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41 passer
passer [pαse]━━━━━━━━━━━━━━━━━━➭ TABLE 1━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━► Lorsque passer fait partie d'une locution comme passer sous le nez de qn, reportez-vous à l'autre mot.━━━━━━━━━━━━━━━━━1. <• où passe la route ? where does the road go?► passer à ( = passer par, aller à)• si nous passions au salon ? shall we go into the sitting room?• le confort, ça passe après comfort is less important► passer avant• passez donc devant ! you go first!• il est passé devant le conseil de discipline he came up before the disciplinary committee► passer par to go through• pour y aller, je passe par Amiens I go there via Amiens• par où êtes-vous passé ? (pour venir ici) which way did you come? ; (pour aller ailleurs) which way did you go?• pour téléphoner, il faut passer par le standard you have to go through the switchboard to make a call• ça fait du bien par où ça passe ! (inf) that's just what the doctor ordered! (inf)► passer sous to go under• l'air passe sous la porte there's a draught from under the door► passer sur to go over ; ( = ignorer) to ignore• et je passe sur la saleté du lieu ! not to mention how dirty the place was!► laisser passer [+ air, lumière] to let in ; [+ personne, procession] to let through ; [+ erreur, occasion] to missb. ( = faire une halte rapide) passer au bureau to call in at the office► passer + infinitif• puis-je passer te voir en vitesse ? can I pop round?► en passant ( = sur le chemin) on the way ; ( = dans la conversation) in passing• il aime tous les sports, du football à la boxe en passant par le golf he likes all sports, from football to golf to boxingd. ( = franchir un obstacle) [véhicule] to get through ; [cheval, sauteur] to get over• ça passe ? (en manœuvrant) have I got enough room?e. ( = s'écouler) [temps] to go by• comme le temps passe ! how time flies!f. ( = être digéré) to go down• ça ne passe pas [repas] I've got indigestiong. ( = être accepté) [demande, proposition] to be accepted• il est passé dans la classe supérieure he's moved up to the next class (Brit) he's been promoted to the next grade (US)• l'équipe est passée en 2e division the team have moved up to the second divisionh. ( = devenir) to becomei. ( = être montré) [film, émission, personne] to be onj. ( = disparaître) [douleur] to pass ; [orage] to blow over ; [beauté, couleur] to fade ; [colère] to subside ; [mode] to die outl. (locutions) qu'il soit menteur, passe encore,... he may be a liar, that's one thing,...• se faire passer pour to pass o.s. off ason a eu la grippe, tout le monde y est passé we've all had flu• si elle veut une promotion, il faudra bien qu'elle y passe (sexuellement) if she wants to be promoted, she'll have to sleep with the boss► passons let's say no more about it2. <a. ( = franchir) [+ frontière] to cross ; [+ porte] to go throughb. ( = donner, transmettre) to give ; [+ consigne, message] to pass on• je vous passe M. Duroy [standard] I'm putting you through to Mr Duroy ; ( = je lui passe l'appareil) here's Mr Duroyc. ( = mettre) [+ vêtement] to put ond. ( = dépasser) [+ gare, maison] to passe. ( = omettre) [+ mot, ligne] to leave out• et j'en passe ! and that's not all!f. ( = permettre) passer un caprice à qn to humour sbg. [+ examen] to takeh. [+ temps, vacances] to spendi. [+ film, diapositives] to show ; [+ disque] to playj. [+ commande] to place3. <a. ( = avoir lieu) to happen• qu'est-ce qui s'est passé ? what happened?• que se passe-t-il ? what's going on?• ça ne se passera pas comme ça ! I won't stand for that!b. ( = se mettre à soi-même) elle s'est passé de la crème solaire sur les épaules she put some sun cream on her shouldersc. (se transmettre) [+ ballon] to pass to each other ; [+ notes de cours, livre, plat] to pass around━━━━━━━━━━━━━━━━━+1! La traduction la plus courante de passer n'est pas to pass ; passer un examen se traduit par to take an exam.* * *pɑse
1.
1) ( franchir) to cross [fleuve, frontière]; to go through [porte, douane]; to get over [obstacle]2) ( faire franchir)3) ( dépasser) to go past, to passquand vous aurez passé le feu, tournez à droite — turn right after the lights
4) ( mettre)5) ( transmettre) to pass [objet] (à to); to pass [something] on [consigne, maladie] (à to); ( prêter) (colloq) to lend ( à quelqu'un to somebody); ( donner) (colloq) to give ( à quelqu'un to somebody)6) ( au téléphone)attends, je te la passe — hold on, here she is, I'll put her on
je vous le passe — ( sur un autre poste) I'm putting you through
7) ( se présenter à) to take, to sit [examen scolaire, test]; to have [visite médicale, entretien]c'est moi qui fais passer l'oral de français aux nouveaux — I'm taking the new pupils for the French oral
8) ( réussir) to pass [examen, test]9) ( dans le temps) to spend [temps] ( à faire doing)dépêche-toi, on ne va pas y passer la nuit! — (colloq) hurry up, or we'll be here all night!
10) ( pardonner)11) ( omettre) to skip [mot, page, paragraphe]j'en passe et des meilleures — (colloq) ( après énumération) and so on and so forth, I could go on
12) ( utiliser)passer l'aspirateur dans le salon — to hoover® GB ou vacuum the lounge
13) ( étendre)14) ( soumettre)qu'est-ce qu'elle nous a passé! — (colloq) she really went for us! (colloq)
15) ( à travers une grille) to filter [café]; to strain [jus, sauce]; to purée [légumes]16) ( enfiler) to slip [something] on [vêtement, anneau]; to slip into [robe]17) ( faire jouer) to play [disque, cassette audio]; ( projeter) to show [film, diapositives, cassette vidéo]; ( diffuser) to place [annonce]18) ( signer) to sign [contrat]; to enter into [accord]; to place [commande]; to pass [loi, décret]passer un marché — (colloq) to make a deal
19) Automobile ( enclencher)passer la troisième/la marche arrière — to go into third gear/into reverse
20) Jeux
2.
verbe intransitif1) ( parcourir son chemin) [personne, animal, véhicule, ballon] to go past ou by, to passle facteur n'est pas encore passé — the postman hasn't come ou been yet
passer à pied/à bicyclette — to walk/to cycle past
2) (se trouver, s'étendre)ligne qui passe par les centres de deux cercles — line that goes through the centres [BrE] of two circles
3) ( faire un saut)je ne fais que passer — I've just popped in GB ou dropped by for a minute
passer dans la matinée — to call in the morning GB, to come over in the morning
passer prendre quelqu'un/qch — to pick somebody/sth up
4) ( se rendre) to goil est passé devant moi — ( dans une queue) he pushed in front of me
5) ( aller au-delà) to get throughvas-y, ça passe! — go on, there's plenty of room!
il est passé par la fenêtre — ( par accident) he fell out of the window; ( pour entrer) he got in through the window
passer derrière la maison — to get round GB ou around US the back of the house
6) ( transiter)passer par — [personne] lit to pass ou go through; fig to go through
qu'est-ce qui lui est passé par la tête? — what was he/she thinking of?
un sourire passa sur ses lèvres — he/she smiled briefly
des reptiles à l'homme, en passant par le singe — from reptiles to man, including apes
7) (colloq) ( avoir son tour)il accuse le patron, ses collègues, bref, tout le monde y passe — he's accusing the boss, his colleagues - in other words, everyone in sight
que ça te plaise ou non, il va falloir y passer — whether you like it or not, there's no alternative
je sais, j'en suis déjà passé par là — I know all about that, I've been there (colloq)
8) ( négliger)passons! — ( injonction) let's hear no more about it!
passer à côté d'une question — ( involontairement) to miss the point
laisser passer quelque chose — ( délibérément) to overlook something
laisser passer plusieurs fautes — ( par inadvertance) to let several mistakes slip through
9) ( ne pas approfondir)10) (être admis, supporté) [aliment, repas] to go down; [commentaires, discours, critiques] to go down well ( auprès de with); [loi, candidat] to get through; [attitude, pensée] to be acceptedprends un peu de cognac, ça fait passer! — have a drop of brandy, it's good for the digestion
que je sois critiqué, passe encore, mais calomnié, non! — criticism is one thing, but I draw the line at slander
avec lui, la flatterie, ça ne passe pas — flattery won't work with him
passer au premier tour — Politique to be elected in the first round
passer dans la classe supérieure — to move up to the next year ou grade US
(ça) passe pour cette fois — (colloq) I'll let it go this time
11) ( se déplacer)12) ( être pris)faire passer quelqu'un/qch pour exceptionnel — to make somebody/sth out to be exceptional
13) ( disparaître) [douleur, événement] to passquand l'orage sera or aura passé — lit when the storm is over; fig when the storm dies down
ça passera — ( sa mauvaise humeur) it'll pass; ( ton chagrin) you'll get over it
la première réaction passée — once we/they calmed down
nous avons dû attendre que sa colère soit passée — we had to wait for his/her anger to subside
14) (apparaître, être projeté, diffusé) [artiste, groupe] ( sur une scène) to be appearing; (à la télévision, radio) to be on; [spectacle, film] to be on; [cassette, musique] to be playing15) ( être placé)passer avant/après — ( en importance) to come before/after
16) (colloq) ( disparaître)17) ( s'écouler) [temps] to pass, to go by18) ( se mettre à) to turn to19) ( être transmis)20) ( être promu) to be promoted to21) ( être dépensé) [argent, somme] to go on ou in ou into; [produit, matière] to go into22) (colloq) ( mourir)si tu continues à conduire comme ça, tu vas finir par y passer — if you keep driving like that, you'll kill yourself
on y passera tous, mais le plus tard sera le mieux — we've all got to go sometime, the later the better
23) ( se décolorer) [teinte, tissu] to fade24) ( filtrer) [café] to filter25) ( changer de vitesse)passer en troisième/marche arrière — to go into third/reverse
la troisième passe mal or a du mal à passer — third gear is a bit stiff
26) Jeux (au bridge, poker) to pass
3.
se passer verbe pronominal1) ( se produire) to happen2) ( être situé) to take place3) ( se dérouler) [opération, examen, négociations] to go4) ( s'écouler) [période] to go by, to pass5) ( se dispenser)se passer de — [personne] to do without [objet, activité, personne]; to go without [repas, nourriture, sommeil]
6) ( se mettre)7) ( l'un à l'autre)* * *pɒse1. vi1) (= aller) to go, to pass, to pass by, to go byIls sont passés par Paris. — They went through Paris.
2) (= faire une halte rapide) [facteur] to come, to call, (pour rendre visite) to call in, to drop inJe passerai chez vous ce soir. — I'll call in this evening., I'll drop in this evening.
Je lui ai dit en passant que j'allais me marier. — I told him in passing that I was getting married.
3) CARTES to pass4)passe encore de le penser, mais de le dire! — it's one thing to think it, but to say it!
passer sur qch [faute, détail inutile] — to pass over sth
5) (= s'écouler) [temps, jours] to go by, to pass6) (= disparaître) [douleur] to pass, to go away, [mode] to die out, [couleur, papier] to fadefaire passer à qn le goût de qch [homme] — to cure sb of his taste for sth, [femme] to cure sb of her taste for sth
7) (= franchir un obstacle, traverser) [personne] to get through, [courant, air, lumière] to get through, [liquide, café] to go throughfaire passer [message] — to get over, to get across
laisser passer [air, lumière, personne] — to let through, [occasion] to miss, [erreur] to overlook
Il m'a laissé passer. — He let me through.
8) (= être digéré, avalé) to go down10) (= être diffusé) [film, émission] to be on"Titanic" passe à la télé ce soir. — "Titanic" is on TV tonight.
Mon père passe à la radio demain soir. — My father's on the radio tomorrow night.
passer à [ennemi, opposition] — to go over to
passer aux aveux — to confess, to make a confession
passer avant qch/qn fig — to come before sth/sb
passer en seconde AUTOMOBILES — to change into second
passer pour; Il passe pour riche. — He is thought to be rich.
faire passer qn/qch pour — to make sb/sth out to be
2. vt1) (= franchir) [frontière, rivière] to cross, [douane] to go throughNous avons passé la frontière belge. — We crossed the Belgian border.
2) (= transmettre, donner)passer qch à qn — to pass sth to sb, to give sb sth
Passe-moi le sel, s'il te plaît. — Pass me the salt, please.
je vous passe M. Cousin (au téléphone) — I'm putting you through to Mr Cousin
passer qch en fraude (= faire entrer) — to smuggle sth in, (= faire sortir) to smuggle sth out
3) [temps, journée] to spendElle a passé la journée à ne rien faire. — She spent the day doing nothing.
Ils passent toujours leurs vacances au Danemark. — They always spend their holidays in Denmark.
4) (= subir) [examen] to sit, to take, [visite médicale] to haveGordon a passé ses examens la semaine dernière. — Gordon took his exams last week.
5) (= mettre) [vêtement] to slip onpasser la seconde AUTOMOBILES — to change into second
6) (= faire passer) [thé, soupe] to strain7) (= jouer) [film] to show, [disque, CD] to play, to put onOn passe "Le Kid" au cinéma cette semaine. — They're showing "The Kid" at the cinema this week.
8) (= conclure) [marché] to agree on, [accord] to reach9) (= tolérer)10) (= devenir)* * *passer verb table: aimerA vtr1 ( franchir) to cross [fleuve, pont, frontière, col]; to go through [porte, douane]; to get over [haie, obstacle]; ils ont fait passer la rivière au troupeau they took the herd across the river; il m'a fait passer la frontière he got me across the border;2 ( faire franchir) passer qch à la douane to get sth through customs; passer qch en fraude or contrebande to smuggle sth; passer qn en fraude ( vers l'intérieur) to smuggle sb in; ( vers l'extérieur) to smuggle sb out; ⇒ gauche;3 ( dépasser) to go past, to pass; quand vous aurez passé le feu, tournez à droite turn right after the lights; passer la barre des dix euros to pass the ten-euro mark; on a passé l'heure it's too late; j'ai passé l'âge I'm too old; le malade ne passera pas la nuit the patient won't last the night;4 ( mettre) passer le doigt sur la table to run one's finger over the table-top; passer la tête à la fenêtre to stick one's head out of the window; elle m'a passé le bras autour des épaules she put her arm around my shoulders; elle m'a passé la main dans les cheveux she ran her fingers through my hair;5 ( transmettre) to pass [objet] (à to); to pass [sth] on [consigne, maladie] (à to); ( prêter)○ to lend (à qn to sb); ( donner)○ to give (à qn to sb); passer le ballon au gardien de but to pass the ball to the goalkeeper; passe-moi le sel pass me the salt; passe le vin à ton père pass your father the wine; faites passer le plat entre vous pass the dish around; fais passer la bonne nouvelle à tes amis pass the good news on to your friends; elle a attrapé la grippe et l'a passée à son mari she caught flu and gave it to her husband; il m'a passé son vélo○ ( prêté) he lent me his bike; ( donné) he gave me his bike; il m'a passé son rhume he's given me his cold;6 ( au téléphone) tu peux me passer Chris? can you put Chris on?; attends, je te la passe hold on, here she is, I'll put her on; je vous le passe ( sur un autre poste) I'm putting you through; pourriez-vous me passer le poste 4834/le service de traduction? could you put me through to extension 4834/the translation department, please?; il est sorti, je vous passe sa secrétaire he's out, I'll put you through to his secretary;7 ( se présenter à) to take, to sit [examen scolaire, test]; to have [visite médicale, entretien]; passer son permis de conduire to take one's driving test; faire passer un test à qn to give sb a test; c'est moi qui fais passer l'oral de français aux nouveaux I'm taking the new pupils for the French oral;8 ( réussir) to pass [examen, test];9 ( dans le temps) to spend [temps, jour, vie, vacances] (à faire doing); passer une nuit à l'hôtel to spend a night at a hotel; nous avons passé de bons moments ensemble we've had some good times together; dépêche-toi, on ne va pas y passer la nuit○! hurry up, or we'll be here all night!; passer sa colère sur son chat/ses collègues to take one's anger out on the cat/one's colleagues;10 ( pardonner) passer qch à qn to let sb get away with sth; il ne me passe rien he doesn't let me get away with anything; elle leur passe tout she lets them get away with murder; passez-lui ses écarts de langage excuse his/her strong language; il passe tous ses caprices à sa fille he indulges his daughter's every whim; passez-moi l'expression/le terme if you'll pardon the expression/the word;11 ( omettre) to skip [mot, page, paragraphe]; je vous passe les détails I'll spare you the details; j'en passe et des meilleures ( après énumération) and so on and so forth, I could go on;12 ( utiliser) passer un chiffon humide sur les meubles to go over the furniture with a damp cloth; passer un coup de fer sur une chemise to give a shirt a quick press; n'oublie pas de passer l'aspirateur dans le salon don't forget to hoover® GB ou vacuum the lounge;13 ( étendre) en passant un peu de cire, les rayures disparaîtront if you go over it with a bit of wax, the scratches will disappear; passer un peu de baume sur une brûlure to dab some ointment on a burn; passer une couche de peinture sur qch to give sth a coat of paint;14 ( soumettre) passez le plat au four put the dish in the oven; passer la pointe d'une aiguille à la flamme to hold the point of a needle over a flame; passer le plancher à la cire to put some wax on the floor; passer qch à l'eau ( pour rincer) to give sth a rinse; ( pour obtenir une réaction) to soak sth briefly in water; qu'est-ce qu'elle nous a passé○! she really went for us○!; ⇒ peigne;15 ( à travers une grille) to filter [café]; to strain [jus de fruit, sauce]; to purée [légumes]; passer des légumes au moulin à légumes to purée vegetables;16 ( enfiler) to slip [sth] on [vêtement, anneau]; to slip into [robe]; ils ont essayé de me passer la camisole they tried to put me in a straitjacket;17 ( faire jouer) to play [disque, cassette audio]; ( projeter) to show [film, diapositives, cassette vidéo]; ( diffuser) to place [annonce];18 ( signer) to sign [contrat]; to enter into [accord]; to place [commande]; to pass [loi, décret]; passer un marché○ to make a deal;20 Aut ( enclencher) to go into [vitesse]; passer la troisième/la marche arrière to go into third gear/into reverse;B vi1 ( parcourir son chemin) [personne, animal, véhicule, ballon] to go past ou by, to pass; passer entre to pass between; regarder passer les trains to watch the trains go past ou by; nous sommes passés devant le palais/près du lac we went past the palace/the lake; passer sous/sur un pont to go under/over a bridge; l'autobus vient juste de passer the bus has just gone; le facteur n'est pas encore passé the postman hasn't been yet; quand passe le prochain car pour Caen? when is the next coach GB ou bus for Caen?; je suis passé à côté de lui/du monument I passed him/the monument; nous sommes passés près de chez toi ce matin we were near your house this morning; passer à pied/à cheval/en voiture/à bicyclette to walk/ride/drive/cycle past; un avion est passé a plane flew past overhead; il est passé en courant/boitant he ran/limped past; j'ai renversé le vase en passant I knocked over the vase as I went by; en passant, achète du lait buy some milk while you're out; le ballon est passé tout près des buts the ball narrowly missed the goal;2 (se trouver, s'étendre) la route passe à côté du lac the road runs alongside the lake; le ruisseau passe derrière la maison the stream runs behind the house; ils ont fait passer la route devant chez nous/près de l'église/derrière le village they built the road in front of our house/near the church/behind the village; ligne qui passe par les centres de deux cercles line that connects the centresGB of two circles; en faisant passer une ligne par ces deux villes drawing a line through these two towns;3 ( faire un saut) je ne fais que passer I've just popped in GB ou dropped by for a minute; quand je suis passé au marché when I went down to the market; quand je suis passé à l'école when I dropped by the school; quand je suis passé chez lui when I called in to see him GB, when I dropped by his place; passer à la banque to call in at the bank GB, to drop by the bank; il est passé déposer un dossier he came to drop off a file; il est passé quelqu'un pour toi someone was looking for you; je passerai un de ces jours I'll drop by one of these days; passer dans la matinée [plombier, représentant] to call in the morning GB, to come over in the morning; passe nous voir plus souvent! come and see us more often!; passer prendre qn/qch to pick sb/sth up; je passerai te prendre à six heures I'll pick you up at six; je passerai prendre le gâteau dans une heure I'll pick up the cake in an hour;4 ( se rendre) to go; passez au guichet numéro 3 go to counter 3; passons au salon let's go into ou through to the lounge; les contrebandiers sont passés en Espagne the smugglers have crossed into Spain; passez derrière moi, je vous montrerai le chemin follow me, I'll show you the way; il est passé devant moi, il m'est passé devant○ ( dans une queue) he pushed in front of me; passer à la visite médicale to go for a medical examination; passer devant une commission to come before a committee;5 ( aller au-delà) to get through; tu ne passeras pas, c'est trop étroit you'll never get through, it's too narrow; on ne peut pas passer à cause de la neige we can't get through because of the snow; impossible de passer tant il y avait de monde you couldn't get through, there were so many people; il est passé au rouge he went through the red lights; il n'a pas attendu le feu vert pour passer he didn't wait for the lights to turn green; il m'a fait signe de passer he waved me on; il a fait passer la vieille dame devant lui he let the old lady go first; vas-y, ça passe! ( à un automobiliste) go on, there's plenty of room!; laisser passer qn to let sb through; laisser passer une ambulance to let an ambulance through; le volet laisse passer un peu de lumière the shutter lets in a chink of light; la cloison laisse passer le bruit the partition doesn't keep the noise out; passer par-dessus bord to fall overboard; il est passé par la fenêtre ( par accident) he fell out of the window; ( pour entrer) he got in through the window; il est passé sous un train he was run over by a train; nous n'avons pas pu faire passer l'armoire par la porte we couldn't get the wardrobe through the door; à cause des travaux, on ne peut pas passer derrière la maison because of the road works, we can't get round GB ou around US the back of the house; ⇒ caravane, casser;6 ( transiter) passer par [personne] lit to pass ou go through; fig to go through; nous sommes passés par Édimbourg we went via Edinburgh; ça ira plus vite en passant par la Belgique it'll be quicker to go via Belgium; la manifestation passera dans cette avenue the demonstration will come along this avenue; passer par qn pour faire qch to do sth through sb; passer par de rudes épreuves to go through the mill, to have a rough time; passer par l'opératrice to go through the operator; passer par une rue to go along a street; passer par l'escalier de service to use the service stairs; nous sommes passés par une agence matrimoniale we met through a marriage bureau; il est passé par tous les stades de la formation he went through the various different stages of training; passer au bord de la faillite to come very close to bankruptcy; il est passé par une très bonne école he went to a very good school; la formation par laquelle il est passé the training (that) he had; il dit tout ce qui lui passe par la tête he always says the first thing that comes into his head; je ne sais jamais ce qui te passe par la tête I never know what's going on in your head; une idée m'est passée par la tête an idea occurred to me; mais qu'est-ce qui lui est passé par la tête? what on earth was he/she thinking of?; ça fait du bien par où ça passe○! [aliment, boisson] I needed that!; un éclair de malice passa dans ses yeux his/her eyes gleamed with mischief, he/she had a mischievous glint in his/her eyes; un sourire passa sur ses lèvres he/she smiled for a second; en passant par including; des reptiles à l'homme, en passant par le singe from reptiles to man, including apes; ⇒ maire;7 ○( avoir son tour) il accuse le patron, ses collègues, le cuisinier, bref, tout le monde y passe he's accusing the boss, his colleagues, the cook-in other words, everyone in sight; le rock, le blues, la musique classique, tout y passe rock, blues, classical music, you name it; que ça te plaise ou non, il va falloir y passer whether you like it or not, there's no alternative; la nouvelle secrétaire va y passer aussi the new secretary will get it as well; on ne peut pas faire autrement que d'en passer par là there is no other way around it; je sais, j'en suis déjà passé par là I know all about that, I've been there○;8 ( négliger) passer sur to pass over [question, défaut, erreur]; je préfère passer sur ce point pour l'instant I'd rather not dwell on that point for the moment; il est or a passé sur les détails he didn't go into the details; si l'on passe sur les frais de déplacement if we ignore the travel expenses; passons (là-dessus)! ( injonction) let's hear no more about it!; ( pardon) let's say no more about it!; passer à côté d'une question ( volontairement) to sidestep a question; ( involontairement) to miss the point; laisser passer qch ( délibérément) to let sth pass, to overlook sth; ( par inadvertance) to let sth slip through, to overlook sth; laisser passer une occasion, passer à côté d'une occasion to miss an opportunity, to let an opportunity slip ou go by; laisser passer quelques erreurs par gentillesse to overlook a few errors out of soft-heartedness; on ne peut pas laisser passer une telle erreur we cannot let a mistake like that through; le réviseur a laissé passer plusieurs fautes the proofreader let several mistakes slip through; il leur laisse passer tous leurs caprices he indulges their every whim;9 ( ne pas approfondir) en passant in passing; notons en passant que we should note in passing that; en passant, il a ajouté que in passing, he added that; soit dit en passer incidentally;10 (être admis, supporté) [aliment, repas] to go down; [commentaires, discours, critiques] to go down well (auprès de with); [loi, règlement, mesure] to get through; [attitude, pensée, doctrine] to be accepted; [candidat] to get through; je ne me sens pas bien, ce doit être le concombre qui passe mal I don't feel well, it must be the cucumber; prends un peu de cognac, ça fait passer! have a drop of brandy, it's good for the digestion; vos critiques sont mal passées/ne sont pas passées your criticism went down badly/didn't go down well; ils n'ont jamais pu faire passer leur réforme/leurs idées they never managed to get their reform through/their ideas accepted; que je sois critiqué, passe encore, mais calomnié, non! criticism is one thing, but I draw the line at slander; avec lui, la flatterie, ça ne passe pas flattery won't work with him; passer au premier tour Pol to be elected in the first round; passer dans la classe supérieure to move up to the next year ou grade US; (ça) passe pour cette fois○ this time, I'll let it go;11 ( se déplacer) passer de France en Espagne to leave France and enter Spain; passer de la salle à manger au salon to move from the dining room to the lounge; passer à l'ennemi to go over to the enemy; passer dans le camp adverse to go over to the other side; passer sous contrôle de l'ONU/de l'État to be taken over by the UN/the government; passer sous contrôle ennemi to fall into enemy hands; passer de main en main to be passed around; passer constamment d'un sujet à l'autre to flit from one subject to another; passer d'un amant à un autre to go from one lover to the next; passer de l'opulence à la misère to go from extreme wealth to extreme poverty; passer de la théorie à la pratique to put theory into practice; leur nombre pourrait passer à 700 their number could reach 700; passer à un taux supérieur/inférieur to go up to a higher rate/down to a lower rate; faire passer qch de 200 à 300 to increase sth from 200 to 300; faire passer qch de 300 à 200 to decrease sth from 300 to 200; expression passée en proverbe expression that has become a proverb;12 ( être pris) passer pour un imbécile/pour être une belle ville to be generally thought of as stupid/as a beautiful town (auprès de by); passer pour un génie to pass as a genius; son excentricité passe pour de l'intelligence his/her eccentricity passes for intelligence; il passe pour l'inventeur de l'ordinateur he's supposed to have invented computers; passer pour quelqu'un d'autre to be taken for someone else; il pourrait passer pour un Américain he could be taken for an American; il veut passer pour un grand homme he wants to be seen as a great man; faire passer qn/qch pour exceptionnel/exemplaire to make sb/sth out to be exceptional/a model of perfection; se faire passer pour malade to pretend to be ill; se faire passer pour mort to fake one's own death; il se fait passer pour mon frère he passes himself off as my brother; se faisant passer pour un agent d'assurance by passing himself off as ou by impersonating an insurance salesman; il m'a fait passer pour un imbécile he made me look like a fool;13 ( disparaître) [douleur, événement] to pass; quand l'orage sera or aura passé lit when the storm is over; fig when the storm dies down; ça passera ( sa mauvaise humeur) it'll pass; ( ton chagrin) you'll get over it; la première réaction passée, il a été possible de faire once we/they calmed down it was possible to do; nous avons dû attendre que sa colère soit passée we had to wait for his/her anger to subside; passer de mode [vêtement, style, chanson, expression] to go out of fashion; cette mode est vite passée or a vite passé that fashion was short-lived; faire passer à qn l'envie or le goût de faire to cure sb of the desire to do; les sales gosses, je vais leur faire passer l'envie or l'habitude de tirer sur ma sonnette! those damn kids, I'll teach them to ring my bell!; ce médicament fait passer les maux d'estomac this medicine relieves stomach ache; cette mauvaise habitude te passera it's a bad habit you'll grow out of; ça lui passera avant que ça me reprenne○ it won't last;14 (apparaître, être projeté, diffusé) [artiste, groupe] ( sur une scène) to be appearing; (à la télévision, radio) to be on; [spectacle, film] to be on; [cassette, musique] to be playing; mon ami passe à la télévision ce soir my friend is on television tonight; les films portugais qui passent à la télévision/au Rex/à Paris the Portuguese films (that are) on television/on at the Rex/on in Paris;15 ( être placé) passer avant/après ( en importance) to come before/after; la santé passe avant tout health comes first; il fait passer sa famille avant ses amis he puts his family before his friends;16 ○( disparaître) où étais-tu (encore) passé? where (on earth) did you get to?; où est passé mon livre/le chat? where has my book/the cat got to?;17 ( s'écouler) [temps] to pass, to go by; deux ans ont passé depuis l'événement two years have passed since it happened; le temps a passé, et les gens ont oublié time has passed and people have forgotten; je ne vois pas le temps passer I don't know where the time goes; le week-end a or est passé trop vite the weekend went too quickly;18 ( se mettre à) to turn to; passons aux choses sérieuses let's turn to serious matters; nous pouvons passer à l'étape suivante we can move on to the next stage; passons à autre chose let's change the subject; nous allons passer au vote let's vote now; passer à l'offensive to take the offensive;19 ( être transmis) passer de père en fils/de génération en génération/à ses héritiers to be handed down from father to son/from generation to generation/to one's heirs; l'expression est passée dans la langue the expression has become part of the language; ça finira par passer dans les mœurs it'll eventually become common practice; il a fait passer son émotion dans la salle he transmitted his emotion to the audience;20 ( être promu) to be promoted to; il est passé général he's been promoted to general; elle est passée maître dans l'art de mentir she's an accomplished liar;21 ( être dépensé) [argent, somme] to go on ou in ou into; [produit, matière] to go into; la moitié de mon salaire passe en remboursement de mes dettes half my salary goes on paying off my debts; toutes mes économies y sont passées○ all my savings went into it;22 ○( mourir) y passer to die; si tu continues à conduire comme ça, tu vas finir par y passer if you keep driving like that, you'll kill yourself; on y passera tous, mais le plus tard sera le mieux we've all got to go sometime, the later the better;25 ( changer de vitesse) passer en troisième/marche arrière to go into third/reverse; la troisième passe mal or a du mal à passer third gear is a bit stiff; passer de seconde en troisième to go from second into third;26 Jeux (au bridge, poker) to pass.C se passer vpr1 ( se produire) to happen; ça s'est passé en Chine/à Pékin/le matin/au bon moment it happened in China/in Beijing/in the morning/at the right time; il ne se passe jamais rien dans ce village nothing ever happens in this village; que se passe-t-il?, qu'est-ce qui se passe? what's happening, what's going on?; tout se passe comme si le dollar avait été dévalué it's as if the dollar was devalued;2 ( être situé) to take place; la scène se passe au Viêt Nam/dans les années trente/de nos jours the scene is set in Vietnam/in the thirties/in the present day;3 ( se dérouler) [opération, examen, négociations] to go; comment s'est passée la réunion? how did the meeting go?; tout s'est bien passé everything went well; ça s'est mal passé it didn't go well; la réunion s'est très mal passée the meeting went very badly; tout s'est passé très vite it all happened very fast; ça va mal se passer pour toi si tu continues! you're going to be in trouble if you carry on GB ou continue doing that!; ça ne se passera pas comme ça! I won't leave it at that!;4 ( s'écouler) [période] to go by, to pass; il s'est passé deux ans depuis, deux ans se sont passés depuis that was two years ago; il ne se passe guère de jour (sans) qu'elle ne trouve à se plaindre hardly a day goes by without her finding something to complain about; attendons que ça se passe let's wait till it's over; nos soirées se passaient à regarder la télévision we spent the evenings watching television; ⇒ jeunesse;5 ( se dispenser) se passer de [personne] to do without [objet, activité, personne]; to go without [repas, nourriture, sommeil]; nous nous sommes passés de voiture we did without a car; nous nous passerons de lui we'll do without him; je me passerais bien de tes remarques I can do without your comments; se passer de commentaires to speak for itself; ne pas pouvoir se passer de faire not to be able to help oneself from doing; se passer des services de qn to do without sb's services;6 ( se mettre) se passer la langue sur les lèvres/la main dans les cheveux to run one's tongue over one's lips/one's fingers through one's hair; se passer la main sur le front to put a hand to one's forehead;7 ( l'un à l'autre) ils se sont passé des documents they exchanged some documents; nous nous sommes passé le virus we caught the virus from each other.[pase] verbe intransitif (auxiliaire être)A.[EXPRIME UN DÉPLACEMENT]passer dans: pour empêcher les poids lourds de passer dans le village to stop lorries from driving ou going through the villagea. [devant moi] go in front of me if you can't seeb. [devant tout le monde] go to the front if you can't seepasser sous une voiture [se faire écraser] to get run over (by a car)des péniches passaient sur le canal barges were going past ou were sailing on the canal[fugitivement]un sourire passa sur ses lèvres a smile played about her lips, she smiled briefly3. [emprunter un certain itinéraire]si vous passez à Paris, venez me voir come and see me if you're in Paris[fleuve, route] to go, to run5. [sur un parcours régulier - démarcheur, représentant] to call ; [ - bateau, bus, train] to come ou to go pastle facteur passe deux fois par jour the postman delivers ou comes twice a dayle bateau/train est déjà passé the boat/train has already gone ou leftle prochain bateau passera dans deux jours the next boat will call ou is due in two days6. [faire une visite] to callj'ai demandé au médecin de passer I asked the doctor to call (in) ou to come ou to visit7. [franchir une limite] to get through8. [s'infiltrer] to passpasser dans le sang to pass into ou to enter the bloodstreamle café doit passer lentement [dans le filtre] the coffee must filter through slowly9. [aller, se rendre] to gooù sont passées mes lunettes? where have my glasses got ou disappeared to?passer de Suisse en France to cross over ou to go from Switzerland to FranceB.[EXPRIME UNE ACTION]1. [se soumettre à]ce matin, je suis passé au tableau I was asked to explain something at the blackboard this morningy passer (familier) : je ne veux pas me faire opérer — il faudra bien que tu y passes, pourtant! I don't want to have an operation — you're going to have to!avec lui, toutes les femmes du service y sont passées he's had all the women in his department2. [être accepté] to passelle est passée à l'écrit mais pas à l'oral she got through ou she passed the written exam but not the oralton petit discours est bien passé your little speech went down well ou was well receivedle film passe mal sur le petit écran/en noir et blanc the film just isn't the same on TV/in black and whitepasse (encore): l'injurier, passe encore, mais le frapper! it's one thing to insult him, but quite another to hit him!3. [être transmis] to gola ferme est passée de père en fils depuis cinq générations the farm has been handed down from father to son for five generationsla locution est passée du latin à l'anglais the phrase came ou passed into English from Latin4. [entrer] to passc'est passé dans le langage courant it's passed into ou it's now part of everyday speechc'est passé dans les moeurs it's become standard ou normal practice5. [être utilisé, absorbé] to gosi les socialistes passent if the socialists get in ou are electedRADIO & TÉLÉVISIONpasser à la radio [émission, personne] to be on the radio ou the aira. [personne] to be ou to appear on televisionb. [film] to be on television8. DROIT [comparaître]passer devant le tribunal to come up ou to go before the courtpasser en correctionnelle ≃ to go before the magistrate's courtC.[EXPRIME UN CHANGEMENT D'ÉTAT]1. [accéder - à un niveau]2. [devenir] to become3. [dans des locutions verbales]passer de... à [changer d'état]: passer de l'état liquide à l'état gazeux to pass ou to change from the liquid to the gaseous statela production est passée de 20 à 30/de 30 à 20 tonnes output has gone (up) from 20 to 30/(down) from 30 to 20 tonnescomment êtes-vous passé du cinéma au théâtre? how did you move ou make the transition from the cinema to the stage?il passe d'une idée à l'autre he jumps ou flits from one idea to another4. AUTOMOBILEpasser en troisième to change ou go into third (gear)D.[EXPRIME UNE ÉVOLUTION DANS LE TEMPS]la journée est passée agréablement the day went off ou passed pleasantly2. [s'estomper - douleur] to fade (away), to wear off ; [ - malaise] to disappear ; [ - mode, engouement] to die out ; [ - enthousiasme] to wear off, to fade ; [ - beauté] to fade, to wane ; [ - chance, jeunesse] to pass ; [ - mauvaise humeur] to pass, to vanish ; [ - rage, tempête] to die down ; [ - averse] to die down, to stopfaire passer: ce médicament fait passer la douleur très rapidement this medicine relieves pain very quickly[se faner - fleur] to wilt[pâlir - teinte]4. (auxiliaire avoir) (vieilli) [mourir]il a passé cette nuit he passed on ou away last night————————[pase] verbe transitif (auxiliaire avoir)A.[EXPRIME UN DÉPLACEMENT]1. [traverser - pont, col de montagne] to go over (inseparable), to cross ; [ - écluse] to go through (inseparable)2. [franchir - frontière, ligne d'arrivée] to crosspasser l'arrêt de l'autobus [le manquer] to miss one's bus stoppasser le cap Horn to (go) round Cape Horn, to round the Capequand on passe les 1 000 mètres d'altitude when you go over 1,000 metres highl'or a passé les 400 dollars l'once gold has broken through the $ 400 an ounce mark4. [transporter] to ferry ou to take across (separable)5. [introduire]passer de la drogue/des cigarettes en fraude to smuggle drugs/cigarettes6. [engager - partie du corps] to putpasser son bras autour de la taille de quelqu'un to put ou to slip one's arm round somebody's waistje n'arrive pas à passer ma tête dans l'encolure de cette robe my head won't go through the neck of the dress7. [faire aller - instrument] to runpasse le balai dans l'escalier give the stairs a sweep, sweep the stairs9. SPORT [franchir - obstacle, haie] to jump (over)[transmettre - ballon] to passB.[EXPRIME UNE ACTION]1. [se soumettre à - permis de conduire] to take ; [ - examen] to take, to sit (UK) ; [ - entretien] to have ; [ - scanner, visite médicale] to have, to go for (inseparable)il a passé l'écrit, mais attendons l'oral he's passed the written exam, but let's see what happens in the oralje passe toutes les descriptions dans ses romans I miss out ou I skip all the descriptions in her novels4. [tolérer]passez-moi l'expression/le mot if you'll pardon the expression/excuse the term5. [soumettre à l'action de]passer des légumes au mixeur to put vegetables through the blender, to blend vegetablespasser quelque chose sous l'eau to rinse something ou to give something a rinse under the tappasser quelque chose à quelqu'un (familier) to give somebody a good dressing-down, to tick somebody off (UK)se faire passer quelque chose (familier) to get a good ticking off (UK), to get a good chewing-out (US)6. [donner, transmettre - généralement] to pass, to hand, to give ; [ - maladie] to give ; [ - au téléphone] to put through (separable)je te passe Fred here's Fred, I'll hand you over to Fredpasse-moi Annie let me talk to Annie, put Annie on7. [rendre public - annonce]8. (familier) [prêter] to lendje vais te passer de la crème dans le dos I'm going to put ou to rub some cream on your back11. [enfiler - vêtement] to slip ou to put on (separable)12. AUTOMOBILEpasser la troisième to change ou to shift into third gear[diapositive] to showRADIO [émission] to broadcast14. COMMERCE [conclure - entente] to conclude, to come to (inseparable), to reach ; [ - marché] to agree on (inseparable), to strike, to reach ; [ - commande] to placeC.[EXPRIME UNE NOTION TEMPORELLE]1. [employer - durée] to spendpassez un bon week-end/une bonne soirée! have a nice weekend/evening!as-tu passé une bonne nuit? did you sleep well last night?, did you have a good night?elle ne passera pas la nuit she won't see the night out, she won't last the night3. [assouvir - envie] to satisfy————————passer après verbe plus prépositionil faut le faire libérer, le reste passe après we must get him released, everything else is secondary————————passer avant verbe plus prépositionto go ou to come beforeses intérêts passent avant tout his own interests come before anything else, he puts his own interests before everything else————————passer par verbe plus préposition1. [dans une formation] to go through2. [dans une évolution] to go through, to undergole pays est passé par toutes les formes de gouvernement the country has experienced every form of government3. [recourir à] to go throughpour comprendre, il faut être passé par là you have to have experienced it to understand————————passer pour verbe plus préposition1. [avec nom] to be thought of asje vais passer pour un idiot I'll be taken for ou people will take me for an idiot2. [avec adj]3. [avec verbe]elle passe pour descendre d'une famille noble she is said to be descended from an aristocratic family————————passer sur verbe plus préposition[excuser] to overlookpassons sur les détails let's pass over ou skip the detailspassons! let's say no more about it!, let's drop it!tu me l'avais promis, mais passons! you promised me, but never mind!————————se passer verbe pronominal intransitifla soirée s'est passée tranquillement the evening went by ou passed quietlyqu'est-ce qui se passe? what's happening?, what's going on?il se passe que ton frère vient d'être arrêté, (voilà ce qui se passe)! your brother's just been arrested, that's what's!il ne se passe pas une semaine sans qu'il perde de l'argent aux courses not a week goes by without him losing money on the horses3. [se dérouler - dans certaines conditions] to go (off)l'opération s'est bien/mal passée the operation went (off) smoothly/badlysi tout se passe bien, nous y serons demain if all goes well, we'll be there tomorrowtout se passe comme prévu everything's going according to plan ou going as planned————————se passer verbe pronominal transitifil se passa un peigne/la main dans les cheveux he ran a comb/his fingers through his hair————————se passer de verbe pronominal plus préposition1. [vivre sans] to do ou to go without2. [s'abstenir]3. [ne pas avoir besoin de]————————en passant locution adverbiale1. [dans la conversation] in passingfaire une remarque en passant to remark in passing, to make a casual remark2. [sur son chemin]il s'arrête de temps à autre en passant he calls on his way by ou past from time to time————————en passant par locution prépositionnelle————————1. [dans l'espace] vial'avion va à Athènes en passant par Londres the plane goes to Athens via London ou stops in London on its way to Athens2. [dans une énumération] (and) including -
42 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
43 RSA
1) Общая лексика: Russian standards of accounting, РСБУ, Южно-Африканская Республика (Republic of South Africa), ЮАР2) Медицина: respiratory sinus arrhythmia3) Американизм: Radiation Safety Academy, Rehabilitation Services Administration4) Спорт: Roller Skating Association International5) Военный термин: Redstone Arsenal, Regimental Support Area, Returned Services Association, Royal Signals Association, radar service area, radar signature analysis, range safety approval, range support aircraft, remote storage activity, request for salvage action, reserve storage area, retire to staging area6) Техника: remote shutdown area, remote station alarm7) Строительство: Уголок из стального проката (Rolled Steel Angle)8) Юридический термин: Revised Statutes Annotated, Ritual Sexual Abuse9) Телекоммуникации: Rivest, Shamir, Adleman (encryption)10) Сокращение: Range Standardization & Automation programme (USA), Rear Support Area (NATO), Regional Security Affairs, Republic of South Africa, Royal School of Artillery (UK), Royal Society of Arts, Russian Space Agency, Cryptosystem proposed by R.L.Rivest, A.Shamir and L.M.Adleman11) Университет: Resident Students Association, Residential Student Association12) Физиология: Recurrent Spontaneous Abortion13) Вычислительная техника: Reference System Architecture, Reusable Software Assets, Rivest-Shamir-Adleman, алгоритм цифровой подписи Ривеста-Шамира-Адельмана, Rivest, Shamir and Adleman (Verschluesselung, RSA), Random Scheduling Algorithm (protocol)14) Иммунология: rabbit serum albumin, rabbit sialoglycoprotein antigen, rabbit sperm autoantigen15) Космонавтика: РКА, Российское Космическое Агентство16) Канадский термин: Revised Statutes Of Alberta17) Биотехнология: redundant siRNA activity18) Транспорт: Runway Safety Area19) Пищевая промышленность: Responsible Serving of Alcohol20) Фирменный знак: Rochester Software Associates21) Сетевые технологии: алгоритм цифровой подписи Райвеста-Шамира-Адлемана22) Программирование: Rivest Shamir And23) Химическое оружие: residue storage area24) Дорожное движение: Программа помощи на дорогах (Roadside Assistance)25) Нефть и газ: Restructuring Shareholders Agreement26) Яхтенный спорт: Южно-Африканская р-ка (Обозначения на парусах)27) Фармация: rat serum albumin28) Должность: Regional Support Administrator29) NYSE. Royal & Sun Alliance Insurance Company30) Аэропорты: Santa Rosa, LP, Argentina31) СМС: Rock Solid Algorithm32) Международная торговля: Reactor Studios Amsterdam -
44 Finanzabkommen
Finanzabkommen
financial agreement, monetary convention;
• Finanzabteilung finance (financial) department (division), fiscal division;
• Finanzaktien general credit shares;
• Finanzamt Tax and Revenue Office (US), Internal Revenue Office (US), tax (fiscal) office;
• Finanzamt betrügen to defraud the authorities (revenue);
• Finanzamtsbescheid tax demand (US);
• Finanzamtsleiter commissioner (collector) of internal revenue (US), inspector of taxes (Br.);
• Finanzanalyse financial analysis;
• Finanzanalytiker financial analyst;
• Finanzangelegenheiten financial affairs (concerns, matters);
• Finanzangelegenheiten verwalten to manage the finances;
• Finanzanlagen (Bilanz) investments;
• Finanzanzeige financial advertisement;
• Finanzapparat financial machinery;
• Finanzaufgaben treasury functions;
• Finanzaufkommen budgetary receipts, inland (Br.) (internal, US) revenue;
• gefälschte Finanzaufstellung false financial statement;
• Finanzaufwand revenue expenditure;
• Finanzausdruck financial term;
• Finanzausgleich tax (revenue) sharing (US), Exchequer Equalization Grant (Br.);
• Finanzausgleichsformel tax-sharing formula (US);
• Finanzausgleichstelle Board of Equalization;
• kommunale Finanzausgleichszuweisung rate support grant (Br.);
• Finanzauskunft status report;
• Finanzauskunftei status enquiry agency;
• Finanzausschuss finance committee, financial commission, (parl.) Committee of Ways and Means (Br.), appropriation committee (US);
• Finanzausweis financial statement (status) (US);
• Finanzautonomie financial autonomy;
• Finanzbeamter assessor [of taxes], tax assessor (US) (official), Inland Revenue Official (Br.) (Officer, US);
• örtlich zuständiger Finanzbeamter district collector (US);
• Finanzbedarf financial (monetary) requirements, financial needs, pecuniary wants;
• Finanzbehörden fiscal (treasury, inland revenue) authorities;
• Oberste Finanzbehörde Board of Inland Revenue (Br.), Internal Revenue Office (US);
• Finanzbeihilfe financial aid;
• Finanzbeitrag (EU) financial contribution;
• Finanzbeiträge der Mitgliedstaaten zum EU-Haushalt member states’ contributions to the European budget;
• Finanzberater financial adviser (analyst, consultant);
• Finanzberatung financial advice (counselling);
• Finanzberatung für Firmenkunden (Bank) merchant banking;
• Finanzbereich area of finance;
• Finanzbericht financial return, (Zeitung) city article (Br.);
• Finanzbesprechungen financial talks;
• Finanzboykott boycott of finance;
• Finanzbuchhalter financial (general) accountant;
• Finanzbuchhaltung financial accounting, general accounting department;
• Finanzchef, Finanzdirektor director of finance, treasurer (US);
• knappe Finanzdecke shortage of finance;
• Finanzdefizit deficit in the financial accounts;
• Finanzdienstleistler financial-services organisation (company, concern);
• Finanzdienstleistungsbranche financial-services industry;
• Finanzdirektor director of finance, treasurer (US);
• Finanzdirektor eines Konzerns group treasurer. -
45 contractor
сущ.1) эк., юр. подрядчик, контрактор; поставщик (физическое или юридическое лицо, выполняющее какие-л. работы или оказывающее услуги по контракту)ATTRIBUTES:
a/v contractor — поставщик аудио- и видеооборудования
See:advertising contractor, agricultural contractor, associate contractor, co-contractor, christmas-tree contractor, defense contractor, development contractor, exhibition contractor, farm labor contractors, federal contractor, field contractor, general contractor, government contractor, haulage contractor, home improvement contractor, independent contractor, joint contractor, low level contractor, mail contractor, main contractor, original contractor, outside contractor, poster contractor, prime contractor, private contractor, public contractor, specialist contractor, subcontractor, sub-contractor, contractor agreement, contractor loan, contractor's all risks, contractor's capability, contractor's fee, contractor's services, Building Equipment Contractors, Building Finishing Contractors, contractor controlled insurance program, contractor performance evaluation, contractor-controlled insurance program, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors, Foundation, Structure, and Building Exterior Contractors2) эк., юр., амер. контрактор* (принципал, дающий поручение поверенному на разовой основе)See:
* * *
контрактор, подрядчик.* * *1) исполнитель; 2) /construction-man/ подрядчик* * *. организация или лицо, принимающие на себя определенные обязательства по контракту. . Словарь экономических терминов 1 .* * *-----специализированная фирма (организация), выполняющая строительно-монтажные работы при сооружении объектов в стране заказчика на основе договоров подряда на капитальное строительство -
46 United Nations Organization
орг.сокр. UNO, UN межд. эк., пол. Организация Объединенных Наций, ООН (международная организация, главной задачей которой является поддержание и укрепление международного мира и безопасности и развитие сотрудничества между государствами; создана в 1945 г.)Syn:See:Charter of the United Nations, Standard International Trade Classification, Manual on Statistics of International Trade in Services, Development Business, Vienna Convention on the Law of Treaties, Bretton Woods Agreement, Food and Agriculture Organization, International Fund for Agricultural Development, World Food Programme, Economic and Social Council, Interim Coordinating Committee for International Commodity Arrangements, International Atomic Energy Agency, International Maritime Organization, International Civil Aviation Organization, International Labour Organization, International Telecommunication Union, World Health Organization, World Intellectual Property Organization, World Tourism Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural Organization, United Nations Educational, Scientific and Cultural OrganizationАнгло-русский экономический словарь > United Nations Organization
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47 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
48 BSA
1) Компьютерная техника: Basic Service Area2) Американизм: Bad Scope Altogether, Bank Secrecy Act3) Военный термин: barracks store accountant, base subarea, basic standardization agreement, basic stock allowance, beach support area, brief stop for ammunition, brigade support area4) Техника: Bachelor of Agricultural Sciences, Bimetal Steel Aluminium, beam solid angle, beam steerable antenna, burst spectrum analyzer, bus state analyzer5) Сельское хозяйство: antibovine serum6) Шутливое выражение: Bigoted Scouts Of America7) Химия: Bi s-trimethylsilyl-acetamide8) Юридический термин: Bad Suspect Account, Better Send Assistance9) Фармакология: площадь поверхности тела (body surface area)10) Финансы: Baseline Security Assessment11) Грубое выражение: Bastard Stalled Again, Big Stupid Asses, Bloody Sore Arse, Bull Shit ARTIST, Bullshit Alliance12) Телекоммуникации: Basic Service Arrangement13) Сокращение: Bachelor of Scientific Agriculture, Bibliographical Society of America, Birmingham Small Arms, Bosnian Serb Army (Bosnia-Herzegovina), Botanical Society of America, Boy Scouts Association, Boy Scouts of America, Business Software Alliance (Association), Bilateral Steel Agreement, Bloody Sore Ass14) Университет: Baylor Student Association, Bendigo Student Association, Bengali Students Association, Black Student Association, Borneo Students Association15) Физиология: Bowel signs active16) Вычислительная техника: Backbone Service Area, Business Software Association, Ассоциация производителей программ для бизнеса, Союз производителей программ для бизнеса, Business Software Alliance (organization, Hersteller), business software alliance17) Литература: Best Speaker Award (Toastmasters)18) Нефть: bulk storage area19) Микробиология: бычий сывороточный альбумин20) Иммунология: Biomolecular Sequence Analysis21) Транспорт: Brake Slack Adjuster22) Фирменный знак: British Scrap Aluminum, British Small Arms, Business Services Associates23) СМИ: Britney Spears Archive24) Образование: basic skills agency ( UK)25) Программирование: Binary Source Archive, Branch And Save Address26) Химическое оружие: Buffer storage area27) Авиационная медицина: body surface area28) Макаров: bovine serum albumin29) Расширение файла: Archive format (BSArc archiver)30) Военно-политический термин: Bosnian-Serb Army31) Должность: Bachelor of Science In Accountancy, Bachelor of Science in Agriculture32) НАСА: Bottom Side Alignment -
49 VISA
1) Компьютерная техника: Virtual Instrument System Architecture2) Американизм: Very Impressive Students Always3) Шутливое выражение: Visualization Of Inter Spike Association4) Религия: Vatican International Services Agency5) Биржевой термин: Vacation Insurance Savings Account6) Грубое выражение: Very Inconsiderate Stupid Anteater7) Сокращение: Voluntary Intermodal Sealift Agreement8) Университет: Vietnamese International Students Association, Visiting International Student Ambassadors9) Вычислительная техника: Virtual Instrument Software Architecture10) Микробиология: vancomycin-intermediate Staphylococcus aureus (Staphylococcus aureus, обладающий промежуточной чувствительностью к ванкомицину)11) Транспорт: Volunteers In School Activities12) Фирменный знак: Visa International Services Association13) Образование: Very Important School Assignments, Virtual Information Skills Activity14) Должность: Very Important Student Assistant15) Аэропорты: Vision Integrity Structure And Accountability -
50 Visa
1) Компьютерная техника: Virtual Instrument System Architecture2) Американизм: Very Impressive Students Always3) Шутливое выражение: Visualization Of Inter Spike Association4) Религия: Vatican International Services Agency5) Биржевой термин: Vacation Insurance Savings Account6) Грубое выражение: Very Inconsiderate Stupid Anteater7) Сокращение: Voluntary Intermodal Sealift Agreement8) Университет: Vietnamese International Students Association, Visiting International Student Ambassadors9) Вычислительная техника: Virtual Instrument Software Architecture10) Микробиология: vancomycin-intermediate Staphylococcus aureus (Staphylococcus aureus, обладающий промежуточной чувствительностью к ванкомицину)11) Транспорт: Volunteers In School Activities12) Фирменный знак: Visa International Services Association13) Образование: Very Important School Assignments, Virtual Information Skills Activity14) Должность: Very Important Student Assistant15) Аэропорты: Vision Integrity Structure And Accountability -
51 visa
1) Компьютерная техника: Virtual Instrument System Architecture2) Американизм: Very Impressive Students Always3) Шутливое выражение: Visualization Of Inter Spike Association4) Религия: Vatican International Services Agency5) Биржевой термин: Vacation Insurance Savings Account6) Грубое выражение: Very Inconsiderate Stupid Anteater7) Сокращение: Voluntary Intermodal Sealift Agreement8) Университет: Vietnamese International Students Association, Visiting International Student Ambassadors9) Вычислительная техника: Virtual Instrument Software Architecture10) Микробиология: vancomycin-intermediate Staphylococcus aureus (Staphylococcus aureus, обладающий промежуточной чувствительностью к ванкомицину)11) Транспорт: Volunteers In School Activities12) Фирменный знак: Visa International Services Association13) Образование: Very Important School Assignments, Virtual Information Skills Activity14) Должность: Very Important Student Assistant15) Аэропорты: Vision Integrity Structure And Accountability -
52 company
сущ.1) общ. общество, компания; гость, гостиin company — в обществе, на людях
in company with smb. — в обществе кого-л.
2) общ. собеседник; партнер по общению3) сокр. Coа) эк. компания; фирма; предприятиеcapital goods company — компания, выпускающая средства производства
company under foreign ownership — компания, являющаяся иностранной собственностью
to set up [form, found\] a company — основать [учредить\] компанию
to float a company [to launch\] a company — учредить компанию и выпустить ее акции на рынок
See:advertising company, barter company, bartering company, cargo-handling company, controlling company, controlled company, domestic company, employee leasing company, export management company, export-import company, factor company, factoring company, foreign company, forfaiting company, forwarding company, freight-handling company, global company, holding company, import-export company, international business company, international company, internationally-based company, leasing company, life settlement company, logistics company, multinational company, offshore company, overseas company, parent company, pension company, sister company, subsidiary company, supranational company, title company, title insurance company, transnational company, wholesale company, affiliated company, agent-owned reinsurance company, captive insurance company, allied company, ancillary company, associate company, related company, auxiliary company, benevolent company, bogus company, captive finance company, captive insurance company, charitable company, chartered company, close company, close investment holding company, closed company, closed end management company, closed-end investment company, close-end investment company, closed-end management company, investment company, commercial company, company agreement, company auditor, company bargaining, company bull, company by-law, company car, company card, company doctor, company formation, company indicia, company law, company limited by guarantee, company limited by shares, company man, company name, company officer, company registrar, company secretary, company statute, company tax, company treasurer, company union, company unionism, company-wide, defunct company, dormant company, established company, exempt private company, farming company, formation of company, incorporated company, independent company, intercompany transaction, investment trust company, joint company, joint stock company, limited company, limited liability company, limited purpose trust company, management company, multiplant company, mutual company, nominee company, non-commercial company, non-for-profit company, not-for-profit company, one man company, open-end company, paper company, plan company, private company, private limited company, private limited liability company, proprietary company, public company, public limited company, public limited liability company, public utility company, publicly held company, publicly owned company, publicly traded company, quasi-public company, registered company, registration of company, regulated company, related company, shell company, sleeping company, small business investment company, small company, statutory company, sub-company, trust company, underlying company, unlimited company, blue chip company, company officer 2) African Management Services Companyб) эк., юр., амер. (собирательное понятие, применяемое, как правило, к формам организации бизнеса, имеющим в основе своей деятельности объединение капиталов: корпорации, товариществу и т. п.; не применяется по отношению к такой форме, как индивидуальное предпринимательство)Syn:See:в) эк., юр., брит. = corporation 2) б),г) ист. (те члены коммерческой организации, чьи фамилии не упоминаются в названии)See:4) общ., разг., амер. контора*, органы* (Центральное разведывательное управление США, ЦРУ; с определенным артиклем, с прописной буквы)See:5) эк. тр. гильдия (организация, действующая в Лондонском Сити, занимающаяся в основном благотворительной деятельностью и образовавшаяся из средневековых профессиональных объединений)6) мор. экипаж, команда7) воен. воинская единица; батальон, рота ( пехотные), батарея ( артиллерийская), эскадрон ( кавалерийский)See:
* * *
company (Co; Coy) компания: юридическое лицо, представляющее собой ассоциацию вкладчиков капитала (акционеров) для осуществления той или иной деятельности (товарищество, акционерная компания); = corporation 2.* * *компания, акционерное общество, фирма. . Словарь экономических терминов .* * *корпоративное предприятие, которое является юридическим лицом, в отличие от его участников; компания оперирует как самостоятельная единица, успеха которой добиваются все ее члены -
53 procurement
сущ.эк. приобретение, получение; закупка; снабжениеprocurement agency — закупочное агентство, агентство по снабжению
Syn:See:government procurement, procurement advertising, procurement card, procurement services manager, procurement manager, procurement price, Agreement on Government Procurement, bid and proposal cost, central purchasing, award 1. 4)
* * *
снабжение, поставка, приобретение, получение, заказ, подбор (консультанта, специалиста).* * *закупки товаров, работ и услуг; закупки. . Словарь экономических терминов . -
54 ♦ contract
♦ contract /ˈkɒntrækt/A n.1 (leg.) contratto: contract of sale, contratto di compravendita; contract of employment, contratto di lavoro; contract for work and materials, contratto d'opera; draft contract, bozza di contratto; renewable contract, contratto rinnovabile; to enter into a contract with sb., fare (o stipulare) un contratto con q.; to be under contract to, essere sotto contratto con; essere vincolato da contratto con; to draw up a contract, stendere un contratto; to honour a contract, rispettare un contratto; to renew a contract, rinnovare un contratto; to sign a contract, firmare un contratto2 ( per estens.) contratto; patto; accordo ( tra persone, stati, ecc.): the social contract, (filos.) il contratto sociale; (econ.) il patto sociale ( tra lavoratori e datori di lavoro)3 (leg.) appalto: to win a contract, vincere (o aggiudicarsi) un appalto; to award a contract, aggiudicare un appalto; to bid for a contract, partecipare a una gara d'appalto; contract work, (lavoro in) appalto6 ( slang) assassinio su commissione: to take out a contract on sb., fare uccidere q. su commissione; He has a contract out on me, ha dato ordine di uccidermi; ha assoldato qualcuno per uccidermiB a. attr. (leg.)1 di contratto; contrattuale: contract agreement, accordo contrattuale; contract bond, vincolo contrattuale2 a contratto: (econ.) contract labour, ( un tempo) manodopera a contratto; ( ora) manodopera temporanea● contract bridge, bridge contratto □ (leg.) contract by deed, contratto formale (o in atto pubblico) □ (leg.) contract by parol, contratto verbale □ contract cleaners, impresa di pulizia □ contract killer, assassino prezzolato; sicario □ contract killing, assassinio su commissione □ contract note, (comm.) distinta di compravendita; ( Borsa) bollato di contratto; fissato bollato □ contract of agency, contratto di agenzia □ (leg.) contract of service, contratto di lavoro subordinato □ (leg.) contract of services, contratto di prestazioni professionali □ (econ.) contract theory, teoria dei contratti □ (leg.) contract to sell, patto di futura vendita; preliminare di vendita; compromesso (fam.) □ contract worker, lavoratore a contratto.(to) contract /kənˈtrækt/A v. t.1 contrarre; stipulare; concludere; stringere: to contract an alliance, stringere un'alleanza; to contract a match, contrarre un matrimonio; to contract a loan, contrarre un prestito2 contrarre; prendere; assumere: to contract a habit [a debt, a disease], contrarre un'abitudine [un debito, una malattia]; to contract an obligation, assumersi un obbligo4 (fis.) far contrarre5 (ling.) contrarre6 impegnarsi per contratto a; stipulare un contratto per: to contract to supply st., impegnarsi per contratto a fornire qc.7 prendere in appalto; appaltare: to contract to build a house, prendere in appalto la costruzione d'una casaB v. i.1 (leg., comm.) fare un contratto ( di fornitura, di servizi, d'appalto): They contracted for the supply of victuals to the army, presero in appalto la fornitura di viveri all'esercito2 contrarsi; restringersi: Metals contract in cooling, i metalli si contraggono raffreddandosi; The river contracts to a gorge, il fiume si restringe formando una gola. -
55 сообщение
сообщение сущmessageаварийное сообщениеalerting messageвоздушное сообщениеair communicationвремя поступления сообщенияtime handed inГлавное агентство воздушных сообщенийCentral Agency of Air Serviceзапрещающее консультативное сообщениеnegative advisoryиндекс первоочередности сообщенияpriority message indicatorинтенсивное регулярное воздушное сообщениеairbridgeкод первоочередности сообщенияpriority message prefixконсультативное сообщение об ограниченияхlimit advisoryконсультативное сообщение о воздушной обстановкеtraffic advisoryконсультативное сообщение о воздушной обстановке, регистрируемой на первичной РЛСtraffic advisory against primary radar targetsконсультативное сообщение о порядке выдерживания заданных параметровmaintain advisoryконсультативное сообщение о порядке выполнения уклоненияavoidance manoeuvre advisoryконсультативное сообщение по устранению конфликтной ситуацииresolution advisoryобработка сообщенийmessages handlingпередача радиотелефонных сообщенийtransmission of telephonyпередача сообщенийrelay of messagesполет, открывающий воздушное сообщениеinaugural flightположение согласно последнему сообщениюlast reported positionприем командных сообщенийcommand acquisitionприем телефонных сообщенийreception of telephonyпрямое воздушное сообщениеthrough air serviceразрешающее консультативное сообщениеpositive advisoryрегулярное воздушное сообщениеregular airline serviceслужба воздушных сообщенийairways and air communications serviceсоглашение о воздушном сообщенииair transport agreementсообщение о передаче пассажировpassenger transfer messageсообщение о положении воздушного суднаaircraft position reportсообщение о прилетеarrival reportсообщение о расчетном времени пролета границыboundary estimate messageсообщение о точном положенииspot reportсообщение о ходе выполнения полетаprogress reportсообщение с бортаair-reportтип сообщенияmessage typeуказатель типа сообщенияmessage type indicatorусловное обозначение в сообщении о ходе полетаflight report identificationЦентральное управление международных воздушных сообщений гражданской авиацииGeneral Department of International Air Services of Aeroflotчелночное воздушное сообщениеshuttle service
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