-
21 promotional competition
марк. рекламно-пропагандистская конкуренция* ( конкуренция в сфере стимулирования сбыта товаров или услуг)See:Англо-русский экономический словарь > promotional competition
-
22 promotional gift
-
23 promotional label
рекл. = advertising label -
24 promotional mailing
рекл. рассылка прямой почтовой рекламы (рекламирование товара путем рассылки по почте рекламных материалов непосредственно на адреса предполагаемых покупателей)See: -
25 promotional mix
марк. комплекс продвижения (совокупность способов воздействия на рынок, которые использует фирма с целью решения маркетинговых задач; комплекс состоит из рекламы, личных продаж, стимулирования сбыта и связей с общественностью)Syn:See:* * *определенное сочетание личных продаж, рекламы, общественных связей и стимулирования сбыта, к которому прибегает компания для привлечения потенциальных клиентов -
26 Promotional Products Association International
орг.сокр. PPAI марк. Международная ассоциация сувенирной продукции* (организация, объединяющая более 6 тыс. поставщиков и дистрибьюторов сувенирной продукции; цель — способствовать росту, совершенствованию и успешному функционированию отрасли сувенирной продукции, повышению профессионализма членов Ассоциации; до 1993 г. называлась Международной ассоциацией сувенирной рекламы)See:Англо-русский экономический словарь > Promotional Products Association International
-
27 advertising and promotional programme
Универсальный англо-русский словарь > advertising and promotional programme
-
28 advertising or promotional activity
Универсальный англо-русский словарь > advertising or promotional activity
-
29 advertising and promotional programme
English-russian dctionary of contemporary Economics > advertising and promotional programme
-
30 specialty advertising industry
эк. индустрия рекламных сувениров (сфера бизнеса, в которой заняты фирмы, занимающиеся производством и распространением рекламной сувенирной продукции)See:Англо-русский экономический словарь > specialty advertising industry
-
31 specialty advertising
рекл. = promotional advertisingSee: -
32 novelty advertising
-
33 remembrance advertising
марк. = promotional advertisingАнгло-русский экономический словарь > remembrance advertising
-
34 price advertising
марк. ценовая реклама (реклама, базирующаяся на привлечении внимания к выгодной цене товара)See: -
35 Specialty Advertising Association International
орг.марк. Международная ассоциация сувенирной рекламыSee:Англо-русский экономический словарь > Specialty Advertising Association International
-
36 SPAM
1) Общая лексика: unsolicited promotional email2) Компьютерная техника: Sad Pointless Annoying Messages, Self Propelled Automatic Mail3) Военный термин: SPiced HAM, Standby Potential Armageddon Meeting, special aeronautical material, special air mission4) Техника: scanning photo acoustic microscope5) Шутливое выражение: Self Promotional Advertising Messages, Sending Persistently Annoying Mail, Senseless Pointless Annoying Message, Sentient Paranormal Ameboid Mass, Short Pointless Annoying Messages, Silly Pointless Annoying Message, Some Parts Are Meat, Some Parts Arent Meat, Someone's Poor Advertising Method, Sometimes Parker Amazes Me, Specially Processed American Meat, Specially Processed Army Meat, Stuff Posed As Meat, Stuff Posing As Meat6) Религия: Service Praise And Ministry, Serving People And Mankind, Spiritual Preparation And Meditation, Spiritual Preparation And Ministry, St Paul Adolescent Meeting, Student Performing Arts Ministry, Study Prayer And Ministry7) Астрономия: Special People Admiring Meteors8) Грубое выражение: Salty Pink And Mushy, Snout Penis And Asshole Meat, Spare Parts And Meat, Specially Prepared American Meat, Stupid Peoples Advertising Messages, Stupid Persons Advertising Mail, Stupid Pointless Advertising Messages, Stupid Pointless Annoying Mail, Stupid Pointless Annoying Material, Stupid Pointless Annoying Member, Stupid Pointless Annoying Message, Stupid Pointless Annoying Messages, Stupid Posts And Messages, Stupidly Pointless Annoying Message10) Сокращение: Spoiled Poultry And Meat11) Университет: Student Partners And Mentors12) Вычислительная техника: Spiced Pork and hAM (Usenet, EMP), Send Phenomenal Amounts of Mail (Usenet, EMP, DFUE-Slang)13) Пищевая промышленность: Spare Parts And Membranes, Specially Prepared Assorted Meats, Specially Processed Artificial Meat, Squirrel, Possum, And Mouse14) Фирменный знак: Special Parts And More15) Деловая лексика: Self Promotional Advertising Message16) Океанография: South Pole Area Manager17) Безопасность: Scanning Probe Array Memory18) Расширение файла: Satellite Processor Access Method19) SAP.тех. Диспетчер программных вставок SAP -
37 spam
1) Общая лексика: unsolicited promotional email2) Компьютерная техника: Sad Pointless Annoying Messages, Self Propelled Automatic Mail3) Военный термин: SPiced HAM, Standby Potential Armageddon Meeting, special aeronautical material, special air mission4) Техника: scanning photo acoustic microscope5) Шутливое выражение: Self Promotional Advertising Messages, Sending Persistently Annoying Mail, Senseless Pointless Annoying Message, Sentient Paranormal Ameboid Mass, Short Pointless Annoying Messages, Silly Pointless Annoying Message, Some Parts Are Meat, Some Parts Arent Meat, Someone's Poor Advertising Method, Sometimes Parker Amazes Me, Specially Processed American Meat, Specially Processed Army Meat, Stuff Posed As Meat, Stuff Posing As Meat6) Религия: Service Praise And Ministry, Serving People And Mankind, Spiritual Preparation And Meditation, Spiritual Preparation And Ministry, St Paul Adolescent Meeting, Student Performing Arts Ministry, Study Prayer And Ministry7) Астрономия: Special People Admiring Meteors8) Грубое выражение: Salty Pink And Mushy, Snout Penis And Asshole Meat, Spare Parts And Meat, Specially Prepared American Meat, Stupid Peoples Advertising Messages, Stupid Persons Advertising Mail, Stupid Pointless Advertising Messages, Stupid Pointless Annoying Mail, Stupid Pointless Annoying Material, Stupid Pointless Annoying Member, Stupid Pointless Annoying Message, Stupid Pointless Annoying Messages, Stupid Posts And Messages, Stupidly Pointless Annoying Message10) Сокращение: Spoiled Poultry And Meat11) Университет: Student Partners And Mentors12) Вычислительная техника: Spiced Pork and hAM (Usenet, EMP), Send Phenomenal Amounts of Mail (Usenet, EMP, DFUE-Slang)13) Пищевая промышленность: Spare Parts And Membranes, Specially Prepared Assorted Meats, Specially Processed Artificial Meat, Squirrel, Possum, And Mouse14) Фирменный знак: Special Parts And More15) Деловая лексика: Self Promotional Advertising Message16) Океанография: South Pole Area Manager17) Безопасность: Scanning Probe Array Memory18) Расширение файла: Satellite Processor Access Method19) SAP.тех. Диспетчер программных вставок SAP -
38 incentive marketing
марк. стимулирующий маркетинг (создание дополнительных стимулов для покупки, которые действуют помимо непосредственного желания потребить товар: как правило, предложение подарков, скидок, бесплатного обслуживания и т. п.)Syn:See: -
39 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
40 literature
ˈlɪtərɪtʃə сущ.
1) редк. образованность
2) литература;
совокупность книг по данному предмету;
печатный материал to produce (a) literature ≈ писать( о писателе) a body of literature ≈ объем, количество литературных произведений belletristic literature ≈ художественная литература classical literature ≈ классическая литература contemporary literature ≈ современная литература extensive literature ≈ большое количество литературы (по какому-л. вопросу) modern literature ≈ современная литература professional literature ≈ профессиональная литература voluminous literature ≈ объемное произведение
3) литературная деятельность литература, особ. художественная литература - English * of the XIX century английская (художественная) литература XIX века литература, печатные труды( в какой-л. области) - philological * филологическая литература - travel * путешествия, литература путешествий - grey * "серая" /внеиздательская/ литература - white * "белая" /издательская/ литература (разговорное) литература, печатные материалы( листовки, брошюры, буклеты и т. п.) музыкальная литература литературная деятельность, профессия - to be engaged in * заниматься литературным трудом;
быть литератором - to devote oneself to * посвятить себя литературе, заняться литературой - * was represented at the conference by young poets литература была представлена на конференции молодыми поэтами литература (учебный предмет) - to teach * преподавать литературу, быть учителем /преподавателем/ литературы (редкое) общая образованность, особ. культура речи advertising ~ рекламные издания advertising ~ рекламные проспекты literature литература newer ~ новейшая, современная литература promotional ~ рекламная литература promotional ~ рекламные издания sales ~ коммерческая литература sales ~ рекламная литератураБольшой англо-русский и русско-английский словарь > literature
См. также в других словарях:
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