-
41 end
1) конец, окончание, завершение || кончать(ся); заканчивать(ся); завершать(ся) || концевой, конечный2) край, оконечность; концевая часть; наконечник3) торец, торцевая поверхность; торцевая стенка4) крышка; дно; днище ( ёмкости) || устанавливать крышку или дно; мн. ч. концы (донышко и крышка жестяной консервной банки)5) головка (напр. шатуна)6) разрушение; гибель7) ребро; лезвие ( инструмента)8) горн. забой ( подготовительный)9) остаток; крайняя фракция ( начальная или конечная)10) мн. ч. основные нити, основа ( ткани)12) матем. предел•end of core life — конец кампании активной зоны ( ядерного реактора)end of dislocation — выход дислокаций ( на поверхность)end of lock — голова судоходного шлюзаabnormal end of task — вчт. аварийное прекращение( выполнения) задания-
abutting ends
-
air end
-
approach end
-
back end of fuel cycle
-
back end
-
ball end
-
ballpoint lever end
-
basic end
-
batten ends
-
battered rail end
-
beet end
-
belly end
-
bent ends
-
big end
-
bitter end
-
blind end
-
blunt end
-
boot end
-
bottom end
-
box end
-
box pipe end
-
built-in end
-
business end
-
butt end
-
butted fiber end
-
cap end
-
capped end
-
cast-steel underframe end
-
charge end
-
cleared end
-
cold end
-
commutator end
-
conditioning end
-
connecting rod end
-
control cable end
-
corrugated steel end
-
coupler shank rear end
-
crop end
-
crosscut end
-
cutting end
-
dead end
-
deal ends
-
delivery end
-
development end
-
discharge end
-
dished end
-
drawing end
-
drive end
-
driven end
-
drop end
-
dry end
-
dull ends
-
egg end
-
electrode end
-
entry end
-
exit end
-
externally upset end
-
eye end
-
far end
-
feed end
-
feeder end
-
female end of pipe
-
fining end
-
finishing end
-
fixed end
-
flared end
-
flat-seat nozzle end
-
front end of the fuel cycle
-
front end
-
fully framed end
-
gable end
-
gate end
-
gathering end
-
graphite end
-
head end
-
heavy ends
-
hinged end
-
hipped end
-
hot end
-
internally upset end
-
joint end
-
lapped ends
-
leading end
-
lean end of column
-
light ends
-
loading end
-
male end of pipe
-
melting end
-
near end
-
nose end
-
outlet end
-
outshore end of breakwater
-
pin pipe end
-
piped end
-
piston ring end
-
plain pipe end
-
pointed end
-
port end
-
preinsulated terminal end
-
pusher end
-
rear end
-
receiving end
-
reeling end
-
reference end
-
refining end
-
return end
-
rod end
-
roof end
-
round end
-
running end
-
sealed end
-
seed end
-
sending end
-
shank end
-
shield end
-
shoreward end of breakwater
-
shorted end
-
shouldered end
-
siding end
-
sleeper head end
-
soldered end
-
spigot end
-
standing-off end
-
stub end
-
sugar end
-
switch rail end
-
tail end
-
terminal end
-
throw-off end
-
top end
-
trailing end
-
upstream end
-
valve stem end
-
warm end
-
waste end
-
wear end
-
wire end
-
wobbler end
-
working end -
42 level
1) уровень || устанавливать (регулировать) уровень3) энергетический уровень, уровень энергии4) степень5) градация10) нивелир || нивелировать11) уровень, ватерпас || устанавливать по уровню13) значение ( расчётного параметра)15) планировать, производить планировку ( грунта); разравнивать16) выравнивать(ся) ( о цвете)17) ровно ложиться ( о краске); растекаться с образованием ровной поверхности ( о краске или лаке)19) связь, радио громкость21) горизонтальный полёт || лететь горизонтально•to level off — 1. достигать равновесия; стабилизировать(ся) 2. выпрямлять ( кривую) 3. выравнивать ( положение воздушного судна) 4. приближаться к предельному значению 5. планировать; разравнивать 6. устанавливаться на постоянном уровне;to remain level — выдерживать горизонтальное положение;to reverse a level end-for-end — менять местами концы уровня;-
actuation level
-
addressing level
-
adit level
-
aerodrome level
-
air level
-
alert level
-
allowable level
-
ambient light level
-
ambient noise level
-
amplitude levels
-
amplitude-modulation noise level
-
approach noise level
-
ash level
-
atomic energy level
-
atomic level
-
audio-signal output level
-
average picture level
-
average sidelobe level
-
background level
-
background noise level
-
backlobe level
-
backup water level
-
band level
-
band-gap level
-
base level
-
basic impulse level
-
behavioral level
-
benchmark level
-
bin-filling level
-
binocular level
-
black level
-
blacker-than-black level
-
black-out level
-
bound level
-
breath sample level
-
bubble level
-
builder's level
-
bulk trap level
-
burden level
-
calibration level
-
carpenter's level
-
carrier level
-
carrier noise level
-
certificated noise level
-
charge level
-
charge-storage level
-
chroma level
-
circuit noise level
-
cleanliness level
-
cloud level
-
commanded speed level
-
concentration level
-
condemnation level
-
condensation level
-
confidence level
-
constraint level
-
contamination level
-
control program level
-
conversion level
-
corona level
-
cracking level
-
crosscut level
-
cross-product level
-
cruising level
-
crusher level
-
curb level
-
cutoff level
-
dam crest level
-
datum level
-
decision level
-
deep-lying level
-
deep level
-
defect level
-
derating level
-
device level
-
direct current level
-
direct sound level
-
donor level
-
doping level
-
downstream water level
-
drainage level
-
drawdown level
-
drive level
-
dumpy level
-
dust level
-
Egault level
-
electrical level of vacancy
-
electromagnetic interference level
-
energy level
-
engineer's level
-
equilibrium-xenon level
-
excitation level
-
exploration level
-
failure rate level
-
failure level
-
Fermi characteristic energy level
-
Fermi level
-
first-order level
-
flight level
-
float level
-
flood-control storage level
-
fluid level
-
foreplate level
-
formation level
-
foundation level
-
free energy level
-
freezing level
-
fuel irradiation level
-
geodetic level
-
geostrophic wind level
-
glass level
-
grade level
-
gray level
-
ground level
-
ground vibrational level
-
groundwater level
-
gyro level
-
half-tide level
-
hand level
-
haulage level
-
headwater level
-
heat-treated strength level
-
high injection level
-
highest water level
-
high-water level
-
hum level
-
illumination level
-
impounded water level
-
impulse insulation level
-
impurity level
-
injection level
-
input level
-
insulation level
-
integration level
-
intensity level
-
interference level
-
internal surge level
-
interrupt level
-
intrinsic level
-
invert level
-
inverted level
-
light level
-
line level
-
loadout level
-
local level
-
logical level
-
loudness level
-
lower level
-
low-pressure level
-
low-water level
-
luminance level
-
main level
-
manning level
-
mantle level
-
masking level
-
mason's level
-
mass activity cleanliness level
-
maximum controllable level
-
maximum flood level
-
maximum operating level
-
maximum rated sound-power level
-
maximum recording level
-
maximum water level
-
mean annoyance level
-
measurement level
-
mechanic's level
-
meniscus level
-
metal level
-
metastable level
-
mezzanine level
-
minimum drawdown level
-
mining level
-
multiplet level
-
nesting level
-
neutron level
-
no activity cleanliness level
-
noise equivalent level
-
noise level
-
normal level
-
normal maximum operating level
-
normal pool level
-
normaltopwater level
-
normalwater level
-
nose swab level
-
occupational level
-
occupied level
-
octane level
-
oil level
-
operating level
-
operational cleanliness level
-
output level
-
overload level
-
particulate level
-
peak level
-
peak recording level
-
peak signal level
-
peak white level
-
pedestal level
-
pendulum level
-
perceived noise level
-
permissible level
-
phonon level
-
plumb level
-
pollution level
-
power level
-
power monitoring level
-
power spectrum level
-
PPM level
-
precise level
-
predetermined level
-
pressure level
-
priority level
-
production level
-
protective level
-
pumping level
-
quantization level
-
quieting level
-
radiation level
-
reactor power level
-
received signal level
-
recording level
-
redundancy level
-
reference fare level
-
reference level
-
reliability level
-
resonance level
-
response level
-
reverberant sound level
-
river-bed level
-
safe-health level
-
saturation level
-
sea level
-
self-leveling level
-
sensation level
-
sidelobe level
-
siege level
-
significance level
-
slack level
-
slag level
-
snorkel level
-
solar flux level
-
sound pressure level
-
sound level
-
speech level
-
spirit level
-
stage level
-
staggered flight levels
-
standard isobaric level
-
static level
-
steady-state noise level
-
stress intensity level
-
striding level
-
summer oil level
-
surface level
-
susceptibility level
-
switching surge level
-
switching-surge protective level
-
sync level
-
tailwater level
-
target level of safety
-
testing level
-
thermal noise level
-
threshold level
-
tilting level
-
toxicity level
-
transition level
-
transmission level
-
trigger level
-
upper level
-
upstream level
-
user level
-
vacuum level
-
variable quantizing level
-
ventilation level
-
vibration level
-
voltage level
-
volume units level
-
water level
-
white level
-
winter oil level
-
working level
-
wye level
-
Y-level
-
zero level
-
zero transmission level -
43 signal
1) сигнал || сигнализировать, передавать сигналы2) оповещение3) событие ( в программе)•-
absolute stop signal
-
accelerating signal
-
accompanying sound signal
-
acknowledgement signal
-
acoustic signal
-
actuating signal
-
addressing signal
-
address signal
-
advance signal
-
alarm signal
-
alternate mark inversion signal
-
amplitude-modulated signal
-
amplitude-shift keyed signal
-
analog signal
-
angle-modulated signal
-
anisochronous signal
-
antipodal signal
-
arrival signal
-
attention signal
-
audible signal
-
audio signal
-
axis designation signal
-
B signal
-
background signal
-
back-to-normal signal
-
backup signal
-
band-limited signal
-
baseband signal
-
beam indexing signal
-
bell signal
-
bidirectional signal
-
binary signal
-
bipolar signal
-
black signal
-
black-and-white signal
-
blackout signal
-
blanketing signal
-
blanking signal
-
blank-out signal
-
blocking signal
-
block-section signal
-
bracket signal
-
brightness signal
-
broadband signal
-
broadcasting television signal
-
busy back signal
-
busy signal
-
B-Y signal
-
cab signal
-
calibration signal
-
calling-on signal
-
call-on signal
-
carry signal
-
caution signal
-
chirp signal
-
chroma signal
-
clear signal
-
clear-back signal
-
clear-forward signal
-
clearing signal
-
clipped signal
-
clock signal
-
code signal
-
color bar signal
-
color burst sync signal
-
color identification signal
-
color signal
-
color television signal
-
color-difference signal
-
color-separation signal
-
common-mode signal
-
complete video signal
-
composite color video signal
-
composite picture signal
-
composite synchronization signal
-
composite video signal
-
compressed signal
-
conflicting signal
-
constant-amplitude signal
-
contact detection signal
-
contaminating signal
-
continuous-phase signal
-
control signal
-
convolved signal
-
correlated signal
-
critical axis distance signal
-
cross-hatch signal
-
crosstalk signal
-
cue signal
-
danger signal
-
dark signal
-
data signal
-
day signal
-
decadic signal
-
decrease signal
-
departure signal
-
detected signal
-
detection signal
-
deterministic signal
-
difference signal
-
differential-mode signal
-
digital signal
-
digital television signal
-
digital video signal
-
directional signal
-
directivity signal
-
disable signal
-
discernible signal
-
disconnect signal
-
disk signal
-
distance-representing signal
-
distant switch signal
-
distinguishable signal
-
dither signal
-
diversity signal
-
Doppler-shift signal
-
Doppler signal
-
double-sideband signal
-
drive signal
-
driving signal
-
dwarf semaphore signal
-
echoed signal
-
echo signal
-
emergency signal
-
enable signal
-
enciphered signal
-
end-of-impulsing signal
-
end-of-pulsing signal
-
end-of-conversion signal
-
engage signal
-
erase signal
-
error signal
-
facsimile signal
-
failed signal
-
false signal
-
fault signal
-
feed stop signal
-
feedback signal
-
field synchronization signal
-
filtered signal
-
fixed signal
-
flashing signal
-
flight urgency signal
-
floodlight signal
-
fluctuating signal
-
fog repeater signal
-
foreground signal
-
four-aspect signal
-
free-line signal
-
frequency-hopped signal
-
frequency-modulated signal
-
frequency-shift keyed signal
-
friendly signal
-
G signal
-
gate signal
-
gating signal
-
ghost signal
-
grade signal
-
grinding torque error signal
-
ground signal
-
guard signal
-
hand signal
-
hang-up signal
-
high-level signal
-
holding signal
-
home signal
-
homing signal
-
hopping signal
-
hump light signal
-
hump signal
-
I signal
-
identification signal
-
ident signal
-
idle identification signal
-
impulse signal
-
increase signal
-
inhibiting signal
-
initiate shift signal
-
in-phase signal
-
in-position signal
-
input signal
-
insertion test signal
-
interface signal
-
interfering signal
-
interlocked signal
-
intermediate signal
-
interrupt signal
-
isochronous signal
-
jamming signal
-
junction signal
-
keying signal
-
leave signal
-
left-hand signal
-
level crossing signal
-
light signal
-
limited signal
-
line clear signal
-
line signal
-
line synchronization signal
-
line-frequency control signal
-
line-identification signal
-
locked-on signal
-
locking signal
-
logic signal
-
longitudinal time and control signal
-
low-level signal
-
luminance signal
-
main home signal
-
marshaling signal
-
medium-approach signal
-
microwave signal
-
minimum-phase signal
-
mixed synchronization signal
-
modulating signal
-
monitoring signal
-
monitor signal
-
motion signal
-
multiburst signal
-
multichannel signal
-
multiple frequency signal
-
multiplexed signal
-
narrow-band signal
-
night signal
-
noise signal
-
noise-free signal
-
noise-like signal
-
nominal white signal
-
nonband-limited signal
-
nonminimum-phase signal
-
normal-mode signal
-
numeral signal
-
off/on signal
-
off-hook signal
-
on-hook signal
-
opposing signal
-
output signal
-
PAL line-identification signal
-
partial-response signal
-
permissive signal
-
phase-modulated signal
-
phase-shift keyed signal
-
pickup signal
-
picture signal
-
pilot signal
-
playback signal
-
point signal
-
polar signal
-
position error signal
-
position signal
-
prescribed signal
-
pressure feedback signal
-
probe's signal
-
probe signal
-
probing signal
-
proceed signal
-
protection signal
-
pseudonoise signal
-
pseudorandom signal
-
pseudo-ternary signal
-
pulse and bar signal
-
pulsed signal
-
pulse signal
-
Q signal
-
quadrature signal
-
quantized signal
-
R signal
-
radio-frequency signal
-
radio signal
-
random signal
-
ranging signal
-
reading signal
-
read signal
-
rectified signal
-
reference signal
-
reference white signal
-
reminder signal
-
request signal
-
restrictive signal
-
retract signal
-
return video signal
-
returned signal
-
return signal
-
RGB signal
-
right-hand signal
-
ring signal
-
ring-back signal
-
road crossing signal
-
robust signal
-
route signal
-
run-in signal
-
R-Y signal
-
safety signal
-
sampled signal
-
saw-tooth signal
-
scrambled signal
-
searchlight signal
-
seizing signal
-
sense signal
-
series-mode signal
-
service signal
-
shading compensation signal
-
shadow signal
-
shunt signal
-
signal of distress
-
silhouette signal
-
sine signal
-
single-sideband signal
-
sinusoidal signal
-
sonar signal
-
sound signal
-
sounding signal
-
sound-program signal
-
speech signal
-
spread-spectrum signal
-
spurious signal
-
square-wave signal
-
square signal
-
start signal
-
starting signal
-
start-stop signal
-
startup signal
-
station light signal
-
stop signal
-
stop-and-proceed signal
-
strobe signal
-
suppressed-carrier signal
-
swept signal
-
switch signal
-
synchronizing signal
-
sync signal
-
system pressure signal
-
target signal
-
television broadcast signal
-
television sound signal
-
test line signal
-
test signal
-
testing signal
-
test-pattern signal
-
three-aspect signal
-
through signal
-
time signal
-
time-and-control signal
-
timing signal
-
tool change signal
-
track signal
-
train order signal
-
train tail signal
-
transverse-mode signal
-
triggering signal
-
trigger signal
-
trouble signal
-
tunnel signal
-
two-head signal
-
two-position signal
-
U signal
-
undesired signal
-
unvoiced signal
-
unwanted signal
-
urgent signal
-
V signal
-
velocity feedback signal
-
velocity signal
-
vertical interval test signal
-
vestigial sideband signal
-
video signal
-
visible signal
-
voice signal
-
voiced signal
-
W signal
-
warning signal
-
wayside automatic signal
-
wayside signal
-
weather signal
-
wideband signal
-
window signal
-
write signal
-
Y signal -
44 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
45 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
46 input
1) ввод
2) вохдный
3) забираемый
4) приход
5) воздействие входное
6) входной сигнал
7) затраты на производстве
8) затрата
9) затрачиваемый
10) исходный
11) поглощение
12) подача
13) потребление
14) вводимый
15) сообщаемый
16) поступающий
17) доставляемый
– complementing input
– data input
– energy input
– floating input
– heat input
– input action
– input admittance
– input alphabet
– input amplifier
– input analysis
– input capacitance
– input characteristic
– input circuit
– input conductance
– input coordinate
– input current
– input data
– input device
– input digit
– input element
– input equation
– input immittance
– input impedance
– input information
– input inversion
– input language
– input limiter
– input line
– input medium
– input parameter
– input power
– input process
– input pulse
– input punch
– input quantity
– input rearrangement
– input register
– input resistance
– input resonator
– input shaft
– input signal
– input stage
– input tape
– input transformer
– input unit
– input variable
– input vector
– input voltage
– input weights
– input well
– manual input
– microphone input
– power input
– program input
– punched car input
– random input
– step input
– sync input
– test input
– trial input
– vocal input
– voice input
input capacitance increase — <electr.> эффект Миллера
input space approach — <comput.> метод пространств входных массивов
optimizing input drive — <metal.> задатчик входа
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47 line
1) линия
2) выкладывать
3) линь
4) строка
5) строчка
6) урез
7) футеровать
8) черта
9) веревочный
10) вызывающий
11) <geom.>ось
12) прямая
13) конвейер
14) очередь
15) хвост
16) проводить линию
17) линейчатый
18) ряд
19) трос
20) поточный
21) рядный
22) контур
23) график
24) кривая
25) трубопровод
26) серия
27) футеровка
28) прокладывать
29) проложить
30) обкладывать
31) обложить
32) облицовывать
– absorption line
– aclinic line
– acoustic line
– across line
– address line
– displacement line
– dotted line
– double line
– double-circuit line
– draft line
– drain line
– draw a line
– drive line
– drop-out line
– emission line
– frost line
– fuel line
– full line
– fusion line
– gas line
– generating line
– geodetic line
– get off the line
– glide line
– glue line
– gorge line
– grid line
– half-wave line
– heading line
– heave a line
– heaving line
– heavy line
– hold the line
– ideal line
– impulse line
– incoming line
– indoor gas line
– input line
– instruction line
– intercepting line
– invisible line
– involution on a line
– line image
– line in fraction
– line insulator
– line integral
– line interference
– margin line
– maser line
– matched line
– word line
– zero line
– zeroic line
automatic production line — <industr.> линия автоматическая
calculated line of resistance — расчетная линия сопротивления
coaxial supply line — < radio> фидер коаксиальный
equalized delay line — линия задержки с корректированной характеристикой
fiber-optics communication line — <commun.> линия связи волоконно-оптическая
irregular line of a transformation — иррегулярная прямая преобразования
line of least resistance — <phys.> линия наименьшего сопротивления
line of precise level — <geod.> линия точного нивелирования
multiple resonant line — эндовибратор многоцилиндровый, эндовибратор полицилиндрический
slotted section line — <tech.> линия щелевая
surface wave line — < radio> линия поверхностной волны
tapped delay line — <electr.> линия задержки дискретная, секционная линия задержки
video line booster — <phot.> видеоусилитель добавочный
water-oil interface line — <energ.> контур водонефтяного контакта
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48 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
49 signal
1) сигнал
2) семафорить
3) <electr.> колебание
4) сигнальный
5) давать сигнал
6) сигнализировать
7) событие
8) импульс
– aggregate signal
– analog signal
– apply signal
– approach signal
– audio signal
– banner signal
– binary signal
– busy signal
– call-on signal
– coded signal
– correcting signal
– correction signal
– delay signal
– desired signal
– distress signal
– driving signal
– dwarf signal
– erasure signal
– error signal
– four-aspect signal
– gating signal
– ghost signal
– home signal
– hump signal
– in-phase signal
– input signal
– keying signal
– light signal
– local-oscillator signal
– modulating signal
– monitor signal
– monitoring signal
– monochrome signal
– multifrequency signal
– normal-mode signal
– output signal
– overshoot of signal
– passage of signal
– peak signal
– pilot signal
– pot signal
– quantized signal
– radio-frequency signal
– reject a signal
– request signal
– restrictive signal
– ringing signal
– rubout signal
– selective signal
– signal aspect
– signal bridge
– signal case
– signal check
– signal comparator
– signal compression
– signal conditioner
– signal detection
– signal device
– signal diode
– signal distance
– signal duration
– signal element
– signal field
– signal flag
– signal flare
– signal frequency
– signal indication
– signal intelligence
– signal limiting
– signal line
– signal loss
– signal matrix
– signal motor
– signal normalization
– signal officer
– signal oscillator
– signal path
– signal perception
– signal post
– signal power
– signal presentation
– signal quantization
– signal range
– signal read-through
– signal regeneration
– signal restitution
– signal restoration
– signal strength
– signal threshold
– signal to subscriber
– signal tracing
– signal voltage
– signal waveform
– signal wire
– single-sideband signal
– slope of a signal
– smashboard signal
– speech signal
– spurious signal
– steady signal
– steady-state signal
– super-sandcastle signal
– telegraph signal
– telephone signal
– television signal
– time signal
– trimmer signal
– tuning signal
– voice-frequency signal
– wayside signal
– wideband signal
– wig-wag signal
– write signal
airborne signal company — <commun.> авиарота связи
automatic signal transmitter — <commun.> автомат подачи сигналов
block signal station — < railways> пост блокировочный
grade crossing signal — < railways> сигнал переездный
hump repeater signal — < railways> сигнал горочный повторительный
inner home signal — < railways> сигнал входной добавочный
phase-shift keyed signal — <commun.> сигнал фазоманипулированный
signal increases in frequency — сигнал увеличивается по частоте
signal marker light — < railways> сигнал световой отличительный
signal propagation velocity — < radio> скорость распространения сигналов
signal shaping network — <electr.> контур исправления сигнала
signal strength flotation — флуктуация интенсивности сигнала
signal strength meter — < radio> измеритель силы сигнала
switch signal lever — < railways> рукоятка стрелочного указателя
telemetry signal demodulator — демодулятор телеметрического сигнала
trimmer signal lever — < railways> рукоятка указателя путей
zero signal current — <electr.> ток покоя
-
50 DVA
1) Медицина: двухэнергетическое исследование латеральной и фронтальной проекций позвоночника, технология DVA, Dual-Energy Vertebral Assesment2) Военный термин: Department of Veterans' Affairs, design verification article3) Техника: differential voltage amplifier, drive available4) Британский английский: Транспортное Агенство (Driver & Vehicle Agency)5) Кино: Dynamic Visibility Analysis6) Физиология: Distance Visual Acuity7) Вычислительная техника: дистанционный векторный алгоритм, дистанционный векторный метод8) Геофизика: глубинно-скоростной анализ (depth velocity analysis)9) Транспорт: Diverse Vector Area10) СМИ: Digital Voice Assistant, Direct Video Access11) Сетевые технологии: distance vector algorithm, distant vector approach12) Авиационная медицина: dynamic visual acuity -
51 buddy file
Общая лексика: образ данных, виртуальная копия меньшего размера не является действующей без оригинала ("Lightroom" approach is to apply changes to a buddy file (or a sidecar file) kept with an image, that allows not to take much space on a hard drive) -
52 can-do
[ˌkæn'duː]1) Общая лексика: исполнительный2) Разговорное выражение: решительный (Americans' drive and can-do approach)3) Американизм: исполнительный и энергичный -
53 sidecar file
Общая лексика: образ данных, виртуальная копия меньшего размера не является действующей без оригинала ("Lightroom" approach is to apply changes to a sidecar file (or a buddy file) kept with an image, that allows not to take much space on a hard drive) -
54 office
n1) контора, канцелярия, офис; ведомство, бюро, учреждение2) pl службы ( помещения)3) служба4) услуга5) должность6) властные полномочия, власть•to accept the renewal of one's term of office — соглашаться на возобновление мандата
to approach the end of one's term of office — приближаться к концу своего пребывания у власти
to be halfway through one's term of office — отработать половину срока пребывания на посту
to be in office — занимать пост; быть у власти
to bug an office — устанавливать подслушивающие устройства в канцелярии / офисе
to call smb to the Foreign Office — вызывать кого-л. в Министерство иностранных дел ( Великобритания)
to complete one's term of office — завершить пребывание на посту
to confirm smb in office for life — утверждать кого-л. на посту пожизненно
to continue in office — продолжать исполнять свои обязанности; оставаться у власти
to dismiss smb from one's office — освобождать кого-л. от занимаемого поста
to enter (upon) / to get into / to step into / to take office — вступать в должность; приходить к власти
to extend the term of office — продлевать полномочия / мандат
to hand over one's office to smb — передавать кому-л. свою должность
to install / to put smb in office — ставить кого-л. у власти
to institute smb in(to) an office — назначать кого-л. на должность
to leave office — уходить со службы / с должности / в отставку, покидать свой пост
to pass one's office to smb — передавать власть кому-л.
to permit no more than two terms in any elected office — разрешать занимать любую выборную должность не более двух сроков
to reinstate smb in his / her former office — восстанавливать кого-л. в прежней должности
to release smb from office — отстранять кого-л. от власти
to relieve smb of one's office — снимать кого-л. с работы
to relinquish office — уходить со службы / с должности / в отставку, покидать свой пост
to remove smb from office on a bloodless coup — отстранять кого-л. от власти в результате бескровного переворота
to restore smb to office — восстанавливать кого-л. в должности
to run for an office — баллотироваться, быть выдвинутым (куда-л.), выставлять свою кандидатуру
to serve out one's full term of office — проработать полный срок пребывания на посту
to stand for office — баллотироваться на какой-л. пост
to swear smb in / into office — приводить кого-л. к присяге ( обычно президента при вступлении в должность)
to try to negotiate the removal from office of smb — пытаться договориться об отстранении кого-л. от власти
- administrator's officeto win office — побеждать на выборах, приходить к власти
- arms procurement office
- assumption of office
- brief period in office
- briefing office
- Colonial Office
- Commonwealth Office
- Congressional Budget Office
- Conservative Party's central office
- curtailment of one's term of office
- departure from office
- editorial office
- elected office
- elective office
- Executive Office of the President
- Executive Office of the Secretary-General
- fall from office
- field office
- Foreign and Commonwealth Office
- foreign office
- Foreign Office
- good offices
- government offices
- he was continued in office
- head principal office
- highest judicial offices
- holder of an office
- Home Office
- House of Lords Record Office
- impropriety in office
- in office
- inquiry office
- judicial offices
- Justice's Office of Professional Responsibility
- legal advice office
- limit of 10 years on the term in office
- main offices of state
- Major's office
- military procurator's office
- misdemeanor in office
- newspaper office
- office accommodation
- office facilities
- office hours
- office man
- office number
- Office of Counter-terrorism of the State Department
- Office of General Services
- Office of Legal Affairs
- Office of Management and Budget
- Oval Office
- Parliament Office
- political office
- post-and-telegraph office
- prime minister's office
- printing office
- public office
- public procurator's office
- purchasing office
- Record Office
- rector's office
- Regional office
- renewal of term of office
- rotation of office
- Russian Visa and Registration for Foreigners Office
- statistics office
- tenure of office
- term of office
- time in office
- trade office
- trade promotion office
- treasurer's office
- UBO
- Unemployment Benefit Office
- unfit to hold office
- vice-chancellor's office
- War Office
- White House Office -
55 indicator
1) индикатора) прибор или устройство для визуального, звукового, тактильного или одорологического отображения воспринимаемой информацииб) дисплейг) признак наличия или отсутствия; сопутствующий процесс или явлениед) знак или средство указания; указательная надписье) вчт флаг, признак2) стрелочный или световой указатель ( измерительного прибора)•- airspeed indicator
- alphabet indicator
- alphameric indicator
- alphanumeric indicator
- antenna position indicator
- attitude indicator
- automatic direction indicator
- azel indicator
- azimuth-elevation indicator
- azimuth-stabilized plan-position indicator
- B-indicator
- bearing indicator - C-indicator
- call indicator
- capacitance level indicator
- cathode-ray indicator
- cathode-ray tube indicator
- cathode-ray tuning indicator
- ceiling-height indicator
- character indicator
- chargeable time indicator
- clearing indicator
- coherent moving-target indicator
- colorama tuning indicator
- column indicator - continuous-reading indicator
- course-line indicator
- course-line deviation indicator
- crossed-pointer indicator
- CRT indicator
- D-indicator
- delayed plan-position indicator
- density indicator
- depression-deviation indicator
- depth-deviation indicator
- dew-point indicator
- digital indicator
- direct indicator
- direction indicator
- direction finder bearing indicator
- direct-reading indicator
- drive activity indicator
- drop indicator
- E-indicator
- echo-Doppler indicator
- electroluminescent indicator - elevation-position indicator - failure indicator
- fault indicator
- flight indicator
- flight-path deviation indicator
- frequency indicator
- G-indicator
- gamma-ray level indicator
- glow-discharge indicator
- ground indicator
- ground-position indicator
- H-indicator
- height-position indicator - in-lock indicator
- J-indicator
- K-indicator
- key status indicator
- L-indicator
- landing-direction indicator
- level indicator
- local indicator
- loran indicator
- luminescent indicator
- M-indicator
- message indicator
- mnemonic indicator
- mode indicator
- moving-target indicator
- multiple LED tuning indicator
- N-indicator
- needle indicator
- neon indicator
- neutralizing indicator
- noncoherent moving-target indicator
- null indicator
- null-frequency indicator
- numeric indicator
- off-center plan-position indicator - optical groove locating indicator
- output indicator
- overload indicator
- overrange indicator
- P-indicator
- panoramic indicator
- plan-position indicator - radar indicator
- radar-coverage indicator
- radiation indicator
- radio magnetic indicator
- range indicator - remote indicator
- resonance indicator
- resonant-circuit-type frequency indicator
- RF indicator
- ring indicator
- RMI indicator
- shadow tuning indicator
- sign indicator
- solid-state frequency indicator
- standing-wave indicator
- status indicator
- supervisory indicator
- tape-position indicator
- terrain-clearance indicator
- to-from indicator
- tuning indicator
- visual approach slope indicator
- visual Doppler indicator - volume indicator
- volume-unit indicator
- VU indicator
- wind indicator
- zone-beat indicator
- zone-position indicator -
56 indicator
1) индикатора) прибор или устройство для визуального, звукового, тактильного или одорологического отображения воспринимаемой информацииб) дисплейг) признак наличия или отсутствия; сопутствующий процесс или явлениед) знак или средство указания; указательная надписье) вчт. флаг, признак2) стрелочный или световой указатель ( измерительного прибора)•- airborne moving-target indicator
- air-position indicator
- airspeed indicator
- alpha meric indicator
- alpha numeric indicator
- alphabet indicator
- antenna position indicator
- attitude indicator
- automatic direction indicator
- azel indicator
- azimuth-elevation indicator
- azimuth-stabilized plan-position indicator
- bearing deviation indicator
- bearing indicator
- B-indicator
- blown-fuse indicator
- call indicator
- capacitance level indicator
- cathode-ray indicator
- cathode-ray tube indicator
- cathode-ray tuning indicator
- ceiling-height indicator
- character indicator
- chargeable time indicator
- C-indicator
- clearing indicator
- coherent moving-target indicator
- colorama tuning indicator
- column indicator
- communication zone indicator
- continuous indicator
- continuous-reading indicator
- course-line deviation indicator
- course-line indicator
- crossed-pointer indicator
- CRT indicator
- delayed plan-position indicator
- density indicator
- depression-deviation indicator
- depth-deviation indicator
- dew-point indicator
- digital indicator
- D-indicator
- direct indicator
- direction finder bearing indicator
- direction indicator
- direct-reading indicator
- drive activity indicator
- drop indicator
- echo-Doppler indicator
- E-indicator
- electroluminescent indicator
- electronic position indicator
- elevation-deviation indicator
- elevation-position indicator
- expanded plan-position indicator
- failure indicator
- fault indicator
- F-indicator
- flight indicator
- flight-path deviation indicator
- frequency indicator
- gamma-ray level indicator
- G-indicator
- glow-discharge indicator
- ground indicator
- ground-position indicator
- height-position indicator
- height-range indicator
- H-indicator
- I-indicator
- in-lock indicator
- J-indicator
- key status indicator
- K-indicator
- landing-direction indicator
- level indicator
- L-indicator
- local indicator
- loran indicator
- luminescent indicator
- message indicator
- M-indicator
- mnemonic indicator
- mode indicator
- moving-target indicator
- multiple LED tuning indicator
- needle indicator
- neon indicator
- neutralizing indicator
- N-indicator
- noncoherent moving-target indicator
- null indicator
- null-frequency indicator
- numeric indicator
- off-center plan-position indicator
- omnibearing indicator
- open-center plan-position indicator
- optical groove locating indicator
- output indicator
- overload indicator
- overrange indicator
- panoramic indicator
- P-indicator
- plan-position indicator
- position indicator
- power-level indicator
- precision plan-position indicator
- proximity warning indicator
- radar indicator
- radar-coverage indicator
- radiation indicator
- radio magnetic indicator
- range indicator
- range-height indicator
- recording level indicator
- remote indicator
- resonance indicator
- resonant-circuit-type frequency indicator
- RF indicator
- ring indicator
- RMI indicator
- shadow tuning indicator
- sign indicator
- solid-state frequency indicator
- standing-wave indicator
- status indicator
- supervisory indicator
- tape-position indicator
- terrain-clearance indicator
- to-from indicator
- tuning indicator
- visual approach slope indicator
- visual Doppler indicator
- visual glide path indicator
- visual-tuning indicator
- volume indicator
- volume-unit indicator
- VU indicator
- wind indicator
- zone-beat indicator
- zone-position indicatorThe New English-Russian Dictionary of Radio-electronics > indicator
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57 position
1) позиция; положение, заданное положение; координата || устанавливать в положение, устанавливать в заданное положение, позиционировать2) расположение•at a specified position — в заданной позиции; в заданном положении
to bring into an active position — выводить в рабочую позицию, выводить в рабочее положение
to position down — перемещать вниз, перемещаться вниз
to hold the position — сохранять положение, сохранять заданное положение
to manually position — позиционировать вручную; устанавливать вручную
- on positionto position up — перемещать вверх, перемещаться вверх
- out position
- absolute ordinate slide position
- active position
- actual position
- actuated position
- advanced position
- angular position
- article-capturing position
- at-rest position
- axial position
- best running position
- bevel position
- blank position
- broach position
- broaching position
- buffer position
- carousel positions
- Cartesian positions
- center position
- check position
- clearance position
- closed position
- command position
- commanded drive position
- commanded position
- continuous path position
- coordinate position
- cradle position
- cut-off position
- cutter axial position
- cutting position
- datum position
- dead center position
- defined position
- demand position
- desired load/unload position
- desired position
- disengaging position
- docking position
- down position
- downhand position
- downwardmost position
- dressing position
- dwell position
- dynamic position
- end position
- equally-spaced positions
- equilibrium position
- exchange position
- extreme position
- farthest position
- farthest withdrawn position
- feed position
- fetch position
- final position
- finger-closed position
- finger-open position
- first position
- flat position
- full finger-open position
- full retract position
- full-open position
- fully retracted position
- gaging position
- grasping position
- gravity position
- grind position
- grinding position
- grinding wheel datum position
- gripping position
- home position
- inactive position
- indexed position
- initial position
- initial setup position
- innermost position
- inoperative position
- input position
- instantaneous position
- jaw-loading position
- joint position
- lattice position
- levitating position
- lifted-up position
- lift-off position
- live-tool position
- load/unload position
- locked position
- locking position
- lower position
- lowered position
- lowermost position
- machine tool reference position
- machining position
- manual-off position
- manual-on position
- meshing position
- mid position
- mid-point position
- mid-travel position
- miter position
- neutral position
- nonoperating position
- offset position
- open position
- operating position
- operation-terminating position
- operative position
- operator position
- origin position
- outermost position
- out-of-reach position
- out-of-the way position
- out-of-tolerance position
- output position
- overhead position
- pallet buffer position
- pallet position
- pallet stand position
- pallet storage position
- pallet-loading position
- park position
- parked position
- part interchange position
- part pickup position
- peak-damage position
- pick-up position
- position of load application
- position of minimum out-of-true running
- position of rest
- positive position
- preadjusted cutting position
- prearranged position
- predetermined position
- prepulse position
- prescribed position
- preset position
- previous tool change position
- programmed approach position
- raised position
- ready position
- ready-to-change position
- ready-to-replace position
- ready-to-work position
- reference position
- reference target position
- referenced position
- registered position
- regulating unit position
- relative position
- release position
- reset position
- rest position
- retracted position
- retrieval position
- ring stable position
- robot pick-up position
- robot's position
- rotary tooling position
- rotational position
- running position
- runout position
- safe position
- scanning position
- service position
- setpoint position
- shaft position
- sloping position
- stable equilibrium position
- stall position
- standard position
- standby position
- start position
- static tooling position
- stop position
- storage position
- subreference position
- target levitating position
- target position
- task position
- tilted position
- tool change position
- tool home position
- tool tip position
- tool-gripping position
- tooling buffer position
- tool-loading position
- tool-releasing position
- tool's position
- true position of axis
- true position
- TSS null position
- unknown position
- unlocked position
- unlocking position
- up position
- updated position
- uppermost position
- upwardmost position
- valve position
- waiting position
- weld position
- welding position
- work loading/unloading position
- working position
- workpiece grinding position
- workpiece-loading position
- Z-axis return position
- zero positionEnglish-Russian dictionary of mechanical engineering and automation > position
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58 side
1) сторона; бок; боковая поверхность || боковой2) уклон•- approach sideto machine on one side — обрабатывать ( заготовку) с одной стороны
- back side of through bore
- bottom side
- carrying side
- coast side
- component side
- compressive side
- concave side
- convex side
- delivery side
- demand side
- discharge side of cylinder
- discharge side
- drag side of mold
- drive side
- driving side of belt
- engaging side
- high side of range
- in-bound side of the FMS
- ingoing side of cylinder
- leading side
- leakage oil side
- loaded side
- low side of range
- opposing sides
- out-bound side of the FMS
- parted-off side
- pressure side of blade
- pressure side
- pull side
- return side
- right side
- right-hand side
- rod side of piston
- running-off side
- running-on side
- side of chain
- side of column
- side of the tool
- slack side
- solder side
- straight side
- suction side
- table side
- tensile side
- trailing side
- unload side
- unwork side
- vacuum side of blade
- work side
- wrong sideEnglish-Russian dictionary of mechanical engineering and automation > side
-
59 '4. Сложные слова
1. Слова, образованные на уровне словосочетания (некоторые из них авторские, т. е. впервые в статьях, романах). Модель: a go-go – дискотека.across-the-board-agreement – всеобъемлющее соглашениеall-or-none – категоричныйall-time-favourite – длительно популярныйalso-ran – проигравший (участник соревнования)any-old-how – любым способом(an) anything-goes-attitude (approach) – нетребовательность, неразборчивостьapple-pie-virtues – традиционные американские добродетели(a) Battle-of-Britain-pilot – летчик, участвовавший в боях за Британию во II мировой войнеbe-all, (and) end-all – наваждениеbright-eyed and bushy-tailed – живой, готовый к действию, подвижный (как белка)coffee-table-book – подарочное изданиеdoc(s)-in-a-box – медпункт при торговом центреdo-or-die – стараться изо всех силdo-re-mi (do-re-me) – деньгиdo's and don't's – правила (ср. рус. «... льзя и нельзя»)(the) drink-drive-breath-test – проверка дыхания на алкоголь для допуска к вождению машины(the) eat-and-thrust side (of the Parliamentary debate) – опыт (парламентских дебатов), предполагающий умение «пожирать противника» и наносить ударыedge-of-the-chair-suspense – нетерпение читателя, читающего приключенческий роман (novel of suspense), узнать о развитии событийgo-getting – уверенный в победеgo-no-go – нерешительный(a) gone-to-ruin (farmhouse) – развалившийся, запущенный (фермерский дом)high-rise-flat – квартира в высотном домеhome-beautifuls – домашний наряд (халат и туфли)kiss-and-tell – мемуары о частной жизниleast-worst – выбираемый как наименьшее злоloadsamoney – огромное, бросающееся в глаза богатствоmeat-and-potatoes – самое важное(a) must-see-film – фильм, который обязательно надо посмотретьnickel-in-the-slot-machine – торговый автоматonce-over-lightly – работа «спустя рукава», беглое ознакомлениеover-the-toppery – броскость в одежде и поведенииpay-your-way – хозрасчетныйpeace-and-order officers – блюстители порядкаbroam-a-phone – портативный телефонsmall-tooth-comb – тщательное расследование, «прочесывание»stick-to-it-ive – настойчивый, неотвязныйwarts-and-all – приемлемо, несмотря на все недостаткиwith-it – современныйwrongo – неприемлемый, нежелательный; человек из преступного мира2. Слова, образованные на уровне предложения (часто авторские или сленговые). Модель: do-it-yourself-er – 'умелец' (сделай сам).don't-call-us-we'll-call-you manner – обращение к претенденту на вакантную должность в конце интервью с работодателем (не звоните, вам позвонят)hug-me-tight – плотно прилегающая шерстяная кофточкаJohnny-be-good – полицейский, блюститель законаJohnnie-come-lately – недавно поступивший на работу сотрудник(a kind of) know-it-all snicker – насмешливое хихиканье всё знающего человека(the) papa-knows-best-in-all-matters theory – теория о том, что отец лучше всех во всем разбираетсяwannabee (want to be) – желающий походить на своего кумираwhatsis (what's his name) – как его там (как его зовут)whatsisface – как там егоwhatchamacallit – как мне это (его) называтьwhereitat – центр деятельности, самое главное местоwhodunit (who has done it) – детективный роман -
60 '4. Сложные слова
1. Слова, образованные на уровне словосочетания (некоторые из них авторские, т. е. впервые в статьях, романах). Модель: a go-go – дискотека.across-the-board-agreement – всеобъемлющее соглашениеall-or-none – категоричныйall-time-favourite – длительно популярныйalso-ran – проигравший (участник соревнования)any-old-how – любым способом(an) anything-goes-attitude (approach) – нетребовательность, неразборчивостьapple-pie-virtues – традиционные американские добродетели(a) Battle-of-Britain-pilot – летчик, участвовавший в боях за Британию во II мировой войнеbe-all, (and) end-all – наваждениеbright-eyed and bushy-tailed – живой, готовый к действию, подвижный (как белка)coffee-table-book – подарочное изданиеdoc(s)-in-a-box – медпункт при торговом центреdo-or-die – стараться изо всех силdo-re-mi (do-re-me) – деньгиdo's and don't's – правила (ср. рус. «... льзя и нельзя»)(the) drink-drive-breath-test – проверка дыхания на алкоголь для допуска к вождению машины(the) eat-and-thrust side (of the Parliamentary debate) – опыт (парламентских дебатов), предполагающий умение «пожирать противника» и наносить ударыedge-of-the-chair-suspense – нетерпение читателя, читающего приключенческий роман (novel of suspense), узнать о развитии событийgo-getting – уверенный в победеgo-no-go – нерешительный(a) gone-to-ruin (farmhouse) – развалившийся, запущенный (фермерский дом)high-rise-flat – квартира в высотном домеhome-beautifuls – домашний наряд (халат и туфли)kiss-and-tell – мемуары о частной жизниleast-worst – выбираемый как наименьшее злоloadsamoney – огромное, бросающееся в глаза богатствоmeat-and-potatoes – самое важное(a) must-see-film – фильм, который обязательно надо посмотретьnickel-in-the-slot-machine – торговый автоматonce-over-lightly – работа «спустя рукава», беглое ознакомлениеover-the-toppery – броскость в одежде и поведенииpay-your-way – хозрасчетныйpeace-and-order officers – блюстители порядкаbroam-a-phone – портативный телефонsmall-tooth-comb – тщательное расследование, «прочесывание»stick-to-it-ive – настойчивый, неотвязныйwarts-and-all – приемлемо, несмотря на все недостаткиwith-it – современныйwrongo – неприемлемый, нежелательный; человек из преступного мира2. Слова, образованные на уровне предложения (часто авторские или сленговые). Модель: do-it-yourself-er – 'умелец' (сделай сам).don't-call-us-we'll-call-you manner – обращение к претенденту на вакантную должность в конце интервью с работодателем (не звоните, вам позвонят)hug-me-tight – плотно прилегающая шерстяная кофточкаJohnny-be-good – полицейский, блюститель законаJohnnie-come-lately – недавно поступивший на работу сотрудник(a kind of) know-it-all snicker – насмешливое хихиканье всё знающего человека(the) papa-knows-best-in-all-matters theory – теория о том, что отец лучше всех во всем разбираетсяwannabee (want to be) – желающий походить на своего кумираwhatsis (what's his name) – как его там (как его зовут)whatsisface – как там егоwhatchamacallit – как мне это (его) называтьwhereitat – центр деятельности, самое главное местоwhodunit (who has done it) – детективный роман
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