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21 venta
f.1 sale.de venta en… on sale at…estar en venta to be for saleventa ambulante street vendingventa por catálogo mail-order sellingventa al contado cash saleventa por correo o por correspondencia mail-order sellingventa a crédito credit saleventa directa direct sellingventa a domicilio door-to-door sellingventa al por mayor wholesaleventa al por menor retailventa pública public auction2 sales.han aumentado/caído las ventas sales have risen/fallen3 country inn (posada).* * *1 (acción) sale, selling2 (hostal) country inn; (restaurante) restaurant\'En venta' "For sale"'Venta de pisos' "Flats for sale"estar a la venta to be on salecontrato de venta bill of saledepartamento de ventas sales departmentprecio de venta selling priceprecio de venta al público retail priceventa a domicilio door-to-door sellingventa a plazos hire purchase, US instalment planventa al contado cash saleventa al por mayor /venta al por menor wholesale / retailventa postbalance clearance sale, US post-inventory saleventa por correo mail order* * *noun f.* * *SF1) (Com) sale•
a la venta — on saleponer algo a la venta — to put sth on o up for sale
•
de venta, de venta únicamente en farmacias — available only at chemists'•
en venta, estar en venta — to be (up) for sale, be on the marketventa a plazos — hire purchase, installment plan (EEUU)
venta callejera — peddling, hawking
venta de garaje — ( esp Méx) garage sale
venta por cuotas — hire purchase, installment plan (EEUU)
venta pública — public sale, auction
2) † (=posada) country inn3) (Caribe, Méx) (=tienda) small shop, stall( Cono Sur) [de feria, exposición] stall, booth* * *1) (Com) sale2) ( posada) (arc) inn, hostelry (arch)* * *1) (Com) sale2) ( posada) (arc) inn, hostelry (arch)* * *venta11 = country inn.Ex: After lunch at a country inn you will continue on to your overnight accommodation in Drakenberg = Tras el almuerzo en una venta típica, nos dirigiremos hacia Drankenberg, donde pasaremos la noche.
venta22 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex: The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.
Ex: SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex: One of the company's services is the brokering of on-line data base searches.Ex: Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex: The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex: The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex: She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock.* * *A ( Com) salecobra un porcentaje sobre las ventas he earns a percentage on his sales o on each saledepartamento/gerente de ventas sales department/managerlas ventas han mermado este año sales have declined o dropped this yeartrabaja en ventas she works in sales o in the sales departmentse dedica a la compra y venta de coches usados he's in the used car business[ S ] exposición y ventas: Goya 13 visit our showrooms at Goya 13[ S ] muestra gratis, prohibida su venta free sample, not for sale[ S ] prohibida la venta ambulante no hawkers[ S ] venta anticipada de localidades advance ticket salesel libro saldrá a la venta la próxima semana the book will be on sale next weekde venta en kioscos on sale at newsstandsla casa está en venta the house is (up) for sale o is on the marketel coche está en venta the car is for saleCompuestos:cash salewholesaleretailsale of assetsticket salesgarage salevehicle saleshouse o property salescold selling, cold callingpyramid sellingmail ordermail order* * *
venta sustantivo femenino (Com) sale;
venta al por mayor/menor wholesale/retail;
venta a plazos installment plan (AmE), hire purchase (BrE);
venta por catálogo or correo mail order;
pronto saldrá a la venta it will be on sale soon;
estar en or a la venta [coche/bicicleta] to be for sale;
[ casa] to be (up) for sale
venta f Com Fin sale: estará a la venta este fin de semana, it will be on sale this weekend
no está en venta, it's not for sale
venta a plazos, hire purchase, US installment plan
venta al contado, cash sale
venta al por mayor/al por menor, wholesale/retail
' venta' also found in these entries:
Spanish:
almacén
- despacho
- erradicación
- homologar
- negocio
- pormenor
- postventa
- posventa
- PVP
- replantear
- salida
- subasta
- tenderete
- callejero
- expendio
- precio
- prohibir
- saldo
- traspaso
English:
asking price
- average
- ban
- bazaar
- bonded warehouse
- car-boot sale
- cash sale
- cash-and-carry
- disposal
- footwear
- for
- hard sell
- insider dealing
- insider trading
- issue
- opposite
- outlaw
- outlet
- P.O.S.
- percentage
- release
- retail
- retail outlet
- retail price
- retail sale
- retailing
- ring up
- sale
- sell
- sell-out
- selling
- selling price
- showroom
- ticket agency
- wholesale
- bill
- business
- carry
- cash
- deal
- dealer
- hard
- mail
- market
- out
- prescription
- print
- recommend
- ticket
- withdraw
* * *venta nf1. [acción] sale;de venta en tiendas especializadas on sale in specialist shops o at specialist retailers;estar en venta to be for sale;poner a la venta [casa] to put up for sale;[producto] to put on sale;salir a la venta [producto] to go on sale;el equipo de ventas the sales teamventa ambulante street vending;venta automatizada vending-machine sale;venta por catálogo mail-order selling;venta al contado cash sale;venta por correo mail-order selling;venta por correspondencia mail-order selling;venta a crédito credit sale;venta directa direct selling;venta a domicilio door-to-door selling;venta en línea on-line selling;venta al por mayor wholesale;venta al por menor retail;ventas nacionales domestic sales;venta on-line on-line selling;venta piramidal pyramid selling;venta sobre plano sale of customized goods;venta a plazos sale by instalments, Br hire purchase;venta pública public auction;venta telefónica telephone sales2. [cantidad] sales;la venta de hoy ha sido importante sales have been strong today;han aumentado/caído las ventas sales have risen/fallen;una novela que arrasa en ventas a novel with phenomenal sales3. [posada] country inn4.La Venta [centro arqueológico] = ancient Olmec city near the town of Villahermosa, Mexico* * *f sale;en venta for sale;estar/poner a la venta be/put on sale* * *venta nf1) : sale2)venta al detalle : retail sales* * *venta n sale -
22 traffic
сущ.1) общ. движение; сообщение; транспортSee:2) трансп. перевозки; грузооборот ( количество перевозимого груза или пассажиров); фрахт, грузыAir freight traffic is expected to grow at an average rate of 6% to 7% per year. — Объем авиационного грузооборота, согласно ожиданиям, будет в среднем расти на 6-7% в год.
See:3) связь (количество принимаемых и передаваемых телеграмм, радиограмм, переговоров)See:5) комп. траффик (объем данных, получаемых сервером (входящий трафик) или отправляемых сервером (исходящий трафик))6) комп., рекл. посещаемость ( сайта или страницы в интернет)а) (количество посетителей веб-сайта или его определенной страницы за единицу времени)See:See:hit 4)* * *. Количество посетителей web-сайта (или его определенной страницы) за единицу времени (день, месяц и т.д.). Некоторые вкладывают в понятие траффика не кол-во посетителей, а кол-во хитов за единицу времени. . Internet advertisement .* * * -
23 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
24 venta2
2 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex. The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.Ex. SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex. One of the company's services is the brokering of on-line data base searches.Ex. Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex. The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex. The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex. She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.----* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock. -
25 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
26 business
сущ.1) общ. дело, занятие ( в отличие от отдыха и развлечений)COMBS:
business contacts — деловые контакты [связи\]
It's time to get down to business. — Настало время заняться делом.
See:2) упр. специальность, работа, профессиональная деятельностьThe women were extremely grateful for the help, prompting Sullivan to make a business of helping single mothers. — Женщины были чрезвычайно благодарны и предлагали Салливану профессионально заняться помощью матерям-одиночкам.
Syn:3)а) общ. дело, долг, круг обязанностей, сфера ответственности, назначениеA soldier's business is to defend his country. — Долг солдата защищать свою страну.
It's your own business. — Это ваше личное дело.
б) общ. дело, начинание, предприятие; сделка, операция4)а) общ. коммерческая деятельность, бизнес; торговляATTRIBUTES:
retail [wholesale\] business — розничная [оптовая\] торговля
A good product doesn't mean it's a good business. — Хороший продукт не означает хороший бизнес.
COMBS:
business relations — деловые отношения, торговые связи
business advertising — деловая реклама, промышленная реклама (реклама товаров производственного назначения)
business decisions — решения по коммерческим вопросам, деловые решения
business executive — руководящий работник коммерческой структуры, коммерческий руководитель
to do [conduct, transact; drum up\] business — вести коммерческую деятельность
business is brisk [booming, flourishing, thriving\] — торговля идет оживленно [процветает, расширяется\]
business is slack [at a standstill\] — торговля идет вяло [стоит на месте\]
See:advertising business 1), consumer business, direct business, domestic business, export business, import business, indirect business, insurance business, long-tail business, pension business, reinsurance business, short-tail business, wholesale business, business acumen, business advertisement, business advertising, business banner, business client, business consultant, business customer, business demographic information, business economics, business environment, business law, business manager, business market, business practice, business representative, business segment, business travel, business traveller, business visa, business watcher, business continuation insurance, recovery of business, census of businessб) страх. страхование* (употребляется по отношению к определенной совокупности страховых договоров, напр., новых договоров, заключенных в течение отчетного периода, или всех договоров, остающихся в силе на определенный момент; также может употребляться по отношению к страховым премиям, полученным или причитающимся к получению по определенной совокупности страховых полисов)See:в) юр., брит. деловая активность (закон "О недобросовестных условиях контракта" от 1977 г. определяет данное понятие как профессиональную деятельность или деятельность, связанную со службой в правительственных структурах и в любом органе государственной власти или местного самоуправления)See:5) эк. предприятие (обычно, торговое), фирмаATTRIBUTES:
to manage [operate, run\] a business — управлять торговым предприятием
to run [be in charge of\] a business — руководить предприятием
to buy into [buy out\] a business — купить долю в предприятии [выкупить предприятие\]
His business is growing very fast. — Его фирма быстро набирает обороты.
Syn:See:business auto policy, business delivery, business insurance, business interruption insurance, business liability insurance, business life insurance, business personal property, business overhead expense insurance, business owners policy, business-to-business6) эк. бизнес, деловые круги ( как противопоставление государству или государственному сектору)Syn:enterprise 2) б)See:7) торг., амер. клиентура, покупатели, аудитория
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бизнес: любые предприятия, деятельность, сделки, которые призваны производить или предоставлять потребителям товары и услуги в целях получения прибыли. -
27 investment
сущ.1) эк., часто мн. инвестиция, капиталовложение, капитальное вложениеа) (ресурсы, вкладываемые в создание производственных или потребительских благ; как правило, имеется в виду вложение денег, но могут подразумеваться также материальные или трудовые ресурсы; в русском языке часто употребляется во множественном числе)to attract investment into [to\] a region — привлекать инвестиции в регион
to attract investment from individual, bank and corporate investors — привлекать инвестиции со стороны индивидуальных, банковских и корпоративных инвесторов
Our aim is not only to attract investment to the UK but to keep it here too. — Наша цель не только привлечь инвестиции в Великобританию, но и удержать и их в стране.
France attracts 9% of all foreign investment in OECD countries. — Франция привлекает 9% всех иностранных инвестиций в странах ОЭСР.
investment market — инвестиционный рынок, рынок инвестиций
See:alternative investment, brownfield investment, capital investment, cash investment, cash-equivalent investment, collective investments, current asset investment, debt investment 3), direct investment, domestic investment, environmental investment, equity investment 2) б), financial investment, fixed asset investment, follow-up investment, foreign investment, greenfield investment, industrial investments, intangible investment, international investment, inventory investment, leveraged investment, money market investment, mutual investments, passive investments, portfolio investment, real estate investment, real investment, shared investment, strategic investment, tangible investment, unquoted investment, viatical investment, assumed investment return, guaranteed investment contract, investment adviser, investment analyst, investment bond, investment insurance, investment manager, investment position, return on investment, investment-linked annuity, investor, investee, reinvestment, disinvestmentб) (инструмент, с помощью которого осуществляется вложение средств, напр., облигация, акция и т. п.)You can choose funds that invest in money market investments such as treasury bills, income investments such as bonds, or equity investments such as stocks of large corporations. — Вы можете выбрать фонды, которые вкладывают средства в инвестиционные инструменты денежного рынка (напр., казначейские векселя), в доходные инвестиционные инструменты (напр., облигации) или в долевые инвестиционные инструменты (напр., акции крупных корпораций).
Syn:See:debt investment 2), equity investment 2), а hybrid investment, investment advertisement, investment advertising, investment market, life of investment2) эк. инвестирование, вложение (помещение капитала в физические или финансовые активы с целью получения прибыли)to carry out investment — осуществлять инвестиции [капиталовложения\]
to promote investment — стимулировать инвестиции [капиталовложения\]
See:continuing investment, ethical investment, investment banker, investment broker, investment company, investment dealer, investment group, investment policy, investment trust, Canada Pension Plan Investment Board, before-tax rate of return, hoarding, consumption3) общ. затраты, вложения (затраты какого-л. ресурса)The work also requires a huge investment of time. — Работа также требует огромных затрат времени.
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капиталовложение (инвестиция): 1) помещение средств в финансовые активы для получения процентов и дивидендов, а также в надежде на рост стоимости активов; подразумевается, что сохранность основной суммы инвестиций имеет принципиальное значение (в отличие от спекуляции); инвестиции могут быть финансовыми (вложение денег) или состоять в усилиях, затраченном времени; 2) покупка машин, оборудования, недвижимости.* * ** * *Инвестиция, инвестирование. . Словарь экономических терминов .* * *1. совокупность затрат, реализуемых в форме долгосрочных вложений капитала в промышленность, сельское хозяйство, транспорт и др. с отсроченной отдачей2. вложение капитала внутри страны или заграницей в предприятия промышленности, транспорта и т. п. с целью получения прибыли -
28 spot
spot
1. noun1) (a small mark or stain (made by mud, paint etc): She was trying to remove a spot of grease from her skirt.) mancha2) (a small, round mark of a different colour from its background: His tie was blue with white spots.) punto3) (a pimple or red mark on the skin caused by an illness etc: She had measles and was covered in spots.) grano4) (a place or small area, especially the exact place (where something happened etc): There was a large number of detectives gathered at the spot where the body had been found.) sitio, lugar5) (a small amount: Can I borrow a spot of sugar?) poquito
2. verb1) (to catch sight of: She spotted him eventually at the very back of the crowd.) ver2) (to recognize or pick out: No-one watching the play was able to spot the murderer.) reconocer•- spotless- spotlessly
- spotlessness
- spotted
- spotty
- spottiness
- spot check
- spotlight
3. verb1) (to light with a spotlight: The stage was spotlit.)2) (to show up clearly or draw attention to: The incident spotlighted the difficulties with which we were faced.)•- on the spot
- spot on
spot1 n1. grano2. lunar / topo3. lugar / sitiospot2 vb notar / verthey've spotted us! ¡nos han visto!
spot /(e)s'pot/ sustantivo masculino (pl ( anuncio) commercial, advertisement (BrE) ' spot' also found in these entries: Spanish: afear - aprieto - apuro - brete - débil - debilidad - flaca - flaco - grano - lance - llaga - luminosa - luminoso - lunar - mancha - merendero - paraje - parte - pinta - rincón - salir - sebo - solana - acto - atinado - caer - chispear - clavado - conflictivo - encontrar - espinilla - paso - preciso - punto - vaina - ver English: beauty spot - come off - commercial - penalty spot - spot - spot-check - spot-on - tight - beauty - blind - breezy - distant - frozen - hide - hot - place - rooted - sun - tender - trouble - wondertr[spɒt]2 (mark, stain) mancha3 (blemish, pimple) grano4 (place) sitio, lugar nombre masculino■ what a lovely spot for a picnic! ¡qué lugar más bonito para un picnic!5 (area of body) punto; (flaw) mancha■ weak spot punto débil, punto flaco6 (fix, trouble) lío, aprieto, apuro7 (place in broadcast) espacio■ a spot of bother un problemilla, un pequeño disgusto9 (position) puesto10 familiar (spotlight) foco1 (notice) darse cuenta de, notar; (see) ver; (recognize) reconocer; (find) encontrar, descubrir; (catch out) pillar■ can you spot the mistake? ¿puedes descubrir el error?2 (mark with spots) motear; (stain) manchar, salpicar1 SMALLBRITISH ENGLISH/SMALL (rain) chispear, lloviznar1 (price, cash) contante, al contado\SMALLIDIOMATIC EXPRESSION/SMALLon the spot (at once, then and there) en ese mismo momento, en el acto, allí mismo 2 (at the place of the action) en el lugar del los hechos, en el lugar del crimen 3 (without moving away) en el lugarto see spots before one's eyes ver manchasto put somebody on the spot poner a alguien en un aprietoto spot the winner elegir el ganadorpenalty spot punto de penaltispot cash dinero contantespot check control nombre masculino hecho al azarspot fine multa que se paga en el actospot welding soldadura por puntos1) stain: manchar2) recognize, see: ver, reconocerto spot an error: descubrir un errorspot vi: mancharsespot adj: hecho al azara spot check: un vistazo, un control aleatoriospot n1) stain: mancha f2) dot: punto m3) pimple: grano mto break out in spots: salirle granos a alguien4) predicament: apuro m, aprieto m, lío min a tight spot: en apuros5) place: lugar m, sitio mto be on the spot: estar en el lugaradj.• contante adj.• disponible adj.n.• asiento s.m.• chafarrinón s.m.• desdoro s.m.• deslustre s.m.• espacio publicitario s.m.• lugar s.m.• lunar s.m.• mancha s.f.• mancilla s.f.• mácula s.f.• paraje s.m.• pinta s.f.• puesto s.m.• sitio s.m.v.• amancillar v.• chafarrinar v.• macular v.• manchar v.• mancillar v.• tiznar v.• vislumbrar v.
I spɑːt, spɒt1)a) ( dot - on material) lunar m, mota f, pepa f (Col, Ven fam); (- on animal's skin) mancha fto knock spots off something/somebody — (colloq) darle* cien or cien mil vueltas a algo/alguien (fam), darle* sopas con honda(s) a algo/alguien (Esp fam)
b) (blemish, stain) mancha fc) ( pimple) (BrE) grano m, espinilla f (AmL)she broke out o came out in spots — le salieron granos
2)a) (location, place) lugar m, sitio mon the spot: firemen were quickly on the spot los bomberos se presentaron sin demora en el lugar del siniestro; he had to decide on the spot tuvo que decidir en ese mismo momento; they were killed on the spot los mataron allí mismo; on-the-spot fine multa que se paga en el acto; to be rooted to the spot — quedarse clavado en el sitio or paralizado
b) ( difficult situation)to be in a (tight) spot — estar* en apuros or en un lío or en un aprieto
to put somebody on the spot — poner* a alguien en un apuro or aprieto
3) (of character, personality) punto myou've touched a rather sore spot there — has puesto el dedo en la llaga
to have a soft spot for somebody/something — (colloq) tener* debilidad por alguien/algo
to hit the spot — (esp AmE) caer* muy bien
4)a) ( drop) gota fb) ( small amount) (BrE colloq) (no pl)do you fancy a spot of supper? — ¿quieres cenar algo?
5) (Rad, TV) ( time) espacio ma commercial spot — un spot publicitario, una cuña publicitaria, un anuncio
6) (position, job) (AmE) puesto m7) spotlight
II
1) \<\<error\>\> descubrir*; \<\<bargain\>\> encontrar*he finally spotted her in the crowd — al final la vio or la divisó or (AmL tb) la ubicó entre el gentío
2) ( mark) (usu pass) manchar[spɒt]1. N1) (=dot) lunar m- knock spots off sb2) (=stain, mark) mancha fspots of blood/grease — manchas de sangre/grasa
3) (Med) (=pimple) grano m, granito m•
she broke out or came out in spots — (=pimples) le salieron granos en la piel; (=rash) le salió un sarpullido, le salieron granos en la pielbeauty 2.•
he's covered in spots — (=pimples) está lleno de granos; (=rash) le ha salido un sarpullido por todo el cuerpo, está lleno de granos4) (=place) sitio m, lugar m ; (=scene) escena f, escenario mit's a lovely spot for a picnic — es un sitio or lugar precioso para un picnic
a tender spot on the arm — un punto or lugar sensible en el brazo
•
an accident black spot — un punto negro para los accidentes•
on the spot — (=immediately) en el acto; (=there) en el mismo sitioluckily they were able to mend the car on the spot — afortunadamente consiguieron arreglar el coche allí mismo
the firemen were on the spot in three minutes — los bomberos acudieron or llegaron en tres minutos
to pay cash on the spot — (US) pagar al contado
•
his soft spot — su debilidad, su punto flaco, su lado flaco (LAm)•
his weak spot — su debilidad, su punto flaco, su lado flaco (LAm)to know sb's weak spots — conocer las debilidades de algn, saber de qué pie cojea algn *
- touch a sore spot5) (Brit) * (=small quantity) poquito m, pizca fjust a spot, thanks — un poquitín, gracias
•
we had a spot of rain yesterday — ayer se sintieron gotas de lluvia6) (=difficulty) apuro m, aprieto m•
to be in a (tight) spot — estar en un apuro or aprieto•
now I'm really on the spot — ahora me veo de verdad entre la espada y la pared•
to put sb on the spot — (=put in difficulty) poner a algn en un apuro or aprieto; (=compromise) comprometer a algn7) (Rad, Theat, TV) (in show) espacio m ; (Rad, TV) (=advertisement) espacio m publicitario8) * (=spotlight) foco m2. VT1) (with mud etc) salpicar, manchar ( with de)2) (=notice) darse cuenta de, notar; (=see) observar, darse cuenta de; (=recognize) reconocer; (=catch out) coger, pillar3.VI4.CPDspot-checkspot check N — comprobación f en el acto, reconocimiento m rápido
spot market N — mercado m al contado
spot price N — precio m de entrega inmediata
spot remover N — quitamanchas m inv
spot survey N — inspección f sorpresa
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I [spɑːt, spɒt]1)a) ( dot - on material) lunar m, mota f, pepa f (Col, Ven fam); (- on animal's skin) mancha fto knock spots off something/somebody — (colloq) darle* cien or cien mil vueltas a algo/alguien (fam), darle* sopas con honda(s) a algo/alguien (Esp fam)
b) (blemish, stain) mancha fc) ( pimple) (BrE) grano m, espinilla f (AmL)she broke out o came out in spots — le salieron granos
2)a) (location, place) lugar m, sitio mon the spot: firemen were quickly on the spot los bomberos se presentaron sin demora en el lugar del siniestro; he had to decide on the spot tuvo que decidir en ese mismo momento; they were killed on the spot los mataron allí mismo; on-the-spot fine multa que se paga en el acto; to be rooted to the spot — quedarse clavado en el sitio or paralizado
b) ( difficult situation)to be in a (tight) spot — estar* en apuros or en un lío or en un aprieto
to put somebody on the spot — poner* a alguien en un apuro or aprieto
3) (of character, personality) punto myou've touched a rather sore spot there — has puesto el dedo en la llaga
to have a soft spot for somebody/something — (colloq) tener* debilidad por alguien/algo
to hit the spot — (esp AmE) caer* muy bien
4)a) ( drop) gota fb) ( small amount) (BrE colloq) (no pl)do you fancy a spot of supper? — ¿quieres cenar algo?
5) (Rad, TV) ( time) espacio ma commercial spot — un spot publicitario, una cuña publicitaria, un anuncio
6) (position, job) (AmE) puesto m7) spotlight
II
1) \<\<error\>\> descubrir*; \<\<bargain\>\> encontrar*he finally spotted her in the crowd — al final la vio or la divisó or (AmL tb) la ubicó entre el gentío
2) ( mark) (usu pass) manchar -
29 Anzeigenleiter
Anzeigenleiter
advertisement director (Br.), advertisement (publicity, advertising, US) manager -
30 department
сущ.сокр. dept1) эк., упр. отдел, отделение, подразделение, бюро; цех (специализированная часть организации, напр., компании, магазина)grocery department — продовольственный [продуктовый\] отдел ( в магазине)
factory department — отдел [цех\] предприятия
head of department [department head\] — начальник отдела
Syn:See:account department, accounting department 2), advertisement department, advertising department, analysis department, assembling department, audit department, budget department, claims department, compliance department, customer service department, export department, food department 2), headache department, inspection department, investor relations department, new product department, personnel department, planning department, purchasing department, organization department, functional department, segment, service department, shipping department, traffic department, proxy department, department manager 1), department supervisor2)а) гос. упр. департамент, управление, министерство (в Великобритании и некоторых других странах: правительственный орган, специализирующийся на работе в определенной области; входит в название некоторых министерств)Syn:See:Department of State 2), Cabinet Office, Department for Constitutional Affairs, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport 1), Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department of State 2)б) гос. упр., амер. министерствоSyn:See:Commerce Department, Department of Agriculture, Department of Commerce, Department of Commerce and Labor, Department of Defense, Department of Education, Department of Energy, Department of Health and Human Services, Department of Homeland Security, Department of Housing and Urban Development, Department of Justice, Department of Labor, Department of State 1), Department of the Interior, Department of the Treasury, Department of Transportation, Department of Veterans Affairs, State Department, Treasury Department, US Department of Commerce, Department of the Army3) общ. область, сфера, отрасль (область знаний кого-л., сфера деятельности или ответственности кого-л.)Cooking is not my department. — Кулинария — это не для меня [это не моя область\].
Paying the bills is not my department. — Оплата счетов — не мое занятие.
Getting the kids to bed is my department. — Укладывать детей спать — моя обязанность.
4) обр. кафедра, факультет (колледжа, университета)Syn:division 1)See:5) гос. упр., франц. департамент ( административный округ во Франции)See:
* * *
департамент, отдел: группа сотрудников компании, которая имеет определенный круг обязанностей.* * *. . Словарь экономических терминов . -
31 display
1. сущ.1) общ. показ, демонстрацияfashion display — демонстрация [показ\] мод
Syn:See:2) марк. презентация, показ; выставка, выкладка, экспозиция ( рекламных материалов и товаров в магазине)See:display advertising 2), display manager 1) shelf display, product display, shop display, merchandising3) общ. проявление, демонстрация; выставление на показ4) торг. = merchandise displaySee:aisle display, end-aisle display, assortment display, in-store display, closed display, open display, bulk display, case display, ceiling display5)а) комп. дисплей ( устройство для визуального отображения информации), экран, монитор; индикаторblack-and-white display — черно-белый [монохромный\] дисплей
computer display — монитор [дисплей\] компьютера, компьютерный монитор [дисплей\]
See:б) комп. индикация, отображение, вывод ( данных)6) СМИ, полигр. выделение особым шрифтом2. гл.1) общ. выставлять, показывать, демонстрироватьCity approval is required to place signs or display goods on sidewalks. — Для того, чтобы размещать знаки или экспонировать товары на тротуарах требуется разрешение городских властей.
What business plan can be used for web stores that only display goods on their website but do not handle the business transactions themselves. — Какой бизнес-план может использоваться интернет-магазинами, которые только демонстрируют товары, но не осуществляют самих продаж.
Hosiery is displayed on shelfs in a great variety of styles and colours. — Чулочные изделия выставлены на полках в большом ассортименте стилей и цветов.
2) общ. обнаруживать, проявлять, демонстрироватьto display one's character/strength/intelligence — проявить [показать\] характер/силу/ум
3) торг. выкладывать, экспонировать ( товар)The only easy sales job is to simply display the products on the shelf, allowing prospects to choose for themselves. — Единственная простая торговая работа заключается в том, чтобы просто выложить товары на полку, предоставив потенциальным покупателям возможность самостоятельно выбрать подходящие им товары.
See:4) комп. отображать, выводить (данные, напр., на экран)to display data [information\] — отображать данные
* * *
1) дисплей: экран компьютера; 2) презентация (показ, выставка) рекламных материалов в магазине; витрина.* * *-----показ, демонстрация1. прием рекламы в виде непосредственного предложения товара или указания на его наличие2. экспозиции на витринах и прилавках3. объявления в рекламе на транспорте -
32 house
1. сущ.1) общ. дом; жилищеSee:2) эк., юр. компания, фирма, заведение, учреждениеSee:acceptance house, accepting house, barter house, confirming house, coffee house, custom house, eating house, export finance house, export house, factoring house, finance house, fulfilment house, gaming house, list house, wholesale house, house manager 2), 3)3) гос. упр. палата (парламента; обычно с прописной буквы)Syn:See:bicameral, House of Commons, House of Delegates, House of Lords, House of Representatives, house calendar4) эк. семья, домашнее хозяйствоSyn:See:5) т. игр казино, игорный дом; множество игроков6) театр; кинотеатр; зрители, публика; представление, сеансfull / packed house — аншлаг, полный зал
Syn:See:2. прил.эк. внутрифирменный, корпоративный, домашний ( относящийся к своей организации)See:house advertisement, house advertising, house journal, house maintenance requirements, house call, house shop, house style, house agency, house bill of lading, House Air Waybill3. гл.общ. предоставлять жилище
* * *
"дом": 1) разг. название Лондонской фондовой биржи; торговый зал биржи; 2) фирма, компания (в т. ч. банковская, брокерская).* * *• /vt/ размещать• 1) дом; 2) фирма -
33 quality
1. сущ.сокр. qlty1) эк. качество; уровень качестваquality classification — классификация [сортировка\] по качеству
quality testing [test\] — проверка качества
quality of performance — качество выполнения [исполнения\]
quality manual — руководство по обеспечению [повышению\] качества (продукции)
best quality — высший сорт, высшее качество
Syn:See:asset quality, bank quality, customer quality, management quality, manager's qualities, product quality, quality certificate, quality certification, quality competition, quality control, quality defect, quality guarantee, quality label, quality of design, quality of service, quality manager, satisfier, dissatisfier, delighter, premium quality2) эк. высокое качество; добротность3) общ. качество, свойство, признак; характерная особенность (чего-л. или кого-л.)to show one's qualities — показать [проявить\] себя, обнаружить [проявить\] черты своего характера
physical [chemical\] qualities of smth. — физические [химические\] свойства чего-л.
He's got all the qualities to be a leader. — У него есть все качества, необходимые для того, чтобы стать лидером.
Syn:4) общ., устар. знатность, положение в обществе2. прил.people of quality — высшие классы общества, знать, господа
эк. качественный; высококачественный, высокого качестваIf a company requires a high quality advertisement in all markets, it could be preferable to use the best local agencies for each target market. — Если компании нужна высококачественная реклама, то желательно на каждом целевом рынке прибегать к услугам лучшего местного рекламного агентства.
See:
* * *
"качество": степень устойчивости и кредитоспособности компании или ценной бумаги, определяемая с помощью рейтингов и др. методов.* * * -
34 Immobiliengeschäft
Immobiliengeschäft
real-estate (property) business;
• Immobiliengeschäfte machen, Immobiliengeschäft haben to trade in real estate;
• Immobiliengesellschaft real-estate company (corporation) (US), property-dealing company, property corporation (US);
• Immobilienhandel dealing in real estate, real-estate transactions;
• im Immobilienhandel einen guten Ruf genießen to be widely respected in the property world;
• Immobilienhändler house agent (Br.), land agent (broker, Br.), real-estate dealer (broker), location factor (US), realtor (US);
• Immobilienhausse boom in the property market;
• Immobilienkonto property (premises) account;
• Immobilienkonzern real estate concern, real-estate conglomerate;
• Immobilienlizenz real-estate licence;
• Immobilienmakler real-estate dealer (broker, agent) (US), house (estate) agent (Br.), trade dealer in land, land agent (jobber, broker, Br.), location factor (US), realtor (US);
• dem Verband nicht angeschlossener Immobilienmakler unattached real-estate agent (US);
• vereinigte Immobilienmaklerkammern association of real-estate boards;
• Immobilienmarkt real-estate market (section), property market (Br.);
• Immobilienmarkt für gewerblich genutzte Grundstücke commercial property sector;
• Immobilienrecht real property law;
• Immobilienrendite verkürzen to bring property yields down;
• Immobilienschwindel real-estate bubble;
• Immobilienspekulant property speculator;
• Immobilientätigkeit real-estate activities;
• Immobilienteil [einer Zeitung] property-advertisement columns, real-estate pages;
• Immobilienverkauf sale of property;
• Immobilienversicherung residence insurance;
• Immobilienverwalter property manager, (Versicherungsgesellschaft) estates manager. -
35 Werbekartei
Werbekartei
publicity index;
• Werbekolonne team of canvassers;
• Werbekonzeption advertising concept, media conception;
• Werbekosten advertising (publicity) expense (expenditure, outlay, costs), media cost;
• Werbekostenpauschale standard deduction for expenses (US);
• Werbekraft publicity (attention, US) value, advertising appeal, selling (pulling) power, (Blickfänger) eye catcher;
• Werbekurzfilm spot[film], quickie;
• Werbekurzspiel advertising sketch;
• Werbeläufer mit Rückenplakat sandwich man;
• Werbeleiter publicity (advertising) manager (director), publicity representative (director), promotion manager;
• Werbeliteratur advertising literature;
• Werbemanager publicity representative;
• Werbemanuskript advertising matter;
• Werbemappe publicity kit;
• Werbemasche publicity gag;
• weiche Werbemasche soft sell in advertising;
• Werbemaßnahmen advertising measures;
• nachfassende Werbemaßnahmen follow-up;
• periodisch unterbrochene Werbemaßnahmen intermittent advertisement (ad, US) campaign. -
36 business
business ['bɪznɪs]1 noun∎ there has been an increase in the number of small businesses throughout the country il y a eu une augmentation du nombre des petites entreprises à travers le pays;∎ he's got a mail-order business il a une affaire ou entreprise de vente par correspondance;∎ would you like to have or to run your own business? aimeriez-vous travailler à votre compte?;∎ business for sale (on sign, in advertisement) commerce à vendre∎ business is good/bad les affaires vont bien/mal;∎ business is slow les affaires ne vont pas;∎ how's business? comment vont les affaires?;∎ business as usual (sign) ouvert;∎ hours of business (sign) heures d'ouverture;∎ to go to London on business aller à Londres pour affaires;∎ a profitable piece of business une affaire rentable ou qui rapporte;∎ we have lost business to foreign competitors nous avons perdu une partie de notre clientèle au profit de concurrents étrangers;∎ we can help you to increase your business nous pouvons vous aider à augmenter votre chiffre d'affaires;∎ the travel business les métiers ou le secteur du tourisme;∎ she's in the fashion business elle est dans la mode;∎ my business is pharmaceuticals je travaille dans l'industrie pharmaceutique;∎ she knows her business elle connaît son métier;∎ he's in business il est dans les affaires;∎ this firm has been in business for 25 years cette entreprise tourne depuis 25 ans;∎ she's in business for herself elle travaille à son compte;∎ to set up in business ouvrir un commerce;∎ he wants to go into business il veut travailler dans les affaires;∎ what's his line of business?, what business is he in? qu'est-ce qu'il fait (comme métier)?;∎ the best in the business le meilleur de tous;∎ I'm not in the business of solving your problems ce n'est pas à moi de résoudre tes problèmes;∎ this shop will be open for business from tomorrow ce magasin ouvrira demain;∎ these high interest rates will put us out of business ces taux d'intérêt élevés vont nous obliger à fermer;∎ to go out of business cesser une activité, faire faillite;∎ he's got no business sense il n'a pas le sens des affaires;∎ she has a good head for business elle a le sens des affaires;∎ to do business with sb faire affaire ou des affaires avec qn;∎ figurative he's a man we can do business with c'est un homme avec lequel nous pouvons traiter;∎ shop that does good business commerce qui marche bien;∎ I've come on business je suis venu pour le travail ou pour affaires;∎ big business is running the country le gros commerce gouverne le pays;∎ selling weapons is big business la vente d'armes rapporte beaucoup d'argent;∎ from now on I'll take my business elsewhere désormais j'irai voir ou je m'adresserai ailleurs;∎ they've put a lot of business our way ils nous ont donné beaucoup de travail;∎ it's bad business to refuse credit c'est mauvais en affaires de refuser le crédit;∎ we're not in the business of providing free meals ce n'est pas notre rôle de fournir des repas gratuits;∎ University a degree in business, a business degree un diplôme de gestion;∎ let's get down to business passons aux choses sérieuses;∎ (now) we're in business! nous voilà partis!;∎ to talk business parler affaires∎ it's my (own) business if I decide not to go c'est mon affaire ou cela ne regarde que moi si je décide de ne pas y aller;∎ what business is it of yours? est-ce que cela vous regarde?;∎ it's none of your business cela ne vous regarde pas;∎ tell him to mind his own business dis-lui de se mêler de ses affaires;∎ I was just walking along, minding my own business, when… je marchais tranquillement dans la rue quand…;∎ what's your business (with him)? que (lui) voulez-vous?;∎ I'll make it my business to find out je m'occuperai d'en savoir plus;∎ people going about their business des gens vaquant à leurs occupations;∎ it's/it's not my business to… c'est/ce n'est pas à moi de…;∎ you had no business reading that letter vous n'aviez pas à lire cette lettre;∎ I could see she meant business je voyais qu'elle ne plaisantait pas;∎ I soon sent him about his business je l'ai vite envoyé promener;∎ familiar he drank like nobody's business il buvait comme un trou;∎ familiar she worked like nobody's business to get it finished elle a travaillé comme un forçat pour tout terminer;∎ British familiar it's the business (excellent) c'est impec'(d) (matter, task)∎ the business of this meeting is the training budget l'ordre du jour de cette réunion est le budget de formation;∎ any other business (on agenda) points mpl divers;∎ any other business? d'autres questions à l'ordre du jour?;∎ she had important business to discuss elle avait à parler d'affaires importantes;∎ that investigation of police misconduct was a dirty business l'enquête sur la bavure policière a été une sale affaire;∎ it's a bad or sad or sorry business c'est une bien triste affaire;∎ this strike business has gone on long enough cette histoire de grève a assez duré;∎ I'm tired of the whole business je suis las de toute cette histoire∎ it was a real business getting tickets for the concert ça a été toute une affaire pour avoir des billets pour le concert∎ the dog did his business and ran off le chien a fait ses besoins et a détaléd'affaires►► Banking business account compte m professionnel ou commercial;business accounting comptabilité f commerciale;business acumen sens m des affaires;business address adresse f professionnelle;business administration gestion f commerciale;business associate associé(e) m,f;business bank banque f d'affaires;business banking operations fpl des banques d'affaires;Commerce business card carte f de visite;business centre centre m des affaires;business class (on aeroplane) classe f affaires;∎ to travel business class voyager en classe affaires;British business college école f de commerce; (for management training) école f (supérieure) de gestion;business computing informatique f de gestion;Journalism business correspondent correspondant(e) m,f financier(ère);Business Expansion Scheme ≃ plan m d'aide à l'investissement;business failure défaillance f d'entreprise;Computing business graphics graphiques mpl de gestion;Computing business intelligence system réactique f;Administration business letter lettre f commerciale;business lunch déjeuner m d'affaires;business manager Commerce & Industry directeur(trice) m,f commercial(e); Sport manager m; Theatre directeur(trice) m,f;business meeting rendez-vous m d'affaires;business park zone f d'activités;business plan projet m commercial;business portfolio portefeuille m d'activités;business premises locaux mpl commerciaux;business reply envelope enveloppe f préaffranchie;business school école f de commerce;School & University business studies études fpl commerciales ou de commerce;business suit complet m (-veston) m;business transaction transaction f commerciale;business travel voyages mpl d'affaires;business traveller = personne qui voyage pour affaires;business trip voyage m d'affaires;∎ to go on a business trip voyager pour affaires -
37 performance
сущ.1) общ. исполнение, выполнение; деятельность, работаquality of performance, performance quality — качество исполнения [работы\]
course of performance — ход выполнения (чего-л.)
date [time\] of performance — дата [время\] выполнения, срок исполнения
See:performance standard, actual product performance, break-even performance, export performance requirement, performance letter of credit, performance plan2) общ. игра, исполнение; выступление; представление (литературное, театральное, музыкальное)public performance — публичное исполнение [выступление\]
3)а) эк. результат(ивность), производительность, эффективность ( характеристика степени эффективности использования ресурсов)company [enterprise, bank\] performance — результат(ивность) деятельности фирмы [предприятия, банка\]
performance potential — потенциал производительности [эффективности\]
Syn:See:advertisement performance, advertising performance, financial performance, job performance, manager's performance, standard performance, performance indicator, performance measurement, performance standard, abnormal performance index, high performance product, performance-based incentive plan, pay-for-performance, Uniform Bank Performance Report, balanced scorecardб) тех. технические характеристики, эксплуатационные качества; коэффициент полезного действия (машин, оборудования и т. п.)See:4) фин. динамика (курса) (поведение курса ценной бумаги на рынке на протяжении определенного периода, напр., сравнительная доходность взаимного фонда на протяжении 1, 5 и 10 лет)See:security 4)
* * *
характеристика работы; результат, итог; исполнение, выполнение: 1) поведение (изменение) курса ценной бумаги на рынке за определенный период (напр., сравнительная доходность взаимного фонда на протяжении 1, 5 и 10 лет); см. past performance; 2) результаты деятельности компании (в т. ч. взаимного инвестиционного фонда) за определенный период.* * *Показатель деятельности. Степень эффективности деятельности. Производительность.. . Словарь терминов по риск-медеджменту .* * *выполнение; работаисполнение (договора); функционирование (рынка) -
38 KAM
1) Автомобильный термин: keep alive memory2) Генетика: K-allele model3) СМИ: Key Advertisement Management4) Безопасность: Key Account Management5) Имена и фамилии: Khalid A Mughal -
39 kam
1) Автомобильный термин: keep alive memory2) Генетика: K-allele model3) СМИ: Key Advertisement Management4) Безопасность: Key Account Management5) Имена и фамилии: Khalid A Mughal -
40 Anzeigenwerbeleiter
Anzeigenwerbeleiter
advertisement (sales promotion) manager
См. также в других словарях:
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advertisement manager — reklamos vadybininkas statusas T sritis profesijos apibrėžtis Asmuo, organizuojantis reklamą spaudoje ar kitose informacijos priemonėse, įvertinantis reklamos išlaidas ir jos efektyvumą, padedantis įmonėms kurti įvaizdį, vedantis derybas su… … Lithuanian dictionary (lietuvių žodynas)
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advertising director — skelbimų ir reklamos skyriaus vedėjas statusas T sritis profesijos apibrėžtis Asmuo, atsakingas už organizacijos, įmonės, bendrovės ar įstaigos skelbimų ir reklamos skyriaus veiklą. atitikmenys: angl. advertisement manager; advertising director;… … Lithuanian dictionary (lietuvių žodynas)