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81 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
82 gain
1. сущ.1) общ. увеличение, рост, приростproductivity gain — увеличение [прирост\] производительности
a 6.7% gain in production — прирост производства в размере 6,7%
See:2)а) общ. выигрыш, выгода; выручка, прибыль, наживаSee:б) эк. тр. заработокThe gain from work for women has risen from $57 to $89 per week. — Заработная плата женщин возросла с 57 до 89 долларов в неделю.
в) учет прибыль (полученная в результате разницы между ценой продажи или обмена и существующей рыночной или учетной ценой; при погашении долговых обязательств в меньшем размере за более короткий срок)See:г) мн., учет доходы ( увеличение собственного капитала)Ant:See:д) т. игр выигрыш (результат игры для ее участника, который может иметь как количественное, так и качественное выражение)Syn:See:е) иссл. опер. выигрыш (в задачах динамического программирования: численная величина, максимизируемая в процессе многошагового оптимального управления)See:2. гл.1) общ. получать, приобретать; добиваться2) эк. тр. зарабатывать, добыватьHe gains a hundred a year. — Он зарабатывает сотню в год.
Syn:3) общ. добывать ( сведения)4) общ. извлекать пользу [выгоду\]You will gain by reading these books. — Тебе будет полезно прочитать эти книги.
Syn:5) общ. выиграть6) общ. увеличивать(ся); спешить ( о часах)
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1) повышение, рост цены, курса, ставки; 2) прибыль, доход, в т. ч. от повышения цены.* * *. . Словарь экономических терминов .* * *Финансы/Кредит/Валютаповышение цены финансового инструмента, валютного курса -
83 function
1) функция
2) ф-ция
3) функционировать
4) зависимость
5) назначение
6) действовать
7) роль
– Abelian function
– acidity function
– action function
– adjustment function
– affect function
– alternating function
– ambiguity function
– Appell function
– approximate function
– arbitrary function
– autocorrelation function
– Bassel-Wilkin function
– beta function
– Boolean function
– bounded function
– built-in function
– case-shift function
– characteristic function
– choice function
– circulating function
– complementary function
– composite function
– computable function
– confluent function
– constrained function
– content function
– contiguous function
– continuous function
– control function
– correlation function
– cost function
– course-of-value function
– covariance function
– criterion function
– crosscorrelation function
– decision function
– decreasing function
– density function
– derived function
– determining function
– digamma function
– discontinuous function
– discriminant function
– dissipative function
– distance function
– distribution function
– domain of a function
– donor function
– efficiency function
– entire function
– error function
– even function
– excitation function
– expenditure function
– explicit function
– exponential function
– factorable function
– factorial function
– fatigue function
– flow function
– force function
– forcing function
– frequency function
– function character
– function element
– function letters
– function multiplier
– function of singularities
– function of state
– function of support
– function of two variables
– function potentiometer
– function switch
– function vanishes
– fundamental function
– generalized function
– generating function
– Gibbs function
– Green's function
– harmonic function
– height-gain function
– Herglotz function
– implicit function
– increasing function
– increment of a function
– indicator function
– influence function
– inhibit function
– integral function
– inverse function
– jump function
– kernel function
– Lauricella function
– likelihood function
– loss function
– majority function
– many-valued function
– minorant function
– monotone function
– monotonic function
– multivalent function
– n-metacaloric function
– non-decreasing function
– noncomputable function
– objective function
– odd function
– one-valued function
– original function
– oscillation of a function
– partition function
– pattern function
– payoff function
– Pearcey function
– penalty function
– power function
– prescribed function
– probability function
– propagation function
– quaternion function
– random function
– range of a function
– range of function
– rational function
– real-valued function
– recursive function
– response function
– ring function
– risk function
– saltus function
– sampling function
– saw-tooth function
– scattering function
– signum function
– simple function
– sine function
– single-valued function
– singular function
– singularity function
– skew-symmetric function
– source function
– spectral function
– status function
– step function
– storage function
– stream function
– successor function
– support function
– switching function
– terminal-decision function
– test function
– threshold function
– transcendental function
– transfer function
– transition function
– trial function
– truth function
– unconstrained function
– utility function
– variation of a function
– wave function
– weight function
– weighting function
– well-behaved function
– work function
– zeta function
almost bounded function — функция, ограниченная почти всюду
complementary error function — <math.> функция ошибок дополнительная
confluent hypergeometric function — <math.> функция гипергеометрическая вырожденная
contrast transfer function — <opt.> характеристика частотно-контрастная
cumulant generating function — производящая функция семиинвариантов
delta function response — импульсная переходная проводимость
distribution function analyzer — анализатор функции распределения
element of analytic function — элемент аналитической функции
function of bounded variation — функция с ограниченным изменением
incompletely defined function — не всюду определенная функция
inverse hyperbolic function — <geom.> ареафункция
linear discriminant function — <math.> функция дискриминантная линейная
moment generating function — <math.> производящая функция моментов
monotone non-decreasing function — монотонная неубывающая функция
monotone non-increasing function — монотонная невозрастающая функция
normalized coherence function — комплексная степень когерентности, <opt.> коэффициент когерентности
point spread function — <opt.> функция аппаратная, <opt.> функция рассеяния точки
probability density function — <math.> плотность вероятности, плотность распределения
quadratically integrable function — функция с интегрируемым квадратом
Rayleigh dissipation function — <opt.> функция диссипативная
Riemann zeta function — <math.> дзета-функция Римана
sourcewise representable function — истокообразно представленная функция
transfer function analyzer — анализатор передаточной функции
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84 ещё остаётся выяснить
•It remains to be seen whether the range achieved so far is small enough to be described by the theory.
Русско-английский научно-технический словарь переводчика > ещё остаётся выяснить
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85 полученный
•Nevertheless, what data have come to hand are highly instructive.
•Molecular orbitals like those deduced for benzene can be used as...
•The size and shape of a casting have considerable influence on the cooling rate and resulting microstructure.
•The information gained (or obtained) about this mechanism is of practical significance.
•The definition arrived at must...
•The greatest pressure realized in such experiments...
Русско-английский научно-технический словарь переводчика > полученный
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86 фактор
2) Biology: somatotropin release inhibiting factor3) Medicine: R factor R, osteoclast activating factor, plasmozyme, proserozyme (свёртывающей системы крови), prothrombin, resistance transfer factor R, sex factor F, superficial tissues heating agent, thrombinogen, thrombogen4) Military: value5) Engineering: TSH-releasing factor (гипоталамуса), coefficient, luteinizing hormone-releasing factor6) Construction: ratio7) Mathematics: cause, consideration8) Law: commission agent, commission merchant, element9) Diplomatic term: development10) Psychology: stress factor11) Information technology: quotient12) Oil: uncontrolled variable13) Genetics: gene14) Oil&Gas technology index15) leg.N.P. dealer16) Makarov: factor (движущая сила), factor (процесса), factor (см.тж. коэффициент), influence (влияющий) -
87 Г-351
ИДТИ/ПОЙТИ В ГОРУ VP fixed WO1. Also: ЛЕЗТЬ/ПОЛЕЗТЬ В ГОРУ coll, ПЕРЁТЬ В ГОРУ substand (subj: human to improve one's status or job, gain influence, importance, succeed in one's careerX идёт в гору » X is coming (moving) up in the worldX is rising in the world (rising higher and higher) X is making his way in the world (in limited contexts) X is climbing the ladder of success X is rising (moving) up the ladder of promotion X's stock is going up X is making headway X is doing very well for himself.Василий был на фронте со своей дивизией, потом - корпусом. Он шёл и шёл в гору - генерал, ордена, медали, - и всё больше пил (Аллилуева 1). Vasily was at the front with his division, and later his corps. He rose higher and higher. He became a general. He was awarded orders and medals. And he was drinking more and more (1a).У Сенатора был повар необычайного таланта, трудолюбивый, трезвый, он шёл в гору сам Сенатор хлопотал, чтоб его приняли в кухню государя, где тогда был знаменитый повар-француз (Герцен 1). The Senator had a cook, Alexey, a sober, industrious man of exceptional talent who made his way in the world. The Senator himself got him taken into the Tsar's kitchen, where there was at that time a celebrated French cook (1a).Петро быстро и гладко шёл в гору, получил под осень шестнадцатого года вахмистра, заработал, подлизываясь к командиру сотни, два креста и уже поговаривал в письмах о том, что бьётся над тем, чтобы послали его получиться в офицерскую школу (Шолохов 3)....Petro was rising quickly and smoothly up the ladder of promotion, in the autumn of 1916 he had received the rank of sergeant-major and earned himself two crosses by sucking up to the squadron commander, and now he spoke in his letters of trying to get himself sent to an officers' training school (3a).Складка брюк и та могла удостоверить, что Халыбьеву теперь не приходится весь день валяться на сальном диване, что он, наконец, пошёл в гору (Эренбург 2). The crease in his trousers alone proved that Halibieff no longer need spend his time sprawling on a greasy sofa, that he was at last making headway (2a).Щёкин спросил: «Говорят, твоя жена пошла в гору?» (Трифонов 1). "I hear that your wife's doing very well for herself," said Shchyokin (1a).2. ( subj: abstr (often дела) or a noun denoting an enterprise, business etc) to develop successfully, make progressX пошёл в гору — X was on the risethings were looking up X began to prosper (was prospering) (in limited contexts) X was on the increase X was going well.Вечером, в ожидании радиопереклички, они с Ганичевым подсчитали: подписка пошла в гору (Абрамов 1). In the evening, while waiting for the radio linkup, he (Lukashin) and Ganichev tallied the pledges and saw that things were looking up (1a).Лишь только вдовьины дела пошли в гору, вдову обложили таким налогом, что куроводство чуть-чуть не прекратилось... (Булгаков 10). As soon as the widow's affairs began to prosper, the government clapped such a tax upon her that her chicken-breeding activities were on the verge of coming to an end (10a).3. ( subj: a noun denoting stocks, securities etc) to increase in value, cost: Х-ы идут в гору - Xs are going upXs are soaring (rising, climbing).«Не имея курсов Нью-Йорка, трудно сказать что-нибудь определённое. Но я не продавал бы... Как только всё уляжется, эти бумаги пойдут в гору» (Эренбург 4). "It's impossible to say anything definite without having the New York quotations. But I wouldn't risk it. When everything calms down, those stocks will go up" (4a).(Бабакина:) Выигрышные билеты, душечка Зинаида Савишна, опять пошли шибко в гору (Чехов 4). (В.:) Lottery tickets are simply soaring again, darling (4b). -
88 идти в гору
• ИДТИ/ПОЙТИ В ГОРУ[VP; fixed WO]=====1. Also: ЛЕЗТЬ/ПОЛЕЗТЬ В ГОРУ coll, ПЕРЕТЬ В ГОРУ substand [subj: human]⇒ to improve one's status or job, gain influence, importance, succeed in one's career:- X is rising in the world < rising higher and higher>;- [in limited contexts] X is climbing the ladder of success;- X is rising < moving> up the ladder of promotion;- X is doing very well for himself.♦ Василий был на фронте со своей дивизией, потом - корпусом. Он шёл и шёл в гору - генерал, ордена, медали, - и всё больше пил (Аллилуева 1). Vasily was at the front with his division, and later his corps. He rose higher and higher. He became a general. He was awarded orders and medals. And he was drinking more and more (1a).♦ У Сенатора был повар необычайного таланта, трудолюбивый, трезвый, он шёл в гору; сам Сенатор хлопотал, чтоб его приняли в кухню государя, где тогда был знаменитый повар-француз (Герцен 1). The Senator had a cook, Alexey, a sober, industrious man of exceptional talent who made his way in the world. The Senator himself got him taken into the Tsar's kitchen, where there was at that time a celebrated French cook (1a).♦...Петро быстро и гладко шёл в гору, получил под осень шестнадцатого года вахмистра, заработал, подлизываясь к командиру сотни, два креста и уже поговаривал в письмах о том, что бьётся над тем, чтобы послали его подучиться в офицерскую школу (Шолохов 3)....Petro was rising quickly and smoothly up the ladder of promotion; in the autumn of 1916 he had received the rank of sergeant-major and earned himself two crosses by sucking up to the squadron commander, and now he spoke in his letters of trying to get himself sent to an officers' training school (3a).♦ Складка брюк и та могла удостоверить, что Халыбьеву теперь не приходится весь день валяться на сальном диване, что он, наконец, пошёл в гору (Эренбург 2). The crease in his trousers alone proved that Halibieff no longer need spend his time sprawling on a greasy sofa, that he was at last making headway (2a).♦ Щёкин спросил: "Говорят, твоя жена пошла в гору?" (Трифонов 1). "I hear that your wife's doing very well for herself," said Shchyokin (1a).2. [subj: abstr (often дела) or a noun denoting an enterprise, business etc]⇒ to develop successfully, make progress:- X began to prosper < was prospering>;- [in limited contexts] X was on the increase;- X was going well.♦ Вечером, в ожидании радиопереклички, они с Ганичевым подсчитали: подписка пошла в гору (Абрамов 1). In the evening, while waiting for the radio linkup, he [Lukashin] and Ganichev tallied the pledges and saw that things were looking up (1a).♦ Лишь только вдовьины дела пошли в гору, вдову обложили таким налогом, что куроводство чуть-чуть не прекратилось... (Булгаков 10). As soon as the widow's affairs began to prosper, the government clapped such a tax upon her that her chicken-breeding activities were on the verge of coming to an end (10a).3. [subj: a noun denoting stocks, securities etc]⇒ to increase in value, cost:- Xs are soaring (rising, climbing).♦ "Не имея курсов Нью-Йорка, трудно сказать что-нибудь определённое. Но я не продавал бы... Как только всё уляжется, эти бумаги пойдут в гору" (Эренбург 4). "It's impossible to say anything definite without having the New York quotations. But I wouldn't risk it. When everything calms down, those stocks will go up" (4a).♦ [Бабакина:] Выигрышные билеты, душечка Зинаида Савишна, опять пошли шибко в гору (Чехов 4). [В.:] Lottery tickets are simply soaring again, darling (4b).Большой русско-английский фразеологический словарь > идти в гору
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89 лезть в гору
• ИДТИ/ПОЙТИ В ГОРУ[VP; fixed WO]=====1. Also: ЛЕЗТЬ/ПОЛЕЗТЬ В ГОРУ coll, ПЕРЕТЬ В ГОРУ substand [subj: human]⇒ to improve one's status or job, gain influence, importance, succeed in one's career:- X is rising in the world < rising higher and higher>;- [in limited contexts] X is climbing the ladder of success;- X is rising < moving> up the ladder of promotion;- X is doing very well for himself.♦ Василий был на фронте со своей дивизией, потом - корпусом. Он шёл и шёл в гору - генерал, ордена, медали, - и всё больше пил (Аллилуева 1). Vasily was at the front with his division, and later his corps. He rose higher and higher. He became a general. He was awarded orders and medals. And he was drinking more and more (1a).♦ У Сенатора был повар необычайного таланта, трудолюбивый, трезвый, он шёл в гору; сам Сенатор хлопотал, чтоб его приняли в кухню государя, где тогда был знаменитый повар-француз (Герцен 1). The Senator had a cook, Alexey, a sober, industrious man of exceptional talent who made his way in the world. The Senator himself got him taken into the Tsar's kitchen, where there was at that time a celebrated French cook (1a).♦...Петро быстро и гладко шёл в гору, получил под осень шестнадцатого года вахмистра, заработал, подлизываясь к командиру сотни, два креста и уже поговаривал в письмах о том, что бьётся над тем, чтобы послали его подучиться в офицерскую школу (Шолохов 3)....Petro was rising quickly and smoothly up the ladder of promotion; in the autumn of 1916 he had received the rank of sergeant-major and earned himself two crosses by sucking up to the squadron commander, and now he spoke in his letters of trying to get himself sent to an officers' training school (3a).♦ Складка брюк и та могла удостоверить, что Халыбьеву теперь не приходится весь день валяться на сальном диване, что он, наконец, пошёл в гору (Эренбург 2). The crease in his trousers alone proved that Halibieff no longer need spend his time sprawling on a greasy sofa, that he was at last making headway (2a).♦ Щёкин спросил: "Говорят, твоя жена пошла в гору?" (Трифонов 1). "I hear that your wife's doing very well for herself," said Shchyokin (1a).2. [subj: abstr (often дела) or a noun denoting an enterprise, business etc]⇒ to develop successfully, make progress:- X began to prosper < was prospering>;- [in limited contexts] X was on the increase;- X was going well.♦ Вечером, в ожидании радиопереклички, они с Ганичевым подсчитали: подписка пошла в гору (Абрамов 1). In the evening, while waiting for the radio linkup, he [Lukashin] and Ganichev tallied the pledges and saw that things were looking up (1a).♦ Лишь только вдовьины дела пошли в гору, вдову обложили таким налогом, что куроводство чуть-чуть не прекратилось... (Булгаков 10). As soon as the widow's affairs began to prosper, the government clapped such a tax upon her that her chicken-breeding activities were on the verge of coming to an end (10a).3. [subj: a noun denoting stocks, securities etc]⇒ to increase in value, cost:- Xs are soaring (rising, climbing).♦ "Не имея курсов Нью-Йорка, трудно сказать что-нибудь определённое. Но я не продавал бы... Как только всё уляжется, эти бумаги пойдут в гору" (Эренбург 4). "It's impossible to say anything definite without having the New York quotations. But I wouldn't risk it. When everything calms down, those stocks will go up" (4a).♦ [Бабакина:] Выигрышные билеты, душечка Зинаида Савишна, опять пошли шибко в гору (Чехов 4). [В.:] Lottery tickets are simply soaring again, darling (4b).Большой русско-английский фразеологический словарь > лезть в гору
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90 переть в гору
• ИДТИ/ПОЙТИ В ГОРУ[VP; fixed WO]=====1. Also: ЛЕЗТЬ/ПОЛЕЗТЬ В ГОРУ coll, ПЕРЕТЬ В ГОРУ substand [subj: human]⇒ to improve one's status or job, gain influence, importance, succeed in one's career:- X is rising in the world < rising higher and higher>;- [in limited contexts] X is climbing the ladder of success;- X is rising < moving> up the ladder of promotion;- X is doing very well for himself.♦ Василий был на фронте со своей дивизией, потом - корпусом. Он шёл и шёл в гору - генерал, ордена, медали, - и всё больше пил (Аллилуева 1). Vasily was at the front with his division, and later his corps. He rose higher and higher. He became a general. He was awarded orders and medals. And he was drinking more and more (1a).♦ У Сенатора был повар необычайного таланта, трудолюбивый, трезвый, он шёл в гору; сам Сенатор хлопотал, чтоб его приняли в кухню государя, где тогда был знаменитый повар-француз (Герцен 1). The Senator had a cook, Alexey, a sober, industrious man of exceptional talent who made his way in the world. The Senator himself got him taken into the Tsar's kitchen, where there was at that time a celebrated French cook (1a).♦...Петро быстро и гладко шёл в гору, получил под осень шестнадцатого года вахмистра, заработал, подлизываясь к командиру сотни, два креста и уже поговаривал в письмах о том, что бьётся над тем, чтобы послали его подучиться в офицерскую школу (Шолохов 3)....Petro was rising quickly and smoothly up the ladder of promotion; in the autumn of 1916 he had received the rank of sergeant-major and earned himself two crosses by sucking up to the squadron commander, and now he spoke in his letters of trying to get himself sent to an officers' training school (3a).♦ Складка брюк и та могла удостоверить, что Халыбьеву теперь не приходится весь день валяться на сальном диване, что он, наконец, пошёл в гору (Эренбург 2). The crease in his trousers alone proved that Halibieff no longer need spend his time sprawling on a greasy sofa, that he was at last making headway (2a).♦ Щёкин спросил: "Говорят, твоя жена пошла в гору?" (Трифонов 1). "I hear that your wife's doing very well for herself," said Shchyokin (1a).2. [subj: abstr (often дела) or a noun denoting an enterprise, business etc]⇒ to develop successfully, make progress:- X began to prosper < was prospering>;- [in limited contexts] X was on the increase;- X was going well.♦ Вечером, в ожидании радиопереклички, они с Ганичевым подсчитали: подписка пошла в гору (Абрамов 1). In the evening, while waiting for the radio linkup, he [Lukashin] and Ganichev tallied the pledges and saw that things were looking up (1a).♦ Лишь только вдовьины дела пошли в гору, вдову обложили таким налогом, что куроводство чуть-чуть не прекратилось... (Булгаков 10). As soon as the widow's affairs began to prosper, the government clapped such a tax upon her that her chicken-breeding activities were on the verge of coming to an end (10a).3. [subj: a noun denoting stocks, securities etc]⇒ to increase in value, cost:- Xs are soaring (rising, climbing).♦ "Не имея курсов Нью-Йорка, трудно сказать что-нибудь определённое. Но я не продавал бы... Как только всё уляжется, эти бумаги пойдут в гору" (Эренбург 4). "It's impossible to say anything definite without having the New York quotations. But I wouldn't risk it. When everything calms down, those stocks will go up" (4a).♦ [Бабакина:] Выигрышные билеты, душечка Зинаида Савишна, опять пошли шибко в гору (Чехов 4). [В.:] Lottery tickets are simply soaring again, darling (4b).Большой русско-английский фразеологический словарь > переть в гору
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91 пойти в гору
• ИДТИ/ПОЙТИ В ГОРУ[VP; fixed WO]=====1. Also: ЛЕЗТЬ/ПОЛЕЗТЬ В ГОРУ coll, ПЕРЕТЬ В ГОРУ substand [subj: human]⇒ to improve one's status or job, gain influence, importance, succeed in one's career:- X is rising in the world < rising higher and higher>;- [in limited contexts] X is climbing the ladder of success;- X is rising < moving> up the ladder of promotion;- X is doing very well for himself.♦ Василий был на фронте со своей дивизией, потом - корпусом. Он шёл и шёл в гору - генерал, ордена, медали, - и всё больше пил (Аллилуева 1). Vasily was at the front with his division, and later his corps. He rose higher and higher. He became a general. He was awarded orders and medals. And he was drinking more and more (1a).♦ У Сенатора был повар необычайного таланта, трудолюбивый, трезвый, он шёл в гору; сам Сенатор хлопотал, чтоб его приняли в кухню государя, где тогда был знаменитый повар-француз (Герцен 1). The Senator had a cook, Alexey, a sober, industrious man of exceptional talent who made his way in the world. The Senator himself got him taken into the Tsar's kitchen, where there was at that time a celebrated French cook (1a).♦...Петро быстро и гладко шёл в гору, получил под осень шестнадцатого года вахмистра, заработал, подлизываясь к командиру сотни, два креста и уже поговаривал в письмах о том, что бьётся над тем, чтобы послали его подучиться в офицерскую школу (Шолохов 3)....Petro was rising quickly and smoothly up the ladder of promotion; in the autumn of 1916 he had received the rank of sergeant-major and earned himself two crosses by sucking up to the squadron commander, and now he spoke in his letters of trying to get himself sent to an officers' training school (3a).♦ Складка брюк и та могла удостоверить, что Халыбьеву теперь не приходится весь день валяться на сальном диване, что он, наконец, пошёл в гору (Эренбург 2). The crease in his trousers alone proved that Halibieff no longer need spend his time sprawling on a greasy sofa, that he was at last making headway (2a).♦ Щёкин спросил: "Говорят, твоя жена пошла в гору?" (Трифонов 1). "I hear that your wife's doing very well for herself," said Shchyokin (1a).2. [subj: abstr (often дела) or a noun denoting an enterprise, business etc]⇒ to develop successfully, make progress:- X began to prosper < was prospering>;- [in limited contexts] X was on the increase;- X was going well.♦ Вечером, в ожидании радиопереклички, они с Ганичевым подсчитали: подписка пошла в гору (Абрамов 1). In the evening, while waiting for the radio linkup, he [Lukashin] and Ganichev tallied the pledges and saw that things were looking up (1a).♦ Лишь только вдовьины дела пошли в гору, вдову обложили таким налогом, что куроводство чуть-чуть не прекратилось... (Булгаков 10). As soon as the widow's affairs began to prosper, the government clapped such a tax upon her that her chicken-breeding activities were on the verge of coming to an end (10a).3. [subj: a noun denoting stocks, securities etc]⇒ to increase in value, cost:- Xs are soaring (rising, climbing).♦ "Не имея курсов Нью-Йорка, трудно сказать что-нибудь определённое. Но я не продавал бы... Как только всё уляжется, эти бумаги пойдут в гору" (Эренбург 4). "It's impossible to say anything definite without having the New York quotations. But I wouldn't risk it. When everything calms down, those stocks will go up" (4a).♦ [Бабакина:] Выигрышные билеты, душечка Зинаида Савишна, опять пошли шибко в гору (Чехов 4). [В.:] Lottery tickets are simply soaring again, darling (4b).Большой русско-английский фразеологический словарь > пойти в гору
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92 полезть в гору
• ИДТИ/ПОЙТИ В ГОРУ[VP; fixed WO]=====1. Also: ЛЕЗТЬ/ПОЛЕЗТЬ В ГОРУ coll, ПЕРЕТЬ В ГОРУ substand [subj: human]⇒ to improve one's status or job, gain influence, importance, succeed in one's career:- X is rising in the world < rising higher and higher>;- [in limited contexts] X is climbing the ladder of success;- X is rising < moving> up the ladder of promotion;- X is doing very well for himself.♦ Василий был на фронте со своей дивизией, потом - корпусом. Он шёл и шёл в гору - генерал, ордена, медали, - и всё больше пил (Аллилуева 1). Vasily was at the front with his division, and later his corps. He rose higher and higher. He became a general. He was awarded orders and medals. And he was drinking more and more (1a).♦ У Сенатора был повар необычайного таланта, трудолюбивый, трезвый, он шёл в гору; сам Сенатор хлопотал, чтоб его приняли в кухню государя, где тогда был знаменитый повар-француз (Герцен 1). The Senator had a cook, Alexey, a sober, industrious man of exceptional talent who made his way in the world. The Senator himself got him taken into the Tsar's kitchen, where there was at that time a celebrated French cook (1a).♦...Петро быстро и гладко шёл в гору, получил под осень шестнадцатого года вахмистра, заработал, подлизываясь к командиру сотни, два креста и уже поговаривал в письмах о том, что бьётся над тем, чтобы послали его подучиться в офицерскую школу (Шолохов 3)....Petro was rising quickly and smoothly up the ladder of promotion; in the autumn of 1916 he had received the rank of sergeant-major and earned himself two crosses by sucking up to the squadron commander, and now he spoke in his letters of trying to get himself sent to an officers' training school (3a).♦ Складка брюк и та могла удостоверить, что Халыбьеву теперь не приходится весь день валяться на сальном диване, что он, наконец, пошёл в гору (Эренбург 2). The crease in his trousers alone proved that Halibieff no longer need spend his time sprawling on a greasy sofa, that he was at last making headway (2a).♦ Щёкин спросил: "Говорят, твоя жена пошла в гору?" (Трифонов 1). "I hear that your wife's doing very well for herself," said Shchyokin (1a).2. [subj: abstr (often дела) or a noun denoting an enterprise, business etc]⇒ to develop successfully, make progress:- X began to prosper < was prospering>;- [in limited contexts] X was on the increase;- X was going well.♦ Вечером, в ожидании радиопереклички, они с Ганичевым подсчитали: подписка пошла в гору (Абрамов 1). In the evening, while waiting for the radio linkup, he [Lukashin] and Ganichev tallied the pledges and saw that things were looking up (1a).♦ Лишь только вдовьины дела пошли в гору, вдову обложили таким налогом, что куроводство чуть-чуть не прекратилось... (Булгаков 10). As soon as the widow's affairs began to prosper, the government clapped such a tax upon her that her chicken-breeding activities were on the verge of coming to an end (10a).3. [subj: a noun denoting stocks, securities etc]⇒ to increase in value, cost:- Xs are soaring (rising, climbing).♦ "Не имея курсов Нью-Йорка, трудно сказать что-нибудь определённое. Но я не продавал бы... Как только всё уляжется, эти бумаги пойдут в гору" (Эренбург 4). "It's impossible to say anything definite without having the New York quotations. But I wouldn't risk it. When everything calms down, those stocks will go up" (4a).♦ [Бабакина:] Выигрышные билеты, душечка Зинаида Савишна, опять пошли шибко в гору (Чехов 4). [В.:] Lottery tickets are simply soaring again, darling (4b).Большой русско-английский фразеологический словарь > полезть в гору
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93 important
im'po:tənt((negative unimportant) having great value, influence or effect: an important book/person/occasion; It is important that you arrive here on time.) importante- importance
important adj importantetr[ɪm'pɔːtənt]1 (gen) importante■ it's not important no importa, no tiene importancia2 (influential) de categoríaimportant [ɪm'pɔrtənt] adj: importanteadj.• de categoría adj.• importante adj.• morrocotudo, -a adj.• significado, -a adj.• substancial adj.• sustancial adj.• transcendente adj.ɪm'pɔːrtṇt, ɪm'pɔːtṇtadjective importantethese services are important to the community — estos servicios tienen gran importancia para la comunidad
[ɪm'pɔːtǝnt]ADJ importanteit sounds/looks important — parece importante
to try to look important — pej darse tono or importancia
he told Henry to touch nothing, and more important, to say nothing — le dijo a Henry que no tocase nada y, lo que era más importante, que no dijese nada
•
to become important — cobrar importancia•
your opinion is equally important — tu opinión es igualmente importante or es de igual importancia•
to make sb feel important — hacer que algn se sienta importante•
it is important for everyone to be here on time — es importante que todo el mundo esté aquí a la hora•
the important thing is... — lo importante es...•
it was important to me to know — para mí era importante saberlo* * *[ɪm'pɔːrtṇt, ɪm'pɔːtṇt]adjective importante -
94 opinion
ə'pinjən1) (what a person thinks or believes: My opinions about education have changed.) opinión2) (a (professional) judgement, usually of a doctor, lawyer etc: He wanted a second opinion on his illness.) opinión3) (what one thinks of the worth or value of someone or something: I have a very high opinion of his work.) opinión•- be of the opinion that- be of the opinion
- in my
- your opinion
- a matter of opinion
opinion n opiniónwhat's your opinion of the new manager? ¿qué opinas del nuevo gerente?
opinión sustantivo femenino opinion; cambió de opinión he changed his mind; la opinión pública public opinion
opinión sustantivo femenino opinion: siempre está cambiando de opinión, she's always changing her mind ' opinión' also found in these entries: Spanish: adherirse - antinuclear - apoyarse - apreciación - asesorar - aventurar - cambio - certera - certero - concepto - consejo - criterio - decantar - decir - discutible - disidencia - ecuánime - emitir - encuesta - entender - fama - idea - impresión - incluso - judicatura - juicio - manifestar - mí - opinar - opositor - opositora - opuesta - opuesto - para - parecer - pericial - prender - previa - previo - pronunciarse - prospección - prudente - pulsar - ratificar - según - sentir - sesgar - solicitar - someter - sondeo English: about-face - about-turn - advance - adverse - approve of - argue - belief - book - change - colour - currency - current - dead - decided - differ - discount - editorial - esteem - estimation - feeling - find - frank - glowing - groundswell - high - inflated - initially - judge - judgement - judgment - like-minded - low - mind - minority - mirror - misguided - mixed - moderate - one-sided - opinion - opinion poll - opposing - opposite - outlook - partisan - poll - position - prerogative - prevail - prevailingtr[ə'pɪnɪən]■ what's your opinion of the new goalkeeper? ¿qué opinas del nuevo portero?2 (evaluation, estimation) opinión nombre femenino, concepto3 (professional judgement, advice) opinión nombre femenino profesional\SMALLIDIOMATIC EXPRESSION/SMALLin my opinion en mi opinión, a mi juicio, a mi parecerto be a matter of opinion ser discutibleto be of the opinion that... opinar que...to have a difference of opinion with somebody discrepar con alguiento have a high/low opinion of somebody tener buen/mal concepto de alguienopinion poll encuestaopinion [ə'pɪnjən] n: opinión fn.• concepto s.m.• consulta s.f.• dictamen s.m.• entender s.m.• idea s.f.• juicio s.m.• opinión s.f.• parecer s.m.• sentir s.m.• vista s.f.• voz (Voto) s.f.ə'pɪnjən1) c ( belief) opinión fwhat's your opinion? — ¿qué opinas?, ¿qué te parece?, ¿cuál es tu opinión or parecer?
to be of the opinion that — ser* de la opinión or del parecer de que
in my opinion — en mi opinión, a mi parecer, a mi juicio
opinion ON o ABOUT something — opinión sobre or acerca de algo
opinion OF something/somebody: what's your opinion of the plan/of Robinson? ¿qué opina del plan/de Robinson?, ¿qué opinión le merece el plan/Robinson?; to have a good o high/poor o low opinion of something/somebody — tener* buena/mala opinión de algo/alguien
2) c (evaluation, judgment) opinión f3) u ( of body of people) opinión f[ǝ'pɪnjǝn]opinion is moving away from the nuclear option — el consenso de opinión está dejando de lado la opción nuclear
1. N1) (=belief, view) opinión fwhat's your opinion of him? — ¿qué opinas de él?, ¿qué opinión te merece?
what's your opinion of this book? — ¿qué opinas de este libro?, ¿qué opinión te merece este libro?
well, that's my opinion — por lo menos eso pienso yo
•
to ask sb's opinion (on or about sth) — pedir a algn su opinión or parecer (sobre or acerca de algo)when I want your opinion I'll ask for it! — ¡cuando quiera saber tu opinión, te la pediré!
if you ask my opinion, he's hiding something — mi opinión es que está ocultando algo
•
there are differences of opinion as to what happened — hay discordancia or discrepancia de opiniones respecto a lo que pasó•
to form an opinion of sth/sb — formarse una opinión sobre algo/algnmany people have very strong opinions about this — mucha gente tiene opiniones muy definidas sobre or acerca de esto
she held the opinion that... — opinaba que...
to have a high or good opinion of sth/sb — tener un alto concepto de algo/algn, tener muy buena opinión de algo/algn
to have a poor or low opinion of sth/sb — tener un bajo concepto de algo/algn, tener muy mala opinión de algo/algn
I haven't much of an opinion of him — no tengo un alto concepto de él, no tengo muy buena opinión de él
•
in my opinion — en mi opinión, a mi juicio•
it's a matter of opinion — es cuestión de opiniones•
to be of the opinion that... — opinar que...2) (=judgment) opinión f•
we need an expert opinion — necesitamos la opinión de un experto•
could you give us your professional opinion? — ¿nos puede dar su opinión (como) profesional?•
to seek a second opinion — pedir una segunda opinión3) (=the prevailing view) opinión fhe is in a position to influence opinion — está en una posición en la que puede ejercer influencia sobre las opiniones
•
medical opinion was divided over the case — la opinión médica estaba dividida con respecto al casoconsensus, public 3.•
they are trying to turn world opinion against the United States — están intentando poner al mundo entero en contra de Estados Unidos2.CPDopinion former, opinion maker N — formador(a) m / f de opinión
opinion poll N — sondeo m (de opinión)
opinion survey N — encuesta f de opinión
* * *[ə'pɪnjən]1) c ( belief) opinión fwhat's your opinion? — ¿qué opinas?, ¿qué te parece?, ¿cuál es tu opinión or parecer?
to be of the opinion that — ser* de la opinión or del parecer de que
in my opinion — en mi opinión, a mi parecer, a mi juicio
opinion ON o ABOUT something — opinión sobre or acerca de algo
opinion OF something/somebody: what's your opinion of the plan/of Robinson? ¿qué opina del plan/de Robinson?, ¿qué opinión le merece el plan/Robinson?; to have a good o high/poor o low opinion of something/somebody — tener* buena/mala opinión de algo/alguien
2) c (evaluation, judgment) opinión f3) u ( of body of people) opinión f -
95 wichtig
Adj. important; es ist mir sehr wichtig it’s very important to me, it means a lot to me; das ist nur halb so wichtig that’s not so important; etw. ( sehr) wichtig nehmen take s.th. (very) seriously, attach (great) importance to s.th.; sich ( sehr) wichtig nehmen take o.s. very seriously; er macht sich oder er tut gern wichtig ( mit) he likes to show off (about oder with); du machst dich doch nur wichtig! you’re just showing off; der hat’s oder hat sich aber wichtig! he really thinks a lot of himself!; er kommt sich wichtig vor he likes to think he’s important; ein wichtiges Gesicht machen put on a very serious face; nichts Wichtigeres zu tun haben als... have nothing better to do than...; das Wichtigste ist... the most important thing is* * *weighty; important; essential* * *wịch|tig ['vIçtɪç]1. adjimportantWichtigeres zu tun haben — to have more important things to do, to have better things to do
2. advsich selbst/etw (zu) wichtig nehmen — to take oneself/sth (too) seriously
See:→ wichtigmachen, wichtigtun* * *1) importantly2) ((negative unimportant) having great value, influence or effect: an important book/person/occasion; It is important that you arrive here on time.) important* * *wich·tig[ˈvɪçtɪç]1. (bedeutsam) importantW\wichtigeres zu tun haben to have more important things to donichts W\wichtigeres zu tun haben, als... to have nothing better to do than...▪ das W\wichtigste the most important thing[s]eine \wichtige Miene aufsetzen to put on an air of importance* * *Adjektiv importantes ist mir wichtig zu wissen, ob... — it is important to me to know if...
nichts Wichtigeres zu tun haben[, als...] — (auch iron.) have nothing better to do [than...]
sich wichtig machen od. tun — (ugs. abwertend) be full of one's own importance
* * *wichtig adj important;es ist mir sehr wichtig it’s very important to me, it means a lot to me;das ist nur halb so wichtig that’s not so important;etwas (sehr) wichtig nehmen take sth (very) seriously, attach (great) importance to sth;sich (sehr) wichtig nehmen take o.s. very seriously;der hat’s oderhat sich aber wichtig! he really thinks a lot of himself!;er kommt sich wichtig vor he likes to think he’s important;ein wichtiges Gesicht machen put on a very serious face;nichts Wichtigeres zu tun haben als … have nothing better to do than …;das Wichtigste ist … the most important thing is* * *Adjektiv importantes ist mir wichtig zu wissen, ob... — it is important to me to know if...
nichts Wichtigeres zu tun haben[, als...] — (auch iron.) have nothing better to do [than...]
sich wichtig machen od. tun — (ugs. abwertend) be full of one's own importance
* * *adj.big adj.grave adj.important adj.momentous adj.necessary adj.relevant adj.weighty adj. adv.importantly adv.momentously adv.vitally adv.weightily adv. -
96 important
im'po:tənt((negative unimportant) having great value, influence or effect: an important book/person/occasion; It is important that you arrive here on time.) viktig, betydningsfull- importanceviktigadj. \/ɪmˈpɔːt(ə)nt\/1) viktig, vesentlig, betydningsfull2) ( om sak) viktig, presserende, maktpåliggende3) ( nedsettende) viktig, fordringsfull, pretensiøsin several important respects på flere vesentlige punkter -
97 scale
I skeil noun1) (a set of regularly spaced marks made on something (eg a thermometer or a ruler) for use as a measure; a system of numbers, measurement etc: This thermometer has two scales marked on it, one in Fahrenheit and one in Centigrade.) skala2) (a series or system of items of increasing or decreasing size, value etc: a wage/salary scale.) (lønns)stige, -skala3) (in music, a group of notes going up or down in order: The boy practised his scales on the piano.) skala, oktav4) (the size of measurements on a map etc compared with the real size of the country etc shown by it: In a map drawn to the scale 1:50,000, one centimetre represents half a kilometre.) målestokk5) (the size of an activity: These guns are being manufactured on a large scale.) (i stor) målestokk/skalaII skeil verb(to climb (a ladder, cliff etc): The prisoner scaled the prison walls and escaped.) klatre opp/over, bestigeIII skeil noun(any of the small thin plates or flakes that cover the skin of fishes, reptiles etc: A herring's scales are silver in colour.) skjell- scalymåle--------målestokk--------skala--------skjellIsubst. \/skeɪl\/1) ( også overført) vektskål2) ( også scales) vekthold the scales even være en upartisk dommerin the scale på spillthrow into the scales legge i vektskålenturn the scale(s) eller tip the scales være tungen på vektskålen, gjøre utslaget, være utslagsgivendeveieIIsubst. \/skeɪl\/1) skala, målestokk2) ( gradert system) skala, trinn, regulativ, tariff3) ( musikk) toneskala, skala4) ( gammeldags) stige, trapp, rangstige (overført)be high in the social scale stå høyt på den sosiale rangstigeon a large scale i stor målestokkon the scale of i målestokk, i skala• this map is on the scale of 1 to 50,000dette kartet er i målestokk 1: 50 000out of scale uproporsjonaltpractise scales øve (seg på) skalaenrun up the scale spille en oktavsink in the social scale synke på de sosiale rangstigeto scale skalatro, i riktig målestokkIIIsubst. \/skeɪl\/1) skjell2) flak, (tynn) skive, blad (av metall e.l.)3) tynt skall, belegg4) ( teknikk) slagg, glødeskall5) ( også boiler scale) kjelestein6) tannstein7) ( også scale insect) forklaring: en av flere arter i insektunderordenen plantesugere, Homoptera, særlig i overfamilien skjoldlus, Coccidaeremove the scales from someone's eyes åpne noens øyne, fjerne skjellene fra noens øynethe scales fell from someone's eyes ( om å forstå eller bli bevisst noe) skjell falt fra noens øyne• when I heard what she had to say, scales fell from my eyesda jeg hørte hva hun hadde å si, falt skjell fra mine øyneIVverb \/skeɪl\/veie, måleVverb \/skeɪl\/1) bestige, klatre opp langs, klatre opp i, klatre opp på, storme2) ( militærvesen) storme3) gradere, tegne i riktig målestokk, ordne etter en skala4) ha samme skala, ha samme målestokk5) ( EDB) skalerescale down nedjustere, sette gradvis ned ( om tegning e.l.) forminske (proporsjonalt) ( overført) trappe nedscale new heights nå nye høyderscale something back redusere noescale up oppjustere, sette gradvis opp ( om tegning e.l.) forstørre (proporsjonalt) ( overført) trappe oppVIverb \/skeɪl\/1) skrape skjell av2) falle av (som skjell), flasse, smuldre i flak3) dekkes av skjell4) ( om fyrkjele) banke kjelestein av, rense5) ( om tannstein) skrape bort, rense6) (amer.) kaste smutt med -
98 económico1
1 = economic, financial, fiscal, monetary, monied, pecuniary, budget, moneyed.Ex. Generally, the availability of centralised cataloguing records will, if the economic aspects are favourable, encourage uniformity.Ex. SIA in the United Kingdom covers information on travel and transport, economics in EEC countries, construction of nuclear power stations, and financial information.Ex. The effect of fiscal pressures is particularly evident for government on-line systems, such as DOE/RECON.Ex. For example, if the local currency is Belgian francs, monetary amount are always entered in whole francs.Ex. This will shift the dynamics of information flow to policymakers to favour monied special interests, which threatens the democratic process.Ex. George Watson Cole refers to his mental derangement and pecuniary embarrassment.Ex. The aricle has the title ' budget CD-Rewritable drives: to get the best deal, buy a CD-RW drive that's not top of the line'.Ex. It is generally recognized that collecting money from moneyed deadbeats is as much a social problem as street thuggery.----* apoyo económico = financial backing.* ayuda económica = fund assistance, financial assistance, grant money, grant, cash grant.* bache económico = economic doldrums.* brigada de delitos económicos = fraud squad.* burbuja económica = price bubble.* capacidad económica = earning capacity, earning power.* capital económico = financial capital.* Clasificación Industrial General de las Actividades Económicas = General Industrial Classification of Economic Activities (NACE).* clima económico = economic climate.* comprobación de las necesidades económicas = means-testing, means test.* comprobar las necesidades económicas = means test.* Comunidad Económica Europea (CEE) = European Economic Community (EEC).* con poco recursos económicos = low-budget.* crisis económica = economic crisis, economic slump, difficult economic times, economic depression, economic doldrums.* crisis económica mundial = global economic slump.* cuestión económica = economic issue, financial issue.* depresión económica = economic depression, economic doldrums.* de recesión económica = recessionary.* desastre económico = financial disaster, economic disaster.* desde un punto de vista económico = economically.* de un modo económico = economically.* donación económica = monetary donation.* donación económica de fundación = endowment fund.* económico-técnico = economic-technical.* eficacia económica = economic efficiency.* ejercicio económico = business year, accounting year.* en tiempos de recesión económica = in recessionary times.* equiparación económica = economic levelling.* estatus económico = economic status.* evaluación de las necesidades económicas = means-testing, means test.* evaluar las necesidades económicas = means test.* fondo económico = funds.* hastiado de la recesión económica = recession-weary.* historiador económico = economic historian.* incertidumbre económica = economic uncertainty.* índice económico = economic index.* influencia económica = economic influence.* información económica = business news.* informe económico = economic report.* interés económico = economic interest.* mala racha económica = economic doldrums.* medida económica = economic measure.* memoria económica = economic report.* modelo económico = economic model.* necesidad económica = economic necessity, economic need.* nivelación económica = economic levelling.* no económico = non-economic [noneconomic].* pasar apuros económicos = lead + a precarious existence.* política económica = political economy.* político-económico = politico-economic.* presión económica = economic pressure.* que se concede en función de las necesidades económicas = means-tested.* recesión económica = economic recession, difficult economic times, economic depression.* recortes económicos = economic retrenchment.* recuperación económica = economic recovery.* reforma económica = economic reform.* respaldo económico = financial backing.* riesgo económico = financial risk.* sanción económica = economic penalty, economic sanction.* sistema económico = economic system.* situación económica = economic status.* situación económica, la = economics of the situation, the.* socioeconómico = socioeconomic [socio-economic].* teoría económica = economic theory.* trastorno económico = economic upheaval.* valor económico = economic value, monetary worth. -
99 permanente2
2 = lingering, perennial, permanent, lasting, enduring, non-volatile [nonvolatile], abiding, standing, enduringly + Adjetivo, continuing, ongoing [on-going].Ex. Another lingering misconception is that reference work is restricted to reference libraries.Ex. Housing has become a perennial problem in Britain.Ex. Abstracts planned primarily as alerting devices may be shorter than those abstracts which are to be stored for permanent reference.Ex. Only as his experience grew did this young man see that what he did was littered as much, if not more, with failure as it was crowned with success of a lasting kind.Ex. Archives are set of non-current archival documents preserved, with or without selection, by those responsible for their creation or by their successors for their own use or by other organizations because of their enduring value.Ex. A data warehouse is a subject-oriented, integrated, time-variant, nonvolatile collection of data in support of management's decision making process.Ex. The revision and correction of reference works is an abiding concern to the librarian and the user.Ex. A standing reproach to all librarians is the non-user.Ex. Thus we need money, intellectual property agreements, and library collaborations to build the massive and accessible collections of enduringly valuable cultural resources that I am proposing.Ex. They are likely to influence the future function of DC, and the way in which the scheme will evolve, but since there will be a continuing need for shelf arrangement, DC will remain necessary.Ex. This study has many implications for an ongoing COMARC effort beyond the present pilot project because it is evident that a very small number of libraries can furnish machine-readable records with full LC/MARC encoding.----* conferencia permanente = standing conference.* decisión permanente = permanent arrangement.* hacer permanente = render + permanent.* más permanente = longer-lasting.* orden permanente de pago = standing account.* papel permanente = durable paper.* primer molar permanente = first molar.* PURL (Localizador Uniforme Permanente de Recursos) = PURL (Persistent Uniform Resource Locator).* ser algo permanente = be here to stay.* servicio de actualización permanente = current awareness, current-awareness service. -
100 político2
2 = political.Nota: Adjetivo.Ex. The majority of the CC Space isolate schedules consist of political divisions of the world.----* actividad política = political activity.* agenda política = political agenda.* agitación política = political upheaval.* analista político = political commentator, political analyst.* ardid político = political stunt.* asociación política = political body.* brazo político = political arm.* caricaturista político = political cartoonist.* ciencias políticas = political science.* clase política = political class.* coalición política = coalition politics, political coalition.* comentarista político = political commentator.* cometer un suicidio político = commit + political suicide.* controversia política = political controversy.* convicción política = political persuasion.* corrección política = political correctness.* corresponsal político = political reporter, political correspondent.* cuerpo político, el = body politic, the.* cuestión política = political issue.* debate político = political discussion, political debate.* de dos partidos políticos = bipartisan [bi-partisan].* derechos políticos = political rights.* descontento político = political unrest.* desde el punto de vista político = politically.* discurso político = political discourse, political speech, spin.* disentir político = political dissent.* disturbios políticos = political unrest.* división política = political division.* elección política = political election.* élite política, la = political elite, the.* escándalo político = political scandal.* espectro político, el = political spectrum, the.* experiencia política = political experience.* figura política = political figure.* fuerza política = political force.* inestabilidad política = political instability.* influencia política = political influence.* intriga política = political intrigue.* malestar político = political unrest.* maraña política = political thicket.* militante político = politically active, political activist.* movimiento político = political movement.* personaje político = political figure.* político-económico = politico-economic.* político-histórico = politico-historical.* politólogo, cientista político = political scientist.* presión política = political pressure.* preso político = political prisoner.* prisionero político = political prisoner.* propaganda política = political propaganda.* rectitud política = political correctness.* reforma política = political reform.* refugiado político = political refugee.* régimen político = political regime.* reo político = political prisoner.* reportero político = political reporter, political correspondent.* retórica política = political rhetoric.* revolución política = political revolution.* riesgo político = political risk.* rollo político = spin.* sátira política = political satire.* signo político = political persuasion.* sistema político = political system.* solución política = political solution.* subversión política = subversive action, politically subversive action.* suicidio político = political suicide.* tecnológicopolítico = techno-political.* tecnopolítico = techno-political.* tema de aprovechamiento político = political football.* transición política = political transition.* unión política = political union.* valor político = political value.
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