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1 micro-merchandising
сущ.марк. точечное выкладывание* (определение товарного ассортимента и способа его выкладывания для каждого магазина или локального рынка отдельно)See: -
2 merchandising
сущ.тж. merchandizing1) эк. розничная торговля (закупка товаров и предложение каким-л. образом населению для приобретения)Syn:See:2) марк. мерчендайзинг, выкладывание* (обеспечение эффективности продаж товара без активного участия специального персонала — путем удачного размещения товара, эффектного оформления торгового места, обеспечение достаточного запаса товара на полке и т. п.)Learn how to develop the right merchandising, pricing, and service strategies for your store. — Научитесь разрабатывать правильные стратегии выкладывания товара, установления цен и обслуживания для вашего магазина.
Don’t place towels in a glass case. People want to feel the towel before they buy. Potential sales are lost as a result of poor merchandising. — Не кладите полотенца под витрину. Люди хотят потрогать полотенце перед тем, как купить его. Потенциальные продажи будут потеряны в результате неудачного выкладывания товара.
Syn:See:merchandise 3), planogram, merchandise space, visual merchandising, merchandiser, scrambled merchandising, cross merchandising, micro-merchandising, merchandise space, J-hook display, Merchandising Corporation of America, shelf facing, aisle display, art of display, in-store demonstration
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1) различные методы содействия повышению интереса к продукту на рынке: реклама, скидки, выставки, гарантии и т. д.; см. promotion; 2) планирование маркетинга данного товара на данной территории.* * *продвижение и сбыт розничным торговцем в своем магазине определенных товаров -
3 micromarketing
сущ.тж. micro-marketing марк. точечный маркетинг*, микромаркетинг* (разработка продукции, рыночных стратегий и рекламных кампаний для специфических географических, демографических и психографических сегментов рынка, в том числе для отдельного магазина)See: -
4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 AMC
1) Компьютерная техника: Advanced Mezzanine Card, auto-manual center2) Авиация: приемлемое средство наблюдения (Acceptable Means of Compliance), Aerodynamic Mean Chord, Authorised Maintenance Center3) Медицина: arthrogryposis multiplex congenita4) Спорт: Academic Mastery Center5) Военный термин: Acquisition Method Code, Air Materiel Command, Airspace Management and Control, Army Medical Center, Army Medical Corps, Army Missile Command, Army Mobility Command, Army Munitions Command, U S Air Force Air Mobility Command, advanced message center, advanced monopulse countermeasures, air mail center, air mission commander, air-launched missile change, airship, metal-clad, alarm monitor computer, armament material change, armored car, armored mortar carrier, automatic mission control, automatic monitoring circuit, average monthly consumption, aviation maintenance costs, Army Materiel Command (Formerly DARCOM), Armoured Multirole Carrier, At My Command6) Техника: aeromedical monitor console, angular motion compensator, associative memory computer, asymmetric mode confinement, automatic message counting, automatic modulation control, Годовой договор на техническое обслуживание7) Сельское хозяйство: available moisture capacity8) Шутливое выражение: A Major Cost, A Morons Car, A Mutated Car, Alas More Commercials, All Makes Combined, Another Major Catastrophe9) Метеорология: Army Materiel Command10) Железнодорожный термин: Arkansas Louisiana and Mississippi Railroad Company11) Биржевой термин: After Market Closes, Asset Management Company12) Грубое выражение: American Movie Crap, The Association Of Migrant Cocksuckers13) Сокращение: Acceptable Means of Compliance, Advanced Micro-Electronics Converter, Air Material Command, Air Mobility Command (USAF), Air Mounting Centre, Aircraft Management Computer, Aircraft Manufacturers Council, Aircraft Modification Center (USA), Airport Mail Center, Airport Mail Centre (UK, Hong Kong), Albany Medical College, American Mining Congress, American Motors Corporation, Appalachian Mountain Club, Armoured Mortar Carrier (Turkish Army), Army Materiel Command (USA), Association of Management Consultants, Automated Manufacturing Cell, The Armstrong Monitoring Corp. (Canada), automatic mixture control14) Электроника: Airborne molecular contamination15) Вычислительная техника: American Motors Corporation (?, Corporate name)16) Банковское дело: Корпорация сельскохозяйственного ипотечного кредита (Великобритания; Agricultural Mortgage Corporation)17) Транспорт: Air Mobility Command18) Фирменный знак: Accident Management Company, Ltd., American Music Center, Associated Merchandising Corporation, Australian Magnesium Corporation, Limited19) Экология: альтернативное сырье, которое не содержит карбонаты для производства клинкера ( в печах по обжигу цемента) (Alternative raw materials that do not contain carbonates for clinker production - Kyoto Protocol)21) Образование: Active Mindful Caring22) Инвестиции: Agricultural Mortgage Corporation23) Сетевые технологии: Answering Machine Checker24) Программирование: Archives And Manuscripts Collections25) Контроль качества: average manufacturing cost26) Океанография: Atlantic Marine Center27) Фантастика Anti Matter Coins28) Аэропорты: All Monster Comics29) НАСА: Active Mission Control, Advanced Mission Computer30) AMEX. American Mortgage Acceptance Corporation -
6 amc
1) Компьютерная техника: Advanced Mezzanine Card, auto-manual center2) Авиация: приемлемое средство наблюдения (Acceptable Means of Compliance), Aerodynamic Mean Chord, Authorised Maintenance Center3) Медицина: arthrogryposis multiplex congenita4) Спорт: Academic Mastery Center5) Военный термин: Acquisition Method Code, Air Materiel Command, Airspace Management and Control, Army Medical Center, Army Medical Corps, Army Missile Command, Army Mobility Command, Army Munitions Command, U S Air Force Air Mobility Command, advanced message center, advanced monopulse countermeasures, air mail center, air mission commander, air-launched missile change, airship, metal-clad, alarm monitor computer, armament material change, armored car, armored mortar carrier, automatic mission control, automatic monitoring circuit, average monthly consumption, aviation maintenance costs, Army Materiel Command (Formerly DARCOM), Armoured Multirole Carrier, At My Command6) Техника: aeromedical monitor console, angular motion compensator, associative memory computer, asymmetric mode confinement, automatic message counting, automatic modulation control, Годовой договор на техническое обслуживание7) Сельское хозяйство: available moisture capacity8) Шутливое выражение: A Major Cost, A Morons Car, A Mutated Car, Alas More Commercials, All Makes Combined, Another Major Catastrophe9) Метеорология: Army Materiel Command10) Железнодорожный термин: Arkansas Louisiana and Mississippi Railroad Company11) Биржевой термин: After Market Closes, Asset Management Company12) Грубое выражение: American Movie Crap, The Association Of Migrant Cocksuckers13) Сокращение: Acceptable Means of Compliance, Advanced Micro-Electronics Converter, Air Material Command, Air Mobility Command (USAF), Air Mounting Centre, Aircraft Management Computer, Aircraft Manufacturers Council, Aircraft Modification Center (USA), Airport Mail Center, Airport Mail Centre (UK, Hong Kong), Albany Medical College, American Mining Congress, American Motors Corporation, Appalachian Mountain Club, Armoured Mortar Carrier (Turkish Army), Army Materiel Command (USA), Association of Management Consultants, Automated Manufacturing Cell, The Armstrong Monitoring Corp. (Canada), automatic mixture control14) Электроника: Airborne molecular contamination15) Вычислительная техника: American Motors Corporation (?, Corporate name)16) Банковское дело: Корпорация сельскохозяйственного ипотечного кредита (Великобритания; Agricultural Mortgage Corporation)17) Транспорт: Air Mobility Command18) Фирменный знак: Accident Management Company, Ltd., American Music Center, Associated Merchandising Corporation, Australian Magnesium Corporation, Limited19) Экология: альтернативное сырье, которое не содержит карбонаты для производства клинкера ( в печах по обжигу цемента) (Alternative raw materials that do not contain carbonates for clinker production - Kyoto Protocol)21) Образование: Active Mindful Caring22) Инвестиции: Agricultural Mortgage Corporation23) Сетевые технологии: Answering Machine Checker24) Программирование: Archives And Manuscripts Collections25) Контроль качества: average manufacturing cost26) Океанография: Atlantic Marine Center27) Фантастика Anti Matter Coins28) Аэропорты: All Monster Comics29) НАСА: Active Mission Control, Advanced Mission Computer30) AMEX. American Mortgage Acceptance Corporation
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