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1 advertising budget
рекл. рекламный бюджет (смета расходов фирмы на рекламу; а также сумма средств, выделяемых на рекламные цели)Syn:See:* * ** * *. . Словарь экономических терминов .* * *конкретное распределение ассигнований по средствам распространения рекламы и прочим видам мероприятий с указанием сроков проведения и объема каждого мероприятия -
2 advertising budget
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3 advertising budget
1) Реклама: рекламный бюджет, смета ассигнований на рекламу2) Деловая лексика: смета на рекламу, смета расходов на рекламу3) ЕБРР: расходы на рекламу -
4 advertising budget
English-russian dctionary of contemporary Economics > advertising budget
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5 advertising budget model
Реклама: модель разработки рекламного бюджетаУниверсальный англо-русский словарь > advertising budget model
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6 national advertising budget
Универсальный англо-русский словарь > national advertising budget
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7 budget
1. сущ.1)а) фин., учет бюджет, смета, финансовый план (план доходов и расходов на определенный срок; может иметься в виду соответствующий план государства, региона, компании или отдельного домохозяйства)ATTRIBUTES:
municipal budget — муниципальный бюджет, бюджет муниципального образования
national [state\] budget — государственный бюджет
COMBS:
a budget data — бюджетные данные, бюджетная информация
an item in [on\] a budget — статья в бюджете
the budget debate; the debate on the budget — обсуждение бюджета
The budget debate [the debate on the budget\] lasted for two days. — Обсуждение бюджета продолжались два дня.
to submit [present\] a budget — предоставить бюджет на рассмотрение
to pass [approve\] the budget — принять [одобрить, утвердить\] бюджет
The council could refuse to set a legal budget which would result in its being unable to borrow money and pay its employees. — Совет может отказаться от составления официального бюджета, в результате чего не сможет брать кредиты и оплачивать труд своих служащих.
See:consumer budget 1), actual budget, administrative budget, adopted budget, advertising and promotion budget, advertising budget, alternative budget, annual budget, appropriated budget, bottom-up budget, balanced budget, bottom-up budgeting, baseline budget, capital budget, cash budget, civilian budget, Common Budget, complete budget, congressional budget, continuous budget, consolidated budget, consolidated cash budget, construction budget 1), cost of goods manufactured budget, cost of goods sold budget, current budget, defense budget, deficit budget, departmental budget, direct labour budget, direct materials budget, draft budget, executive budget, family budget, federal budget 1), financial budget, fixed assets budget, fixed budget, flexed budget, flexible budget, forecast budget, full-employment budget, functional budget, high-employment budget, household budget, incremental budget, labour budget, lame-duck budget, life-cycle budget, line-item budget, local budget, long-range budget, manufacturing overhead budget, marketing budget, master budget, materials budget, merchandise budget, military budget, national income accounts budget, non-appropriated budget, operating budget, original budget, overhead budget, partial budget, participative budget, performance budget, planned budget, president's budget, production budget, profit budget, pro forma budget, programme budget, promotion budget 1) а), project budget 1) а), proposed budget, publicity budget, purchasing budget, regulatory budget, revised budget, sales cost budget, selling and administrative expense budget, short-range budget, state budget, stock budget, supporting budget, surplus budget, tax expenditure budget, top-down budget, training budget 1) а), travel budget 1) а), Treasury Budget, unbalanced budget, unified budget, zero-based budget, budget analyst, budget balance, budget deficit, budget director, budget surplus, budget accountant, budget allocation, budget analysis, budget analyst, budget assumption, budget authority, budget balance, budget bill, Budget Bureau, budget category, budget classification, budget day, budget deficit, budget director, budget engineer, budget estimates, budget examiner, budget expenditures, budget line, budget message, budget officer, budget planning, budget price, budget process, budget programming, budget proposal, budget receipts, budget report, budget resolution, budget revenues, budget statement, budget variance, budget year, balance the budget, Congressional Budget Office, Financial Statement and Budget Report, off-budget, Office of Management and Budget, on-budget, budgeting, backdoor financing, highlightsб) фин., учет бюджет (план хозяйственный деятельности, выраженный не в денежных, а в натуральных единицах; напр., план производства, в котором данные о количестве использованных материалов, запасов незавершенного производства на конец и начало планируемого периода и количестве готовой продукции приводятся в физических (натуральных) единицах измерения: штуках, килограммах и т. п.)See:production budget, labour budget, materials budget, stock budget, quantitative budget, purchasing budget, budget accountant2) фин., учет бюджет (сумма, выделенная на реализацию какой-л. программы, осуществление проекта или покрытие каких-л. целевых расходов)ATTRIBUTES:
tight budget — напряженный [ограниченный, стесненный\] бюджет
to exceed [stretch\] a budget — выходить за пределы бюджета
to cut [reduce\] a budget — урезать [сократить\] бюджет
See:advertising budget, construction budget 2), consumer budget 2), administrative budget, budget level, advertising and promotion budget, federal budget 1), training budget 1) б), travel budget 1) б), total budget, publicity budget, promotion budget 1) б), project budget 1) б) budget constraint3) фин., учет бюджет, бюджетный фонд* (единый пул средств, образуемый в течение данного периода и предназначенный для покрытия ряда расходов)To get reimbursed from our budget for purchases, you must fill out a voucher form. — Чтобы получить возмещение стоимости покупки из нашего закупочного фонда, вы должны заполнить подтверждающий документ.
4) эк. прир. баланс (схема движения какого-л. ресурса и оценка его запаса на начало и конец периода)energy budget — энергетический баланс (количественное описание энергообмена в физической или экологической системе)
See:5) общ. запас, большое количество.2. гл.If you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture. — Маловероятно, что вам удастся привлечь достаточное количество клиентов, чтобы поддерживать и развивать свое предприятие, если вы не выделите на маркетинг достаточное количество времени и денег.
фин., учет намечать, планировать, составлять бюджет [смету\], бюджетировать; предусматривать [выделять\] в бюджете, ассигновать по бюджету (выделять в бюджете сумму на какую-л. цель)to budget expenditures — составлять бюджет [смету\] расходов
The council is budgeting for a 25% increase in expenditure on roads. — Совет планирует двадцатипятипроцентное увеличение расходов на дороги.
How will I know how much to budget for my entire cruise vacation? — Как я узнаю, какие средства нужно выделить на весь круиз?
The university had to budget for an increase in the number of students. — Университету пришлось предусмотреть в бюджете средства на увеличение числа студентов.
See:3. прил.1) эк. дешевый, недорогой; экономичныйbudget price — низкая [невысокая\] цена
Syn:See:budget price 1)2) общ. малобюджетный, имеющий ограниченный бюджет, с ограниченными средствамиSee:
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бюджет: 1) детальный план (предполагаемые размеры) расходов и доходов правительства на новый финансовый год; 2) прогноз финансового положения предприятия (компании) в течение определенного периода; расчет материальных затрат и потребностей; обычно расчет идет от бюджета производства и материальных затрат к наличному бюджету и далее - к расчетному балансу компании и счету прибылей; 3) смета расходов и доходов по проекту, мероприятию; см. balanced budget; 4) экономичный, на основе продуманного бюджета, дешевый (напр., бюджетный отдых (budget holiday)).* * *• /vt/ ассигновать• бюджет* * *бюджет; смета; финансовая смета; планируемые расходы; план по расходам; план по расходам и доходам. Детальная смета финансовой деятельности, например, рекламный бюджет (смета расходов на рекламу), план сбыта, бюджет капиталовложений (смета инвестиций в основной капитал) . ассигновать; предусматривать в бюджете Словарь экономических терминов .* * *Финансы/Кредит/Валюта-----роспись денежных доходов и расходов государства, предприятия на определенный период, утвержденный в законодательном порядке см. bdgt-----количественное выражение плана, помощь для его координации и воплощения -
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 advertising and promotion budget
сокр. A&P budget рекл. бюджет рекламы и продвижения [стимулирования продаж\]* (смета расходов фирмы на рекламу и стимулирование продаж ее товара; а также сумма средств, выделяемых на эти цели)See:Англо-русский экономический словарь > advertising and promotion budget
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10 budget
1. n1) бюджет; детальный план доходов и расходов правительства
- ad budget
- additional budget
- administrative budget
- adverse budget
- advertising budget
- annual budget
- approved budget
- austerity budget
- autonomous budget
- balanced budget
- balanced state budget
- capital budget
- capital assets budget
- capital expenditure budget
- cash budget
- city budget
- consolidated budget
- consumer budget
- current budget
- defence budget
- deficit-free budget
- deficit-ridden
- department budget
- district budget
- double budget
- draft budget
- emergency budget
- excise budget
- expense budget
- extraordinary budget
- family budget
- federal budget
- fixed budget
- fixed assets budget
- flexible budget
- forecast budget
- formula budget
- government budget
- household budget
- independent budget
- labour budget
- legislative budget
- local budget
- low budget
- manpower budget
- manufacturing overhead budget
- master budget
- materials budget
- military budget
- mini budget
- multiple budget
- municipal budget
- national budget
- operating budget
- ordinary budget
- overall budget
- overhead budget
- performance budget
- physical budget
- planning budget
- practicable budget
- programme budget
- project budget
- proposed budget
- publicity budget
- purchase budget
- realizable budget
- regional budget
- sales budget
- sequestrated budget
- sliding-scale budget
- state budget
- state social insurance budget
- step budget
- supplementary budget
- surplus budget
- tough budget
- transitional budget
- unbalanced budget
- unified budget
- voted budget
- budget of expenditure
- budget of volume and expenditure
- approve the budget
- balance the budget
- bring in the budget
- build up a budget
- cut the budget
- decrease the budget
- draw up a budget
- exceed the budget
- execute the budget
- implement the budget
- include in the budget
- increase the budget
- make a budget
- open the budget
- pass the budget
- prepare the budget
- present the budget
- stretch the budget
- submit the budget
- subsidize from the budget
- work out a budget2. v2) планироватьEnglish-russian dctionary of contemporary Economics > budget
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11 budget
[ˈbʌdʒɪt]activities budget смета затрат по видам работ ad budget смета расходов на рекламу advertising budget смета на рекламу amended budget бюджет с внесенными поправками annual budget годовой бюджет balanced budget сбалансированный бюджет basic budget исходный бюджет budget ассигновать budget ассигновывать budget бюджет; финансовая смета budget бюджет budget запас; a budget of news куча новостей budget запас budget планировать budget предусматривать в бюджете, ассигновать (for) budget предусматривать в бюджете budget составлять бюджет budget уст. сумка и ее содержимое budget уровень budget финансовая смета budget of authorizations бюджетные ассигнования budget запас; a budget of news куча новостей budget of profit and loss смета доходов и расходов budget on accruals basis бюджет на основе накоплений capital budget периодический отчет о состоянии основного капитала capital budget смета вложений в основной капитал capital budget смета капиталовложений cash budget кассовый бюджет central government budget государственный бюджет circumscribed budget ограниченная смета circumscribed budget ограниченный бюджет Community budget бюджет Европейского экономического сообщества current and investment budget текущие статьи доходов и расходов и смета капиталовложений current budget текущие статьи доходов и расходов бюджета defence budget ассигнования на оборону defence budget военный бюджет draft budget проект бюджета draft budget проект сметы exceed the budget выходить из бюджета federal budget федеральный бюджет (США) framework budget общий бюджет household budget семейный бюджет introduce the budget вносить бюджет на рассмотрение investment budget смета капиталовложений lending budget ссудный бюджет liquidity budget бюджет ликвидности local authority budget муниципальный бюджет long-term budget долгосрочный бюджет municipal budget городской бюджет national budget государственный бюджет operating budget оперативная смета operating budget смета текущих затрат pared budget урезанная смета pared budget урезанный бюджет pass a budget утверждать бюджет planned budget предварительная сводная смета present the budget представлять смету profit budget плановая прибыль promotional budget ассигнования на рекламно-пропагандистскую деятельность rent budget смета расходов на аренду sales budget торговая смета sales promotion budget смета расходов на мероприятия по стимулированию сбыта storage budgets вчт. ресурсы памяти submit the budget представлять смету supplementary budget дополнительная финансовая смета timing budgets вчт. ресурсы времени unbalanced budget несбалансированный бюджет variable budget гибкая производственная программа-смета variable budget смета с учетом изменения издержек, связанных с колебаниями объема производства -
12 advertising appropriation
рекл. рекламный бюджет, рекламные ассигнования (часть доходов компании, которые выделяются на рекламные цели)See:
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ассигнования на рекламу (рекламный бюджет): часть доходов рекламодателя, которые специально выделяются для рекламных целей на определенный период; рекламный бюджет основывается на объеме продаж, аналогичных расходах конкурентов и т. д.* * ** * *сметные финансовые расходы фирмы на проведение единовременного рекламного мероприятия, кампании, рассчитанной на сезон или на весь планируемый год маркетингаАнгло-русский экономический словарь > advertising appropriation
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13 budget
ˈbʌdʒɪt
1. сущ.
1) бюджет;
финансовая смета to draw up a budget ≈ составлять финансовую смету to submit a budget ≈ предложить на рассмотрение финансовую смету to balance a budget ≈ сбалансировать смету to adhere to budget;
to keep, remain within a budget ≈ придерживаться составленной сметы;
не превышать расходов, зафиксированных в смете to exceed, stretch a budget ≈ выходить за пределы сметы to cut, reduce a budget ≈ сократить смету, урезать смету annual budget ≈ ежегодный бюджет federal budget ≈ федеральный бюджет household budget ≈ семейный бюджет itemized budget ≈ уточненная смета municipal budget ≈ городской бюджет national budget, state budget ≈ государственный бюджет an item in/on a budget ≈ статья расходов в бюджете zero-based budget ≈ бюджет "с чистого листа" (финансовая процедура, используемая при подготовке бюджета программы какого-либо учреждения;
основная цель состоит в максимальном сокращении расходов)
2) запас budget of news ≈ куча новостей
3) уст. сумка и ее содержимое
2. гл.
1) предусматривать в бюджете, ассигновать( for)
2) составлять бюджет ∙ budget for бюджет;
финансовая смета (устаревшее) сумка;
бумажник;
содержимое сумки или бумажника;
пачка запас - a * of news куча новостей (устаревшее) кожаная бутылка предусматривать в бюджете;
ассигновывать по бюджету намечать, планировать - * your time рассчитайте свое время activities ~ смета затрат по видам работ ad ~ смета расходов на рекламу advertising ~ смета на рекламу amended ~ бюджет с внесенными поправками annual ~ годовой бюджет balanced ~ сбалансированный бюджет basic ~ исходный бюджет budget ассигновать ~ ассигновывать ~ бюджет;
финансовая смета ~ бюджет ~ запас;
a budget of news куча новостей ~ запас ~ планировать ~ предусматривать в бюджете, ассигновать (for) ~ предусматривать в бюджете ~ составлять бюджет ~ уст. сумка и ее содержимое ~ уровень ~ финансовая смета ~ of authorizations бюджетные ассигнования ~ запас;
a budget of news куча новостей ~ of profit and loss смета доходов и расходов ~ on accruals basis бюджет на основе накоплений capital ~ периодический отчет о состоянии основного капитала capital ~ смета вложений в основной капитал capital ~ смета капиталовложений cash ~ кассовый бюджет central government ~ государственный бюджет circumscribed ~ ограниченная смета circumscribed ~ ограниченный бюджет Community ~ бюджет Европейского экономического сообщества current and investment ~ текущие статьи доходов и расходов и смета капиталовложений current ~ текущие статьи доходов и расходов бюджета defence ~ ассигнования на оборону defence ~ военный бюджет draft ~ проект бюджета draft ~ проект сметы exceed the ~ выходить из бюджета federal ~ федеральный бюджет (США) framework ~ общий бюджет household ~ семейный бюджет introduce the ~ вносить бюджет на рассмотрение investment ~ смета капиталовложений lending ~ ссудный бюджет liquidity ~ бюджет ликвидности local authority ~ муниципальный бюджет long-term ~ долгосрочный бюджет municipal ~ городской бюджет national ~ государственный бюджет operating ~ оперативная смета operating ~ смета текущих затрат pared ~ урезанная смета pared ~ урезанный бюджет pass a ~ утверждать бюджет planned ~ предварительная сводная смета present the ~ представлять смету profit ~ плановая прибыль promotional ~ ассигнования на рекламно-пропагандистскую деятельность rent ~ смета расходов на аренду sales ~ торговая смета sales promotion ~ смета расходов на мероприятия по стимулированию сбыта storage ~s вчт. ресурсы памяти submit the ~ представлять смету supplementary ~ дополнительная финансовая смета timing ~s вчт. ресурсы времени unbalanced ~ несбалансированный бюджет variable ~ гибкая производственная программа-смета variable ~ смета с учетом изменения издержек, связанных с колебаниями объема производства -
14 advertising appropriations
English-Russian base dictionary > advertising appropriations
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15 advertising and promotion budget
Универсальный англо-русский словарь > advertising and promotion budget
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16 marketing budget
марк. маркетинговый бюджет, бюджет маркетинга (смета расходов компании на деятельность по продвижению товара, марки, созданию и поддержанию своего имиджа; также сумма средств, выделяемая на эти расходы)See: -
17 cash budget
budget estimates — бюджетная смета; проект бюджета
trial budget — бюджетная смета; проект бюджета
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18 expenses budget
trial budget — бюджетная смета; проект бюджета
budget estimates — бюджетная смета; проект бюджета
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19 operating budget
trial budget — бюджетная смета; проект бюджета
budget estimates — бюджетная смета; проект бюджета
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20 ad budget
См. также в других словарях:
advertising budget — ➔ budget1 … Financial and business terms
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advertising budget — / ædvətaɪzɪŋ ˌbʌdʒɪt/ noun money planned for spending on advertising ● Our advertising budget has been increased … Marketing dictionary in english
advertising budget — / ædvətaɪzɪŋ ˌbʌdʒɪt/ noun money planned for spending on advertising ● Our advertising budget has been increased … Dictionary of banking and finance
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
Advertising Appropriation — The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on… … Investment dictionary
budget — an estimate of expenses and revenue required. Glossary of Business Terms A detailed pro forma schedule of financial activity, such as an advertising budget, a sales budget, or a capital budget. Bloomberg Financial Dictionary * * * Budget Bud‧get… … Financial and business terms
Budget — A detailed schedule of financial activity, such as an advertising budget, a sales budget, or a capital budget. The New York Times Financial Glossary * * * Budget Bud‧get [ˈbʌdʒt] noun [countable] ECONOMICS an official statement that a government … Financial and business terms
budget — 01. We can t buy any more equipment or we ll go over [budget]. 02. The school s [budget] for computer equipment is being increased by 25%. 03. I have a [budget] of $300 to buy a new camera with. 04. The company has a [budget] of one million… … Grammatical examples in English
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
budget — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ fixed, limited, low, modest, shoestring, small, tight ▪ The film was was made on a shoestring budget … Collocations dictionary