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1 landscape structure
morphologie de paysage; structure de paysageEnglish-French dictionary of Geography > landscape structure
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2 landscape structure
estructura de paisaje; morfología de paisajeEnglish-Spanish dictionary of Geography > landscape structure
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3 landscape structure
Landschaftsmorphologie; Landschaftsstruktur; Morphologie der Landschaft -
4 landscape
paisaje; paisaje geográfico* -
5 landscape
paysage; paysage géographique* -
6 landscape
* -
7 landscape alteration
изменение ландшафта
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
landscape alteration
Landscapes might change through time as a result of human activities or natural processes such as fires or natural disasters. Changes in landscape structure can be documented by using data from aerial photographs or satellite images, and new technologies, such as remote sensing and geographic information systems. (Source: PARCOR)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Англо-русский словарь нормативно-технической терминологии > landscape alteration
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8 landscape morphology
morphologie de paysage; structure de paysageEnglish-French dictionary of Geography > landscape morphology
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9 urban landscape
городской ландшафт
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
urban landscape
The traits, patterns and structure of a city's specific geographic area, including its biological composition, its physical environment and its social patterns. (Source: TOE)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
ландшафт городской
Ландшафт многоцелевого назначения, формирующийся в процессе создания и функционирования города
[Терминологический словарь по строительству на 12 языках (ВНИИИС Госстроя СССР)]EN
DE
FR
Англо-русский словарь нормативно-технической терминологии > urban landscape
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10 horisontal structure of geosystem (landscape)
<01> горизонтальная структура геосистемы (ландшафта)Англо-русский геоэкологический словарь > horisontal structure of geosystem (landscape)
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11 vertical structure of geosystem (landscape)
<01> вертикальная структура геосистемы, вертикальная структура ландшафтаАнгло-русский геоэкологический словарь > vertical structure of geosystem (landscape)
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12 resulting picture of the potential energy landscape reveals a weeping willow structure which offers a clear explanation for the relatively long relaxation times observed experimentally
Универсальный англо-русский словарь > resulting picture of the potential energy landscape reveals a weeping willow structure which offers a clear explanation for the relatively long relaxation times observed experimentally
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13 the resulting picture of the potential energy landscape reveals a weeping willow structure which offers a clear explanation for the relatively long relaxation times observed experimentally
Общая лексика: получающаяся картина поверхности потенциальной энергии обнУниверсальный англо-русский словарь > the resulting picture of the potential energy landscape reveals a weeping willow structure which offers a clear explanation for the relatively long relaxation times observed experimentally
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14 Mies van der Rohe, Ludwig
SUBJECT AREA: Architecture and building[br]b. 27 March 1886 Aachen, Germanyd. 17 August 1969 Chicago, USA[br]German architect, third of the great trio of long-lived, second-generation modernists who established the international style in the inter-war years and brought it to maturity (See Jeanneret (Le Corbusier) and Gropius).[br]Mies van der Rohe was the son of a stonemason and his early constructional training came from his father. As a young man he gained experience of the modern school from study of the architecture of the earlier leaders, notably Peter Behrens, Hendrik Berlage and Frank Lloyd Wright. He commenced architectural practice in 1913 and soon after the First World War was establishing his own version of modern architecture. His building materials were always of the highest quality, of marble, stone, glass and, especially, steel. He stripped his designs of all extraneous decoration: more than any of his contemporaries he followed the theme of elegance, functionalism and an ascetic concentration on essentials. He believed that architectural design should not look backwards but should reflect the contemporary achievement of advanced technology in both its construction and the materials used, and he began early in his career to act upon these beliefs. Typical was his early concrete and glass office building of 1922, after which, more importantly, came his designs for the German Pavilion at the Barcelona Exposition of 1929. These designs included his famous Barcelona chair, made from chrome steel and leather in a geometrical design, one which has survived as a classic and is still in production. Another milestone was his Tugendhat House in Brno (1930), a long, low, rectilinear structure in glass and steel that set a pattern for many later buildings of this type. In 1930 Mies followed his colleagues as third Director of the Bauhaus, but due to the rise of National Socialism in Germany it was closed in 1933. He finally left Germany for the USA in 1937, and the following year he took up his post as Director of Architecture in Chicago at what is now known as the Illinois Institute of Technology and where he remained for twenty years. In America Mies van der Rohe continued to develop his work upon his original thesis. His buildings are always recognizable for their elegance, fine proportions, high-quality materials and clean, geometrical forms; nearly all are of glass and steel in rectangular shapes. The structure and design evolved according to the individual needs of each commission, and there were three fundamental types of design. One type was the single or grouped high-rise tower, built for apartments for the wealthy, as in his Lake Shore Drive Apartments in Chicago (1948–51), or for city-centre offices, as in his Seagram Building in New York (1954–8, with Philip Johnson) or his Chicago Federal Centre (1964). Another form was the long, low rectangle based upon the earlier Tugendhat House and seen again in the New National Gallery in Berlin (1965–8). Third, there were the grouped schemes when the commission called for buildings of varied purpose on a single, large site. Here Mies van der Rohe achieved a variety and interest in the different shapes and heights of buildings set out in spatial harmony of landscape. Some examples of this type of scheme were housing estates (Lafayette Park Housing Development in Detroit, 1955–6), while others were for educational, commercial or shopping requirements, as at the Toronto Dominion Centre (1963–9).[br]Further ReadingL.Hilbersheimer, 1956, Ludwig Mies van der Rohe, Chicago: P.Theobald.Peter Blake, 1960, Mies van der Rohe, Architecture and Structure, Penguin, Pelican. Arthur Drexler, 1960, Ludwig Mies van der Rohe, London: Mayflower.Philip Johnson, 1978, Mies van der Rohe, Seeker and Warburg.DYBiographical history of technology > Mies van der Rohe, Ludwig
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15 Paxton, Sir Joseph
[br]b. 3 August 1801 Milton Bryant, Bedfordshire, Englandd. 8 June 1865 Sydenham, London, England[br]English designer of the Crystal Palace, the first large-scale prefabricated ferrovitreous structure.[br]The son of a farmer, he had worked in gardens since boyhood and at the age of 21 was employed as Undergardener at the Horticultural Society Gardens in Chiswick, from where he went on to become Head Gardener for the Duke of Devonshire at Chatsworth. It was there that he developed his methods of glasshouse construction, culminating in the Great Conservatory of 1836–40, an immense structure some 277 ft (84.4 m) long, 123 ft (37.5 m) wide and 67 ft (20.4 m) high. Its framework was of iron and its roof of glass, with wood to contain the glass panels; it is now demolished. Paxton went on to landscape garden design, fountain and waterway engineering, the laying out of the model village of Edensor, and to play a part in railway and country house projects.The structure that made Paxton a household name was erected in Hyde Park, London, to house the Great Exhibition of 1851 and was aptly dubbed, by Punch, the Crystal Palace. The idea of holding an international exhibition for industry had been mooted in 1849 and was backed by Prince Albert and Henry Cole. The money for this was to be raised by public subscription and 245 designs were entered into a competition held in 1850; however, most of the concepts, received from many notable architects and engineers, were very costly and unsuitable, and none were accepted. That same year, Paxton published his scheme in the Illustrated London News and it was approved after it received over-whelming public support.Paxton's Crystal Palace, designed and erected in association with the engineers Fox and Henderson, was a prefabricated glasshouse of vast dimensions: it was 1,848 ft (563.3 m) long, 408 ft (124.4 m) wide and over 100 ft (30.5 m) high. It contained 3,300 iron columns, 2,150 girders. 24 miles (39 km) of guttering, 600,000 ft3 (17,000 m3) of timber and 900,000 ft2 (84,000 m) of sheet glass made by Chance Bros, of Birmingham. One of the chief reasons why it was accepted by the Royal Commission Committee was that it fulfilled the competition proviso that it should be capable of being erected quickly and subsequently dismantled and re-erected elsewhere. The Crystal Palace was to be erected at a cost of £79,800, much less than the other designs. Building began on 30 July 1850, with a labour force of some 2,000, and was completed on 31 March 1851. It was a landmark in construction at the time, for its size, speed of construction and its non-eclectic design, and, most of all, as the first great prefabricated building: parts were standardized and made in quantity, and were assembled on site. The exhibition was opened by Queen Victoria on 1 May 1851 and had received six million visitors when it closed on 11 October. The building was dismantled in 1852 and reassembled, with variations in design, at Sydenham in south London, where it remained until its spectacular conflagration in 1936.[br]Principal Honours and DistinctionsKnighted 1851. MP for Coventry 1854–65. Fellow Linnaean Society 1853; Horticultural Society 1826. Order of St Vladimir, Russia, 1844.Further ReadingP.Beaver, 1986, The Crystal Palace: A Portrait of Victorian Enterprise, Phillimore. George F.Chadwick, 1961, Works of Sir Joseph Paxton 1803–1865, Architectural Press.DY -
16 Wright, Frank Lloyd
SUBJECT AREA: Architecture and building[br]b. 8 June 1869 Richland Center, Wisconsin, USAd. 9 April 1959 Phoenix, Arizona, USA[br]American architect who, in an unparalleled career spanning almost seventy years, became the most important figure on the modern architectural scene both in his own country and far further afield.[br]Wright began his career in 1887 working in the Chicago offices of Adler \& Sullivan. He conceived a great admiration for Sullivan, who was then concentrating upon large commercial projects in modern mode, producing functional yet decorative buildings which took all possible advantage of new structural methods. Wright was responsible for many of the domestic commissions.In 1893 Wright left the firm in order to set up practice on his own, thus initiating a career which was to develop into three distinct phases. In the first of these, up until the First World War, he was chiefly designing houses in a concept in which he envisaged "the house as a shelter". These buildings displayed his deeply held opinion that detached houses in country areas should be designed as an integral part of the landscape, a view later to be evidenced strongly in the work of modern Finnish architects. Wright's designs were called "prairie houses" because so many of them were built in the MidWest of America, which Wright described as a "prairie". These were low and spreading, with gently sloping rooflines, very plain and clean lined, built of traditional materials in warm rural colours, blending softly into their settings. Typical was W.W.Willit's house of 1902 in Highland Park, Illinois.In the second phase of his career Wright began to build more extensively in modern materials, utilizing advanced means of construction. A notable example was his remarkable Imperial Hotel in Tokyo, carefully designed and built in 1916–22 (now demolished), with special foundations and structure to withstand (successfully) strong earthquake tremors. He also became interested in the possibilities of reinforced concrete; in 1906 he built his church at Oak Park, Illinois, entirely of this material. In the 1920s, in California, he abandoned his use of traditional materials for house building in favour of precast concrete blocks, which were intended to provide an "organic" continuity between structure and decorative surfacing. In his continued exploration of the possibilities of concrete as a building material, he created the dramatic concept of'Falling Water', a house built in 1935–7 at Bear Run in Pennsylvania in which he projected massive reinforced-concrete terraces cantilevered from a cliff over a waterfall in the woodlands. In the later 1930s an extraordinary run of original concepts came from Wright, then nearing 70 years of age, ranging from his own winter residence and studio, Taliesin West in Arizona, to the administration block for Johnson Wax (1936–9) in Racine, Wisconsin, where the main interior ceiling was supported by Minoan-style, inversely tapered concrete columns rising to spreading circular capitals which contained lighting tubes of Pyrex glass.Frank Lloyd Wright continued to work until four days before his death at the age of 91. One of his most important and certainly controversial commissions was the Solomon R.Guggenheim Museum in New York. This had been proposed in 1943 but was not finally built until 1956–9; in this striking design the museum's exhibition areas are ranged along a gradually mounting spiral ramp lit effectively from above. Controversy stemmed from the unusual and original design of exterior banding and interior descending spiral for wall-display of paintings: some critics strongly approved, while others, equally strongly, did not.[br]Principal Honours and DistinctionsRIBA Royal Gold Medal 1941.Bibliography1945, An Autobiography, Faber \& Faber.Further ReadingE.Kaufmann (ed.), 1957, Frank Lloyd Wright: an American Architect, New York: Horizon Press.H.Russell Hitchcock, 1973, In the Nature of Materials, New York: Da Capo.T.A.Heinz, 1982, Frank Lloyd Wright, New York: St Martin's.DY -
17 plan
plæn
1. сущ.
1) а) план;
проект to concoct, devise a plan ≈ придумать, изобрести план (пренебр.) to draw up, formulate, map out a plan ≈ составлять, намечать план to make plans ≈ строить планы to outline a plan ≈ набросать план to unveil a plan ≈ открывать, раскрывать( кому-л.) план to accept a plan ≈ принимать, одобрять план to carry out, execute, implement a plan ≈ выполнять план to put a plan into operation ≈ осуществлять план to present, propose a plan ≈ предлагать план to foil, frustrate, thwart a plan ≈ расстраивать, срывать, разрушать план, мешать чьему-л. плану to reject a plan ≈ отвергать, забраковывать план to shelve a plan ≈ откладывать приведение плана в действие brilliant, ingenious plan ≈ блестящий, гениальный план complicated, elaborate plan ≈ тщательно продуманный план contingency plan ≈ план на случай непредвиденных дополнительных обстоятельств feasible plan ≈ осуществимый, выполнимый план five-year plan ≈ пятилетний план, пятилетка flight plan ≈ план полета;
полетный лист floor plan ≈ поэтажный план здания( с указанием толщины стен, расположения оконных и дверных проемов и назначения помещений) ;
мор. план палубы grandiose plan ≈ грандиозный план sweeping plan ≈ захватывающий, увлекательный план impracticable plan ≈ неосуществимый план impractical plan ≈ неосуществимый план long-term plan ≈ долгосрочный план master plan ≈ генеральный (сводный) план realistic plan ≈ реалистичный план secret plan ≈ тайный, секретный план short-term plan ≈ краткосрочный план well-laid, well-thought-out plan ≈ хорошо проработанный, продуманный план the installment plan ≈ система оплаты товаров в рассрочку on the installment plan ≈ в кредит, в рассрочку pension, retirement plan ≈ пенсионное страхование a plan calls for (smth.) ≈ план предусматривает (что-л.) plans materialize ≈ планы осуществляются, претворяются в жизнь qualified plan ≈ программа условного участия в прибылях Syn: blueprint, design, proposal, scheme, programme б) замысел, план All history is in one sense the fulfilment of a divine plan. Westcott ≈ Вся история является в некотором смысле воплощением божественного плана. Syn: intention, purpose
2) а) способ действий, образ действий Syn: procedure б) цель, намерение Syn: goal
1., aim
1.
3) а) график, диаграмма, схема б) план (местности) в) чертеж (объекта в разных проекциях) ;
спец. план (как одна из существующих проекций) Syn: graph, diagram
4) система, целостность
2. гл.
1) а) распланировать;
запланировать (очередность каких-либо дел) б) проектировать, задумывать, разрабатывать Syn: design
2.
2) строить планы;
надеяться;
намереваться;
затевать What events have you got planned for next week? ≈ Что ты запланировал на следующую неделю? plan ahead Syn: intend
3) архит., строит. делать проект, планировать;
чертить план The gardens were planned by the best landscape gardeners of the day. ≈ Сады были спроектированы (распланированы) лучшими специалистами по ландшафту нашего времени. план, программа действий - counter * встречный план - short-term * краткосрочный план - five-year * пятилетний план, пятилетка - economic * программа /план/ экономического развития - development * план развития;
план (технической) разработки - piece rate wage * (экономика) сдельная система оплаты труда - to adopt a * принять план - to carry out /to fulfill, to implement, to realize/ a * осуществить /выполнить, претворить в жизнь/ план - to put forward a * выдвинуть план - to work out the * of a speech набросать план выступления - to buy things on the installment * покупать товары в кредит /в рассрочку/ (специальное) план - * of site план общего расположения - sketch * эскизный план, кроки - street * план улицы проект - a building erected after the *s of an eminent architect здание, воздвигнутое по проекту известного архитектора чертеж;
схема;
диаграмма - working * рабочий чертеж - general * общий план - master * генеральный план - ground * (специальное) план по нулевой отметке - lines * (техническое) теоретический чертеж корабля - capacity /cargo/ * _ тех грузовой план, чертеж вместимости грузовых трюмов и цистерн горизонтальная проекция - body * корпус( проекция теоретического чертежа корабля) крупномасштабная карта, план замысел, план, намерение - to change one's * изменить свои намерения /планы/ - to form a new * составить новый план - to cripple /to defeat, to upset, to frustrate, to ruin, to thwart, to torpedo, to wreck/ one's * сорвать /расстроить, разрушить/ чьи-л. планы - to have no fixed *s не иметь определенных планов - what are your *s? каковы ваши планы /намерения/? - everything went according to * все прошло согласно намеченному плану /как было намечено/ - it is not a bad * (это) неплохо придумано;
неплохая идея способ действий - the best * would be... самое лучшее будет... - he has changed his whole * он полностью изменил свою тактику цель, задача - his * was to get a degree in medicine его целью было получить диплом врача (церковное) расписание служб на квартал( в церквях методистов) > according to * (военное) (жаргон) поневоле, "по заранее намеченному плану" > on the American * с полным пансионом составлять план, планировать - to * a piece of work спланировать какую-л. работу проектировать;
чертить план, эскизы и т. п. - the school was *ned for 500 pupils школа была запроектирована на 500 учащихся строить планы;
намереваться, затевать - to * everything ahead планировать заранее - to * for the future строить планы на будущее;
думать о будущем - to * to do smth. намереваться сделать что-л. - to * a visit собираться нанести визит /посетить/ - we had *ned an ascent of the mountain together мы собирались вместе подняться на гору - we have *ned for you to stop till tomorrow мы расчитывали, что вы останетесь (у нас) до завтра распланировать;
запланировать (обыкн. to * out) - to * out one's time распланировать свое время - he had *ned it all out он все уже распланировал - have you *ned your trip? вы уже спланировали свою поездку? action area ~ план мероприятий amended ~ исправленный план aquatic environment ~ план размещения окружающих водоемов audit ~ план ревизии bonus ~ система премирования cadastral ~ кадастровый план care ~ план мероприятий по уходу (за больным, выздоравливающим) city ~ план города comprehensive ~ комплексный план conditional sale ~ план условной продажи contingency ~ план действий в чрезвычайных обстоятельствах crisis ~ план выхода из кризиса decision ~ вчт. схема принятия решений development ~ план застройки development ~ план развития development ~ план разработки distribution ~ план распределения district ~ план округа district ~ план района economic ~ народнохозяйственный план educational ~ план образования, план переподготовки, план обучения, план переквалификации financing ~ финансовый план forestry ~ план лесничества ground ~ план местности implement a ~ осуществлять план instalment ~ график платежей при покупке в рассрочку instalment ~ система платежей в рассрочку jobs ~ план увеличения занятости land use ~ землеустроительный план land use ~ план использования земель local ~ план застройки marketing ~ план сбыта продукции marketing ~ план торговли master ~ генеральный план master ~ основной план media ~ план использования средств рекламы medical benefit ~ система пособий по болезни merger ~ план слияния national comprehensive ~ государственный комплексный план on instalment ~ в рассрочку operating ~ оперативный финансовый план operating ~ план работы operating ~ прооизводственный план organization ~ организационный план parcelling ~ план раздела pension ~ система пенсионного обеспечения personal equity ~ (PEP) программа продажи акций служащим компании perspective ~ перспективный план plan замысел, намерение, предположение ~ замысел, намерение;
предположение ~ замысел ~ намереваться, затевать ~ намереваться;
затевать ~ план, проект ~ план;
проект ~ план ~ планировать ~ программа ~ проект ~ проектировать ~ система ~ составлять план, планировать, проектировать ~ составлять план ~ способ действий ~ строить планы;
надеяться ~ схема, диаграмма, чертеж ~ схема, диаграмма, чертеж ~ схема ~ чертеж ~ of actions план действий ~ of operation план работы plot ~ план делянки plot ~ план земельного участка policy ~ план деятельности preconceived ~ заранее составленный план production ~ производственный план quality ~ план обеспечения качества redemption ~ план погашения redevelopment ~ план перепланировки и новой застройки жилого района regional development ~ план регионального развития regional ~ региональный план rehabilitation ~ план реабилитации rescue ~ план спасательных работ retirement benefit ~ система пенсионного обеспечения retirement ~ порядок выхода на пенсию sampling ~ stat. план выборочного контроля savings ~ план экономии service ~ служебный план share repurchase ~ скупка корпорацией собственных акций для поддержания их цены site ~ ориентационный план site ~ ситуационный план sketch ~ набросок плана social welfare ~ план социального обеспечения staff retirement ~ план выхода персонала на пенсию stock option ~ exc. система фондовых опционов stock purchase ~ программа покупки акций служащими корпорации structure ~ план сооружения subdivision ~ план раздела земельных участков test ~ план проведения испытаний town ~ план развития города town ~ схема города training ~ тренировочный план;
план профподготовки treatment ~ план лечения unit-linked ~ система страхования, в которой взносы идут в паевой фонд, а полученные доходы повышают стоимость полиса -
18 plan
- plan
- n1. план; чертёж; проект; схема
2. планировать; составлять план
- action plan
- airport master plan
- anchor bolt plan
- block plan
- building plan
- building's floor plan at ground level
- cross-sectional plan
- development plan
- dimension plan
- electrical block plan
- erecting plan
- evacuation plan
- fire procedure plan
- floor plan
- foundation plan
- framing plan
- general plan
- grid plan
- ground plan
- ground floor plan
- integrated plan
- job plan
- key plan
- landscape plan
- land use plan
- layout and location plan
- lighting plan
- line plan
- local plan
- long-term plan
- marked-up plan
- master plan
- new community plan
- obstruction clearance plan
- open plan
- outline plan
- pack plan
- plot plan
- refurbishment plan
- rejected plan
- site plan
- sketch plan
- staking plan
- standard plan
- structural floor plan
- structural roof plan
- structure plan
- testing plan
- transportation plan
- tri-winged floor plan
- water plan
- working plan
Англо-русский строительный словарь. — М.: Русский Язык. С.Н.Корчемкина, С.К.Кашкина, С.В.Курбатова. 1995.
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19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 bare ***
[bɛə(r)]1. adj1) (gen) nudo (-a), (arms, legs) nudo (-a), scoperto (-a), (head) scoperto (-a), (landscape) spoglio (-a), brullo (-a), (ground, tree, room) nudo (-a), spoglio (-a), (cupboard) vuoto (-a), (Elec: wire) scoperto (-a)to lay bare fig — mettere a nudo, svelare
2) (meagre: majority) risicato (-a)to strip sth down to the bare essentials — (structure, narrative) ridurre qc all'essenziale
2. vtscoprire, denudare, (teeth) mostrare
- 1
- 2
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