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1 brand monopoly
1) марк. = brand domination2) эк. монополия марки* (монополия, существующая благодаря популярности торговой марки) -
2 Brand Monopoly
Торговая марка: монополия бренда -
3 brand monopoly
Торговая марка: монополия бренда -
4 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
5 brand rating
марк. рейтинг торговой марки (уровень популярности данного бренда по сравнению с другими; определяется путем проведения опроса потребителей товара данной марки и аналогичных товаров других марок)See: -
6 brand domination
марк. монополия [доминирование\] торговой марки (ситуация, когда товар определенной торговой марки доминирует на рынке среди товаров конкурентов)Syn: -
7 монополия бренда
Trademark: Brand Monopoly -
8 монопольное положение марки
Advertising: brand monopolyУниверсальный русско-английский словарь > монопольное положение марки
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9 exclusivité
exclusivité [εksklyzivite]feminine noun• ce film passe en exclusivité à... this film is showing only at...* * *ɛksklyzivite1) ( droits) Commerce, Cinéma, Presse exclusive rights (pl)en exclusivité — [publier] exclusively; [produit] exclusive
2) (objet, produit)* * *ɛksklyzivite nf[groupe social, lieu] exclusiveness, COMMERCE exclusive rights pl* * *exclusivité nf1 ( droits) Comm, Cin, Presse exclusive rights (pl); acheter l'exclusivité d'une marque to buy the exclusive rights to a brand; avoir l'exclusivité de la vente/distribution de qch to have the exclusive sales/distribution rights to sth; obtenir l'exclusivité de la production et de la commercialisation de qch to obtain exclusive rights to produce and market sth; en exclusivité [montrer, vendre, publier, projeter] exclusively; [produit, interview, document] exclusive; tu n'as pas l'exclusivité du bon goût hum you don't have a monopoly on good taste;2 (objet, produit) c'est une exclusivité de notre entreprise it's exclusive to our company.[ɛksklyzivite] nom féminin1. COMMERCE [droit] exclusive rights2. [objet unique][article] exclusive (article)[interview] exclusive interview4. [privilège exclusif]en exclusivité locution adverbialechemises Verpé en exclusivité chez Flakk Flakk, sole authorized distributor for Verpé shirts2. [diffusé, publié] exclusively3. CINÉMA -
10 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
11 position defense
марк. оборона позиций, позиционная оборона (одна из стратегий оборонительной маркетинговой войны, которая предполагает защиту укрепленных позиций: установление барьеров для входа на рынок или сегмент рынка благодаря монополистической деятельности, соглашениям об эксклюзивном распределении и т. п.; использование защитных мер по отношению к товару или товарной линии, напр., путем повышения удовлетворенности потребителей, стимулирования повторных покупок; использование защитных мер по отношению к торговой марке, напр. в форме увеличения капитала бренда, повышения приверженности марке, охраны торговой марки; данная стратегия эффективна на рынках, где у обороняющегося сильные позиции, а у нападающих мало ресурсов для ведения борьбы; ее отрицательная сторона в том, что она сковывает в действиях, в то время как конкурент может приступить к осаде позиций, что со временем приведет к ослаблению обороны и к усилению позиций конкурента)See: -
12 торговый
прил. от торговля (тж.) commercial торговая сеть ≈ trade shops мн. большой торговый зал ≈ baza(a) r площадь торгового зала ≈ (без складов, подсобок и т. п.) floor space коммерч. торговый капитал ≈ trade capital торговый баланс ≈ balance of trade торговая политика ≈ trade policy торговые переговоры ≈ trade negotiations/talks торговые отношения ≈ trade relations торговый договор ≈ trade/commercial agreement торговый порт ≈ commercial port торговый флот ≈ merchant navy;
(совокупность торговых судов) mercantile marine торговое судно ≈ merchant ship/vessel торговый представитель ≈ trade/commercial representative торговая точка ≈ trade outlet;
shop торговый центр ≈ shopping centre, supermarket торговая монополия ≈ trade monopoly ое право ≈ commercial law торговый город ≈ market town торговый дом ≈ firmторгов|ый - commercial, trade attr. ;
~ агент commercial agent;
~ое агентство manufacturer`s representative;
~ атташе commercial attachе;
~ баланс balance of trade, trade balance;
~ое дело merchanting;
~ договор commercial treaty;
~ дом trade house;
trading/commercial firm;
~ знак brand, trade mark;
~ые издержки cost of marketing, selling/business express;
~ капитал trading capital;
~ контракт bill, trade contract;
~ая марка trade mark;
~ая монополия trade monopoly;
~ое наименование trade name;
~ обычай commercial custom;
~ оборот trade turnover, volume of business;
~ые ограничения trade barries;
~ая политика trade policy;
~ое право commercial law;
~ советник commercial counsellor;
~ая сеть commercial network;
~ое соглашение trade agreement;
~ое судно merchant vessel/shop;
~ флот merchantile marine, merchant navy;
merchant shipping;
~ центр business centre.Большой англо-русский и русско-английский словарь > торговый
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13 producto
m.1 product (bien, objeto).productos (agrícolas) produceproducto acabado finished productproducto alimenticio foodstuffproductos de belleza cosmeticsproducto final end productproductos lácteos dairy produceproducto manufacturado manufactured productproducto químico chemical2 result, product (resultado).el accidente fue producto de un despiste del conductor the accident resulted from a lapse of attention on the part of the driver3 product (Mat).4 produce, result, return.* * *1 (gen) product2 MATEMÁTICAS product3 (resultado) result, product4 (provecho) fruit\producto acabado finished productproducto interior bruto gross domestic productproducto nacional bruto gross national productproducto químico chemicalproductos agrícolas agricultural produceproductos alimenticios foodstuffsproductos de belleza cosmeticsproductos de limpieza cleaning products* * *noun m.* * *SM1) (=artículo) productproductos de primera necesidad — staple items, staple products, basic necessities
"consuma productos españoles" — "buy Spanish goods"
productos agrícolas — agricultural produce sing, farm produce sing
productos derivados de la leche — dairy products, dairy produce sing
producto químico — chemical product, chemical
productos de marca — branded goods, brand name goods
productos lácteos — dairy products, dairy produce sing
2) (=producción) production3) (=resultado) result, productla clonación es producto de años de investigación — cloning is the result o product of years of research
4) (Econ) (=beneficio) yield, profitproducto interno bruto — Arg gross domestic product
5) (Mat) product* * *1)a) ( artículo producido) productproductos nacionales — home-produced goods o products
b) ( resultado) result, productsu éxito es el producto de mucho esfuerzo — her success is the result o product of a great deal of effort
todo es producto de su imaginación — it's all a product o a figment of his imagination
2) (Mat) product* * *= commodity, product, offering, emanation.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. Printed title indexes which could be used as elementary subject indexes were one of the first products of computerised information retrieval systems.Ex. Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex. CCRC has considered radical things that don't seem to fit in with any of these aims, such as abandoning main entry and restricting corporate authorship by eliminating it entirely, and now euphemistically calling it corporate emanation.----* asociación de compradores de un tipo de productos = consumers union.* comercializar un producto = carry, market + product.* comprar comparando productos = shop around, shopping around.* Denominación Común de Productos Industriales (NIPRO) = Common Nomenclature of Industrial Products (NIPRO).* Denominación de Productos para las Estadísticas del Comercio Externo de la = Nomenclature of Goods for the External Trade Statistics of the Community and Statistics of Trade between Member States (NIMEXE).* desarrollo de nuevos productos = product development.* documentos producto de investigación = research materials.* empresa dedicada al desarrollo de productos = product developer.* energía producto de la fisión = fission energy.* evaluación de los productos = product rating.* exposición de productos artesanales = craft show.* gama de productos = product mix, product range.* gestión de la oferta de productos = range management.* industria de los productos lácteos, la = dairy industry, the.* información de precios de productos para el consumo = retail prices.* información sobre un producto = product literature.* ley de responsabilidad por el producto = product liability law.* línea de productos = product line.* oferta de productos = product offering.* producto agrícola = agricultural product, farm product.* producto alimenticio = food product.* producto bandera = showpiece.* producto básico = staple.* producto bibliográfico = bibliographic product.* producto comercial = commercial product, retail product.* producto cosmético = cosmetic product.* producto cultural = cultural product.* producto de = born of.* producto de consumo = consumable, consumer product, convenience product.* producto de cosmética = cosmetic product.* producto de fumigar = fumigant.* producto de importación = imported product.* producto de la combinación = recombinant.* producto de la imaginación = work of imagination.* producto de la información = information commodity.* producto de la necesidad = born of necessity.* producto del conocimiento = knowledge record.* producto de limpieza = cleaning product, cleanser, cleaner.* producto derivado = outgrowth, by-product [byproduct], spinoff [spin-off], off-shoot [offshoot].* producto derivado de la grasa animal = fat product.* producto desconocido = foreign substance.* producto de temporada = seasonal food, seasonal product.* producto emblemático = showpiece.* producto especializado = specialist product.* producto estrella = star product.* producto farmacéutico = pharmaceutical, pharmaceutical product.* producto final = end product, finished product, deliverable, final product.* producto final, el = finished work, the.* producto fresco = fresh food.* producto higiénico = hygiene product.* producto importado = import, imported product.* producto industrial = industrial product.* producto informativo = information product.* producto inorgánicoquímico = inorganic chemical.* Producto Interior Bruto (PIB) = Gross Domestic Product (GDP).* producto lácteo = dairy product, milk product.* producto lógico = logical product.* producto medicinal = medicinal product.* Producto Nacional Bruto (PNB) = Gross National Product (GNP).* producto natural = natural product.* producto ofrecido = offering.* producto orgánicoquímico = organic chemical.* producto para el hogar = household product.* producto para especialistas = specialist product.* producto para la conservación = preservative.* producto para la higiene = hygiene product.* producto para profesionales = specialist product.* producto petroquímico = petrochemical.* producto principal = staple.* producto profesional = specialist product.* producto promocional = tie-in.* producto químico = chemical, chemical product.* producto químico usado en agricultura = agrochemical.* productos = goods, wares, merchandise.* productos agrícolas = agricultural produce.* productos alimenticios = food supply, supply of food.* productos artesanos en madera = woodcraft.* productos cárnicos = meat products.* productos de confitería = confectionery.* productos decorados con tela escocesa = tartanware.* productos de imitación = imitation goods, replica goods.* productos de pastelería = confectionery.* productos de temporada = seasonal produce.* producto secundario = off-shoot [offshoot], by-product [byproduct].* productos enlatados = tinned goods.* productos impresos = print media.* productos lácteos = dairy produce.* productos manufacturados = manufacturing goods, manufactured goods.* productos nacionales = domestic goods.* productos ópticos = optical media, optical products.* productos perecederos = perishables.* productos prohibidos = contraband.* producto tóxico = toxic.* promoción de productos = product-promoting.* representante de productos farmacéuticos = pharmaceutical company representative.* selección de productos = merchandise selection.* ser producto de = spin off, be the product of.* ser un producto de su tiempo = be a product of + Posesivo + time.* tienda de productos ecológicos = health food shop, health food store.* vender un producto = carry.* volver a promover un producto = rehyping.* * *1)a) ( artículo producido) productproductos nacionales — home-produced goods o products
b) ( resultado) result, productsu éxito es el producto de mucho esfuerzo — her success is the result o product of a great deal of effort
todo es producto de su imaginación — it's all a product o a figment of his imagination
2) (Mat) product* * *= commodity, product, offering, emanation.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.
Ex: Printed title indexes which could be used as elementary subject indexes were one of the first products of computerised information retrieval systems.Ex: Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex: CCRC has considered radical things that don't seem to fit in with any of these aims, such as abandoning main entry and restricting corporate authorship by eliminating it entirely, and now euphemistically calling it corporate emanation.* asociación de compradores de un tipo de productos = consumers union.* comercializar un producto = carry, market + product.* comprar comparando productos = shop around, shopping around.* Denominación Común de Productos Industriales (NIPRO) = Common Nomenclature of Industrial Products (NIPRO).* Denominación de Productos para las Estadísticas del Comercio Externo de la = Nomenclature of Goods for the External Trade Statistics of the Community and Statistics of Trade between Member States (NIMEXE).* desarrollo de nuevos productos = product development.* documentos producto de investigación = research materials.* empresa dedicada al desarrollo de productos = product developer.* energía producto de la fisión = fission energy.* evaluación de los productos = product rating.* exposición de productos artesanales = craft show.* gama de productos = product mix, product range.* gestión de la oferta de productos = range management.* industria de los productos lácteos, la = dairy industry, the.* información de precios de productos para el consumo = retail prices.* información sobre un producto = product literature.* ley de responsabilidad por el producto = product liability law.* línea de productos = product line.* oferta de productos = product offering.* producto agrícola = agricultural product, farm product.* producto alimenticio = food product.* producto bandera = showpiece.* producto básico = staple.* producto bibliográfico = bibliographic product.* producto comercial = commercial product, retail product.* producto cosmético = cosmetic product.* producto cultural = cultural product.* producto de = born of.* producto de consumo = consumable, consumer product, convenience product.* producto de cosmética = cosmetic product.* producto de fumigar = fumigant.* producto de importación = imported product.* producto de la combinación = recombinant.* producto de la imaginación = work of imagination.* producto de la información = information commodity.* producto de la necesidad = born of necessity.* producto del conocimiento = knowledge record.* producto de limpieza = cleaning product, cleanser, cleaner.* producto derivado = outgrowth, by-product [byproduct], spinoff [spin-off], off-shoot [offshoot].* producto derivado de la grasa animal = fat product.* producto desconocido = foreign substance.* producto de temporada = seasonal food, seasonal product.* producto emblemático = showpiece.* producto especializado = specialist product.* producto estrella = star product.* producto farmacéutico = pharmaceutical, pharmaceutical product.* producto final = end product, finished product, deliverable, final product.* producto final, el = finished work, the.* producto fresco = fresh food.* producto higiénico = hygiene product.* producto importado = import, imported product.* producto industrial = industrial product.* producto informativo = information product.* producto inorgánicoquímico = inorganic chemical.* Producto Interior Bruto (PIB) = Gross Domestic Product (GDP).* producto lácteo = dairy product, milk product.* producto lógico = logical product.* producto medicinal = medicinal product.* Producto Nacional Bruto (PNB) = Gross National Product (GNP).* producto natural = natural product.* producto ofrecido = offering.* producto orgánicoquímico = organic chemical.* producto para el hogar = household product.* producto para especialistas = specialist product.* producto para la conservación = preservative.* producto para la higiene = hygiene product.* producto para profesionales = specialist product.* producto petroquímico = petrochemical.* producto principal = staple.* producto profesional = specialist product.* producto promocional = tie-in.* producto químico = chemical, chemical product.* producto químico usado en agricultura = agrochemical.* productos = goods, wares, merchandise.* productos agrícolas = agricultural produce.* productos alimenticios = food supply, supply of food.* productos artesanos en madera = woodcraft.* productos cárnicos = meat products.* productos de confitería = confectionery.* productos decorados con tela escocesa = tartanware.* productos de imitación = imitation goods, replica goods.* productos de pastelería = confectionery.* productos de temporada = seasonal produce.* producto secundario = off-shoot [offshoot], by-product [byproduct].* productos enlatados = tinned goods.* productos impresos = print media.* productos lácteos = dairy produce.* productos manufacturados = manufacturing goods, manufactured goods.* productos nacionales = domestic goods.* productos ópticos = optical media, optical products.* productos perecederos = perishables.* productos prohibidos = contraband.* producto tóxico = toxic.* promoción de productos = product-promoting.* representante de productos farmacéuticos = pharmaceutical company representative.* selección de productos = merchandise selection.* ser producto de = spin off, be the product of.* ser un producto de su tiempo = be a product of + Posesivo + time.* tienda de productos ecológicos = health food shop, health food store.* vender un producto = carry.* volver a promover un producto = rehyping.* * *A1 (artículo producido) productconsuma productos nacionales buy home-produced goods o productslos productos derivados del petróleo products derived from petroleum, petroleum derivativesproductos de granja farm produce2 (resultado) result, productel acuerdo es el producto de varios meses de negociaciones the agreement is the result o product of several months of negotiationssu éxito es el producto de muchos años de esfuerzo her success is the result o product of many years of effortes el típico producto de esa clase de colegio he's the typical product of that kind of schooltodo es producto de su imaginación it's all a product o a figment of his imaginationCompuestos:foodstuffbeauty product, cosmeticwaste product, by-productbrand name productpromotional itemspin-offgross domestic product, GDPdairy productmanufactured productgross national product, GNPstaplechemical product, chemicalby-productfinished productB ( Mat) product* * *
producto sustantivo masculino
◊ productos agrícolas/de granja agricultural/farm produce;
producto alimenticio foodstuff;
producto lácteo dairy product
producto sustantivo masculino
1 (artículo producido) product
productos alimenticios, foodstuffs
2 Econ producto interior bruto (PIB), gross domestic product (GDP)
3 (consecuencia, resultado) esa enciclopedia es producto del esfuerzo de muchas personas, this encyclopedia is the result of a large team's efforts
' producto' also found in these entries:
Spanish:
accidental
- anestesia
- anunciar
- dañar
- decolorar
- derivado
- doméstica
- doméstico
- duda
- eficaz
- elaborada
- elaborado
- humectante
- indicada
- indicado
- lanzamiento
- liquidar
- liquidación
- mezcla
- muestra
- obra
- PIB
- PNB
- presentar
- presentación
- promoción
- promocionar
- pura
- puro
- salazón
- salida
- sintética
- sintético
- tierra
- abaratar
- bueno
- calidad
- comercializar
- confianza
- consumir
- contener
- contenido
- cosecha
- cotización
- crear
- cultivo
- desatascador
- desgravar
- desprestigiar
- distinguir
English:
accidental
- bring out
- call
- cleanser
- collaboration
- come out
- competition
- deceive
- development
- domestic
- figment
- finish
- flaw
- GDP
- GNP
- Gross National Product
- hype
- impure
- introduce
- introduction
- label
- launch
- launching
- marketable
- moneymaker
- needlework
- one-off
- opportunity
- patent
- produce
- product
- promote
- promotion
- push
- put off
- reputable
- rework
- spin-off
- staple
- stuff
- test
- top-selling
- trial
- unavailable
- window cleaner
- withdraw
- woodcarving
- chemical
- cleaner
- commodity
* * *producto nm1. [bien, objeto] product;productos agrícolas agricultural produce;un producto derivado del petróleo an oil derivativeproducto acabado finished product;producto alimenticio foodstuff;producto básico [de primera necesidad] staple;productos de belleza cosmetics;producto final end product;Esp producto interior bruto gross domestic product; Am producto interno bruto gross domestic product;producto líder product leader;producto manufacturado manufactured product;producto milagro miracle product;producto nacional bruto gross national product;producto de primera necesidad staple;producto químico chemical;productos de la tierra agricultural o farm produce2. [ganancia] profit3. [resultado] result, product;el accidente fue producto de un despiste del conductor the accident was caused by a lapse of attention on the part of the driver;la obra es el producto de un gran esfuerzo colectivo the work is the product of a great collective effort4. Mat product* * *m product;producto acabado finished product* * *producto nm1) : product2) : proceeds pl, yield* * *producto n product -
14 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
15 deluxe edition
потр. (роскошное) подарочное изданиеWhen you're the most popular board game in the world, you deserve special treatment that's
why we've created this Deluxe Edition of the Monopoly game! — Самая популярная настольная игра в мире заслуживает особого отношения, и поэтому мы выпустили это роскошное подарочное издание игры "Монополия"!
Syn:See: -
16 Vertriebsbüro
Vertriebsbüro n LOGIS distribution office, DO, dock operations, DO* * ** * *Vertriebsbüro
selling agency;
• sich immer mehr dem Vertriebsdenken zuwenden to grow in marketing mindedness;
• Vertriebsdirektor marketing director, merchandising manager;
• Vertriebseinrichtungen distribution equipment (facilities), marketing (sales) facilities, sales devices;
• Vertriebserfahrung[en] marketing know-how (experience);
• Vertriebsergebnis sales result;
• Vertriebsfachleute marketing people, distributive salesman;
• Vertriebsfachmann marketing specialist (man, economist, expert), distributive salesman;
• Vertriebsfeinheiten marketing touches;
• Vertriebsfirma distributing company;
• Vertriebsförderung sales promotion;
• Vertriebsfunktionen marketing functions;
• Vertriebsgebiet sales (trading) territory, distribution outlet;
• großräumiges Vertriebsgebiet large-scale distribution operation;
• Vertriebsgebiet erschließen to make up a market;
• Vertriebsgemeinkosten selling expenses;
• verrechnete Vertriebsgemeinkosten allocated sales overhead expenses;
• Vertriebsgemeinschaft sales combine (syndicate, group);
• Vertriebsgenossenschaft cooperative marketing association;
• Vertriebsgesellschaft trading (agency, marketing) company, sales organization (company, association), distributive enterprise, distributing agency, marketing subsidiary (corporation, US);
• Vertriebsgesetzgebung marketing legislation;
• Vertriebsgewinn sales profit;
• unabhängiger Vertriebshändler independent distributor;
• Vertriebsidee sales idea;
• Vertriebsingenieur salesman engineer, engineer salesman;
• Vertriebskalkulation sales estimate;
• Vertriebskanäle trade channels, channels and outlets;
• elektronische Vertriebskanäle electronic distribution channels;
• neue Vertriebskanäle aufbauen to develop new distribution channels;
• Vertriebskartell marketing cartel;
• Vertriebskaufmann sales promoter;
• Vertriebskenntnisse market skill;
• Vertriebskennzahlen distribution indices;
• Vertriebskontrolle sales progress (marketing) control, orderly marketing (US);
• Vertriebskosten cost (expense) of marketing, marketing (distribution, sales, selling) costs (expense), cost of sales, costs of distribution;
• Vertriebskostenanalyse distribution-cost analysis;
• Vertriebskunde marketing;
• Vertriebslager sales stock;
• Vertriebslagerbestände products for sale;
• Vertriebsleiter sales (distribution) manager, marketing director (manager), market functionary, (für Markenartikel) brand manager, (Verlagshaus) circulation manager;
• Vertriebsleitung marketing management;
• Vertriebslenkung controlled distribution;
• Vertriebsmaßnahmen marketing transactions;
• Vertriebsmathematik mathematics of distribution;
• Vertriebsmethoden distribution (sales, marketing, selling) methods;
• Vertriebsmitarbeiter sales force;
• Vertriebsmöglichkeiten distribution opportunities;
• Vertriebsmonopol sales monopoly;
• Vertriebsnetz distribution (sales) network;
• Vertriebsniederlassung sales (distributive) agency, branch sales office;
• Vertriebsorganisation sales (merchandising) organization, distributor;
• Vertriebs- und Kundendienstorganisation sales and service organization;
• Vertriebsorientierung marketing orientation;
• Vertriebspersonal marketing personnel;
• Vertriebsplan distribution (sales) plan;
• Vertriebsplanung marketing mix (US). -
17 on
adj. aan--------adv. verder; vooruit; vooruitgaan--------prep. op; aan; over; langson1[ on] 〈zelfstandig naamwoord; the〉————————on2II 〈 bijvoeglijk naamwoord, predicatief〉2 aan de gang ⇒ gaande, te doen3 op 〈 toneel〉♦voorbeelden:what's on tonight? • wat is er vanavond te doen?, welke film draait er vanavond?, wat is er op tv vanavond?5 oil on to \\td16 • olie stijgt tot \\td16¶ I'm on! • okay, ik doe meeyour plan is not on • je plan(netje) gaat niet doorthe wedding is on • het huwelijk gaat dooryou're on • daar houd ik je aan!————————on3〈bijwoord; vaak predicatief〉1 in werking ⇒ aan, in functie4 〈plaats- of richtingaanduidend; ook figuurlijk〉op ⇒ tegen, aan, toe♦voorbeelden:what's going on? • wat is er aan de hand?have you anything on tonight? • heb je plannen voor vanavond?leave the light on • het licht aan latenput a record on • zet een plaat opturn the lights on • steek het licht aanput on your new dress • trek je nieuwe jurk aan3 five years on • vijf jaar na dato/latercome on! • schiet op!get a move on! • maak voort!go on! • ga maar door, toe!all clocks go on an hour tomorrow • morgennacht gaan alle klokken een uur vooruitthe circus is moving on • het circus trekt verderpass the news on • zeg het voortsend on • doorsturen, nazendenspeak on • door blijven pratenthey travelled on • ze reisden verderwalk on • doorlopenlater on • laterand so on • enzovoortwell on into the night • diep in de nachtwell on in years • op gevorderde leeftijd(talk) on and on • alsmaar door/zonder onderbreking (praten)on! • vooruit!from that moment on • vanaf dat ogenblikthey collided head on • ze botsten frontaalshe looked on • ze keek toe¶ on and off • af en toe, (zo) nu en dan————————on41 〈plaats of richting; ook figuurlijk〉op ⇒ in, aan, bovenop5 over ⇒ met betrekking tot, aangaande, betreffende6 ten koste van ⇒ op kosten van, in het nadeel van♦voorbeelden:the sun revolves on its axis • de zon draait om haar aslive on bread and water • leven van water en broodride on a bus • met de bus gaanstand on the chair • op de stoel staanstay on course • koers houdena stain on her dress • een vlek op haar jurkthey marched on the enemy • ze marcheerden op de vijand affate smiled on Jill • het lot was Jill gunstig gezindshe hurt herself on the ledge • zij bezeerde zich aan de randpay off a sum on the loan • een som op de lening afbetalentravel on a plane • met het vliegtuig reizenwar on poverty • oorlog tegen de armoedeannounced on the radio • op de radio aangekondigdon the right road • op de juiste wega shop on the main street • een winkel in de hoofdstraatencounter trial upon trial • de ene beproeving na de andere doorstaanget on the train • instappenhang on the wall • aan de muur hangenI had no money on me • ik had geen geld op zaklean on a friend • steunen op een vriendon your right • aan de rechterkanta house on the river • een huis bij de rivierwinter is upon us • de winter staat voor de deurjust on sixty people • amper zestig mensenarrive on the hour • op het hele uur aankomenpay on receipt of the goods • betaal bij ontvangst van de goederenon the stroke of midnight • klokslag middernachtcome on Tuesday • kom dinsdagon opening the door • bij het openen van de deuron reading the letter she fainted • (net) toen ze de brief gelezen had, viel ze flauwbe on duty • dienst hebbenbe on fire • in brand staanon holiday • met vakantieon sick leave • met ziekteverlofbeer on tap • bier uit het vaton trial • op proefhave a monopoly on shoes • een monopolie hebben van schoenenagree on a solution • tot een akkoord komen over een oplossingthe joke was on Mary • de grap was ten koste van Maryhis work has nothing on Mary's • zijn werk haalt het niet bij dat van Maryshe has a year on her opponents in age • ze is een jaar ouder dan haar tegenkandidatenthe glass fell and broke on me • tot mijn ergernis viel het glas en brakthis round is on me • dit rondje is voor mij→ be on be on/ -
18 go
Ⅰ.go1 [gəʊ](game) jeu m de goⅡ.go2 [gəʊ]aller ⇒ 1A (a)-(c), 1A (e), 1A (f), 1E (a)-(c), 1G (a), 2 (a) s'en aller ⇒ 1A (d) être ⇒ 1B (a) devenir ⇒ 1B (b) tomber en panne ⇒ 1B (c) s'user ⇒ 1B (d) se détériorer ⇒ 1B (e) commencer ⇒ 1C (a) aller (+ infinitif) ⇒ 1C (b), 1C (c) marcher ⇒ 1C (d) disparaître ⇒ 1D (a), 1D (c) se passer ⇒ 1E (d) s'écouler ⇒ 1E (e) s'appliquer ⇒ 1F (b) se vendre ⇒ 1F (e) contribuer ⇒ 1G (c) aller ensemble ⇒ 1H (a) tenir le coup ⇒ 1H (c) faire ⇒ 2 (b), 2 (c) coup ⇒ 3 (a) essai ⇒ 3 (a) tour ⇒ 3 (b) dynamisme ⇒ 3 (c)A.∎ we're going to Paris/Japan/Spain nous allons à Paris/au Japon/en Espagne;∎ he went to the office/a friend's house il est allé au bureau/chez un ami;∎ I want to go home je veux rentrer;∎ the salesman went from house to house le vendeur est allé de maison en maison;∎ we went by car/on foot nous y sommes allés en voiture/à pied;∎ there goes the train! voilà le train (qui passe)!;∎ the bus goes by way of or through Dover le bus passe par Douvres;∎ does this train go to Glasgow? ce train va-t-il à Glasgow?;∎ the truck was going at 150 kilometres an hour le camion roulait à ou faisait du 150 kilomètres (à l')heure;∎ go behind those bushes va derrière ces arbustes;∎ where do we go from here? où va-t-on maintenant?; figurative qu'est-ce qu'on fait maintenant?;∎ to go to the doctor aller voir ou aller chez le médecin;∎ he went straight to the director il est allé directement voir ou trouver le directeur;∎ to go to prison aller en prison;∎ to go to the toilet aller aux toilettes;∎ to go to sb for advice aller demander conseil à qn;∎ let the children go first laissez les enfants passer devant, laissez passer les enfants d'abord;∎ I'll go next c'est à moi après;∎ who goes next? (in game) c'est à qui (le tour)?;∎ Military who goes there? qui va là?, qui vive?;∎ here we go again! ça y est, ça recommence!;∎ there he goes! le voilà!;∎ there he goes again! (there he is again) le revoilà!; (he's doing it again) ça y est, il est reparti!∎ to go shopping aller faire des courses;∎ to go fishing/hunting aller à la pêche/à la chasse;∎ to go riding aller faire du cheval;∎ let's go for a walk/bike ride/swim allons nous promener/faire un tour à vélo/nous baigner;∎ they went on a trip ils sont partis en voyage;∎ I'll go to see her or American go see her tomorrow j'irai la voir demain;∎ don't go and tell him!, don't go telling him! ne va pas le lui dire!, ne le lui dis pas!;∎ don't go bothering your sister ne va pas embêter ta sœur;∎ you had to go and tell him! il a fallu que tu le lui dises!;∎ he's gone and locked us out! il est parti et nous a laissé à la porte!;∎ you've gone and done it now! vraiment, tu as tout gâché!(c) (proceed to specified limit) aller;∎ he'll go as high as £300 il ira jusqu'à 300 livres;∎ the temperature went as high as 36° C la température est montée jusqu'à 36° C;∎ he went so far as to say it was her fault il est allé jusqu'à dire que c'était de sa faute à elle;∎ now you've gone too far! là tu as dépassé les bornes!;∎ I'll go further and say he should resign j'irai plus loin et je dirai qu'il ou j'irai jusqu'à dire qu'il devrait démissionner;∎ the temperature sometimes goes below zero la température descend ou tombe parfois au-dessous de zéro;∎ her attitude went beyond mere impertinence son comportement était plus qu'impertinent(d) (depart, leave) s'en aller, partir;∎ I must be going il faut que je m'en aille ou que je parte;∎ they went early ils sont partis tôt;∎ you may go vous pouvez partir;∎ what time does the train go? à quelle heure part le train?;∎ familiar get going! vas-y!, file!;∎ archaic be gone! allez-vous-en!;∎ either he goes or I go l'un de nous deux doit partir(e) (indicating regular attendance) aller, assister;∎ to go to church/school aller à l'église/l'école;∎ to go to a meeting aller ou assister à une réunion;∎ to go to work (to one's place of work) aller au travail(f) (indicating direction or route) aller, mener;∎ that road goes to the market square cette route va ou mène à la place du marchéB.∎ to go barefoot/naked se promener pieds nus/tout nu;∎ to go armed porter une arme;∎ her family goes in rags sa famille est en haillons;∎ the job went unfilled le poste est resté vacant;∎ to go unnoticed passer inaperçu;∎ such crimes must not go unpunished de tels crimes ne doivent pas rester impunis∎ my father is going grey mon père grisonne;∎ she went white with rage elle a blêmi de colère;∎ my hands went clammy mes mains sont devenues moites;∎ the tea's gone cold le thé a refroidi;∎ have you gone mad? tu es devenu fou?;∎ to go bankrupt faire faillite;∎ the country has gone Republican le pays est maintenant républicain∎ the battery's going la pile commence à être usée∎ his trousers are going at the knees son pantalon s'use aux genoux;∎ the jacket went at the seams la veste a craqué aux coutures∎ all his strength went and he fell to the floor il a perdu toutes ses forces et il est tombé par terre;∎ his voice is going il devient aphone;∎ his voice is gone il est aphone, il a une extinction de voix;∎ her mind has started to go elle n'a plus toute sa tête ou toutes ses facultésC.(a) (begin an activity) commencer;∎ what are we waiting for? let's go! qu'est-ce qu'on attend? allons-y!;∎ familiar here goes!, here we go! allez!, on y va!;∎ go! partez!;∎ you'd better get going on or with that report! tu ferais bien de te mettre à ou de t'attaquer à ce rapport!;∎ it won't be so hard once you get going ça ne sera pas si difficile une fois que tu seras lancé;∎ to be going to do sth (be about to) aller faire qch, être sur le point de faire qch; (intend to) avoir l'intention de faire qch;∎ you were just going to tell me about it vous étiez sur le point de ou vous alliez m'en parler;∎ I was going to visit her yesterday but her mother arrived j'avais l'intention de ou j'allais lui rendre visite hier mais sa mère est arrivée∎ are you going to be at home tonight? est-ce que vous serez chez vous ce soir?;∎ we're going to do exactly as we please nous ferons ce que nous voulons;∎ she's going to be a doctor elle va être médecin;∎ there's going to be a storm il va y avoir un orage;∎ he's going to have to work really hard il va falloir qu'il travaille très dur∎ is the fan going? est-ce que le ventilateur est en marche ou marche?;∎ the car won't go la voiture ne veut pas démarrer;∎ he had the television and the radio going il avait mis la télévision et la radio en marche;∎ the washing machine is still going la machine à laver tourne encore, la lessive n'est pas terminée;∎ her daughter kept the business going sa fille a continué à faire marcher l'affaire;∎ to keep a conversation/fire going entretenir une conversation/un feu∎ she went like this with her eyebrows elle a fait comme ça avec ses sourcils∎ to go on radio/television passer à la radio/à la télévisionD.(a) (disappear) disparaître;∎ the snow has gone la neige a fondu ou disparu;∎ all the sugar's gone il n'y a plus de sucre;∎ my coat has gone mon manteau n'est plus là ou a disparu;∎ all our money has gone (spent) nous avons dépensé tout notre argent; (lost) nous avons perdu tout notre argent; (stolen) on a volé tout notre argent;∎ I don't know where the money goes these days l'argent disparaît à une vitesse incroyable ces temps-ci;∎ gone are the days when he took her dancing elle est bien loin, l'époque où il l'emmenait danser∎ the last paragraph must go il faut supprimer le dernier paragraphe;∎ I've decided that car has to go j'ai décidé de me débarrasser de cette voiture;∎ that new secretary has got to go il va falloir se débarrasser de la nouvelle secrétaire∎ he is (dead and) gone il nous a quittés;∎ his wife went first sa femme est partie avant lui;∎ after I go... quand je ne serai plus là...E.(a) (extend, reach) aller, s'étendre;∎ our property goes as far as the forest notre propriété va ou s'étend jusqu'au bois;∎ the path goes right down to the beach le chemin descend jusqu'à la mer;∎ figurative her thinking didn't go that far elle n'a pas poussé le raisonnement aussi loin;∎ my salary doesn't go very far je ne vais pas loin avec mon salaire;∎ money doesn't go very far these days l'argent part vite à notre époque;∎ their difference of opinion goes deeper than I thought leur différend est plus profond que je ne pensais∎ the dictionaries go on that shelf les dictionnaires se rangent ou vont sur cette étagère;∎ where do the towels go? où est-ce qu'on met les serviettes?;∎ that painting goes here ce tableau se met ou va là(c) (be contained in, fit) aller;∎ this last sweater won't go in the suitcase ce dernier pull n'ira pas ou n'entrera pas dans la valise;∎ the piano barely goes through the door le piano entre ou passe de justesse par la porte;∎ this belt just goes round my waist cette ceinture est juste assez longue pour faire le tour de ma taille;∎ the lid goes on easily enough le couvercle se met assez facilement(d) (develop, turn out) se passer;∎ how did your interview go? comment s'est passé ton entretien?;∎ I'll see how things go je vais voir comment ça se passe;∎ we can't tell how things will go on ne sait pas comment ça se passera;∎ everything went well tout s'est bien passé;∎ if all goes well si tout va bien;∎ the meeting went badly/well la réunion s'est mal/bien passée;∎ the negotiations are going well les négociations sont en bonne voie;∎ the vote went against them/in their favour le vote leur a été défavorable/favorable;∎ there's no doubt as to which way the decision will go on sait ce qui sera décidé;∎ everything was going fine until she showed up tout allait ou se passait très bien jusqu'à ce qu'elle arrive;∎ everything went wrong ça a mal tourné;∎ familiar how's it going?, how are things going? (comment) ça va?;∎ the way things are going, we might both be out of a job soon au train où vont ou vu comment vont les choses, nous allons bientôt nous retrouver tous les deux au chômage∎ the journey went quickly je n'ai pas vu le temps passer pendant le voyage;∎ there were only five minutes to go before… il ne restait que cinq minutes avant…;∎ time goes so slowly when you're not here le temps me paraît tellement long quand tu n'es pas là;∎ how's the time going? combien de temps reste-t-il?F.∎ what your mother says goes! fais ce que dit ta mère!;∎ whatever the boss says goes c'est le patron qui fait la loi;∎ anything goes on fait ce qu'on veut(b) (be valid, hold true) s'appliquer;∎ that rule goes for everyone cette règle s'applique à tout le monde;∎ that goes for us too (that applies to us) ça s'applique à nous aussi; (we agree with that) nous sommes aussi de cet avis(c) (be expressed, run → report, story)∎ the story or rumour goes that she left him le bruit court qu'elle l'a quitté;∎ so the story goes du moins c'est ce que l'on dit ou d'après les on-dit;∎ how does the story go? comment c'est cette histoire?;∎ I forget how the poem goes now j'ai oublié le poème maintenant;∎ how does the tune go? c'est quoi ou c'est comment, l'air?;∎ her theory goes something like this sa théorie est plus ou moins la suivante∎ to go by or under the name of répondre au nom de;∎ he now goes by or under another name il se fait appeler autrement maintenant∎ flats are going cheap at the moment les appartements ne se vendent pas très cher en ce moment;∎ the necklace went for £350 le collier s'est vendu 350 livres;∎ going, going, gone! (at auction) une fois, deux fois, adjugé!G.∎ the contract is to go to a private firm le contrat ira à une entreprise privée;∎ credit should go to the teachers le mérite en revient aux enseignants;∎ every penny will go to charity tout l'argent va ou est destiné à une œuvre de bienfaisance∎ a small portion of the budget went on education une petite part du budget a été consacrée ou est allée à l'éducation;∎ all his money goes on drink tout son argent part dans la boisson(c) (contribute) contribuer, servir;∎ all that just goes to prove my point tout ça confirme bien ce que j'ai dit;∎ it has all the qualities that go to make a good film ça a toutes les qualités d'un bon film(d) (have recourse) avoir recours, recourir;∎ to go to arbitration recourir à l'arbitrageH.(a) (be compatible → colours, flavours) aller ensemble;∎ orange and mauve don't really go l'orange et le mauve ne vont pas vraiment ensemble∎ let me know if you hear of any jobs going faites-moi savoir si vous entendez parler d'un emploi;∎ are there any flats going for rent in this building? y a-t-il des appartements à louer dans cet immeuble?;∎ familiar any whisky going? tu as un whisky à m'offrir?□∎ we can't go much longer without water nous ne pourrons pas tenir beaucoup plus longtemps sans eau∎ we'll only stop if you're really desperate to go on ne s'arrête que si tu ne tiens vraiment plus;∎ I went before I came j'ai fait avant de venir∎ 5 into 60 goes 12 60 divisé par 5 égale 12;∎ 6 into 5 won't go 5 n'est pas divisible par 6∎ she isn't bad, as teachers go elle n'est pas mal comme enseignante;∎ as houses go, it's pretty cheap ce n'est pas cher pour une maison;∎ as things go today par les temps qui courent;∎ there goes my chance of winning a prize je peux abandonner tout espoir de gagner un prix;∎ there you go again, always blaming other people ça y est, toujours à rejeter la responsabilité sur les autres;∎ there you go, two hamburgers and a coke et voici, deux hamburgers et un Coca;∎ there you go, what did I tell you? voilà ou tiens, qu'est-ce que je t'avais dit!(a) (follow, proceed along) aller, suivre;∎ if we go this way, we'll get there much more quickly si nous passons par là, nous arriverons bien plus vite∎ we've only gone 5 kilometres nous n'avons fait que 5 kilomètres;∎ she went the whole length of the street before coming back elle a descendu toute la rue avant de revenir∎ ducks go "quack" les canards font "coin-coin";∎ the clock goes "tick tock" l'horloge fait "tic tac";∎ the gun went bang et pan! le coup est parti;∎ familiar then he goes "hand it over" puis il fait "donne-le-moi"∎ to go 10 risquer 10;∎ Cards to go no/two trumps annoncer sans/deux atout(s);∎ figurative to go one better (than sb) surenchérir (sur qn)∎ I could really go a beer je me paierais bien une bière∎ familiar how goes it? ça marche?3 noun∎ to have a go at sth/doing sth essayer qch/de faire qch;∎ he had another go il a fait une nouvelle tentative, il a ressayé;∎ have another go! encore un coup!;∎ I've never tried it but I'll give it a go je n'ai encore jamais fait l'expérience mais je vais essayer;∎ she passed her exams first go elle a eu ses examens du premier coup;∎ he knocked down all the skittles at one go il a renversé toutes les quilles d'un coup;∎ £1 a go (at fair etc) une livre la partie ou le tour;∎ to have a go on the dodgems faire un tour d'autos tamponneuses;∎ he wouldn't let me have or give me a go (on his bicycle etc) il ne voulait pas me laisser l'essayer∎ it's your go c'est ton tour ou c'est à toi (de jouer);∎ whose go is it? à qui de jouer?, à qui le tour?∎ to be full of go avoir plein d'énergie, être très dynamique;∎ she's got plenty of go elle est pleine d'entrain;∎ the new man has no go in him le nouveau manque d'entrain∎ he's made a go of the business il a réussi à faire marcher l'affaire;∎ to make a go of a marriage réussir un mariage;∎ I tried to persuade her but it was no go j'ai essayé de la convaincre mais il n'y avait rien à faire∎ short hair is all the go les cheveux courts sont le dernier cri ou font fureur∎ they had a real go at one another! qu'est-ce qu'ils se sont mis!;∎ she had a go at her boyfriend elle a passé un de ces savons à son copain;∎ British police have warned the public not to have a go, the fugitive may be armed la police a prévenu la population de ne pas s'en prendre au fugitif car il pourrait être armé;∎ it's all go ça n'arrête pas!;∎ all systems go! c'est parti!;∎ the shuttle is go for landing la navette est bonne ou est parée ou a le feu vert pour l'atterrissage∎ he must be going on fifty il doit approcher de la ou aller sur la cinquantaine;∎ it was going on (for) midnight by the time we finished quand on a terminé, il était près de minuit∎ I've been on the go all day je n'ai pas arrêté de toute la journée□ ;∎ to be always on the go être toujours à trotter ou à courir, avoir la bougeotte;∎ to keep sb on the go faire trimer qn∎ I have several projects on the go at present j'ai plusieurs projets en route en ce moment□6 to go1 adverbà faire;∎ there are only three weeks/five miles to go il ne reste plus que trois semaines/cinq miles;∎ five done, three to go cinq de faits, trois à faire➲ go about∎ policemen usually go about in pairs en général, les policiers circulent par deux;∎ you can't go about saying things like that! il ne faut pas raconter des choses pareilles!(a) (get on with) s'occuper de;∎ to go about one's business vaquer à ses occupations(b) (set about) se mettre à;∎ she showed me how to go about it elle m'a montré comment faire ou comment m'y prendre;∎ how do you go about applying for the job? comment doit-on s'y prendre ou faire pour postuler l'emploi?∎ her son goes about with an older crowd son fils fréquente des gens plus âgés que lui;∎ he's going about with Rachel these days il sort avec Rachel en ce momenttraversertraverser;∎ your brother has just gone across to the shop ton frère est allé faire un saut au magasin en face∎ he goes after all the women il court après toutes les femmes;∎ I'm going after that job je vais essayer d'obtenir cet emploi(a) (disregard) aller contre, aller à l'encontre de;∎ she went against my advice elle n'a pas suivi mon conseil;∎ I went against my mother's wishes je suis allé contre ou j'ai contrarié les désirs de ma mère(b) (conflict with) contredire;∎ that goes against what he told me c'est en contradiction avec ou ça contredit ce qu'il m'a dit;∎ the decision went against public opinion la décision est allée à l'encontre de ou a heurté l'opinion publique;∎ it goes against my principles c'est contre mes principes(c) (be unfavourable to → of luck, situation) être contraire à; (→ of opinion) être défavorable à; (→ of behaviour, evidence) nuire à, être préjudiciable à;∎ the verdict went against the defendant le verdict a été défavorable à l'accusé ou a été prononcé contre l'accusé;∎ if luck should go against him si la chance lui était contraire;∎ her divorce may go against her winning the election son divorce pourrait nuire à ses chances de gagner les élections∎ he went ahead of us il est parti avant nous;∎ I let him go ahead of me in the queue je l'ai fait passer devant moi dans la queue∎ go ahead! tell me! vas-y! dis-le-moi!;∎ the mayor allowed the demonstrations to go ahead le maire a permis aux manifestations d'avoir lieu;∎ the move had gone ahead as planned le déménagement s'était déroulé comme prévu;∎ to go ahead with sth démarrer qch;∎ they're going ahead with the project after all ils ont finalement décidé de mener le projet à bien;∎ he went ahead and did it (without hesitating) il l'a fait sans l'ombre d'une hésitation; (despite warnings) rien ne l'a arrêté(c) (advance, progress) progresser, faire des progrès(a) (move from one place to another) aller, avancer;∎ go along and ask your mother va demander à ta mère;∎ she went along with them to the fair elle les a accompagnés ou elle est allée avec eux à la foire;∎ we can talk it over as we go along nous pouvons en discuter en chemin ou en cours de route;∎ I just make it up as I go along j'invente au fur et à mesure(b) (progress) se dérouler, se passer;∎ things were going along nicely tout allait ou se passait bien(c) (go to meeting, party etc) aller(decision, order) accepter, s'incliner devant; (rule) observer, respecter;∎ that's what they decided and I went along with it c'est la décision qu'ils ont prise et je l'ai acceptée;∎ I go along with the committee on that point je suis d'accord avec ou je soutiens le comité sur ce point;∎ I can't go along with you on that je ne suis pas d'accord avec vous là-dessus;∎ he went along with his father's wishes il s'est conformé aux ou a respecté les désirs de son père(a) (habitually) passer son temps à;∎ he goes around mumbling to himself il passe son temps à radoter;∎ she just goes around annoying everyone elle passe son temps à énerver tout le monde;∎ he goes around in black leather il se promène toujours en ou il est toujours habillé en cuir noir∎ will that belt go around your waist? est-ce que cette ceinture sera assez grande pour toi?∎ they were still going at it the next day ils y étaient encore le lendemain;∎ she went at the cleaning with a will elle s'est attaquée au nettoyage avec ardeurpartir, s'en aller;∎ go away! va-t'en!;∎ I'm going away for a few days je pars pour quelques jours;∎ she's gone away to think about it elle est partie réfléchir∎ she went back to bed elle est retournée au lit, elle s'est recouchée;∎ to go back to sleep se rendormir;∎ they went back home ils sont rentrés chez eux ou à la maison;∎ I went back downstairs/upstairs je suis redescendu/remonté;∎ to go back to work (continue task) se remettre au travail; (return to place of work) retourner travailler; (return to employment) reprendre le travail;∎ to go back on one's steps rebrousser chemin, revenir sur ses pas;∎ let's go back to chapter two revenons ou retournons au deuxième chapitre;∎ we went back to the beginning nous avons recommencé;∎ let's go back to why you said that revenons à la question de savoir pourquoi vous avez dit ça;∎ the clocks go back one hour today on retarde les pendules d'une heure aujourd'hui∎ go back! recule!∎ we went back to the old system nous sommes revenus à l'ancien système;∎ he went back to his old habits il a repris ses anciennes habitudes;∎ the conversation kept going back to the same subject la conversation revenait sans cesse sur le même sujet;∎ men are going back to wearing their hair long les hommes reviennent aux cheveux longs ou se laissent à nouveau pousser les cheveux∎ our records go back to 1850 nos archives remontent à 1850;∎ this building goes back to the Revolution ce bâtiment date de ou remonte à la Révolution;∎ familiar we go back a long way, Brad and me ça remonte à loin, Brad et moi(e) (extend, reach) s'étendre;∎ the garden goes back 150 metres le jardin s'étend sur 150 mètres(fail to keep → agreement) rompre, violer; (→ promise) manquer à, revenir sur;∎ they went back on their decision ils sont revenus sur leur décision;∎ he won't go back on his word il ne manquera pas à sa parole(precede) passer devant; (happen before) précéder;∎ that question has nothing to do with what went before cette question n'a rien à voir avec ce qui précède ou avec ce qui a été dit avant;∎ the election was like nothing that had gone before l'élection ne ressemblait en rien aux précédentes;∎ euphemism those who have gone before (the dead) ceux qui nous ont précédés∎ we are indebted to those who have gone before us nous devons beaucoup à ceux qui nous ont précédés∎ your suggestion will go before the committee votre suggestion sera soumise au comité;∎ to go before a judge/jury passer devant un juge/un jury;∎ the matter went before the court l'affaire est allée devant les tribunauxNautical descendre dans l'entrepont➲ go by(pass → car, person) passer; (→ time) passer, s'écouler;∎ as the years go by avec les années, à mesure que les années passent;∎ in days or in times or in years gone by autrefois, jadis;∎ to let an opportunity go by laisser passer une occasion(a) (act in accordance with, be guided by) suivre, se baser sur;∎ don't go by the map ne vous fiez pas à la carte;∎ I'll go by what the boss says je me baserai sur ce que dit le patron;∎ he goes by the rules il suit le règlement(b) (judge by) juger d'après;∎ going by her accent, I'd say she's from New York si j'en juge d'après son accent, je dirais qu'elle vient de New York;∎ you can't go by appearances on ne peut pas juger d'après ou sur les apparences∎ to go by a different/false name être connu sous un nom différent/un faux nom;∎ the product goes by the name of "Bango" in France ce produit est vendu sous le nom de "Bango" en France➲ go down(a) (descend, move to lower level) descendre;∎ he went down on all fours or on his hands and knees il s'est mis à quatre pattes;∎ going down! (in lift) on descend!, pour descendre!(b) (proceed, travel) aller;∎ we're going down to Tours/the country/the shop nous allons à Tours/à la campagne/au magasin(c) (set → moon, sun) se coucher, tomber(e) (decrease, decline → level, price, quality) baisser; (→ amount, numbers) diminuer; (→ rate, temperature) baisser, s'abaisser; (→ fever) baisser, tomber; (→ tide) descendre;∎ the dollar is going down in value le dollar perd de sa valeur, le dollar est en baisse;∎ eggs are going down (in price) le prix des œufs baisse;∎ my weight has gone down j'ai perdu du poids;∎ he's gone down in my estimation il a baissé dans mon estime;∎ the neighbourhood's really gone down since then le quartier ne s'est vraiment pas arrangé depuis;∎ to have gone down in the world avoir connu des jours meilleurs(g) (food, medicine) descendre;∎ this wine goes down very smoothly ce vin se laisse boire (comme du petit-lait)(h) (produce specified reaction) être reçu;∎ a cup of coffee would go down nicely une tasse de café serait la bienvenue;∎ his speech went down badly/well son discours a été mal/bien reçu;∎ how will the proposal go down with the students? comment les étudiants vont-ils prendre la proposition?;∎ that kind of talk doesn't go down well with me je n'apprécie pas du tout ce genre de propos∎ Mexico went down to Germany le Mexique s'est incliné devant l'Allemagne;∎ Madrid went down to Milan by three points Milan a battu Madrid de trois points;∎ I'm not going to go down without a fight je me battrai jusqu'à la fin(j) (be relegated) descendre;∎ our team has gone down to the second division notre équipe est descendue en deuxième division∎ this day will go down in history ce jour restera une date historique;∎ she will go down in history as a woman of great courage elle entrera dans l'histoire grâce à son grand courage(l) (reach as far as) descendre, s'étendre;∎ this path goes down to the beach ce sentier va ou descend à la plage(m) (continue as far as) aller, continuer;∎ go down to the end of the street allez ou continuez jusqu'en bas de la rue∎ the computer's gone down l'ordinateur est en panne∎ how long do you think he'll go down for? il écopera de combien, à ton avis?;∎ he went down for three years il a écopé de trois ans(hill, stairs, ladder, street) descendre;∎ my food went down the wrong way j'ai avalé de travers;∎ Music the pianist went down an octave le pianiste a joué une octave plus bas ou a descendu d'une octave;∎ figurative I don't want to go down that road je ne veux pas m'engager là-dedansvulgar (fellate) sucer, tailler ou faire une pipe à; (perform cunnilingus on) sucer, brouter le cresson àtomber malade de;∎ he went down with pneumonia/the flu il a attrapé une pneumonie/la grippe∎ he went for a doctor il est allé ou parti chercher un médecin(b) (try to obtain) essayer d'obtenir, viser;∎ she's going for his job elle va essayer d'obtenir son poste;∎ familiar go for it! vas-y!;∎ I'd go for it if I were you! à ta place, je n'hésiterais pas!;∎ she was really going for it elle donnait vraiment son maximum∎ dogs usually go for the throat en général, les chiens attaquent à la gorge;∎ they went for each other (physically) ils se sont jetés l'un sur l'autre; (verbally) ils s'en sont pris l'un à l'autre;∎ the newspapers really went for the senator les journaux s'en sont pris au sénateur sans retenue;∎ go for him! (to dog) attaque!∎ I don't really go for that idea l'idée ne me dit pas grand-chose;∎ he really goes for her in a big way il est vraiment fou d'elle(e) (choose, prefer) choisir, préférer(f) (apply to, concern) concerner, s'appliquer à;∎ what I said goes for both of you ce que j'ai dit vaut pour ou s'applique à vous deux;∎ pollution is a real problem in Paris - that goes for Rome too la pollution pose un énorme problème à Paris - c'est la même chose à Rome;∎ and the same goes for me et moi aussi(g) (have as result) servir à;∎ his twenty years of service went for nothing ses vingt ans de service n'ont servi à rien∎ she has a lot going for her elle a beaucoup d'atouts;∎ that idea hasn't got much going for it frankly cette idée n'est franchement pas très convaincante∎ the army went forth into battle l'armée s'est mise en route pour la bataille;∎ Bible go forth and multiply croissez et multipliez-vous∎ the command went forth that… il fut décrété que…(s')avancer;∎ the clocks go forward tomorrow on avance les pendules demain;∎ if this scheme goes forward… si ce projet est accepté…∎ it's cold - let's go in il fait froid - entrons;∎ it's too big, it won't go in c'est trop grand, ça ne rentrera pas(b) (disappear → moon, sun) se cacher(a) (engage in → activity, hobby, sport) pratiquer, faire; (→ occupation) se consacrer à; (→ politics) s'occuper de, faire;∎ she went in for company law elle s'est lancée dans le droit commercial;∎ he thought about going in for teaching il a pensé devenir enseignant∎ I don't go in much for opera je n'aime pas trop l'opéra, l'opéra ne me dit rien;∎ he goes in for special effects in a big way il est très branché effets spéciaux;∎ we don't go in for that kind of film nous n'aimons pas ce genre de film;∎ this publisher doesn't really go in for fiction cet éditeur ne fait pas tellement dans le roman∎ they don't go in for injections so much nowadays ils ne sont pas tellement pour les piqûres de nos jours;∎ why do scientists go in for all that jargon? pourquoi est-ce que les scientifiques utilisent tout ce jargon?(e) (apply for → job, position) poser sa candidature à, postuler(a) (enter → building, house) entrer dans; (→ activity, profession) entrer à ou dans; (→ politics, business) se lancer dans;∎ she's gone into hospital elle est (r)entrée à l'hôpital;∎ to go into the army (as profession) devenir militaire de carrière; (as conscript) partir au service;∎ he went into medicine il a choisi la médecine(b) (be invested → of effort, money, time)∎ a lot of care had gone into making her feel at home on s'était donné beaucoup de peine pour la mettre à l'aise;∎ two months of research went into our report nous avons mis ou investi deux mois de recherche dans notre rapport(c) (embark on → action) commencer à; (→ explanation, speech) se lancer ou s'embarquer dans, (se mettre à) donner; (→ problem) aborder;∎ I'll go into the problem of your taxes later j'aborderai le problème de vos impôts plus tard;∎ the car went into a skid la voiture a commencé à déraper;∎ to go into hysterics avoir une crise de nerfs;∎ to go into fits of laughter être pris d'un fou rire(d) (examine, investigate) examiner, étudier;∎ you need to go into the question more deeply vous devez examiner le problème de plus près;∎ the matter is being gone into l'affaire est à l'étude(e) (explain in depth) entrer dans;∎ the essay goes into the moral aspects of the question l'essai aborde les aspects moraux de la question;∎ I won't go into details je ne vais pas entrer dans les détails;∎ let's not go into that ne parlons pas de ça(f) (begin to wear) se mettre à porter;∎ to go into mourning prendre le deuil(g) (hit, run into) entrer dans;∎ a car went into him une voiture lui est rentrée dedans∎ to go into a file aller dans un fichier➲ go off∎ she went off to work elle est partie travailler;∎ her husband has gone off and left her son mari l'a quittée;∎ Theatre the actors went off les acteurs ont quitté la scène(b) (stop operating → light, radio) s'éteindre; (→ heating) s'éteindre, s'arrêter; (→ pain) partir, s'arrêter;∎ the electricity went off l'électricité a été coupée∎ the grenade went off in her hand la grenade a explosé dans sa main;∎ the gun didn't go off le coup n'est pas parti;∎ figurative to go off into fits of laughter être pris d'un fou rire(d) (have specified outcome) se passer;∎ the interview went off badly/well l'entretien s'est mal/bien passé;∎ her speech went off well son discours a été bien reçu(e) (fall asleep) s'endormir(f) British (deteriorate → food) s'avarier, se gâter; (→ milk) tourner; (→ butter) rancir; (→ athlete, sportsperson) perdre sa forme;∎ the play goes off in the second half la pièce se gâte pendant la seconde partie∎ he's gone off classical music/smoking il n'aime plus la musique classique/fumer, la musique classique/fumer ne l'intéresse plus;∎ I've gone off the idea cette idée ne me dit plus rien;∎ she's gone off her boyfriend son copain ne l'intéresse plus;∎ funny how you can go off people c'est drôle comme on se lasse des gens parfois(a) (leave with) partir avec;∎ he went off with the woman next door il est parti avec la voisine(b) (make off with) partir avec;∎ someone has gone off with his keys quelqu'un est parti avec ses clés;∎ he went off with the jewels il s'est enfui avec les bijoux➲ go on(a) (move, proceed) aller; (without stopping) poursuivre son chemin; (after stopping) repartir, se remettre en route;∎ you go on, I'll catch up allez-y, je vous rattraperai (en chemin);∎ they went on without us ils sont partis sans nous;∎ after dinner they went on to Susan's house après le dîner, ils sont allés chez Susan;∎ we went on home nous sommes rentrés(b) (continue action) continuer;∎ she went on (with her) reading elle a continué à ou de lire;∎ the chairman went on speaking le président a continué son discours;∎ "and that's not all", he went on "et ce n'est pas tout", a-t-il poursuivi;∎ you can't go on being a student for ever! tu ne peux pas être étudiant toute ta vie!;∎ go on looking! cherchez encore!;∎ go on, ask her vas-y, demande-lui;∎ familiar go on, be a devil vas-y, laisse-toi tenter!;∎ go on, I'm listening continuez, je vous écoute;∎ I can't go on like this! je ne peux plus continuer comme ça!;∎ if he goes on like this, he'll get fired s'il continue comme ça, il va se faire renvoyer;∎ their affair has been going on for years leur liaison dure depuis des années;∎ the party went on into the small hours la soirée s'est prolongée jusqu'à très tôt le matin;∎ life goes on la vie continue ou va son train;∎ they have enough (work) to be going on with ils ont du pain sur la planche ou de quoi faire pour le moment;∎ here's £25 to be going on with voilà 25 livres pour te dépanner∎ he went on to explain why il a ensuite expliqué pourquoi;∎ to go on to another question passer à une autre question;∎ she went on to become a doctor elle est ensuite devenue médecin(d) (be placed, fit) aller;∎ the lid goes on this way le couvercle se met comme ça;∎ I can't get the lid to go on je n'arrive pas à mettre le couvercle;∎ the cap goes on the other end le bouchon se met ou va sur l'autre bout(e) (happen, take place) se passer;∎ what's going on here? qu'est-ce qui se passe ici?;∎ there was a fight going on il y avait une bagarre;∎ a lot of cheating goes on during the exams on triche beaucoup pendant les examens;∎ several conversations were going on at once il y avait plusieurs conversations à la fois;∎ while the war was going on pendant la guerre∎ as the week went on au fur et à mesure que la semaine passait;∎ as time goes on avec le temps, à mesure que le temps passe∎ she does go on! elle n'arrête pas de parler!, c'est un vrai moulin à paroles!;∎ he goes on and on about politics il parle politique sans cesse;∎ don't go on about it! ça va, on a compris!;∎ I don't want to go on about it, but... je ne voudrais pas avoir l'air d'insister, mais...;∎ what are you going on about now? qu'est-ce que vous racontez?∎ what a way to go on! en voilà des manières!(i) (start operating → light, radio, television) s'allumer; (→ heating, motor, power) s'allumer, se mettre en marche∎ he's going on for forty il va sur ses quarante ans(a) (enter → boat, train) monter dans∎ to go on a journey/a holiday partir en voyage/en vacances;∎ to go on a diet se mettre au régime(c) (be guided by) se laisser guider par, se fonder ou se baser sur;∎ the detective didn't have much to go on le détective n'avait pas grand-chose sur quoi s'appuyer ou qui puisse le guider;∎ she goes a lot on instinct elle se fie beaucoup à ou se fonde beaucoup sur son instinct∎ he's going on forty-five il va sur ses quarante-cinq ans;∎ humorous she's fifteen going on forty-five (wise) elle a quinze ans mais elle est déjà très mûre; (old beyond her years) elle a quinze ans mais elle est vieille avant l'âge∎ I don't go much on abstract art l'art abstrait ne me dit pas grand-chose∎ the boss went on and on at her at the meeting le patron n'a pas cessé de s'en prendre à elle pendant la réunion;∎ he's always going on at his wife about money il est toujours sur le dos de sa femme avec les questions d'argent;∎ I went on at my mother to go and see the doctor j'ai embêté ma mère pour qu'elle aille voir le médecin;∎ don't go on at me! laisse-moi tranquille!∎ my parents made us go out of the room mes parents nous ont fait sortir de la pièce ou quitter la pièce;∎ to go out for a meal aller au restaurant;∎ to go out to dinner sortir dîner;∎ to go out for a walk aller se promener, aller faire une promenade;∎ she's gone out to get a paper elle est sortie (pour) acheter un journal;∎ they went out to the country ils sont allés ou ils ont fait une sortie à la campagne;∎ she goes out to work elle travaille en dehors de la maison ou hors de chez elle;∎ he went out of her life il est sorti de sa vie;∎ she was dressed to go out (ready to leave) elle était prête à sortir; (dressed up) elle était très habillée∎ they went out to Africa (travelled) ils sont partis en Afrique; (emigrated) ils sont partis vivre ou ils ont émigré en Afrique∎ to go out with sb sortir avec qn;∎ we've been going out together for a month ça fait un mois que nous sortons ensemble(d) (fire, light) s'éteindre(e) (disappear) disparaître;∎ the joy went out of her eyes la joie a disparu de son regard;∎ the spring went out of his step il a perdu sa démarche légère;∎ all the heart went out of her elle a perdu courage(f) (cease to be fashionable) passer de mode, se démoder;∎ to go out of style/fashion ne plus être le bon style/à la mode;∎ familiar that hairstyle went out with the ark cette coiffure remonte au déluge∎ the tide has gone out la marée est descendue, la mer s'est retirée;∎ the tide goes out 6 kilometres la mer se retire sur 6 kilomètres∎ I went out to see for myself j'ai décidé de voir par moi-même;∎ we have to go out and do something about this il faut que nous prenions des mesures ou que nous fassions quelque chose(i) (be sent → letter) être envoyé; (be published → brochure, pamphlet) être distribué; (be broadcast → radio or television programme) être diffusé(j) (feelings, sympathies) aller;∎ our thoughts go out to all those who suffer nos pensées vont vers tous ceux qui souffrent;∎ my heart goes out to her je suis de tout cœur avec elle dans son chagrin∎ Agassi went out to Henman Agassi s'est fait sortir par Henman∎ she went all out to help us elle a fait tout son possible pour nous aider□➲ go over(a) (move overhead) passer;∎ I just saw a plane go over je viens de voir passer un avion∎ I went over to see her je suis allé la voir;∎ they went over to talk to her ils sont allés lui parler;∎ to go over to Europe aller en Europe(d) (change, switch) changer;∎ I've gone over to another brand of washing powder je viens de changer de marque de lessive;∎ when will we go over to the metric system? quand est-ce qu'on va passer au système métrique?(e) (change allegiance) passer, se joindre;∎ he's gone over to the Socialists il est passé dans le camp des socialistes;∎ she went over to the enemy elle est passée à l'ennemi(f) (be received) passer;∎ the speech went over badly/well le discours a mal/bien passé(a) (move, travel over) passer par-dessus;∎ the horse went over the fence le cheval a sauté (par-dessus) la barrière;∎ we went over a bump on a pris une bosse∎ would you go over my report? voulez-vous regarder mon rapport?(c) (repeat) répéter; (review → notes, speech) réviser, revoir; (→ facts) récapituler, revoir; School réviser;∎ she went over the interview in her mind elle a repassé l'entretien dans son esprit;∎ I kept going over everything leading up to the accident je continuais de repenser à tous les détails qui avaient conduit à l'accident;∎ let's go over it again reprenons, récapitulons;∎ he goes over and over the same stories il rabâche les mêmes histoires∎ let's go over now to our Birmingham studios passons l'antenne à notre studio de Birmingham;∎ we're going over live now to Paris nous allons maintenant à Paris où nous sommes en direct(move in front of) passer devant; (move beyond) dépasser➲ go round∎ is there enough cake to go round? est-ce qu'il y a assez de gâteau pour tout le monde?;∎ to make the food go round ménager la nourriture∎ we went round to his house nous sommes allés chez lui;∎ I'm going round there later on j'y vais plus tard(d) (be continuously present → idea, tune)∎ that song keeps going round in my head j'ai cette chanson dans la tête(e) (spin → wheel) tourner;∎ figurative my head's going round j'ai la tête qui tourne(f) (make a detour) faire un détour;∎ to go round the long way faire un long détour(tour → museum) faire le tour de;∎ I hate going round the shops j'ai horreur de faire les boutiques(a) (crowd, tunnel) traverser;∎ figurative a shiver went through her un frisson l'a parcourue ou traversée(b) (endure, experience) subir, souffrir;∎ he's going through hell c'est l'enfer pour lui;∎ we all have to go through it sometime on doit tous y passer un jour ou l'autre;∎ I can't face going through all that again je ne supporterais pas de passer par là une deuxième fois;∎ after everything she's gone through après tout ce qu'elle a subi ou enduré;∎ we've gone through a lot together nous avons vécu beaucoup de choses ensemble∎ she goes through a pair of tights a week elle use une paire de collants par semaine;∎ I've gone through the toes of my socks j'ai usé ou troué mes chaussettes au bout;∎ humorous how many assistants has he gone through now? combien d'assistants a-t-il déjà eus?;∎ his novel has gone through six editions il y a déjà eu six éditions de son roman(d) (examine → accounts, document) examiner, vérifier; (→ list, proposal) éplucher; (→ mail) dépouiller; (→ drawer, pockets) fouiller (dans); (→ files) chercher dans; (sort) trier;∎ we went through the contract together nous avons regardé ou examiné le contrat ensemble;∎ did customs go through your suitcase? est-ce qu'ils ont fouillé votre valise à la douane?;∎ he went through her pockets il a fouillé ses poches(e) (of bill, law) être voté;∎ the bill went through Parliament last week le projet de loi a été voté la semaine dernière au Parlement∎ Music let's go through the introduction again reprenons l'introduction;∎ we had to go through the whole business of applying for a visa nous avons dû nous farcir toutes les démarches pour obtenir un visa∎ let's go through it again from the beginning reprenons dès le début(a) (travel through, penetrate) passer, traverser(b) (offer, proposal) être accepté; (business deal) être conclu, se faire; (bill, law) passer, être voté; (divorce) être prononcé;∎ the adoption finally went through l'adoption s'est faite finalement∎ to go through with sth aller jusqu'au bout de qch, exécuter qch;∎ he'll never go through with it il n'ira jamais jusqu'au bout;∎ they went through with their threat ils ont exécuté leur menace∎ the two things often go together les deux choses vont souvent de pair(a) (move towards) aller vers(b) (effort, money) être consacré à;∎ all her energy went towards fighting illiteracy elle a dépensé toute son énergie à combattre l'analphabétisme➲ go under(b) figurative (fail → business) couler, faire faillite; (→ project) couler, échouer; (→ person) échouer, sombrer(c) (under anaesthetic) s'endormir(a) (move, travel underneath) passer par-dessous∎ to go under a false/different name utiliser ou prendre un faux nom/un nom différent;∎ a glue that goes under the name of Stikit une colle qui s'appelle Stikit➲ go up∎ to go up to town aller en ville;∎ I'm going up to bed je monte me coucher;∎ have you ever gone up in an aeroplane? êtes-vous déjà monté en avion?;∎ going up! (in lift) on monte!;∎ to go up in the world faire son chemin(b) (increase → amount, numbers) augmenter, croître; (→ price) monter, augmenter; (→ temperature) monter, s'élever;∎ rents are going up les loyers sont en hausse;∎ meat is going up (in price) (le prix de) la viande augmente;∎ to go up in sb's estimation monter dans l'estime de qn(c) (sudden noise) s'élever;∎ a shout went up un cri s'éleva∎ new buildings are going up all over town de nouveaux immeubles surgissent dans toute la ville(e) (explode, be destroyed) sauter, exploser∎ before the curtain goes up avant le lever du rideau∎ she went up to Oxford in 1950 elle est entrée à Oxford en 1950∎ he went up for murder il a fait de la taule pour meurtre∎ they look set to go up to the First Division ils ont l'air prêts à entrer en première divisionmonter;∎ to go up a hill/ladder monter une colline/sur une échelle;∎ Music the pianist went up an octave le pianiste a monté d'une octave;∎ to go up to sb/sth se diriger vers qn/qch;∎ the path goes up to the front door le chemin mène à la porte d'entrée∎ the book only goes up to the end of the war le livre ne va que jusqu'à la fin de la guerre;∎ I will go up to £100 je veux bien aller jusqu'à 100 livres(a) (accompany, escort) accompagner, aller avec;∎ figurative to go with the crowd suivre la foule ou le mouvement;∎ you have to go with the times il faut vivre avec son temps(b) (be compatible → colours, flavours) aller avec;∎ that hat doesn't go with your suit ce chapeau ne va pas avec ton ensemble;∎ a white Burgundy goes well with snails le bourgogne blanc se marie bien ou va bien avec les escargots(c) (be part of) aller avec;∎ the flat goes with the job l'appartement va avec le poste;∎ the sense of satisfaction that goes with having done a good job le sentiment de satisfaction qu'apporte le travail bien fait;∎ mathematical ability usually goes with skill at chess des capacités en mathématiques vont souvent de pair avec un don pour les échecs∎ euphemism he's been going with other women (having sex) il a été avec d'autres femmesse passer de, se priver de;∎ he went without sleep or without sleeping for two days il n'a pas dormi pendant deux jourss'en passer;∎ we'll just have to go without il faudra s'en passer, c'est toutⓘ Do not pass go, (do not collect £200/$200) Au Monopoly les joueurs tirent parfois une carte qui les envoie sur la case "prison". Sur cette carte sont inscrits les mots do not pass go, do not collect £200 (ou bien do not collect $200 s'il s'agit de la version américaine). Cette phrase, dont la version française est "ne passez pas par la case départ, ne recevez pas 20 000 francs", est utilisée de façon allusive et sur le mode humoristique dans différents contextes: on dira par exemple you do that again and you're going straight to jail, Bill. Do not pass go, do not collect $200 ("refais ça, Bill, et je t'assure que tu iras droit en prison). On peut également utiliser cette expression lorsque quelqu'un essaie de mener un projet à bien mais rencontre des obstacles: the country is trying hard to get back on its feet but because of the civil war it has not even been allowed to pass go, let alone collect £200 ("le pays fait de son mieux pour se rétablir mais la guerre civile n'arrange rien, bien au contraire").ⓘ Go ahead, make my day C'est la formule prononcée par l'inspecteur Harry Callahan (incarné par Clint Eastwood) dans le film Sudden Impact (1983) lorsqu'il se trouve confronté à un gangster. Il s'agit d'une façon d'encourager le bandit à se servir de son arme afin de pouvoir l'abattre en état de légitime défense: "allez, vas-y, fais-moi plaisir". On utilise cette formule par allusion au film et en réaction à une personne qui vient de proférer des menaces. Ainsi, le président Reagan s'en servit en s'adressant à des travailleurs qui menaçaient de se mettre en grève.
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