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1 tobacco
B modif [company, farm, leaf, plantation, smoke] de tabac ; [industry] du tabac ; tobacco advertising publicité f pour le tabac ; tobacco tin GB, tobacco can US boîte f à tabac ; tobacco plant tabac m. -
2 advertising
advertising n ¢1 (activity, profession) publicité f ; a career in advertising une carrière dans la publicité ; to go into advertising entrer dans la publicité ;2 ( advertisements) beer/tobacco advertising la publicité pour la bière/le tabac ; TV/newspaper/roadside advertising la publicité à la TV/dans les journaux/sur les panneaux ; the power of advertising l'influence de la publicité. -
3 Tabakwerbung
* * *Ta·bak·wer·bungf tobacco advertising* * * -
4 prohibir
v.1 to forbid.prohibir a alguien hacer algo to forbid somebody to do somethingtengo prohibido el alcohol I've been told I mustn't touch alcohol2 to prohibit (por ley) (de antemano).a partir de ahora está prohibido fumar en los lugares públicos smoking in public places has now been bannedestá prohibida la venta de alcohol a menores it is illegal to sell alcoholic drinks to anyone under the age of 18 (en letrero)3 to forbid to, to forbid.Ella los desautorizó beber She forbade them to drink.* * *(stressed í in certain persons of certain tenses)Present IndicativePresent SubjunctiveImperative* * *verbto ban, forbid, prohibit* * *VT1) (=vedar) [+ venta, consumo, publicidad, prueba nuclear] to ban, prohibithan prohibido la venta ambulante — street selling has been banned o prohibited
han prohibido la circulación de camiones este fin de semana — lorries have been banned from the roads this weekend
quieren prohibir la caza de ballenas — they want to put a ban on whaling, they want to ban whaling
está totalmente prohibido hacer publicidad del tabaco — there is a total ban on tobacco advertising, tobacco advertising is completely banned o forbidden
2) (=no permitir)prohibir algo a algn: prohibieron el acceso a la prensa — the press were banned
el médico me ha prohibido los dulces — the doctor says I'm not allowed (to eat) sweet things, the doctor has banned me from eating sweet things
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prohibir a algn hacer algo, me prohibió entrar en su casa — he banned me from his house, he forbade me to enter his housela dirección nos prohibía usar maquillaje — the management prohibited us from wearing make-up, the management forbade us to wear make-up
•
prohibir a algn que haga algo — to forbid sb to do sth•
tener algo prohibido, tengo prohibido el tabaco — I'm not allowed to smokeme tienen prohibida la entrada — I'm banned, they have banned me
me tienen prohibido hablar de política mientras comemos — I'm banned from talking politics at the dinner-table, I'm not allowed to talk politics at the dinner-table
3) [en letreros]prohibido el paso a toda persona ajena a la obra — no unauthorized entry, authorized personnel only
* * *verbo transitivoa) <acto/venta> to prohibit (frml)esta ley prohíbe las huelgas — this law bans o prohibits strikes
queda terminantemente prohibido — it is strictly forbidden o prohibited
prohibido el paso or prohibida la entrada — no entry
prohibido fijar carteles — stick no bills, bill posters o bill stickers will be prosecuted
b)se prohíbe la entrada a menores de 16 años — over 16s only, no admission to persons under 16 years of age
c)prohibirle A alguien + INF — to forbid somebody to + inf, prohibit somebody from -ing (frml)
d)prohibir A alguien QUE + SUBJ — to forbid somebody to + inf
* * *= bar, outlaw, forbid, prohibit, impose + ban, ban, restrain from, banish, proscribe.Ex. Once the library is closed, all incoming or all outgoing calls should be barred.Ex. The Taft-Hartley Act outlawed closed shops, jurisdictional strikes, sympathy strikes, and refusal to bargain.Ex. Library policy may forbid staff members from giving appraisals.Ex. There are laws which prohibit unlawful copyright infringement, but these are frequently contradictory and open to interpretation.Ex. By imposing a ban one is only likely to set up antagonism and frustration which will turn against the very thing we are trying to encourage.Ex. In the Soviet Union the introduction of glasnost has allowed the publication of some books previously banned, but has had little effect on libraries.Ex. 'We also need to know the kinds of questions we are legally restrained from asking'.Ex. Many types and colours of shelving are now available, and forbidding dark wooden bookcases have been banished from most libraries.Ex. Under proposed legislation librarians and distributors who disseminate materials proscribed under these laws would be criminally liable.----* prohibir la entrada en = ban from.* * *verbo transitivoa) <acto/venta> to prohibit (frml)esta ley prohíbe las huelgas — this law bans o prohibits strikes
queda terminantemente prohibido — it is strictly forbidden o prohibited
prohibido el paso or prohibida la entrada — no entry
prohibido fijar carteles — stick no bills, bill posters o bill stickers will be prosecuted
b)se prohíbe la entrada a menores de 16 años — over 16s only, no admission to persons under 16 years of age
c)prohibirle A alguien + INF — to forbid somebody to + inf, prohibit somebody from -ing (frml)
d)prohibir A alguien QUE + SUBJ — to forbid somebody to + inf
* * *= bar, outlaw, forbid, prohibit, impose + ban, ban, restrain from, banish, proscribe.Ex: Once the library is closed, all incoming or all outgoing calls should be barred.
Ex: The Taft-Hartley Act outlawed closed shops, jurisdictional strikes, sympathy strikes, and refusal to bargain.Ex: Library policy may forbid staff members from giving appraisals.Ex: There are laws which prohibit unlawful copyright infringement, but these are frequently contradictory and open to interpretation.Ex: By imposing a ban one is only likely to set up antagonism and frustration which will turn against the very thing we are trying to encourage.Ex: In the Soviet Union the introduction of glasnost has allowed the publication of some books previously banned, but has had little effect on libraries.Ex: 'We also need to know the kinds of questions we are legally restrained from asking'.Ex: Many types and colours of shelving are now available, and forbidding dark wooden bookcases have been banished from most libraries.Ex: Under proposed legislation librarians and distributors who disseminate materials proscribed under these laws would be criminally liable.* prohibir la entrada en = ban from.* * *vt1 ‹acto/venta› to prohibit ( frml)esta ley prohíbe la huelga en los servicios públicos this law bans o prohibits strikes in public servicesqueda terminantemente prohibido it is strictly forbidden o prohibitedse prohibió la venta de hortalizas procedentes de la zona the sale of vegetables from the area was banned o prohibitedse prohíbe el uso de diccionarios you are not allowed to use dictionaries, the use of dictionaries is forbidden ( frml)iba en dirección prohibida I was going the wrong way up a one-way street[ S ] prohibido el paso or prohibida la entrada no entry[ S ] prohibido fijar carteles stick no bills, bill posters o bill stickers will be prosecuted[ S ] prohibido fumar no smokingestá prohibido fumar aquí you/she/he can't smoke here o this is a no-smoking area2 prohibirle algo A algn to ban sb FROM sthme había prohibido la entrada al edificio he had banned me from the building o from entering the buildingel médico me ha prohibido la sal the doctor has told me I mustn't have salt[ S ] se prohíbe la entrada a menores de 16 años over 16s only, no admission to persons under 16 years of agetengo prohibido el alcohol I've been told I mustn't drink alcohol3 prohibirle A algn + INF to forbid sb to + INF, prohibit sb FROM -ING ( frml)me prohibió tocar la máquina he forbade me to touch the machine, he told me not to touch the machineprohíben a las mujeres participar en estos actos women are prohibited o banned from participating in these ceremonies, women are not allowed to participate in these ceremoniesle tenemos prohibido salir he's not allowed out, we've grounded him ( colloq)4 prohibir A algn QUE + SUBJ to forbid sb to + INFte prohíbo que le hables así a tu madre I forbid you to speak to your mother like that* * *
prohibir ( conjugate prohibir) verbo transitivo
( on signs) prohibido el paso or prohibida la entrada no entry;
( on signs) prohibido fumar no smoking;
( on signs) se prohíbe la entrada a menores de 16 años over 16s only, no admission to persons under 16 years of ageb) prohibirle algo A algn to ban sb from sth;
prohibirle A algn hacer algo to forbid sb to do sth, prohibit sb from doing sth (frml);
prohibir A algn QUE haga algo to forbid sb to do sth
prohibir verbo transitivo
1 to forbid, prohibit: le han prohibi-do el alcohol, he's been told not to drink alcohol
2 (legalmente) to ban: comprar tabaco está prohibido para menores de 16 años, it is forbidden for persons under sixteen years of age to purchase tobacco
' prohibir' also found in these entries:
Spanish:
vedar
English:
ban
- bar
- embargo
- forbid
- nix
- outlaw
- prohibit
- stop
- banish
* * *prohibir vt1. [impedir, proscribir] to forbid;prohibir a alguien hacer algo to forbid sb to do sth;te prohíbo que vayas a la fiesta I forbid you to go to the party;el médico me ha prohibido fumar the doctor has told me to stop smoking;tengo prohibido el alcohol I've been told I mustn't touch alcohol;se prohíbe el paso [en letrero] no entry2. [por ley] [de antemano] to prohibit;[a posteriori] to ban;a partir de ahora se prohíbe fumar en los lugares públicos smoking in public places has now been banned;se prohíbe la entrada a menores de 18 años [en letrero] over 18s only* * *v/t forbid; oficialmente ban;prohibir a alguien hacer algo forbid s.o. to do sth;prohibido fumar no smoking* * *prohibir {62} vt: to prohibit, to ban, to forbid* * *prohibir vb -
5 verbieten
(unreg.)I v/t forbid (jemandem etw. [zu tun] s.o. [to do] s.th.); amtlich: prohibit (etw. s.th.; jemandem etw. s.o. from doing s.th.); öffentlich: ban; jemandem das Haus / den Mund verbieten ban s.o. from the house / silence s.o.; er hat es mir verboten meist he won’t let me, he has forbidden me geh.; ich verbiete dir, ihn zu treffen I forbid you to meet him; hab ich dir nicht ( ausdrücklich) verboten, das zu tun? didn’t I (expressly) forbid you to do that?; du hast mir gar nichts zu verbieten! you’ve no right to forbid me to do anything!; Tabakwerbung sollte ganz verboten werden tobacco advertising should be banned completely; so viel Dummheit müsste verboten werden umg. such stupidity shouldn’t be allowed ( oder should be outlawed); das verbietet mir mein Stolz / Geldbeutel umg. my pride prevents me from doing that / my finances won’t stretch to that* * *to taboo; to forbid; to ban; to prohibit; to suppress; to interdict; to proscribe* * *ver|bie|ten ptp verboten irreg [fɛɐ'boːtn]1. vtto forbid; (amtlich auch) to prohibit; Zeitung, Partei, Organisation etc to ban, to prohibitjdm verbíéten, etw zu tun — to forbid sb to do sth; (amtlich auch) to prohibit sb from doing sth
jdm das Rauchen/den Zutritt/den Gebrauch von etw verbíéten — to forbid sb to smoke/to enter/the use of sth; (amtlich auch) to prohibit sb from smoking/entering/using sth
mein Taktgefühl/die Höflichkeit verbietet mir eine derartige Bemerkung — tact/politeness prevents me from making such a remark
2. vrSee:→ auch verboten* * *1) (to forbid: The government banned publication of his book.) ban2) (to tell (someone) not to do something: She forbade him to go.) forbid3) (to forbid: Smoking is prohibited.) prohibit* * *ver·bie·ten<verbot, verboten>I. vt▪ etw \verbieten to ban stheine Organisation/Partei/Publikation \verbieten to ban [or outlaw] an organization/a party/publication2. (untersagen)▪ [jdm] etw \verbieten to forbid sth [or sb to do sth]▪ etw ist [jdm] verboten sth is forbidden [as far as sb is concerned]▪ jdm \verbieten, etw zu tun to forbid sb to do sth▪ es ist verboten, etw zu tun it is forbidden to do sthist es verboten, hier zu fotografieren? am I allowed to take photo[graph]s [in] here?etw verbietet sich von selbst sth is unthinkable* * *1.unregelmäßiges transitives Verb1) forbid‘Betreten des Rasens/Rauchen verboten’! — ‘keep off the grass’/‘no smoking’
2) (für unzulässig erklären) ban2.sich [von selbst] verbieten — be out of the question
* * *verbieten (irr)A. v/t forbid (jemandem etwas [zu tun] sb [to do] sth); amtlich: prohibit (etwas sth;jemandem etwas sb from doing sth); öffentlich: ban;jemandem das Haus/den Mund verbieten ban sb from the house/silence sb;ich verbiete dir, ihn zu treffen I forbid you to meet him;hab ich dir nicht (ausdrücklich) verboten, das zu tun? didn’t I (expressly) forbid you to do that?;du hast mir gar nichts zu verbieten! you’ve no right to forbid me to do anything!;Tabakwerbung sollte ganz verboten werden tobacco advertising should be banned completely;so viel Dummheit müsste verboten werden umg such stupidity shouldn’t be allowed ( oder should be outlawed);das verbietet mir mein Stolz/Geldbeutel umg my pride prevents me from doing that/my finances won’t stretch to thatB. v/r:* * *1.unregelmäßiges transitives Verb1) forbid‘Betreten des Rasens/Rauchen verboten’! — ‘keep off the grass’/‘no smoking’
2) (für unzulässig erklären) ban2.sich [von selbst] verbieten — be out of the question
* * *adj.forbidden adj. v.to ban v.to forbid v.(§ p.,p.p.: forbad, forbidden)to interdict v.to prohibit v.to proscribe v. -
6 tytoniow|y
adj. [liście, plantacja, dym, wyroby] tobacco attr.- przemysł tytoniowy the tobacco industry- zakaz reklamowania wyrobów tytoniowych a ban on tobacco advertisingThe New English-Polish, Polish-English Kościuszko foundation dictionary > tytoniow|y
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7 vulnerable group
а) соц. (социальная группа, менее защищенная от негативных процессов и явлений, протекающих в обществе)Persons with physical and psychiatric disabilities also represent a vulnerable group. — Люди с физической и психической нетрудоспособностью также представляют уязвимую группу.
б) рекл. (группа потребителей, наиболее беззащитная перед воздействием рекламы конкретных видов продуктов)Restrictions on tobacco advertising are justified when a vulnerable group, such as children, is being targeted and possibly endangered by advertisements. — Ограничения на рекламу табака справедливы в том случае, если уязвимая группа, напр., дети, становится мишенью и потенциально подвергается опасности со стороны рекламы.
See:в) мед.(группа населения, ввиду физиологических особенностей организма, подверженная определенным заболеваниям)See: -
8 проводить особенно жёсткую политику по
Проводить особенно жесткую политику по-- Belgium is adopting a particularly hard line on the whole question of tobacco advertising.Русско-английский научно-технический словарь переводчика > проводить особенно жёсткую политику по
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9 law
nounthe law forbids/allows something to be done — nach dem Gesetz ist es verboten/erlaubt, etwas zu tun
according to/under British etc. law — nach britischem usw. Recht
be/become law — vorgeschrieben sein/werden
lay down the law — Vorschriften machen (to Dat.)
lay down the law on/about something — sich zum Experten für etwas aufschwingen
law enforcement — Durchführung der Gesetze/des Gesetzes
3) (statute) Gesetz, dasthere ought to be a law against it/people like you — so etwas sollte/Leute wie du sollten verboten werden
be a law unto oneself — machen, was man will
go to law [over something] — [wegen etwas] vor Gericht gehen; [wegen etwas] den Rechtsweg beschreiten
have the law on somebody — (coll.) jemandem die Polizei auf den Hals schicken (ugs.); jemanden vor den Kadi schleppen (ugs.)
take the law into one's own hands — sich (Dat.) selbst Recht verschaffen
5) no pl., no indef. art. (profession)practise law — Jurist/Juristin sein
law school — (Amer.) juristische Fakultät
commercial law — Handelsrecht, das
8) (Sci., Philos., etc.) Gesetz, daslaw of nature, natural law — Naturgesetz, das
* * *[lo:]1) (the collection of rules according to which people live or a country etc is governed: Such an action is against the law; law and order.) das Recht2) (any one of such rules: A new law has been passed by Parliament.) das Gesetz3) ((in science) a rule that says that under certain conditions certain things always happen: the law of gravity.) das Gesetz•- academic.ru/42012/lawful">lawful- lawfully
- lawless
- lawlessly
- lawlessness
- lawyer
- law-abiding
- law court
- lawsuit
- be a law unto oneself
- the law
- the law of the land
- lay down the law* * *nmany doctors want to see a \law banning all tobacco advertising viele Ärzte fordern ein Verbot jeglicher Tabakwerbungthe \laws governing the importation of animals... die Gesetze zur Einführung von Tieren...his word is \law sein Wort ist Gesetzthere is a \law against driving on the wrong side of the road es ist verboten, auf der falschen Straßenseite zu fahrenthe first \law of politics is... das oberste Gesetz in der Politik lautet...\law of taxation Steuerrecht ntto take the \law into one's own hands Selbstjustiz betreiben\law and order Recht und Ordnung, Law and Order famto be against the \law illegal [o gegen das Gesetz] seinto be above the \law über dem Gesetz stehento break/obey the \law das Gesetz brechen/befolgento remain within the \law sich akk im Rahmen des Gesetzes bewegen▪ the \law die Polizei\law of averages Gesetz nt der Serie\law of conservation of matter CHEM, PHYS Massenerhaltungssatz mthe \law of supply and demand das Gesetz von Angebot und Nachfrageto study \law Jura [o ÖSTERR, SCHWEIZ Jus] studieren6.▶ to go to \law vor Gericht gehen▶ the \law of the jungle das Gesetz des Stärkeren▶ there's one \law for the rich and another for the poor ( saying) wer Geld hat, [der] hat auch das Gesetz auf seiner Seite▶ sb is a \law unto oneself jd lebt nach seinen eigenen Gesetzen* * *[lɔː]n1) (= rule ALSO JEWISH, SCI) Gesetz ntlaw of nature — Naturgesetz nt
he is a law unto himself — er macht, was er will
by law all restaurants must display their prices outside — alle Restaurants sind gesetzlich dazu verpflichtet, ihre Preise draußen auszuhängen
he is above/outside the law — er steht über dem Gesetz/außerhalb des Gesetzes
to keep within the law — sich im Rahmen des Gesetzes bewegen
a change in the law —
civil/criminal law — Zivil-/Strafrecht nt
5)(= operation of law)
law — eine Anwaltspraxis habento go to law — vor Gericht gehen, den Rechtsweg beschreiten
to take sb to law — gegen jdn gerichtlich vorgehen, jdn vor Gericht bringen
to take a case to law — in einer Sache gerichtlich vorgehen, einen Fall vor Gericht bringen
law and order — Ruhe or Recht und Ordnung, Law and Order
6)the law (inf) — die Polente (dated inf), die Bullen (sl)
I'll get the law on you ( Brit inf ) — ich hole die Polizei
* * *law1 [lɔː] saccording to law, by law, in law, under the law nach dem Gesetz, von Rechts wegen, gesetzlich;contrary to law, against the law gesetz-, rechtswidrig;under German law nach deutschem Recht;law and order Recht oder Ruhe und Ordnung;act within the law sich im Rahmen des Gesetzes bewegen, gesetzmäßig handeln;take the law into one’s own hands sich selbst Recht verschaffen, zur Selbsthilfe greifen; → come up 6, domestic A 1, inheritance 1 b, jungle, property 1, succession 4 d2. (einzelnes) Gesetz:4. Recht n:a) Rechtssystem n:b) (einzelnes) Rechtsgebiet:5. Rechtswissenschaft f, Jura pl:comparative law vergleichende Rechtswissenschaft;learned in the law rechtsgelehrt;6. Juristenberuf m, juristische Laufbahn:be in the law Jurist(in) sein7. Rechtskenntnisse pl:8. Gericht n, Rechtsweg m:at law vor Gericht, gerichtlich;go to law vor Gericht gehen, den Rechtsweg beschreiten, prozessieren;9. umga) Bullen pl pej (Polizei)b) Bulle m pej (Polizist)10. allg Gesetz n, Vorschrift f, Gebot n, Befehl m:lay down the law sich als Autorität aufspielen ( to sb jemandem gegenüber);lay down the law to sb jemandem Vorschriften machen11. a) Gesetz n, Grundsatz m, Prinzip n:b) (Spiel)Regel f:the laws of the game die Spielregelnc) (Lehr)Satz m:law of sines MATH Sinussatz;law of thermodynamics PHYS Hauptsatz der Thermodynamik13. Gesetzmäßigkeit f, Ordnung f (in der Natur):not chance, but law nicht Zufall, sondern Gesetzmäßigkeit14. RELa) (göttliches) Gesetz oder Gebot15. RELa) the Law (of Moses) das Gesetz (des Moses), der Pentateuchb) das Alte Testamentlaw2 [lɔː] int umg obs herrje!L., l. abk1. lake2. law3. league4. left li.5. line* * *nounthe law forbids/allows something to be done — nach dem Gesetz ist es verboten/erlaubt, etwas zu tun
according to/under British etc. law — nach britischem usw. Recht
under the or by or in law — nach dem Gesetz
be/become law — vorgeschrieben sein/werden
lay down the law — Vorschriften machen (to Dat.)
lay down the law on/about something — sich zum Experten für etwas aufschwingen
law enforcement — Durchführung der Gesetze/des Gesetzes
3) (statute) Gesetz, dasthere ought to be a law against it/people like you — so etwas sollte/Leute wie du sollten verboten werden
be a law unto oneself — machen, was man will
go to law [over something] — [wegen etwas] vor Gericht gehen; [wegen etwas] den Rechtsweg beschreiten
have the law on somebody — (coll.) jemandem die Polizei auf den Hals schicken (ugs.); jemanden vor den Kadi schleppen (ugs.)
take the law into one's own hands — sich (Dat.) selbst Recht verschaffen
5) no pl., no indef. art. (profession)practise law — Jurist/Juristin sein
law school — (Amer.) juristische Fakultät
7) no indef. art. (branch of law)commercial law — Handelsrecht, das
8) (Sci., Philos., etc.) Gesetz, daslaw of nature, natural law — Naturgesetz, das
* * *n.Gesetz -e n.Recht -e n.Rechtswissenschaft f.Vorgabe -n (Jagd, Sport) f. -
10 law
many doctors want to see a \law banning all tobacco advertising viele Ärzte fordern ein Verbot jeglicher Tabakwerbung;the \laws governing the importation of animals... die Gesetze zur Einführung von Tieren...;his word is \law sein Wort ist Gesetz;there is a \law against driving on the wrong side of the road es ist verboten, auf der falschen Straßenseite zu fahren;the first \law of politics is... das oberste Gesetz in der Politik lautet...to take the \law into one's own hands Selbstjustiz betreiben;\law and order Recht und Ordnung, Law and Order ( fam)to be against the \law illegal [o gegen das Gesetz] sein;to be above the \law über dem Gesetz stehen;to break/obey the \law das Gesetz brechen/befolgen;to remain within the \law sich akk im Rahmen des Gesetzes bewegenthe \law die Polizei;\law of averages Gesetz nt der Serie;the \law of supply and demand das Gesetz von Angebot und Nachfrageto study \law Jura studierenPHRASES:the \law of the jungle das Gesetz des Stärkeren;there's one \law for the rich and another for the poor ( and another for the poor) wer Geld hat, [der] hat auch das Gesetz auf seiner Seite;to go to \law vor Gericht gehen;sb is a \law unto oneself jd lebt nach seinen eigenen Gesetzen -
11 Tabakwerbung
Ta·bak·wer·bung ftobacco advertising -
12 impose
to impose a tax on sth taxer qch;∎ to impose a ban on sth interdire qch;∎ the EU is in favour of imposing a ban on tobacco advertising l'UE est en faveur d'interdire la publicité pour le tabac -
13 impose
impose [ɪm'pəʊz](price, tax, attitude, belief, restrictions) imposer; (fine, penalty) infliger;∎ to impose a ban on sth interdire qch;∎ the EU is in favour of imposing a ban on tobacco advertising l'UE est en faveur d'interdire la publicité pour le tabac;∎ to impose a task on sb imposer une tâche à qn;∎ he tried to impose his opinions on us il a essayé de nous imposer ses opinions;∎ to impose oneself on sb imposer sa présence à qns'imposer;∎ I'm sorry to impose je suis désolé de vous déranger;∎ to impose on sb abuser de la gentillesse de qn;∎ they impose upon his hospitality ils abusent de son hospitalité -
14 Tabakwerbeverbot
nban on tobacco advertising -
15 смесь различных типов и сортов табака
Advertising: tobacco blendУниверсальный русско-английский словарь > смесь различных типов и сортов табака
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16 régie
régie [ʀeʒi]feminine nouna. ( = société) régie (d'État) state-owned company* * *ʀeʒi1) ( gestion) ( par l'État) state control; ( par la commune) local government control2) ( entreprise)3) ( de spectacle) Théâtre stage management; Cinéma, Télévision production department; ( salle) central control room* * *ʀeʒi nf1) COMMERCE, INDUSTRIE state-owned company2) THÉÂTRE, CINÉMA production3) RADIO, TV control room* * *régie nf1 ( gestion) ( par l'État) state control (de over); ( par la commune) local authority control GB, local government control US (de over); en or à régie directe ( de l'État) under state control; ( de la commune) under local authority GB ou government US control;2 ( entreprise) régie d'État public corporation, state-owned company; ( de spectacle) Théât stage management; Cin, TV production department;3 local central control room.régie d'abonné Télécom switchboard; régie directe Admin ( mode de gestion) direct management of a public service; ( service) directly managed public service; régie intéressée Admin ( mode de gestion) management of a public service on a concessionary basis; ( service) public service managed on a concessionary basis; régie de presse advertising agency (handling press advertising only); régie publicitaire advertising agency (selling advertising space); Régie française des tabacs French State tobacco industry.[reʒi] nom féminin1. [d'une entreprise publique]a. [par l'État] state-controlled (corporation)b. [par le département] local authority controlled (company)c. [par la commune] ≃ local district controlled (company)2. [pièce - dans un studio de télévision ou de radio] control room ; [ - dans un théâtre] lighting box4. ÉCONOMIE -
17 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
18 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
19 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
20 план
1) General subject: arrangement, blue print, blueprint, book (suit somebody's book - совпадать с чьими-либо планами), chart, contrivance, delineation, design, device, draft, eye, idea, lay out, lay-out, map, modus operandi, ordinance, outline, plan, plane, plat, plot, program (работы и т. п.), program (работы и т.п.), programme, project, projection, projet, proposal, proposition, proposal, rede, schedule, schematic, scheme, skeleton, the format of a conference, syllabus2) Geology: section plan, surface plan3) Naval: frame5) Sports: playbook7) Engineering: ground plan, ichnography, layout, survey8) Bookish: schema9) Rare: (общий) sketch10) Construction: prospect, prospectus, skeleton (программы)11) Mathematics: array (эксперимента), plan view, setting, top view, trend-robust plan12) Law: contrivance (особ. предательский)13) Economy: feasible solution, plat ( a map showing actual or planned features and streets)16) Australian slang: dart17) Automobile industry: diagram18) Architecture: layout (чаще всего употребляется в значении "генеральный план"), schedule (в значении "расписание действий")20) Painting: ground21) Forestry: manuring22) Psychology: theory24) Information technology: flexible manufacturing, schedule (календарный)27) Cartography: horizontal plan, planimetry28) Mechanic engineering: (календарный) schedule29) Advertising: makeup31) Drilling: system32) Sakhalin energy glossary: master plan33) Automation: hang, many-stage34) Quality control: design (напр. эксперимента), layout (напр. эксперимента), schedule chart (работ)35) Robots: manuscript, schedule (календарный)38) Aviation medicine: view39) Psychoanalysis: shedule40) Makarov: alignment chart, disposition, floor projection, ichnograph, layout (расположения), layout (стр., обычно генеральный), line, platform, protraction42) General subject: design (эксперимента)
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