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41 soft-sell approach
Реклама: подход в духе мягкой продажи, увещевание -
42 soft-sell campaign
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43 soft-sell commercial
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44 soft-sell message
Реклама: обращение в стиле мягкой продажи -
45 soft-sell policy
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46 soft-sell advertising
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47 soft-sell advertising
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48 to soft-sell
• prodav. sugerisa; prodav. ubeđivan -
49 soft
soft1) (not hard or firm; easily changing shape when pressed: a soft cushion.) blando2) (pleasantly smooth to the touch: The dog has a soft, silky coat.) suave3) (not loud: a soft voice.) suave4) ((of colour) not bright or harsh: a soft pink.) suave5) (not strict (enough): You are too soft with him.) blando6) ((of a drink) not alcoholic: At the party they were serving soft drinks as well as wine and spirits.) no alcohólico7) (childishly weak, timid or silly: Don't be so soft - the dog won't hurt you.) tonto, bobo•- softly- softness
- soften
- soft-boiled
- soft-hearted
- soft-spoken
- software
- softwood
- have a soft spot for
soft adj1. blando / suave2. tenue / suavetr[sɒft]2 (skin, hair, fur, etc) suave3 (light, music, colour) suave; (words) tierno,-a; (breeze, steps, knock) ligero,-a; (outline) difuminado,-a5 (person - lenient) blando,-a, indulgente; (- weak) débil; (- gentle, kind) dulce; (- easily upset) sensiblero,-a■ you're too soft on/with the kids eres demasiado blando con los niños6 (water) blando,-a7 SMALLLINGUISTICS/SMALL (consonant) suave\SMALLIDIOMATIC EXPRESSION/SMALLto be soft in the head ser tonto,-a del culo, ser estúpido,-ato be soft on somebody (attracted) gustarle alguien a unoto have a soft spot for somebody tener debilidad por alguien, tenerle cariño a alguiensoft copy datos nombre masculino plural contenidos en la memoria del ordenadorsoft currency moneda débilsoft drink refresco, bebida no alcohólicasoft drug droga blandasoft furnishings (tejidos nombre masculino plural para) cortinas, fundas de sofá, etcsoft landing aterrizaje nombre masculino suavesoft option camino fácilsoft palate velo del paladarsoft porn pornografía blandasoft sell venta basada en la persuasiónsoft soap cobasoft toy muñeco de peluche, animal nombre masculino de peluchesoft ['sɔft] adj1) : blandoa soft pillow: una almohada blanda2) smooth: suave (dícese de las texturas, de los sonidos, etc.)3) nonalcoholic: no alcohólicoa soft drink: un refrescoadj.• blando, -a adj.• delicado, -a adj.• débil adj.• dócil adj.• esponjoso, -a adj.• flexible adj.• fláccido, -a adj.• fofo, -a adj.• mole adj.• muelle adj.• pastoso, -a adj.• remolón, -ona adj.• suave adj.• tenue adj.• tierno, -a adj.adv.• blandamente adv.• suavemente adv.sɔːft, sɒftadjective -er, -est1)a) ( not hard) blando; <cushion/mattress> blando, mullido; <dough/clay/pencil> blando; < metal> maleable, dúctil2)a) (mild, subdued) < breeze> suave; <light/color> suave, tenue3)a) ( lenient) blando, indulgenteto be soft ON o WITH somebody — ser* blando or indulgente con alguien
b) ( feeble-minded) (colloq)to be soft (in the head) — ser* estúpido
soft sell — venta f blanda ( venta sin técnicas agresivas)
5) ( emotionally attached)to be soft on somebody — tener* debilidad por alguien
6) < drugs> blando; < pornography> blando8) < consonant> débil[sɒft]1. ADJ(compar softer) (superl softest)1) (=not hard) [ground, water, cheese, pencil, contact lens] blando; [bed, mattress, pillow] blando, mullido; [metal] maleable, dúctil; pej [muscles, flesh] blandoto go soft — [biscuits etc] ablandarse
his muscles have gone soft — sus músculos han perdido su fuerza, se le han ablandado los músculos
2) (=smooth) [skin, hair, fur, fabric, texture] suaveto make soft — [+ skin, clothes] suavizar; [+ leather] ablandar
3) (=gentle, not harsh) [breeze, landing] suave; [accent] ligero, leve; [music] suave; [light] tenue; [colour] delicado; [line] difuminadosoft lighting — luz f tenue
4) (=quiet) [whisper, laugh, step] suave; [whistle] flojo; [voice] suave, tenue5) (=kind) [smile, person] dulce; [words] tierno, dulce6) (=lenient, weak) blandothe soft left — (Pol) la izquierda moderada, el centro-izquierda
to be (too) soft on/with sth/sb — ser (demasiado) blando or indulgente con algo/algn
7) (=easy) fácilsoft option — camino m fácil
touch 1., 2)soft target — blanco m fácil
8) * (=foolish) bobo *, tontoyou must be soft! — ¡tú eres tonto!, ¡has perdido el juicio!
9) (=fond)10) (Ling) débil11) (Econ) [prices, economy] débil; [sales, market, growth] flojo2.CPD [currency, drug, fruit] blandosoft brown sugar N — azúcar f morena blanda, azúcar m moreno blando
soft centre N — relleno m blando
soft commodities NPL — (Econ) bienes mpl perecederos, bienes mpl no durables
soft copy N — (Comput) copia f transitoria
soft drink N — bebida f refrescante, refresco m
soft fruit N — (Brit) bayas fpl
soft furnishings NPL — textiles mpl
soft goods NPL — (Comm) géneros mpl textiles, tejidos mpl
soft landing N — aterrizaje m suave
soft margarine N — margarina f (fácil de untar)
soft money N — (US) papel m moneda
soft palate N — (Anat) velo m del paladar
soft-pedalsoft pedal N — (Mus) pedal m suave
soft phone N — (Comput) teléfono m de software
soft porn, soft pornography N — pornografía f blanda
soft shoulder N — (US) arcén m de tierra (para frenazos de emergencia)
soft-soapsoft skills NPL — habilidades fpl interpersonales
soft top N — (esp US) descapotable m
* * *[sɔːft, sɒft]adjective -er, -est1)a) ( not hard) blando; <cushion/mattress> blando, mullido; <dough/clay/pencil> blando; < metal> maleable, dúctil2)a) (mild, subdued) < breeze> suave; <light/color> suave, tenue3)a) ( lenient) blando, indulgenteto be soft ON o WITH somebody — ser* blando or indulgente con alguien
b) ( feeble-minded) (colloq)to be soft (in the head) — ser* estúpido
soft sell — venta f blanda ( venta sin técnicas agresivas)
5) ( emotionally attached)to be soft on somebody — tener* debilidad por alguien
6) < drugs> blando; < pornography> blando8) < consonant> débil -
50 soft
soft [sɒft]doux ⇒ 1 (a), 1 (d), 1 (e), 1 (g), 1 (h), 1 (m), 1 (p)-(r) mou ⇒ 1 (b), 1 (j) souple ⇒ 1 (a) moelleux ⇒ 1 (b) ramolli ⇒ 1 (b) tendre ⇒ 1 (c), 1 (h) gras ⇒ 1 (c) léger ⇒ 1 (d) estompé ⇒ 1 (f) indulgent ⇒ 1 (i) facile ⇒ 1 (m) modéré ⇒ 1 (n) faible ⇒ 1 (o)(a) (to touch → skin, hands, wool, fur) doux (douce); (→ leather) souple; (→ material, hair) doux (douce), soyeux;∎ as soft as velvet/as a baby's bottom doux comme du velours/comme une peau de bébé;∎ soft to the touch doux au toucher;∎ the cream will make your hands/the leather soft la crème t'adoucira les mains/assouplira le cuir(b) (yielding, not firm → bed, mattress, pillow) moelleux; (→ collar, ground, snow) mou (molle); (→ butter) mou (molle), ramolli; (→ muscles, body) ramolli, avachi, flasque; (too yielding → bed, mattress) mou (molle);∎ a nice soft bed un lit moelleux;∎ this bed is too soft ce lit est trop mou;∎ the butter has gone soft le beurre s'est ramolli;∎ mix to a soft paste mélanger jusqu'à obtention d'une pâte molle;∎ these chocolates have soft centres ces chocolats sont mous à l'intérieur;∎ Horseracing the going is soft le terrain est mou;∎ the brakes are soft il y a du mou dans les freins(d) (quiet, not harsh → voice, music) doux (douce); (→ sound, accent) doux (douce), léger; (→ tap, cough) petit, léger; (→ step) feutré;∎ "yes", he said in a soft whisper/voice "oui", murmura-t-il doucement/dit-il d'une voix douce;∎ she gave a soft laugh elle rit doucement(e) (muted → colour, glow) doux (douce); (→ shade) doux (douce), pastel (inv); (→ light, lighting) doux (douce), tamisé(f) (blurred → outline) estompé, flou(g) (gentle, mild → breeze, rain, words) doux (douce); (→ expression, eyes) doux (douce), tendre; (→ curve, shadow) doux (douce); (→ climate, weather) doux (douce), clément;∎ she suits a softer hairstyle ce qui lui va bien, c'est une coiffure plus souple;∎ British it's a soft day il bruine aujourd'hui(h) (kind → person) doux (douce), tendre;∎ to have a soft heart avoir le cœur tendre;∎ to have a soft nature être doux de nature∎ you're too soft with the boy vous êtes trop indulgent avec le garçon;∎ to be soft on sb se montrer indulgent envers qn, faire preuve d'indulgence envers qn;∎ to be soft on terrorism faire preuve de laxisme envers le terrorisme(j) (weak → physically) mou (molle);∎ the boy's too soft ce garçon n'a pas de caractère;∎ you're getting soft tu te ramollis;∎ city life has made you soft la vie citadine t'a ramolli∎ he's going soft in his old age il devient gâteux en vieillissant;∎ you must be soft in the head! ça va pas, non?;∎ don't be soft arrête de dire des bêtises∎ to be soft on sb avoir le béguin pour qn;∎ to have a soft spot for sb avoir un faible pour qn∎ familiar to have a soft time of it se la couler douce;∎ it's the soft option c'est la solution de facilité;∎ to take the soft option opter pour la solution de facilité(n) (moderate) modéré;∎ Politics the soft left la gauche modérée;∎ to take a soft line on sth adopter une ligne modérée sur qch; (compromise) adopter une politique de compromis sur qch2 adverb∎ don't talk soft! ne sois pas idiot!Commerce biens mpl non durables►► soft cheese fromage m à pâte molle;soft coal houille f grasse;Commerce soft commodities biens mpl non durables;soft contact lenses lentilles fpl souples;Computing soft copy visualisation f sur écran;Finance soft currency devise f faible;soft drink boisson f non alcoolisée;Photography soft focus flou m artistique, point m diffus;∎ figurative to see things in soft focus avoir une vision idéaliste du monde;soft fruit (UNCOUNT) ≃ fruits mpl rouges;British soft furnishings tissus mpl d'ameublement;British soft goods tissus mpl, textiles mpl;Computing soft hyphen césure f automatique, tiret m conditionnel;Chemistry soft iron fer m doux;soft margarine margarine f;American Politics soft money = sommes employées pour le financement d'une campagne électorale en employant divers stratagèmes afin de rester dans la légalité;Anatomy soft palate voile m du palais;soft pedal (on piano) pédale f douce, sourdine f;soft-porn film film m érotique;soft-porn magazine revue f de charme;soft-porn magazines presse f de charme;Computing soft return saut m de ligne automatique;the soft sciences ≃ les sciences fpl humaines;Computing soft sectoring formatage m logiciel;Commerce soft sell = méthodes de vente non agressives;∎ she has a flair for the soft sell elle a le don de ou pour circonvenir ses clients;soft shoulder (on road) accotement m non stabilisé;soft target cible f facile;Anatomy soft tissue parties fpl charnues;familiar soft top (voiture f) décapotable□ f;∎ he's a real soft touch (easily fooled) il est vraiment bonne poire; (for money) il se laisse facilement taper;soft toy (jouet m en) peluche f;soft verge (on road) accotement m non stabilisé -
51 sell
A ○ n (deception, disappointment) déception f ; it was a real sell! qu'est-ce qu'on s'est fait avoir ○ ! ; ⇒ hard sell, soft sell.1 gen, Comm vendre [goods, article, house, car, insurance] ; to sell sth at a loss/low price/profit vendre qch à perte/à bas prix/avec du bénéfice ; shop that sells clothes/groceries/stamps magasin qui or où l'on vend des vêtements/de l'épicerie/des timbres ; to sell sth to sb, to sell sb sth vendre qch à qn ; I sold her my car, I sold my car to her je lui ai vendu ma voiture ; to sell sth for £3 vendre qch (pour) 3 livres ; to sell sth at ou for £5 each/a dozen vendre qch 5 livres pièce /la douzaine ; ‘stamps/phonecards sold here’ ‘ici on vend des timbres/des cartes de téléphone’ ; ‘sold’ (on article, house) ‘vendu’ ; sold to the lady in the corner ( at auction) adjugé, vendu à la dame dans le coin ; the novel has sold millions (of copies) le roman s'est vendu à des millions d'exemplaires ; to sell sth back revendre qch ; to be sold into slavery être vendu comme esclave ;2 ( promote sale of) [quality, reputation, scandal] faire vendre [product, book, newspaper] ; her name will help to sell the film son nom aidera à promouvoir le film ;3 (put across, make attractive) [person, campaign, government] faire accepter, vendre pej [idea, image, policy, party] ; to sell sth to sb, to sell sb sth faire accepter qch à qn, vendre qch à qn pej ; the party failed to sell its policies to the electorate le parti n'a pas réussi à faire accepter or vendre sa politique aux électeurs ;4 ○ ( cause to appear true) to sell sb sth, to sell sth to sb faire avaler ○ qch à qn [lie, story, excuse] ; he tried to sell me some line about losing his diary il a essayé de me faire avaler je ne sais quelle histoire comme quoi il avait perdu son agenda ○ ;5 (surrender, betray) trahir [honour, integrity, reputation, country].1 [person, shop, dealer] vendre ; to sell at a loss/profit/high price vendre à perte/avec du bénéfice/à un bon prix ; to sell to sb vendre à qn ; I'll sell to the highest bidder je vendrai au plus offrant ; to sell for £50 [dealer, seller] vendre à 50 livres ; I'll sell for the best price je vendrai au meilleur prix ; to sell as is Comm vendre en l'état ; ‘sell by June 27’ ‘date limite de vente: 27 juin’ ;2 [goods, product, house, book] se vendre ; the new model is/isn't selling (well) le nouveau modèle se vend bien/mal ; to sell in millions/in great quantities se vendre à des millions d'exemplaires/en grande quantités ; it only sells to a sophisticated market/to children cela ne se vend que sur un marché raffiné/qu'aux enfants.2 ( put oneself across) to sell oneself se vendre ○ ; you've got to sell yourself at the interview il faut que tu te vendes ○ lors de l'entretien.to be sold on être emballé ○ par [idea, person] ; you've been sold ○ ! tu t'es fait rouler ○ or avoir!■ sell off:■ sell out:▶ sell out1 gen, Comm [merchandise, tickets, newspapers] se vendre ; they're selling out fast! ils se vendent vite! ; the tickets/today's papers have sold out, we've sold out of tickets/today's papers tous les billets/les journaux du jour ont été vendus ; sorry, we've sold out désolé, mais nous avons tout vendu or il n'y en a plus ;3 Fin (of company, shares) vendre ses parts (to à) ; I've decided to sell out j'ai décidé de vendre mes parts ;4 ○ ( betray one's principles) retourner sa veste ; he's sold out to the opposition il est passé dans l'opposition ;▶ sell [sth] out, sell out [sth]1 gen, Comm the concert is sold out le concert affiche complet ; the book has sold out its initial print run la première édition du livre est épuisée ; ‘sold out’ ‘en rupture de stock’ ;2 Fin vendre [shares, interest in company].■ sell up:▶ sell up vendre (tout) ; they've sold up ils ont tout vendu ;▶ sell up [sth] vendre [business, property]. -
52 ♦ soft
♦ soft /sɒft/A a.1 molle; soffice; morbido; cedevole; tenero; (fig.) debole; fiacco; ( del cappello) floscio; ( di un muscolo) flaccido: soft ground, terreno molle; (anat.) the soft palate, il palato molle; soft wool, lana soffice; a soft bed, un letto morbido; soft skin, pelle morbida; a soft pencil, una matita morbida; soft wheat, grano tenero; a soft hat, un cappello floscio; He has a soft heart, ha il cuore tenero2 mite; dolce; delicato; soave; tenue: soft air, aria dolce, mite; a soft winter, un inverno mite; a soft breeze, una dolce brezza; a soft voice [music], una voce [una musica] dolce (o delicata, soave); soft colours, colori tenui; tinte delicate3 conciliante; gentile; blando; troppo indulgente; tenero (fig.): a soft answer, una risposta conciliante; to be soft on sb., avere del tenero per q.; He was accused of being soft on terrorism, è stato accusato d'essere troppo tenero con il terrorismo4 ( di suono) basso; quieto; sommesso; calmo; pacato: in a soft voice, a voce bassa; in tono pacato; a soft murmur, un mormorio sommesso6 lieve; facile; agevole; leggero: soft rain, pioggia leggera; pioggerella; a soft tap, un colpo lieve; un colpetto; un colpettino ( alla porta, ecc.); a soft job, un lavoro facile; un compito agevole7 (fon.) dolce; palatalizzato, molle; sonoro: «G» is soft in «gentle», but hard in «gift», la «g» è dolce nella parola «gentle», ma dura in «gift»13 (metall.) dolce: soft steel, acciaio dolce; soft solder, lega per brasatura dolce; stagno per saldare; soft soldering, brasatura dolce; saldatura a stagnoB n.1 [u] (il) molle; (le) parti molli2 sempliciotto; stolto; stupidoC avv.1 (arc. o poet.) adagio; piano● ( cucina) soft-boiled eggs, uova alla coque □ (gramm. greca) soft breathing, spirito dolce □ soft coal, carbone bituminoso □ soft-core film, film spinto; film erotico ( ma non pornografico) □ (comput.) soft copy, copia elettronica ( non cartacea) □ (med.) soft corn, durone □ (econ.) soft currency, valuta debole; moneta non convertibile ( in oro) □ a soft day, una giornata piovosa □ soft drink, bevanda analcolica; bibita □ ( banca) soft financing, finanziamento agevolato □ soft-footed, che ha il passo leggero; dal passo felpato □ soft fruit, frutti di bosco ( fragole, mirtilli, ecc.) □ soft furnishings, tessuti per arredamento ( tende, copertine, tappeti, ecc.) □ soft goods, (econ.) beni non durevoli; (comm.) stoffe, tessuti □ soft-headed, sciocco; scemo; stupido □ soft-headedness, stupidità □ soft-hearted, dal cuore tenero; compassionevole; sensibile; pietoso □ soft-heartedness, tenerezza; sensibilità; pietà □ (fam.) soft in the head, debole di cervello; scemo; stupido; picchiato; tocco □ (comput.) soft keyboard, tastiera su schermo □ (miss.) soft land (o soft landing), atterraggio morbido □ (miss.) soft-lander, veicolo spaziale in grado di fare un atterraggio morbido □ soft lens, lente a contatto morbida □ soft light, luce smorzata □ (polit.) soft line, atteggiamento moderato; linea morbida: to take a soft line with sb., adottare un atteggiamento di moderazione verso q. □ ( sport) a soft lob, un pallonetto morbido □ (polit.) soft-liner, moderato □ (econ.) soft money, moneta cartacea ( non metallica), ( anche) moneta debole; (polit., in USA) denaro donato dai lobbisti a un partito politico □ ( di proiettile) soft-nosed, deformabile □ ( sport) a soft pass, una palla morbida; un passaggio liscio (o pulito) □ (fig.) the soft option, la soluzione più facile (o comoda): to take the soft option, seguire la linea di minor resistenza □ a soft outline, un profilo confuso, incerto □ (mus.) soft pedal, sordina ( di pianoforte) □ soft porn, materiale pornografico leggero □ soft roe, latte di pesce □ (bot.) soft rot, marciume batterico □ soft sawder, adulazione; lusinghe; insaponata, sviolinata (fam.) □ (comm.) soft sell, tecnica di vendita che usa la persuasione (o la suggestione) □ soft slumbers, sonni tranquilli □ (fam. USA) soft snap, lavoro facilissimo; cosa da nulla; passeggiata, scherzetto (fig.) □ ( sci) soft snow, neve soffice □ soft soap, sapone liquido; (fig. fam.) adulazione, lusinghe; saponata (fam.) □ ( un tempo) the softer sex, il sesso debole □ soft-spoken, dalla voce dolce; affabile; cordiale □ (fig.) a soft spot, un debole: to have a soft spot for, avere un debole per □ (metall.) soft steel, acciaio dolce □ soft stone, pietra tenera □ (fig. fam.) soft thing, individuo molle; mollaccione; rammollito □ (autom.) soft top, decapottabile (sost.) □ (fig.) soft touch, (fig.) tatto; facile preda, gonzo; pollo, piccione (fig.); persona che non sa dire di no ( a richieste di aiuto o di denaro) □ (autom.) «soft verge» ( cartello), «banchina non transitabile» □ soft wheat, grano tenero □ soft wine, vino pastoso □ soft-witted, sciocco; scemo; stupido □ to get soft, rammollire, rammollirsi; (fig.) rimbecillire, rimbecillirsi □ (fam.) to have a soft time of it, passarsela bene □ to have a soft tongue, parlare con dolcezza. -
53 soft
soft [sɒft]1. adjectivea. [ground, snow, butter] mou ( molle f) ; [fabric, skin, colour, voice, toothbrush] doux ( douce f) ; [food, wood] tendre ; [bed, texture] moelleux ; [fur, hair, beard] soyeux ; [leather] souple• she had another, softer side to her il y avait une autre facette, plus douce, de sa personnalité• to go soft [biscuits] ramollirb. [rain, tap] légerc. ( = lenient) [person] indulgent ; [sentence] léger• to get soft [person] devenir trop indulgent• to be (too) soft on sth [+ crime, drugs] être trop laxiste en matière de qch• to have a soft spot for sb/sth avoir un faible pour qn/qchf. [water] doux2. adverb• don't talk soft! (inf) tu dis n'importe quoi !3. compounds• he's a soft-spoken man il n'a jamais un mot plus haut que l'autre ► soft top noun ( = car) décapotable f* * *[sɒft], US [sɔːft]1) ( not rigid or firm) [ground] meuble; Sport lourd; [rock, metal] tendre; [snow] léger/-ère; [bed, cushion] moelleux/-euse; [fabric, fur, skin, hand] doux/douce; [brush, hair, leather] souple; [muscle] flasque; [dough, butter] mou/molleto get soft — [ground, butter, mixture] s'amollir
to make something soft — amollir [ground]; ramollir [butter, mixture]; adoucir [hard water, skin]
soft ice cream — glace f italienne
2) ( muted) [colour, sound] doux/douce; [step, knock] feutrésoft lighting — éclairage m tamisé
3) (gentle, mild) [air, climate, rain, water, breeze, look, words] doux/douce; [pressure, touch] léger/-ère; [landing] Aviation en douceur; [eyes, heart] tendre; [approach] gen diplomatique; Politics modéré4) ( not sharp) [outline] flou; [fold] souple5) Economics [market] instable à la baisse6) ( lenient) [parent, teacher] (trop) indulgent7) (colloq) ( in love)to be soft on somebody — en pincer (colloq) pour quelqu'un
8) ( idle) [life, job] peinard (colloq)9) (colloq) ( stupid) stupide -
54 soft
soft1) (not hard or firm; easily changing shape when pressed: a soft cushion.) myk, bløt2) (pleasantly smooth to the touch: The dog has a soft, silky coat.) myk, bløt3) (not loud: a soft voice.) dempet, lav, svak4) ((of colour) not bright or harsh: a soft pink.) svak, myk, dempet5) (not strict (enough): You are too soft with him.) mild6) ((of a drink) not alcoholic: At the party they were serving soft drinks as well as wine and spirits.) alkoholfri; brus7) (childishly weak, timid or silly: Don't be so soft - the dog won't hurt you.) feig•- softly- softness
- soften
- soft-boiled
- soft-hearted
- soft-spoken
- software
- softwood
- have a soft spot formild--------mykIsubst. \/sɒft\/1) noe som er mykt, noe(n) som er ettergivende2) myk del, bløt del3) mykhet, bløthet, ettergivenhetIIadj. \/sɒft\/1) myk, bløt2) dempet, svak, myk3) mild, behagelig, lun, blid4) (om språklyd, ikke vitenskapelig term) bløt, stemt5) ( hverdagslig) lett, makelig, behagelig6) ( overført) svak, veik, slapp, pyset, bløt(hjertet), ettergivendehan begynner å bli bløthjertet \/ har har mistet grepetas soft as velvet myk\/bløt som fløyel, fløyelsmyka soft touch (hverdagslig, om person) dumsnill, lettlurt, lett å håndterebe soft on\/about someone være småforelsket i noen, sverme for noen være ettergivende overfor noenhave a soft spot for være glad i, være svak forsoft focus ( fotografi) softfokusbilde, myk\/lett\/sløret (skarphets)innstillingsoft in the head ( hverdagslig) bløt på pæra, sprø, galsoft radiation ( fysikk) bløtstrålet, ikke gjennomtrengende strålingsoft voice dempet stemmesoft weather godvær, mildværsoft winter mild vintersoft words milde ordIIIadv. \/sɒft\/1) mykt, dempet, mildt, stille2) sakteIVinterj. \/sɒft\/ ( gammeldags)1) stille, tyst, hysj2) sakte -
55 sell
1. transitive verb,1) verkaufensell something to somebody, sell somebody something — jemandem etwas verkaufen
2) (betray) verraten3) (offer dishonourably) verkaufen; verhökern (ugs. abwertend)sell oneself/one's soul — sich/seine Seele verkaufen (to Dat.)
I've been sold!, sold again! — ich bin [wieder] der/die Dumme! (ugs.)
5) (gain acceptance for)sell somebody as... — jemanden als... verkaufen (ugs.)
sell somebody the idea of doing something — jemanden für den Gedanken gewinnen, etwas zu tun
6)sell somebody on something — (coll.): (make enthusiastic) jemanden für etwas begeistern od. erwärmen
2. intransitive verb,be sold on something — (coll.) von etwas begeistert sein
1) sich verkaufen [lassen]; [Person:] verkaufenthe book sold 5,000 copies in a week — in einer Woche wurden 5 000 Exemplare des Buches verkauft
2)Phrasal Verbs:- sell off- sell out- sell out of- sell up* * *[sel]past tense, past participle - sold; verb1) (to give something in exchange for money: He sold her a car; I've got some books to sell.) verkaufen2) (to have for sale: The farmer sells milk and eggs.) verkaufen3) (to be sold: His book sold well.) sich verkaufen4) (to cause to be sold: Packaging sells a product.) einen guten Absatz sichern•- sell-out- be sold on
- be sold out
- sell down the river
- sell off
- sell out
- sell up* * *[sel]I. vt<sold, sold>1. (for money)we'll be \selling the tickets at £50 each wir verkaufen die Karten für 50 Pfund das StückI sold him my car for £600 ich verkaufte ihm mein Auto für 600 Pfundto \sell sth [for sb] on consignment AM etw [für jdn] in Zahlung nehmento \sell sth [to sb] on credit [jdm] etw auf Kredit verkaufento \sell [sb] sth at a loss/profit [jdm] etw mit Verlust/Gewinn verkaufento \sell [sb] sth at a price [jdm] etw zu einem Preis verkaufento \sell property Besitz veräußernto \sell sb into slavery/prostitution jdn in die Sklaverei/Prostitution verkaufento \sell sth wholesale/retail etw im Großhandel/Einzelhandel verkaufento \sell sth as is etw ohne Mängelgewähr verkaufen2. (persuade)she's really sold on the idea of buying a new car sie ist echt begeistert von der Idee, ein neues Auto zu kaufenhow do you plan to \sell her on your proposal? wie wollen Sie sie für Ihren Vorschlag gewinnen?3.▶ to \sell one's body [or oneself] seinen Körper verkaufen▶ to \sell sth short etw schlechtmachen▶ to \sell one's soul [to the devil] [dem Teufel] seine Seele verkaufenII. vi<sold, sold>1. (give for money) verkaufenI don't care what you offer me, I'm not \selling mir ist es egal, was Sie mir bieten, ich verkaufe nicht3. STOCKEXto \sell short leerverkaufen4.III. nto be a hard [or tough] /soft \sell schwer/leicht verkäuflich seinto give a product the hard \sell ein Produkt aggressiv verkaufenhe tried to give me the hard \sell er versuchte auf aggressive Art, mich zum Kauf zu bewegensoft \sell diskreter [o zurückhaltender] Verkauf* * *[sel] vb: pret, ptp sold1. vt1) item, goods verkaufen (sb sth, sth to sb jdm etw, etw an jdn); insurance policy abschließen (to mit); (business) goods verkaufen, absetzenI was sold this in Valencia — man hat mir das in Valencia verkauft
the book sold 3,000 copies — von dem Buch wurden 3.000 Exemplare verkauft
he could sell a fridge to an Eskimo — er könnte einem Eskimo einen Eisschrank andrehen (inf) or aufschwatzen (inf)
to sell insurance (for a living) — Versicherungsvertreter(in) m(f)
to sell one's life dearly he sold himself to the enemy — sein Leben teuer verkaufen er hat sich an den Feind verkauft
to sell one's soul to sb/sth — jdm/einer Sache seine Seele verschreiben
what are you selling it for? — wie viel verlangen Sie dafür?, wie viel wollen Sie dafür haben?
I can't remember what I sold it for — ich weiß nicht mehr, für wie viel ich es verkauft habe
3) (= promote the sale of) zugkräftig machen, einen guten Absatz verschaffen (+dat)you need advertising to sell your product —
nothing will sell this product, it's so bad — das Produkt ist so schlecht, dass es sich nicht verkaufen or an den Mann bringen (inf) lässt
4) (inf: gain acceptance for) schmackhaft machen (to sb jdm), gewinnen für (to sb jdn); religion aufschwatzen (inf), verkaufen (inf) (to sb jdm)you'll never sell them that idea —
I know I'll never be able to sell it to him — ich weiß, dass ich ihn dafür nicht erwärmen kann or dass er dafür nicht zu haben ist
5) (inf= convince of the worth of)
to sell sb on sth — jdn von etw überzeugento be sold on sb/sth — von jdm/etw begeistert sein
6) (fig: betray) verraten2. vi(person) verkaufen (to sb an jdn); (article) sich verkaufen (lassen)his book is selling well/won't sell — sein Buch verkauft sich gut/lässt sich nicht verkaufen
the house sold for £85,000 — das Haus wurde für £ 85.000 verkauft
the idea didn't sell (fig) — die Idee kam nicht an, die Idee fand keinen Anklang
3. nSee:→ hard sell, soft sell* * *sell [sel]A s1. umga) Schwindel mb) Reinfall m, Pleite f2. WIRTSCH umgb) Zugkraft f (eines Artikels)B v/t prät und pperf sold [səʊld]1. verkaufen, veräußern ( beide:for für;to sell, to be sold zu verkaufen;his novels have sold 20 million copies von seinen Romanen sind schon 20 Millionen Exemplare verkauft worden;3. fig verkaufen, einen guten Absatz sichern (dat):5. umg jemandem etwas verkaufen, schmackhaft machen, aufschwatzen:sell sb on sth jemanden für etwas begeistern oder erwärmen;be sold on sth von etwas überzeugt oder begeistert sein6. umga) jemanden beschummeln7. WIRTSCH umga) jemanden zum Kaufen anreizenb) sich jemanden als Kunden sichernC v/i1. verkaufen, Verkäufe tätigen:2. verkauft werden (at, for für)4. umg verfangen, ziehen:that won’t sell* * *1. transitive verb,1) verkaufenthe shop sells groceries — in dem Laden gibt es Lebensmittel [zu kaufen]
sell something to somebody, sell somebody something — jemandem etwas verkaufen
sell by... — (on package) ≈ mindestens haltbar bis...
2) (betray) verraten3) (offer dishonourably) verkaufen; verhökern (ugs. abwertend)sell oneself/one's soul — sich/seine Seele verkaufen (to Dat.)
4) (coll.): (cheat, disappoint) verraten; anschmieren (salopp)I've been sold!, sold again! — ich bin [wieder] der/die Dumme! (ugs.)
sell somebody as... — jemanden als... verkaufen (ugs.)
sell somebody the idea of doing something — jemanden für den Gedanken gewinnen, etwas zu tun
6)sell somebody on something — (coll.): (make enthusiastic) jemanden für etwas begeistern od. erwärmen
2. intransitive verb,be sold on something — (coll.) von etwas begeistert sein
1) sich verkaufen [lassen]; [Person:] verkaufenthe book sold 5,000 copies in a week — in einer Woche wurden 5 000 Exemplare des Buches verkauft
2)Phrasal Verbs:- sell off- sell out- sell up* * *(run) at a loss expr.mit Verlust verkaufen (arbeiten) ausdr. v.(§ p.,p.p.: sold)= absetzen v.verkaufen v. -
56 sell
I [sel]nome colloq. (deception) fregatura f., bidone m.II 1. [sel]1) vendereto sell sth. to sb., to sell sb. sth. vendere qcs. a qcn.; to sell sth. at o for Ј 5 vendere qcs. a 5 sterline; "stamps sold here" "si vendono francobolli"; the novel has sold millions (of copies) il romanzo ha venduto milioni di copie; to sell sth. back — rivendere qcs
2) (promote sale of) [ scandal] fare vendere [ newspaper]3) [person, government] (put across) trasmettere, comunicare; (make attractive) fare accettare [idea, image, policy]4) colloq. (cause to appear true)2.to sell sb. sth., to sell sth. to sb. — fare credere [qcs.] a qcn. [story, excuse]
1) [person, shop] vendere2) [product, house, book] vendersi3.to sell oneself — (prostitute oneself) vendersi; (put oneself across) valorizzarsi
- sell off- sell out- sell up••to be sold on — essere entusiasta di [idea, person]
* * *[sel]past tense, past participle - sold; verb1) (to give something in exchange for money: He sold her a car; I've got some books to sell.) vendere2) (to have for sale: The farmer sells milk and eggs.) vendere3) (to be sold: His book sold well.) vendersi4) (to cause to be sold: Packaging sells a product.) far vendere•- sell-out- be sold on
- be sold out
- sell down the river
- sell off
- sell out
- sell up* * *sell /sɛl/n.2 (fam.) imbroglio; turlupinatura; bidone, fregatura, fregata (pop.)● ( di un prodotto preconfezionato) sell-by date, data di scadenza: to be past one's sell-by date, ( di un prodotto) essere scaduto; (fig.: di una persona) essere passé (franc.), non essere più tanto giovane □ ( Borsa) sell order, ordine di vendita.♦ (to) sell /sɛl/(pass. e p. p. sold)A v. t.1 vendere ( anche fig.); smerciare; spacciare; (leg.) alienare, cedere; (fig.) tradire: Do you sell pet food?, vendete alimenti per animali?; to sell one's country, vendersi al nemico; tradire la patria; to sell an estate, alienare una proprietà; ( di merce) to be sold by weight, essere venduta (o andare) a peso; to sell one's life dearly, vender cara la vita (fam.: la pelle)3 (fam.) ingannare; imbrogliare; fregare (pop.)B v. i.2 (fam.) essere accettato (o accolto bene); incontrare: Do you think the idea will sell?, pensi che l'idea incontrerà?● to sell at any price, vendere (tanto) per vendere □ (fin., comm.) to sell at best, vendere al meglio □ to sell at a loss, vendere in perdita □ to sell below cost, vendere sottocosto □ to sell by auction, vendere all'asta (o all'incanto) □ to sell by retail, vendere al dettaglio (o al minuto) □ to sell cash on delivery, vendere contrassegno □ to sell st. cheap [dear], vendere qc. a basso [a caro] prezzo □ (fam.) to sell sb. down the river, tradire q.; vendere q. (fig.) □ to sell for cash, vendere per contanti □ ( Borsa) to sell for a fall, speculare al ribasso □ ( Borsa, comm.) to sell for forward (o future) delivery, vendere per consegna futura (o differita) □ ( Borsa) to sell forward, vendere a termine □ to sell st. house-to-house, vendere qc. porta a porta □ to sell insurance, stipulare contratti di assicurazione; vendere polizze □ to sell like hot cakes, andare a ruba □ to sell oneself, vendersi; prostituirsi ( anche fig.); (fam.) saper vendere la propria merce ( anche fig.) □ (fig.) to sell the pass, tradire la causa □ ( slang antiq.) to sell sb. a pup, rifilare un bidone (o una patacca) a q. □ to sell retail, vendere al dettaglio □ ( Borsa) to sell short, vendere allo scoperto ( titoli o merci) □ (fig.) to sell sb. [st.] short, presentare q. [qc.] in cattiva luce; sminuire, sottovalutare q. [qc.] □ to sell one's soul to the devil, vendere l'anima al diavolo □ to sell wholesale, vendere all'ingrosso □ (fam.) Sold again!, me (o te) l'han fatta di nuovo!; ci sono (o ci sei) cascato di nuovo □ «to be sold» ( avviso o cartello), «da vendere; in vendita».* * *I [sel]nome colloq. (deception) fregatura f., bidone m.II 1. [sel]1) vendereto sell sth. to sb., to sell sb. sth. vendere qcs. a qcn.; to sell sth. at o for Ј 5 vendere qcs. a 5 sterline; "stamps sold here" "si vendono francobolli"; the novel has sold millions (of copies) il romanzo ha venduto milioni di copie; to sell sth. back — rivendere qcs
2) (promote sale of) [ scandal] fare vendere [ newspaper]3) [person, government] (put across) trasmettere, comunicare; (make attractive) fare accettare [idea, image, policy]4) colloq. (cause to appear true)2.to sell sb. sth., to sell sth. to sb. — fare credere [qcs.] a qcn. [story, excuse]
1) [person, shop] vendere2) [product, house, book] vendersi3.to sell oneself — (prostitute oneself) vendersi; (put oneself across) valorizzarsi
- sell off- sell out- sell up••to be sold on — essere entusiasta di [idea, person]
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57 soft
{sɔft}
I. 1. мек, гъвкав
SOFT palate анат. меко небце
2. мек (за светлина, климат)
3. тих, мек, приятен (за глас и пр.)
4. лек, тих, спокоен (за сън, дuшане)
5. лек (за вятър)
6. нежен, деликатен, съчувствен, отстъпчив
to have a SOFT tongue деликатен съм, не съм рязък
SOFT answer кротък/деликатен отговор (особ. на грубост)
SOFT things/words нежности
SOFT nothings нежности, комплименти
to take a SOFT line проявявам отстъпчивост
7. мек, неясен (за очертания)
8. мек, неваровит (за вода)
9. безалкохолен (за питие)
10. към който не се привиква (за наркотик)
11. ковък, гъвкав
12. фон. палатален, звучен
13. слаб, женствен, изнежен
отпуснат, мек (и за мускулu)
14. sl. лесен, лек (за работа)
15. лек (за наклон, условия)
16. разг. смахнат, слабоумен, лековерен
to be SOFT on/about someone лапнал/хлътнал съм по някого
17. влажен, дъждовен, дъжделив
18. фот. неконтрастен
19. незащитен, уязвим (за позиция)
SOFT coal битуминозни въглища
SOFT fruit ягоди, малини и под.
SOFT goods/wares текстил (ни произведения)
SOFT furnishings пердета, килими и пр.
SOFT money книжни пари
SOFT pedal муз. ляв педал
SOFT prices спадащи цени
SOFT sell ненатрапчива реклама
SOFT radiation фаз. меко излъчване
SOFT landing косм. меко кацане
SOFT sugar захар на пясък, пудра захар
II. adv тихо, леко
to lie SOFT лежа на меко/на мека постеля
III. вж. softy* * *{sъft} a 1. мек; гъвкав; soft palate анат. меко небце; 2. мек (за с(2) {sъft} adv тихо; леко; to lie soft лежа на меко/на мека постеля{3} {sъft} softy.* * *слаб; разкашкан; размекнат; гъвкав; деликатен; женствен; каба; изнежен; лек; лесен; ковък; нежен;* * *1. 1 sl. лесен, лек (за работа) 2. 1 влажен, дъждовен, дъжделив 3. 1 ковък, гъвкав 4. 1 лек (за наклон, условия) 5. 1 незащитен, уязвим (за позиция) 6. 1 разг. смахнат, слабоумен, лековерен 7. 1 слаб, женствен, изнежен 8. 1 фон. палатален, звучен 9. 1 фот. неконтрастен 10. i. мек, гъвкав 11. ii. adv тихо, леко 12. iii. вж. softy 13. soft answer кротък/деликатен отговор (особ. на грубост) 14. soft coal битуминозни въглища 15. soft fruit ягоди, малини и под 16. soft furnishings пердета, килими и пр 17. soft goods/wares текстил (ни произведения) 18. soft landing косм. меко кацане 19. soft money книжни пари 20. soft nothings нежности, комплименти 21. soft palate анат. меко небце 22. soft pedal муз. ляв педал 23. soft prices спадащи цени 24. soft radiation фаз. меко излъчване 25. soft sell ненатрапчива реклама 26. soft sugar захар на пясък, пудра захар 27. soft things/words нежности 28. to be soft on/about someone лапнал/хлътнал съм по някого 29. to have a soft tongue деликатен съм, не съм рязък 30. to lie soft лежа на меко/на мека постеля 31. to take a soft line проявявам отстъпчивост 32. безалкохолен (за питие) 33. към който не се привиква (за наркотик) 34. лек (за вятър) 35. лек, тих, спокоен (за сън, дuшане) 36. мек (за светлина, климат) 37. мек, неваровит (за вода) 38. мек, неясен (за очертания) 39. нежен, деликатен, съчувствен, отстъпчив 40. отпуснат, мек (и за мускулu) 41. тих, мек, приятен (за глас и пр.)* * *soft[sɔft] I. adj 1. мек; гъвкав; \soft palate анат. меко (задно) небце; 2. нежен, деликатен; тих (за глас); лек (за вятър); \soft things ( words) нежности; \soft nothings комплименти, нежности; 3. снизходителен, милостив; your teachers are too \soft твоите учители са прекалено снизходителни; 4. слаб, женствен, изнежен; 5. мек, неваровит (за вода); \soft thing, ам. \soft snap лека и добре платена работа; 6. разг. слабоумен (и \soft in the head); to be \soft on влюбен съм в, хлътнал съм по; 7. разг. безалкохолен; 8. ковък, гъвкав, пластичен; 9. ез., непр. палатален (за g, c); звучен (за th); спирантен; 10. фот. неконтрастен (за негатив); \soft money книжни пари; \soft life спокоен (безгрижен) живот; \soft job лека (лесна) работа; \soft breathing спокойно (леко) дишане; the \softer sex слабият (нежният) пол; to boil \soft варя до омекване; to have a \soft place in o.'s heart, to have a \soft spot for s.o. имам слабост към някого; FONT face=Times_Deutsch◊ adv softly; II. n разг. = softy; III. adv леко; тихо; to lie \soft лежа на меко, лежа върху мека постеля. -
58 soft
1 nounsofts biens m pl non durablessoft commodities biens m pl non durables;COMPUTING soft copy visualisation f sur écran;soft currency devise f ou monnaie f faible;soft goods biens non durables; British tissus m pl, textiles m pl;soft loan prêt m bonifié;American POLITICS soft money = sommes employées pour le financement d'une campagne électorale en utilisant divers stratagèmes afin de rester dans la légalité;COMPUTING soft return saut m de ligne automatique;soft sell méthode f de vente non agressiveThe result has been to introduce advertising material that marketers describe as relevant to, as an extension of, or as "contextual" to the content -- less intrusive and in-your-face than flashy, oversized banners or pop-up ads. The soft sell in other words.
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59 sell
1. [sel] n1. разг. умение торговать, показать товар лицомhard sell - навязывание товара; настойчивое рекламирование; броская /навязчивая/ реклама
soft sell - тонкое /ненавязчивое/ рекламирование; популяризация товара (путём бесед по радио и т. п.)
2. разг. разочарование, досадаwhat a sell! - какая досада!, как жаль!
we were late for the lunch which was a sell - досадно, что мы опоздали к завтраку
3. разг. обман, надувательство, «покупка»it was just a sell - это была просто «покупка»
4. сл.1) предательство2) передача, выдача в руки властей2. [sel] v (sold)1. 1) продатьto sell a horse [a house, a book] - продать лошадь [дом, книгу]
agreement to sell - ком. соглашение о продаже
to sell for a song /for nothing/ - отдать почти задаром, продать что-л. за бесценок
to sell at best /at the market/ - бирж. продать по наиболее выгодной достижимой цене или по наилучшему достижимому курсу
2) торговать, продаватьto sell on credit [for cash] - продавать в кредит [за наличные]
to sell dear [cheap] - продавать дорого [по дешёвке /дёшево/]
to sell forward, to sell for forward /for future/ delivery - продавать с будущей поставкой /на срок/
to sell insurance - страх. заключать страхование
to sell subscriptions - собирать подписку (на газеты и т. п.)
to sell wholesale [retail] - продавать оптом [в розницу]
to sell time - амер. предоставлять (за плату) возможность выступить по радио или телевидению в определённое время
to sell space - предоставлять (за плату) страницы газеты /журнала/ (для объявлений и т. п.)
to sell oneself - продавать себя, продаваться ( чаще о женщине) [см. тж. 2, 2)]
eggs [fabrics] are sold by the dozen [by the yard] - яйца [ткани] продаются на дюжины [на ярды]
I am selling very low /poorly/ now - торговля у меня сейчас идёт очень вяло /плохо/
what are you selling plums for today? - почём у вас сегодня сливы?
3) продаватьсяto sell well /easily, readily/ - иметь хороший сбыт, легко продаваться; быть ходким товаром
to sell badly /hard, heavily/ - плохо продаваться; иметь плохой сбыт
the book is selling well - книга хорошо идёт /не залёживается на полках/
the book will never sell - эта книга никогда не будет пользоваться спросом
goods of that quality will never sell - товары такого качества никто не купит /никогда не продать/
tennis balls sell best in summer - лето - время самого большого спроса на теннисные мячи
to sell for /at/... - продаваться по... цене
goods made to sell - ходкий товар; товар, который не залёживается
to sell like hot cakes /like wildfire/ - быть нарасхват
which books sell best? - какие книги быстрее всего расходятся?
4) ком. поставлять товарhe sells gift shops /druggists/ - он поставляет товар магазинам подарков /аптекам/
2. 1) содействовать продажеgood advertising will sell goods - хорошая реклама помогает продавать товары
his name on the cover sells the book - люди покупают книгу, увидев его фамилию на обложке
the radio sells many goods - много товаров удаётся продать благодаря рекламе по радио
2) амер. рекламировать; популяризировать; пропагандировать; расхваливать, восхвалятьto sell the free-enterprise system - пропагандировать /рекламировать, расхваливать/ систему свободного предпринимательства
this was the model set up and ❝sold❞ in many a lecture and pamphlet - этот пример приводился и восхвалялся во многих лекциях и брошюрах
to sell oneself - а) разг. заниматься саморекламой; to sell oneself and one's ideas - уметь подать себя и свои мысли; б) проявлять себя положительно; завоёвывать авторитет ( часто показной); [см. тж. 1, 2)]
3) разг. находить распространениеdo you think the idea will sell? - вы думаете, эта мысль будет подхвачена /найдёт отклик, будет воспринята положительно/?
3. предавать (родину, дело и т. п.)to sell one's country [one's cause] - предать родину [дело]
to sell one's honour [one's self-respect, one's peace of mind] - поступиться честью [самоуважением, душевным спокойствием]
to sell a match [a game] - проиграть матч [игру] за взятку
to sell one's vote - продать свой голос (на выборах и т. п.)
to sell the pass - а) выдать врагу военную тайну /пароль/; б) обмануть доверие; предать, изменить своему делу; совершить предательство
he would sell his soul for success - он за успех душу продаст /отдаст, заложит/
to sell children on reading - приохотить детей к чтению; внушить детям любовь к чтению
campaign manager trying to sell his candidate - руководитель избирательной кампании, пытающийся протащить /навязать избирателям/ своего кандидата
to be sold on smth. - принимать что-л. на веру; воспринимать некритически
he was sold on the idea - его в этом убедили; он ухватился за эту мысль
I am not sold on this - я от этого не в восторге; я против этого
couldn't I sell you (on) one more coffee? - неужели вы не выпьете ещё чашку кофе?
I don't expect to sell anything to anyone - я никого ни в чём не собираюсь убеждать
I am not sold on either of these programs - я не убеждён в правильности ни той ни другой программы
she was still reluctant, still not completely sold - она ещё колебалась, ещё не была вполне убеждена
to sell oneself (on) the idea - убедить себя в том, что...; поверить в то, что...
he couldn't sell the scheme even to his friends - он не смог даже своих друзей склонить к принятию этого плана
you have been sold - вас обвели вокруг пальца /купили/
sold again! - опять попался (на обман)!, опять надули!, опять купился!
♢
to sell one's saddle - амер. диал. впасть в нищету; ≅ дойти до ручкиto sell smb. a pup - сл. вовлечь кого-л. в невыгодную сделку; провести кого-л.
to sell a bill of goods - а) обмануть, надуть; б) всучить, навязать (что-л. ненужное)
to sell smb. down the river - а) амер. ист. продать на Юг ( рабов); продать в рабство; б) сл. предать кого-л.; отдать в руки врагов
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60 sell
In1) розм. розчарування; прикрість, досада2) амер., розм. обман, шахрайство3) розм. зрада4) передача в руки закону (властей)5) амер. уміння торгувати; уміння показати товар лицемhard sell — нав'язування товару; настирливе рекламування
soft sell — тонке (ненастирливе) рекламування; популяризація товару
6) заст. сідлоIIv (past і p.p. sold)1) продати2) продавати, торгувати3) продаватисяto sell well — швидко продаватися; мати попит
4) постачати товар5) сприяти продажу6) амер. рекламувати, популяризувати; пропагувати; вихвалятиto sell oneself — розм. а) займатися саморекламою; б) завойовувати авторитет; в) продавати себе (звич. про жінку); г) віддаватися (чомусь), поринати (у щось)
7) зраджувати8) амер., розм. вселяти (думку); умовляти, переконувати9) звич. pass. обдурювати, ошукувати10) розм. поширюватися; сприйматися позитивноdo you think the idea will sell? — ви гадаєте, що ідею буде підтримано?
sell off — а) розпродавати; б) розпродавати із знижкою (за зниженими цінами)
sell out — а) ліквідувати (фірму); б) розпродати; в) стати зрадником (за хабар); г) іст. залишити армійську службу
sell up — а) продавати з торгів; б) розпродати
to sell one's saddle — амер., розм. зубожіти, потрапити в безвихідь
to sell a bill of goods — ошукати, утелющити (щось непотрібне)
to sell smb. a pup — розм. втягти когось у невигідну операцію
* * *I [sel] n1) уміння торгувати, показати товарhard sell — нав'язування товару; настирливе рекламування; нав'язлива реклама
2) розчарування, досада3) обман, обдурювання, ошукування4) cл. зрадництво; передача, видача в руки владиII [sel] v( sold)1) продати; торгувати, продаватиto sell wholesale [retail] — продавати оптом [у роздріб]; продаватися
goods made to sell — ходовий товар; товар, що не залежується; кoм. поставляти товар
2) сприяти продажу; cл. рекламувати; популяризувати; пропагувати; розхвалювати, вихваляти; знаходити розповсюдження, поширення3) зраджувати (батьківщину, справу)4) cл. (on) вселяти ( думку); умовляти, уламувати, переконувати, нав'язувати5) pass; cл. обманювати, ошукувати, дурити
См. также в других словарях:
soft sell — ➔ sell2 * * * soft sell UK US noun [S] ► MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: »Advertisers are adopting the soft sell for those who enjoy housework. ► COMMERCE something that… … Financial and business terms
soft sell — soft′ sell′ n. bus a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell). • Etymology: 1950–55 soft′ sell′, v.t. sold, sell•ing, adj … From formal English to slang
soft sell — ☆ soft sell n. selling that relies on subtle suggestion rather than high pressure salesmanship soft sell adj … English World dictionary
soft sell — n [singular] a way of advertising or selling things that involves gently persuading people to buy something →↑hard sell … Dictionary of contemporary English
soft sell — noun singular a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner ─ compare HARD SELL … Usage of the words and phrases in modern English
soft sell — ► NOUN ▪ subtly persuasive selling … English terms dictionary
soft sell — noun suggestive or persuasive advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : the use of suggestion or persuasion in selling rather than aggressive pressure compare hard sell * * * a method of advertising or selling that is… … Useful english dictionary
Soft sell — In advertising, a soft sell is an advertisement or campaign that uses a more subtle sales message, in opposition to a hard sell.Theorists have examined the value of repetition for soft sell versus hard sell messages to determine their relative… … Wikipedia
soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… … Useful english dictionary
Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… … Investment dictionary
soft sell — also soft sell N SING A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things. I think more customers probably prefer a soft sell. Ant: hard… … English dictionary