-
21 товарна номенклатура
product mix; trade classification; product range; product slate; variety of goods; production spectrum -
22 gama
f.1 range (conjunto).2 female deer, doe.3 gamma.* * *1 MÚSICA scale2 (gradación, variedad) range————————1 ZOOLOGÍA doe* * *noun f.range, spectrum* * *ISF1) (=serie) rangealto de gama, de gama alta — top of the range
bajo de gama, de gama baja — bottom of the range
2) (Mús) scaleIISF (=letra) gammaIIISF (Zool) doe ( of fallow deer)* * *a) (de colores, productos) rangeb) ( de notas musicales) scale* * *= catalogue [catalog, -USA], mix, spectrum [spectra, -pl.], gamut, line-up, range.Ex. The arrival of the school doctor or dentist or of well-knwon personalities visiting the school - the catalogue is again endless.Ex. There are important employment opportunities available to people equipped with the right mix of skills and experience.Ex. As one respondent from this end of the information spectrum put it, 'Context is all in the information world'.Ex. This gamut of information presents the indexer and user with problems in choosing access points for conference proceedings.Ex. The title of the article is 'The information market: a line-up of competitors'.Ex. It is unavoidable in such cases that provision will be less adequate in range, balance, colleciton size or physical quality for a language in which little is published.----* cubrir toda la gama = run + the gamut.* de la gama alta = high-end.* de la gama baja = low-end.* de la gama inferior = low-end.* gama de colores = colour space, palette, palette of colours.* gama de productos = product mix, product range.* una amplia gama de = a wide band of, a wide variety of, a wide range of, a broad variety of, a broad range of.* una gama de = a suite of, a palette of.* una gama de posibilidades = a palette of possibilities.* una gama muy variada de = a whole gamut of.* una gama variada de = a trawling of.* una gran gama de = a wide range of, a rich tapestry of, a wide band of, a broad variety of, a wide variety of, a broad range of, a whole gamut of.* una variada gama de = a whole gamut of.* * *a) (de colores, productos) rangeb) ( de notas musicales) scale* * *= catalogue [catalog, -USA], mix, spectrum [spectra, -pl.], gamut, line-up, range.Ex: The arrival of the school doctor or dentist or of well-knwon personalities visiting the school - the catalogue is again endless.
Ex: There are important employment opportunities available to people equipped with the right mix of skills and experience.Ex: As one respondent from this end of the information spectrum put it, 'Context is all in the information world'.Ex: This gamut of information presents the indexer and user with problems in choosing access points for conference proceedings.Ex: The title of the article is 'The information market: a line-up of competitors'.Ex: It is unavoidable in such cases that provision will be less adequate in range, balance, colleciton size or physical quality for a language in which little is published.* cubrir toda la gama = run + the gamut.* de la gama alta = high-end.* de la gama baja = low-end.* de la gama inferior = low-end.* gama de colores = colour space, palette, palette of colours.* gama de productos = product mix, product range.* una amplia gama de = a wide band of, a wide variety of, a wide range of, a broad variety of, a broad range of.* una gama de = a suite of, a palette of.* una gama de posibilidades = a palette of possibilities.* una gama muy variada de = a whole gamut of.* una gama variada de = a trawling of.* una gran gama de = a wide range of, a rich tapestry of, a wide band of, a broad variety of, a wide variety of, a broad range of, a whole gamut of.* una variada gama de = a whole gamut of.* * *A1 (de colores) range, gamut; (de artículos, productos) rangeen toda la gama política across the whole political spectrumdistintos tonos dentro de la gama del rojo different shades of red2 (de notas musicales) scaleB (letra) gamma* * *
gama sustantivo femenino
gama sustantivo femenino
1 range
2 Mús scale
' gama' also found in these entries:
Spanish:
abanico
- espectro
- amplio
- línea
English:
activity
- from
- inclusive
- line
- price range
- product range
- range
- spread
- doe
- gamut
- selection
- spectrum
* * *gama nf1. [conjunto] range;de gama alta top of the range;de gama media middle of the range;un modelo de gama baja an economy o budget model;una computadora de gama baja an entry-level computer2. [de colores, modelos] rangegama de productos product range3. Mús scale* * *f1 de tonalidades range2 MÚS scale* * *gama nf1) : range, spectrum, gamut2) gamo* * *gama n1. (serie) range2. (escala musical) scale -
23 range
rein‹
1. noun1) (a selection or variety: a wide range of books for sale; He has a very wide range of interests.) gama, variedad, surtido2) (the distance over which an object can be sent or thrown, sound can be heard etc: What is the range of this missile?; We are within range of / beyond the range of / out of range of their guns.) alcance3) (the amount between certain limits: I'm hoping for a salary within the range $30,000 to $34,000; the range of a person's voice between his highest and lowest notes.) escala; orden4) (a row or series: a mountain range.) cadena, cordillera5) (in the United States, land, usually without fences, on which cattle etc can graze.) dehesa, terreno de pasto6) (a place where a person can practise shooting etc; a rifle-range.) campo de tiro7) (a large kitchen stove with a flat top.) cocina
2. verb1) (to put in a row or rows: The two armies were ranged on opposite sides of the valley.) aliniar(se), poner(se) en filas2) (to vary between certain limits: Weather conditions here range between bad and dreadful / from bad to dreadful.) variar3) (to go, move, extend etc: His talk ranged over a number of topics.) extenderse, cubrir•- rangerrange n1. gama2. sierra / cordillera / cadena3. alcancetr[reɪnʤ]2 (reach) alcance nombre masculino■ this missile has a range of 1,000 miles este misil tiene un alcance de mil millas■ it's out of my price range no está al alcance de mi bolsillo, es demasiado caro para mí3 (of mountains) cordillera, sierra4 SMALLAMERICAN ENGLISH/SMALL (prairie) pradera5 (for shooting) campo de tiro6 (of voice) registro7 (stove) cocina económica8 SMALLAMERICAN ENGLISH/SMALL (cooker) cocina9 (of car, plane) autonomía1 variar, oscilar■ they range from... to... van desde... hasta...1 (arrange) colocar, disponer2 (travel) recorrer, viajar porarrange: alinear, ordenar, arreglarrange vi1) roam: deambularto range through the town: deambular por el pueblo2) extend: extendersethe results range widely: los resultados se extienden mucho3) vary: variardiscounts range from 20% to 40%: los descuentos varían entre 20% y 40%range n1) row: fila f, hilera fa mountain range: una cordillera2) grassland: pradera f, pampa f3) stove: cocina f4) variety: variedad f, gama f5) sphere: ámbito m, esfera f, campo m6) reach: registro m (de la voz), alcance m (de un arma de fuego)7)shooting range : campo m de tiron.• alcance (Teléfono) s.m.• amplitud s.f.• campo s.m.• cordillera s.f.• escala s.f.• esfera s.f.• extensión s.f.• gama s.f.• intervalo s.m.• serie s.m.• sierra s.f.• surtido s.m.• ámbito s.m. (From A to Z)expr.• ir (De A a Z) expr.v.• extenderse v.• ordenar v.reɪndʒ
I
1)a) ( scope) ámbito m, campo mb) ( Mus) registro mc) ( bracket)if your income is within that range — si sus ingresos están dentro de esos límites or son de ese orden
within/out of our price range — dentro de/fuera de nuestras posibilidades
2)a) ( variety) gama fa wide range of colors/prices — una amplia gama or una gran variedad de colores/precios
b) ( selection) línea f, gama f3)a) (of gun, telescope, transmitter) alcance mat close/long range — de cerca/lejos
to come/be within (firing) range — ponerse*/estar* a tiro
b) (of vehicle, missile) autonomía flong-range missiles — misiles mpl de largo alcance
c) ( sight)it came within my range of vision — entró en mi campo visual or de visión
4) ( for shooting) campo m de tiro5) ( chain) cadena fa mountain range — una cordillera, una cadena de montañas
6) ( stove) cocina f económica, estufa f (Col, Méx)
II
1.
to range FROM something TO something: their ages range from 12 to 20 tienen entre 12 y 20 años; estimates range up to $20,000 hay presupuestos de hasta 20.000 dólares; the conversation ranged over many topics o ranged widely — la conversación abarcó muchos temas
2.
vt1) (line up, place) alinear2) \<\<plain/hills\>\> recorrer[reɪndʒ]1. N1) [of mountains] cadena fmountaina range of mountains — una cadena montañosa or de montañas, una cordillera
2) (=extent)age, price 3.3) (Mus) [of instrument, voice] registro m4) (=selection, variety)a) (gen) variedad fthere was a wide range of opinions — había gran variedad de opiniones, las opiniones variaban mucho
they come in a range of sizes — vienen en varios or diversos tamaños
there was a whole range of options open to us — frente a nosotros se abría un amplio abanico de posibilidades
b) (Comm) (=product line) línea f ; (=selection) gama f, selección fproduct 2.we stock a full range of wines — tenemos una selección or gama completa de vinos
5) [of gun, missile] alcance m ; [of plane, ship] autonomía f, radio m de acción; [of car] autonomía f ; [of transmitter] radio m de acciónwithin range (of sth/sb) — a tiro (de algo/algn)
to come within range (of sth/sb) — ponerse a tiro (de algo/algn)
out of range (of sth/sb) — fuera del alcance (de algo/algn)
range of vision — campo m visual
6) (=distance from target) distancia fat close range — de cerca, a corta distancia
at long range — de lejos, a larga distancia
to find the/one's range — determinar la distancia a la que está el objetivo
7) (Bot, Zool) [of species] (zona f de) distribución f8) (esp US) (Agr) pradera f, pampa f (S. Cone), llano m (esp Ven)10) (also: kitchen range) fogón m2. VT1) (=line up, place) (lit) alinearranged left/right — [text] alineado(-a) a la izquierda/derecha
most of the party is ranged against him — la mayoría de los miembros del partido se ha alineado en contra suya
3)to range a gun on sth/sb — apuntar un cañón a algo/algn
3. VI1) (=extend) extendersewide-ranging2) (=vary within limits)prices range from £3 to £9 — los precios varían de 3 a 9 libras, los precios oscilan entre las 3 y las 9 libras
the women ranged in age from 14 to 40 — la edad de las mujeres iba de los 14 a los 40 años or oscilaba entre los 14 y los 40 años
3) (=wander)animals ranging through the jungle — animales vagando por or merodeando por la jungla
4) (Bot) darse; (Zool) distribuirse5) [gun]* * *[reɪndʒ]
I
1)a) ( scope) ámbito m, campo mb) ( Mus) registro mc) ( bracket)if your income is within that range — si sus ingresos están dentro de esos límites or son de ese orden
within/out of our price range — dentro de/fuera de nuestras posibilidades
2)a) ( variety) gama fa wide range of colors/prices — una amplia gama or una gran variedad de colores/precios
b) ( selection) línea f, gama f3)a) (of gun, telescope, transmitter) alcance mat close/long range — de cerca/lejos
to come/be within (firing) range — ponerse*/estar* a tiro
b) (of vehicle, missile) autonomía flong-range missiles — misiles mpl de largo alcance
c) ( sight)it came within my range of vision — entró en mi campo visual or de visión
4) ( for shooting) campo m de tiro5) ( chain) cadena fa mountain range — una cordillera, una cadena de montañas
6) ( stove) cocina f económica, estufa f (Col, Méx)
II
1.
to range FROM something TO something: their ages range from 12 to 20 tienen entre 12 y 20 años; estimates range up to $20,000 hay presupuestos de hasta 20.000 dólares; the conversation ranged over many topics o ranged widely — la conversación abarcó muchos temas
2.
vt1) (line up, place) alinear2) \<\<plain/hills\>\> recorrer -
24 Produktorientierung
Produktorientierung
product focus;
• Produktpalette product range (portfolio), range of products;
• Produktpiraterie product piracy;
• Produktplanung product planning;
• Produktrücknahme product return;
• Produktspezifikation product specification;
• Produkttest product testings;
• lebenslange Produktunterstützung through-life product support;
• Produktverantwortung product responsibility;
• Produktverbesserung product improvement;
• neues Produktverfahren product innovation;
• Produktverfälschung product tampering;
• Produktvielfalt product diversity (variety);
• Produktvorlaufzeit product lead time;
• Produktzusammensetzung product configuration. -
25 Gemischtwaren
Gemischtwaren fpl 1. GEN general merchandise; 2. V&M product mix (Auswahl von Waren bei einem Einzelhändler)* * *fpl 1. < Geschäft> general merchandise; 2. <V&M> Auswahl von Waren bei einem Einzelhändler product mix* * *Gemischtwaren
groceries, general merchandise (US);
• Gemischtwarengeschäft Gemischtwarengeschäft, Gemischtwarenhandlung, Gemischtwarenladengrocery [business], general shop (Br.) (store, US), universal provider (Br.), variety store (US);
• Gemischtwarenhandlung Gemischtwarengeschäft, Gemischtwarenhandlung, Gemischtwarenladengrocery [business], general shop (Br.) (store, US), universal provider (Br.), variety store (US);
• Gemischtwarenladen Gemischtwarengeschäft, Gemischtwarenhandlung, Gemischtwarenladengrocery [business], general shop (Br.) (store, US), universal provider (Br.), variety store (US);
• Gemischtwarenhändler grocer, general dealer (Br.), universal provider (Br.). -
26 producto químico
m.chemical product, chemical.* * *chemical* * *(n.) = chemical, chemical productEx. Apart from the names of subjects, the names of corporate bodies, persons, chemicals, trade products, and trade names are some other possibilities.Ex. Chemical products are indexed for retrieval by a variety of codes and terms.* * *(n.) = chemical, chemical productEx: Apart from the names of subjects, the names of corporate bodies, persons, chemicals, trade products, and trade names are some other possibilities.
Ex: Chemical products are indexed for retrieval by a variety of codes and terms. -
27 ассортимент продукции
1) Engineering: production line, product portfolio2) Economy: assortment of commodities, assortment of production, commodity mix, manufacturing range, product family, production range, range of commodities3) Accounting: range of products, sales mix4) Forestry: full mill bid5) Business: product combination, product mix, product range6) EBRD: product slate, production spectrum7) Quality control: scope of supply8) Chemical weapons: assortment (of products), range ( of products), variety (of products)9) Marketology: product assortmentУниверсальный русско-английский словарь > ассортимент продукции
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28 товарный ассортимент
1) General subject: product portfolio, stock list2) Law: commodity coverage3) Economy: commercial variety of goods, line of merchandise4) Advertising: choice set, product assortment, product choice set, product line, product lineup, product range5) Business: assortment of goods, commercial range of goodsУниверсальный русско-английский словарь > товарный ассортимент
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29 ассортимент
1) General subject: assortment, availability, product mix, rep, speciality, stock, range, collection (товаров, в особенности одной марки, бренда, одного происхождения), motley, product offering2) Military: spectrum3) Engineering: variety5) Commerce: line6) Trade: cross-section7) Economy: line of goods, range of articles in stock, (продукции) portfolio8) Accounting: set10) Advertising: product line, stock (товаров)12) SAP. product proposal13) Production: range of products14) Polymers: type15) Makarov: choice (для потребителя), line (для изготовителя), merchandise (в сфере сбыта), mix (товаров), product line (для изготовителя), range (для изготовителя), range choice, range of commodities (товаров), range of items (товаров), range of products (для изготовителя), range of products choice, repertoire, selection, selection (для потребителя)16) oil&gas: inventory17) Logistics: SKU range -
30 Sortiment
Sortiment n 1. GEN assortment of goods, choice, range of goods; 2. V&M line (Lieferprogramm)* * *n 1. < Geschäft> assortment of goods, choice, range of goods; 2. <V&M> Lieferprogramm line* * *Sortiment
assortment, collection, choice, range [of goods], line of products, product line, sales mix (US), set;
• breites Sortiment varied assortment;
• gemischtes Sortiment mixed assortment;
• gesamtes Sortiment full line;
• weit gestreutes Sortiment wide variety of product lines;
• großes Sortiment wide ranges of items;
• unvollständiges Sortiment broken assortment;
• verwandtes Sortiment complementary line;
• vollständiges Sortiment whole range of articles;
• Sortiment des Einzelhandels retail line;
• großes Sortiment an Mustern wide range of samples;
• breites Sortiment an Waren diversification of products;
• größtmögliches Sortiment anbieten to hold the widest possible range of stock;
• umfangreiches Sortiment führen to deal in a variety of goods. -
31 hogar
m.1 home (casa).su marido trabaja fuera y ella se ocupa del hogar her husomebodyand goes out to work and she's a housewifemás de la mitad de los hogares del país in more than half of the households in the countrylos jóvenes sin hogar young homeless peoplehogar dulce hogar home sweet homehogar de acogida foster home2 fireplace.* * *1 (de chimenea) hearth, fireplace\crear un hogar / formar un hogar to start a familyhogar dulce hogar familiar home sweet homesin hogar homelessla vida del hogar family life, home life* * *noun m.* * *SM1) (=casa) homeartículos del o para el hogar — household goods
hogar, dulce hogar — home, sweet home
hogar de acogida — [para huérfanos, refugiados] home
hogar de ancianos — old folk's home, old people's home
2) (=chimenea) hearth liter3) (Téc) furnace; (Ferro) firebox4) Esp (Educ) home economics* * *a) ( residencia) homeformar or fundar un hogar — to set up home
hogar, dulce hogar — (fr hecha) home sweet home
b) (liter) ( chimenea) hearth* * *= home, household, fireside, hearth.Ex. It is recommended for a variety of applications, amongst which are records of suppliers, staff, household possessions and so on, and is likely to find users in both the home and business worlds.Ex. For the two-car family, living in the countryside can present few problems, but most households are not in such an advantageous position.Ex. One will therefore be able to access the library catalogue from the comfort of one's own fireside.Ex. The first phase of occupation was represented by at least one timber-framed house with a central hearth, dated to the early 13th c.----* aparatos eléctricos del hogar = domestic appliances, home appliances.* arreglos del hogar = home repair.* automatización del hogar = home automation.* decoración del hogar = home decorating.* decorar el hogar = decorate + the house.* escolarización en el hogar = homeschool, homeschooling [home schooling].* gente sin hogar = homeless people.* hogar de beneficiencia = almshouse.* hogar de convalecencia = convalescence home, convalescent home.* hogar del jubilado = retirement centre.* hogar del pensionista = day centre for the elderly, old people's day centre, retirement centre.* hogar de reposo = convalescence home, convalescent home.* hogar deshecho = broken home.* invasión del hogar = home invasion.* mobiliario del hogar = home furniture.* muebles del hogar = home furniture.* no tener hogar = be homeless.* persona sin hogar = waif, homeless man [homeless people, -pl.].* personas sin hogar = homelessness.* personas sin hogar, las = homeless, the.* producto para el hogar = household product.* sin hogar = homeless.* tarea del hogar = domestic duty, domestic task.* vida en el hogar = home life.* violencia en el hogar = domestic violence.* * *a) ( residencia) homeformar or fundar un hogar — to set up home
hogar, dulce hogar — (fr hecha) home sweet home
b) (liter) ( chimenea) hearth* * *= home, household, fireside, hearth.Ex: It is recommended for a variety of applications, amongst which are records of suppliers, staff, household possessions and so on, and is likely to find users in both the home and business worlds.
Ex: For the two-car family, living in the countryside can present few problems, but most households are not in such an advantageous position.Ex: One will therefore be able to access the library catalogue from the comfort of one's own fireside.Ex: The first phase of occupation was represented by at least one timber-framed house with a central hearth, dated to the early 13th c.* aparatos eléctricos del hogar = domestic appliances, home appliances.* arreglos del hogar = home repair.* automatización del hogar = home automation.* decoración del hogar = home decorating.* decorar el hogar = decorate + the house.* escolarización en el hogar = homeschool, homeschooling [home schooling].* gente sin hogar = homeless people.* hogar de beneficiencia = almshouse.* hogar de convalecencia = convalescence home, convalescent home.* hogar del jubilado = retirement centre.* hogar del pensionista = day centre for the elderly, old people's day centre, retirement centre.* hogar de reposo = convalescence home, convalescent home.* hogar deshecho = broken home.* invasión del hogar = home invasion.* mobiliario del hogar = home furniture.* muebles del hogar = home furniture.* no tener hogar = be homeless.* persona sin hogar = waif, homeless man [homeless people, -pl.].* personas sin hogar = homelessness.* personas sin hogar, las = homeless, the.* producto para el hogar = household product.* sin hogar = homeless.* tarea del hogar = domestic duty, domestic task.* vida en el hogar = home life.* violencia en el hogar = domestic violence.* * *1 (residencia) homeformar or fundar un hogar to set up homeartículos para el hogar household goodslas labores del hogar houseworkmiles de personas se han quedado sin hogar thousands of people have been left homelessla mayoría de estos niños provienen de hogares deshechos most of these children come from broken homeshogar, dulce hogar ( fr hecha); home sweet home2 ( liter) (chimenea) hearthCompuestos:residential home for the elderly, old people's home ( colloq)women's refuge, women's shelter* * *
hogar sustantivo masculino
home;
artículos para el hogar household goods;
las labores del hogar housework;
quedarse sin hogar to be left homeless;
hogar de ancianos residential home for the elderly, old people's home (colloq)
hogar sustantivo masculino
1 (lugar en que se habita) home: no tenía hogar, he was homeless
2 (de una chimenea) hearth, fireplace
3 (asilo) home
(orfanato) orphanage
' hogar' also found in these entries:
Spanish:
cabe
- casa
- chimenea
- empleada
- empleado
- lumbre
- nido
- nostalgia
- nostálgica
- nostálgico
- vagabunda
- vagabundo
- abandono
- artículo
- comodidad
- intemperie
- intimidad
- menaje
- techo
English:
broken
- grate
- hearth
- home
- homecoming
- house
- household
- linen
- domestic
- environment
- fire
- foster
- homeless
- homing
- hostel
- notion
- open
- waif
* * *hogar nm1. [de chimenea] fireplace;[de horno, cocina] grate;pasaron la tarde al calor del hogar they spent the afternoon in front of the hearth2. [domicilio] home;las tareas del hogar the housework;trabajaba como empleada del hogar she worked as a maid;su marido trabaja fuera y ella se ocupa del hogar her husband goes out to work and she's a housewife;en más de la mitad de los hogares del país in more than half of the households in the country;el consumo medio por hogar subió un 3 por ciento average consumption per household o family rose by 3 percent;aquí me siento como en mi propio hogar I feel at home here;el problema de los jóvenes sin hogar the problem of young homeless people;hogar dulce hogar home sweet homehogar del jubilado o pensionista = social centre for elderly people3. [familia] family;quiere casarse y formar un hogar she wants to get married and start a family4. [asignatura] home economics [singular]* * *m fighome* * *hogar nm1) : home2) : hearth, fireplace* * *hogar n1. (casa) home2. (chinenea) fireplace -
32 parodia
f.parody.hacer una parodia de alguien to do a send-up o take-off of somebodypres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: parodiar.imperat.2nd person singular (tú) Imperative of Spanish verb: parodiar.* * *1 parody* * *SF1) (=imitación) parody, takeoff *2) [de la justicia, investigación] travesty* * *femenino parody, send-up (colloq)* * *= spoof, parody, parody intended, caricature representation, travesty.Ex. Liberation News Service (LNS) was an underground newspaper which supplied the US 1960s counter-culture with a variety of articles, essays and spoofs.Ex. What I am describing is a parody of the real state of affairs in many schools.Ex. While some sites are strictly parody intended or product-promoting, some intentionally lure the unsuspecting into information provided by hate groups or other agenda-laden organisations.Ex. In this caricature representation, the Jew is followed by the Jewess, who lays a huge Jew egg that the children of the village attack with gusto, smashing it to bits.Ex. It's great that Connecticut finally decided to drop the charges, but the whole thing remains a travesty.* * *femenino parody, send-up (colloq)* * *= spoof, parody, parody intended, caricature representation, travesty.Ex: Liberation News Service (LNS) was an underground newspaper which supplied the US 1960s counter-culture with a variety of articles, essays and spoofs.
Ex: What I am describing is a parody of the real state of affairs in many schools.Ex: While some sites are strictly parody intended or product-promoting, some intentionally lure the unsuspecting into information provided by hate groups or other agenda-laden organisations.Ex: In this caricature representation, the Jew is followed by the Jewess, who lays a huge Jew egg that the children of the village attack with gusto, smashing it to bits.Ex: It's great that Connecticut finally decided to drop the charges, but the whole thing remains a travesty.* * ** * *
Del verbo parodiar: ( conjugate parodiar)
parodia es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
parodia
parodiar
parodia sustantivo femenino
parody, send-up (colloq)
parodia sustantivo femenino parody
parodiar verbo transitivo to parody
' parodia' also found in these entries:
Spanish:
imitación
English:
mockery
- parody
- spoof
- takeoff
- send
- take
* * *parodia nf[de texto, estilo] parody; [de película] send-up, spoof;hacer una parodia de alguien to do a send-up o takeoff of sb* * *f parody* * *parodia nf: parody -
33 política de precios
(n.) = pricing model, pricing policyEx. The growing use of the Internet by publishers will lead to a variety of pricing models for document delivery.Ex. Update is incremental and may be slow, and pricing policies show evidence of the presence of a supporting printed product.* * *(n.) = pricing model, pricing policyEx: The growing use of the Internet by publishers will lead to a variety of pricing models for document delivery.
Ex: Update is incremental and may be slow, and pricing policies show evidence of the presence of a supporting printed product. -
34 товар
эк.commodity, product, goodsвыпускать / производить товары — to turn out goods
освободить товар по уплате (соответствующей стороной) суммы — to release goods against payment
продвигать товар на рынок, создавать спрос на товар — to exploit a product
беспошлинные товары, товары, не облагаемые пошлиной — duty-free / free goods
дефицитные товары — scarce / bottleneck commodities / goods
импортные товары — imports, import commodities, foreign wares
инвестиционные / капитальные товары, товары производственного назначения — capital / investment goods
модные товары — fancy / style-and-fashion goods
наличные товар — present / spot goods
неходовые товары — unmarketable / slow-moving goods
основные товары — staple goods, basic commodities
потребительские товары — consumer commodities / goods, articles of consumption
потребительские товары длительного пользования (со сроком службы свыше 3 лет) — durable / hard / long-lived consumer goods, consumer durables
потребительские товары текущего пользования (в отличие от товаров длительного пользования) — current consumer goods
основные продовольственные товары — basic foodstuffs / food commodities
промышленные товары — industrial commodities, manufactured goods
сельскохозяйственные товары — farm / agricultural produce
транзитные товары — goods in transit, transit goods
ходовые товары — marketable / fast-moving goods
браковка / отказ от товаров — goods rejection
обеспечение продвижения товара на рынок — promotional / selling support
покупка товара за одну валюту для перепродажи за другую валюту (для обхода валютных ограничений) — commodity shunting
список товаров, запрещённых к ввозу или вывозу — embargo list
список товаров, не облагаемых пошлиной — free list
товары в пути — goods en route / in transit
товары военного назначения — defence / military goods
товары, закупаемые или продаваемые на срок — futures
товары, запрещённые к ввозу — prohibited / banned imports
список запрещённых (к ввозу) товаров — banned / prohibited goods list
товар, имеющийся в изобилии — abundant goods
товары, которые могут быть экспортированы — exportable commodities
товар, не подходящий для экспорта — unsuitable article for export
товары, облагаемые пошлиной — dutiable / tax(able) articles / goods
товары отечественного производства — home produce, home-made / domestic goods
товар, отпускаемый в кредит — credit stock
товары первой необходимости — prime necessities, essential goods / commodities
товары, подлежащие обмену — exchangeable goods
товары, предназначенные на экспорт — exportable goods
товары, продаваемые по сниженной цене (в целях рекламы) — low-price special goods
товары, сложенные на таможенном складе и не оплаченные пошлиной — goods in bond
товары, сталкивающиеся с иностранной конкуренцией (на внутреннем рынке) — import-competiting products
товары, чувствительные к иностранной конкуренции — import sensitive goods
товары, являющиеся объектом мировой торговли — goods entering international trade
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35 Port Wine
Portugal's most famous wine and leading export takes its name from the city of Oporto or porto, which means "port" or "harbor" in Portuguese. Sometimes described as "the Englishman's wine," port is only one of the many wines produced in continental Portugal and the Atlantic islands. Another noted dessert wine is Madeira wine, which is produced on the island of Madeira. Port wine's history is about as long as that of Madeira wine, but the wine's development is recent compared to that of older table wines and the wines Greeks and Romans enjoyed in ancient Lusitania. During the Roman occupation of the land (ca. 210 BCE-300 CE), wine was being made from vines cultivated in the upper Douro River valley. Favorable climate and soils (schist with granite outcropping) and convenient transportation (on ships down the Douro River to Oporto) were factors that combined with increased wine production in the late 17th century to assist in the birth of port wine as a new product. Earlier names for port wine ( vinho do porto) were descriptive of location ("Wine of the Douro Bank") and how it was transported ("Wine of [Ship] Embarkation").Port wine, a sweet, fortified (with brandy) aperitif or dessert wine that was designed as a valuable export product for the English market, was developed first in the 1670s by a unique combination of circumstances and the action of interested parties. Several substantial English merchants who visited Oporto "discovered" that a local Douro wine was much improved when brandy ( aguardente) was added. Fortification prevented the wine from spoiling in a variety of temperatures and on the arduous sea voyages from Oporto to Great Britain. Soon port wine became a major industry of the Douro region; it involved an uneasy alliance between the English merchant-shippers at Oporto and Vila Nova de Gaia, the town across the river from Oporto, where the wine was stored and aged, and the Portuguese wine growers.In the 18th century, port wine became a significant element of Britain's foreign imports and of the country's establishment tastes in beverages. Port wine drinking became a hallowed tradition in Britain's elite Oxford and Cambridge Universities' colleges, which all kept port wine cellars. For Portugal, the port wine market in Britain, and later in France, Belgium, and other European countries, became a vital element in the national economy. Trade in port wine and British woolens became the key elements in the 1703 Methuen Treaty between England and Portugal.To lessen Portugal's growing economic dependence on Britain, regulate the production and export of the precious sweet wine, and protect the public from poor quality, the Marquis of Pombal instituted various measures for the industry. In 1756, Pombal established the General Company of Viticulture of the Upper Douro to carry out these measures. That same year, he ordered the creation of the first demarcated wine-producing region in the world, the port-wine producing Douro region. Other wine-producing countries later followed this Portuguese initiative and created demarcated wine regions to protect the quality of wine produced and to ensure national economic interests.The upper Douro valley region (from Barca d'Alva in Portugal to Barqueiros on the Spanish frontier) produces a variety of wines; only 40 percent of its wines are port wine, whereas 60 percent are table wines. Port wine's alcohol content varies usually between 19 and 22 percent, and, depending on the type, the wine is aged in wooden casks from two to six years and then bottled. Related to port wine's history is the history of Portuguese cork. Beginning in the 17th century, Portuguese cork, which comes from cork trees, began to be used to seal wine bottles to prevent wine from spoiling. This innovation in Portugal helped lead to the development of the cork industry. By the early 20th century, Portugal was the world's largest exporter of cork. -
36 selective pricing
Finsetting different prices for the same product or service in different markets. This practice can be broken down as follows: category pricing, which involves cosmetically modifying a product such that the variations allow it to sell in a number of price categories, as where a variety of brands are based on a common product; customer group pricing, which involves modifying the price of a product or service so that different groups of consumers pay different prices; peak pricing, setting a price which varies according to level of demand; and service level pricing, setting a price based on the particular level of service chosen from a range. -
37 Invention
Although we have taken no voyage comparable to Darwin's it seems to us that the variety of human inventions seems in its own way as overwhelming and inexplicable as the infinite variety of life forms that Darwin saw. (Feldman, 1980, p. 36)he sudden inventions characteristic of the sixth stage [of infant development] are in reality the product of a long evolution of schemata and not only of an internal maturation of perceptive structures.... This is revealed by the existence of a fifth stage, characterized by experimental groping.... What does this mean if not that the practice of actual experience is necessary in order to acquire the practice of mental experience and that invention does not arise entirely preformed despite appearances? (Piaget, 1952, p. 348)Historical dictionary of quotations in cognitive science > Invention
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38 Sortimentsabteilung
Sortimentsabteilung
new-book department;
• Sortimentsausweitung increase in range of goods, expansion of assortment, product-line extension;
• Sortimentsbreite variety, buying choice, diversification [of products (product lines)];
• Sortimentsbuchhandel general booksellers;
• Sortimentsbuchhändler general (discount) bookseller;
• Sortimentsbuchhandlung retail bookshop (bookstore, US);
• Sortimentserweiterung diversification;
• Sortimentsgeschäft single-line store (US);
• ähnliche Sortimentsgruppen dazunehmen to diversify into complementary fields;
• Sortimentsmarken associated trademarks;
• Sortimentsvereinfachung, Sortimentsverkleinerung product-line simplification. -
39 description
dɪsˈkrɪpʃən сущ.
1) а) составление описания (словесного или с помощью карандаша и бумаги) Writers gifted with strong imaginations, are masters of description. ≈ Писателям с богатым воображением обычно удаются различные описания. б) описание( событий), версия( происходящего и т.д.) to give, provide a description ≈ описывать accurate, correct, exact description ≈ точное описание blow-by-blow description ≈ исчерпывающее описание clear description ≈ четкое описание detailed, thorough description ≈ подробное описание firsthand description ≈ достоверное/"из первых рук" описание glowing description ≈ яркое описание lively, picturesque, vivid description ≈ живое описание matter-of-fact, objective description ≈ объективное описание superficial description ≈ поверхностное описание job description ≈ должностная инструкция Syn: description, explanation
2) а) набор признаков или специфических черт (для описания объектов одного вида, сорта, класса) б) вид, класс, разряд, род, сорт (каких-либо объектов) Syn: sort, kind, type, variety
3) геом. вписывание (одной геометрической фигуры в другую), описывание (одной геометрической фигуры вокруг другой) description of a rectangle triangle in a circle ≈ вписывание прямоугольного треугольника в круг описание;
изображение - faithful * правдивое описание - * of a storm описание бури - * of a horse спецификация на лошадь (конный спорт) - beyond * не поддающийся описанию, неописуемый - to give a (detailed) * of smth. дать( подробное) описание чего-л. - to answer (to) the * подходить под описание;
иметь указанные приметы - it baffles /beggars, defies/ * это не поддается описанию (разговорное) вид, род - books of every * всевозможные книги - people of all *s люди всякого звания - a lecture of the poorest * никуда негодная лекция вычерчивание - * of a circle описывание окружности - * of an arch вычерчивание дуги (логика) дескрипция - definite * определенная дескрипция to beggar (или to baffle, to defy) ~ не поддаваться описанию behaviour ~ вчт. поведенческое описание beyond ~ не поддающийся описанию description вид, род, сорт;
books of every description всевозможные книги;
of the worst description худшего типа;
самого худшего сорта data ~ описание данных database ~ вчт. описание базы данных declarative ~ вчт. декларативное описание description вид, род, сорт;
books of every description всевозможные книги;
of the worst description худшего типа;
самого худшего сорта ~ вид ~ вычерчивание, описание ~ изображение ~ описание, изображение ~ вчт. описание ~ описание ~ очерчивание ~ род ~ характеристика ~ of goods наименование товара ~ of goods описание товара ~ of operational risk определение производственного риска ~ of patent описание изобретения к патенту ~ of risk определение риска ~ of risk точное определение страховой ответственности detailed ~ подробное описание field ~ вчт. описание поля formal ~ вчт. формальное описание functional ~ функциональное описание generic ~ вчт. обобщенное описание generic ~ общее описание implementation ~ вчт. описание реализации instance ~ вчт. описание экземпляра job ~ должностная инструкция job ~ описание вида работы;
общее изложение функций с указанием необходимой квалификации job ~ вчт. описание задания job ~ описание рабочего задания job ~ перечень функций и задач включенных в конкретный вид деятельности job ~ характер выполняемой работы job ~ характер работы misleading trade ~ описание товара, вводящее в заблуждение description вид, род, сорт;
books of every description всевозможные книги;
of the worst description худшего типа;
самого худшего сорта patent ~ описание изобретения к патенту patent ~ описание патента personal ~ личные приметы problem ~ вчт. описание задачи product ~ описание изделия product ~ характер выпускаемой продукции protocol ~ вчт. описание протокола quasi-formal ~ вчт. квазиформальное описание specific ~ pat. частичное описание trade ~ торговое описаниеБольшой англо-русский и русско-английский словарь > description
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40 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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