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41 consumer demand
Mktgthe patterns of consumer behavior that affect their buying decisions. Consumer demand is influenced in various ways. Psychologists and marketers have identified three important factors affecting buying decisions: needs, which are things we must have, such as food; wants, which are nice to have but not essential, such as a new car; and motives, such as keeping up appearances. These factors form part of a profile that includes motivations, personality, perceptions, cognition, attitudes, and values. Other factors that influence demand include gender, age, social grouping, education, location, income, culture, and the seasons. Consumers can therefore be divided into discrete segments, each of which has a particular pattern of buying behavior. Products and services can then be targeted at specific segments of the market. -
42 move
mu:v
1. verb1) (to (cause to) change position or go from one place to another: He moved his arm; Don't move!; Please move your car.) mover2) (to change houses: We're moving on Saturday.) trasladar3) (to affect the feelings or emotions of: I was deeply moved by the film.) conmover
2. noun1) ((in board games) an act of moving a piece: You can win this game in three moves.) jugada, turno2) (an act of changing homes: How did your move go?) mudanza, traslado•- movable- moveable
- movement
- movie
- moving
- movingly
- get a move on
- make a move
- move along
- move heaven and earth
- move house
- move in
- move off
- move out
- move up
- on the move
move1 n1. traslado / mudanza2. jugada / turnoit's your move es tu turno / te toca jugar a timove2 vb1. mover / cambiar de sitio / apartarplease move your car, it's in the way por favor, aparta tu coche, que está estorbando2. trasladartr[mʊːv]1 (act of moving, movement) movimiento■ one move and you're dead! ¡cómo te muevas, te mato!2 (to new home) mudanza; (to new job) traslado■ whose move is it? ¿a quién le toca jugar?4 (action, step) paso, acción nombre femenino, medida; (decision) decisión nombre femenino; (attempt) intento■ the latest moves to end the dispute have failed los últimos intentos de terminar con el conflicto han fracasado1 (gen) mover; (furniture etc) cambiar de sitio, trasladar; (transfer) trasladar; (out of the way) apartar■ you've moved the furniture! ¡habéis cambiado los muebles de sitio!■ can we move the date of the meeting? ¿podemos cambiar la fecha de la reunión?■ the car's badly parked, so I have to move it el coche está mal aparcado, así que tengo que cambiarlo de sitio■ move your trolley, I can't get past aparta tu carrito, que no paso2 (affect emotionally) conmover3 (in games) mover, jugar■ what moved you to leave your job? ¿qué te convenció para dejar el trabajo?■ when the spirit moves him cuando se le antoje, cuando le dé la gana, cuando esté de humor5 (resolution, motion, etc) proponer6 SMALLMEDICINE/SMALL (bowels) evacuar1 (gen) moverse; (change - position) trasladarse, desplazarse; (- house) mudarse; (- post, department) trasladarse2 (travel, go) ir3 (be moving) estar en marcha, estar en movimiento■ don't distract the driver when the bus is moving no distraer al conductor cuando el autobús está en marcha4 (leave) irse, marcharse5 (in game - player) jugar; (- pieces) moverse■ have you moved? ¿has jugado?6 (take action) tomar medidas, actuar■ when is the government going to move? ¿cuándo piensa el gobierno tomar medidas?7 (advance) progresar, avanzar8 (change mind) cambiar de opinión; (yield) ceder■ I've tried to persuade her, but she won't move he intentado persuadirla, pero no cede\SMALLIDIOMATIC EXPRESSION/SMALLto be on the move (travel - gen) viajar, desplazarse 2 (- army etc) estar en marcha 3 (be busy) no pararto get a move on darse prisa, moverseto get moving (leave) irse, marcharseto get something moving poner algo en marchato make the first move dar el primer pasoto move house mudarse de casa, trasladarseto move heaven and earth remover cielo y tierrato move with the times mantenerse al díanot to move a muscle no inmutarse1) go: ir2) relocate: mudarse, trasladarse3) stir: moversedon't move!: ¡no te muevas!4) act: actuarmove vt1) : movermove it over there: ponlo allíhe kept moving his feet: no dejaba de mover los pies2) induce, persuade: inducir, persuadir, mover3) touch: conmoverit moved him to tears: lo hizo llorar4) propose: proponermove n1) movement: movimiento m2) relocation: mudanza f (de casa), traslado m3) step: paso ma good move: un paso acertadon.• acción s.f.• jugada s.f.• lance s.m.• maniobra s.f.• movimiento s.m.• mudanza s.f.• paso s.m.• transposición s.f.v.• conmover v.• desalojar v.• desplazar v.• emocionar v.• impresionar v.• moverse v.• mudar v.• mudar de v.• remover v.• trasladar v.• traspasar v.muːv
I
1) ( movement) movimiento mshe made a move to get up/for the door — hizo ademán de levantarse/ir hacia la puerta
on the move: she's always on the move siempre está de un lado para otro; to get a move on — (colloq) darse* prisa, apurarse (AmL)
2) ( change - of residence) mudanza f, trasteo m (Col); (- of premises) traslado m, mudanza f3)a) (action, step) paso m; ( measure) medida fwhat's the next move? — ¿cuál es el siguiente paso?, ¿ahora qué hay que hacer?
to make the first move — dar* el primer paso
b) (in profession, occupation)it would be a good career move — sería un cambio muy provechoso para mi (or su etc) carrera profesional
4) ( Games) movimiento m, jugada fwhose move is it? — ¿a quién le toca mover or jugar?
II
1.
1)a) ( change place)he moved nearer the fire — se acercó or se arrimó al fuego
government troops have moved into the area — tropas del gobierno se han desplazado or se han trasladado a la zona
to move to a new job/school — cambiar de trabajo/colegio
b) (change location, residence) mudarse, cambiarse; see also move in, move out2) ( change position) moverse*don't you move, I'll answer the door — tú tranquilo, que voy yo a abrir la puerta
3) (proceed, go)the procession/vehicle began to move — la procesión/el vehículo se puso en marcha
get moving! — muévete! (fam)
we moved aside o to one side — nos apartamos, nos hicimos a un lado
4) (advance, develop)to move with the times — mantenerse* al día
the company plans to move into the hotel business — la compañía tiene planes de introducirse en el ramo hotelero
5) ( carry oneself) moverse*6) ( go fast) (colloq) correr7) (take steps, act)8) ( Games) mover*, jugar*9) ( circulate socially) moverse*
2.
vt1) (transfer, shift position of)why have you moved the television? — ¿por qué has cambiado la televisión de sitio or de lugar?
I can't move my leg/neck — no puedo mover la pierna/el cuello
2)a) ( transport) transportar, trasladarb) (relocate, transfer) trasladarc) (change residence, location)to move house — (BrE) mudarse de casa
3)a) ( arouse emotionally) conmover*, emocionarto move somebody to tears — hacer* llorar a alguien de la emoción
b) ( prompt)to move somebody to + inf: this moved her to remonstrate — esto la indujo a protestar
4) ( propose) (Adm, Govt) proponer*5) ( Games) mover*•Phrasal Verbs:- move in- move off- move on- move out- move up[muːv]1. N1) (=movement) movimiento m•
to watch sb's every move — observar a algn sin perder detalle, acechar a algn cada movimientoget a move on! * — ¡date prisa!, ¡apúrate! (LAm)
•
to be on the move — (=travelling) estar de viaje; [troops, army] estar avanzandoto be always on the move — [nomads, circus] andar siempre de aquí para allá; [animal, child] no saber estar quieto
whose move is it? — ¿a quién le toca jugar?
it's my move — es mi turno, me toca a mí
3) (fig) (=step, action)what's the next move? — ¿qué hacemos ahora?, y ahora ¿qué?
•
to make a move/the first move — dar un/el primer pasowithout making the least move to — + infin sin hacer la menor intención de + infin
2. VT1) (=change place of) cambiar de lugar, cambiar de sitio; [+ part of body] mover; [+ chess piece etc] jugar, mover; (=transport) transportar, trasladaryou've moved all my things! — ¡has cambiado de sitio todas mis cosas!
can you move your fingers? — ¿puedes mover los dedos?
•
move your chair nearer the fire — acerca or arrima la silla al fuego•
move the cupboard out of the corner — saca el armario del rincón•
he asked to be moved to London/to a new department — pidió el traslado a Londres/a otro departamento2) (=cause sth to move) moverthe breeze moved the leaves gently — la brisa movía or agitaba dulcemente las hojas
•
to move one's bowels — hacer de vientre, evacuarheaven•
move those children off the grass! — ¡quite esos niños del césped!3) (=change timing of)to move sth forward/back — [+ event, date] adelantar/aplazar algo
we'll have to move the meeting to later in the week — tendremos que aplazar la reunión para otro día de la semana
4) (fig) (=sway)"we shall not be moved" — "no nos moverán"
5) (=motivate)to move sb to do sth — mover or inducir a algn a hacer algo
I'll do it when the spirit moves me — hum lo haré cuando sienta la revelación divina hum
6) (emotionally) conmover, emocionarto be easily moved — ser impresionable, ser sensible
to move sb to tears/anger — hacer llorar/enfadar a algn
7) frm (=propose)to move that... — proponer que...
8) (Comm) [+ merchandise] colocar, vender3. VI1) (gen) moversemove! — ¡muévete!, ¡menéate!
don't move! — ¡no te muevas!
•
you can't move for books in that room * — hay tantos libros en esa habitación que es casi imposible moverse•
I won't move from here — no me muevo de aquí•
to move in high society — frecuentar la buena sociedad•
let's move into the garden — vamos al jardínthey hope to move into the British market — quieren introducirse en or penetrar el mercado británico
•
the procession moved slowly out of sight — la procesión avanzaba lentamente hasta que desapareció en la distancia•
it's time we were moving — es hora de irnos•
she moved to the next room — pasó a la habitación de al lado•
he moved slowly towards the door — avanzó or se acercó lentamente hacia la puertato move to or towards independence — avanzar or encaminarse hacia la independencia
2) (=move house) mudarse, trasladarse•
the family moved to a new house — la familia se mudó or se trasladó a una casa nuevato move to the country — mudarse or trasladarse al campo
the company has moved to larger offices — la empresa se ha trasladado or mudado a oficinas mayores
3) (=travel) ir; (=be in motion) estar en movimientohe was certainly moving! * — ¡iba como el demonio!
4) (Comm) [goods] venderse5) (=progress)6) (in games) jugar, hacer una jugadawho moves next? — ¿a quién le toca jugar?
white moves — (Chess) blanco juega
7) (=take steps) dar un paso, tomar medidaswe'll have to move quickly if we want to get that contract — tendremos que actuar inmediatamente si queremos hacernos con ese contrato
- move in- move off- move on- move out- move up* * *[muːv]
I
1) ( movement) movimiento mshe made a move to get up/for the door — hizo ademán de levantarse/ir hacia la puerta
on the move: she's always on the move siempre está de un lado para otro; to get a move on — (colloq) darse* prisa, apurarse (AmL)
2) ( change - of residence) mudanza f, trasteo m (Col); (- of premises) traslado m, mudanza f3)a) (action, step) paso m; ( measure) medida fwhat's the next move? — ¿cuál es el siguiente paso?, ¿ahora qué hay que hacer?
to make the first move — dar* el primer paso
b) (in profession, occupation)it would be a good career move — sería un cambio muy provechoso para mi (or su etc) carrera profesional
4) ( Games) movimiento m, jugada fwhose move is it? — ¿a quién le toca mover or jugar?
II
1.
1)a) ( change place)he moved nearer the fire — se acercó or se arrimó al fuego
government troops have moved into the area — tropas del gobierno se han desplazado or se han trasladado a la zona
to move to a new job/school — cambiar de trabajo/colegio
b) (change location, residence) mudarse, cambiarse; see also move in, move out2) ( change position) moverse*don't you move, I'll answer the door — tú tranquilo, que voy yo a abrir la puerta
3) (proceed, go)the procession/vehicle began to move — la procesión/el vehículo se puso en marcha
get moving! — muévete! (fam)
we moved aside o to one side — nos apartamos, nos hicimos a un lado
4) (advance, develop)to move with the times — mantenerse* al día
the company plans to move into the hotel business — la compañía tiene planes de introducirse en el ramo hotelero
5) ( carry oneself) moverse*6) ( go fast) (colloq) correr7) (take steps, act)8) ( Games) mover*, jugar*9) ( circulate socially) moverse*
2.
vt1) (transfer, shift position of)why have you moved the television? — ¿por qué has cambiado la televisión de sitio or de lugar?
I can't move my leg/neck — no puedo mover la pierna/el cuello
2)a) ( transport) transportar, trasladarb) (relocate, transfer) trasladarc) (change residence, location)to move house — (BrE) mudarse de casa
3)a) ( arouse emotionally) conmover*, emocionarto move somebody to tears — hacer* llorar a alguien de la emoción
b) ( prompt)to move somebody to + inf: this moved her to remonstrate — esto la indujo a protestar
4) ( propose) (Adm, Govt) proponer*5) ( Games) mover*•Phrasal Verbs:- move in- move off- move on- move out- move up -
43 buy
1 ნაყიდი, ნავაჭრი2 (bought) 1. ყიდვა (იყიდის), შეძენა 2. მოსყიდვაhe can't be bought მოუსყიდველი/უანგარო კაციაhe bought himself out of military service ჯარში გაწვევისაგან ფულით იხსნა თავიI bought this TV set at a ten-percent discount ეს ტელევიზორი ათპროცენტიანი ფასდაკლებით ვიყიდეI bought these flowers expressly for you ეს ყვავილები სპეციალურად შენთვის ვიყიდე3 მოტყუება (მოტყუვდება), გაბრიყვებაhe will not buy this ამით ვერ მოატყუებ/ვერ გააცურებto hold / buy / sell shares აქციების ქონა / ყიდვა / გაყიდვაany use buying this dress?/going there? ღირს კი ამ კაბის ყიდვა?/იქ წასვლა?his mother sent him on an errand to buy bread დედამ პურის საყიდლად გაგზავნა -
44 wreck
rek
1. сущ.
1) крушение, авария (тж. перен.) He was killed in a car wreck. ≈ Он погиб в автомобильной катастрофе. the little girl that survived that plane wreck ≈ маленькая девочка, которая осталась жива после гибели самолета wreck mark Syn: crash
2) остов разбитого судна;
остатки кораблекрушения;
развалины The car was a total wreck. ≈ От автомобиля остались одни обломки. We thought of buying the house as a wreck, doing it up, then selling it. ≈ Мы обдумывали идею купить дом-развалюху, отремонтировать его и затем продать. The house was a wreck after the party. ≈ В доме было все вверх дном после вечеринки. Syn: ruin
3) развалина( о человеке) to be reduced to a nervous wreck ≈ дойти до полного нервного истощения What a wreck of his former self he is! ≈ Какой он стал развалиной! She was a nervous wreck, crying when anyone asked her about her children. ≈ У нее никуда не годились нервы, она начинала плакать, как только ее спрашивали о детях.
2. гл.
1) вызвать крушение, разрушение;
потопить (судно) ;
разрушать( о материальных и нематериальных объектах)
2) потерпеть крушение
3) рухнуть( о планах, надеждах) ∙ Syn: destroy крушение, авария, катастрофа;
гибель( судна, самолета и т. п.) - to suffer * потерпеть крушение - to go to * разрушиться гибель, крушение (надежд и т. п.) ;
крах (моральный, финансовый и т. п.) остов или обломки погибшего судна;
остатки кораблекрушения, выброшенные морем;
затонувшее судно - stranded * судно, выброшенное на берег обломки (самолета, автомобиля и т. п.) развалина - the car is a mere * это не автомобиль, а развалина - he is a perfect * он настоящая развалина - human *s конченые люди;
люди, оказавшиеся за бортом жизни - he is a nervous * у него нервы никуда не годятся - she is a * of her former self от нее осталась одна тень вызывать аварию, крушение, катастрофу, гибель ( самолета, судна и т. п.) ;
повреждать, выводить из строя (танк и т. п.) подрывать, губить (здоровье, карьеру и т. п.) - to * smb.'s nerves портить кому-л. нервы - to * smb.'s plans сорвать чьи-л. планы - he is *ing our cause он губит наше дело потерпеть аварию, крушение потерпеть крах, рухнуть ( о планах и т. п.) сносить (здание) ;
демонтировать собирать остатки кораблекрушения (американизм) (сленг) разменивать (деньги) - to * a buck разменять доллар > to be *ed (сленг) сильно пьяный;
одурманенный наркотиком > * sailor моряк с погибшего судна ~ крушение, авария;
гибель, уничтожение;
the house was a wreck after the party в доме было все вверх дном после вечеринки ~ развалина;
what a wreck of his former self he is! какой он стал развалиной! wreck авария ~ вызвать крушение, разрушение;
потопить (судно) ~ вчт. заклинивание ~ вчт. замятие ~ кораблекрушение ~ крах, крушение (надежд и т. п.) ~ крушение, авария, гибель, уничтожение ~ крушение, авария;
гибель, уничтожение;
the house was a wreck after the party в доме было все вверх дном после вечеринки ~ останки погибшего корабля ~ остов погибшего корабля ~ остов разбитого судна, остатки кораблекрушения (выброшенные на берег) ;
обломки (самолета) ~ остов разбитого судна, остатки кораблекрушения (выброшенные на берег) ;
обломки (самолета) ~ вчт. поломка ~ потерпеть крушение ~ производить спасательные работы ~ развалина;
what a wreck of his former self he is! какой он стал развалиной! ~ разрушать (здоровье и т. п.) ~ рухнуть (о планах, надеждах) ~ сносить( здание) ~ собирать имущество, выброшенное на берег ~ судно, потерпевшее аварию ~ терпеть кораблекрушение wreckage: wreckage = wreck ~ attr. аварийный;
wreck mark мор. знак, ограждающий место затонувшего судна ~ attr. аварийный;
wreck mark мор. знак, ограждающий место затонувшего судна -
45 buy
1. transitive verb,1) kaufen; lösen [Fahrkarte]buy somebody/oneself something — jemandem/sich etwas kaufen
he bought them a round — er spendierte ihnen eine Runde
2) (fig.) erkaufen [Sieg, Ruhm, Frieden]; einsparen, gewinnen [Zeit]3) (bribe) bestechen; kaufen (ugs.); erkaufen [Zustimmung]2. nounI'll buy that — (believe) ich glaube es [mal]
[Ein]kauf, derPhrasal Verbs:- academic.ru/9922/buy_in">buy in- buy off- buy out- buy up* * *present participle - buying; verb* * *[baɪ]I. n Kauf mbad \buy schlechter Kauf, Fehlkauf mquite a \buy ein guter Kauf, ein Schnäppchen nt famII. vt<bought, bought>1. (purchase)money can't \buy love Liebe kann man sich nicht erkaufen$20 \buys a lot less than it used to heute bekommt man für 20 Dollar viel weniger als früher▪ to \buy sb sth [or sth for sb] jdm etw kaufen2. (obtain)to \buy recognition/success/victory sich dat Anerkennung/Erfolg/einen Sieg erkaufento \buy time Zeit gewinnen3. (bribe)to \buy sb's vote jds Stimme kaufento \buy a claim/an excuse/a story jdm eine Behauptung/eine Entschuldigung/ eine Geschichte abkaufen famI don't \buy it das nehme ich dir nicht ab5. (agree to)I'll \buy that! der Meinung bin ich aber auch!6. ECONto \buy at best bestmöglich kaufen7.▶ to \buy it den Löffel abgeben sl▶ to have everything money can \buy alles haben, was man mit Geld kaufen kannIII. vi im Einkauf tätig sein* * *[baɪ] vb: pret, ptp bought1. vtthere are some things that money can't buy — es gibt Dinge, die man nicht kaufen kann
all that money can buy — alles, was man mit Geld kaufen kann
the victory was dearly bought — der Sieg war teuer erkauft
3)I'll buy that — das ist o.k. (inf)
4) (inf= be killed)
he bought it — den hats erwischt (inf)2. vikaufen3. n (inf)Kauf mto be a good buy — ein guter Kauf sein; (clothes also, food) preiswert sein
* * *buy [baı]A s umg Kauf m, (das) Gekaufte:a good (bad) buy ein guter (schlechter) Kauf;be a good buy auch preiswert seinB v/t prät und pperf bought [bɔːt]1. (ein)kaufen, beziehen ( beide:at bei):buy sb (o.s.) sth jemandem (sich) etwas kaufen;buy sb a drink, buy a drink for sb jemandem etwas zu trinken spendieren;buy sth from sb jemandem etwas abkaufen;a pound buys less than it did some years ago für ein Pfund bekommt man heute weniger als noch vor einigen Jahren;all that money can buy alles, was für Geld zu haben ist;give sb the best education money can buy jemandem die bestmögliche Ausbildung finanzieren;2. eine Fahrkarte etc lösen3. WIRTSCH buy o.s. into sich einkaufen in (akk);buy insurance sich versichern lassen4. figdearly bought teuer erkauftb) Zeit gewinnenhe cannot be bought er ist nicht käuflichb) buy sb’s silence (sich) jemandes Schweigen erkaufen6. REL erlösen7. umg etwas glauben:I won’t buy that! das kauf ich dir etc nicht ab!C v/i1. kaufen* * *1. transitive verb,1) kaufen; lösen [Fahrkarte]buy somebody/oneself something — jemandem/sich etwas kaufen
2) (fig.) erkaufen [Sieg, Ruhm, Frieden]; einsparen, gewinnen [Zeit]3) (bribe) bestechen; kaufen (ugs.); erkaufen [Zustimmung]2. nounI'll buy that — (believe) ich glaube es [mal]
[Ein]kauf, derPhrasal Verbs:- buy in- buy off- buy out- buy up* * *(from) v.kaufen (von) v. v.(§ p.,p.p.: bought)= anschaffen v.einkaufen v.erkaufen v.kaufen v. -
46 entail
transitive verbsomething entails doing something — etwas bedeutet, dass man etwas tun muss
* * *[in'teil]* * *en·tail[ɪnˈteɪl, AM enˈ-]I. vt1. (involve)▪ to \entail sth etw mit sich bringen [o nach sich ziehen]to \entail some risk mit einem gewissen Risiko verbunden sein2. (necessitate)▪ to \entail doing sth es erforderlich machen, etw zu tunthat would \entail... das würde bedeuten,...II. n ECON, FIN festgelegte Erbfolge für Grundbesitz, Fideikommiss nt* * *[In'teɪl]vt1) expense, inconvenience, changes mit sich bringen; risk, difficulty, loss verbunden sein mit, mit sich bringen; (= involve) work erforderlich machenwhat is entailed in buying a house? — was ist zum Hauskauf alles erforderlich?
this will entail ( my) buying a new car — das bringt mit sich or macht es erforderlich, dass ich mir ein neues Auto kaufen muss
2) (LOGIC)if x = y, not x entails not y — wenn x = y ist, so folgt daraus, dass nicht x nicht = y ist
3) (JUR)to entail an estate — ein Gut als Fideikommiss vererben
entailed estate — unveräußerliches Erbgut, Fideikommiss nt
* * *entail [ınˈteıl]A v/t1. JURa) in ein Erbgut umwandelnb) als Erbgut vererbenc) die Erbfolge für ein Gut bestimmen:entailed estate Erb-, Familiengut n;entailed interest Br beschränktes Eigentumsrecht2. fig Schande etc bringen (on, upon über akk):entail ridicule (up)on sb jemanden der Lächerlichkeit preisgeben3. fig etwas mit sich bringen, zur Folge haben, nach sich ziehen, Kosten etc verursachen, erfordernB s1. JURa) Umwandlung f in ein Erbgutb) Vererbung f als Erbgutc) Erb-, Familiengut nd) festgelegte Erbfolge:2. fig Folge f, Konsequenz f* * *transitive verbsomething entails doing something — etwas bedeutet, dass man etwas tun muss
* * *v.nach sich ziehen ausdr. -
47 expense
noun1) Kosten Pl.go to the expense of travelling first-class — sogar noch das Geld für die erste Klasse ausgeben
go to some/great expense — sich in Unkosten/große Unkosten stürzen
2) (expensive item) teure Angelegenheit3) usu. in pl. (Commerc. etc.) Spesen Pl.with [all] expenses paid — auf Spesen
4) (fig.) Preis, der[be] at the expense of something — auf Kosten von etwas [gehen]
* * *[-s]1) (the spending of money etc; cost: I've gone to a lot of expense to educate you well.) die Unkosten (pl.)2) (a cause of spending: What an expense clothes are!)* * *ex·pense[ɪkˈspen(t)s, ek-]nat great \expense mit großen Kosten, unter großem Kostenaufwandto go to great \expense sich akk in Unkosten stürzenat one's own \expense auf eigene Kostento be worth the \expense die Kosten lohnen, das Geld wert sein ÖSTERR, SCHWEIZto put sb to \expense jdm Kosten verursachenI don't want to put you to the \expense of coming to the airport to meet me es ist wirklich nicht nötig, dass Sie mich am Flughafen abholen▪ \expenses pl Spesen plplease detail any \expenses incurred bitte führen Sie alle entstandenen Auslagen aufto be on \expenses BRIT auf Spesen gehento put sth on \expenses etw auf die Spesenrechnung setzen4. ( fig)at sb's \expense [or at the \expense of sb] auf jds Kostenat the \expense of sth auf Kosten einer S. gen5.▶ all \expense[s] paid ohne Unkostenhis company sent him to Boston, all \expenses paid seine Firma schickte ihn auf Geschäftskosten nach Boston▶ no \expense[s] spared [die] Kosten spielen keine Rolle* * *[ɪk'spens]n1) Kosten plthey went to the expense of installing a lift — sie gaben viel Geld dafür aus, einen Lift einzubauen
to go to great expense to repair the house — es sich (dat) etwas kosten lassen, das Haus instand or in Stand zu setzen
3) (fig)at sb's expense, at the expense of sb — auf jds Kosten (acc)
to get rich at the expense of others/the poor — sich auf Kosten anderer/der Armen bereichern
* * *expense [ıkˈspens] s1. → academic.ru/25751/expenditure">expenditure 32. pl (Un)Kosten pl, Spesen pl:a) Spesenkonto n,expense allowance Aufwandsentschädigung fexpenses deducted nach Abzug der Kosten;general expense Gemeinkosten pl;spare no expense keine Kosten scheuen, es sich etwas kosten lassen;at any expense um jeden Preis;at an expense of mit einem Aufwand von;a) auf Kosten von (od gen) (a. fig),at my expense auf meine Kosten, für meine Rechnung;they laughed at my expense sie lachten auf meine Kosten;at one’s own expense auf eigene Kosten;at the expense of one’s health auf Kosten seiner Gesundheit;at the expense of the State auf Staatskosten;at the expense of a corner (besonders Fußball) auf Kosten einer Ecke;at great expense mit großen Kosten;go to great expense sich in große Unkosten stürzen;go to the expense of buying sth so weit gehen, etwas zu kaufen;* * *noun1) Kosten Pl.go to some/great expense — sich in Unkosten/große Unkosten stürzen
2) (expensive item) teure Angelegenheitbe or prove a great or big expense — mit großen Ausgaben verbunden sein
3) usu. in pl. (Commerc. etc.) Spesen Pl.with [all] expenses paid — auf Spesen
4) (fig.) Preis, der[be] at the expense of something — auf Kosten von etwas [gehen]
* * *n.Aufwand -¨e m.Aufwendung f.Ausgabe -n f. -
48 sell
1. transitive verb,1) verkaufensell something to somebody, sell somebody something — jemandem etwas verkaufen
2) (betray) verraten3) (offer dishonourably) verkaufen; verhökern (ugs. abwertend)sell oneself/one's soul — sich/seine Seele verkaufen (to Dat.)
I've been sold!, sold again! — ich bin [wieder] der/die Dumme! (ugs.)
5) (gain acceptance for)sell somebody as... — jemanden als... verkaufen (ugs.)
sell somebody the idea of doing something — jemanden für den Gedanken gewinnen, etwas zu tun
6)sell somebody on something — (coll.): (make enthusiastic) jemanden für etwas begeistern od. erwärmen
2. intransitive verb,be sold on something — (coll.) von etwas begeistert sein
1) sich verkaufen [lassen]; [Person:] verkaufenthe book sold 5,000 copies in a week — in einer Woche wurden 5 000 Exemplare des Buches verkauft
2)Phrasal Verbs:- sell off- sell out- sell out of- sell up* * *[sel]past tense, past participle - sold; verb1) (to give something in exchange for money: He sold her a car; I've got some books to sell.) verkaufen2) (to have for sale: The farmer sells milk and eggs.) verkaufen3) (to be sold: His book sold well.) sich verkaufen4) (to cause to be sold: Packaging sells a product.) einen guten Absatz sichern•- sell-out- be sold on
- be sold out
- sell down the river
- sell off
- sell out
- sell up* * *[sel]I. vt<sold, sold>1. (for money)we'll be \selling the tickets at £50 each wir verkaufen die Karten für 50 Pfund das StückI sold him my car for £600 ich verkaufte ihm mein Auto für 600 Pfundto \sell sth [for sb] on consignment AM etw [für jdn] in Zahlung nehmento \sell sth [to sb] on credit [jdm] etw auf Kredit verkaufento \sell [sb] sth at a loss/profit [jdm] etw mit Verlust/Gewinn verkaufento \sell [sb] sth at a price [jdm] etw zu einem Preis verkaufento \sell property Besitz veräußernto \sell sb into slavery/prostitution jdn in die Sklaverei/Prostitution verkaufento \sell sth wholesale/retail etw im Großhandel/Einzelhandel verkaufento \sell sth as is etw ohne Mängelgewähr verkaufen2. (persuade)she's really sold on the idea of buying a new car sie ist echt begeistert von der Idee, ein neues Auto zu kaufenhow do you plan to \sell her on your proposal? wie wollen Sie sie für Ihren Vorschlag gewinnen?3.▶ to \sell one's body [or oneself] seinen Körper verkaufen▶ to \sell sth short etw schlechtmachen▶ to \sell one's soul [to the devil] [dem Teufel] seine Seele verkaufenII. vi<sold, sold>1. (give for money) verkaufenI don't care what you offer me, I'm not \selling mir ist es egal, was Sie mir bieten, ich verkaufe nicht3. STOCKEXto \sell short leerverkaufen4.III. nto be a hard [or tough] /soft \sell schwer/leicht verkäuflich seinto give a product the hard \sell ein Produkt aggressiv verkaufenhe tried to give me the hard \sell er versuchte auf aggressive Art, mich zum Kauf zu bewegensoft \sell diskreter [o zurückhaltender] Verkauf* * *[sel] vb: pret, ptp sold1. vt1) item, goods verkaufen (sb sth, sth to sb jdm etw, etw an jdn); insurance policy abschließen (to mit); (business) goods verkaufen, absetzenI was sold this in Valencia — man hat mir das in Valencia verkauft
the book sold 3,000 copies — von dem Buch wurden 3.000 Exemplare verkauft
he could sell a fridge to an Eskimo — er könnte einem Eskimo einen Eisschrank andrehen (inf) or aufschwatzen (inf)
to sell insurance (for a living) — Versicherungsvertreter(in) m(f)
to sell one's life dearly he sold himself to the enemy — sein Leben teuer verkaufen er hat sich an den Feind verkauft
to sell one's soul to sb/sth — jdm/einer Sache seine Seele verschreiben
what are you selling it for? — wie viel verlangen Sie dafür?, wie viel wollen Sie dafür haben?
I can't remember what I sold it for — ich weiß nicht mehr, für wie viel ich es verkauft habe
3) (= promote the sale of) zugkräftig machen, einen guten Absatz verschaffen (+dat)you need advertising to sell your product —
nothing will sell this product, it's so bad — das Produkt ist so schlecht, dass es sich nicht verkaufen or an den Mann bringen (inf) lässt
4) (inf: gain acceptance for) schmackhaft machen (to sb jdm), gewinnen für (to sb jdn); religion aufschwatzen (inf), verkaufen (inf) (to sb jdm)you'll never sell them that idea —
I know I'll never be able to sell it to him — ich weiß, dass ich ihn dafür nicht erwärmen kann or dass er dafür nicht zu haben ist
5) (inf= convince of the worth of)
to sell sb on sth — jdn von etw überzeugento be sold on sb/sth — von jdm/etw begeistert sein
6) (fig: betray) verraten2. vi(person) verkaufen (to sb an jdn); (article) sich verkaufen (lassen)his book is selling well/won't sell — sein Buch verkauft sich gut/lässt sich nicht verkaufen
the house sold for £85,000 — das Haus wurde für £ 85.000 verkauft
the idea didn't sell (fig) — die Idee kam nicht an, die Idee fand keinen Anklang
3. nSee:→ hard sell, soft sell* * *sell [sel]A s1. umga) Schwindel mb) Reinfall m, Pleite f2. WIRTSCH umgb) Zugkraft f (eines Artikels)B v/t prät und pperf sold [səʊld]1. verkaufen, veräußern ( beide:for für;to sell, to be sold zu verkaufen;his novels have sold 20 million copies von seinen Romanen sind schon 20 Millionen Exemplare verkauft worden;3. fig verkaufen, einen guten Absatz sichern (dat):5. umg jemandem etwas verkaufen, schmackhaft machen, aufschwatzen:sell sb on sth jemanden für etwas begeistern oder erwärmen;be sold on sth von etwas überzeugt oder begeistert sein6. umga) jemanden beschummeln7. WIRTSCH umga) jemanden zum Kaufen anreizenb) sich jemanden als Kunden sichernC v/i1. verkaufen, Verkäufe tätigen:2. verkauft werden (at, for für)4. umg verfangen, ziehen:that won’t sell* * *1. transitive verb,1) verkaufenthe shop sells groceries — in dem Laden gibt es Lebensmittel [zu kaufen]
sell something to somebody, sell somebody something — jemandem etwas verkaufen
sell by... — (on package) ≈ mindestens haltbar bis...
2) (betray) verraten3) (offer dishonourably) verkaufen; verhökern (ugs. abwertend)sell oneself/one's soul — sich/seine Seele verkaufen (to Dat.)
4) (coll.): (cheat, disappoint) verraten; anschmieren (salopp)I've been sold!, sold again! — ich bin [wieder] der/die Dumme! (ugs.)
sell somebody as... — jemanden als... verkaufen (ugs.)
sell somebody the idea of doing something — jemanden für den Gedanken gewinnen, etwas zu tun
6)sell somebody on something — (coll.): (make enthusiastic) jemanden für etwas begeistern od. erwärmen
2. intransitive verb,be sold on something — (coll.) von etwas begeistert sein
1) sich verkaufen [lassen]; [Person:] verkaufenthe book sold 5,000 copies in a week — in einer Woche wurden 5 000 Exemplare des Buches verkauft
2)Phrasal Verbs:- sell off- sell out- sell up* * *(run) at a loss expr.mit Verlust verkaufen (arbeiten) ausdr. v.(§ p.,p.p.: sold)= absetzen v.verkaufen v. -
49 point
point [pɔɪnt]━━━━━━━━━━━━━━━━━1. noun2. plural noun5. compounds━━━━━━━━━━━━━━━━━1. nouna. ( = sharp end) pointe f• not to put too fine a point on it ( = frankly) pour être franc• three point six (3.6) trois virgule six (3,6)c. (in space, in time) point m• he had reached a point where he began to doubt whether... il en était arrivé à se demander si...► point of + noun• he had reached the point of resigning il en était arrivé au point de donner sa démission► up to a point jusqu'à un certain pointe. ( = idea) point m• you have a point there! il y a du vrai dans ce que vous dites !• he made the point that... il fit remarquer que...• point taken! (inf) d'accord !► a point of + noun• it was a point of honour with him never to refuse il se faisait un point d'honneur de ne jamais refuser• point of interest/of no importance point m intéressant/sans importancef. ( = important part) [of argument] objet m• that's just the point! justement !• to come to the point [person] en venir au fait• when it comes to the point, they don't value education au fond, ils n'accordent pas beaucoup d'importance à l'éducationg. ( = meaning) what was the point of his visit? quel était le but de sa visite ?• the point of this story is that... la morale de l'histoire, c'est que...h. ( = use) what's the point? à quoi bon ?• what's the point of waiting? à quoi bon attendre ?i. ( = characteristic) caractéristique f• the points to look for when buying a car les choses fpl auxquelles il faut faire attention lorsqu'on achète une voiture2. plural noun• when they ask questions he points them in the direction of the library quand ils posent des questions, il leur dit d'aller à la bibliothèquec. [+ toes] pointera. [person] montrer du doigt• to point at sth/sb désigner qch/qn du doigt• it all points to the fact that... tout laisse à penser que...5. compounds• at point-blank range à bout portant adverb [fire, shoot] à bout portant ; [refuse] catégoriquement ; [demand] de but en blanc ► point-by-point adjective méthodiquea. ( = show) [+ person, object, place] indiquerb. ( = mention) faire remarquer• I should point out that... je dois vous signaler que...* * *[pɔɪnt] 1.1) (of knife, needle, pencil etc) pointe f2) (location, position on scale) point m; ( less specific) endroit membarkation point — lieu m d'embarquement
point of entry — ( into country) point d'arrivée; ( of bullet into body) point d'impact; ( into atmosphere) point d'entrée
3) (extent, degree) point m5) (question, idea) point mto take up ou return to somebody's point — revenir sur un point soulevé par quelqu'un
you've made your point, please let me speak — vous vous êtes exprimé, laissez-moi parler
to make a point of doing something — ( as matter of pride) mettre un point d'honneur à faire quelque chose; ( do deliberately) faire quelque chose exprès
my point was that — ce que je voulais dire, c'était que
I take your point — ( agreeing) je suis d'accord avec vous
I take your point, but — je vois bien où vous voulez en venir, mais
all right, point taken! — très bien, j'en prends note
6) ( central idea) point m essentielto keep ou stick to the point — rester dans le sujet
7) ( purpose) objet mwhat's the point of doing...? — à quoi bon faire...?
8) (feature, characteristic) point m, côté m9) Sport, Finance ( in scoring) point mto win on points — ( in boxing) remporter une victoire aux points
match point — ( in tennis) balle f de match
10) ( dot) point m; ( decimal point) virgule f; ( diacritic) signe m diacritique; Mathematics point m2.points plural noun1) GB Railways aiguillages mpl, aiguilles fpl2) Automobile électrodes fpl3) ( in ballet)3.transitive verb1) (aim, direct)to point something at somebody — braquer quelque chose sur quelqu'un [camera, gun]
to point the finger at somebody — ( accuse) accuser quelqu'un
to point something towards — (of car, boat) diriger quelque chose vers
to point somebody in the right direction — lit, fig mettre quelqu'un dans la bonne direction
2) ( show)to point the way to — lit (person, signpost) indiquer la direction de
3) (in ballet, gym)4) Construction jointoyer [wall]4.1) ( indicate) indiquer or montrer (du doigt)to point at somebody/something — montrer quelqu'un/quelque chose du doigt
2) [signpost, arrow] indiquerto point at somebody ou in somebody's direction — [gun, camera] être braqué sur quelqu'un
•Phrasal Verbs:- point up -
50 think
1. II think therefore I am я мыслю, следовательно я существую; are animals able to think? мыслят ли животные?; don't act without thinking ничего не делай /не предпринимай/, не подумав; let me (give me time to) think дайте мне (время) подумать /собраться с мыслями, поразмыслить, сосредоточиться/; I know what you are thinking я знаю, что /о чем/ вы думаете2. IIthink in some manner think logically (creatively, constructively, shrewdly, idly, etc.) мыслить /думать/ логично и т.д.; think so /as much, this way/ думать определенным образом; he thinks [in] this way он мыслит таким образом; I thought as much я так и думал; no two minds think alike все мы думаем по-разному; you must learn to think clearly вам надо учиться ясно мыслить; think harder подумай получше; think much /а lot/ много думать; if you were to think a little less and act a little more it would be better for all для всех было бы лучше, если бы вы немного меньше размышляли и немного больше делали; is he going to come? I don't think so он собирается приехать? think не думаю; just think! подумать только! think for some time let me think a moment дайте мне немного подумать /сосредоточиться/3. IIIthink smth.1) think great (sad, evil, base, pleasant, etc.) thoughts быть полным великих и т.д. дум /мыслей/; think business постоянно думать о делах2) think no harm /no evil/ не думать /не иметь в виду, не предполагать/ чего-л. дурного; one would not have thought it никто бы об этом не подумал, это никому не пришло бы в голову4. Vthink smth., smb. smth. think it a shame (it a most interesting book, her a clever young lady, him an impolite fellow, etc.) считать, что это позор /это позорным/ и т.д.; think oneself a hero считать себя героем; he doesn't think it any trouble at all он не считает это затруднительным, он считает, что это совсем нетрудно5. VIthink smth., smb. as having some quality think smth. strange (the lecture interesting, the matter very important, the affair unlawful, his success probable, the girl pretty, him right, etc.) считать что-л. странным и т.д.; do you think it likely? вы считаете это вероятным?; think him very powerful (them clever, oneself important, etc.) считать его очень могущественным и т.д.; think smth. as being of some quality to do smth. think it proper (unusual, necessary, strange, etc.) to say this (to go there, to take it, etc.) считать приличным и т.д. сказать это и т.д.; I don't think it wise to go there я считаю неблагоразумным идти туда; I thought it better to stay away (not to try, etc.) я считал, что лучше держаться подальше и т.д.6. VIIthink smb., smth. [to be] smth. think him to be a fool (him to be more straightforward, the girl more intelligent, the matter to be more delicate, etc.) считать его дураком и т.д.; do you think him very much to blame? вы считаете его очень виноватым?; I think it to correspond to facts я думаю /считаю/, что это соответствует фактам7. XI1) be thought about /of/ smth. it must (should, etc.) be thought about /of/ об этом нужно (следует и т.д.) (подумать; there are a number of things to be thought of before we come to a decision прежде, чем мы примем какое-либо решение, надо подумать /поразмыслить/ о ряде вещей /надо учесть ряд вещей/2) be thought of a new house (a motor саг, а winter holiday in the south, etc.) is not to /cannot/ be thought of о новом доме и т.д. думать нечего /и подумать нельзя/; such a thing is not to be thought of о таких вещах и мечтать нечего3) be thought [to be] in some state be thought dead (mad, richt, to be fair, to be lost, etc.) считаться умершим и т.д.; be thought to be smth. he is thought to be a scholar его считают ученым; it is thought to be a fraud считают, что это обман; be thought that it was thought that he would accept the position полагали /считали/, что он согласится на этот пост; be thought of in some manner he is well (highly) thought of о нем хорошо отзываются; it was thought of as impossible это считалось невозможным8. XIIIthink to do smth. think to deceive us (to escape punishment, to help you, to find a home with his daughter, to get a special favour, etc.) надеяться /собираться/ обмануть нас и т.д.; I never thought to find you here (to see you, to meet him again, etc.) я не подумал /никогда не думал/, что могу вас здесь застать и т.д.; think what to do next (how to help, etc.) думать о том, что делать дальше и т.д.9. XVthink as having some quality think fit (proper, good, etc.) считать удобным и т.д.; do as you think best делайте, как вам кажется /вы считаете/ лучше; do not think ill of me не думайте обо мне плохо10. XVI1) think in smth. think in German (in a foreign language, etc.) думать /мыслить/ по-немецки и т.д.; think about /of/ smth. think about /of/ the matter (about that question, about /of/ everything, of many things, about smb.'s suggestion, about the problem, about /of/ the proposal, of such a possibility, etc.) (по)думать об этом деле и т.д., обдумывать это дело и т.д.; why don't you " about my offer before you make up your mind? вам не мешало бы взвесить /продумать/ мое предложение прежде, чем решать; what are you thinking about /of/? о чем вы думаете?; it is not worth thinking about об этом не стоит думать; when I least thought of it когда я меньше всего об этом думал; think (up)on smth. think on life (on the matter, upon life and death, on love, etc.) думать /размышлять/ о жизни и т.д.; there is one thing you ought to think on вам следует подумать об одной вещи2) think of /about/ smth., smb. think of old times (of home, about one's childhood days, about life in the mountains, of the accident, of her, etc.) думать /вспоминать/ о прошлом /о прежних временах/ и т.д.; I can't think of his name at the moment (of his address, of the right phrase, of the name of this place, etc.) я не могу сразу вспомнить его имя и т.д.; I can't think of the figures цифры /числа/ выпали у меня из памяти, я сейчас забыл цифры; I can't think of the right word мне не приходит в голову нужное слово3) think about /of/ smb. think about /of/ his mother (about one's friends, about the friends one has lost, of others, of other people first, etc.) думать /беспокоиться/ о своей матери и т.д.; I have my wife and family to think of мне надо подумать /позаботиться, побеспокоиться/ о жене и всей семье; he thinks only (too much) of himself, he thinks of no one but himself он думает только о себе; think about /of/ smth. think about /of/ smb. think feelings (of smb.'s plight, of their welfare, etc.) думать о чьих-л. чувствах и т.д., считаться с чьими-л. чувствами и т.д.; they think about nothing but clothes (about hair styles, about nothing but sport and pleasure, etc.) у них на уме только платья и т.д., они ни о чем другом, кроме платьев и т.д. не думают4) think of smth., smb. think of a way out of the difficulty (of some excuse to give them, of a word beginning with В, of a good plan, of an amusing way to spend the evening, of such a thing, of a good place for a week-end holidays, etc.) придумать выход из тяжелого положения и т.д.; I just didn't think of it мне это просто не пришло в голову, об этом-то я и не подумал; think of a number задумайте число; think of the danger (of the people who risk their lives, of the nerve of that fellow, of that man being there, etc.) подумать об опасности и т.д., представить /вообразить/ себе опасность и т.д.; I would never have thought of this possibility мне эта возможность не приходила в голову5) think of /about/ smth., smb. what do you think of this plan (of the idea, of my new dress. of our new car, of this man, about me, etc.)? что вы думаете /какого вы мнения/ об этом плане и т.д.?; what do you "think of his speech? как вам понравилась его речь?; I told him what I thought of him я высказал /сказал/ ему [все], что я о нем думаю; think of her as a friend (of her as still a child, of you as a replacement for the man who quit, of him as being tall, of golf as waste of time, etc.) считать ее другом и т.д., думать о ней, как о друге и т.д.; think well (highly, harshly, meanly, etc.) of smth., smb. быть хорошего и т.д. мнения о чем-л., ком-л.; I will not think so poorly of her я не хочу о ней так плохо думать; it depends how you think of it все зависит от того, как к этому отнестись || we thought better of it мы передумали /раздумали/11. XVII1) think before doing smth. think before answering (before making a decision, before accepting, before refusing, etc.) сначала подумать /взвесить/, а потом отвечать и т.д., подумать, прежде чем ответить и т.д.2) think about /of/ doing smth. think about moving to another house (about buying a new piano, about taking her to dinner, about emigrating to Canada, about getting a job, of going tomorrow, of going to Spain for our holiday, of marrying, etc.) подумывать о переезде /собираться переехать, строить планы о том, чтобы переехать/ в другой дом и т.д.; а girl thinks more of "looking nice" than a boy does девушки больше заботятся /думают/ о своей внешности, чем молодые люди; he would not (never) think of letting her go (of allowing it, of inviting them, of going unless he were invited, of saying such things about a lady, of doing such a thing, of allowing my children to stay out until this late hour, etc.) ему бы (никогда) не пришло в голову /он бы и не подумал/ отпустить ее и т.д.; the price is so high that I cannot think of buying it цена так высока, что я и мечтать не могу [, чтобы] купить это3) think about /of/ doing smth. what do you think about going to Spain (of going to the movies tonight, etc.)? как вы /что вы думаете/ насчет поездки в Испанию и т.д.?; what did they think of his playing (of her painting, of our singing, etc.)? что они думают /какого они мнения/ о его игре /о том, как он играет/ и т.д.?12. XVIIIthink to oneself he is not telling the truth, I thought to myself он лжет, подумал я про себя; he was thinking to himself how strange the children were он отметил про себя, какими странными были дети; think for oneself you must think for yourself ты должен решать сам; think oneself into some state think oneself silly довести себя раздумьями до отупения; he thought himself into a fever он так много думал, что заболел13. XXI1think smth. of (about) smb., smth. think unjust things of her думать о ней несправедливо; he thought the world of her он о ней был очень высокого мнения; I think very little of his work (of his abilities, about the new novel, of the teacher, etc.) я очень невысокого мнения о его работе и т.д.; I don't think much of him as a teacher я не высоко ставлю /ценю/ его как преподавателя || think it beneath one (smb.) to do smth. считать ниже своего (чьего-л.) достоинства что-л. сделать14. XXV1) think what... (why..., how..., etc.) think what she would do next (why he came, how to help, etc.) думать о том, что ей делать дальше и т.д.2) think how... (what...., where..., etc.) you can't think how pleased I was (how surprised he was, how glad I am, what he means, what a sharp tongue she has, why she left, where he is, etc.) вы не можете себе представить, как я был доволен и т.д.; think that... I never thought that he himself would come я никогда не думал /не ожидал/, что он сам придет; [only] to think that he is twenty (that I should be let off so early, etc.) подумать только, что ему всего двадцать и т.д.3) think [that] think [that] you are clever (that he is ready, that the earth is flat, you can do it, you are acting foolishly, etc.) думать /полагать, считать/, что вы умны и т.д.; what do you think I ought to do? как вы думаете, что мне следует делать?; I think I'll go now я, пожалуй, пойду; ну, я пошел; it is going to rain, I think мне кажется, будет дождь; it will be better, don't you think, to start early? не лучше ли выехать пораньше, как вы полагаете?; think before you do smth. think carefully before you answer (before you begin, before you accept, etc.) хорошенько подумай, прежде чем отвечать и т.д.15. XXVII1think of what... think of what I've said (of what I told you, of what this means, etc.) подумай о том /над тем/, что я сказал и т.д.; think of what might have happened думать о том, что могло случиться -
51 trade
•• trade, trade-off
•• * Trade – одно из ключевых понятий в английской картине мира. Наполеон, склонный к недооценке противника, называл англичан «нацией торговцев» (кстати, в переводе и на английский, и на русский наполеоновское la nation des petits commerçants стало звучать обиднее – the nation of shopkeepers и нация лавочников). Сегодня фраза the nation of traders, пожалуй, звучит гордо. В глобальном мире торг уместен всегда или почти всегда, практически по любому поводу.
•• В англо-американском сознании понятие торга, мены служит для описания не только «двустороннего процесса», но и внутренней жизни человека, принимаемых им решений. Очень характерно в этом плане слово trade-off (кстати, неточно характеризуемое в Новом БАРСе как амер. разг. – оно давно уже вошло в основной словарный запас). Конечно, оно нередко, в частности в дипломатической и коммерческой практике, означает именно обмен между сторонами, взаимные уступки. Взаимные уступки по конкретным вопросам на переговорах называют иногда разменом. Но еще чаще trade-off обозначает компромиссный выбор (слово compromise по-английски надо использовать с некоторой осторожностью, так как оно отягощено глагольным значением скомпрометировать), трудное решение, которое принимает человек с учетом разных факторов (по удачному определению American Heritage Dictionary, a balancing of factors all of which are not attainable at the same time). Вот пример из WordNet Dictionary Принстонского университета: I faced a tradeoff between eating and buying medicine. Trade-off – это чаще всего не выбор по принципу «или – или», а нахождение правильного сочетания, предполагающее умение выйти из положения. В предложении (из газеты Washington Post) As [in relations] with any country, there are trade-offs речь идет не о двустороннем компромиссе, как понял это автор опубликованного на сайте www.inosmi.ru перевода, а о необходимости принимать решения, учитывая различные факторы.
•• В следующем примере из газеты New York Times описываются финансовые невзгоды американцев, чей ежегодный доход, наверное, равен бюджету небольшого детского сада: Many families making between $100,000 and $200,000 are not exactly on easy street. They don’t face choices as stark as those encountered further down the income ladder, but they face serious tradeoffs not experienced by the uppermost crust, particularly when hit with a triple whammy of college for children, care for aging parents and preparing for their own retirement. Действительно, тройной удар неизбежных расходов – надо платить за обучение детей, заботиться о престарелых родителях и откладывать деньги на будущее – заставляет искать варианты, выкручиваться даже вполне обеспеченных американцев.
•• При правильном понимании этого слова выбор у переводчика – вполне достаточный. Иногда есть смысл в генерализации значения – (трудное) решение, как, скажем в следующем примере из New York Times: The Bush administration’s signature efforts represent not some durable, world-historical shift in America’s approach to foreign policy but merely one more failed idealistic attempt to escape the difficult trade-offs and unpleasant compromises that international politics inevitably demand. – Характерные для администрации Буша шаги отражают не долгосрочную, всемирно-историческую смену ориентиров в американской внешней политике, а еще одну неудачную попытку максималистов избежать необходимости принимать трудные решения и идти на неприятные компромиссы, без которых не обходится в международных делах.
•• Слово to trade, как и многие английские глаголы, – очень удобное. Добавив к нему послелог (in, up, down), можно описывать сложные операции, для обозначения которых по-русски требуется гораздо больше слов. Так, to trade in a car – отдать старый автомобиль в счет покупки нового. To trade up – не купить по более дорогой цене (этот вариант, предлагаемый Новым БАРСом, может ввести в заблуждение), а купить более дорогой товар, перейти в более высокую ценовую категорию. Поиск в гугле подтверждает, что это выражение относится прежде всего к сфере недвижимости. Определение из MSN House and Home Glossary: trading up – buying a home that is more expensive than one’s current house. Downtrading – переход в более низкую ценовую категорию (Downtrading from the premium sector into low price cigarettes continued in 2002 – albeit at a reduced rate than in recent years.)
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52 trade-off
•• trade, trade-off
•• * Trade – одно из ключевых понятий в английской картине мира. Наполеон, склонный к недооценке противника, называл англичан «нацией торговцев» (кстати, в переводе и на английский, и на русский наполеоновское la nation des petits commerçants стало звучать обиднее – the nation of shopkeepers и нация лавочников). Сегодня фраза the nation of traders, пожалуй, звучит гордо. В глобальном мире торг уместен всегда или почти всегда, практически по любому поводу.
•• В англо-американском сознании понятие торга, мены служит для описания не только «двустороннего процесса», но и внутренней жизни человека, принимаемых им решений. Очень характерно в этом плане слово trade-off (кстати, неточно характеризуемое в Новом БАРСе как амер. разг. – оно давно уже вошло в основной словарный запас). Конечно, оно нередко, в частности в дипломатической и коммерческой практике, означает именно обмен между сторонами, взаимные уступки. Взаимные уступки по конкретным вопросам на переговорах называют иногда разменом. Но еще чаще trade-off обозначает компромиссный выбор (слово compromise по-английски надо использовать с некоторой осторожностью, так как оно отягощено глагольным значением скомпрометировать), трудное решение, которое принимает человек с учетом разных факторов (по удачному определению American Heritage Dictionary, a balancing of factors all of which are not attainable at the same time). Вот пример из WordNet Dictionary Принстонского университета: I faced a tradeoff between eating and buying medicine. Trade-off – это чаще всего не выбор по принципу «или – или», а нахождение правильного сочетания, предполагающее умение выйти из положения. В предложении (из газеты Washington Post) As [in relations] with any country, there are trade-offs речь идет не о двустороннем компромиссе, как понял это автор опубликованного на сайте www.inosmi.ru перевода, а о необходимости принимать решения, учитывая различные факторы.
•• В следующем примере из газеты New York Times описываются финансовые невзгоды американцев, чей ежегодный доход, наверное, равен бюджету небольшого детского сада: Many families making between $100,000 and $200,000 are not exactly on easy street. They don’t face choices as stark as those encountered further down the income ladder, but they face serious tradeoffs not experienced by the uppermost crust, particularly when hit with a triple whammy of college for children, care for aging parents and preparing for their own retirement. Действительно, тройной удар неизбежных расходов – надо платить за обучение детей, заботиться о престарелых родителях и откладывать деньги на будущее – заставляет искать варианты, выкручиваться даже вполне обеспеченных американцев.
•• При правильном понимании этого слова выбор у переводчика – вполне достаточный. Иногда есть смысл в генерализации значения – (трудное) решение, как, скажем в следующем примере из New York Times: The Bush administration’s signature efforts represent not some durable, world-historical shift in America’s approach to foreign policy but merely one more failed idealistic attempt to escape the difficult trade-offs and unpleasant compromises that international politics inevitably demand. – Характерные для администрации Буша шаги отражают не долгосрочную, всемирно-историческую смену ориентиров в американской внешней политике, а еще одну неудачную попытку максималистов избежать необходимости принимать трудные решения и идти на неприятные компромиссы, без которых не обходится в международных делах.
•• Слово to trade, как и многие английские глаголы, – очень удобное. Добавив к нему послелог (in, up, down), можно описывать сложные операции, для обозначения которых по-русски требуется гораздо больше слов. Так, to trade in a car – отдать старый автомобиль в счет покупки нового. To trade up – не купить по более дорогой цене (этот вариант, предлагаемый Новым БАРСом, может ввести в заблуждение), а купить более дорогой товар, перейти в более высокую ценовую категорию. Поиск в гугле подтверждает, что это выражение относится прежде всего к сфере недвижимости. Определение из MSN House and Home Glossary: trading up – buying a home that is more expensive than one’s current house. Downtrading – переход в более низкую ценовую категорию (Downtrading from the premium sector into low price cigarettes continued in 2002 – albeit at a reduced rate than in recent years.)
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53 buy a pig in a poke
купить кота в мешкеBuying a car without test-driving it is like buying a pig in a poke.English-Russian small dictionary of idioms > buy a pig in a poke
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54 dealer
1. n сдающий карты2. n торговец; перекупщикbook dealer — книготорговец; букинист
exchange dealer — маклер, комиссионер
3. n биржевик; биржевой маклер4. n дилер, агент по продаже, торговый агентdouble dealer — двуличный человек; двурушник: человек, ведущий двойную игру
Синонимический ряд:1. card games (noun) banker; card games; card-player; croupier; dispenser; divider; player; shuffler; the house2. distributor (noun) distributor; peddler; retailer; salesperson; seller3. fence (noun) fence; middleman; trafficker4. merchant (noun) businessman; merchandiser; merchant; trader; tradesman5. person buying and selling (noun) bursar; businessperson; businesswoman; manufacturer's representative; person buying and selling; vendor6. pusher (noun) pusherАнтонимический ряд: -
55 hold
A n1 (grasp, grip) prise f ; to get hold of attraper [rope, handle] ; to keep (a) hold of ou on tenir [ball, rail, hand] ; ⇒ catch, grab, grasp, seize, take ;2 ( possession) to get hold of se procurer [book, ticket, document] ; [press] avoir vent de [story] ; découvrir [details, information] ;4 ( control) emprise f (on, over sur) ; to have a hold on ou over sb avoir de l'emprise sur qn ; to get a hold of oneself se reprendre ;7 (of hairspray, gel) fixation f ; normal/extra hold fixation normale/extra-forte.1 ( clasp) tenir [object, hand, person] (above, over au-dessus de ; against contre) ; to hold sth in one's hand tenir qch à la main [brush, pencil, stick] ; ( enclosed) tenir qch dans la main [button, coin, sweet] ; to hold sth/sb by tenir qch/qn par [handle, stem, sleeve, leg] ; to hold one's stomach/head (in pain) se tenir l'estomac/la tête (à cause de la douleur) ; to hold sb (in one's arms) serrer qn dans ses bras ; to hold each other se serrer l'un contre l'autre ; can you hold my bag for me? tu peux me tenir mon sac? ;2 ( maintain) to hold one's head upright/still tenir sa tête droite/immobile ; to hold one's hands apart/still tenir ses mains écartées/immobiles ; to hold a pose/smile garder une pose/un sourire ; to hold sth in place ou position maintenir qch en place ; to hold one's speed maintenir sa vitesse ;3 ( arrange) organiser, tenir [meeting, talks] ; organiser [competition, ballot, demonstration, course, election] ; organiser, donner [party, reception] ; organiser, monter [exhibition, show] ; avoir [conversation] ; célébrer [church service] ; mener [enquiry] ; faire passer [interview] ; to be held avoir lieu ;4 ( have capacity for) [box, case, tank] (pouvoir) contenir [objects, amount] ; [theatre, room] avoir une capacité de [350 people] ; the bus holds ten (people) le bus a dix places ; to (be able to) hold one's drink ou liquor tenir l'alcool ;6 ( support) [shelf, fridge, branch, roof] supporter [weight, load, crate] ; the branch won't hold you la branche ne supportera pas ton poids ;7 ( restrain) [dam, wall] retenir, contenir [water, flood waters] ; [person] tenir [dog] ; maîtriser [thief] ; there is/there'll be no holding him fig on ne peut/pourra plus l'arrêter ;8 ( keep against will) [police, kidnappers] détenir [person] ; to hold sb prisoner/hostage garder qn prisonnier/en otage ;9 ( possess) détenir, avoir [shares, power, record, playing card] ; être titulaire de [degree, sporting title, cup] ; occuper [job, position] ; avoir, être en possession de [ticket, passport, licence] ; porter [title] ; Jur, gen [bank, computer, police, solicitor] conserver [document, information, money] ; avoir [mortgage] ;10 ( keep back) garder [place, seat, ticket] ; faire attendre [train, flight] ; mettre [qch] en attente [letter, order] ; hold it ○ ! minute ○ ! ; hold everything! arrête tout! ; two burgers, but hold the mustard! deux hamburgers, sans moutarde ;11 ( believe) avoir [opinion, belief] ; to hold sb/sth to be tenir qn/qch pour, considérer qn/qch comme ; to hold that [person] soutenir que ; [law, theory] dire que ; to hold sb liable ou responsible tenir qn pour responsable ;12 ( defend successfully) Mil tenir [territory, city, bridge] ; Pol, Sport conserver [title, seat, lead, position] ; ( in tennis) to hold one's serve ou service gagner or remporter son service ; to hold one's own [person] se défendre tout seul (against contre) ; [army] tenir bon (against devant) ;14 Telecom to hold the line patienter, rester en ligne ; can you hold the line please ne quittez pas s'il vous plaît ;15 Mus tenir [note] (for pendant) ;16 Aut to hold the road tenir la route.1 ( remain intact) [rope, shelf, bridge, dam, glue] tenir ; fig ( also hold good) [theory, offer, objection, law] tenir ;3 Telecom patienter ;4 ( remain steady) hold still! tiens-toi tranquille!1 Telecom en attente ; to put sb on hold Telecom faire patienter qn ; to put a call on hold Telecom mettre un appel en attente ;2 to put one's plan/a project on hold gen laisser ses projets/un projet en suspens.■ hold against: to hold sth against sb reprocher qch à qn ; to hold it against sb that en vouloir à qn parce que ; I don't hold it against him/them je ne lui/leur en veux pas ; your age could be held against you ton âge pourrait jouer en ta défaveur.■ hold back:▶ hold back se retenir ; to hold back from doing se retenir de faire, préférer ne pas faire ;▶ hold [sb/sth] back, hold back [sb/sth]1 ( restrain) contenir [water, tide, crowd, animals] ; retenir [hair, tears] ; retenir [person] ; refouler [feelings] ; contenir [anger] ; to hold back one's laughter se retenir or s'empêcher de rire ;2 ( prevent progress of) ( involuntarily) [person] retarder [person, group] ; ( deliberately) [person] retenir [person] ; [background, poor education] gêner [person] ; entraver [production, progress, development] ;3 ( withhold) [person, government, organization] cacher [information, result] ; ( to protect privacy) tenir [qch] secret, ne pas divulguer [name, information, identity] ; [person, company] différer [payment].■ hold down:▶ hold [sb/sth] down, hold down [sb/sth]1 ( prevent from moving) maintenir [qch] en place [tent, carpet, piece of paper] ; tenir, maîtriser [person] ;2 ( press down) appuyer sur [pedal, key] ;3 ( keep at certain level) limiter [number, rate, expenditure, costs, inflation] ; limiter l'augmentation de [wages, taxes, prices] ;■ hold in:▶ hold [sth] in, hold in [sth]1 ( restrain) réprimer, contenir [feeling, anger, disappointment] ;2 ( pull in) rentrer [stomach, buttocks].■ hold off:▶ hold off [enemy] accorder un répit ; [creditors] accorder un délai ; I hope the rain holds off j'espère qu'il ne pleuvra pas ; the rain held off until after the match il s'est mis à pleuvoir après le match ; to hold off buying/making a decision reporter l'achat/la décision à plus tard ; he held off leaving until the weekend il a reporté son départ au week-end ;▶ hold [sb] off, hold off [sb] tenir [qn] à distance [enemy, creditor, journalists] ; faire patienter [client] ;▶ hold [sth] off repousser [attack].■ hold on:▶ hold on1 ( wait) gen attendre ; Telecom patienter ; ‘hold on, I'll just get him’ ( on telephone) ‘ne quittez pas, je vais le chercher’ ;2 ( grip) tenir (with de, avec) ; ‘hold on (tight)!’ ‘tiens-toi (bien)!’ ;3 ( endure) [person, company] tenir ;▶ hold [sth] on [screw, glue] maintenir [qch] en place ; to be held on with sth [door, handle, wheel] être maintenu par qch.■ hold on to:▶ hold on to [sb/sth]1 ( grip) s'agripper à [branch, railing, rope] ; s'agripper à, se tenir à [person] ; ( to prevent from falling) agripper, retenir [person] ; serrer [object, purse] ; (bien) tenir [dog] ;2 ( retain) conserver [power, title, lead] ; garder [shares, car] ; to hold on to one's dreams fig s'accrocher à ses rêves ; to hold on to one's ou the belief that persister à croire que ;3 ( look after) garder [object] (for pour).■ hold out:▶ hold out1 ( endure) tenir le coup, tenir bon ; to hold out against tenir bon devant [enemy, changes, threat] ;2 ( remain available) [supplies, food, stocks] durer ;▶ hold [sth] out, holdout [sth] tendre [glass, money, ticket] (to à) ; to hold out one's hand/leg tendre la main/la jambe ;▶ hold out [sth] garder, conserver [hope] ; I don't hold out much hope je ne me fais guère d'illusions, je n'ai plus beaucoup d'espoir ; they don't hold out much hope of finding him ils ont perdu presque tout espoir de le retrouver ; to hold out for insister pour obtenir [pay rise, increase] ; to hold out on sb ○ cacher des choses à qn ; they know something, but they're holding out on us ils sont au courant mais ils nous cachent quelque chose.■ hold over:▶ hold [sth] over, hold over [sth]1 ( postpone) ajourner [question, programme] ;■ hold to:▶ hold to [sth] s'en tenir à [belief, opinion, decision] ;▶ hold sb to [sth] faire tenir [qch] à qn [promise] ; faire honorer [qch] à qn [contract, offer] ; I'll hold you to that! je note!, je m'en souviendrai!1 ( not break) [car, shoes, chair] tenir ;▶ hold [sth] together1 ( keep intact) faire tenir [car, machine, chair] ; maintenir ensemble [papers, pieces] ; to be held together with sth tenir avec qch ;2 ( unite) assurer la cohésion de [company, party, government] ; my mother held the family together la famille est restée unie grâce à ma mère.■ hold up:▶ hold up2 ( remain valid) [theory, argument] tenir ;▶ hold [sb/sth] up, hold up [sb/sth]1 ( support) soutenir [shelf, picture] ; tenir [trousers, stockings] ; to be held up by ou with sth tenir avec qch ;3 ( display) to hold sb/sth up as an example ou model of présenter qn/ qch comme un exemple de ; to hold sb up to ridicule tourner qn en ridicule, ridiculiser qn ;4 ( delay) retarder [person, flight] ; ralentir [production, traffic] ; arrêter, interrompre [procession] ;5 ( rob) attaquer [train, bank, person].■ hold with: not to hold with ne pas être d'accord avec [idea, system] ; être contre [television, imitations etc] ; he doesn't hold with teaching children French il est contre le fait qu'on enseigne le français aux enfants. -
56 swing
A n1 (action, movement) (of pendulum, pointer, needle) oscillation f ; (of hips, body) balancement m ; ( in golf) swing m ; ( in boxing) swing m, coup m de poing ; to aim ou take a swing at ( with fist) essayer de donner un coup de poing à [person, head, stomach] ; to take a swing at sb with an iron bar essayer de frapper qn avec une barre de fer ; to take a wild swing at the ball faire un mouvement désespéré pour frapper la balle ;2 (fluctuation, change) (in voting, public opinion) revirement m (in de) ; (in prices, values, economy) fluctuation f (in de) ; ( in business activity) variation f (in de) ; ( in mood) saute f (in de) ; a swing to the left/right Pol un revirement vers la gauche/la droite ; a 10% swing Pol une variation de 10% (to en faveur de) ; market swings les fluctuations du marché ; a swing away from/towards ( in opinions) un mouvement contre/vers ; (in behaviour, buying habits) un rejet de/retour vers [method, product] ; there has been a swing to the left in the party on a observé un mouvement vers la gauche chez les membres du parti ; a swing away from/towards religion un rejet de/un retour vers la religion ; to get a far bigger swing than the polls predicted avoir un nombre de voix nettement supérieur à celui prédit par les sondages ;4 Mus swing m ;5 (drive, rhythm) (of music, dance) rythme m.1 ( move to and fro) balancer [object] ; to swing one's arms/legs balancer les bras/les jambes ; to swing a bucket from the end of a rope balancer un seau au bout d'une corde ;2 (move around, up, away) to swing sb onto the ground poser qn sur le sol (d'un geste vif) ; to swing a bag onto one's back mettre un sac sur son dos (d'un geste vif) ; he swung the child into the saddle d'un geste vif il a mis l'enfant en selle ; to swing a child around and around faire tournoyer un enfant ; he swung the car around il a fait demi-tour ; to swing a car around a corner tourner brusquement à un coin de rue ; she swung him around to face her elle l'a fait se retourner pour qu'il lui fasse face ; he swung his chair around il a retourné sa chaise ; she swung the telescope through 180° elle a fait pivoter le télescope de 180° ; to swing one's bat at the ball faire un mouvement de sa batte pour frapper la balle ;3 ( cause to change) to swing a match/a trial sb's way ou in sb's favour faire basculer un match/un procès en faveur de qn ; to swing the voters [speech, incident] faire changer les électeurs d'opinion (towards en faveur de ; away from contre) ;4 ○ ( cause to succeed) remporter [election, match] ; to swing a deal emporter une affaire ; can you swing it for me? tu peux arranger ça pour moi? ; to swing it for sb to do s'arranger pour que qn fasse.1 ( move to and fro) [object, rope] se balancer ; [pendulum] osciller ; she sat on the branch with her legs swinging elle était assise sur la branche et balançait ses jambes ; to swing on the gate se balancer sur le portillon ; to swing by one's hands from se suspender or se balancer à ; to leave sth swinging from laisser qch suspendu à ; Naut to swing at anchor se balancer sur son ancre ;2 (move along, around) to swing from branch to branch se balancer de branche en branche ; to swing onto the ground ( with rope) s'élancer sur le sol ; to swing along a rope (hand over hand) avancer en se suspendant à la corde ; to swing up into the saddle se mettre en selle d'un geste vif ; to swing back to zero [needle] revenir brusquement vers le zéro ; to swing open/shut s'ouvrir/se fermer ; the car swung into the drive la voiture s'est engagée dans l'allée ; the camera swung to the actor's face la caméra s'est tournée brusquement vers le visage de l'acteur ; to swing around [person] se retourner (brusquement) ; to swing around in one's chair pivoter sur sa chaise ; the road swings around the mountain/towards the east la route contourne la montagne/continue vers l'est ; the army swung towards the east l'armée a dévié vers l'est ; the regiment swung along the street le régiment s'avançait dans la rue d'un pas rythmé ;3 to swing at ( with fist) lancer un coup de poing à ; to swing at the ball faire un grand mouvement pour frapper la balle ;4 fig ( change) to swing from optimism to despair passer de l'optimisme au désespoir ; the party swung towards the left le parti basculait vers la gauche ; the mood of the voters has swung towards l'état d'esprit des électeurs a connu un revirement en faveur de ; opinion swung between indifference and condemnation l'opinion hésitait entre l'indifférence et le blâme ;5 [music, musician] avoir du rythme ;6 ○ ( be lively) a club which really swings une boîte qui est vraiment branchée ○ ; the party was swinging la soirée marchait du tonnerre ○ ;7 ○ ou † to swing for lit ( be hanged) être pendu pour ; the boss will make sure I swing for that! fig le patron va me le faire payer!to go with a swing ○ [party] marcher du tonnerre ○ ; to get into the swing of things ○ se mettre dans le bain ○ ; they soon got into the swing of the competition ○ ils sont vite entrés dans l'esprit de la compétition ; to be in full swing [party, meeting, strike, inquiry] battre son plein ○. -
57 custom
1) (what a person etc is in the habit of doing or does regularly: It's my custom to go for a walk on Saturday mornings; religious customs.) costumbre2) (the regular buying of goods at the same shop etc; trade or business: The new supermarkets take away custom from the small shops.) clientela•- customarily
- customer
- customs
custom n costumbretr['kʌstəm]1 (tradition, habit) costumbre nombre femenino2 SMALLCOMMERCE/SMALL (patronage) clientela\SMALLIDIOMATIC EXPRESSION/SMALLto lose custom perder clientes, perder clientelato withdraw one's custom / take one's custom elsewhere dejar de ser cliente de una tiendacustom ['kʌstəm] adj: a la medida, a la ordencustom n1) : costumbre f, tradición f2) customs npl: aduana fn.• clientela s.f.• costumbre s.f.• derechos de aduana s.m.pl.• hábito s.m.• parroquia s.f.• usanza s.f.• uso s.m.
I 'kʌstəm1) c u (convention, tradition, habit) costumbre f2) u ( patronage) (esp BrE)3) customs pla) (organization, place) aduana fto go through customs — pasar por la aduana; (before n)
customs officer o official — agente mf or oficial mf de aduanas
b) ( tax) derechos mpl arancelarios or de aduana
II
adjective (before n) (esp AmE) < tailor> que trabaja por encargo; < suit> a (la) medida; < car> (hecho) de encargo['kʌstǝm]1. N1) (=habit, usual behaviour) costumbre fsocial customs — costumbres fpl sociales
it is her custom to go for a walk each evening — tiene la costumbre de or tiene por costumbre dar un paseo cada tarde, acostumbra or suele dar un paseo cada tarde
2) (Comm) clientela f ; (=total sales) caja f, ventas fplcustoms2.CPD(esp US) see custom-built; see custom-made* * *
I ['kʌstəm]1) c u (convention, tradition, habit) costumbre f2) u ( patronage) (esp BrE)3) customs pla) (organization, place) aduana fto go through customs — pasar por la aduana; (before n)
customs officer o official — agente mf or oficial mf de aduanas
b) ( tax) derechos mpl arancelarios or de aduana
II
-
58 know
nəupast tense - knew; verb1) (to be aware of or to have been informed about: He knows everything; I know he is at home because his car is in the drive; He knows all about it; I know of no reason why you cannot go.) saber, conocer2) (to have learned and to remember: He knows a lot of poetry.) saber, conocer3) (to be aware of the identity of; to be friendly with: I know Mrs Smith - she lives near me.) conocer4) (to (be able to) recognize or identify: You would hardly know her now - she has become very thin; He knows a good car when he sees one.) reconocer•- knowing- knowingly
- know-all
- know-how
- in the know
- know backwards
- know better
- know how to
- know the ropes
know vb1. saberdo you know what time it is? ¿sabes qué hora es?2. conocerdo you know Madrid? ¿conoces Madrid?tr[nəʊ]1 (be acquainted with) conocer■ do you know Colin? conoces a Colin?■ this building is known as "La Pedrera' este edificio se conoce como "La Pedrera"■ their terrorist activities were known to the police la policía tenía conocimiento de sus actividades terroristas2 (recognize) reconocer3 (have knowledge of) saber■ do you know English? ¿sabes inglés?■ do you know where the station is? ¿sabe dónde está la estación?\SMALLIDIOMATIC EXPRESSION/SMALLI know! ¡lo sé!, ¡ya lo sé!who knows? ¿quién sabe?as far as I know que yo sepafor all I know ¡vete a saber!■ he could be dead for all I know podría estar muerto, ¡vete a saber!don't I know it! ¿y me lo dices a mí?, ¡ni que lo digas!how should I know? ¿yo qué sé?if only I'd known! ¡haberlo sabido!not that I know of que yo sepa, noto know apart saber distinguirto know... from... distinguir entre... y...you know what? ¿sabes qué?you never know nunca se sabeI know what! ¡ya lo tengo!I might've known debí imaginármeloto be in the know estar enterado,-ato get to know somebody (llegar a) conocer a alguienyou know best tú sabes mejor que yo, sabes lo que más te convieneto know better tener más juicio■ you ought to know better at your age! ¡a tu edad deberías saber comportarte mejor!to know by sight conocer de vistato know how to do something saber hacer algoto know what one's talking about hablar con conocimiento de causato make oneself known presentarse, darse a conocerdon't know (in survey) persona que no sabe, no contesta1) : saberhe knows the answer: sabe la respuesta2) : conocer (a una persona, un lugar)do you know Julia?: ¿conoces a Julia?3) recognize: reconocer4) discern, distinguish: distinguir, discernir5)to know how to : saberI don't know how to dance: no sé bailarknow vi: saberv.(§ p.,p.p.: knew, known) = conocer v.(§pres: conozco, conoces...)• reconocer v.(§pres: reconozco, reconoces...)• saber v.(§pres: sé, sabes...) subj: sep-pret: sup-fut/c: sabr-•)
I
1. nəʊ1)a) (have knowledge of, be aware of) saber*I don't know his name/how old he is — no sé cómo se llama/cuántos años tiene
to know something ABOUT something — saber* algo de algo
not to know the first thing about something — no saber* nada or no tener* ni idea de algo
how was I to know that... ? — ¿cómo iba yo a saber que... ?
I don't know that I agree/that I'll be able to come — no sé si estoy de acuerdo/si podré ir
I'll have you know that... — has de saber que..., para que sepas,...
you know what he's like — ya sabes cómo es (él), ya lo conoces
before I knew where I was, it was ten o'clock — cuando quise darme cuenta, eran las diez
it is well known that... — todo el mundo sabe que...
it soon became known that... — pronto se supo que...
to be known to + INF: he's known to be dangerous se sabe que es peligroso; I know that for a fact me consta que es así; to let somebody know something decirle* algo a alguien, hacerle* saber or comunicarle* algo a alguien (frml); ( warn) avisarle algo a alguien; let me know how much it's going to cost dime cuánto va a costar; he let it be known that... dio a entender que...; to make something known to somebody hacerle* saber algo a alguien; without our knowing it sin saberlo nosotros, sin que lo supiéramos; there's no knowing what he might do quién sabe qué hará; do you know what! ¿sabes qué?; I know what: let's go skating! tengo una idea: vayamos a patinar!; wouldn't you know it: it's starting to rain! no te digo, se ha puesto a llover!; not to know which way o where to turn no saber* qué hacer; to know something backwards: she knows her part backwards — se sabe el papel al dedillo or al revés y al derecho
b) ( have practical understanding of) \<\<French/shorthand\>\> saber*c) (have skill, ability)to know how to + INF — saber* + inf
2)a) ( be acquainted with) \<\<person/place\>\> conocer*how well do you know her? — ¿la conoces mucho or bien?
I only know her by name — la conozco or (AmL tb) la ubico sólo de nombre
you know me/him: ever the optimist — ya me/lo conoces: siempre tan optimista
to get to know somebody: how did they get to know each other? ¿cómo se conocieron?; I got to know him better/quite well llegué a conocerlo mejor/bastante bien; to get to know something \<\<subject/job\>\> familiarizarse* con algo; we knew her as Mrs Balfour — para nosotros era la Sra Balfour
he has known poverty/success — ha conocido la pobreza/el éxito
he knows no fear — no sabe lo que es or no conoce el miedo
c) ( be restricted by) (liter) tener*3)a) (recognize, identify) reconocer*to know something/somebody BY something — reconocer* algo/a alguien por algo
b) ( distinguish)to know something/somebody FROM something/somebody — distinguir* algo/a alguien de algo/alguien
I don't know one from the other — no los distingo, no distingo al uno del otro
4) (see, experience) (only in perfect tenses)
2.
vi saber*what happened? - nobody knows — ¿qué pasó? - no se sabe
how do you know? — ¿cómo lo sabes?
I won't argue: you know best — no voy a discutir: tú sabrás
I know! — ya sé!, tengo una idea!
the government didn't want to know — el gobierno se desentendió completamente or no quiso saber nada
I'm not stupid, you know! — oye, que no soy tonto ¿eh? or ¿sabes?
to know ABOUT something/somebody: he knows about computers sabe or entiende de computadoras; did you know about John? ¿sabías lo de John?, ¿estabas enterado de lo de John?; can I invite him? - I don't know about that, we'll have to see ¿lo puedo invitar? - no sé, veremos; to get to know about something enterarse de algo; to know OF something/somebody: she knew of their activities tenía conocimiento or estaba enterada de sus actividades; not that I know of que yo sepa, no; do you know of a good carpenter? ¿conoces a or sabes de algún carpintero bueno?; I don't actually know her, I know of her — no la conozco personalmente, sólo de oídas
II
[nǝʊ] (pt knew) (pp known)to be in the know — estar* enterado
1. TRANSITIVE VERBLook up set combinations such as know the ropes, know one's stuff, know sth backward at the other word.1) (=be aware of)a) [+ facts, dates etc] saberto know the difference between... — saber la diferencia entre...
•
she knows a lot about chemistry — sabe mucho de químicaI know nothing about it, I don't know anything about it — no sé nada de eso
•
one minute you're leaving school, then before you know it, you've got a family to support — dejas el colegio y al minuto siguiente, antes de darte cuenta, tienes una familia que mantenerto know why/when/where/if — saber por qué/cuándo/dónde/si
do you know how he did that? — ¿sabes cómo lo hizo?
•
I'll or I'd have you know that... — que sepas que..., para que te enteres,...•
you haven't time, as well he knew — no tienes tiempo, como él bien sabíayou know as well as I do that... — sabes tan bien como yo que...
I know what I said — ya sé qué or lo que dije
•
I don't know whether or not you've heard, but... — no sé si has oído o no pero...- know what's whatI knew it! — ¡lo sabía!
•
that's all you know! * — ¡y más que podría yo contarte!•
don't I know it! — ¡a mí me lo vas a contar!"she's furious" - "don't I know it?" — -está furiosa -¡a mí me lo vas a contar!
•
how was I to know that...? — ¿cómo iba yo a saber que...?•
I should have known you'd mess things up! — debería haberme figurado or imaginado que ibas a estropear las cosas•
do you know what, I think she did it! — ¿sabes una cosa? creo que lo hizo ellaI know what, let's drop in on Daphne! — ¡ya sé! ¡vamos a pasarnos por casa de Daphne!
you know what you can do with it! * — ¡mételo por donde te quepa! **
(well,) what do you know! * — ¿qué te parece?, ¡fíjate!, ¡mira nomás! (LAm)
what does he know about dictionaries! — ¡qué sabrá él de diccionarios!
•
Peter, wouldn't you know it, can't come! — Peter, como era de esperar, no puede venird)to know to do sth >: does he know to feed the rabbits? * — ¿sabe que tiene que dar de comer a los conejos?
2) (=be acquainted with) [+ person, place] conocer; [+ subject] saberdo you know him? — ¿lo conoces?
to know one's classics/linguistic theory — saberse los clásicos/la teoría lingüística
•
most of us know him only as a comedian — la mayoría de nosotros lo conocemos solo como comediante•
don't you know me better than that! — ¿o es que no me conoces?, ¡como si no me conocieras!•
to know sb by sight/name — conocer a algn de vista/de nombre•
she knew him for a liar and a cheat — sabía que era un mentiroso y un tramposo•
they know each other from university — se conocen de la universidad•
if I know him, he'll say no — me apuesto a que dice que no•
I've never known him to smile — nunca lo he visto sonreír•
I don't know him to speak to — no lo conozco personalmente4) (=understand)I don't know how you can say that — no sé or no entiendo cómo puedes decir eso
•
you know what I mean — ya me entiendes, ya sabes lo que quiero decir•
I know the problem! — conozco el problemaI know the problems that arise when... — sé los problemas que surgen cuando...
5) (=recognize) reconocer•
I knew him by his voice — le reconocí por la voz•
to know right from wrong — saber distinguir el bien del mal6) (=be certain)I don't know if or that it's a very good idea — no sé si es una buena idea, no estoy seguro de que sea una buena idea
7) †† (sexually)to get to know sb (llegar a) conocer a algn to get to know sthto let sb know...as you get to know the piece better... — cuando conoces mejor la pieza..., cuando estás más familiarizado con la pieza...
2. INTRANSITIVE VERB1) (gen) saberyes, I know — si, ya lo sé
he thinks he's going to get the job, but I know better — cree que va a conseguir el trabajo, pero yo sé mejor lo que cabe esperar
you ought to know better than to... — ya deberías saber que no se puede...
Mary knows better than to risk upsetting me — Mary sabe demasiado bien que no le conviene que me enfade
•
how should I know? — ¿cómo iba yo a saberlo?•
I know, let's... — ya sé, vamos a...•
there's no (way of) knowing — no hay manera de saberlo•
afterwards they just don't want to know — (in relationships) después "si te he visto no me acuerdo"; (in business) después no quieren saber nada del asunto•
who knows? — ¿quién sabe?•
"was she annoyed about it?" - "I wouldn't know" — -¿se enfadó por eso? -¿y yo que sé?•
it's not easy, you know — no es fácil, sabesall 2., 4) to know aboutyou know, I think I'm beginning to like Richard — ¿sabes? creo que me está empezando a gustar Richard
to know about sth/sb: did you know about Paul? — ¿te has enterado de or sabes lo de Paul?
I didn't know about the accident — no me había enterado de lo del accidente, no sabía nada de lo del accidente
•
"you must be delighted!" - "I don't know about that" — ¡debes estar encantado! -no sé qué decirte"you're a genius!" - "oh, I don't know about that" — -¡eres un genio! -hombre, no sé qué decirte
"I'm taking tomorrow off" - "I don't know about that!" — -mañana me tomo el día libre -no sé, habrá que ver
to get to know about sth enterarse de algo to know of (=be acquainted with) conocer•
I don't know about you, but I think it's terrible — a ti no sé, pero a mí me parece terribleI know of no reason why he should have committed suicide — que yo sepa no tenía razones para suicidarse
•
the first I knew of it was when Pete told me — lo primero que oí or supe del asunto fue lo que me dijo Peteto let sb know•
not that I know of — que yo sepa, nowe'll let you know — ya te diremos lo que sea, ya te avisaremos
why didn't you let me know? — ¿por qué no me lo dijiste?
3.NOUN•
to be in the know * — (=well-informed) estar enterado; (=privy to sth) estar al tanto or al corriente* * *
I
1. [nəʊ]1)a) (have knowledge of, be aware of) saber*I don't know his name/how old he is — no sé cómo se llama/cuántos años tiene
to know something ABOUT something — saber* algo de algo
not to know the first thing about something — no saber* nada or no tener* ni idea de algo
how was I to know that... ? — ¿cómo iba yo a saber que... ?
I don't know that I agree/that I'll be able to come — no sé si estoy de acuerdo/si podré ir
I'll have you know that... — has de saber que..., para que sepas,...
you know what he's like — ya sabes cómo es (él), ya lo conoces
before I knew where I was, it was ten o'clock — cuando quise darme cuenta, eran las diez
it is well known that... — todo el mundo sabe que...
it soon became known that... — pronto se supo que...
to be known to + INF: he's known to be dangerous se sabe que es peligroso; I know that for a fact me consta que es así; to let somebody know something decirle* algo a alguien, hacerle* saber or comunicarle* algo a alguien (frml); ( warn) avisarle algo a alguien; let me know how much it's going to cost dime cuánto va a costar; he let it be known that... dio a entender que...; to make something known to somebody hacerle* saber algo a alguien; without our knowing it sin saberlo nosotros, sin que lo supiéramos; there's no knowing what he might do quién sabe qué hará; do you know what! ¿sabes qué?; I know what: let's go skating! tengo una idea: vayamos a patinar!; wouldn't you know it: it's starting to rain! no te digo, se ha puesto a llover!; not to know which way o where to turn no saber* qué hacer; to know something backwards: she knows her part backwards — se sabe el papel al dedillo or al revés y al derecho
b) ( have practical understanding of) \<\<French/shorthand\>\> saber*c) (have skill, ability)to know how to + INF — saber* + inf
2)a) ( be acquainted with) \<\<person/place\>\> conocer*how well do you know her? — ¿la conoces mucho or bien?
I only know her by name — la conozco or (AmL tb) la ubico sólo de nombre
you know me/him: ever the optimist — ya me/lo conoces: siempre tan optimista
to get to know somebody: how did they get to know each other? ¿cómo se conocieron?; I got to know him better/quite well llegué a conocerlo mejor/bastante bien; to get to know something \<\<subject/job\>\> familiarizarse* con algo; we knew her as Mrs Balfour — para nosotros era la Sra Balfour
he has known poverty/success — ha conocido la pobreza/el éxito
he knows no fear — no sabe lo que es or no conoce el miedo
c) ( be restricted by) (liter) tener*3)a) (recognize, identify) reconocer*to know something/somebody BY something — reconocer* algo/a alguien por algo
b) ( distinguish)to know something/somebody FROM something/somebody — distinguir* algo/a alguien de algo/alguien
I don't know one from the other — no los distingo, no distingo al uno del otro
4) (see, experience) (only in perfect tenses)
2.
vi saber*what happened? - nobody knows — ¿qué pasó? - no se sabe
how do you know? — ¿cómo lo sabes?
I won't argue: you know best — no voy a discutir: tú sabrás
I know! — ya sé!, tengo una idea!
the government didn't want to know — el gobierno se desentendió completamente or no quiso saber nada
I'm not stupid, you know! — oye, que no soy tonto ¿eh? or ¿sabes?
to know ABOUT something/somebody: he knows about computers sabe or entiende de computadoras; did you know about John? ¿sabías lo de John?, ¿estabas enterado de lo de John?; can I invite him? - I don't know about that, we'll have to see ¿lo puedo invitar? - no sé, veremos; to get to know about something enterarse de algo; to know OF something/somebody: she knew of their activities tenía conocimiento or estaba enterada de sus actividades; not that I know of que yo sepa, no; do you know of a good carpenter? ¿conoces a or sabes de algún carpintero bueno?; I don't actually know her, I know of her — no la conozco personalmente, sólo de oídas
II
to be in the know — estar* enterado
-
59 round
1. adjective1) (shaped like a circle or globe: a round hole; a round stone; This plate isn't quite round.) rund2) (rather fat; plump: a round face.) lubben, rund2. adverb1) (in the opposite direction: He turned round.) rundt2) (in a circle: They all stood round and listened; A wheel goes round; All (the) year round.) i ring/krets, rundt3) (from one person to another: They passed the letter round; The news went round.) fra den ene til den andre, rundt4) (from place to place: We drove round for a while.) omkring, rundt5) (in circumference: The tree measured two metres round.) i omkrets6) (to a particular place, usually a person's home: Are you coming round (to our house) tonight?) bortom, innom3. preposition1) (on all sides of: There was a wall round the garden; He looked round the room.) rundt, om(kring)2) (passing all sides of (and returning to the starting-place): They ran round the tree.) omkring3) (changing direction at: He came round the corner.) rundt4) (in or to all parts of: The news spread all round the town.) omkring i4. noun1) (a complete circuit: a round of drinks (= one for everyone present); a round of golf.) runde, omgang2) (a regular journey one takes to do one's work: a postman's round.) runde, rute3) (a burst of cheering, shooting etc: They gave him a round of applause; The soldier fired several rounds.) klappsalve; runde, salve4) (a single bullet, shell etc: five hundred rounds of ammunition.) skudd5) (a stage in a competition etc: The winners of the first round will go through to the next.) omgang, runde, spill6) (a type of song sung by several singers singing the same tune starting in succession.) kanon5. verb(to go round: The car rounded the corner.) runde, dreie (seg)- rounded- roundly
- roundness
- rounds
- all-round
- all-rounder
- roundabout 6. adjective(not direct: a roundabout route.) indirekte, ad omveier- round-shouldered
- round trip
- all round
- round about
- round off
- round on
- round upavrunde--------hel--------krets--------periode--------rund--------sirkelrundIsubst. \/raʊnd\/1) sirkel, runding, ring2) runde, omgang, serie, inspeksjonsrunde, budrunde, tur, rekke, rode, rundtur3) ( kortspill) runde, kule, slag, parti4) kretsløp5) rutine, gjøremål6) servering, runde• who's buying the next round?hvem spanderer\/kjøper neste runde?7) skudd, patron8) skuddsalve9) ( britisk) brødskive12) ( gammeldags) runddans, ringdansdo a newspaper round gå med avisenthe doctor's round of visits visittrundego the round (of) ( overført) sirkulere i, gå på rundgang bli viden kjentgo the rounds ta runden, gå på inspeksjonsrunde ( også overført) gå på rundgang, sirkulere bli viden kjentherjein all the round ( også overført) sett fra alle vinkler, belyst fra alle sider, helhetlig ( teater) med amfiscenein all the round of Nature overalt i naturenmake one's rounds eller make the round of the wards gå runden (på sykehus), gå på visittround of ammunition ( militærvesen) skuddsalve skudd, patrona round of applause applaus, bifalla round of butter en smørklatta round of cheers hurraropround of negotiations\/talks forhandlingsrunde diskusjonsrundestipulated round ( golf) fastsatt rundevisiting rounds ( militærvesen) visittrundeIIverb \/raʊnd\/1) gjøre rund, avrunde2) runde, gå rundt, svinge rundt, passere3) ( fonetikk) labialisere, runde, uttale med lepperunding4) avrunde, avslutte, fullføre5) bli fyldigere, legge på seg6) dreie, snu, vende seg rundtround down ( om penger) runde ned, avrunde nedoverround in hale innround off avslutte, runde av med( om tall) avrunde slipe, runde av, pusse avround on\/upon someone skjelle ut noen, kaste seg over noen sladre på vende seg mot ( om dyr) overfalleround out bli fyldigere, legge på seg, bli rundutfylle, gjøre fullstendig, komplettere, utdyperound up ( om penger) runde opp gjøre et sammendrag, sammenfatte samle sammen, sammenkalle, mobilisere, få tak i( om dyr) drive innomringe, sirkle innpolitiet sirklet inn medlemmene av en gambler-ring pågripe, arrestereIIIadj. \/raʊnd\/1) ( om fasong) rund, sirkelformet, kuleformet2) ( om kroppsfasong) rund, fyldig, trinn3) ( også overført) avrundet, rund, omtrentlig4) hel, full5) oppriktig, ærlig, åpen, rett frem6) ( spesielt om penger) rikelig, rund, betydelig, stor7) ( om stemme) rund, klangfull, velklingende8) ( fonetikk) rund, rundet, labialisertbe round with a person være oppriktig mot noena good round (sum) en god slump pengerin round figures eller in round numbers rundt regnet, i runde summerround arch rundbueround oaths en saftig ed, kraftuttrykkround tour rundturscold a person in good round terms skjelle noen ut etter noterIVadv. \/raʊnd\/1) i området, i nærheten, rundt omkring2) rundt, i ring3) rundt, omkring• Emily, would you please show Colin round?Emily, kan ikke du være så snill å vise Colin rundt• don't turn round!4) rundt, utenom5) her, hit, innom, på besøk• how long are you round for?6) ( også round about) omtrent, rundt, omkring• ok, I'll see you round (about) lunchtimeall round overalt, på alle steder fra alle kanter, fra alle synsvinkleri det store og heleask somebody round be noen stikke innom, be noen hjem til seg(the) clock round døgnet rundtgather round samle seg, stimle sammen, komme nærmere, samles i en ringgo a long way round ta en lang omveigo round by ta omveien om, legge veien omorder the car round få bilen kjørt fremround about rundt (omkring), i nærheten, i områdetround here her omkring, i nærheten, på disse trakter, i dette området, i dette strøkethan er ikke herfra \/ han er ikke fra dette strøketround the clock hele døgnet, døgnet rundtturn round snu seg (rundt), endre kurs se seg til tilbakeVprep. \/raʊnd\/omkring, rundt, omround the clock døgnet rundt, hele døgnet -
60 invest
[ɪn'vest] 1.2) (bestow)to invest sb. with — investire o insignire qcn. di [right, authority, power]
2.to invest sb. as sth. — nominare qcn. qcs., elevare qcn. al rango di qcs
1) econ. (in stock exchange) fare investimenti, investire denaroto invest in — [ company] fare investimenti in [ equipment]; [ person] investire denaro in [car, hi-fi]
* * *I [in'vest] verb((with in) to put (money) into (a firm or business) usually by buying shares in it, in order to make a profit: He invested (two hundred dollars) in a building firm.)- investor II [in'vest] verb(to establish (a person) officially in a position of authority etc: The governor will be invested next week.)* * *[ɪn'vest] 1.2) (bestow)to invest sb. with — investire o insignire qcn. di [right, authority, power]
2.to invest sb. as sth. — nominare qcn. qcs., elevare qcn. al rango di qcs
1) econ. (in stock exchange) fare investimenti, investire denaroto invest in — [ company] fare investimenti in [ equipment]; [ person] investire denaro in [car, hi-fi]
См. также в других словарях:
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