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1 on-air-recall
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2 on-air-recall
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3 on-air-recall
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4 AIR
1) Компьютерная техника: Area Information Retrieval2) Морской термин: количество груза в воздухе3) Спорт: Across Indiana Run, All India Rank4) Военный термин: Air Interceptor Rocket, American Institute for Research, Army Intelligence Reserve, Replenishment Oiler, acoustic intercept receiver, action item report, after initial release, air incident report, air inflatable retarder, airborne interceptor rocket, aircraft incident report, aircraft inspections and repair, aircraft recovery, aviation item report5) Техника: adaptive intercommunications requirement, aircraft identification radar, antenna input resistance6) Автомобильный термин: secondary air injection system7) Сокращение: Acoustic Intercept Receiver (USA), Additive Increase Rate, Air Intercept Radar, American Institute of Research, Annual Infrastructure Report, Artilleriyskaya Instrumental'naya Razvedka (Artillery instrument reconnaissance (Russia)), As I Recall, As I Remember, Architecture Implementation Review8) Электроника: Antenna Integrated Radio9) Вычислительная техника: Automatic Image Refinement (Canon)11) Транспорт: Accident Incident Report, Air Injection Reaction12) Воздухоплавание: Airborne Intercept Radar13) СМИ: All-India Radio14) Деловая лексика: Adopt, Innovate, And Respond15) Образование: Acknowledge Inform Retain16) Расширение файла: Automatic image registration17) NYSE. A A R Corporation -
5 air
1) Компьютерная техника: Area Information Retrieval2) Морской термин: количество груза в воздухе3) Спорт: Across Indiana Run, All India Rank4) Военный термин: Air Interceptor Rocket, American Institute for Research, Army Intelligence Reserve, Replenishment Oiler, acoustic intercept receiver, action item report, after initial release, air incident report, air inflatable retarder, airborne interceptor rocket, aircraft incident report, aircraft inspections and repair, aircraft recovery, aviation item report5) Техника: adaptive intercommunications requirement, aircraft identification radar, antenna input resistance6) Автомобильный термин: secondary air injection system7) Сокращение: Acoustic Intercept Receiver (USA), Additive Increase Rate, Air Intercept Radar, American Institute of Research, Annual Infrastructure Report, Artilleriyskaya Instrumental'naya Razvedka (Artillery instrument reconnaissance (Russia)), As I Recall, As I Remember, Architecture Implementation Review8) Электроника: Antenna Integrated Radio9) Вычислительная техника: Automatic Image Refinement (Canon)11) Транспорт: Accident Incident Report, Air Injection Reaction12) Воздухоплавание: Airborne Intercept Radar13) СМИ: All-India Radio14) Деловая лексика: Adopt, Innovate, And Respond15) Образование: Acknowledge Inform Retain16) Расширение файла: Automatic image registration17) NYSE. A A R Corporation -
6 on-air technique
марк. метод "прямого эфира"*, метод выхода в эфир* (использование обратной связи с аудиторией после пробной трансляции передачи или рекламы, планируемой к масштабной трансляции в будущем, для оценки привлекательности и качества радио- или телевизионной программы либо рекламы; при реализации этого метода исследуются такие факторы, как запоминаемость, предпочтения, покупательская мотивация и т. п.)See: -
7 order
приказ, приказание, распоряжение; строй; порядок; орден; мор. ордер; приказывать; приводить в порядок; см. тж. formation443 requisition order — Бр. заявка по форме 443 (на использование местности для учений)
disseminate an order (to) — доводить приказ до сведения;
record an (oral) order verbatim — производить дословную запись (устного) приказа;
standfast order (to civilians) — приказ (гражданскому населению) оставаться на месте жительства (при чрезвычайном положении)
stay-put order (to civilians) — приказ (гражданскому населению) оставаться на месте жительства (при чрезвычайном положении)
under the orders (of) — подчиненный, приданный
— administrative logistics order— draft operation order— fragmentary mission-type order— laudatory orders— marching order— order up— sample operation order— withdrawal operation order* * *• 1) приказывать; 2) приказывать; 3) приказанный• приказ -
8 plan
план; замысел; порядок; система; плановая таблица; планировать; организовыватьlogistical capability plan, fiscal year — план возможностей тылового обеспечения на финансовый год
— air plan— CAS plan— CBR plan— chemical operations plan— contingency operations plan— contingent operations plan— day plan— logistical plan— net plan— war plan -
9 ratio
1) отношение; соотношение; пропорция5) матем. частное•-
4:1:1 ratio
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abundance ratio
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activity ratio
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adjacent-channel protection ratio
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advance ratio
-
air/oil ratio
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air-fuel ratio
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alumina ratio
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amplitude ratio
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anamorphic ratio
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anode-to-cathode ratio
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aperture ratio
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apparent slip ratio
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aspect ratio
-
atomic ratio
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attenuation ratio
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augmentation ratio
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availability ratio
-
axial ratio
-
axle ratio
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balance ratio
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balanced steel ratio
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beam aspect ratio
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beam-depth ratio
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beam-draft ratio
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bearing ratio
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best power mixture ratio
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blade aspect ratio
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blade-area ratio
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blending ratio
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blip-scan ratio
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blocking-to-forward resistance ratio
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blowup ratio
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boilup-feed ratio
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boost pressure ratio
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boosting ratio
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boss-diameter ratio
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boss ratio
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braking ratio
-
breeding ratio
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brush coverage ratio
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burnout ratio
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by-pass ratio
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C/B ratio
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cancellation ratio
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capacity/deadweight ratio
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capture ratio
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carbon ratio
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carrier-to-interference ratio
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carrier-to-noise ratio
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cascade pitch-chord ratio
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catalyst-oil ratio
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catalyst ratio
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cement-aggregate ratio
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cetane ratio
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charge ratio
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charge-to-mass ratio
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circulation ratio
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coal-to-coke replacement ratio
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coherence ratio
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common ratio
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common-mode rejection ratio
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compression ratio
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contact ratio
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continuous casting ratio
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contrast ratio
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control ratio
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convergence ratio
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conversion ratio
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copper-to-superconductor ratio
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correlation ratio
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cost/performance ratio
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critical power ratio
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cross-ratio
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crown diameter ratio
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cumulative fatigue ratio
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current instability ratio
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current ratio
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current transfer ratio
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current unbalance ratio
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cutoff ratio
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damping ratio
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deadweight-displacement ratio
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deadweight ratio
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defective ratio
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defect ratio
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delivery ratio
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dependability ratio
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desired-to-undesired signal ratio
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developed blade-area ratio
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deviation ratio
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disk-area ratio
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distortion ratio
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disturbance ratio
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disturb ratio
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double ratio
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downtime ratio
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drafting ratio
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drop-off-to-pickup ratio
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drowning ratio
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dryout ratio
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duty ratio
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effective pitch ratio
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effective slip ratio
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electric/heat output ratio
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elongation ratio
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empty run ratio
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empty weight-to-carrying capacity ratio
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energy-to-volume ratio
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energy-to-weight ratio
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engine displacement to horsepower ratio
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engine pressure ratio
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enhancement ratio
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error ratio
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escape ratio
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excess noise ratio
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excitation response ratio
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extraction ratio
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extrusion ratio
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false alarm ratio
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fat-to-lean ratio
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field-forcing ratio
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filter open area ratio
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flow ratio of mold
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flowing fluid ratio
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focal ratio
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frame aspect ratio
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freeboard ratio
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free-fluid ratio
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frequency multiplication ratio
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frequency ratio
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friction ratio
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front-to-back ratio
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fuel ratio
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fuel-air equivalence ratio
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fuel-air ratio
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fuel-oil consumption ratio
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gas ratio
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gas recovery ratio
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gas-condensate ratio
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gas-oil ratio
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gasoline-oil consumption ratio
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gas-water ratio
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geometric pitch ratio
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grain-to-air mass ratio
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gross-to-net ratio
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harmonic ratio
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heat sharing ratio
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hit ratio
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hub-diameter ratio
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hub ratio
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humidity ratio
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hydrogen carbon ratio
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idle mixture ratio
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image ratio
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image signal-to-noise ratio
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image-frequency rejection ratio
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image rejection ratio
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input-to-output frequency ratio
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intensifier ratio
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interference-to-noise ratio
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internal breeding ratio
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inversion level ratio
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inversion ratio
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ionization ratio
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irregularity ratio
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isolation ratio
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jamming-to-signal ratio
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jam-to-signal ratio
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lay ratio
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length-beam ratio
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length-depth ratio
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length-draft ratio
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lift/drag ratio
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light output ratio
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likelihood ratio
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limiting drawing ratio
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line-interlace ratio
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liquor ratio
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load ratio
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locked rotor current ratio
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luminance ratio
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magnetoresistive ratio
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main-beam-to-sidelobe ratio
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mark-to-space ratio
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mark-space ratio
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meander ratio
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melting-speed ratio
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metal-restitution ratio
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mismatch ratio
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miss ratio
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mixing ratio
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mobility ratio
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moderating ratio
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modular ratio
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molar ratio
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mold ratio
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negative sequence current ratio
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negative sequence voltage ratio
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noise-power ratio
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noise-to-signal ratio
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notch yield ratio
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notched-unnotched tensile strength ratio
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n-ratio
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nutritive ratio
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offset ratio
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oil-steam ratio
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one-to-zero ratio
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on-off ratio
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operating ratio
-
output voltage ratio
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output-input ratio
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overall combined feed ratio
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overall gear ratio
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overburden ratio
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overvoltage ratio
-
partition ratio
-
peak ratio
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peak-to-average ratio
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penetration shape ratio
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pin-to-gate ratio
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pitch damping ratio
-
pitch ratio
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pitch-diameter ratio
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pluviometric ratio
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Poisson's ratio
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power amplification ratio
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power-loss ratio
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precipitation-evaporation ratio
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press ratio
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pressure-viscosity ratio
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processing ratio
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producing water-oil ratio
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proof ultimate ratio
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propagation ratio
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propane-oil ratio
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propeller solidity ratio
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protection ratio
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pulse-compression ratio
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pulse-smoothing ratio
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pulsing ratio
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rated voltage ratio
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ratio of break to reduction
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ratio of enrichment
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ratio of flow
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ratio of foreshortening
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ratio of similitude
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ratio of slope
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ratio of specific heats
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reactance ratio
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reactivity ratio
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real slip ratio
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recall ratio
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recirculation ratio
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recovery ratio
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rectification ratio
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recycle ratio
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reduction ratio
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reflux ratio
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reflux-to-product ratio
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reinforcement ratio
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rejection ratio
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reproduction ratio
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reserve-buoyance ratio
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resetting ratio
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reset ratio
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resolution ratio
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retrace ratio
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returning ratio
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ripple ratio
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roll damping ratio
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ruffling ratio
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runner ratio
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scaling ratio
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scrap-metal ratio
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seasonal ratio
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secondary-emission ratio
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seizure ratio
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serviceability ratio
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setting ratio
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shooting ratio
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short-circuit ratio
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shrinkage ratio
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shutter-to-pulldown ratio
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sidelobe ratio
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signal-to-clutter ratio
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signal-to-crosstalk ratio
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signal-to-distortion ratio
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signal-to-interference ratio
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signal-to-jamming ratio
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signal-to-jam ratio
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signal-to-noise ratio
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signal-to-quantization noise ratio
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silica ratio
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sinad ratio
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size ratio
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skin-to-brine ratio
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skip-stitch ratio
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slenderness ratio
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slip ratio
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slope ratio
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solvent ratio
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speed ratio
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spreading ratio
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spread-to-elongation ratio
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squareness ratio
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squeeze ratio
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stall torque ratio
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standing-wave ratio
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starting current-to-rated current ratio
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starting current ratio
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starting torque-to-nominal torque ratio
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static forward current transfer ratio
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steel ratio
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steering ratio
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step-down ratio
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step-up ratio
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stock-catalyst ratio
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stoichiometric ratio
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storage ratio
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strength-to-weigth ratio
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stress ratio
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stretch ratio
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stripping ratio
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sugar-acid ratio
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suppression ratio
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surface-to-volume ratio
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swirl ratio
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swirl-to-squish ratio
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T/D ratio
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tall gear ratio
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tapping voltage ratio
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target-to-clutter ratio
-
thermal conductivity ratio
-
thickness ratio
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thickness-to-diameter ratio
-
throughput ratio
-
thrust-deduction ratio
-
torque-to-inertia ratio
-
torque-to-weight ratio
-
transfer ratio
-
transformation ratio
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transient overvoltage ratio
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transmission ratio
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transport ratio
-
traveling-wave ratio
-
tree-area ratio
-
trigonometric ratio
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trim ratio
-
true slip ratio
-
tuning ratio
-
turn-on ratio
-
turns ratio
-
unbalance ratio
-
unbalance reduction ratio
-
up-time ratio
-
useful-to-takeoff load ratio
-
utilization ratio
-
valve ratio
-
vapor volumetric flow ratio
-
vapor-liquid ratio
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variance ratio
-
vertical retrace ratio
-
virtual pitch ratio
-
viscosity/density ratio
-
voids ratio
-
voltage instability ratio
-
voltage nonsinusoidality ratio
-
voltage ratio
-
voltage standing-wave ratio
-
voltage transfer ratio
-
voltage unbalance ratio
-
waste-to-ore ratio
-
water use ratio
-
water-oil ratio
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water-to-cement ratio
-
wide-band ratio
-
wind-to-coke ratio
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wing taper ratio
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xanthate ratio
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yield ratio
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zero-sequence current ratio
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zero-sequence voltage ratio
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zoom ratio -
10 alert
1. n воен. состояние боевой готовности; боевое дежурство2. n воен. тревога, сигнал тревогиred alert — воздушная тревога «красная»
3. n воен. воздушная тревогаblue alert — воздушная тревога «синяя»
4. a бдительный, настороже, осторожный5. a живой, проворный, скорый; резвый6. a сметливый, понятливый7. a полный живущий8. v объявлять тревогу, поднимать по тревоге9. v предупреждатьthe doctor alerted me to the danger of not getting enough sleep — врач предупредил меня об опасных последствиях недосыпания
10. v приводить в готовностьyellow alert — «жёлтая» боевая готовность
Синонимический ряд:1. aware (adj.) attentive; aware; circumspect; conscious; heedful; mindful; observant; on the ball; open-eyed; unsleeping; vigilant; wakeful; wary; watchful; wide-awake2. intelligent (adj.) brainy; bright; brilliant; clever; intelligent; keen; knowing; knowledgeable; quick-witted; ready-witted; sharp; smart3. lively (adj.) animate; animated; chipper; dashing; gay; lively; peppy; pert; rousing; spirited; sprightful; sprightly; unpedantic; vivacious4. sharp-witted (adj.) active; agile; brisk; nimble; quick; sharp-witted; swift5. alarm (noun) alarm; SOS; tocsin; warning6. caution (noun) alertness; caution; signal; siren; vigilance; wariness7. caution (verb) alarm; caution; forewarn; inform; notify; signal; warnАнтонимический ряд:asleep; dilatory; drowsy; dull; heavy; inactive; inattentive; lazy; lethargic; listless; oblivious; slow -
11 procedure
процедура; порядок действий [работы]; метод(ика); операцияauthenticating and enabling procedures (for ICBM launch) — порядок удостоверения подлинности приказа (на пуск МБР) и проведения предстартовой подготовки
— communications procedures— firing position procedure— operational procedures -
12 поминать
несовер. - поминать;
совер. - помянуть( кого-л./что-л.)
1) recollect, remember;
speak (about) ;
make mention (of) ;
mention помяни
2) церк. pray (for) ;
commemorate ∙ поминай, как звали ≈ (be) off and away;
he just vanished into thin air не поминать лихомпомин|ать -, помянуть (вн.)
1. (вспоминать) recall( smb., smth.), mention (smb., smth.) ;
2. (устраивать поминки) commemorate (smb.) ;
церк. pray (for) ;
не ~ай(те) меня лихом remember me kindly, think kindly of me;
~ай, как звали he has vanished into thin air, it`s the last you`ll see of him.Большой англо-русский и русско-английский словарь > поминать
-
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 lift
1. n поднятие, подъём2. n подъём, воодушевление3. n тех. движение вверх; ход вверх4. n повышение, продвижение5. n возвышенность, высокое место6. n разг. кража7. n подъёмник, лифт; подъёмная машина8. n стр. клетка подъёмника9. n физ. подъёмная сила10. n воен. перенос огня11. n подъём партнёрши12. n посыл мяча в воздух13. n поддержка14. n преим. воен. воздушный мост15. n гидр. водяной столб; высота напора; высота всасывания16. v возвышать, подниматьlift out — поднимать; выноситься
17. v воодушевлять, поднимать настроение18. v редк. давать повышение19. v подниматься на волнахa lift is licensed to carry a certain number of persons — в лифте разрешается подниматься только определённому числу людей
20. v подниматься, исчезать21. v рассеиваться, проходить22. v амер. временно прекращаться23. v вздуваться, коробиться24. v сниматьto lift a minefield — снимать минное поле; разминировать минное поле
25. v отменять, снимать26. v копать; снимать урожай27. v разг. красть, уносить незаметно28. v разг. совершать плагиат29. v разг. изымать30. v разг. делать пластическую операцию подтягивания кожи31. v разг. амер. ликвидировать задолженностьto lift a mortgage — выкупить посылать мяч в воздух; поднимать мяч с грунта
32. v разг. воен. переносить огонь33. v разг. горн. подрыватьСинонимический ряд:1. boost (noun) boost; heave; push; shove2. crane (noun) crane; pulley; windlass3. dumbwaiter (noun) dumbwaiter; elevator; hoist4. encouragement (noun) encouragement; hope; reassurance5. help (noun) aid; assist; assistance; comfort; hand; help; relief; secours; succor; support6. inspiration (noun) animation; elation; exaltation; exhilaration; inspiration; uplift7. ride (noun) ride; way8. theft (noun) larceny; pinch; purloining; steal; stealage; stealing; theft; thievery; thieving9. thrill (noun) thrill10. aggrandize (verb) aggrandize; exalt; immortalize11. cheer (verb) animate; buoy; cheer; elate; exhilarate; inspire; inspirit; perk up12. copy (verb) copy; plagiarize; take13. dispel (verb) dispel; disperse; dissipate14. elevate (verb) boost; elevate; heave; hoist; hold up; pick up; raise; rear; take up; uphold; uplift; upraise15. revoke (verb) cancel; dismantle; recall; repeal; rescind; reverse; revoke; withdraw16. rise (verb) arise; ascend; aspire; mount; rise; soar; up; uprear17. steal (verb) abstract; annex; appropriate; cabbage; collar; cop; filch; hook; nab; nim; nip; pilfer; pillage; pinch; pocket; purloin; smouch; snitch; steal; swipe; thieve; vulture18. take off (verb) take offАнтонимический ряд:crush; dash; debase; decline; degrade; depress; drop; hurl; invoke; letdown; lower; overwhelm; return; settle; sink -
15 open
1. n открытое место, пространствоunder the open sky — на открытом воздухе; под открытым небом
2. n турнир типа «опен»3. n открытый воздух4. n известность, гласность5. a открытый, раскрытый6. a непересечённый, открытый7. a открытый, свободныйopen occupation — открытая оккупация, открытое завладение
8. a открытый, не имеющий верха9. a неприкрытый10. a неплотный; имеющий полости, впадины11. a раскрытый, развёрнутый12. a распустившийся13. a незакрывающийся, незаживающий14. a открытый; функционирующийopen routine — открытая подпрограмма; открытая программа
15. a свободный, доступный; неограниченныйopen town — «вольный» город
open to the public — вход свободный ; открыто для всех
careers open to women — профессии, доступные женщинам
16. a открытый, гласный17. a незанятый18. a непредубеждённый, свободныйopen to persuasion — поддающийся нерешённый, неустановленный
open door — свободный, без ограничений
19. a незакрытый, незавершённый; незаконченный20. a открытый, незащищённыйto lay oneself open to attack — ставить себя под удар; быть в опасности
21. a открытый, откровенный; искренний22. a явный, всем известный, публичныйan open secret — всем известный секрет; секрет полишинеля
23. a тёплый24. a незамёрзший25. a освободившийся от льда; свободный для навигации26. a мор. свободный от тумана; ясный27. a тех. выключенныйopen circuit — незамкнутый контур; разомкнутая линия
28. a воен. разомкнутый29. a муз. открытый, пустой30. a контурный, нежирный31. a напечатанный в разрядкуwith open eyes, with eyes open — сознательно, понимая все последствия, отдавая себе полный отчёт
with open arms — тепло, радушно, с распростёртыми объятиями
32. v раскрывать, разворачивать33. v раскрываться, открыватьсяto break open — взламывать, открывать силой
lay open — излагать; изложить; открыть; открывать
34. v распускаться, расцветать35. v раздвигаться, размыкаться; расширятьсяopen out — расширяться, развиваться, процветать
36. v вскрыватьpry open — вскрывать; вскрыть; взламывать; взломать
37. v вскрываться; очищаться38. v прокладывать, пробивать39. v открывать, начинать работуopen: — часы работы
open into — открыться; открываться
40. v открывать сезонthe producer wanted to open with a new play early in September — режиссёр хотел открыть сезон премьерой в первых числах сентября
41. v открываться, начинаться42. v состояться, быть представленной в первый раз43. v появляться впервые в новом сезоне44. v делать первую ставку45. v открывать, делать общедоступным; основывать46. v раскрывать, разоблачать; поведать47. v простираться48. v выходить на; вести в49. v ком. освободить от ограничений50. v тех. разомкнуть; отключить, выключитьto open ground — подготавливать почву, начинать действовать
Синонимический ряд:1. accessible (adj.) accessible; employable; open-door; operative; practicable; public; unrestricted; usable2. admissible (adj.) admissible; allowable; available; permitted; welcoming3. agape (adj.) agape; ajar4. amenable (adj.) amenable; open-minded; receptive; responsive5. clouded (adj.) ambiguous; borderline; chancy; clouded; controversial; debatable; disputable; doubtable; doubtful; dubious; dubitable; equivocal; fishy; impugnable; indecisive; indefinite; indeterminate; precarious; problematic; problematical; queasy; questionable; shady; shaky; suspect; suspicious; uncertain; unclear; undecided; undetermined; uneasy; unresolved; unsettled; unstable; unsure; vague6. exposed (adj.) exposed; insecure; undefended; unguarded; unprotected; unsafe7. extended (adj.) expanded; extended; spread out8. frank (adj.) direct; forthright; frank; man-to-man; openhearted; plainspoken; single; single-eyed; single-hearted; single-minded; straight; unconcealed; undisguised; undissembled; undissembling; unmannered; unvarnished9. free (adj.) free; unreserved10. generous (adj.) bounteous; bountiful; generous; liberal; magnanimous; munificent; open-handed11. honest (adj.) above-board; artless; candid; fair; guileless; honest; outspoken; straightforward12. liable (adj.) liable; obnoxious; prone; sensitive; subject; susceptible; vulnerable13. obvious (adj.) apparent; evident; obvious; plain; well-known14. patent (adj.) patent; unclosed; unobstructed15. perforated (adj.) airy; filigree; fretted; open-worked; penetrable; perforated; porous; reticulated16. unblocked (adj.) cleared; removed; unbarred; unblocked; unbolted; unfastened; unlocked; unsealed17. uncovered (adj.) bare; denuded; naked; peeled; stripped; uncovered; unenclosed; unroofed18. unimpeded (adj.) clear; unimpeded19. unoccupied (adj.) emptied; unburdened; unfulfilled; unoccupied; vacated20. outdoors (noun) open air; outdoors; out-of-doors; outside; without21. begin (verb) approach; begin; commence; embark; embark on; embark upon; enter; get off; inaugurate; initiate; jump off; kick off; launch; lead off; set out; set to; start; take on; take up; tee off; undertake22. breach (verb) breach; disrupt; hole; rupture23. break (verb) break; perforate; pierce24. convene (verb) convene; meet; sit25. ope (verb) ope; unblock; unshut; unstop26. release (verb) release; undo; unlock27. reveal (verb) bare; disclose; display; divulge; expose; lay bare; reveal; unclothe; uncover; unveil28. revoke (verb) recall; revoke29. unclose (verb) admit; clear; free; loosen; reopen; unbar; unclose30. unfold (verb) disentangle; expand; extend; fan out; outspread; outstretch; spread; spread out; unfold; unravel; unrollАнтонимический ряд:blocked; buried; clandestine; close; closed; compressed; conceal; concealed; conclude; contracted; cover; covert; crafty; cryptic; cunning -
16 parliament
n1) парламент2) срок, на который избран парламент•to be marginalized in parliament — играть второстепенную роль в парламенте ( о мелкой политической партии)
to converge on parliament — собираться / сходиться у здания парламента
to push through parliament a package of tax reforms — проталкивать через парламент пакет реформ налогообложения
- bicameral parliamentto recall parliament — созывать парламент, находящийся на каникулах
- common parliament
- composition of parliament
- convocation of parliament
- dissolution of parliament
- during parliament
- European Parliament
- federal parliament
- full-time parliament
- hung parliament
- in this parliament
- local parliament
- meeting of parliament
- national parliament
- newly elected parliament
- parliament in exile
- parliament is in recess
- parliament meets
- parliament reassembles
- parliament that is returned after the elections
- parliament voted to dissolve itself
- permanently functioning parliament
- privilege of parliament
- regular session of parliament
- rubberstamp parliament
- state opening of parliament
- suspension of parliament
- the biggest single group in parliament
- tricameral parliament
- two-chamber parliament
- unicameral parliament -
17 Lucy and the football
•• * В статье обозревателя Washington Post Чарльза Краутхаммера, резко критической в отношении «виртуального мирного договора», подписанного израильскими и палестинскими политиками в Женеве, встретился следующий пассаж, который сначала привел меня в некоторое замешательство:
•• Arafat pocketed every Israeli concession and betrayed every promise he signed in Oslo. It’s Lucy and the football all over again, and the same chorus of delusionals who so applauded Oslo – Jimmy Carter, Sandy Burger, Tom Friedman – is applauding again. This time, however, the Israeli surrender is so breathtaking, it makes Oslo look rational.
•• Смысл фразы Lucy and the football all over again – сильно напоминающей знаменитую сентенцию Йоги Берра (it’s déjà vu all over again) – конечно, ясен, но захотелось все-таки выяснить ее происхождение, точное значение и статус. Помог, как почти всегда, гугл, выдавший следующую статью из Princeton Alumni Weekly:
•• Lucy and the football
•• Will basketball once again break our young columnist’s heart? I grew up in a Peanuts household. My father, a man with a deep appreciation for pathos, fell in love with Charlie Brown as a child, and numerous Peanuts anthologies lined the walls of our library.
•• <...>
•• One annual segment involving Charlie Brown did capture my imagination. Every fall Charlie Brown and Lucy would go outside to kick a field goal with a football. Every fall Charlie Brown would recall that the previous year Lucy had pulled the football away at the last possible moment, causing Charlie Brown to fly 10 feet in the air and land flat on his back. Every fall Lucy would patiently explain to Charlie Brown that this was the year that things would be different. And every fall Charlie Brown would again end up flat on his back as Lucy reminded him of the cruel realities of our world.
•• <...>
•• This season I worry that the men’s basketball team may be preparing to perform a milder version of the Lucy and the football trick on me. After I watched the Tigers get thoroughly dissected by California and St. Josephs – and as Penn made some serious noise in early-season games – I made peace with the notion that this was a rebuilding year. In fact, as we entered the Ivy League season at 4-7, I was even prepared to concede that we might ( shudder) finish lower than second in the league.
•• So what happens? On the Monday after the first full weekend of the season, I check the scores, fully prepared for terrible news. But what I discover is that Princeton has swept Harvard and Dartmouth while Penn has managed to lose in Cambridge. And suddenly I’m a believer again.
•• <...>
•• But warning signs already abound. <...> For the moment, however, my early-season jitters are long forgotten. I am a convert, a true believer, orange and black to the hilt. I have trotted back to the bandwagon like a pathetic puppy and I am ready for another unexpected and magical run to the NCAA Tournament. At least until Lucy again pulls that football away.
•• Итак, речь идет о героях комиксов серии Peanuts. В американском футболе гол «с поля» забивается игроком, для которого другой игрок (в данном случае Lucy) придерживает овальный мяч на земле. Если в последний момент мяч убирается, то бьющий с разбега теряет равновесие и действительно падает на спину. Так что можно понимать это выражение как подвох и даже подлость. Но можно посмотреть на это и с другой стороны. Чарли Браун, как сказали бы в аналогичной ситуации по-русски, опять наступает на грабли. Конечно, рекомендовать это как перевод вряд ли можно – ведь у слушающего появляется соблазн развития метафоры. Но для понимания это сравнение полезно.
•• Остается вопрос о статусе этого выражения. Что это – реалия, крылатое выражение, аллюзия? Или вошедшее в язык фразеологическое сочетание? Судя по отсутствию этого выражения в словарях, последнее – вряд ли. Но если начнет работать механизм языковой моды, то переход в категорию фразеологизма может произойти довольно быстро.
English-Russian nonsystematic dictionary > Lucy and the football
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18 note
1. n1) обыкн. pl заметка, запись2) примечание; ссылка3) накладная4) расписка; долговая расписка; простой вексель5) кредитный билет; банкнота, банковский билет6) бухг. авизо
- acceleration note
- accommodation note
- accompanying note
- advance note
- advice note
- air consignment note
- backed note
- bank note
- bank anticipation note
- bearer note
- bearer mortgage note
- bond note
- bond anticipation notes
- booking note
- bought note
- broker's note
- broker's contract note
- call note
- capped floating rate note
- cartage note
- cash note
- circular note
- circulating notes
- collateral note
- confirmation note
- confirmatory note
- consignment note
- consolidated discount note
- contract note
- counterfeit bank note
- coupon note
- cover note
- covering note
- credit note
- dandy note
- debit note
- delivery note
- demand note
- detailed debit note
- discount note
- dispatch note
- explanatory note
- extended note
- fake note
- federal reserve notes
- floating rate note
- foreign note
- forged note
- freight note
- gold note
- goods received note
- indexed currency option note
- inland note
- interest-bearing note
- international consignment note
- jerque note
- joint note
- joint and several note
- judgement note
- large denomination note
- legal note
- legal tender notes
- long-term note
- mandatory note
- mortgage note
- negotiable note
- noninterest-bearing note
- nonnegotiable note
- optional note
- outstanding debit note
- packing note
- prolonged note
- promissory note
- promissory note secured by property
- promissory note to bearer
- prompt note
- protested note
- real estate mortgage note
- renewal note
- revenue anticipation note
- risk note
- road consignment note
- sale note
- search note
- secured note
- seizure note
- shipper's note
- shipping note
- short-term note
- sight note
- small denomination note
- sold note
- special note
- stock note
- subrogated note
- tax note
- technical cover note
- time note
- transfer note
- Treasury note
- uncovered note
- unsecured note
- unsecured promissory note
- weight note
- zero-coupon note
- note for payment
- note in hand
- note of charges
- note of entry
- note of expenses
- note of hand
- note of order
- note of protest
- note of registration
- note on deck
- notes to financial statements
- notes payable
- note payable on demand
- notes receivable
- accept a note
- honour a note
- issue notes
- make a note
- make a promissory note
- pay in notes
- recall a debit note
- redeem bank notes
- turn out fake notes2. v2) опротестовывать (вексель)
- note a bill for protest
- have a bill noted -
19 stock
n1) запас, резерв, фонд2) ассортимент (товаров)3) инвентарь, имущество4) сырье5) капитал; акционерный капитал6) амер. акция, акции7) ценные бумаги; облигации8) пай; денежный фонд9) оборотный капитал торговой фирмы 10. парк (автомобилей, вагонов)
- accounting stock
- accumulated stocks
- accumulative stocks
- active stock
- adjustable rate preferred stock
- air pocket stock
- assented stock
- authorized stock
- authorized capital stock
- bank stock
- barometer stock
- basic stock
- bearer stock
- bellweather stocks
- below par stock
- blue chip stock
- bonification stock
- bonus stock
- buffer stock
- cabinet stock
- callable preferred stock
- capital stock
- carry-over stocks
- cash stock
- certificated stocks
- certified stocks
- classified stocks
- closed stock
- closing stock
- commodity stocks
- common stock
- consignment stock
- consolidated stocks
- consumable stock
- consumed stock
- contingency stock
- control stock
- conversion stocks
- convertible stocks
- convertible loan stocks
- corporation stock
- credit stock
- cumulative stock
- cumulative preferred stock
- curb stock
- cushion stock
- cyclical stocks
- dated stock
- dead stock
- debenture stock
- defensive stock
- deferred stock
- deliverable stocks
- diluted stock
- distributed stocks
- distributing stock
- distribution stock
- dividend-paying stock
- dollar stock
- donated stock
- emergency stock
- equity stock
- excess stock
- excessive stock
- exhausted stock
- existing stocks
- extra stock
- factory stock
- fancy stocks
- farm stock
- feed stock
- final stock
- finished stock
- firm stock
- fixed capital stock
- floating stock
- fluctuation stock
- food stocks
- foreign stock
- founders' stock
- free stock
- fully paid-up stock
- general stock
- gilt-edged stock
- glamour stock
- go-go stock
- gold stock
- gold reserve stock
- government stocks
- gross stock
- growth stock
- guaranteed stock
- half stock
- hauling stock
- heavy stock
- high-flying stocks
- high technology stocks
- high-yielding stocks
- hot stocks
- inactive stock
- incoming stocks
- industrial stock
- initial stock
- inscribed stock
- insurance companies' stock
- intangible capital stock
- international stocks
- interprocess stock
- investment stock
- irredeemable stock
- issued stock
- joint stock
- junior stock
- landed stocks
- large stock
- legended stock
- letter stock
- leveraged stock
- limited-life preferred stock
- listed stock
- loan stock
- loaned stock
- long stock
- low stocks
- low-par stock
- major stocks
- management stock
- mining stock
- model stock
- monetary stock
- money stock
- municipal stock
- national stocks
- nationalization stock
- newly created stock
- newly issued stock
- nonassented stock
- nonclearing-house stock
- noncumulative stock
- noncumulative preferred stock
- nondistributed stocks
- nonparticipating preferred stock
- nonvoting stock
- no-par stock
- no-par value stock
- old stocks
- open stock
- opening stock
- option stocks
- ordinary stock
- original stock
- outstanding stock
- over-norm stocks
- over-the-counter stock
- paid-up stock
- participating preferred stock
- partly paid stock
- part-paid stock
- par-value stock
- penny stock
- performance stock
- permanent stock
- physical stock
- planned stock
- pool stock
- potential stock
- preference stock
- preferred stock
- preferred ordinary stock
- preferred redeemable stock
- prior preferred stock
- privatization stock
- promoters' protection stock
- protective stock
- public stocks
- quarter stock
- railroad stock
- registered stock
- remaining stocks
- remnant stock
- reserve stock
- residual stock
- residue stock
- restricted stock
- retailers' stock
- rolling stock
- safety stock
- security stocks
- select blue chip stocks
- semiprocessed stock
- shelf stocks
- silver stock
- slow-moving stock
- small stocks
- speculative stock
- standard stocks
- standard inventory stock
- stapled stock
- strategic stock
- street-name stock
- subscribed capital stock
- substantial stocks
- surplus stock
- take-over stock
- tangible capital stock
- tap stocks
- total stock
- trading stock
- transferable stock
- transit stock
- Treasury stocks
- treasury stock
- trust stocks
- uncertified stock
- undated stocks
- underlying stock
- underpriced privatization stock
- undervalued stock
- unissued stock
- unlisted stock
- unregistered stock
- unregulated stock
- unsalable stock
- unsecured stock
- unsecured loan stock
- unvalued stock
- value stocks
- vast stocks
- volatile stock
- voting stock
- watered stock
- working stock
- world food stock
- stock in the bank
- stocks in the till
- stock in transit
- stock of bills of exchange
- stock of capital goods
- stock of commodities
- stock of equipment
- stock of gold
- stock of goods
- stock of material
- stock of merchandise
- stock of orders
- stock of products
- stock of raw materials
- stock of spare parts
- stock of tangible assets
- stock of wealth
- stock on hand
- stock on order
- stocks with an arbitrary low value
- stocks with low multiples
- from stock
- absorb stocks
- acquire stock
- accumulate stocks
- alienate stocks
- allot stocks
- bear the stocks
- be in stock
- be long of stock
- be out of stock
- bond a stock
- breed stock
- build up stocks
- carry in stock
- clear the stocks
- deplete stocks
- dispose of stocks
- draw on stocks
- float stocks
- have stocks
- have in stock
- hold a stock
- hold in stock
- increase the capital stock
- issue stocks
- keep a stock
- keep goods in stock
- keep stocks in trust
- lay in stock
- order from stock
- pay off stocks
- raise stock
- recall stocks
- renew stocks
- replenish stocks
- run down stocks
- sell from stock
- speculate in stocks and shares
- split stocks
- subscribe for stocks
- supply from stock
- surrender the stocks
- take stock
- take in stock
- tout the stock
- trade stocks
- water down the stock
- withdraw stocks -
20 stock
1) запас, резерв, фонд2) капитал; амер. акционерный капитал3) амер. акция, акции4) ценные бумаги; облигации5) пай; денежный фонд7) имущество; инвентарь•
- 1
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