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21 comercial
adj.1 commercial.relaciones comerciales trade relations2 store.f. & m.sales rep (vendedor, representante).m.commercial, ad, advertisement, advert.* * *► adjetivo1 (del comercio) commercial2 (de tiendas) shopping\banco comercial commercial banktratado comercial commercial treaty* * *adj.* * *1. ADJ1) (=de tiendas) [área, recinto] shopping antes de s2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercialel interés comercial de la empresa — the commercial o trading interests of the company
agente 1., local 2., 1)su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success
3) [aviación, avión, piloto] civil4) [cine, teatro, literatura] commercial2.SMF (=vendedor) salesperson* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex. Information producers and sellers are profit-orientated.Ex. Central to this is the belief that information is a marketable commodity.Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex. The market oriented economy is changing the role of information and business information services.Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex. Software vendors provide manuals for the ' out of the box' programs they sell.Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.----* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront] .* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex: Information producers and sellers are profit-orientated.Ex: Central to this is the belief that information is a marketable commodity.Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex: The market oriented economy is changing the role of information and business information services.Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex: Software vendors provide manuals for the ' out of the box' programs they sell.Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront].* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *1 ‹distrito/operación› business ( before n)una importante firma comercial an important companyel desequilibrio comercial entre los dos países the trade imbalance between the two countriesun emporio comercial fenicio a Phoenician trading postalgunos critican su agresividad comercial some people criticize their aggressive approach to businessel déficit comercial the trade deficituna carta comercial a business letternuevas iniciativas comerciales new business initiativesnuestra división comercial our sales o marketing departmentel derribo de un avión comercial the shooting down of a civil aircraft2 ‹película/arte› commercial( AmL)commercial, advert ( BrE)orA(tienda): [ S ] Comercial Hernández Hernandez's StoresB (CS) ( Educ) business school* * *
comercial adjetivo
el déficit comercial the trade deficit;
See Also→ galería, centro
■ sustantivo masculino
b) (CS) (Educ) business school
comercial adjetivo commercial
' comercial' also found in these entries:
Spanish:
balanza
- centro
- depresión
- erotizar
- galería
- propaganda
- recibo
- Sres.
- feria
- gerente
- pasaje
- relación
- señalización
- señalizar
- zona
English:
accessible
- arcade
- brand name
- business
- commercial
- commercialize
- delay
- delegation
- head-hunt
- mall
- merchant bank
- moneymaker
- profit margin
- rep
- run across
- sales brochure
- sales promotion
- sales rep
- selling point
- shopping centre
- trade agreement
- trade deficit
- trade embargo
- trade gap
- trade route
- tradename
- trading partner
- trading results
- unbusinesslike
- break
- cash
- fair
- for
- mix
- opening
- plaza
- precinct
- representative
- shopping
- trade
- trading
* * *♦ adj1. [de empresas] commercial;[embargo, déficit, disputa] trade;relaciones comerciales trade relations;aviación comercial civil aviation;política comercial trade policy;gestión comercial business management2. [que se vende bien] commercial;una película muy comercial a very commercial film♦ nmf[vendedor, representante] sales rep♦ nmAm commercial, Br advert* * *el déficit comercial the trade deficitII m/f representative* * *comercial adj & nm: commercial♦ comercialmente adv* * *comercial1 adj commercial -
22 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
23 Produktionsausweitung
Produktionsausweitung f V&M line expansion* * *f <V&M> line expansion* * *Produktionsausweitung
expansion of production;
• im Inland vorgenommene Produktionsausweitung home-based productive expansion;
• Produktionsausweitung eines Unternehmens company diversifications;
• Produktionsbarometer commerce’s (composite) index of indicators;
• Produktionsbasis manufacturing basis;
• Produktionsbedingungen manufacturing conditions;
• Produktionsbeginn start-up of production;
• Produktionsbeginn sofort aufnehmen to rush into production;
• Produktionsbegrenzung restriction of output;
• Produktionsbelebung stimulation of production;
• Produktionsbeobachtung production monitoring;
• Produktionsberatung production meeting;
• Produktionsbereich production diversions;
• Produktions- und Dienstleistungsbereich products and services domain;
• Produktionsbericht production report;
• Produktionsbeschränkung restriction (curtailment) of (limitation upon) production, output restriction;
• Produktionsbetrieb productive enterprise (establishment), manufacturing plant;
• billiger Produktionsbetrieb lower-cost manufacturer;
• Produktionsbilanz production (manufacturing) statement;
• Produktionsbild production picture;
• Produktionsbreite product diversification;
• zu einer wohl gepolsterten Produktionsbreite Zuflucht nehmen to fall back on a broad cushion of diversification;
• Produktionsdauer production period;
• Produktionsdifferenzierung diversification of products;
• Produktionsdispositionen production plan, [production] budget;
• Produktionsdrosselung reduction (dampening) of output, cut in production, cutback (curtailment) of production, production cut[back];
• Produktionsdrosselung vornehmen to cut (slash) production;
• Produktionsdurchlauf production timetable;
• Produktionsdurchschnitt production average;
• Produktionseinheit producing (production) unit, unit of output (production);
• gleichartige Produktionseinheiten equivalent units;
• Produktionseinrichtungen productive (production) facilities (equipment);
• Produktionseinschränkung restriction (slashing) of (contraction in) production (output), production cut[back], (Volkswirtschaft) disinvestment (US), diminution of capital goods;
• künstliche Produktionseinschränkung ca’canny;
• Produktionseinstellung phase-out, closing down, shake-out, termination of production;
• neue Produktionseinstellung vornehmen to reschedule production;
• Produktionselastizität elasticity of production;
• Produktionsengpass bottleneck in production, production bottleneck;
• Produktionsentscheidung production decision;
• Produktionsentscheidung treffen to finalize;
• Produktionsentwicklung der Industrie development of industrial output;
• industrielle Produktionserfahrungen industrial (manufacturing) know-how;
• statistische Produktionserfassung census of production;
• Produktionsergebnis output, production;
• erste Produktionsergebnisse initial production;
• Produktionserhöhung increase in production (output);
• beschleunigte Produktionserhöhung speed-up of production;
• Produktionserlaubnis production permit;
• Produktionserlös factory proceeds;
• Produktionsetat [production] budget;
• Produktionsfächer range of production;
• Produktionsfachmann mechanical production man;
• Produktionsfähigkeit productive (producing, service) capacity, productive efficiency, capacity to produce;
• Produktionsfaktoren factors (agents) of production, productive factors, production agents;
• jederzeit auswechselbare Produktionsfaktoren non-specific factors of productions;
• nicht auswechselbare (substituierbare) Produktionsfaktoren specific factors of production;
• Produktionsfehler manufacturing defect;
• Produktionsfinanzierung production financing;
• Produktionsfläche factory space;
• Produktionsflexibilität flexibility in production;
• Produktionsförderung promotion of production;
• Produktionsfreigabe engineering release;
• Produktionsfunktion production function;
• Produktionsgang production process, flow of production;
• normaler Produktionsgang regular course of manufacture;
• Produktionsgebiet production (producing) area, area of production, (Herstellungszweig) product (production) line;
• verändertes Produktionsgebiet diversification area;
• unrentable Produktionsgebiete aufgeben to eliminate unprofitable operations;
• breites Produktionsgefüge diversified structure;
• Produktionsgeheimnis manufacturing secret;
• Produktionsgemeinkosten indirect (overhead) cost, factory overheads (burden);
• Produktionsgemeinschaft collective;
• Produktionsgenossenschaft productive (production) cooperation, cooperative association for production, producers’ cooperative (society, Br.), productive cooperative society;
• landwirtschaftliche Produktionsgenossenschaft collective farm, cooperative farming;
• Produktionsgesellschaft manufacturing company (corporation, US);
• ziemlich einseitige Produktionsgesellschaft little-diversified company (corporation);
• Produktionsgewinn manufacturing profit;
• Produktionsglättung production smoothing;
• Produktionsgliederung distribution of production;
• Produktionsgröße level of production;
• Produktionsgrundlagen productive apparatus (US);
• Produktionsgutachten production expertise;
• Produktionsgüte quality of production. -
24 advance
1. verb1) (to move forward: The army advanced towards the town; Our plans are advancing well; He married the boss's daughter to advance (= improve) his chances of promotion.) avanzar, proceder2) (to supply (someone) with (money) on credit: The bank will advance you $500.) adelantar
2. noun1) (moving forward or progressing: We've halted the enemy's advance; Great advances in medicine have been made in this century.) avance, adelanto, progreso2) (a payment made before the normal time: Can I have an advance on my salary?) anticipo3) ((usually in plural) an attempt at (especially sexual) seduction.) insinuación, propuesta
3. adjective1) (made etc before the necessary or agreed time: an advance payment.) por adelantado, anticipado2) (made beforehand: an advance booking.) anticipado3) (sent ahead of the main group or force: the advance guard.) avanzadilla•- advanced- in advance
advance1 n1. avance2. adelanto / progreso / avance3. anticipo / adelantoI need an advance of £50 necesito un adelanto de 50 librasin advance por adelantado / con antelaciónadvance2 vb1. avanzar2. adelantartr[əd'vɑːns]1 (movement) avance nombre masculino2 (progress) adelanto, progreso, avance nombre masculino3 (payment) anticipo1 (person, object) avanzar3 (money) anticipar, adelantar4 (price) aumentar, incrementar5 (cause, interests) favorecer, ayudar6 (date) adelantar■ he wants to advance the date of the meeting to the 5th quiere adelantar la fecha de la reunión al día cinco1 (move forward) avanzar■ as the days advanced our problems increased conforme pasaban los días nuestros problemas fueron creciendo2 (rise) subir\SMALLIDIOMATIC EXPRESSION/SMALL■ to book/prepare in advance reservar/preparar con antelaciónin advance of antes deto make advances progresarto make advances to somebody (contact) establecer contacto con 2 (proposal) hacer una propuesta a 3 (sexually) insinuarse a alguienadvance booking reserva anticipadaadvance guard avanzadillaadvance notice previo avisoadvance party avanzadillaadvance payment pago anticipadoadvance warning previo aviso1) : avanzar, adelantarto advance troops: avanzar las tropas2) promote: ascender, promover3) propose: proponer, presentar4) : adelantar, anticiparthey advanced me next month's salary: me adelantaron el sueldo del próximo mesadvance vi1) proceed: avanzar, adelantarse2) progress: progresaradvance adj: anticipadoadvance notice: previo avisoadvance n1) progression: avance m2) progress: adelanto m, mejora f, progreso m3) rise: aumento m, alza f4) loan: anticipo m, préstamo m5)in advance : por adelantadoadj.• adelantado, -a adj.• anticipado, -a adj.n.• adelantamiento s.m.• adelanto s.m.• anticipación s.f.• anticipo s.m.• avance s.m.• paso s.m.• progreso s.m.v.• acrecentar v.• adelantarse v.• anticipar v.• avanzar v.• aventajar v.• fomentar v.• ganar v.• progresar v.• proponer v.
I
1. əd'væns, əd'vɑːnsa) \<\<person/vehicleoops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
[ǝd'vɑːns]advance man o agent — (AmE Theat) agente m
1. N1) (=forward movement) avance m2) (=progress) (in science, technology) avance m, adelanto m ; [of disease] avance man important scientific advance — un importante avance or adelanto científico
the rapid advance of modern industrial society — el vertiginoso desarrollo de la sociedad industrial moderna
with the advance of old age — según se va/iba envejeciendo
3) [of money]a) (=initial payment) anticipo m, adelanto mshe was paid a £530,000 advance for her next novel — le dieron un anticipo or adelanto de 530.000 libras por su próxima novela
b) (on salary)could you give me an advance? — ¿me podría dar un anticipo?
•
she got an advance on her salary — consiguió que le anticiparan parte del sueldoc) (=loan) préstamo m•
she rejected his advances — no hizo caso de sus insinuaciones6)in advance: to let sb know a week in advance — avisar a algn con ocho días de antelación
•
to book in advance — reservar con antelación•
the dish may be made in advance — el plato puede prepararse con anterioridad•
in advance of, to arrive in advance of sb — llegar antes que algnto be in advance of one's time — adelantarse a su época, estar por delante de su época
•
to pay in advance — pagar por adelantado•
to send sb on in advance — mandar a algn por delante•
thanking you in advance — agradeciéndole de antemano2. VT1) (=move forward) [+ time, date, clock] adelantar; (Mil) [+ troops] avanzar2) (=further) [+ plan, knowledge] potenciar; [+ interests] promover, fomentar; [+ career] promocionar; [+ cause, claim] promover; [+ person] (in career) ascender (to a)he has done much to advance our understanding of music — ha contribuido mucho a potenciar nuestros conocimientos musicales
3) (=put forward) [+ idea, opinion, theory] proponer, sugerir; [+ suggestion] hacer; [+ proposal] presentar; [+ opinion] expresarhe advanced the theory that... — propuso or sugirió la teoría de que...
4) (=hand over) [+ money] (as initial fee) adelantar, anticipar; (as early wages) adelantar; (as loan) prestar3. VI1) (=move forward) avanzar•
she advanced across the room — avanzó hacia el otro lado de la habitación•
to advance on sth/sb — (gen) acercarse a algo/algn, avanzar hacia algo/algnto advance on sth — (Mil) avanzar sobre algo
2) (=progress) [science, technology] progresar, adelantarse; [work, society] avanzar; [career] progresar; [person, pupil] hacer progresos, progresar; (in rank) ascender (to a)•
her film career was advancing nicely — su carrera cinematográfica progresaba bien or iba por muy buen camino•
despite his advancing years he was a good player — a pesar de su edad (avanzada) era un buen jugador3) (Econ) (=rise) [price] subir4.CPDadvance booking N — reserva f anticipada, reserva f por anticipado
advance booking office N — (Brit) taquilla f (de reservas or venta anticipada)
advance copy N — [of book] ejemplar m de muestra; [of speech] copia f (del discurso)
advance guard N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f ; (=mobile unit) brigada f móvil
advance man N — (US) (Pol) responsable de una campaña política
advance notice N — aviso m previo
meals can be provided with advance notice — con aviso previo, se preparan comidas
advance party N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f
advance payment N — anticipo m
advance publicity N — promoción f (antes del estreno, lanzamiento etc)
advance warning N — aviso m previo
* * *
I
1. [əd'væns, əd'vɑːns]a) \<\<person/vehicle/troops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
advance man o agent — (AmE Theat) agente m
-
25 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
26 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
27 push
push [pʊ∫]━━━━━━━━━━━━━━━━━1. noun4. compounds━━━━━━━━━━━━━━━━━1. nouna. ( = shove) poussée f• to give sb/sth a push pousser qn/qchb. ( = dismissal) (British) (inf) to give sb the push [employer] virer qn (inf) ; [boyfriend, girlfriend] plaquer qn (inf !)• he got the push (from employer) il s'est fait virer (inf) ; (from girlfriend) il s'est fait plaquer (inf !)a. ( = press on) [+ door, person, car, pram] pousser ; [+ button] appuyer sur ; [+ stick, finger] enfoncer• don't push me! ne (me) poussez pas !► to push + preposition/adverb• to push sb/sth out of the way écarter qn/qchb. ( = advance) [+ one's views] mettre en avant ; [+ claim] présenter avec insistance ; [+ plan] essayer d'imposer ; [+ product] pousser la vente dec. ( = pressure) pousser• to push for better working conditions faire pression pour obtenir de meilleures conditions de travail4. compounds( = make progress) avancer à grands pasa. [+ toy] pousser dans tous les sens[+ person, chair] écarter (brusquement) ; [+ objection, suggestion] écarter[+ person, chair, one's plate, sb's hand] repousser► push ina. [+ stick, finger] enfoncer ; [+ person] pousser• they dragged him to the pool and pushed him in ils l'ont tiré jusqu'à la piscine et l'ont poussé dedansb. ( = break) [+ door] enfoncera. ( = cause to topple) renverserb. ( = cause to fall off) (over cliff, bridge) faire tombera. [+ stick, hand] (faire) passerb. [+ deal, decision] faire acceptera. [+ lever] (re)lever ; [+ spectacles] releverb. ( = increase) [+ numbers, sales] augmenter ; [+ prices, demand] faire monter* * *[pʊʃ] 1.1) lit (shove, press) poussée fto give somebody/something a push — pousser quelqu'un/quelque chose
2) (campaign, drive) campagne fto give something/somebody a push — encourager quelque chose/quelqu'un
to give something a push in the right direction — faire avancer quelque chose dans la bonne direction
4) Military poussée f5) (spirit, drive) esprit m battant2.transitive verb1) (move, shove, press) gen pousser; appuyer sur [button, switch, bell]to push somebody/something away — repousser quelqu'un/quelque chose
to push somebody/something out of the way — écarter quelqu'un/quelque chose
to push the door open —
to push somebody too far — fig pousser quelqu'un à bout
to be pushed — (colloq) ( under pressure) être à la bourre (colloq)
to be pushed for something — (colloq) ( short of) être à court de quelque chose
2) (colloq) ( promote) faire la promotion de [product]; promouvoir [policy, theory]3) (colloq) ( sell) vendre [drugs]3.intransitive verb pousser4.to push oneself through a gap — passer par un trou; ( drive oneself) se pousser ( to do à faire)
Phrasal Verbs:- push for- push in- push off- push on- push up••at a push — (colloq) GB s'il le faut
to give somebody the push — (colloq) GB ( fire) virer quelqu'un (colloq); ( break up with) larguer quelqu'un (colloq)
to push one's luck —
to push it — (colloq) forcer sa chance
that's pushing it a bit! — (colloq) ( cutting it fine) c'est un peu juste or risqué!
-
28 MTPP
1) Военный термин: materiel test procedure pamphlet, missile-to-target patch panel3) Физиология: Metabolic Treatment Product Program4) Иммунология: Mitochondrial Transitory Permeability Pore5) Деловая лексика: Medium Term Pay Policy6) Океанография: Marine Turtle Protection Program -
29 RTP
1) Компьютерная техника: Realtime Transport Protocol, Run Time Package2) Медицина: Исследовательский треугольник, Треугольник науки3) Спорт: Ready To Pitch4) Военный термин: rail transfer point, real-time processing, recruitment and training program, reinforced theater plan, request for technical proposals, request to purchase, requirements and test procedures5) Техника: rated thermal power, reduction to pole, reply-time processor, restart test program, room temperature and pressure, RTP-соединение, порт быстрой транспортировки ( rapid transportation port)6) Религия: Road To Perdition7) Телекоммуникации: Rapid Transport Protocol (IBM, HPR), Routing Update Protocol (VINES)8) Сокращение: Real Time PHIGS, Research & Technology Projects9) Университет: Real Time Physics10) Физиология: Relieve The Pressure11) Электроника: Rapid Thermal Processing12) Вычислительная техника: Real Time Protocol, Real-Time Transfer Protocol, remote transfer point, кадр позитивной повторной настройки, Real Time Protocol (Internet, RFC 1889/1890, RTCP)13) Нефть: return to production14) Транспорт: Regional Transportation Plan15) Деловая лексика: Renewed Textile Product, Renewed Textile Products16) Сетевые технологии: HC- RTP Header Compression, Real-time Transport Protocol, Redundant Time Protocol, Routing Table Protocol, retrain positive, протокол ускоренной передачи данных, транспортный протокол реального времени17) Полимеры: reinforced thermoplastic18) Автоматика: (retraction plane) плоскость отвода (инструмента)19) Макаров: room temperature phosphorescence20) Расширение файла: Rapid Transport Protocol21) Нефть и газ: Manager of Fire Fighting Operations, руководитель тушения пожара, РТП, MEF, Returned to Production22) США: Research Triangle Park23) Фармация: Research Triangle Park (North Carolina, USA)24) Должность: Retention Tenure Promotion25) Чат: Reply To Poster, Rock The Party -
30 RTp
1) Компьютерная техника: Realtime Transport Protocol, Run Time Package2) Медицина: Исследовательский треугольник, Треугольник науки3) Спорт: Ready To Pitch4) Военный термин: rail transfer point, real-time processing, recruitment and training program, reinforced theater plan, request for technical proposals, request to purchase, requirements and test procedures5) Техника: rated thermal power, reduction to pole, reply-time processor, restart test program, room temperature and pressure, RTP-соединение, порт быстрой транспортировки ( rapid transportation port)6) Религия: Road To Perdition7) Телекоммуникации: Rapid Transport Protocol (IBM, HPR), Routing Update Protocol (VINES)8) Сокращение: Real Time PHIGS, Research & Technology Projects9) Университет: Real Time Physics10) Физиология: Relieve The Pressure11) Электроника: Rapid Thermal Processing12) Вычислительная техника: Real Time Protocol, Real-Time Transfer Protocol, remote transfer point, кадр позитивной повторной настройки, Real Time Protocol (Internet, RFC 1889/1890, RTCP)13) Нефть: return to production14) Транспорт: Regional Transportation Plan15) Деловая лексика: Renewed Textile Product, Renewed Textile Products16) Сетевые технологии: HC- RTP Header Compression, Real-time Transport Protocol, Redundant Time Protocol, Routing Table Protocol, retrain positive, протокол ускоренной передачи данных, транспортный протокол реального времени17) Полимеры: reinforced thermoplastic18) Автоматика: (retraction plane) плоскость отвода (инструмента)19) Макаров: room temperature phosphorescence20) Расширение файла: Rapid Transport Protocol21) Нефть и газ: Manager of Fire Fighting Operations, руководитель тушения пожара, РТП, MEF, Returned to Production22) США: Research Triangle Park23) Фармация: Research Triangle Park (North Carolina, USA)24) Должность: Retention Tenure Promotion25) Чат: Reply To Poster, Rock The Party -
31 Absatzposition
Absatzposition
market position;
• Absatzpotenzial sales potential;
• Absatzpreis selling (sales) price;
• Absatzproblem marketing problem;
• Absatzprodukt marketing product;
• Absatzprognose sales forecast;
• Absatzprogramm marketing program(me);
• Absatz- und Vertriebsprogramme marketing plan;
• Absatzprovision seller’s commission;
• Absatzprozess marketing process;
• Absatzquote sales (marketing) quota, sales proportion;
• Absatzregulierung market control;
• Absatzrichtung destination of goods sold;
• Absatzrisiko merchandising risk;
• Absatzrückgang letdown (decline, falling) in sales, sales decline (reduction);
• Absatzrückgang aufweisen to be on a downswing;
• Absatzschrumpfung decrease (decline) in sales, sales decline, dwindling sales;
• Absatzschwierigkeiten marketing (sales) difficulties;
• Absatzspezialist marketing specialist;
• mengenmäßiger Absatzspielraum potential market;
• Absatzstab sales force (people, personnel);
• Absatzstatistik marketing statistics, sales chart (statistics);
• Absatzsteigerung increase in sales, increased sales, sales increase;
• planmäßige Absatzsteigerung sales drive;
• Absatzsteuerung marketing control;
• Absatzstockung stagnation in trade, stagnant market, slowing down of sales;
• Absatzstrategie marketing strategy;
• Absatzstruktur marketing structure;
• Absatzstudie marketing investigation, market (marketing [research]) study;
• spätere Absatzstufe later stage in the commercial chain;
• Absatzsyndikat sellers’ cartel;
• Absatzsystem selling plan, marketing (distribution) system;
• Absatztagung sales convention;
• Absatztätigkeit marketing activity (functions);
• Absatztätigkeit fördern to bolster up marketing;
• Absatztechnik marketing technique;
• Absatztendenz sales trend, trend of the market;
• Absatzterminologie marketing terminology;
• Absatzübereinkommen marketing agreement;
• Absatzüberschuss marketing surplus;
• Absatzumfang sales volume, volume of trade;
• Absatzunternehmen sales agency, marketing institution;
• Absatzunterstützung marketing backing;
• Absatzvereinbarung marketing agreement, selling arrangement;
• Absatzvereinigung marketing cooperative (association);
• Absatzverfahren marketing procedure, distribution method;
• Absatzverhältnisse market[ing] conditions, market situation;
• erschwerte Absatzverhältnisse onerous selling conditions (process);
• Absatzverlagerung transfer of sales;
• Absatzverordnung (Agrarprodukte) marketing order;
• Absatzvertrag marketing contract;
• Absatzvertretung marketing (sales [promotion]) agency, distribution;
• Absatzvolumen sales volume, total sales;
• Absatzvorausschätzung sales forecast[ing];
• Absatzvorbereitung durch Vertriebsplanung merchandising (US);
• Absatzvorschau sales forecasting;
• Absatzvorschlag marketing proposal;
• Absatzweg trade (marketing) channels, channels of distribution (trade);
• ausschließlicher Absatzweg exclusive distribution;
• zweistufiger Absatzweg two-tier distribution channel. -
32 work *****
[wɜːk]1. n1) (gen) lavoroto set to work (on); start work (on) — mettersi al lavoro (a)
to make short or quick work of — (sth) sbrigare in fretta, fig, (fam: sb) sistemare subito
2) (employment, job) lavoroto put or throw sb out of work — licenziare qn
3) (product: of writer, musician, scholar) operagood works — opere fpl buone
work of art/reference — opera d'arte/di consultazione
See:2. vt1) (students, employees) far lavorareto work o.s. to death — ammazzarsi di lavoro
2) (operate) azionareto work one's passage on a ship — pagarsi il viaggio su una nave lavorando (a bordo della stessa)
to work o.s. into a rage — andare in bestia
4) (shape: metal, dough, clay, wood) lavorare, (exploit: mine) sfruttare, (land) coltivare, (Sewing: design) ricamare3. vi1) lavorareto work towards/for sth — lavorare in vista di/per qc
to work at or on sth — (essay, project) lavorare su qc
to work to rule Industry — fare uno sciopero bianco
2) (machine, plan, brain) funzionare, (drug, medicine) fare effetto3) (mouth, face, jaws) contrarsi4) (move gradually) muoversi pian pianoto work loose — (screw) allentarsi
•- work in- work off- work on- work out- work up -
33 PL
1) Общая лексика: Польша, место, множественное число, плюс, ПЛ2) Компьютерная техника: Page Length, Power Loss, Procedural Language, Procedure Library, Program Location3) Медицина: phospholipid, plasma level4) Американизм: Perfect Liberty5) Ботаника: Potato Leaf6) Спорт: Play Live, Premier League, Pro Level7) Военный термин: Personnel Laboratory, Plans, Plans and Operations Division, Propulsion Laboratory, packing list, parts list, patrol land, phase line, pipeline, plain language, platoon leader, position line, post laundry, private line, production list, promotion list, propagation loss, propellant loading, prospective loss, pulse length, рубеж регулирования8) Техника: panel left, party line, pile, pilot lamp, piping load, plug, processing loss, proof line, обозначение станций радиоопределения9) Сельское хозяйство: Psittacosis Lymphogranuloma, plastic limit10) Шутливое выражение: Penny's League11) Математика: Piecewise Linear12) Юридический термин: Pamphlet Law, Partially Limited, Preventive Law, Product Litigation (Department) (Русский язык настолько могуч, что никак не могу перевести на наш великий ;))13) Бухгалтерия: Plan Loan14) Страхование: partial loss, professional liability15) Биржевой термин: parallel loan16) Грубое выражение: Pot Limit17) Кино: Parental Lock18) Оптика: photoluminescence19) Политика: Partido Liberal, Poland20) Сокращение: Poland (NATO country code), Polish, Powered Lift, Propogation Loss, padlock, pitch line, plain, power and lighting, property line, proportional limit, parting line (castings)21) Физика: Planck Length, Proton Loss22) Физиология: Pigmented Lesions23) Электроника: Photo Luminescence, Positive Low, Power Level, Prototype Limit24) Вычислительная техника: Physical Layer (ISO, OSI)25) Нефть: photon, pipe line, proximity log, трубопровод (pipeline)26) Иммунология: Participant Life27) Биохимия: Phospholipids28) Банковское дело: курсовой бюллетень (price list)29) Транспорт: Parking Lot30) Машиностроение: proof load31) Фирменный знак: Penta Labs32) Деловая лексика: Production Line, Project Leader, Public Liability33) Бурение: pressure loss34) Образование: Practical Living35) Таможенная деятельность: прейскурант (price list) (Карачаганак, язык контрактов)36) Инвестиции: price list37) Сетевые технологии: Packet Loss, Print Local, programming language38) Программирование: Program Line39) Сахалин Ю: lube oil40) Химическое оружие: Process line, public law41) Расширение файла: Harvard Graphics Palette, Perl script language source code file, Prolog language source code file, TeX Property List font metric file42) Нефть и газ: low-limit alarm setpoint, Production License (добыча нефти и газа на норвежском континентальном шельфе, обычно употр. вместе с цифрой, напр.: PL 193.)43) Имена и фамилии: Percival Lowell44) NYSE. Protective Life Corporation45) Программное обеспечение: Patch Level, Perl Library, Portable Level46) Библиотечное дело: Public Library -
34 Pl
1) Общая лексика: Польша, место, множественное число, плюс, ПЛ2) Компьютерная техника: Page Length, Power Loss, Procedural Language, Procedure Library, Program Location3) Медицина: phospholipid, plasma level4) Американизм: Perfect Liberty5) Ботаника: Potato Leaf6) Спорт: Play Live, Premier League, Pro Level7) Военный термин: Personnel Laboratory, Plans, Plans and Operations Division, Propulsion Laboratory, packing list, parts list, patrol land, phase line, pipeline, plain language, platoon leader, position line, post laundry, private line, production list, promotion list, propagation loss, propellant loading, prospective loss, pulse length, рубеж регулирования8) Техника: panel left, party line, pile, pilot lamp, piping load, plug, processing loss, proof line, обозначение станций радиоопределения9) Сельское хозяйство: Psittacosis Lymphogranuloma, plastic limit10) Шутливое выражение: Penny's League11) Математика: Piecewise Linear12) Юридический термин: Pamphlet Law, Partially Limited, Preventive Law, Product Litigation (Department) (Русский язык настолько могуч, что никак не могу перевести на наш великий ;))13) Бухгалтерия: Plan Loan14) Страхование: partial loss, professional liability15) Биржевой термин: parallel loan16) Грубое выражение: Pot Limit17) Кино: Parental Lock18) Оптика: photoluminescence19) Политика: Partido Liberal, Poland20) Сокращение: Poland (NATO country code), Polish, Powered Lift, Propogation Loss, padlock, pitch line, plain, power and lighting, property line, proportional limit, parting line (castings)21) Физика: Planck Length, Proton Loss22) Физиология: Pigmented Lesions23) Электроника: Photo Luminescence, Positive Low, Power Level, Prototype Limit24) Вычислительная техника: Physical Layer (ISO, OSI)25) Нефть: photon, pipe line, proximity log, трубопровод (pipeline)26) Иммунология: Participant Life27) Биохимия: Phospholipids28) Банковское дело: курсовой бюллетень (price list)29) Транспорт: Parking Lot30) Машиностроение: proof load31) Фирменный знак: Penta Labs32) Деловая лексика: Production Line, Project Leader, Public Liability33) Бурение: pressure loss34) Образование: Practical Living35) Таможенная деятельность: прейскурант (price list) (Карачаганак, язык контрактов)36) Инвестиции: price list37) Сетевые технологии: Packet Loss, Print Local, programming language38) Программирование: Program Line39) Сахалин Ю: lube oil40) Химическое оружие: Process line, public law41) Расширение файла: Harvard Graphics Palette, Perl script language source code file, Prolog language source code file, TeX Property List font metric file42) Нефть и газ: low-limit alarm setpoint, Production License (добыча нефти и газа на норвежском континентальном шельфе, обычно употр. вместе с цифрой, напр.: PL 193.)43) Имена и фамилии: Percival Lowell44) NYSE. Protective Life Corporation45) Программное обеспечение: Patch Level, Perl Library, Portable Level46) Библиотечное дело: Public Library -
35 pl
1) Общая лексика: Польша, место, множественное число, плюс, ПЛ2) Компьютерная техника: Page Length, Power Loss, Procedural Language, Procedure Library, Program Location3) Медицина: phospholipid, plasma level4) Американизм: Perfect Liberty5) Ботаника: Potato Leaf6) Спорт: Play Live, Premier League, Pro Level7) Военный термин: Personnel Laboratory, Plans, Plans and Operations Division, Propulsion Laboratory, packing list, parts list, patrol land, phase line, pipeline, plain language, platoon leader, position line, post laundry, private line, production list, promotion list, propagation loss, propellant loading, prospective loss, pulse length, рубеж регулирования8) Техника: panel left, party line, pile, pilot lamp, piping load, plug, processing loss, proof line, обозначение станций радиоопределения9) Сельское хозяйство: Psittacosis Lymphogranuloma, plastic limit10) Шутливое выражение: Penny's League11) Математика: Piecewise Linear12) Юридический термин: Pamphlet Law, Partially Limited, Preventive Law, Product Litigation (Department) (Русский язык настолько могуч, что никак не могу перевести на наш великий ;))13) Бухгалтерия: Plan Loan14) Страхование: partial loss, professional liability15) Биржевой термин: parallel loan16) Грубое выражение: Pot Limit17) Кино: Parental Lock18) Оптика: photoluminescence19) Политика: Partido Liberal, Poland20) Сокращение: Poland (NATO country code), Polish, Powered Lift, Propogation Loss, padlock, pitch line, plain, power and lighting, property line, proportional limit, parting line (castings)21) Физика: Planck Length, Proton Loss22) Физиология: Pigmented Lesions23) Электроника: Photo Luminescence, Positive Low, Power Level, Prototype Limit24) Вычислительная техника: Physical Layer (ISO, OSI)25) Нефть: photon, pipe line, proximity log, трубопровод (pipeline)26) Иммунология: Participant Life27) Биохимия: Phospholipids28) Банковское дело: курсовой бюллетень (price list)29) Транспорт: Parking Lot30) Машиностроение: proof load31) Фирменный знак: Penta Labs32) Деловая лексика: Production Line, Project Leader, Public Liability33) Бурение: pressure loss34) Образование: Practical Living35) Таможенная деятельность: прейскурант (price list) (Карачаганак, язык контрактов)36) Инвестиции: price list37) Сетевые технологии: Packet Loss, Print Local, programming language38) Программирование: Program Line39) Сахалин Ю: lube oil40) Химическое оружие: Process line, public law41) Расширение файла: Harvard Graphics Palette, Perl script language source code file, Prolog language source code file, TeX Property List font metric file42) Нефть и газ: low-limit alarm setpoint, Production License (добыча нефти и газа на норвежском континентальном шельфе, обычно употр. вместе с цифрой, напр.: PL 193.)43) Имена и фамилии: Percival Lowell44) NYSE. Protective Life Corporation45) Программное обеспечение: Patch Level, Perl Library, Portable Level46) Библиотечное дело: Public Library -
36 line
I
1.
noun1) ((a piece of) thread, cord, rope etc: She hung the washing on the line; a fishing-rod and line.) cuerda, cordel, sedal2) (a long, narrow mark, streak or stripe: She drew straight lines across the page; a dotted/wavy line.) línea3) (outline or shape especially relating to length or direction: The ship had very graceful lines; A dancer uses a mirror to improve his line.) línea4) (a groove on the skin; a wrinkle.) arruga5) (a row or group of objects or persons arranged side by side or one behind the other: The children stood in a line; a line of trees.) fila, hilera6) (a short letter: I'll drop him a line.) cuatro líneas7) (a series or group of persons which come one after the other especially in the same family: a line of kings.) linaje8) (a track or direction: He pointed out the line of the new road; a new line of research.) trazado9) (the railway or a single track of the railway: Passengers must cross the line by the bridge only.) vía10) (a continuous system (especially of pipes, electrical or telephone cables etc) connecting one place with another: a pipeline; a line of communication; All (telephone) lines are engaged.) cable, línea11) (a row of written or printed words: The letter contained only three lines; a poem of sixteen lines.) línea12) (a regular service of ships, aircraft etc: a shipping line.) compañía13) (a group or class (of goods for sale) or a field of activity, interest etc: This has been a very popular new line; Computers are not really my line.) línea, gama14) (an arrangement of troops, especially when ready to fight: fighting in the front line.) línea
2. verb1) (to form lines along: Crowds lined the pavement to see the Queen.) ponerse en fila, hacer cola2) (to mark with lines.) dibujar rayas•- lineage- linear
- lined- liner- lines- linesman
- hard lines!
- in line for
- in
- out of line with
- line up
- read between the lines
II
verb1) (to cover on the inside: She lined the box with newspaper.) llenar, forrar2) (to put a lining in: She lined the dress with silk.) forrar, revestir•- lined- liner- liningline1 n1. línea / raya2. fila / hilera3. tendederoline2 vb1. ponerse en fila2. forrartr[laɪn]1 (in general) línea■ hold the line, please un momento, por favor, no cuelgue2 (drawn on paper) raya4 (row) fila, hilera5 SMALLAMERICAN ENGLISH/SMALL (queue) cola6 (wrinkle) arruga7 (cord) cuerda, cordel nombre masculino; (fishing) sedal nombre masculino; (wire) cable nombre masculino8 (route) vía■ that's not my line! ¡eso no es especialidad mía!■ what's your line? ¿qué haces?, ¿de qué trabajas?11 slang (of cocaine) raya1 (draw lines on) dibujar rayas en2 (mark with wrinkles) arrugar3 (form rows along) bordear■ the crowds lined the streets to greet the local hero la multitud se alineaba a lo largo de las calles para aclamar al héroe local\SMALLIDIOMATIC EXPRESSION/SMALLhard lines! familiar ¡qué mala suerte!in line with figurative use conforme ato be in line for estar a punto de recibirto be on the right lines ir por buen caminoto bring somebody into line familiar pararle los pies a alguiento come to the end of the line llegar al finalto draw the line at something decir basta a algoto drop somebody a line familiar mandar cuatro líneas a alguiento fall into line cerrar filasto know where to draw the line saber decir bastato learn one's lines SMALLTHEATRE/SMALL aprenderse el papelto read between the lines leer entre líneasto stand in line SMALLAMERICAN ENGLISH/SMALL hacer colato step out of line salirse de la fila 2 figurative use saltarse las reglasto take a tough line with somebody tener mano dura con alguiendotted line línea de puntosline drawing dibujo linealline of fire línea de fuegoline of vision campo visualline printer impresora de líneasline spacer interlineador nombre masculino————————tr[laɪn]1 (with material) forrar; (pipes) revestir2 (walls) llenar\SMALLIDIOMATIC EXPRESSION/SMALLto line one's pockets familiar forrarse1) : forrar, cubrirto line a dress: forrar un vestidoto line the walls: cubrir las paredes2) mark: rayar, trazar líneas en3) border: bordear4) align: alinearline vito line up : ponerse in fila, hacer colaline n1) cord, rope: cuerda f2) wire: cable mpower line: cable eléctrico3) : línea f (de teléfono)4) row: fila f, hilera f5) note: nota f, líneas fpldrop me a line: mándame unas líneas6) course: línea fline of inquiry: línea de investigación7) agreement: conformidad fto be in line with: ser conforme ato fall into line: estar de acuerdo8) occupation: ocupación f, rama f, especialidad f9) limit: línea f, límite mdividing line: línea divisoriato draw the line: fijar límites10) service: línea fbus line: línea de autobuses11) mark: línea f, arruga f (de la cara)n.• andana s.f.• cola s.f.• cordel s.m.• fila s.f.• línea (Electrónica) s.f.• línea s.f.• ramo s.m.• raya s.f.• renglón s.m.• retahila s.f.• sarta s.f.• trazo s.m.• verso s.m.v.• aforrar v.• alinear v.• arrugar v.• forrar v.• frisar v.• rayar v.
I laɪn1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up
I [laɪn]1. N•
to draw a line — trazar una línea•
there's a fine or thin line between genius and madness — la línea que separa la genialidad de la locura es muy sutil•
to put a line through sth — tachar or (LAm) rayar algo•
the Line — (Geog) el ecuador- draw the line at sth- know where to draw the line- draw a line underto be on the line —
his job is on the line — su puesto está en peligro, se expone a perder su puesto
- lay it on the lineto lay or put one's reputation on the line — arriesgar su reputación
to put one's ass on the line — (US) ** jugársela *
2) (=rope) cuerda f; (=fishing line) sedal m; (=clothes line, washing line) cuerda f para tender la ropathey threw a line to the man in the sea — le lanzaron un cable or una cuerda al hombre que estaba en el agua
4) [of print, verse] renglón m, línea f"new line" — (in dictation) "otra línea"
•
drop me a line * — (fig) escríbeme•
to learn one's lines — (Theat) aprenderse el papel- read between the lines5) (=row) hilera f, fila f, línea fline of traffic — fila f or cola f de coches
the traffic stretched for three miles in an unbroken line — había una caravana or cola de coches de tres millas
a line of winning numbers — (in bingo, lottery etc) una línea ganadora
•
to be in line with — estar de acuerdo con, ser conforme a•
to bring sth into line with sth — poner algo de acuerdo con algo•
to be out of line with — no ser conforme conhe was completely out of line to suggest that... * — estaba totalmente fuera de lugar que propusiera que...
- reach or come to the end of the linestep 2., 1)6) (=series) serie fthe latest in a long line of tragedies — la última de una larga serie or lista de tragedias
7) (=lineage) linaje m•
the title is inherited through the male/ female line — el título se hereda por línea paterna/materna•
he comes from a long line of artists — proviene de un extenso linaje de artistas•
the royal line — el linaje real8) (=hierarchy)9) (Mil) línea fthe (battle) lines are drawn — (fig) la guerra está declarada
•
the first line of defence — (lit) la primera línea de retaguardia; (fig) el primer escudo protectorfront 5.•
behind enemy lines — tras las líneas enemigas10) (esp US) (=queue) cola f•
to form a line — hacer una cola•
to get into line — ponerse en la cola or a la cola•
to stand in line — hacer cola11) (=direction) línea fthe main or broad lines — [of story, plan] las líneas maestras
•
along or on the lines of — algo por el estilo desomething along those or the same lines — algo por el estilo
along or on political/racial lines — según criterios políticos/raciales
•
in the line of fire — (Mil) en la línea de fuego12) (Elec) (=wire) cable mto be/come on line — (Comput) estar/entrar en (pleno) funcionamiento
13) (Telec) línea fcan you get me a line to Chicago? — ¿me puede poner con Chicago?
•
it's a very bad line — se oye muy malto keep the lines of communication open with sb — mantener todas las líneas de comunicación abiertas con algn
•
hold the line please — no cuelgue, por favor•
Mr. Smith is on the line (for you) — El Sr. Smith está al teléfono (y quiere hablar con usted)hot 4.•
the lines are open from six o'clock onwards — las líneas están abiertas de seis en adelante14) (=pipe) (for oil, gas) conducto m15) (=shape) (usu pl)the rounded lines of this car — la línea redondeada or el contorno redondeado de este coche
16) (=field, area)what line (of business) are you in? — ¿a qué se dedica?
we're in the same line (of business) — nos dedicamos a lo mismo, trabajamos en el mismo campo
line of research — campo m de investigación
it's not my line — (=speciality) no es de mi especialidad
fishing's more (in) my line — me interesa más la pesca, de pesca sí sé algo
17) (=stance, attitude) actitud f•
to take a strong or firm line on sth — adoptar una actitud firme sobre algoto take the line that... — ser de la opinión que...
what line is the government taking? — ¿cuál es la actitud del gobierno?
to follow or take the line of least resistance — conformarse con la ley del mínimo esfuerzo
- toe the linehard 1., 5)to toe or follow the party line — conformarse a or seguir la línea del partido
18) (Comm) (=product) línea fa new/popular line — una línea nueva/popular
19) (Rail) (=route) línea f; (=track) vía fthe line to Palencia — el ferrocarril de Palencia, la línea de Palencia
•
to cross the line(s) — cruzar la vía•
to leave the line(s) — descarrilar21) (=clue, lead) pista f•
to give sb a line on sth — poner a algn sobre la pista de algothe police have a line on the criminal — la policía anda or está sobre la pista del delincuente
22) (=spiel)- feed sb a line about sthshoot 2., 4)23) (Ind) (=assembly line) línea f24) [of cocaine etc] raya f2.VT (=cross with lines) [+ paper] rayar; [+ field] surcar; [+ face] arrugar3.CPDline dancing N — danza folclórica en que los que bailan forman líneas y filas
line drawing N — dibujo m lineal
line editing N — corrección f por líneas
line fishing N — pesca f con caña
line judge N — (Tennis) juez mf de fondo
line manager N — (Brit) (Ind) jefe(-a) m / f de línea
line printer N — impresora f de línea
- line up
II
[laɪn]VT1) (=put lining in) [+ garment] forrar ( with de); (Tech) revestir ( with de); [+ brakes] guarnecer; [bird] [+ nest] cubrirpocket 1., 1)2) (=border)streets lined with trees — calles fpl bordeadas de árboles
* * *
I [laɪn]1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up
- 1
- 2
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Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
Content of a business plan — Main article: Business plan This article explains what goes into a business plan and why. It is not specific to any particular kind of business plan, nor does it presume any specific layout. Please do not read the section headings as titles of… … Wikipedia
Columbian Institute for the Promotion of Arts and Sciences — Motto Favent astra Be favorable to star[1] Formation June 28, 1816 Extinction 1837 Pu … Wikipedia
Nursing care plan — A nursing care plan outlines the nursing care to be provided to an individual/family/community. It is a set of actions the nurse will implement to resolve/support nursing diagnoses identified by nursing assessment. The creation of the plan is an… … Wikipedia
marketing plan — details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done. Glossary of Business Terms … Financial and business terms
Commercial planning — is the term commonly used for commercializing a product. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia