergency/fire exit;
todas las salidas de Bilbao all the roads out of Bilbao;
es una calle sin salida it's a dead end
( de circuito) outlet
2a) ( acción):
nos encontramos a la salida del concierto we met at the door after the concert;
una salida al campo an outing o a trip to the country
c)
( partida)
1 (de tren, avión) departure;
( on signs) salidas nacionales/internacionales domestic/international departures
2 (Dep) ( en una carrera) start
1 ( solución):
no nos queda otra salida we have no other option
2 (Com, Fin) ( gasto) payment
salido,-a adjetivo
1 (saliente, prominente) projecting
(frente, pómulos, etc) prominent
(ojos) bulging
familiar sticky-out
2 fam pey (cachondo) horny, randy
salida sustantivo femenino
1 (lugar por donde se sale) exit, way out: nos pasamos diez minutos buscando la salida, we spent ten minutes looking for the way out
este carril tiene salida a la autopista, this lane leads onto the motorway
callejón sin salida, dead end
(de una tubería, desagüe) outlet, outflow
Inform output
2 (acción de salir) leaving
a la salida del trabajo, on leaving work
(de un tren, un avión) departure
(del Sol, de la Luna, etc) rising
salida del sol, sunrise
(viaje corto, excursión) trip
una salida al campo, an outing to the country
3 Dep start
dar la salida, to give the signal to start
línea de salida, starting line
4 (solución) option, solution: este problema no tiene salida, there's no solution to this problem
5 Lab prospect: la filosofía no tiene muchas salidas, there aren't many job opportunities in philosophy
6 (cese de una actividad) el próximo año se producirá mi salida del cargo, I'll be leaving the post next year
7 fig (agudeza, ocurrencia) witty remark
8 (comentario inapropiado) salida de tono, inappropriate remark
9 (puesta en venta, lanzamiento de un producto) la salida del nuevo periódico se producirá el lunes, the new newspaper will be launched onto the market next Monday
10 Fin (gasto) hemos tenido demasiadas salidas en concepto de compra de materiales, purchase of materials has led to an unacceptable increase in spending
' salida' also found in these entries:
Spanish:
acaso
- callejón
- dirigir
- efectuar
- emergencia
- empujar
- escape
- escorrentía
- expectante
- fichar
- forzuda
- forzudo
- panel
- prever
- punto
- retardar
- taponar
- bloquear
- cortada
- desvío
- escapatoria
- excursión
- lateral
- línea
- obstruir
- partida
- retrasar
- tapar
- ver
English:
blind alley
- checkout
- clock off
- clock out
- crowd
- cul-de-sac
- dead end
- departure
- exit
- false start
- fight
- fire exit
- hasty
- off
- out
- outlet
- output
- rise
- rising
- sailing
- seal off
- stampede
- start
- starter
- starting block
- starting line
- starting post
- starting price
- sunrise
- sunup
- takeoff
- turn off
- way
- wisecrack
- block
- catch
- curtain
- dead
- emergency
- false
- flotation
- flying
- land
- mark
- quip
- ramp
- release
- rush
- stand
- starting
* * *salida nf1. [partida, marcha] departure;tenían prevista la salida al amanecer they intended to leave at dawn;el tren con destino a Santiago va a efectuar su salida por la vía 4 the Santiago train is about to depart from platform 4;salidas nacionales/internacionales [en aeropuerto] national/international departures2. [lugar para salir] [de edificio, recinto] exit, way out;[de red de cables, cañerías] outlet;gira en la próxima salida turn off at the next exit;la región no tiene salida al mar the region has no outlet to the sea;salida 20 [en autopista] junction 20;¿dónde está la salida? where's the way out?;salida [en letrero] exit, way out;esta calle no tiene salida this road's a dead end;todas las salidas de Caracas estaban colapsadas traffic was at a standstill on all the roads leading out of Caracas;dar salida a [sentimientos] to vent, to let out;[ideas] to find an outlet for salida de emergencia emergency exit;salida de humos air vent;salida de incendios fire exit3. [en deportes, carreras] start;dar la salida a una carrera to start a racesalida nula false start4. [viaje] trip;una salida al extranjero a trip abroad;hicimos una salida al campo de un día we went out for the day to the country, we went on an outing to the country for a day5. [aparición] [de revista, nuevo modelo, producto] appearance;a la salida del sol at sunrise;su salida a escena fue recibida con aplausos her entry on stage was greeted with applause, she was applauded as she came on stage;Fin salida a bolsa [de empresa] flotationte espero a la salida del cine I'll meet you after the movie7. [solución] way out;es preciso encontrar una salida al problema/a esta situación we need to find a way round the problem/a way out of this situation;si no hay otra salida if there's no alternative8. [ocurrencia] witty remark;[pretexto] excuse;tener salidas to be witty;desde luego tiene cada salida… she certainly comes out with some witty remarkssalida de tono out-of-place remark [posibilidades] market;dar salida a [producto] to find an outlet for;este producto tiene mucha salida [posibilidades de venta] there's a big market for this product;[se vende] this product sells well;este producto no tiene salida [posibilidades de venta] there's no market for this product;[no se vende] this product doesn't sell10.salidas [en contabilidad] outgoings11. Informát output13.salidas [posibilidades laborales] openings, opportunities;carreras con salidas university courses with good job prospectssalida de playa beach robeSALIDA AL MARThe War of the Pacific, fought victoriously by Chile against Peru and Bolivia (1879-1883), was to have a huge influence on the later development of all three countries. The major incentive for turning a territorial dispute into a war was the rich deposits of nitrates (then a vital raw material for the production of fertilizers and explosives) in the Atacama Desert. By acquiring the Atacama, Chile also deprived Bolivia of its only access to the sea at the port of Antofagasta, with inevitably damaging consequences for the future economic and commercial development of the country. Bolivia's desire for a salida al mar (“outlet to the sea”) led it to seek alternative access to the Atlantic, and this was partly behind the outbreak of the horrific Chaco War with Paraguay (1932-1935), though the interest of foreign oil companies in possible oil deposits in the Chaco region was at least as important a factor. Today, Bolivia has adopted the peaceful road of negotiations with Chile to resolve the problem.* * *f2 TRANSP departuretomar la salida start;dar la salida give the starting signal o the off4 COM:tiene salida there’s a market for it;salida a bolsa flotation5 figopportunity, opening;salida profesional career opportunity* * *salida nf1) : exitsalida de emergencia: emergency exit2) : leaving, departure3) solución: way out, solution4) : start (of a race)5) ocurrencia: wisecrack, joke6)salida del sol : sunrise* * *salida n1. (puerta) exit / way out2. (acción de salir) way out3. (acción de irse) departure4. (en una carrera) start5. (excursión) outing6. (viaje) trip7. (solución) solution -
125 security
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126 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
127 торг
муж.
1) (действие) haggle, haggling, bargaining, chaffer;
тж. перен. wrangle торг длился очень долго ≈ this haggling/wrangle went on for a long time
2) уст. (базар) market
1. bargaining, haggling, traiding;
2. мн. (аукцион) (public) sale sg. ;
продавать что-л. с ~ов sell* smth. by auction/tenders/bid;
закрытые ~и closed tenders, auction by tender, closed (negotiated) bidding, sealed bid;
международные ~и international bid/tenders;
объявленные ~и invited/announced tenders;
открытые ~и open tenders, advertised bidding;
публичные ~и public auction/sale;
open tenders;
заявка на участие в ~ах bid, application for participation in tenders;
участие в ~ах participation in tenders, bid. -
128 subject
̘. ̈n.ˈsʌbdʒɪkt
1. сущ.
1) а) тема, предмет разговора;
сюжет;
муз. главная тема to address, deal with, discuss, take up, treat a subject ≈ затрагивать какую-л. тему to bring up a subject, to broach a subject ≈ начать обсуждение темы to tackle a subject ≈ энергично, оживленно обсуждать какую-л. тему dwell on a sore subject traverse a subject exhaust a subject delicate subject favorite subject thorny subject ticklish subject Syn: topic б) грам. подлежащее;
лог. субъект complex subject compound subject grammatical subject в) повод, причина( for - к чему-л.)
2) а) объект, предмет (of) б) дисциплина, предмет
3) а) субъект, человек;
мед. труп, подлежащий вскрытию (в частности, для анатомического театра) б) подданный, гражданин в) филос. субъект logical subject ≈ логический субъект ∙
2. прил.
1) а) зависимый, подвластный, подневольный, подчиненный Syn: dependent б) подверженный, склонный
2) подлежащий (произведению какой-л. обработки)
3. гл.
1) а) подчинять, покорять (to) The people were subjected to the conqueror's rule. ≈ Люди были подчинены законам завоевателей. б) подвергать( воздействию, влиянию и т. п.) (to) This metal should not be subjected to too high temperatures. ≈ Этот металл не следует подвергать воздействию высоких температур. Syn: expose
2) представлять, вносить (документ) предмет, тема (разговора и т. п.) - serious * серьезный вопрос - a * for discussion тема для дискуссии - to talk on serious *s говорить на серьезные темы - to change the * перевести разговор (на другую тему) - to return to one's * вернуться к прерванному разговору - to lead smb. on to the * of smth. навести кого-л. на разговор /на тему/ о чем-л. - enough on this * довольно об этом - the visit remains the * of animated discussion визит продолжает оживленно комментироваться сюжет, тема - tragic(al) * трагический сюжет - historical * историческая тема - the * of a play сюжет пьесы - a painter with a leaning to mythological *s художник со склонностью к мифологическим сюжетам предмет, дисциплина - compulsory *s обязательные предметы - * abstracting journal тематический реферативный журнал - * specialist отраслевой специалист - * label (полиграфия) отраслевая помета( в словаре и т. п.) объект, предмет - the * of an experiment объект опыта (медицина) труп (при вскрытии) повод, основание - a * for pity повод для сожаления - a * of press comment предмет комментариев в печати подданный - British * британский подданный субъект, человек - a good hypnotic * человек, легко поддающийся гипнозу /внушению/ - a hysterical * человек, страдающий истерией - a refractory * субъект, с которым нет сладу (грамматика) подлежащее - the logical * логическое подлежащее (философское) (юридическое) субъект - consious /thinking/ * мыслящий субъект - * of international law субъект международного права субстанция, реальность( музыкальное) тема - second * побочная тема (в сонатной форме) подчиненный, зависимый, подвластный - * nation * зависимое /несамостоятельное/ государство - to be held * находиться в зависимости /в подчинении/ - states * to foreign rule государства, находящиеся под иностранным владычеством - to be * to the laws of nature подчиняться законам природы (to) подверженный (чему-л.) ;
склонный (к чему-л.) - to be * to colds быть подверженным простуде - he is * to anger он вспыльчив - to be * to temptation легко поддаваться соблазну - Japan is exceedingly * to earthquakes Япония чрезвычайно подвержена землетрясениям (to) подлежащий (чему-л.) ;
зависящий( от чего-л.), обусловленный( чем-л.) - plan is * to modification в план могут быть внесены изменения - a treaty is * to ratification (любой) договор подлежит ратификации - to be * to a rule подпадать под правило - an article * to duty предмет, подлежащий обложению пошлиной - he has done things that are * to criticism некоторые его поступки нельзя не критиковать - the price is * to a discount of 5% цена подлежит скидке в 5: - to be * to call (коммерческое) подлежать возврату по первому требованию;
(военное) подлежать призыву - to be * to market fluctuations зависеть от колебаний рынка (информатика) предметный - * index предметный указатель;
индекс подчинять, покорять - to * a nation to smb.'s rule подчинить страну чьему-л. господству - to * tribes покорять племена - to * smb. to one's will подчинить кого-л. своей воле - he was unwilling to * himself to any inconvenience ему не хотелось мириться с какими бы то ни было неудобствами подвергать - to * smb. to cross-examination подвергнуть кого-л. перекрестному допросу - to * smb. to an operation сделать кому-л. операцию - to * oneself to ridicule стать предметом насмешек - he was *ed to severe criticism он подвергся суровой критике - the lecturer was *ed to very close questioning лектора забросали очень быстрыми вопросами - he refused to * himself to their judgement он отказался подчиниться их решению представлять - to * one's plans to smb.'s consideration представлять планы на чье-л. рассмотрение British ~ подданный Великобритании to change the ~ переменить тему разговора;
to traverse a subject обсудить вопрос core ~s основные учебные предметы (в учебном заведении) ;
основные вопросы( обсуждения) ~ тема;
предмет разговора;
сюжет;
to dwell on a sore subject останавливаться на больном вопросе ~ субъект, человек;
a hysterical subject истерический тип legal ~ субъект права main ~ основная дисциплина main ~ профилирующий предмет ~ предмет, дисциплина;
mathematics is my favourite subject математика - мой любимый предмет natural-born ~ подданный по рождению, урожденный подданный ~ труп (для вскрытия) ;
on the subject of касаясь (чего-л.) ;
while we are on the subject of money may I ask you... раз уж мы заговорили о деньгах, могу я узнать... optional ~ факультативный предмет subject вопрос ~ муз. главная тема ~ гражданин ~ дисциплина ~ объект, предмет (of) ~ объект ~ повод (for - к чему-л.) ;
a subject for pity повод для сожаления ~ подвергать (воздействию, влиянию и т. п.) ~ подвергать ~ вчт. подвергать ~ подверженный (to) ~ подданный ~ грам. подлежащее ~ подлежащий (to) ~ подчиненный, подвластный, зависимый ~ подчиненный, подвластный;
subject nations несамостоятельные государства ~ подчинять, покорять (to) ~ подчинять ~ предмет, дисциплина;
mathematics is my favourite subject математика - мой любимый предмет ~ предмет (договора, иска и т.п.) ~ предмет ~ представлять;
to subject a plan for consideration представить план на рассмотрение ~ проблема ~ филос. субъект ~ субъект, человек;
a hysterical subject истерический тип ~ субъект ~ тема;
предмет разговора;
сюжет;
to dwell on a sore subject останавливаться на больном вопросе ~ тема, вопрос, предмет ~ тема ~ труп (для вскрытия) ;
on the subject of касаясь (чего-л.) ;
while we are on the subject of money may I ask you... раз уж мы заговорили о деньгах, могу я узнать... ~ представлять;
to subject a plan for consideration представить план на рассмотрение ~ повод (for - к чему-л.) ;
a subject for pity повод для сожаления ~ подчиненный, подвластный;
subject nations несамостоятельные государства ~ of action предмет иска ~ of contention предмет спора ~ of controversy предмет спора ~ of sale товар ~ to в зависимости от ~ to зависящий от ~ to ограниченный ~ to подвергать ~ to подверженный ~ to подчиненный ~ to подчинять ~ to поскольку иное не предусматривается ~ to поскольку иное не содержится ~ to поскольку это допускается ~ to при соблюдении ~ to при условии, допуская, если ~ to при условии ~ to при условии соблюдения ~ to с сохранением в силе ~ to alteration в случае изменения ~ to approval в случае одобрения ~ to call подлежащий погашению по первому требованию ~ to change without notice при внесении изменений без уведомления ~ to collection в зависимости от поступления денежных средств ~ to collection при условии инкассации ~ to conditions на условиях ~ to confirmation подлежащий подтверждению ~ to contract при условии соблюдения договора ~ to duty при условии уплаты таможенной пошлины ~ to final payment при условии внесения последнего платежа ~ to final payment при условии окончательного расчета ~ to final payment при условии погашения долга ~ to goods unsold в зависимости от количества непроданных товаров ~ to necessary changes being made при условии внесения необходимых изменений ~ to notification в соответствии с уведомлением ~ to prior sale в зависимости от предыдущей продажи ~ to prosecution в соответствии с предъявленным иском ~ to proviso с оговоркой ~ to repurchase при условии обратной покупки ~ to revision подлежащицй пересмотру ~ to tax облагаемый налогом ~ to tax подлежит налогообложению ~ to uncertainty зависящий от неопределенности take ~ to принимать дело к рассмотрению to change the ~ переменить тему разговора;
to traverse a subject обсудить вопрос traverse: ~ (подробно) обсуждать;
to traverse a subject обсудить вопрос со всех сторон ~ труп (для вскрытия) ;
on the subject of касаясь (чего-л.) ;
while we are on the subject of money may I ask you... раз уж мы заговорили о деньгах, могу я узнать...
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