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101 officer
офицер; должностное лицо; сотрудник; укомплектовывать офицерским составом; командоватьAir officer, Administration, Strike Command — Бр. начальник административного управления командования ВВС в Великобритании
Air officer, Engineering, Strike Command — Бр. начальник инженерно-технического управления командования ВВС в Великобритании
Air officer, Maintenance, RAF Support Command — Бр. начальник управления технического обслуживания командования тыла ВВС
Air officer, Training, RAF Support Command — начальник управления подготовки ЛС командования тыла ВВС
assistant G3 plans officer — помощник начальника оперативного отдела [отделения] по планированию
Flag officer, Germany — командующий ВМС ФРГ
Flag officer, Naval Air Command — Бр. командующий авиацией ВМС
Flag officer, Submarines — Бр. командующий подводными силами ВМС
float an officer (through personnel channels) — направлять личное дело офицера (в различные кадровые инстанции);
General officer Commanding, Royal Marines — Бр. командующий МП
General officer Commanding, the Artillery Division — командир артиллерийской дивизии (БРА)
landing zone (aircraft) control officer — офицер по управлению авиацией в районе десантирования (ВДВ)
officer, responsible for the exercise — офицер, ответственный за учение (ВМС)
Principal Medical officer, Strike Command — Бр. начальник медицинской службы командования ВВС в Великобритании
Senior Air Staff officer, Strike Command — Бр. НШ командования ВВС в Великобритании
senior officer, commando assault unit — Бр. командир штурмового отряда «коммандос»
senior officer, naval assault unit — Бр. командир военно-морского штурмового отряда
senior officer, naval build-up unit — Бр. командир военно-морского отряда наращивания сил десанта
senior officer, present — старший из присутствующих начальников
senior officer, Royal Artillery — Бр. старший начальник артиллерии
senior officer, Royal Engineers — Бр. старший начальник инженерных войск
short service term (commissioned) officer — Бр. офицер, призываемый на кратковременную службу; офицер, проходящий службу по краткосрочному контракту
tactical air officer (afloat) — офицер по управлению ТА поддержки (морского) десанта (на корабле управления)
The Dental officer, US Marine Corps — начальник зубоврачебной службы МП США
The Medical officer, US Marine Corps — начальник медицинской службы МП США
— burial supervising officer— company grade officer— education services officer— field services officer— fire prevention officer— general duty officer— information activities officer— logistics readiness officer— regular commissioned officer— security control officer— supply management officer— transportation officer— water supply officer* * * -
102 policy
политика; военно-политическая стратегия; руководящие принципы [установки]; доктрина; ( установленный) порядок; основные принципы; совокупность приемов [методов]; правила; нормативы; см. тж. concept; doctrine; posture; principle; strategyC3 policy — основные принципы использования систем руководства, управления и связи
— hair grooming policy -
103 department
n1) отдел; отделение; подразделение; служба2) департамент; управление; амер. министерство, ведомство
- accounting department
- accounts department
- administrative department
- advice department
- advertising department
- analysis department
- appeals department
- audit department
- auditing department
- auxiliary department
- bank department
- bank trust department
- bespoke department
- billing department
- bond department
- bookkeeping department
- branch department
- business department
- cash department
- certification department
- claims department
- collection department
- common service department
- contract department
- cost department
- coupons paying department
- custody department
- delivery department
- deposit department
- design department
- development department
- discount department
- distribution department
- drafting department
- employees' department
- employment department
- engineering department
- examining department
- examination department
- exchange department
- executive department
- export department
- field service department
- filing department
- finance department
- finance-and-accounts department
- finance-and-economy department
- foreign exchange department
- forwarding department
- functional department
- general accounting department
- general bookkeeping department
- general service department
- goods department
- government department
- indirect department
- information department
- inquiry department
- inspection department
- internal audit department
- inventory department
- labour and wages department
- law department
- leased department
- legal department
- lost and found department
- maintenance department
- manufacturing department
- manufacturing engineering department
- marketing department
- marking department
- materials department
- merchandise development department
- methods and procedures department
- new business department
- nonproductive departments
- operating department
- operational department
- order department
- organization department
- outpatients' department
- packing department
- patent department
- payroll department
- personnel department
- planning department
- preproduction department
- pricing department
- process department
- processing department
- procurement department
- production department
- production control department
- production scheduling and control department
- promotion department
- protocol department
- publication department
- publicity department
- purchasing department
- quality control department
- receiving department
- record department
- requisitioning department
- Revenue Department
- sales department
- sales order department
- savings department
- scheduling department
- securities department
- selling department
- service department
- shipping department
- shop-training department
- staff department
- staff training department
- standards department
- State Department
- statistics department
- stock department
- storage department
- stores department
- subcontractors department
- supply department
- technical department
- thrift department
- traffic department
- training department
- transport department
- transportation department
- trust department
- visa department
- wages department
- work study department
- Department of Agriculture
- Department of Commerce
- Department of Economic Affairs
- Department of Health, Education and Welfare
- Department of Industry
- Department of Justice
- Department of Labor
- Department of Overseas Trade
- Department of State
- Department of the Interior
- Department of the Navy
- Department of the Treasury
- Department of Transportation
- establish a department
- make up a department
- reequip a departmentEnglish-russian dctionary of contemporary Economics > department
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104 MRP
I.модуль ППМПланирование потребности в материалах, materials planning, модуль SalesII.планирование потребности в материалеППМ, Sales -
105 act
[ækt]act акт, действие (часть пьесы) act акт act акт (как наименование международного договора) act влиять, действовать (on, upon) act выполнять функции act действие act действие; деяние act действовать, поступать; вести себя; to act up to a promise сдержать обещание act действовать act дело, поступок; акт; act of bravery подвиг; act of God стихийное бедствие; caught in the (very) act (of committing a crime) захвачен на месте преступления act дело act деяние act документ act закон, постановление (парламента, суда) act закон act (шотл.) заносить, делать запись act театр. играть; to act the part of Othello играть роль Отелло act исполнять обязанности act миниатюра, номер (программы варьете или представления в цирке); to put on an act разг. притворяться, разыграть сцену act постановление act постановление (суда) act поступать act работать, действовать; the brake refused to act тормоз отказал act работать act функционировать Act: Act: Community act Закон о Европейском экономическом сообществе act: act: conditional sales act закон об условных продажах Act: Act: Finance act Закон о государственном бюджете (Великобритания) act: act: fiscal act закон о налогообложении Act: Act: Judicature act Закон о судоустройстве (Великобритания) act: act: judicial act акт судебной власти Act: Act: Limitation act Закон о сроках давности (Великобритания) act: act: marriage act закон о браке Act: Act: Matrimonial Causes act Закон о бракоразводных процессах (Великобритания) act: act: negligent act неосмотрительный поступок Act: Act: Settled Land act Закон о закрепленной земле (Великобритания) act: act: social assistance act закон о социальном обеспечении Act: Act: Social Security act Закон о социальном обеспечении (США) act: act: stamp act ист. закон о гербовом сборе Act: Act: Tortious Liability act Закон об ответственности за гражданские правонарушения (Великобритания) act: act: trade act закон о торговле Act: Act: Will's act Закон о завещаниях (Великобритания) act: act: wrongful act незаконное действие act and deed официальный документ, обязательство act as действовать в качестве act as работать в качестве act for выполнять функции другого лица act for замещать act for исполнять обязанности act for представлять другое лицо act for someone действовать от имени другого лица act in good faith поступать честно act in law юридическое действие act in law for avoidance purposes юридическое действие для лишения юридической силы act of accession акт присоединения act of bankruptcy действие, дающее основания для возбуждения дела о банкротстве act дело, поступок; акт; act of bravery подвиг; act of God стихийное бедствие; caught in the (very) act (of committing a crime) захвачен на месте преступления act of compounding дисконтирование act of court юридический акт act дело, поступок; акт; act of bravery подвиг; act of God стихийное бедствие; caught in the (very) act (of committing a crime) захвачен на месте преступления act of God страх. действия сил природы act of God юр. непреодолимая сила act of God страх. стихийное бедствие act of God страх. стихийные явления act of God страх.,юр. форс-мажор act of God страх. форс-мажорные обстоятельства act of grace амнистия act of grace парламентский акт об амнистии act of grace помилование grace: act милость, милосердие; прощение; Act of grace (всеобщая) амнистия act of killing совершение убийства act of mutiny военный мятеж act of necessity действие в силу необходимости act of pardon амнистия act of pardon парламентский акт об амнистии act of pardon помилование act of reprisal акт возмездия act of restriction ограничивающее постановление act of sabotage акт саботажа sabotage: sabotage фр. диверсия; act of sabotage диверсионный акт act of security закон о страховании act of state акт государственной власти act of state действие государственной власти act of union акт объединения act of violence акт насилия act of violence насильственное действие act of volition волевой акт act of war вооруженная агрессия act of wills закон о завещаниях act on behalf of another действовать от имени другого лица act on legal capacity закон о юридической правоспособности act театр. играть; to act the part of Othello играть роль Отелло act действовать, поступать; вести себя; to act up to a promise сдержать обещание ad hoc act специальный закон aliens act закон об иностранцах amended act юр. закон с внесенными поправками appropriation act законопроект об ассигнованиях appropriation act финансовый законопроект bankruptcy act закон о банкротстве blanket act всеобъемлющий акт act работать, действовать; the brake refused to act тормоз отказал building act закон о строительстве act дело, поступок; акт; act of bravery подвиг; act of God стихийное бедствие; caught in the (very) act (of committing a crime) захвачен на месте преступления coinage act закон о чеканке монет commercial bank act закон о коммерческих банках act: conditional sales act закон об условных продажах consolidated act объединенный закон copyright act закон об авторском праве criminal act преступное действие criminal act преступное деяние customs act закон о таможенных пошлинах depreciation act акт о списании имущества education act закон об образовании emergency act чрезвычайный закон emergency powers act акт о чрезвычайных полномочиях enabling act акт конгресса США, разрешающий (какой-л.) территории начать подготовку к переходу на статус штата enabling act законодательный акт о предоставлении чрезвычайных полномочий enabling act (амер.) законодательный акт о предоставлении чрезвычайных полномочий final act последнее действие act: fiscal act закон о налогообложении framework act общий акт framework act основной закон framework act основополагающий закон guilty act преступный акт hostile act враждебный акт implementing act выполняемый акт implied act подразумеваемый акт income tax act закон о подоходном налоге inheritance act закон о наследовании introductory act предварительный акт act: judicial act акт судебной власти juristic act юридическое действие land charges act закон о земельном налоге land registration act закон о регистрации земельных участков legal act юридическое действие, юридический акт legislative act закон legislative act законодательный акт act: marriage act закон о браке act: negligent act неосмотрительный поступок negligent act неумышленное действие nonbinding act необязывающий закон nonmandatory act декларативный акт notarial act нотариальный акт official act государственный акт official act государственный документ parent act старший законодательный акт planning act закон о планировании preparatory act предварительный законодательный акт private act частный закон; закон, действующий в отношении конкретных лиц prohibition act запретительный акт promulgate an act обнародовать закон promulgate an act промульгировать закон provisional act временный законодательный акт act миниатюра, номер (программы варьете или представления в цирке); to put on an act разг. притворяться, разыграть сцену railway act закон о железных дорогах reckless act неосторожное действие renew an act продлевать срок действия закона rent restriction act закон об ограничении арендной платы repeal an act отменять закон restrictive practices act закон против нарушения свободы конкуренции restrictive practices act закон против ограничительной торговой практики retroactive act закон, имеющий обратную силу retrospective act закон, имеющий обратную силу act: social assistance act закон о социальном обеспечении act: stamp act ист. закон о гербовом сборе stamp act закон о гербовом сборе supervision act закон о надзоре supplementary act закон, дополняющий ранее изданный закон supplementary estimates act закон о дополнительных оценках tax assessments act закон о налогообложении tax control act закон о налоговом контроле tortious act гражданское правонарушение tortious act деликтное деяние tortious act деликтный акт act: trade act закон о торговле uniform act единообразный закон unlawful act противоправное деяние usury act закон против ростовщичества act: wrongful act незаконное действие wrongful act неправомерное действие wrongful act противоправное действие -
106 activities
сущ.
1) деятельность, активность
2) конъюнктура
3) показатели( в экономических исследованиях) ∙ - cash flows from operating activities - broadcasting activities - banking activities - commercial activities - research activities - research-and-development activities - educational activities car locating activities complementary activities day-to-day activities demand stimulation activities economic activities family planning activities integrated activities irregular activities lending activities make-work activities procurement activities promotional activities real estate activities rural activities rural nonfarm activities service activitiesДействияactivities: ~ in field of research and development деятельность в области научных исследований и разработокactivities: ~ in field of research and development деятельность в области научных исследований и разработокadvertising ~ рекламная деятельностьexchange ~ валютные операцииfinancing ~ финансовая деятельностьhorticultural ~ садоводствоinsurance ~ страховая деятельностьlending ~ кредитование lending ~ одалживание lending ~ ссуживаниеmarketing ~ деятельность в области маркетингаofficial ~ служебная деятельностьordinary ~ нормальные показатели ordinary ~ обычные виды деятельностиpension fund ~ деятельность пенсионного фондаplacement ~ деятельность по трудоустройствуself-financing ~ виды хозрасчетной деятельностиsubversive ~ подрывная деятельность subversive: subversive подрывной;
subversive activities подрывная деятельностьtrading ~ торговая деятельностьБольшой англо-русский и русско-английский словарь > activities
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107 engineer
1) инженер; мн. ч. инженерно-технический персонал2) механик4) разрабатывать; проектировать; конструировать•-
advisory engineer
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aeronautical engineer
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air-conditioning engineer
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aircraft maintenance engineer
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application engineer
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automatic control engineer
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automation engineer
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balance engineer
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blast-furnace engineer
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ceramic engineer
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chemical engineer
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chief engineer
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civil engineer
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coal preparation engineer
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coke-chemical engineer
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coking engineer
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combustion engineer
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computer engineer
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consulting engineer
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corrosion engineer
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customer engineer
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design engineer
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development engineer
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district engineer
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drilling engineer
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efficiency engineer
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electrical engineer
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electronics engineer
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electronic engineer
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environmental engineer
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equipment engineer
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field engineer
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fleet engineer
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flight engineer
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fluid power engineer
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food engineer
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gas engineer
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geotechnical engineer
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grade control engineer
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grid-control engineer
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hardware design engineer
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hardware engineer
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health and safety engineer
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heating and ventilation engineer
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hydraulic engineer
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industrial engineer
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instrument-maintenance engineer
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junior engineer
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knowledge engineer
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lighting engineer
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locating engineer
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logging engineer
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machine engineer
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maintenance engineer
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maintenance-mechanical engineer
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manufacturing engineer
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material engineer
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mechanical engineer
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metallurgical engineer
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mining engineer
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motion-picture engineer
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municipal engineer
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nuclear engineer
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oil engineer
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operating engineer
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operating-refrigerating engineer
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operation engineer
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patent engineer
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petroleum engineer
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planning engineer
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plant engineer
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plant-communication engineer
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plant-operating engineer
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plumbing engineer
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pneumatic engineer
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power engineer
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principal engineer
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process engineer
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protection engineer
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quality engineer
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quarry engineer
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radio engineer
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railway-service engineer
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rate-setting engineer
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raw-materials engineer
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reclamation engineer
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recording engineer
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refinery engineer
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refractories engineer
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refrigeration engineer
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research engineer
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reservoir engineer
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resident engineer
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safety engineer
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sales engineer
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sanitary engineer
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scrap-processing engineer
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second engineer
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senior engineer
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service engineer
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shift engineer
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software engineer
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steelmaking engineer
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structural engineer
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studio engineer
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supplies engineer
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systems design engineer
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systems engineer
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testing engineer
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test engineer
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tool engineer
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tooling engineer
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traction engineer
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training flight engineer
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utility engineer
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vacuum engineer
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ventilation engineer
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video engineer
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vision-control engineer
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vision engineer
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vision-mixing engineer
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works-traffic engineer
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yarder engineer -
108 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
109 block sale
1) торг. крупная продажа ( продажа очень большой партии товара или значительного процента акций)the block sale of 51 percent of shares — крупная продажа 51% акций
2) торг. блочная распродажа*, квартальная распродажа*, масштабная гаражная распродажа* (гаражная распродажа, организуемая сразу несколькими домами в квартале)If you and your neighbors are planning a block sale you must first send a petition signed by 75 percent of the residents on both sides of your block to the Office of the Village Clerk at least two weeks before the event. Block sales can be held in front and side yards and the street can be blocked with barricades. — Если вы и ваши соседи планируете проведение блочной распродажи, вы должны обратиться за разрешением в администрацию по крайней мере за две недели до нее, при этом 75% жильцов квартала должны подписать письмо с просьбой провести распродажу. Блочная распродажа должна проводиться во дворах жильцов, а улицу квартала разрешено блокировать на это время.
See: -
110 budget
1. сущ.1)а) фин., учет бюджет, смета, финансовый план (план доходов и расходов на определенный срок; может иметься в виду соответствующий план государства, региона, компании или отдельного домохозяйства)ATTRIBUTES:
municipal budget — муниципальный бюджет, бюджет муниципального образования
national [state\] budget — государственный бюджет
COMBS:
a budget data — бюджетные данные, бюджетная информация
an item in [on\] a budget — статья в бюджете
the budget debate; the debate on the budget — обсуждение бюджета
The budget debate [the debate on the budget\] lasted for two days. — Обсуждение бюджета продолжались два дня.
to submit [present\] a budget — предоставить бюджет на рассмотрение
to pass [approve\] the budget — принять [одобрить, утвердить\] бюджет
The council could refuse to set a legal budget which would result in its being unable to borrow money and pay its employees. — Совет может отказаться от составления официального бюджета, в результате чего не сможет брать кредиты и оплачивать труд своих служащих.
See:consumer budget 1), actual budget, administrative budget, adopted budget, advertising and promotion budget, advertising budget, alternative budget, annual budget, appropriated budget, bottom-up budget, balanced budget, bottom-up budgeting, baseline budget, capital budget, cash budget, civilian budget, Common Budget, complete budget, congressional budget, continuous budget, consolidated budget, consolidated cash budget, construction budget 1), cost of goods manufactured budget, cost of goods sold budget, current budget, defense budget, deficit budget, departmental budget, direct labour budget, direct materials budget, draft budget, executive budget, family budget, federal budget 1), financial budget, fixed assets budget, fixed budget, flexed budget, flexible budget, forecast budget, full-employment budget, functional budget, high-employment budget, household budget, incremental budget, labour budget, lame-duck budget, life-cycle budget, line-item budget, local budget, long-range budget, manufacturing overhead budget, marketing budget, master budget, materials budget, merchandise budget, military budget, national income accounts budget, non-appropriated budget, operating budget, original budget, overhead budget, partial budget, participative budget, performance budget, planned budget, president's budget, production budget, profit budget, pro forma budget, programme budget, promotion budget 1) а), project budget 1) а), proposed budget, publicity budget, purchasing budget, regulatory budget, revised budget, sales cost budget, selling and administrative expense budget, short-range budget, state budget, stock budget, supporting budget, surplus budget, tax expenditure budget, top-down budget, training budget 1) а), travel budget 1) а), Treasury Budget, unbalanced budget, unified budget, zero-based budget, budget analyst, budget balance, budget deficit, budget director, budget surplus, budget accountant, budget allocation, budget analysis, budget analyst, budget assumption, budget authority, budget balance, budget bill, Budget Bureau, budget category, budget classification, budget day, budget deficit, budget director, budget engineer, budget estimates, budget examiner, budget expenditures, budget line, budget message, budget officer, budget planning, budget price, budget process, budget programming, budget proposal, budget receipts, budget report, budget resolution, budget revenues, budget statement, budget variance, budget year, balance the budget, Congressional Budget Office, Financial Statement and Budget Report, off-budget, Office of Management and Budget, on-budget, budgeting, backdoor financing, highlightsб) фин., учет бюджет (план хозяйственный деятельности, выраженный не в денежных, а в натуральных единицах; напр., план производства, в котором данные о количестве использованных материалов, запасов незавершенного производства на конец и начало планируемого периода и количестве готовой продукции приводятся в физических (натуральных) единицах измерения: штуках, килограммах и т. п.)See:production budget, labour budget, materials budget, stock budget, quantitative budget, purchasing budget, budget accountant2) фин., учет бюджет (сумма, выделенная на реализацию какой-л. программы, осуществление проекта или покрытие каких-л. целевых расходов)ATTRIBUTES:
tight budget — напряженный [ограниченный, стесненный\] бюджет
to exceed [stretch\] a budget — выходить за пределы бюджета
to cut [reduce\] a budget — урезать [сократить\] бюджет
See:advertising budget, construction budget 2), consumer budget 2), administrative budget, budget level, advertising and promotion budget, federal budget 1), training budget 1) б), travel budget 1) б), total budget, publicity budget, promotion budget 1) б), project budget 1) б) budget constraint3) фин., учет бюджет, бюджетный фонд* (единый пул средств, образуемый в течение данного периода и предназначенный для покрытия ряда расходов)To get reimbursed from our budget for purchases, you must fill out a voucher form. — Чтобы получить возмещение стоимости покупки из нашего закупочного фонда, вы должны заполнить подтверждающий документ.
4) эк. прир. баланс (схема движения какого-л. ресурса и оценка его запаса на начало и конец периода)energy budget — энергетический баланс (количественное описание энергообмена в физической или экологической системе)
See:5) общ. запас, большое количество.2. гл.If you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture. — Маловероятно, что вам удастся привлечь достаточное количество клиентов, чтобы поддерживать и развивать свое предприятие, если вы не выделите на маркетинг достаточное количество времени и денег.
фин., учет намечать, планировать, составлять бюджет [смету\], бюджетировать; предусматривать [выделять\] в бюджете, ассигновать по бюджету (выделять в бюджете сумму на какую-л. цель)to budget expenditures — составлять бюджет [смету\] расходов
The council is budgeting for a 25% increase in expenditure on roads. — Совет планирует двадцатипятипроцентное увеличение расходов на дороги.
How will I know how much to budget for my entire cruise vacation? — Как я узнаю, какие средства нужно выделить на весь круиз?
The university had to budget for an increase in the number of students. — Университету пришлось предусмотреть в бюджете средства на увеличение числа студентов.
See:3. прил.1) эк. дешевый, недорогой; экономичныйbudget price — низкая [невысокая\] цена
Syn:See:budget price 1)2) общ. малобюджетный, имеющий ограниченный бюджет, с ограниченными средствамиSee:
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бюджет: 1) детальный план (предполагаемые размеры) расходов и доходов правительства на новый финансовый год; 2) прогноз финансового положения предприятия (компании) в течение определенного периода; расчет материальных затрат и потребностей; обычно расчет идет от бюджета производства и материальных затрат к наличному бюджету и далее - к расчетному балансу компании и счету прибылей; 3) смета расходов и доходов по проекту, мероприятию; см. balanced budget; 4) экономичный, на основе продуманного бюджета, дешевый (напр., бюджетный отдых (budget holiday)).* * *• /vt/ ассигновать• бюджет* * *бюджет; смета; финансовая смета; планируемые расходы; план по расходам; план по расходам и доходам. Детальная смета финансовой деятельности, например, рекламный бюджет (смета расходов на рекламу), план сбыта, бюджет капиталовложений (смета инвестиций в основной капитал) . ассигновать; предусматривать в бюджете Словарь экономических терминов .* * *Финансы/Кредит/Валюта-----роспись денежных доходов и расходов государства, предприятия на определенный период, утвержденный в законодательном порядке см. bdgt-----количественное выражение плана, помощь для его координации и воплощения -
111 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
112 financial forecasting
фин., упр. финансовое прогнозирование (оценка будущих финансовых операций и будущего финансового состояния, в том числе составление и анализ прогнозных финансовых отчетов фирмы)See:financial planning, financial statement, pro forma statement, constant ratio method, percentage-of-sales method, sensitivity analysis, deterministic model, trend analysis, adaptive exponential smoothing, cash flow projection, scenario analysis, best-case scenario, worst-case scenario, consensus forecast, business risk, expectation value, financial modelling* * ** * *. . Словарь экономических терминов . -
113 financing
сущ.фин. финансирование (привлечение средств и вложение их в какую-л. деятельность)foreign financing — иностранное [зарубежное\] финансирование
See:acceptance financing, accounts receivable financing, asset financing, asset-based financing, bond financing, bridge financing, capital financing, creative financing, concessional financing, contract financing, debt financing, debtor-in-possession financing, development financing, direct financing, equity financing, exceptional financing, export financing, external financing, floor planning, hybrid financing, import financing, indirect financing, internal financing, inventory financing, lease financing, loan financing, mezzanine financing, off-balance-sheet financing, premium financing, project financing, sales financing, seller financing, stock financing, venture financing, financial management, Health Care Financing Administration, conservative approach, maturity matching approach, aggressive approach, investing, funding, refinancing, finance 2. co-financing, refinancing
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финансирование, заимствования: различные методы получения и предоставления финансовых ресурсов или кредитов, включая выпуск ценных бумаг; см. creative financing.* * *финансирование; проект; кредитование. . Словарь экономических терминов .* * *Финансы/Кредит/Валюта -
114 international
прил.1) общ. международный; интернациональный (связанный с двумя или более странами, относящийся к нескольким странам, происходящий при участии нескольких стран или их представителей)international peace — международный мир, мир во всем мире
Syn:See:International Accounting Standards, international adjudication, international administration, international administrative law, international affairs, international agency, international agreement, international arbitrage, international arbitration, International Baccalaureate, International Bank Account Number, international bill of exchange, international bond, international borrowing and lending, international business, international business administration, international capital flows, international cartel, international commerce, international commercial arbitration, international commercial law, international commodity agreement, international commodity body, international company, International Comparison Program, international competition, international competitive bidding, international competitiveness, international competitor, International Conference on Financing for Development, international contract, international cooperation, international copyright, international corporation, international credit, International Data Base, international dealer, international debt, international deficit, international delinquency, international department, International Depositary Receipt, International Depository Receipt, international development bank, international diplomacy, international distortion, international diversification, international division, international division of factors, international division of labour, international divorce, international economics, international equity, international equity fund, international exchange ratio, international extradition, international factor movements, international factoring, international finance, international finance subsidiary, international financial institution, international financial system, international firm, international fund, international institution, international investment, international investment position, international investor, international jurist, international labour migration, international law, international leasing, international legal capacity, international liquidity, international load line, international macroeconomics, international management, international market, international marketer, international marketing, international marketing environment, international microeconomics, international migration, international monetary arrangement, international monetary cooperation, international monetary economics, international monetary order, international monetary reform, international monetary reserves, international monetary system, international multimodal transport, international mutual fund, international name, international order, international organization, international payments, international policy coordination, international politics, international private law, international promissory note, international public law, international relations, international reserve currency, international reserve system, international reserves, international sale, international sales contract, international securities, International Securities Identification Number, international standard, International Standard Audiovisual Number, International Standards of Accounting and Reporting, International Standards on Auditing, international surplus, international technology transfer, international tender, international terrorism, international trade, international trademark, international trading company, international transportation, international travel, International Atomic Energy List, International Banking Act, International Bovine Meat Agreement, International Coffee Agreement, International Commercial Terms, International Dairy Arrangement, International Emergency Economic Powers Act, International Financial Reporting Standards, International Gold Pool, International Grains Agreement, International Industrial List, International Maritime Dangerous Goods Code, International Market Insight, International Merchandise Trade Statistics, International Munitions List, International Olive Oil Agreement, International Rules for the Interpretation of Trade Terms, International Safety Management Code, International Standard Classification of Occupations, International Standard Industrial Classification of all Economic Activities, International Sugar Agreement, International Traffic in Arms Regulations, International Wheat Agreement, International Accounting Standards Board, International Accounting Standards Committee, International Accreditation Forum, International Actuarial Association, International Advertising Association, International Air Transport Association, International Anticounterfeiting Coalition, International Association for Feminist Economics, International Association for Financial Planning, International Association for Insurance Law, International Association for Research in Income and Wealth, International Association for the Protection of Industrial Property, International Association for the Protection of Intellectual Property, International Association for the Study of Insurance Economics, International Association of Administrative Professionals, International Association of Book-keepers, International Association of Classification Societies, International Association of Financial Executives Institutes, International Association of Insurance Supervisors, International Association of Mutual Insurance Companies, International Association of Political Science, International Atomic Energy Agency, International Auditing and Assurance Standards Board, International Auditing Practices Committee, International Bank for Reconstruction and Development, International Banking Facility, International Broadcasting Bureau, International Bureau for the Protection of Intellectual Property, International Centre for Settlement of Investment Disputes, International Chamber of Commerce, International Civil Aviation Organization, International Cocoa Organization, International Coffee Organization, International Confederation of Free Trade Unions, International Congress of Accountants, International Congress of Actuaries, International Convention for Safe Containers, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Conference on Financing for Development, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. международный (распространенный, действующий за пределами национальных границ)See:
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international settlements межгосударственные расчеты, осуществляемые центральными банками. -
115 local
1. прил.общ. местный; локальный (связанный с определенным местом, территорией)See:, local account, local administration 1), local advertisement, local advertising, local authority, local bond, local brand, local budget, local building permit, local check, Local Commissioner, local community, local currency, local distributor, local education authority, local election, local government, Local government Ombudsman, Local Government Pension Scheme, local interest, local jail, local launch, local law, local litigation, local loan, local market, local marketer, local marketing, local media, Local Messengers and Local Delivery, local money, local planning, local politics, local presence, local purchasing, local rate, local retailer, 2), local sales force, local securities, local self-government, local tag, local tax, local taxation, local taxes, local taxing area, local utilities, local wholesaler, local administration 2), local agreement, local bargaining, local extremum, local maximum, local minimum, local optimum, local order, 1), local war, Local Government Act 1972, Local Government Act 1974, Local Government Act 1985, Local Government Act 1992, Local Government Act 1999, Local Government Act 2003, Local Government Commission for England Order 2001, Local Government Commission for England, Local Register Office2. сущ.1) общ. местный житель, местныйthe park is well visited by locals and tourists — парк часто посещается как местными, так и туристами
2) общ. местное отделение* (отделение какой-л. организации, действующее в данном районе; обычно об отделениях профсоюзов)3) бирж., амер., разг. местный*(биржевой торговец, проводящий операции за собственный счет, а не по поручению и за счет средств клиента)
* * *
"местный": биржевик, торгующий за свой счет (США).* * *. A member of an exchange who trades for his own account or fills orders for customers. . Glossary of Futures Terms .* * *«местный» биржевик, торгующий за свой счетчеловек, имеющий место на рынке товарных фьючерсов и действующий от собственного имени -
116 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
117 plan
1. сущ.1) общ. план, проект, программа (схема какой-л. деятельности, разработанная до начала ее осуществления; напр., план деятельности компании, план продаж и т. п.)annual plan — годовой план, план на год
five-year plan — пятилетний план, план на пять лет
Syn:See:advertising plan, affirmative action plan, aggregate plan, alternative plan, budget plan, business plan, cargo plan, financial plan, investment plan, long-term plan, medium-term plan, performance plan, short-term plan, strategic plan, single-use plan, standing plan, tactical plan, planning, budgeting, contingency plan, accumulation plan, automatic reinvestment plan, constant dollar plan, constant ratio plan, variable ratio plan, personal equity plan, Carpenter plan2) общ. схема, чертеж (напр., расположения оборудования, размещения людей в аудитории, структуры организации и т. п.)Syn:3) страх., эк. тр. план, программа, схема, система (порядок выплаты пенсий, пособий или дополнительных выплат работникам т. п.)See:401(k) plan, 403(b) plan, 457 plan, age-weighted profit sharing plan, annuity plan, assigned risk plan, cafeteria plan, capitated plan, career average plan, collectively bargained plan, contributory pension plan, death benefit only plan, defined benefit pension plan, defined contribution pension plan, deferred compensation plan, Deferred Profit Sharing Plan, dependent care assistance plan, deposit administration plan, dividend reinvestment plan, employee benefit plan, employee share ownership plan, fee-for-service plan, final-average-pay plan, funded pension plan, health plan, hospital cash plan, insurance plan, junior stock plan, Keogh plan, managed care plan, money purchase plan, multi-employer plan, multiple employer plan, non-qualified plan, payroll savings plan, Payroll Stock Ownership Plan, pension equity plan, pension plan, phantom stock plan, point of service plan, premium conversion plan, prescription drug plan, profit sharing plan, reinvestment plan, Roth plan, safe harbor plan, salary continuation plan, salary reduction plan, Scanlon Plan, Section 125 plan, self-insured plan, share incentive plan, share repurchase plan, single-employer plan, target benefit plan, top-hat plan, top-heavy plan, welfare plan, plan provider, summary plan description2. гл.1) общ. составлять план, планироватьSee:2) общ. намереваться, собираться (сделать что-л.)He plans to be in graduate school next year. — Он собирается поступить в магистратуру в следующем году.
3) общ. проектировать, чертить, создавать чертеж [схему\]
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1) план; 2) цели, которые компания стремится достигнуть за определенный период.* * *см. package-----система мер, направленная на достижение целей и задач -
118 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
119 ASP
1) Общая лексика: американец англосаксонского происхождения и протестантского вероисповедания (американец, которого в Соединённых Штатах считают "чистым" в расовом отношении), Amur Shipbuilding Plant2) Компьютерная техника: ATM Switch Processor, Advanced Spatial Parameterization, Advanced Systems Protocol, Auxiliary Storage Pool, (Advanced Sector Protection) технология расширенной защиты секторов3) Биология: American Society of Parasitologists4) Авиация: audio selector panel5) Разговорное выражение: (сокр. от Anglo-Saxon Protestant) американец англосаксонского происхождения и протестантского вероисповедания (американец, которого в Соединённых Штатах считают "чистым" в расовом отношении)6) Военный термин: Air Subpanel, All Source Production, Allied Standing Procedure, Armed Services Police, Armed Services papers, Army Strategic Plan, Army supply program, advanced signal processor, advanced studies program, advanced supply point, advanced systems planning, air stores park, air superiority program, air support party, air support plan, airborne sensor platform, aircraft servicing platform, all-altitude spin projected, ammunition supply point, amphibious supply platform, annual service practice, antisubmarine plane, armament status panel, atomic strike plan, augmented support period, augmented support plan, automated schedule procedures, automatic switching panel, available supply point, отображение воздушной обстановки (Air Situation Picture)7) Техника: Artifical Stone Paving, accepted stores procedure, accident sequence precursor, active sonar processor, administrative site procedure, aft solar panel, analog signal processor, antenna sidelobe pattern, application service providers, automatic sample processor, automatic schedule procedure, automatic servo plotter, auxiliary shutdown panel, auxiliary spacecraft power8) Шутливое выражение: Awful Stock Pick9) Юридический термин: Asinine Server Problems10) Экономика: Area Settlement Plan, зональная система взаиморасчётов11) Грубое выражение: Angry Sick Person, Ass Suck Protocol12) Телекоммуникации: Active Signaling Protocol, Advanced Speech Processor13) Сокращение: Advanced Soundranging Programme (UK), Aggregated Switch Procurement, Air Surveillance Platform (India), Airbase Survivability Program (USA), Anglo-Saxon Protestant, Annual Service Practice (USA), Antenna Scan Period, Application Service Provider, Associate Supervisor Program (since 1996, 16 week program), Automatic, Self-Powered (USA), Aspartic acid, активная серверная страница (Active Server Page (Microsoft)), авторизированный поставщик услуг (Authorized Service Provider)14) Университет: Academy of Students of Pharmacy, The Academy Of Student Pharmacists15) Физиология: Awareness during Sleep Paralysis16) Электроника: (Application-Specific Products) специализированная (под конкретные задачи) продукция17) Сленг: американец, "чистый" в расовом отношении18) Вычислительная техника: Active Server Page, Advanced Signal Processing / Processor, attached support processor, average selling price, Appletalk Session Protocol (Apple, AppleTalk), Active Server Pages (HTTP, MS), Application Service Provider / Providing (ISP, Internet), Abstract Service Primitive (OSI), Authorized Service Provider (Sun), Association of Shareware Professionals (organization, USA), active server pages20) Биохимия: acylation-stimulating protein (белок, стимулирующий ацилирование)21) Банковское дело: американская продажная цена (American selling price)22) Транспорт: Arrival Sequencing Program, Aviation Safety Program23) Пищевая промышленность: (amnesic shellfish poison)(amnesic shellfish poisoning) амнестический токсикоз (пищевое отравление), (amnesic shellfish poison)(amnesic shellfish poisoning) амнестический токсин (накапливающийся в раковинных моллюсках в периоды цветения определенных видов микроводорослей)24) Экология: American Society of Photogrammetry25) Деловая лексика: Administrative System Project, Administrative Systems Project, Average Sales Price26) Стратиграфия: (auxiliary stratotype point) вспомогательная стратотипическая точка27) Глоссарий компании Сахалин Энерджи: alkali surfactant polymer, модуль двусторонней связи и питания (ASP; МДСП)28) Образование: Alternative School Programs29) Инвестиции: American selling price30) Сетевые технологии: Advanced Simple Profile, AppleTalk Session Protocol, Active Server Pages (технология, позволяющая выполнять программы-сценарии на сервере, получая при этом через программы-клиенты результат, отображаемый веб-обозревателем)31) Автоматика: automated small batch production32) Расширение файла: Application/Authorized Service Provider, Association of Shareware Professionals, Association of Shareware Professionals note, Active Server Page (Microsoft), Aspect language script file (Procomm Plus)33) Электротехника: aluminum-steel-polyethylene34) Водоснабжение: Active Sludge Plant-станция биологической очистки35) Майкрософт: поставщик услуг ASP, страницы ASP36) Общественная организация: Astronomical Society of the Pacific37) Должность: Accredited Staging Professional38) NYSE. American Strategic Income PT Fund, Inc.39) Программное обеспечение: Atari Software Pirates40) Парашютный спорт: Accelerated Skydiving Program -
120 Asp
1) Общая лексика: американец англосаксонского происхождения и протестантского вероисповедания (американец, которого в Соединённых Штатах считают "чистым" в расовом отношении), Amur Shipbuilding Plant2) Компьютерная техника: ATM Switch Processor, Advanced Spatial Parameterization, Advanced Systems Protocol, Auxiliary Storage Pool, (Advanced Sector Protection) технология расширенной защиты секторов3) Биология: American Society of Parasitologists4) Авиация: audio selector panel5) Разговорное выражение: (сокр. от Anglo-Saxon Protestant) американец англосаксонского происхождения и протестантского вероисповедания (американец, которого в Соединённых Штатах считают "чистым" в расовом отношении)6) Военный термин: Air Subpanel, All Source Production, Allied Standing Procedure, Armed Services Police, Armed Services papers, Army Strategic Plan, Army supply program, advanced signal processor, advanced studies program, advanced supply point, advanced systems planning, air stores park, air superiority program, air support party, air support plan, airborne sensor platform, aircraft servicing platform, all-altitude spin projected, ammunition supply point, amphibious supply platform, annual service practice, antisubmarine plane, armament status panel, atomic strike plan, augmented support period, augmented support plan, automated schedule procedures, automatic switching panel, available supply point, отображение воздушной обстановки (Air Situation Picture)7) Техника: Artifical Stone Paving, accepted stores procedure, accident sequence precursor, active sonar processor, administrative site procedure, aft solar panel, analog signal processor, antenna sidelobe pattern, application service providers, automatic sample processor, automatic schedule procedure, automatic servo plotter, auxiliary shutdown panel, auxiliary spacecraft power8) Шутливое выражение: Awful Stock Pick9) Юридический термин: Asinine Server Problems10) Экономика: Area Settlement Plan, зональная система взаиморасчётов11) Грубое выражение: Angry Sick Person, Ass Suck Protocol12) Телекоммуникации: Active Signaling Protocol, Advanced Speech Processor13) Сокращение: Advanced Soundranging Programme (UK), Aggregated Switch Procurement, Air Surveillance Platform (India), Airbase Survivability Program (USA), Anglo-Saxon Protestant, Annual Service Practice (USA), Antenna Scan Period, Application Service Provider, Associate Supervisor Program (since 1996, 16 week program), Automatic, Self-Powered (USA), Aspartic acid, активная серверная страница (Active Server Page (Microsoft)), авторизированный поставщик услуг (Authorized Service Provider)14) Университет: Academy of Students of Pharmacy, The Academy Of Student Pharmacists15) Физиология: Awareness during Sleep Paralysis16) Электроника: (Application-Specific Products) специализированная (под конкретные задачи) продукция17) Сленг: американец, "чистый" в расовом отношении18) Вычислительная техника: Active Server Page, Advanced Signal Processing / Processor, attached support processor, average selling price, Appletalk Session Protocol (Apple, AppleTalk), Active Server Pages (HTTP, MS), Application Service Provider / Providing (ISP, Internet), Abstract Service Primitive (OSI), Authorized Service Provider (Sun), Association of Shareware Professionals (organization, USA), active server pages20) Биохимия: acylation-stimulating protein (белок, стимулирующий ацилирование)21) Банковское дело: американская продажная цена (American selling price)22) Транспорт: Arrival Sequencing Program, Aviation Safety Program23) Пищевая промышленность: (amnesic shellfish poison)(amnesic shellfish poisoning) амнестический токсикоз (пищевое отравление), (amnesic shellfish poison)(amnesic shellfish poisoning) амнестический токсин (накапливающийся в раковинных моллюсках в периоды цветения определенных видов микроводорослей)24) Экология: American Society of Photogrammetry25) Деловая лексика: Administrative System Project, Administrative Systems Project, Average Sales Price26) Стратиграфия: (auxiliary stratotype point) вспомогательная стратотипическая точка27) Глоссарий компании Сахалин Энерджи: alkali surfactant polymer, модуль двусторонней связи и питания (ASP; МДСП)28) Образование: Alternative School Programs29) Инвестиции: American selling price30) Сетевые технологии: Advanced Simple Profile, AppleTalk Session Protocol, Active Server Pages (технология, позволяющая выполнять программы-сценарии на сервере, получая при этом через программы-клиенты результат, отображаемый веб-обозревателем)31) Автоматика: automated small batch production32) Расширение файла: Application/Authorized Service Provider, Association of Shareware Professionals, Association of Shareware Professionals note, Active Server Page (Microsoft), Aspect language script file (Procomm Plus)33) Электротехника: aluminum-steel-polyethylene34) Водоснабжение: Active Sludge Plant-станция биологической очистки35) Майкрософт: поставщик услуг ASP, страницы ASP36) Общественная организация: Astronomical Society of the Pacific37) Должность: Accredited Staging Professional38) NYSE. American Strategic Income PT Fund, Inc.39) Программное обеспечение: Atari Software Pirates40) Парашютный спорт: Accelerated Skydiving Program
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