-
61 promotion
1. марк., рек. сприяння; заохочення; стимулювання; стимулювання збуту; 2. кадр. підвищення; просування; підвищення в посаді1. діяльність, націлена на просування продукту (product), що передбачає ознайомлення споживачів (consumer) з його якостями, користю, властивостями тощо; ♦ мета стимулювання — переконати споживачів, поширювати відомості і т. п. про позитивні якості продукту; 2. переведення працівника (employee) на вищу посаду (position²), де йому присвоюється вище звання та більший оклад (salary), підвищується його відповідальність, авторитет тощо═════════■═════════advertising promotion стимулювання за допомогою реклами; circulation promotion стимулювання зростання тиражу • сприяння зростанню тиражу; consumer promotion стимулювання споживчого попиту; direct response promotion стимулювання в рамках прямого маркетингу; end-of-year promotion сприяння на кінець року; export promotion сприяння розвитку експорту; in-store promotion стимулювання збуту, що проводиться в крамниці; job promotion просування/підвищення в посаді; joint promotion спільне стимулювання; industry promotion сприяння промисловості; local promotion стимулювання збуту на місцевому рівні • місцеве стимулювання; national promotion стимулювання в загальнонаціональному масштабі; one-shot sales promotion разовий захід стимулювання збуту; personality promotion сприяння розвитку особистості; price promotion цінове стимулювання • стимулювання збуту за допомогою цін; product promotion сприяння збуту продукту; retailer promotion стимулювання зусиль роздрібних торговців; safety promotion сприяння безпеці; sales force promotion стимулювання торговельного персоналу; sales promotion; seasonal promotion сезонний захід стимулювання збуту; special promotion спеціальне сприяння • спеціальний захід стимулювання збуту; special price promotion пропозиція пільгової ціни; summer promotion літня рекламна кампанія; tie-in promotion супровідне стимулювання; tourist promotion заохочення туризму; trade promotion стимулювання збуту • стимулювання торговельних замовників • стимулювання сфери торгівлі; umbrella promotion всебічне стимулювання; weekly promotions тижнева рекламна кампанія; word-of-mouth promotion реклама «з уст в уста»═════════□═════════promotion by seniority підвищення згідно з досвідом • підвищення за трудовим стажем; promotion mix комплекс заходів рекламної кампанії; promotion models моделі стимулювання збуту; to be due for a promotion чекати підвищення • очікувати підвищення • бути на черзі на підвищення; to be in line for promotion сподіватися підвищення; to do a promotion влаштовувати/влаштувати рекламну кампанію; to get a promotion діставати/дістати підвищення; to run a promotion провадити/провести рекламуpromotion ‡ A. four principles of marketing (386)▹▹ advertising▹▹ packaging* * *стимулювання збуту; просування товарів на ринок; реклама; знижка на новий товар ( тимчасова) -
62 side
side [saɪd]1. noun• she remained by his side through thick and thin elle est restée à ses côtés à travers toutes leurs épreuvesb. (as opposed to top, bottom) côté m ; [of mountain] versant m ; (inside) [of cave, ditch, box] paroi fc. [of record] face f ; [of coin, cloth, slice of bread, sheet of paper] côté m ; [of matter, problem] aspect m ; [of sb's character] facette f• the right side [of garment, cloth] l'endroit m• the wrong side [of garment, cloth] l'envers m• right/wrong side out [jumper] à l'endroit/l'envers• right/wrong side up dans le bon/mauvais sens• "this side up" (on box) « haut »• but the other side of the coin is that it's cheap mais d'un autre côté, ce n'est pas cherd. ( = edge) bord me. ( = part away from centre) côté m• it's on this side of London c'est de ce côté-ci de Londres ; (between here and London) c'est avant Londres• he's on the wrong side of 50 il a passé la cinquantaine► preposition + one side• to take sb on or to one side prendre qn à part• to put sth to or on one side mettre qch de côté• whose side are you on? dans quel camp êtes-vous ?2. compounds[door, panel, view] latéral► side road noun (British) route f secondaire ; (in town) petite rue f ; (at right angle) rue f transversale* * *[saɪd] 1.1) ( part) (of person's body, object, table) côté m; (of animal's body, hill, boat) flanc m; (of ravine, cave) paroi f; ( of box) ( outer) côté m; ( inner) paroi fon my left/right side — à ma gauche/droite
on one's/its side — sur le côté
‘this side up’ — ( on box) ‘haut’
2) ( surface of flat object) (of paper, cloth) côté m; ( of record) face fthe right side — ( of cloth) l'endroit m; ( of coin) l'avers m; ( of paper) le recto
the wrong side — ( of cloth) l'envers m; ( of coin) le revers; ( of paper) le verso
3) ( edge) (of lake, road) bord m; ( of building) côté mat ou by the side of — au bord de [lake, road]
she's on the arts side — ( academically) elle a opté pour les lettres
he's on the marketing side — ( in company) il fait partie du service de marketing
5) ( opposing group) côté m, camp m6) ( team) équipe fyou've really let the side down — fig tu nous as laissé tomber
7) ( page) page f8) ( line of descent)9) (colloq) ( TV channel) chaîne f2. 3.- sided combining formsix-sided figure — figure f à six côtés
4.many-sided problem — problème m complexe
on the side adverbial phraseto do something on the side — ( in addition) faire quelque chose à côté; ( illegally) faire quelque chose au noir
Phrasal Verbs:••to be on the safe side — ( allowing enough time) pour calculer large; ( to be certain) pour être sûr
to put something to one side — mettre [quelque chose] de côté [object, task]
-
63 telephone
1 nountéléphone m;∎ to be on the telephone (have a telephone) être abonné(e) au téléphone; (talking) être au téléphone;∎ to have a good telephone manner savoir bien parler au téléphone;∎ to order sth by telephone commander qch par téléphone;∎ the boss is on the telephone for you le patron te demande au téléphone;∎ you're wanted on the telephone on vous demande au téléphonetelephone banking opérations f pl bancaires par téléphone; telephone bill facture f de téléphone;telephone book annuaire m (téléphonique);telephone call appel m téléphonique, coup m de téléphone;telephone canvassing prospection f téléphonique, démarchage m à distance, télédémarchage m;telephone code area circonscription f téléphonique;telephone communications liaison f téléphonique;telephone dealing cotation f par téléphone;telephone directory annuaire (téléphonique);telephone exchange central m téléphonique;telephone follow-up relance f téléphonique;MARKETING telephone interview entretien m téléphonique, entretien par telephone;telephone line ligne f téléphonique;telephone link liaison téléphonique;telephone marketing prospection téléphonique;telephone message message m téléphonique;telephone network réseau m téléphonique;telephone number numéro m de téléphone;telephone order commande f téléphonique ou par téléphone;telephone prospecting démarchage à distance;telephone sales ventes f pl par téléphone;telephone selling vente par téléphone;telephone subscriber abonné(e) m, f du téléphone;telephone survey enquête f téléphonique, enquête par téléphone;telephone system réseau téléphoniquetéléphoner à;∎ to telephone New York appeler New Yorktéléphoner -
64 analysis
n1) (pl analyses)2) анализ, изучение, исследование3) статистическая таблица (цифровой материал)
- accuracy analysis
- activity analysis
- aggregate analysis
- approximate analysis
- balance-sheet analysis
- batch analysis
- benefit-risk analysis
- break-even analysis
- budget analysis
- business analysis
- business cycle analysis
- careful analysis
- cash flow analysis
- check analysis
- commodity analysis
- comparative analysis
- competitiveness analysis
- complete analysis
- complex analysis
- comprehensive analysis
- computer-aided analysis
- consumer analysis
- continuous analysis
- contrastive analysis
- cost analysis
- correlation analysis
- cost-benefit analysis
- cost-effectiveness analysis
- cost-performance analysis
- cost-sensitivity analysis
- country collectibility analysis
- critical path analysis
- cross-impact analysis
- cyclical analysis
- data analysis
- decision analysis
- decision-flow analysis
- demand analysis
- demand-consumption analysis
- demand-supply analysis
- design analysis
- detailed analysis
- diagnostic analysis
- discriminant analysis
- discriminatory analysis
- downward analysis
- ecological analysis
- economic analysis
- economical analysis
- empirical analysis
- end-point analysis
- engineering analysis
- engineering-economic analysis
- environmental analysis
- equipment quality analysis
- error analysis
- ex ante analysis
- expenses analysis
- ex post analysis
- express analysis
- factor analysis
- failure analysis
- feasibility analysis
- field analysis
- field complaint analysis
- field return analysis
- financial analysis
- financial ratio analysis
- financial statement analysis
- fiscal analysis
- flow-of-funds analysis
- formal analysis
- functional-cost analysis
- fundamental analysis
- funds analysis
- game-theoretic analysis
- gap analysis
- global analysis
- graphical analysis
- gross profit analysis
- horizontal analysis
- income analysis
- income-expenditure analysis
- in-depth analysis
- indicator analysis
- input-output analysis
- interaction analysis
- interindustry analysis
- inventory analysis
- investment analysis
- job analysis
- laboratory analysis
- least-square
- liquidity preference analysis
- long-run analysis
- loss analysis
- lot analysis
- macroeconomic analysis
- maintainability analysis
- maintenance analysis
- marginal analysis
- market analysis
- marketing cost analysis
- marketing plan analysis
- market opportunity analysis
- market situation analysis
- market structure analysis
- market trend analysis
- mechanical analysis
- media analysis
- money-flow analysis
- motion analysis
- motivation research analysis
- needs analysis
- network analysis
- normative analysis
- numerical analysis
- observational analysis
- on-line analysis
- operating analysis
- operating cost analysis
- operation analysis
- opportunity analysis
- order analysis
- organizational structure analysis
- overhead analysis
- partial analysis
- performance analysis
- performance degradation analysis
- periodic analysis
- pilot analysis
- population analysis
- portfolio analysis
- preinvestment analysis
- preliminary analysis
- price analysis
- primary analysis
- priority analysis
- process analysis
- product analysis
- product quality analysis
- profit analysis
- profitability analysis
- qualitative analysis
- quality analysis
- quality cost analysis
- quantitative analysis
- queueing analysis
- quick analysis
- ranging analysis
- rapid analysis
- ratio analysis
- real-time analysis
- relevance analysis
- reliability analysis
- reliability variation analysis
- risk analysis
- safety analysis
- sales analysis
- sales mix analysis
- sample analysis
- sampling analysis
- savings-investment analysis
- scrap-cost analysis
- sensitivity analysis
- sequential analysis
- short-cut analysis
- short-run analysis
- short-term analysis
- simulation analysis
- solvency analysis
- statement analysis
- statistical analysis
- stock analysis
- structural analysis
- subjective analysis
- supply analysis
- system's analysis
- tabular analysis
- team analysis
- thorough analysis
- time analysis
- time-series analysis
- total time analysis
- trade-off analysis
- trend analysis
- transaction cost analysis
- upward trend analysis
- value analysis
- value engineering analysis
- variance analysis
- vector analysis
- weather analysis
- worst-case analysis
- workload analysis
- X-ray analysis
- analysis by economic sector
- analysis of accounts
- analysis of assets and liabilities by maturities
- analysis of business activity
- analysis of corporate cash flows
- analysis of economic activity
- analysis of the economic performance of an enterprise
- analysis of feasibility
- analysis of foreign currency position
- analysis of the future development
- analysis of indices dynamics
- analysis of the market situation
- analysis of prediction
- analysis of profitability
- analysis of results
- carry out analysis
- make analysisEnglish-russian dctionary of contemporary Economics > analysis
-
65 company
nкомпания; общество; фирма; предприятие
- affiliated company
- ailing company
- air company
- airline company
- alien company
- allied company
- appraisal company
- associated company
- assurance company
- bank holding company
- bloated company
- blue-chip company
- bogus company
- broker company
- bubble company
- building company
- cable company
- car rental company
- carrying company
- chartered company
- closed company
- closed-end company
- closed-end investment company
- commercial company
- commercial credit company
- commission company
- competitive company
- consulting company
- consumer finance company
- consumer-goods company
- controlled company
- controlling company
- credit card company
- customer-centric company
- daughter company
- dealer company
- defunct company
- designing company
- development company
- distributing company
- diversified company
- domestic company
- domestic road haulage company
- dormant company
- emerging company
- engineering company
- export company
- factoring company
- farming company
- finance company
- financially-troubled company
- financing company
- foreign company
- foreign trade company
- forwarding company
- front company
- general marketing company
- general trade company
- hire-purchase company
- holding company
- home company
- immediate holding company
- incorporated company
- independent appraisal company
- industrial company
- inland navigation company
- installment credit company
- insurance company
- international company
- investment company
- issuing company
- joint-stock company
- large company
- leading company
- leased company
- leasing company
- life assurance company
- life insurance company
- limited-liability company
- liner company
- listed company
- loss-making company
- low-liquid company
- mail-order company
- major company
- management company
- managing company
- manufacturing company
- marketing company
- medium-sized company
- mixed company
- mobile radiotelephone company
- mortgage company
- multi-industry company
- multinational company
- mutual insurance company
- national company
- nationalized company
- navigation company
- nominee company
- nonoperating company
- nonprofit-making company
- nonresident company
- ocean company
- offshore company
- oil company
- one-man company
- open-end company
- open-end investment company
- operating company
- overseas company
- packaging company
- packing company
- paging company
- parent company
- personal loan company
- predecessor company
- private company
- private limited company
- privatized company
- processing company
- producer company
- product company
- property company
- proprietary company
- public company
- public limited company
- public utility company
- purchasing company
- quoted company
- railway company
- real estate company
- realty company
- registered company
- reinsurance company
- rival company
- sales company
- sales finance company
- salvage company
- securities company
- separate company
- service company
- shell company
- shipping company
- short-line company
- sister company
- specialized company
- state company
- statutory company
- steamship company
- stevedoring company
- stock company
- subsidiary company
- sub-subsidiary company
- supplier company
- surety company
- target company
- trade company
- trading company
- transparent company
- transport company
- troubled company
- trucking company
- trust company
- trust and mortgage loan company
- turnaround company
- unlimited company
- unregistered company
- venture capital company
- vendor company
- warehouse company
- well-established company
- wild cat company
- absorb a company
- close down a company
- constitute a company
- create a company
- dissolve a company
- establish a company
- float a company
- form a company
- keep a company afloat
- liquidate a company
- promote a company
- register a company
- represent a company
- run a company
- sell out a company
- set up a company
- start a company
- tout a company
- turn around a company
- wind up a company
- wipe out a companyEnglish-russian dctionary of contemporary Economics > company
-
66 side
A n1 ( part) (of person's body, object, table) côté m ; (of animal's body, of hill, boat) flanc m ; (of ravine, cave) paroi f ; ( of box), ( outer) flanc m ; ( inner) paroi f ; the right/left side of the road le côté droit/gauche de la route ; on my left/right side à ma gauche/droite ; by my/her side à côté de moi/d'elle ; on one's/its side sur le côté ; side by side côte à côte ; he never leaves her side il ne la quitte jamais ; don't leave my side reste près de moi ; from every side de tous côtés ; on the mountain/hill side à flanc de montagne/de coteau ; go round the side of the building contournez le bâtiment ; the south side of the mountain le versant sud de la montagne ; the north/south side of town le nord/sud de la ville ; ‘this side up’ (on package, box) ‘haut’ ;2 ( surface of flat object) (of paper, cloth) côté m ; ( of record) face f ; the right side ( of cloth) l'endroit m ; ( of coin) l'avers m ; ( of paper) le recto m ; the wrong side ( of cloth) l'envers m ; ( of coin) le revers m ; ( of paper) le verso m ;3 ( edge) (of lake, road) bord m ; ( of building) côté m ; at ou by the side of au bord de [lake, road] ; à côté de [building] ;4 ( aspect) (of person, argument) côté m ; (of problem, question) aspect m ; (of story, case) version f ; there are two sides to every question chaque question a deux aspects ; whose side are we to believe? quelle version faut-il croire? ; try to see it from my side essayez de comprendre mon point de vue ; she's on the science/arts side ( academically) elle a opté pour les sciences/arts ; he's on the marketing/personnel side ( in company) il fait partie du service de marketing/du service du personnel ;5 ( opposing group) côté m, camp m ; to change sides changer de camp ; to take sides prendre position ;6 Sport ( team) équipe f ; which side does he play for? il joue dans quelle équipe? ; you've really let the side down fig tu nous as laissés tomber ;7 ( page) page f ;9 ○ ( TV channel) chaîne f ;C - sided (dans composés) four/six-sided figure figure f à quatre/six côtés ; glass-sided container récipient m à parois de verre ; many-sided problem problème m complexe.D on the side adv phr a steak with salad on the side un steak avec de la salade ; to do sth on the side ( in addition) faire qch à côté ; ( illegally) faire qch au noir.he's/she's like the side of a house il/elle est énorme ; to have a bit on the side ○ avoir une liaison ; time is on our side le temps travaille pour nous ; to be on the safe side ( allowing enough time) pour calculer large ; ( to be certain) pour être sûr ; to be (a bit) on the big/small side être plutôt grand/petit ; to be on the wrong/right side of 40 avoir/ne pas avoir dépassé la quarantaine ; to get on the wrong side of sb prendre qn à rebrousse-poil ; to have no side ne pas être prétentieux/-ieuse ; to have right on one's side être dans son droit ; to get/keep on the right side of sb se mettre/rester bien avec qn ; to put/leave sth to one side mettre/laisser [qch] de côté [object, task] ; to take sb to one side prendre qn à part.■ side with se mettre du côté de [person]. -
67 department
[dɪˈpɑ:tmənt]accounting department бухгалтерия accounting department главная бухгалтерия компании accounts department бюро отчетности accounts department отдел расчетов accounts department отдел финансовых отчетов accounts receivable department отдел учета дебиторской задолженности advertising department отдел рекламы aerological department аэрологическое отделение appeals department отдел по апелляциям appellate department отдел по апелляциям archives department архивный отдел assistant head of department заместитель начальника отдела audit department ревизионный отдел bank department отделение банка bank investment department отдел банковских инвестиций bank trust department отдел доверительных операций банка bank trust department трастовый отдел банка billing department отдел выписки счетов bookkeeping department бухгалтерия budget department бюджетный отдел cartage department отдел перевозок cash department касса в банке cash department кассово-контрольный пункт cash department кассовый отдел central customs administration department отдел управления центральной таможни city treasurer's department департамент городского казначея claims department отдел претензий claims department отдел рекламаций commercial department коммерческий отдел commercial department торговый отдел complaints department отдел рекламаций correspondence department отдел корреспонденции data processing department вчт. отдел обработки данных department ведомство; департамент department ведомство department войсковой округ department департамент department кафедра department магазин department министерство department амер. министерство; State Department государственный департамент (министерство иностранных дел США); Department of the Navy военно-морское министерство США department область, отрасль (науки, знания) department отдел, министерство, департамент department отдел; отделение; the men's clothing department отдел мужского готового платья (в магазине) department отдел department отделение department отрасль department служба department управление department факультет department цех, отделение department цех Department: Department: Inland Revenue department Управление налоговых сборов (Великобритания) department: department: inspection department отдел технического контроля Department: Department: Prime Minister's department канцелярия премьер-министра department: department: production department производственное подразделение Department: Department: State department государственный департамент (США) department: department: stock department отдел ценных бумаг (банка) Department: Department: Treasury department министерство финансов (США) department: department: trustee department отдел доверительных операций department attr. ведомственный; относящийся к ведомству; department hospital районный госпиталь department attr. ведомственный; относящийся к ведомству; department hospital районный госпиталь department of head office отдел главной конторы department of social affairs and health департамент по социальным вопросам и здравоохранению department амер. министерство; State Department государственный департамент (министерство иностранных дел США); Department of the Navy военно-морское министерство США dispatch department отдел отправки dispatch department экспедиция export department отдел экспорта finance department финансовый отдел fire department отделение пожарной охраны foreign department иностранный отдел forwarding department экспедиторское отделение goods receiving department отдел приемки товаров government department правительственное ведомство government department правительственное учреждение department: inspection department отдел технического контроля international department международный отдел international sales department отделение международной торговли inventory accounting department отдел учета запасов invoicing department отдел выписки счетов-фактур layout department отдел макетирования legal department юридический отдел loan department ссудный отдел банка machinery department машинное отделение mail department почтовое отделение maintenance department вчт. отдел технического обслуживания maintenance department отдел технического обслуживания marketing department коммерческий отдел marketing department отдел сбыта media department отдел средств рекламы department отдел; отделение; the men's clothing department отдел мужского готового платья (в магазине) municipal department муниципальный отдел municipal treasurer's department финансовый отдел муниципалитета off-line department самостоятельный отдел operational department производственный отдел order department отдел заказов out-patient department амбулаторное отделение packing department отдел упаковки packing department отдел фасовки payroll department отдел труда и зарплаты payroll department финансовая часть pension department пенсионный отдел personnel department отдел кадров personnel: department management руководство кадрами; personnel department отдел кадров или личного состава planning department отдел планирования planning department плановый отдел political department исполнительная и законодательная власть political department политическая власть political department политический отдел postal department почтовое отделение department: production department производственное подразделение production department производственный отдел production department цех основного профиля производства project department проектный отдел public prosecutions department прокуратура public relations department отдел по связям с общественными организациями relations: public department department отдел информации коммерческого предприятия; public relations officer служащий отдела информации; public relations man агент по рекламе public department department пресс-бюро; отдел информации publicity department отдел рекламы и пропаганды purchasing department отдел закупок purchasing department отдел материально-технического снабжения real estate department отдел, ведущий операции с недвижимостью records department отдел учета relevant government department компетентный правительственный орган research department научно-исследовательский отдел safe-custody department отдел охраны банка safe-custody department служба охраны банка safe-deposit department отдел вкладов банка sales department отдел сбыта securities department отдел ценных бумаг security department отдел банка, специализирующийся на управлении портфелем ценных бумаг service department отдел обслуживания shipping department отдел отгрузки продукции social services department отдел социальных услуг spending department отдел расходов staff department отдел главной конторы staff department отдел кадров standards department отдел стандартов department амер. министерство; State Department государственный департамент (министерство иностранных дел США); Department of the Navy военно-морское министерство США Department: Department: State department государственный департамент (США) department: stock department отдел ценных бумаг (банка) systems department вчт. отдел систем trading department торговый отдел department: trustee department отдел доверительных операций vaults department помещение банка для сейфов veterinary department ветеринарное отделение -
68 manager
[ˈmænɪdʒə]account manager заведующий отделом рекламы accounting manager главный бухгалтер administrative manager директор-распорядитель advertising manager руководитель рекламного агентства assistant general manager заместитель генерального директора assistant manager заместитель директора assistant manager заместитель заведующего assistant manager помощник руководителя bank manager управляющий банком branch manager руководитель отделения branch manager руководитель филиала brand manager ответственный за рекламирование торговой марки budget manager руководитель бюджетного отдела business manager коммерческий директор business manager менеджер по торгово-промышленной деятельности business manager управляющий делами; коммерческий директор, заведующий коммерческой частью chief general manager генеральный управляющий chief general manager главный управляющий chief general manager директор предприятия chief manager главный менеджер city manager (амер.) управляющий городом colead manager один из банков - организаторов займа complaints manager начальник отдела рекламаций configurator manager вчт. конфигуратор construction manager руководитель строительных работ contract manager руководитель отдела контрактов cooperative store manager директор кооперативного магазина corporate manager руководитель корпорации cost-accounting manager менеджер по калькулированию издержек data manager руководитель отдела обработки данных data processing manager руководитель отдела обработки данных database manager вчт. система управления базой данных departmental manager заведующий отделом deputy manager заместитель директора deputy manager заместитель управляющего district manager районный менеджер district manager управляющий сбытовым районом компании division manager начальник отдела division manager руководитель отделения компании division manager руководитель филиала divisional manager заведующий сектором divisional manager начальник отдела divisional manager руководитель отделения компании divisional manager руководитель подразделения divisional manager руководитель филиала executive bank manager управляющий банком executive general manager генеральный директор executive general manager главный управляющий executive manager управляющий export manager руководитель экспортного отдела factory manager руководитель предприятия factory manager управляющий заводом file manager вчт. файловая система finance manager руководитель финансовой службы financial manager финансовый менеждер foreign exchange manager руководитель валютных операций functional manager руководитель функционального подразделения fund manager руководитель фонда general manager генеральный менеджер general manager генеральный управляющий general manager главный управляющий general manager директор предприятия manager хозяин; good (bad) manager хороший (плохой) хозяин heap manager вчт. программа управления динамической областью hotel manager управляющий гостиницей information manager администратор потоков информации joint lead manager смешанное управление joint lead manager совместное управление junior manager помощник управляющего lead manager банк, являющийся главным организатором и гарантом займа lead manager ведущий менеджер line manager вчт. программа управления строками lock manager вчт. администратор защиты данных manager вчт. администратор manager администратор manager деятель политической партии, занимающийся организационными вопросами manager директор manager заведующий manager импресарио, менеджер manager менеджер manager парл. представитель одной из палат, уполномоченный вести переговоры по вопросу, касающемуся обеих палат manager распорядитель manager руководитель manager управляющий, заведующий; директор manager управляющий, директор, руководитель manager управляющий manager управляющий имуществом manager хозяин; good (bad) manager хороший (плохой) хозяин manager хозяин manager of securities department руководитель отдела ценных бумаг manager of trust руководитель доверительного фонда marketing manager агент по сбыту marketing manager заведующий отделом сбыта memory manager вчт. программа управления памятью middle manager руководитель среднего звена municipal manager муниципальный управляющий nominee executive manager кандидат на должность директора-распорядителя office manager руководитель конторы office manager управляющий конторой operations manager директор-распорядитель overlay manager вчт. администратор оверлейной загрузки personal manager управляющий персоналом (начальник управления кадров) personnel manager начальник отдела кадров personnel manager руководитель отдела кадров plant manager директор предприятия plant manager руководитель предприятия portfolio manager брокер, отвечающий за управление инвестициями клиента portfolio manager сотрудник банка, отвечающий за управление инвестициями клиента presentation manager вчт. администратор представлений product manager руководитель, ответственный за конструирование, производство и реализацию изделия production manager начальник производственного отдела production manager руководитель производства project manager руководитель проекта project manager управляющий проектом prospective manager перспективный руководитель public relations manager руководитель отдела по связям с общественными организациями purchasing manager начальник отдела снабжения regional manager управляющий сбытовым районом resource manager вчт. администратор ресурсов sales manager заведующий отделом сбыта sales manager коммерческий директор sales manager руководитель службы сбыта sales manager управляющий службой сбыта shop manager директор магазина software product manager вчт. администратор программного изделия special manager руководитель, занимающийся специальными вопросами stage manager режиссер syndicate manager руководитель синдиката system manager вчт. системный программист technical sales manager заведующий отделом сбыта top manager главный управляющий vice manager заместитель директора vice manager заместитель управляющего window manager вчт. администратор окон works manager директор предприятия works manager руководитель предприятия -
69 вертикаль
муж. vertical line;
file (шахматной доски) ;
down (в кроссворде)ж.
1. vertical line;
2. шахм. file;
~ный vertical;
~ная маркетинговая система vertical marketing system;
~ная ревизия vertical audit.Большой англо-русский и русско-английский словарь > вертикаль
-
70 station
1) станция; пункт3) геофиз. пункт наблюдений5) устройство; блок7) горн. околоствольный двор8) ж.-д. станционные сооружения11) мор. точка пересечения шпангоута с основной линией12) устанавливать, ставить13) экол. ареал•station on stream — работающая ( насосная или компрессорная) станция на трубопроводе-
aboveground power station
-
aboveground station
-
accepting station
-
accumulator station
-
actinometric station
-
aerobraked OTV-serviced space station
-
aerodynamic broadcast station
-
aeronautical meteorological station
-
affiliated station
-
air monitoring station
-
airborne early-warning station
-
alighting station
-
anchor station
-
AOTV-serviced space station
-
array station
-
arrival station
-
assembly station
-
assembly work station
-
astronaut tended space station
-
astronaut-inhabited space station
-
atomic power station
-
attended station
-
automatic unified orbital station
-
automatic water-stage recording station
-
automatic welding station
-
auxiliary power station
-
avalanche station
-
backhaul station
-
back-to-back high-voltage direct-current converter station
-
bagging station
-
base compressor station
-
base pumping station
-
base station
-
baseline station
-
base-load power station
-
beacon station
-
beet pulp drying station
-
beet receiving station
-
beet washing station
-
benchmark station
-
block-signal station
-
boarding station
-
boiling station
-
booster station
-
broadcasting station
-
broadcast station
-
bulk flour station
-
buoy-based station
-
captain's station
-
captain station
-
car inspection station
-
cathodic protection station
-
central electric station
-
central heat supply station
-
charging station
-
check station
-
circle station
-
circulating pumping station
-
civilian-manned space station
-
clean work station
-
climatological station
-
coal-fired power station
-
coast station
-
coastal direction finding station
-
coke-screening station
-
communication relay station
-
compressor station
-
concrete coating station
-
connecting station
-
conning station
-
conservated space station
-
control radio station
-
control station
-
converter station
-
co-orbiting space stations
-
coordinate inspection station
-
cream station
-
crusher station
-
cube station
-
current-meter gaging station
-
current-meter station
-
customs station
-
data return capsule-carried space station
-
data station
-
dead station
-
deburring station
-
deconservated space station
-
dedicated milling station
-
deorbited space station
-
design station
-
destination station
-
diesel power station
-
diffusion station
-
direction and guidance radar station
-
direction-finding station
-
discharge station
-
dispatch station
-
dispatching control station
-
display station
-
distribution station
-
diversion power station
-
diversion station
-
docking station
-
drainage station
-
drift station
-
drive station
-
dry station
-
dual-keel space station
-
dual-purpose station
-
dumping station
-
early-warning radar station
-
earth station
-
earthquake-detection station
-
electric power station
-
electric station
-
electrode building station
-
engine changing station
-
engineered work station
-
engineman's station
-
enlarged space station
-
entry station
-
evaporation station
-
exposure station
-
extended duration space station
-
feed station
-
filling station
-
film take-up station
-
fish rearing station
-
fixed ship station
-
fixed station
-
fixturing station
-
flexible machining station
-
flexible space station
-
flight engineer station
-
floating diesel station
-
floating power station
-
floating station
-
floating weather station
-
fossil-fueled power station
-
free-standing pallet station
-
frontier station
-
fuel station
-
gaging station
-
gas engine compressor station
-
gas gathering station
-
gas station
-
gas-compressor station
-
gas-distributing station
-
gas-lift compressor station
-
gas-turbine power station
-
generating station
-
GEO space station
-
geothermal power station
-
grain-collecting station
-
greasing station
-
grid-connected photovoltaic station
-
ground station
-
group pumping station
-
growth station
-
guidance station
-
half-open-air hydroelectric station
-
hammer station
-
head-end station
-
heat-electric generating station
-
high altitude space station
-
high-latitude station
-
high-level station
-
high-lift pump station
-
high-power station
-
holding station
-
home station
-
homing station
-
horizontal designed space station
-
hot-metal station
-
hydraulic experimental station
-
hydroelectric power station
-
hydroelectric pumped storage power station
-
hydrological station
-
hydrometric station
-
ice lookout station
-
ice pilot station
-
ice-based station
-
impact station
-
inhabited space station
-
inland station
-
in-machine station
-
inquiry station
-
insertion station
-
inspection station
-
integrated sewing station
-
interchange station
-
interlocking station
-
intermediate station
-
international space station
-
interplanetary station
-
inverter station
-
irrigation pumping station
-
island station
-
issuing station
-
junction station
-
knitting station
-
knocking-out station
-
ladle bricking station
-
ladle preparation station
-
land station
-
landing direction-finding station
-
large-size power station
-
large power station
-
LEO space station
-
lightning direction-finding station
-
lightship station
-
line booster pump station
-
liquefied natural gas station
-
load station
-
load/unload station
-
loading station
-
local station
-
localizer station
-
logic programming station
-
long-functioning space station
-
long-term space station
-
long-term station
-
loop station
-
low-altitude space station
-
low-latitude station
-
low-lift pump station
-
lubrication station
-
machine tool station
-
machining work station
-
machining station
-
magazine station
-
magnetic station
-
magnetotelluric station
-
main pumping station
-
manned station
-
manual part control station
-
man-visited space station
-
master station
-
material handling work station
-
measuring station
-
medium-size power station
-
medium power station
-
medium-head hydroelectric station
-
melt station
-
mesonet station
-
microwave relay station
-
milk collecting station
-
mine-mouth power station
-
mixed pumped-storage station
-
mobile electric power station
-
mobile power station
-
mobile ship station
-
mobile station
-
mobile television station
-
mold lubricating station
-
monitoring station
-
moonbounce station
-
multiband station
-
multimodule space station
-
multiparameter station
-
multiple docking ports-equipped space station
-
multiple modules-docked space station
-
multiple pressurized modules space station
-
multipurpose space station
-
multisolar-panels-consisted station
-
NC control station
-
newsroom station
-
node station
-
nuclear heat-only station
-
nuclear power station
-
nuclear steam station
-
observational station
-
observation station
-
ocean weather station
-
off-line station
-
oil-burning power station
-
oil-fired power station
-
oil-gathering station
-
oil-marketing station
-
OMV-equipped space station
-
on-orbit power generation station
-
open-air hydroelectric station
-
orbital laser power station
-
orbital station
-
origin station
-
oxy-gas cutoff station
-
ozonometry station
-
package power station
-
packing station
-
pan station
-
partial-record station
-
passenger station
-
passing station
-
passive seismic station
-
payoff station
-
peak-load power station
-
pendent control station
-
periodically tended space station
-
permanent seismograph station
-
permanent space station
-
photovoltaic pumping station
-
pier-type hydroelectric station
-
pilot solar power station
-
pipe welding station
-
pipeline-up station
-
pluviometric station
-
pole-mounted station
-
postprocess gaging station
-
power station
-
precipitation station
-
primary station
-
principal station
-
probe station
-
public service power station
-
public utility power station
-
pumped-storage station
-
pumping station
-
punch station
-
purely civilian-manned space station
-
push-button pipeline pumping station
-
rack-mounted station
-
radar station
-
radio station
-
radio-beacon station
-
radio-compass station
-
radio-positioning station
-
radio-range station
-
radio-relay station
-
radiosonde station
-
rating station
-
rawinsonde receiving station
-
rawinsonde station
-
read station
-
receiving station
-
reclamation station
-
reconservated space station
-
recording station
-
rectifier station
-
reference station
-
reforwarding station
-
refrigerating station
-
refuge station
-
relay pump station
-
relay station
-
relift station
-
remote methane measurement station
-
remote monitoring station
-
remote station
-
remote tool transfer station
-
repeater station
-
representative station
-
repressuring station
-
rescue station
-
reservoired power station
-
resupply space station
-
river station
-
robot station
-
robot weather station
-
roll-welding station
-
run-of-river power station
-
run-of-river station
-
sample station
-
satellite solar power station
-
scrubbing station
-
secondary station
-
seismic station
-
seismograph station
-
seismological station
-
self-service station
-
sending station
-
sewage pumping station
-
shaft station
-
ship station
-
shipboard power station
-
ship-handling station
-
shore collection station
-
shore station
-
short-lived station
-
short-term space station
-
short-term station
-
skimming station
-
slave station
-
small-size power station
-
small power station
-
solar power station
-
solar radio station
-
solar station
-
solar-diesel hybrid power station
-
solar-powered service station
-
solid-fuel power station
-
source pump station
-
space station
-
space tug-equipped orbital station
-
space-based laser station
-
stage station
-
stationary relay station
-
steering station
-
storage power station
-
stream-gaging station
-
stuffing station
-
stunning station
-
subscriber heat supply station
-
subscriber station
-
suburban station
-
surface synoptic station
-
surveillance radar station
-
switching station
-
synoptic station
-
tank oil filling station
-
tapping station
-
telemetering station
-
telemetry station
-
television transmitting station
-
temperature-regulating station
-
terminal pump station
-
terminal station
-
terrestrial station
-
test station
-
tethered space station
-
thermal power station
-
thermal station
-
tidal power station
-
toll station
-
tool adjustment station
-
tool change station
-
tool measuring-and-adjustment station
-
tool presetting station
-
tool station
-
torch-cutting station
-
total energy power station
-
totally autonomous manned space station
-
tracker station
-
transfer pumping station
-
transfer station
-
transforming station
-
transit station
-
transmitting station
-
transport station
-
transportable earth station
-
transportable station
-
trigeneration power station
-
trim station
-
two docking ports-equipped space station
-
underground power station
-
underground station
-
unload station
-
unmanned pumping station
-
unmanned station
-
upper-air station
-
user station
-
vacuum-compressor station
-
variable-head station
-
versatile space station
-
visited space station
-
wall-mounted station
-
washing station
-
water injection pumping station
-
water monitoring station
-
water power station
-
water rating station
-
water station
-
water treatment station
-
water-balance station
-
water-pumping station
-
water-purification floating station
-
wayside station
-
weather station
-
weighing station
-
weir station
-
well test station
-
wind power station
-
windup station
-
working station
-
work station
-
workpiece preparatory station -
71 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
72 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
73 company
компания; (акционерное) общество; фирма; корпорация -
74 cost
-
75 open
ouvert(e)STOCK EXCHANGE open contract position f ouverte;INSURANCE open cover traité m facultatif obligatoire;open credit crédit m à découvert;open economy économie f ouverte;open file dossier m ouvert;TELECOMMUNICATIONS open line ligne f ouverte;ECONOMICS open market marché m libre;open money market marché libre des capitaux;STOCK EXCHANGE open outcry criée f;INSURANCE open policy police f flottante;open port port m ouvert;STOCK EXCHANGE open position position ouverte;INDUSTRY open shop British (open to non-union members) = entreprise ne pratiquant pas le monopole d'embauche; American (with no union) établissement m sans syndicat;open ticket billet m openouvrir; (negotiations, conversation, debate) entamer;∎ to open a line of credit ouvrir un crédit;∎ to open a loan ouvrir un emprunt(a) (of shop, business) ouvrir(b) STOCK EXCHANGE coter à l'ouverture;∎ the FTSE opened at 4083 l'indice FT a ouvert à 4083However, Mills recognized that most businesses would still prefer the open shop, but argued that sophisticated conservatives, if forced to recognize unions and make concessions on wages and working conditions, would in return try to use labor leaders as a tool to repress rank-and-file discontent.
▸ open up(office, shop) ouvrir;∎ to open up a country to trade ouvrir un pays au commerce(of office, shop) ouvrir -
76 manager
nменеджер; директор
- accounting manager
- accounts manager
- acting manager
- administrative manager
- advertising manager
- arbitration manager
- asset manager
- assistant manager
- bank manager
- branch manager
- business manager
- chief manager
- clearinghouse manager
- commercial manager
- commissioning manager
- departmental manager
- deputy manager
- distribution manager
- district manager
- divisional manager
- economic manager
- employment manager
- engineering manager
- executive manager
- exhibition manager
- external manager
- export manager
- export sales manager
- factory manager
- factory services manager
- farm manager
- field sales manager
- floor manager
- functional manager
- fund manager
- fund of funds manager
- general manager
- hedge fund manager
- human resources manager
- industrial traffic manager
- inventory manager
- labour manager
- lead manager
- line manager
- local manager
- marketing manager
- material control manager
- middle manager
- office manager
- operating manager
- operations manager
- personnel manager
- plant manager
- portfolio manager
- procurement manager
- product manager
- product development manager
- production manager
- production control manager
- product line manager
- project manager
- promotion manager
- publicity manager
- quality manager
- quality control manager
- records services and archives manager
- research manager
- sales manager
- senior manager
- service manager
- shop manager
- staff manager
- station manager
- statistics manager
- store manager
- syndicate manager
- team manager
- technical manager
- top manager
- traffic manager
- trust manager
- warehouse manager
- works manager
- manager on dutyEnglish-russian dctionary of contemporary Economics > manager
-
77 operation
n1) действие; работа2) торговая или финансовая операция; сделка3) разработка, эксплуатация4) технологическая операция; процесс; цикл обработки5) режим работы6) амер. управление
- administration operation
- agency operation
- air-express operation
- air-freight operations
- air-passenger operations
- assembly operations
- automated operation
- automatic operation
- auxiliary operations
- banking operation
- barter operation
- basic operation
- bear operation
- bearish operation
- black-market operation
- boiler-room operation
- bookkeeping operation
- bull operation
- bullish operation
- calculating operation
- capacity operations
- cargo operation
- cargo-handling operations
- cash operation
- census operation
- charter operations
- checking operation
- cheque operation
- clearing operation
- commercial operation
- commission banking operations
- computer operation
- computing operation
- concurrent operation
- congested operation
- consignment operation
- construction operations
- continuous operation
- contract operations
- conversion operation
- credit operation
- current operation
- current account operation
- customs operation
- day-to-day operations
- dependable operation
- deposit operation
- discharging operations
- dock operations
- documentary credit operations
- double-barelled loan operation
- double-shift operation
- efficient operation
- exchange operation
- exploration operation
- export operation
- express operations
- external operation
- fabrication operation
- fail-safe operation
- failure-free operation
- farm operations
- faultless operation
- fiduciary operations
- field operations
- financial operation
- financing operation
- fine-tuning operations
- finishing operation
- foreign operations
- foreign exchange operation
- foreign trade operations
- forward operation
- franchising operation
- full time operation
- full-capacity operation
- fund exchange operation
- funding operation
- future operation
- guaranteed operation
- handling operations
- harvesting operations
- hedging operation
- housekeeping operations
- incentive operation
- independent operation
- individual operation
- initial operation
- insurance operation
- integrated operation
- intermediate trade operation
- international operation
- inventory operations
- invisible operation
- job shop operation
- joint operation
- lending operations
- licensing operation
- loading operations
- loading and discharging operations
- loading and unloading operations
- loan operation
- loss operation
- machine operation
- machining operation
- main operation
- major operation
- maritime transport operations
- marketing operations
- mathematical operation
- maximization operation
- mechanized operation
- merchandising operations
- minimization operation
- mining operations
- monetary operations
- multitask operation
- multiple shift operation
- multishift operation
- no-failure operation
- nonproductive operations
- normal operation
- off-balance sheet operations
- off-line operation
- offshore operation
- one-shift operation
- on-line operation
- onward switching operations
- open-market operations
- open-pit operation
- panel operation
- part time operation
- plant operation
- processing operation
- production operation
- production-scale operation
- production-type operation
- productive operation
- progressive operation
- proper operation
- purchasing operation
- quay operations
- rational operation
- real-time operation
- reexport operation
- reimport operation
- reliable operation
- remittance operation
- resale operation
- rescue operation
- routine operations
- sales operations
- salvage operations
- seasonal operations
- second shift operation
- semi-automated operation
- serial operation
- service operation
- settlement operation
- short-term operation
- slack operation
- small-scale operations
- smooth operation
- smoothing operation
- speculative operation
- start-up operations
- steady operation
- stevedoring operations
- stock exchange operations
- swap operation
- trade operations
- trading operations
- tramp operations
- transfer operations
- trial operation
- trouble-free operation
- trouble-proof operation
- two-shift operation
- turn-key operation
- uninterrupted operation
- unloading operations
- warehousing operations
- operation in futures
- operation of a business
- operation of circumstances
- operation of collection
- operation of economy
- operation of equipment
- operation of an exhibition
- operation of a machine
- operation of multilateral tax treaties
- operation of a plant
- operation of premises
- operations on the stock exchange
- in operation
- under operation
- be in operation
- be out of operation
- begin operations
- bring into operation
- carry out operations
- cease operations
- close operations
- come into operation
- commence operations
- conduct operations
- execute financial operations
- go into operation
- handle operations
- hold up operations
- interfere with operations
- interrupt operations
- monitor operations
- perform operations
- place into operation
- provide normal operation
- put into operation
- put out of operation
- suspend operations
- wind down operationsEnglish-russian dctionary of contemporary Economics > operation
-
78 system
система; комплекс• -
79 pull
pull [pʊl]fait de tirer ⇒ 1 (a) traction ⇒ 1 (b) résistance ⇒ 1 (c) attrait ⇒ 1 (d) influence ⇒ 1 (e) tirer ⇒ 2 (a)-(c), 3 (a) traîner ⇒ 2 (a) arracher ⇒ 2 (d) se déchirer ⇒ 2 (e) réussir ⇒ 2 (f)1 noun(a) (tug, act of pulling)∎ to give sth a pull, to give a pull on sth tirer (sur) qch;∎ give it a hard or good pull! tirez fort!;∎ give it one more pull tire encore un coup;∎ we'll need a pull to get out of the mud nous aurons besoin que quelqu'un nous remorque ou nous prenne en remorque pour nous désembourber;∎ with a pull the dog broke free le chien tira sur sa laisse et s'échappa;∎ she felt a pull at or on her handbag elle a senti qu'on tirait sur son sac à main;∎ I felt a pull on the fishing line ça mordait∎ the winch applies a steady pull le treuil exerce une traction continue;∎ the gravitational pull is stronger on Earth la gravitation est plus forte sur Terre;∎ we fought against the pull of the current nous luttions contre le courant qui nous entraînait(c) (resistance → of bowstring) résistance f;∎ adjust the trigger if the pull is too stiff for you réglez la détente si elle est trop dure pour vous(d) (psychological, emotional attraction) attrait m;∎ the pull of city life l'attrait m de la vie en ville;∎ he resisted the pull of family tradition and went his own way il a résisté à l'influence de la tradition familiale pour suivre son propre chemin∎ to have a lot of pull avoir le bras long;∎ he has a lot of pull with the Prime Minister il a beaucoup d'influence sur le Premier ministre;∎ his money gives him a certain political pull son argent lui confère une certaine influence ou un certain pouvoir politique;∎ his father's pull got him in son père l'a pistonné∎ it'll be a long pull to the summit la montée sera longue (et difficile) pour atteindre le sommet;∎ it will be a hard pull upstream il faudra ramer dur pour remonter le courant;∎ it's going to be a long uphill pull to make the firm profitable ça sera difficile de remettre l'entreprise à flot(g) (in rowing → stroke) coup m de rame ou d'aviron;∎ with another pull he was clear of the rock d'un autre coup de rame, il évita le rocher∎ to take a pull at or on one's beer boire ou prendre une gorgée de bière;∎ to take a pull at or on one's cigarette/pipe tirer sur sa cigarette/pipe(j) (snag → in sweater) accroc m;∎ my cardigan has a pull in it j'ai fait un accroc à mon cardigan(k) Typography épreuve f∎ she pulled my hair elle m'a tiré les cheveux;∎ to pull the blinds baisser les stores;∎ to pull the British curtains or∎ American drapes tirer ou fermer les rideaux;∎ we pulled the heavy log across to the fire nous avons traîné la lourde bûche jusqu'au feu;∎ pull the lamp towards you tirez la lampe vers vous;∎ he pulled his chair closer to the fire il approcha sa chaise de la cheminée;∎ she pulled the hood over her face elle abaissa le capuchon sur son visage;∎ he pulled his hat over his eyes il enfonça ou rabattit son chapeau sur ses yeux;∎ he pulled the steering wheel to the right il a donné un coup de volant à droite;∎ to pull a drawer open ouvrir un tiroir;∎ she came in and pulled the door shut behind her elle entra et ferma la porte derrière elle;∎ pull the rope taut tendez la corde;∎ pull the knot tight serrez le nœud;∎ pull the tablecloth straight tendez la nappe;∎ he pulled the wrapping from the package il arracha l'emballage du paquet;∎ he pulled the sheets off the bed il enleva les draps du lit;∎ she pulled her hand from mine elle retira (brusquement) sa main de la mienne;∎ she pulled the box from his hands elle lui a arraché la boîte des mains;∎ he was pulling her towards the exit il l'entraînait vers la sortie;∎ he pulled her closer (to him) il l'a attirée plus près de lui;∎ the current pulled us into the middle of the river le courant nous a entraînés au milieu de la rivière;∎ he pulled himself onto the riverbank il se hissa sur la berge;∎ figurative the sound of the doorbell pulled him out of his daydream le coup de sonnette l'a tiré de ou arraché à ses rêveries;∎ figurative he was pulled off the first team on l'a écarté ou exclu de la première équipe;∎ to pull to bits or pieces (toy, appliance) démolir, mettre en morceaux; (book, flower) déchirer; figurative (book, play, person) démolir(b) (operate → lever, handle) tirer;∎ pull the trigger appuyez ou pressez sur la détente(c) (tow, draw → load, trailer, carriage, boat) tirer, remorquer;∎ carts pulled by mules des charrettes tirées par des mules;∎ a suitcase with wheels that you pull behind you une valise à roulettes qu'on tire ou traîne derrière soi;∎ the barges were pulled along the canals les péniches étaient halées le long des canaux∎ he pulled a dollar bill from his wad/wallet il a tiré un billet d'un dollar de sa liasse/sorti un billet d'un dollar de son portefeuille;∎ he pulled a gun on me il a braqué un revolver sur moi;∎ to pull a cork déboucher une bouteille;∎ to have a tooth pulled se faire arracher une dent;∎ it was like pulling teeth c'était pénible comme tout;∎ getting him to talk is like pulling teeth! il faut lui arracher les mots de la bouche!;∎ familiar can you pull that file for me? pourriez-vous me sortir ce dossier?□(e) (strain → muscle, tendon) se déchirer;∎ she pulled a muscle elle s'est déchiré un muscle, elle s'est fait un claquage;∎ a pulled muscle un claquage;∎ my shoulder feels as if I've pulled something j'ai l'impression que je me suis froissé un muscle de l'épaule∎ she has pulled several daring financial coups elle a réussi plusieurs opérations financières audacieuses;∎ he pulled a big bank job in Italy il a réussi un hold-up de première dans une banque italienne;∎ to pull a trick on sb jouer un tour à qn□ ;∎ what are you trying to pull? qu'est-ce que tu es en train de combiner ou manigancer?□ ;∎ don't try and pull anything! n'essayez pas de jouer au plus malin!;∎ don't ever pull a stunt like that again ne me/nous/ etc refais jamais un tour comme ça□ ;∎ to pull a fast one on sb avoir qn, rouler qn;∎ American I pulled an all-nighter j'ai bossé toute la nuit∎ to pull a horse retenir un cheval;∎ also figurative to pull one's punches retenir ses coups, ménager son adversaire;∎ figurative she didn't pull any punches elle n'y est pas allée de main morte(h) (in golf, tennis → ball) puller;∎ to pull a shot puller(i) (in rowing → boat) faire avancer à la rame;∎ he pulls a good oar c'est un bon rameur;∎ the boat pulls eight oars c'est un bateau à huit avirons(l) (gut → fowl) vider∎ people complained and they had to pull the commercial ils ont dû retirer la pub suite à des plaintes∎ the festival pulled a big crowd le festival a attiré beaucoup de monde;∎ how many votes will he pull? combien de voix va-t-il récolter?□∎ he pulls pints at the Crown il est barman au Crown(a) (exert force, tug) tirer;∎ pull harder! tirez plus fort!;∎ to pull on or at a rope tirer sur un cordage;∎ the bandage may pull when I take it off le pansement risque de vous tirer la peau quand je l'enlèverai;∎ the steering pulls to the right la direction tire à droite;∎ Cars the 2-litre model pulls very well le modèle 2 litres a de bonnes reprises;∎ figurative they're pulling in different directions ils tirent à hue et à dia(b) (rope, cord)∎ the rope pulled easily la corde filait librement(c) (go, move)∎ pull into the space next to the Mercedes mettez-vous ou garez-vous à côté de la Mercedes;∎ he pulled into the right-hand lane il a pris la file de droite;∎ pull into the garage entrez dans le garage;∎ when the train pulls out of the station quand le train quitte la gare;∎ she pulled clear of the pack elle s'est détachée du peloton;∎ he pulled clear of the traffic and sped on il est sorti du flot de la circulation et a accéléré;∎ he pulled sharply to the left il a viré brutalement sur la gauche;∎ the lorry pulled slowly up the hill le camion gravissait lentement la côte∎ the engine's pulling le moteur fatigue ou peine∎ the head of personnel is pulling for you or on your behalf vous avez le chef du personnel derrière vous□(f) (snag → sweater) filer;∎ my sweater's pulled in a couple of places mon pull a plusieurs mailles filées∎ to pull for shore ramer vers la côte;∎ to pull with a long stroke ramer à grands coups d'aviron∎ did you pull last night? t'as levé une nana/un mec hier soir?►► American pull date date f limite de vente;Marketing pull strategy stratégie f pull;(handle roughly → person) malmener; (→ object) tirer dans tous les sens, tirailler;∎ stop pulling me about! mais lâche-moi donc!prendre de l'avance;∎ to pull ahead of sb prendre de l'avance sur qn(load, vehicle) tirer; (person) entraîner;∎ he was pulling the suitcase along by the strap il tirait la valise derrière lui par la sangle;∎ she pulled me along by my arm elle m'entraînait en me tirant par le bras(a) (take to pieces → machine, furniture) démonter;∎ now you've pulled it all apart, are you sure you can fix it? maintenant que tu as tout démonté, es-tu sûr de pouvoir le réparer?(b) (destroy, break → object) mettre en morceaux ou en pièces; (→ clothing) déchirer; (body, flesh) déchiqueter;∎ the wreck was pulled apart by the waves les vagues ont disloqué l'épave;∎ tell him where it's hidden or he'll pull the place apart dites-lui où c'est (caché) sinon il va tout saccager(e) (make suffer) déchirer(furniture) se démonter, être démontable;∎ the shelves simply pull apart les étagères se démontent sans outils(a) (cart, toy, suitcase) tirer derrière soi(b) (make turn) tourner, faire pivoter;∎ he pulled the horse around il fit faire demi-tour à son cheval(a) (strain at, tug at) tirer sur;∎ the dog pulled at the leash le chien tira sur la laisse;∎ we pulled at the rope nous avons tiré sur la corde;∎ I pulled at his sleeve je l'ai tiré par la manche;∎ each pulled at an oar chacun tirait sur un aviron;∎ the wind pulled at her hair le vent faisait voler ses cheveux(b) (suck → pipe, cigar) tirer sur;∎ (→ bottle) he pulled at his bottle of beer il a bu une gorgée de bière(withdraw → covering, hand) retirer; (grab) arracher;∎ she pulled her hand away elle retira ou ôta sa main;∎ he pulled me away from the window il m'éloigna de la fenêtre;∎ she pulled the book away from him elle lui arracha le livre(a) (withdraw → person) s'écarter;∎ I put out my hand but she pulled away j'ai tendu la main vers elle mais elle s'est détournée;∎ he had me by the arm but I managed to pull away il me tenait par le bras mais j'ai réussi à me dégager∎ the boat pulled away from the bank le bateau quitta la rive;∎ the train pulled away from the station le train a quitté la gare;∎ as the train began to pull away alors que le train s'ébranlait(c) (get ahead → runner, competitor) prendre de l'avance;∎ she's pulling away from the pack elle prend de l'avance sur le peloton, elle se détache du peloton(a) (draw backwards or towards one) retirer;∎ he pulled his hand back il retira ou ôta sa main;∎ she pulled back the curtains elle ouvrit les rideaux;∎ pull the lever back tirez le levier (vers l'arrière);∎ he pulled me back from the railing il m'a éloigné de la barrière;∎ to pull sb/a company back from the brink faire refaire surface à qn/une entreprise, tirer qn/une entreprise d'affaire(b) (withdraw → troops) retirer(a) (withdraw → troops, participant) se retirer;∎ it's too late to pull back now il est trop tard pour se retirer ou pour faire marche arrière maintenant;∎ they pulled back from committing themselves fully ils ont renoncé à s'engager complètement(b) (step backwards) reculer;∎ to pull back involuntarily avoir un mouvement de recul involontaire(c) (jib → horse, person) regimber(a) (lower → lever, handle) tirer (vers le bas); (→ trousers, veil) baisser; (→ suitcase, book) descendre; (→ blind, window) baisser;∎ pull the blind/the window down baissez le store/la vitre;∎ with his hat pulled down over his eyes son chapeau rabattu sur les yeux;∎ she pulled her skirt down over her knees elle ramena sa jupe sur ses genoux;∎ I pulled him down onto the chair je l'ai fait asseoir sur la chaise;∎ he's pulling the whole team down il fait baisser le niveau de toute l'équipe;∎ my marks in the oral exam will pull me down mes notes à l'oral vont baisser ou descendre ma moyenne(b) (demolish → house, wall) démolir, abattre;∎ they're pulling down the whole neighbourhood ils démolissent tout le quartier;∎ figurative it'll pull down the government ça va renverser le gouvernement(blind) descendre➲ pull in(a) (line, fishing net) ramener;∎ they pulled the rope in ils tirèrent la corde à eux;∎ to pull sb in (into building, car) tirer qn à l'intérieur, faire entrer qn; (into water) faire tomber qn à l'eau∎ to pull oneself in rentrer son ventre(c) (attract → customers, investors, investment) attirer;∎ the show's really pulling them in le spectacle attire les foules∎ they pulled him in for questioning ils l'ont arrêté pour l'interroger(f) (stop → horse) retenir, tirer les rênes de;∎ to pull one's car in to the kerb se ranger près du trottoir;∎ to be pulled in for speeding être arrêté pour excès de vitesse(vehicle, driver → stop) s'arrêter; (→ park) se garer; (→ move to side of road) se rabattre; (arrive → train) entrer en gare;∎ I pulled in for petrol je me suis arrêté pour prendre de l'essence;∎ the car in front pulled in to let me past la voiture devant moi s'est rabattue pour me laisser passer;∎ pull in here arrête-toi là;∎ to pull in to the kerb se ranger près du trottoir;∎ the express pulled in two hours late l'express est arrivé avec deux heures de retard➲ pull off(a) (clothes, boots, ring) enlever, retirer; (cover, bandage, knob, wrapping) enlever; (page from calendar, sticky backing) détacher;∎ to pull the sheets off the bed retirer ou enlever les draps du lit;∎ I pulled her hat off je lui ai enlevé son chapeau; (more violently) je lui ai arraché son chapeau(b) familiar (accomplish → deal, stratagem, mission, shot) réussir□ ; (→ press conference, negotiations) mener à bien□ ; (→ plan) réaliser□ ; (→ prize) décrocher, gagner□ ;∎ the deal will be difficult to pull off cette affaire ne sera pas facile à négocier;∎ will she (manage to) pull it off? est-ce qu'elle va y arriver?;∎ he pulled it off il a réussi∎ to pull sb off branler qn;∎ to pull oneself off se branler∎ he pulled off onto a side road il bifurqua sur une petite route;∎ there's no place to pull off il n'y a pas de place pour s'arrêter∎ the lid simply pulls off il suffit de tirer pour enlever le couvercle;∎ the top pulls off to reveal… le dessus se retire et on peut voir…➲ pull on(clothes, boots, pillow slip) mettre, enfiler(a) (tug at → rope, handle etc) tirer sur(b) (draw on → cigarette, pipe) tirer sur➲ pull out(a) (remove → tooth, hair, weeds) arracher; (→ splinter, nail) enlever; (→ plug, cork) ôter, enlever; (produce → wallet, weapon) sortir, tirer;∎ she pulled a map out of her bag elle a sorti une carte de son sac;∎ he pulled a page out of his notebook il a déchiré une feuille de son carnet;∎ pull the paper gently out of the printer retirez doucement le papier de l'imprimante;∎ to pull a nail out of a plank arracher un clou d'une planche;∎ the tractor pulled us out of the mud/ditch le tracteur nous a sortis de la boue/du fossé;∎ to pull the country out of recession (faire) sortir le pays de la récession;∎ to pull sb out of a tight spot tirer qn d'un mauvais pas;∎ familiar to pull out all the stops (to do sth) faire le maximum (pour faire qch)∎ pull the bed out from the wall écartez le lit du mur;∎ he pulled a chair out from under the table il a écarté une chaise de la table(c) (withdraw → troops, contestant) retirer;∎ the battalion was pulled out of the border area le bataillon a été retiré de la région frontalière;∎ he threatened to pull the party out of the coalition il menaça de retirer le parti de la coalition(a) (withdraw → troops, ally, participant) se retirer; (→ company from project, buyer) se désister; (→ company from place) quitter une/la région/ville/ etc;∎ when they pulled out of Vietnam quand ils se sont retirés du Viêt-nam;∎ she's pulling out of the election elle retire sa candidature;∎ they've pulled out of the deal ils se sont retirés de l'affaire∎ she was pulling out of the garage elle sortait du garage;∎ he pulled out to overtake il a déboîté pour doubler;∎ a truck suddenly pulled out in front of me soudain, un camion m'a coupé la route;∎ to pull out into traffic s'engager dans la circulation;∎ Aviation to pull out of a dive sortir d'un piqué, se rétablir∎ to pull out of a recession/a crisis sortir de la récession/d'une crise∎ the sofa pulls out into a bed le canapé se transforme en lit;∎ the shelves pull out on peut retirer les étagères;∎ the table top pulls out c'est une table à rallonges(a) (draw into specified position) tirer, traîner;∎ pull the chair over to the window amenez la chaise près de la fenêtre;∎ she pulled the dish over and helped herself elle a tiré le plat vers ou à elle et s'est servie(b) (make fall → pile, person, table) faire tomber, renverser;∎ watch out you don't pull that lamp over fais attention de ne pas faire tomber cette lampe(c) (usu passive) (stop → vehicle, driver) arrêter;∎ I got pulled over for speeding je me suis fait arrêter pour excès de vitesse(vehicle, driver → stop) s'arrêter; (→ move to side of road) se ranger, se rabattre;∎ pull over and let the fire engine past rangez-vous ou rabattez-vous sur le côté et laissez passer les pompiers∎ a drop of brandy will pull her round un peu de cognac la remettra ou remontera(regain consciousness) revenir à soi, reprendre connaissance; (recover) se remettre(a) (draw through → rope, thread) faire passer;∎ pull the needle through to the other side faites sortir l'aiguille de l'autre côté(b) (help survive or surmount) tirer d'affaire;∎ he says his faith pulled him through il dit que c'est sa foi qui lui a permis de s'en sortir(recover) s'en sortir, s'en tirer(shut → door, gate) fermer(a) (place together, join) joindre∎ I've pulled together a few suggestions j'ai préparé ou noté quelques propositions(c) to pull oneself together se reprendre, se ressaisir;∎ pull yourself together! ressaisissez-vous!, ne vous laissez pas aller!∎ pull together! (in rowing) avant partout!(b) (combine efforts, cooperate) concentrer ses efforts, agir de concert;∎ we've all got to pull together on this one il faut que nous nous y mettions tous ensemble, il faut que nous nous attelions tous ensemble à la tâche➲ pull up(a) (draw upwards → trousers, sleeve, blanket, lever) remonter; (→ blind) hausser, lever; (→ skirt) retrousser, relever; (hoist oneself) hisser;∎ they pulled the boat up onto the beach ils ont tiré le bateau sur la plage;∎ she pulled herself up onto the ledge elle s'est hissée sur le rebord;∎ to pull one's socks up tirer ou remonter ses chaussettes; familiar figurative se remuer, s'activer(b) (move closer → chair) approcher;∎ I pulled a chair up to the desk j'ai approché une chaise du bureau;∎ why don't you pull up a chair and join us? prenez donc une chaise et joignez-vous à nous!;∎ he pulled the crate up to the scales il a traîné la caisse jusqu'à la balance(c) (uproot → weeds) arracher; (→ bush, stump, tree) arracher, déraciner; (rip up → floorboards) arracher∎ to be pulled up (by the police) se faire arrêter (par un agent);∎ his warning pulled me up short je me suis arrêté net lorsqu'il m'a crié de faire attention;∎ he was about to tell them everything but I pulled him up (short) il était sur le point de tout leur dire mais je lui ai coupé la parole∎ his good marks in maths pulled him up again ses bonnes notes en maths ont remonté sa moyenne∎ he was pulled up for being late il s'est fait enguirlander pour être arrivé en retard;∎ if your work is sloppy, they'll pull you up on it si ton travail est bâclé, tu vas te faire taper sur les doigts∎ as I was pulling up at the red light alors que j'allais m'arrêter au feu rouge;∎ pull up at or outside the main entrance arrêtez-vous devant l'entrée principale;∎ to pull up short s'arrêter net ou brusquement(c) (draw even) rattraper;∎ to pull up with sb rattraper qn;∎ Sun Boy is pulling up on the outside! Sun Boy remonte à l'extérieur!(d) (improve → student, athlete, performance) s'améliorer -
80 design
dɪˈzaɪn
1. сущ.
1) замысел, план He has ambitious designs for his son. ≈ Он строит амбициозные планы, касающиеся сына. more by accident than design ≈ скорее случайно, чем по плану Syn: plan
1., project
1.
2) намерение, цель Happiness is the natural design of all the world. ≈ Счастье - естественная цель всех людей. by design Syn: plan
1., intention
3) замысел (тайно вынашиваемый план) ;
мн. умысел, интрига (on, against) sinister design ≈ коварные планы He has designs on the money. ≈ Он вынашивает нехорошие планы относительно денег. Syn: plot II
1.
4) чертеж, эскиз, набросок;
рисунок, узор Syn: delineation
5) модель, шаблон;
лежащая в основе схема;
композиция the general design of the epic ≈ общая композиция эпоса Syn: pattern
6) дизайн school of design ≈ школа дизайна
2. гл.
1) а) задумывать, придумывать, разрабатывать;
замышлять The family designed the house for their own needs. ≈ Семья проектировала дом специально для своих нужд и удобств. The mat has been designed specially for the children's room. ≈ Ковер был придуман специально для детской. He designed the perfect crime. ≈ Он замыслил идеальное преступление. Syn: plan
2., contrive, devise
2. б) намереваться, собираться (сделать что-л.) She designed to excel in her studies. ≈ Она намерена превзойти всех в учебе. Syn: intend, purpose
2. в) намереваться отправиться( for - куда-л.) The new Lord Lieutenant had at first designed for Munster. ≈ Новый лорд-наместник намеревался отправиться сначала в Манстер.
2) предназначать a book designed primarily as a college textbook ≈ книга, предназначенная преимущественно в качестве учебника для колледжей Syn: intend, destine
3) проектировать;
конструировать to design a building ≈ спроектировать здание This man designs dresses for the Queen. ≈ Этот человек придумывает туалеты для Королевы.
4) делать эскизы, наброски, создавать узоры и т. п. Syn: sketch, delineate, draw
2. замысел;
план - far-reaching *s далеко идущие замыслы - to have a * for /of/ an insurrection планировать восстание - to frustrate smb.'s *s сорвать чьи-л. замыслы /планы/ часто pl (злой) умысел - criminal * преступный замысел - to harbour *s вынашивать( коварные) замыслы - to have *s on /against/ smb. вынашивать коварные замыслы против кого-л. - to have *s on smb.'s life покушаться на чью-л. жизнь (религия) божье провидение, божий промыс(е) л цель, намерение - stern * твердое намерение - the *s of France намерения Франции - with this * с этой целью - with (a) * с намерением, с целью - without * без всякого намерения - by * намеренно;
преднамеренно, предумышленно - it was done by * это было сделано намеренно - my * was to go to London я собирался поехать в Лондон (творческий) замысел;
план, проект - the composer's * замысел композитора - conceptual * эскизный проект планирование - * of experiments планирование экспериментов (компьютерное) проектирование;
конструирование - computer * проектирование или конструирование вычислительных машин - * engineer( инженер-) конструктор - on-line * оперативное проектирование( в режиме взаимодействия человека с машиной) чертеж, эскиз;
конструкция;
проект;
расчет - antiseismic * антисейсмическая конструкция - * office конструкторское бюро - * drawing рабочий чертеж - * conditions исходные условия расчета - * load расчетная нагрузка( корабля, самолета) - * for a building чертеж здания рисунок, узор - * of flowers узор из цветов - (of) poor * плохо выполненный, бедный, бедного рисунка - (of) fine * прекрасно выполненный - arts of * изобразительные искусства - school of * школа изобразительных искусств, художественная школа модель - our latest * наша последняя модель - car of the latest * последняя модель автомобиля композиция - the picture lacks * в картине есть композиционные недостатки искусство композиции дизайн;
внешний вид, исполнение - industrial * промышленная эстетика - in marketing an article * is as important as construction для коммерческого успеха товара дизайн имеет такое же значение, как конструкция произведение искусства замышлять;
намереваться;
планировать предназначать - to * the room as /to be/ a study отвести комнату под кабинет - the books are *ed for the German reader книги предназначаются для /рассчитаны на / немецкого читателя составлять план, схему;
планировать, проектировать, конструировать - to * the construction of the docks проектировать строительство доков вынашивать замысел;
задумать - to * a book вынашивать замысел книги чертить;
вычерчивать схему заниматься проектированием, проектировать;
быть проектировщиком, конструктором - to * a building создать архитектурный проект здания создавать узор, рисунок, фасон и т. д. - to * a carpet создать узор для ковра - to * a dress придумать фасон платья исполнять, выполнять - the picture is superbly *ed картина выполнена великолепно - the new model is *ed much better в новом исполнении модель сильно выигрывает (книжное) собираться поехать - to * for France собираться во Францию architectural ~ вчт. проектирование архитектуры augmented ~ вчт. расширенный план block ~ вчт. блочная конструкция bottom-up ~ вчт. восходящее проектирование ~ намерение, цель;
by design намеренно, преднамеренно conceptual ~ вчт. концептуальное проектирование copyright ~ промышленный образец с авторским правом database ~ вчт. проектирование базы данных design дизайн ~ задумывать, замышлять, намереваться, предполагать;
we did not design this result мы не ожидали такого результата;
we designed for his good мы делали все для его блага ~ задумывать ~ замысел, план ~ замысел ~ замышлять ~ исполнять ~ композиция (картины и т. п.) ~ композиция ~ конструировать ~ конструкция ~ модель ~ намереваться ~ намерение, цель;
by design намеренно, преднамеренно ~ намерение ~ образец ~ план ~ планировать ~ предназначать;
this room is designed as a study эта комната предназначается для кабинета ~ проект;
план;
чертеж;
конструкция, расчет;
a design for a building проект здания ~ проект ~ проектирование ~ проектировать ~ вчт. разработка ~ расчет ~ рисовать, изображать;
делать эскизы (костюмов и т. п.) ~ рисунок, эскиз;
узор ~ рисунок ~ составлять план, проектировать;
конструировать ~ составлять план ~ вчт. схема ~ (тж. pl) (злой) умысел;
to have (или to harbour) designs (on (или against) smb.) вынашивать коварные замыслы (против кого-л.) ~ умысел ~ чертеж ~ чертить ~ эскиз ~ проект;
план;
чертеж;
конструкция, расчет;
a design for a building проект здания ~ for reliability надежностное проектирование ~ of typeface вчт. начертание шрифта detailed ~ вчт. рабочий проект dialog ~ вчт. проектирование диалога dialogue ~ вчт. проектирование диалога draft ~ вчт. эскизный проект external ~ вчт. внешний проект faulty ~ несовершенная конструкция flaw ~ вчт. недоработанный проект functional ~ вчт. функциональное проектирование graphic ~ рекл. красочное оформление ~ (тж. pl) (злой) умысел;
to have (или to harbour) designs (on (или against) smb.) вынашивать коварные замыслы (против кого-л.) industrial ~ проектирование промышленного объекта industrial ~ промышленный образец industrial ~ художественное конструирование interactive ~ вчт. интерактивное проектирование internal ~ вчт. внутренний проект job ~ характер работы joint venture ~ структура совместного предприятия layout ~ вчт. проектирование размещения logic ~ вчт. логическое проектирование logical ~ вчт. логическое проектирование modular ~ вчт. блочная конструкция package ~ дизайн упаковки pilot ~ вчт. опытная конструкция poor ~ вчт. некачественная конструкция preliminary ~ вчт. технический проект product ~ проектирование изделия program ~ вчт. проектирование программы proprietary ~ вчт. оригинальная разработка protected ~ охраняемый промышленный образец registered ~ внесенный в реестр промышленный образец registered ~ зарегистрированный промышленный образец repairable ~ вчт. устранимая недоработка sample ~ вчт. составление выборки structured ~ вчт. структурное проектирование systematic ~ вчт. системное проектирование ~ предназначать;
this room is designed as a study эта комната предназначается для кабинета top-down ~ вчт. нисходящее проектирование trial ~ вчт. пробная конструкция type ~ вчт. начертание шрифта uniprocessor ~ вчт. однопроцессорная конструкция view ~ вчт. проектирование представлений visual ~ вчт. визуальное конструирование ~ задумывать, замышлять, намереваться, предполагать;
we did not design this result мы не ожидали такого результата;
we designed for his good мы делали все для его блага ~ задумывать, замышлять, намереваться, предполагать;
we did not design this result мы не ожидали такого результата;
we designed for his good мы делали все для его блага
См. также в других словарях:
on-line marketing — Direct marketing conducted through interactive on line computer services that provide two way systems, electronically linking consumers with sellers … Big dictionary of business and management
Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
line — [laɪn] noun [countable] 1. also product line MARKETING a type of product that a company makes or sells, often with several different sizes, models etc; = RANGE: • It continues to get about two thirds of it … Financial and business terms
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou … Wikipédia en Français
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing warfare strategies — Marketing Key concepts Product marketing · Pricing … Wikipedia