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101 рекламная продажа
Бизнес, юриспруденция. Русско-английский словарь > рекламная продажа
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102 articolo civetta
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103 nositelj rizika
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104 líder en pérdida
• leader of a Greek chorus• leader pricing• leaderless• loss leader -
105 Lockartikel
Lockartikel m 1. V&M teaser, leader, loss leader (article sold under cost price); 2. WIWI lure, bait* * *m 1. <V&M> leader, loss leader; 2. <Vw> lure, bait* * *Lockartikel
bait, lure, [loss] leader (US);
• Lockartikelposten loss-leader item (US);
• Lockartikelwerbung bait advertising. -
106 Lockartikel
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107 artículo de oferta
(n.) = teaser, loss-leaderEx. The Internet is the ideal place to offer the ' teaser' -- the 'hot' item or service which leads consumers in to buy the other products offered by the company.Ex. The Internet is the ideal place to offer the ' loss-leader,' the item or service offered cheap, in the hope that consumers will investigate and buy the others.* * *(n.) = teaser, loss-leaderEx: The Internet is the ideal place to offer the ' teaser' -- the 'hot' item or service which leads consumers in to buy the other products offered by the company.
Ex: The Internet is the ideal place to offer the ' loss-leader,' the item or service offered cheap, in the hope that consumers will investigate and buy the others. -
108 gancho
m.1 hook (garfio).como le eche el gancho al que me ha robado la bici… (informal) just wait till I wait my hands on whoever stole my bike… (peninsular Spanish)2 decoy (cómplice) (de timador).3 clothes hanger.4 barker.5 layup.6 pothook.7 safety-pin.8 paperclip, paper clip.9 hairpin.10 hookshot.11 branch.12 buddy, mate.13 clasp.* * *1 hook2 (para ropa) peg3 (cayado) shepherd's crook4 familiar (atractivo) attractiveness, charm5 familiar (compinche de un estafador) bait, decoy6 (en boxeo) hook7 (en baloncesto) hook shot\echar el gancho a alguien familiar to hook somebodytener gancho familiar to be attractive, have charm* * *noun m.* * *SM1) (=garfio) hook; [de árbol] stump; (Agr) shepherd's crookgancho de remolque — towing hook, trailer hitch
3) * (=atractivo sexual) sex appeal; (=atractivo popular) pulling power4) [de timador] accomplice5) (Boxeo) (=golpe) hook7) And lady's saddle* * *1) ( garfio) hookhacerle gancho a alguien con alguien — (CS fam) to set somebody up with somebody (colloq)
ir de gancho — (Col) to walk along arm in arm
2)a) ( clip) paperclip; ( de patitas) paper fastenerb) ( horquilla) hairpinc) (Andes) ( imperdible) safety pind) (AmL) ( para la ropa) hanger3)a) (fam) (para atrapar, seducir) baitb) (fam) ( atractivo)4)a) ( en boxeo) hookb) ( en baloncesto) hook shot* * *= hook, clip, peg, draw, teaser, loss-leader, panache.Ex. The platen was lashed up tight to the toe of the spindle by cords which connected hooks at its four corners to another set of hooks at the four lower corners of the hose.Ex. Some vertical storage chests utilize wooden rods to which the maps are attached and others use clips or pegs.Ex. Some vertical storage chests utilize wooden rods to which the maps are attached and others use clips or pegs.Ex. The draw of earning up to 30 pounds per cadaver without risking life or limb proved too tempting for some of the more barbarous resurrectionists, however, leading them to commit murder.Ex. The Internet is the ideal place to offer the ' teaser' -- the 'hot' item or service which leads consumers in to buy the other products offered by the company.Ex. The Internet is the ideal place to offer the ' loss-leader,' the item or service offered cheap, in the hope that consumers will investigate and buy the others.Ex. It is a richly documented, smoothly narrated, and lavishly illustrated study by a historian who knows his stuff and tells it with panache.----* alfiler de gancho = safety pin.* gancho para el remolque = tow-bar [towbar].* tener gancho = be engaging.* * *1) ( garfio) hookhacerle gancho a alguien con alguien — (CS fam) to set somebody up with somebody (colloq)
ir de gancho — (Col) to walk along arm in arm
2)a) ( clip) paperclip; ( de patitas) paper fastenerb) ( horquilla) hairpinc) (Andes) ( imperdible) safety pind) (AmL) ( para la ropa) hanger3)a) (fam) (para atrapar, seducir) baitb) (fam) ( atractivo)4)a) ( en boxeo) hookb) ( en baloncesto) hook shot* * *= hook, clip, peg, draw, teaser, loss-leader, panache.Ex: The platen was lashed up tight to the toe of the spindle by cords which connected hooks at its four corners to another set of hooks at the four lower corners of the hose.
Ex: Some vertical storage chests utilize wooden rods to which the maps are attached and others use clips or pegs.Ex: Some vertical storage chests utilize wooden rods to which the maps are attached and others use clips or pegs.Ex: The draw of earning up to 30 pounds per cadaver without risking life or limb proved too tempting for some of the more barbarous resurrectionists, however, leading them to commit murder.Ex: The Internet is the ideal place to offer the ' teaser' -- the 'hot' item or service which leads consumers in to buy the other products offered by the company.Ex: The Internet is the ideal place to offer the ' loss-leader,' the item or service offered cheap, in the hope that consumers will investigate and buy the others.Ex: It is a richly documented, smoothly narrated, and lavishly illustrated study by a historian who knows his stuff and tells it with panache.* alfiler de gancho = safety pin.* gancho para el remolque = tow-bar [towbar].* tener gancho = be engaging.* * *A (garfio) hookgancho de carnicero butcher's hooklos ganchos de la cortina the curtain hooksLorena me va a hacer gancho con su hermano Lorena is going to set me up with her brother ( colloq)ir de gancho ( Col); to walk along arm in armB2 (horquilla — abierta) hairpin; (— cerrada) bobby pin ( AmE), hairgrip ( BrE); (pasador) barrette ( AmE), hairslide ( BrE)3 (Andes, Ven) (imperdible) safety pinCompuesto:( Col) safety pinC1 ( fam) (para atrapar, seducir) bait2 ( fam)(atractivo): un hombre con mucho gancho a very attractive manes una película que tiene gancho the movie's a real crowd puller, the movie has great drawing powerun artista que tiene gancho an artist who enjoys great popularity o who has a lot of popular appealD (en boxeo) hookE (en baloncesto) hook shotF (AmC, Andes, Méx) (colgador) hangerG ( Chi) (de un árbol) branch* * *
gancho sustantivo masculino
1
2
gancho sustantivo masculino
1 hook
2 fam (gracia, encanto) charm
3 (cómplice de un estafador) bait, decoy
(de la policía) stool-pigeon
4 LAm (para el pelo) hairpin
' gancho' also found in these entries:
Spanish:
enganchar
- reclamo
- alfiler
- colgar
- percha
English:
hang
- hook
- clip
- hanger
- hooked
- on
- peg
- safety
* * *gancho nm1. [garfio] hook;[de percha] peg; Esp Famechar el gancho a alguien: como le eche el gancho al que me ha robado la bici… just wait till I get my hands on whoever stole my bike…2. [cómplice] [de timador] decoy3. Fam [atractivo]esa chica tiene mucho gancho that girl is quite something o can really turn heads;tiene gancho como relaciones públicas she has a real gift for public relations;uno de los ganchos del proyecto es su bajo coste one of the big plusses of the project is its low cost4. [en baloncesto] hook5. [en boxeo] hook;gancho de izquierda/derecha left/right hook6. Andes, CAm, Méx, Ven [percha] hanger7. Col, Ven [pinza] Br (clothes) peg, US clothespin8. Andes, CAm, Méx [horquilla] hairpin9. Bol, Col [imperdible] safety pin12. RP [para papeles] staplesi te gusta mi prima, te hago gancho if you fancy my cousin, I'll try to fix you up with her;las madres les hicieron gancho their mothers tried to get them together* * *m1 hook2 L.Am., Arg fig famsex-appeal;tener gancho fam3 L.Am.hacer gancho ( ayudar) lend a hand4 L.Am. ( grapa) staple5 L.Am. ( percha) coat hanger* * *gancho nm1) : hook2) : clothes hanger3) : hairpin, bobby pin* * *gancho n (instrumento) hook -
109 zanahoria
f.carrot.* * *1 carrot* * *noun f.* * *1.SF carrotpalo 1)2.* * *Ia) (RPl fam) ( tonto) stupidb) (Ven fam) ( anticuado) square (colloq)II1) (Bot, Coc) carrot2) zanahoria masculino y femeninoa) (RPl fam) ( tonto) idiot, nerd (colloq)* * *= carrot, teaser, loss-leader.Nota: Artículo ofrecido en oferta como gancho para atraer clientes aunque la empresa lo esté vendiendo por debajo de su coste.Ex. The author offers a response to a question on orange pigmentation of the skin after consuming carrots or apricots.Ex. The Internet is the ideal place to offer the ' teaser' -- the 'hot' item or service which leads consumers in to buy the other products offered by the company.Ex. The Internet is the ideal place to offer the ' loss-leader,' the item or service offered cheap, in the hope that consumers will investigate and buy the others.----* zanahoria baby = baby carrot.* * *Ia) (RPl fam) ( tonto) stupidb) (Ven fam) ( anticuado) square (colloq)II1) (Bot, Coc) carrot2) zanahoria masculino y femeninoa) (RPl fam) ( tonto) idiot, nerd (colloq)* * *= carrot, teaser, loss-leader.Nota: Artículo ofrecido en oferta como gancho para atraer clientes aunque la empresa lo esté vendiendo por debajo de su coste.Ex: The author offers a response to a question on orange pigmentation of the skin after consuming carrots or apricots.
Ex: The Internet is the ideal place to offer the ' teaser' -- the 'hot' item or service which leads consumers in to buy the other products offered by the company.Ex: The Internet is the ideal place to offer the ' loss-leader,' the item or service offered cheap, in the hope that consumers will investigate and buy the others.* zanahoria baby = baby carrot.* * *¡qué tipo más zanahoria! what a stupid guy!, what a nerd! ( colloq)B* * *
zanahoria adjetivo
■ sustantivo masculino y femenino
( anticuado) old fogey (colloq)
■ sustantivo femenino (Bot, Coc) carrot
zanahoria f Agr Bot carrot
' zanahoria' also found in these entries:
Spanish:
pelar
- trozo
English:
carrot
- coleslaw
- ginger
- slaw
* * *♦ nf[verdura] carrot♦ nmfAndes, RP, Ven Fam [ingenuo] sucker; [aburrido, sin vicios] nerd* * *f carrot* * *zanahoria nf: carrot* * *zanahoria n carrot -
110 appel
appel [apεl]1. masculine nouna. ( = cri) call• appel à l'aide or au secours call for helpb. ( = sollicitation) call• appel aux armes/aux urnes call to arms/to vote• offre/prix d'appel introductory offer/price• article or produit d'appel loss leaderc. faire appel à ( = invoquer) to appeal to ; ( = avoir recours à) to call on ; ( = nécessiter) to call for• faire appel au bon sens/à la générosité de qn to appeal to sb's common sense/generosity• ce problème fait appel à des connaissances qu'il n'a pas this problem calls for knowledge he hasn't got• faire l'appel (en classe) to call the register (Brit) to take attendance (US) ; (à l'armée) to call the roll• absent/présent à l'appel [élève] absent/presente. ( = recours en justice) appeal• sans appel [décision] finali. ( = élan) take-offj. (Computing) call2. compounds* * *apɛlnom masculin1) ( invitation pressante) call‘dernier appel pour Tokyo’ — ‘last call for Tokyo’
appel au secours — lit call for help; fig cry for help
2) ( supplique) appeal3) ( incitation)lancer un appel à — to call for [solidarité, grève]; to appeal for [calme]
4) Télécommunications callappel téléphonique/radio — phone/radio call
5) ( recours)faire appel à — [personne] to call [pompiers, police, spécialiste]; to bring in [artiste]; to call up [capitaux]; [gouvernement] to call in [armée, police, puissance étrangère]; [tâche] to call for [connaissances]
6) ( vérification) gén roll call; École registrationfaire l'appel — gén to take the roll call; École to take the register
manquer à l'appel — gén to be absent at the roll call; École to be absent at registration
7) Armée ( convocation) call up GB, draft US8) ( attirance)l'appel de — the call of [large, forêt]
9) Droit appealsans appel — lit without further right of appeal
une décision sans appel — fig a final decision
condamner sans appel — fig to condemn out of hand
10) Sport take off11) Jeux ( aux cartes) signal12) Informatique calld'appel — [programme, station, séquence] calling (épith); [demande, indicatif, mot] call (épith)
•Phrasal Verbs:* * *apɛl nm1) (pour héler, demander de l'aide) call2) (téléphonique) call3) (pour exhorter ou inciter) callproduit d'appel COMMERCE — loss leader
4) (pour une collecte) appealIls ont lancé un appel pour venir en aide aux victimes. — They launched an appeal to help the victims.
5) (nominal) MILITAIRE roll call, ÉDUCATION registerfaire l'appel MILITAIRE — to call the roll, ÉDUCATIONto call the register
6) (= recrutement) MILITAIRE call-up7) DROIT (après un jugement) appealfaire appel — to appeal, to lodge an appeal
interjeter appel — to appeal, to lodge an appeal
sans appel fig — final, irrevocable
faire appel à (= invoquer) — to appeal to, (= avoir recours à) to call on, (= nécessiter) to call for, to require
* * *appel nm1 ( invitation pressante) call; ‘dernier appel pour Tokyo’ ‘last call for Tokyo’; appel au secours lit call for help; fig cry for help; les enfants se sont enfuis à l'appel de leur mère the children ran away when they heard their mother calling; l'appel des syndicats n'a pas été entendu the call of the trade unions was not heeded; il m'a fait un appel du regard he signalledGB to me with his eyes; l'appel des fidèles à la messe calling the faithful to mass; l'appel de la cloche le dimanche the ringing of church bells on Sundays;2 ( supplique) appeal, plea; un appel pathétique/solennel a pathetic/solemn appeal; lancer un appel (en faveur de) to make an appeal (on behalf of); appel à l'aide plea ou appeal for aid; répondre or se rendre à l'appel de to respond to the appeal of; lancer un appel à la télévision/à la radio to put out an appeal on television/on the radio;3 ( incitation) appel à call for [solidarité]; appeal for [calme]; call to [révolte]; plea for [clémence]; appel à la grève strike call; lancer un appel à to call for [solidarité, grève]; to appeal for [calme]; to call to [révolte, armes]; appel au meurtre death threat; lancer un appel au meurtre contre qn to call for sb's assassination;4 Télécom call; appel téléphonique phone call; appel radio radio call; un appel de Londres pour vous a call from London for you; prendre/recevoir un appel to take/to get a call;5 ( recours) appel à appeal to [personne, générosité, bon sens]; faire appel à [personne] to call [pompiers, police, spécialiste]; to bring in [artiste, architecte]; to call up [capitaux]; [gouvernement] to call in [armée, police, puissance étrangère]; to call for [intervention]; [tâche] to call for [connaissances, notions]; faire appel à la justice to go to court;6 ( vérification) gén roll call; Scol registration; faire l'appel gén to take the roll call; Scol to take the register; manquer à l'appel gén to be absent at the roll call; Scol to be absent at registration;9 Jur appeal; faire appel to appeal; faire appel d'un jugement to appeal against a decision; perdre en appel to lose an appeal; juger en appel to hear an appeal; sans appel lit without further right of appeal; une décision sans appel fig a final decision; condamner sans appel fig to condemn out of hand;11 Jeux ( aux cartes) signal; faire un appel to signal for a card; faire un appel à cœur to ask for a return in hearts;12 Ordinat call; d'appel [programme, station, séquence] calling ( épith); [demande, indicatif, mot] call ( épith);l' appel du 18 juin Hist General de Gaulle's appeal of 18 June 1940; appel d'air draught GB, draft US; créer or faire un appel d'air to create a draught GB ou draft US; appel des causes Jur roll call of matters listed; appel de fonds Fin call for capital; faire un appel de fonds to call for capital, to call up capital; appel d'offres Admin invitation to tender; lancer un appel d'offres to invite tenders; appel de phares flash of headlights GB ou high beams US; faire un appel de phares to flash one's headlights GB ou high beams US; appel du pied○ veiled invitation, discreet appeal.[apɛl] nom masculin1. [cri] callun appel au secours ou à l'aidel'appel du 18 juin 1940General de Gaulle's radio appeal to the French people to resist the occupying Nazi forcesb. [d'une personne] call for help2. [coup de téléphone]appel (téléphonique) (telephone ou phone) call3. [sollicitation] appeala. [clémence, générosité] to appeal tob. [courage, intelligence, qualité, souvenirs] to summon (up)faire appel à l'armée to call in the army, to call the army outaller en appel to appeal, to go to appeal6. [liste de présence] roll callappel d'une classe call-up ou calling up of a class7. INFORMATIQUE callappel par référence/valeur call by reference/valueprogramme/séquence d'appel call routine/sequence8. JEUXfaire un appel à cœur/carreau to signal for a heart/diamond10. TECHNOLOGIEsans appel locution adjectivale2. [irrévocable] irrevocablec'est sans appel there's no going back on it, it's final -
111 civetta
f zoology (little) owl* * *civetta s.f.1 (zool.) owlet; ( Athene noctua) owl // civetta delle nevi, ( Nyctea nyctea) snow owl; civetta zibetto, ( Civettictis civetta) civet (o musk-cat)◆ agg.: notizia civetta, provocative news story (designed to test public opinion or produce a reaction); nave civetta, decoy ship; auto civetta, unmarked (police) car; articolo civetta, loss leader; prezzo civetta, loss leader price.* * *[tʃi'vetta]1. sf1) owl2) (fig : donna) flirt, coquette2. agg invauto/nave civetta — decoy car/ship
* * *[tʃi'vetta] 1.sostantivo femminile1) zool. owl2) fig. (donna leggera) flirt3) (manifesto all'esterno delle edicole) poster2.aggettivo invariabileauto civetta — decoy, unmarked police car
2) comm.3) pol.•* * *civetta/t∫i'vetta/I sostantivo f.1 zool. owl2 comm. articolo civetta loss leader3 pol. candidato civetta stalking horsecivetta zibetto civet. -
112 Verlust
Verlust m 1. BANK loss; 2. GEN wastage; 3. IMP/EXP forfeiting; 4. PAT damage; 5. RW charge off; 6. RECHT loss; 7. WIWI leakage • einen Verlust abdecken FIN cover a loss • einen Verlust ausweisen RW report a loss, show a loss • einen Verlust erleiden 1. RW sustain a loss; 2. RECHT suffer loss • einen Verlust erwarten FIN expect a loss • einen Verlust erwirtschaften WIWI run a deficit • einen Verlust in Kauf nehmen BÖRSE take a loss, accept [tolerate] a loss • einen Verlust melden RW report a loss • einen Verlust tragen FIN carry a loss, stand a loss • Verlust machen 1. FIN, RW operate in the red; 2. WIWI run a deficit • Verluste einfahren FIN, RW operate in the red • Verluste hinnehmen WIWI lose out, sustain losses, suffer losses* * *m 1. < Bank> loss; 2. < Geschäft> wastage; 3. <Imp/Exp> forfeiting; 4. < Patent> damage; 5. < Rechnung> charge off; 6. < Recht> loss; 7. <Vw> leakage ■ einen Verlust abdecken < Finanz> cover a loss ■ einen Verlust ausweisen < Rechnung> report a loss, show a loss ■ einen Verlust erleiden 1. < Rechnung> sustain a loss; 2. < Recht> suffer loss ■ einen Verlust erwarten < Finanz> expect a loss ■ einen Verlust erwirtschaften <Vw> run a deficit ■ einen Verlust in Kauf nehmen < Börse> take a loss, accept/tolerate a loss ■ einen Verlust melden < Rechnung> report a loss ■ einen Verlust tragen < Finanz> carry a loss, stand a loss ■ Verlust machen 1. <Finanz, Rechnung> operate in the red; 2. <Vw> run a deficit ■ Verluste hinnehmen <Vw> lose out, sustain losses, suffer losses ■ Verluste einfahren infrml <Finanz, Rechnung> operate in the red* * *Verlust
(Abgang) wastage, (Defizit) deficit, red (US coll.), (Leckage) leakage, (Nachteil) disadvantage, detriment, (Schaden) damage, detriment, cost, (Schwund) shrinkage, (Spiel) losings, (Verderb) spoilage, waste, (Verfall) forfeiture, (Verlustgeschäft) sacrifice;
• bei Verlust under pain (with forfeiture) of;
• bei Eintritt eines Verlustes in the event (upon the occurrence) of a loss;
• in Verlust geraten lost;
• mit Verlust at a sacrifice (loss);
• nach Abschreibung aller Verluste after charging off all losses;
• ohne einen einzigen Verlust with a no-loss record;
• ohne Rücksicht auf Verluste at all risks;
• abschätzbarer Verlust estimable loss;
• steuerlich absetzbarer (abzugsfähiger) Verlust loss available for relief, deductible loss;
• steuerlich nicht absetzbarer Verlust loss not allowable;
• abzugsfähiger Verlust deductible loss;
• steuerlich anerkannter Verlust taxable loss;
• anteilsmäßiger Verlust proportional loss;
• in der Bilanz ausgewiesener Verlust loss as shown in the balance sheet;
• auf Brandstiftung beruhender Verlust incendiary loss;
• beträchtlicher Verlust severe loss;
• nicht betriebsbedingter Verlust non-trading loss;
• buchmäßiger Verlust accounting (book) loss;
• drohender Verlust danger of loss;
• eingetretener (entstandener) Verlust incurred (actual) loss;
• einmaliger Verlust non-recurring loss;
• endgültiger Verlust dead loss (sl.);
• enorme Verluste sea of red ink;
• auf konzernfremde Gesellschaften entfallender Verlust (Bilanz) minority interest in losses;
• entstandener Verlust occurred loss;
• durch Kursschwankungen entstandener Verlust exchange loss;
• durch Nichtvermietung entstandener Verlust vacancy loss;
• durch Preisherabsetzung (Preisheraufsetzung) entstandener Verlust markdown (markup) loss;
• bei der Liquidation voraussichtlich entstehende Verluste total estimated deficiency from realization of assets;
• erkannter Verlust (Spediteur) known loss;
• nicht erkannter Verlust (Spediteur) concealed loss;
• erlittener Verlust loss sustained;
• ersetzbarer Verlust recoverable (retrievable) loss;
• erwartete Verluste anticipated losses;
• eventuelle Verluste possible losses;
• finanzieller Verlust pecuniary loss;
• durch Exzedentenrückversicherung nicht gedeckter Verlust uninsured excess loss;
• von der Versicherung nicht gedeckter Verlust loss not compensated by insurance;
• von der Versicherung voll gedeckter Verlust loss fully covered by insurance;
• versicherungsmäßig gedeckte Verluste losses recoverable under a contract of insurance;
• nicht geschäftsbedingter Verlust non-business loss;
• gewerbliche Verluste loss from business or profession;
• großer Verlust heavy (severe) loss;
• aus zweifelhaften Forderungen herrührende Verluste bad-debt losses (US);
• zufällig hervorgerufener besonderer Verlust (Steuer) casual loss;
• kräftige Verluste sharp losses;
• laufender Verlust operating loss;
• minimale Verluste minimum of losses, trivial losses;
• mittelbarer Verlust consequential (constructive) loss;
• Per-Saldo-Verlust net loss;
• produktionsbedingter Verlust manufacturing loss;
• reiner Verlust net (dead, sl.) loss;
• schmerzlicher Verlust bereavement;
• schwerer Verlust heavy (severe) loss;
• für den Konzernausgleich zur Verfügung stehender Verlust loss available for group relief (Br.);
• steuerabzugsfähige Verluste losses deductible from earned income;
• tatsächlicher Verlust actual loss;
• aus dem Jahresertrag zu tilgende Verluste losses chargeable against the year;
• totaler Verlust dead (sl.) (outright) loss;
• übermäßiger Verlust excess loss;
• unbedeutender Verlust insignificant (trivial) loss;
• uneinbringlicher Verlust irretrievable (irredeemable) loss;
• nicht unerhebliche Verluste considerable (heavy) losses;
• unersetzlicher Verlust irrecoverable (irretrievable, irredeemable) loss;
• unerwarteter Verlust unanticipated loss;
• unmittelbarer Verlust direct loss;
• unwiederbringlicher Verlust irretrievable loss;
• steuerlich noch nicht verbrauchte Verluste unabsorbed losses;
• vermutlicher Verlust presumptive loss;
• nicht versicherter Verlust uninsured loss;
• durch Betrug einzelner Gesellschafter verursachte Verluste losses occasioned by the fraud of any partners;
• durch Brand verursachter Verlust loss by fire;
• steuerlich nicht verwertbarer Verlust unrelieved loss (Br.);
• aus den Vorjahren vorgetragene Verluste losses brought forward from previous years;
• vorweggenommener Verlust anticipated loss;
• weitere Verluste supplemental losses;
• auf Abschreibungen im Anschaffungsjahr zurückzuführender steuerlicher Verlust loss arising from first-year allowance;
• Gewinn und Verlust profit and loss, losses and gains;
• Verluste aus dem Abgang von Gegenständen des Anlagevermögens losses on retirement of fixed assets;
• Verlust überseeischer Absatzgebiete loss of overseas markets;
• Verlust von Absatzmärkten loss of markets;
• ein Verlust nach dem anderen loss on loss;
• Verlust der Arbeitsfähigkeit loss of earning capacity;
• Verlust der Arbeitskraft des Ehegatten loss of services of the spouse (Br.);
• Verlust des Arbeitsplatzes loss of employment;
• Verluste im Auslandskreditgeschäft foreign-loan losses;
• Verluste durch Betriebsunterbrechung use and occupancy loss;
• Verlust an der Börse market loss;
• Verluste aus Bürgschaftsverpflichtungen surety losses;
• Verlust der bürgerlichen Ehrenrechte forfeit of civil rights;
• Verlust der Erwerbsfähigkeit loss of earning capacity;
• Verlust durch Feuer losses caused by fire;
• Verlust aus zweifelhaften Forderungen bad (US) (doubtful, Br.) debt losses, loss from bad (US) (doubtful, Br.) debts;
• Verluste der Fremdenverkehrswirtschaft travel spending deficit;
• Verlust im Geschäftsjahr (Versicherungsgesellschaft) underwriting loss;
• Verluste der Gesellschaft corporate losses (US);
• Verlust durch allgemeine Havarie average loss;
• Verlust in Höhe des Zeitwertes [des versicherten Gegenstandes] actual loss;
• Verlust aus Kapitalanlagen loss on investments;
• Verlust der Konzession loss of franchise;
• Verlust aus Kursschwankungen exchange loss;
• Verlust der Ladung loss of cargo;
• irreversibler Verlust von Land und Habitaten irreversible loss of land and habitats;
• Verluste der Landwirtschaft farm losses;
• Verlust der Lebensgemeinschaft loss of consortium (Br.);
• Verluste von Marktanteilen market-share losses;
• Verlust von Marktanteilen an Mitbewerber loss of market share to competitors;
• Verlust von Menschenleben loss of life;
• Verluste im Mietgeschäft rental losses;
• Verlust des Pensionsanspruches disqualification of benefit, forfeiture of a pension;
• Verlust der Prämie für unfallfreies Fahren loss of no-claims bonus;
• Verlust eines Rechtes loss (forfeiture) of a right;
• Verlust auf See marine loss;
• Verlust der Souveränität der Mitgliedstaaten zugunsten der Marktkräfte loss of national sovereignty to market forces;
• Verlust vor Steuern pre-tax loss;
• Verlust auf dem Transport loss in transit;
• Verlust aus einem Verkauf sales loss;
• Verlust bei Verladungen loss of shipments (US);
• Verlust von Vermögenswerten loss of property values;
• Verlust infolge eines nicht zustande gekommenen Vertragsabschlusses loss of contract;
• Verlust der biologischen Vielfalt loss of biodiversity;
• Verluste aus Wertminderungen oder dem Abgang von Gegenständen des Umlaufvermögens außer Vorräten valuation adjustment on current assets other than inventories;
• Verlust aus Wertpapieranlagen loss from securities holding;
• Verlust an Zeit und Lohn broken time;
• Verlust ausweisend showing a loss (deficit);
• Verlust bringend ruinous, involving (causing) a loss, losing, loss-bringing;
• Verluste abbuchen to cut one’s losses;
• Verlust abschätzen to assess [the extend of] a loss;
• mit Verlust abschließen to show (result in, close with) a loss;
• Jahr mit Verlust abschließen to close a year in the red (US coll.);
• seine Verluste abschreiben to cut (charge off, deduct) one’s losses;
• Verlust abwenden to turn off a loss;
• mit Verlust arbeiten to operate (run, carry on) at a loss, to run in the red (US coll.);
• mit schweren Verlusten arbeiten to work out heavy deficits;
• Verluste auffangen to absorb (cushion) losses;
• für einen Verlust aufkommen to be liable for a loss;
• Verluste aufweisen to show a loss, to show red ink (US coll.);
• Verluste für das vierte Quartal aufweisen to report a fourth-quarter loss;
• Verlust ausgleichen to make good a loss, to make up for a deficit, to make good a deficit;
• Verluste wieder ausgleichen (Börse) to recover one’s losses;
• Verlust ausweisen to show a loss;
• seine Verluste ersetzt bekommen to recover one’s losses;
• seinen Verlust berechnen to reckon up one’s loss;
• Verluste berücksichtigen to make allowance for losses;
• sich an einem Verlust beteiligen to share in a loss;
• mit Verlust betreiben to carry on at a loss;
• ohne Verluste davonkommen to get off without a loss;
• Verluste wieder einbringen to make up for a deficiency, to retrieve a loss;
• mit Verlust einkaufen to buy at a loss;
• j. für einen Verlust entschädigen to indemnify (compensate) s. o. for a loss;
• Verlust erfahren to undergo (experience) a loss;
• sich von seinen Verlusten erholen to recover one’s losses;
• steuerlich anerkannten geschäftlichen Verlust erleiden to make a loss in a trade or business;
• gewaltige (große) Verluste erleiden to incur (suffer) severe losses, to lose heavily, to sustain heavy losses, to go heavily into the red (US coll.);
• bei der Briefbeförderung keine Verluste erleiden (Postverwaltung) to break even on letters;
• Verluste an der Börse erleiden to meet with losses on the stock exchange;
• Verlust ermitteln to ascertain a loss;
• Verlust ersetzen to make amends, to repair a damage (loss);
• jem. den Verlust von etw. ersetzen to pay s. o. the lost value of s. th.;
• Verlust erzielen to notch up a loss;
• in Verlust geraten to get lost;
• Verluste haben to be out of pocket, to be in the red (coll.);
• schwere Verluste haben to lose heavily, to be hard hit, to have a heavy loss;
• für Verluste haften to be liable for [a loss];
• seine Verluste durch Börsenspekulationen wieder hereinbekommen to recoup one’s losses in gaining on the stock market;
• schwer unter seinen finanziellen Verlusten leiden to be hard hit by one’s financial losses;
• finanzielle Verluste hinnehmen müssen to meet with money setbacks;
• geringe Verluste hinnehmen müssen (mil.) to lose a little ground;
• seine Verluste durch An- und Verkauf reduzieren (Börse) to average down (up);
• geschäftliche Verluste riskieren to jeopardize one’s business;
• Verlust von Tausenden von Arbeitsplätzen riskieren to put thousands of jobs at risk;
• riesige Verluste schreiben to chalk up huge losses;
• sich vor Verlusten schützen to save one’s bacon;
• am Verlust beteiligt sein to participate in a loss;
• gegen Verluste sicherstellen to safeguard against losses;
• j. in Verluste stürzen to run s. o. into losses;
• Verlust tragen to bear (stand) a loss;
• Verlust nach Anteilen (anteilig) tragen to share a loss rat(e)ably;
• Gewinne und Verluste zu gleichen Teilen tragen to share and share alike;
• sich von jem. ohne Verlust trennen to break even with s. o.;
• jds. Verluste übernehmen to reimburse s. o. for his losses;
• Verlust vergüten to make up for a loss;
• mit Verlust verkaufen to sell at a loss (discount, sacrifice, disadvantage, with a forfeit), to bargain away;
• Verluste gerade noch vermeiden to break even;
• Verluste mit den erzielten Einkünften verrechnen to set the loss against earned income;
• Verlust mit dem Gewinn späterer Jahre verrechnen (ein Jahr steuerlich vortragen) to carry forward a loss for one year;
• Verluste verschleiern to conceal losses;
• Verluste gleichmäßig über ein Jahr verteilen to apportion losses evenly over a year;
• finanzielle Verluste des einzelnen Versicherungsnehmers auf alle verteilen to spread the financial losses of insured members over the whole community;
• Verluste rückwirkend verwenden (Steuererklärung) to relate back losses;
• Verlust verzeichnen to record a loss;
• Verluste längerfristig vortragen to carry forward long-term losses (Br.);
• mit einem Verlust fertig werden to cope with red ink (US coll.);
• Verlust[e] wettmachen to repair a loss;
• Verlust zufügen to cause a loss;
• schweren Verlust zufügen to inflict a serious loss;
• Verlust steuerlich zurücktragen to carry back a loss;
• Verlustabbau deficit cutting;
• Verlustabschluss losing bargain, (Bilanz) closing in the red (US coll.), balance sheet that shows a deficit, deficiency statement (US);
• Verlustabschluss tätigen to close a year in the red (US coll.);
• Verlustabzug (Steuer) deductible loss;
• Verlustanrechnung (Einkommensteuer) loss relief (Br.);
• Verlustanteil share in a loss, (Bilanz) loss;
• Verlustanzeige (Versicherung) notification (notice) of loss, immediate notice;
• unverzügliche Verlustanzeige immediate notice;
• Verlustanzeige bei der Polizei abgeben to notify the police of a loss;
• Verlustartikel loss leader;
• Verlustaufteilung loss repartition, division of losses, (Firma) distribution of partnership loss;
• Verlustauftrag money-losing order.
mittragen, Verlust
to share a loss. -
113 Lockvogelangebot
Lockvogelangebot n GEN, V&M bait, loss leader* * *n <Geschäft, V&M> bait, loss leader* * *Lockvogelangebot
flat catcher, bait, loss leader (US) -
114 Lockmittel
Lockmittel
(Werbung) hook;
• Lockpreis charm price;
• Lockvogelangebot flat catcher, bait, loss leader (US);
• Lockware loss leader, loss-leader item. -
115 Lockvogel
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116 товар, продаваемый с убытком с целью привлечения покупателей
General subject: loss leader, loss-leaderУниверсальный русско-английский словарь > товар, продаваемый с убытком с целью привлечения покупателей
-
117 убыточный лидер
Advertising: loss leader, loss-leader (товар, продаваемый иногда даже с убытком ради привлечения в магазин дополнительного числа покупателей) -
118 Lockvogelangebot
-
119 Lockware
Lockware
loss leader, loss-leader item. -
120 oferta
f.1 offer (propuesta, ofrecimiento).ofertas de trabajo o empleo situations vacant, job opportunities (en anuncio)2 supply (economics) (suministro).la oferta y la demanda supply and demandoferta monetaria money supply3 bargain, special offer (rebaja).de oferta bargain, on offerartículos de oferta sale goods, goods on offerestar de oferta to be on offeroferta especial special offer4 bid, tender (finance) (proposición).pres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: ofertar.imperat.2nd person singular (tú) Imperative of Spanish verb: ofertar.* * *1 offer2 COMERCIO bid, tender3 (suministro) supply\estar de oferta to be on (special) offerla ley de la oferta y la demanda the law of supply and demandoferta pública de adquisición (OPA) takeover bid* * *noun f.1) offer2) bid, bidding•* * *SF1) (=ofrecimiento) offer2) (Com) [gen] offer; [para contrato, concurso] tender; [en subasta] bid; (Econ) supply; (=ganga) special offerestar de o en oferta — to be on offer
ofertas de trabajo — [en periódico] situations vacant (column), job openings (EEUU)
3) (=regalo) gift, present* * *1)a) ( proposición) offerofertas de trabajo — job vacancies, situations vacant
b) (Econ, Fin) supply2) (Com) offerestán de or en oferta — they are on special offer
•* * *= bargain, line, offer, provision, supply, offering, tender, line-up.Ex. In general, the costs of packages vary considerably, but it is usually the case that you get what you pay for, although there are some notable bargains.Ex. Now ISI has added to its compact disc line the Social Sciences Citation Index and new, improved search software.Ex. She then said 'Thanks for the offer, but I've signed a contract and made a deposit on an apartment'.Ex. Some school libraries are becoming involved in life-long learning but local government and public libraries must take responsibility for provisions for this.Ex. The increasing demand for paper of all sorts, which the giant productivity of the Fourdrinier machine could easily meet, resulted in a parallel demand for rags which was soon outstripping the supply.Ex. Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex. Following the issue of a letter of intent to major bodybuilders, the tender was drawn up requiring tenderers to submit a breakdown of costs.Ex. The title of the article is 'The information market: a line-up of competitors'.----* abierto a ofertas = ono [or nearest offer].* artículo de oferta = teaser, loss-leader.* buena oferta = good deal.* cazador de ofertas = bargain-hunter.* convocatoria de oferta de servicios = invitation to tender (ITT).* gestión de la oferta de productos = range management.* hacer una oferta = make + an offer.* la mejor oferta = the best deal.* ley de la oferta y la demanda = law of supply and demand.* mejor oferta = best buy.* mejor oferta, la = best value for money, the, best value, the.* oferta de compra de una compañía por otra = takeover bid.* oferta de cursos = course offering.* oferta de empleo = career opportunity, job vacancy, job opportunities, job placement, career option, employment opportunity.* oferta de productos = product offering.* oferta de prueba = trial offer.* oferta de servicios = service provision, service offer.* oferta de trabajo = job advertisement, job offer, help wanted ad, help wanted notice.* oferta especial = special offer.* ofertas = sales promotion, sale(s).* ofertas de trabajo = help-wanted advertising.* oferta y demanda = supply and demand.* proponer una oferta = propose + offer.* * *1)a) ( proposición) offerofertas de trabajo — job vacancies, situations vacant
b) (Econ, Fin) supply2) (Com) offerestán de or en oferta — they are on special offer
•* * *= bargain, line, offer, provision, supply, offering, tender, line-up.Ex: In general, the costs of packages vary considerably, but it is usually the case that you get what you pay for, although there are some notable bargains.
Ex: Now ISI has added to its compact disc line the Social Sciences Citation Index and new, improved search software.Ex: She then said 'Thanks for the offer, but I've signed a contract and made a deposit on an apartment'.Ex: Some school libraries are becoming involved in life-long learning but local government and public libraries must take responsibility for provisions for this.Ex: The increasing demand for paper of all sorts, which the giant productivity of the Fourdrinier machine could easily meet, resulted in a parallel demand for rags which was soon outstripping the supply.Ex: Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex: Following the issue of a letter of intent to major bodybuilders, the tender was drawn up requiring tenderers to submit a breakdown of costs.Ex: The title of the article is 'The information market: a line-up of competitors'.* abierto a ofertas = ono [or nearest offer].* artículo de oferta = teaser, loss-leader.* buena oferta = good deal.* cazador de ofertas = bargain-hunter.* convocatoria de oferta de servicios = invitation to tender (ITT).* gestión de la oferta de productos = range management.* hacer una oferta = make + an offer.* la mejor oferta = the best deal.* ley de la oferta y la demanda = law of supply and demand.* mejor oferta = best buy.* mejor oferta, la = best value for money, the, best value, the.* oferta de compra de una compañía por otra = takeover bid.* oferta de cursos = course offering.* oferta de empleo = career opportunity, job vacancy, job opportunities, job placement, career option, employment opportunity.* oferta de productos = product offering.* oferta de prueba = trial offer.* oferta de servicios = service provision, service offer.* oferta de trabajo = job advertisement, job offer, help wanted ad, help wanted notice.* oferta especial = special offer.* ofertas = sales promotion, sale(s).* ofertas de trabajo = help-wanted advertising.* oferta y demanda = supply and demand.* proponer una oferta = propose + offer.* * *A1 (proposición) offerhacer/rechazar una oferta to make/reject an offerno hemos recibido ninguna oferta we haven't received any offers[ S ] ofertas de trabajo job vacancies, situations vacantla ley de la oferta y la demanda the law of supply and demandB ( Com) offerestán de or en oferta they are on special offer¡aproveche nuestras increíbles ofertas! make the most of our unbelievable offers!Compuestos:introductory offerspecial offerunfriendly o hostile takeover bid* * *
Del verbo ofertar: ( conjugate ofertar)
oferta es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
oferta
ofertar
oferta sustantivo femenino
1
b) (Econ, Fin) supply
2 (Com) offer;
están de or en oferta they are on special offer
oferta sustantivo femenino
1 offer
ofertas de empleo, job vacancies
2 Fin Ind bid, tender
3 Econ oferta y demanda, supply and demand
4 Com bargain
ofertas en la primera planta, bargains on the first floor
♦ Locuciones: estar de/en oferta, on (special) offer
ofertar verbo transitivo to offer
' oferta' also found in these entries:
Spanish:
desechar
- empresaria
- empresario
- inmejorable
- irrisoria
- irrisorio
- lanzamiento
- OPA
- rechazar
- regalar
- seductor
- seductora
- subasta
- última
- último
- bueno
- considerar
- declinar
- despreciar
- doblar
- espera
- firme
- formal
- hacer
- inigualable
- jalador
- ley
- mejorar
- pie
- propuesta
English:
accept
- acceptable
- approach
- attractive
- bargain
- bid
- bidding
- bonus
- desirable
- gazump
- gazumping
- head-hunt
- hold
- introductory
- offer
- package deal
- refusal
- refuse
- seize on
- seize upon
- should
- snub
- subject
- supply
- takeover bid
- tender
- member
- proposition
- stand
- take
- trial
* * *oferta nf1. [propuesta, ofrecimiento] offer;oferta en firme firm offer;la ciudad cuenta con una enorme oferta teatral the city offers a very wide choice of theatrical entertainmentla oferta y la demanda supply and demandoferta monetaria money supply3. [rebaja] bargain, special offer;oferta especial special offer;artículos de oferta sale goods, goods on offer;han puesto muchas ofertas en el supermercado there are a lot of special offers at the supermarketoferta de lanzamiento introductory offer oferta pública de adquisición takeover bid;oferta pública hostil hostile takeover bid* * *f offer;oferta especial special offer;tener en oferta have on offer* * *oferta nf1) : offer2) : sale, bargainlas camisas están en oferta: the shirts are on sale3)oferta y demanda : supply and demand* * *oferta n1. (cosa ofrecida) offer2. (suministro) supplyofertas de trabajo vacancies / situations vacant
См. также в других словарях:
loss leader — ˈloss ˌleader noun [countable] 1. MARKETING a product or service that is sold at a loss, but that is intended to encourage people to buy other, profitable products or services: • Supermarkets sometimes sell bread as a loss leader to bring in… … Financial and business terms
loss-leader — lossˈ leader noun Something sold at a loss to attract other custom • • • Main Entry: ↑loss * * * ˈloss leader [loss leader loss leaders] noun an item that a shop/store sells at a very low price to attract customers … Useful english dictionary
loss leader — n. an article of merchandise sold at a loss in order to draw customers. Syn: drawing card, loss leader, leader. [WordNet 1.5] … The Collaborative International Dictionary of English
loss leader — loss lead·er n: something (as merchandise) sold at a loss in order to draw customers loss–leader adj Merriam Webster’s Dictionary of Law. Merriam Webster. 1996 … Law dictionary
loss leader — loss leaders also loss leader N COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop … English dictionary
loss-leader — ► NOUN ▪ a product sold at a loss to attract customers … English terms dictionary
loss leader — loss .leader n a product that is sold at a very low price in order to attract customers into a shop … Dictionary of contemporary English
loss leader — loss ,leader noun count BUSINESS a product sold at a very low price to encourage customers to buy other products in the same store or products made by the same company … Usage of the words and phrases in modern English
loss leader — ☆ loss leader n. any article that a store sells cheaply or below cost in order to attract customers … English World dictionary
Loss leader — A loss leader or leader [ [http://www.bartleby.com/61/46/L0084600.html Leader] , The American Heritage Dictionary of the English Language: Fourth Edition , Houghton Mifflin Company, 2000.] (also called a key value item in the United Kingdom) is a … Wikipedia
loss leader — noun a featured article of merchandise sold at a loss in order to draw customers • Syn: ↑drawing card, ↑leader • Hypernyms: ↑feature * * * noun : an article sold at a loss in order to draw customers * * * loss leading, adj. a popular article that … Useful english dictionary