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1 campaign identity
рекл. лицо (рекламной) кампании (как правило, известная личность, которая заключает договор с фирмой, проводящей рекламную кампанию, и участвует во всех мероприятиях кампании; напр., в съемке рекламных роликов)See: -
2 campaign identity
Реклама: лицо кампании, лицо рекламной кампании -
3 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
4 real people
рекл. реальные люди (обычные люди, не являющиеся актерами и представляющие собой фактических потребителей; реклама с такими людьми обычно считается более заслуживающей доверия, чем реклама с оплачиваемыми исполнителями)See:* * * -
5 лицо кампании
Advertising: campaign identity -
6 лицо рекламной кампании
1) Advertising: campaign identity2) Business: spokesmodelУниверсальный русско-английский словарь > лицо рекламной кампании
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7 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National 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Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
* * *
1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного. -
8 fue
* * ** * ** * ** * *
Del verbo ir: ( conjugate ir)
fue es:
3ª persona singular (él/ella/usted) pretérito indicativo
Del verbo ser: ( conjugate ser)
fue es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
fue
ir
ser
fue see◊ ir, ser
ir ( conjugate ir) verbo intransitivo
1
iban a caballo/a pie they were on horseback/on foot;
fue por mar to go by sea;
¡Fernando! — ¡voy! Fernando! — (just) coming! o I'll be right there!;
el fue y venir de los invitados the coming and going of the guests;
vamos a casa let's go home;
¿adónde va este tren? where's this train going (to)?;
fue de compras/de caza to go shopping/hunting;
ya vamos para allá we're on our way;
¿por dónde se va a …? how do you get to …?;
fue por or (Esp) a por algo/algn to go to get sth/sb;
voy (a) por pan I'm going to get some bread
ya va al colegio she's already at school
2 ( expresando propósito) fue a + inf:◊ ¿has ido a verla? have you been to see her?;
ve a ayudarla go and help her;
ver tb fue v aux 1
3 (al arrojar algo, arrojarse):◊ tírame la llave — ¡allá va! throw me the key — here you are o there you go!;
tírate del trampolín — ¡allá voy! jump off the board! — here I go/come!
4 [ comentario]:
eso va por ti también that goes for you too, and the same goes for you
1 (+ compl) ( sin énfasis en el movimiento):
¿van cómodos? are you comfortable?;
íbamos sentados we were sitting down;
vas muy cargada you have a lot to carry;
yo iba a la cabeza I was in the lead
2 ( refiriéndose al atuendo):
voy a fue de Drácula I'm going to go as Dracula;
iba de verde she was dressed in green
3 ( en calidad de) fue de algo to go (along) as sth;
1 [camino/sendero] ( llevar) fue a algo to lead to sth, to go to sth
2 (extenderse, abarcar):
el período que va desde … hasta … the period from … to …
1 (marchar, desarrollarse):◊ ¿cómo va el nuevo trabajo? how's the new job going?;
va de mal en peor it's going from bad to worse;
¿cómo te va? how's it going?, how are things? (colloq), what's up? (AmE colloq);
¿cómo les fue en Italia? how was Italy?, how did you get on in Italy?;
me fue mal/bien en el examen I did badly/well in the exam;
¡que te vaya bien! all the best!, take care!;
¡que te vaya bien (en) el examen! good luck in the exam
2 ( en competiciones):◊ ¿cómo van? — 3-1 what's the score? — 3-1;
voy ganando yo I'm ahead, I'm winning
3 ( en el desarrollo de algo):◊ ¿por dónde van en historia? where have you got (up) to in history?;
¿todavía vas por la página 20? are you still on page 20?
4 ( estar en camino):◊ ¡vamos para viejos! we're getting on o old!;
va para los cincuenta she's going on fifty;
ya va para dos años que … it's getting on for two years since …
5 (sumar, hacer):
con este van seis six, counting this one
6 ( haber transcurrido): en lo que va del or (Esp) de año/mes so far this year/month
1 ( deber colocarse) to go;◊ ¿dónde van las toallas? where do the towels go?;
¡qué va! (fam): ¿has terminado? — ¡qué va! have you finished? — you must be joking!;
¿se disgustó? — ¡qué va! did she get upset? — not at all!;
vamos a perder el avión — ¡qué va! we're going to miss the plane — no way!
2a) ( combinar) fue con algo to go with sthb) (sentar bien, convenir) (+ me/te/le etc):
te fueá bien un descanso a rest will do you good
3 (Méx) (tomar partido por, apoyar) fuele a algo/algn to support sth/sb;
1◊ vamosa) (expresando incredulidad, fastidio):◊ ¡vamos! ¿eso quién se lo va a creer? come off it o come on! who do you think's going to believe that?b) (intentando tranquilizar, animar, dar prisa):◊ vamos, mujer, dile algo go on, say something to him;
¡vamos, date prisa! come on, hurry up!c) (al aclarar, resumir):◊ eso sería un disparate, vamos, digo yo that would be a stupid thing to do, well, that's what I think anyway;
vamos, que no es una persona de fiar basically, he's not very trustworthy;
es mejor que el otro, vamos it's better than the other one, anyway
2◊ vayaa) (expresando sorpresa, contrariedad):◊ ¡vaya! ¡tú por aquí! what a surprise! what are you doing here?;
¡vaya! ¡se ha vuelto a caer! oh no o (colloq) damn! it's fallen over again!b) (Esp) ( para enfatizar):◊ ¡vaya cochazo! what a car!
fue v aux fue a + inf:
1a) (para expresar tiempo futuro, propósito) to be going to + inf;
va a hacer dos años que … it's getting on for two years since …b) (en propuestas, sugerencias):◊ vamos a ver ¿cómo dices que te llamas? now then, what did you say your name was?;
bueno, vamos a trabajar all right, let's get to work
2 (al prevenir, hacer recomendaciones):
cuidado, no te vayas a caer mind you don't fall (colloq);
lleva el paraguas, no vaya a ser que llueva take the umbrella, in case it rains
3 ( expresando un proceso paulatino):
ya puedes fue haciéndote a la idea you'd better get used to the idea;
la situación ha ido empeorando the situation has been getting worse and worse
irse verbo pronominal
1 ( marcharse) to leave;◊ ¿por qué te vas tan temprano? why are you leaving o going so soon?;
vámonos let's go;
bueno, me voy right then, I'm taking off (AmE) o (BrE) I'm off;
no te vayas don't go;
vete a la cama go to bed;
se fue de casa/de la empresa she left home/the company;
vete de aquí get out of here;
se han ido de viaje they're away, they've gone away
2 (consumirse, gastarse):◊ ¡cómo se va el dinero! I don't know where the money goes!;
se me va medio sueldo en el alquiler half my salary goes on the rent
3 ( desaparecer) [mancha/dolor] to go;
(+ me/te/le etc)◊ ¿se te ha ido el dolor de cabeza? has your headache gone?
4 (salirse, escaparse) [líquido/gas] to escape;◊ se le está yendo el aire al globo the balloon's losing air o going down
5 (caerse, perder el equilibrio) (+ compl):◊ fuese de boca/espaldas to fall flat on one's face/back;
me iba para atrás I was falling backwards;
frenó y nos fuimos todos para adelante he braked and we all went flying forwards
ser ( conjugate ser) cópula
1 ( seguido de adjetivos) to be◊ ser expresses identity or nature as opposed to condition or state, which is normally conveyed by estar. The examples given below should be contrasted with those to be found in estar 1 cópula 1 es bajo/muy callado he's short/very quiet;
es sorda de nacimiento she was born deaf;
es inglés/católico he's English/(a) Catholic;
era cierto it was true;
sé bueno, estate quieto be a good boy and keep still;
que seas muy feliz I hope you'll be very happy;
(+ me/te/le etc)
ver tb imposible, difícil etc
2 ( hablando de estado civil) to be;
es viuda she's a widow;
ver tb estar 1 cópula 2
3 (seguido de nombre, pronombre) to be;
ábreme, soy yo open the door, it's me
4 (con predicado introducido por `de'):
soy de Córdoba I'm from Cordoba;
es de los vecinos it belongs to the neighbors, it's the neighbors';
no soy de aquí I'm not from around here
5 (hipótesis, futuro):
¿será cierto? can it be true?
verbo intransitivo
1
b) (liter) ( en cuentos):◊ érase una vez … once upon a time there was …
2a) (tener lugar, ocurrir):
¿dónde fue el accidente? where did the accident happen?b) ( en preguntas):◊ ¿qué habrá sido de él? I wonder what happened to o what became of him;
¿qué es de Marisa? (fam) what's Marisa up to (these days)? (colloq);
¿qué va a ser de nosotros? what will become of us?
3 ( sumar):◊ ¿cuánto es (todo)? how much is that (altogether)?;
son 3.000 pesos that'll be o that's 3,000 pesos;
somos diez en total there are ten of us altogether
4 (indicando finalidad, adecuación) fue para algo to be for sth;
( en locs)
¿cómo es eso? why is that?, how come? (colloq);
como/cuando/donde sea: tengo que conseguir ese trabajo como sea I have to get that job no matter what;
hazlo como sea, pero hazlo do it any way o however you want but get it done;
el lunes o cuando sea next Monday or whenever;
puedo dormir en el sillón o donde sea I can sleep in the armchair or wherever you like o anywhere you like;
de ser así (frml) should this be so o the case (frml);
¡eso es! that's it!, that's right!;
es que …: ¿es que no lo saben? do you mean to say they don't know?;
es que no sé nadar the thing is I can't swim;
lo que sea: cómete una manzana, o lo que sea have an apple or something;
estoy dispuesta a hacer lo que sea I'm prepared to do whatever it takes;
o sea: en febrero, o sea hace un mes in February, that is to say a month ago;
o sea que no te interesa in other words, you're not interested;
o sea que nunca lo descubriste so you never found out;
(ya) sea …, (ya) sea … either …, or …;
sea como sea at all costs;
sea cuando sea whenever it is;
sea donde sea no matter where;
sea quien sea whoever it is;
si no fuera/hubiera sido por … if it wasn't o weren't/hadn't been for …
( en el tiempo) to be;◊ ¿qué fecha es hoy? what's the date today?, what's today's date;
serían las cuatro cuando llegó it must have been (about) four (o'clock) when she arrived;
ver tb v impers
fue v impers to be;
fue v aux ( en la voz pasiva) to be;
fue construido en 1900 it was built in 1900
■ sustantivo masculino
1
◊ fue humano/vivo human/living beingb) (individuo, persona):
2 ( naturaleza):
ir
I verbo intransitivo
1 (dirigirse a un lugar) to go: ¡vamos!, let's go!
voy a París, I'm going to Paris ➣ Ver nota en go
2 (acudir regularmente) to go: va al colegio, he goes to school
van a misa, they go to church
3 (conducir a) to lead, go to: el sendero va a la mina, the path goes to the mine
esta carretera va a Londres, this road leads to London
4 (abarcar) to cover: la finca va desde la alambrada al camino, the estate extends from the wire fence to the path
las lecciones que van desde la página 1 a la 53, the lessons on pages 1 to 53
5 (guardarse habitualmente) va al lado de éste, it goes beside this one
6 (mantener una posición) to be: va el primero, he's in first place
7 (tener un estado de ánimo, una apariencia) to be: iba furioso/radiante, he was furious/radiant
vas muy guapa, you look very smart o pretty
8 (desenvolverse) ¿cómo te va?, how are things? o how are you doing?
¿cómo te va en el nuevo trabajo?, how are you getting on in your new job?
9 (funcionar) to work (properly): el reloj no va, the clock doesn't go o work
10 (sentar bien) to suit: ese corte de pelo no te va nada, that haircut doesn't suit you at all
11 (combinar) to match, go: el rojo no va con el celeste, red doesn't go with pale blue
12 (vestir) to wear
ir con abrigo, to wear a coat
ir de negro/de uniforme, to be dressed in black/in uniform
la niña irá de enfermera, the little girl will dress up as a nurse
13 fam (importar, concernir) to concern: eso va por ti también, and the same goes for you
ni me va ni me viene, I don't care one way or the other
14 (apostar) to bet: va un café a que no viene, I bet a coffee that he won't come
15 (ir + de) fam (comportarse de cierto modo) to act
ir de listo por la vida, to be a smart ass
(tratar) to be about: ¿de qué va la película?, what's the film about?
16 (ir + detrás de) to be looking for: hace tiempo que voy detrás de un facsímil de esa edición, I've been after a facsimile of that edition for a long time
17 (ir + por) ir por la derecha, to keep (to the) right
(ir a buscar) ve por agua, go and fetch some water
(haber llegado) voy por la página noventa, I've got as far as page ninety
18 (ir + para) (tener casi, estar cercano a) va para los cuarenta, she's getting on for forty
ya voy para viejo, I'm getting old
(encaminarse a) iba para ingeniero, she was studying to be an engineer
este niño va para médico, this boy's going to become a doctor
II verbo auxiliar
1 (ir + gerundio) va mejorando, he's improving
ir caminando, to go on foot
2 (ir + pp) ya van estrenadas tres películas de Almodóvar, three films by Almodovar have already been released
3 ( ir a + infinitivo) iba a decir que, I was going to say that
va a esquiar, she goes skiing
va a nevar, it's going to snow
vas a caerte, you'll fall
♦ Locuciones: a eso iba, I was coming to that
¡ahí va!, catch!
en lo que va de año, so far this year
¡qué va!, of course not! o nothing of the sort!
¡vamos a ver!, let's see!
van a lo suyo, they look after their own interests
¡vaya!, fancy that
¡vaya cochazo!, what a car!
ir a parar, to end up
ser
I sustantivo masculino
1 being: es un ser despreciable, he's despicable
ser humano, human being
ser vivo, living being
2 (esencia) essence: eso forma parte de su ser, that is part of him
II verbo intransitivo
1 (cualidad) to be: eres muy modesto, you are very modest
2 (fecha) to be: hoy es lunes, today is Monday
ya es la una, it's one o'clock
3 (cantidad) eran unos cincuenta, there were about fifty people
(al pagar) ¿cuánto es?, how much is it?
son doscientas, it is two hundred pesetas
Mat dos y tres son cinco, two and three make five
4 (causa) aquella mujer fue su ruina, that woman was his ruin
5 (oficio) to be a(n): Elvira es enfermera, Elvira is a nurse
6 (pertenencia) esto es mío, that's mine
es de Pedro, it is Pedro's
7 (afiliación) to belong: es del partido, he's a member of the party
es un chico del curso superior, he is a boy from the higher year
8 (origen) es de Málaga, she is from Málaga
¿de dónde es esta fruta? where does this fruit come from?
9 (composición, material) to be made of: este jersey no es de lana, this sweater is not (made of) wool
10 ser de, (afinidad, comparación) lo que hizo fue de tontos, what she did was a foolish thing
11 (existir) Madrid ya no es lo que era, Madrid isn't what it used to be
12 (suceder) ¿qué fue de ella?, what became of her?
13 (tener lugar) to be: esta tarde es el entierro, the funeral is this evening 14 ser para, (finalidad) to be for: es para pelar patatas, it's for peeling potatoes
(adecuación, aptitud) no es una película para niños, the film is not suitable for children
esta vida no es para ti, this kind of life is not for you
15 (efecto) era para llorar, it was painful
es (como) para darle una bofetada, it makes me want to slap his face
no es para tomárselo a broma, it is no joke
16 (auxiliar en pasiva) to be: fuimos rescatados por la patrulla de la Cruz Roja, we were rescued by the Red Cross patrol
17 ser de (+ infinitivo) era de esperar que se marchase, it was to be expected that she would leave
♦ Locuciones: a no ser que, unless
como sea, anyhow
de no ser por..., had it not been for
es más, furthermore
es que..., it's just that...
lo que sea, whatever
o sea, that is (to say)
sea como sea, in any case o be that as it may
ser de lo que no hay, to be the limit
' fue' also found in these entries:
Spanish:
abreviar
- absolución
- acoger
- acto
- actuación
- actual
- adaptar
- adiós
- agachar
- amarre
- antológica
- antológico
- aparato
- aquello
- bajeza
- bancarrota
- baño
- bárbara
- bárbaro
- batir
- bloque
- boato
- bobada
- bombazo
- brillante
- buscar
- caballero
- cabecilla
- cacicada
- campal
- captar
- causante
- chiripa
- cobarde
- cómplice
- condenada
- condenado
- conjura
- contienda
- cruenta
- cruento
- cuento
- de
- delicadeza
- deliciosa
- delicioso
- delirio
- desastre
- desgraciada
- desgraciado
English:
acclaim
- accomplice
- accusation
- achievement
- acquit
- actual
- adjourn
- alert
- allocate
- also
- ambition
- amusement
- annihilate
- applicant
- astray
- auspice
- badly
- barbarian
- barbaric
- be
- beeline
- belief
- best
- blackmail
- blank
- blubber
- blunder
- bomb
- bury
- bust
- buy
- buzz off
- by
- campaign
- carbon copy
- carry off
- carve
- caution
- ceremony
- chancellor
- charge
- cheer
- chorus
- classic
- clean
- clear
- close
- complete
- confine
- convict
* * ** * ** * * -
9 movida
f.1 problem (lío, problema). (peninsular Spanish, River Plate)mudarse es una movida moving house is a real headachetener una movida con alguien to have a spot of bother with somebody2 scene.no me va esa movida it's not my scenela movida madrileña = the Madrid cultural scene of the late 1970s and early 80s3 move, play.past part.past participle of spanish verb: mover.* * *1 familiar (animación) action2 familiar (agitación) to-do, stir, commotion* * *SF1) * (=animación) scene *2) ** (=asunto) thing, stuff **a mí no me va esa movida — I'm not into that scene * o stuff **
la movida es que... — the thing is that...
¡qué movida! ¡ahora tengo que ponerme a trabajar! — what a pain! I've got to get down to work now! *
3) Esp * (=pelea) troublecuando vuelva a casa me espera una buena movida — there's going to be real trouble when I get home *
4) (Ajedrez) move5) (Pol) movement6) Chile ** bash *, do *MOVIDA MADRILEÑA The Movida Madrileña was a cultural movement that sprang up in Madrid towards the end of the Transición a la Democracia (Transition to Democracy - 1975-82). In post-Franco Spain many were glad to shake off Catholic social and sexual mores and to experiment. This was the period that saw the emergence of exciting and innovative film directors like Pedro Almodóvar and bands like Radio Futura and Alaska y los Pegamoides. At the same time the media, music and fashion industries sought to distance themselves from the mass-produced popular culture of the US and UK and to establish their own Spanish identity.* * *1) (Jueg) move2) (Esp)a) (fam) (asunto, rollo)anda en movidas chuecas — (Méx) he's into some shady deals (colloq)
b) ( actividad cultural)* * *1) (Jueg) move2) (Esp)a) (fam) (asunto, rollo)anda en movidas chuecas — (Méx) he's into some shady deals (colloq)
b) ( actividad cultural)* * *la movida madrileña (↑ movida a1)A ( Jueg) moveB ( Esp)1 ( fam)la movida pacifista de los años sesenta the sixties' peace movementvamos a montar una movida por mi cumpleaños we're going to have a bash o a do for my birthday ( colloq)¿cuál es la movida esta noche? where's the action tonight? ( colloq), what's happening tonight?al chico le va la movida he's really into the scene ( colloq)2(actividad cultural): un local de moda de la movida madrileña one of the `in' places of the Madrid sceneallí es donde está la movida that's where it's all going on o where it's at ( colloq), that's where the action is ( colloq)la movida en provincias deja mucho que desear there's not enough going on o happening in the provinces for my liking ( colloq)* * *
movida sustantivo femenino
1 (Jueg) move
2 (Esp) (fam)a) (asunto, rollo):
anda en movidas chuecas (Méx) he's into some shady deals (colloq)b) ( actividad cultural):
donde está la movida where it's all going on
movido,-a adjetivo
1 Fot blurred: ha salido movido en la foto, it came out blurred in the photograph
2 (ajetreado) busy: ¡vaya tarde más movida!, what a busy afternoon!
' movida' also found in these entries:
Spanish:
movido
English:
action
- treadmill
* * *movida nfcuando llegó la policía se organizó una gran movida there was a lot of aggro when the police arrived;a mí no me metas en tus movidas don't get me involved in any of your funny stuff;mudarse es una movida moving house is a real headache;en esta ciudad hay mucha movida there's a lot going on in this city;estuvieron toda la noche de movida they were out on the town all night;han organizado una gran movida para pedir el cambio de la ley a big campaign has been organized calling for the law to be changed;no me va esa movida it's not my scenela movida madrileña = the Madrid cultural scene of the late 1970s and early 1980s* * *f famscene* * *movida nf: move (in a game) -
10 fue
Del verbo ir: ( conjugate ir) \ \
fue es: \ \3ª persona singular (él/ella/usted) pretérito indicativoDel verbo ser: ( conjugate ser) \ \
fue es: \ \3ª persona singular (él/ella/usted) pretérito indicativoMultiple Entries: fue ir ser
fue see◊ ir, ser
ir ( conjugate ir) verbo intransitivo 1 iban a caballo/a pie they were on horseback/on foot; fue por mar to go by sea; ¡Fernando! — ¡voy! Fernando! — (just) coming! o I'll be right there!; el fue y venir de los invitados the coming and going of the guests; vamos a casa let's go home; ¿adónde va este tren? where's this train going (to)?; fue de compras/de caza to go shopping/hunting; ya vamos para allá we're on our way; ¿por dónde se va a …? how do you get to …?; fue por or (Esp) a por algo/algn to go to get sth/sb; voy (a) por pan I'm going to get some bread ya va al colegio she's already at school 2 ( expresando propósito) fue a + inf:◊ ¿has ido a verla? have you been to see her?;ve a ayudarla go and help her; ver tb fue v aux 1 3 (al arrojar algo, arrojarse):◊ tírame la llave — ¡allá va! throw me the key — here you are o there you go!;tírate del trampolín — ¡allá voy! jump off the board! — here I go/come! 4 [ comentario]: eso va por ti también that goes for you too, and the same goes for you 1 (+ compl) ( sin énfasis en el movimiento): ¿van cómodos? are you comfortable?; íbamos sentados we were sitting down; vas muy cargada you have a lot to carry; yo iba a la cabeza I was in the lead 2 ( refiriéndose al atuendo): voy a fue de Drácula I'm going to go as Dracula; iba de verde she was dressed in green 3 ( en calidad de) fue de algo to go (along) as sth; 1 [camino/sendero] ( llevar) fue a algo to lead to sth, to go to sth 2 (extenderse, abarcar): el período que va desde … hasta … the period from … to … 1 (marchar, desarrollarse):◊ ¿cómo va el nuevo trabajo? how's the new job going?;va de mal en peor it's going from bad to worse; ¿cómo te va? how's it going?, how are things? (colloq), what's up? (AmE colloq); ¿cómo les fue en Italia? how was Italy?, how did you get on in Italy?; me fue mal/bien en el examen I did badly/well in the exam; ¡que te vaya bien! all the best!, take care!; ¡que te vaya bien (en) el examen! good luck in the exam 2 ( en competiciones):◊ ¿cómo van? — 3-1 what's the score? — 3-1;voy ganando yo I'm ahead, I'm winning 3 ( en el desarrollo de algo):◊ ¿por dónde van en historia? where have you got (up) to in history?;¿todavía vas por la página 20? are you still on page 20? 4 ( estar en camino):◊ ¡vamos para viejos! we're getting on o old!;va para los cincuenta she's going on fifty; ya va para dos años que … it's getting on for two years since … 5 (sumar, hacer): con este van seis six, counting this one 6 ( haber transcurrido): en lo que va del or (Esp) de año/mes so far this year/month 1 ( deber colocarse) to go;◊ ¿dónde van las toallas? where do the towels go?;¡qué va! (fam): ¿has terminado? — ¡qué va! have you finished? — you must be joking!; ¿se disgustó? — ¡qué va! did she get upset? — not at all!; vamos a perder el avión — ¡qué va! we're going to miss the plane — no way! 2a) ( combinar) fue con algo to go with sthb) (sentar bien, convenir) (+ me/te/le etc):te fueá bien un descanso a rest will do you good 3 (Méx) (tomar partido por, apoyar) fuele a algo/algn to support sth/sb; 1◊ vamosa) (expresando incredulidad, fastidio):◊ ¡vamos! ¿eso quién se lo va a creer? come off it o come on! who do you think's going to believe that?b) (intentando tranquilizar, animar, dar prisa):◊ vamos, mujer, dile algo go on, say something to him;¡vamos, date prisa! come on, hurry up!c) (al aclarar, resumir):◊ eso sería un disparate, vamos, digo yo that would be a stupid thing to do, well, that's what I think anyway;vamos, que no es una persona de fiar basically, he's not very trustworthy; es mejor que el otro, vamos it's better than the other one, anyway 2◊ vayaa) (expresando sorpresa, contrariedad):◊ ¡vaya! ¡tú por aquí! what a surprise! what are you doing here?;¡vaya! ¡se ha vuelto a caer! oh no o (colloq) damn! it's fallen over again!b) (Esp) ( para enfatizar):◊ ¡vaya cochazo! what a car!fue v aux fue a + inf: 1a) (para expresar tiempo futuro, propósito) to be going to + inf;va a hacer dos años que … it's getting on for two years since …b) (en propuestas, sugerencias):◊ vamos a ver ¿cómo dices que te llamas? now then, what did you say your name was?;bueno, vamos a trabajar all right, let's get to work 2 (al prevenir, hacer recomendaciones): cuidado, no te vayas a caer mind you don't fall (colloq); lleva el paraguas, no vaya a ser que llueva take the umbrella, in case it rains 3 ( expresando un proceso paulatino): ya puedes fue haciéndote a la idea you'd better get used to the idea; la situación ha ido empeorando the situation has been getting worse and worse irse verbo pronominal 1 ( marcharse) to leave;◊ ¿por qué te vas tan temprano? why are you leaving o going so soon?;vámonos let's go; bueno, me voy right then, I'm taking off (AmE) o (BrE) I'm off; no te vayas don't go; vete a la cama go to bed; se fue de casa/de la empresa she left home/the company; vete de aquí get out of here; se han ido de viaje they're away, they've gone away 2 (consumirse, gastarse):◊ ¡cómo se va el dinero! I don't know where the money goes!;se me va medio sueldo en el alquiler half my salary goes on the rent 3 ( desaparecer) [mancha/dolor] to go; (+ me/te/le etc)◊ ¿se te ha ido el dolor de cabeza? has your headache gone?4 (salirse, escaparse) [líquido/gas] to escape;◊ se le está yendo el aire al globo the balloon's losing air o going down5 (caerse, perder el equilibrio) (+ compl):◊ fuese de boca/espaldas to fall flat on one's face/back;me iba para atrás I was falling backwards; frenó y nos fuimos todos para adelante he braked and we all went flying forwards
ser ( conjugate ser) cópula 1 ( seguido de adjetivos) to be◊ ser expresses identity or nature as opposed to condition or state, which is normally conveyed by estar. The examples given below should be contrasted with those to be found in estar 1 cópula 1 es bajo/muy callado he's short/very quiet;es sorda de nacimiento she was born deaf; es inglés/católico he's English/(a) Catholic; era cierto it was true; sé bueno, estate quieto be a good boy and keep still; que seas muy feliz I hope you'll be very happy; (+ me/te/le etc) ver tb imposible, difícil etc 2 ( hablando de estado civil) to be; es viuda she's a widow; ver tb estar 1 cópula 2 3 (seguido de nombre, pronombre) to be; ábreme, soy yo open the door, it's me 4 (con predicado introducido por `de'): soy de Córdoba I'm from Cordoba; es de los vecinos it belongs to the neighbors, it's the neighbors'; no soy de aquí I'm not from around here 5 (hipótesis, futuro): ¿será cierto? can it be true? verbo intransitivo 1b) (liter) ( en cuentos):◊ érase una vez … once upon a time there was …2a) (tener lugar, ocurrir):¿dónde fue el accidente? where did the accident happen?b) ( en preguntas):◊ ¿qué habrá sido de él? I wonder what happened to o what became of him;¿qué es de Marisa? (fam) what's Marisa up to (these days)? (colloq); ¿qué va a ser de nosotros? what will become of us? 3 ( sumar):◊ ¿cuánto es (todo)? how much is that (altogether)?;son 3.000 pesos that'll be o that's 3,000 pesos; somos diez en total there are ten of us altogether 4 (indicando finalidad, adecuación) fue para algo to be for sth; ( en locs) ¿cómo es eso? why is that?, how come? (colloq); como/cuando/donde sea: tengo que conseguir ese trabajo como sea I have to get that job no matter what; hazlo como sea, pero hazlo do it any way o however you want but get it done; el lunes o cuando sea next Monday or whenever; puedo dormir en el sillón o donde sea I can sleep in the armchair or wherever you like o anywhere you like; de ser así (frml) should this be so o the case (frml); ¡eso es! that's it!, that's right!; es que …: ¿es que no lo saben? do you mean to say they don't know?; es que no sé nadar the thing is I can't swim; lo que sea: cómete una manzana, o lo que sea have an apple or something; estoy dispuesta a hacer lo que sea I'm prepared to do whatever it takes; o sea: en febrero, o sea hace un mes in February, that is to say a month ago; o sea que no te interesa in other words, you're not interested; o sea que nunca lo descubriste so you never found out; (ya) sea …, (ya) sea … either …, or …; sea como sea at all costs; sea cuando sea whenever it is; sea donde sea no matter where; sea quien sea whoever it is; si no fuera/hubiera sido por … if it wasn't o weren't/hadn't been for … ( en el tiempo) to be;◊ ¿qué fecha es hoy? what's the date today?, what's today's date;serían las cuatro cuando llegó it must have been (about) four (o'clock) when she arrived; ver tb v impers fue v impers to be; fue v aux ( en la voz pasiva) to be; fue construido en 1900 it was built in 1900 ■ sustantivo masculino 1◊ fue humano/vivo human/living beingb) (individuo, persona):2 ( naturaleza):
ir
I verbo intransitivo
1 (dirigirse a un lugar) to go: ¡vamos!, let's go!
voy a París, I'm going to Paris ➣ Ver nota en go
2 (acudir regularmente) to go: va al colegio, he goes to school
van a misa, they go to church
3 (conducir a) to lead, go to: el sendero va a la mina, the path goes to the mine
esta carretera va a Londres, this road leads to London
4 (abarcar) to cover: la finca va desde la alambrada al camino, the estate extends from the wire fence to the path
las lecciones que van desde la página 1 a la 53, the lessons on pages 1 to 53
5 (guardarse habitualmente) va al lado de éste, it goes beside this one
6 (mantener una posición) to be: va el primero, he's in first place
7 (tener un estado de ánimo, una apariencia) to be: iba furioso/radiante, he was furious/radiant
vas muy guapa, you look very smart o pretty
8 (desenvolverse) ¿cómo te va?, how are things? o how are you doing?
¿cómo te va en el nuevo trabajo?, how are you getting on in your new job?
9 (funcionar) to work (properly): el reloj no va, the clock doesn't go o work
10 (sentar bien) to suit: ese corte de pelo no te va nada, that haircut doesn't suit you at all
11 (combinar) to match, go: el rojo no va con el celeste, red doesn't go with pale blue
12 (vestir) to wear
ir con abrigo, to wear a coat
ir de negro/de uniforme, to be dressed in black/in uniform
la niña irá de enfermera, the little girl will dress up as a nurse
13 fam (importar, concernir) to concern: eso va por ti también, and the same goes for you
ni me va ni me viene, I don't care one way or the other
14 (apostar) to bet: va un café a que no viene, I bet a coffee that he won't come
15 (ir + de) fam (comportarse de cierto modo) to act
ir de listo por la vida, to be a smart ass (tratar) to be about: ¿de qué va la película?, what's the film about?
16 (ir + detrás de) to be looking for: hace tiempo que voy detrás de un facsímil de esa edición, I've been after a facsimile of that edition for a long time
17 (ir + por) ir por la derecha, to keep (to the) right (ir a buscar) ve por agua, go and fetch some water (haber llegado) voy por la página noventa, I've got as far as page ninety
18 (ir + para) (tener casi, estar cercano a) va para los cuarenta, she's getting on for forty
ya voy para viejo, I'm getting old (encaminarse a) iba para ingeniero, she was studying to be an engineer
este niño va para médico, this boy's going to become a doctor
II verbo auxiliar
1 (ir + gerundio) va mejorando, he's improving
ir caminando, to go on foot
2 (ir + pp) ya van estrenadas tres películas de Almodóvar, three films by Almodovar have already been released
3 ( ir a + infinitivo) iba a decir que, I was going to say that
va a esquiar, she goes skiing
va a nevar, it's going to snow
vas a caerte, you'll fall Locuciones: a eso iba, I was coming to that
¡ahí va!, catch!
en lo que va de año, so far this year
¡qué va!, of course not! o nothing of the sort!
¡vamos a ver!, let's see!
van a lo suyo, they look after their own interests
¡vaya!, fancy that
¡vaya cochazo!, what a car!
ir a parar, to end up
ser
I sustantivo masculino
1 being: es un ser despreciable, he's despicable
ser humano, human being
ser vivo, living being
2 (esencia) essence: eso forma parte de su ser, that is part of him
II verbo intransitivo
1 (cualidad) to be: eres muy modesto, you are very modest
2 (fecha) to be: hoy es lunes, today is Monday
ya es la una, it's one o'clock
3 (cantidad) eran unos cincuenta, there were about fifty people (al pagar) ¿cuánto es?, how much is it?
son doscientas, it is two hundred pesetas Mat dos y tres son cinco, two and three make five
4 (causa) aquella mujer fue su ruina, that woman was his ruin
5 (oficio) to be a(n): Elvira es enfermera, Elvira is a nurse
6 (pertenencia) esto es mío, that's mine
es de Pedro, it is Pedro's
7 (afiliación) to belong: es del partido, he's a member of the party
es un chico del curso superior, he is a boy from the higher year
8 (origen) es de Málaga, she is from Málaga
¿de dónde es esta fruta? where does this fruit come from?
9 (composición, material) to be made of: este jersey no es de lana, this sweater is not (made of) wool
10 ser de, (afinidad, comparación) lo que hizo fue de tontos, what she did was a foolish thing
11 (existir) Madrid ya no es lo que era, Madrid isn't what it used to be
12 (suceder) ¿qué fue de ella?, what became of her?
13 (tener lugar) to be: esta tarde es el entierro, the funeral is this evening 14 ser para, (finalidad) to be for: es para pelar patatas, it's for peeling potatoes (adecuación, aptitud) no es una película para niños, the film is not suitable for children
esta vida no es para ti, this kind of life is not for you
15 (efecto) era para llorar, it was painful
es (como) para darle una bofetada, it makes me want to slap his face
no es para tomárselo a broma, it is no joke
16 (auxiliar en pasiva) to be: fuimos rescatados por la patrulla de la Cruz Roja, we were rescued by the Red Cross patrol
17 ser de (+ infinitivo) era de esperar que se marchase, it was to be expected that she would leave Locuciones: a no ser que, unless
como sea, anyhow
de no ser por..., had it not been for
es más, furthermore
es que..., it's just that...
lo que sea, whatever
o sea, that is (to say)
sea como sea, in any case o be that as it may
ser de lo que no hay, to be the limit ' fue' also found in these entries: Spanish: abreviar - absolución - acoger - acto - actuación - actual - adaptar - adiós - agachar - amarre - antológica - antológico - aparato - aquello - bajeza - bancarrota - baño - bárbara - bárbaro - batir - bloque - boato - bobada - bombazo - brillante - buscar - caballero - cabecilla - cacicada - campal - captar - causante - chiripa - cobarde - cómplice - condenada - condenado - conjura - contienda - cruenta - cruento - cuento - de - delicadeza - deliciosa - delicioso - delirio - desastre - desgraciada - desgraciado English: acclaim - accomplice - accusation - achievement - acquit - actual - adjourn - alert - allocate - also - ambition - amusement - annihilate - applicant - astray - auspice - badly - barbarian - barbaric - be - beeline - belief - best - blackmail - blank - blubber - blunder - bomb - bury - bust - buy - buzz off - by - campaign - carbon copy - carry off - carve - caution - ceremony - chancellor - charge - cheer - chorus - classic - clean - clear - close - complete - confine - convict -
11 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності
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