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1 local knowledge
локальное знание; знакомство индивидов, проживающих длительное время внутри отдельного сообщества.* * *локальное знание; знакомство индивидов, проживающих длительное время внутри отдельного сообщества. -
2 local knowledge
1) Общая лексика: знание местных особенностей2) Лингвистика: локальное знание -
3 local knowledge
• paikallistuntemus -
4 local knowledge
znajomość lokalnych warunków -
5 local knowledge
znajomość lokalnych warunkówEnglish-Polish dictionary of Electronics and Computer Science > local knowledge
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6 local knowledge
s.baquía. -
7 having local knowledge
Деловая лексика: обладание местной известностьюУниверсальный англо-русский словарь > having local knowledge
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8 knowledge
[ˈnɔlɪdʒ]actual knowledge фактическое знание обстоятельств дела knowledge знание; познания; эрудиция; to have a good knowledge of English (medicine, etc.) хорошо знать английский язык (медицину и т. п.); branches of knowledge отрасли науки compiled knowledge вчт. скомпилированные знания constructive knowledge конструктивная осведомленность constructive knowledge предполагаемая осведомленность declarative knowledge вчт. декларативные знания descriptive knowledge вчт. дескриптивные знания domain knowledge вчт. предметные знания expert knowledge знания эксперта expert knowledge компетентность expert knowledge вчт. экспертные знания explicit knowledge вчт. явно заданные знания factual knowledge вчт. факты knowledge знание; познания; эрудиция; to have a good knowledge of English (medicine, etc.) хорошо знать английский язык (медицину и т. п.); branches of knowledge отрасли науки having local knowledge обладание местной известностью he did it without my knowledge он сделал это без моего ведома heuristic knowledge вчт. эвристические знания human knowledge вчт. человеческие знания immediate knowledge сведения из первоисточника implicit knowledge вчт. неявные знания intimate knowledge глубокое знание knowledge осведомленность; it came to my knowledge мне стало известно; to (the best of) my knowledge насколько мне известно; not to my knowledge насколько мне известно - нет knowledge знакомство; my knowledge of Mr B is slight я мало знаком с В. knowledge знание knowledge знание; познания; эрудиция; to have a good knowledge of English (medicine, etc.) хорошо знать английский язык (медицину и т. п.); branches of knowledge отрасли науки knowledge вчт. знания knowledge известие; knowledge of the victory soon spread вскоре распространилось известие о победе knowledge осведомленность knowledge осведомленность; it came to my knowledge мне стало известно; to (the best of) my knowledge насколько мне известно; not to my knowledge насколько мне известно - нет knowledge познания knowledge закон.наказ. признание судом фактов, доказанных свидетелями knowledge эрудиция knowledge of case знание дела knowledge of case знание ситуации knowledge of commodities информация о товарах knowledge of law юр. знание закона knowledge of the facts знание фактов knowledge of the first degree знания из первоисточника knowledge of the first degree закон.наказ. сведения из первых рук knowledge of the second degree закон.наказ. опосредованные знания knowledge of the second degree закон.наказ. показания с чужих слов knowledge of the third degree закон.наказ. вероятные знания knowledge of the third degree закон.наказ. предположительные знания knowledge of the third degree закон.наказ. сомнительные знания knowledge известие; knowledge of the victory soon spread вскоре распространилось известие о победе legal knowledge правовые знания knowledge осведомленность; it came to my knowledge мне стало известно; to (the best of) my knowledge насколько мне известно; not to my knowledge насколько мне известно - нет knowledge знакомство; my knowledge of Mr B is slight я мало знаком с В. knowledge осведомленность; it came to my knowledge мне стало известно; to (the best of) my knowledge насколько мне известно; not to my knowledge насколько мне известно - нет open knowledge base вчт. открытая база знаний pragmatic knowledge вчт. прагматические знания preformed knowledge вчт. заранее сформированные знания problem area knowledge знания о предметной области procedure knowledge вчт. процедурные знания product knowledge данные о продукции professional knowledge профессиональные знания semantic knowledge вчт. семантические знания thorough knowledge основательные знания trade knowledge отраслевые знания -
9 knowledge
n1. знание, познание, эрудиция;2. осведомленность, сведения; понимание;3. знакомство.* * *сущ.1) знание, познание, эрудиция;2) осведомленность, сведения; понимание;3) знакомство. -
10 local
'ləukəl(belonging to a certain place or district: The local shops are very good; local problems.) lokal, stedlig- locally- locality
- locate
- location
- on locationkommunal--------lokalIsubst. \/ˈləʊk(ə)l\/1) innbygger, innfødthan er herfra \/ han bor her2) lokalnyhet (i avis)3) ( samferdsel) lokaltog, lokalbuss, lokalforbindelse4) (amer.) lokalavdeling (av fagforening)locals lokalbefolkningIIadj. \/ˈləʊk(ə)l\/1) lokal, lokal-, på stedet, stedegen, stedlig, derværende, steds-2) kommune-local adverb ( grammatikk) stedsadverblocal area network se ➢ LANlocal call ( telekommunikasjon) lokalsamtalelocal colour lokalfargelocal education authority ( ofte forkortet LEA) skolestyrelocal examination ( for the General Certificate of Education) skoleeksamen (under universitetskontroll)local knowledge lokalkjennskap, lokalkunnskaplocal pain ( medisin) lokale smerterlocal press lokalpresse, lokalavislocal taxes kommuneskatt -
11 knowledge information network
English-Russian dictionary of Information technology > knowledge information network
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12 knowledge, local
локальное знание; знакомство индивидов, проживающих длительное время внутри отдельного сообщества. -
13 knowledge of local conditions
Politics english-russian dictionary > knowledge of local conditions
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14 indigenous knowledge
врожденное знание
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
indigenous knowledge
Local knowledge that is unique to a given culture or society, which is the basis for local-level decision making in agriculture, health care, education and other matters of concern in rural communities. (Source: WIK)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Англо-русский словарь нормативно-технической терминологии > indigenous knowledge
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15 our knowledge of the local trade
• unsere Kenntnisse des örtlichen HandelsEnglish-German correspondence dictionary > our knowledge of the local trade
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16 help
1. transitive verb1)help oneself — sich (Dat.) selbst helfen
can I help you? — was kann ich für Sie tun?; (in shop also) was möchten Sie bitte?
2) (serve)help oneself — sich (Dat.) nehmen; sich bedienen
help oneself to something — sich (Dat.) etwas nehmen; (coll.): (steal) etwas mitgehen lassen (ugs.)
3) (avoid)if I/you can help it — wenn es irgend zu vermeiden ist
not if I can help it — nicht wenn ich es verhindern kann
I can't help it — (remedy) ich kann nichts dafür (ugs.)
4) (refrain from)I can't help thinking or can't help but think that... — ich kann mir nicht helfen, ich glaube,...
2. nounI can't help laughing — ich muss einfach lachen
Hilfe, diebe of [some]/no/much help to somebody — jemandem eine gewisse/keine/eine große Hilfe sein
Phrasal Verbs:- academic.ru/34412/help_out">help out* * *[help] 1. verb1) (to do something with or for someone that he cannot do alone, or that he will find useful: Will you help me with this translation?; Will you please help me (to) translate this poem?; Can I help?; He fell down and I helped him up.) helfen2) (to play a part in something; to improve or advance: Bright posters will help to attract the public to the exhibition; Good exam results will help his chances of a job.) beitragen zu3) (to make less bad: An aspirin will help your headache.) lindern5) ((with can(not), could( not)) to be able not to do something or to prevent something: He looked so funny that I couldn't help laughing; Can I help it if it rains?) verhindern2. noun1) (the act of helping, or the result of this: Can you give me some help?; Your digging the garden was a big help; Can I be of help to you?) die Hilfe2) (someone or something that is useful: You're a great help to me.) die Hilfe3) (a servant, farmworker etc: She has hired a new help.) die (Aus-)Hilfe4) ((usually with no) a way of preventing something: Even if you don't want to do it, the decision has been made - there's no help for it now.) die Abhilfe•- helper- helpful
- helpfully
- helpfulness
- helping
- helpless
- helplessly
- helplessness
- help oneself
- help out* * *[help]I. ndo you need any \help with those boxes? soll ich dir mit diesen Kisten helfen?can I be of \help to you? kann ich Ihnen irgendwie helfen?the victims were beyond \help den Opfern war nicht mehr zu helfenthis guy is beyond \help! dem Typ ist nicht mehr zu helfen!there's no \help for it, I'll have to call the police ich werde wohl doch die Polizei rufen müssento give \help to sb jdm helfento run [or go running] for \help Hilfe suchen▪ to be of \help to sb für jdn eine Stütze [o Hilfe] sein▪ to be a \help helfento be a big \help with sth bei etw dat eine große Hilfe sein▪ the \help + sing/pl vb das Personalto be short of \help wenig Personal habenII. interj▪ \help! Hilfe!III. viis there any way that I can \help? kann ich irgendwie behilflich sein?IV. vt1. (assist)▪ to \help sb jdm helfen [o beistehen]\help me! Hilfe![how] can I \help you? was kann ich für Sie tun?; (in shop) kann ich Ihnen behilflich sein?nothing can \help her now ihr ist nicht mehr zu helfenI wonder if you could \help me vielleicht könnten Sie mir weiterhelfenso \help me God so wahr mir Gott helfeto \help sb down the stairs/into a taxi jdm die Treppe hinunterhelfen/in ein Taxi helfento \help sb through their depression/a difficult time jdm über eine Depression/eine schwierige Zeit hinweghelfen▪ to \help sb/sth [to] do sth jdm/etw dabei helfen, etw zu tuncould you \help me with my coat? würden Sie mir in den Mantel helfen?2. (improve)a little make-up would \help your appearance a lot mit ein bisschen Make-up würdest du viel besser aussehen3. (contribute)the drought has \helped to make this a disastrous year for Somalia die Dürre war auch ein Grund dafür, dass dies ein katastrophales Jahr für Somalia wurde4. (prevent)I can't \help it [or myself] ich kann nicht andersstop giggling! — I can't \help it! hör auf zu kichern! — ich kann nichts dagegen machen!he can't \help his looks er kann nichts für sein AussehenI can't \help thinking that... ich denke einfach, dass...she couldn't \help wondering whether... sie musste sich wirklich fragen, ob...I couldn't \help staring at the strange man ich musste den seltsamen Mann einfach anstarrennot if I can \help it nicht wenn ich es irgendwie verhindern kann5. (take)please \help yourself bitte bedienen Sie sichhe \helped himself from the sweets tray er nahm sich etwas aus der Bonbonschale7.* * *[help]1. n no plHilfe f; (= person with pl) Hilfe fhis help with the project —
we need all the help we can get — wir brauchen jede nur mögliche Hilfe
to ask sb for help — jdn um Hilfe bitten
to be of help to sb — jdm helfen; (person also) jdm behilflich sein; (thing also) jdm nützen
there's no help for it — da ist nichts zu machen
2. vt1) helfen (+dat)to help sb (to) do sth — jdm (dabei) helfen, etw zu tun
to help sb with the cooking/his bags — jdm beim Kochen/mit seinen Taschen helfen
help! — Hilfe!, zu Hilfe!
this will help the pain/your headache — das wird gegen die Schmerzen/gegen Ihr Kopfweh helfen
it will help the crops to grow — es wird das Wachstum des Getreides fördern
God helps those who help themselves (Prov) — hilf dir selbst, so hilft dir Gott
a man is helping the police with their inquiries (form euph) — ein Mann wird zurzeit von der Polizei vernommen
2)take some water to help the pill down — trinken Sie etwas Wasser, damit die Tablette besser rutscht
to help sb on/off with his/her etc coat —
he helped her out of the car — er half ihr aus dem Auto
to help sb through a difficult time (belief, hope, pills etc) — jdm in einer schwierigen Zeit durchhelfen; (person also) jdm in einer schwierigen Zeit beistehen
to help sb up (from floor, chair etc) — jdm aufhelfen or (up stairs etc) hinaufhelfen
I helped him in with his cases — ich half ihm mit seinem Gepäck
3)she helped him to potatoes/meat — sie gab ihm Kartoffeln/Fleisch
to help oneself to sth — sich (dat) etw nehmen; ( inf
help yourself! —
4)he can't help it, he's only a baby — er kann nichts dafür, er ist doch noch ein BabyI can't help being clever — (ich kann nichts dafür,) ich bin nun mal ein Genie or so schlau (inf)
don't say more than you can help — sagen Sie nicht mehr als unbedingt nötig
not if I can help it — nicht, wenn es nach mir geht
I couldn't help laughing — ich konnte mir nicht helfen, ich musste (einfach) lachen
I had to do it, I couldn't help it or myself — ich konnte mir nicht helfen, ich musste es einfach tun
I couldn't help thinking or but think... — ich konnte nicht umhin zu denken...
one cannot help wondering whether... — man muss sich wirklich fragen, ob...
it can't be helped — das lässt sich nicht ändern, das ist nun mal so
I can't help it if he's always late — ich kann nichts dafür, dass er immer zu spät kommt
3. vihelfenit helps (to) fight pollution — es trägt zur Bekämpfung der Umweltverschmutzung bei
* * *help [help]A s1. (Mit)Hilfe f, Beistand m, Unterstützung f:help! Hilfe!;he came to my help er kam mir zu Hilfe;it (she) is a great help es (sie) ist eine große Hilfe;not be (of) much help to sb jemandem keine große Hilfe sein;can I be of any help to you? kann ich Ihnen (irgendwie) helfen oder behilflich sein?2. Abhilfe f:there’s no help for it da kann man nichts machen, es lässt sich nicht ändernb) koll (Dienst)Personal n4. Hilfsmittel nB v/thelp sb (to) do sth jemandem helfen, etwas zu tun;help me think denk doch (mal) mit!;we help you look for accommodation wir sind Ihnen bei der Suche nach Unterkunft behilflich;help sb into their coat jemandem in den Mantel helfen;can I help you?a) werden Sie schon bedient?,b) kann ich Ihnen helfen oder behilflich sein?;help sb out of a difficulty jemandem aus einer Schwierigkeit (heraus)helfen;2. fördern, einer Sache nachhelfen, beitragen zu:help sb’s downfall;help solve a problem zur Lösung eines Problems beitragen3. lindern, helfen oder Abhilfe schaffen bei:a) jemandem zu etwas verhelfen,help o.s. sich bedienen (a. pej), zugreifen;help o.s. toa) sich bedienen mit, sich etwas nehmen,a) ich kann es nicht ändern,b) ich kann nichts dafür;it cannot be helped da kann man nichts machen, es ist nicht zu ändern;if I can help it wenn ich es vermeiden kann;don’t be late if you can help it komm möglichst nicht zu spät!;how could I help it?a) was konnte ich dagegen tun?,b) was konnte ich dafür?;she can’t help her freckles für ihre Sommersprossen kann sie nichts;I could not help laughing ich musste einfach lachen;I cannot help feeling ich werde das Gefühl nicht los, ich kann mich des Eindrucks nicht erwehren ( beide:that dass);one can’t help liking him man muss ihn einfach gernhaben;I can’t help thinking that … ich werde den Gedanken nicht los, dass …;I can’t help wondering where … ich frage mich ununterbrochen, wo …;a) ich kann nicht anders,b) ich kann es nicht lassenC v/i1. helfen, Hilfe leisten:every little helps jede Kleinigkeit hilft;nothing will help now jetzt hilft nichts mehr;2. don’t be longer than you can help bleib nicht länger als nötig!* * *1. transitive verb1)help somebody [to do something] — jemandem helfen [, etwas zu tun]
help oneself — sich (Dat.) selbst helfen
can I help you? — was kann ich für Sie tun?; (in shop also) was möchten Sie bitte?
2) (serve)help oneself — sich (Dat.) nehmen; sich bedienen
help oneself to something — sich (Dat.) etwas nehmen; (coll.): (steal) etwas mitgehen lassen (ugs.)
3) (avoid)if I/you can help it — wenn es irgend zu vermeiden ist
I can't help it — (remedy) ich kann nichts dafür (ugs.)
2. nounI can't help thinking or can't help but think that... — ich kann mir nicht helfen, ich glaube,...
Hilfe, diebe of [some]/no/much help to somebody — jemandem eine gewisse/keine/eine große Hilfe sein
Phrasal Verbs:- help out* * *n.Hilfe -n f.Mithilfe -n f. v.helfen v.(§ p.,pp.: half, geholfen) -
17 common
'komən
1. adjective1) (seen or happening often; quite normal or usual: a common occurrence; These birds are not so common nowadays.) corriente2) (belonging equally to, or shared by, more than one: This knowledge is common to all of us; We share a common language.) común3) (publicly owned: common property.) público4) (coarse or impolite: She uses some very common expressions.) ordinario5) (of ordinary, not high, social rank: the common people.) corriente6) (of a noun, not beginning with a capital letter (except at the beginning of a sentence): The house is empty.) común
2. noun((a piece of) public land for everyone to use, with few or no buildings: the village common.) tierras comunales- commoner- common knowledge
- common law
- common-law
- commonplace
- common-room
- common sense
- the Common Market
- the House of Commons
- the Commons
- in common
common adj comúntr['kɒmən]1 (ordinary, average) corriente2 (usual, not scarce) común, corriente■ it's quite common for mothers to suffer from postnatal depression es bastante común que las madres padezcan una depresión posparto3 (shared, joint) común■ for the common good por el bien común, por el bien de todos4 pejorative (vulgar) ordinario,-a1 (land) campo comunal, terreno comunal, tierras nombre femenino plural comunales\SMALLIDIOMATIC EXPRESSION/SMALLas common as dirt / as common as muck muy ordinario,-acommon or garden normal y corrientein common en comúnin common with (like) al igual queto be common knowledge ser de dominio públicoto have something in common with somebody tener algo en común con alguiento make common cause with somebody hacer causa común con alguiencommon decency educación nombre femeninocommon denominator denominador nombre masculino comúncommon factor factor nombre masculino comúncommon law derecho consuetudinarioCommon Market Mercado Comúncommon noun nombre nombre masculino comúncommon room SMALLBRITISH ENGLISH/SMALL sala de reunióncommon sense sentido comúncommon time SMALLMUSIC/SMALL cuatro por cuatrothe common touch el contacto con el pueblocommon ['kɑmən] adj1) public: común, públicothe common good: el bien común2) shared: comúna common interest: un interés común3) general: común, generalit's common knowledge: todo el mundo lo sabe4) ordinary: ordinario, común y corrientethe common man: el hombre medio, el hombre de la callecommon n1) : tierra f comunal2)in common : en comúnadj.• adocenado, -a adj.• burdo, -a adj.• común adj.• consuetudinario, -a adj.• frecuente adj.• genérico, -a adj.• ramplón, -ona adj.• regular adj.• usual adj.
I 'kɑːmən, 'kɒmən1)a) (widespread, prevalent) común, corriente(to be) in common use — (ser*) de uso corriente
b) (average, normal) < soldier> rasothe common man — el hombre medio or de la calle
c) (low class, vulgar) ordinario2)a) (shared, mutual) comúncommon ground — puntos mpl en común or de coincidencia
to be common TO something — ser* común a algo
b) ( public)the common good — el bien común or de todos
II
1) u (in phrases)to have something in common (with somebody) — tener* algo en común (con alguien)
['kɒmǝn]in common with — (as prep) al igual que; see also Commons
1. ADJ1) (=usual, ordinary) [event, experience, name, species] común, corriente; [misconception, mistake] común, frecuentethis butterfly is common in Spain — esta mariposa es común or corriente en España
it is common for these animals to die young — es corriente or frecuente que estos animales mueran jóvenes
•
it is a common belief that... — es una creencia extendida or generalizada que...common belief has it that... — según la opinión generalizada...
•
the common man — el hombre de la calle, el hombre medio•
it is common practice in the USA — es una práctica común en EE.UU.•
pigeons are a common sight in London — es corriente or frecuente ver palomas en Londres2) (=shared) [cause, aim, language] comúnto work for a common aim — cooperar para un mismo fin or para un objetivo común
•
for the common good — para el bien común, para el bien de todos•
they discussed several issues of common interest — hablaron de varios asuntos de interés común or de interés mutuo•
it is common knowledge that... — es del dominio público que...•
the desire for freedom is common to all people — todo el mundo comparte el deseo de la libertad4) (Zool, Bot) común2. N1) (=land) campo m comunal, ejido m2) (Brit)(Pol) house 1., 3)3)in common: we have a lot in common (with other people) — tenemos mucho en común (con otra gente)
in common with many other companies, we advertise in the local press — al igual que otras muchas empresas, nos anunciamos en la prensa local
3.CPDcommon cold N — resfriado m común
common core N — (Scol) (also: common-core syllabus) asignaturas fpl comunes
common currency N —
to become/be common currency — [idea, belief] convertirse en/ser moneda corriente
common denominator N — (Math) común denominador m
Common Entrance N — (Brit) (Scol) examen de acceso a un colegio de enseñanza privada
common factor N — (Math) factor m común
common land N — propiedad f comunal
common-lawcommon law N — (Jur) (established by custom) derecho m consuetudinario; (based on precedent) jurisprudencia f
common noun N — nombre m común
common ownership N — (=joint ownership) copropiedad f ; (Pol) (=collective ownership) propiedad f colectiva
common room N — (esp Brit) (for students) sala f de estudiantes; (for teachers) sala f de profesores
common salt N — sal f común
commonsensecommon sense N — sentido m común
common stock N — (US) (St Ex) acciones fpl ordinarias
common time N — (Mus) cuatro m por cuatro
COMMON LAW Se llama common law o case law (derecho consuetudinario o jurisprudencia), al conjunto de leyes basadas en el fallo de los tribunales, a diferencia de las leyes establecidas por escrito en el Parlamento. El derecho consuetudinario inglés se desarrolló después de la conquista normanda, cuando los jueces basaban sus decisiones en la tradición o en el precedente judicial. La jurisprudencia sigue usándose como base del sistema legal anglosajón, aunque va perdiendo vigencia por el desarrollo del derecho escrito.common wall N — pared f medianera
See:see cultural note ACT OF PARLIAMENT in act,see cultural note CONSTITUTION in constitution* * *
I ['kɑːmən, 'kɒmən]1)a) (widespread, prevalent) común, corriente(to be) in common use — (ser*) de uso corriente
b) (average, normal) < soldier> rasothe common man — el hombre medio or de la calle
c) (low class, vulgar) ordinario2)a) (shared, mutual) comúncommon ground — puntos mpl en común or de coincidencia
to be common TO something — ser* común a algo
b) ( public)the common good — el bien común or de todos
II
1) u (in phrases)to have something in common (with somebody) — tener* algo en común (con alguien)
in common with — (as prep) al igual que; see also Commons
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18 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
19 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
20 public
(of, for, or concerning, the people (of a community or nation) in general: a public library; a public meeting; Public opinion turned against him; The public announcements are on the back page of the newspaper; This information should be made public and not kept secret any longer.) público- publicly- publicity
- publicize
- publicise
- public holiday
- public house
- public relations
- public service announcement
- public spirit
- public-spirited
- public transport
- in public
- the public
- public opinion poll
public1 adj públicopublic2 n públicotr['pʌblɪk]1 público,-a1 el público\SMALLIDIOMATIC EXPRESSION/SMALLin public en públicoto be in the public eye ser objeto de interés públicoto be public knowledge ser del dominio públicoto go public SMALLCOMMERCE/SMALL salir a bolsato make public hacer público,-apublic company empresa pública, sociedad nombre femenino anónimapublic holiday fiesta nacionalpublic opinion opinión nombre femenino públicapublic relations relaciones nombre femenino plural públicaspublic school SMALLBRITISH ENGLISH/SMALL colegio privado 2 SMALLAMERICAN ENGLISH/SMALL colegio públicopublic sector sector nombre masculino públicopublic speaker orador,-rapublic speaking oratoriapublic transport transporte nombre masculino públicopublic utility servicio públicopublic ['pʌblɪk] adj: público♦ publicly advpublic n: público madj.• paladino, -a adj.• placero, -a adj.• público, -a adj.n.• público s.m.
I 'pʌblɪka) ( of people) públicoit wouldn't be in the public interest — no beneficiaría a la ciudadanía; eye I 1) c)
b) ( concerning the state) públicopublic body — organismo m estatal or público
public works — obras fpl públicas
c) <library/garden/footpath> públicod) (open, not concealed) <announcement/protest> públicoa well-known public figure — un personaje conocido, una persona muy conocida
to make something public — hacer* algo público
to go public — (journ) revelar algo a la prensa
e)to go public — \<\<company\>\> salir* a bolsa
II
noun (+ sing or pl vb)a) u ( people in general)b) c ( audience) público mc)['pʌblɪk]1. ADJ1) (=of the State) público•
they can hire expensive lawyers at public expense — pueden contratar abogados caros a costa de los contribuyentes•
to run for/hold public office — presentarse como candidato a/ostentar un cargo público2) (=of, for, by everyone) público•
they want to deflect public attention from the real issues — quieren desviar la opinión pública de los verdaderos problemashe has kept his family out of the public eye — ha mantenido a su familia alejada de la atención pública
•
I have decided to resign in the public interest — en el interés de los ciudadanos, he decidido dimitir3) (=open, not private) [statement, meeting] público; [appearance] en públicoit's too public here — aquí estamos demasiado expuestos al público, aquí no tenemos intimidad
can we talk somewhere less public? — ¿podemos hablar en algún sitio más privado or menos expuesto al público?
•
to go public — (Comm) empezar a cotizar en bolsathey decided to go public about their relationship * — decidieron revelar su relación a la prensa or al público
•
to make sth public — hacer público algo, publicar algo4) (=well-known)2. N1) (=people)•
the general public — el gran público•
a member of the public — un ciudadano2) (=open place)3) (=devotees) público m•
the reading/ sporting public — los aficionados a la lectura/al deporte•
the viewing public — los telespectadores3.CPDpublic access television N — (US) televisión abierta al público
public address system N — (sistema m de) megafonía f, altavoces mpl, altoparlantes mpl (LAm)
public affairs NPL — actividades fpl públicas
public assistance N — (US) asistencia f pública
public bar N — bar m
public body N — organismo m público
public company N — empresa f pública
public convenience N — (Brit) frm servicios mpl, aseos mpl públicos
public debt N — deuda f pública, deuda f del Estado
public defender N — (US) defensor(a) m / f de oficio
public enemy N — enemigo m público
- be Public Enemy No 1 or number onepublic enquiry N (Brit) — = public inquiry
public expenditure N — gasto m (del sector) público
public gallery N — (in parliament, courtroom) tribuna f reservada al público
public health N — salud f pública, sanidad f pública
public health inspector N — inspector(a) m / f de salud or sanidad pública
Public Health Service N — (US) ≈ Seguridad f Social, servicio público de asistencia sanitaria
public holiday N — fiesta f nacional, fiesta f oficial, (día m) feriado m (LAm)
public house N — (Brit) frm bar m
public housing N — (US) viviendas mpl de protección oficial
public housing project N — (US) proyecto f de viviendas de protección oficial
public inquiry N — investigación f oficial
public lavatory N — aseos mpl públicos
public law N — (=discipline, body of legislation) derecho m público; (US) (=piece of legislation) ley f pública
public library N — biblioteca f pública
public limited company N — sociedad f anónima
public money N — fondos mpl públicos
public nuisance N — (Jur) molestia f pública
he's a public nuisance — siempre está causando problemas or molestias
public opinion N — opinión f pública
public opinion poll N — sondeo m (de la opinión pública)
public ownership N —
•
to be taken into public ownership — pasar a ser propiedad del estado(fig)public property N — (=land, buildings) dominio m público
public prosecutor N — fiscal mf
See:Public Record Office N — (Brit) archivo m nacional
public relations NPL — relaciones fpl públicas
the police action was a public relations disaster — la actuación de la policía fue desastrosa para su imagen
it's just a public relations exercise — es solo una operación publicitaria or de relaciones públicas
public relations officer N — encargado(-a) m / f de relaciones públicas
public school N — (Brit) colegio m privado; (=boarding school) internado m privado; (US) escuela f pública
60,000 public-sector jobs must be cut — se deben eliminar 60.000 puestos de funcionario, se deben eliminar 60.000 puestos en el sector público
public sector borrowing requirement N — necesidades fpl de endeudamiento del sector público
public servant N — funcionario(-a) m / f
public service N — (=Civil Service) administración f pública; (usu pl) (=community facility) servicio m público
she will be remembered for a lifetime of public service — se la recordará por cómo entregó su vida al servicio de la comunidad
in doing this they were performing a public service — con esto estaban haciendo un servicio a la comunidad
public service announcement — comunicado m de interés público
public service jobs — puestos mpl de funcionario or en el sector público
public service vehicle — vehículo m de servicio público
public service worker — funcionario(-a) m / f
public service broadcasting N — servicio m público de radio y televisión
public speaker N — orador(a) m / f
she is a good public speaker — habla muy bien en público, es una buena oradora
public speaking N — oratoria f
public spending N — gasto m (del sector) público
public television N — (US) cadenas fpl públicas (de televisión)
public transport, public transportation (US) N — transporte(s) m(pl) público(s)
public utility N — empresa f del servicio público
PUBLIC ACCESS TELEVISION En Estados Unidos, el término Public Access Television hace referencia a una serie de cadenas no comerciales de televisión por cable que emiten programas de ámbito local o programas dedicados a organizaciones humanitarias sin ánimo de lucro. Entre sus emisiones se incluyen charlas sobre actividades escolares, programas sobre aficiones diversas e incluso discursos de organizaciones racistas. Estas emisiones de acceso público se crearon para dar cabida a temas de interés local e impedir que los canales por cable estuvieran dominados por unos cuantos privilegiados. En virtud de la Ley de Emisiones por Cable, el Cable Act de 1984, cualquier población en que haya algún canal por cable puede obligar a los propietarios de dicho canal a que instalen una cadena adicional de acceso público y provean el equipo, el estudio, los medios técnicos y el personal necesarios para la emisión.public works NPL — obras fpl públicas
* * *
I ['pʌblɪk]a) ( of people) públicoit wouldn't be in the public interest — no beneficiaría a la ciudadanía; eye I 1) c)
b) ( concerning the state) públicopublic body — organismo m estatal or público
public works — obras fpl públicas
c) <library/garden/footpath> públicod) (open, not concealed) <announcement/protest> públicoa well-known public figure — un personaje conocido, una persona muy conocida
to make something public — hacer* algo público
to go public — (journ) revelar algo a la prensa
e)to go public — \<\<company\>\> salir* a bolsa
II
noun (+ sing or pl vb)a) u ( people in general)b) c ( audience) público mc)
См. также в других словарях:
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