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21 premium
1. сущ.сокр. prem1) общ. награда, вознаграждение, премия (что-л. предоставляемое в качестве стимула в каком-л. проекте, какой-л. системе и пр.)consumer premium — подарок [премия\] потребителю*
The program will award points to consumers for each brewery visit during the week, allowing them to earn premiums such as beer mugs and logo shirts.
Mortgage brokers, who match borrowers with lenders, can earn premiums by steering borrowers to higher-rate loans.
They claim that lenders on the higher-than-market rate loans will pay a premium to the mortgage broker and that those payments will be used to pay the fees associated with the low-interest loans.
See:bonus 1), 2) advertising premium, consumer premium, container premium, employment premium, fast food premium, free-in-the-mail premium, in-pack premium, mail-in premium, on-pack premium, referral premium, reverse premium, self-liquidating premium, service release premium, with-pack premium, yield spread premium, premium bond 2), premium buyer 1), premium campaign, premium container, premium coupon, premium merchandise 1), premium offer, premium pack, premium product 2), premium service 1) а)2) страх. = insurance premiumATTRIBUTES: adjustable, assumed 3) а), base 3. 3) а), direct 1. 3) а), earned 1. 1) а), fixed 1. 4) а), flexible 1. 2) б), gross 1. 3) а), а initial 1. 2) б), level 2. 3) б), lump sum, net 3. 3) а), n1а outstanding 1. 3) а), periodic 1. 1) а), regular 1. 2) б), n2 subject 1. 2) б), n2 underlying 1. 2) б), n2 variable 1. 2) б), n2 written 1. 4) а), б
annual [yearly\] premium — ежегодная премия
monthly [biweekly, weekly\] premium — ежемесячная [двухнедельная, еженедельная\] премия
annual [monthly, weekly\] premium insurance — страхование с ежегодной [ежемесячной, еженедельной\] уплатой премий [премии\]
annual premium policy — полис с ежегодной уплатой премий [премии\]
ATTRIBUTES:
paid premium — уплаченная [выплаченная\] премия
The refund of paid premium is based on the insured's age at death and is decreased by any benefits paid under the plan.
Company-paid premiums are deductible by the employer as an ordinary and necessary business expense. — Уплаченные компанией премии подлежат вычету работодателем как обычные и необходимые деловые расходы.
For federal tax purposes the employer-paid premiums are taxed as additional earned income for the employee. — Для целей федерального налогообложения, уплаченные работодателем премии облагаются налогом как дополнительный заработанный доход работника.
Employee-paid premiums for health insurance vary by salary. — Размер уплачиваемых работником премий по страхованию здоровья меняется в зависимости от размера оклада.
We can recover overpaid premiums for the last three policy years.
unpaid premium — неуплаченная [невыплаченная\] премия
The late charge formula is the unpaid premium amount multiplied by four percent.
COMBS:
life insurance premiums, life premiums — премии по страхованию жизни
non-life insurance premiums, non-life premiums — премии по страхованию иному, чем страхование жизни; премии по страхованию "не жизни"
health insurance premiums, health premiums — премии по страхованию здоровья
liability insurance premiums, liability premiums — премии по страхованию ответственности
disability insurance premiums, disability premiums — премии по страхованию от [на случай\] нетрудоспособности
property insurance premiums, property premiums — премии по страхованию имущества
premium payment — уплата [выплата\] премии; премиальный платеж
Mortgage insurance premium payments are made once per year. — Выплаты премий по ипотечному страхованию осуществляются раз в год.
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
Our commercial premium finance program allows you to finance premiums from $0 to $200000 or more.
The policies in question have a waiver of premium benefit, whereby the insurer would waive premiums during any period in which the policyholder is disabled.
We cede premiums and losses to reinsurers under quota share reinsurance agreements. — Мы передаем премии и убытки перестраховщиками на основании договоров квотного перестрахования.
Also, under our quota share assumed reinsurance contracts, we will continue to assume premiums through the third quarter of 2006. — Также, на основании принятых договоров квотного перестрахования, мы будем продолжать принимать премии на протяжении третьего квартала 2006 г.
to write premiums — подписывать премии*; страховать*, принимать на страхование*, осуществлять страхование*
In general, for insurers to write premiums in California, they must be admitted by the Insurance Commissioner. — В общем, для того, чтобы страховщики смогли осуществлять страховую деятельность в Калифорнии, они должны получить разрешение уполномоченного по страхованию.
The company is licensed to write insurance business in all 50 states, has specialty lines in risk insurance for architects and lawyers and is expected to write premiums of $75 million this year. — Компания имеет лицензию на осуществление страховой деятельности во все 50 штатах, предлагает специальные разновидности страхования рисков для архитекторов и юристов и, как ожидается, подпишет в этом году премий на сумму 75 млн долл.
Moreover, an insurance company that earns premiums between $300,000 and $1,000,000 is taxed at a reduced rate.
If you want to pay premiums for a limited time, the limited payment whole life policy gives you lifetime protection but requires only a limited number of premium payments.
to raise [to increase\] premiums — увеличивать премии
to reduce [to decrease, to cut\] premiums — уменьшать премии
premiums go down — премии снижаются [уменьшаются\]
See:adjustable premium, advance premium, annual premium, annuity premium, base premium, beneficiary premium, deposit premium, direct premiums, earned premium, financed insurance premium, financed premium, fixed premium, flexible premium, graded premium, gross premium, in-force premiums, initial premium, level premium, lump sum premium, modified premium, mortgage insurance premium, net premium, net retained premiums, new business premiums, outstanding premiums, periodic premium, premium earned, premiums in force, premium written, regular premium, reinsurance premium, renewal premium, retained premiums, retrospective premium, return premium, single premium, subject premium, surplus line premium, surplus lines premium, underlying premium, unearned premium, valuation premium, vanishing premium, variable premium, written premium, yearly premium, overall premium limit, premium audit, premium auditor, premium base, premium bordereau, premium conversion, premium discount, premium financing, premium holiday, premium income б), premium loan, premium notice, premium rate 1) б), premium receipt, premium refund, premium subsidy, premium tax, premium trust fund, return of premium, waiver of premium, continuous-premium whole life, premium only plan, premium-to-surplus ratio3)а) торг. премия; наценка, надбавка ( сумма или процент сверх стандартной цены товара или услуги)to fetch a premium [a premium price\] — продаваться с надбавкой [с премией\]
Premium products generally fetch a premium price. — Премиальные товары обычно продаются с надбавкой [с премией\].
to command a premium [a premium price\] — продаваться с надбавкой [с премией\], продаваться по премиальной цене
Some products command a premium price in the marketplace simply because they are considered to be higher in quality. — Некоторые товары продаются на рынке по премиальной цене просто из-за того, что они считаются товарами более высокого качества.
to command a premium — содержать надбавку [премию\]* (о ценах, ставках)
As long as there is a threat of war in the Middle Eastern oil fields, oil prices will command a premium. — До тех пор, пока существует угроза войны на территории средневосточных нефтяных месторождений, цены на нефть будут содержать надбавку.
to attract a premium/a premium price/a premium rate — продаваться с премией [надбавкой\], стоить дороже; оплачиваться с надбавкой [с премией\]*
Because of their locations these houses attract a premium. — Благодаря своему расположению эти дома стоят дороже.
Therefore, when we buy your diamond, we can pay a premium over the current market price.
For which services are customers willing to pay a premium when flying with a low-fare airline?
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:б) фин. премия (сумма, на которую цена размещения или текущая рыночная цена ценной бумаги больше ее номинала)ATTRIBUTES: amortizable б)
COMBS:
$20-a-share premium — премия в размере $20 на (одну) акцию
H-P will buy 1,2 million Convex shares at $14.875 a share, representing a 1,25-a-share premium over the price of Convex stock. — "H-P" купит 1,2 млн акций компании "Конвекс" по цене 14,875 долл. за штуку, что означает уплату премии в размере 1,25 долл. на акцию сверх цены акций "Конвекса".
COMBS:
premium over [to\] market price — премия к рыночной цене, премия сверх рыночной цены
premium over [to\] issue price — премия к эмиссионной цене, премия сверх эмиссионной цены
premium payment — уплата [выплата\] премии; премиальный платеж
Mortgage insurance premium payments are made once per year. — Выплаты премий по ипотечному страхованию осуществляются раз в год.
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
10% premium, premium of 10% — премия [надбавка\] в размере 10%
The shares jumped to a 70 per cent premium on the first day.
Of all the common bond-tax errors, the most surprising to me is neglecting to amortize premiums paid on taxable bonds.
For premium securities, we project the excess coupon. payments using our prepayment assumption.
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:amortized premium, bond premium, call premium 1), debt premium 1) а), market premium 1) а), original issue premium, premium on capital stock, premium on share, premium on stock, price premium 1) б), redemption premium, share premium, tender offer premium, unamortized premium, amortization of premium, premium bond 1), premium price 1) б), premium raid, issue price, market price, face value а) at a premium 1) а)в) фин. премия (при оценке стоимости предприятия или крупных пакетов акций: разница, на которую фактически согласованная цена предприятия/пакета акций больше базовой рыночной цены)See:г) эк. премия; надбавка (сумма, на которую цена товара, услуги или ценной бумаги превышает цену сходного товара, услуги или ценной бумаги)Currently, US small caps are trading at a 15.7 per cent premium to large caps. — В настоящее время, акции американских компаний с маленькой капитализацией по сравнению с акциями компаний с большой капитализацией торгуются с премией в размере 15,7%.
Platinum usually trades at a premium to gold. — Платина обычно продается по более высокой цене, чем золото.
See:at a premium 1)д) фин. ажио (превышение стоимости золотых или серебряных денег по сравнению с бумажными деньгами)Syn:agio в)See:е) эк. премия; надбавка (в самом общем смысле: дополнительная сумма, на которую увеличена базовая стоимость или другая базовая величина)перен. to put [place\] a premium on (smth.) — считать (что-л.) исключительно важным [ценным\], придавать (чему-л.) большое значение
He put a premium on peace and stability. — Он считает исключительно важным поддержание мира и стабильности.
Employers today put a premium on reasoning skills and willingness to learn. — В наше время работодатели придают большое значение умению рассуждать и готовности учиться.
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:conversion premium, forward premium, inflation premium, investment currency premium, liquidity premium 2), 3), mortgage indemnity guarantee premium, mortgage indemnity premium, premium over conversion value, revenue premium, risk premium, time premium, union premium, union wage premium, warrant premium, yield premium, premium rate 1) а) at a premium 2), Canada Premium Bond, high-premium convertible debenture4) эк. тр. премия, (премиальная) надбавка (дополнительное вознаграждение, выплачиваемое в дополнение к заработной плате в качестве поощрения за хорошую работу, работу в сверхурочные и т. п.)COMBS:
premiums for work outside basic workday or workweek — премии за работу сверх базового рабочего дня или рабочей недели
premium payment — уплата [выплата\] премии; премиальный платеж
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
to attract a premium/a premium rate — оплачиваться с надбавкой [с премией\]*
In many industries work on Saturday or Sunday will attract a premium on the ordinary hourly rate. — Во многих отраслях работа в субботу или воскресенье предусматривает выплату надбавки сверх обычной часовой ставки.
Neither federal law nor state law requires local government employers to give employees paid holidays or to pay a premium when employees must work on what would otherwise be a holiday.
Syn:bonus 3)See:expatriate premium, foreign service premium, holiday premium, incentive premium, mobility premium, on-call premium, overtime premium, shift premium, Halsey premium plan, premium pay, premium rate 1) а)5) фин. = option premiumInvestors willing to buy stock at certain prices might consider selling puts to earn premiums, while those willing to sell shares at certain prices might think about selling calls.
When you purchase an option, you pay a premium. — Покупая опцион, вы уплачиваете премию.
See:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium option2. прил.1) общ. первосортный, высшего качества [сорта\], исключительный, премиальныйpremium product — премиальный товар, товар высшего сорта
premium card — первоклассная [приоритетная, премиальная\] карта [карточка\]*
premium space — привилегированное [премиальное\] место*
premium advertising — премиальная [первосортная, элитная\] реклама*
premium customer — премиальный клиент [покупатель\]*
premium quality — премиальное [высшее\] качество; премиальный [высший\] сорт
premium grade — премиальный [высший\] сорт
See:premium advertising, premium buyer 2), premium card, premium customer, premium grade, premium merchandise 2), premium position, premium product 1), premium quality, premium service 1) б), premium space, quality 2., inferior 2., n32) эк. премиальный, с премией, с надбавкой (о ценах, ставках выше обычного уровня)premium price — цена с надбавкой, цена с премией, премиальная цена
See:
* * *
premium; PM; Prem премия, маржа: 1) премия (надбавка) к цене, курсу: разница между более высокой текущей (рыночной) и номинальной ценами финансового актива (напр., облигации); см. discount; 2) разница между более высоким срочным (форвардным) и наличным валютными курсами, т. е. валюта на срок продается с премией; 3) ажио: более высокая стоимость золотых или бумажных денег по отношению к бумажным деньгам; 4) цена опциона: сумма, уплачиваемая за получение права продать или купить финансовый инструмент; 5) = insurance premium; 6) платеж по рентному контракту; 7) = call premium; 8) льгота, призванная привлечь вкладчиков или заемщиков, а также покупателей товаров и услуг (напр., повышенная процентная ставка, скидки с цен и др.); 9) надбавка к рыночной цене, которую иногда приходится уплачивать при заимствованиях ценных бумаг для их поставки по "короткой" продаже; 10) разница в цене между данной ценной бумагой и сходными бумагами или индексом (напр., говорят: "бумага продается с премией к аналогичным бумагам"); 11) новая ценная бумага, продающаяся с премией; 12) надбавка к рыночной цене ценных бумаг в случае тендерного предложения; см. premium raid;* * *Финансы/Кредит/Валютаотклонение в сторону превышения рыночного курса денежных знаков и ценных бумаг от их нарицательной стоимости-----разница между рыночной ценой и ценой эмиссии акции или ценной бумаги; при начале операции с акциями нового выпуска говорится, что рыночная цена включает премию по отношению к цене эмиссии-----сумма, выплачиваемая держателем полиса для получения страховой суммы в нужный момент-----Банки/Банковские операциипремия, вознаграждение, надбавка -
22 sell
A ○ n (deception, disappointment) déception f ; it was a real sell! qu'est-ce qu'on s'est fait avoir ○ ! ; ⇒ hard sell, soft sell.1 gen, Comm vendre [goods, article, house, car, insurance] ; to sell sth at a loss/low price/profit vendre qch à perte/à bas prix/avec du bénéfice ; shop that sells clothes/groceries/stamps magasin qui or où l'on vend des vêtements/de l'épicerie/des timbres ; to sell sth to sb, to sell sb sth vendre qch à qn ; I sold her my car, I sold my car to her je lui ai vendu ma voiture ; to sell sth for £3 vendre qch (pour) 3 livres ; to sell sth at ou for £5 each/a dozen vendre qch 5 livres pièce /la douzaine ; ‘stamps/phonecards sold here’ ‘ici on vend des timbres/des cartes de téléphone’ ; ‘sold’ (on article, house) ‘vendu’ ; sold to the lady in the corner ( at auction) adjugé, vendu à la dame dans le coin ; the novel has sold millions (of copies) le roman s'est vendu à des millions d'exemplaires ; to sell sth back revendre qch ; to be sold into slavery être vendu comme esclave ;2 ( promote sale of) [quality, reputation, scandal] faire vendre [product, book, newspaper] ; her name will help to sell the film son nom aidera à promouvoir le film ;3 (put across, make attractive) [person, campaign, government] faire accepter, vendre pej [idea, image, policy, party] ; to sell sth to sb, to sell sb sth faire accepter qch à qn, vendre qch à qn pej ; the party failed to sell its policies to the electorate le parti n'a pas réussi à faire accepter or vendre sa politique aux électeurs ;4 ○ ( cause to appear true) to sell sb sth, to sell sth to sb faire avaler ○ qch à qn [lie, story, excuse] ; he tried to sell me some line about losing his diary il a essayé de me faire avaler je ne sais quelle histoire comme quoi il avait perdu son agenda ○ ;5 (surrender, betray) trahir [honour, integrity, reputation, country].1 [person, shop, dealer] vendre ; to sell at a loss/profit/high price vendre à perte/avec du bénéfice/à un bon prix ; to sell to sb vendre à qn ; I'll sell to the highest bidder je vendrai au plus offrant ; to sell for £50 [dealer, seller] vendre à 50 livres ; I'll sell for the best price je vendrai au meilleur prix ; to sell as is Comm vendre en l'état ; ‘sell by June 27’ ‘date limite de vente: 27 juin’ ;2 [goods, product, house, book] se vendre ; the new model is/isn't selling (well) le nouveau modèle se vend bien/mal ; to sell in millions/in great quantities se vendre à des millions d'exemplaires/en grande quantités ; it only sells to a sophisticated market/to children cela ne se vend que sur un marché raffiné/qu'aux enfants.2 ( put oneself across) to sell oneself se vendre ○ ; you've got to sell yourself at the interview il faut que tu te vendes ○ lors de l'entretien.to be sold on être emballé ○ par [idea, person] ; you've been sold ○ ! tu t'es fait rouler ○ or avoir!■ sell off:■ sell out:▶ sell out1 gen, Comm [merchandise, tickets, newspapers] se vendre ; they're selling out fast! ils se vendent vite! ; the tickets/today's papers have sold out, we've sold out of tickets/today's papers tous les billets/les journaux du jour ont été vendus ; sorry, we've sold out désolé, mais nous avons tout vendu or il n'y en a plus ;3 Fin (of company, shares) vendre ses parts (to à) ; I've decided to sell out j'ai décidé de vendre mes parts ;4 ○ ( betray one's principles) retourner sa veste ; he's sold out to the opposition il est passé dans l'opposition ;▶ sell [sth] out, sell out [sth]1 gen, Comm the concert is sold out le concert affiche complet ; the book has sold out its initial print run la première édition du livre est épuisée ; ‘sold out’ ‘en rupture de stock’ ;2 Fin vendre [shares, interest in company].■ sell up:▶ sell up vendre (tout) ; they've sold up ils ont tout vendu ;▶ sell up [sth] vendre [business, property]. -
23 sales promotion
Mktgactivities, usually short-term, designed to attract attention to a particular product and to increase its sales using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free samples or money-off coupons. During the period of a sales promotion, the product may be offered at a reduced price and the campaign may be supported by additional telephone or door-todoor selling or by competitions. -
24 aggressive
əˈɡresɪv прил.
1) нападающий;
агрессивный, враждебный, захватнический
2) активный, деятельный, настойчивый, энергичный Syn: boldагрессивный, захватнический;
- * war агрессивная война;
- * policy агрессивная политика;
- * acts against a country акты агрессии против какой-л страны агрессивный, задиристый;
вызывающий;
- * behaviour агрессивное поведение;
задирание;
- * tone угрожающий тон преим (военное) активный, энергичный;
действенный;
- * assault стремительная атака;
- * defence активная оборона;
- * weapons наступательное оружие;
- an * campaign against speeding активная кампания против автолихачества настойчивый;
напористый;
пробивной;
- * adman напористый агент по рекламе;
- * selling навязывание товаров покупателям;
- as a salesman he's not * enough как коммивояжеру ему не хватает напористости;
- he was * in business в бизнесе он шел напролом( специальное) коррозионный, агрессивный ( о среде) в грам знач сущ.: агрессия;
- to assume the * переходить в наступление, нападать;
вести себя вызывающеaggressive активный ~ нападающий;
агрессивный ~ энергичный, настойчивый ~ энергичныйБольшой англо-русский и русско-английский словарь > aggressive
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25 aggressive
[əʹgresıv] a1. агрессивный, захватническийaggressive war - агрессивная /захватническая/ война
aggressive acts against a country - акты агрессии против какой-л. страны
2. агрессивный, задиристый; вызывающийaggressive behaviour - агрессивное /вызывающее/ поведение; задирание (прохожих и т. п.):
3. 1) преим. воен. активный, энергичный; действенный:an aggressive campaign against speeding - активная кампания против автолихачества
2) настойчивый; напористый; пробивнойas a salesman he's not aggressive enough - как коммивояжёру ему не хватает напористости /хватки/
4. спец. коррозионный, агрессивный ( о среде)5. в грам. знач. сущ. агрессияto assume /to take/ the aggressive - а) переходить в наступление, нападать; б) вести себя вызывающе
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26 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
27 low-key
прил.1) общ. неброский, негромкий; сдержанный2) общ. слабый, не производящий впечатленияSee: -
28 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
29 target
1. сущ.1) общ. цель, мишень ( в стрельбе)to hit [strike\] a target — попасть в цель
to miss [overshoot\] a target — промахнуться
2) упр. цель, задание, задача, план (какой-л. запланированный количественный показатель или намеченный план действий)target setting — постановка цели [задачи\]
by the target — к установленному [заданному\] сроку
to realize the target — достигнуть намеченной цели, выполнить задание
to beat [exceed, outstrip, overfulfil, smash\] the target — превзойти план [контрольные цифры\]
Our target is to raise $20,000 for cancer research. — Наша задача — собрать 20 тыс. долл. на онкологические исследования.
Syn:See:3) эк. = takeover target2. гл.1) общ. нацеливать2) марк. нацеливать, направлять ( рекламную или сбытовую политику на определенную группу населения)A campaign targets under-35s. — Кампания направлена на людей младше 35 лет.
New retail real-estate firm is targeting San Antonio. — Новое агентство планирует выйти на рынок недвижимости Сан-Антонио.
See:3. прил.общ. целевой, плановый, запланированный (о чем-л. или о ком-л., что является целью)target date — плановый [намеченный\] срок
target figure — плановая [намеченная\] цифра [величина\]
The target group consisted of college graduates who earned more than $50,000 a year. — Целевая группа состояла из выпускников колледжей, зарабатывающих более 50 тыс. долл. в год.
See:target account, target advertising, on-target advertising, target area, target audience, target buyer, target consumer, target customer, target capital structure, target cash balance, target company, target cost, target costing, target demographics, target income, target income sales, target market, target marketing, target population, target price, target pricing, target profit, target rating point, target selling price, target segment, target zone
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abbrev.: TARGET Trans-European Real-Time Gross-Settlement Express Transfer Трансевропейская система быстрых крупных платежей в режиме реального времени: планируемая система расчетов между европейскими банками после введения единой валюты; см. single currency.* * *таргетирование, цельустановление целевых ориентиров денежной системы, регулирование прироста денежной массы, которых придерживаются в своей политике центральные банки -
30 favor
favor sustantivo masculino◊ ¿me puedes hacer un favor? can you do me a favor?;vengo a pedirte un favor I've come to ask you (for) a favor; ¿me harías el favor de copiarme esto? would you copy this for me, please?; hagan el favor de esperar would you mind waiting, please?b) ( en locs)dos votos a favor two votes in favor; en favor de in favour of; estar a favor de algo/algn/hacer algo to be in favor( conjugate favor) of sth/sb/doing sth; por favor please
favor sustantivo masculino
1 favour, US favor: ¿me puedes hacer un favor?, could you do me a favour?
2 favores (de una mujer) favours Locuciones: estar a favor de, to be in favour of
por favor, please ' favor' also found in these entries: Spanish: abogar - abonar - admitir - aguantar - alegar - alta - alto - apestosa - apestoso - aquí - asiento - baja - bajo - balanza - cara - cobrar - cobrarse - coger - correrse - decir - declararse - delante - desgracia - desobedecer - envolver - favorecer - fuego - guardar - hacer - instante - interceder - introducir - lanza - liquidación - luz - pagar - parar - partidaria - partidario - pedir - por - pronunciarse - resolverse - salir - silencio - soborno - su - voto - abdicar - atención English: against - argue - argument - ask - assessment - believe in - biased - bring - bring in - campaign - carefully - carve up - charity - come out - complete - con - disregard - disturb - divulge - do - electioneering - favor - favour - feature - fetch in - find - for - fragile - get - hand out - hand up - kindly - longhand - lower - make out - mind - oblige - odds - path - please - plus - put back - put through - really - receipt - redeeming - repay - report - return - ring uptr['feɪvəSMALLr/SMALL]1 SMALLAMERICAN ENGLISH/SMALL→ link=favour favour{favor ['feɪvər] vt1) support: estar a favor de, ser partidario de, apoyar2) oblige: hacerle un favor a3) prefer: preferir4) resemble: parecerse a, salir afavor n: favor min favor of: a favor dean error in his favor: un error a su favorn.• beneficio s.m.• bondad s.f.• favor s.m.• fineza s.f.• merced s.f. (US)v.• agraciar v.• apoyar v.• favorecer v.• servir v.• sufragar v.
IBrE favour 'feɪvər, 'feɪvə(r) noun1) ua) ( approval)to find favor with somebody — (frml) ser* bien recibido por alguien, tener* buena acogida por parte de alguien (frml)
to gain/lose favor — ganar/perder* aceptación
to fall from o out of favor: that idea has fallen out of favor with them esa idea ha perdido popularidad entre ellos; she's fallen from favor with his family ha caído en desgracia con su familia; to curry favor with somebody — tratar de congraciarse con alguien, tratar de ganarse el favor de alguien
b) ( partiality) favoritismo mto show favor to somebody — favorecer* a alguien
2)to speak in favor of somebody o in somebody's favor — hablar a or en favor de alguien
to be/speak in favor of something/-ing — estar*/hablar a favor de algo/+ inf
the judge found in the plaintiff's favor — el juez se pronunció a or en favor del demandante
the wind is in our favor — llevamos or tenemos el viento a nuestro favor
3) c ( act of kindness) favor mcan I ask you a favor o ask a favor of you? — ¿puedo pedirte un favor?
to do somebody a favor — hacerle* un favor a alguien
II
BrE favour transitive verba) ( be in favor of) \<\<proposal\>\> estar* a favor de, ser* partidario de, apoyarb) ( benefit) favorecer*c) ( treat preferentially) favorecer*, tratar con favoritismod) favored past pmost favored nation — nación f más favorecida
(US) ['feɪvǝ(r)]the o a favored few — una minoría selecta
1. N1) (=kindness) favor mI don't expect any favours in return — no espero que me devuelvas/devuelvan etc el favor
•
he did it as a favour (to me) — (me) lo hizo como un favor•
to ask a favour of sb — pedir un favor a algn•
to do sb a favour — hacer un favor a algndo me the favour of closing the door — ¿me hace el favor de cerrar la puerta?
do me a favour! * — iro ¡haz el favor! iro
do me a favour and clear off * — ¡haz el favor de largarte! *
2) (=approval)•
to curry favour with sb — tratar de ganar el favor de algn•
to find favour with sb — [person] ganarse la aceptación de algn; [suggestion, product, style] tener buena acogida por parte de algn, ser bien acogido por algn•
to gain favour with sb — ganarse la aceptación de algn•
to be in favour with sb — [person] gozar del favor de algn; [product, style] gozar de la aceptación de algn•
to lose favour — perder aceptación•
he's currently out of favour with the prime minister — actualmente no goza del favor del primer ministroBritish companies are clearly out of favour — se ve claramente que las compañías británicas no tienen aceptación
to fall out of favour — [person] caer en desgracia; [product, style] perder aceptación
•
to win sb's favour — ganarse la aceptación de algn•
his proposals were not looked upon with favour — sus propuestas no fueron consideradas favorablemente3) (=support, advantage) favor m•
to be in favour of (doing) sth — estar a favor de (hacer) algo, ser partidario de (hacer) algohe is in favour of the death penalty — está a favor de or es partidario de la pena de muerte
I am in favour of selling the house — soy partidario de or estoy a favor de vender la casa
the result of the vote was 111 in favour and 25 against — el resultado de la votación fue 111 votos a favor y 25 en contra
•
the court found in their favour — el tribunal falló a or en su favorbalance in your favour — saldo m a su favor
•
that's a point in his favour — es un punto a su favor4) (=favouritism) favoritismo mto show favour to sb — favorecer a algn, tratar a algn con favoritismo
5)your favour of the 5th inst — † (Comm) su atenta del 5 del corriente
6) (Hist) (=token) prenda f, favor † m2. VT1) (=support) [+ idea, scheme, view] estar a favor de, ser partidario dehe favours higher taxes — está a favor de or es partidario de impuestos más elevados
2) (=be beneficial to) favorecercircumstances that favour this scheme — circunstancias fpl que favorecen este plan, circunstancias fpl propicias para este plan
3) (=prefer, like) preferir4) (=treat with favouritism) tratar con favoritismo5) frm (=honour)he eventually favoured us with a visit — hum por fin nos honró con su visita, por fin se dignó a visitarnos
6) (=resemble) parecerse a, salir ahe favours his father — se parece a su padre, sale a su padre
7) (=protect) [+ injured limb] tener cuidado con8) (Sport)* * *
IBrE favour ['feɪvər, 'feɪvə(r)] noun1) ua) ( approval)to find favor with somebody — (frml) ser* bien recibido por alguien, tener* buena acogida por parte de alguien (frml)
to gain/lose favor — ganar/perder* aceptación
to fall from o out of favor: that idea has fallen out of favor with them esa idea ha perdido popularidad entre ellos; she's fallen from favor with his family ha caído en desgracia con su familia; to curry favor with somebody — tratar de congraciarse con alguien, tratar de ganarse el favor de alguien
b) ( partiality) favoritismo mto show favor to somebody — favorecer* a alguien
2)to speak in favor of somebody o in somebody's favor — hablar a or en favor de alguien
to be/speak in favor of something/-ing — estar*/hablar a favor de algo/+ inf
the judge found in the plaintiff's favor — el juez se pronunció a or en favor del demandante
the wind is in our favor — llevamos or tenemos el viento a nuestro favor
3) c ( act of kindness) favor mcan I ask you a favor o ask a favor of you? — ¿puedo pedirte un favor?
to do somebody a favor — hacerle* un favor a alguien
II
BrE favour transitive verba) ( be in favor of) \<\<proposal\>\> estar* a favor de, ser* partidario de, apoyarb) ( benefit) favorecer*c) ( treat preferentially) favorecer*, tratar con favoritismod) favored past pmost favored nation — nación f más favorecida
the o a favored few — una minoría selecta
-
31 bear
I noun1) Bär, der2) (Astron.)II 1. transitive verb,Great/Little Bear — Großer/Kleiner Bär
1) (show) tragen [Wappen, Inschrift, Unterschrift]; aufweisen, zeigen [Merkmal, Spuren, Ähnlichkeit, Verwandtschaft]bear a resemblance or likeness to somebody — Ähnlichkeit mit jemandem haben
2) (be known by) tragen, führen [Namen, Titel]3)bear some/little relation to something — einen gewissen/wenig Bezug zu etwas haben
I was borne along by the fierce current — die starke Strömung trug mich mit [sich]
5) (endure, tolerate) ertragen [Schmerz, Kummer]; with neg. aushalten [Schmerz]; ausstehen [Geruch, Lärm, Speise]6) (sustain) tragen, übernehmen [Verantwortlichkeit, Kosten]; auf sich (Akk.) nehmen [Schuld]; tragen, aushalten [Gewicht]7) (be fit for) vertragenit does not bear repeating or repetition — das lässt sich unmöglich wiederholen
it does not bear thinking about — daran darf man gar nicht denken
bear comparison with something — den od. einen Vergleich mit etwas aushalten
8) (give birth to) gebären [Kind, Junges]; see also academic.ru/8296/born">born9) (yield) tragen [Blumen, Früchte usw.]2. intransitive verb,bear fruit — (fig.) Früchte tragen (geh.)
bore, borne1)bear left — [Person:] sich links halten
2)bring to bear — aufbieten [Kraft, Energie]; ausüben [Druck]
Phrasal Verbs:- bear away- bear down- bear off- bear on- bear out- bear up- bear upon- bear with* * *I [beə] past tense - bore; verb1) ((usually with cannot, could not etc) to put up with or endure: I couldn't bear it if he left.) ertragen2) (to be able to support: Will the table bear my weight?)3) ((past participle in passive born [bo:n]) to produce (children): She has borne (him) several children; She was born on July 7.) gebären,geboren4) (to carry: He was borne shoulder-high after his victory.) tragen5) (to have: The cheque bore his signature.) tragen6) (to turn or fork: The road bears left here.) führen•- bearable- bearer
- bearing
- bearings
- bear down on
- bear fruit
- bear out
- bear up
- bear with
- find/get one's bearings
- lose one's bearings II [beə] noun(a large heavy animal with thick fur and hooked claws.) der Bär- bearskin* * *bear1[beəʳ, AM ber]I. nblack/brown \bear Schwarz-/Braunbär mshe-\bear Bärin fto be like a \bear with a sore head [or AM like a real \bear] ( fig fam) ein richtiger Brummbär sein fam2. STOCKEX (sb calculatedly selling stocks) Baissier m, Baissespekulant(in) m(f), Bär(in) m(f), Bear mcovered \bear gedeckter Baissieruncovered \bear Baissier m, der seine Position noch nicht glattstellen konnte3.▶ it's a \bear to do sth es ist kompliziert, etw zu tunbear2[beəʳ, AM ber]I. vt1. (carry)he was borne backwards by a large wave er wurde von einer großen Welle zurückgerissento \bear arms ( form) Waffen tragento \bear gifts ( form) Geschenke mitbringento \bear tidings ( old liter) Neuigkeiten überbringen2. (display)to \bear a date/an imprint/an inscription ein Datum/einen Aufdruck/eine Aufschrift tragento \bear sb's name jds Namen tragen [o geh führen4. (behave)▪ to \bear oneself:he bore himself with dignity er zeigte Würde5. (support)to \bear the load/the weight die Last/das Gewicht tragen; ( fig)to \bear the cost die Kosten tragen6. (endure, shoulder)▪ to \bear sth etw ertragen [o erdulden]what might have happened doesn't \bear thinking about man darf gar nicht daran denken, was hätte passieren könnenhe said something so awful that it doesn't \bear repeating er sagte so etwas Schreckliches, dass ich es gar nicht wiederholen möchteto \bear the blame die Schuld auf sich akk nehmento \bear the [burden of] responsibility die [Last der] Verantwortung tragento \bear one's cross sein Kreuz tragen figto \bear the discomfort/hardship die Unbequemlichkeit/Mühe auf sich akk nehmento \bear the pain/tribulation den Schmerz/Kummer ertragen7. (tolerate)▪ to not be able to \bear sb/sth jdn/etw nicht ertragen [o ausstehen] können▪ to not be able to \bear the boredom/suspense Langeweile/Spannung nicht aushalten▪ to not be able to \bear jokes/criticism Spaß/Kritik nicht vertragen▪ to not \bear to do sth es nicht ertragen können, etw zu tun8. (harbour resentments)to \bear sb a grudge einen Groll gegen jdn hegen gehto \bear sb ill-feeling auf jdn nicht gut zu sprechen seinto not \bear any ill-feeling against sb nichts gegen jdn habento \bear sb ill-will jdm gegenüber nachtragend seinto \bear no ill-will keine Feindschaft empfinden9. (possess)to \bear an [uncanny] likeness [or similarity] to sb [unheimliche] Ähnlichkeit mit jdm habento \bear a [strong] resemblance to sb [große] Ähnlichkeit mit jdm haben, jdm sehr ähnlich sehen10. (keep)I'll \bear that in mind ich werde das mit berücksichtigen11. (give birth to)to \bear a baby ein Kind gebären [o zur Welt bringen]to \bear sb a child jdm ein Kind gebärenhis wife bore him a son seine Frau schenkte ihm einen SohnI was born in April ich bin im April geborento \bear cubs/foals/young ZOOL Welpen/Fohlen/Junge bekommen12. AGR, BOTto \bear interest at 8% 8 % Zinsen bringen, mit 8 % verzinst sein13.to \bear testimony [or witness] Zeugnis ablegenII. vi1. (tend)to \bear left/right sich akk links/rechts halten2. (be patient)▪ to \bear with sb mit jdm Geduld [o Nachsicht] haben3. (press) drückento \bear on a lever einen Hebel betätigen4. (approach)5. (be relevant)6. (put pressure on)to bring pressure to \bear on sb/sth Druck m auf jdn/etw ausüben* * *I [bɛə(r)] pret bore, ptp borne1. vt1) (= carry) burden, arms tragen; gift, message bei sich tragen, mit sich führento bear away/back — mitnehmen/mit (sich) zurücknehmen; (through the air)
the music was borne/borne away on the wind (liter) — die Musik wurde vom Wind weiter-/weggetragen
2) (= show) inscription, signature tragen; mark, traces also, likeness, relation aufweisen, zeigen → witnessSee:→ witness3) (= be known by) name, title tragen, führenthe love/hatred he bore her — die Liebe, die er für sie empfand/der Hass, den er gegen sie hegte (geh) or empfand
See:→ mindto bear examination/comparison — einer Prüfung/einem Vergleich standhalten
it doesn't bear thinking about — man darf gar nicht daran denken
6) (= endure, tolerate) ertragen; (with neg also) ausstehen, leiden; pain aushalten; criticism, joking vertragen; smell, noise etc aushalten, vertragenshe can't bear being laughed at —
See:→ interestSee:→ born2. vi1)(= move)
to bear right/left/north — sich rechts/links/nach Norden halten2) (fruit tree etc) tragen3)to bring one's energies/powers of persuasion to bear — seine Energie/Überzeugungskraft aufwenden (on für)
to bring pressure to bear on sb/sth — Druck auf jdn/etw ausüben
3. vrsich haltenIIhe bore himself with dignity — er hat Würde gezeigt
1. n2) (ASTRON)the Great/Little Bear — der Große/Kleine Bär or Wagen
3) (ST EX) Baissespekulant m, Baissier m2. vi (ST EX)auf Baisse spekulieren* * *bear1 [beə(r)] prät bore [bɔː(r); US auch ˈbəʊər], obs bare [beə(r)], pperf borne [bɔː(r)n; US auch ˈbəʊərn], bei 4born [bɔː(r)n; US auch ˈbəʊərn]A v/t1. Lasten etc tragen2. fig Kosten, einen Verlust, die Verantwortung, die Folgen etc tragen3. Blumen, Früchte, auch Zinsen etc tragen: → fruit A 2, interest A 11 (und andere Verbindungen mit Substantiven)4. (pperf borne oder born;Letzteres nur in der passiven Bedeutung: geboren [werden], sofern nicht by … von … folgt) zur Welt bringen, gebären:a) ein Kind gebären,b) ein Kind (unter dem Herzen) tragen;the children borne to him by this woman die ihm von dieser Frau geborenen Kinder;be born geboren werden;he was born in 1941 auch er ist Jahrgang 1941;he was born into a rich family er kam als Kind reicher Eltern zur Welt oder auf die Welt;my father died two months before I was born vor meiner Geburt;I wasn’t born yesterday ich bin doch nicht von gestern;there’s one born every minute umg die Dummen werden nicht alle oder weniger; → park A 1, silver spoon5. einen Namen, einen Titel, auch Waffen etc tragen, führen:6. ein Amt etc innehaben, ausüben7. ein Datum, einen Stempel, ein Zeichen etc tragen, aufweisen:8. eine Bedeutung etc haben, in sich schließen9. ein Gefühl hegen:11. Schmerzen etc ertragen, (er)dulden, (er)leiden12. aushalten, einer Prüfung etc standhalten:that doesn’t bear thinking about man darf gar nicht daran denken; → comparison 1, repeat A 1, repetition 114. eine Nachricht etc überbringen16. Zeugnis ablegen:17. bear o.s. sich betragen, sich benehmenB v/i1. tragen, (sicher) halten (Balken, Eis etc)4. (on, upon)a) einwirken, Einfluss haben (auf akk)how does this bear on …? in welchem Zusammenhang steht das mit …?;bring to bear (up)ona) einwirken lassen auf (akk),5. eine Richtung einschlagen, sich halten:bear (to the) left sich links halten;bear to a star FLUG, SCHIFF ein Gestirn anpeilen;the beacon bears 240 degrees die Bake liegt bei oder auf 240°6. SCHIFFa) abfahren, absegeln ( beide:to nach)b) abfallen7. sich erstreckenwould ( oder could) you bear with me for a second? einen kleinen Augenblick, bitte, TEL auch bleiben Sie bitte einen kleinen Moment am Apparat9. BOT (Früchte) tragenbear on beschießen (akk)bear2 [beə(r)]A s1. ZOOL Bär m:he’s like (od umg [as] cross as) a bear with a sore head today er ist heute unausstehlich oder in einer Stinklaune; → hungry A 12. figa) Bär m, Tollpatsch mb) Brummbär m, Ekel n pejc) US umg Kanone f (at, for in dat)3. WIRTSCH Bear m, Baissier m, Baissespekulant(in):sell a bear → B4. ASTRON5. METALL Eisenklumpen m, Bodensau fB v/i WIRTSCH auf Baisse spekulieren, fixenD adj WIRTSCHb) Baisse…:bear campaign Angriff m der Baissepartei;bear market Baisse f;bear operation Baissespekulation f;bear sale Leerverkauf m* * *I noun1) Bär, der2) (Astron.)II 1. transitive verb,Great/Little Bear — Großer/Kleiner Bär
1) (show) tragen [Wappen, Inschrift, Unterschrift]; aufweisen, zeigen [Merkmal, Spuren, Ähnlichkeit, Verwandtschaft]bear a resemblance or likeness to somebody — Ähnlichkeit mit jemandem haben
2) (be known by) tragen, führen [Namen, Titel]3)bear some/little relation to something — einen gewissen/wenig Bezug zu etwas haben
4) (poet./formal): (carry) tragen [Waffe, Last]; mit sich führen [Geschenk, Botschaft]I was borne along by the fierce current — die starke Strömung trug mich mit [sich]
5) (endure, tolerate) ertragen [Schmerz, Kummer]; with neg. aushalten [Schmerz]; ausstehen [Geruch, Lärm, Speise]6) (sustain) tragen, übernehmen [Verantwortlichkeit, Kosten]; auf sich (Akk.) nehmen [Schuld]; tragen, aushalten [Gewicht]7) (be fit for) vertragenit does not bear repeating or repetition — das lässt sich unmöglich wiederholen
bear comparison with something — den od. einen Vergleich mit etwas aushalten
8) (give birth to) gebären [Kind, Junges]; see also born9) (yield) tragen [Blumen, Früchte usw.]2. intransitive verb,bear fruit — (fig.) Früchte tragen (geh.)
bore, borne1)bear left — [Person:] sich links halten
2)bring to bear — aufbieten [Kraft, Energie]; ausüben [Druck]
Phrasal Verbs:- bear off- bear on- bear out- bear up* * *(stock exchange) n.Börsenspekulant -en m. n.Baissier -s m.Bär -en m. (on) v.betreffen v.sich beziehen (auf) v. (to give birth to) v.zur Welt bringen ausdr. v.(§ p.,p.p.: bore, borne)= aushalten v.ausstehen v.ausüben v.ertragen v.gebären v.(§ p.,pp.: gebar, geboren)halten v.(§ p.,pp.: hielt, gehalten)lasten v.tragen v.(§ p.,pp.: trug, getragen) -
32 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
33 direct
direct [dɪˈrekt]1. adjective• "keep out of direct sunlight" « ne pas exposer à la lumière du soleil »a. ( = give directions to) to direct sb to sth indiquer le chemin de qch à qn• can you direct me to the town hall? pourriez-vous m'indiquer le chemin de la mairie ?b. [+ remark, question, letter] adresser ; [+ threat] proférer (at contre ) ; [+ efforts] orienter ; [+ torch] diriger• the violence was directed against the police les actes de violence étaient dirigés contre la police• a policy directed towards improving public transport une politique ayant pour but d'améliorer les transports publicsc. ( = manage) [+ work, business, actors] diriger ; [+ movements] guider ; [+ play] mettre en scène ; [+ film, programme] réaliser• "to be taken as directed" « respecter les doses prescrites »• "to be taken as directed by your doctor" « se conformer à la prescription du médecin »3. adverb[go, write] directement4. compounds* * *[daɪ'rekt, dɪ-] 1.1) ( without intermediary) directin direct contact with — ( touching) en contact direct avec; ( communicating) directement en contact avec
2) ( without detour) direct3) ( clear) [cause, influence, reference, threat] direct; [contrast, evidence] flagrant4) ( straightforward) [answer, method] direct; [person] franc/franche2.1) ( without intermediary) directement2) ( without detour) directement ( from de)3.transitive verb1) (address, aim) adresser [appeal, criticism] (at à; against contre); cibler [campaign] (at sur); orienter [effort, resource] (to, towards vers)2) ( control) diriger [company, project]; régler [traffic]3) diriger [attack, light, car] (at vers); pointer [gun] (at sur)4) Cinema, Radio, Television réaliser; Theatre mettre [quelque chose] en scène [play]; diriger [actor, opera]5) ( instruct)to direct somebody to do — gen ordonner à quelqu'un de faire
‘to be taken as directed’ — ‘à consommer selon la prescription médicale’
6) ( show route)4.intransitive verb Cinema, Radio, Television faire de la réalisation; Theatre faire de la mise en scène -
34 direct
direct action action f directe;COMPUTING direct addressing adressage m direct;direct advertising publicité f directe;direct banking banque f à distance;direct competition concurrence f directe;direct costs charges f pl directes, frais m pl directs;direct cost accounting (méthode f de) comptabilité f des coûts variables;direct costing méthode des coûts variables ou proportionnels;∎ to pay by direct debit payer par prélèvement automatique;∎ to pay by direct deposit payer par prélèvement automatique;TELECOMMUNICATIONS direct dialling automatique m;direct expenses coûts m pl directs;direct fixed costs charges fixes directes, frais fixes directs;direct flight vol m direct;direct investment investissement m direct;direct labour main-d'œuvre f directe;direct labour cost prix m de la main-d'œuvre directe;direct letter of credit lettre f de crédit directe;TELECOMMUNICATIONS direct line ligne f directe;MARKETING direct mail publipostage m;MARKETING direct mail advertising publicité directe ou par publipostage;MARKETING direct mail campaign campagne f de publicité directe;direct marketing marketing m direct;direct marketing agency agence f de marketing direct;direct product profitability rentabilité f directe du produit;direct purchase achat m direct;direct purchasing achat direct;direct response advertising publicité à réponse directe;direct sale vente f directe;direct selling vente directe;FINANCE direct tax impôt m direct;FINANCE direct taxation contributions f pl directes(company, work) diriger;∎ to direct sb to do sth ordonner à qn de faire qch -
35 sale
(a) (act, event) vente f;∎ to work in sales travailler dans la vente;∎ for sale à vendre;∎ to put sth up for sale mettre qch en vente;∎ on sale en vente;∎ sale for the account vente à terme;∎ sale on approval vente à l'essai;∎ sale by auction vente aux enchères;∎ sale on CIF basis vente CAF;∎ sale at departure vente au départ;∎ sale by description vente sur description;∎ sale and lease-back cession-bail f;∎ sale at a loss vente à perte;∎ sales and marketing vente-marketing f;∎ sales and marketing department service m vente-marketing;∎ sales and marketing director directeur(trice) m, f des ventes et du marketing;∎ sale with option of repurchase vente avec faculté de rachat;∎ sale by order of the court vente judiciaire;∎ sale by private agreement vente à l'amiable;∎ sales and profit forecast prévision f des ventes et profits;∎ sale at a reduced price vente à prix réduit;∎ sale or return vente avec faculté de retour;∎ sale by sample vente sur échantillon;∎ sale by sealed tender vente par soumission cachetée;∎ sale as seen vente en l'étatsales account compte m des ventes;sales acumen sens m du commerce;sale agreement accord m ou protocole m de vente;sales analysis analyse f des ventes;British sales assistant vendeur(euse) m, f;sales audit audit m de vente;sales budget budget m commercial ou des ventes;sales campaign campagne f de vente;sales chart courbe f des ventes;American sales check ticket m de caisse;American sales clerk vendeur(euse);sales commission commission f de vente;sales consultant conseiller(ère) m, f commercial(e);sales contract contrat m de vente;sales counter comptoir m de vente;sales coverage couverture f du marché;sales department service m des ventes;sales director directeur(trice) commercial(e) ou des ventes;sales drive campagne de vente;sales effectiveness efficacité f des ventes;sales engineer agent m technico-commercial;sales equation équation f de vente;sales executive cadre m commercial;sales expansion développement m des ventes;STOCK EXCHANGE sales fee frais m pl d'achat ou d'acquisition;sales figures chiffre de vente;sales floor surface de vente;sales force force f de vente;sales forecast prévision des ventes;sales growth accroissement m des ventes;sales incentive stimulant m de vente;sales invoice facture f de vente;sales invoice ledger journal m factures-clients;ACCOUNTANCY sales ledger grand-livre m des ventes, journal des ventes;sales letter lettre f de vente;sales literature brochures f pl publicitaires;sales management direction f commerciale ou des ventes;sales manager directeur(trice) commercial(e) ou des ventes;sales meeting réunion f de représentants;sales monopoly monopole m de vente;sales network réseau m commercial ou de vente;sales note bulletin m de vente;sales objective objectif m de vente;sales orientation optique f vente;sales outlet point m de vente;sales performance efficacité de vente;sales personnel personnel m de vente;sales philosophy optique vente;sales pitch arguments m pl de vente;sales planning planification f des ventes;sales policy politique f de vente;sales potential potentiel m de vente;sales programme programme m des ventes;sales projection prévision des ventes;sales promoter promoteur(trice) m, f des ventes;sales promotion promotion f des ventes;sales promotion agency agence f de promotion des ventes;sales quota quota m de ventes;sales ratio ratio m des ventes;sales report rapport m ou relevé m de vente;sales representative représentant(e) m, f (de commerce), VRP m;sales research études f pl sur les ventes;sales response réaction f des ventes;sales room (for auction) salle f des ventes;sales schedule programme des ventes;American sales slip ticket m de caisse;sales staff personnel de vente;sales subsidiary filiale f de vente;sales support soutien m commercial;sales support staff personnel de soutien commercial;sales target objectif m de vente;American sales tax TVA f, taxe f à la valeur ajoutée;sales team équipe f de vente;sales technician agent m technico-commercial;sales technique technique f de vente;sales territory territoire m de vente;sales tool instrument m de vente;sales volume volume m des ventes;MARKETING sales wave vague f de vente(b) (at reduced prices) soldes m pl;∎ the sales les soldes;∎ I got it in a sale je l'ai acheté en soldesale price prix m soldé -
36 sale
[seɪl]сущ.1) продажа; реализация, сбыт- be available for sale- be for sale
- be on saleSyn:2) продажа с аукциона, с торговpublic sale — публичные торги, аукцион
sheriff's sale — амер. распродажа имущества с молотка ( как исполнение решения суда)
Syn:auction 1.- clearance saleto conduct / have / hold / run a sales — разг. устраивать распродажу
- closeout sale
- storewide sale
- warehouse sale
- white sale4) ( sales) эк.а) объём продаж, товарооборот, продажиsales drive / campaign — маркетинговая кампания ( по стимулированию продаж)
Retail sales fell in November by 5%. — Объём розничных продаж в ноябре сократился на 5% / Розничные продажи в ноябре упали на 5%.
б) валовой доход, валовая выручкаWe grossed $ 600,000 in sales last year. — В прошлом году доход от продаж составил 600000 долларов.
Syn:5) ( sales) = sales department отдел продажShe works in sales. — Она работает в отделе продаж / менеджером по продажам.
Check this with sales. — Справься об этом в нашем отделе продаж.
-
37 sell
1. n разг. умение торговать, показать товар лицомhard sell — навязывание товара; настойчивое рекламирование; броская реклама
2. n разг. разочарование, досадаwhat a sell! — какая досада!, как жаль!
3. n разг. обман, надувательство, «покупка»it was just a sell — это была просто «покупка»
4. n сл. предательство5. n сл. передача, выдача в руки властей6. v продатьto sell to disadvantage — продать с убытком, быть в накладе
7. v торговать, продаватьto sell forward, to sell for forward delivery — продавать с будущей поставкой
to sell time — предоставлять возможность выступить по радио или телевидению в определённое время
to sell oneself — продавать себя, продаваться
8. v продаватьсяto sell well — иметь хороший сбыт, легко продаваться; быть ходким товаром
to sell badly — плохо продаваться; иметь плохой сбыт
tennis balls sell best in summer — лето — время самого большого спроса на теннисные мячи
to sell for … — продаваться по … цене
goods made to sell — ходкий товар; товар, который не залёживается
9. v ком. поставлять товар10. v содействовать продажеcontract to sell — соглашение о продаже, запродажа
agreement to sell — соглашение о продаже, «запродажа»
11. v амер. рекламировать; популяризировать; пропагандировать; расхваливать, восхвалять12. v разг. находить распространениеdo you think the idea will sell? — вы думаете, эта мысль будет подхвачена ?
13. v предавать14. v амер. разг. внушать; уговаривать, уламывать, убеждатьto sell children on reading — приохотить детей к чтению; внушить детям любовь к чтению
campaign manager trying to sell his candidate — руководитель избирательной кампании, пытающийся протащить своего кандидата
he was sold on the idea — его в этом убедили; он ухватился за эту мысль
I am not sold on this — я от этого не в восторге; я против этого
she was still reluctant, still not completely sold — она ещё колебалась, ещё не была вполне убеждена
15. v обыкн. сл. обманывать, надувать; разыгрыватьСинонимический ряд:1. imposture (noun) cheat; counterfeit; deceit; deception; fake; flam; flimflam; fraud; gyp; hoax; humbug; imposture; mare's nest; phony; put-on; sham; spoof; swindle2. betray (verb) betray; cross; deceive; disappoint; double-cross; fail; sell out; violate3. bring (verb) bring; bring in; fetch4. exchange (verb) auction; bargain; barter; deal in; exchange; give; handle; hawk; market; merchandise; peddle; retail; trade; trade in; vendАнтонимический ряд: -
38 direct
direct [dɪ'rekt]diriger ⇒ 1 (a), 1 (d), 1 (g), 2 (a), 2 (b) réaliser ⇒ 1 (b) adresser ⇒ 1 (c) ordonner ⇒ 1 (e) instruire ⇒ 1 (f) faire de la réalisation ⇒ 2 (c) direct ⇒ 3 (a)-(c), 3 (e) exact ⇒ 3 (d) directement ⇒ 4(a) (supervise → business) diriger, gérer, mener; (→ office, work) diriger; (→ movements) guider; (→ traffic) régler(b) Cinema, Radio & Television (film, programme) réaliser; (actors) diriger; Theatre (play) mettre en scène;∎ directed by Danny Boyle Cinema, Radio & Television réalisation Danny Boyle; Theatre mise f en scène Danny Boyle∎ please direct your remarks to the chairperson veuillez adresser vos observations au président;∎ the accusation was directed at him l'accusation le visait;∎ he directed my attention to the map il a attiré mon attention sur la carte;∎ we should direct all our efforts towards improving our education service nous devrions consacrer tous nos efforts à améliorer notre système scolaire∎ I directed my steps homewards je me suis dirigé vers la maison;∎ can you direct me to the train station? pourriez-vous m'indiquer le chemin de la gare?(e) (instruct) ordonner;∎ he directed them to leave at once il leur a donné l'ordre de partir immédiatement;∎ she directed him to take control of the project elle l'a chargé de prendre en main le projet;∎ I did as I was directed j'ai fait comme on m'avait dit ou comme on m'en avait donné l'ordre;∎ take as directed (on drugs packaging) se conformer à la prescription du médecin∎ to direct the jury instruire le jury;∎ the judge directed the jury to bring in a verdict of guilty le juge incita le jury à rendre un verdict de culpabilité;∎ American directed verdict = verdict rendu par le jury sur la recommandation du juge∎ it's her first chance to direct Cinema, Radio & Television c'est la première fois qu'elle a l'occasion de faire de la réalisation; Theatre c'est la première fois qu'elle a l'occasion de faire de la mise en scène;∎ he's never directed before il n'a jamais fait de mise en scène(a) (straight) direct;∎ direct flight/route vol m/chemin m direct;∎ direct heating/lighting chauffage m/éclairage m direct(b) (immediate → cause, effect) direct, immédiat;∎ she has direct control over the finances les questions financières relèvent directement de sa responsabilité;∎ he's a direct descendant of the King il descend du roi en ligne directe;∎ keep out of direct sunlight (on packaging) évitez l'exposition directe au soleil;∎ you're not in direct danger of catching the disease vous ne courez pas de risque immédiat d'attraper cette maladie∎ he was always very direct with us il nous a toujours parlé très franchement;∎ she asked some very direct questions elle a posé des questions parfois très directes∎ direct quotation citation f exacte;∎ it's the direct opposite of what I said c'est exactement le contraire de ce que j'ai dit4 adverb(go) directement, tout droit;∎ to travel direct from London to Edinburgh prendre un train/un vol/ etc direct de Londres à Edimbourg;∎ to dispatch goods direct to sb expédier des marchandises directement à qn;∎ the concert will be broadcast direct from Paris ce concert sera transmis en direct de Paris►► Computing direct access accès m direct;direct action action f directe;direct advertising publicité f directe;direct banking banque f à distance;Telecommunications direct broadcast satellite satellite m de télédiffusion directe;direct costs charges fpl directes, frais mpl directs;direct cost accounting (méthode f de) comptabilité f des coûts variables;direct costing méthode f des coûts variables ou proportionnels;Electricity direct current courant m continu;∎ to pay by direct debit payer par prélèvement automatique;Telecommunications direct dialling automatique m;direct fixed costs coûts mpl fixes directs ou attribuables;direct hit coup m au but;∎ to score a direct hit on sth (of bomber) toucher qch en plein dans le mille; (of bomb) tomber en plein dans qch;∎ the missile made a direct hit le missile a atteint son objectif;∎ the palace is built to withstand a direct hit le palais a été construit pour résister à une bombe lâché d'un avion ou à un missile;∎ the ship suffered two direct hits from missiles le bateau a été touché par deux missiles;direct investment investissement m direct;direct labour main-d'œuvre f directe;direct labour cost prix m de la main-d'œuvre directe;Telecommunications direct line ligne f directe;direct mail advertising publicité f directe, publicité f par publipostage;direct mail campaign campagne f de publicité directe;direct marketing marketing m direct;Computing direct memory access accès m direct à la mémoire;Grammar direct object complément m (d'objet) direct;direct purchasing achats mpl directs;Grammar direct question question f au style direct;Politics direct rule = contrôle direct du maintien de l'ordre par le gouvernement britannique en Irlande du Nord imposé en 1972;direct selling vente f directe;Finance direct tax impôt m direct;Finance direct taxation imposition f directe -
39 hot
hot [hɒt]chaud ⇒ 1 (a), 1 (b), 1 (d), 1 (k), 1 (l), 1 (t) qui tient chaud ⇒ 1 (c) épicé ⇒ 1 (e) tout frais ⇒ 1 (f) violent ⇒ 1 (h) intense ⇒ 1 (i) enthousiaste ⇒ 1 (j) sévère ⇒ 1 (m) recherché ⇒ 1 (o), 1 (r)(a) (high in temperature) chaud;∎ a hot, stuffy room une pièce où il fait une chaleur étouffante ou où l'on étouffe;∎ the engine/glass/oven is hot le moteur/verre/four est chaud;∎ I'm getting hot je commence à avoir chaud;∎ the water is getting hot l'eau devient chaude;∎ how hot should the oven be? le four doit être à quelle température?;∎ it was hot work le travail donnait chaud;∎ there's hot and cold running water il y a l'eau courante chaude et froide;∎ we sat in the hot sun nous étions assis sous un soleil brûlant;∎ I'd like a hot bath j'aimerais prendre un bain bien chaud;∎ the doctor said not to have any hot drinks le médecin m'a conseillé de ne pas boire chaud ou m'a déconseillé les boissons chaudes;∎ a hot meal un repas chaud;∎ keep the meat hot tenez la viande au chaud;∎ serve the soup while it's hot servez la soupe bien chaude;∎ the bread was hot from the oven le pain sortait tout chaud du four;∎ hot food always available (sign) plats chauds à toute heure;∎ figurative you're getting hot! (in guessing game) tu brûles!;∎ familiar to be or to get (all) hot and bothered (about sth) être dans tous ses états ou se faire du mauvais sang (au sujet de qch);∎ familiar to be or to get hot under the collar (about sth) être en colère ou en rogne (au sujet de qch);∎ the books were selling like hot cakes les livres se vendaient comme des petits pains;∎ familiar he's full of hot air c'est une grande gueule;∎ all her promises are just a lot of hot air toutes ses promesses ne sont que des paroles en l'air;∎ that's nothing but hot air! tout ça n'est que du vent!∎ it's hot il fait très chaud;∎ it's really hot! il fait vraiment très chaud!;∎ it's getting hotter il commence à faire très chaud;∎ I can't sleep when it's so hot je ne peux pas dormir par cette chaleur;∎ it was very hot that day il faisait très chaud ce jour-là, c'était un jour de grande ou forte chaleur;∎ one hot afternoon in August (par) une chaude après-midi d'août;∎ in (the) hot weather pendant les chaleurs;∎ we had a hot spell last week c'était la canicule la semaine dernière;∎ the hottest day of the year la journée la plus chaude de l'année(c) (clothing) qui tient chaud;∎ this jacket's too hot cette veste tient trop chaud∎ a hot curry un curry relevé ou épicé(f) (fresh, recent) tout(e) frais (fraîche);∎ the news is hot off the presses ce sont des informations de toute dernière minute;∎ this book is hot off the press ce livre vient juste de paraître(g) (close, following closely)∎ to be hot on the trail être sur la bonne piste;∎ the police were hot on their heels or on their trail la police les talonnait ou était à leurs trousses;∎ he fled with the police in hot pursuit il s'est enfui avec la police à ses trousses(h) (fiery, vehement) violent;∎ she has a hot temper elle s'emporte facilement, elle est très soupe au lait(i) (intense → anger, shame) intense, profond∎ they're very hot on formal qualifications (attach importance to) ils insistent beaucoup sur les diplômes;∎ they're not very hot on hygiene (fussy about) ils ne sont pas très portés sur l'hygiène∎ the reporter was onto a hot story le journaliste était sur un coup (fumant);∎ to have a hot date avoir un rendez-vous galant□ ;∎ this book is hot stuff c'est un livre très audacieux□ ;∎ this issue is hot stuff, I wouldn't touch it c'est un sujet brûlant, je n'y toucherais pas∎ we could make it or things very hot for you if you don't cooperate nous pourrions vous mener la vie dure ou vous en faire voir de toutes les couleurs si vous ne vous montrez pas coopératif;∎ the presence of the army made things hot for the smugglers la présence de l'armée a rendu les choses très difficiles pour les contrebandiers□ ;∎ the town had got too hot for the drug dealers l'atmosphère de la ville était devenue irrespirable pour les trafiquants de drogue;∎ the situation was too hot to handle la situation était trop délicate pour qu'on s'en mêle□∎ the police are really hot on drunk driving la police ne badine vraiment pas avec la conduite en état d'ivresse∎ how is he? - not so hot (unwell) comment va-t-il? - pas trop bien□ ;∎ I don't feel so hot je ne suis pas dans mon assiette;∎ I'm not so hot at maths je ne suis pas très calé en maths;∎ she's hot stuff at golf c'est un as ou un crack au golf;∎ his latest book isn't so hot son dernier livre n'est pas terrible ou fameux;∎ that isn't such a hot idea ce n'est pas terrible ou fameux comme idée;∎ that's hot! c'est super!;∎ a hot tip un tuyau sûr ou increvable∎ she's really hot just now elle a vraiment beaucoup de succès en ce moment□ ;∎ to be hot property être très demandé□ ;∎ windsurfing is hot stuff in this area la planche à voile est très en vogue dans cette région□∎ to be hot (stuff) être sexy (inv);∎ he's hot (sexually aroused) il a le feu au derrière;∎ to be hot to trot avoir le feu aux fesses2 adverb∎ to go hot and cold at the thought of sth avoir des sueurs froides à l'idée de qch∎ familiar to have the hots for sb craquer pour qnhot desking = pratique qui consiste à ne pas assigner de bureaux individuels aux employés, ces derniers étant libres de s'installer à n'importe quel poste de travail inoccupé;1 noun(sausage) hot-dog m, frankfurter m; Skiing ski m acrobatique; (in surfing) surf m acrobatique; American familiar (show-off) m'as-tu-vu mf invhot dog stand stand m de hot-dogs;∎ we met in front of the hot dog stand nous nous sommes retrouvés devant le vendeur de hot-dogs;Metallurgy hot drawing tirage m à chaud;hot gospeller = prêcheur évangéliste qui harangue les foules;British hot gossip les tous derniers cancans mpl;familiar hot jazz (jazz m) hot m inv;Computing hot key touche f personnalisée;Telecommunications hot line numéro m d'urgence; Politics (between US and Kremlin) téléphone m rouge;hot line support assistance f technique téléphonique, hot line f;∎ he has a hot line to the president il a une ligne directe avec le président;∎ she's on the hot line to the director elle téléphone au directeur;∎ the hot line to the Kremlin la téléphone rouge avec le Kremlin;Computing hot link lien m hypertexte;familiar hot money (UNCOUNT) (stolen) argent m volé□ ; Finance capitaux mpl flottants ou fébriles□ ;British hot news les toutes dernières nouvelles fpl;American hot pad dessous-de-plat m inv;hot pants mini-short m (très court et moulant);familiar figurative hot potato sujet m brûlant et délicat;∎ a political hot potato un sujet brûlant ou une question brûlante de politique;∎ to drop sb like a hot potato laisser tomber qn comme une vieille chaussette ou savate;Irish hot press (airing cupboard) = placard chauffé où l'on fait sécher le linge;Metallurgy hot rolling laminage m à chaud;American familiar hot seat (electric chair) chaise f électrique□ ;∎ figurative to be in the hot seat (difficult situation) être sur la sellette;Photography hot shoe griffe f du flash, pied-sabot m;hot spot (dangerous area) point m chaud ou névralgique; familiar (night club) boîte f de nuit□ ; Technology point m chaud;∎ let's hit the town's hot spots si on faisait la tournée des boîtes?;hot spring source f chaude;British Computing hot swap (of devices) remplacement m à chaud;American familiar hot ticket: to be a hot ticket faire fureur;∎ the play is the hottest ticket in town c'est la pièce qui a le plus de succès actuellement□ ;hot tub = sorte de Jacuzzi ® qu'on installe dehors;hot war guerre f chaude ou ouverte;hot water eau f chaude;∎ figurative their latest prank got them into or landed them in hot water leur dernière farce leur a attiré des ennuis;∎ you'll be in hot water when she finds out tu passeras un mauvais quart d'heure quand elle s'en apercevra;hot wire fil m sous tension(a) (intensify → argument, contest) échauffer□ ; (→ bombing, fighting) intensifier□ ; (→ party) mettre de l'animation dans□ ; (→ music) faire balancer, faire chauffer;∎ they hotted up the pace ils ont forcé l'allure∎ to hot up a car gonfler le moteur d'une voiture(intensify → discussion, campaign) s'échauffer□ ; (→ fighting, situation) chauffer□, s'intensifier□ ;∎ the price war has hotted up la guerre des prix s'intensifie;∎ things are beginning to hot up ça se corse -
40 marketing
marketing ['mɑ:kɪtɪŋ](selling) commercialisation f, distribution f; (promotion, study, theory, field) marketing m, mercatique f, commercialisation f;∎ to work in marketing travailler dans le marketing►► marketing analyst analyste mf mercaticien(enne);marketing approach démarche f marketing;marketing audit audit m marketing;marketing auditor audit m marketing, auditeur(trice) m,f marketing;marketing budget budget m marketing;marketing campaign campagne f de marketing;marketing channel circuit m de commercialisation ou distribution;marketing communications channel canal m de communication commerciale;marketing company entreprise f de marketing;marketing concept concept f de marketing;marketing consultancy (service, activity) conseil m en marketing;marketing consultancy firm société f de conseil en marketing;marketing consultant conseiller(ère) m,f commercial(e), mercaticien(enne) m,f;marketing costs frais mpl de commercialisation;marketing department service m du marketing;marketing director directeur(trice) m,f du marketing, dirco m, directeur(trice) m,f commercial(e);marketing engineering marketing m informatisé;marketing environment environnement m commercial, environnement m marketing;marketing executive responsable mf du marketing, cadre m en marketing;marketing expert mercaticien(enne) m,f;marketing fit ajustement m stratégique;marketing information system système m d'information marketing;marketing intelligence intelligence f marketing;marketing intelligence system système m d'intelligence marketing;marketing management gestion f du marketing;marketing manager directeur(trice) m,f du marketing, responsable mf du marketing;marketing mix marchéage m, marketing mix m, logistique f commerciale;marketing myopia myopie f marketing;marketing network réseau m ou circuit m de commercialisation;marketing orientation optique f marketing;marketing plan plan m marketing;marketing policy politique f de commercialisation;marketing research recherche f commerciale;marketing spectrum marchéage m;marketing spend dépenses fpl de marketing;marketing strategy stratégie f marketing;marketing study étude f commerciale, étude f marketing;marketing subsidiary filiale f de distribution;marketing team équipe f commerciale;marketing technique technique f commerciale;marketing tool outil m de marketing
См. также в других словарях:
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Campaign finance in the United States — is the financing of electoral campaigns at the federal, state, and local levels.At the federal level, the primary source of campaign funds is individuals; political action committees are a distant second. Contributions from both are limited.… … Wikipedia
Campaign finance — refers to the means by which money is raised for election campaigns. As campaigns have many expenditures, ranging from the cost of travel for the candidate and others to the purchasing of air time for TV advertisements, candidates often spend a… … Wikipedia
Campaign to Defend the Constitution — (DefCon) was an American online organization founded in September, 2005 to support the constitutional separation of church and state and to oppose what it perceived as the growing influence of the religious right. It was a project of the Tides… … Wikipedia
selling — Synonyms and related words: accouterment, allurement, armament, blandishment, cajolement, cajolery, catering, chandlery, coaxing, conning, consumer preference study, consumer research, consumer survey, direct mail selling, endowment, engagement,… … Moby Thesaurus
Hillary Clinton presidential campaign, 2008 — Hillary Clinton for President Campaign U.S. presidential election, 2008 Candidate Hillary Rodham Clinton Senator 2001–2009 … Wikipedia
Political campaign — A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referenda are… … Wikipedia
Atheist Bus Campaign — A London bus carrying the Atheist Bus Campaign advert. The Atheist Bus Campaign aims to place peaceful and upbeat messages about atheism on transport media in Britain, in response to evangelical Christian advertising.[1] It was cre … Wikipedia
New South Wales state election campaign, 2007 — Main article: New South Wales state election, 2007 Election campaign, 2007 Government Opposition Labor … Wikipedia
John McCain presidential campaign, 2000 — Infobox Candidate color = blue name = John McCain year = 2000 party = Republican office = President of the United States ImageWidth = 248 caption = site = current = last = United States Senator from Arizona 1987–present previous =… … Wikipedia
Free Hugs Campaign — Juan Mann, who started the Free Hugs movement, seen at Pitt Street Mall, Sydney, Australia, 2006 The Free Hugs Campaign is a social movement involving individuals who offer hugs to strangers in public places.[1] The hugs are meant to be random… … Wikipedia