-
41 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
42 probation
prə'beiʃən, ]( American) prou-1) (the system allowing people who have broken the law to go free on condition that they commit no more crimes and report regularly to a social worker.) libertad provisional2) ((in certain jobs) a period of time during which a person is carefully watched to see that he is capable of the job.) período de prueba•- probation officer
- be/put on probation
tr[prə'beɪʃən]1 SMALLLAW/SMALL libertad nombre femenino condicional2 (in employment) período de prueba\SMALLIDIOMATIC EXPRESSION/SMALLto be on probation SMALLLAW/SMALL estar en libertad condicionalprobation officer persona que se encarga de la vigilancia de los que están en libertad provisionalprobation [pro'beɪʃən] n1) : período m de prueba (para un empleado, etc.)2) : libertad f condicional (para un preso)n.• libertad condicional s.f.• libertad vigilada s.f.• probación s.f.• prueba s.f.prəʊ'beɪʃən, prə'beɪʃənmass noun1) ( Law) libertad f condicionalto be on probation — estar* en libertad condicional
to put somebody on probation — dejar or poner* a alguien en libertad condicional; (before n)
probation officer — asistente social que se ocupa del seguimiento de la persona en libertad condicional
2) ( trial period) período m de prueba[prǝ'beɪʃǝn]1.N (Jur) libertad f condicionalto be on probation — estar en libertad condicional; (in employment) estar a prueba
to put sb on probation — poner a algn en libertad provisional; (fig) asignar a algn un período a prueba
to take sth on probation — (=as a trial) tomar algo a prueba
release on probation — libertad f a prueba
2.CPDprobation officer N — funcionario que vigila a las personas que están en libertad condicional
probation order N — orden f de libertad condicional
his jail sentence was reduced on appeal to a probation order — le redujeron la condena en apelación a una orden de libertad condicional
•
the probation service — el servicio de libertad condicional* * *[prəʊ'beɪʃən, prə'beɪʃən]mass noun1) ( Law) libertad f condicionalto be on probation — estar* en libertad condicional
to put somebody on probation — dejar or poner* a alguien en libertad condicional; (before n)
probation officer — asistente social que se ocupa del seguimiento de la persona en libertad condicional
2) ( trial period) período m de prueba -
43 demanda
f.1 request.demanda salarial wage claimen demanda de asking for2 demand (economics).La ley de la oferta y la demanda the law of supply and demand.3 lawsuit (law).presentar una demanda contra to take legal action againstdemanda de divorcio petition for a divorcepres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: demandar.imperat.2nd person singular (tú) Imperative of Spanish verb: demandar.* * *1 (petición) petition, request2 (pregunta) inquiry3 COMERCIO (pedido de mercancías) demand4 DERECHO lawsuit\en demanda de asking forestimar una demanda to allow a claimpresentar una demanda contra alguien to take legal action against somebodyla ley de la oferta y la demanda the law of supply and demand* * *noun f.1) demand2) lawsuit3) request* * *SF1) (=solicitud) request (de for)[exigiendo] demand (de for)ir en demanda de algo — to go in search of sth, go looking for sth
2) esp LAm (=pregunta) inquiry3) (Com) demandoferta 2)4) (Teat) call5) (Elec) load6) (Jur) action, lawsuitentablar demanda — to bring an action, sue
* * *1) (Com) demand2)a) (Der) lawsuitinterponer una demanda — to bring a lawsuit, to file suit (AmE)
b) ( petición) requestse manifestaron en demanda de mejores condiciones de trabajo — they demonstrated for better working conditions
* * *1) (Com) demand2)a) (Der) lawsuitinterponer una demanda — to bring a lawsuit, to file suit (AmE)
b) ( petición) requestse manifestaron en demanda de mejores condiciones de trabajo — they demonstrated for better working conditions
* * *demanda1= demand, pressure, push towards, request, exigency, clamour [clamor, -USA].Ex: The best indexing system can respond to these various demands.
Ex: The pressures of the marketplace mean that any vital facility must be offered by all of the major hosts.Ex: In the frenetic push towards international cooperation among research libraries, the library needs of the nonscholar are easily overlooked.Ex: Because the co-ordination of index terms in the index description is decided before any particular request is made, the index is termed a pre-co-ordinate index.Ex: The LA dangles between short-term exigencies and long-term potentials, and a call for cuts in library school output is trying to cure symptoms rather than diseases.Ex: Chilton Book Company is probably the largest publisher of repair guides for automobiles and motorcycles, and there is no end to the clamor for these tools at a reference desk.* a demanda = pro re nata.* atender a una demanda = cater for/to + interest.* atender una demanda = cater for/to + demand.* aumento de la demanda = increase in (the) demand, increased demand.* ceder a una demanda = bow to + demand.* crear demanda = make + demand.* demanda cada vez menor = falling demand.* demanda comercial = market demand, commercial demand.* demanda de mercado = market demand.* demanda de temporada = seasonal demand.* demanda estacional = seasonal demand.* demanda fija = inelastic demand.* demanda masiva = mass market.* demanda popular = public demand.* demandas = demand load.* demanda según la temporada = seasonal demand.* demanda sin variaciones = inelastic demand.* edición según la demanda = on-demand publishing.* en demanda = in-demand.* estimar la demanda de Algo = gauge + the demand for.* existir una demanda de = there + be + call for.* hora de mayor demanda = peak time.* incremento de la demanda = increased demand.* indización según la demanda = request-oriented indexing.* la demanda de = a call for.* ley de la oferta y la demanda = law of supply and demand.* nivel de demanda = level of demand.* oferta y demanda = supply and demand.* período de mayor demanda = peak time.* publicación según la demanda = on-demand publishing.* revista que tiene una gran demanda popular = mass-market journal.* satisfacer una demanda = meet + demand, satisfy + demand.demanda22 = appeal, plea, claim, demand.Ex: Special prominence has been given to the appeals to implement this task, in which libraries have to play an influential part.
Ex: One recent plea for a classification of bibliography along these lines has been by Lloyd Hibberd.Ex: Dialog also wants relief from outstanding royalty claims from the American Chemical Society.Ex: Demands from clients will often throw up an occurrence of similar problems, revealing perhaps the operation of an injustice, the lack of an amenity in the neighbourhood, or simply bureaucratic inefficiency.* demanda colectiva = class action suit, class action.* demanda colectiva de los inversionistas = securities class action.* demanda judicial = litigation, legal action, legal proceedings.* entablar una demanda = bring + a suit against, file + suit against, file + lawsuit against.* interponer demanda = face + legal action.* interponer una demanda = bring + a suit against.* notificación de demanda = notice of demand.* poner una demanda = face + legal action.* presentar una demanda = file + suit against, file + lawsuit against.* presentar una demanda judicial = take + legal action, take + legal proceedings.* * *A ( Com) demandla ley de la oferta y la demanda the law of supply and demandun producto que tiene mucha demanda a product which is in great demanddías de mayor demanda days when demand is greatestB1 ( Der) lawsuitha presentado una demanda contra ellos he is suing them, he has brought a lawsuit against theminterponer una demanda to bring a lawsuit, to file suit ( AmE)2(petición): lo siento mucho, pero no puedo acceder a su demanda I am very sorry but I cannot agree to your requestplantearon su demanda al gobierno they presented their demands to the governmentse volvió hacia ella en demanda de ayuda he turned to her for helpse manifestaron en demanda de mejores condiciones de trabajo they held a demonstration to demand o they demonstrated for better working conditionsme miró, como en demanda de una explicación she looked at me, as if asking for an explanationC ( liter)(empresa): morir or perecer en la demanda to die o ( frml) perish in the attempt* * *
Del verbo demandar: ( conjugate demandar)
demanda es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
demanda
demandar
demanda sustantivo femenino
1 (Com) demand;
2a) (Der) lawsuit;
demandar ( conjugate demandar) verbo transitivo
1 (Der) to sue
2 (AmL) ( requerir) to require
demanda sustantivo femenino
1 Jur lawsuit
2 Com demand
3 (petición, solicitud) demand: nadie atendió sus demandas de ayuda, nobody paid any attention to his pleas for help
demandar verbo transitivo
1 Jur to sue
2 (pedir) to demand
' demanda' also found in these entries:
Spanish:
denegar
- oferta
- atender
- caída
- cubrir
- desistir
- ley
- reclamación
- reivindicación
English:
action
- call
- claim
- complaint
- demand
- file
- lawsuit
- market demand
- peak
- run
- rush
- seasonal
- seek after
- slacken off
- slander
- snowball
- supply
- surge
- couple
- petition
- sought
- sue
* * *demanda nf1. [petición] request;[reivindicación] demand;atender las demandas de los trabajadores to respond to the workers' demands;en demanda de asking for;irán a la huelga en demanda de una mejora salarial they will go on strike in support of their demands for better paydemanda de ayuda request for help;demanda de empleo [solicitud] job application;demanda de extradición extradition request;demanda salarial wage claim2. [en economía] demand;hay mucha demanda de informáticos there is a great demand for computer specialists;ha crecido la demanda de productos reciclables there has been an increase in demand for recyclable products;la demanda de trabajo en el sector turístico es muy alta jobs in the tourist industry are in high demand;la oferta y la demanda supply and demand3. [en derecho] lawsuit;[por daños y perjuicios] claim;presenté una demanda contra la constructora por daños y perjuicios I sued the builders for damages;una demanda por difamación a libel suit* * *f1 demand (de for);en demanda de (asking) for2 COM demand;tener mucha demanda be very popular;tiene poca demanda there’s not much demand for it, it’s not very popular3 JUR lawsuit, claim;interponer una demanda contra alguien take legal action against s.o.* * *demanda nf1) : demandla oferta y la demanda: supply and demand2) : petition, request3) : lawsuit* * *demanda n1. (de productos) demand2. (acción judicial) lawsuit -
44 répondre
répondre [ʀepɔ̃dʀ]➭ TABLE 411. transitive verb• il m'a répondu oui/non he answered yes/no• réponds quelque chose, même si c'est faux give an answer, even if it's wrong2. intransitive verba. to answer• répondre par un sourire/en hochant la tête to smile/nod in reply► répondre à [+ personne, question, besoin, signalement] to answer ; [+ attaque, avances] to respond to ; [+ salut] to return ; ( = correspondre à) [+ norme, condition] to meet• ça répond tout à fait à l'idée que je m'en faisais that corresponds exactly to what I imagined it to be like• ça ne répond pas à mon attente or à mes espérances it falls short of my expectations• on a sonné, va répondre there's the doorbell - go and see who it isc. ( = être impertinent) to answer backd. [voiture, commandes, membres] to respond• répondre de l'innocence/l'honnêteté de qn to answer for sb's innocence/honesty• si vous agissez ainsi, je ne réponds plus de rien if you behave like that, I'll accept no further responsibility* * *ʀepɔ̃dʀ
1.
verbe transitif to answer, to replyrépondre une bêtise — to give a silly answer ou reply
je me suis vu répondre que, il m'a été répondu que — I was told that
2.
répondre à verbe transitif indirect1) ( être conforme à)répondre à — to answer, to meet [besoin, exigences]; to fulfil [souhait]; to answer, to fit [signalement]; to come up to, to meet [espérances]
2) ( agir en retour)répondre à — to respond to [avances, appel, attaque]; to return [affection, salut, politesse]
3.
répondre de verbe transitif indirect ( servir de caution)répondre de quelqu'un — to vouch for somebody; Finance, Droit to stand surety for somebody
ça sera fini, j'en or je vous en réponds — (colloq) it will be finished, take my word for it ou you can be sure of that
4.
verbe intransitif1) ( donner une réponse)répondre à — to reply to, to answer [personne, question, lettre]; to reply to [ultimatum]
2) ( se manifester)répondre au téléphone/à la porte — to answer the phone/the door
ça ne répond pas — there's no answer ou reply
3) ( être insolent)répondre à quelqu'un — to answer somebody back GB, to talk back to somebody
4) ( se nommer) liter5) ( réagir) [mécanisme, organe, muscle] to respond (à to)* * *ʀepɔ̃dʀ1. vi1) [personne] to answer, to replyrépondre à [personne, question] — to answer, to reply to, [invitation, convocation] to reply to, [salut] to return, [provocation] to respond to
2) [freins, mécanisme] to respond3)répondre à [besoin] — to answer, [conditions, critères] to meet, [description] to match
4)répondre de [personne, honnêteté] — to answer for
2. vtto answer, to replyrépondre que — to answer that, to reply that
Je n'ai rien trouvé à répondre. — I couldn't think of a reply., I didn't know what to say.
* * *répondre verb table: rendreA vtr1 (dire, écrire) to answer, to reply; répondre une injure to answer ou reply with an insult; répondre une bêtise to give a silly answer ou reply; je n'ai rien répondu I didn't reply, I didn't say anything in reply; tu réponds n'importe quoi you just give any answer that comes into your head; mais enfin, réponds quelque chose! well, for heaven's sake, say something!; réponds-leur que je m'en occupe tell them I'm dealing with it; je me suis vu répondre que, il m'a été répondu que I was told that; tu me demandes si c'est possible et je te réponds que oui/non you're asking me if it is possible, and I'm telling you it is/isn't; que peut-elle répondre à cette accusation? how can she answer the accusation?; qu'as-tu à répondre (à cela)? what's your answer (to that)?, what do you have to say to that?; il m'a répondu que he answered that, he replied (to me) that; qu'est-ce qu'il t'a répondu? what was his answer?; bien répondu! well said!;2 Relig to respond [messe].B répondre à vtr ind1 ( être conforme à) répondre à to answer, to meet [besoin, exigences]; to fulfil [souhait, désir]; to answer, to fit [signalement]; to come up to, to meet [attente, espérances]; pour répondre aux nouvelles règles in order to conform to the new ruling; la maison ne répond pas à leurs exigences the house falls short of ou does not meet their requirements; ça ne répond pas à mon attente it falls short of ou does not come up to my expectations; le château répond à l'idée que je m'en faisais the castle is just as I imagined it;2 ( agir en retour) répondre à to respond to [avances, appel, critique, attaque]; to return [affection, salut, politesse]; to deal with [situation, frustrations]; répondre aux critiques de qn par le mépris to treat sb's criticism with contempt; répondre à un sourire to smile back; répondre à la violence par la violence to meet violence with violence.C répondre de vtr ind ( servir de caution) répondre de qn to vouch for sb; Fin, Jur to stand surety for sb; répondre d'une action to answer for an action; je réponds de lui/son honnêteté I can vouch for him/his honesty; répondre de ses actes devant la justice to answer for one's actions in court; il doit répondre des dettes de sa femme he is liable for his wife's debts; je ne réponds plus de rien it's out of my hands from now on; ça sera fini, j'en or je vous en réponds○ it will be finished, take my word for it ou you can be sure of that.D vi1 ( donner une réponse) répondre à to reply to, to answer [personne, question, lettre]; to reply to [ultimatum]; répondre à un questionnaire to fill in a questionnaire; répondre à un chef d'accusation Jur to answer a charge; répondre par oui ou par non to answer yes or no; si le téléphone sonne, réponds if the telephone rings, answer it; répondre par écrit/par lettre/par téléphone to reply in writing/by letter/by phone; il m'a répondu par une longue lettre he sent me a long letter back ou in reply; je n'ai pas encore répondu à ta lettre I've not written back to you yet; répondre par un sourire/clin d'œil to answer with a smile/wink; répondre en levant les bras au ciel to throw up one's hands by way of reply ou of an answer; j'attends qu'il réponde I'm waiting for his reply; seul l'écho me répondit there was no answer but an echo; la flûte répond au piano the flute answers the piano;2 ( se manifester) répondre au téléphone/à la porte to answer the phone/the door; ça ne répond pas there's no answer ou reply;3 ( être insolent) répondre à qn to answer sb back GB, to talk back to sb; ose répondre! just you say a word!;4 liter ( se nommer) elle répond au (doux) nom de Flore she answers to the (charming) name of Flore;5 ( réagir) Physiol, Tech [mécanisme, organe, muscle] to respond (à to); la direction n'a pas répondu Aut the steering failed; les freins ne répondent plus the brakes have failed ou aren' t working any more.E se répondre vpr1 ( se faire pendant) [parterres, fontaines] to match;2 ( se faire entendre) [oiseaux] to call to each other; [instruments de musique] to answer each other.[repɔ̃dr] verbe intransitifbien répondu! well said ou spoken!répondez par oui ou par non answer ou say yes or noelle répondit en riant she answered ou replied with a laughrépondre par un clin d'œil/hochement de tête to wink/to nod in reply2. [être insolent] to answer backrépondre à ses parents/professeurs to answer one's parents/teachers backrépondre à une note to answer ou to reply to a noterépondez au questionnaire suivant answer the following questions, fill in the following questionnaireje suis ravie que vous ayez pu répondre à mon invitation [que vous soyez venu] I'm delighted that you were able to accept my invitationvous devez répondre à la convocation [dire que vous l'avez reçue] you must acknowledge receipt of the notification4. [à la porte, au téléphone] to answera. [à la porte] I'll gob. [au téléphone] I'll answer it, I'll get itça ne répond pas nobody's answering, there's no answer5. [réagir - véhicule, personne, cheval] to respondrépondre à un coup ou à une attaque to fight back, to retaliaterépondre à une accusation/critique to counter an accusation/a criticismrépondre à la force par la force to meet ou to answer force with force————————[repɔ̃dr] verbe transitif[après une attaque] to retortrépondre (que) oui/non to say yes/no in reply, to answer yes/noqu'as-tu répondu? what did you say?, what was your answer?2. [par lettre] to answer ou to reply (in writing ou by letter)répondre que... to write (back) that...3. RELIGION————————répondre à verbe plus préposition1. [satisfaire - besoin, demande] to answer, to meet ; [ - attente, espoir] to come ou to live up to, to fulfil[correspondre à - norme] to meet ; [ - condition] to fulfil ; [ - description, signalement] to answer, to fitles dédommagements ne répondent pas à l'attente des sinistrés the amount offered in compensation falls short of the victims' expectations2. [s'harmoniser avec] to match3. [s'appeler]————————répondre de verbe plus préposition1. [cautionner - filleul, protégé] to answer forrépondre de l'exactitude de quelque chose/de l'intégrité de quelqu'un to vouch for the accuracy of something/somebody's integrityelle répond des dettes de son mari jusqu'au divorce she's responsible ou answerable for her husband's debts until the divorce2. (soutenu) [assurer]elle cédera, je vous en réponds! she'll give in, you can take it from me ou take my word for it!les ministres répondent de leurs actes devant le Parlement ministers are accountable for their actions before Parliamentil lui faudra répondre de plusieurs tentatives de viol he'll have to answer several charges of attempted rape————————se répondre verbe pronominal(emploi réciproque) [instruments de musique] to answer each other[sculptures, tableaux] to match each other[couleurs, formes, sons] to harmonize -
45 dire
['dire]1. vt irreg1) (gen) to saydire qc a qn — to say sth to sb, tell sb sth
dicono o si dice che... — (impersonale) they say that..., it is said that...
dicono o si dice che siano ricchissimi — they are said to be very rich, people say they are very rich
dicono gli inglesi — as the English saysi dice in inglese? — how do you say it in English?si dice 'penna' in inglese? — what is the English for 'penna'?dire — (esprimersi) let him have his say, (ignoralo) just ignore him, don't take any notice of himnon disse una parola — he didn't say o utter a word
sa
quello che dice — he knows what he's talking aboutRoberta... — sì, dimmi — Roberta... — yes, what is it?
dire di sì/no — to say yes/no
"non ci vado" - disse — "I'm not going" - he said
dica? — (in negozio) what can I do for you?
2) (raccontare, riferire, indicare) to telldire a qn qc — to tell sb sth
dire a qn di fare qc — to tell sb to do sth
mi
si dice che... — I am told that...dirmi da che parte devo andare? — can you tell me which way to go?3) (significare) to mean4) (recitare) to say, recite5) (pensare) to thinkl'avrebbe mai detto! — who would have thought it!cosa o che ne dici di questa musica? — what do you think of this music?
che ne diresti di andarcene? — let's make a move, shall we?
si
direbbe che non menta — (impersonale) you would think he was telling the truth6) (ammettere) to say, admitdire che ha ragione — you must admit that he's right7)dire qc a qn — to make sb say sthgliel' ho fatto dire dalla segretaria — I had his secretary tell him about it, I got his secretary to tell him about it
a dire qc a qn — (riferire) to let sb know sth8)dirsi — to say to o.s., (definirsi) to call o.s., claim to be, (uso reciproco) to say to each other
"coraggio" - si disse — "come on" - he said to himself
si
dicono esperti — they claim to be expertssi
dissero addio — they said goodbye (to each other)si
son detti qualcosa all'orecchio — they whispered something to one another9)per così dire — so to speaksono stanco — e a me lo dici?! — I'm tired — me too!
e chi mi dice che è vero? — and who's to say that's true?
dimmi con chi vai e ti dirò chi sei — (Proverbio) you can tell what somebody is like by the company they keep
trovare da dire su qc/qn — to find fault with sth/sb
l'idea mi stuzzica, non dico di no — the idea is tempting, I don't deny it
ti dico la scena! — you can't imagine the scene!dire — so to speaklo conosco per sentito dire — I've heard about him
2. smtra il dire e il fare c'è di mezzo il mare — (Proverbio) it's easier said than done
-
46 Ford, Henry
[br]b. 30 July 1863 Dearborn, Michigan, USAd. 7 April 1947 Dearborn, Michigan, USA[br]American pioneer motor-car maker and developer of mass-production methods.[br]He was the son of an Irish immigrant farmer, William Ford, and the oldest son to survive of Mary Litogot; his mother died in 1876 with the birth of her sixth child. He went to the village school, and at the age of 16 he was apprenticed to Flower brothers' machine shop and then at the Drydock \& Engineering Works in Detroit. In 1882 he left to return to the family farm and spent some time working with a 1 1/2 hp steam engine doing odd jobs for the farming community at $3 per day. He was then employed as a demonstrator for Westinghouse steam engines. He met Clara Jane Bryant at New Year 1885 and they were married on 11 April 1888. Their only child, Edsel Bryant Ford, was born on 6 November 1893.At that time Henry worked on steam engine repairs for the Edison Illuminating Company, where he became Chief Engineer. He became one of a group working to develop a "horseless carriage" in 1896 and in June completed his first vehicle, a "quadri cycle" with a two-cylinder engine. It was built in a brick shed, which had to be partially demolished to get the carriage out.Ford became involved in motor racing, at which he was more successful than he was in starting a car-manufacturing company. Several early ventures failed, until the Ford Motor Company of 1903. By October 1908 they had started with production of the Model T. The first, of which over 15 million were built up to the end of its production in May 1927, came out with bought-out steel stampings and a planetary gearbox, and had a one-piece four-cylinder block with a bolt-on head. This was one of the most successful models built by Ford or any other motor manufacturer in the life of the motor car.Interchangeability of components was an important element in Ford's philosophy. Ford was a pioneer in the use of vanadium steel for engine components. He adopted the principles of Frederick Taylor, the pioneer of time-and-motion study, and installed the world's first moving assembly line for the production of magnetos, started in 1913. He installed blast furnaces at the factory to make his own steel, and he also promoted research and the cultivation of the soya bean, from which a plastic was derived.In October 1913 he introduced the "Five Dollar Day", almost doubling the normal rate of pay. This was a profit-sharing scheme for his employees and contained an element of a reward for good behaviour. About this time he initiated work on an agricultural tractor, the "Fordson" made by a separate company, the directors of which were Henry and his son Edsel.In 1915 he chartered the Oscar II, a "peace ship", and with fifty-five delegates sailed for Europe a week before Christmas, docking at Oslo. Their objective was to appeal to all European Heads of State to stop the war. He had hoped to persuade manufacturers to replace armaments with tractors in their production programmes. In the event, Ford took to his bed in the hotel with a chill, stayed there for five days and then sailed for New York and home. He did, however, continue to finance the peace activists who remained in Europe. Back in America, he stood for election to the US Senate but was defeated. He was probably the father of John Dahlinger, illegitimate son of Evangeline Dahlinger, a stenographer employed by the firm and on whom he lavished gifts of cars, clothes and properties. He became the owner of a weekly newspaper, the Dearborn Independent, which became the medium for the expression of many of his more unorthodox ideas. He was involved in a lawsuit with the Chicago Tribune in 1919, during which he was cross-examined on his knowledge of American history: he is reputed to have said "History is bunk". What he actually said was, "History is bunk as it is taught in schools", a very different comment. The lawyers who thus made a fool of him would have been surprised if they could have foreseen the force and energy that their actions were to release. For years Ford employed a team of specialists to scour America and Europe for furniture, artefacts and relics of all kinds, illustrating various aspects of history. Starting with the Wayside Inn from South Sudbury, Massachusetts, buildings were bought, dismantled and moved, to be reconstructed in Greenfield Village, near Dearborn. The courthouse where Abraham Lincoln had practised law and the Ohio bicycle shop where the Wright brothers built their first primitive aeroplane were added to the farmhouse where the proprietor, Henry Ford, had been born. Replicas were made of Independence Hall, Congress Hall and the old City Hall in Philadelphia, and even a reconstruction of Edison's Menlo Park laboratory was installed. The Henry Ford museum was officially opened on 21 October 1929, on the fiftieth anniversary of Edison's invention of the incandescent bulb, but it continued to be a primary preoccupation of the great American car maker until his death.Henry Ford was also responsible for a number of aeronautical developments at the Ford Airport at Dearborn. He introduced the first use of radio to guide a commercial aircraft, the first regular airmail service in the United States. He also manufactured the country's first all-metal multi-engined plane, the Ford Tri-Motor.Edsel became President of the Ford Motor Company on his father's resignation from that position on 30 December 1918. Following the end of production in May 1927 of the Model T, the replacement Model A was not in production for another six months. During this period Henry Ford, though officially retired from the presidency of the company, repeatedly interfered and countermanded the orders of his son, ostensibly the man in charge. Edsel, who died of stomach cancer at his home at Grosse Point, Detroit, on 26 May 1943, was the father of Henry Ford II. Henry Ford died at his home, "Fair Lane", four years after his son's death.[br]Bibliography1922, with S.Crowther, My Life and Work, London: Heinemann.Further ReadingR.Lacey, 1986, Ford, the Men and the Machine, London: Heinemann. W.C.Richards, 1948, The Last Billionaire, Henry Ford, New York: Charles Scribner.IMcN -
47 común
común adjetivo ‹ amigo› mutualb) ( en locs)de común acuerdo con algn in agreement with sb; en común ‹esfuerzo/regalo› joint ( before n); no tenemos nada en común we have nothing in common un modelo fuera de lo común a very unusual model; común y corriente (normal, nada especial) ordinary
común
I adjetivo
1 (frecuente) common, usual: es poco común, it's unusual
2 (ordinario, corriente) ordinary
3 (compartido) shared, communal: nos une un interés común, we are united by a common interest
II sustantivo masculino GB Pol los Comunes, the Commons Locuciones: de común acuerdo, by common consent
en común, (conjuntamente) hacer algo en común, to do sthg jointly (característica compartida) tienen varios rasgos en común, they have several characteristics in common
por lo común, generally ' común' also found in these entries: Spanish: acuerdo - baja - bajo - cabeza - contraponer - convivencia - corriente - dato - denominador - despertarse - fondo - fosa - irse - juicio - llevar - múltipla - múltiplo - permitirse - rara - raro - sentar - sentida - sentido - soler - tela - tópica - tópico - única - único - uniforme - unitaria - unitario - vista - visto - vulgar - delincuente - imponer - mercado - norma - peculiar - rareza - tino English: appeal - base - cause - common - common denominator - common sense - commonplace - crane - cure - deserve - enjoy - gumption - in - intend - iota - jointly - kitty - mass grave - modicum - mutual - ordinary - original - partnership - pool - prevalent - rank - reason - run-of-the-mill - sense - stand out - uncommon - unusual - cliché - communal - consent - garden - house - lowest common denominator - ounce - plain - platitude - rarity - run - share -
48 consumer setting
марк. потребительская среда, потребительское окружение ( в отличие от совокупности производителей и дистрибьюторов)Europe and Asia have proven the mass-market appeal of mobile computing in both the business and consumer setting. — Европа и Азия доказали всеобщую привлекательность мобильных компьютеров как в деловой, так и в потребительской среде.
Syn:
См. также в других словарях:
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