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1 brand-image theory
марк. теория образа марки -
2 brand-image theory
Реклама: теория образа марки -
3 brand image
марк. имидж [образ\] марки (комплекс сложившихся в сознании потребителя представлений о достоинствах или недостатках марочного товара; формируется под воздействий рекламы, личного опыта потребителей товара данной марки)See:
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имидж "брэнда": облик товара в сознании потребителей (физические и иные характеристики, ассоциация с рекламой); см. image.* * *сумма реально существующих или приписываемых положительных моментов или недостатков, связанных в сознании потребителя с данной маркой товара -
4 теория образа марки
Advertising: brand-image theoryУниверсальный русско-английский словарь > теория образа марки
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5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 new
nju:
1. adjective1) (having only just happened, been built, made, bought etc: She is wearing a new dress; We are building a new house.) nuevo2) (only just discovered, experienced etc: Flying in an aeroplane was a new experience for her.) nuevo3) (changed: He is a new man.) nuevo4) (just arrived etc: The schoolchildren teased the new boy.) nuevo
2. adverb(freshly: new-laid eggs.) recién- newly- newcomer
- newfangled
- new to
new adj nuevothese shoes are old, I need some new ones estos zapatos están viejos, necesito unos nuevostr[njʊː]1 nuevo,-a2 (baby) recién nacido,-a\SMALLIDIOMATIC EXPRESSION/SMALLas good as new como nuevo,-ato be new to something ser nuevo,-a en algowhat's new? ¿qué hay de nuevo?new blood sangre nombre femenino nuevanew deal programa nombre masculino de reformasNew Delhi Nueva DelhiNew England Nueva InglaterraNew Englander nativo o habitante de Nueva InglaterraNew Hampshire Nueva HampshireNew Jersey Nueva Jerseynew moon luna nuevaNew Orleans Nueva OrleansNew South Wales Nueva Gales del SurNew Testament Nuevo Testamentonew wave nueva olaNew World Nuevo MundoNew Year Año NuevoNew Year's Day día nombre masculino de Año NuevoNew Year's Eve NocheviejaNew York Nueva YorkNew Yorker neoyorquino,-aNew Zealand Nueva ZelandaNew Zealander neocelandés,-esanew ['nu:, 'nju:] adj1) : nuevoa new dress: un vestido nuevo2) recent: nuevo, recientewhat's new?: ¿qué hay de nuevo?a new arrival: un recién llegado3) different: nuevo, distintothis problem is new: este problema es distintonew ideas: ideas nuevas4)like new : como nuevoadj.• fresco, -a adj.• inexperto, -a adj.• nuevo, -a adj.• original adj.• tierno, -a adj.adv.• recién adv.
I nuː, njuːadjective -er, -est1)a) ( unused) nuevois that a new suit you're wearing? — ¿estás estrenando traje?, ¿es nuevo ese traje?
to be/look like new — ser*/parecer* nuevo
b) (recent, novel) nuevohi, what's new? — (colloq) ¿que tal? ¿qué hay (de nuevo)? (fam)
c) ( recently arrived) <member/recruit> nuevoto be new TO something: she's new to this company — es nueva en la empresa
2) (different, other) <address/job/era> nuevo3)a) ( freshly made) < wine> joven; < bread> fresco, recién hechob) (tender, young) <buds/leaves> nuevoc) ( early) <crop/potatoes> nuevo
II
adverb recién
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Cultural note:
El movimiento de la New Age cree que se debe tener un enfoque más holístico de la vida. Se originó en California en los años 70 y se extendió rápidamente a través de EEUU. Sus adherentes rechazan el materialismo y respetan los ciclos de la naturaleza ya que pueden ayudar a restablecer el balance espiritual y restablecer la armonía dentro del entorno[njuː]1. ADJ(compar newer) (superl newest)1) (=unused) [purchase, acquisition] nuevoI've bought a new house/coat — me he comprado una casa nueva/un abrigo nuevo
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she sold it as new — lo vendió que parecía nuevo•
it's as good as new — está como nuevo•
it looks like new — parece nuevo2) (=novel, different) [idea, theory, boyfriend] nuevo•
that's nothing new — eso no es ninguna novedad•
that's a new one on me! — ¡la primera vez que lo oigo!•
that's something new! — iro ¡qué or vaya novedad!•
hi, what's new? * — hola, ¿que hay de nuevo?so what's new? * — iro ¡qué or vaya novedad!
3) (=recently arrived) [recruit, student, worker] nuevo•
are you new here? — ¿eres nuevo aquí?•
I'm new to the area — hace poco que vivo aquíhe's new to the office/job — es nuevo en la oficina/el trabajo
4) (=freshly produced) [bread] recién hecho; [wine] joven; [crop] nuevonew potatoes — patatas f nuevas
have you read her new book? — ¿has leído el libro que acaba de publicar?
5) (=young) [shoot, bud] nuevo2.CPDnew age N — new age f ; (before noun) [music, philosophy] new age adj inv
new blood N — (in team, organization) savia f nueva
New Brunswick N — Nuevo Brunswick m
new build N — nueva construcción f
New Caledonia N — Nueva Caledonia f
New Delhi N — Nueva Delhi f
New England N — Nueva Inglaterra f
New Englander N — habitante o nativo de Nueva Inglaterra
New Guinea N — Nueva Guinea f
New Hampshire N — Nuevo Hampshire m, Nueva Hampshire f
New Jersey N — Nueva Jersey f
New Labour N — (Brit) (=ideology) Nuevo Laborismo m ; (=party) Nuevo Partido m Laborista
new man N — hombre de ideas modernas que se ocupa de tareas tradicionalmente femeninas como el cuidado de la casa y de los niños
New Mexico N — Nuevo Méjico m
New Orleans N — Nueva Orleáns f
New South Wales N — Nueva Gales f del Sur
new town N — (Brit) ciudad recién creada de la nada
new wave N — nueva ola f ; (before noun) [music, film] de la nueva ola
to bring or see in the New Year — celebrar el año nuevo
happy New Year! — ¡feliz año nuevo!
New Year resolutions NPL — buenos propósitos mpl del año nuevo
New Year's N — (US) * (=New Year's Eve) Nochevieja f ; (=New Year's Day) el día de año nuevo
New Year's Eve N — Nochevieja f
New Year's Eve party N — fiesta f de fin de año
New Year's resolutions NPL — buenos propósitos mpl del año nuevo
New York N — Nueva York f ; (before noun) neoyorquino
New Yorker N — neoyorquino(-a) m / f
New Zealand N — Nueva Zelanda f, Nueva Zelandia f (LAm); (before noun) neocelandés, neozelandés
NEWNew Zealander N — neocelandés(-esa) m / f, neozelandés(-esa) m / f
Position of "nuevo"
N uevo tends to follow the noun when it means new in the sense of "brand-new" and to precede the noun when it means new in the sense of "another", "replacement" or "latest":
... the sales of new cars...... las ventas de automóviles nuevos...
... the new prime minister...... el nuevo primer ministro...
... the new model...... el nuevo modelo... For further uses and examples, see main entry* * *
I [nuː, njuː]adjective -er, -est1)a) ( unused) nuevois that a new suit you're wearing? — ¿estás estrenando traje?, ¿es nuevo ese traje?
to be/look like new — ser*/parecer* nuevo
b) (recent, novel) nuevohi, what's new? — (colloq) ¿que tal? ¿qué hay (de nuevo)? (fam)
c) ( recently arrived) <member/recruit> nuevoto be new TO something: she's new to this company — es nueva en la empresa
2) (different, other) <address/job/era> nuevo3)a) ( freshly made) < wine> joven; < bread> fresco, recién hechob) (tender, young) <buds/leaves> nuevoc) ( early) <crop/potatoes> nuevo
II
adverb recién
••
Cultural note:
El movimiento de la New Age cree que se debe tener un enfoque más holístico de la vida. Se originó en California en los años 70 y se extendió rápidamente a través de EEUU. Sus adherentes rechazan el materialismo y respetan los ciclos de la naturaleza ya que pueden ayudar a restablecer el balance espiritual y restablecer la armonía dentro del entorno -
7 popular
'popjulə1) (liked by most people: a popular holiday resort; a popular person; She is very popular with children.) popular, persona que tiene éxito2) (believed by most people: a popular theory.) generalizado, extendido3) (of the people in general: popular rejoicing.) popular4) (easily read, understood etc by most people: a popular history of Britain.) de vulgarización•- popularity
- popularize
- popularise
popular adj1. popular2. muy frecuentado / de moda
popular adjetivo 1 ‹canción/baile/costumbres› traditional 2 ( que gusta) ‹actor/programa/deporte› popular
popular adjetivo
1 (folclórico) folk
2 (humilde) las clases populares, the people, the working class
3 (bien aceptado) popular
4 (conocido, famoso) well-known ' popular' also found in these entries: Spanish: aceptación - cabezudo - cancionero - cómic - conocida - conocido - constancia - divulgación - infarto - interpretar - legitimar - pueblo - romería - seguidilla - solicitada - solicitado - atracción - concurrido - conjunto - copla - cultura - curandero - feria - jalador - palenque - pegar - petición - popularizar - usar - verbena - vulgar English: alike - bandwagon - belief - big - down-market - folk - folk song - immensely - itself - lore - outcry - pander - popular - request - throughout - by - catch - demand - downmarket - hot - pop - popularize - tabloidtr['pɒpjʊləSMALLr/SMALL]1 (well-liked - gen) popular; (- person) estimado,-a; (- resort, restaurant) muy frecuentado,-a; (fashionable) de moda; (name) común,-una2 (of or for general public) popular; (belief, notion) generalizado,-a; (prices) popular, económico,-a\SMALLIDIOMATIC EXPRESSION/SMALLby popular demand / by popular request a petición del públicothe popular press la prensa popularpopular ['pɑpjələr] adj1) : popularthe popular vote: el voto popular2) common: generalizado, comúnpopular beliefs: creencias generalizadas3) : popular, de gran popularidada popular singer: un cantante popularadj.• cotizado, -a adj.• exitoso, -a adj.• popular adj.'pɑːpjʊlər, 'pɒpjʊlə(r)1)a) ( well-liked)to be popular WITH somebody: she is popular with her students goza de popularidad entre sus alumnos; I'm not very popular with her at the moment — (colloq) últimamente no soy santo de su devoción (fam)
b) <resort/restaurant> muy frecuentado; <brand/product> popular2)a) (not highbrow, specialist) <music/literature> popularb) ( of populace) < feeling> popular; < rebellion> del pueblo, popularby popular demand/request — a petición or (AmL tb) a pedido del público
c) ( widespread) <belief/notion> generalizado['pɒpjʊlǝ(r)]1. ADJ1) (=well-liked)the show is proving very popular — el espectáculo está gozando de mucho éxito or goza de mucha popularidad
I'm not very popular in the office just now — en este momento no gozo de mucha simpatía en la oficina
this is one of our most popular lines — (Comm) esta es una de nuestras líneas más vendidas
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to be popular with sb, he's popular with the girls — tiene éxito con las chicas2) (=fashionable) de moda3) (=widespread) [image, belief] generalizado•
contrary to popular belief or opinion — en contra de or contrario a lo que comúnmente se cree•
it's a popular misconception that... — mucha gente piensa equivocadamente que...4) (=of the people) [unrest, support] popular; [uprising] popular, del pueblo•
popular feeling is against him — el sentir popular or del pueblo está en su contra5) (=appealing to the layman) [culture, music, art, version] popular2.CPDpopular culture N — cultura f popular
popular front N — frente m popular
popular music N — música f pop
* * *['pɑːpjʊlər, 'pɒpjʊlə(r)]1)a) ( well-liked)to be popular WITH somebody: she is popular with her students goza de popularidad entre sus alumnos; I'm not very popular with her at the moment — (colloq) últimamente no soy santo de su devoción (fam)
b) <resort/restaurant> muy frecuentado; <brand/product> popular2)a) (not highbrow, specialist) <music/literature> popularb) ( of populace) < feeling> popular; < rebellion> del pueblo, popularby popular demand/request — a petición or (AmL tb) a pedido del público
c) ( widespread) <belief/notion> generalizado -
8 new
new [nju:]∎ a new tablecloth (brand new) une nouvelle nappe, une nappe neuve; (fresh) une nouvelle nappe, une nappe propre;∎ new evidence de nouvelles preuves;∎ he's wearing his new suit for the first time il porte son nouveau costume ou son costume neuf pour la première fois;∎ I don't want to get my new gloves dirty je ne veux pas salir mes nouveaux gants ou gants neufs;∎ this dress isn't new ce n'est pas une robe neuve ou une nouvelle robe, cette robe n'est pas neuve;∎ have you seen their new house yet? est-ce que tu as vu leur nouvelle maison?;∎ she needs a new sheet of paper il lui faut une autre feuille de papier;∎ we need some new ideas il nous faut de nouvelles idées ou des idées neuves;∎ a new application of an old theory une nouvelle application d'une vieille théorie;∎ there are new people in the flat next door il y a de nouveaux occupants dans l'appartement d'à côté;∎ she likes her new boss elle aime bien son nouveau patron;∎ new members are always welcome nous sommes toujours ravis d'accueillir de nouveaux adhérents;∎ to look for new business faire de la prospection;∎ America was a new country (just developing) l'Amérique était un pays neuf;∎ under new management (sign) changement de propriétaire;∎ as or like new comme neuf; (in advertisement) état neuf;∎ as good as new (again) (clothing, carpet) (à nouveau) comme neuf; (watch, electrical appliance) (à nouveau) en parfait état de marche;∎ to feel like a new woman/man se sentir revivre;∎ to make a new woman/man of sb transformer qn complètement;∎ proverb there's nothing new under the sun il n'y a rien de nouveau sous le soleil(b) (latest, recent → issue, recording, baby) nouveau(elle);∎ the newest fashions la dernière mode;∎ is there anything new on the catastrophe? est-ce qu'il y a du nouveau sur la catastrophe?;∎ familiar what's new? quoi de neuf?;∎ familiar (so) what's new!, what else is new! (dismissive) quelle surprise!;∎ that's nothing new! rien de nouveau à cela!(c) (unfamiliar → experience, environment) nouveau(elle);∎ everything's still very new to me here tout est encore tout nouveau pour moi ici;∎ familiar that's a new one on me! (joke) celle-là, on ne me l'avait jamais faite!; (news) première nouvelle!; (experience) on en apprend tous les jours!∎ you're new here, aren't you? vous êtes nouveau ici, n'est-ce pas?;∎ those curtains are new in this room ces rideaux n'étaient pas dans cette pièce;∎ she's new to the job elle débute dans le métier;∎ we're new to this area nous venons d'arriver dans la région2 nounnouveau m;∎ the cult of the new le culte du nouveau►► familiar new blood sang m neuf;Finance new borrowings nouveaux emprunts mpl;new boy School nouveau m, nouvel élève m; (in office, team etc) nouveau m;New Britain Nouvelle-Bretagne f;New Brunswick le Nouveau-Brunswick;∎ in New Brunswick dans le Nouveau-Brunswick;Architecture new brutalism brutalisme m;Marketing new buy situation situation f de nouvel achat;New Caledonia Nouvelle-Calédonie f;∎ in New Caledonia en Nouvelle-Calédonie;1 nounNéo-Calédonien(enne) m,fnéo-calédonien;Finance new capital capitaux mpl frais;(a) History le New Deal (programme de réformes sociales mises en place aux États-Unis par le président Roosevelt au lendemain de la grande dépression des années 30)(b) British Politics = programme du gouvernement Blair destiné à aider les jeunes à trouver un emploi;New Delhi New Delhi;French Canadian New Democratic Party Nouveau Parti m démocratique;new economy nouvelle économie f;New England Nouvelle-Angleterre f;∎ in New England en Nouvelle-Angleterre;New Englander habitant(e) m,f de la Nouvelle-Angleterre;the New English Bible = texte de la Bible révisé dans les années 60;New Forest = région forestière dans le sud de l'Angleterre;New Forest pony New Forest m (cheval);new girl School nouvelle (élève) f; (in office, team) nouvelle f;new grammar la nouvelle grammaire;New Guinea Nouvelle-Guinée f;∎ in New Guinea en Nouvelle-Guinée;New Hampshire le New Hampshire;∎ in New Hampshire dans le New Hampshire;1 nounNéo-Hébridais(e) m,fnéo-hébridais;New Hebrides Nouvelles-Hébrides fpl;∎ in the New Hebrides aux Nouvelles-Hébrides;New Ireland Nouvelle-Irlande f;∎ in New Ireland en Nouvelle-Irlande;Stock Exchange new issue nouvelle émission f;Stock Exchange new issue market marché m des nouvelles émissions, marché m primaire;New Jersey le New Jersey;∎ in New Jersey dans le New Jersey;New Labour = nouveau nom donné au parti travailliste britannique vers le milieu des années quatre-vingt-dix dans le souci d'en moderniser l'image;New Latin latin m scientifique;new look nouvelle image f;the New Look (in post-war fashion) le new-look;New Man homme m moderne (qui participe équitablement à l'éducation des enfants et aux tâches ménagères);the new media les nouveaux médias mpl;New Mexico le Nouveau-Mexique;∎ in New Mexico au Nouveau-Mexique;British History the New Model Army = nom donné à l'armée anglaise après la révolte du Parlement en 1645;∎ what's ten shillings in new money? ten shillings, ça fait combien en système décimal?;∎ she married into new money (wealth) elle s'est mariée avec un homme issue d'une famille enrichie de fraîche date; pejorative elle s'est mariée avec un nouveau riche;new moon nouvelle lune f;Press New Musical Express = hebdomadaire anglais de musique rock;New Orleans La Nouvelle-Orléans;new potato pomme f de terre nouvelle;New Providence île f de la Nouvelle-Providence;New Quebec Nouveau-Québec m;∎ in New Quebec au Nouveau-Québec;the new rich les nouveaux riches mpl;New Right nouvelle droite f;Press the New Scientist = hebdomadaire scientifique britannique;New Scotland Yard = siège de la police à Londres;New South Wales la Nouvelle-Galles du Sud;∎ in New South Wales en Nouvelle-Galles du Sud;Finance new shares actions fpl nouvelles;Press the New Statesman = hebdomadaire britannique de gauche;new technology nouvelle technologie f, technologie f de pointe;the New Territories les Nouveaux Territoires mpl (de Hong Kong);Bible New Testament Nouveau Testament m;British new town ville f nouvelle;the New World le Nouveau Monde;New Year Nouvel An m;∎ happy New Year! bonne année!;∎ to see in the New Year réveillonner (le 31 décembre);New Year's resolutions résolutions fpl pour la nouvelle année;∎ have you made any New Year's resolutions? tu as des résolutions pour la nouvelle année?;New Year's Day jour m de l'an;New Year's Eve Saint-Sylvestre f;the New Year's Honours List = titres et distinctions honorifiques décernés par la Reine à l'occasion de la nouvelle année et dont la liste est établie officieusement par le Premier ministre;New York (City) New York;New Yorker New-Yorkais(e) m,f;Press the New Yorker = hebdomadaire culturel et littéraire new-yorkais;Stock Exchange New York Mercantile Exchange = marché à terme des produits pétroliers de New York;New York (State) l'État m de New York;∎ in (the State of) New York, in New York (State) dans l'État de New York;the New York subway le métro new-yorkais;Press the New York Times = quotidien américain de qualité;New Zealand Nouvelle-Zélande f;∎ in New Zealand en Nouvelle-Zélande;New Zealand butter beurre m néo-zélandais;New Zealander Néo-Zélandais(e) m,fⓘ NEW LABOUR Après dix-huit ans de gouvernement conservateur, les élections de mai 1997 propulsèrent les travaillistes au pouvoir avec une écrasante majorité. Convaincus par plusieurs défaites électorales de l'inéligibilité du parti travailliste traditionnel dans une Grande-Bretagne bouleversée par le thatchérisme, les nouveaux dirigeants décidèrent de réorganiser et de renommer le parti afin d'élargir leur électorat aux classes moyennes. Les "nouveaux travaillistes" établirent des liens étroits avec le patronat et promurent une "troisième voie" comme alternative à la traditionnelle idéologie de gauche du parti. Cependant, les fidèles du parti commencèrent très vite à souhaiter un retour aux valeurs traditionnelles de la gauche. -
9 promote
A vtr1 ( in rank) promouvoir (to à) ; to be promoted from secretary to administrator être promu du rang de secrétaire à celui d'administrateur ; she was promoted to manager elle a été promue directrice ;2 ( advertise) faire de la publicité pour [product] ; ( market) promouvoir [brand, book, town] ; promouvoir [theory, image] ; to promote a candidate mettre un candidat en avant ; to promote a bill Pol présenter un projet de loi ;3 ( encourage) promouvoir [democracy, understanding etc] ;4 GB ( in football) to be promoted from the fourth to the third division passer de quatrième en troisième division ;5 US Sch être admis dans la classe supérieure.
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