-
1 value-driven management
value-driven management MGT wertorientierte Unternehmensführung f, wertbasierte Unternehmensführung f, marktwertorientierte Unternehmensführung f (shareholder value concept; search for and implementation of activities which enhance the shareholder value; der Wert des Unternehmens in diesem Sinn ist die Summe der Barwerte aller erwarteten Einzahlungsüberschüsse, cf discounted cash-flow method)Englisch-Deutsch Fachwörterbuch der Wirtschaft > value-driven management
-
2 wertorientierte Unternehmensführung
wertorientierte Unternehmensführung f FIN, MGT value-driven management, value-based management, shareholder value approach, shareholder value concept (Wert des Unternehmens ist die Summe der Barwerte aller erwarteten Einzahlungsüberschüsse; discounted cash-flow method)* * *f < Mgmnt> discounted cash-flow method shareholder value approach, shareholder value concept, value-driven management, value-based managementBusiness german-english dictionary > wertorientierte Unternehmensführung
-
3 wertbasierte Unternehmensführung
wertbasierte Unternehmensführung f MGT value-driven management, value-based management* * *f < Mgmnt> value-driven management, value-based managementBusiness german-english dictionary > wertbasierte Unternehmensführung
-
4 dato
m.1 piece of information, fact (hecho, cifra).datos (personales) (personal) details2 Dato.pres.indicat.1st person singular (yo) present indicative of spanish verb: datar.* * *1 (información) fact, piece of information, datum■ no pudimos resolver el problema por falta de datos we couldn't solve the problem due to lack of information\datos personales personal details* * *noun m.fact, piece of information- datos* * *SM1) (=información) piece of informationun dato interesante — an interesting fact o piece of information
otro dato que tener en cuenta es... — another thing to bear in mind is...
datos personales — personal details, particulars
2) (Mat) datum* * *a) ( elemento de información) piece of informationalguien le pasó el dato a la policía — (CS) somebody informed o (colloq) tipped off the police
darle un dato a alguien — (CS) to give somebody a tip
b) datos masculino plural (Inf) data (pl), information* * *= attribute value, data element, data item, datum [data, -pl.], fact, value, piece of information.Ex. Others have used possibility distributions for representing fuzzily known or incompletely known attribute values.Ex. The Working Group undertook to determine from the data available what data elements should be included for each type of authority.Ex. Information is held in files or databases, which are comprise of records, which in turn are comprised of fields or data items, which again may be comprised of subfields or data elements.Ex. Thus, having entered the authority datum correctly once, we could be sure that no matter how many bibliographic records used it they would all do so with mechanical consistency.Ex. Other data bases, which may be described as non-bibliographic, and are sometimes known as data banks, store actual facts and figures and text.Ex. A good initial value for this field will start the system off with a good guess so that claims for missing issues are not unreasonable at the beginning.Ex. On other occasions a user wants every document or piece of information on a topic traced, and then high recall must be sought, to the detriment of precision.----* alimentar datos = populate.* almacenamiento de datos = data storage.* añadir datos = make + additions.* archivo de datos = database [data base].* área de datos específicos de la clase de documento = material (or type of publication) specific details area.* área de datos matemáticos = mathematical data area.* auditoría de datos = data auditing, data audit.* banco de datos = data bank [databank], factual data bank.* banco de datos factual = factual data bank.* banco de datos terminológico = terminological data bank.* basado en los datos = data-driven.* basado en un gestor de bases de datos = DBMS-based.* base de datos = data bank [databank], database [data base], database software.* base de datos automatizada = computer database, computer-held database, computerised database, machine-readable database.* base de datos bibliográfica = bibliographic database.* base de datos bibliográfica de resúmenes = abstracts based bibliographic database.* base de datos catalográfica = catalogue database.* base de datos completa = full-provision database.* base de datos con información confidencial = intelligence database.* base de datos cruzada = cross database.* base de datos de acceso mediante suscripción = subscription database.* base de datos de autoridades = authority database.* base de datos de carburantes = TULSA.* base de datos de documentos primarios = source database.* base de datos de documentos secundarios = reference database.* base de datos de dominio público = public domain database.* base de datos de educación = ERIC.* base de datos de imágenes = image database, image bank.* base de datos de investigación = research database.* base de datos del gobierno de USA = CRECORD, FEDREG.* base de datos de lógica difusa = fuzzy database.* base de datos de medicina = MEDLINE.* base de datos de negocios = business database.* base de datos de pago = subscription database.* base de datos de patentes = WPI.* base de datos de propiedades = properties database.* base de datos de referencia = reference database.* base de datos de referencia a especialistas = referral database.* base de datos de registros de catálogo = catalogue record database.* base de datos de texto = text-oriented database, text database.* base de datos de texto completo = full text database.* base de datos de texto libre = free text database.* base de datos dirigida a un mercado específico = niche database.* base de datos distribuida = distributed database.* base de datos en CD-ROM = CD-ROM database.* base de datos en disco óptico = optical disc database.* base de datos en estado original = raw database.* base de datos en línea = online database.* base de datos estadística = statistical database.* base de datos externa = external database.* base de datos factual = factual database.* base de datos interna = in-house database.* base de datos jurídica = legal database.* base de datos multimedia = multimedia database.* base de datos no bibliográfica = non-bibliographic database.* base de datos numérica = numeric database, numerical database.* base de datos relacional = relational database.* base de datos residente = resident database.* base de datos terminológica = terminology database.* bloque de datos = data bloc.* bloque funcional de datos codificados = coded information block.* búfer de datos = data buffer.* bus de datos = databus.* búsqueda de datos = fact-finding.* campo de datos = datafield.* capturar datos = capture + data.* centro de datos = data centre.* codificación de datos = data-coding [data coding].* con datos no pertinentes = dirty [dirtier -comp., dirtiest -sup.].* conjunto de datos = data set [dataset].* contaminación de datos = data contamination.* corrupción de datos = data corruption.* creación de depósitos de datos = data warehousing.* creador de bases de datos = database producer.* dar datos de = give + details of.* dato concreto = hard fact.* datos = data [datum, -sing.], details, figure.* datos bibliográficos = bibliographic data, bibliodata.* datos biográficos = biodata.* datos concretos = specifics, the.* datos concretos y reales = hard data.* datos de contacto = contact details.* datos de entrada = input data.* datos de la tarjeta de crédito = credit card details.* datos demográficos = demographics.* datos desagregados por sexo = gender-disaggregated data.* datos empíricos = empirical data.* datos en bruto = raw data.* datos en estado bruto = raw facts.* datos en propiedad = property data.* datos erróneos = dirty data.* datos estadísticos = statistics, statistical data.* datos estadísticos de la biblioteca = library records, library statistics.* datos factuales = factual data.* datos legibles por máquina = machine-readable data.* datos numéricos = numerical data.* datos personales = personal details.* datos privados = property data.* de lectura de datos = data-capture.* depósito de datos = data warehouse.* depuración de datos = data cleaning.* descubrimiento de datos = data mining.* descubrimiento de información en las bases de datos = knowledge discovery in databases (KDD).* directorio de empresas en base de datos = company directory database.* dispositivo de almacenamiento de datos = store.* distribuidor de bases de datos = host system.* distribuidor de bases de datos en línea = online vendor.* EDI (Intercambio Electrónico de Datos) = EDI (Electronic Data Interchange).* entrada de datos = data entry, input, inputting.* entrada de datos sólo una vez = one-time entry.* estructura de datos = data structure.* extracción inteligente de datos = data mining.* fichero de salida de datos = communication output file.* gestión de bases de datos = database management.* gestión de datos = data handling.* gestor de bases de datos = DBMS system.* gestor de bases de datos relacionales = relational database management system.* grupo de datos = data set [dataset].* hoja con los datos básicos para Hacer Algo = data sheet [datasheet].* hoja de toma de datos = checklist [check-list], data sheet [datasheet].* impreso de recogida de datos = enquiry form, inquiry form.* industria de las bases de datos = database industry.* inserción de datos = input.* instrumento de recogida de datos = data collection instrument.* introducción de datos utilizando un teclado = keypunching.* introducir datos = key + data.* introducir datos en el ordenador = input.* introducir datos partiendo de cero = enter from + scratch.* introductor de datos en un ordenador = inputter.* limpieza de datos = data cleaning.* lista de datos = fact finder.* localización de datos = addressing.* manipulación de datos = data manipulation.* memoria intermedia de datos = data buffer.* memorizar datos = memorise + facts.* meta base de datos = meta-database.* migración de datos = data migration.* minería de datos = data mining.* modo de introducción de datos = input mode.* montar una base de datos = mount + database.* norma de entrada de datos = input standard.* operación sobre datos = data manipulation.* operario de entrada de datos = data entry operator.* paquete de entrada y comprobación de datos = data entry and validation package.* pérdida de datos = data loss.* personal de proceso de datos = operation staff.* preparación de los datos = data preparation.* procesamiento de datos = data processing.* procesamiento de datos numéricos = number-crunching.* proceso de datos = data processing, transaction processing.* productor de bases de datos = database producer.* programa de gestión de bases de datos = database management software.* protección de datos = data protection.* prototipo para el proceso de datos = data modelling.* proveedor de bases de datos = database provider.* recabar datos = solicit + data.* recoger datos = collect + data.* recoger datos para hacer estadísticas = collect + statistics.* recogida de datos = data collection, data gathering [data-gathering], fact-gathering, reporting, data collecting.* salida de datos = output.* sistema de proceso de datos = data processing system.* Sistema Internacional de Datos sobre Publicaciones Seriadas (ISDS) = ISDS (International Serials Data System).* suministrar datos = furnish + details.* suministro de datos = reporting.* tecla de borrado de datos = ERASE INPUT key.* tecla de introducción de datos = ENTER key.* técnico encargado del proceso de datos = data-processing professional.* tiempo de descarga de datos = download time, latency.* tráfico de datos de un modo intermitente = bursty traffic.* transformación de datos = data transformation.* transmisión de datos = data-flow, data transfer, data transmission.* tratamiento de datos = transaction processing.* unidad de datos = unit of data.* verificación de los datos = fact checking.* vía de transmisión de datos = data pathway, pathway.* * *a) ( elemento de información) piece of informationalguien le pasó el dato a la policía — (CS) somebody informed o (colloq) tipped off the police
darle un dato a alguien — (CS) to give somebody a tip
b) datos masculino plural (Inf) data (pl), information* * *= attribute value, data element, data item, datum [data, -pl.], fact, value, piece of information.Ex: Others have used possibility distributions for representing fuzzily known or incompletely known attribute values.
Ex: The Working Group undertook to determine from the data available what data elements should be included for each type of authority.Ex: Information is held in files or databases, which are comprise of records, which in turn are comprised of fields or data items, which again may be comprised of subfields or data elements.Ex: Thus, having entered the authority datum correctly once, we could be sure that no matter how many bibliographic records used it they would all do so with mechanical consistency.Ex: Other data bases, which may be described as non-bibliographic, and are sometimes known as data banks, store actual facts and figures and text.Ex: A good initial value for this field will start the system off with a good guess so that claims for missing issues are not unreasonable at the beginning.Ex: On other occasions a user wants every document or piece of information on a topic traced, and then high recall must be sought, to the detriment of precision.* alimentar datos = populate.* almacenamiento de datos = data storage.* añadir datos = make + additions.* archivo de datos = database [data base].* área de datos específicos de la clase de documento = material (or type of publication) specific details area.* área de datos matemáticos = mathematical data area.* auditoría de datos = data auditing, data audit.* banco de datos = data bank [databank], factual data bank.* banco de datos factual = factual data bank.* banco de datos terminológico = terminological data bank.* basado en los datos = data-driven.* basado en un gestor de bases de datos = DBMS-based.* base de datos = data bank [databank], database [data base], database software.* base de datos automatizada = computer database, computer-held database, computerised database, machine-readable database.* base de datos bibliográfica = bibliographic database.* base de datos bibliográfica de resúmenes = abstracts based bibliographic database.* base de datos catalográfica = catalogue database.* base de datos completa = full-provision database.* base de datos con información confidencial = intelligence database.* base de datos cruzada = cross database.* base de datos de acceso mediante suscripción = subscription database.* base de datos de autoridades = authority database.* base de datos de carburantes = TULSA.* base de datos de documentos primarios = source database.* base de datos de documentos secundarios = reference database.* base de datos de dominio público = public domain database.* base de datos de educación = ERIC.* base de datos de imágenes = image database, image bank.* base de datos de investigación = research database.* base de datos del gobierno de USA = CRECORD, FEDREG.* base de datos de lógica difusa = fuzzy database.* base de datos de medicina = MEDLINE.* base de datos de negocios = business database.* base de datos de pago = subscription database.* base de datos de patentes = WPI.* base de datos de propiedades = properties database.* base de datos de referencia = reference database.* base de datos de referencia a especialistas = referral database.* base de datos de registros de catálogo = catalogue record database.* base de datos de texto = text-oriented database, text database.* base de datos de texto completo = full text database.* base de datos de texto libre = free text database.* base de datos dirigida a un mercado específico = niche database.* base de datos distribuida = distributed database.* base de datos en CD-ROM = CD-ROM database.* base de datos en disco óptico = optical disc database.* base de datos en estado original = raw database.* base de datos en línea = online database.* base de datos estadística = statistical database.* base de datos externa = external database.* base de datos factual = factual database.* base de datos interna = in-house database.* base de datos jurídica = legal database.* base de datos multimedia = multimedia database.* base de datos no bibliográfica = non-bibliographic database.* base de datos numérica = numeric database, numerical database.* base de datos relacional = relational database.* base de datos residente = resident database.* base de datos terminológica = terminology database.* bloque de datos = data bloc.* bloque funcional de datos codificados = coded information block.* búfer de datos = data buffer.* bus de datos = databus.* búsqueda de datos = fact-finding.* campo de datos = datafield.* capturar datos = capture + data.* centro de datos = data centre.* codificación de datos = data-coding [data coding].* con datos no pertinentes = dirty [dirtier -comp., dirtiest -sup.].* conjunto de datos = data set [dataset].* contaminación de datos = data contamination.* corrupción de datos = data corruption.* creación de depósitos de datos = data warehousing.* creador de bases de datos = database producer.* dar datos de = give + details of.* dato concreto = hard fact.* datos = data [datum, -sing.], details, figure.* datos bibliográficos = bibliographic data, bibliodata.* datos biográficos = biodata.* datos concretos = specifics, the.* datos concretos y reales = hard data.* datos de contacto = contact details.* datos de entrada = input data.* datos de la tarjeta de crédito = credit card details.* datos demográficos = demographics.* datos desagregados por sexo = gender-disaggregated data.* datos empíricos = empirical data.* datos en bruto = raw data.* datos en estado bruto = raw facts.* datos en propiedad = property data.* datos erróneos = dirty data.* datos estadísticos = statistics, statistical data.* datos estadísticos de la biblioteca = library records, library statistics.* datos factuales = factual data.* datos legibles por máquina = machine-readable data.* datos numéricos = numerical data.* datos personales = personal details.* datos privados = property data.* de lectura de datos = data-capture.* depósito de datos = data warehouse.* depuración de datos = data cleaning.* descubrimiento de datos = data mining.* descubrimiento de información en las bases de datos = knowledge discovery in databases (KDD).* directorio de empresas en base de datos = company directory database.* dispositivo de almacenamiento de datos = store.* distribuidor de bases de datos = host system.* distribuidor de bases de datos en línea = online vendor.* EDI (Intercambio Electrónico de Datos) = EDI (Electronic Data Interchange).* entrada de datos = data entry, input, inputting.* entrada de datos sólo una vez = one-time entry.* estructura de datos = data structure.* extracción inteligente de datos = data mining.* fichero de salida de datos = communication output file.* gestión de bases de datos = database management.* gestión de datos = data handling.* gestor de bases de datos = DBMS system.* gestor de bases de datos relacionales = relational database management system.* grupo de datos = data set [dataset].* hoja con los datos básicos para Hacer Algo = data sheet [datasheet].* hoja de toma de datos = checklist [check-list], data sheet [datasheet].* impreso de recogida de datos = enquiry form, inquiry form.* industria de las bases de datos = database industry.* inserción de datos = input.* instrumento de recogida de datos = data collection instrument.* introducción de datos utilizando un teclado = keypunching.* introducir datos = key + data.* introducir datos en el ordenador = input.* introducir datos partiendo de cero = enter from + scratch.* introductor de datos en un ordenador = inputter.* limpieza de datos = data cleaning.* lista de datos = fact finder.* localización de datos = addressing.* manipulación de datos = data manipulation.* memoria intermedia de datos = data buffer.* memorizar datos = memorise + facts.* meta base de datos = meta-database.* migración de datos = data migration.* minería de datos = data mining.* modo de introducción de datos = input mode.* montar una base de datos = mount + database.* norma de entrada de datos = input standard.* operación sobre datos = data manipulation.* operario de entrada de datos = data entry operator.* paquete de entrada y comprobación de datos = data entry and validation package.* pérdida de datos = data loss.* personal de proceso de datos = operation staff.* preparación de los datos = data preparation.* procesamiento de datos = data processing.* procesamiento de datos numéricos = number-crunching.* proceso de datos = data processing, transaction processing.* productor de bases de datos = database producer.* programa de gestión de bases de datos = database management software.* protección de datos = data protection.* prototipo para el proceso de datos = data modelling.* proveedor de bases de datos = database provider.* recabar datos = solicit + data.* recoger datos = collect + data.* recoger datos para hacer estadísticas = collect + statistics.* recogida de datos = data collection, data gathering [data-gathering], fact-gathering, reporting, data collecting.* salida de datos = output.* sistema de proceso de datos = data processing system.* Sistema Internacional de Datos sobre Publicaciones Seriadas (ISDS) = ISDS (International Serials Data System).* suministrar datos = furnish + details.* suministro de datos = reporting.* tecla de borrado de datos = ERASE INPUT key.* tecla de introducción de datos = ENTER key.* técnico encargado del proceso de datos = data-processing professional.* tiempo de descarga de datos = download time, latency.* tráfico de datos de un modo intermitente = bursty traffic.* transformación de datos = data transformation.* transmisión de datos = data-flow, data transfer, data transmission.* tratamiento de datos = transaction processing.* unidad de datos = unit of data.* verificación de los datos = fact checking.* vía de transmisión de datos = data pathway, pathway.* * *1 (elemento de información) piece of informationno tengo más datos que el título de la obra the only thing I know about the work is its title, the only information I have about the work is its titleno dispongo de todos los datos I don't have all the information o details o factsme han dado un dato muy interesante (CS); I've been given a very interesting piece of information o ( colloq) a hot tipte voy a dar un dato, si no lo enchufas no funciona (CS hum); let me give you a tip: it won't work unless you plug it inCompuesto:* * *
Del verbo datar: ( conjugate datar)
dato es:
1ª persona singular (yo) presente indicativo
dató es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
datar
dato
datar ( conjugate datar) verbo intransitivo
to date;
data de hace muchos años it goes back many years
dato sustantivo masculino
datos personales personal details (pl)b)
datar
I verbo transitivo to date, put a date on
II verbo intransitivo datar de, to date back to o from: este libro data de la Edad Media, this book dates back to the Middle Ages
dato sustantivo masculino
1 piece of information 2 datos, Inform data
(pormenores) information: no tengo más datos sobre este autor, I don't have any more details about his author
datos personales, personal details
La traducción de dato es datum, pero solo se usa en situaciones muy formales. La traducción de datos es data (plural irregular). El singular más común de data es a piece of information.
' dato' also found in these entries:
Spanish:
filtrar
- filtración
- informativa
- informativo
- relevante
- consignar
- consultar
- equivocado
- falso
English:
data
- information
- tip
* * *dato nm1. [hecho, cifra] piece of information, fact;lo que necesitamos son datos concretos what we need is hard facts;el alto desempleo es un dato que hay que tener en cuenta the high level of unemployment is a factor which has to be borne in mind;datos [información] information, data;si no me das más datos, no voy a poderte aconsejar unless you give me more information, I won't be able to advise you;el ministerio aún no cuenta con todos los datos the ministry does not yet have all the information at its disposal;datos (personales) (personal) details;déjenos sus datos y nos pondremos en contacto con usted leave us your details and we will get in touch with youdatos bancarios bank details;datos estadísticos statistical data* * *m piece of information;datos pl information sg, data sg* * *dato nm1) : fact, piece of information2) datos nmpl: data, information* * *dato n (información) piece of information -
5 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
6 system
1) система; сеть; комплекс2) установка, устройство3) план; расположение4) система; порядок; классификация•- system of catalogs - system of catalogues - system of forces - system of ground points - system of road signs - system of scaffolds - acoustic signalling system - active residential solar heating system - aeration system - air-brake system - air-comfort system - air-conditioning system - air-curtain system - air-foam system - airline system - airline vacuum system - air-pressure water system - all-outside air-conditioning system - arch system - arch-and-pier system - audible alarm system - Automated Data Management System in Building - ADMSB - automatic fire alarm system - balanced system of ventilation - bar system - basic system - beam system - blower system - British absolute system of units - building system - building central air conditioning system - building solar optical system - bypass pipe system - cable system - cantilever tieback system - cathodic protection system of pipelines - central fan electric heating system - central hot water supply system - check-board system - circulating water system - closed system - closed heat supply system - closed pipeline system - collecting system - colour spraying systems - combined extract-and-input system - combined sewerage system - community complete system in containers or skids - composite cable roof system - compressed-air system - computer-aided system - consolidated power system - control system of survey - cooling system - cooling pipe system - coordinate system - curing system - decimal system - designation system - discrete system - discrete-continual system - distributing system - district heating system - double-pipe system - double-pipeline system - double-pipe riser system - downward system of ventilation - drainage system - drencher system - drop system - dry pipe sprinkler system - dry return system - duct system - earthling system - ejector system - elastic system - electric heating system - embedded panel system - emergency power supply system - energy recovery system - engineer's system of units - filling system of navigation lock - filtration system - fire-alarm sounding system - fire-fighting system - fire-sprinkling system - fire warning system - fixing systems - flange system - flooding system - floor system - floor system of bridge - floor heating system - flow-through system - flue gas cleaning system - fluid power system - forced circulation system - four-axis system - framed system - gas heating system - glaze systems - gravity system - gravity water supply system - grid system - hazard system - heating system - heat pump system - heat supply system - high pressure air-conditioning system - high velocity air-conditioning system - hinged system - hoisting system - hot air system - hot blast system - hot water supply system - inflation system - instantaneously variable system - integral deck system - integrated dispatching system - invariable system - ion-exchange system - irrigation system - land system - large public water system - lateral system - left-handed system - lighting system - local air-conditioning system - lock-filling system - long-line system - low pressure air-conditioning system - low velocity air-conditioning system - low voltage system - main system - management system - measuring system - mechanical systems of a house - medium-size public water system - membrane system - metric system - modular coordinating space system - monitoring system - multistage gas supply system - network system - observing system - once-through system - one-layer cable system - one-pipe heating system - one-pipe loop system - open system - open heat supply system - open return system - overhead system of heating - overhead heating system - panel air system - panel cooling system - pipeline system - piping system - plane system - plumbing system - pollution control system - population settlement group system - post-tensioned system - potabilization system - power system - power-reservoir system - pressurized water treatment system - pre-tensioned system - primary system - public transport system - public water system - public waterworks system - quality control system - quarternary system - railroad system - recirculated heating system - recirculation duct air conditioning system - recool system - rectangular system of street layout - reliability coefficients system - remote control system - reusing water supply system - rigid cable roof system - ring heating system - roll-cap system - round duct system - safety valve of a hydraulic system - saprobity system - separate sewerage system - septic system - sewerage system - single duct air-conditioning system - single-stage system - single-track automatic block system - slab-stringer system - smoke-detector system - solar aquatic system - solar cooling system - solar heating system - solar thermal power system - space system - split system - sprinkler system - statically determinate system - statically indeterminate system - steel plate system - structural system - supply air system - suspension system - thermal reheat system - three-dimensional system - three-way system of reinforcement - thrust system - total energy system - two-dimensional system - two-duct air-conditioning system - two-layer cable roof system - two-pipe water heating system - underfloor heating system - underground cable system - unified modular coordination system - universal sewerage system - upfeed water heating system - up-lighting system - utility system - utility detection system - vacuum system - vandalproof system - variable air volume system - ventilation system - warning system - waste treatment system - waste water system - water system - water measuring systems - water purification system - water quality system - water quality indicator system - water supply system - water supply by zones system - water treatment systems - wind bracing system - zone system* * *1. система; сеть (напр. трубопроводов); устройство2. способ, метод- system of forcessystem in equilibrium — равновесная система, система в состоянии равновесия
- system of masses
- system of scaffolds
- ABC system
- AC system
- acoustical ceiling system
- active solar energy system
- aesthetic value system
- air classification system
- air cycle refrigerating system
- airfield soil classification system
- air pollution control system
- air-to-air system
- air-to-water system
- air transport system
- alarm system
- all-air system
- all outside air system
- all-water coil system
- all water fan coil system
- approach lighting system
- arterial system
- Atterberg soil classification system
- audio alarm system
- automated casting system
- automatic fire alarm system
- automatic fire protection system
- automatic flushing system
- balanced system
- balanced system of streets
- balanced ventilation system
- bar system
- beam structural system
- bell alarm system
- Benoto piling system
- bivalent heat pump system
- bleed-in system
- blow and exhaust system
- blow through air-conditioning system
- blow through fan system
- bootstrap system
- box system
- bridge deck structured system
- British soil classification system
- building system
- building automation system
- building-drainage system
- building gravity drainage system
- building management system
- built-in dust suppression system
- burglar alarm system
- cable system
- central air heating system
- central fan system
- centralized hot-water supply system
- central plant air conditioning system
- changeover system
- circulating system
- circulation water supply system
- circulation water system
- closed system
- closed heat-supply system
- closed-loop heat pump system
- closed-type steam heating system
- coding system
- cogeneration system
- cold supply system
- collapsing-ring bridge rail system
- combined drainage system
- combined sewage system
- complanar system of structural members
- complanar force system
- complete-mix activated sludge system
- composite frame system
- compression system
- concrete suspended flooring system
- constant volume system
- continuous conveying system
- continuous suspension system
- control system
- cooling system
- coordinate system
- cost-efficient floor system
- crossbar approach lighting system
- cross blow ventilation system
- curtain walling system
- custom forming system
- decentralized air conditioning system
- decentralized sewerage system
- deluge sprinkler system
- desiccant cooling system
- designation system
- design-built system
- diffusion-absorption system
- digital indicating system
- direct system
- direct air heating system
- direct cooling system
- direct expansion system
- direct hot water system
- direct hot-water supply system
- direct return system
- direct through air-conditioning system
- distribution system
- domestic hot water system
- domestic sewerage system
- "Dot" recording system
- double-pipe system
- double stack system
- down-feed system
- drainage system
- draw-in system
- draw-through fan system
- draw-through system
- drencher system
- drop system
- dry-pipe sprinkler system
- dual conduit system
- duct system
- ductless split air conditioning system
- dust collecting system
- dust extract system
- early warning system
- economical floor system
- ejector refrigerating system
- elastic mechanical system
- elastic system
- electric heating system
- electric reheat system
- energy management system
- environmental system
- exhaust system
- extract system
- FAA soil classification system
- fan coil system
- Federal aviation administration soil classification system
- fire alarm system
- fire-extinguishing system
- fire protection system
- flat plate-pipe column floor system
- floor structural system
- floor system
- flow-through system
- F-number system
- force system
- forming-and-reinforcing system
- Forton system
- four pipe system
- gantry crane system
- gas heating system
- gravity system
- gravity-flow heating system
- gravity sewerage system
- gravity steam heating system
- gravity water-supply system
- grid coordinate system
- gridiron distribution system
- grounding system
- groundwater control system
- group water supply system
- gyratory system
- heat distribution system
- heating system
- heat-of-light system
- heat pump system
- heat recovery system
- heat supply system
- heat-traced system
- high-intensity lighting system
- high temperature hot-water heating system
- high velocity system
- hold-over system
- holonomic system
- hot-air system
- hot water system
- hot-water circulation system
- hush piling system
- hybrid system
- hydraulic control system
- hydrophilic system
- hydrophobic system
- indirect expansion system
- indirect hot-water supply system
- indirect refrigeration system
- individual sewage-disposal system
- induction air conditioning system
- induction system
- industrialized building systems
- inflation system
- instrument landing system
- integral deck system
- integrated distribution floor system
- inverter driven VRV system
- Jackson system
- land system
- large panel system
- lighting system
- line system
- liquid overfeed system
- local sewerage system
- low-pressure system
- low pressure hot water system
- low velocity system
- main system
- maintenance management system
- mass transit system
- materials-handling system
- mechanical system
- mechanical refrigerating system
- mechanical supply system
- medium pressure hot water system
- medium temperature hot water system
- microbore heating system
- modular system
- modular air conditioning system
- modular compression sealing system
- modular decking system
- modular precast building system
- multiple-degree system
- multiple web system
- multiple well system
- multistage gas-supply system
- multizone system
- municipal piping system
- nail-free formwork system
- non-changeover system
- octopus duct system
- oil fired heating system
- once-through water-supply system
- one-degree system
- one-duct air-conditioning system
- one-pipe system
- one-pipe loop system
- one-way system
- open system
- open expansion tank system
- open-loop control system
- open return system
- open steam heating system
- operation system
- overhead heating system
- overhead runway system
- packaged cogeneration system
- panel air-conditioning system
- panel air system
- panel-lock system
- partially-separate system
- piping system
- plane system of forces
- plane grid system
- plenum system
- plumbing system
- pneumatic conveying system
- post-tensioning system
- preaction sprinkler system
- prefabricated pipe conduit system
- pressurization system
- pressurized heating system
- pressurized hot water system
- primary-secondary system
- principal system
- public system
- public waterwork system
- push-through fan system
- push-through system
- quality system
- rail mounted track laying system
- raised floor system
- rapid transport system
- recool system
- recycling system
- recycling water system
- redundant bridge system
- refrigerating system
- regenerative air cycle system
- regional settlement system
- reheat system
- return system
- return air system
- reverse return system
- reverse return upfeed system
- rising heating system
- road system
- roofing system
- run-around system
- safety system
- scraper system
- sealed heating system
- security system
- self-climbing form system
- separate sewerage system
- separate system
- series loop system
- sewage system
- shunt system
- single-degree-of-freedom system
- single-degree system
- single duct air conditioning system
- single-pipe heating system
- single-pipe heat-supply system
- single-stack plumbing system
- single-storey heating system
- single web system
- single-zone air-conditioning system
- slab-stringer system
- small bore heating system
- smoke control system
- smoke extract ventilation system
- soil system
- soil absorption system
- solar heating system
- solid fuel heating system
- split system
- sprinkler system
- state plane coordinate system
- statically determinate system
- statically indeterminate system
- stationary system of loads
- steam heating system
- steel plate system
- storm sewer system
- structural system
- structural monitoring system
- sub-atmospheric heating system
- subbuilding drainage system
- subsurface drainage system
- subsurface sewage disposal system
- supply air system
- supporting formwork system
- suspension structural system
- swing joint system
- taxiway system
- telpher system
- terminal reheat system
- thermal storage heating system
- thermosiphon system
- three-pipe system
- three-pipe air-conditioning system
- three-pipe heat supply system
- total energy system
- track laying system
- trench shoring system
- trussed system
- truss-supported deck system
- tube cleaning system
- two-degree-of-freedom system
- two-degree system
- two-pipe system
- two value system of proportional balancing
- two value system
- two-way system
- underfloor conduit system
- unvented system
- up-feed heating system
- utility detection system
- vacuum heating system
- vacuum return system
- vacuum waste disposal system
- variable air volume system
- variable refrigerant volume system
- variable volume system
- variable water volume system
- VAV system
- vented system
- ventilation system
- VRV system
- VWV system
- warning system
- water-air heating system
- water booster system
- water-supply system
- water-to-air system
- water-to-water system
- wellpoint system
- wet return system
- wind framing system
- wire cable control system
- wiring system
- zoned system
- zone reheat system -
7 cash
ngotovina• actual cash value stvarna novčana vrijednost• cash asset novčana imovina (aktiva)• cash balance saldo gotovine• cash basis novčana osnova, gotovinsko načelo• cash before delivery ( CBD) plaćanje prije isporuke• cash book account blagajnički račun• cash card gotovinska karticaBilj.: Bankovna kartica pomoću koje se podiћe novac iz bankomata• cash clearing obračun gotovoga novca• cash correspondents banke (ili slične institucije) kojima se sustavi za namiru vrijednosnih papira koriste za plaćanje ili naplatu• cash credit gotovinski kredit• cash dealings gotovinsko poslovanje• cash deposit risk rizik gotovinskoga depozita• cash disbursement gotovinska isplata, gotovinski izdatak• cash discount popust na gotovinu• cash dispenser bankomat• cash dividend gotovinska dividenda• cash dividend on preferred stock gotovinska dividenda na povlaљtene dionice• cash-driven securities lending transactions transakcije motivirane ћeljom da se određeni novčani iznos uzajmi//uloћi putem repo posla ili (zajma) vrijednosnih papira• cash flow novčani tok• cash-flow coverage ratio omjer pokrića novčanoga toka• cash-flow management upravljanje novčanim tokom• cash-flow statement izvjeљće o novčanom toku• cash holdings drћanje gotovine• cash inadequacy nedostatnost gotovine• cash insolvency gotovinska insolventnost• cash items in the process of collection novčana sredstva u procesu naplate• cash liquidity gotovinska likvidnost• cash management upravljanje gotovinom• cash market novčano trћiљte, spot trћiљte• cash memorandum account naziv računa u pomoćnoj knjizi• cash on delivery ( COD) plaćanje pri isporuci• cash price cijena za gotovinu (gotovinsko plaćanje), spot cijena• cash ratio novčani pokazateljBilj.: Omjer novčane imovine i ukupne aktive• cash ratio deposit ( CRD) propisani iznos gotovine u odnosu na ukupne depozitne obveze• cash settlement agent posrednik za gotovinsku namiru• cash surrender value aktualna otkupna vrijednost osiguranja• cash trade trgovanje efektivom• cash transfer novčani transfer• cash value accumulation test test akumulacije gotovinske vrijednosti• cash value corridor test test kojim se provjerava da naknada za slučaj smrti po polici ћivotnoga osiguranja ni u kojem trenutku ne bude manja od vaћećega postotka otkupne vrijednosti police (ti su postotci aktuarski izračunati i daju se u tablicama)• cash voucher blagajnička potvrda• disbursement of cash dividends isplata novčanih dividendi• extra cash dividend dodatna novčana dividenda• gross cash flow bruto novčani tok• management of cash flow upravljanje novčanim tokom• overall cash deficit ukupni gotovinski manjak• vault cash blagajnička gotovinaEnglesko-Hrvatski Glosar bankarstva, osiguranja i ostalih financijskih usluga > cash
-
8 system
- system
- n1. система; сеть (напр. трубопроводов); устройство
2. способ, метод
system in equilibrium — равновесная система, система в состоянии равновесия
- system of forces
- system of masses
- system of scaffolds
- ABC system
- AC system
- acoustical ceiling system
- active solar energy system
- aesthetic value system
- air classification system
- air cycle refrigerating system
- airfield soil classification system
- air pollution control system
- air-to-air system
- air-to-water system
- air transport system
- alarm system
- all-air system
- all outside air system
- all-water coil system
- all water fan coil system
- approach lighting system
- arterial system
- Atterberg soil classification system
- audio alarm system
- automated casting system
- automatic fire alarm system
- automatic fire protection system
- automatic flushing system
- balanced system
- balanced system of streets
- balanced ventilation system
- bar system
- beam structural system
- bell alarm system
- Benoto piling system
- bivalent heat pump system
- bleed-in system
- blow and exhaust system
- blow through air-conditioning system
- blow through fan system
- bootstrap system
- box system
- bridge deck structured system
- British soil classification system
- building system
- building automation system
- building-drainage system
- building gravity drainage system
- building management system
- built-in dust suppression system
- burglar alarm system
- cable system
- central air heating system
- central fan system
- centralized hot-water supply system
- central plant air conditioning system
- changeover system
- circulating system
- circulation water supply system
- circulation water system
- closed system
- closed heat-supply system
- closed-loop heat pump system
- closed-type steam heating system
- coding system
- cogeneration system
- cold supply system
- collapsing-ring bridge rail system
- combined drainage system
- combined sewage system
- complanar system of structural members
- complanar force system
- complete-mix activated sludge system
- composite frame system
- compression system
- concrete suspended flooring system
- constant volume system
- continuous conveying system
- continuous suspension system
- control system
- cooling system
- coordinate system
- cost-efficient floor system
- crossbar approach lighting system
- cross blow ventilation system
- curtain walling system
- custom forming system
- decentralized air conditioning system
- decentralized sewerage system
- deluge sprinkler system
- desiccant cooling system
- designation system
- design-built system
- diffusion-absorption system
- digital indicating system
- direct system
- direct air heating system
- direct cooling system
- direct expansion system
- direct hot water system
- direct hot-water supply system
- direct return system
- direct through air-conditioning system
- distribution system
- domestic hot water system
- domestic sewerage system
- "Dot" recording system
- double-pipe system
- double stack system
- down-feed system
- drainage system
- draw-in system
- draw-through fan system
- draw-through system
- drencher system
- drop system
- dry-pipe sprinkler system
- dual conduit system
- duct system
- ductless split air conditioning system
- dust collecting system
- dust extract system
- early warning system
- economical floor system
- ejector refrigerating system
- elastic mechanical system
- elastic system
- electric heating system
- electric reheat system
- energy management system
- environmental system
- exhaust system
- extract system
- FAA soil classification system
- fan coil system
- Federal aviation administration soil classification system
- fire alarm system
- fire-extinguishing system
- fire protection system
- flat plate-pipe column floor system
- floor structural system
- floor system
- flow-through system
- F-number system
- force system
- forming-and-reinforcing system
- Forton system
- four pipe system
- gantry crane system
- gas heating system
- gravity system
- gravity-flow heating system
- gravity sewerage system
- gravity steam heating system
- gravity water-supply system
- grid coordinate system
- gridiron distribution system
- grounding system
- groundwater control system
- group water supply system
- gyratory system
- heat distribution system
- heating system
- heat-of-light system
- heat pump system
- heat recovery system
- heat supply system
- heat-traced system
- high-intensity lighting system
- high temperature hot-water heating system
- high velocity system
- hold-over system
- holonomic system
- hot-air system
- hot water system
- hot-water circulation system
- hush piling system
- hybrid system
- hydraulic control system
- hydrophilic system
- hydrophobic system
- indirect expansion system
- indirect hot-water supply system
- indirect refrigeration system
- individual sewage-disposal system
- induction air conditioning system
- induction system
- industrialized building systems
- inflation system
- instrument landing system
- integral deck system
- integrated distribution floor system
- inverter driven VRV system
- Jackson system
- land system
- large panel system
- lighting system
- line system
- liquid overfeed system
- local sewerage system
- low-pressure system
- low pressure hot water system
- low velocity system
- main system
- maintenance management system
- mass transit system
- materials-handling system
- mechanical system
- mechanical refrigerating system
- mechanical supply system
- medium pressure hot water system
- medium temperature hot water system
- microbore heating system
- modular system
- modular air conditioning system
- modular compression sealing system
- modular decking system
- modular precast building system
- multiple-degree system
- multiple web system
- multiple well system
- multistage gas-supply system
- multizone system
- municipal piping system
- nail-free formwork system
- non-changeover system
- octopus duct system
- oil fired heating system
- once-through water-supply system
- one-degree system
- one-duct air-conditioning system
- one-pipe system
- one-pipe loop system
- one-way system
- open system
- open expansion tank system
- open-loop control system
- open return system
- open steam heating system
- operation system
- overhead heating system
- overhead runway system
- packaged cogeneration system
- panel air-conditioning system
- panel air system
- panel-lock system
- partially-separate system
- piping system
- plane system of forces
- plane grid system
- plenum system
- plumbing system
- pneumatic conveying system
- post-tensioning system
- preaction sprinkler system
- prefabricated pipe conduit system
- pressurization system
- pressurized heating system
- pressurized hot water system
- primary-secondary system
- principal system
- public system
- public waterwork system
- push-through fan system
- push-through system
- quality system
- rail mounted track laying system
- raised floor system
- rapid transport system
- recool system
- recycling system
- recycling water system
- redundant bridge system
- refrigerating system
- regenerative air cycle system
- regional settlement system
- reheat system
- return system
- return air system
- reverse return system
- reverse return upfeed system
- rising heating system
- road system
- roofing system
- run-around system
- safety system
- scraper system
- sealed heating system
- security system
- self-climbing form system
- separate sewerage system
- separate system
- series loop system
- sewage system
- shunt system
- single-degree-of-freedom system
- single-degree system
- single duct air conditioning system
- single-pipe heating system
- single-pipe heat-supply system
- single-stack plumbing system
- single-storey heating system
- single web system
- single-zone air-conditioning system
- slab-stringer system
- small bore heating system
- smoke control system
- smoke extract ventilation system
- soil system
- soil absorption system
- solar heating system
- solid fuel heating system
- split system
- sprinkler system
- state plane coordinate system
- statically determinate system
- statically indeterminate system
- stationary system of loads
- steam heating system
- steel plate system
- storm sewer system
- structural system
- structural monitoring system
- sub-atmospheric heating system
- subbuilding drainage system
- subsurface drainage system
- subsurface sewage disposal system
- supply air system
- supporting formwork system
- suspension structural system
- swing joint system
- taxiway system
- telpher system
- terminal reheat system
- thermal storage heating system
- thermosiphon system
- three-pipe system
- three-pipe air-conditioning system
- three-pipe heat supply system
- total energy system
- track laying system
- trench shoring system
- trussed system
- truss-supported deck system
- tube cleaning system
- two-degree-of-freedom system
- two-degree system
- two-pipe system
- two value system of proportional balancing
- two value system
- two-way system
- underfloor conduit system
- unvented system
- up-feed heating system
- utility detection system
- vacuum heating system
- vacuum return system
- vacuum waste disposal system
- variable air volume system
- variable refrigerant volume system
- variable volume system
- variable water volume system
- VAV system
- vented system
- ventilation system
- VRV system
- VWV system
- warning system
- water-air heating system
- water booster system
- water-supply system
- water-to-air system
- water-to-water system
- wellpoint system
- wet return system
- wind framing system
- wire cable control system
- wiring system
- zoned system
- zone reheat system
Англо-русский строительный словарь. — М.: Русский Язык. С.Н.Корчемкина, С.К.Кашкина, С.В.Курбатова. 1995.
-
9 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
10 control
1) управление; регулирование || управлять; регулировать2) контроль || контролировать3) управляющее устройство; устройство управления; регулятор4) профессиональное мастерство, квалификация, техническая квалификация5) pl органы управления•"in control" — "в поле допуска" ( о результатах измерения)
to control closed loop — управлять в замкнутой системе; регулировать в замкнутой системе
- 2-handed controlsto control open loop — управлять в разомкнутой системе; регулировать в разомкнутой системе
- 32-bit CPU control
- acceptance control
- access control
- acknowledge control
- active process control
- adaptable control
- adaptive constraint control
- adaptive control for optimization
- adaptive control
- adaptive feed rate control
- adaptive quality control
- adjustable feed control
- adjustable rotary control
- adjustable speed control
- adjusting control
- adjustment control
- AI control
- air logic control
- analog data distribution and control
- analogical control
- analytical control
- application control
- arrows-on-curves control
- autodepth control
- autofeed control
- automated control of a document management system
- automated technical control
- automatic backlash control
- automatic control
- automatic editing control
- automatic gain control
- automatic gripper control
- automatic level control
- automatic process closed loop control
- automatic remote control
- automatic sensitivity control
- automatic sequence control
- automatic speed control
- automatic stability controls
- auxiliaries control
- balanced controls
- band width control
- bang-bang control
- bang-bang-off control
- basic CNC control
- batch control
- bibliographic control
- bin level control
- boost control
- built-in control
- button control
- cam control
- cam throttle control
- camshaft control
- carriage control
- Cartesian path control
- Cartesian space control
- cascade control
- C-axis spindle control
- cell control
- center control
- central control
- central supervisory control
- centralized control
- centralized electronic control
- central-station control
- changeover control
- chip control
- circumferential register control
- close control
- closed cycle control
- closed loop control
- closed loop machine control
- closed loop manual control
- closed loop numerical control
- closed loop position control
- clutch control
- CNC control
- CNC indexer control
- CNC programmable control
- CNC symbolic conversational control
- CNC/CRT control
- CNC/MDI control
- coarse control
- coded current control
- coded current remote control
- color control
- combination control
- command-line control
- compensatory control
- composition control
- compound control
- computed-current control
- computed-torque control
- computer control
- computer numerical control
- computer process control
- computer-aided measurement and control
- computer-integrated manufacturing control
- computerized control
- computerized numerical control
- computerized process control
- constant surface speed control
- constant value control
- contactless control
- contact-sensing control
- contamination control
- continuous control
- continuous path control
- continuous process control
- contour profile control
- contouring control
- conventional hardware control
- conventional numerical control
- conventional tape control
- convergent control
- conversational control
- conversational MDI control
- coordinate positioning control
- coordinate programmable control
- copymill control
- counter control
- crossed controls
- current control
- cycle control
- dash control
- data link control
- data storage control
- deadman's handle controls
- depth control
- derivative control
- dial-in control
- differential control
- differential gaging control
- differential gain control
- differential temperature control
- digital brushless servo control
- digital control
- digital position control
- digital readout controls
- dimensional control
- direct computer control
- direct control
- direct digital control
- direct numerical control
- direction control
- directional control
- dirt control
- discontinuous control
- discrete control
- discrete event control
- discrete logic controls
- dispatching control
- displacement control
- distance control
- distant control
- distributed control
- distributed numerical control
- distributed zone control
- distribution control
- dog control
- drum control
- dual control
- dual-mode control
- duplex control
- dust control
- dynamic control
- eccentric control
- edge position control
- EDP control
- electrical control
- electrofluidic control
- electromagnetic control
- electronic control
- electronic level control
- electronic speed control
- electronic swivel control
- elevating control
- emergency control
- end-point control
- engineering change control
- engineering control
- entity control
- environmental control
- error control
- error plus error-rate control
- error-free control
- external beam control
- factory-floor control
- false control
- feed control
- feed drive controls
- feedback control
- feed-forward control
- field control
- fine control
- finger-tip control
- firm-wired numerical control
- fixed control
- fixed-feature control
- fixture-and-tool control
- flexible-body control
- floating control
- flow control
- fluid flow control
- follow-up control
- foot pedal control
- force adaptive control
- forecasting compensatory control
- fork control
- four quadrant control
- freely programmable CNC control
- frequency control
- FROG control
- full computer control
- full order control
- full spindle control
- gage measurement control
- gain control
- ganged control
- gap control
- gear control
- generative numerical control
- generic path control
- geometric adaptive control
- graphic numerical control
- group control
- grouped control
- guidance control
- hairbreath control
- hand control
- hand feed control
- hand wheel control
- hand-held controls
- handle-type control
- hand-operated controls
- hardened computer control
- hardwared control
- hardwared numerical control
- heating control
- heterarchical control
- hierarchical control
- high-integrity control
- high-level robot control
- high-low control
- high-low level control
- high-technology control
- horizontal directional control
- humidity control
- hybrid control
- hydraulic control
- I/O control
- immediate postprocess control
- inching control
- in-cycle control
- independent control
- indexer control
- indirect control
- individual control
- industrial processing control
- industrial-style controls
- infinite control
- infinite speed control
- in-process control
- in-process size control
- in-process size diameters control
- input/output control
- integral CNC control
- integral control
- integrated control
- intelligent control
- interacting control
- interconnected controls
- interlinking control
- inventory control
- job control
- jogging control
- joint control
- joystick control
- just-in-time control
- language-based control
- laser health hazards control
- latching control
- lead control
- learning control
- lever control
- lever-operated control
- line motion control
- linear control
- linear path control
- linearity control
- load control
- load-frequency control
- local control
- local-area control
- logic control
- lubricating oil level control
- machine control
- machine programming control
- machine shop control
- macro control
- magnetic control
- magnetic tape control
- main computer control
- malfunction control
- management control
- manual control
- manual data input control
- manual stop control
- manually actuatable controls
- manufacturing change control
- manufacturing control
- master control
- material flow control
- MDI control
- measured response control
- mechanical control
- memory NC control
- memory-type control
- metering control
- metrological control of production field
- microbased control
- microcomputer CNC control
- microcomputer numerical control
- microcomputer-based sequence control
- microprocessor control
- microprocessor numerical control
- microprogrammed control
- microprogramming control
- milling control
- model reference adaptive control
- model-based control
- moisture control
- motion control
- motor control
- motor speed control
- mouse-driven control
- movable control
- multicircuit control
- multidiameter control
- multilevel control
- multimachine tool control
- multiple control
- multiple-processor control
- multiposition control
- multistep control
- multivariable control
- narrow-band proportional control
- navigation control
- NC control
- neural network adaptive control
- noise control
- noncorresponding control
- noninteracting control
- noninterfacing control
- nonreversable control
- nonsimultaneous control
- numerical contouring control
- numerical control
- numerical program control
- odd control
- off-line control
- oligarchical control
- on-board control
- one-axis point-to-point control
- one-dimensional point-to-point control
- on-line control
- on-off control
- open loop control
- open loop manual control
- open loop numerical control
- open-architecture control
- operating control
- operational control
- operator control
- optical pattern tracing control
- optimal control
- optimalizing control
- optimizing control
- oral numerical control
- organoleptic control
- overall control
- overheat control
- override control
- p. b. control
- palm control
- parameter adaptive control
- parameter adjustment control
- partial d.o.f. control
- path control
- pattern control
- pattern tracing control
- PC control
- PC-based control
- peg board control
- pendant control
- pendant-actuated control
- pendant-mounted control
- performance control
- photoelectric control
- physical alignment control
- PIC control
- PID control
- plugboard control
- plug-in control
- pneumatic control
- point-to-point control
- pose-to-pose control
- position/contouring numerical control
- position/force control
- positional control
- positioning control
- positive control
- postprocess quality control
- power adaptive control
- power control
- power feed control
- power-assisted control
- powered control
- power-operated control
- precision control
- predictor control
- preselective control
- preset control
- presetting control
- pressbutton control
- pressure control
- preview control
- process control
- process quality control
- production activity control
- production control
- production result control
- programmable adaptive control
- programmable cam control
- programmable control
- programmable logic adaptive control
- programmable logic control
- programmable machine control
- programmable microprocessor control
- programmable numerical control
- programmable sequence control
- proportional plus derivative control
- proportional plus floating control
- proportional plus integral control
- prototype control
- pulse control
- pulse duration control
- punched-tape control
- purpose-built control
- pushbutton control
- quality control
- radio remote control
- radium control
- rail-elevating control
- ram stroke control
- ram-positioning control
- rapid-traverse controls for the heads
- rate control
- ratio control
- reactive control
- real-time control
- reduced-order control
- register control
- registration control
- relay control
- relay-contactor control
- remote control
- remote program control
- remote switching control
- remote valve control
- remote-dispatch control
- resistance control
- resolved motion rate control
- retarded control
- reversal control
- revolution control
- rigid-body control
- robot control
- robot perimeter control
- robot teach control
- rod control
- safety control
- sampled-data control
- sampling control
- schedule control
- SCR's control
- second derivative control
- selective control
- selectivity control
- self-acting control
- self-adaptive control
- self-adjusting control
- self-aligning control
- self-operated control
- self-optimizing control
- self-programming microprocessor control
- semi-automatic control
- sensitivity control
- sensor-based control
- sequence control
- sequence-type control
- sequential control
- series-parallel control
- servo control
- servo speed control
- servomotor control
- servo-operated control
- set value control
- shaft speed control
- shape control
- shift control
- shop control
- shower and high-pressure oil temperature control
- shut off control
- sight control
- sign control
- single variable control
- single-flank control
- single-lever control
- size control
- slide control
- smooth control
- software-based NC control
- softwared numerical control
- solid-state logic control
- space-follow-up control
- speed control
- stabilizing control
- stable control
- standalone control
- start controls
- static control
- station control
- statistical quality control
- steering control
- step-by-step control
- stepless control
- stepped control
- stick control
- stock control
- stop controls
- stop-point control
- storage assignment control
- straight cut control
- straight line control
- stroke control
- stroke length control
- supervisor production control
- supervisory control
- swarf control
- switch control
- symbolic control
- synchronous data link control
- table control
- tap-depth controls
- tape control
- tape loop control
- teach controls
- temperature control
- temperature-humidity air control
- template control
- tension control
- test control
- thermal control
- thermostatic control
- three-axis contouring control
- three-axis point-to-point control
- three-axis tape control
- three-mode control
- three-position control
- throttle control
- thumbwheel control
- time control
- time cycle control
- time optimal control
- time variable control
- time-critical control
- time-proportional control
- timing control
- token-passing access control
- tool life control
- tool run-time control
- torque control
- total quality control
- touch-panel NC control
- touch-screen control
- tracer control
- tracer numerical control
- trajectory control
- triac control
- trip-dog control
- TRS/rate control
- tuning control
- turnstile control
- two-axis contouring control
- two-axis point-to-point control
- two-dimension control
- two-hand controls
- two-position control
- two-position differential gap control
- two-step control
- undamped control
- user-adjustable override controls
- user-programmable NC control
- variable flow control
- variable speed control
- variety control
- varying voltage control
- velocity-based look-ahead control
- vise control
- vision responsive control
- visual control
- vocabulary control
- vocal CNC control
- vocal numerical control
- voltage control
- warehouse control
- washdown control
- water-supply control
- welding control
- wheel control
- wide-band control
- zero set control
- zoned track controlEnglish-Russian dictionary of mechanical engineering and automation > control
-
11 Глава 4. Клич охотника в бумажных джунглях
...А сверху в гамаке висит администратор,задумчиво сплетая пальцы ног.М. ЩербаковМы все время предупреждаем: изучайте наш предмет, но используйте приобретенные знания осторожно. В официальной обстановке можно сильно вляпаться. На работе, например, говорить так же свободно, как дома или в баре, не принято. Планка дозволенного там искусственно завышена. Называть вещи своими именами (а как тут не выругаешься!) нельзя. Отсюда проистекает целая система эвфемизмов, часто называемая офисным жаргоном.Отчасти те же корни - у жаргона политического, но там еще много всяких наслоений.Главная особенность официальной речи во всех странах состоит в том, что любую гадость называют вполне приличным словом, да еще и оптимистично звучащим. Бессмертный классик Джордж Оруэлл определил это абсолютно всем в англоязычном мире известным термином doublespeak (помните - "война - это мир", ит.п.). С другой стороны, некоторые совершенно нормальные слова недопустимы и являются офисными табу (прямо как у диких племен).Вот в качестве экзотического образца слова, которые не рекомендуется произносить, а тем более писать (слышали от эксперта, работающего неподалеку от места, где Милошевича судят - сказать точнее не имеем права): invalidity (несостоятельность); infringement of rights (нарушение прав); violates a patent (нарушение патента). Догадались почему? Это вам потом в случае суда по патентным делам легко могут припомнить. Мол, сам же говорил...Впрочем, пример не совсем чист: он связан не просто с официальной речью, а с юридическим английским. Это та еще песня, в любой стране. Поди разберись! Приводимый ниже отрывок объясняет, почему американцам приходится нанимать юристов для урегулирования, казалось бы, пустяковых дел. Создана ли эта запутанность юристами специально? Ответить не можем. Вот вам определение слова "задница" из настоящего подзаконного акта, запрещающего нудизм (anti-nudity ordinance) (Действует в районе Санкт-Августин (St. Augustin, Fla. County) во Флориде (источник — A. and T. Condon. Legal Lunacy. — Putnam, N.Y. 1992)):"Buttocks: The area to the rear of the human body (sometimes referred to as the gluteus maximus) which lies between two imaginary lines running parallel to the ground when a person is standing, the first or top of such line being one- half inch below the top of the vertical cleavage of the nates (i.e., the prominance formed by the muscles running from the back of the hip to the back of the leg) and the second or bottom line being one-half inch above the lowest point of the curvature of the fleshy protuberance (sometimes referred to as the gluteal fold), and between two imaginary lines, one on each side of the body (the `outside lines'), which outside lines are perpendicular to the ground and to the horizontal lines described above and which perpendicular outside lines pass through the outermost point(s) at which each nate meets the outer side of the leg...." Не напоминает некоторые справочники?В принципе, лексикон офисного сленга делится на две группы - buzzwords (клише) и слова, проходящие по ведомству PC (political correctness). Последние используют, чтобы застраховаться от судебных исков за воображаемые обиды на расовой, религиозной, половой, возрастной и какой угодно другой (лишь бы юрист пробивной попался) основе. В качестве незаменимого пособия рекомендуем (лучше в оригинале!) книги Скотта Адамса (Scott Adams) про Дилберта. Он, например, детально поясняет, почему надо говорить resources (ресурсы), когда вы ведете речь о болванах (dolts), составляющих ваш коллектив (team members). Или с какой целью произносится associate (партнер), когда вы имеете в виду неумеху (pud) и неудачника (loser), с которым приходится работать. Очень циничный автор, но его серии карикатур многие обитатели cubicles (офисных кабинок) держат у себя на стенах. Это - мелкая фронда, безопасная, так как ни один начальник не признает, что это именно его Адамс изобразил.Картинок из Адамса мы без его разрешения приводить не будем, но пример настенного офисного юмора дадим (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)).Buzzwords не сложны, вот несколько типичных, которые вы легко переведете сами (так лучше запомнится!). Собрание обязано иметь mission или purpose. Руководство должно обеспечивать leadership и motivation. Служащим следует быть proactive. Везде надо искать synergy. Естественная речь и мотивировки выглядят unprofessional. Цель работника - career advancement. В коллективе требуется исполнять роль team player и стремиться вырасти до team leader. Teamwork - непременное требование к служащим. Business as usual - почему-то всегда плохо, даже если этот бизнес приносит хороший и постоянный доход. Никогда не позволяйте, чтобы на людях вырвалось простецкое duh! Если вы не понимаете, почему diversity - это всегда сама по себе ценность, вас надо послать на diversity sensitivity training. На работе вы осуществляете total quality management и reengineering, проявляя self-motivation. Вы регулярно составляете status reports. То, о чем вы, как и все, мечтаете - job security (но в природе этого не существует).Еще несколько полезных ходовых офисных слов переведем:family = team (семья = команда - так называют родной коллектив); stakeholders (акционеры); stewardship (обслуживание, в каком-то смысле даже служение); leverage (рычаг, средство для достижения цели); solutions (решения: "we sell solutions" означает примерно - мы продаем не сосискоделательную машину, а комплексное решение всех ваших сосисочных проблем); revisit (пересмотреть), 24/7 (круглосуточно, без остановки); benchmark (лучший образец в данной области; benchmarking - сравнение с этим образцом); result-driven (ориентированный на результат); empower (передать полномочия), mindset (отношение); ballpark (ориентировочный: ballpark figure - примерная цифра).В мире мудрых мыслей (Скотта Адамса):Уолли: Stupidity is like nuclear power; it can be used for good or evil. (Глупость - как ядерная энергия, ее можно употребить и в добро, и во зло.)Дилберт: And you don't want to get any on you. (И вам совсем не надо, чтобы ее на вас испытывали.)А вот примеры клишированных мотивационных фраз и лозунгов, заимствованных нами из реальной жизни (слышали их неоднократно). При этих звуках у нормального американского служащего сама собой немедленно складывается фига в кармане (это мы на русский с их языка жестов переводим, на самом деле американцы складывают "middle finger").• Work smarter, not harder (так они говорят, когда предлагается объем работы, который не то что за 8, а и за 10 часов не сделать).• It's a new paradigm (американские менеджеры любят слово "парадигма" особой любовью - они его новым смыслом наполнили, лучше всего определяемым словом bullshit).• It's an opportunity, not a problem (ну, уволили тебя - значит, открываются горизонты новой карьеры, например, в Макдоналдсе).• You're a valued member of the team! (Ну, да...).• Nobody can do the things you can do! (Кто же, если не ты...).• You are helping make the world a better place! (Поэтому торг о зарплате здесь неуместен).• We are in a competitive business. (Так что затяните пояса и не нойте).• We make a difference! (Страшно распространенное выражение. Почему-то всегда подразумевается, что все изменения к лучшему. Нас всегда подмывает при виде этой фразы подрисовать физиономию аятоллы Хомейни).Усвоив и осмыслив приведенные выше выражения, вы сможете легко составлять собственные девизы. Вот, для примера, наш лозунг для американского офиса: Our mission is unprofessional proactive synergy! (В переводе на неофисный русский: "Сговоримся и подсидим коллегу!")Коротенький комментарий, связанный с переменами, синергизмом и названиями компаний.В мире мудрых мыслей (Скотта Адамса):Когда компании сливаются, они всегда заявляют о гигантском синергизме (leveraging synergy), причем взаимоусиление достигается всегда одним путем - массовыми увольнениями. Вот примеры возможных слияний, с соответствующим синергическим изменением профиля и названий:◦ Coca-Cola (напитки) + Head (спортивные товары) = Coke Head.◦ Bayer (аспирин) + AST (компьютеры) = Bayer AST.◦ Hertz (прокат машин) + A.B.Dick (оборудование офисов) = Hertz Dick.Переведите сами, используя наш словарь, какой смысл, на слух, имеют "синергические" названия.Шутка, но так и на практике бывает. Вот в Сиэтле давным-давно слились газеты "Seattle Post" и "Seattle Intelligencer". И знаете, как сейчас называется их главная городская газета? "Seattle Post-Inteligencer", что звучит как "Сиэтл после разума", выживший из ума, значит. Но настолько примелькалось, что не замечается.Еще несколько примеров штампованных офисных фраз. Больше половины - из свежей коллекции Кена Патрика (Ken Patrick). Он назвал это "Biz-Speak 101", то есть начальный курс деловой речи. Эти выражения сейчас в ходу ВСЕ. Не будем навязывать своих циничных комментариев. Да, bullshit. Нужно просто выучить и пользоваться.• World class (мирового уровня).• Think outside the box; Push the envelope (призыв к оригинальному мышлению).• Hands-on (непосредственно вовлеченный в дело).• Paradigm shift (смена критериев, приоритетов).• State of the art (современного уровня).• Real world solution (реальное решение).• Win-win situation (все в выигрыше).• (The ball is) In your court (ваша очередь).• Going forward (в будущем).• Strategic alliance (стратегический союз - например, меча и орала - тьфу, сорвалась рука, обещали же не острить).• Bricks and mortar (производящие, промышленные компании - в отличие от интернетных, которые после массового краха прозвали internet bubbles - интернетные пузыри).• Value-added (добавочная ценность продукта).• Step up to the plate (начать работать над чем-то).• Run up to the pole (попробовать).• Get to the bottom line (деньги, стоимость чего-то).• Stop the bleeding (сокращать расходы).• On the bubble (что-то нехорошее происходит, например, с компанией, "жареным запахло").• Best and brightest (лучшие служащие).• Exceeding customer expectation (больше, чем ждет потребитель).• On the same page (все друг друга понимают).• Strategic fit (важное дополнение).• Core competencies (основная область деятельности компании).• Best practice (соответствует лучшим стандартам).• Out of the loop (не в курсе).• Fast track (скоростное продвижение).• Knowledge base (базирующийся на современной технологии).• In the end of the day (в конце концов).• Touch base (обсудить).• Client focused (ориентированный на потребителя).• Game plan (стратегия).А теперь - самостоятельные упражнения.1. Переведите на нормальный язык: "Going forward, let's think outside the box and run it up the pole".2. Определите, к какому из вышеприведенных выражений подходит используемый тем же К. Патриком термин brownnosers (последнее слово есть в нашем словаре).Официальный сленг и административные клише хорошо освоены сметливыми проходимцами, которые, естественно, стараются, чтобы их пирамиды выглядели так же солидно, как пирамида Хеопса. Сколько приходит по почте мусора (junk mail), похожего на вид на официальные документы! Дело дошло до того, что Почтовое ведомство США (U.S.Postal Service) издало специальную памятку со списком слов-приманок (buzz phrases), характерных для жуликов, заманивающих свои жертвы (suckers) через газетные объявления и по почте.• Anybody can do it (это может каждый).• Quick and easy (быстро и легко).• Big, fast profits (большая, быстрая прибыль).• No experience needed (опыта не требуется).• Work in the comfort of your home (работа с комфортом у себя дома).• Work in your spare time (работа в свободное время).• No risk (никакого риска).• Fill a great demand (соответствует большому спросу).• Nothing illegal (ничего противозаконного).• Secret plan for success (секретный план успеха).• Tested in Europe (испытано в Европе).• Developed after years of secret research (создано в результате многолетних секретных исследований).• Proven to provide immediate positive results (проверенный способ получения немедленного положительного результата).Теперь вы официально предупреждены: если видите подобную фразу - весьма вероятно, что вас хотят надуть. Отечественные "бизнесмены" все это перенимают в последние годы очень быстро, и со многими обсуждаемыми терминами наш читатель наверняка уже встречался.Реальный пример американского почтового жульничества представлен на рис. ("Витамин О", отсутствующий в природе (но не все покупатели об этом знают)). Рекламируемый "Витамин О" (проверьте - такого нет ни в одном медицинском справочнике) - всего-навсего разбавленная перекись водорода (по $25 за маленькую бутылочку!).PC-терминология связана с борьбой политических лоббистов, и приоритеты там часто меняются. В принципе, стандартного английского, в плане чисто языковом, чтобы никого не обидеть вам хватит. Думается, сейчас русскому читателю уже не требуется объяснять, что надо говорить African-American и Chairperson. В этом плане вам всегда сделают скидку как приезжему. Вас ведь тоже будут бояться обидеть. Проблема скорее может быть в другом - в характерном для жителей России восприятии действительности, в системе ценностей, которая в цивилизованной части англоязычного мира несколько иная. То, что у нас нормально и даже смешно, там зачастую оскорбление. И наоборот (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)). Но это не тема для книги про язык. Обещаем - мы еще напишем другую, под названием "Политическая проституция. Учебное пособие с упражнениями". А пока дадим лишь несколько примеров распространенных PC-выражений. Многие из них сейчас и на русском очень узнаваемы (прямое, неполиткорректное значение дано в скобках).• Pregnancy termination - прерывание беременности (аборт).• Non-discriminating sexual orientation - недифференцированной сексуальной ориентации (бисексуал).• Affirmative action - позитивные защитные действия (расовые квоты).• Native American - урожденный американец (индеец).• Conscientious objector - возражающий против призыва по соображениям совести (дезертир).• Pro-choice - за выбор (сторонник абортов).• Pro-life - за жизнь (противник абортов).• African-American - афро-американец (негр). От места рождения не зависит. Например, среди наших хороших знакомых есть афро-американцы - уроженцы Теннеси, Тринидада и Голландии, а вот уроженец Уганды, коричневый беженец времен Иди Амина, в эту категорию не попадет.• Caucasian - представитель европейской расы (белый). Да, в Америке и мы с вами называемся кавказцами и рассматриваемся как потомки рабовладельцев, в качестве которых всем должны. Насчет нашего происхождения из крепостных крестьян там не знают, а объясняешь - не верят.• Non-traditional partners (sexual orientation) - нетрадиционные партнерство, сексуальная ориентация (геи и лесбиянки).• Secular humanist - нерелигиозный гуманист (атеист).• Family Planning Center - центр планирования семьи (абортарий).• Political Action Committee - комитет политического содействия (группа лоббистов).• Challenged - имеющий проблемы (инвалид). Относится к любому физическому отклонению: mentally challenged - придурки, vertically challenged - коротышки ит.п.• Minorities - меньшинства (не белые). От фактической численности не зависит: 38 миллионов латиносов в Америке тоже minorities.• Afrocentrist - афроцентрист (черный расист).• Dead white men - мертвые белые мужчины (белые расисты/сексисты - классики). Подразумевается, что, скажем, Шекспир сознательно принижал женщин - в лице Дездемоны и негров - в лице Отелло.• Animal rights movement - движение за права животных (нео-луддиты - экстремисты, пытающиеся остановить развитие биотехнологии и медицинских исследований. Это они под покровом ночи лабораторных крыс освобождают).• Multi-culturalism - мультикультурализм (идея, что культуры всех народов абсолютно равны и должны быть представлены в учебных программах в равной пропорции, скажем, столько же французской, сколько монгольской).• Sexism - сексизм (половая дискриминация). В этом нехорошем деле замешаны все мужчины, проявляющие любым образом отношение к женщине как женщине. Да и все женщины, относящиеся к мужчинам иначе, чем к своим подружкам, - тоже сексистки.• Ageism - агеизм (дискриминация по возрасту). Сюда относят любые замечания насчет старших.• Eurocentrism - евроцентризм. Предпочтение европейской цивилизации (культуры, демократии, ит.д.). Воспринимается как тяжелая болезнь.• Lookism - любые суждения о внешнем виде человека (обругать - дискриминация, похвалить - сексизм). До нас термин "смотризм" пока не дошел.• Senior Citizens - старшие граждане (старичье, пенсионеры).• Compassionate Conservatives - мягкосердечные консерваторы (реакционеры). Просто PR-специалисты для старых злобных реакционеров новую упаковку изготовили.РС - предмет постоянных насмешек американских сатириков, да и не сатириков тоже. И впрямь, богатейшее ведь поле. Довольно распространенная шутка - переписывать классические истории и песенки в политически корректном и актуальном духе. Приведем типичный образец - он простой, переведите сами как упражнение. Справа - оригинал, всем с детства известный стишок из классического собрания "Матушки Гусыни". Подчеркнуты слова, которые стоит запомнить.(таблица №1)Еще образчик американского самоприкола по поводу PC мы нашли на сувенирных магнитиках. Вы уже знаете про связь мата и юмора, так вот, там дан "перевод" фраз с сугубо официального языка на совершенно матерный. На кухонный холодильник такое повесить можно - но не в офис. Вот несколько примеров (на русский переводим не дословно, это вы сами легко сделаете, используя наш словарь, а подходяще по экспрессии и колориту).(таблица №2)В заключение - несколько слов о специфическом партийном языке. У маргинальных политических групп он весьма оригинален. В поддержку русских коммунистов-интернационалистов (и для развлечения остальных читателей) приведем здесь подлинные левые американские мысли. Даем без комментариев и перевода цитату из "Словаря Анархиста" - брошюрки без выходных данных, подобранной нами в одном из троцкистских центров Канады. (Внимание! Опечаток тут нет, так писать у них принято, с ККК внутри и сша строчными буквами.)"Black": a political designation to refer not only to Afro-Amerikkkans, but, to people of color who are engaged in revolutionary struggle in the u.s. and all over the world. It should not be taken to mean the domination of Afro-Amerikkkans or the exclusion of other people of color from black revolutionary organizations.Black Collaborator: those few blacks brought into the capitalist system at all levels, including such high levels as black capitalist, project directors, administrators, etc., who have enough of a stake in the operation of the system to cooperate in pacification programs against their black brothers and sisters. The "House Niggers".Black Panther Party: an above ground community based armed self-defense organization whose job it was to defend the community by force of arms in "legal" posture and mode, unlike the clandestine Black Liberation Army. The Black Panther Party also served the community through community based survival programs such as free breakfast for children, free health care, liberation schools for political education, etc.Black Revolutionary Power: the taking of state power by black amerikkkans (Afro-Amerikkkans) in order to revolutionize the entire country on the basis of their enriched concept of man/woman.Bourgeoisie: the rich and the super rich. The ruling elite who own and manage the means of production, ex: Rockefeller, Mellon, Dupont, etc. They are the real rulers in a capitalist society who dictate and has everyone else eitherworking for them to maintain status-quo, or those who may slave for them in order to survive."Мы дали здесь лишь краткое представление об офисном сленге и терминологии администраторов, юристов, мошенников и политиков (как вам компания?). Хотите стать Большим администратором (юристом ит.д.) - изучайте это дело подробнее.American slang. English-Russian dictionary > Глава 4. Клич охотника в бумажных джунглях
-
12 equipment
оборудование; снаряжение; оснащение; оснастка (напр. станка); приспособления; приборы; аппаратура; арматура; принадлежности; подвижной состав; воен. материальная часть; боевая техника- equipment arrangement - equipment availability - equipment building - equipment capital costs - equipment casualty - equipment certificate - equipment certification - equipment certification requirement - equipment check - equipment checkout - equipment clock - equipment compatibility - equipment condition data - equipment damage - equipment dependability - equipment depot - equipment design failure - equipment error - equipment facilities - equipment failure - equipment failure information - equipment failure log - equipment for road construction - equipment for the manufacture of asbestos cement - equipment identification register - equipment identity register - equipment in place - equipment inspection - equipment-intermodulation noise - equipment investments - equipment lay-out - equipment layout - equipment lease - equipment leasing - equipment level controller - equipment location - equipment longevity - equipment maintenance facility - equipment maintenance management program - equipment maintenance officer - equipment maintenance ratio - equipment maintenance report - equipment maintenance team - equipment manufacturer code - equipment manufacturing failure - equipment-modification list - equipment monitoring - equipment nomenclature - equipment operating procedure - equipment operation test - equipment package - equipment performance log - equipment performance report - equipment placement - equipment programming - equipment protection device - equipment qualification - equipment rack - equipment ready date - equipment rebuilding - equipment reference book - equipment regulation - equipment reliability - equipment reliability status report - equipment repair time - equipment replacement - equipment replacement network - equipment reservation - equipment revamping - equipment review board - equipment room - equipment safety - equipment salvage - equipment schedule - equipment serviceability criterion - equipment side - equipment specifications - equipment spendings - equipment status board - equipment status chart - equipment status indication - equipment status log - equipment supervision - equipment terminal - equipment unavailability - equipment upgrading - equipment wire - accessory equipment - acoustic emission equipment - acoustical equipment - actuated equipment - add-on equipment - air equipment - air-chucking equipment - air-conditioning equipment - air-humidifying equipment - air-painting equipment - ancillary equipment - answering equipment - assembly equipment - balancing equipment - blasting equipment - board equipment - bolt-on equipment - brake equipment - built-in test equipment - calibration equipment - CAM equipment - capital equipment - cargo handling equipment - carrying and lifting equipment - centrifugal pumping equipment - checking equipment - collective protective equipment - compressor equipment - computer-aided test equipment - computer-automated equipment - concrete-handling equipment - consumption equipment - controllable balancing equipment - conveying equipment - coolant clarification equipment - cost-effective equipment - crane equipment - crane electrical equipment - crushing and screening equipment - data-processing equipment - dedicated equipment - defective equipment - de-icer equipment - demonstration equipment - detection equipment - detritus equipment - diagnosis equipment - diagnostic equipment - digital readout equipment - dimensional-inspection equipment - direction-finding equipment - driven equipment - durable equipment - electrical equipment - electrical discharge equipment - electroheat equipment - electrothermal equipment - emergency equipment - energy equipment - energy-intensive equipment - erection equipment - exhibition equipment - experimental equipment - external test equipment - FA-related equipment - fabricating equipment - fabrication equipment - factory-installed equipment - failed equipment - farming equipment - faulty equipment - feeding equipment - field-balancing equipment - filling equipment - finishing equipment - fire-fighting equipment - fire safety equipment - fixed equipment - fixed path equipment - flatness testing equipment - fuel handling equipment - gaging equipment - garage equipment - garage-repair equipment - gas equipment - gas-welding equipment - gear testing equipment - general-purpose equipment - general test equipment - grading equipment - greasing equipment - grit-dredging equipment - handling equipment - hard automation equipment - haulage equipment - hauling equipment - heat-treating equipment - hi-fi equipment - high-fi equipment - high-technology equipment - higher-horsepower equipment - homemade fire-fighting equipment - hydraulic equipment - hydraulic tracing equipment - idle equipment - ignition equipment - independent equipment - industrial equipment - industrial cleaning equipment - input equipment - inspection equipment - installation equipment - installed equipment - instrumental equipment - instrumented equipment - interconnecting equipment - jaw-type work-holding equipment - joining equipment - laboratory equipment - lifting equipment - lighting equipment - loading equipment - loading and unloading equipment for dryer cars - machine-tool equipment - machining equipment - maintenance equipment - maintenance-and-support equipment - manipulating equipment - manually controlled equipment - manufacturing equipment - material-handling equipment - materials-handling equipment - material mining equipment - MDI equipment - measurement-processing equipment - measuring and control equipment - measuring equipment - mechanical handling equipment - metal-cutting equipment - metering equipment - microprocessing equipment - microwave heating equipment - military equipment - mill-turn equipment - mobile equipment - monitoring equipment - mountable pile-driving equipment - multidimension gaging equipment - multisensor equipment - noise abatement equipment - non-assembled equipment - nonrepairable equipment - nonstandard equipment - off-road equipment - operational equipment - optional equipment - outdated equipment - outmoded equipment - out-of-repair equipment - paint equipment - parts-handling equipment - parts-washing equipment - pattern equipment - peripheral equipment - personal protection equipment - personal protective equipment - pipeline equipment - pipeline-laying equipment - pipeline-scraping equipment - pneumatic equipment - pile-driving equipment - piling equipment - portable jacking equipment - postprocess gaging equipment - preparatory machining equipment - presetting equipment - primary equipment - primary machining equipment - process control monitoring equipment - process equipment - process monitoring equipment - processing equipment - production equipment - production test equipment - professional drilling equipment - protective equipment - proving-and-indicating equipment - pulling-and-running equipment - pump-and-compressor equipment - pumping equipment - quarry equipment - reconditioning equipment - redundant equipment - refrigeration equipment - rejected equipment - reliable equipment - remote control equipment - remove an equipment - repair equipment - repairable equipment - reserve equipment - residential equipment - retrofit equipment - rippers equipment - road-building equipment - rope-suspended boom equipment - rotating equipment - round trip equipment - safeguarding equipment - safety equipment - safety-survival equipment - secondary equipment - self-balancing equipment - sensing equipment - service checkout equipment - service equipment - snow-cleaning equipment - snow-handling equipment - spare equipment - spark erosion equipment - special support equipment - special test equipment - standalone equipment - standard equipment - standby equipment - supervisory equipment - supplementary equipment - support equipment - supporting equipment - surface-measuring equipment - swarf-handling equipment - tank cleaning equipment - telescopic equipment - test equipment - test-and-maintenance equipment - testing equipment - tool equipment - tool-holding equipment - tooling equipment - tool-setting equipment - touch-probe inspection equipment - towing equipment - tracer equipment - traction-type equipment - training equipment - transferring equipment - transport equipment - transportation equipment - turning gaging equipment - unattended equipment - underground equipment - universal equipment - unrepairable equipment - up-to-date construction equipment - used equipment - utility equipment - value-added equipment - vandalproof equipment - vehicle greasing equipment - warehousing equipment - waste-minimization equipment - water-fed equipment - water-purification equipment - water quality monitoring equipment - water-treatment equipment - weed-control equipment - weighing equipment - weld deposition equipment - welding equipment - welding deposition equipment - wheel alignment equipment - work-holding equipment - workover equipment -
13 Fairlie, Robert Francis
[br]b. March 1831 Scotlandd. 31 July 1885 Clapham, London, England[br]British engineer, designer of the double-bogie locomotive, advocate of narrow-gauge railways.[br]Fairlie worked on railways in Ireland and India, and established himself as a consulting engineer in London by the early 1860s. In 1864 he patented his design of locomotive: it was to be carried on two bogies and had a double boiler, the barrels extending in each direction from a central firebox. From smokeboxes at the outer ends, return tubes led to a single central chimney. At that time in British practice, locomotives of ever-increasing size were being carried on longer and longer rigid wheelbases, but often only one or two of their three or four pairs of wheels were powered. Bogies were little used and then only for carrying-wheels rather than driving-wheels: since their pivots were given no sideplay, they were of little value. Fairlie's design offered a powerful locomotive with a wheelbase which though long would be flexible; it would ride well and have all wheels driven and available for adhesion.The first five double Fairlie locomotives were built by James Cross \& Co. of St Helens during 1865–7. None was particularly successful: the single central chimney of the original design had been replaced by two chimneys, one at each end of the locomotive, but the single central firebox was retained, so that exhaust up one chimney tended to draw cold air down the other. In 1870 the next double Fairlie, Little Wonder, was built for the Festiniog Railway, on which C.E. Spooner was pioneering steam trains of very narrow gauge. The order had gone to George England, but the locomotive was completed by his successor in business, the Fairlie Engine \& Steam Carriage Company, in which Fairlie and George England's son were the principal partners. Little Wonder was given two inner fireboxes separated by a water space and proved outstandingly successful. The spectacle of this locomotive hauling immensely long trains up grade, through the Festiniog Railway's sinuous curves, was demonstrated before engineers from many parts of the world and had lasting effect. Fairlie himself became a great protagonist of narrow-gauge railways and influenced their construction in many countries.Towards the end of the 1860s, Fairlie was designing steam carriages or, as they would now be called, railcars, but only one was built before the death of George England Jr precipitated closure of the works in 1870. Fairlie's business became a design agency and his patent locomotives were built in large numbers under licence by many noted locomotive builders, for narrow, standard and broad gauges. Few operated in Britain, but many did in other lands; they were particularly successful in Mexico and Russia.Many Fairlie locomotives were fitted with the radial valve gear invented by Egide Walschaert; Fairlie's role in the universal adoption of this valve gear was instrumental, for he introduced it to Britain in 1877 and fitted it to locomotives for New Zealand, whence it eventually spread worldwide. Earlier, in 1869, the Great Southern \& Western Railway of Ireland had built in its works the first "single Fairlie", a 0–4–4 tank engine carried on two bogies but with only one of them powered. This type, too, became popular during the last part of the nineteenth century. In the USA it was built in quantity by William Mason of Mason Machine Works, Taunton, Massachusetts, in preference to the double-ended type.Double Fairlies may still be seen in operation on the Festiniog Railway; some of Fairlie's ideas were far ahead of their time, and modern diesel and electric locomotives are of the powered-bogie, double-ended type.[br]Bibliography1864, British patent no. 1,210 (Fairlie's master patent).1864, Locomotive Engines, What They Are and What They Ought to Be, London; reprinted 1969, Portmadoc: Festiniog Railway Co. (promoting his ideas for locomotives).1865, British patent no. 3,185 (single Fairlie).1867. British patent no. 3,221 (combined locomotive/carriage).1868. "Railways and their Management", Journal of the Society of Arts: 328. 1871. "On the Gauge for Railways of the Future", abstract in Report of the FortiethMeeting of the British Association in 1870: 215. 1872. British patent no. 2,387 (taper boiler).1872, Railways or No Railways. "Narrow Gauge, Economy with Efficiency; or Broad Gauge, Costliness with Extravagance", London: Effingham Wilson; repr. 1990s Canton, Ohio: Railhead Publications (promoting the cause for narrow-gauge railways).Further ReadingFairlie and his patent locomotives are well described in: P.C.Dewhurst, 1962, "The Fairlie locomotive", Part 1, Transactions of the Newcomen Society 34; 1966, Part 2, Transactions 39.R.A.S.Abbott, 1970, The Fairlie Locomotive, Newton Abbot: David \& Charles.PJGRBiographical history of technology > Fairlie, Robert Francis
См. также в других словарях:
Management consulting — indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement. Organizations hire the services of management … Wikipedia
Management — in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or… … Wikipedia
Design management — is the business side of design. Design managers need to speak the language of the business and the language of design … Wikipedia
Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia
Earned value management — (EVM) is a project management technique for measuring project performance and progress in an objective manner. EVM has the ability to combine measurements of scope, schedule, and cost in a single integrated system. Earned Value Management is… … Wikipedia
IT portfolio management — is the application of systematic management to large classes of items managed by enterprise Information Technology (IT) capabilities. Examples of IT portfolios would be planned initiatives, projects, and ongoing IT services (such as application… … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Model-driven architecture — (MDA) is a software design approach for the development of software systems. It provides a set of guidelines for the structuring of specifications, which are expressed as models. Model driven architecture is a kind of domain engineering, and… … Wikipedia
Demand chain management — is aimed at managing complex and dynamic supply and demand networks.[1] (cf. Wieland/Wallenburg, 2011) Demand chain management is the management of upstream and downstream relationships between suppliers and c … Wikipedia
Supply chain management — (SCM) is the process of planning, implementing and controlling the operations of the supply chain as efficiently as possible. Supply Chain Management spans all movement and storage of raw materials, work in process inventory, and finished goods… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia