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1 promotion spending
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2 promotion spending
Реклама: затраты на стимулирование -
3 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
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1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
4 promotion expenditure
1) учет затраты [расходы\] на продвижение ( часть маркетинговых затрат)Syn:See:2) учет = promotion money 1), -
5 затраты на стимулирование
Advertising: promotion spendingУниверсальный русско-английский словарь > затраты на стимулирование
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6 spesa
f expensefare la spesa do the shoppingfare spese go shoppingspese pl di produzione production costsspese pl di pubblicità advertising costsa proprie spese at one's own expense* * *spesa s.f.1 expense, expenditure; spending; ( costo) cost, outlay; charge, fee: spese di manutenzione, maintenance charges (o upkeep expenses); spese di riparazione, cost of repairs; spese di viaggio, travelling expenses; spese domestiche, household expenses; spese minute, petty expenses; spese vive, out-of-pocket expenses; spese scolastiche, school fees; ci fu una spesa di 25.000 euro per le nuove attrezzature, there was an expenditure (o outlay) of 25,000 euros on (o for) new fittings; sta facendo grandi spese, he is spending a lot of money; far fronte a una spesa, to meet an expense; sostenere le spese di qlco., to bear the cost of (o to pay for) sthg.; far sostenere spese a qlcu., to put s.o. to expense; coprire le spese, to cover the cost; ridurre le spese, to cut down one's expenses // a proprie spese, at one's own expense, (fig.) to one's cost; imparare a proprie spese, to learn at one's cost; a spese altrui, (anche fig.) at other people's expense; non badare a spese, to spare no expense: non bada a spese, he spares no expense (o money is no object for him) // fare le spese di qlco., (fig.) to pay for sthg. // essere di poca spesa, (fig.) to be undemanding // stare sulla spesa, to support (o to keep) oneself // (amm.): spese di bollo, stamp dues; spese di registro, registration dues; spese fisse, standing expenses; spese generali, overheads (o overhead expenses); spese ordinarie, ordinary charges (o recurring expenses); spese straordinarie, supplementari, addizionali, extra (o additional) expenses (o costs o charges); spese varie, sundry expenses (o charges); spese amministrative, administrative expenses; a spese pubbliche, at public expense // (econ.): spese correnti, current (o running) expenses; spese di fabbricazione, manufacturing costs; spese di produzione, production expenses (o expenses of production); spese di gestione, di esercizio, operating (o running) costs; spese di manodopera, labour costs; spese fisse, fixed charges; spesa in conto capitale, capital expenditure (o spending); spesa per consumi, consumer expenditure; spesa per investimenti, investment outlays; spese previste dal budget, budgetary expenditure; incorrere in grandi spese, to incur great expenses; spesa nazionale lorda, gross national expenditure; spesa di avviamento, start-up costs (o organization expenses); spesa pubblica, public (o government) expenditure; spesa pubblica in disavanzo, deficit spending // (comm.): spese assegnate, charges forward; spese di trasporto, freightage (o carriage o transport charges); spesa di trasferta, travelling expenses; spese d'incasso, collection expenses; spese promozionali, promotion expenses; comprese le spese, charges included (o inclusive of charges); escluse le spese, charges excluded (o exclusive of charges) // (fin.): spese di emissione, issue (o floatation) costs; spese iniziali a carico di sottoscrittori di fondi, front and fees // (dir.): con spese, with charges; senza spese, without charges // (mar.): spese di sbarco, landing charges; spese di stivaggio, stowage; spese portuali, port charges2 ( acquisto) buy; purchase: questo mobile è stato una bella spesa, this piece of furniture was a good buy3 ( compera) shopping: la lista della spesa, the shopping list; la borsa della spesa, shopping bag; fare la spesa, to do the shopping; faccio la spesa nei negozi vicino a casa, I do the shopping in the shops near home; andare a fare spese, to go shopping.* * *['spesa]1. sfcon la modica spesa di 1000 euro — for the modest sum o outlay of 1,000 euros
ridurre le spese — (gen) to cut down (on spending), Comm to reduce expenditure
a mie spese fig — at my expense
2) (acquisto) buy, purchase, (fam : compere) shopping no pl2.* * *['spesa]sostantivo femminile1) (costo) expenditure, expense, cost, spending U-e per l'elettricità, il telefono — electricity, telephone charges
- e per l'istruzione, la difesa — expenditure o spending on education, defence
-e di trasporto, di manodopera — transport, labour costs
dividere, tagliare le -e — to share the costs, to cut costs
2) (compere) shopping Ulista, borsa della spesa — shopping list, bag
fare la spesa — to do the o some shopping
andare a fare la spesa — to go shopping o to the shops
3) (acquisto)4) a spese dia -e dello stato o della comunità at public expense; la trasferta è a -e della società business travel is chargeable to the company; vivere a -e di qcn. — to live off sb
•spesa pubblica — public expenditure o spending, government spending
- e correnti — current expenditure, running expenses
- e doganali — customs expenses o charges
spesa processuali — dir. (legal) costs
- e di spedizione — forwarding o shipping charges, postage
••imparare qcs. a proprie -e — to learn sth. the hard way o at one's own expense o at one's cost
* * *spesa/'spesa/sostantivo f.1 (costo) expenditure, expense, cost, spending U; -e per l'elettricità, il telefono electricity, telephone charges; - e per l'istruzione, la difesa expenditure o spending on education, defence; -e di trasporto, di manodopera transport, labour costs; dividere, tagliare le -e to share the costs, to cut costs; sostenere forti -e to incur heavy costs; non badare a -e to spare no expense2 (compere) shopping U; lista, borsa della spesa shopping list, bag; fare la spesa to do the o some shopping; andare a fare la spesa to go shopping o to the shops3 (acquisto) questa gonna è stata una buona spesa this skirt was a good buy4 a spese di a -e dello stato o della comunità at public expense; la trasferta è a -e della società business travel is chargeable to the company; vivere a -e di qcn. to live off sb.imparare qcs. a proprie -e to learn sth. the hard way o at one's own expense o at one's cost\spesa pubblica public expenditure o spending, government spending; - e bancarie bank charges; - e correnti current expenditure, running expenses; - e doganali customs expenses o charges; - e fisse standing charge; spesa processuali dir. (legal) costs; - e sociali welfare spending; - e di spedizione forwarding o shipping charges, postage; - e straordinarie nonrecurring expenses. -
7 cut
cut [kʌt]couper ⇒ 1 (a)-(f), 1 (h), 1 (j), 1 (o), 1 (q), 1 (t), 2 (a), 2 (d)-(g) découper ⇒ 1 (b) tondre ⇒ 1 (c) interrompre ⇒ 1 (f) arrêter ⇒ 1 (g) réduire ⇒ 1 (i), 1 (j) blesser ⇒ 1 (k) manquer ⇒ 1 (m) percer ⇒ 1 (n) graver ⇒ 1 (p) monter ⇒ 1 (r) se couper ⇒ 2 (b) faire mal ⇒ 2 (c) coupure ⇒ 3 (a), 3 (b), 3 (f) coup ⇒ 3 (c), 3 (g) morceau ⇒ 3 (d) réduction ⇒ 3 (e) coupe ⇒ 3 (h), 3 (k) part ⇒ 3 (i) coupé ⇒ 4 (a), 4 (c) réduit ⇒ 4 (b)(a) (incise, slash, sever) couper;∎ cut the box open with the knife ouvrez la boîte avec le couteau;∎ he fell and cut his knee (open) il s'est ouvert le genou en tombant;∎ she cut her hand elle s'est coupé la main ou à la main;∎ he cut his wrists il s'est ouvert ou taillé les veines;∎ to cut one's throat se trancher la gorge;∎ they cut his throat ils lui ont coupé ou tranché la gorge, ils l'ont égorgé;∎ they cut the prisoners free or loose ils ont détaché les prisonniers;∎ figurative to cut oneself loose from sth se libérer de qch;∎ they cut our supply line ils nous ont coupé notre approvisionnement;∎ figurative the fog's so thick you could cut it with a knife il y a un brouillard à couper au couteau;∎ the atmosphere was so tense, you could cut it with a knife l'atmosphère était extrêmement tendue;∎ you're cutting your own throat c'est du suicide∎ she cut articles from the paper elle découpait des articles dans le journal;∎ cut the cake in half/in three pieces coupez le gâteau en deux/en trois;∎ to cut sth to shreds or to ribbons mettre qch en pièces;∎ figurative the enemy cut the army to pieces l'ennemi a taillé l'armée en pièces;∎ figurative the critics cut the play to pieces les critiques ont esquinté la pièce∎ I'll have to cut the grass this weekend il faudra que je tonde la pelouse ce week-end;∎ I cut my nails/my hair je me suis coupé les ongles/les cheveux;∎ you've had your hair cut vous vous êtes fait couper les cheveux(d) (shape → dress, suit) couper; (→ diamond, glass, key) tailler; (→ screw) fileter; (dig → channel, tunnel) creuser, percer; (engrave) graver; (sculpt) sculpter;∎ steps had been cut in the rock on avait taillé des marches dans le rocher;∎ we cut our way through the crowd nous nous sommes frayé ou ouvert un chemin à travers la foule;∎ the advance cut a swath through the enemy's defences l'avance des troupes ouvrit une brèche dans la défense ennemie;∎ proverb cut your coat according to your cloth = il ne faut pas vivre au-dessus de ses moyens∎ where the path cuts the road à l'endroit où le chemin coupe la route(f) (interrupt) interrompre, couper;∎ to cut sb short couper la parole à qn;∎ we had to cut our visit short nous avons dû écourter notre visite;∎ his career was tragically cut short by illness sa carrière a été tragiquement interrompue par la maladie;∎ to cut a long story short, I left bref ou en deux mots, je suis parti∎ he cut working weekends il a arrêté de travailler le weekend;∎ cut the very familiar crap or vulgar shit! arrête tes conneries!(h) (switch off) couper;∎ cut the lights! coupez la lumière!, éteignez!;∎ he cut the engine il a coupé ou arrêté le moteur∎ we cut our costs by half nous avons réduit nos frais de moitié;∎ they cut taxes in the run-up to the election ils ont réduit les impôts juste avant les élections;∎ to cut prices casser les prix;∎ the athlete cut five seconds off the world record or cut the world record by five seconds l'athlète a amélioré le record mondial de cinq secondes∎ the censors cut all scenes of violence la censure a coupé ou supprimé toutes les scènes de violence;∎ the film was cut to 100 minutes le film a été ramené à 100 minutes(k) (hurt feelings of) blesser profondément;∎ her remark cut me deeply sa remarque m'a profondément blessé∎ they cut me (dead) in the street dans la rue ils ont fait comme s'ils ne me voyaient pas□ ;∎ he cut me dead for days after our argument il m'a battu froid pendant des jours après notre dispute□∎ I had to cut lunch in order to get there on time j'ai dû me passer de déjeuner pour arriver à l'heure;∎ the students cut class les étudiants ont séché le cours;∎ to cut school sécher les cours∎ the baby is cutting his first tooth le bébé perce sa première dent;∎ familiar figurative a pianist who cut her teeth on Bach une pianiste qui s'est fait la main sur du Bach(p) (record, track) graver, faire∎ to cut the cards couper∎ to cut the ground from under sb's feet couper l'herbe sous le pied de qn;∎ her promotion cut the ground from under his feet sa promotion lui a coupé l'herbe sous le pied;∎ familiar he couldn't cut it, he couldn't cut the mustard il n'était pas à la hauteur□ ;∎ to cut sth fine compter un peu juste, ne pas se laisser de marge;∎ you're cutting it a bit fine vous comptez un peu juste;∎ an hour is cutting it too fine une heure, ce n'est pas suffisant;∎ familiar that argument cuts no ice with me cet argument ne m'impressionne pas□ ;∎ to cut a fine figure avoir fière allure;∎ to cut one's losses sauver les meubles;∎ we decided to cut our losses nous avons décidé de sauver les meubles;∎ Cars to cut a corner prendre un virage à la corde, couper un virage; figurative sauter des étapes;∎ figurative to cut corners (economize excessively) faire des économies exagérées; (not follow rules) contourner les règlements;∎ if you cut corners now you'll just have more work to do later on si tu fais les choses trop vite maintenant, tu auras plus à faire plus tard;∎ figurative she doesn't believe in cutting corners elle fait toujours les choses à fond;∎ figurative they cut corners to finish on time ils ont brûlé les étapes pour finir à temps;∎ old-fashioned to cut a rug danser(a) (incise, slash) couper, trancher;∎ this knife doesn't cut ce couteau ne coupe pas bien;∎ cut around the edge découpez ou coupez en suivant le bord;∎ she cut into the bread elle a entamé le pain;∎ the rope cut into my wrists la corde m'a coupé ou cisaillé les poignets;∎ the string is cutting into me le cordon me coupe la chair;∎ figurative he cut through all the red tape il s'est dispensé de toutes les formalités administratives;∎ figurative the whip cut through the air le fouet fendit l'air;∎ figurative the yacht cut through the waves le yacht fendait les vagues;∎ Nautical the boat cut loose le bateau a rompu les amarres;∎ figurative to cut loose se libérer;∎ to cut and run se sauver, filer;∎ that argument cuts both or two ways c'est un argument à double tranchant(b) (cloth, paper) se couper;∎ this meat cuts easily cette viande se coupe facilement;∎ the cake will cut into six pieces ce gâteau peut se couper en six(c) (hurtfully) faire mal(d) (take shorter route) couper, passer;∎ cut through the back way and you'll get there first coupez par derrière et vous arriverez (là-bas) les premiers;∎ we cut across the fields nous avons coupé par les champs∎ this path cuts across or through the swamp ce sentier traverse ou coupe à travers le marécage(f) (in cards) couper;∎ they cut for the deal ils ont coupé avant de donner∎ the film cuts straight from the love scene to the funeral l'image passe directement de la scène d'amour à l'enterrement;∎ cut! coupez!3 noun∎ a cut on the arm une coupure ou une entaille au bras;∎ she had a nasty cut on her leg from the fall elle s'était fait une vilaine entaille à la jambe en tombant;∎ to be a cut above (the rest) être nettement mieux que les autres ou le reste;∎ that film is a cut above the others ce film est nettement mieux que les autres(b) (act of cutting) coupure f, entaille f;∎ to make a cut in sth (with knife, scissors etc) faire une entaille dans qch(c) (blow, stroke) coup m;∎ a knife/sword cut un coup de couteau/d'épée;∎ a saw cut un trait de scie;∎ figurative his treachery was the unkindest cut of all sa trahison était le coup le plus perfide∎ a cut off the joint un morceau de rôti;∎ prime cut morceau m de (premier) choix;∎ cheap cuts bas morceaux mpl∎ a cut in government spending une réduction ou diminution des dépenses publiques;∎ the cuts in the Health Service la réduction ou diminution du budget de la santé;∎ she took a cut in pay elle a subi une diminution ou réduction de salaire;∎ Finance the cuts les compressions fpl budgétaires;∎ power or electricity cut coupure f de courant(f) (deletion) coupure f;∎ they made several cuts in the film ils ont fait plusieurs coupures dans le film(g) (gibe, nasty remark) trait m, coup m∎ the cut of a suit la coupe d'un costume∎ what's his cut (of the profits)? à combien s'élève sa part?∎ the cut from the love scene to the funeral le changement de séquence de la scène d'amour à l'enterrement∎ I prefer a finer/coarser cut of tobacco je préfère le tabac plus fin/grossier∎ the cut and thrust of parliamentary debate les joutes oratoires des débats parlementaires;∎ the cut and thrust of the business world la concurrence féroce qui règne dans le monde des affaires;∎ it's cut and thrust la lutte est acharnée∎ to sell sth at cut prices vendre qch au rabais;∎ the cut version of the film la version raccourcie du film∎ a well-cut suit un costume bien coupé ou de bonne coupe►► cut glass cristal m taillé;Computing cut sheet feed dispositif m d'alimentation feuille à feuille; (act) alimentation f feuille à feuille;Computing cut sheet feeder dispositif m d'alimentation feuille à feuille(a) (cross, traverse) traverser, couper à travers;∎ it's quicker if you cut across the fields c'est plus rapide si tu coupes à travers (les) champs;∎ they cut across country ils ont coupé à travers champs(b) (go beyond) surpasser, transcender;∎ the issue cuts across party lines la question transcende le clivage des partis(c) (contradict) contredire, aller à l'encontre de;∎ it cuts across all my principles ça va à l'encontre de tous mes principes∎ they had to cut away the wreckage to reach the victim ils ont dû découper l'épave pour atteindre la victime➲ cut back∎ we cut back to the car nous sommes revenus à la voiture(c) (financially) économiser, réduire les dépenses∎ arms spending has been cut right back les dépenses d'armement ont été nettement réduites(financially) économiser sur; (time) réduire;∎ the factory cut back on production la fabrique a réduit la production∎ figurative he was cut down by malaria (killed) il est mort de la malaria; (incapacitated) il était terrassé par la malaria;∎ literary to be cut down in one's prime être fauché à la fleur de l'âge∎ to cut sth down to about 150,000 words réduire qch à environ 150 000 mots;∎ she cuts down her dresses for her daughter elle ajuste ses robes pour sa fille;∎ to cut sb down to size remettre qn à sa place∎ we've been asked to cut down the amount of time we devote to sports on nous a demandé de consacrer moins de temps au sport;∎ he cut his smoking down to ten a day il ne fume plus que dix cigarettes par jour(expenditure) réduire;∎ I'm going to cut down on drinking/smoking je vais boire/fumer moins;∎ they have cut down on eating out in restaurants ils vont moins souvent au restaurant;∎ to cut down on the amount of time spent doing sth passer moins de temps à faire qch➲ cut in(a) (interrupt) interrompre;∎ she cut in on their conversation elle est intervenue dans leur conversation;∎ he cut in on me to ask a question il m'a coupé la parole pour poser une question;∎ figurative the new store is cutting in on our business le nouveau magasin nous fait perdre de la clientèle∎ the taxi cut in on them le taxi leur a fait une queue de poisson∎ mind if I cut in? vous permettez que je vous emprunte votre partenaire?∎ (include) we should cut him in on the deal nous devrions l'intéresser à l'affaire∎ to cut into a conversation intervenir dans ou interrompre brusquement la conversation∎ to cut into one's savings entamer ses économies;∎ this work cuts into my free time ce travail empiète sur mes heures de loisir∎ they cut off the king's head ils ont décapité le roi;∎ he was cut off in his prime il a été emporté à la fleur de l'âge;∎ she cut off her nose to spite her face elle s'est fait du tort en voulant se venger(b) (interrupt → speaker) interrompre, couper;∎ he was cut off in mid sentence il a été interrompu au milieu de sa phrase(c) (disconnect, discontinue) couper;∎ Telecommunications he's been cut off (during conversation) il a été coupé; (disconnected) on lui a coupé le téléphone;∎ they cut off the electricity or power ils ont coupé le courant;∎ they cut off his allowance ils lui ont coupé les vivres;∎ her family cut her off without a penny sa famille l'a déshéritée;∎ it cut off the supply of blood to the brain cela a empêché l'irrigation du cerveau(d) (separate, isolate) isoler;∎ the house was cut off by snow drifts la maison était isolée par des congères;∎ he cut himself off from his family il a rompu avec sa famille;∎ housewives often feel cut off les femmes au foyer se sentent souvent isolées(e) (bar passage of) couper la route à;∎ the police cut off the thief la police a barré le passage au voleur;∎ the battalion cut off the enemy's retreat le bataillon a coupé la retraite à l'ennemi➲ cut out∎ a valley cut out by the river une vallée creusée par le fleuve;∎ figurative to be cut out for sth être fait pour qch, avoir des dispositions pour qch;∎ I'm not cut out for living abroad je ne suis pas fait pour vivre à l'étranger;∎ he's not cut out to be a politician il n'a pas l'étoffe d'un homme politique;∎ you have your work cut out for you vous avez du pain sur la planche ou de quoi vous occuper;∎ she'll have her work cut out to finish the report on time elle va avoir du mal à finir le rapport à temps∎ advertisements cut out from or of the paper des annonces découpées dans le journal∎ unnecessary expense must be cut out il faut éliminer ou supprimer les frais superflus;∎ they cut out all references to the president ils ont supprimé toute référence au président;∎ try and cut out all unnecessary details essayez de supprimer tous les détails superflus;∎ he cut out smoking il a arrêté de fumer;∎ cut out the screaming! arrête de crier!, assez crié!;∎ familiar cut it out! ça suffit!, ça va comme ça!∎ his father cut him out of his will son père l'a rayé de son testament;∎ they cut him out of his share ils lui ont escroqué sa part➲ cut up(b) (usu passive) familiar (affect deeply) she's really cut up about her dog's death la mort de son chien a été un coup pour elle□ ;∎ he's very cut up about it ça l'a beaucoup affecté□∎ that really cut me up! ça m'a fait rire!□∎ to cut up rough se mettre en rogne ou en boule -
8 plan
мен. план; проект; програмазаздалегідь розроблена, підготовлена менеджментом (management²) програма дій, процедур тощо, за якою передбачають виконання організаційних цілей, завдань, обсягу роботи і т. ін.═════════■═════════action plan план заходів; advertising plan план реклами • рекламний план • план рекламної кампанії; allocation plan план розподілу чого-небудь; alternative plan варіант плану • альтернативний план; amended plan уточнений план; annual plan річний план; appraisal plan система оцінювання; approved plan затверджений план; assistance plan план допомоги; balanced plan збалансований план; basic plan основний план • опорний план; bonus plan система заохочення • система заохочувальних винагород; brand plan план випуску марки • план випуску марочного товару; budget plan кошторисний план; business plan комерційний план • бізнес-план • план ділової активності; business-building plan план розширення діяльності; business-portfolio plan план розвитку сфери діяльності; campaign plan план рекламної кампанії; capacity plan план підвищення продуктивності • план розвитку виробничої потужності; capital investment plan план капіталовкладень; capital spending plan програма капіталовкладень; coherent plan послідовний план • внутрішньо скоординований план; combined plan поєднаний план; communications plan план комунікації; company-wide plan загальнофірмовий план; compensation plan програма відшкодовування; complete plan комплексний план; comprehensive plan комплексний план; concrete plan конкретний план; consumption plan план споживання; contingent consumption plan умовний план споживання; coordinated plan координований план; copy plan структура тексту; cost finding plan система калькуляційних відомостей; counter plan зустрічний план; coupon plan купонна програма; creative plan творчий план; credit plan кредитний план; current plan поточний план; daily plan добовий план • план на добу; decision plan схема прийняття рішень; delivery plan план постачання; departmental plan план відділу; development plan план розвитку; differential time plan почасово-прогресивна система заробітної плати; distribution plan план розподілу; draft plan проект плану; economic plan економічний план • господарський план; editorial plan редакційний план; elaborate plan старанно продуманий план; emergency plan план на випадок надзвичайних обставин • план на непередбачені випадки; employment plan програма забезпечення зайнятості; export plan план експорту; export-import plan план експорту-ім-порту товарів; family assistance plan програма допомоги багатодітним родинам; feasible plan допустимий план (у задачах лінійного програмування); financial plan фінансовий план; financing plan план фінансування; fixed plan твердий план • встановлений план; food stamp plan програма харчових купонів; formal plan формальний план; general plan загальний план; health insurance plan план медичного страхування; housing development plan програма житлового будівництва; implementation plan план здійснення наміченого; import plan план імпорту; initial plan вихідний план; inspection plan план інспекції • план приймального контролю; instalment plan план купівлі на виплат; integrated plan комплексний план; introductory plan ввідний план • план виходу на ринок; investment plan програма капіталовкладень; layaway plan відкладання і сплачування товару на виплат; lease plan план оренди; long-range plan перспективний план • довгостроковий план; long-term plan перспективний план • довгостроковий план; management plan план організаційної діяльності; market plan план роботи на ринку • план ринкової діяльності; marketing plan план збуту • план маркетингу; master plan генеральний план • зведений план; media plan план застосування засобів реклами • медіа-план; medium-term plan середньостроковий план; multistage plan багатоетапний план; multiple-time plan відрядно-прогресивна система заробітної плати; national plan національний план; national economic plan народногосподарський план; national media plan план застосування загальнонаціональних засобів реклами; objectionable plan неприйнятний план; on-going plan поточний план • план, який здійснюється в поточний період; operating plan виробничий план • оперативний фінансовий план; operational plan оперативний план; optimal plan оптимальний план; organization plan схема організаційної структури; organizational plan організаційний план • організаційна структура; outline plan схематичний план; output plan план випуску продукції; overall plan всеосяжний план; package plan комплексний план • пакет заходів • комплекс заходів; pay plan порядок виплати зарплати; payment plan план виплати; payout plan схема виплати; pension plan система пенсійного забезпечення; practicable plan здійсненний план; preliminary plan попередній план; procurement plan план закупівлі; product plan план виробництва товару • план випуску товару; product promotion plan план просування товару; production plan виробничий план; profit plan заходи для отримання прибутку; profit-sharing plan система участі в прибутках; projected plan план на майбутнє; promotion plan план стимулювання збуту • план стимулювання; provisional plan тимчасовий план; publicity plan план популяризації • рекламний план; purchase plan план закупівлі; quality assurance plan програма забезпечення якості продукції; quarterly plan квартальний план; recruitment plan план набору персоналу; research plan план досліджень; retirement plan план пенсійного забезпечення • пенсійна програма; revised plan переглянутий план; rough plan приблизний план • орієнтовний план; sales plan план збуту; sales promotion plan план стимулювання збуту; sampling plan програма вибіркового обстеження • план вибіркового контролю; short-range plan короткостроковий план; short-term plan короткостроковий план; spending plan програма витрат; stowage plan план розміщення вантажу в вантажних приміщеннях судна; strategic plan стратегічний план; summary plan зведений план; supply plan план постачання; support plan план допомоги; survey plan план обстеження; systematic plan комплексний план; tactical plan тактичний план; target profit plan заходи для отримання цільового прибутку; technical plan технічний план; trial-use plan пробне вживання товару; turnover plan план обороту; unacceptable plan неприйнятний план; underestimated plan нереальний план; wage plan система заробітної плати; workable plan здійсненний план; working plan робочий план; yearly plan річний план; zone plan зональний план═════════□═════════according to plan згідно з планом • за планом • відповідно до плану; plan for expansion програма розвитку; plan of action план дій; plan of distribution план розподілу • план розміщення; plan of operation план роботи; to abandon a plan відмовлятися/відмовитися від плану • скасовувати/скасувати план; to adhere to a plan дотримуватися/дотриматися плану • додержуватися/додержатися плану; to adjust a plan вивіряти/вивірити план • коригувати/відкоригувати план; to approve a plan затверджувати/затвердити план; to carry out a plan виконувати/ виконати план; to coordinate plans координувати/скоординувати плани; to draw up a plan упорядковувати/упорядкувати план • накреслювати/накреслити план; to elaborate onaplan розробляти/розробити план; to execute a plan виконувати/ виконати план; to finance a plan фінансувати план; to fund a plan фінансувати план; to go ahead with plans реалізовувати/реалізувати план; to implement a plan виконувати/виконати план; to incorporate in a plan включати/включити в план; to interfere with plans розладнувати/розладнати плани; to launch a plan братися/взятися за виконання плану; to make plans складати/скласти плани; to negotiate a plan обговорювати/обговорити план; to offer a plan пропонувати/запропонувати план; to outline a plan накреслювати/накреслити план; to prepare a plan готувати/підготувати план; to propose a plan пропонувати/запропонувати план; to put forward a plan висувати/висунути план; to reconsider a plan переглядати/переглянути план; to refine a plan уточнювати/уточнити план; to revise a plan переглядати/переглянути план; to spoil plans розладнувати/розладнати плани; to submit a plan подавати/подати план на розгляд; to work out a plan розробляти/розробити план -
9 Investitionsabschreibungen
Investitionsabschreibungen
investment allowance (Br.);
• Investitionsabsichten investment intentions;
• Investitionsabsprache planning agreement;
• Investitionsanleihe investment loan;
• Investitionsanreiz incentive to invest, investment incentive;
• spekulativer Investitionsanreiz speculative investment attraction;
• Investitionsanstrengung investment spurt;
• Investitionsantrag investment proposal;
• Investitionsaufgabe capital project;
• Investitionsaufschwung investment upturn;
• Investitionsaufträge der öffentlichen Hand public-sector investment orders;
• Investitionsaufwand capital expenditure (spending, investment), fixed capital (investment) expenditure, investment outlays;
• reiner Investitionsaufwand nach Abschreibungen net investment;
• Investitionsaufwand im Fertigungssektor manufacturing investment;
• Investitionsausgaben investment spending, capital expenditure;
• Investitionsausschuss investment committee;
• Investitionsausweitung expansion of investment;
• Investitionsbank investment bank[er];
• Europäische Investitionsbank European Investment Bank;
• Investitionsbedarf investment demand;
• Investitionsbefugnis power of investment;
• Investitionsbeihilfe investment aid (grant);
• Investitionsbemühungen investment efforts;
• Investitionsberatung investment banking job;
• Investitionsbereitschaft propensity (inclination) to invest;
• Investitionsbeschlüsse investment decisions;
• Investitionsbeschränkungen investment restrictions;
• Investitions- und Produktionsbeschränkungen restriction of investments and production;
• Investitionsbestand investment total;
• Investitionsbetrag amount invested, investment sum;
• Investitionsbeurteilung investment (capital expenditure) appraisal;
• Investitionsdrosselung capital expenditure cutback, checking of investment activities;
• rollender Investitionseinsatz leapfrogging investments;
• Investitionsempfänger investee;
• Investitionsentscheidung capital investment decision-making;
• Investitionsentschluss decision to spend;
• gute Investitionsergebnisse good investment records;
• Investitionsertragsquote investment ratio;
• Investitionsfähigkeit ability to invest;
• Investitionsfinanzierung investment financing;
• Investitionsflut investment surge (wave);
• Investitionsfonds capital pool;
• für Zeiten wirtschaftlichen Niederganges zur Verfügung stehender Investitionsfonds investment reserve fund;
• Investitionsförderung promotion of investments, investment promotion (support);
• Investitionsfreibetrag investment allowance (Br.);
• Investitionsfreudigkeit inclination (readiness) to invest;
• Investitionsfunktion investment function;
• Investitionsgefälle einseitig auf kurzfristige Projekte verschieben to skew the investment pattern towards shorter-lived projects;
• Investitionsgeschäft investment banking;
• im Investitionsgeschäft erfolgreich sein to prosper in institutional business;
• Investitionsgesichtspunkte investment angles;
• Investitionsgrad rate of investment;
• Investitionsgrundstück investment property.Business german-english dictionary > Investitionsabschreibungen
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10 titre
titre [titʀ(ə)]masculine nouna. [d'œuvre] title ; ( = manchette de journal) headlineb. (honorifique, de fonction, sportif) title ; ( = formule de politesse) form of addressc. ( = document) titlee. ( = preuve de capacité, diplôme) qualificationf. [d'or, argent] fineness ; [de solution] titre• titre d'alcool or alcoolique alcohol content• à quel titre ? on what grounds?• à titre privé/personnel in a private/personal capacity• à titre permanent/provisoire on a permanent/temporary basis• à titre gratuit or gracieux free of charge* * *titʀnom masculin1) ( d'œuvre) title; ( de chapitre) heading; ( dans un journal) headline2) ( rang) titletitre nobiliaire or de noblesse — title
en titre — [professeur, directeur] titular; [fournisseur] appointed; [maîtresse, rival] official
titres universitaires — ( diplômes) university qualifications
3) (motif, qualité)à titre gracieux or gratuit — free
5) ( en Bourse) security6) Économie item7) ( de solution) titre [BrE]; ( de vins et spiritueux) strength; ( de métal précieux) fineness•Phrasal Verbs:* * *titʀ nm1) [œuvre, film] title2) (dans un journal) headline3) (= diplôme) qualification4) FINANCE security5) CHIMIE titre6) [fonction] titleIl portait le titre de directeur adjoint. — His title was assistant manager.
7) [champion] titleà juste titre — with just cause, rightly
au titre de; Il y est allé au titre de la coopération. — He went there on a development mission.
Cette somme est prélevée au titre de... — This amount is deducted for...
à titre de (= en tant que) — as
Il en bénéficie à titre d'ancien directeur. — He is entitled to it as a former managing director.
à titre d'exemple — as an example, by way of an example
à titre d'information — for information, for your information
* * *1 (de film, livre, chanson, d'article) title; ( de chapitre) heading; page de titre title page; un autre titre pour un article another title for an article; donner un titre à to give [sth] a title [livre, article, film]; au titre évocateur/de circonstance [film, ouvrage] with an evocative/appropriate title; avoir pour titre to be entitled; sous le titre (de) entitled; ⇒ faux, rôle, sous;2 Presse headline; les titres de l'actualité the headlines; lire les gros titres to read the headlines;3 ( rang) title; titre honorifique honorary title; titre mondial world title; titre nobiliaire or de noblesse title; pr étendre au titre de… to aspire to the title of…; le titre de comte/ministre/docteur/champion du monde the title of count/minister/doctor/world champion; défendre son titre [sportif] to defend one's title; donner à qn le titre de to address sb as; elle a le titre de docteur en linguistique she's got a doctorate in linguistics; le titre d'ingénieur the status of qualified engineer; en titre [professeur, directeur] titular; [fournisseur] appointed; [maîtresse, rival] official; [chef d'orchestre] resident; [acteur, danseur] regular; champion du monde en titre world title holder; titres universitaires ( diplômes) university qualifications; promotion sur titre promotion on the basis of one's qualifications; ils n'ont pas droit au titre de réfugié(s) they have no right to refugee status; revendiquer le titre de résistant to claim the status of a resistance fighter;4 ( motif) à juste titre quite rightly; à plus d'un titre in many respects; à titre d'exemple/de précaution as an example/a precaution; à titre expérimental/de comparaison by way of experiment/of comparison; à titre définitif/provisoire on a permanent/temporary basis; à titre privé in a private capacity; à titre gracieux or gratuit free; à titre onéreux for a fee; participer à qch à titre officiel/personnel to take part in sth in an official/a private capacity; à titre indicatif as a rough guide; ce prix n'est donné qu'à titre indicatif or d'indication this price is only a guideline; à quel titre a-t-il été invité? why was he invited?; au même titre que vous in the same capacity as yourself; elle a, à ce titre, rencontré le président she met the president in that capacity; à double titre on two counts; au titre de l'aide économique in economic aid; somme déduite au titre de frais de représentation sum deducted as representing entertainment expenses; perçu au titre de droits d'auteur received as royalties;6 Fin ( valeur) security; titre au porteur bearer security; titre nominatif registered security; titre de placement investment security;7 Écon item; titre budgétaire budgetary item;8 Chimie titreGB;9 Vin ( de vins et spiritueux) strength;10 ( de métal précieux) fineness.titre courant Édition running title; titre de créance proof of debt; titre ecclésiastique ecclesiastical title; titre de gloire claim to fame; titre participatif non-voting share (in public sector companies); titre de participation equity share; titre de propriété title deed; titre de saisie distraining order; titre de transport ticket; titre universel de paiement, TUP universal payment order.[titr] nom masculinA.1. [d'un roman, d'un poème] title2. IMPRIMERIEfaire les gros titres des quotidiens to hit ou to make the front page of the daily newspapersB.1. [désignation d'un rang, d'une dignité] titleporter un titre to have a title, to be titledun titre de noblesse ou nobiliaire a title2. [nom de charge, de grade] qualificationconférer le titre de docteur à quelqu'un to confer the title of doctor on ou upon somebodyC.1. [certificat] credentialsvoici les titres à présenter à l'appui de votre demande the following documents must accompany your applicationdécliner ses titres universitaires to list one's academic ou university qualifications2. (figuré)son titre de gloire est d'avoir introduit l'informatique dans l'entreprise his proudest achievement is to have computerized the companyavance sur titres advance on ou against securities4. BOURSE [certificat] certificate[valeur] securityles titres securities, bondsa. [action] bearer shareb. [obligation] floater ou bearer securitytitre de propriété title deed, document of title6. FINANCEtitre budgétaire ≃ budget item (one of the seven categories into which public spending is divided in the French budget)D.le titre des monnaies d'or et d'argent est fixé par la loi the precious metal content of gold and silver coins is determined by lawE. [locutions]à titre privé/professionnel in a private/professional capacityà titre gracieux free of charge, without chargeà titre onéreux for a fee ou considerationa. [en vertu de quel droit] in what capacity?b. [pour quelle raison] on what grounds?a. [généralement] in what capacity are you looking after his affairs?b. [avec irritation] who told you you could ou who gave you permission to look after his affairs?————————à aucun titre locution adverbiale————————à ce titre locution adverbialel'accord est signé et à ce titre je suis satisfait the agreement has been signed and for this reason I am satisfied————————à de nombreux titres locution adverbiale,à divers titres locution adverbialeje me félicite à plus d'un titre du résultat de ces négociations I have more than one reason to be pleased with the outcome of these negotiationsà juste titre locution adverbialeelle s'est emportée, (et) à juste titre she lost her temper and understandably ou rightly so→ link=àà de nombreux titres————————au même titre locution adverbialeelle a obtenu une prime, j'en réclame une au même titre she got a bonus, I think I should have one too for the same reasons————————au même titre que locution conjonctive————————en titre locution adjectivalele fournisseur en titre de la cour de Hollande the official ou appointed supplier to the Dutch Court -
11 money
ˈmʌnɪ сущ.;
ед. только
1) а) деньги for money ≈ за деньги to do smth. for money ≈ делать что-л. за деньги to borrow money ≈ занимать деньги to change money ≈ менять деньги to counterfeit money ≈ подделывать деньги to earn money ≈ делать, зарабатывать деньги to lend money ≈ одалживать деньги to make money ≈ делать, зарабатывать деньги, наживать деньги to produce money ≈ чеканить, выпускать деньги to save money ≈ копить, экономить деньги to spend money ≈ тратить деньги to squander, throw away money ≈ швыряться деньгами, выбрасывать деньги на ветер to withdraw money ≈ изымать деньги (из обращения) to sink (a lot of) money into (a venture) ≈ вложить (много) денег в (предприятие) to launder( illegally acquired) money ≈ отмывать (черные) деньги They invested their money in stocks and bonds. ≈ Они вложили деньги в государственные ценные бумаги и боны. We are out of money. ≈ У нас нет денег. to bank money ≈ класть деньги в банк to circulate money ≈ вводить деньги в обращение to deposit money ≈ класть деньги на депозит to invest money in ≈ вкладывать деньги в to put money into ≈ вкладывать деньги в to put up money ≈ вкладывать деньги to put money on ≈ держать пари, биться об заклад to raise money ≈ занимать деньги, получить ссуду на что-л. to refund money, return money ≈ возвращать, отдавать деньги to tie up money ≈ вкладывать деньги blood money conscience money counterfeit money earnest money - easy money hush money mad money overnight money paper money pin money pocket money prize money seed money spending money tax money tight money upfront money well-spent money б) платежное средство (эквивалент денег для расчетов за товары и услуги, типа чеков, денежных почтовых переводов и т.п.) Syn: circulating medium в) перен. богатство;
собственность in the money ≈ сл. богатый
2) (мн. - moneys) монетные системы, валюты
3) (мн. monies;
юр.) денежные суммы ∙ to have money to burn ≈ денег куры не клюют money makes money посл. ≈ деньги к деньгам old money деньги - paper /soft/ * бумажные деньги - ready * наличные( деньги) - counterfeit /bad/ * фальшивые деньги - * matter финансовый вопрос;
финансовая сторона дела - hard * (американизм) (разговорное) звонкая монета - a piece of * монета - * of account расчетная денежная единица - pocket * карманные деньги - tax * деньги налогоплательщиков - to make * зарабатывать деньги;
разбогатеть, составить состояние - to have * to burn денег куры не клюют - to coin * быстро богатеть;
быстро наживаться - to bank * класть деньги в банк;
быть банкиром - to be in the * быть в выигрыше;
быть богатым;
иметь деньги;
преуспевать - to be out of * не иметь денег - to be worth * стоить больших денег;
быть богатым - to come into * получить богатое наследство - to put * into smth. вложить капитал во что-л. - to put * on smth., smb. поставить деньги /сделать ставку/ на что-л., кого-л. - I put my * on the favourite я поставил на фаворита - to do smth. for * делать что-л. за деньги - to get one's *'s worth получить сполна за свои деньги;
не прогадать - to marry * выйти замуж за богатого;
жениться на богатой - it is a bargain for the * это дешево /выгодно/;
это хорошая /выгодная/ сделка - he's after your * он охотится за вашими деньгами - there is * in it это выгодное дело - * burns a hole in his pocket ему не терпится потратить деньги;
он - транжира кредит - cheap * дешевый кредит обыкн. pl монетная система валюты pl (юридическое) (устаревшее) денежные суммы - public *s общественные деньги /фонды/ - monies paid out выплаченные суммы - * list платежная ведомость > your * or your life! кошелек или жизнь! > * for jam /for old rope/ деньги, получаемые ни за что или за пустяковую работу > for one's * по чьему-л. мнению;
на чей-л. взгляд /вкус/ > not everybody's /every man's/ * не каждому подойдет;
не каждый сочтет (это) нужным /полезным/ > for love or * любой ценой > to throw good * after bad тратить деньги впустую;
упорствовать в безнадежном деле > time is * время -деньги > * makes /begets/ * деньги к деньгам > * makes the mare (to) go (пословица) за деньги и кляча поскачет;
с деньгами всего можно добиться advance ~ авансовые средства allotment ~ денежный аттестат allotment ~ документ о передаче моряком части своего жалованья семье application ~ денежная сумма, сопровождающая заявку на приобретение ценных бумаг bank ~ банковские депозиты bank ~ деньги банковского оборота bank ~ деньги безналичных расчетов blood ~ плата наемному убийце book ~ наличные деньги borrow ~ занимать деньги borrowed ~ заем borrowed ~ ссуда call ~ онколь call ~ онкольная ссуда call ~ ссуда до востребования cash ~ наличные деньги caution ~ залог (вносимый, напр., студентами Оксфорда и Кембриджа в обеспечение возможных долгов) checkbook ~ деньги банковского оборота checkbook ~ деньги безналичных расчетов conduct ~ возмещение свидетелю расходов по явке в суд conduct ~ деньги за доставку свидетеля в суд conscience ~ анонимное возмещение ущерба conscience ~ анонимное погашение долга conscience ~ сумма налога, анонимно присылаемая налогоплательщиком, первоначально уклонившимся от его уплаты counterfeit ~ фальшивые деньги danger ~ деньги за опасную работу danger ~ деньги за работу, связанную с риском dear ~ деньги с высокой покупательной силой dear ~ ограниченный кредит с высокой процентной ставкой deposit ~ деньги на депозите deposit ~ депонированные денежные средства dirt ~ надбавка за возможный ущерб dirt ~ надбавка за вредность dirt ~ надбавка за понесенный ущерб dirt ~ незаконные доходы dispatch ~ суд. вознаграждение за экономию времени при погрузке или выгрузке dispatch ~ суд. диспач dispatch ~ плата за отправку distribute ~ распределять денежные средства drug ~ денежные средства, полученные от торговли наркотиками earnest ~ (денежный) задаток earnest ~ задаток expense ~ деньги на расходы extra ~ дополнительные деньги fiduciary ~ деньги, не обеспеченные золотом folding ~ бумажные деньги forfeit ~ конфискованные деньги hard ~ деньги с высокой покупательной силой hard ~ вал.-фин. металлические деньги hard ~ наличные деньги money выигрыш( на скачках) ;
his horse took first money его лошадь пришла первой honest ~ честные деньги idle ~ неинвестированные деньги idle ~ неиспользуемые деньги idle ~ свободный капитал idle ~ тезаврированные деньги to make ~ разбогатеть;
in the money разг. богатый inconvertible paper ~ неконвертируемые банкноты launder ~ отмывать деньги laundered ~ отмытые деньги lend ~ давать взаймы lend ~ ссужать деньги lot ~ вознаграждение аукционисту money выигрыш (на скачках) ;
his horse took first money его лошадь пришла первой ~ (тк. sing) деньги ~ деньги ~ платежное средство ~ юр. денежные суммы ~ монетные системы, валюты ~ down наличные деньги ~ in circulation деньги в обращении ~ makes the mare (to) go посл. = с деньгами многое можно сделать;
money makes money посл. деньги к деньгам ~ makes the mare (to) go посл. = с деньгами многое можно сделать;
money makes money посл. деньги к деньгам near ~ активы, легко обращающиеся в наличность near ~ активы, используемые для погашения обязательств near ~ квазиденьги near ~ облигации с почти истекшими сроками option ~ бирж. опционная премия overnight ~ денежные средства, полученные на срок до начала следующего рабочего дня overnight ~ однодневная ссуда overnight ~ суточная ссуда paper ~ банкноты paper ~ бумажные денежные знаки paper ~ бумажные деньги paper ~ кредитные билеты paper: ~ бумажный;
paper money (или currency) бумажные деньги passage ~ плата за проезд primary ~ монеты и денежные знаки promotion ~ учредительские расходы provide ~ предоставлять денежные средства purchase ~ деньги на покупку raise ~ мобилизовывать капитал raise ~ получать деньги raise: ~ собирать (налоги и т. п.) ;
to raise money добывать деньги;
to raise troops набирать войска;
to raise a unit воен. сформировать часть ready ~ наличность ready ~ наличные деньги remit ~ переводить деньги почтой reserve ~ резерв денежных средств retention ~ удерживаемая денежная сумма risk ~ денежные средства, вложенные в новое предприятие, связанное с риском salvage ~ спасательное вознаграждение seed ~ финансирование на начальной стадии проекта short ~ денежный дефицит short-time ~ временное денежное вознаграждение short-time ~ краткосрочное денежное вознаграждение soft ~ банкноты soft ~ бумажные деньги soft ~ амер. разг. бумажные деньги taxpayers' ~ деньги налогоплательщиков taxpayers' ~ средства налогоплательщиков tie ~ замораживать средства tight ~ деньги с высокой покупательной силой tight ~ "дорогие" деньги tight ~ ограниченный кредит с высоким уровнем процентных ставок till ~ запас наличных денег в кладовой банка till ~ наличность в сейфе turn into ~ обращать в денежные средства turn into ~ обращать в деньги -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
14 staatlich
staatlich I adj (staatl.) GEN governmental, national, nat. • staatliche Ansprüche erlassen STEUER grant administrative relief • unter staatlicher Aufsicht ADMIN government-controlled staatlich II adv GEN, POL by the state, sovereign • staatlich finanziert FIN government-financed • staatlich gefördert FIN government-supported, government-sponsored • staatlich gelenkt POL government-regulated • staatlich unterstützt FIN government-backed* * *adj (staatl.) < Geschäft> governmental, national (nat.) ■ mit staatlicher Hilfe <Pol, Vw> state-aided ■ staatliche Ansprüche erlassen < Steuer> grant administrative relief ■ unter staatlicher Aufsicht < Verwalt> government-controlledadv <Geschäft, Pol> by the state, sovereign ■ staatlich finanziert < Finanz> government-financed ■ staatlich gefördert < Finanz> government-supported, government-sponsored ■ staatlich gelenkt < Pol> government-regulated ■ staatlich unterstützt < Finanz> government-backed* * *staatlich
national, governmental, public;
• staatlich anerkannt state-registered, certificated;
• staatlich besteuert state-taxed;
• staatlich finanziert state-paid, bounty-fed;
• staatlich gefördert government-sponsored;
• staatlich unterstützt state- (bounty-) fed;
• staatlich subventioniert sein to be subsidized by the state;
• staatliche Aktiengesellschaft state (government) corporation (US);
• unter staatlicher Aufsicht state-controlled;
• staatlicher Ausbildungsvertrag government training contract;
• staatliche Ausfuhrversicherung government export credit insurance;
• staatliches Ausschreibungsverfahren government bidding process;
• staatlich konzessionierte Bank state bank;
• staatliche Beihilfe state aid, subsidy, subvention, state grant;
• staatliches Beschaffungswesen government procurement;
• staatliche Beteiligung government participation;
• staatliche Bewirtschaftung governmental (state) planning;
• staatlicher Dirigismus planned economy;
• in staatlicher Eigenschaft in its governmental capacity;
• staatlicher Eingriff state interference;
• staatliche Einkaufsgesellschaft state-buying organization;
• staatliche Einrichtungen state facilities;
• staatliche Finanzierung government spending;
• staatliche Förderungsmaßnahmen government promotion;
• staatliche Fürsorge national (Br.) (public, US) assistance;
• staatliches Gehalt government salary;
• staatliche Gehaltsliste state payroll;
• staatliche Gesellschaft government company (corporation, US);
• staatlicher Gesundheitsdienst National Health Service (Br.);
• staatlicher Grundbesitz crown (Br.) (state, US) lands;
• staatliche Handelsgesellschaft state-trading company;
• mit staatlicher Hilfe state-aided;
• staatlicher Hoheitsakt act of state;
• staatliche Intervention state intervention;
• staatliche Kontrolle government (state) control;
• staatliche Kreditaufnahme government borrowing;
• staatliche Kredithilfe government financial credit;
• staatliche Kreditmittel state loans;
• staatliche Mittel public funds (Br.);
• staatliche Neuverschuldung new public debt (US);
• staatlicher Personalaufwand government payrolls;
• staatliche Planungsbehörde state-planning agency;
• staatliche Preisüberwachung price control (administration, US);
• staatlicher Rechnungsprüfer state auditor;
• staatliche Rente government annuity;
• staatliche Richtlinien government guidelines (directives);
• staatlicher Schlichter government mediator;
• staatliche Schlichtungsstelle government conciliation board;
• staatliche Stelle government agency;
• staatlich geprüfter Übersetzer certified translator;
• staatliches Unternehmen government-owned enterprise, government corporation;
• staatliche Unterstützung state subsidy (aid, US), government assistance (support);
• staatliches Unterstützungsprogramm state-aid program(me);
• staatliche Wirtschaftslenkung government economic manipulation, planned economy;
• staatlich geförderter Wohnungsbau federally financed low-cost housing (US);
• staatliche Zuschüsse governmental grants (subsidy), grants-in-aids (US). -
15 Firmen
Firmen, angeschlossene
member firms;
• Firmen fusionieren (miteinander verschmelzen, zusammenschließen) to consolidate firms (business companies);
• Firmenabsatz company sales, sales effort of a company;
• Firmenabschreibung corporate depreciation (US);
• Firmenakten company files;
• Firmenaktien company stock;
• Firmenaktiven assets;
• Firmenänderung change of trade name (style);
• Firmenangabe business (trade) name;
• Firmenangehöriger servant of a company, company official (employee, man);
• Firmenangelegenheit corporate business (US);
• Firmenangestellter company’s servant (official), employee, company man (servant);
• unmittelbar mit den leitenden Firmenangestellten verhandeln to deal directly with the senior corporate officers;
• Firmenanschluss (telecom.) subscriber firm;
• Firmenanschrift company (business) address;
• Firmenanteil share in a business, business (partnership) interest;
• Firmenanwalt company lawyer;
• Firmenanwerber company recruiter;
• Firmenarchiv company archives, records of a corporation (US);
• Firmenaufdruck (Brief) letterhead;
• Firmenauflösung dissolution of partnership;
• Firmenaufwand corporate expenditure (US);
• Firmenaufwendungen corporate spending (US);
• Firmenausschuss business committee;
• Firmenaustritt withdrawal of a partner;
• Firmenausweis company-identification card;
• Firmenbankrott bankruptcy of a firm, company (firm’s) bankruptcy;
• Hilfsmaßnahmen für einen Firmenbankrott einleiten to rescue a bankrupt company;
• Firmenbesitzer proprietor of a firm;
• Firmenbesprechung company meeting;
• Firmenbesteuerung company taxation;
• Firmenbeteiligung firm’s participation;
• Firmenbevollmächtigter company’s nominee;
• Firmenbewertung business evaluation, corporate analysis (US);
• Firmenbezeichnung firm (business, trade) name, style;
• Firmenbilanz partnership (company) balance sheet, company statement;
• Firmenbriefbogen company stationery;
• Firmenbriefkopf business letterhead;
• Firmenbuchführung partnership (company) accounts, enterprise accounting;
• Firmenbuchhaltung company bookkeeping;
• Firmenbudget business budget;
• Firmenchef principal of a firm, company president;
• Firmendarlehn partnership (company) loan;
• Firmendepot commercial deposit;
• Firmendisziplin discipline in a company;
• Firmeneigenschaft status of a firm;
• Firmeneigentum company (corporate, US) ownership, company assets, corporate assets (property) (US);
• Firmeneigentümer company owner;
• Firmeneindruck corner card;
• alle Firmeneinnahmen auf ein Konto einzahlen to pay in all one’s trading credits in an account;
• Firmeneintragung registration of a company;
• Firmenelite corporate elite (US);
• Firmenentwicklung corporate development (US);
• Firmenerfolg company’s success;
• Firmenerfordernisse corporate requirements (US);
• Firmenerwerb company buying;
• Firmenerzeugnis manufacturer’s product;
• Firmenfahrzeug company car;
• Firmenfinanzen company (corporation, corporate, US) finances;
• Firmenflugzeug business aircraft (airplane), company plane, corporate aircraft (US);
• Firmenforderung (Bilanz) debt owed to us;
• Firmengarantie company’s guarantee, guarantee in a firm’s name;
• Firmengebäude business premises;
• unbefugter Firmengebrauch improper use of a firm’s name;
• Firmengelände company property (premises);
• Firmengeschäfte im erforderlichen Ausmaß einstweilig weiterführen to carry on the company’s business so far as is necessary;
• Firmengeschichte company (case) history;
• Firmengewinn company’s surplus, corporate profit (US);
• Firmengläubiger creditor of a firm (partnership), company (partnership) creditor;
• Firmengröße company size;
• Firmengründer founder (promoter) of a business, company’s founder;
• professioneller Firmengründer company promoter;
• Firmengrundstück partnership land;
• Firmengründung company promotion, organization of a business;
• Firmengruppe group of companies;
• Firmenhaftung partnership (corporate, US) liability, liability of a firm;
• Firmenhauptquartier corporate headquarters (US);
• Firmenimage business (corporate, US) image;
• Firmenindossament indorsement of a firm;
• Firmeninhaber owner (head) of a firm, company head, principal of a firm, senior partner, proprietor of a business;
• Firmeninsolvenzen company insolvencies, insolvencies of a firm;
• Firmeninventar business inventory;
• Firmeninvestitionen corporate investment (US);
• Firmenjahr company’s financial year;
• Firmenkapital firm’s (a company’s) capital;
• Firmenkollaps corporate failure;
• Firmenkonkurs bankruptcy of a partnership, partnership (corporate, US) bankruptcy;
• Firmenkonsortium consortium of companies;
• Firmenkonto partnership (company, corporate, US) account;
• Firmenkosten corporate expenditure (US);
• Firmenkultur corporate culture;
• Firmenkunde company (trading) customer, business client, corporate client (customer) (US);
• Firmenkundschaft corporate customers (US);
• Firmenleitung management of a firm, company (corporate, US) management;
• Firmenlieferant company supplier;
• Firmenliquidation liquidation of a company;
• außergerichtliche Firmenliquidation creditors’ voluntary winding up;
• Firmenliquidität corporate liquidity (US);
• Firmenlöschung taking a company off the books;
• Firmenmakler (Börse) board man (US);
• Firmenmängel corporate sickness (US);
• Firmenmantel shell;
• Firmenmarke trademark;
• Firmenmitglied senior officer (US);
• Firmenmitteilung company release;
• Firmenmittel company (corporate, US) funds, partnership monies. -
16 angeschlossene
Firmen, angeschlossene
member firms;
• Firmen fusionieren (miteinander verschmelzen, zusammenschließen) to consolidate firms (business companies);
• Firmenabsatz company sales, sales effort of a company;
• Firmenabschreibung corporate depreciation (US);
• Firmenakten company files;
• Firmenaktien company stock;
• Firmenaktiven assets;
• Firmenänderung change of trade name (style);
• Firmenangabe business (trade) name;
• Firmenangehöriger servant of a company, company official (employee, man);
• Firmenangelegenheit corporate business (US);
• Firmenangestellter company’s servant (official), employee, company man (servant);
• unmittelbar mit den leitenden Firmenangestellten verhandeln to deal directly with the senior corporate officers;
• Firmenanschluss (telecom.) subscriber firm;
• Firmenanschrift company (business) address;
• Firmenanteil share in a business, business (partnership) interest;
• Firmenanwalt company lawyer;
• Firmenanwerber company recruiter;
• Firmenarchiv company archives, records of a corporation (US);
• Firmenaufdruck (Brief) letterhead;
• Firmenauflösung dissolution of partnership;
• Firmenaufwand corporate expenditure (US);
• Firmenaufwendungen corporate spending (US);
• Firmenausschuss business committee;
• Firmenaustritt withdrawal of a partner;
• Firmenausweis company-identification card;
• Firmenbankrott bankruptcy of a firm, company (firm’s) bankruptcy;
• Hilfsmaßnahmen für einen Firmenbankrott einleiten to rescue a bankrupt company;
• Firmenbesitzer proprietor of a firm;
• Firmenbesprechung company meeting;
• Firmenbesteuerung company taxation;
• Firmenbeteiligung firm’s participation;
• Firmenbevollmächtigter company’s nominee;
• Firmenbewertung business evaluation, corporate analysis (US);
• Firmenbezeichnung firm (business, trade) name, style;
• Firmenbilanz partnership (company) balance sheet, company statement;
• Firmenbriefbogen company stationery;
• Firmenbriefkopf business letterhead;
• Firmenbuchführung partnership (company) accounts, enterprise accounting;
• Firmenbuchhaltung company bookkeeping;
• Firmenbudget business budget;
• Firmenchef principal of a firm, company president;
• Firmendarlehn partnership (company) loan;
• Firmendepot commercial deposit;
• Firmendisziplin discipline in a company;
• Firmeneigenschaft status of a firm;
• Firmeneigentum company (corporate, US) ownership, company assets, corporate assets (property) (US);
• Firmeneigentümer company owner;
• Firmeneindruck corner card;
• alle Firmeneinnahmen auf ein Konto einzahlen to pay in all one’s trading credits in an account;
• Firmeneintragung registration of a company;
• Firmenelite corporate elite (US);
• Firmenentwicklung corporate development (US);
• Firmenerfolg company’s success;
• Firmenerfordernisse corporate requirements (US);
• Firmenerwerb company buying;
• Firmenerzeugnis manufacturer’s product;
• Firmenfahrzeug company car;
• Firmenfinanzen company (corporation, corporate, US) finances;
• Firmenflugzeug business aircraft (airplane), company plane, corporate aircraft (US);
• Firmenforderung (Bilanz) debt owed to us;
• Firmengarantie company’s guarantee, guarantee in a firm’s name;
• Firmengebäude business premises;
• unbefugter Firmengebrauch improper use of a firm’s name;
• Firmengelände company property (premises);
• Firmengeschäfte im erforderlichen Ausmaß einstweilig weiterführen to carry on the company’s business so far as is necessary;
• Firmengeschichte company (case) history;
• Firmengewinn company’s surplus, corporate profit (US);
• Firmengläubiger creditor of a firm (partnership), company (partnership) creditor;
• Firmengröße company size;
• Firmengründer founder (promoter) of a business, company’s founder;
• professioneller Firmengründer company promoter;
• Firmengrundstück partnership land;
• Firmengründung company promotion, organization of a business;
• Firmengruppe group of companies;
• Firmenhaftung partnership (corporate, US) liability, liability of a firm;
• Firmenhauptquartier corporate headquarters (US);
• Firmenimage business (corporate, US) image;
• Firmenindossament indorsement of a firm;
• Firmeninhaber owner (head) of a firm, company head, principal of a firm, senior partner, proprietor of a business;
• Firmeninsolvenzen company insolvencies, insolvencies of a firm;
• Firmeninventar business inventory;
• Firmeninvestitionen corporate investment (US);
• Firmenjahr company’s financial year;
• Firmenkapital firm’s (a company’s) capital;
• Firmenkollaps corporate failure;
• Firmenkonkurs bankruptcy of a partnership, partnership (corporate, US) bankruptcy;
• Firmenkonsortium consortium of companies;
• Firmenkonto partnership (company, corporate, US) account;
• Firmenkosten corporate expenditure (US);
• Firmenkultur corporate culture;
• Firmenkunde company (trading) customer, business client, corporate client (customer) (US);
• Firmenkundschaft corporate customers (US);
• Firmenleitung management of a firm, company (corporate, US) management;
• Firmenlieferant company supplier;
• Firmenliquidation liquidation of a company;
• außergerichtliche Firmenliquidation creditors’ voluntary winding up;
• Firmenliquidität corporate liquidity (US);
• Firmenlöschung taking a company off the books;
• Firmenmakler (Börse) board man (US);
• Firmenmängel corporate sickness (US);
• Firmenmantel shell;
• Firmenmarke trademark;
• Firmenmitglied senior officer (US);
• Firmenmitteilung company release;
• Firmenmittel company (corporate, US) funds, partnership monies. -
17 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
18 piano
1. adj flat2. adv ( adagio) slowly( a voce bassa) quietly, in a low voice3. m plan( pianura) planedi edificio floormusic pianopiano rialzato mezzanine (floor)primo piano foregroundphotography close-up* * *piano1 agg.1 flat, level, even: paese piano, flat country; strada piana, level road; superficie piana, level (o even) surface; terreno piano, level ground // mettere in piano, to lay flat // corsa piana, flat race; correre i 400 metri piani, to run the 400 metres flat race6 (gramm.) paroxytone7 (mus.) piano.piano2 avv.1 ( sommessamente) softly, quietly: puoi suonare un po' più piano, per favore?, could you play more quietly please?; fa' piano, altrimenti lo svegli, don't make a noise or you'll wake him up; parla così piano che non lo sento, he speaks in such a low voice (o so low) that I can't hear him2 (mus.) piano3 ( lentamente) slowly, slow: va' piano, go slowly; camminare piano, to walk slowly; la nebbia si diradò pian piano, the fog gradually dispersed; sto cominciando pian piano a capire, I'm just beginning to understand; pian piano ci riuscirò, little by little I shall succeed in it // chi va piano va sano e va lontano, (prov.) slow and steady wins the race4 ( con cautela) gently, carefully: fa' piano, ché lo strappi, be careful or you'll tear it; sollevalo piano perché si rompe facilmente, lift it up gently because it breaks easily; piano con le spese!, go easy on spending!; vacci piano con quel vino: è forte, go easy with that wine, it's very strong.piano3 s.m.1 ( terreno pianeggiante) plain; flat land, level land: dopo qualche chilometro di piano, comincia la salita, after some miles on the level, the ground begins to rise; scendere dalla montagna al piano, to go down the mountain to the plain2 ( superficie piana) plane (anche fis.); surface; top: il piano della tavola, the top of the table; piano di lavoro, work top (o work surface); (amer.) ( in cucina) counter; piano di marmo, marble top; il piano della seggiola, the seat of the chair // piano cottura, hob // piano stradale, road surface // (fis.): piano orizzontale, inclinato, horizontal, inclined plane; piano principale, principal plane; piano di simmetria, plane of symmetry; piano equatoriale, equatorial plane; piano di polarizzazione, plane of polarization // (aer.): piano alare, wing plane; piani di coda, tail unit // (mar.) piano di galleggiamento, water plane // (mecc.) piano di riscontro, surface plate // (ferr.) piano di caricamento, loading platform // (geol.): piano stratigrafico, stage; piano di stratificazione, bedding plane; piano di faglia, fault plane3 ( di casa) floor, storey; (di nave, autobus) deck: il piano superiore di un edificio, the top storey (o floor) of a building; piano terreno, piano terra, ground floor (o amer. first floor); primo piano, first floor (o amer. second floor); abito al terzo piano, I live on the third floor; a due piani, two-storied; autobus a due piani, double-decker; una casa di quindici piani, a fifteen-storied building (o a building of fifteen storeys) // una torta a tre piani, a three-tier (ed) cake4 ( livello) plane, level: siamo sullo stesso piano, we are on the same plane (o level); mettere due cose sullo stesso piano, to put two things on the same level // un artista di primo piano, an artist of the first rank (o a first-rate artist); una persona di primo piano, a prominent person (o a person in the limelight o in the public eye) // un particolare di secondo piano, a detail of secondary importance // passare in secondo piano, to be overshadowed (o superseded)6 (inform.) desk; scheme.piano4 s.m.1 plan; scheme, project, programme: piano di studi, plan (o programme) of studies; piano di lavoro, schedule (o work programme); piano d'azione, policy; piano operativo, operations plan; fare piani, to plan (o to make plans); avere dei piani per il futuro, to have plans for the future; rovinare, far saltare i piani a qlcu., to wreck s.o.'s plans; la polizia è riuscita a sventare il piano dei rapinatori, the police managed to foil the robbers' plan // (amm.): piano dei conti, chart of accounts (o account classification); piano regolatore, town-planning scheme (o spec. amer. zoning regulations); piano di pensionamento, pension scheme; piano di prepensionamento, job release scheme (o project) // (econ.): piano economico, economic plan; piano quinquennale dell'agricoltura, five-year agricultural plan; piano di investimento, investment plan; piano di riparto degli utili, profit appropriation account; piano di pubblicità, advertising plan; piano delle vendite, sales plan; piano di sviluppo, development plan; piano di sviluppo delle vendite, sales promotion plan; piano di compartecipazione agli utili, profit-sharing scheme; piano di finanziamento, credit scheme; piano di pagamento rateale, time-payment plan; piano verde, Agricultural Development Scheme; piano per la Ricostruzione Economica, piano Marshall, Marshall Plan // ( assicurazioni) piano assicurativo, insurance schemepiano5 → pianoforte.* * *['pjano] I piano (-a)1. agg1) (piatto) flat, level, (senza asperità) smooth, Mat plane attrcorsa piana Sport — flat race
2. avvvai piano! — (in macchina) drive slowly!
vacci piano! — (fig : non esagerare: nel bere) take it easy with that!, (nelle minacce) calm down!, (nel lodarsi) come off it!
attento, fai piano! — (fa' meno rumore) don't make so much noise!, (sta' attento) watch out!, be careful!
parla più piano — (lentamente) speak more slowly, (a bassa voce) lower your voice, keep your voice down
pian piano — (lentamente) very slowly, (poco a poco) little by little
pian pianino o pian piano siamo arrivati — slowly but surely we got there
pian pianino o pian piano ha acquistato una certa esperienza — he gradually acquired experience
3. smII ['pjano]mettere tutto sullo stesso piano — to lump everything together, give equal importance to everything
1. smnon era nei nostri piani — we hadn't intended to do it, we hadn't planned on doing so
2.III ['pjano] smMus piano* * *I 1. ['pjano]1) (piatto) [ superficie] flat, level, even2) mat. [geometria, figura] plane3) (semplice) [spiegazione, discorso] plain, clear, simple4) ling.parola -a — = word having an accent on the penultimate syllable
5) sport2.posare qcs. in piano — to lay sth. (down) flat
1) (con delicatezza) [partire, frenare] slowly, gently2) (a bassa voce) [ parlare] softly, gently, quietly3) (lentamente) [avvicinarsi, camminare] slowly4) pian(o) piano little by little••••chi va piano va sano e va lontano — prov. slow and steady wins the race
Note:Quando ci si riferisce al piano di un edificio, bisogna ricordare che in inglese britannico piano terra si dice ground floor mentre primo / secondo... piano si traducono first / second... floor. In inglese americano, piano terra si dice invece first floor, cosicché il primo piano sarà second floor ecc. Si ricordi anche che si usa floor per indicare il singolo piano ( abito al quinto piano = I live on the fifth floor) ma storey per indicare il numero dei piani di un edificio ( un grattacielo di 55 piani = a 55-storey skyscraper)II ['pjano]sostantivo maschile1) (superficie piana) flat surface; (di tavolo, mobile) top2) (terreno pianeggiante) plain, flat land3) (livello) levelbalzare in primo piano — [notizia, problema] to come to the fore
passare in secondo piano — [persona, problema] to be pushed (in)to the background, to take second place
di primo piano — [personaggio, ruolo] leading; [opera, evento] major
di secondo piano — [personaggio, ruolo, evento] minor
4) cinem. fot. (inquadratura)in primo piano — in close-up, in the foreground
5) (di edificio) floor, storey BE, story AE; (di autobus, aereo) deckprimo piano — first BE o second AE floor
al piano superiore o di sopra upstairs, on the next floor; al piano inferiore o di sotto — downstairs, on the floor below
•piano americano — cinem. thigh shot
piano sequenza — cinem. sequence shot
III ['pjano]piano stradale — roadway, road surface
sostantivo maschile1) (programma) plan, scheme, programme BE, program AE2) (progetto) plan, layout•piano di battaglia — mil. battle map; fig. plan of action
IV ['pjano]piano pensionistico o di pensionamento pension plan; piano regolatore = urban planning regulations; piano di studi — univ. = list of courses that a university student plans to take in a term
* * *piano1/'pjano/2 mat. [geometria, figura] plane3 (semplice) [spiegazione, discorso] plain, clear, simple4 ling. parola -a = word having an accent on the penultimate syllable5 sport cento metri -i hundred metres sprintII avverbio1 (con delicatezza) [partire, frenare] slowly, gently; piano! piano! easy (does it)! steady! vacci piano con il gin! go easy on the gin!3 (lentamente) [avvicinarsi, camminare] slowly; vai più piano! slow down!4 pian(o) piano little by littlechi va piano va sano e va lontano prov. slow and steady wins the race.————————piano2/'pjano/Quando ci si riferisce al piano di un edificio, bisogna ricordare che in inglese britannico piano terra si dice ground floor mentre primo / secondo... piano si traducono first / second... floor. In inglese americano, piano terra si dice invece first floor, cosicché il primo piano sarà second floor ecc. Si ricordi anche che si usa floor per indicare il singolo piano ( abito al quinto piano = I live on the fifth floor) ma storey per indicare il numero dei piani di un edificio ( un grattacielo di 55 piani = a 55-storey skyscraper).sostantivo m.1 (superficie piana) flat surface; (di tavolo, mobile) top2 (terreno pianeggiante) plain, flat land3 (livello) level; mettere due persone sullo stesso piano to put two people on the same level; balzare in primo piano [notizia, problema] to come to the fore; passare in secondo piano [persona, problema] to be pushed (in)to the background, to take second place; di primo piano [personaggio, ruolo] leading; [opera, evento] major; di secondo piano [personaggio, ruolo, evento] minor4 cinem. fot. (inquadratura) primo piano close-up; in primo piano in close-up, in the foreground; secondo piano middle distance5 (di edificio) floor, storey BE, story AE; (di autobus, aereo) deck; primo piano first BE o second AE floor; al piano superiore o di sopra upstairs, on the next floor; al piano inferiore o di sotto downstairs, on the floor belowpiano americano cinem. thigh shot; piano ammezzato mezzanine; piano di cottura hob; piano interrato basement; piano di lavoro worktop; piano sequenza cinem. sequence shot; piano stradale roadway, road surface.————————piano3/'pjano/sostantivo m.1 (programma) plan, scheme, programme BE, program AE; piano quinquennale five-year plan; fare -i to make plans; tutto è andato secondo i -i everything went according to plan2 (progetto) plan, layoutpiano d'azione plan of action; piano di battaglia mil. battle map; fig. plan of action; piano pensionistico o di pensionamento pension plan; piano regolatore = urban planning regulations; piano di studi univ. = list of courses that a university student plans to take in a term.————————piano4/'pjano/ ⇒ 34→ pianoforte. -
19 consumer
n ком., ек., марк. споживач; клієнт; a споживчий; споживацькийтой, хто фактично споживає або використовує товари (good) чи користується послугами (service¹) для задоволення особистих потреб; ♦ споживач не обов'язково мусить бути покупцем (purchaser) продукту чи послуги: напр., мати, яка купує спортивні черевики для дітей, вважається покупцем продукту, але його споживачами фактично є діти═════════■═════════average consumer середній споживач; college-educated consumer споживач з вищою освітою; conventional consumer звичайний споживач; direct consumer безпосередній споживач; domestic consumer внутрішній споживач; electricity consumer споживач електроенергії; end consumer кінцевий споживач; final consumer кінцевий споживач; gas consumer споживач газу; green consumer споживач екологічно чистих продуктів; health-conscious consumer споживач, який дбає про здоров'я; household consumers домогосподарства-споживачі; individual consumer окремий споживач; industrial consumer промисловий споживач • споживач товарів промислового призначення; interested consumer зацікавлений споживач; intermediate consumer проміжний споживач; large-scale consumer оптовий споживач; loyal consumer прихильний споживач • вірний споживач; nominal consumer номінальний споживач; personal consumer особистий споживач; potential consumer потенційний споживач; price-conscious consumer споживач, який вчасно реагує на ціну; primary consumer первинний споживач; prospective consumer потенційний споживач; quality consumer споживач високоякісних товарів; rational consumer раціональний споживач; reasonable consumer розсудливий споживач; retail consumer роздрібний споживач; secondary consumer вторинний споживач; semi-independent consumer напівнезалежний споживач; solvent consumer платоспроможний споживач; target consumer цільовий споживач; ultimate consumer кінцевий споживач; upper-income consumer споживач з високим рівнем доходу; weight-conscious consumer споживач, який стежить за своєю вагою═════════□═════════consumer advertising споживча реклама; consumer agreement договір зі споживачем; consumer awareness обізнаність споживача; consumer behaviour поведінка споживача; consumer behaviour research дослідження поведінки споживачів; consumer buying behaviour поведінка споживача; consumer choice вибір споживача • споживчий вибір; consumer commodities споживчі товари; consumer confidence довіра покупця; consumer confidence index індекс впевненості споживача; consumer convenience goods споживчі товари повсякденного користування; consumer cooperative споживчий кооператив; consumer credit споживчий кредит; consumer credit loan позика на споживчий кредит; consumer deal споживча угода; consumer demand споживчий попит; consumer demographic profile профіль демографічної статистики споживача; consumer demographics демографічні дані споживача • демографічна статистика споживача; consumer durables споживчі товари тривалого користування; consumer education навчання споживача; consumer equilibrium рівновага споживача • стан рівноваги споживача; consumer expectation survey обстеження очікувань споживачів; consumer goods; consumer industry промисловість споживчих товарів; consumer information споживча інформація; consumer lending кредитування споживачів; consumer list споживчий список; consumer loan споживча позика; consumer loyalty прихильність споживача; consumer magazines журнали для споживачів; consumer market споживчий ринок • ринок споживчих товарів; consumer motivation мотивація споживача; consumer needs споживчі потреби; consumer non-durables споживчі товари короткочасного користування; consumer ombudsman посередник у справі скарг споживачів; consumer panel група споживачів • комісія споживачів; consumer policy політика у сфері захисту споживачів; consumer price index; consumer products споживчі товари; consumer profile профіль споживача; consumer promotion стимулювання купівельного споживчого попиту; consumer protection захист споживача; consumer protection legislation законодавство у галузі захисту споживача; consumer relations споживчі відносини • відносини зі споживачами; consumer research вивчення споживача; consumer response реакція споживача; consumer sales продаж споживчих товарів; consumer service обслуговування споживачів; consumer sovereignty незалежність споживача • суверенітет споживача; consumer spending споживчі витрати; consumer spokesman представник споживачів; consumer stimulants споживчі стимули; consumer surplus надлишок споживача • споживчий надлишок; consumer survey опитування споживачів; consumer taste споживчий смак; consumer taxation оподаткування споживача; consumer transaction споживча операціяconsumer:: end-user; consumer: producer; consumer ‡ C. four principles of marketing (386) -
20 money
n1) деньги, платежное средство2) (pl moneys) монетная система валюты
- accounting money
- accumulated money
- active money
- adulterated money
- advance money
- allotment money
- application money
- bad money
- bank money
- bargain money
- barren money
- black money
- bogus money
- bookkeeping money
- borrowed money
- bottle return money
- call money
- caution money
- central bank money
- charter money
- cheap money
- check book money
- checking account money
- coined money
- commodity money
- conduct money
- conscience money
- convertible money
- counterfeit money
- credit money
- current money
- current account money
- danger money
- day-to-day money
- dead money
- dear money
- demand money
- deposit money
- depreciated money
- dirty money
- dispatch money
- drug money
- earnest money
- easy money
- effective money
- elastic money
- electronic money
- end money
- even money
- excess money
- extra money
- fall money
- false money
- fiat money
- fiduciary money
- floating money
- forfeit money
- forged money
- fractional money
- fresh money
- funk money
- gate money
- genuine money
- good faith money
- hand money
- hard money
- hat money
- hot money
- housekeeping money
- hush money
- idle money
- incentive money
- inconvertible paper money
- insurance money
- irredeemable paper money
- key money
- lawful money
- legal tender money
- loanable money
- local money
- long-term mons
- loose money
- lot money
- managed money
- medium-term mons
- metal money
- mortgage money
- near money
- neutral money
- new money
- nonphysical money
- odd money
- old money
- option money
- overnight money
- overtime money
- paper money
- paperless money
- passage money
- pension money
- period money
- pin money
- pocket money
- portfolio money
- prize money
- promotion money
- public money
- purchase money
- push money
- quasi money
- quick money
- rag money
- ready money
- real money
- redemption money
- redundancy money
- rent money
- representation and mission money
- representative money
- retention money
- returned earnest money
- salvage money
- seed money
- short money
- short-term money
- slush money
- smart money
- soft money
- spare money
- spending money
- stable money
- standard money
- substitute money
- tax money
- tight money
- till money
- time money
- token money
- trust money
- uncovered paper money
- universal money
- up-front money
- vault money
- world money
- money at call
- money at long
- money at medium term
- money at short
- money down
- money due
- money in cash
- money in circulation
- money in hand
- money of account
- money on account
- money on call
- money on checking account
- money on current account
- money on deposit
- money on loan
- money only
- money graduated from taxation
- money held in trust
- money lying idle
- mons received
- money tied up in nonproductive assets
- at the money
- short of money
- accommodate with money
- advance money
- advance money on securities
- allocate money
- appropriate money
- be pressed for money
- borrow money
- borrow money flat
- borrow money at interest
- borrow money on pledge
- borrow money on a policy
- call money
- call in money
- change money
- channel money offshore
- claim money
- coin money
- collect money
- convert into money
- debase on one's own monies
- deposit money
- deposit money at a bank
- deposit money with a bank
- draw money from an account
- draw money from a bank
- draw money out
- expend money
- extract excess money from circulation
- find money for smth
- forfeit the earnest money
- furnish money
- generate money through normal economic activity
- get money
- get one's money back
- grant money
- handle money
- have money at a bank
- have money in a bank
- have money with a bank
- hoard money
- invest money
- invest money at a bank
- invest money with a bank
- invest money at interest
- issue money
- keep money at a bank
- keep money in a bank
- keep money with a bank
- lend money
- lend money at interest
- lend money on interest
- lend money free of interest
- lend money on goods
- lend money on an insurance policy
- lend money on mortgage
- lend money on security
- lend money on stock
- lodge money
- lose money
- make money
- misappropriate money
- obtain money
- obtain money by a trick
- pay money into an account
- pay money into a bank
- pay back money
- pay out money
- place money in escrow
- place money on deposit
- pool money
- push up money
- put money into a bank
- put money into life insurance companies
- put money into a savings account
- put money on term deposit
- put money to reserve
- put aside money
- put out money
- raise money
- recall money from circulation
- receive money for smth
- receive money on a bill
- recover money
- redeem money from circulation
- redistribute money
- refund money
- relend money
- remit money
- repatriate offshore money
- repay money
- replace borrowed money
- reserve money
- return earnest money
- run into money
- save money
- send money
- set aside money
- shelter money abroad
- sink money
- spend money
- squander money
- take money on account
- take up money
- tie up money in land
- tie up liquid mons
- transfer money
- turn into money
- waste money
- withdraw money from an account
- withdraw money from a bank
- withdraw money from a business
- withdraw money from circulation
- 1
- 2
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