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21 general
̈ɪˈdʒenərəl I прил.
1) общий, родовой( о понятии), общего характера (характерный для определенного класса, типа) bearing a general resemblance to the original ≈ имеющий общее (в общих чертах) сходство с оригиналом general workers ≈ неквалифицированные рабочие, разнорабочие general hospital ≈ неспециализированная больница, больница общего типа in general ≈ вообще Syn: accepted, common, generic, popular, public, universal
2) а) повсеместный;
широкий general opinion ≈ общее мнение general holiday ≈ общенародный праздник б) превалирующий;
наиболее широко распространенный Syn: prevalent
3) обычный, общепринятый Syn: customary, habitual, common, popular, public Ant: queer, specific, uncommon, unparalleled, unusual
4) главный, основной, генеральный general layout ≈ генеральный план( застройки, строительства) General Headquarters ≈ штаб главнокомандующего, ставка;
главное командование Syn: chief, main II сущ.
1) обобщающее понятие
2) генерал;
военачальник, командующий, полководец general of the Army ≈ командующий армией brigadier general ≈ бригадный генерал commanding general ≈ командующий/командир в звании генерала lieutenant general ≈ генерал-лейтенант major general ≈ генерал-майор three-star general ≈ генерал-лейтенант Syn: commander, military leader генерал - * of the Army (американизм) генерал армии (американизм) (сленг) начальство, "отец-командир" (о заведующем, директоре школы, главе семьи и т. п.) (the *) общее - the * and the particular общее и частное общие замечания;
общие положение;
общая часть( публикации) (разговорное) прислуга "за все" (церковное) глава ордена (устаревшее) большинство( устаревшее) (the *) народ( устаревшее) толпа, чернь, простонародье > *'s battle бой, исход которого решает умелое командование общий, всеобщий - * meeting общее собрание - * strike всеобщая забастовка - there was a * panic всех охватила паника - there was a * exodus все сдвинулись с места (разъезд, эмиграция и т. п.) - * education всеобщее образование /обучение/ - * knowledge то, что известно всем - * average общая авария - * library общая библиотека;
университетская библиотека - * debate общие прения /дебаты, -ая дискуссия/ - * ticket( американизм) общий список (избирательный бюллетень с кандидатами, представляющими штат или город в целом, а не их отдельные районы) - * pardon всеобщая амнистия - * favourite общий любимец;
тот, кого все считают наиболее вероятной кандидатурой ( на выборах, соревнованиях и т. п.) широкий;
повсеместный - * opinion общее мнение - * holiday общенародный праздник - * lay-out общее расположение, генеральный план - * counter-attack( военное) общая контратака;
контрнаступление - * support( военное) общая поддержка - * paralysis (медицина) прогрессивный паралич - * anesthesia( медицина) общий наркоз - * release (кинематографический) широкий /неограниченный/ прокат, выпуск на широкий экран - to work for the * welfare работать на общее благо - the book was a * favourite книга понравилась всем /пользовалась успехом у всех/ - it is a matter of * anxiety это беспокоит всех, это предмет всеобщего беспокойства - it is not in the * interest to close railways закрыть железнодорожное движение противоречит общим интересам - there has been * opposition to the scheme план вызвал протест широких масс, все были против этого плана - the rain has been fairly * можно сказать, что дождь шел повсюду распространенный;
общепринятый, обычный - * word обычное /общепринятое/ слово - * notion общепринятое понятие /представление/ - in * обычно, вообще, в большинстве случаев - in * people like her обычно она людям нравится - as a * rule обычно, как правило - the * idea is that... все считают, что..., существует общее мнение, что... - this word is in * use это очень употребительное слово - this type of behaviour is fairly * among young people такая модель поведения довольно характерна для молодежи общий, общего характера, неспециализированный, неспециальный - * public широкие массы - * reader широкий /рядовой, массовый/ читатель - the book was not accessible to the * reader для широкого читателя эта книга была недоступна - * dealer торговец товарами повседневного спроса;
хозяин лавки, в которой продаются различные товары - * store(s) универсальный магазин, неспециализированный магазин - * servant прислуга "за все" - * education общее образование - * knowledge знания в различных областях - * hospital неспециализированная больница;
больница общего типа - * practitioner врач широкого профиля - who is your * practitioner? кто ваш лечащий врач? - to be in * practice заниматься общей врачебной практикой - * pathology общая патология - * farming неспециализированное хозяйство - * overhaul капитальный ремонт - * reconnaissance общая разведка - * reserve( военное) общий резерв;
резерв общего назначения - * duties( военное) строевая служба - * engineering общее машиностроение - * cargo( морское) генеральный груз;
сборный груз - for * use для общего пользования расплывчатый, неточный, общий - * impression общее впечатление - * recommendations общие рекомендации - to have a * idea иметь общее представление - I've got the * idea в общих чертах я понял - to give a * outline наметить в общих чертах - to explain in * terms объяснить в общих чертах - the statement is too * это заявление носит слишком общий характер - if you go in the * direction of the church... видите церковь? Если вы будете держаться этого направления... - I see only a * resemblance я вижу только самое общее сходство - I can give only a * description я могу дать только самое общее описание главный, генеральный - * committee генеральный комитет (ООН) ;
президиум - Director G., G. Manager генеральный директор - * officer генерал - G. Commanding Officer командующий, командующий группой войск, командир соединения - * headquarters ставка, главное командование - * staff( американизм) общая часть штаба;
общий штаб - * court martial военный суд высшей инстанции ~ обычный;
as a general rule как правило;
in a general way обычным путем auditor ~ генеральный ревизор consul ~ генеральный консул director ~ генеральный директор general всеобщий ~ генерал;
полководец ~ генеральный ~ главный;
general layout генеральный план (строительства) ~ главный ~ неспециализированный ~ неспециальный ~ общий, общего характера, всеобщий;
генеральный;
general meeting общее собрание;
general impression общее впечатление ~ общий ~ обычный;
as a general rule как правило;
in a general way обычным путем ~ обычный ~ повсеместный General Headquarters штаб главнокомандующего, ставка;
главное командование;
general staff общевойсковой штаб ~ strike всеобщая забастовка;
general hospital неспециализированная больница, больница общего типа;
in general вообще hospital: general ~ общий госпиталь ~ общий, общего характера, всеобщий;
генеральный;
general meeting общее собрание;
general impression общее впечатление ~ главный;
general layout генеральный план (строительства) ~ общий, общего характера, всеобщий;
генеральный;
general meeting общее собрание;
general impression общее впечатление meeting: general ~ деловая встреча general ~ общее собрание ~ public широкая публика, общественность;
general workers неквалифицированные рабочие, разнорабочие public: general ~ общественность general ~ широкая публика General Headquarters штаб главнокомандующего, ставка;
главное командование;
general staff общевойсковой штаб General Staff генеральный штаб( сухопутных войск) ;
general (post) delivery первая утренняя разноска почты;
амер. (почта) до востребования staff: general ~ основной персонал ~ strike всеобщая забастовка;
general hospital неспециализированная больница, больница общего типа;
in general вообще strike: general ~ всеобщая забастовка general ~ всеобщая стачка ~ public широкая публика, общественность;
general workers неквалифицированные рабочие, разнорабочие ~ обычный;
as a general rule как правило;
in a general way обычным путем ~ strike всеобщая забастовка;
general hospital неспециализированная больница, больница общего типа;
in general вообще secretary ~ генеральный секретарь secretary: ~ секретарь, руководитель организации;
secretary general генеральный секретарь -
22 shop
1. n лавка, магазин2. n специализированный магазинчик или отдел универмагаtobacco shop — табачная лавка, табачный киоск или ларёк
3. n буфет, закусочнаяcoffee shop — буфет, кафе
4. n мастерская; ателье5. n цехon the shop floor — в цеху, на предприятии; среди рабочих
6. n фабрика, завод; предприятиеclosed shop — предприятие, принимающее на работу только членов профсоюза
truck shop — предприятие, выдающее заработную плату товарами
job lot shop — предприятие, работающее по заказам
7. n разг. учреждение, заведение, предприятиеopen shop — «открытое предприятие»
thinking shop — учебное заведение, институт
set up a shop — начать дело; открыть предприятие
8. n разг. театр. ангажемент9. n школ. школьная мастерская10. n школ. труд; уроки трудаshop work — механизированный труд; работа с механизмами
11. n школ. вор. жарг. тюрьмаto come to right shop — обращаться туда, куда следует
to get a shop — занять первое, второе или третье место
to shut up shop — закрыть лавочку, уйти от дел
12. v ходить по магазинам, делать покупки13. v присматриваться к товарам; присматривать, подбирать14. v присматриваться, подыскивать15. v сл. вор. посадить в тюрьму, арестоватьshop weld — сварной шов, выполняемый в заводских условиях
16. v сл. воен. посадить на гауптвахту17. v сл. сл. донести в полицию18. v сл. амер. тех. ставить на ремонтСинонимический ряд:1. boutique (noun) boutique; emporium; market; mart; outlet; showroom; store2. factory (noun) factory; mill; plant3. retail store (noun) bakery; coffee shop; drugstore; greengrocer's; novelty shop; retail store; shoe shop; workshop4. browse (verb) browse; patronize; window-shop5. look for (verb) be in the market for; buy; evaluate; hunt for; look around; look for; purchase; shop around -
23 lay
I 1. lei past tense, past participle - laid; verb1) (to place, set or put (down), often carefully: She laid the clothes in a drawer / on a chair; He laid down his pencil; She laid her report before the committee.) legge (ned)2) (to place in a lying position: She laid the baby on his back.) legge3) (to put in order or arrange: She went to lay the table for dinner; to lay one's plans / a trap.) dekke på (bordet); (plan)legge4) (to flatten: The animal laid back its ears; The wind laid the corn flat.) legge flat5) (to cause to disappear or become quiet: to lay a ghost / doubts.) få til å legge seg, mane bort6) ((of a bird) to produce (eggs): The hen laid four eggs; My hens are laying well.) verpe, legge egg7) (to bet: I'll lay five pounds that you don't succeed.) vedde•- layer2. verb(to put, cut or arrange in layers: She had her hair layered by the hairdresser.) legge, legge lagvis- layabout- lay-by
- layout
- laid up
- lay aside
- lay bare
- lay by
- lay down
- lay one's hands on
- lay hands on
- lay in
- lay low
- lay off
- lay on
- lay out
- lay up
- lay waste II see lie II III lei adjective1) (not a member of the clergy: lay preachers.) legmann2) (not an expert or a professional (in a particular subject): Doctors tend to use words that lay people don't understand.) legfolk•- laymanIV lei noun(an epic poem.) kvadballade--------leggeIsubst. \/leɪ\/1) stilling, situasjon, posisjon, måten noe ligger på2) ( om tau) slagning (måte som tauverk er blitt slått på)3) ( slang) jobb, arbeid, spesialitet, bransje4) ( sjøfart) forhyring på part eller lott5) ( sjøfart) andel i hvalfangst e.l.6) (amer.) pris7) ( om høner e.l.) verping8) (slang, nedsettende) kvinnelig seksualpartnerhun er lett å få i sengen, hun er løs på tråden9) (slang, vulgært) nummer (samleie)IIsubst. \/ˈleɪ\/ ( poetisk)1) kvad, sang, ballade, vise2) fuglesangIIIverb \/leɪ\/pret. av ➢ lie, 4IV1) legge, plassere2) glatte, presse, slette, få til å ligge3) ( gammeldags eller overført) dempe, stilne, få til å legge seg4) ( om støv) dempe, binde5) dekke, duke, gjøre ferdig, gjøre istandlegge i peisen, lage bål6) dekke, dekke over, dekke til, legge på, beleggelegge farge på noe, smøre farge på noe, stryke farge på noegulvet er belagt med linoleum, gulvet har linoleumsbelegg7) ( overført) legge, legge på, ilegge, kaste, gi8) anlegge, bygge, legge, strekke9) ( ved gambling) sette, holde, vedde• I'll lay you £10 that the dark horse will win the race10) henlegge til, legge til, foregåscenen utspiller seg på badet, handlingen foregår på badet11) legge frem, forelegge, fremføre, fremlegge12) gjøre opp, tenke ut, bestemme seg for13) (sjøfart, om tau) slå, legge tauverklay a bet vedde, vedde på, inngå et veddemållay aboard eller lay alongside ( sjøfart) legge seg langsides (løpe tett opp langs siden på et skip for å entre det)lay about ( hverdagslig) gå løs på, slå vilt rundt seglay a charge anklage, komme med en anklage(for) ( sjøfart eller overført) holde stø kurs (mot) holde kursen (mot) stikke ut en kurs (mot), sette kurs (for\/mot)lay against vedde imotlay a ghost eller lay the ghost glemme vonde minnerlay a gun rette en kanon (mot), rette inn en kanonlay an egg ( om tabbe) legge et egglay an information against ( jus) angi, inngi anmeldelse pålay aside legge til side, sparereservere, sette avlegge bort, legge fra seg, legge til sidegi opp, slutte, legge av seglay back ( hverdagslig) slappe av, koble av, ta det roliglay bare blottlegge, røpe, avsløre, blottelay claim to gjøre krav pålay damages at ( jus) fastsette skadeserstatning til, fastsette skadeserstatninglay down legge ned, legge fra seglegge ned, nedlegge, stenge, gi oppofresatse, legge på bordet, holde, deponere• how much are you ready to lay down?bygge, konstruere, anleggefastsette, fastslå, sette opp, utarbeide• after independence, a new map was laid down( om lyd) ta opp, spille inn legge utlagre, legge ned, hermetisereanleggelay down one's arms legge ned våpnene, overgi seglay dry tørrleggelay eyes on ( litterært) kaste sitt blikk på, få øye pålay fallow ( jordbruk) legge brakklay flat slå ned, slå overende jevne med jordenlay for (amer., hverdagslig) snike på, legge seg på lur, legge seg i bakhold, holde seg klar til å slå tillay hands on angripe legge hendene på for å helbrede få tak ilay hold of gripe, fange, ta tak i( hverdagslig) tildele, få innlay in (there) ( hverdagslig) holde stø kurslay into ( hverdagslig) angripe fysisk eller verbalt gå inn for med liv og sjeloverdrive, smøre tjukt på irettesette strengtlay it on the line snakke åpent ut, legge kortene på bordetlay low slå ned, drepe, begrave slå ut, tvinge til å ligge til sengsfornedre, ydmykelay off legge til siden permittere, avskjedige, si opp krysse av, merke av, måle( hverdagslig) stå over, la være ( hverdagslig) kutte ut, slutte å irritere• lay off the complaining!( hesteveddeløp) vedde med en annen bookmaker for å dekke forventet tap i et løp beskytte et veddemål eller risikoprosjekt ved å ta en annen sjanse ( sjøfart) seile fra, legge fra, legge fra land ( sjøfart) ligge utenfor (en havn) ( hverdagslig) ta fri, hvile, hente seg inn ( fotball) sende en pasninglay on dekke med, applikere, legge påslå løs på, denge, gå til angrep pålegge inn, innstallere( hverdagslig) ordne, fikse, arrangere( hverdagslig) sette på sporetlay one's cards on the table ( overført) legge kortene på bordetlay oneself open to ( overført) blottstille seg, stille seg lagelig til (for hogg), gi anledning til, åpne forlay oneself out ( særlig britisk) anstrenge seg, legge seg i selenlay out legge ut, legge frem, legge utover, bre utstelle et lik, legge på likstrå ( hverdagslig) slå ut, slå sanseløs, slå ihjel legge ut penger, legge penger i anstrenge seg, gjøre en innsats, legge seg i selen planlegge, anlegge( typografi) lage layout legge ut (i det vide og det brede)lay over dekke over (amer., slang) overgå (spesielt amer.) hoppe over, utsette (amer.) gjøre et opphold, overnatte, ligge overlay siege to ( også overført) beleire, invaderelay someone low (hverdagslig, om sykdom) gjøre noen sengeliggende, svekke noenlay someone open to utsette noen for en risikolay someone to rest ( forskjønnende) legge noen til den siste hvile, stede til hvile, begrave noenlay something at someone's door ( overført) legge ansvar på noen, legge skyld på noenlay something on the table (særlig amer.) utsette noe på ubestemt tid, legge noe på hyllenlay store by sette pris på, verdsettelay up ( om penger eller verdier) legge (seg opp), samle, spare ( om sykdom e.l.) gjøre sengeliggende, sette ut av spill ( sjøfart) legge i opplag ( sjøfart) legge tauverk, slå ( golf) slå et løst slag for å unngå risiko ( murerfag) sette opp, konstruere ( overført) skaffe seg, pådra seglay waste eller lay something to waste ødelegge, legge øde, raserelay waste to ( overført) knuselay weight on legge vekt påVadj. \/ˈleɪ\/lekmanns-, lek- -
24 mostrador
m.1 counter.mostrador de información/facturación information/check-in desk2 display counter, display.3 check-in desk.4 reception desk, counter.5 bar.6 high counter.* * *1 (de tienda) counter; (de bar) bar* * *noun m.* * *SM1) [de tienda] counter; [de café, bar] bar; [de oficina, biblioteca] desk2) [de reloj] face, dial3) ** (=pecho) tits *** pl* * ** * *= counter, reception desk, service desk, public service desk, service counter.Ex. Arrangements vary, but one possibility is to place more popular books near to the counter, and less popular subjects in more remote areas of the library.Ex. This article discusses planning for automation within the library building, particularly the physical layout of the reception desk.Ex. The system works best at small branches with only one service desk and an integrated collection.Ex. Information service quality largely depends on the person at the public service desk who should have no qualms about working with people of any age, minority group, religious or socio-economic background.Ex. It was decided, for example, that service counters should serve fewer readers that in the round reading room at the BL Reference Division.----* mostrador de atención al público = service desk, public service desk, service counter.* mostrador de atención al usuario = service area.* mostrador de ayuda = help desk [helpdesk].* mostrador de circulación = circulation desk.* mostrador de facturación = check-in desk.* mostrador de información = information desk, enquiry desk.* mostrador de inscripción = registration desk.* mostrador de préstamo = circulation desk, control counter, check-out desk, library issue desk, front desk.* mostrador de préstamos = issue desk, issue counter.* mostrador de recepción = reception desk.* mostrador de referencia = reference desk, enquiry point, inquiry point.* mostrador de seguridad = security desk.* mostrador virtual de referencia = virtual reference desk (VRD).* personal del mostrador = counter staff.* personal del mostrador de préstamo = counter staff.* * ** * *= counter, reception desk, service desk, public service desk, service counter.Ex: Arrangements vary, but one possibility is to place more popular books near to the counter, and less popular subjects in more remote areas of the library.
Ex: This article discusses planning for automation within the library building, particularly the physical layout of the reception desk.Ex: The system works best at small branches with only one service desk and an integrated collection.Ex: Information service quality largely depends on the person at the public service desk who should have no qualms about working with people of any age, minority group, religious or socio-economic background.Ex: It was decided, for example, that service counters should serve fewer readers that in the round reading room at the BL Reference Division.* mostrador de atención al público = service desk, public service desk, service counter.* mostrador de atención al usuario = service area.* mostrador de ayuda = help desk [helpdesk].* mostrador de circulación = circulation desk.* mostrador de facturación = check-in desk.* mostrador de información = information desk, enquiry desk.* mostrador de inscripción = registration desk.* mostrador de préstamo = circulation desk, control counter, check-out desk, library issue desk, front desk.* mostrador de préstamos = issue desk, issue counter.* mostrador de recepción = reception desk.* mostrador de referencia = reference desk, enquiry point, inquiry point.* mostrador de seguridad = security desk.* mostrador virtual de referencia = virtual reference desk (VRD).* personal del mostrador = counter staff.* personal del mostrador de préstamo = counter staff.* * *mostrador de tránsito transfer desk* * *
mostrador sustantivo masculino ( en tienda) counter;
( en bar) bar;
( en aeropuerto) check-in desk
mostrador m (de comercio) counter
(de cafetería) bar
Av mostrador de facturación, check-in desk
' mostrador' also found in these entries:
Spanish:
camarero
- desatender
- información
English:
bar
- check-in
- counter
- desk
- information desk
- transfer desk
- ticket
* * *mostrador nm[en tienda] counter; [en bar] bar; [en aeropuerto] desk; RP [encimera] worktop mostrador de caja cash desk;mostrador de facturación check-in desk;mostrador de información information desk* * *en cocina worktop* * *mostrador nm: counter (in a store)* * *mostrador n counter -
25 filialgerechte Kommissionierung
filialgerechte Kommissionierung f LOGIS store-compatible picking (empfängerbezogene Kommissioniermethode, die Ware nicht entsprechend dem Layout des Handelslagers vornimmt, sondern entsprechend dem Layout der zu beliefernden Filiale)Business german-english dictionary > filialgerechte Kommissionierung
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26 вариант
version
(компоновки летательного аппарата)
-(напр. ручного управления при наличии автоматическоro) — (manual control) alternative the automatic oxygen mask drop out system with 2 redundancies and a manual alternative.
-, административный — executive version
-, внутренней компоновки — interior layout /arrangement/ version
-, геологоразведочный — geophysical survey version
-, гражданский — civil version
-, грузовой — cargo /freighter/ version
-, грузопассажирский экономический смешанный — mixed freight and economy class version
-, деловой — business version
-, десантный (для перевозки войск и грузов) — aerial delivery version
-, десантный (транспортный для перевозки войск) — troop-carrier version
-, десантный (для парашютистов и парашютной выброски грузов) — paradrop version
- загрузки (самолета) — (aircraft) loading variant /condition/
- загрузки (багаж при себе) — carry-on baggage compartment loading variant
- изготовления (тип, модель) — make
- компоновки (внутренней ла) — interior layout version
-, комфортный — de-luxe version
-, корабельный — shipborne version
-, модифицированный (самолета) на 150 мест — modified version the aircraft is produced in modified version as trainer. 150-seater version
- нагрузки (самолета) — (aircraft) loading variant /condition/
-, опытный (выпускаемый окб) — prototype
-, основной — basic version
-, пассажирский — passenger transport version
-, перегоночный — ferry version
- подвески (вооружения) — external store (attachment, suspension) variant
-, пожарный — fire-fighting version
- посадочного десантирования (техники или десантников с вертолета) — air-mission landing version
- применения (ла) — type of operation
- размещения пассажиров — seating configuration
самолет эксплуатируется в (трех) вариантах размещения пассажиров. — the aircraft is used in (three) seating configurations.
-, резервный (напр. включения кислородного оборудования) — redundancy the automatic oxygen mask drop out system with 2 redundancies.
- (вертолета) с внешней подвеской груза — external (sling) load-carrier version (helicopter)
- салон (повышенного комфорта) — de-luxe version
- самолета — aircraft version, version of aircraft
-, санитарный — ambulance version
-, серийный — production version
-, служебный — business version
-, смешанный — mixed (-class) version
-,.спасательный — rescue version
-, стандартный — standard version
- (ла) транспортировки грузов — cargo version (aircraft)
- (ла) транспортировки личноro состава — troop carrier version (aircraft)
-, транспортный — transport version
-, тропический — tropic version
-, туристский — tourist (-class) version
-, туристский экономический — tourist-economy class version
-, улучшенный — improved version
-, учебный — trainer version
-, экономический — economy-class version
-, экспериментальный — experimental version
переделывать (самолет) из одного варианта в другой — convert from one version into another oneРусско-английский сборник авиационно-технических терминов > вариант
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27 site map
"A file or other store that describes the logical layout of a Web site (as distinct from the physical layout of pages). Site maps are used by site navigation controls to display navigation using a menu, tree view, or SiteMapPath (breadcrumb) control." -
28 распределение памяти
1) Engineering: allocation of storage, allotment of storage, memory allocation, memory lay-out, memory layout, memory management, memory mapping, storage allocation, storage allotment, storage assignment2) Mathematics: memory map3) Information technology: address allocation, memory allotment, store allocation4) Automation: storage distribution5) SAP.tech. memory useУниверсальный русско-английский словарь > распределение памяти
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29 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
30 Büroartikel
Büroartikel
office supplies (appliances), stationery;
• Büroartikelgeschäft office-supply store;
• Büroartikelmarkt office-equipment market;
• Büroaufwand office expenditure;
• Büroausstattung office appliances (layout, equipment), business equipment;
• Büroautomation office automation;
• Bürobauten office buildings;
• Bürobautenkonjunktur office-building boom;
• Bürobauvorhaben non-residential investment;
• Bürobedarf stationery, office supplies (appliances, requirements), clerical equipment (US);
• Bürobedarfsfirma office-equipment firm;
• Bürobedürfnisse office requisites;
• Büroberufe office occupations;
• Bürobeschäftigung clerical occupation;
• Bürobetrieb office routine (procedure, operating);
• computerisierter Bürobetrieb computer aided office (CAO);
• Bürochef chief clerk, bureau chef;
• Bürodiener office boy, messenger, commissionaire (Br.);
• Bürodienst clerical (secretarial) service;
• Büroeinrichtung office fittings (equipment), fixtures, office appliances (furnishing[s]), (Bilanz) furniture and office (business) equipment;
• Büroeinrichtungen clerical equipment (US);
• Büroerfahrung clerical routine, office-work experience;
• Büroetage suite of offices, office suite;
• Bürofachkraft office junior;
• Bürofläche office space. -
31 Ladenauslage
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32 lay
I 1. [lei] past tense, past participle - laid; verb1) (to place, set or put (down), often carefully: She laid the clothes in a drawer / on a chair; He laid down his pencil; She laid her report before the committee.) položiti, odložiti, predložiti2) (to place in a lying position: She laid the baby on his back.) položiti3) (to put in order or arrange: She went to lay the table for dinner; to lay one's plans / a trap.) pripraviti4) (to flatten: The animal laid back its ears; The wind laid the corn flat.) poleči5) (to cause to disappear or become quiet: to lay a ghost / doubts.) razpršiti6) ((of a bird) to produce (eggs): The hen laid four eggs; My hens are laying well.) (z)nesti7) (to bet: I'll lay five pounds that you don't succeed.) staviti•- layer2. verb(to put, cut or arrange in layers: She had her hair layered by the hairdresser.) stopničasto pristriči- layabout- lay-by
- layout
- laid up
- lay aside
- lay bare
- lay by
- lay down
- lay one's hands on
- lay hands on
- lay in
- lay low
- lay off
- lay on
- lay out
- lay up
- lay waste II see lie II III [lei] adjective1) (not a member of the clergy: lay preachers.) laičen2) (not an expert or a professional (in a particular subject): Doctors tend to use words that lay people don't understand.) navaden•- laymanIV [lei] noun(an epic poem.)* * *I [lei]1.transitive verbpoložiti, polagati, odložiti, odlagati, postaviti; (z)nesti jajca, pripraviti (kurjavo, mizo) prekriti podložiti obložiti ( with, tla itd. s čim); nanesti (barvo); predložiti, vložiti (npr. zahtevo, before pri); pripisati, pripisovati (to komu); zasnovati (načrt); poleči (žito); pomiriti, umiriti, ublažiti (veter, valove); military nameriti (top); splesti (vrv); naložiti (kazen), na.ložiti jih komu; zastaviti (čast, glavo); vulgar spolno občevati;2.intransitive verbvaliti (jajca); stavitito lay an accusation against — obtožiti, vložiti tožboto lay bare — razgaliti, odkritito lay one's bones — položiti svoje kosti, pokopatito lay claim to — postaviti svojo zahtevo; zahtevati kaj zaseto lay the cloth ( —ali the table) — pogrniti, pripraviti mizoto lay the dust — poškropiti, da se poleže prahto lay eyes on — zagledati, opazitito lay fault to s.o. — pripisati komu krivdoto lay one's finger on — s prstom kaj pokazati, najtito lay a finger on — položiti roko na koga, tepstito lay for — zalezovati, čakati v zasedito lay hands on — dobiti v roke, polastiti se, dvigniti roko na kogato lay hands on o.s. — napraviti samomorto lay hold on ( —ali of) — zgrabiti, prijeti; figuratively ujeti se za kajto lay one's hopes on — veliko pričakovati od, staviti upe nato lay heads together — stikati glave, posvetovati seto lay s.th. to heart — gnati si kaj k srau, položiti na srceto lay low ( —ali in the dust) — podreti, pobiti na tla; figuratively ponižatito lay open — odkriti, razodetito lay o.s. open — izpostaviti seto lay s.th. on the shelf — odložiti kakšno deloto lay (great, little) store upon — pripisovati (veliko, majhno) važnost čemuto lay s.o. under an obligation — naložiti komu nalogoto lay s.o. under necessity — prisiliti kogato lay s.o. under contribution — pripraviti koga, da kaj prispevato lay the whip to s.o.'s back — (pre)bičati kogaII [lei]preteriteod lie4III [lei]noun(zemljepisna) lega, položaj; smer, usmerjenost; delitev ribiškega ulova; slang delo, poklic; American delež pri dobičku, zaslužek, cena, nakupni pogojithe lay of the land — topografska lega; figuratively situacija, položajIV [lei]adjectiveposveten, laičenlay clerk — cerkveni pevec, župnijski pisarlay lord — član angl. Zgornjega dorna, ki se ne bavi z zakonodajoV [lei]nounpoetically pesem, napev, balada -
33 lay
I [leɪ] II [leɪ]1) [ worker] non esperto, non specializzato2) relig. [preacher, member] laicoIII [leɪ]nome pop. spreg. chiavata f., scopata f.IV 1. [leɪ]verbo transitivo (pass., p.pass. laid)1) (place) posare, porre, mettere [object, card]; (spread out) stendere [rug, blanket, covering]; (arrange) collocare, disporre; deporre [ wreath]to lay hands on sth. — fig. (find) mettere mano a qcs.
to lay hands on sb. — relig. imporre le mani su qcn
2) (set for meal) apparecchiare, mettere [ table]4) (fix in place) posare [carpet, tiles, cable, mine]; costruire [railway, road]5) zool. deporre [ egg]6) fig. sporgere [charge, complaint]; muovere [ accusation]; gettare [curse, spell]to lay stress o emphasis on sth. — porre l'accento su qcs
8) pop. (have sex with) scopare2.- lay by- lay down- lay in- lay into- lay off- lay on- lay open- lay out- lay up••to lay a finger o hand on sb. — (beat) alzare un dito contro qcn., mettere le mani addosso a qcn
* * *I 1. [lei] past tense, past participle - laid; verb1) (to place, set or put (down), often carefully: She laid the clothes in a drawer / on a chair; He laid down his pencil; She laid her report before the committee.)2) (to place in a lying position: She laid the baby on his back.)3) (to put in order or arrange: She went to lay the table for dinner; to lay one's plans / a trap.)4) (to flatten: The animal laid back its ears; The wind laid the corn flat.)5) (to cause to disappear or become quiet: to lay a ghost / doubts.)6) ((of a bird) to produce (eggs): The hen laid four eggs; My hens are laying well.)7) (to bet: I'll lay five pounds that you don't succeed.)•- layer2. verb(to put, cut or arrange in layers: She had her hair layered by the hairdresser.) scalare; fare a strati- layabout- lay-by
- layout
- laid up
- lay aside
- lay bare
- lay by
- lay down
- lay one's hands on
- lay hands on
- lay in
- lay low
- lay off
- lay on
- lay out
- lay up
- lay waste II see lie II III [lei] adjective1) (not a member of the clergy: lay preachers.)2) (not an expert or a professional (in a particular subject): Doctors tend to use words that lay people don't understand.)•- laymanIV [lei] noun(an epic poem.)* * *I [leɪ] adjRel laico (-a), secolare, (brother, sister) laico (-a), (fig: non-specialist) profano (-a)II [leɪ] ptSee:lie IIIII [leɪ] laid pt, pp1. vt1) (put, set) mettere, posare, (carpet) stendere, (bricks) posare, (cable, pipe) installare, fare la posa di, (trail) lasciare, (subj: bird: egg) deporre, fareto lay the facts/one's proposals before sb — presentare i fatti/delle proposte a qn
to be laid to rest — (euph: buried) essere sepolto (-a)
to get laid fam! — scopare fam!
to lay o.s. open to attack/criticism — esporsi agli attacchi/alle critiche
to lay claim to sth — reclamare qc, accampare diritti mpl su qc
to lay odds or a bet on sth — scommettere su qc
3) (settle: ghost) placare, esorcizzare, (doubts, fears) eliminare, dissipare2. vi(bird) fare le uova, deporre le uova•- lay by- lay down- lay in- lay into- lay off- lay on- lay out- lay over- lay up* * *lay (1) /leɪ/n.1 [u] disposizione; posizione; configurazione: the lay of the land, la configurazione del terreno; (fig.) la situazione attuale4 (fam.) ramo d'affari; lavoro; attività5 (fam.) prezzo6 (volg.) scopata, chiavata (volg.)lay (2) /leɪ/n.(letter.) lai; canzone; lamento.lay (3) /leɪ/a. attr.2 incompetente; profano● (leg., in Inghil.) lay judge, giudice onorario ( non di carriera); giudice di pace □ lay reader, (relig.) predicatore laico; (fig.) profano □ (relig.) lay sister, sorella laica; conversa □ lay status, laicato; condizione secolare.lay (4) /leɪ/pass. di to lie (2).♦ (to) lay /leɪ/(pass. e p. p. laid)A v. t.1 posare; porre; mettere; mettere a posto; collocare; distendere; stendere; spalmare: He laid the keys on the desk, ha posato le chiavi sulla scrivania; to lay bricks, posare i mattoni l'uno sull'altro; to lay the foundation of st., porre (o gettare) le fondamenta di qc.; to lay a railway track, posare un binario; to lay the cloth, stendere (o mettere) la tovaglia; to lay a bomb, mettere una bomba; to lay paint [plaster], stendere la vernice [l'intonaco]2 deporre, fare ( uova); fare le uova: Hens lay eggs, le galline fanno le uova; Reptiles lay eggs, i rettili depongono le uova3 calmare; acquietare; smorzare; fugare; placare: The rain has laid the dust, la pioggia ha smorzato la polvere; to lay sb. 's doubts, fugare ogni dubbio dalla mente di q.4 preparare; progettare; elaborare; fare: to lay a fire, preparare (o disporre la legna, il carbone per) il fuoco; to lay one's plans carefully, preparare accuratamente i propri piani5 mettere innanzi a; esporre; presentare; muovere ( accuse): The lawyer laid his case before the court, l'avvocato ha presentato (o ha esposto) il caso al tribunale6 imporre; dare ( ordini, ecc.): to lay heavy taxes on st., imporre balzelli gravosi su qc.; to lay strict injunctions on sb., dare severi ordini a q.7 coprire; ricoprire; rivestire: to lay a floor with wall-to-wall carpeting, coprire un pavimento con la moquette8 scommettere; fare ( una scommessa); puntare: We laid a wager on who would come in first, facemmo una scommessa su chi sarebbe arrivato primo; I'll lay ten pounds that she'll be late, scommetto dieci sterline che arriverà in ritardo9 appianare; spianare; lisciare10 attribuire; ascrivere; imputare: The murder was laid to a neighbour, un vicino di casa è stato ritenuto responsabile dell'assassinioB v. i.● (fig.) to lay st. at sb. 's door, dare la colpa di qc. a q. □ (fig.) aprire: to lay bare one's heart, mettere a nudo il proprio cuore □ to lay the blame for st. on sb., attribuire la colpa di qc. a q. □ (fig.) to lay sb. by the heels, imprigionare q.; incarcerare q. □ to lay claim to, avanzare una pretesa su; pretendere a: The prince laid claim to the English throne, il principe pretendeva al trono d'Inghilterra □ (leg.) to lay a claim to a right, rivendicare un diritto □ to lay a course, (naut.) seguire una rotta; (fig.) seguire una linea di condotta □ (leg., ass.) to lay damages at a certain sum, fissare una certa somma come risarcimento dei danni □ to lay eyes on, gettare l'occhio (o lo sguardo) su □ (agric.) to lay fallow, lasciare ( un terreno) a maggese □ to lay a finger on, toccare ( con intenzioni ostili): Don't you dare lay a finger on him!, non azzardarti a toccarlo neanche con un dito! □ to lay sb. flat, abbattere (o buttare a terra) q.; stendere q. (fam.) □ to lay great [little] store upon st., dare grande [scarsa] importanza a qc. □ to lay hands on oneself, uccidersi; suicidarsi □ to lay hands on sb., mettere le mani addosso a q.; (relig.) imporre le mani su q. ( per consacrarlo, ordinarlo sacerdote) □ to lay hands on st., metter le mani su qc.; impadronirsi di qc. □ (fig.) to lay heads together, mettersi insieme a discutere (o a far progetti) □ to lay a hedge, mettere a dimora una siepe □ to lay hold of (o on), afferrare (o prendere); (fig.) approfittare di, trarre vantaggio da □ to lay one's hopes on sb., riporre le proprie speranze in q. □ to lay sb. low, abbattere (o atterrare) q.; (fig.: di malattia) buttare giù q. □ to lay oneself open to attack, prestare il fianco agli attacchi □ to lay open, scoprire, esporre; svelare; tagliare, spaccare: to lay open a wound, scoprire una ferita; to lay open a plot, svelare una congiura; to lay one's cheek [arm, leg] open, prodursi uno squarcio in una guancia [un braccio, una gamba] □ (stor.) to lay siege to a castle, mettere l'assedio a un castello □ to lay a trap, [an ambush], tendere una trappola, [un'imboscata] □ ( slang autom., USA) to lay some rubber, sgommare; partire sgommando □ to lay stress (o emphasis) on st., dare un gran peso a qc. □ to lay the table, apparecchiare (la tavola): DIALOGO → - Dinner 2- Can you lay the table?, puoi apparecchiare? □ to lay st. to sb. 's charge, dare la colpa di qc. a q. □ to lay st. to heart, prendersi a cuore qc. □ (fig. eufem.) to lay sb. to rest (o to sleep), seppellire q. □ to lay waste, devastare, mettere a ferro e fuoco ( un paese, ecc.).NOTA D'USO: - to lay / to lie-* * *I [leɪ] II [leɪ]1) [ worker] non esperto, non specializzato2) relig. [preacher, member] laicoIII [leɪ]nome pop. spreg. chiavata f., scopata f.IV 1. [leɪ]verbo transitivo (pass., p.pass. laid)1) (place) posare, porre, mettere [object, card]; (spread out) stendere [rug, blanket, covering]; (arrange) collocare, disporre; deporre [ wreath]to lay hands on sth. — fig. (find) mettere mano a qcs.
to lay hands on sb. — relig. imporre le mani su qcn
2) (set for meal) apparecchiare, mettere [ table]4) (fix in place) posare [carpet, tiles, cable, mine]; costruire [railway, road]5) zool. deporre [ egg]6) fig. sporgere [charge, complaint]; muovere [ accusation]; gettare [curse, spell]to lay stress o emphasis on sth. — porre l'accento su qcs
8) pop. (have sex with) scopare2.- lay by- lay down- lay in- lay into- lay off- lay on- lay open- lay out- lay up••to lay a finger o hand on sb. — (beat) alzare un dito contro qcn., mettere le mani addosso a qcn
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34 cell
1) гибкий производственный модуль, ГПМ2) гибкая производственная ячейка, ГПЯ4) камера; секция; ячейка5) элемент, гальванический элемент•- automated manufacturing cell
- automated turning cell
- automated work cell
- circular sawing cell
- CNC machining center cell
- combined cell
- complex part cell
- component cells
- computer-controlled cell
- computer-driven cell
- counter cell
- crankshaft cell
- creep feed cell
- damped cell
- design-to-manufacturing cell
- desired-value cell
- dew cell
- discrete cell
- DNC flexible machining cell
- drilling cell
- dry cell
- dual-robot cell
- duplex machining cell
- EDM FMS cell
- electrical discharge machining cell
- electrochemical cell
- electrochemical machining cell
- emission cell
- extrusion trim cell
- family-of-parts manufacturing cell
- FFS cell
- final machining cell
- fir-tree grinding cell
- fir-tree milling cell
- flexible assembly cell
- flexible bending cell
- flexible drilling-and-milling manufacturing cell
- flexible fabricating cell
- flexible machining cell
- flexible manufacturing cell
- flexible production cell
- flexible turning cell
- FMS sheet metal cell
- FMT cell
- focused-layout cell
- force load cell
- forming cell
- gear hobbing cell
- gear manufacturing cell
- gear shaping cell
- grinding cell
- group technology cell
- group technology-based cell
- GT cell
- heat-treatment cell
- HMC cell
- honing cell
- horizontal machining cell
- inspection cell
- integrated cell
- integrated turning cells
- lathe cell
- lathe machining cell
- light-sensitive cell
- limited-manned cell
- load cell
- machine tool cell
- machining cell
- machining-center cell
- magnetic cell
- manned cell
- manufacturing cell
- measuring cell
- memory cell
- metalforming production cell
- milling and boring cell
- milling cell
- minimum manned cell
- mixed GT cell
- modular FMS cell
- multiaxis cell
- multirobot cell
- NC cell
- NC machine tool cell
- near-term cell
- noise testing cell
- one-machine cell
- on-line inspection cell
- operating cell
- opposed-spindle turning cell
- optimum work cell
- palletizing cell
- partially-manned flexible machining cell
- part-processing cell
- part-washing cell
- photoconductive cell
- photovoltaic cell
- piezoelectric crystal-type load cell
- pilot cell
- pneumatic cell
- position-sensitive photoelectric cell
- pressure cell
- processing cell
- production cell
- rechargeable cell
- reverse-engineering cell
- RGV-served cell
- robot-controlled machining cell
- robotic assembly cell
- robotic cell
- robotic machining cell
- robotic work cell
- robot-integrated cell
- robotized measuring cell
- robot-loaded cell
- robot-welding cell
- sandwiched liquid crystal cell
- sawing cell
- sealant cell
- secondary cell
- self-contained machining cell
- self-sufficient cell
- semimanned cell
- shallow-junction solar cells
- sheet-metal cell
- single-machine cell
- single-manufacturing cell
- spur helical bevel gear cell
- stand-alone cell
- standard cell
- storage cell
- store cell
- strain-gage load cell
- superconductor memory cell
- target cell
- test cell
- testing cell
- thermoelectric cell
- three-core cell
- three-unit flexible manufacturing cell
- time cell
- total parts-processing cell
- turned parts cell
- turning cell
- turning/milling cell
- two-machining-center cell
- two-unit flexible manufacturing cell
- unattended machining cell
- unattended production cell
- unmanned machining cell
- unmanned production cell
- versatile machining cell
- versatile manufacturing cell
- vertical internal milling machine cell
- VMC cell
- work cellEnglish-Russian dictionary of mechanical engineering and automation > cell
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35 lead time
Ops [m1]1. in inventory control, the time between placing an order and its arrival on site. Lead time differs from delivery time in that it also includes the time required to place an order and the time it takes to inspect the goods and receive them into the appropriate store. Inventory levels can afford to be lower and orders smaller when purchasing lead times are short.2. in new product development and manufacturing, the time required to develop a product from concept to market delivery. Lead time increases as a result of the poor sequencing of dependent activities, the lack of availability of resources, poor quality in the component parts, and poor plant layout. The technique of concurrent engineering focuses on the entire concept-to-customer process with the goal of reducing lead time. Companies can gain a competitive advantage by achieving a lead time reduction and so getting products to market faster. -
36 mystery shopping
Mktgthe use of employees or agents to visit a store or use a service anonymously and assess its quality. Mystery shopping is used to assess such factors as the quality of customer service, including general and technical efficiency, and friendliness of staff, layout and appearance of the premises, and quality and variety of goods or services on offer. Mystery shoppers fill in a questionnaire based on their impressions and this information is then used to identify possible areas for business or service improvement. -
37 схема расположения механизмов
Русско-английский военно-политический словарь > схема расположения механизмов
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