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121 business
∎ to be in the antiques/restaurant business être dans les antiquités/la restauration;∎ what's his line of business?, what business is he in? qu'est-ce qu'il fait (comme métier)?;∎ to set up in business ouvrir un commerce;∎ to be in/go into business for oneself être/s'établir ou s'installer à son compte;∎ she's in business elle est dans les affaires;∎ the company has been in business for 20 years la société existe depuis 20 ans;∎ they've been in business together for 20 years ils sont associés depuis 20 ans;∎ to go out of business faire faillite;∎ supermarkets have put many small shops out of business les supermarchés ont obligé beaucoup de petits magasins à fermer;∎ business is slow les affaires ne marchent pas;∎ I've got some business to discuss with him il faut que je discute affaires avec lui;∎ to be away on business être en déplacement (pour affaires);∎ to go to London on business aller à Londres pour affaires;∎ to lose business perdre de la clientèle;∎ to do business with sb faire affaire ou des affaires avec qn;∎ to do good business faire de bonnes affaires;∎ it's good/bad for business c'est bon/mauvais pour les affaires;∎ we have lost business to foreign competitors nous avons perdu une partie de notre clientèle au profit de concurrents étrangers;∎ how's business? comment vont les affaires?;∎ business is business les affaires sont les affairesbusiness account compte m professionnel ou commercial;business accounting comptabilité f commerciale;business acquaintance relation f d'affaires;business activity activité f commerciale;business acumen sens m des affaires;business administration gestion f commerciale;business agent agent m d'affaires;business angel business angel m, investisseur m providentiel;business application application f bureautique;business appointment rendez-vous m d'affaires;business area quartier m des affaires;business associate associé(e) m, f;business bank banque f d'affaires;business banking opérations f pl des banques d'affaires;business buyer acheteur(euse) m, f industriel(elle);business call visite f d'affaires;business card carte f (de visite) d'affaires;business centre centre m des affaires;business circles milieux m pl d'affaires;business class (in air travel) classe f affaires;business college école f (supérieure) de commerce;business community monde m des affaires;∎ members of the business community are unhappy about government proposals to increase corporation tax le monde des affaires est opposé au projet gouvernemental d'augmentation de l'impôt sur les sociétés;business computer ordinateur m de bureau;business computing informatique f de gestion;business concern entreprise f commerciale;business consultancy cabinet m d'affaires;business correspondence correspondance f ou communication f commerciale;business correspondent correspondant(e) m, f financier(ère);business cycle cycle m des affaires;COMPUTING business data processing informatique d'entreprise;business economist économiste m f d'entreprise;business enterprise entreprise commerciale;business ethics déontologie f ou morale f professionnelle;business expenses frais m pl professionnels;business failure défaillance f d'entreprise;COMPUTING business graphics graphiques m pl de gestion;business hotel hôtel m d'affaires;business intelligence system réactique f;business lawyer avocat(e) m, f d'affaires;business letter lettre f commerciale;business lounge (in airport) salon m classe affaires;business lunch déjeuner m d'affaires;business management gestion d'entreprise; (study) économie f d'entreprise;business manager directeur(trice) m, f commercial(e);business market marché m des entreprises;business meeting rendez-vous d'affaires;MARKETING business mission mission f d'activité ou de l'entreprise;business news chronique f économique;business operation opération f commerciale;business park parc m ou zone f d'activités;business partner partenaire m f commercial(e);business plan plan m commercial;business policy politique f de gestion;business portfolio portefeuille m d'activités;business premises locaux m pl commerciaux ou à usage commercial;business process reengineering réorganisation f des processus;business proposition proposition f d'affaires;business relations relations f pl d'affaires ou commerciales;business school école (supérieure) de commerce;ECONOMICS business sector secteur m tertiaire ou d'affaires;business services services m pl du secteur tertiaire, services aux entreprises;COMPUTING business software logiciel m de bureautique;business strategy stratégie f d'entreprise ou commerciale;business studies (subject) études f pl commercialesbusiness transaction transaction f commerciale;business trend courant m d'affaires;business trip voyage m d'affaires;business world monde m des affaires(b) (company, firm) affaire f, entreprise f;∎ to run a business gérer une entreprise, diriger un commerce;∎ to have one's own business travailler à son compte;∎ business for sale commerce m à vendre;∎ a profitable business une entreprise lucrative ou rentable;∎ the small business sector la petite entreprise(c) (on agenda) points m pl divers;∎ any other business d'autres questions à l'ordre du jourNat West is setting up a database of business angels... experienced business people able and willing to invest in small enterprises. There are also patron angels (people looking for longterm projects to invest in but wanting no personal involvement) and occupational angels (mainly retired or redundant people with up to £50 000 to invest, and looking for day-to-day involvement).
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122 development
British development area = zone économiquement sinistrée bénéficiant d'aides publiques en vue de sa conversion;development assistance crédits m pl de développement;development capital capital-développement m;development company société f exploitante ou d'exploitation;development costs coûts m pl de développement;development grant subvention f pour le développement;development loan crédit de développement;development plan plan m de développement;development programme programme m de développement;development site terrain m à lotir; -
123 floor
floor [flɔ:(r)]1 noun∎ earthen floor sol m en terre battue;∎ to put sth/to sit on the floor poser qch/s'asseoir par terre;∎ the forest floor le sol de la forêt, la couverture;∎ figurative to wipe the floor with sb (in match, fight) battre qn à plate couture, réduire qn en miettes; (in argument) descendre qn∎ we live ten floors up nous habitons au dixième étage;∎ their offices are two floors down leurs bureaux sont deux étages plus bas;∎ on the same floor au même étage;∎ on the floor below à l'étage en-dessous;(d) (for dancing) piste f (de danse);∎ to take the floor aller sur la piste (de danse);∎ shall we take the floor? voulez-vous m'accorder cette danse?(e) (in parliament, assembly etc) enceinte f;∎ to have/to take the floor (speaker) avoir/prendre la parole;∎ Mr Taylor has the floor la parole est à M. Taylor;∎ he had the floor for twenty minutes il a parlé ou a gardé la parole pendant vingt minutes;∎ to give sb the floor accorder ou donner la parole à qn;∎ questions from the floor questions fpl du public;∎ to cross the floor (in parliament) changer de parti(f) (of stock exchange) parquet m;∎ trading on the floor was quiet today la journée n'a pas été très animée à la Bourse(a) (building, house) faire le sol de; (with linoleum) poser le revêtement de sol dans; (with parquet) poser le parquet ou plancher dans, parqueter; (with tiles) poser le carrelage dans, carreler∎ that virus really floored me ce virus m'a complètement terrassé∎ to floor it (drive fast) mettre le pied au plancher►► Marketing floor ad, floor advertisement publicité f au sol;floor area (of room, office) surface f;Television floor assistant assistant(e) m,f de plateau;floor cleaner (produit m) nettoyant m pour sols;floor cloth serpillière f; (old rag) chiffon m;Television floor crew personnel m de plateau;floor exercise (in gymnastics) exercice m au sol;Building industry floor grid couchis m;American floor lamp lampadaire m;Politics floor leader = chef de file d'un parti siégeant au Sénat ou à la Chambre des représentants aux États-Unis;floor model modèle m d'exposition;floor plan plan m;floor polish encaustique f, cire f;floor polisher (machine) cireuse f;Commerce floor price prix m seuil;American floor sample modèle m d'exposition;floor show spectacle m de cabaret;floor tile carreau m;Stock Exchange floor trader commis m;Stock Exchange floor trading cotation f à la corbeille;floor wax cire f, encaustique f;floor work exercices mpl au sol -
124 contribution
ˌkɔntrɪˈbju:ʃən сущ.
1) пожертвование, взнос (действие, а также вносимая сумма) The smallest contribution will be thankfully received. ≈ Даже самые маленькие взносы будут приняты с благодарностью. make a contribution send in a contribution charitable contribution generous contribution monetary contribution token contribution voluntary contribution
2) налог;
обложение to lay under contribution ≈ облагать налогом Syn: impost
3) вклад( в науку и т. п.) ;
сотрудничество( в газете, журнале и т. п.) ;
статья (для газеты, журнала) She made an outstanding contribution to science. ≈ Она внесла огромный вклад в науку. a real contribution to the science of logic ≈ действительный вклад в науку логики many of my correspondents, who believe their contributions unjustly neglected ≈ многие из моих корреспондентов, которые полагают, что их статьи несправедливо игнорируются
4) юр. участие в погашении долга пожертвование, взнос (денежный и т. п.) - the money came from worldwide *s фонд сложился из пожертвований, поступивших со всех концов земли вклад - * to the cause of peace вклад в дело мира - the successful launching of the space ships constitute a tremendous * to world science успешный запуск космических кораблей является огромным вкладом в мировую науку - to make a /one's/ * to smth. сделать вклад внести свою лепту/ во что-л. сотрудничество (в газете, журнале и т. п.) статься для газеты, журнала содействие - * to the happiness of others содействие счастью других( редкое) контрибуция;
налог - to lay under * налагать контрибуцию;
облагать налогом - to lay * on tobacco наложить налог на табак (юридическое) участие в погашении долга, возмещение доли ответственности > * from the floor краткое выступление или реплика с места( на собрании, конференции) average ~ аварийная контрибуция average ~ аварийный взнос average ~ мор. страх. долевой взнос по аварии budget ~ отчисления в бюджет capital ~ основной вклад capital ~ участие в капиталовложениях cash ~ взнос наличными cash ~ денежное пожертвование cash ~ отчисления наличными charitable ~ взнос на благотворительные цели contribution валовая прибыль ~ взнос ~ вклад (денежный, научный и т. п.) ~ вклад ~ возмещение доли ответственности ~ выручка ~ контрибуция ~ налог;
контрибуция;
to lay under contribution налагать контрибуцию ~ налог ~ отчисления ~ пожертвование;
взнос ~ пожертвование ~ превышение продажной цены над себестоимостью продукта ~ сбор ~ содействие ~ сотрудничество (в газете и т. п.) ~ сотрудничество ~ статья (для газеты, журнала) ~ статья для журнала ~ участие в погашении долга ~ at meeting выступление на совещании ~ in newspaper статья в газете ~ of assets вложение капитала ~ of liquid funds взнос ликвидных средств ~ of nonliquid assets взнос неликвидных активов ~ other than cash взнос по безналичному расчету ~ to charities взнос на благотворительные цели ~ to partnership capital взнос в капитал товарищества ~ to pension scheme взнос в пенсионный фонд ~ to reserve fund взнос в резервный фонд ~ towards current expenses участие в текущих расходах ~ towards operative expenses участие в эксплуатационных затратах corporate ~ вклад корпорации defined ~ plan система установленных взносов в пенсионный фонд earnings ~ отчисления с заработной платы EC ~ взнос в фонд Европейского экономического сообщества employee's ~ взнос работника employer's ~ взнос работодателя financial ~ финансовый взнос general average ~ контрибуционный взнос, долевой взнос по общей аварии, возмещение убытков по общей аварии government ~ правительственный взнос gross ~ общая сумма долевого взноса health insurance ~ страх. взнос при страховании здоровья initial ~ первоначальный взнос instalment ~ очередной взнос при продаже в рассрочку interest ~ отчисления процентов labour market ~ вклад в рынок труда ~ налог;
контрибуция;
to lay under contribution налагать контрибуцию marketing ~ содействие сбыту продукции member's ~ членский взнос national insurance ~ взносы в фонд государственного страхования net ~ чистая валовая прибыль noncapital ~ некапитальный взнос ordinary ~ обычный взнос outstanding ~ просроченный взнос own work ~ вклад в собственную работу payroll ~ отчисления в фонд заработной платы pension ~ взнос в пенсионный фонд pension ~ вклад в пенсионный фонд pension ~ отчисления в пенсионный фонд pension insurance ~ взносы пенсионного страхования political campaign ~ пожертвование на политическую компанию profit ~ отчисление прибыли putative ~ предполагаемое соучастие reduced ~ уменьшенный взнос refuse collection ~ отчисления на уборку мусора retirement pension ~ взнос в пенсионный фонд shareholders' capital ~ взнос в акционерный капитал single ~ единый установленный взнос solidarity ~ взнос в фонд солидарности tenants' ~ вклад арендаторов в финансирование trade union ~ профсоюзные взносы unemployment ~ взнос в фонд помощи безработным work ~ трудовой вкладБольшой англо-русский и русско-английский словарь > contribution
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125 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
126 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
127 financial
прил.1) фин. финансовый, денежный (относящийся к деньгам, касающихся денежных вопросов)See:2) фин. финансовый ( относящийся в управлению финансовыми ресурсами)financial market — финансовый рынок, рынок финансов
See:financial accounting, financial adviser, financial analysis, financial analyst, financial asset, financial consultant, financial control, financial director, financial economics, financial investment, financial leverage, financial management, financial ratio, financial statement, financial analyst, financial capital, financial consultant, financial contract, financial credit, financial credit risk, financial decision, financial economics, financial engineering, financial expense, financial futures, financial innovation, financial institution, financial instrument, financial intermediary, financial liquidity, financial manager, financial market, financial marketing, financial modelling, financial officer, financial options, financial performance, financial plan, financial planning, financial position, financial pyramid, financial reinsurance, financial report, financial risk, financial statement, financial supermarket, financial system, financial tables, financial year, Certified in Financial Management, Debt Management and Financial Analysis System, Financial Analysis Journal, Financial Times, Financial Times Actuaries All Share Index, Financial Times Actuaries Share Indexes, Financial Times Index, Financial Times Industrial Ordinary Share Index, Financial Times World Index, Hulbert Financial Digest, NASDAQ Financial-100 Index, Financial Reporting Release, Financial Services Act 1986, Financial Services and Markets Act, Financial Statement and Budget Report, Association of Financial Professionals, Certified Financial Planner Board, Community Development Financial Institutions Fund, Financial Analysts Federation, Financial Crimes Enforcement Network, Financial Executives International, Financial Instruments Exchange, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association -
128 logical sell
рекл. разумное предложение* (рекламная аргументация, основанная на логической модели поведения потребителя)It's the copy - the words and the logical sell - that convinces consumers.
She thought that, from a marketing point of view, it would be a more logical sell to the voters to do as the Master Plan suggests.
The end of the piece basically states that there needs to be a balance between the emotional sell and the "logical" sell.
Syn:
См. также в других словарях:
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