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1 through the medium of the press
Реклама: посредством печати, через печатьУниверсальный англо-русский словарь > through the medium of the press
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2 through the medium of the press
ar preses starpniecībuEnglish-Latvian dictionary > through the medium of the press
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3 ♦ medium
♦ medium /ˈmi:dɪəm/A a.1 medio: medium size, misura (o taglia) media; ( radio) medium waves, onde medie; a woman of medium height, una donna di media statura; medium speed, velocità media; (fis.) medium frequency, frequenza media2 ( cucina) poco cotto; non troppo cotto: I like my steak medium, la bistecca mi piace non troppo cotta NOTA D'USO: - medium o average?-1 mezzo; strumento; veicolo; tramite: a medium of communication, un mezzo di comunicazione; a medium of instruction, un mezzo didattico; advertising medium, mezzo pubblicitario; The Internet is a wonderful medium, Internet è uno strumento straordinario; through the medium of, per mezzo di; per il tramite di: through the medium of the press, a mezzo stampa4 (scient.) mezzo (di trasmissione); ambiente, elemento (naturale): Air is the medium that conveys sound, l'aria è il mezzo di trasmissione del suono; Water is the natural medium of fish, l'acqua è l'elemento naturale dei pesci5 ( arte, letter.) mezzo d'espressione: Poetry was Shelley's medium, il mezzo espressivo di Shelley era la poesia9 (pitt.) solvente● (mil.) medium artillery, artiglieria di medio calibro □ ( di vino) medium-dry, demi-sec; semisecco □ (econ.) medium of exchange, mezzo di scambio (per es., il denaro) □ ( cucina) medium rare, ( di carne) poco cotta, rosata all'interno ( ma non al sangue) □ (cinem., TV) medium shot, campo medio □ medium-sized, di misura media, medio; ( di animale) di mezza taglia: (fin.) medium-sized companies [firms], società [imprese] di medie dimensioni □ medium-term, a medio termine; a medio; nel medio periodo: medium-term economic policy, politica economica a medio termine; medium-term credit, credito a medio; mediocredito; (fin.) medium-term securities, titoli a medio termine; (econ.) a medium-term plan, un piano poliennale □ ( radio) medium-wave, a (o sulle) onde medie. -
4 medium
medium [ˈmi:dɪəm]1. noun(plural media)a. moyen mb. ( = mid-point) milieu m2. adjective3. compounds* * *['miːdɪəm] 1.advertising medium — support m publicitaire
3) ( mid-point) milieu mto find ou strike a happy medium — trouver le juste milieu
5) (pl - iums) ( spiritualist) médium m2.1) [size, temperature] moyen/-enne2) Radio [wave] moyen/-enne -
5 medium
medium ['mi:dɪəm] (pl sense (a) media [-dɪə], pl senses (b) and (c) media [-dɪə] or mediums, pl senses (d), (e), and (f) mediums)1 noun(a) (means of communication) moyen m (de communication), médium m, support m; Art (for working in) matériau m;∎ the decision was made public through the medium of the press la décision fut rendue publique par voie de presse ou par l'intermédiaire des journaux;∎ television is a powerful medium in education la télévision est un très bon instrument éducatif;∎ his favourite medium is watercolour son moyen d'expression favori est l'aquarelle∎ sound travels through the medium of air les sons sont propagés ou véhiculés par l'air;∎ a refractive medium un milieu réfringent∎ in its natural medium dans son milieu naturel(d) (spiritualist) médium m(e) (middle course) milieu m;∎ the happy medium le juste milieu∎ this T-shirt's a medium ce tee-shirt est une taille moyenne ou un deux;∎ available in small, medium and large disponible en petit, moyen et grand∎ in the medium term à moyen terme;∎ she's of medium height elle est de taille moyenne►► medium brown châtain m;Cinema medium close-up plan m rapproché;Economics medium of exchange moyen m d'échange;∎ on medium wave sur (les) ondes moyennes -
6 medium
1. noun2) (intermediate agency) Mittel, dasby or through the medium of — durch
4) (means of communication or artistic expression) Medium, das6) (middle degree) Mittelweg, der; see also academic.ru/33596/happy">happy 1)2. adjectivemittler...; medium nur präd., halb durchgebraten [Steak]* * *['mi:diəm] 1. plurals - media; noun1) (something by or through which an effect is produced: Air is the medium through which sound is carried.) das Mittel2) ((especially in plural) a means (especially radio, television and newspapers) by which news etc is made known: the news media.) die Medien (pl.)3) (a person through whom spirits of dead people are said to speak: I know a medium who says she can communicate with Napoleon.) das Medium4) (a substance in which specimens are preserved, bacteria grown etc.) das Medium2. adjective(middle or average in size, quality etc: Would you like the small, medium or large packet?) mittel* * *me·dium[ˈmi:diəm]1. (average) durchschnittlich, mittelof \medium height von mittlerer Größe\medium [or \medium-dated] securities mittelfristige StaatspapiereII. n<pl -s or -dia>advertising \medium Werbeträger ma \medium for [or of] communication ein Kommunikationsmittel ntthrough the \medium of dance/radio durch das Medium des Tanzes/des Radios\medium of exchange Tauschmittel ntprint \medium Printmedium nt3.<pl -s>(spiritualist) Medium ntculture \medium künstlicher Nährboden5.* * *['miːdɪəm]1. adjquality, size, height, length etc mittlere(r, s); steak halb durch, medium; (= medium-sized) mittelgroßof medium height/build/size — mittelgroß
in/over the medium term — mittelfristig
2. n pl media or -s2) (= surrounding substance) (PHYS) Medium nt; (= environment) Umgebung f; (air, water etc) Element nt3) (= midpoint) Mitte fto strike a happy medium — den goldenen Mittelweg finden
4) (= spiritualist) Medium nt* * *medium [ˈmiːdjəm; -ıəm]A pl -dia [-djə; -dıə], -diums s1. fig Mitte f, Mittel n, Mittelweg m:2. Durchschnitt m, Mittel n3. BIOL, CHEM, PHYS Medium n, Träger m, Mittel n:(culture) medium Kultursubstrat n, (künstlicher) Nährboden4. MAL Bindemittel n5. WIRTSCH Medium n:a) (Tausch-, Zahlungs- etc) Mittel n:medium of exchange (payment)b) Werbemedium, -träger m (Fernsehen, Zeitung etc)6. (künstlerisches) Medium, Ausdrucksmittel n7. (Ausdrucks- etc) Mittel n:8. Hypnose, Parapsychologie: Medium n (Person)9. Medianpapier n (englisches Druckpapier 18 x 28, Schreibpapier 17½ x 22 Zoll; amer. Druckpapier 19 x 24, Schreibpapier 18 x 23 Zoll)B adj1. a) mittler(er, e, es):b) mittelmäßig (Begabung etc)2. Durchschnitts…med. abk1. medical2. medicine3. medieval4. medium* * *1. noun2) (intermediate agency) Mittel, dasby or through the medium of — durch
4) (means of communication or artistic expression) Medium, das2. adjectivemittler...; medium nur präd., halb durchgebraten [Steak]* * *adj.Mittel- präfix.durchschnittich adj.durchschnittlich adj.mittel... adj. -
7 medium
'mi:diəm
1. plurals - media; noun1) (something by or through which an effect is produced: Air is the medium through which sound is carried.) medio2) ((especially in plural) a means (especially radio, television and newspapers) by which news etc is made known: the news media.) medio3) (a person through whom spirits of dead people are said to speak: I know a medium who says she can communicate with Napoleon.) médium4) (a substance in which specimens are preserved, bacteria grown etc.) medio
2. adjective(middle or average in size, quality etc: Would you like the small, medium or large packet?) medio, medianomedium1 adj medianowhat size do you want, large, small or medium? ¿qué tamaño quieres, grande, pequeño o mediano?medium2 n mediotr['miːdɪəm]1 (average) mediano,-a, regular, normal2 (pl media) (environment) medio (ambiente)3 (pl media) (middle position) punto medio, término medio\SMALLIDIOMATIC EXPRESSION/SMALLto strike a happy medium hallar un término mediomedium dry (wine) semiseco,-a, abocado,-amedium wave onda mediamedium ['mi:diəm] adj: medianoof medium height: de estatura mediana, de estatura regular1) mean: punto m medio, término m mediohappy medium: justo medio2) means: medio m3) substance: medio m, sustancia fa viscous medium: un medio viscoso4) : medio m de comunicación5) : medio m (artístico)adj.• al punto (Carne) expr.adj.• a medio asar adj.• intermedio, -a adj.• mediano, -a adj.• medio, -a adj.• regular adj.n.• medio s.m.• médium s.m.
I 'miːdiəm1) ( intermediate) < size> medianoof medium height/build — de estatura or talla media or mediana/de complexión normal
2) ( Culin)a) < steak> a punto, término medio (Méx)b) (as adv)medium rare — < steak> poco hecho, a la inglesa (Méx)
medium dry — < wine> semi-seco
II
1) c (pl media) (means, vehicle) medio mthrough the medium of — a través de or por medio de
2) (pl media)a) c ( environment) medio m (ambiente)b) c ( for growing cultures) caldo m de cultivo3) ( middle position) (no pl) punto m medio['miːdɪǝm]1. ADJ1) (=not small or large) [object] mediano; [length, size] mediano, medioavailable in small, medium and large — disponible en talla pequeña, mediana y grande
of medium build — de constitución mediana or media
2) (Culin)2. N1) (pl media or mediums)a) (=means of communication) medio mthe advertising media — los medios publicitarios or de publicidad
through the medium of television/the press — por medio de la televisión/la prensa, a través de la televisión/la prensa
b) (=intervening substance) medio m ; (=environment) medio ambiente mc) (for growing culture) caldo m de cultivo; (for preserving specimens) sustancia usada para conservar muestras de laboratoriod) (=solvent) diluyente me) (Art) (=technique, materials used) medio mf) (=midpoint)happy medium — término m medio
2) (pl mediums) (=spiritualist) médium mf3.CPDmedium wave N — (Rad) onda f media
* * *
I ['miːdiəm]1) ( intermediate) < size> medianoof medium height/build — de estatura or talla media or mediana/de complexión normal
2) ( Culin)a) < steak> a punto, término medio (Méx)b) (as adv)medium rare — < steak> poco hecho, a la inglesa (Méx)
medium dry — < wine> semi-seco
II
1) c (pl media) (means, vehicle) medio mthrough the medium of — a través de or por medio de
2) (pl media)a) c ( environment) medio m (ambiente)b) c ( for growing cultures) caldo m de cultivo3) ( middle position) (no pl) punto m medio -
8 medium
ˈmi:djəm
1. сущ.
1) а) способ, средство I consider your journal one of the best possible mediums for such an article. ≈ На мой взгляд, ваш журнал - одна из лучших возможностей опубликовать такую статью. medium of circulation ≈ деньги, средство обращения - mass media б) поддержка, посредничество Syn: intermediation, instrumentality
2) середина, промежуточная ступень, промежуточная стадия Poesy between the best and worst no medium knows. (Byron) ≈ В поэзии нет какой-либо промежуточной стадии между хорошей поэзией и плохой поэзией. happy medium ≈ золотая середина
3) а) среда (вещество, в котором существует что-л.) б) перен. окружение, окружающая реальность;
обстановка, условия( жизни) social medium ≈ социальная среда the gradual adaptation of the race to its medium ≈ постепенная адаптация народности к среде обитания
4) а) живоп. растворитель( краски) б) фото лак, используемый при ретушировании в) техника живописи (в зависимости от того, чем пишет художник ≈ темперой, маслом, акварелью и т.д.)
5) театр. специальный экран, придающий какую-либо окраску попадающим на него от источника световым лучам
6) а) агент, посредник;
примиритель This man is our only safe medium. ≈ Этот человек - наш единственный безопасный агент. б) медиум( в спиритизме)
7) разг. а) представитель среднего класса, средних слоев населения б) солдат с экипировкой средней тяжести
8) редк. товары из хлопчатобумажной ткани
2. прил.
1) средний;
промежуточный medium and large proprietors ≈ средние и крупные землевладельцы medium wave ≈ волна средней длины (от 100 до 800 метров) Syn: intermediate, intervening
2) умеренный Syn: moderate, temperate
3) а) воен. среднекалиберный б) среднего размера (о формате бумаги) средство;
способ, путь - advertising *, a * for advertising средство рекламирования - circulating *, a * of circulating обращающиеся деньги;
средство обращения;
монета в обращении - a * of exchange средство международных расчетов;
средство обмена - radio is a * of communication радио - это средство связи - theatre, films, television are all media forming public opinion театр, кино и телевидение являются средствами формирования общественного мнения - by /through/ the * of smth. через посредство чего-л., посредством чего-л. - through the * of the press посредством печати, через печать - by this * этим /таким/ путем /способом/ материал( используемый в искусстве) - the sculptor's favorite * is marble любимый материал этого скульптора - мрамор, этот скульптор любит работать в мраморе - this artist's * is watercolors этот художник работает /пишет, рисует/ акварелью средство выражения - artist's * средство выражения художника - poetry is his * он выражает свои мысли средствами поэзии;
поэзия является для него средством самовыражения - he writes stories but the theatre is his favorite * он пишет рассказы, но его любимой формой являются пьесы (физическое) среда - continuous * (физическое) сплошная среда - reflecting * отражающая среда - culture * (бактериология) питательная среда( окружающая) среда, обстановка, условия (жизни) - water is the natural * for fish вода является естественной средой для рыбы - social * общественно-бытовая среда носитель информации (бумага, магнитная лента и т. п.) середина;
промежуточная ступень - the happy * золотая середина - to strike the happy * найти золотую середину - to stick to the happy * держаться золотой середины агент, посредник посредничество - sold through the * of (коммерческое) продано через посредство медиум (у спиритов) растворитель (краски) (полиграфия) формат бумаги 23 на 18 д. или 22 на 17 д. (логика) средняя посылка( силлогизма) средний, промежуточный - of * height среднего роста - * hard среднетвердый, средней твердости - * energy( физическое) средняя энергия - * nucleus( физическое) ядро со средним значением массы - * frequency (радиотехника) средняя частота - * wavelength, * waves( радиотехника) средние волны - * altitude средняя высота полета - * atom bomb( военное) атомная бомба средней мощности - * bomber( военное) средний бомбардировщик - * clouds (метеорология) облака среднего яруса - * shot (кинематографический) средний план - * long shot( кинематографический) среднеобщий план - * close-up( кинематографический) среднекрупный /"итальянский"/ план - * entry описание средней полноты (в каталоге) умеренный (военное) среднекалиберный - * artillery артиллерия среднего калибра advertising ~ носитель рекламы advertising ~ средство рекламы blank ~ вчт. незаполненный носитель blank ~ вчт. пустой носитель data ~ вчт. носитель данных data ~ вчт. среда для записи данных empty ~ вчт. незаполненный носитель empty ~ вчт. пустой носитель ~ середина, промежуточная ступень;
happy medium золотая середина medium агент, посредник ~ агент ~ медиум (у спиритов) ~ вчт. носитель ~ носитель информации ~ обстановка, условия (жизни) ~ обстановка ~ посредник ~ посредничество ~ промежуточная ступень ~ промежуточный ~ жив. растворитель (краски) ~ середина, промежуточная ступень;
happy medium золотая середина ~ середина, промежуточная ступень ~ способ ~ физ. среда ~ вчт. среда ~ среда ~ среднее число ~ воен. среднекалиберный ~ среднекалиберный ~ средний;
промежуточный;
medium wave радио волна средней длины (от 100 до 800 метров) ~ средний ~ (pl s, dia) средство, способ;
medium of circulation деньги, средство обращения ~ средство, способ ~ средство ~ умеренный ~ умеренный ~ условия жизни ~ полигр. формат бумаги ~ (pl s, dia) средство, способ;
medium of circulation деньги, средство обращения ~ of exchange средство расчетов ~ of payment средство платежа ~ средний;
промежуточный;
medium wave радио волна средней длины (от 100 до 800 метров) presentation ~ вчт. способ представления информации program ~ вчт. программоноситель storage ~ вчт. носитель данных through (или by) the ~ of... через посредство..;
mass media (of communication) средства массовой информации( печать, радио, телевидение, кино, реклама) transport ~ транспортное средство turbulent ~ турбулентная среда -
9 medium
1. [ʹmi:dıəm] n (pl тж. -dia)1. средство; способ, путьadvertising medium, a medium for advertising - средство рекламирования
circulating medium, a medium of circulation - обращающиеся деньги; средство обращения; монета в обращении
a medium of exchange - а) средство международных расчётов; б) средство обмена
theatre, films, television are all media forming public opinion - театр, кино, телевидение являются средствами формирования общественного мнения
by /through/ the medium of smth. - через посредство чего-л., посредством чего-л.
through the medium of the press - посредством печати, через печать
by this medium - этим /таким/ путём /способом/
2. 1) материал ( используемый в искусстве)this sculptor's favourite medium is marble - любимый материал этого скульптора - мрамор, этот скульптор любит работать в мраморе
this artist's medium is watercolours - этот художник работает /пишет, рисует/ акварелью [см. тж. 2)]
2) средство выраженияartist's medium - средство выражения художника [см. тж. 1)]
poetry is his medium - он выражает свои мысли средствами поэзии; поэзия является для него средством самовыражения
he writes stories but the theatre is his favourite medium - он пишет рассказы, но его любимой формой являются пьесы
3. 1) физ. средаcontinuous medium - физ. сплошная среда
culture medium - бакт. питательная среда
2) (окружающая) среда, обстановка, условия (жизни)water is the natural medium for fish - вода является естественной средой для рыбы
3) носитель информации (бумага, магнитная лента и т. п.)4. середина; промежуточная ступень5. 1) агент, посредник2) посредничествоsold through the medium of - ком. продано через посредство
6. медиум ( у спиритов)7. жив. растворитель ( краски)8. полигр. формат бумаги 23Ҳ18 д или 22Ҳ171/2 д9. лог. средняя посылка ( силлогизма)2. [ʹmi:dıəm] a1. средний, промежуточныйof medium height [quality, size] - среднего роста [качества, размера]
medium hard - среднетвёрдый, средней твёрдости
medium energy - физ. средняя энергия
medium nucleus - физ. ядро со средним значением массы
medium frequency - радио средняя частота
medium wavelength, medium waves - радио средние волны
medium atom bomb - воен. атомная бомба средней мощности
medium bomber [tank] - воен. средний бомбардировщик [танк]
medium clouds - метеор. облака среднего яруса
medium shot - кино средний план
medium long shot - кино среднеобщий план
medium close-up - кино среднекрупный /«итальянский»/ план
2. умеренный3. воен. среднекалиберный -
10 medium
1. сущ.мн. media или mediums1) общ. средство, способ, путьby/through/the medium of smth. — через посредство чего-л., посредством чего-л.
through the medium of the press — посредством печати, через печать
by this medium — этим [таким\] путем [способом\]
See:advertising medium, alternative media, broadcast medium, direct media, investment medium, in-home media, marketing medium, mass communication medium, mass media, mass medium, medium of exchange, medium of payment, out-of-home media, posting medium, multimedia2) общ. середина, промежуточная ступень3) общ. посредникSyn:4) мн., гос. фин., брит. среднесрочные государственные ценные бумагиSyn:See:long 2. 2)2. прил.1) общ. средний, промежуточныйof medium height [quality, size\] — среднего роста [качества, размера\]
See:2) общ. умеренныйSee:
* * *
1) средство, способ, путь; 2) средний, среднесрочный.* * *средство донесения рекламного сообщения, например телевидение, журнал или прямая почтовая реклама -
11 medium *** me·dium
['miːdɪəm]1. adjsmall, medium or large? — piccola, media o grande?
medium walk/trot Horse-riding — passo/trotto ordinario
2. n1) (spiritualist) medium m/f invSee:3)a happy medium — una giusta misura or una via di mezzo4) (environment) ambiente m, habitat m inv -
12 Bewick, Thomas
SUBJECT AREA: Paper and printing[br]b. August 1753 Cherryburn House, Ovingham, Northumberland, Englandd. 8 November 1828 Gateshead, England[br]English perfecter of wood-engraving.[br]The son of a farmer, Bewick was educated locally, but his progress was unremarkable save for demonstrating an intense love of nature and of drawing. In 1767 he was apprenticed to Ralph Beilby, an engraver in Newcastle. Wood-engraving at that time was at a low ebb, restricted largely to crude decorative devices, and Hogarth, commenting on a recent book on the art, doubted whether it would ever recover. Beilby's business was of a miscellaneous character, but Bewick's interest in wood-engraving was noticed and encouraged: Beilby submitted several of his engravings to the Royal Society of Arts, which awarded a premium of £80 for them. His apprenticeship ended in 1774 and he went to London, where he readily found employment with several printers. The call of the north was too strong, however, and two years later he returned to Newcastle, entering into partnership with Beilby. With the publication of Select Fables in 1784, Bewick really showed both his expertise in the art of wood-engraving as a medium for book illustration and his talents as an artist. His engravings for the History of British Birds mark the high point of his achievement. The second volume of this work appeared in 1804, the year in which his partnership with Beilby was dissolved.The essential feature of Bewick's wood-engravings involved cutting across the grain of the wood instead of along it, as in the old woodcut technique. The wood surface thus obtained offered a much more sensitive medium for engraving than before. It paved the way for the flowering of engraving on wood, and then on steel, for the production of illustrated material for an ever wider public through the Victorian age.[br]Bibliography1864, Memoir of Thomas Bewick (autobiography, completed by his daughter). 1784, Select Fables.Further ReadingM.Weekley, 1963, Thomas Bewick, Oxford: Oxford University Press.LRD -
13 cutting
стружка; опилки; лоскутки; обрезки; обрезь; обрезок (пиломатериал); нарезание; насечка; резание; резка (напр. газовая); разрезка; разрезание; срезание; перерезание; строжка; обработка резанием; фрезерование; гранение; выемка (бульдозером); разъединение; разрыв; отсоединение; отключение; выключение; отсечка (тока); запирание (цепи); отсечение; вырезание; отбрасывание стр. выемка грунта; лес. подрубка; врубка; рубка; тесание; распиливание; с.х. косьба; кошение; покос; отросток; отводок; черенок- cutting accuracy - cutting amperage - cutting and bending - cutting-and-mixing machine - cutting-and-molding machine - cutting and shearing plant - cutting angle - cutting apparatus - cutting area - cutting area work - cutting assemblage - cutting axis - cutting-back - cutting band - cutting-bit head - cutting burrs - cutting by blowtorch - cutting by waterjet - cutting cam - cutting capability - cutting ceramics - cutting chain - cutting chute - cutting conditions - cutting coolant - cutting-cooling medium - cutting cycle - cutting depth - cutting device - cutting diamond - cutting die - cutting divider - cutting down - cutting-down - cutting drag - cutting drum - cutting-edge - cutting edge - cutting edge angle - cutting edge configuration - cutting edge form - cutting edge inclination - cutting edge length - cutting edge normal plane - cutting edge of a knife - cutting edge of machining technology - cutting edge package - cutting-edge seal - cutting edge sharpness - cutting edge technology - cutting-edge technology - cutting edge tip - cutting effect - cutting efficiency - cutting effort - cutting electrode - cutting emulsion - cutting end - cutting end shape - cutting energy - cutting engagement - cutting equipment - cutting face - cutting feed rate - cutting feed speed - cutting flame - cutting fluid - cutting-fluid recycling - cutting flute - cutting force - cutting force component - cutting force deflection - cutting force dynamometer - cutting force-induced error - cutting force per unit area of cut - cutting force per unit width of cut - cutting forceps - cutting frame - cutting from the solid - cutting gage - cutting gas - cutting geometry - cutting giant - cutting grade - cutting head - cutting head assembly - cutting-head-height-and-collision sensor - cutting heat - cutting height - cutting-in - cutting in a smooth pattern - cutting in a spiral pattern - cutting-in speed - cutting-in speed of over drive - cutting-in time - cutting inaccuracies - cutting insert - cutting installation - cutting instrument - cutting interval - cutting iron - cutting jet - cutting jib - cutting job - cutting knife - cutting laser tool - cutting length - cutting life - cutting line - cutting liquid - cutting load - cutting load signal - cutting-loading machine - cutting lubricant - cutting machine - cutting machine scratch - cutting machine tool technology - cutting machine with coordinate drive - cutting material - cutting mechanics - cutting mechanism - cutting medium - cutting member - cutting metal - cutting mode - cutting motion - cutting movement - cutting nippers - cutting noise - cutting nozzle - cutting of fuel oils - cutting-off-abrasive wheel - cutting-off - cutting-off bit tool - cutting-off EDM - cutting-off grinding - cutting-off lathe - cutting-off machine - cutting-off saw - cutting-off tool - cutting oil - cutting-oil deflector - cutting oil freshener - cutting oil separator - cutting operation - cutting orientation - cutting out - cutting-out - cutting-out of rivets - cutting out of square - cutting-out press - cutting oxygen - cutting oxygen tube - cutting parameters - cutting part - cutting pass - cutting path - cutting path supporting points - cutting pattern - cutting performance - cutting period - cutting perpendicular force - cutting pick - cutting plan - cutting plane - cutting plane line - cutting plate - cutting platform - cutting pliers - cutting point - cutting-point angle - cutting position - cutting power - cutting-practice rules - cutting press - cutting profile - cutting program - cutting prong - cutting propagation - cutting pulse - cutting punch - cutting quality - cutting radius - digging radius - cutting rate - cutting region - cutting relief angle - cutting resistance - cutting resistance per tooth - cutting rib - cutting right to size - cutting rim - cutting ring - cutting ring coupling - cutting roll - cutting room - cutting rotor - cutting rule - cutting run - cutting scallops - cutting sequence - cutting-shearing drilling bit - cutting shoe - cutting simulation - cutting size - cutting size of core diamond bit - cutting speed - cutting speed chart plate - cutting speed control mechanism - cutting speed for milling - cutting speed indicator - cutting spindle - cutting stretch - cutting stroke - cutting stroke drive - cutting surface - cutting table - cutting tap - cutting technology - cutting technology routine - cutting teeth - cutting temperature - cutting test - cutting the loop - cutting-through of a tunnel - cutting thrust - cutting thrust force - cutting time - cutting-time monitor - cutting tip - cutting to a shoulder - cutting to length - cutting to size - cutting tool - cutting tool assembly - cutting tool body - cutting tool cartridge - cutting tool collet - cutting tool contact indicator - cutting tool control macro - cutting tool data - utting tool edge - cutting tool engineering - cutting tool force - cutting tool holder - cutting tool industry - cutting tool insert - cutting tool lubricant - cutting tool materials - cutting tool measurement system - cutting tool outlet - cutting tool technology - cutting tool with inserted blades - cutting tooth - cutting torch - cutting torque - cutting-type core drilling bit - cutting-type drilling bit - cutting unit - cutting up - cutting-up line - cutting value - cutting waste - cutting wear - cutting wedge - cutting wheel - cutting wheel carrier - cutting width - cutting-winning machine - cutting with preheating - cutting work - cutting zone - abrasive cutting - abrasive cutting-off - abrasive waterjet cutting - accretion cutting - across cutting - adaptive control cutting - air-arc cutting - air plasma cutting - angle cutting - approach cutting - arc cutting - arc-oxygene cutting - back-off cutting - bottom cutting - burrless cutting - cable cutting - cam cutting - carbide cutting - carbon-arc cutting - cleaning cutting - climb cutting - composite cutting - consecutive tool cutting - creep cutting - cross-cutting - cryogenic cutting - curved cutting - 2D profile cutting - 3D profile cutting - deep cutting - deskill cutting - diagonal cutting - diamond cutting - double cutting - double-roll cutting - double-roll tooth cutting - drill cuttings - dry cutting - ED cutting-off - ED wire cutting - edge cutting - electric arc-gas jet cutting - electrochemical hole cutting - electrochemical wire cutting - electroerosion cutting - end cutting - fabric cutting - finishing cutting - flame cutting - flux injetion cutting - form cutting - form tooth cutting - friction cutting - fusion cutting - gas cutting - gas metal cutting - gas-shielded arc cutting - gas-shielded tungsten-arc cutting - gas tungsten cutting - gear cutting - grass cutting - groove cutting - guided hand cutting - hand cutting - heavy cutting - high-pressure water-assisted cutting - hoisting and drilling load cuttings - hydraulic cutting - hydrogene cutting - in-line cutting - inserted carbide cutting - internal cutting - internally fed wet cutting - interrupted cutting - irregular depth cutting - keyway cutting - lance cutting - laser cutting - lateral cutting - length cutting - light cutting - little-and-often cutting - low-rpm cutting - machine cutting - manual air-plasma jet cutting - measure cutting - metal cutting - metal-arc cutting - metal powder cutting - miter cutting - multipass cutting - multiple milling cutting - multiple thread cutting - multitool cutting - oblique cutting - orthogonal cutting - oxy-arc cutting - oxygene-arc cutting - oxy-fuel cutting - oxy-fuel gas cutting - oxyacetylene cutting - oxyacetylene flame cutting - oxygen arc cutting - oxygen assisted laser cutting - oxygene lance cutting - oxyhydrogen cutting - oxy-propane cutting - part cutting - percussion cutting - peritheral cutting - pipe cuttings - plasma arc cutting - plasma flame cutting - plasma-jet cutting - playback laser cutting - plunge cutting - press cutting - polygon cutting - polygonal cutting - profile cutting - punch cutting - railway cutting - right-angle cutting - rotary cutting - rough cutting - round cutting - sample cutting - screw cutting - scroll cutting - see-saw cutting - setable minimum cutting - shape cutting - shear cuttings - shear-speed cutting - shielded metal arc cutting - side cutting - sideways cutting - single-pass cutting - single-point cutting - single-point thread cutting - skip cutting - slice cutting - solid cutting - spark cutting - spiral cuttings - spiral-bevel-gear cutting - spur-gear cutting - stack cutting - steel cuttings - straight line cutting - taper cutting - thermal cutting - thread cutting - tooth cutting - torch cutting - transverse cutting - tungsten-arc cutting - two-way cutting - ultrasonic cutting - up cutting - waterjet cutting - waterjet-assisted mechanical cutting - wet cutting - wire cutting -
14 attack
наступление, наступательный бой; атака; нападение; удар; стрельба; воздействие; высадка десанта; группировка сил и средств для наступательных действий [удара]; наступать; атаковать; наносить удар; нападать; поражать ( цели) ; обстреливать; воздействовать; см. тж. assault, offensive, strikeattack from (march) column (formations) — наступление с ходу [марша]
attack in (successive) waves — наступление с последовательным вводом эшелонов; высадка (морского) десанта «волнами»;
— ballistic missile attack— bombing-missile air attack— chemical agent attack— close-in attack— converging axis attack— illuminated night attack— limited objective attack— low-level bombing attack— low-low attack— massive air attack— massive attack— massive ground attack— multiple pronged attack— night-time bombing attack— nonilluminated night attack— toss air attack— toxic chemical attack— two-prong ed attack -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 plan
nплан, программа; проектto acquiesce in / to a plan — молча или неохотно соглашаться с планом
to effect a plan — выполнять / осуществлять план
to embark on a development plan — вступать на путь развития (экономики и т.п.)
to formulate a plan — вырабатывать / составлять / формулировать план
to give new impetus to a peace plan — давать новый толчок осуществлению плана мирного урегулирования
to go ahead with one's plan — продолжать осуществлять свой план
to hand down a plan to smb — спускать план кому-л.
to implement a plan — выполнять / осуществлять план
to mastermind a plan — руководить ( часто тайно) осуществлением плана
to propose a plan — выдвигать / предлагать план
to push through one's plan — проталкивать свой план
to scrap a plan — забраковывать план; отказываться от плана
to scuttle a plan — уклоняться от принятия плана; срывать план
- adoption of a planto thwart / to torpedo / to undermine a plan — расстраивать / срывать план
- adventurous plan
- aggressive plan
- American-mediated peace plan
- annexations plan
- annual plan
- architect of a plan
- austerity plan
- balanced plan
- California plan
- cancellation of a plan
- carefully orchestrated plan
- cease-fire plan
- clarification of a plan
- comprehensive plan
- compromise plan
- constructive plan
- contingence plan
- control figures of the plan
- controversial plan
- coordination of plans
- counter plan
- curtailed plan
- cuts plans
- daily plan
- deficiencies in a plan
- deficit-reduction plan
- deregulation plan
- detailed plan
- development plan
- disclosure of a plan
- drawing up of a plan
- ecological survival plan
- economic plan
- efficiency plan
- elaborate plan
- essentials of a plan
- execution of a plan
- expansionist plans
- extremist plans
- financing plan
- fulfilment of a plan
- game plan
- general manager plan
- general plan
- green plan
- ideal plan
- implementation of a plan
- imposition of a plan
- impracticable plan
- in compliance with a plan
- independence plan
- indicative plan
- individual national development plans
- installment plan
- integrated plan
- intermediate plan
- intervention plans
- linkage plan
- local plan
- lofty plan
- long-range plan
- long-term plan
- management plan
- Marshall Plan
- master plan
- matching of plans
- medium-term plan
- minute-by-minute podium plan
- Missouri plan
- monthly plan
- national plan
- national reconciliation plan
- operating plan
- operation plan
- opposition to a plan
- overall plan
- package plan
- pay-as-you-go plan
- peace plan
- perspective plan
- phased plan
- plan for development
- plan of action
- plan remains on the table
- plans are bogged down
- plans for increased autonomy
- plans for sanctions
- practicable plan
- preliminary plan
- principal items of the plan
- production plan
- provisions of a plan
- realistic plan
- regional peace plan
- regional plan
- research plan
- resettlement plan
- retirement plan
- security plan
- short-range plan
- short-term plan
- single plan
- state plan
- strategic plan
- strong-mayor plan
- target figures of the plan
- technical development plan
- UN-brokered peace plan
- under the plan
- unified plan
- work plan -
17 program
1. nto administer a program — выполнять / осуществлять программу
to apply a program — использовать / применять программу
to approve a program — утверждать / одобрять программу
to carry out a program — выполнять / осуществлять программу
to contribute to a program — способствовать выполнению программы; вносить вклад в программу
to expand / to extend a program — расширять программу
to lay out a program — излагать / намечать программу
to map out a program — намечать / составлять программу
to outline a program — излагать / намечать программу
to profess a program — придерживаться программы; отстаивать программу
to set out a program — излагать / намечать программу
to slash a program — урезать ассигнования на какую-л. программу
to unfreeze one's nuclear program — размораживать свою ядерную программу
- action-oriented programto water down one's program — ослаблять свою программу
- activated program
- ad hoc program
- advanced technical training programs
- aerospace program
- agrarian program
- agrarian reform program
- aid program
- all-embracing program
- alternative program
- ambitious program
- anti-inflation program
- anti-marine pollution programs
- armament program
- assistance program
- atomic energy program
- atoms-for-peace program
- austerity program
- ballot-counting program
- bilateral program
- black programs
- broad program
- broad-ranging program
- budget program
- categorical assistance program
- civil nuclear program
- civil nuclear-power program
- clear-cut program
- coherent program
- component program
- comprehensive program
- compromise program
- concerted program
- concrete program
- consolidated program
- constructive program
- coordinator of a program
- country programs
- crash program
- daily program of sittings
- detailed program
- development program
- diminution in a program
- disarmament program
- disease control programs
- domestic assaults on a program
- dormant program
- draft program
- economic development program
- economic recovery program
- economic reform program
- election program
- energy program
- established program
- European Recovery Program
- execution of a program
- expanded program
- export promotion program
- family planning program
- famine relief program
- feasible program
- feed-back program
- fellowship program
- field programs
- fiscal program
- flight program
- follow-on program
- follow-up program
- food program
- foreign policy program
- general democratic program
- global program
- government program
- halt to the program
- health program
- home-policy program
- housing program
- implementation of a program
- industrial development program
- innovative program
- in-plant training program
- integrated program
- interdisciplinary program of research
- intergovernmental program
- investment promotion program
- job-training program
- joint program
- land reform program
- large-scale program
- live program
- long-range program
- long-term program
- major program
- manned program
- marine program
- massive program
- maximum program
- medium-term programs
- militant program
- military-political program
- military-space programs
- minimum program
- modernization program
- monitoring and evaluating programs
- multilateral aid program
- national program
- nation-wide program
- natural resources development program
- negotiating program
- nondefense program
- non-nuclear defense program
- nuclear program
- nuclear test program
- nuclear-power program
- nuclear-weapons program
- operational program
- optional program
- party program
- Peace Program
- peaceful program
- performance of a program
- phased program
- pilot program
- political program
- population program
- power program
- price support program
- priority program
- privatization program
- production program
- program aimed at smth
- program for economic cooperation
- program for peace and international cooperation
- program has begun its most difficult period
- program has raised objections
- program of action
- program of activities
- program of consolidation
- program of general and complete disarmament
- program of gradual change
- program of measures
- program of militarization
- program of national rebirth
- program of research
- program of revival
- program of work
- promotion program
- public investment program
- public program
- reconstruction program
- recovery program
- reform program
- regional program
- regular program
- rehabilitation program
- research program
- resettlement program
- restructured program
- retraining program
- revised program
- revision of a program
- rural development program
- safeguards program
- safety standards program
- scientific program
- social program
- social welfare program
- sound program
- space exploration program
- space program
- special-purpose program
- Star Wars program
- Strategic Defense Initiative Program
- study program
- systematic assessment of the relevance, adequacy, progress, efficiency, effectiveness and impact of a program
- target program
- technical aid program
- terrorism reward program
- tough program
- training program
- unconstructive program
- under the program
- unemployment insurance program
- UNEP
- United Nations Environment Program
- utopian program
- vast program
- viable program
- war program
- wasteful program
- welfare program
- well-balanced program
- well-planned program
- well-thought-out program
- wide-ranging program
- work program
- world food program
- youth exchange program 2. vсоставлять программу, разрабатывать программу; программировать
См. также в других словарях:
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